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—<br />

. .<br />

. "The<br />

. . "We<br />

—<br />

—<br />

C^uftoond ^ead tke S^kort ^ubiectd J-^av^ade<br />

by VELMA WEST SYKES<br />

TAKING<br />

A POLL of short subjects<br />

among exhibitors is about the most<br />

reliable way of finding out how popular<br />

shorts are as the "dessert" portion of a<br />

theatre program. Commenting on his ballot,<br />

one exhibitor wrote, "E^'eryone likes<br />

short subjects—we ought to play more of<br />

them." And another was able to pick the<br />

top winners in the series field, for he wrote,<br />

"Bugs Bunny Specials and Tom & Jerry<br />

Cartoons are oui- best ones." That seemed<br />

to be the way the majority felt, for Warner's<br />

Bugs Bunny Specials zoomed into<br />

top place this year, with Tom & Jerry<br />

Cartoons closely crowding that position.<br />

Last year the positions were reversed, so it<br />

will be interesting to see if this seesaw<br />

keeps up in their relative support by the<br />

public taste. Another exhibitor insisted,<br />

Said still<br />

"MGM and WB make the best shorts."<br />

another, "MGM's shorts are consistently<br />

the best—they have new and<br />

fresh<br />

ideas."<br />

Disney Cartoons (RKO) held to third<br />

place where that series had scored last<br />

year, but there was a tie for fourth place<br />

Woody Woodpecker Cartunes (U-I) and<br />

Pete Smith Specialties (MGM). Last year<br />

March of Time (20th-Fox) was fourth this<br />

year, seventh. Popeye Cartoons (Para)<br />

moved up a notch to fifth place, and<br />

Stooge Comedies (Col) came up from<br />

eighth to sixth place. Merrie Melodies<br />

Looney Tunes (WB) fell back one, to ninth<br />

place, and this year Grantland Rice<br />

Sportlights (Para) shared tenth place with<br />

Joe McDoakes Comedies (WBi.<br />

From this series popularity choice, it<br />

would seem that people like their shorts<br />

humorous and a little on the "goofy" side.<br />

Lest this conclusion be reached too<br />

hastily, however, it would be well to examine<br />

the results of the poll of single<br />

short subjects chosen. The first is RKO's<br />

Disney featurette, "Nature's Half Acre,"<br />

and since last year's top position went to<br />

Disney's "Beaver Valley," either the public<br />

likes longer shorts, nature realism, or<br />

it just likes factual subjects treated with<br />

imaginative artistry.<br />

Truth may not only be stranger than<br />

fiction, it may be more popular, for the<br />

short given second place was "Dobbin<br />

Steps Out" (Para), a Sportlight taken at<br />

the American Royal in Kansas City in<br />

which exhibitor George Baker's daughter,<br />

Linda, rides. "The Popcorn Story" (Col)—<br />

third from the top—is, of course, in the<br />

spoofing tradition, as is "Jerry's Cousin"<br />

(MGM), number 4. "Enchanted Islands"<br />

(WB) combines the two, with unusual<br />

color and narration, but has to shai'e fifth<br />

place honors with "Stage Struck" (20th-<br />

Fox), a delightful little fantasy of a baby<br />

elephant that wants to get into the circus<br />

act.<br />

Sixth place went to "Spooky Wooky"<br />

(RKO), a Leon Errol comedy. In this connection,<br />

one exhibitor wrote, "It is too bad<br />

Errol died. Maybe the type can be con-<br />

1—Bugs Bunny Specials (WB)<br />

2—Tom

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