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CAtch up | # 02_April 2013
SPORTS
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PUMA GOLF Launches
Nature of Performance
Your Golf Closet
in the Palm
of Your Hand
By Kristy Owens
The team
shows off the
hottest golf
products
The Nature of Golf: It’s in our nature to stir things up in a historically
stodgy, stuffy sport. PUMA Golf provides products that make a statement
not only in looks, but also in performance.
As PUMA introduces the Nature of Performance to media, retailers and
consumers, we’re excited to report the importance of NoP here at
COBRA PUMA GOLF.
The Nature of Performance, along with PUMA CELL, allows PUMA Golf
to communicate key product benefits in a clear and concise way to consumers.
Nature of Performance gives PUMA Golf a creative platform to
engage with our fans around the world. PUMA CELL benefits are clearly
indicated on product, hang tags and in retail as a clear explanation of features
and benefits to the golfer – they know exactly what they’re getting.
For a closer look, check out Rickie Fowler and Ian Poulter’s CELL videos at
› http://bit.ly/AMPCELLFusion and › http://bit.ly/IanPoulterZL
showcasing their new 2013 footwear.
For more in depth info, visit › www.puma.com/golf
PUMA Golf is fusing the worlds of Golf, Fashion and
Technology together in a new app called PUMA STYLECADDIE TM .
The app is a virtual dressing room that contains all of the
key apparel, footwear and accessories that PUMA Golf offers
to create your very own one-of-a-kind golf look.
“PUMA STYLECADDIE is a huge step forward in providing
consumers an accessible and engaging way to check out our
gear,” commented Tom Manthe, Global Marketing Manager,
PUMA Golf. “You can easily mix colors, patterns and silhouettes
to create endless 360° head-to-toe looks.”
PUMA STYLECADDIE lets users select from a wide assortment
of shirts, bottoms, shoes and accessories to assemble
a unique masterpiece. The outfit is viewable at almost any
angle, and don’t be surprised if the silhouette celebrates your
work with a guitar riff!
A ‘Lookbook’ tab also gives users pre-built looks that Rickie
Fowler, Jonas Blixt, Lexi Thompson, Blair O’Neal and other
PUMA Golf athletes will be wearing on Tour. Users can build
the same exact look as their favorite PUMA Golfer or use the
pre-built looks to generate new ideas for their own outfits.
And to really personalize and share the look, you can use the
‘Photo Op’ function to layer the outfit over a photo of yourself
and share it with your friends.
Try it now now!
› check out
the video
› http://bit.ly/PUMASTYLECADDIE #PUMASTYLECADDIE
The PUMA STYLECADDIE app is available in the Apple App
Store and will soon be available in the Google Play Store.
› http://bit.ly/PUMASTYLECADDIE