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365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

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Ambient 05-05-2003 12:36 Pagina 8<br />

Need to BELONG<strong>IN</strong>G<br />

AND SHARE EXPERIENCES<br />

Leonie Jansen, <strong>Philips</strong> Consumer & Marketing Intelligence<br />

8<br />

Even though individualization is a fact in<br />

today’s society, we still want to be part<br />

of something. There is a strong need to<br />

belong and connect: ME within the collective<br />

WE. With everything around us changing<br />

so fast, we want to be close to people as<br />

a desire for reassurance. With friends and<br />

family we share feelings and experiences,<br />

then they become really special and valuable.<br />

Watching movies or playing games is even<br />

more exciting when doing it together.<br />

Especially among youth, the need for<br />

belonging and sharing experiences is<br />

extremely important. They want to be a<br />

respected member of a tribe. However,<br />

within the boundaries of what is accepted<br />

in the tribe, they want to be recognized as<br />

having their own unique personality.<br />

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