Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
—<br />
. .<br />
. "The<br />
. . "We<br />
—<br />
—<br />
C^uftoond ^ead tke S^kort ^ubiectd J-^av^ade<br />
by VELMA WEST SYKES<br />
TAKING<br />
A POLL of short subjects<br />
among exhibitors is about the most<br />
reliable way of finding out how popular<br />
shorts are as the "dessert" portion of a<br />
theatre program. Commenting on his ballot,<br />
one exhibitor wrote, "E^'eryone likes<br />
short subjects—we ought to play more of<br />
them." And another was able to pick the<br />
top winners in the series field, for he wrote,<br />
"Bugs Bunny Specials and Tom & Jerry<br />
Cartoons are oui- best ones." That seemed<br />
to be the way the majority felt, for Warner's<br />
Bugs Bunny Specials zoomed into<br />
top place this year, with Tom & Jerry<br />
Cartoons closely crowding that position.<br />
Last year the positions were reversed, so it<br />
will be interesting to see if this seesaw<br />
keeps up in their relative support by the<br />
public taste. Another exhibitor insisted,<br />
Said still<br />
"MGM and WB make the best shorts."<br />
another, "MGM's shorts are consistently<br />
the best—they have new and<br />
fresh<br />
ideas."<br />
Disney Cartoons (RKO) held to third<br />
place where that series had scored last<br />
year, but there was a tie for fourth place<br />
Woody Woodpecker Cartunes (U-I) and<br />
Pete Smith Specialties (MGM). Last year<br />
March of Time (20th-Fox) was fourth this<br />
year, seventh. Popeye Cartoons (Para)<br />
moved up a notch to fifth place, and<br />
Stooge Comedies (Col) came up from<br />
eighth to sixth place. Merrie Melodies<br />
Looney Tunes (WB) fell back one, to ninth<br />
place, and this year Grantland Rice<br />
Sportlights (Para) shared tenth place with<br />
Joe McDoakes Comedies (WBi.<br />
From this series popularity choice, it<br />
would seem that people like their shorts<br />
humorous and a little on the "goofy" side.<br />
Lest this conclusion be reached too<br />
hastily, however, it would be well to examine<br />
the results of the poll of single<br />
short subjects chosen. The first is RKO's<br />
Disney featurette, "Nature's Half Acre,"<br />
and since last year's top position went to<br />
Disney's "Beaver Valley," either the public<br />
likes longer shorts, nature realism, or<br />
it just likes factual subjects treated with<br />
imaginative artistry.<br />
Truth may not only be stranger than<br />
fiction, it may be more popular, for the<br />
short given second place was "Dobbin<br />
Steps Out" (Para), a Sportlight taken at<br />
the American Royal in Kansas City in<br />
which exhibitor George Baker's daughter,<br />
Linda, rides. "The Popcorn Story" (Col)—<br />
third from the top—is, of course, in the<br />
spoofing tradition, as is "Jerry's Cousin"<br />
(MGM), number 4. "Enchanted Islands"<br />
(WB) combines the two, with unusual<br />
color and narration, but has to shai'e fifth<br />
place honors with "Stage Struck" (20th-<br />
Fox), a delightful little fantasy of a baby<br />
elephant that wants to get into the circus<br />
act.<br />
Sixth place went to "Spooky Wooky"<br />
(RKO), a Leon Errol comedy. In this connection,<br />
one exhibitor wrote, "It is too bad<br />
Errol died. Maybe the type can be con-<br />
1—Bugs Bunny Specials (WB)<br />
2—Tom