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Eagle Lion Schedules Six In Color for This Year NEW YORK—Eagle Lion will have six top productions In color for the remaining months of 1948, it was announced at the first of four regional sales meetings held here this week. With the sales staffs of ten exchanges in the eastern territoi-y and home office executives in attendance, the conference was devoted to a discussion of sales and promotion plans of important 1948 pictures. The color productions will be split evenly between Technicolor and Cinecolor, with the Technicolor releases coming from the J. Arthur Rank Organization. Important product slated for 1948 releases, which the sales executives discussed, included the following pictures: RAW DEAL, a drama co-starring Dennis O'Keefe, Marsha Hunt and Claire Ti-evor which goes into release this month. MICKEY, a Cinecolor production, with Lois Butler. OLIVER TWIST, one of the J. Arthur Rank productions to be released thi-ough EL this year. CANON CITY, a semi-documentary story about a recent Colorado prison break. THE 1948 OLYMPIC GAMES, the J. Arthm- Rank Technicolor filming of the forthcoming sports festival. NORTHWEST STAMPEDE, in Cinecolor, and co-starring Joan Leslie, James Craig and Jack Oakie, to be released July 28. RED SHOES, a drama with a ballet background, produced by J. Arthur Rank, and starring several famous ballet stars. In Technicolor. 29 CLUES, a drama based on information from the files of the Los Angeles police department. SCOTT OP THE ANTARCTIC, Rank production, story of the noted explorer, filmed m Technicolor in the Antarctic. HOLLOW TRIUMPH, a psychological suspense story with Joan Bennett and Paul Henreid. LORD BYRON, a J. Arthur Rank production based on the life of the poet. LET'S LIVE A LITTLE, a romantic comedy starring Hedy Lamarr and Robert Cummings. BROKEN JOURNEY, drama based on the recent Dakota crash in the Alps, where the picture was filmed. ADVENTURES OF GALLANT BESS, formerly title "Rampage." William J. Heineman, vice-president in charge of distribution, said that in less than two years EL has achieved major company status as a result of three accomplishments —extensive production in Hollywood, completion of the J. Arthur Rank pre-selection plan for American release and formation of an effective sales organization. He said EL will prove "a continuing source of quality boxoffice product." Other company officials who addressed the meeting were: Max E. Youngstein, vice-president in charge of advertising, publicity and exploitation; L. J. Schlalfer, assistant to Heineman; Herman Belersdorf, western sales manager; Sam L. Seldelman, foreign man- EL 26-Week Sales Drive Will Honor Heineman New York—Eagle Lion will conduct a "Bill Heineman Sales Drive" for 26 weeks starting- June 4. A total of $27,500 in cash prizes will be awarded. The competition will be divided among district and branch managers and salesmen and bookers. The prizes include $7,500 in cash awards for J. Arthur Rank product and $5,000 for Edward Small pictures. ager, and D. R. Pickard, assistant treasurer. Heineman, Schlalfer and Youngstein left at the weekend for regional meetings In Chicago, May 22, 23; New Orleans, May 24, 25, and San Fi-ancisco, May 29. The Albany, Boston, Buffalo, Cincirmati, Cleveland, New Haven, New York, Philadelphia, Pittsburgh and Washington exchanges were represented at the New York meeting. Harry Kosiner, sales representative for Edward Small; John Woolf, joint managing director of General Film Distributors, Ltd., and David Griesdorf, president and general manager of International Film Distributors, Ltd., EL Canadian distributor, also attended. Charles CPeiiijohn Dies in Indiana INDIANAPOLIS—Charles C. Pettijohn, 67, general counsel for the Motion Picture Producers and Distributors of America from 1924 to his retirement in 1942, died Wednesday, May 19, at St. Vincent's hospital from a cerebral hemorrhage. He is survived by his wife, a sister and brother. Dr. B. B. Pettijohn. Pettijohn was a member of the New York and Indiana Charles Pettijohn State Bar Ass'ns. He practiced law in Indianapolis from 1903 to 1916 when he went to New York. He was a member of the National Democratic club, Westchester Country club, Indianapolis Athletic club and the Picture Pioneers. Pettijohn joined the MPPDA when it was first organized. 'Melody' Showing June 14 NEW YORK—"Melody "nme," Walt Disney Technicolor feature, will be tradeshown in all RKO exchanges except New York June 14. The New York tradeshow was held at the Astor Theatre May 18. The film features Roy Rogers and Trigger, Dennis Day, the Andrews Sisters and Frances Langford. Public Relations Campaign of TOA Started in 3,000 Cities, Towns NEW YORK—TOA reports that the public relations campaign is now under way in 3,000 cities, towns and villages. Stories have appeared to date in newspapers with a total circulation of 7,ai7,878, all handled through local exhibitors. These stories have included two general surveys of quality product to be released between now and next fall, each in six versions to avoid duplication in any area. Material also has been sent to radio commentators. Six Detroit theatres have tried two-andone-half minute talks by managers before audiences. Lobby comments have been favorable. More speeches of this type are being prepared. Three longer speeches to be delivered by exhibitors are being prepared for delivery before groups outside the industry. Meanwhile, in Los Angeles, circuit and independent theatre representatives played host at a luncheon for members of the metropolitan daily press in the first of a projected series of meetings to spark the "better public relations" drive formulated as an industry "must" at the recent meeting here of the officers and board of directors of the Theatre Owners of America. The industry's case was presented to attending newsmen by Paul Williams, general counsel for the Southern California Theatre Owners Ass'n, and Dick Dickson, Fox West Coast division manager. Refuting widespread assertions that Hollywood's current economy campaign was resulting in a flood of poor product, Williams reiterated the curtailments effected have been "logical" and aimed toward eliminating "waste in shooting hom-s . . . economies the industry has been advocating for years." In no instance, he emphasized, have the savings been directed against the quality of product. Both Williams and Dickson pointed out that the industry, particularly in its exhibition branch, has always been active in civic and community projects and is in the forefront of every worthwhile charitable effort. The luncheon was attended by representatives of the Los Angeles Times, Examiner, Daily News, Citizen-News, Herald-Express and community newspapers. Scully, Bergman Will Set Rank Plans in England NEW YORK—William A. Scully, U-I vicepresident in charge of distribution, and Maurice Bergman, eastern advertising and publicity director, wUl leave for England July 1 to set plans for future J. Arthur Rank releases In the U.S. 26 BOXOmCE : : May 22, 1948
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