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Country<br />

Type / name of<br />

initiative<br />

Information,<br />

awareness<br />

raising<br />

Description<br />

Domain(s)<br />

UK<br />

The We’re in this together (WITT)<br />

campaign, launched in April 2007, is<br />

based on the voluntary commitment<br />

of companies to provide attractive,<br />

practical and environmentally sound<br />

offers to consumers. It aims to make<br />

sustainable consumption easier.<br />

The WarmZone programme was funded<br />

by the local authority Kirklees Council<br />

and Scottish Power, a large power<br />

company, and implemented in the years<br />

2007-2010. It offered free cavity wall and<br />

loft insulation to all citizens.<br />

Northumberland Care Trust has worked<br />

in partnership with Alnwick Garden to<br />

develop and implement the “Roots and<br />

Shoots” programme to selected schools<br />

in North East England. Children have<br />

the opportunity to learn how to plant and<br />

grow food and to join “growing clubs”.<br />

These encourage children to eat more<br />

fruit and vegetables, as well as to be<br />

more active.<br />

Low Carbon Buildings Programme<br />

(initiated in 2006) provides grants to<br />

householders, communities, businesses,<br />

public and charitable organisations<br />

towards the cost of installing solar<br />

photovoltaic, wind turbines, small scale<br />

hydro, solar hot water, ground source<br />

heat pumps, air source heat pumps,<br />

biomass and, in the future, renewable<br />

CHP (combined heat and power),<br />

microchip and fuel cells.<br />

The CRC Energy Efficiency Scheme is a<br />

mandatory scheme aimed at improving<br />

energy efficiency and cutting emissions<br />

in large public and private sector<br />

organisations. It operates as a “cap<br />

and trade” mechanism: organisations<br />

buy allowances equal to their annual<br />

emissions; a “cap” is placed on the total<br />

allowances available to each group<br />

of CRC participants; organisations<br />

determine the most cost-effective way to<br />

reduce their emissions, through buying<br />

extra allowances or investing in ways<br />

to decrease the number of allowances<br />

they need to buy; all the money raised<br />

through the allowances is recycled back<br />

to participants, according to how well<br />

they perform.<br />

Consuming<br />

UK<br />

Improving energy<br />

efficiency<br />

Living<br />

UK<br />

Education<br />

information,<br />

awareness<br />

raising<br />

Consuming,<br />

Health<br />

UK<br />

Grants for low<br />

carbon houses<br />

Living<br />

UK<br />

Climate<br />

change and<br />

energy saving<br />

scheme<br />

Living<br />

148<br />

SUSTAINABLE LIFESTYLES: TODAY’S FACTS & TOMORROW’S TRENDS

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