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Boxoffice-July.1999

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FADE IN.,.<br />

Secondly, we recentl> rec^H^BT letter<br />

from a faithful Pennsylvania subscriber that<br />

took us to task on a number of editorial<br />

matters. One was on the backward and forward<br />

reach of our studio charts, f Xorc: Sec<br />

pages 16 ami 17 for our promised redesign of<br />

said release schedule. J Another was on the<br />

need for quick and deep availability of data.<br />

Another cavil regarded our classifieds section.<br />

Although he did offer a backhanded<br />

comphment in asserting we compared bountifully<br />

well to another publication on which<br />

he'd long ago given up entirely, overall<br />

rightly or wrongly—we were flamed.<br />

And the feeling here was. hosanna!<br />

Thirdly, that's because we at BOXOFFICE<br />

doivt publish a magazine that aims to be<br />

what we like; we publish a magazine that<br />

aims to be what you like. If there's one constant<br />

surprise in these offices, it's how relatively<br />

rarely we hear from our readers whose<br />

Perhaps—recalling the joke<br />

magazine this is.<br />

about the seven-year-old who had never spoken<br />

until one evening at dinner when he said,<br />

"Soup's cold," and on being asked why he<br />

had never talked before answered, "Up till<br />

now, everything's been fine"—it's a sign that<br />

most of you are happy with the contents of<br />

these pages. But we want to make sure that<br />

you know how important your input is to us,<br />

whether you're letting us know that the soup<br />

is<br />

too hot, too cold or just right.<br />

Firstly, then, send us a letter. A note. A<br />

sentence. Suggest ways we could better<br />

arrange our news coverage. Let us know if<br />

our long-lead review efforts (this issue's<br />

Cannes and American Film Mcni

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