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Energy - Model Holding AG

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ARTISTGUIDE<br />

Products<br />

Tumbler tray<br />

Carrying several tumblers through a<br />

large crowd of people is always a challenge.<br />

The Atelier V. graphic design studio asked<br />

<strong>Model</strong> to design a tray for four tumblers, each<br />

containing 30–50 cc. As well as being stable,<br />

the tray also had to be useless for throwing –<br />

to stop it from being used as a missile if things<br />

got out of hand. It is currently in successful use<br />

at a variety of events.<br />

Gift with a cardboard bow<br />

Hiestand is presenting its customers with a<br />

very special Christmas gift this year. Its packaging<br />

must be attractive yet surprising, and it has<br />

to be suitable for distribution by post. The special<br />

twist-fastening means that no extra ribbon<br />

bow is required. The fastening conceals a fondue<br />

set, which is naturally equally perfect for<br />

Hiestand pastries.<br />

The packaging is<br />

double-corrugated,<br />

which makes it particularly<br />

robust.<br />

A gift box that doubles as<br />

protective packaging<br />

Smoked salmon, caviar<br />

and sparkling wine<br />

are an ever-popular<br />

Christmas gift,<br />

and this presentation<br />

box accommodates<br />

all three. Not<br />

only that: it also doubles as protective<br />

transport packaging.<br />

The product recesses are readily adjustable,<br />

so the box can hold items of several<br />

different sizes.<br />

This packaging highlights how closely the<br />

various <strong>Model</strong> facilities work together: it was<br />

developed in Weinfelden and manufactured in<br />

Flamatt.<br />

Toblerone «One by One Mix Box»<br />

Kraft Foods Schweiz <strong>AG</strong> and <strong>Model</strong> PrimePac<br />

are launching a new octagonal Toblerone<br />

package. The Christmassy<br />

design,<br />

with its gleaming<br />

gold stars, is<br />

calculated to<br />

put the consumer<br />

in the<br />

mood for the festive<br />

season. The lid<br />

is printed in six colours,<br />

while the mountain peak, logo and<br />

stars are hot-foil stamped. The peak of the<br />

Matterhorn, the logo and the chocolate tips are<br />

embossed for additional emphasis.<br />

The colourful package contains individual Toblerone<br />

triangles in five different flavours –<br />

which is why the product is called the «One by<br />

One Mix Box». When the package is opened,<br />

the base unfolds into a practical presentation<br />

dish that reinforces the sharing effect.<br />

Core business<br />

partners<br />

«RBA Service in a nutshell:<br />

partnering your<br />

core business» is how<br />

the company summed up<br />

its philosophy at this<br />

year's Finance Forum,<br />

visually underpinning this<br />

with the macadamia nut.<br />

Inside the larger hinged box<br />

made of 300 g/m 2 Magno<br />

Pearl is a foam insert holding a<br />

nutcracker and indigenous<br />

Australian nuts.<br />

The smaller of the hinged lid boxes<br />

contains a solitary nut embedded<br />

in foam.<br />

<strong>Model</strong> InoPac produced,<br />

assembled and<br />

filled the two boxes.<br />

PRIVOR – 3 rd pillar pension<br />

insurance<br />

RBA Service, a subsidiary of RBA<br />

<strong>Holding</strong>, is the regional banks’ services<br />

centre. Clientis Banks mandated RBA<br />

Service to realize this year’s PRIVOR<br />

marketing campaign under the motto<br />

«Time is passing». In addition to the print<br />

media, decorative pillars were erected in all<br />

service counter areas. Each of these stable<br />

offset printed pillars is 1.8 metres high and has<br />

a clock built in.<br />

The challenge facing<br />

<strong>Model</strong> was to produce the<br />

relatively small number of<br />

customized pillars without<br />

incurring huge costs on<br />

die-cutting tools. The solution<br />

was to adapt tools already<br />

available using simple<br />

auxiliary equipment<br />

and so effectively laminate<br />

the round blanks. The<br />

customer was impressed<br />

with the unconventional<br />

yet efficient way the assignment<br />

was handled.<br />

6

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