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P_52 CAtch up | # 02_April 2013 globe
P _53
ITALY
PUMA Store in Rome revamped
More joyful, more innovative, more sustainable: on April 5th, we reopened our
PUMA Store in Rome with a new retail design. The more than 140 square meters of
shopping space mean there’s enough room for a broad range of products from our
Performance and Lifestyle collections. It’s also chock full of cutting-edge architectural
and technology features, representing our
brand’s joyful and witty spirit. Inside the changing
rooms, the PUMA Peepshow, a red box featuring
a small video screen, opens up to show
entertaining clips. Moreover, full wall inscriptions
fusing Latin prints with the PUMA logo immerse
our customers in the legend of the “eternal city,”
taking them back to ancient Rome. The new Store
also incorporates several sustainable features,
such as an efficient lighting concept resulting in
reduced energy consumption as well as FSC certified
wood and certified floor finishes.
ITALY
PUMA Dance Crew
Grand Finale
PUMA Social
mixed it up in
Turin on April
11th, making the
city dance with
Max Brigante,
Hip Hop TV and
the best breakdance
moves.
› click here for more pics
The PUMA Dance Crew also came to Milan,
Rome and Bologna before the finale in Turin.
The TX-3 made a splash at SportsLab, with the Swiss
specialty sneaker chain giving it prime window and in-store
space at eight of its shops. Copies of the PUMA Running
Book were given away
and a quirky ad for the
running shoe from
its initial launch year
1984 featured on
SportsLab’s blog.
› click here
SWITZERLAND
TX-3 retro runner
grabs limelight