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How do we rebuild shareholder trust on executive pay

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Breaking the mould<br />

<str<strong>on</strong>g>shareholder</str<strong>on</strong>g>s about performance, rather than the<br />

current discussi<strong>on</strong>s that focus <strong>on</strong> calibrati<strong>on</strong> of<br />

performance c<strong>on</strong>diti<strong>on</strong>s<br />

• transparency for <strong>executive</strong>s: they know the<br />

<str<strong>on</strong>g>do</str<strong>on</strong>g>mains in the balanced scorecard <strong>on</strong> which they<br />

are to be measured, and <strong>on</strong>ce the performance<br />

score is assessed the value of deferred shares<br />

they will receive is completely transparent<br />

• performance based over the l<strong>on</strong>g term: with the<br />

average performance measured over three years<br />

and shares vesting over three to five years, the<br />

total measurement period is six to eight years<br />

• a simplified incentive structure, with a str<strong>on</strong>g<br />

focus <strong>on</strong> share ownership<br />

• an enhanced role for remunerati<strong>on</strong> committee<br />

discreti<strong>on</strong>, assessing performance holistically,<br />

thus restoring c<strong>on</strong>trol over remunerati<strong>on</strong> quantum.<br />

The approach is illustrated in Figure 5.<br />

What can be <str<strong>on</strong>g>do</str<strong>on</strong>g>ne to break the mould?<br />

The time has come for remunerati<strong>on</strong> committees<br />

to ask some hard questi<strong>on</strong>s about their incentive<br />

programs, in particular l<strong>on</strong>g-term incentives:<br />

• What is their (LTIs’) purpose within the package<br />

and are they achieving that purpose?<br />

• Are the incentive programs motivating for<br />

<strong>executive</strong>s and influencing behaviour?<br />

• Are they achieving alignment with <str<strong>on</strong>g>shareholder</str<strong>on</strong>g>s’<br />

expectati<strong>on</strong>s?<br />

In many cases the ans<str<strong>on</strong>g>we</str<strong>on</strong>g>rs will be uncertain or<br />

in the negative. So what is to be <str<strong>on</strong>g>do</str<strong>on</strong>g>ne?<br />

We have set out some radical alternatives to the<br />

current incentive model to provoke some fresh<br />

thinking within companies and <str<strong>on</strong>g>shareholder</str<strong>on</strong>g> groups.<br />

<str<strong>on</strong>g>How</str<strong>on</strong>g>ever, while in quiet moments some <str<strong>on</strong>g>shareholder</str<strong>on</strong>g>s<br />

and n<strong>on</strong>-<strong>executive</strong> directors will admit the current<br />

model is broken, the appetite for radical change may<br />

be limited in the current envir<strong>on</strong>ment. Companies<br />

and their boards seem reluctant to step away from<br />

the traditi<strong>on</strong>al fixed <strong>pay</strong>, STI and LTI model.<br />

We hope that some remunerati<strong>on</strong> committee<br />

chairs take a deep breath when c<strong>on</strong>sidering what<br />

they would like to change, and instead of opting<br />

for complex soluti<strong>on</strong>s they try something radically<br />

different and simpler (see Figure 6).<br />

Figure 6: Illustrati<strong>on</strong> of remunerati<strong>on</strong> models<br />

Simple<br />

Complex<br />

Fixed<br />

<strong>pay</strong><br />

Fixed<br />

<strong>pay</strong><br />

Fixed<br />

<strong>pay</strong><br />

Fixed<br />

<strong>pay</strong><br />

Fixed<br />

<strong>pay</strong><br />

Fixed<br />

<strong>pay</strong><br />

Deferred<br />

shares<br />

Deferred<br />

shares<br />

Deferred<br />

shares<br />

Deferred<br />

shares<br />

Deferred<br />

shares<br />

Short-term<br />

b<strong>on</strong>us<br />

Short-term<br />

b<strong>on</strong>us<br />

Short-term<br />

b<strong>on</strong>us<br />

Short-term<br />

b<strong>on</strong>us<br />

L<strong>on</strong>g-term<br />

incentives<br />

B<strong>on</strong>us bank<br />

Claw back<br />

L<strong>on</strong>g-term<br />

incentives<br />

Radical change<br />

Limited / No change<br />

Change, but more of the same<br />

PricewaterhouseCoopers Executive Remunerati<strong>on</strong> – Fourth Editi<strong>on</strong> 2010 |

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