Leisure Media HCM March 2010 - TourismInsights

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Huge new stocks available ready to go! Including boxed, refurbished, ex demo, integrated TV Life fitness Benefit from 20 years’ industry experience Unique within the industry bespoke design and production facilities Commercial grade equipment, fully refurbished at a fraction of the cost of new Finance options available Tailored service contracts, reduce downtime, increase customer retention and satisfaction Delivery & installation experts Special offers on Concept rowers call for details. 01953 498098 www.amazon-leisure.co.uk ◗ ◗ ◗ ◗ ◗ ◗ ◗ ◗ ◗ ◗ 72 Read Health Club Management online healthclubmanagement.co.uk/digital march 2010 © cybertrek 2010
efurbished equipment SECOND COMING The second-hand fitness equipment industry appears to be booming, with Physique alone anticipating purchases of more than 5,000 CV stations from across the UK for resale this year. Abigail Harris takes a look at four health clubs that have put their faith in pre-owned fitness equipment Club: Moathouse Leisure and Neighbourhood Centre, Coventry Supplier: Physique (part of the PTE group) C oventry Sports Trust chose remanufactured Life Fitness Silver Line CV equipment from Physique for this new £11m centre, funded by the New Deal for Communities and Coventry City Council, which opened in March 2009. Hugh Davies, CEO of Coventry Sports Trust, says: “Our choice was budgetdriven. The cost savings allowed us to invest in Hoist’s Roc-It, a new concept in strength training, which gives us the competitive edge over other local facilities. “Ultimately, then, we chose the introduction of new innovations over new CV kit. We didn’t view this as a compromise, because the remanufactured CV equipment looks brand new. No-one would know it’s been completely remanufactured, as every moving part has been replaced. The feedback has been excellent.” Physique offered an extended warranty on the remanufactured kit to ensure there was no compromise on service and support. However, a year on, there have been no service issues with the equipment. “It still looks immaculate,” says Graham Bertrand, MD of the PTE group. “And because the colour of the Roc-It circuit matches the silver of the Life Fitness equipment, visually it fi ts together really well too.” The silver colour scheme of both new and remanufactured kit at the Moathouse centre ensures it all fits together visually march 2010 © cybertrek 2010 Read Health Club Management online healthclubmanagement.co.uk/digital 73
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Leisure Media HCM March 2010 - TourismInsights

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