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today's facts & tomorrow's trends - SPREAD Sustainable Lifestyles ...

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Managing multi-actor and multi-level transitions<br />

An important question is whether it is possible to manage or organise multilevel,<br />

multi-actor transition processes (e.g. from unsustainable to sustainable<br />

lifestyles). Transition research gives little hope for active control (Geels 2005).<br />

Two possible approaches have received considerable attention in recent years.<br />

These are top-down transition management strategies and bottom-up strategic<br />

niche management strategies. Both approaches are based on the premise<br />

that change processes on different levels co-evolve, with mutual influences and<br />

each process in turn shaping the other.<br />

The recently started Community Innovation in <strong>Sustainable</strong> Energy (CISE) research<br />

project 11 explores the diffusion of community energy projects in the UK<br />

and asks how local grassroots innovations can become adopted in mainstream<br />

settings (Grassroots Innovations Research Briefing 3 2010).<br />

Strategic niche management is a powerful tool to analyse radical technological<br />

and social innovations, such as through social entrepreneurship (Witkamp,<br />

Raven and Royakkers 2011). As the name suggest, it is also a “management”<br />

tool that aims to organise projects for desired radical innovations outside of<br />

dominant regimes (Weber et al. 1999). In strategic niche management, project<br />

actors at both the niche and regime level co-create expectations that enable<br />

adoption of their innovative new practice. Project actors work toward creating<br />

Strategic niche<br />

management is a tool to<br />

analyse and organise radical<br />

technological and social<br />

innovation projects.<br />

11 www.grassrootsinnovations.org<br />

“It’s important to make sure that all the stakeholders are<br />

effectively taking part in the invention and the co-production<br />

of the society that we will try to build. Often, the policy level is<br />

above this co-production and we are very keen to engage with<br />

policy makers as a co-producer to change the methods, the<br />

tools and the approach in which policy frameworks are made to<br />

support collaborative policy making designs.”<br />

— François Jégou, Strategic Design Scenarios (SDS), Politecnico<br />

di Milano, <strong>SPREAD</strong> consortium partner<br />

A framework for change 99

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