Leisure Media HCM March 2010 - TourismInsights

1995 Precor’s EFX544
2010 The EFX576i is the world’s only cross trainer
to feature both moving arms and a CrossRamp.
to ‘test the water’. However, it wasn’t long
before they were ordering more, and in
many clubs sign-up sheets and people
waiting for the current user to fi nish
became the norm.”
the impact of low impact
And the rest, as they say, is history. In
time, other manufacturers realised the
potential of the EFX and launched
competing products, elevating the
category to mass market status within
just a few short years. To this day, Precor
remains the leader of the category.
There have been a number of functional
and aesthetic modifications to the EFX
series over the years, culminating in the
launch of the EFX576i – the world’s only
cross trainer to feature both moving
arms and a CrossRamp, delivering a total
body workout.
The emergence of the elliptical fitness
cross trainer was not only one of the
fi tness industry’s most significant
developments, but it also forged the
Precor reputation as a pioneering global
leader in equipment manufacturing. Jim
concludes: “From the inception of Precor
in 1980, innovation was a major
component of its DNA, so thinking back,
the company was inherently prepared to
launch a product like the EFX.
Prior to 1995, the company wanted to
become a force in the commercial market,
but needed a point of differentiation. The
EFX ‘opened the door’ and became the
catalyst for getting Precor to the admirable
position it’s now in – at the forefront of
the commercial cardio industry.”
march 2010 © cybertrek 2010
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