Annual Report 2001-2002 - Tourism Western Australia - The ...
Annual Report 2001-2002 - Tourism Western Australia - The ...
Annual Report 2001-2002 - Tourism Western Australia - The ...
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Appendices<br />
Research and Development Summary<br />
Advertising and Sponsorship<br />
Research and Development Summary<br />
Research and Development Activity<br />
Knowledge Sharing Strategy<br />
Partnership 21 Industry Plan<br />
ATDW (<strong>Australia</strong>n <strong>Tourism</strong> Data Warehouse)<br />
Regional On-line Services Strategy<br />
PowerTour E-Booking Enhancement<br />
Personalised Information Service<br />
International Contact Management System<br />
See <strong>Australia</strong> Limited – Cooperative National Marketing Campaign<br />
National Sales Network<br />
National Trade Strategy<br />
Virtual Call Centre<br />
<strong>Western</strong> <strong>Australia</strong>n <strong>Tourism</strong> Network<br />
Network WA<br />
International Market Development Strategy<br />
Interactive Television Development Strategy<br />
<strong>Tourism</strong> Research Briefs<br />
<strong>Tourism</strong> Satellite Account<br />
<strong>Tourism</strong> Development Register<br />
Food and Wine <strong>Tourism</strong> Strategy<br />
Nature Based <strong>Tourism</strong> Strategy<br />
Touch Product Development<br />
Status<br />
Ongoing<br />
Completed<br />
Ongoing<br />
Ongoing<br />
Completed<br />
Completed<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Completed<br />
Completed<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Ongoing<br />
Advertising And Sponsorship<br />
As required by Section 175ZE of the Electoral Act 1907, the WATC reports that it has<br />
incurred expenditure during the financial year ended 30 June <strong>2002</strong> on the following:<br />
$<br />
Advertising Agencies 1,921,002<br />
Market Research<br />
Organisations<br />
426,637<br />
Polling Organisations 0<br />
Direct Mail Organisations 2,694<br />
Media Advertising<br />
Organisations<br />
3,535,073<br />
Total 5,885,406<br />
Advertising Agencies $<br />
303 Advertising 1,538,560<br />
Jaz Design & Multimedia 121,093<br />
Compac Marketing 106,007<br />
JMG Marketing 67,236<br />
Marketforce Productions 45,470<br />
BAC Productions 18,152<br />
<strong>The</strong> Image Fitz 18,070<br />
PR Agencies<br />
6,414<br />
Total 1,921,002<br />
Market Research<br />
Organisations<br />
Bureau Of <strong>Tourism</strong><br />
Research<br />
$<br />
238,098<br />
Donovan Research 95,520<br />
Patterson Market Research 50,941<br />
Market Equity P/L 42,078<br />
Total 426,637<br />
Polling Organisations $<br />
- 0<br />
Total 0<br />
Direct Mail<br />
$<br />
Organisations<br />
Brochure Direct Ltd 2,633<br />
Impact Publications 61<br />
Total 2,694<br />
Media Advertising<br />
Organisations<br />
$<br />
Media Decisions 2,852,705<br />
<strong>The</strong> Ten Group Limited 564,000<br />
MPH Magazines (S) P/L 76,634<br />
Countrywide Publications 18,388<br />
BNC Television Service P/L 11,770<br />
Marketforce P/L 6,706<br />
Advance Press P/L 2,310<br />
Business News 831<br />
Rural Press Regional<br />
Media (WA)<br />
710<br />
Richmond News 459<br />
Eaton-Australind<br />
Newspaper<br />
261<br />
BRW Media 160<br />
Niche Media P/L 139<br />
Total 3,535,073<br />
W A<br />
<strong>Western</strong> <strong>Australia</strong>n<br />
<strong>Tourism</strong> Commission<br />
<strong>Western</strong> <strong>Australia</strong>n <strong>Tourism</strong> Commission<br />
45<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2001</strong>-<strong>2002</strong>02<br />
Wester n <strong>Australia</strong>n <strong>Tourism</strong> Commission <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong>-<strong>2002</strong>
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