Case Studies of Value Added Production and Marketing
Case Studies of Value Added Production and Marketing
Case Studies of Value Added Production and Marketing
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Prior to the site visits <strong>and</strong> also during the site visits, the following outline was presented<br />
to individuals to allow time for collection <strong>and</strong> preparation <strong>of</strong> materials <strong>and</strong> to organize<br />
<strong>and</strong> consider their responses.<br />
Outline Sent to <strong>Case</strong> Study Participants<br />
The following list <strong>of</strong> items are a wish list <strong>of</strong> items we would like to have to underst<strong>and</strong><br />
<strong>and</strong> describe your firm. Not all firms will have detailed information available or will be<br />
willing to share complete information in sensitive areas. That is underst<strong>and</strong>able. The<br />
summary list is intended to help you prepare for our site visit as well as to consider in<br />
providing appropriate documentation <strong>and</strong> background information. Any information<br />
you can provide prior to our site visit <strong>and</strong> interview will help speed that process <strong>and</strong><br />
result in a much better representation <strong>of</strong> your activities.<br />
I. External Market Environment - Context within which firm operates<br />
1. Owners’ perspective on how this affected their decision.<br />
2. Secondary data on market structure for region. (Participant’s input is<br />
not needed)<br />
a. Swine production, processor capacity, competitors, population<br />
centers, population demographics.<br />
II.<br />
History <strong>and</strong> Development <strong>of</strong> Firm<br />
1. Time line <strong>of</strong> operation <strong>and</strong> growth.<br />
2. Critical decision points.<br />
III.<br />
Organizational Structure <strong>of</strong> Firm<br />
1. What are operational linkages? Hog production - Processing - Retail?<br />
2. Ownership or alliances structure (proprietorship, LLC)? Is this a significant<br />
facet <strong>of</strong> business?<br />
3. Schematic <strong>of</strong> operations <strong>and</strong> production flows.<br />
IV.<br />
<strong>Production</strong> Description<br />
1. <strong>Production</strong> protocols (e.g., genetics, nutrition, custom cutting, processing,<br />
etc.)<br />
2. Listing <strong>of</strong> full product line <strong>and</strong> characteristics<br />
3. Business plan if available.<br />
4. All phases - farm, packer, processor, retailer<br />
5. Critical linkages or production feedback.<br />
6. Labor/employment management, flexibility.<br />
V. <strong>Marketing</strong> Description<br />
1. Quantity Sales Volume - hogs, carcasses, retail cuts, etc. - over time<br />
2. Sales or market outlets - retail, catalog, internet, etc.<br />
3. Pricing structure - hogs, carcasses, retail<br />
4. Market Development/Plan - Identification <strong>of</strong> new customers or products,<br />
market penetration or entry strategies, future growth.<br />
5. Regulatory Issues - Inspection, HACCP, Labeling, Environmental<br />
Permitting?<br />
6. What are core risks (production, marketing, customer?)<br />
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