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RADIO TELEFÍS ÉIREANN Operational Review RTÉ Publishing RTÉ.ie Traffic to RTÉ.ie continued to increase with an October 2008 ABCe average of 55 million page impressions and 2.3 million unique users which was a year-on-year increase of 42% and 49% respectively. Streaming traffic increased by 157% to an average of 2.99 million monthly streams, driven by demand for the enhanced video and audio content available through the site. The increase in the number of unique users accessing RTÉ.ie from outside of Ireland from 0.612 million to 1.1 million demonstrates RTÉ’s growing engagement with international audiences. Joint National Internet Research (JNIR) figures for the period January to December 2008 showed that RTÉ.ie remained Ireland’s leading media website. 25% of all Internet users aged 15+ had viewed RTÉ.ie in the last 12 months. Among RTÉ.ie’s weekly users, the strongest demographics were 25-44 year olds and ABC1s who account for 63% of users. During 2008 the News and Business sites were enhanced in terms of content and depth. The three biggest year-specific sites were for the Lisbon Treaty Referendum, Budget 2009 and US Presidential Election. In all three instances video and audio content was used to engage audiences in new and innovative ways. Phase 2 of RTÉ News Now was launched in June with the addition of News and Current Affairs programmes, and reach was extended to overseas audiences. A new RTÉ.ie Money site was launched in October focusing on consumer finance. In addition to building on established brands, new services were introduced with a download music store and a fashion site (www.RTÉ.ie/fashion). 2008 was the busiest sporting year in the history of RTÉ.ie. Dedicated websites were created for the Six Nations, the GAA Championships, Euro 2008 and the Beijing Olympic Games. A number of enhancements to the RTÉ Sport website were also introduced. A GAA Media Player was launched as part of the dedicated GAA Championship website in May featuring simultaneous live streaming of RTÉ Television and RTÉ Radio’s GAA Championship output. The RTÉ.ie GAA Media Player also hosted 12 web-only live games during the Championship. 20 Source: RTÉ During the Olympics in August users could watch up to six simultaneous live video feeds from Beijing. RTÉ.ie’s Olympics 2008 website generated almost 7 million page impressions, and over 1 million streams. RTÉ.ie continues to lead the market in terms of leading brand advertising. Commercial revenue grew in a contracting market by 12% year-on-year with enhanced key sites providing commercial appeal. RTÉ Guide The RTÉ Guide has remained Ireland’s largest selling magazine with a certified ABC circulation of 94,822 copies (source: ABC Island of Ireland Report Jan-Dec 2008). Readership grew by 23% to 437,000 adults (source: TGI 2008) and the RTÉ Guide held over 75% share of the market for TV Listings magazines in Ireland. Sales of the 2008 Christmas RTÉ Guide grew 4.2% on 2007, which was a very significant result against the economic backdrop. With digital penetration now standing at 55% of homes, the RTÉ Guide has addressed the demand for digital listings and now gives even greater emphasis to detailed television-related content on a greater number of channels. The strategy to encourage increased reader engagement and usage was activated through editorial and promotional initiatives and an increased presence at outdoor events (e.g. 2008 National Ploughing Championships in Kilkenny, Off the Rails exhibition). Ireland’s largest media website continued to grow in 2008. The site’s unique users increased from 1.6 million in 2007 to 2.3 million users in 2008, while page impressions increased from 39 million to 55 million. Sales of the 2008 Christmas RTÉ Guide issue increased by 4.1% on the previous year, delivering copy sales in excess of 410,000.
ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2008 RTÉ.IE 48 MILLION PAGE IMPRESSIONS PER MONTH 21
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