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P_26 CAtch up | # 02_April 2013<br />
SPORTS<br />
P _27<br />
PUMA Trains with American<br />
Football Powerhouse<br />
Aaron Hernandez<br />
He’s fast.<br />
He’s versatile.<br />
He’s athletic.<br />
And now he’s training with us. Professional<br />
American football player Aaron Hernandez has<br />
joined PUMA as part of a roster of athletes from<br />
various sports to work with us on men’s training<br />
initiatives.<br />
In true PUMA fashion, the relationship with Hernandez<br />
will focus on the unexpected and highlight<br />
his life off of the field. The two-year partnership<br />
means that New England’s Hernandez<br />
will be featured in the Nature of Performance<br />
marketing campaigns, attend PUMA events, offer<br />
training tips via the web site and our social<br />
media channels, and lead special programs with<br />
retail partners including a program launching<br />
later this year involving training with high<br />
school students.<br />
Asked how he feels about be<strong>com</strong>ing a face of<br />
our training category, he said: “I’m very excited<br />
to be working with PUMA, I have admired the<br />
brand for many years and it really fits my overall<br />
lifestyle. Most people know me for what I do on<br />
the football field, but I have to train hard behind<br />
the scenes and PUMA helps me to perform at<br />
my highest level and look my best.”<br />
At age 23, Hernandez has already established<br />
himself as one of the most versatile and athletic<br />
players in professional football today and has<br />
proven to be a prominent role model for kids<br />
and adult fans across the country. Hernandez<br />
and PUMA will be working together to create<br />
programs that not only fit within Aaron’s outlook<br />
and fitness philosophy, but also work to help<br />
causes he is involved with including outreach<br />
within the Hispanic <strong>com</strong>munity.<br />
“It isn’t every day that we wel<strong>com</strong>e such a young<br />
talent to our team and we couldn’t be more excited<br />
to be working with Aaron Hernandez,” said<br />
Jay Piccola, President of PUMA North America.<br />
“His talent, athleticism and ability to over<strong>com</strong>e<br />
adversity have made him a rising star, and all<br />
this matched with his personality and intense<br />
training regimen is what makes Aaron a key<br />
part of the PUMA family.”
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