Boxoffice-March.1989

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A NATO/ShoWest '89 Movie Palace Magic worth seeking out. And a special moviegoing experience creates a word of mouth momentum which resuhs in an ever growing audience base. The panel discussion at NATO/Sho- West '89 entitled "Move Palace Magic— 'How To' Resuscitate or Recreate the Glamor of Hollywood's Fantasy Architecture" is intended to provide ideas and inspiration to exhibitors as to what can be done to improve the boxoffice performance of their theatres, both old and new. The panelists will each present several case studies of successful rehabs or unusual newly constructed cinemas and demonstrate the boxoflfice advantages of their unusual approaches to theatre design. Some of these conversions have achieved amazing resuhs that will surprise many in the audience. We hope to provide the impetus for others in exhibition to follow a similar course to success. During the 1920s, the Golden Rule in Theatre design and construction was called the "Six P's"; "Pretty Playhouses, Please Patrons, Pay Profits." This maxim ^ still works today; and can be used to improve your bottom line. Allen Michaan is the president and owner of Renaissance Rialto Inc , an independent circuit operating m the San Francisco Bay Area- Founded in 1972, Renaissance Rialto currently operates 13 screens and is a joint venture partner in another 16 screens operated by Pacific Theatres' Cinerama subsidiary. Michaan is known for his restorations of vintage movie palaces and his unique approach of creating 1920s style opulent interiors in new theatres he has built He will be heading a panel discussion on recapturing the Movie Palace Magic of Hollywood's Golden Era at ShoWest on Tuesday, February 14, at 9:30 a m Joining him in his presentation will be Steve Levin, past president of Theatre Historical Society, Lynda Friendly, executive v.p of marketing and communications at Cineplex-Odeon Corporation, and Gary Meyer of Landmark Theatres. The panel discussion will focus on the value of restoring and highlighting the architectural merits of vintage movie houses, and creating promotional value and media attention which have been proven stimulators of boxoffice performance. Also to he presented and discussed is the new trend, still in its infancy, of creating movie palace interiors in brand new multiplex theatres. The presentation will be kicked off by "Paradise in Plaster," Steve Levin's fascinating and informative slideshow history of the evolution of the motion picture palace. Slide presentations will be a major component of the panel, as each participant will conduct a case history of one or two projects with full visual accompaniment NOWPUyiNG: THE WRONG SniFr BOX OFHCE BUILDERS: A dirty projection "'^'^j screen is the wrons way to treat your audience. It's sood practice to dust it frequently, wash it when necessary and keep it curtained between shows. You'll find these and other tips for better presentations in Reel People, the industry periodical from Kodak. For a free subscription, call (213) 464-6131. Ask about our "It's Your Imase" seminar, too. It make every performance a quality P,ese«o„ £as|„a^ Motion Picture Rims can help you c Eastman Kodak Company, 1988 SW-8 BOXOFFICE Response No. 53
Is proud to announce our 1989 feature line up Party Line Summer Job Cameron's Closet Underground Terror Out Of The Body Midnight Prime Suspect Come see the La View Video Projection Systenn from Sony SVS Films Suite Showest '89 Las Vegas Oak Room Century Plaza Hotel during AFM
Page 1 and 2: ^@mm
Page 4 and 5: EDITOR AND ASSOCIATE PUBLISHER Harl
Page 6 and 7: HOLLYWOOD REPORT Brian Dennehy "Str
Page 8 and 9: TRAILERS March Releases Dead-Bang S
Page 10 and 11: Mackenzie, who directed episodes of
Page 12 and 13: "The Big Blue" Not a re-release of
Page 14 and 15: COVER STORY A Hard Act to Follow Ho
Page 16 and 17: SUPER XENON LAMPS Frankenheimer (am
Page 18 and 19: '"H^H
Page 20 and 21: Act Ill's First Act Act III Theatre
Page 22 and 23: Embassy (ami mucd from p 21) over 1
Page 24 and 25: INTERIOR DESIGN Multiplex Movie Pal
Page 26 and 27: Dillion {continued from p 24) sy ba
Page 28 and 29: Grand Lake Theatre in Oakland, Dill
Page 30 and 31: INTERIOR DESIGN Theatres By Design
Page 32 and 33: THE ACCOMPANYINC; BALLOT is for you
Page 34 and 35: n . Women . Working . Young 25. Far
Page 36 and 37: W W(MI> PICTURES WELCOMES YOU TO MT
Page 38 and 39: NATO/ShoWest '89 Welcome to NATO/Sh
Page 42 and 43: NATO/ShoWest '89 New^ Opportunities
Page 44: Luncheon Ticket E% Wednesday) Palac
Page 47 and 48: OMNITERM Computerized Ticketing Sys
Page 49 and 50: .1 9 Samuel Goldwyn Theater AMPAS L
Page 51 and 52: The leader in Theatre Information M
Page 53 and 54: Cinema Computer Systems The experts
Page 55 and 56: we've given some flavorful old frie
Page 57 and 58: Welcome to ShoWest! We acknowledge
Page 59 and 60: 19 Congratulations To Our Dear Frie
Page 62 and 63: Congratulations BEN mMARCUS" l_THEA
Page 64: NATIONAL AMUSEMENTS INC. 15 f/if ka
Page 67 and 68: United Artists Theatres and Symbol
Page 69 and 70: Orfumlna Pictures A unit of Columbi
Page 71 and 72: ' , n their day, they were the stat
Page 73 and 74: ;i Jame . the new )roduct contest!
Page 75 and 76: atkitr 1989 Japanej Inl978, we intr
Page 77 and 78: iMjeiV MODtL 141XJ QSC Customers Ar
Page 79 and 80: LATENT (#3,661^7 imdiui rancisti of
Page 81 and 82: ' Who In The World Can You Turn To
Page 83 and 84: s hrough the projector and changes
Page 85 and 86: GENU IN bUUNU klipsch CONGRATULATES
Page 87 and 88: Digimate" Stereo Power Amplifier. T
Page 89 and 90: SOUND ADVICE The Optical Sound Head
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: focus, Azusa, — Kinney leck the
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econditioned I , Three ' I jters of
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Does the quality of our sound leave
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TECH TUTORIAL Showmanship in Presen
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'finini) otiij,. , without niif (ap
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I ralybat '£ i high speed projecti
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eftmj Free Source List of Retail So
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NATIONAL NEWS -lollywood Releases 1
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I 1 NATIONAL NEWS 44 More Screens I
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lATIONAL NEWS nm David Kipen Joins
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Dept 1 TZ MIDWEST NEWS igeio? Dayto
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: 1,913-seat Vancouver Station Squa
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1 Annette Painter, AMC Home Office
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' I Reviews been dealing with the t
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||/eapon"? Kline plays a shaggy, un
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lilts whose help he needs. The aver
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II SNEAK PREVIEWS following films a
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, James . Kieter FEATURE CHART —
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Oxford, ) Clearing House RATES: 75c
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A Celebration of Innovation \ ISC i
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Boxoffice-March.1989

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