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365 DAYS AMBIENT INTELLIGENCE IN HOMELAB - Philips Research

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Ambient 05-05-2003 12:39 Pagina 34<br />

34<br />

information and/or technology “overload”<br />

on the other. People are caught between the<br />

enthusiasm of the new opportunities and<br />

the desire to effectively juggle their work,<br />

their family and their leisure.<br />

In this context, Ambient Intelligence needs<br />

to help simplify our lives as we look for ways<br />

to cope with complex situations and juggle<br />

our multiple options and commitments?<br />

How can it help us be empowered and not<br />

overpowered –by the vast array of choices<br />

and possibilities we have available. How can<br />

it allow us to access information, communication<br />

and entertainment in a non-intrusive<br />

and natural way, through intuitive interfaces<br />

that are customized to our lives, tastes and<br />

preferences. How can it ensure through<br />

seamless integration and connectivity that we<br />

can get this where and when we want? And<br />

how can we stay in control?<br />

Emotional Feeling<br />

Now that many of our physical needs have<br />

been satisfied, we are turning our attention to<br />

satisfying emotional, aesthetic, sensory and<br />

even spiritual needs, with moments of entertainment<br />

and experience no longer seen as<br />

extraordinary events but very much a part of<br />

everyday life. Entertainment itself is changing.<br />

From theatre and concerts to cinema and<br />

TV, it has tended in the past to involve oneway<br />

communication only, requiring a relatively<br />

passive attitude on the part of the audience.<br />

Now, however, the interactivity made<br />

possible by the Internet and by the digitalisation<br />

of broadcasting is encouraging us to take<br />

a more active part, engaging in “experiences”<br />

rather than simply consuming “products” or<br />

services. As we move beyond consuming to<br />

experiencing we are also looking to co-create<br />

or “customize” the experience according to<br />

our own mood and moment.<br />

How can our vision of Ambient Intelligence<br />

provide us with an environment that helps us<br />

experience more through our senses and<br />

allows us to “create” our own experiences that<br />

we could change over time? Perhaps even<br />

introduce moments of magic and surprise,<br />

helping us to enhance mundane events with<br />

“experiential” moments, stimulating our<br />

imagination and feeding our soul.

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