Annual Report 2001-2002 - Tourism Western Australia - The ...
Annual Report 2001-2002 - Tourism Western Australia - The ...
Annual Report 2001-2002 - Tourism Western Australia - The ...
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Key Performance Indicators<br />
Key Performance Indicators at Outcome Level<br />
Introduction<br />
Mindarie Keys Resort, Perth<br />
<strong>The</strong>se indicators provide a comprehensive overview of the degree to which the two<br />
outcomes for WATC have been achieved. <strong>The</strong>se are:<br />
(a) promotion of <strong>Western</strong> <strong>Australia</strong> as an attractive tourist destination; and<br />
(b) an enhanced tourist industry, infrastructure and product base.<br />
<strong>The</strong> WATC also seeks to enhance the image of <strong>Western</strong> <strong>Australia</strong>, nationally and<br />
internationally and increase overall industry performance as an important contribution<br />
to the State’s economy and development.<br />
<strong>The</strong> WATC does not control the very highest level results, such as level of visitation, visitor<br />
expenditure and investment as these are dependent on a range of factors and influences,<br />
many outside the Commission’s direct control or influence. However, the WATC plays an<br />
important role in contributing to the overall success of the industry, through its outputs<br />
and their relationship to higher-level government desired outcomes.<br />
W A<br />
<strong>Western</strong> <strong>Australia</strong>n<br />
<strong>Tourism</strong> Commission<br />
<strong>Western</strong> <strong>Australia</strong>n <strong>Tourism</strong> Commission<br />
49<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2001</strong>-<strong>2002</strong>02<br />
Wester n <strong>Australia</strong>n <strong>Tourism</strong> Commission <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong>-<strong>2002</strong>