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CAtch up | # 02_April 2013
PUMA
LIFE
STYLE
Hot Soles
BLACKRAINBOW x PUMA
Get inspired by the future but respect the classics, mix it up with the digital
domain and throw in some camouflage green. The result: a re-imagined
version of the R698, one of our most iconic Running styles. For this
limited release, PUMA partnered with Jay Smith and Greg Hervieux, the
duo behind multi-media street influencer BLACKRAINBOW from Paris.
Linking the future to the past was key for this project. Besides the PUMA
x BKRW R698 OG, they also came up with a lightweight version,
the R698 LTWT, which is a hybrid with an original
R698 upper and a FAAS sole.i >
a new CEO
› www.blackrainbowparis.com h
ange everything cmpletely? O
› Check out this Release Party video
Lifestyle
Limited tee
with Anwar Carrots
Puma recently hooked up with Anwar Carrots, one
of the trio behind the Peas & Carrots International
(PNCINTL) fashion and music brand,
to create a limited edition tee.
The tee features a 35mm
snap of the Obelisk of
Sao Paolo, a mausoleum
in Ibirapuera Park,
taken by Carrots on a trip to
Brazil. It was for sale at
the end of March at the
PNCINTL Pop-Up
Shop in New
York.
BLackrainbow x puma
This limited release was inspired
by the classics and the
digital domain
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