Annual Report 2001-2002 - Tourism Western Australia - The ...

Key Performance Indicators
Outcome 2 - An Enhanced Tourism Industry, Infrastructure and Product Base continued
Efficiency Indicators
Parker Point, Rottnest Island
The efficiency KPIs for An Enhanced Tourism Industry, Infrastructure and Product
Base outcome comprise mostly cost per output measures. Some of these are
consistent with those reported in previous years, an internal review of activities within
Outcome 2 resulted in two outputs, Cost per report and submission and the Value of
Tourism Presentations being deleted as discrete outputs and were not measured and
reported.
As with Outcome 1, the use of indexes comparing resources utilised to effectiveness
measures would be the ideal approach. However, the methodologies required to
measure these outcomes are not yet available. Therefore, the following indicators are
provided on the basis that although somewhat crude, when assessed as a whole, they
do provide some indication of overall efficiency.
Efficiency cost measures for various tourism industry development
outputs
Indicator Title 01-02 00-01 99-00 98-99 97-98
Cost per infrastructure
project site developed to
agreed stage
Cost per tourism product or
project developed
Cost per research
consultancy
Cost per product
development consultancy
Cost per operator accredited
to the National Tourism
Accreditation Program
Cost per data table
(research data table
available to industry)
Notes:
$211,615 $265,197 $364,568 $64,119 $36,217
$10,852 $29,504 $25,478 $25,519 $60,984
$161.62 $80.80 $38.70 $55.10 $46.80
$456.84 $335.53 $34.01 $33.60 $71.62
$28,643 $15,640 $7,546 $8,927 $2,852
$9,261 $6,741 $3,560 $3,239 -
i. Results for this years cost per stage development reflect the enhanced volume of outputs produced by the Industry
Development Team in this year with reduced staffing costs as a result of a number of positions being vacant for an
extended period.
ii.
iii.
iv.
Results for this years cost per tourism product or project developed reflect the enhanced volume of outputs produced by
the Industry Development Team in this year with reduced staffing costs as a result of a number of positions being vacant
for an extended period.
The cost per research consultancy increased due to a change of methodology. In earlier years, both external and internal
(ie other WATC divisions) consultancies were recorded. From 1 October 2000, only external consultancies were recorded.
The cost per successful accreditation increased significantly as the number of additional operators accredited in this
financial year decreased from 85 last year to 42 with similar resources being devoted to this output. Measures highlighted
above have been commenced to redress this in the coming year.
W A
Western Australian
Tourism Commission
Western Australian Tourism Commission
67
Annual Report 2001-200202
Wester n Australian Tourism Commission Annual Report 2001-2002