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P_50 CAtch up | # 02_April 2013 globe
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GERMANY
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CANADA
BATA OUT OF THE BOX SNEAKER EXHIBITION
“Sneaking” to Iconic Status: ‘Out of the Box’ exhibits the history of sneaker culture.
Ever paused to consider when the sneaker first appeared? Or wonder how it has become such
a wardrobe essential, status symbol and icon of urban culture?
For those in Canada, look no further than a new exhibition at the Bata Shoe Museum in Toronto.
Out of the Box: The Rise of Sneaker Culture runs until March 30, 2014 and among the 130 exhibits
showcased are two iconic PUMAs.
Which ones? › Click here to see PUMA RS Computer Shoe
Are you interested in having an apprentice
in your department?
PUMA offers training to talented, joyful,
helpful people studying the following:
• International Business – Sales & Marketing
• Sports Management
• Accounting & Controlling
• Logistics
• Fashion Business
• Apprenticeship in Industrial Management
• Apprenticeship in Retail Sales
• Apprenticeship in Warehouse Logistics
If you would like your department to be part
of the apprenticeship programme, please
contact Franziska Traut in HR Development:
franziska.traut@puma.com . Applicable for
Germany only.
› Click here to see PUMA x Hussein Chalayan Urban Swift
Some of Sneakers’ Steps to Supremacy (in 21st century urban culture at least)
Rewind to the middle of the 19th century when the Liverpool Rubber Company develops the ‘plimsole’, a shoe
with a canvas upper and rubber sole for use on the beach. By 1873 the term sneaker has been coined referring to
how quiet the rubber soles are on the ground. By the middle of the 20th century, the sneaker has become firmly
entrenched in the wardrobe of millions of North Americans. The 1870s ‘Me Generation’ shifts the focus of fitness
from group identity to individual success. High-end athletic footwear becomes a sign of conspicuous consumption.
The end of the 20th century sees basketball shoes embraced in American cities, giving rise to sneaker culture
and transforming the sneaker into the icon that it is today.
SWITZERLAND
PUMA Lifestyle @ Jelmoli
Skaters clad in overalls darted through Zurich’s shoppers handing out
PUMA gear and invitations to the opening of a new PUMA Lifestyle Store
in Jelmoli in March. New York-based ‘Billy the Artist’,
known for his intricate designs, found himself something
to wear at the store and had fun at the after-shopping
party, too. Check out the video!