today's facts & tomorrow's trends - SPREAD Sustainable Lifestyles ...

These challenges cannot be overcome without a change in values of our society.
This would mean, for example, an end to the perception of a car as a status
symbol, and instead seeing the use of public transport as something desirable.
Education and awareness raising are critical to changing values.
Opportunities for more
sustainable moving:
• ‘Local holidays’
• Car sharing services
• Electric vehicles
• Attractive, community based
alternatives to car use
• Innovative urban planning
“The debate started by the draft White Paper on transport should release
processes which will gradually change buying behaviour, the choice of mode
of transport, their use and driving practices of people and companies. The
stakes are high: we are reversing the discourse which dominated the whole
of the 20th Century on our relation with transport. The European transport
policy must rest on a strong cultural dimension. We cannot reorient and
optimise transport policy without investing in the power of people to
change and in the democratic process and without deploying our efforts in
educating, communicating and looking forwards.” (Radanne 2011).
Opportunities: emerging and promising practices
There are several opportunities that can promote sustainable mobility. The following
are key opportunities identified by the SPREAD project Working Group
on Moving.
Promising practices
Promising practice 16: Nopsa Travel agency
Nopsa Travels is a new kind of travel agency in Finland that
promotes domestic travel and local luxury. The agency aims
to create travelling routes built on things we see as luxuries
in our everyday lives: good food, good company, and time
for ourselves. The concept is based on the idea that travelling
far does not make us happier but rather it is novel and
delightful experiences we are seeking, and that low-carbon
travel does not mean low-quality or boring travel.
Promising practice 17: Walking cities
Examples of education to promote sustainable mobility include
measures to encourage children to get to school by
themselves or walk with parents, grandparents and friends
– enjoyably and safely – in a group known as a “walking bus”.
Similarly, Pedibus – an initiative based on pedestrian “bus
stops’ was born in Denmark and is now found in 40 countries
worldwide.
Promising practice 18: Superblocks in Vitoria-Gasteiz
Superblocks are a functional model for the organisation of
different modes of mobility, recovering the public space for
citizens and limiting the massive use of private cars inside
the city. The Sustainable Mobility and Urban Space Planning
for Vitoria-Gasteiz is based on the design and implementation
of 68 “Superblocks”. The space inside the blocks is reserved
for pedestrians and bicycles; the outer basic streets
for private cars and public transport.
Scenario without superblock
Actual net
Basic net
Internal secondary net
Pass vehicles and public transport
Resident vehicles, L/U, emergencies
Public road for motorized vehicles
Public road for pedestrian and other uses
Scenario with superblock
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SUSTAINABLE LIFESTYLES: TODAY’S FACTS & TOMORROW’S TRENDS