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today's facts & tomorrow's trends - SPREAD Sustainable Lifestyles ...

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“Young people around the world are well aware of environmental challenges,<br />

but the connection between such challenges and their lifestyles is<br />

not clear to them. There is a great need to translate these challenges into<br />

actions and opportunities at the local and individual level, as well as to<br />

create a holistic and pragmatic vision of what a sustainable society is.”<br />

— Fabienne Pierre, Programme Officer, UNEP<br />

“A big shift from the 20th century hyper-consumption, to a 21st-century<br />

age of collaborative consumption is under way. The convergence of social<br />

technologies, a renewed belief in the importance of community, pressing<br />

environmental concerns, and cost consciousness are moving us away<br />

from the old forms of consumerism toward one of sharing, aggregation,<br />

openness, and cooperation.”<br />

— Rachel Botsman, Author and Founder, Collaborative Consumption,<br />

<strong>SPREAD</strong> project advisor

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