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2012 Corporate Capabilities - Spectroscopy

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Is AA dead?<br />

Are ICP/MIPS the future for QAQC analysis?<br />

ON-DEMAND WEBCAST:<br />

Register free at www.spectroscopyonline.com/AA<br />

EVENT OVERVIEW:<br />

Atomic Absorption (AA) has been a routine trace elemental<br />

analytical technique for over 50 years, and it<br />

is used extensively throughout the world. With the<br />

appearance of microwave induced plasma spectroscopy<br />

(MIPS) and lower priced optical inductively<br />

coupled plasma spectrometers (ICP-OES), has the day<br />

come when AA is ready to be replaced by faster analysis<br />

techniques?<br />

Key Learning Objectives:<br />

n Understand the cost base and<br />

comparative capabilities of AA, ICP, and<br />

Microwave Induced Plasma <strong>Spectroscopy</strong><br />

(MIPS)<br />

n Get insight into the future prospects for AA<br />

n Gain a greater degree of clarity about<br />

the analytical roadmap available for your<br />

laboratory following the introduction of<br />

MIPS into the market<br />

The web seminar will compare these three technique<br />

options in terms of their costs and their ability to<br />

address different types of samples. Thoughts on the<br />

future of trace elemental analysis in the short term<br />

(1-3 years) and beyond will also be presented. We will<br />

answer the big question: “What is the analysis roadmap<br />

for your laboratory?”<br />

Who Should Attend:<br />

n Current AA users<br />

n Laboratory personnel conducting trace<br />

elemental analysis<br />

n Laboratory managers with future<br />

requirements to do trace elemental<br />

analysis<br />

n Regulatory compliant enforcers<br />

n QA/QC analysts<br />

n Anyone interested in AA, ICP and MIPS<br />

Presented by<br />

Presenter:<br />

Adrian Holley<br />

Marketing Director,<br />

Trace Elemental Analysis<br />

Thermo Fisher Scientific<br />

Moderator:<br />

Laura Bush<br />

Editorial Director<br />

<strong>Spectroscopy</strong><br />

Sponsored by<br />

For questions contact Jamie Carpenter at jcarpenter@advanstar.com

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