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RADIO TELEFÍS ÉIREANN Charter (continued) RTÉ Television Commitments (continued) Event Programming – specific commitments Young Peoples • New classical music series for teenagers featuring mentors and music students – Classic Jam • New gameshow series exploring what it takes to be a TV Presenter – It’s My Show Cross-platform • Health Watch – January 2008. This is a week long event involving all platforms which will concentrate on health, diet, and exercise and weight loss Results Commitment achieved Commitment achieved Commitment achieved RTÉ Publishing Commitments e-Publishing commitments • Launch a new Food site on RTÉ.ie • Anticipate and meet changing audience behaviour by providing new RTÉ content and services on mobile, broadband and emerging platforms. • Grow the current online audience by increasing monthly usage by at least 20%. Results Commitment achieved • Food site was launched in December 2007. • Monthly average of 323k page impressions and 14k unique users by December 2008 (Source: RTÉ data, 2008 monthly average). Video content on the food site is aggregated from RTÉ Television programmes. Commitment achieved The following outputs were achieved during 2008: - Aertel Digital trial on the DTT pilot in 2008 - GAA Media Player on www.rte.ie/sport - GAA Championship video clips for Vodafone 3G - 100+ RTÉ Radio programme podcasts - 70% increase in RTÉ SMS alert subscribers for breaking news and business stories, entertainment news, racing tips and event-led news Commitment achieved • Online audiences grew 49% year on year, with an October 2008 average of 2.4 million unique users of RTÉ.ie • Overseas audiences grew by 80% year on year with October 2008 unique users per month reaching 1.1 million (Source: ABC Electronic, Electronic Media Audits Limited, October 2008 Report) 82
ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2008 RTÉ Publishing Commitments (continued) e-Publishing commitments • Grow the availability of RTÉ Aertel as a popular information service on new platforms. • Ensure all telephone and competition activities between TV and Radio audiences are maintained to the highest integrity. • Live IPTV streaming of a range of acquired programmes from the RTÉ.ie website Results Commitment achieved • In 2008 RTÉ Aertel’s multi-platform expansion continued with the service available on four platforms: analogue, web, mobile and the DTT 2008 pilot • RTÉ Aertel has over 1.8 million regular analogue teletext users (Source: Behaviour & Attitudes Research 2008) • RTÉ Aertel generated an average of 615k online users, generating 5.2 million monthly page impressions (Source: RTÉ data 2008, monthly average) • The RTÉ Aertel mobile site generated an average of 446k page impressions per month. (Source: RTÉ data 2008, monthly average). Commitment achieved • A formal Policy and Procedures document was devised and implemented for RTÉ Television with a document for RTÉ Radio currently being formalised. There is ongoing liaison and management of new services involving SMS/IVR with all relevant IBDs. Commitment achieved • The following acquired programmes were made available for live IPTV streaming on RTÉ.ie: Eastenders, Doctors, Hi-5 and Raggs. • Provide coverage of intercultural week on RTÉ.ie and in RTÉ Guide Commitment achieved • Created www.rte.ie/diversity - the website to compliment the RTÉ-wide initiative; this site was shortlisted for the MAMA awards and had 20k page impressions as of early 2009. RTÉ Guide Commitments • Extend RTÉ Guide brand to new audiences through multimedia projects. Results Commitment achieved • RTÉ Guide Online edition www.rteguide.ie continued to grow and the site generated 452k page impressions with 100k unique users (Source: RTÉ data, 2008 monthly average) • Free daily text alerts kept the user up to date with the latest in TV and entertainment news and a weekly e-mail update is sent to subscribing users to bring the RTÉ Guide to reader’s desktops. RTÉ Performing Groups Commitments Results RTÉ Performing Groups will give a total of 190 public performances. These Performances will include: • 62 – RTÉ National Symphony Orchestra (RTÉ NSO) • 6 – RTÉ NSO with the RTÉ Philharmonic Choir • 80 – RTÉ Concert Orchestra (RTÉ CO) • 30 – RTÉ Vanbrugh Quartet • 9 – RTÉ Cor na nÓg • 3 – Guest ensembles The RTÉ Performing Groups will also engage in a total of 84 education related performances, workshops and talks and be involved in Television, Radio and Recordings. Commitment achieved Commitment achieved Commitment exceeded by 4% Commitment achieved 8 performances achieved Commitment achieved Commitment exceeded by 2% 83
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