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The process of creating Biosphere Reserves- An ... - Naturvårdsverket

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SWEDISH ENVIRONMENTAL PROTECTION AGENCY REPORT 6563<br />

<strong>The</strong> <strong>process</strong> <strong>of</strong> <strong>creating</strong> <strong>Biosphere</strong> <strong>Reserves</strong><br />

tions, contributing to the development <strong>of</strong> the <strong>Biosphere</strong> work’s contact network. At<br />

present, 23 different <strong>Biosphere</strong> Ambassadors have received a short training, which<br />

allows them to function as spokespersons for the area, and communicate with the<br />

public.<br />

During the candidature, the coordinator and working group first worked in “wish<br />

list” mode. A number <strong>of</strong> large open meetings were arranged, where questions were<br />

aired on what the <strong>Biosphere</strong> concept in the current area could entail. Material with<br />

proposals <strong>of</strong> activities and measures was gathered. To <strong>of</strong>fer tourists and other visitors<br />

a sustainable alternative way to discover the high value <strong>of</strong> the landscape became<br />

a priority issue, and proposals on this were for example, hiking trails, cycle<br />

paths and hotels. In connection with these large meetings, a group was formed <strong>of</strong><br />

so-called “system operators”, comprising public transport companies and stakeholders<br />

from the tourism industry. <strong>The</strong> group worked out most <strong>of</strong> the joint action<br />

plan, which was included in the <strong>Biosphere</strong> application.<br />

<strong>The</strong> work during the <strong>Biosphere</strong> candidature was carried out in such a way that<br />

when the application was complete, the “Biospheric” <strong>process</strong> was already under<br />

way. Thus during the candidature phase several projects were launched, among<br />

them “Ecotourism Destinations 2012” and the EU sponsored project “Fishing Area<br />

Vänern Archipelago and Mount Kinnekulle”. <strong>The</strong> project Ecotourism Destinations<br />

2012 which was operated jointly with the County Administrative Board in Västra<br />

Götalands County and involved stakeholders, aimed to develop an action plan for<br />

the development <strong>of</strong> an Ecotourism infrastructure in the area.<br />

<strong>The</strong> Fishing Area Vänern Archipelago and Mount Kinnekulle project, was<br />

launched in 2009 for the same geographical region, and with the same organisation<br />

and representation, as the <strong>Biosphere</strong> Reserve. <strong>The</strong> Fishing Area was funded<br />

through the European Fisheries Fund, Swedish Agency for Marine and Water<br />

Management, the Västra Götaland’s Region and the <strong>Biosphere</strong> Reserve’s three<br />

municipalities: Lidköping, Götene and Mariestad. <strong>The</strong> aim <strong>of</strong> the project is to<br />

strengthen, maintain and further develop local sustainable fishing in Lidköping,<br />

Götene and Mariestad’s municipalities, which private and public sector stakeholders<br />

can turn to, in order to seek funding. <strong>The</strong> overall vision for the Fishing Area is<br />

to create economic growth and generate new working opportunities through development<br />

<strong>of</strong> new forms <strong>of</strong> collaboration, which can give a higher value to the product<br />

or the services associated with the area. Here both the private and public sectors<br />

can apply for subsidies for new project ideas, within the five different themes 4 .<br />

<strong>The</strong> working group did not have the business issues in particular focus from the<br />

start. However by the end <strong>of</strong> the candidature period the work and the interaction<br />

4 <strong>The</strong> area has five themes for which a project grant may be sought; 1. Product development and quality<br />

assurance <strong>of</strong> Lake Vänern products 2. Strengthening and ensuring local <strong>process</strong>ing, receiving and<br />

distribution capacity 3. Creating opportunities for supplementary activities 4. Strengthening the cooperation<br />

between the fishing industry and the local regional restaurant businesses respectively, in order<br />

that the fish produce be better utilised and improved 5. Market development <strong>of</strong> Lake Vänern’s products<br />

to ensure outlets for the produce. (http://www.vanerkulle.org/, april 2012)<br />

26

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