Leisure Media HCM March 2010 - TourismInsights
Leisure Media HCM March 2010 - TourismInsights
Leisure Media HCM March 2010 - TourismInsights
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welcome to<br />
HEALTH CLUB MANAGEMENT<br />
The right music counts in a workout p68<br />
The rise of small group gym fl oor training p56<br />
contents<br />
08 letters<br />
Operators must re-think the balance<br />
in spend between acquisition of new<br />
members and retention of existing<br />
ones, says Mark McKeganey<br />
12 news round-up<br />
£15m centre planned for Tyneside,<br />
independent operator Time Fitness<br />
opens its third club, and the £12m<br />
Meridian Centre opens in Louth<br />
18 international news<br />
énergie opens in the Middle East,<br />
and Zurich airport gets a fi tness<br />
and wellness centre<br />
20 fia update<br />
A look at the implications of the<br />
likely turnover in MPs at the election<br />
24 people news<br />
Peter Gilpin takes over as CEO at<br />
<strong>Leisure</strong> East Devon<br />
27 diary dates<br />
Get set for IHRSA, FIBO and FitPro<br />
The Japanese market p36<br />
Keeping up with pilates trends p44<br />
28 competitive edge<br />
Charity events across the UK, and<br />
further afi eld in Cuba and Jordan<br />
30 everyone’s talking about...<br />
celebrity endorsement<br />
Is this the way forward for our<br />
industry – will it get us the sort of<br />
profi le we want? – and, if so, how do<br />
we choose the right celebrity?<br />
32 interview john kersh<br />
The VP of international development<br />
for Anytime Fitness talks to Kate<br />
Cracknell about the business<br />
of fi tness franchising, and about<br />
Anytime’s expansion plans<br />
36 made in japan<br />
David Minton provides an insight<br />
into the Japanese health and<br />
fi tness market, and takes us on a<br />
whistlestop tour around a selection<br />
of Tokyo’s more innovative health<br />
and wellbeing clubs<br />
40 being lifesmart<br />
Carole Caplin talks to Kate<br />
Cracknell about her new health and<br />
wellbeing centre, Lifesmart<br />
44 studio time<br />
Can health club operators afford to<br />
ignore the growing interest in pilates<br />
equipment training?<br />
50 sitting targets<br />
Research shows that, even if we<br />
exercise, too much sitting can have a<br />
detrimental effect on our health<br />
51 a sporting chance<br />
Should fi tness operators be<br />
marketing themselves to amateur<br />
sports enthusiasts? We start this<br />
new series with a look at rugby- and<br />
football-specifi c conditioning<br />
56 floor it!<br />
We investigate the boom in small<br />
group training on the gym fl oor<br />
4<br />
Read Health Club Management online<br />
healthclubmanagement.co.uk/digital<br />
march <strong>2010</strong> © cybertrek <strong>2010</strong>
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