365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

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Ambient 05-05-2003 12:37 Pagina 12 12 peripheral awareness of a connected person or group of persons, outside the context of communication/information exchange tasks. This research assesses affective benefits that arise out of this interconnection and illustrate the positive impact of awareness on social interactions. The user study In total 34 subjects, all Dutch males, participated in the experiment. They were recruited as groups of friends who enjoy watching soccer games. The friends were split (2-1) and placed in two different rooms. During the experiment all participants watched the same soccer game. The amount of visual information the subjects received about their friend(s) was varied over the different conditions and would range from: no visual information, a sketchlike visualization representing physical movements of the people at the remote location, and a full-motion video of the remote location. Social presence and group attraction (i.e. the feeling of being part of a group) were measured after each condition by use of standardized psychometric instruments available in literature. Results The results of this study indicate that a lowbandwidth visualization of the physical activities at remote locations is capable of establishing a sense of social presence. Furthermore, group attraction was increased. Compared with the full-motion video, the sketch visualization gave participants less of a feeling of being observed by the remote location. This latter aspect of the sketchy visualization could be of great importance in creating socialpresence-enabling systems for the home environment: earlier research has shown that privacy considerations are a major obstacle to the acceptance of video communication in the home. Test participants indicated that they would prefer different levels of social presence for different kinds of programs. People prefer to watch sports and movies in the presence of others, whereas they prefer to watch news and documentaries alone. They do not want to be disturbed while concentrating on the serious programs. For entertaining programs, viewers enjoy having a cozy atmosphere and experiencing other people’s reactions. Insights gained into: Mechanisms to provide a feeling of being together when separated The relations between content types and the need for social presence ➜
Ambient 05-05-2003 12:37 Pagina 13 Need for THRILLS, EXCITEMENT AND RELAXATION Leonie Jansen, <strong>Philips</strong> Consumer & Marketing Intelligence 13 There is a strong need to have an intense sense of being alive, to get away from the daily hassle, to relax and lose yourself in the world of entertainment and discovery. The search for thrill is the result of our everaccelerating way of living. This is not only expressed in the desire for extreme experiences but also appreciation of smaller things. Consumers seek ways to reward themselves and to rediscover the magic in everyday life. The keys to this consumer need lies into the ability to switch your mood: from a state of boredom to thrill/ excitement and from stress to relaxation. Consumers want to reach their desired state fast, with a minimum of effort. The need for mood change is not limited to the boundaries of the home, also on the go people want to be able to escape the world around them. ➜
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365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

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