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ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2008<br />

Gearóid Mac Donncha, RTÉ Raidió na<br />

Gaeltachta, working at the Kayaking event at the<br />

Olympic games in Beijing.<br />

Áine Ní Churráin, presenter of Barrscéalta on<br />

RTÉ Raidió na Gaeltachta, interviewing<br />

President Mary McAleese on occasion of the<br />

11th anniversary of her inauguration.<br />

RTÉ Raidió na Gaeltachta<br />

RTÉ Raidió na Gaeltachta’s schedule for<br />

2008 was positively received and included<br />

the following content highlights:<br />

• National and Regional Sports and extensive<br />

coverage of the Olympic Games in Beijing<br />

• the Lisbon Referendum including the<br />

national and key regional counts which<br />

provided much material for the expert panel<br />

in Casla to analyse on Count Day<br />

• coverage of Oireachtas na Gaeilge from<br />

Cork and Comórtas Peile na Gaeltachta<br />

from Gleann Cholmcille, Co. Donegal<br />

• the US Presidential Election was covered<br />

by News with journalists keeping listeners<br />

informed of the results live<br />

• new lifetime segments included the<br />

cookery series, Bluirín Blasta and the Arts<br />

programmes, Dearc and Léite Pléite<br />

• live current affairs programme Faoi<br />

Chaibidil was added to the Sunday<br />

schedule<br />

• An Ródaí (roadcaster) travelled throughout<br />

Ireland to the major traditional music<br />

festivals and Géill Slí on Anocht fm was<br />

broadcast live from Coláistí Samhraidh in<br />

Kerry, Donegal and Galway.<br />

Funding was secured from the BCI Sound<br />

and Vision Fund for three new series,<br />

Sloinne agus Seoladh, Eureuka! and<br />

Amharclann na nÓg.<br />

Music and song recorded by the service at<br />

the Willie Clancy Summer School and a<br />

compilation of the winners of the prestigious<br />

sean-nós competition Corn Uí Riada were<br />

released on two double CDs. The publication,<br />

Tar Éis a Bháis, Áistí ar Sheán Ó Ríordáin<br />

was launched at Oireachtas na Samhna<br />

in Cork; the book is a collection of essays<br />

broadcast on the service 30 years after the<br />

death of Seán Ó Ríordáin. The commitment of<br />

the channel to podcasting continues and 33<br />

programmes are now available as podcasts<br />

from the Raidió na Gaeltachta website.<br />

Commercial Activity and Performance<br />

RTÉ Radio achieved its targeted commercial<br />

performance during the year. Revenues<br />

from airtime, promotions, sponsorship and<br />

cross-media solution all increased. Revenues<br />

from several sectors including Retail,<br />

Communications, Motors, Entertainment,<br />

Travel, Food, and Education increased<br />

significantly. Promotional partnerships in<br />

2008 also increased.<br />

With a number of new stations launched<br />

in 2008 and more scheduled for 2009,<br />

the competitive challenges, added to the<br />

economic downturn will ensure that 2009 is<br />

an even more testing year.<br />

Network Changes<br />

RTÉ Radio 1’s Medium Wave closure was<br />

marked by a special programme presented<br />

by Brendan Balfe on 24 March. There<br />

was interaction with social and cultural<br />

groups prior to the closure to reaffirm RTÉ’s<br />

commitment to areas such as sport and<br />

religious programming and a nationwide<br />

publicity campaign to inform listeners of the<br />

closure and of alternative ways to listen to<br />

RTÉ Radio 1.<br />

In September 2008, RTÉ Radio launched its<br />

four FM services on the U.K. Freesat platform.<br />

This free-to-air platform is available via satellite<br />

throughout the UK and Ireland.<br />

In Northern Ireland, RTÉ swapped its RTÉ<br />

Radio 1 and RTÉ lyric fm frequencies, leading<br />

to a much improved reception of RTÉ Radio 1<br />

in the Belfast metropolitan area (which has a<br />

population of more than 600,000).<br />

New Media<br />

Delivery of content in new ways featured<br />

strongly during the year. Internet delivery<br />

of content, both live and on-demand,<br />

continued to grow among both domestic<br />

and international audiences. RTÉ Radio now<br />

provides a wide range of live and “listen<br />

back” content and serves circa 450,000<br />

audio streams and more than 600,000<br />

podcasts each month.<br />

During the summer RTÉ 2fm provided multimedia<br />

websites for the Oxegen and Electric<br />

Picnic festivals that brought together audio<br />

concert performances, video interviews and<br />

still images in an innovative and exciting way.<br />

RTÉ Radio went live with schedules for six<br />

new digital radio services in December; this<br />

included RTÉ Junior, Ireland’s first children’s<br />

radio channel. The new channels are<br />

available Online and on a trial DAB service<br />

available in the greater Dublin Area, the<br />

Northeast and in Cork and Limerick cities.<br />

15

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