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P_18 CAtch up | # 02_April 2013<br />
SPORTS<br />
P _19<br />
CONFEDERATION CUP<br />
KITS<br />
“It fills me with pride to wear<br />
this Italian shirt” Giorgio Chiellini<br />
Italy and Uruguay will take to the pitch in<br />
bold new PUMA kits at the up<strong>com</strong>ing Confederations<br />
Cup in Brazil, this year’s hottest<br />
football tournament now just weeks away.<br />
Coconut shells and reused polyester<br />
for new Italian football kit<br />
“Damn fine” and “One of their best-looking kits”<br />
were some chatroom verdicts on the new Italian<br />
uniform, which features a bright neon piping<br />
to <strong>com</strong>plement the traditional Azzurri blue. Red<br />
and green sleeve cuffs and white inserts at the<br />
bottom of the shirt pay stylish tribute to the Italian<br />
flag.<br />
“The design is very impressive,” said Italian International<br />
Giorgio Chiellini when the kit was<br />
unveiled in April. “It fills me with pride to wear<br />
this Italian shirt and I am excited about the prospect<br />
of representing our footballing nation in the<br />
up<strong>com</strong>ing Confederations Cup.”<br />
The team shirt is made from recycled polyester<br />
mixed with Cocona ®, an activated carbon made<br />
from coconut shells which improves moisture<br />
management. Replica shirts are made from 100<br />
percent recycled polyester, a first for PUMA and<br />
a further step in our pledge to increase the sustainability<br />
aspect of the products we make.<br />
Uruguay’s ‘lace up’ shirt turns heads<br />
The Uruguayan football squad is also donning<br />
a new look courtesy of PUMA, one with a<br />
retro twist inspired by shirts worn by the<br />
legendary ‘La Celeste’ team that claimed<br />
gold in the 1924 Olympic Games.<br />
Combining the white and light blue<br />
colours of the national flag, the new<br />
shirt has striking optical lacing on<br />
the neck as a tribute to the 1924 shirt.<br />
In the pre-World Cup era, scooping an<br />
Olympic Gold was the most cherished<br />
prize in world football and the 1924 Uruguayan<br />
win against Switzerland made the<br />
team heroes.<br />
Fans praised the heritage-inspired shirt,<br />
calling it an “instant classic” that will ensure<br />
“La Celeste look great on pitch”.<br />
The replica version of the new shirt is also made<br />
from 100 percent recycled polyester.<br />
The FIFA Confederations Cup<br />
runs from June 15-30.<br />
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