365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
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Ambient 05-05-2003 12:38 Pagina 18<br />
Need to BALANCE AND<br />
ORGANIZE MY LIFE<br />
Leonie Jansen, <strong>Philips</strong> Consumer & Marketing Intelligence<br />
18<br />
Our need for organizing comes from the<br />
fact that we have too much to do in<br />
too fast a pace with too little time. To feel in<br />
control we want to bring order into our lives<br />
by organizing time, money and space.<br />
Consumers are striving to find a good balance<br />
between their work/ school life, friends<br />
and family and personal time. This is not<br />
only true for families with children, also<br />
teenagers, young singles and couples experience<br />
time constraints.<br />
They look for solutions that bring more<br />
efficiency and simplicity in every day life,<br />
keep them informed about what interests<br />
them and enable them to take care of their<br />
priorities. These solutions should help them<br />
navigate through life, but they still want to<br />
be in control and they want it to happen at<br />
their terms.<br />
➜