365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research
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Ambient 05-05-2003 12:36 Pagina 8<br />
Need to BELONG<strong>IN</strong>G<br />
AND SHARE EXPERIENCES<br />
Leonie Jansen, <strong>Philips</strong> Consumer & Marketing Intelligence<br />
8<br />
Even though individualization is a fact in<br />
today’s society, we still want to be part<br />
of something. There is a strong need to<br />
belong and connect: ME within the collective<br />
WE. With everything around us changing<br />
so fast, we want to be close to people as<br />
a desire for reassurance. With friends and<br />
family we share feelings and experiences,<br />
then they become really special and valuable.<br />
Watching movies or playing games is even<br />
more exciting when doing it together.<br />
Especially among youth, the need for<br />
belonging and sharing experiences is<br />
extremely important. They want to be a<br />
respected member of a tribe. However,<br />
within the boundaries of what is accepted<br />
in the tribe, they want to be recognized as<br />
having their own unique personality.<br />
➜