Leisure Media HCM March 2010 - TourismInsights

lightweights
edited by katie barnes. email: katiebarnes@leisuremedia.com
CIRCLE THE DATE FOR
HULA HOOP CHALLENGE
The date is the 21 March. The challenge is the
Hula Hoop Hoopathon. The aim is raise money
for this year’s Sport Relief, while getting people
across the nation to break the world record
for the number of people hula hooping at the
same time – the only snag is that they need to
keep the hoop in action for two minutes.
Hoopathon has been launched by food
manufacturer Hula Hoops, in celebration of
its offi cial partnership with Sport Relief 2010.
There will be 16 Hoopathons taking place
at the fl agship Sainsbury’s Sport Relief Mile
events. The goal is to get 200 participants hula
hooping at each event, as 3,200 people are
needed to break the world record – so why
not encourage your members to go along?
If that’s not enough of a workout for them,
they can also take part in the Sports Relief
Mile, which will be held afterwards.
Details: www.hulahoops.com /
www.sportrelief.com
Hula Hoops is encouraging celebrities to show their faces
at the Hoopathons. Ben Fogel was present for the launch
DO THE DISKI
DANCE WORLD
CUP WORKOUT
Aside from the steep hills they have
to climb, there’s another reason why
people who live in the mountains have
fi ne fi gures: the air.
According to research by the
University of Munich, published in the
journal Obesity, fat is much easier to
burn off when the air is thin.
A study of 20 men, who had an
average body mass index of 34, showed
that weight dropped dramatically just by
With the 2010 FIFA World Cup only
just around the corner, get into the
spirit by incorporating some of South
Africa’s diski dance moves in your
exercise classes.
The diski dance – a series of
choreographed football moves to
African rhythms – is the defi nitive
boogie of the World Cup and takes
its inspiration from the country’s
fl amboyant football style: diski.
The dance appears in a TV advert
from South African Tourism, which
will be aired on global channels
including CNN, BBC, Eurosport
and Sky Sports in the run-up to the
World Cup kick-off in June 2010.
live in the mountains to keep slim
living near the top of Germany’s highest
mountain, Zugspitze, for a week. The
men made no change to their exercise
or eating patterns. What’s more, it
was found that the weight loss was
maintained for four weeks afterwards.
It’s thought that this discovery
could now lead to new obesity
treatments which use tents that
mimic the atmosphere of high altitude
countries such as Tibet.
2009’S BEST AND WORST
SPORTS PERSONALITIES
Celebrities are often used in fi tness campaigns
(see page 30) – but who are our favourites?
According to SkillsActive, people voted for
David Beckham, followed by Chris Hoy and Lewis
Hamilton, as the best sporting role models in 2009.
Unsurprisingly, Tiger Woods topped the
‘naughty list’, with runner-up bad role models
including Ashley Cole and Cristiano Ronaldo.
Fair play was considered the most important
factor by 58 per cent of respondents, followed by
winning (19.2 per cent) and charitable work.
This year, SkillsActive will launch a Diploma
in Sport and Active Leisure, which includes a
module on teaching young people how to be
good sporting role models.
© ACTION PLUS
march 2010 © cybertrek 2010
Read Health Club Management online
healthclubmanagement.co.uk/digital
83