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365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

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Ambient 05-05-2003 12:38 Pagina 18<br />

Need to BALANCE AND<br />

ORGANIZE MY LIFE<br />

Leonie Jansen, <strong>Philips</strong> Consumer & Marketing Intelligence<br />

18<br />

Our need for organizing comes from the<br />

fact that we have too much to do in<br />

too fast a pace with too little time. To feel in<br />

control we want to bring order into our lives<br />

by organizing time, money and space.<br />

Consumers are striving to find a good balance<br />

between their work/ school life, friends<br />

and family and personal time. This is not<br />

only true for families with children, also<br />

teenagers, young singles and couples experience<br />

time constraints.<br />

They look for solutions that bring more<br />

efficiency and simplicity in every day life,<br />

keep them informed about what interests<br />

them and enable them to take care of their<br />

priorities. These solutions should help them<br />

navigate through life, but they still want to<br />

be in control and they want it to happen at<br />

their terms.<br />

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