Leisure Media HCM March 2010 - TourismInsights

efurbished
equipment
Studio2: The dumbbells are the only
pieces of kit that aren’t refurbished
Club: Studio2, Pollenca, Majorca
Supplier: Amazon Leisure
mazon Leisure installed
27 refurbished stations at
A independent gym Studio2 at the
end of last year, including Life Fitness
CV Silver Line treadmills, cross-trainers,
recumbent bikes, upright cycles and
Concept2 rowers, as well as Life Fitness
Pro Series and Hammer Strength
resistance equipment.
“The amount of kit against investment
was a key persuader, along with the
choice of colours available on the
strength equipment,” says Neil Whatling,
operations manager for Amazon Leisure.
“We weren’t the cheapest supplier, but
the quality we were able to deliver for
the investment led Studio2 to choose
us as the best option.”
Every piece of kit, from the treadmills
right down to the Concept2 rowers,
are fully refurbished units – all supplied,
delivered and installed by Amazon to
ensure a complete solution that met the
customer’s specifi c requirements.
The only new pieces of equipment
onsite are the dumbbells, as according to
Whatling: “It’s a devil gluing the rubber
surround back on!”
Whatling says strength machines are
more straightforward when it comes to
the remanufacturing process. “They’re
far more mechanical than CV kit,” he
says. “When you take away the electrical
side of things, you can make very old
equipment look as good as new.”
Across the board, Studio2 saved
around 65 per cent of the cost of new
equipment. Says Sarah Bernard, owner
of Studio2: “Our refurbished equipment
is better than that of most gyms in
Majorca and the team at Amazon were
extremely patient with me.”
“STRENGTH KIT IS EASIER TO REMANUFACTURE
THAN CV: WITH NO ELECTRICAL ELEMENT, YOU
CAN MAKE VERY OLD KIT LOOK LIKE NEW”
Marlow: Only one machine was out of
service at a time during the refurb
Club: The Marlow Club, Buckinghamshire
Supplier: ServiceSport
he Marlow Club called in
ServiceSport to re-upholster its
T Technogym strength equipment
on-site in November 2009.
Kevin Dobson, senior gym instructor
at the club, says: “There was nothing
wrong with our actual kit, but the
padding was dented and the leather
had started to split. The ServiceSport
engineer arrived with his iron and his
sewing machine and, by the time he left,
the equipment looked brand new!”
ServiceSport supplies second-hand
Life Fitness CV equipment but, rather
than stocking strength equipment for
resale, it offers an ‘onsite’ refurbishment
service. “Resistance kit takes up a lot
of fl oor space in our warehouse,” says
managing director Rick Fowler.
“Instead, we refurbish existing
equipment onsite. We can change the
colour of the upholstery and replace the
cables so that members think the club
has completely replaced the resistance
circuit with new machines.”
Dobson continues: “We can’t put a
price on what the service saved us – if
members think machines are tatty,
they’re more likely to go elsewhere.
“Each piece took less than an hour to
re-upholster and there was only ever
one machine out of service at a time.”
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Call: 0845 402 2456 www.servicesport.co.uk sales@servicesport.co.uk