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P_42 CAtch up | # 02_April 2013
Vision
P _43
PUMA says Ciao!
to the CLEVER LITTLE HANGER
at the America’s Cup World Series
in Naples, Italy
As part of our continued mission of being the
most desirable and sustainable Sportlifestyle
brand, our Event Retail team, who are responsible
for all retail and event activations within
our International Sports Marketing Categories,
partnered with our Clever World Team. The
5.4
3.4
3.1
objective is to showcase the most exciting and
innovative products, processes and initiatives
from our sustainability journey over the last ten
years, at one of our busiest consumer engage-
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ment touch points - the 34th Americas Cup
1 2 3
World Series.
After this test phase, we will introduce the Clever
Little Hanger to all event stores involved in
the 34th Americas Cup Final in San Francisco,
between June and October 2013, as part of our
Sustainability at Retail program, joining existing
initiatives such as Bring me Back Bin and
InCycle Products. <

1. The Clever Little Hanger will be
introduced to all event stores in
the 34th Americas Cup Final
in San Francisco between June
and October 2013
2. and 3. The Clever Little Hanger
in action!