. . The . . Jack PORTLAND T\oHnto»n theatres renewed their Movies Are Better Than E^'e^ campaiRn with new banners and trailers plugging the fall product soon to hit Portland screens. Competitive circuit's are working together on this renewed drive and are even crossplugging pictures . . . Herb Cass, manager for National Screen Service, began his annual fall trip throughout Frank Bagan, floor manager the state . . . for Hamrick's Liberty Theatre, returned from a trip through the northwest. . . . . The four-theatre suburban opening of "Our Very Own" was a complete success. Tlie film was held for a second week ... J. J. Parker's United Artists finished a fourth week with "Three Little Words." Paramount held two weeks with "The Black Rose" and moved the picture over to the Mayfair "Fancy Pants" was held for two w-eeks at the Orpheum. Broadway held to average business with "Pretty Baby." Jack IMatlack. J. J. Parker executive was named chairman of Warner Bros.' big effort to secure outstanding bookings in this territory during Roy Haines week, October 15-21 . . . Evergreen offices soon will be moved into the Orpheum Theatre. The plans are to renovate part of the mezzanine into office space. Dust from the new Sandy boulevard drivein owned by Forman Bros, prompted a complaint to the county commission from nearby residents last week. The complaint was that dust settles over the homes and theatre patrons throw bottles along the roadway. A . . . Bill Sholl, publicist, wa,s here request has been made for some .sort of county zoning for the opening of "The Men" at the Broadway, which also is slated to be among the 300 theatres participating in the northwest premeire of "Rocky Mountain." Herb Royster, manager of the Mayfair Theatre, has been named again this year as head of the Community Chest downtown theatre The Crusade for Freedom cam- division . . . Mr. Projectionist: for HAIRLINE FOCUS use fhe OCUSCOPi Designed especially for drive-in projection rooms ACCESSIBLE - PRACTICAL PERMANENT V/rile for deiails:— MID-WEST PRODUCTS CO. p. O. BOX 7113 TULSA, OKLA. [W« hoT* th« C Count en Ufl lor Quick Action] I Sft*f^. lor YOUR THEATRE Our wide contacts irttk th« axhibiion a«wr« TOW ol oiUltftSerr rwulte. 201 Fin« Aril BIdg Porlland 5. Orciicini THEATRE EXCHANGE CO. paign was launched under the direction of Jack Matlack. All theatres are donating the use of their lobbies during the first week of the drive to promote signatures on the Freedom declarations . Partin, manager at Republic, reports Rex Allen will visit Portland September 28. Redmond, Ore.. Theatres Observe 21st Birthday REDMOND, ORE.—The Odeni Tlieatres here recently celebrated their 21st anniversary. Mr. and Mrs. Milton L. Odem came here from Lewiston, Ida., 21 years ago and purchased the Hiway Theatre and changed its name to the Mayfair. In 1937, the Odems opened the second theatre, the Odem. During World War II, while Odem was in the south Pacific with the army, Mrs. Odem managed both houses. Lippert Buys Franchise For Los Angeles Area LOS ANGELES—Effective October 1, Lippert Pictures will operate its own exchange here. Robert L. Lippert, company president, has purchased the Los Angeles territory franchise from Sam K. Decker, franchise owner ever since the formation of the Lippert firm. Appointment of a branch manager is expected to be announced within the next few days. Decker will continue to be active as an independent distributor. WAVE Is Lady Admiral In San Francisco Stunt SAN FRANCISCO—Anne Belfer, publicist for North Coast Theatres, arranged a tieup with the local WAVE recruiting office for "The Admiral Was a Lady" at the United Artists Theatre. Yeoman Alta Smith was chosen as Lady Admiral for a day and at a luncheon at the Palace hotel, three young sailors and a chief petty officer were assigned to her command. The stunt broke into all papers. Mgr. O. A. Tatro Resigns PLENTYWOOD, MONT—O. A. Tatro has resigned as manager of the Orpheum Theatre here and management has been taken over temporarily by Mi-s. Elmer Jackson, wife of the theatre owner. Tatro has been manager of the theatre for the last two years. Manager Is Baby Sitter PHOENIX—In behalf of "Pretty Baby." the Palms Theatre conducted a prettiest baby contest. Photos were displayed in the lobby, and patrons were asked to vote for the prettiest. Parents of the winning tot were guests at the opening of the film with Manager Bill Sale, who had the evening off, serving OA baby sitter. Noel Bennett Joins Drive-In HILLSBORO, ORE.—Noel Bennett has become manager of concessions at the Car Vue Drive-In here. Start Precampaign Drive For 1951 United Appeal HOLLYWOOD — Precampaign efforts to bring in all possible top bracket subscriptions before the permanent charities committee's 1951 effort is officially launched have been initiated under the guidance of Dore Schary, chairman of the annual United Appeal drive. The campaign will tee off October 9 with a goal of $1,345,000. First appeal for donors was made at a luncheon meeting at 20th Century-Fox, followed by another at Paramount. Similar sessions are scheduled at all major studios. First talent guild to name major studio captains for the forthcoming United Apeal was the Screen Producers Guild. With Robert Sisk serving as colonel, the SPG solicitors include Carey Wilson, MGM: Sol Siegel, 20th-Fox; Joseph Sistrom, Paramount; Burt Kelly, Columbia; Michel Kraike. U-I; Stanley Rubin, RKO; Mel Tucker, Republic; Lou Edelman, Warners; Walter Mirisch, Monogram, and Hal Chester, representing the independents, • « * Hollywood luminaries are joining forces to stage a Chuck Wagon Whoop-De-Do benefit Sunday (24i for the Nursery School for Visually Handicapped Children. Participating will be such film names as Betty Hutton, Esther Williams, Producer John Beck, Marie McDonald. Jane Wyman. Gene Tierney. Janet Leigh. Anne Baxter. Arlene Dahl, Judy Canova, Elizabeth Taylor, Dorothy Lamour, Edgar Bergen, Dick Powell, Speed Riggs, Dinah Shore and Ginny Simms. The affair will be .staged at the Beverly Hills hotel. Agent Files Court Action On Sale of 'Dark Page' HOLLYWOOD—A new chapter was written in the vertiginous screen history of the Samuel Fuller novel, "The Dark Page," with the filing of a superior court action by an agent who contends he was instrumental in bringing about its sale to Columbia. Plaintiff Arthur Landau named Columbia, Pioducer Jules Schermer and Motion Picture Investors, Inc.. as defendants in the action, which spotlights the devious route through which the tome finally wound up as a Columbia property. Landau contends he was responsible for selling the book to Columbia, where it is soon to go into production with Schermer supervising, but—the agent declares—he was never reimbursed for his effort. Fuller's novel originally was sold to H-P Productions, which relinquished it to Producer-Director Howard Hawks, who sold It to Monterey Productions, which disposed of it to Motion Picture Investors, Inc., which sold it to Columbia. Stainton & Keeffe Opens New Agency Offices SAN FRANCISCO—Stainton & Keeffe. agent for independent motion picture exhibitors, has opened new offices at 148 Leavenworth St. The organization also lists among its latest accounts the Geneva and Dos Palos drive-ins. Emmet Keeffe formerly was with Columbia here as well as .serving with 20th- Fox as a.ssistant to the district manager. James Stainton formerly was assistant to Verne Taylor of the T&D Jr. office. 50-D BOXOFFICE :: September 23. 1950
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