Annual Report 2001-2002 - Tourism Western Australia - The ...

Report
on
Operations
Contents
Page
Crossing Pool, Millstream-Chitchester National Park,
Pilbara
ii. Report on Operations
- 2001-2002 Operating Environment 10
- Outcome 1.0 - Promotion of Western
Australia as a Tourist Destination 12
1.1 Destination Marketing 12
International Marketing 12
National Marketing 14
General Marketing 14
Research and Analysis 16
1.2 Event Tourism 18
1.3 Convention and Incentive
Travel 21
- Outcome 2.0 - An Enhanced Tourism
Industry, Infrastructure and
Product Base 22
2.1 Industry Development 22
2.2 Visitor Servicing 24
- Output and Outcomes 26
- Output Performance 27
W A
Western Australian
Tourism Commission
Wester Western n Australian Australian Tourism Tourism Commission Commission Annual Annual Report 2001-2002 Report 2001-200202
9