PDF Version - Glidewell Dental Labs

More documents

Recommendations

Info

Contents 45 Practice Management: Social Media and Marketing the Modern Dental Practice Twitter, Facebook, YouTube, MySpace, Google reviews and blogs are terms every dentist needs to know. Thanks to the Web and the simplistic beauty of social media, the ability to generate patient-to-patient promotion of your services has never been easier. Officite’s Glenn Lombardi talks about the power of this free marketing tool. 54 The Deceptions of Rubber Gloves Do rubber gloves cause more harm than good? Dr. Ellis “Skip” Neiburger explains how illogical fear prompted obligatory glove use, a practice that was mandated for use in dental practices nationwide more than 20 years ago. Plus, why he believes we should be given the option to practice barehanded dentistry. 63 Patient Product Review In our magazine’s first-ever Patient Product Review, I introduce a unique product that will grab your patients’ attention: Breakfast dental floss. Get your patients excited about maintaining good dental hygiene with this bacon-pancake-coffee-flavored product. 64 Chairside ® Caption Contest 2 www.chairsidemagazine.com
Publisher Jim Glidewell, CDT Editor-in-Chief Michael DiTolla, DDS, FAGD Managing Editors Jim Shuck Mike Cash, CDT Creative Director Rachel Pacillas Clinical Editor Michael DiTolla, DDS, FAGD Copy Editors Melissa Manna Kim Watkins Magazine Coordinators Sharon Dowd, Lindsey Lauria Graphic Designers Jamie Austin, Deb Evans, Joel Guerra, Phil Nguyen, Gary O’Connell, Rachel Pacillas Staff Photographers Sharon Dowd, Kevin Keithley Illustrators Wolfgang Friebauer, MDT, Phil Nguyen Ad Representative Lindsey Lauria (lindsey.lauria@glidewelldental.com) If you have questions, comments or complaints regarding this issue, we want to hear from you. Please e-mail us at chairside@glidewelldental.com. Your comments may be featured in an upcoming issue or on our Web site: www.chairsidemagazine.com. © 2010 Glidewell Laboratories Neither Chairside magazine nor any employees involved in its publication (“publisher”), Chairside makes Magazine any nor warranty, any employees express or involved implied, in or its assumes publica- Neither tion any liability (“publisher”), or responsibility makes any for warranty, the accuracy, express completeness, or implied, or or assumes usefulness liability of any or information, responsibility apparatus, for the accuracy, product, completeness, or process disclosed, or useful- or any ness represents of any that information, its use would apparatus, not infringe product, proprietary or process rights. disclosed, Reference or represents herein to any that specific its use would commercial not infringe products, proprietary process, rights. or services Reference by herein trade name, to any trademark, specific commercial manufacturer products, or otherwise process, does or not services necessarily constitute name, trademark, or imply its manufacturer endorsement, otherwise recommendation, does not or necessar- favoring by trade ily by constitute the publisher. or imply The its views endorsement, and opinions recommendation, of authors or expressed favoring by herein the do publisher. not necessarily The views state and or reflect opinions those of of authors the publisher expressed and herein shall not do be not used necessarily for advertising state or or reflect product those endorsement of the publisher purposes. and shall CAUTION: not be When used viewing for advertising the techniques, or product procedures, endorsement theories purposes. and materials that When are presented, viewing the you techniques, must make procedures, your own theories decisions and about ma- CAUTION: terials specific that treatment are presented, for patients you and must exercise make personal your own professional decisions about judgment regarding treatment the for need patients for further and exercise clinical personal testing professional or education judg- and specific ment your own regarding clinical the expertise need before further trying clinical to implement testing or new education procedures. and your own clinical expertise before trying to implement new procedures. Chairside is a registered trademark of Glidewell Laboratories. Chairside ® Magazine is a registered trademark of Glidewell Laboratories. Editor’s Letter Two years ago, the words social media and dentistry were rarely mentioned in the same sentence. Today, hardly a week goes by where I don’t get a flyer, e-mail or tweet about a new Social Media in Dentistry seminar. I have been involved with social media on a personal level for a couple of years, but it had nothing to do with dentistry. I use Yelp to make better decisions about which restaurant to try in a new city and to see what dishes people are raving about. One day while browsing Yelp, I noticed that somebody had written a glowing review for a local dentist, and for the first time I realized dentists were being dragged into the social media age, like it or not. It almost doesn’t matter how incredible a business is, someone is going to write a negative review. For example, Thomas Keller’s The French Laundry, often regarded as the best restaurant in the U.S., has 10 1-star reviews on Yelp! The point being, even the best of the best can have a subpar day. Perhaps the reviewer was having a bad day and it didn’t even have that much to do with the restaurant itself. The rest of the story is that The French Laundry has nearly 600 5-star reviews. It is pretty clear to most people viewing the page for The French Laundry on Yelp that the majority of customers had the meal of a lifetime and a few disgruntled patrons hated the experience. People don’t stop going to The French Laundry because of those 10 bad reviews, they continue to go based on the 600 positive ones. Your dental office is bound to get a bad review. Maybe your front office quotes the incorrect insurance amount or your crown on tooth #9 doesn’t quite match. Invite your best patients to leave positive reviews for you and your office. Glenn Lombardi reviews how to do that in our interview on page 45. Make sure that the majority acknowledges your 5-star dentistry and 5-star service, just in case you have that inevitable bad day. Yours in quality dentistry, Dr. Michael DiTolla Editor-in-Chief, Clinical Editor mditolla@glidewelldental.com Editor’s Letter 3
Page 1: Chairside® A Publication of Glidew
Page 6 and 7: Letters to the Editor “Dear Dr. D
Page 8 and 9: Contributors Michael C. DiTolla, DD
Page 11 and 12: PRODUCT........ TrollFoil Dr. DiTol
Page 13 and 14: Dr. DiTolla’s CLINICAL TIPS PRODU
Page 15 and 16: Book Review “Aesthetic & Restorat
Page 17 and 18: Figure 5: The fractured ceramic sur
Page 20 and 21: Too Much Tooth, Not Enough Tooth Ma
Page 22 and 23: Creating suitable incisal edge posi
Page 24: tion using “s” sounds as well;
Page 27 and 28: Interview with Dr. Paul Homoly 25 I
Page 29 and 30: grand scheme of things, that single
Page 31 and 32: 3 units of implant to support a bri
Page 33 and 34: MD: And I bet most dentists know th
Page 35 and 36: have to do that you didn’t forese
Page 37 and 38: Several years ago, Reader’s Diges
Page 39: one; you’re a fantastic employee,
Page 42 and 43: 3. Acrylic provisionals should be p
Page 44: ■ Reasons for Biologic Shaping 1.
Page 48 and 49: Glenn Lombardi: Well, let me start
Page 50 and 51: Second, if you’re not comfortable
Page 52 and 53: GL: Exactly. And the names of those
Page 54:
anti-snoring devices.” That is go
Page 57 and 58:
other while seeking wealth, attenti
Page 59 and 60:
ubber and drive the bur into the fl
Page 61 and 62:
inflammation in lesions on the wear
Page 63 and 64:
In 1976 it also went out on a limb,
Page 65 and 66:
Dr. DiTolla’s Patient Product Rev
Page 67:
The Chairside ® Caption Contest IN
show all

PDF Version - Glidewell Dental Labs

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?