Download PDF - Sustainable Tourism Lab
Download PDF - Sustainable Tourism Lab
Download PDF - Sustainable Tourism Lab
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The Future of <strong>Sustainable</strong> <strong>Tourism</strong> in Rhode Island<br />
Thursday, January 28, 2010<br />
Sports:<br />
• Visitors want “green” sport venues<br />
• The drive through RI could be more pleasing<br />
• R.I. is safe<br />
• Cost of fuel has significant impact on driving vacations<br />
• Social media enables a more nuanced experience<br />
• Increase of virtual(e.g. videogames and TV) travel and recreation versus real experience<br />
• Aging people, aging assets. Baby boomers looking for comfort on their trip/experience.<br />
• Buildings are not accessible for seniors<br />
• Familiarity breeds contempt:<br />
o We don’t explore our own backyard<br />
o We don’t guide visitors well ( “go left where the stadium used be . . .”)<br />
o “Cocooning”<br />
o We don’t value and respect what we have, need a better appreciation so we can sell RI to<br />
others.<br />
• Need to create a differentiator and need to be authentic<br />
• Green is becoming part of the culture<br />
• Need better inbound messaging vs. outbound (the power of the social network) - people<br />
need to know more about destinations before they get here<br />
• Identify specific types of sports people are interested in<br />
• More and more families are planning their travel plans around their children’s activities, and<br />
their own sports activities<br />
• Affordability – Condition of economy. Challenges faced is the cost for groups who want to use<br />
state facilities – need to be marketed better<br />
• Popularity and demand of sports is increasing (structured and non-structured)<br />
Notes from the day<br />
Summit Report<br />
33
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