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RADIO TELEFÍS ÉIREANN<br />

Operational Review<br />

RTÉ Radio<br />

Top 10 All-Week National Radio Programmes - Adults 15+<br />

January to December 2008<br />

Rank Programme Station Timeblock Period % No. of Adults<br />

Reach 15+ (000s)<br />

1 Morning Ireland RTÉ Radio 1 07:00-09:00 Mon-Fri 12% 437<br />

2 Liveline with Joe Duffy RTÉ Radio 1 13:45-15:00 Mon-Fri 11% 392<br />

3 Marian Finucane RTÉ Radio 1 11:00-13:00 Sat 10% 355<br />

4 News at One RTÉ Radio 1 13:00-13:45 Mon-Fri 10% 335<br />

5 The Gerry Ryan Show RTÉ 2fm 09:00-12:00 Mon-Fri 9% 317<br />

6 The Tubridy Show RTÉ Radio 1 09:00-10:00 Mon-Fri 9% 315<br />

7 Today with Pat Kenny RTÉ Radio 1 10:00-12:00 Mon-Fri 9% 305<br />

8 Marian Finucane RTÉ Radio 1 11:00-13:00 Sun 8% 297<br />

9 Playback RTÉ Radio 1 10:00-11:00 Sat 8% 282<br />

10 Conversations with Eamon Dunphy RTÉ Radio 1 09:00-10:00 Sat 7% 257<br />

Morning Ireland. Aine Lawlor and Cathal<br />

MacCoille<br />

Source: Joint National Listenership Research Surveys Jan- Dec 2008 (TNS mrbi). Timeblock Reach for National Commercial Stations.<br />

The top priority for RTÉ Radio in 2008 was<br />

to build on the successes of the schedule<br />

changes in 2006 and 2007 while extending,<br />

where possible, the range of services offered<br />

to the public. RTÉ lyric fm increased share<br />

to 4% by the end of 2008 for the first time<br />

since the station was launched. The audience<br />

for RTÉ Radio 1 grew across all primetime<br />

daytime slots with nine programmes in the<br />

JNLR Top 10. Seven of the ten programmes<br />

aimed at the 15 to 34 age group and six of<br />

the ten programmes for the listeners aged<br />

20 to 44 were on RTÉ 2fm. The ambitious<br />

scope of innovative output was a hallmark of<br />

RTÉ Raidió na Gaeltachta’s performance.<br />

During the 2008 Olympic Games in Beijing,<br />

RTÉ Radio 1 covered all the main events<br />

where there was Irish participation. A special<br />

overnight programme was transmitted live<br />

for the duration of the games and events of<br />

significance were taken live into all the main<br />

daytime programmes. RTÉ Radio 1 also<br />

covered all the main events of Irish interest at<br />

the Paralympic Games.<br />

As budgets were tightened towards the end<br />

of 2008, RTÉ Radio 1 was obliged to curtail<br />

coverage of the International Rules Series in<br />

Australia and coverage of some international<br />

golf tournaments.<br />

Liveline with Joe Duffy<br />

RTÉ Radio 1<br />

RTÉ Radio 1 continued to consolidate schedule<br />

changes introduced in 2006 with a resultant<br />

growth in audiences. Among the extensive<br />

programming on national and international<br />

events broadcast during 2008 were:<br />

• run-up to and coverage of the Lisbon<br />

Referendum<br />

• US Primaries and Presidential Election<br />

• opening of the Battle of the Boyne site by<br />

the Taoiseach and the First Minister of the<br />

Northern Ireland Assembly<br />

• appointment of the new Taoiseach<br />

• pork crisis<br />

• global financial downturn.<br />

RTÉ Radio 1’s 52 week schedule of Irish<br />

Language programmes included established<br />

programmes such as Buile Faoi Thuairim<br />

and Scríobhnóirí faoi Chaibidil, new<br />

programmes such as Cuisle na nEalaíon,<br />

and a variety of music and features for<br />

Seachtain na Gaeilge. An entertainment<br />

series with contributions from different<br />

Gaeltachtaí was also broadcast over<br />

Christmas.<br />

Some initiatives from the Arts, Features and<br />

Drama department included On the Fringe -<br />

extensive daily coverage of The Dublin Fringe<br />

Theatre Festival in the autumn, live webcasts<br />

and DAB broadcasts of specific events.<br />

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Source: Joint National Listenership Research Surveys<br />

Jan – Dec 08 (TNS mrbi)<br />

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