the June 2008 Issue in PDF Format - Trade Show Executive

Trade Show Executive®
News, Views and Tools for Trade Show and Event Executives June 2008
Gary
Shapiro
A Leading Advocate
for the
Trade Show Industry
TRENDING
& SPENDING
Corporate America, Not
Consumers, Is Keeping
the Economy Humming
INNOVATION
AWARDS
TSE Honors Seven Firms
That Defied Tradition
SPECIAL REPORT
Part I of a Ten-Part Series
on Attendance Promotion
Gary Shapiro
www.TradeShowExecutive.com

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2 June 2008 Trade Show Executive www.TradeShowExecutive.com

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www.TradeShowExecutive.com Trade Show Executive June 2008 3

TM
June 2008
VOLUME 9 NUMBER 6
Cover Story
24
Gary Shapiro
As head of the powerful
Consumer Electronics
Association and the nation’s
largest annual trade show,
Gary Shapiro is one of the
most recognized names in the
electronics industry, the trade
show business and on Capitol
Hill. What is behind his legendary
drive and accomplishments?
Feature
32 Seven Companies Win
Trade Show Executive’s
2008 Innovation Awards
See how this year’s recipients are
defying tradition and advancing the
industry.
Trade Show Executive’s 40
24
Special Report
40 Part 1 of a 10-Part
Series on Attendance
Promotion: The NAMM
Show Grows by Tweaks
& Bounds
The struggling economy,
budget woes and high
gas prices are cutting into
attendance growth. Trade
Show Executive News Editor
Sandi Cain takes a look at
how the NAMM Show bucked
the trends and achieved
solid attendance growth,
beginning with a new restrictive
attendance policy.
2008
INNOVATION
AWARDS
2005
32
Trade Show Executive, The Gold Standard
Winner of:
• GRAND AWARD, Best
Design & Illustration
• Best Column
• Best Feature Series Writing
• Best How-To Writing
• Best News Writing
• Best Feature Writing
• Best How-To Writing
• Best Redesign
• Most Improved Magazine
• Best Cover
© 2008 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval
system or transmitted in any form or by any means without the written permission of the publisher.
• GRAND AWARD, Best Writing
• Best Overall Issue
• Best How-To Writing
• Best Design
• Best Cover
4 June 2008 Trade Show Executive www.TradeShowExecutive.com

I CHALLENGE YOU
to put Boston to the test
Governor Deval Patrick
Massachusetts
2007
CONVENTION
CENTER OF
THE YEAR
COME TO BOSTON AND PREPARE TO BE IMPRESSED.
• Accessibility: More qualified attendees within two hours than any other convention city.
• Flexibility: Plan and configure your event more ways than you thought possible.
• Capability: Tools and technology to make every event spectacular.
• Service: Customer service staff completely committed to your satisfaction.
• Boston: A world-class combination of history, culture, nightlife, shopping and more.
Arrange your special V.I.P. Challenge site visit.
www.AdvantageBOSTON.com/challenge
BOSTON. MAKING CONVENTION HISTORY.
The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center.
www.TradeShowExecutive.com Trade Show Executive June 2008 5

Contents
TM
June 2008
Member of:
8 News
• New York City’s Pier 94 to
Expand
• Anaheim Convention Center
Sifts Through Expansion
Proposals
• Wynn Resorts Plans Two New
Las Vegas Hotels
• TSEA Names New Management
• Suntec Awards Scholarships
to UNLV students
14 Trending & Spending
Corporate America and Trade
Shows Keep the Economy Humming
20 Incubator
Investment Expo Increases
Global Audience through
Webcasts
22 Issues & Answers
The Pros and Cons of Rotating
Your Show
54 Industry Events
43 ZOOM – TSE’s
Trade Show Locator
54 Industry Events
56 People
58 Parting Shots
57 Index to Advertisers
TSE’s 2008 EDITORIAL advisory board
• Jack Chalden, Principal, BD Metrics
• Cris Levy, Managing Partner,
Encore Media Partners
• Sam Lippman, Producer, ECEF
and Large Show Roundtable
• Lori Marker, Director of Meeting
Management, National Athletic
Trainers’ Association
• Phil McKay, President and CEO,
PPM Media
“
Since an estimated two
thirds of the major events will
have been staged in the first
half of the year, now only a
month away, the die has been
significantly cast. Substantial
shifts in 2008 performance are
less likely to be significant.
”
Jack Chalden
VP, business devt. & industry relations
BDMetrics, Inc.
43
• Colette O’Donnell, Group Controller,
Advanstar, Inc.
• Henry M. Schaffer, Esq., Jenner & Block
• Frank Stasiowski, President,
PSMJ Resources, Inc. and Metalcon
International
• Luther Villagomez, General Manager,
George R. Brown Convention Center
• Mark Zimmerman, General Manager,
Georgia World Congress Center
Change of Address and New Subscriptions:
Richard Magaña, Circulation Manager, Trade Show Executive magazine,
P.O. Box 16435, North Hollywood, CA 91615. • Phone: (818) 286-3152 • Toll-Free Fax: (877) 483-8912.
E-mail: subscribe@tradeshowexecutive.com.
Subscriptions are free to qualified show management executives who fit the criteria and sign a qualification
card annually. All others may purchase an annual subscription for $99. ($129 in Canada and Mexico; $149
overseas.) Single copies: $14.95 per issue; World’s Top Convention Centers Directory is $99.00
EDITORIAL & PUBLISHING HEADQUARTERS:
Trade Show Executive magazine, 2121 Palomar Airport Rd.,
Suite 220, Carlsbad, CA 92011.
Tel.: (760) 929-9666. Fax: (877) 483-8912.
EDITORIAL & RESEARCH
Vice president/Publisher & Editor:
Darlene Gudea (760) 929-9666
darlenegudea@tradeshowexecutive.com
Editor-at-large:
Carol Andrews (562) 505-7903
carolandrews@tradeshowexecutive.com
Senior Editor:
Hil Anderson (760) 929-9615
handerson@tradeshowexecutive.com
Senior Editor, News & Directories:
Renee Di Iulio (310) 939-0197
reneediiulio@tradeshowexecutive.com
News Editor:
Sandi Cain (949) 497-2680
sandicain@tradeshowexecutive.com
senior Economist:
Frank Chow (760) 929-9666
frankchow@tradeshowexecutive.com
Assistant Editor:
Nicole Burnes (760) 929-9604
nburnes@tradeshowexecutive.com
Managing Editor, ZOOM, The Trade Show Locator:
Vince Battaglia(702) 839-8181
vince@thetradeshowcalendar.com
Columnists:
Bob Dallmeyer (323) 934-8300
bdallmeyer@tradeshowexecutive.com
Raúl de la Cerda, Editor in Chief,
másexpos magazine, editorial@nuestromundogm.com
SALES & MARKETING
Vice President/associate Publisher:
Irene Sperling (818) 990-1080
irenesperling@tradeshowexecutive.com
Advertising manager:
Linda Braue (310) 792-6081
lindabraue@tradeshowexecutive.com
Director of events:
Diane Bjorklund (630) 312-8915
dbjorklund@tradeshowexecutive.com
Art Director & Production Manager:
Tony MacAllister (760) 929-9564
tmacallister@tradeshowexecutive.com
technology & design manager:
Ricky Bello (312) 617-8675
rbello@tradeshowexecutive.com
BOARD OF DIRECTORS:
Rick Simon, Chairman of the Board
Mark Feldman, President
Joan Feldman, Vice President
Darlene Gudea, Vice President
6 June 2008 Trade Show Executive www.TradeShowExecutive.com

2007
CONVENTION
CENTER OF
THE YEAR
WHY BRING YOUR
EVENT TO BOSTON?
BECAUSE THERE’S ONLY ONE WAY
TO DESCRIBE OUR
CONVENTION FACILITIES:
WICKED AWESOME.
FLEXIBILITY AND CAPABILITY.
Boston is the choice of meeting planners across North America for large events,
thanks to its award-winning facilities and incredible capabilities. The Boston Convention
& Exhibition Center and the Hynes Convention Center were designed with your needs
in mind, from fully customizable exhibition and meeting spaces, to free wireless
Internet access, and much more. Or as we like to say, “moah.” Arrange your site visit
today. Call 877-393-3393 or visit www.AdvantageBOSTON.com.
BOSTON. MAKING CONVENTION HISTORY.
The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center.
www.TradeShowExecutive.com Trade Show Executive June 2008 7

News
NYC’s Pier 94 to
Expand; Seeks Mid-
Sized Trade Shows
By Hil Anderson, senior editor
New York, NY - New York City’s Pier 94
will be expanded to 355,000 square feet
of exhibit and conference space under
a plan announced April 23 by the New
York City Economic Development Corp
(NYCEDC).
Merchandise Mart Properties,
Inc. (MMPI) and its parent company,
Vornado Realty Trust, will carry out the
redevelopment and expansion of the
property. The companies will then lease
the property for 49 years with two 25-year
extensions.
“This new, expanded facility will
enable us to accommodate more of the
mid-sized trade shows that we know
want to come to New York City,” said
Seth Pinsky, NYCEDC president.
Pier 94, located on Manhattan’s
West Side, currently features 175,000
square feet of prime exhibit space
and plays host to a number of events,
including components of the multivenue
New York International Gift Fair,
The Armory Show and the Architectural
Digest Home Design Show. Current events
booked at Pier 94 will continue during
construction.
“Convention business, including trade
and consumer shows, last year drew nearly
4 million visitors to the city and injected
$4.32 billion into the local economy,”
Pinsky said. “This new, expanded facility
will allow us to win a greater share of this
multi-billion dollar business.”
Pinsky said the expanded facility would
host an estimated 40 trade shows and draw
300,000 attendees annually in 2013.
The $100 million project will
expand the Pier 94 facility to include the
neighboring Pier 92. A 60,000 square-foot
logistics center will be located on Pier
92 and will accommodate loading and
unloading as well as storage and other
back-of-the-house functions.
“The project will include
approximately 125,000 square feet of
trade show space on the ground floor and
Talley Management Group Selected to Manage CIC
By Hil Anderson, senior editor
Washington, DC –
The Convention
Industry Council
(CIC) selected Talley
Management Group,
Inc. (TMG) as its
new management
firm. The association
will be run out of
TMG’s office in
Alexandria, Va.
Gregg Talley
TMG was selected in an extensive
search process. Former CIC President
Mary Power announced her resignation
a year ago. (See Trade Show Executive,
The Vault, May 29, 2007).“Based
on our strategic planning process
begun in December 2007, the board
identified the key attributes needed
in our management partner,” said
Brenda Anderson, chair of the CIC
board. “TMG exceeds these required
parameters.”
TMG manages 22 national and
international associations. “We
are honored to serve CIC and, by
extension, the industry,” said Gregg
second level of Pier 92, 85,000 square
feet on Pier 94, and 145,000 square feet
in the completely rebuilt head house,” the
NYCEDC said in its announcement.
By comparison, the Jacob K. Javits
Convention Center has 760,000 square
feet of prime exhibit space but is in need
of renovation and has no firm plans for
Talley, president of TMG. “We look
forward to this partnership and to
growing the CIC.”
The Convention Industry Council’s
32 member organizations include
IAEE, SISO, PCMA, ESCA and TSEA.
Collectively, the member associations
represent more than 103,500 individuals
and 17,300 companies involved in the
meetings, conventions and exhibitions
industry. The CIC sponsors the Certified
Meeting Professional (CMP) and
APEX (Accepted Practices Exchange)
programs for exhibition industry
professionals. There are over 14,000
professionals worldwide with the CMP
designation. The CIC is also well known
for its Hall of Leaders award gala, which
includes recognition pavilions in the
Walter Washington Convention Center
in Washington, DC and McCormick
Place in Chicago. Trade Show Executive
columnist Bob Dallmeyer was inducted
into CIC’s Hall of Leaders in 2006.
Reach Brenda Anderson at (312)
673-4902 or brenda_anderson@site-intl.
org; Gregg Talley at (856) 423-7222
x218 or gtalley@talley.com
On the waterfront. New York’s Pier 94 will soon boast another 355,000 square feet of exhibit space
under a $100 million expansion plan. The goal of the project is to host more mid-sized trade shows and
other events.
expansion in effect.
The new facility will also have three
separate entrances, and a public esplanade
will provide attendees with views of the
city’s harbor and waterfront.
Reach Mark Falanga, senior vice
president, MMPI, at (800) 677-6278 or
mfalanga@mmart.com
Continued on page 10
8 June 2008 Trade Show Executive www.TradeShowExecutive.com

Make your show the
best part of their day.
Your exhibitors are juggling a lot of tasks. As much as they’d like to devote their full attention to event
planning, they don’t have that luxury. With Freeman OnLine, you give your exhibitors an easy tool for
keeping everything under control. In other words, you’re giving them a better show experience.
With online tools to guide them through every step of the ordering process, Freeman OnLine keeps the
chaos at bay.
Contact your Freeman representative to find out how
you can help your customers control the chaos.
www.TradeShowExecutive.com Trade Show Executive June 2008 9

News
Continued from page 8
Anaheim Gets
Proposals for Expanded
Exhibit, Meeting Space
By Hil Anderson, senior editor
Anaheim, CA – The Anaheim City Council
will decide in June on a contractor for an
expansion of the Anaheim Convention
Center that will likely add around 200,000
square feet of flexible exhibit and meeting
space.
Three companies submitted bids
for the project, which will also include
a three-diamond hotel and is slated for
completion in 2012. The expansion, the
sixth for the building, is planned for
four acres on the northeast corner of
the convention center and will require
demolition of a parking structure.
Greg Smith, executive director of
the convention center, told Trade Show
Executive that the proposals all hovered
around 200,000 square feet of exhibit
and meeting space, 1,700 to 2,000 parking
spaces and a 400 to 500 room hotel. “The
meeting room and exhibit space allocation
is not firm, but I expect that any meeting
room space will be able to be converted
to exhibit space,” Smith said. “One plan
calls for a 60,000 square foot ballroom
that would not be considered as swing
space.”
The convention center currently
offers 815,000 square feet of prime
exhibit space and 130,000 square feet
of meeting space. A major goal of the
expansion is to increase the ratio of
exhibit to meeting space. “Many of the
top conventions and trade shows require
more meeting space than is currently
available at the convention center,”
the city said in its RFP. “An increase in
flexible meeting space resulting in a higher
ratio of exhibit space to meeting space
will allow the convention center to attract
more business by more easily overlapping
separate events.”
The project will be financed by public
bonds that would pay for the hotel.
Revenues from the hotel would be used to
fund the actual expansion.
Reach Greg Smith at (714) 765-8920
or gsmith@anaheim.net
Wynn Envisions New Exhibit Space
By Hil Anderson, senior editor
Las Vegas, NV – Wynn Resorts is
developing plans for a pair of new Las
Vegas Strip hotels that will offer nearly 1.7
million square feet of new exhibit space
and feature an underground tram running
to the Las Vegas Convention Center.
Casino mogul Stephen Wynn said
in a May 1 conference call announcing
First Quarter 2008 earnings that the
project was on the drawing board for the
240-acre site currently occupied by Wynn
Las Vegas, the soon-to-open Encore, and
a 142-acre golf course.
“We will have 4,800 to 4,900 rooms
here in a few months and we want to
go to 10,000 rooms,” Wynn told Wall
St. analysts. “So we’re planning two new
hotels of approximately 2,600 rooms
apiece that will straddle 1.6 million to
1.8 million feet—it depends on how you
count it—of exhibit
space.”
Wynn stressed
that the exhibit space
would be an easy
150-ft. stroll from
the two envisioned
hotels, sparing
show organizers
the need to arrange
transportation for
their attendees. In
addition, Wynn said
a subway was being
planned that would
whisk people from
the hotels to the
nearby Las Vegas
Convention Center
and Sands Expo &
Convention Center
free of charge.
“Now everybody will
be able to go from
their 10,000 rooms
into the exhibit space
or to the Sands or
to the Las Vegas
Convention Center
without having to get
a taxi,” he said.
The plans call for the back-of-thehouse
operations to be underground,
ensuring attendees of unobstructed views
of the landscaped grounds and water
features.
No timetable was announced for the
project. Wynn said preliminary drawings
began earlier this Spring and that his
company intends to take its time in the
design phase of new development.
However, he told the analysts
that the time had come for Wynn
to take advantage of the property’s
prime location in the neighborhood
of the sprawling Sands and Las Vegas
Convention Center: “We’re going to flex a
little Las Vegas muscle at the convention
business,” he said.
Reach Jeff Gloeb, vice president of
hotel sales, at (702) 770-4433 or jgloeb@
wynnlasvegas.com
Continued on page 12
10 June 2008 Trade Show Executive www.TradeShowExecutive.com

Integrated Software for
Exhibition Management
25,000 Users Worldwide
www.TradeShowExecutive.com Trade Show Executive June 2008 11

News
Continued from page 10
Suntec Singapore Makes Scholarship Awards to UNLV Students
By Hil Anderson, senior editor
Singapore – Six students from Singapore
attended a major industry conference in
Australia in May thanks to scholarship
grants from Suntec Singapore.
Suntec made its first awards from
the Rilla & Warren J. Buckley Meetings
Industry Scholarship Fund to a half
dozen students from the Singapore
branch of University of Nevada, Las
Vegas (UNLV). The money paid their
way to the 6th Asia-Pacific (Apac-CHRIE)
conference sponsored by the Council
on Hotel, Restaurant and Institutional
Education, and THE-ICE International
Panel of Experts Forum 2008, sponsored by
The International Centre of Excellence
in Tourism & Hospitality Education. The
co-located events took place May 21-24 in
Perth, Australia.
Pieter Idenburg, CEO of Suntec
Singapore, said the awards were made to
students pursuing careers in the hospitality
and MICE industries (meetings, incentives,
conventions and exhibitions). The students
selected were all working toward a double
major in hotel administration and MICE
and events planning.
“We are proud to set this milestone
and we believe this contribution will give
the development of Singapore’s MICE
industry a nudge by identifying new talent
that will contribute to and develop the
market,” Idenburg said.
As part of the award, the six winners
will be involved in the coming year in the
planning and management of the 2009
Apac-CHRIE conference to be held in
Singapore.
The Buckley scholarship fund was
launched in December 2007 to honor
Warren Buckley, the former CEO of
Suntec Singapore.
Reach Pieter Idenburg at +65 6337
2888 or pieter.idenburg@suntecsingapore.
com; UNLV Singapore Dean Andy
Nazarechuk at +65 6332 9538 or andy.
nazarechuk@unlv.edu
Change in Management at TSEA
By Hil Anderson, senior editor
Chicago, IL – The Trade Show Exhibitors
Association (TSEA) named consultant
Margit Weisgal as its new executive
director, replacing
Stephen Schuldenfrei,
whom the association
said was retiring
after three years as
its president. Arthur
Veale, chairman of the
TSEA board, said that
hiring Weisgal was the
first step in “a new
strategic program to
better serve members.”
Weisgal, currently president of
Margit Weisgal
Sextant Communications in the Baltimore
area, received TSEA’s Distinguished
Service Award in 2007. After the
announcement was made on April 24,
Weisgal told Trade Show Executive, “I am
by nature a marketer. We want to grow
the association and go in some different
strategic directions.”
Weisgal said she would have more to
say in the near future about an action plan
for TSEA, which was forced to lay off a
number of its Chicago staff earlier this
month. [ See article “TSEA Membership
Woes Force Layoffs,” in The Vault at
www.tradeshowexecutive.com]
TSEA was formed about 40 years
ago as a voice for exhibit and event
marketing professionals. TSEA has about
1,000 members.The association’s highestprofile
service is the Certified Manager of
Exhibits (CME) program. The association
also offers webinars to assist exhibitors
in getting the best marketing results from
their trade show.
TSEA also sponsors the TS² trade
show, which is owned by National Trade
Productions and will run July 28-31 at
the Pennsylvania Convention Center in
Philadelphia. The show has been on a
growth curve of 10% to 15% annually
since NTP acquired it. The show is
expected to draw about 2,500 attendees
and span about 40,000 net square feet
of exhibit space. It will offer over 70
educational sessions.
Reach Margit Weisgal at (240)
472-4420 or mbweisgal@tsea.org; Arthur
Veale at (312) 842-8732 or arthur.veale@
amx.com
got news?
Let us know when news is heating
up! As you near the final stages
of an acquisition, change in
management, expansion, launch or
other important news, let us know in
advance that news is about to break.
Contact:
Darlene Gudea,
VP/publisher & editor, at
dgudea@tradeshowexecutive.com
12 June 2008 Trade Show Executive www.TradeShowExecutive.com

Stephens Center Rosemont, Illinois
840,000 Sq. Ft. of Exhibit Hall Space
92,000 Sq. Ft. of Flexible Meeting Area
5 Minutes from O’Hare Airport
Easy People to Work With
Low Exhibitor Service Rates
Parking for 8,000 Cars
Planning
Smart
Expo
Smart
www.TradeShowExecutive.com Trade Show Executive June 2008 13

T r e n d i n g & S p e n d i n g
Sponsored by
Darlene Gudea,
VP/publisher & editor
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
3.3%
3rd Quarter
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
2.0%
3rd Quarter
Fig. IlI: TSE Forecast of
Professional Attendance
1.5%
3rd Quarter
3.1% July
2.6% July
1.0% July
3.5%
2008
2.2%
2008
1.6%
2008
Fig. lV: TSE Annual Forecast
of Revenue
4.2%
Frank Chow,
senior economist
Year Ending December 2008
Corporate America and Trade
Shows Keep the Economy Humming
By Darlene Gudea,
VP/publisher & editor
Carlsbad, CA - A funny thing
happened while the U.S. economy was
headed to a recession: it got sidetracked,
said Frank Chow, senior economist for
Trade Show Executive magazine. While
the housing industry is still spiraling
down, new home construction posted
the largest increase in more than two
years in April gaining 8.2% and building
permits jumped 4.9%. While commercial
and investment banks are still writing
off huge multi-billion dollar losses from
the sub-prime debacle, many analysts
and a former Federal Reserve (Fed)
chairman are proclaiming a bottom to the
credit crisis. While economists expected
consumers to flee to the hills of frugality,
consumers started to increase spending
again in March and April, (excluding
autos). While job losses were escalating
since last December, in April the losses
slowed down to a trickle. The initial
reading for GDP growth in the First
Quarter was expected to be close to zero
or negative, but it recorded a surprising
0.6% gain. If the U.S. economy officially
sinks into a recession, it will not go down
without a good hard fight.
On the Rebound
The uncertainty about the recession
partly involves the counterbalances
that are at work in the economy, Chow
said. “Four of the five counterbalances
described in our February column have
played a significant role in the economy
rebounding back,” he said. These include:
(1) The Fed has cut its interest rates
to 2%, (2) Exports are booming, (3)
Housing is becoming more affordable,
(4) Foreign investment flooding in to the
U.S. has been enormous recently. “The
only counterbalance that has yet to occur
is falling gas prices,” he said. However,
gas prices have escalated mainly because
of the falling dollar and the lack of new
refining capacity in the U.S.
There is one major counterbalance we
failed to mention in the February column:
government intervention, Chow said. In
May, some households began to receive
the tax rebates passed by Congress and
the President. The economic stimulus
is expected to be worth $168 billion in
personal and business tax relief. This year,
the Fed began lending to non-commercial
banks for the first time in its history. The
Fed bailed out investment bank Bear
Stearns and stands ready to take more
such action. Restrictions on lending by
Freddie Mac and Fannie Mae have been
loosened. A bill going through Congress
would give a first-time home buyer
tax credit of $7,500 if passed. “Most
economists believe these measures will
help the economy avoid recession or at
least keep it short-lived,” Chow said.
A Recession May Be Over Before the
Official Call is Made
Contributing greatly to the confusion
is the so-called definition for a recession:
two consecutive quarters of negative
GDP growth. It may take a year before
the National Bureau of Economic
Research, the official arbiter of recessions,
decides to label this economic rough
patch an actual recession. “This is too
late to be of much value to businesses,”
Chow noted. And the economy may not
decline for two consecutive quarters. As
a result, some economists and journalists
think one quarter is sufficient for a
recession or a consecutive decline in
employment for four to six months.
Others say a substantial slowdown to
almost zero growth for two quarters is
enough. “All this subjective reasoning
Continued on page 16
14 June 2008 Trade Show Executive www.TradeShowExecutive.com

The Leading M&A Advisor to the Event Industry
has sold
Vision Events
a leading provider of specialized
marketing events for the IT sector
to
a membership association providing
certification, training and events
to IT professionals
has been sold
to
a leading online B2B media
company providing e-newsletters,
web sites, webinars,
and live events
has been acquired
by
a leading provider of experiential
and event marketing services
has been sold
to
has acquired
the remaining 51% interest in
GEORGE LITTLE MANAGEMENT
for $155,000,000
a full service tradeshow
management company
has been sold
to
February 2008
January 2008
January 2008
January 2008
October 2007
January 2007
The Festival Network
a global, live entertainment
production and marketing company
has acquired
an internationally acclaimed
producer of destination-based music
festivals including the Newport Jazz
Festival and 16 other branded
festivals, tours and concerts
January 2007
has sold
Woodworking Machinery
& Supply and SIBO tradeshows
to
December 2006
a leading provider of anti-money
laundering information,
conferences and training
has been sold
to
a specialist in anti-money laundering
and fraud detection technology
December 2006
has sold
a group of seven Canadian
industrial and manufacturing
tradeshows
to
December 2006
a Pfingsten Partners portfolio
company and a leading provider
of B2B media for the financial services,
art and industrial markets
has been sold
to
a portfolio company of
Wind Point Partners in partnership
with CEO William F. Reilly
November 2006
the premier provider of business
intelligence for the international
trade and transportation industry
has been sold
to
for $152,000,000
July 2006
has sold its
US based Industrial and
Manufacturing events portfolio
and complementary
Powder/Bulk Solids Magazine
to
an APPRISE MEDIA company
June 2006
a leading producer of legal,
financial and marketing
conferences
has been sold
to
June 2006
a leading producer
of executive conferences
for Fortune 1000 CIOs
has been sold
to
June 2006
a leading information provider
to the IT market
has been sold
to
a portfolio company of
Nautic Partners LLC
and
Alta Communications
April 2006
a Wind Point Partners
portfolio company in partnership
with CEO Skip Zimbalist
has acquired
Yachting Promotions, Inc.
a leading producer
of international boat shows
March 2006
the premier producer
of information security
conferences and training
has been sold to
November 2005
a leading publisher and event
producer for the interactive media
and marketing industries
has been sold
to
a leading
national service contractor
for the event industry
has been sold
to
the ultimate source for technology
and financial analysis
of the communications industry
has been sold
to
has sold
CMM International
the premier trade show
for the converting and
package printing industry
to
has sold its
Search Engine Strategies
Trade Shows and
the ClickZ.com Network
to
has sold
Informex
a leading trade show
for the custom chemical industry
to
producer of
September 2005
September 2005
August 2005
August 2005
for $43,000,000
August 2005
August 2005
JEGI’s client is mentioned first in each transaction above.
www.jegi.com (212) 754-0710
The Jordan, Edmiston Group, Inc.
www.TradeShowExecutive.com Trade Show Executive June 2008 15

T r e n d i n g & S p e n d i n g
Sponsored by
Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing Sectors
• Automotive • Manufacturing
• Business Services • Medical
• Entertainment • Hospitality
• Government • Transportation
Mixed Performance
• Apparel
• Sporting
• Construction
Goods &
• Food
Recreation
• Gifts
Improving Sectors
• Retailing
• Technology
Fig. VI: 10 Economic Indicators
Consumer Confidence: The Consumer Confidence Index
continues to fall, and reached a five-year low of 57.2, down from
62.8 in April.
Housing Starts: New home construction posted the largest
increase in more than two years in April, gaining 8.2%. Building
permits jumped 4.9%.
Industrial Production: Industrial production declined 0.7% in
April after rising 0.2% in March.
Inflation: Core inflation, which excludes volatile food and energy
costs, rose 0.4% in April, twice as fast as March. It has been at
or near the upper end of the Fed’s comfort zone for several months.
Interest Rate: The Fed cut the Federal Funds rate to 2% in
April, following a dramatic three-quarter percentage point cut in
March. The Fed has signaled that this may end its most aggressive
rate-cutting campaign in two decades.
Job Growth: Employers trimmed jobs in April by 20,000. This
was less than expected and not as severe as in March when
payrolls dropped by 80,000 jobs.
Leading Indicators: The Leading Index increased slightly in
April for the second month in a row, after five straight months of
decline. Stock prices, interest rates and housing permits positively
impacted the index.
Manufacturing: The ISM Manufacturing Index edged up
0.3 percentage points to 48.6 in March but remained below the
expansion/contraction line of 50 for the third straight month. Bright
spots include continued strength in new export orders.
Retail Sales: Stripping out volatile auto sales, retail sales rose
0.5% in April, well above the 0.2% increase expected.
Unemployment Rate: The unemployment rate reached 5.0%
in April, up slightly from 4.7% in March. Employment continued to
decline in construction, manufacturing and retail. Jobs were added
in health care and in the professional and technical services sector.
Sources: U.S. Department of Labor, Bureau of Labor Statistics; The
Conference Board; The Institute for Supply Management (ISM); U.S.
Commerce Department
Continued from page 14
just creates a negative psychological
environment for decision makers and can
be self-fulfilling,” Chow believes.
Even the Bloomberg headline
from the most recent survey from
the prestigious National Association
of Business Economists (NABE) is
bewildering: “U.S. Recession to End by
September, Business Economists Say.”
The economists predicted the
GDP would rebound to 2.1% for the
second half of 2008. GDP has been as
low as 0.4% for Q2 of 2008 and 0.6% in
both Q1 of 2008 and Q4 of 2007. Yet
despite the fact there were no quarters
with negative GDP growth, 56% of the
forecasters predicted a recession this
year, even though they maintained that
the worst of the U.S. credit crunch and
housing slump is almost over.
Not all economists or consumers
believe the worst is over, said Chow.
“Some analysts think we are in the calm
before the next storm,” he pointed out.
The University of Michigan preliminary
consumer sentiment survey for May fell
to a 28-year low reading of 59.5 from
62.6 in April and was below the 62.0
economists expected.
Acquisitions, Trade Show Growth Help
Prop Up the Economy
“By now, it should be obvious that
the direction of the economy is uncertain
at this time,” Chow said. However, the
fact that many show organizations and
vendors have access to ample amounts
of capital for acquisitions or to buy
back stock is a good sign. Unlike prior
recessions, corporate America and the
trade show industry may help keep the
economy humming even if consumers
scale back their spending.
New Member of Exposition
Forecasting Board
Jack Chalden, vice president of
business development and industry
relations for BDMetrics, has joined
the Exposition Forecasting Board of Trade
Show Executive and will submit monthly
forecasts and commentary. Chalden
has 36 years of executive management
experience, running ten of the nation’s
largest trade shows in five industry
sectors. He was general manager
of SUPERCOMM; executive vice
president of the Atlanta Market Center,
Inc.; vice president of ECI, which
produced the Wescon, Midcon and Electro
events; vice president of Concrete
Construction Publications, where he
launched the World of Concrete; and vice
president of the Illinois Lumber &
Material Dealers Association.
Chalden is active in many industry
organizations. He served on the Board
of Directors of IAEE (International
Association of Exhibitions & Events);
chairman of the Board of MATSO
(Major American Trade Show
Organizers); member of Trade Show
Executive magazine’s Editorial Advisory
Board and on the boards of three
convention bureaus.
“Jack brings a unique perspective
to TSE’s Exposition Forecasting Board,”
said Darlene Gudea, vice president/
publisher & editor. “With the wide
breadth and depth of data that
BDMetrics has on many leading trade
shows, Chalden can begin to see
patterns and changes in the marketplace
long before they become pronounced
trends.”
How Trade Show Executive Magazine’s Trending & Spending Was Compiled
Trade Show Executive Magazine’s Trending
& Spending Forecast aggregates information
from numerous sources: government and
business reports; interviews with industry
experts and economists; and the TSE
monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable
data—whether positive or negative—is the
foundation of solid business planning. TSE
16 June 2008 Trade Show Executive www.TradeShowExecutive.com

JEGI is the Leading Investment Banking Firm
Serving the Exhibitions & Conferences Sector
Since 2000, JEGI has represented clients - major public corporations, private equity funds, associations, and
entrepreneurial companies - in transactions involving nearly 1,000 events (B2B and B2C conferences and
exhibitions), significantly more than any other M&A advisory firm.
JEGI is active in supporting the event industry through its involvement with the leading associations and research
organizations, including CEIR Exhibition Industry Index and SISO Tradeshow Web Site Project.
JEGI has been involved in many of the event industry’s signature transactions, such as :
has sold
Vision Events
a leading provider of specialized
marketing events for the IT sector
to
February 2008
has acquired
the remaining 51% interest in
GEORGE LITTLE MANAGEMENT
for $155,000,000
October 2007
has sold its
US based
Industrial & Manufacturing
events portfolio and complementary
Powder/Bulk Solids Magazine
to
CANON COMMUNICATIONS LLC
an APPRISE MEDIA company
June 2006
Please contact us for more information.
Wilma Jordan, Founder & CEO
wilmaj@jegi.com
Ms. Jordan leads the media industry’s most
successful investment bank, which has completed
more than 450 transactions since
being founded in 1987.
Richard Mead, Managing Director
richardm@jegi.com
Mr. Mead provides M&A advisory services to
a wide array of B2B media companies, including
publishing, exhibition and conference,
information and online.
www.jegi.com (212) 754-0710
The Jordan, Edmiston Group, Inc.
www.TradeShowExecutive.com Trade Show Executive June 2008 17

Sponsored by JEGI
T r e n d i n g & S p e n d i n g
Trade Show Executive’s Exposition Forecasting Board
Darlene Gudea,
Publisher & Editor,
Trade Show Executive
Frank Chow,
Senior Economist,
Trade Show Executive
Tom Caridi,
CFO,
Questex Media Group
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
Margaret
Pederson,
President,
Amerix
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
“The overall economy is having
a modest impact on the meetings
industry that will bottom out over
the Summer and begin to show
signs of an upturn in September.
Attendance will be the hardest hit
indicator as individuals continue to
modify their behavior and cut back
spending.”
James Rooney
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
Tom Mobley
Senior Vice President,
Convention Centers,
Global Spectrum
Brian Tully,
Senior Vice President,
Food Marketing Institute
Clark Williams,
President,
CompuSystems
Tim McGill,
CEO,
Hargrove Inc.
Chris Meyer,
Vice President, Convention Sales,
Las Vegas Convention and Visitors
Authority
Jack Chalden,
VP, Business Development
& Industry Relations,
BDMetrics, Inc.
“Events have gained credibility in the eyes of corporate
America while competing marketing and communication
options, notably print, have lost ground. The face-toface
business experience not only remains the trusted
option, but has been empowered in the last decade
by the integration of new tools and digital capabilities.
But that integration process has just begun. Our reach
into the minds and pocketbooks of the corner office
must be accelerated institutionally and individually
before major budget shifts can be attained. In the
meantime, I believe our hand has been strengthened
enough to withstand the present challenges of
accelerated travel costs and uncertain short-term
economic conditions.
“As for the stimulus package, I believe it will have
little or no meaningful impact on our industry. Regarding
attendee projections, I think we will see modest if any
growth in body count in the short term, but certainly no
significant drop in buying influences. Since an estimated
two thirds of the major events will have been staged
in the first half of the year, now only a month away, the
die has been significantly cast. Substantial shifts in 2008
performance are less likely to be significant.”
Jack Chalden
18 June 2008 Trade Show Executive www.TradeShowExecutive.com

Sponsored by JEGI
T r e n d i n g & S p e n d i n g
Trade Show Executive’s Exposition Forecasting Board
“From our perspective, the economic signals about pulling back due to economic factors. In
are mixed. Some sectors of shows, particularly these sectors, the primary concerns are less about
those directly impacted by consumer spending, are the economy and more about competing for the
seeing some flattening of attendance and exhibit marketing budget (particularly with private events
JEGI is space the sales. On Leading the other hand, we Investment are seeing and non-traditional Banking forms of Firm
marketing), proving
other sectors hold strong, and in those sectors, we ROI and controlling their costs. “
Skip Cox, Serving the Exhibitions & Conferences Sector
have heard little negative feedback from exhibitors Skip Cox
President & CEO,
Exhibit Surveys
Since 2000, JEGI has represented clients - major public corporations, private equity funds, associations, and
entrepreneurial companies - in transactions involving nearly 1,000 events (B2B and B2C conferences and
exhibitions), significantly more than any other M&A advisory firm.
JEGI is active in supporting the event industry through its involvement with the leading associations and research
organizations, including CEIR Exhibition Industry Index and SISO Tradeshow Web Site Project.
JEGI has been involved in many of the event industry’s signature transactions, such as :
Terence Donnelly,
VP, Trade Show Markets,
Experient
Steven Hacker,
President & CEO,
International Association of
has sold Exhibitions & Events (IAEE)
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau has sold its
Vision Events
US based
a leading provider of specialized
has acquired
Industrial & Manufacturing
marketing events for the IT sector the remaining 51% interest in events portfolio and complementary
Powder/Bulk Solids Magazine
to
to
“Our business remains strong, and
has definitely slowed. Most industry segments
business expansion is driving GEORGE record-breaking
LITTLE MANAGEMENT remain solid. However, as one might expect
revenue. Costs continue to rise which
from recent news, construction-related events
for $155,000,000
CANON COMMUNICATIONS LLC
certainly puts pressure on profitability. As for have shown noticeably
an APPRISE
lower-than-forecasted
MEDIA company
trade shows, a same-show analysis reveals revenue.”
February
that
2008
they are maintaining revenue, October but growth 2007 Carrie Freeman Parsons
June 2006
SE Ad 3.19.08 Carrie 6/5/08 Freeman 1:11 PM Page 1
Parsons
Vice Chairman &
Chief Marketing Please Officer, contact Freeman us for more information.
Robert Canton,
Director, Convention &
Tourism Service,
PricewaterhouseCoopers
Wilma Jordan, Founder & CEO
wilmaj@jegi.com
Ms. Jordan leads the media industry’s most
successful investment bank, which has completed
more than 450 transactions since
being founded in 1987.
Richard Mead, Managing Director
richardm@jegi.com
Mr. Mead provides M&A advisory services to
a wide array of B2B media companies, including
publishing, exhibition and conference,
information and online.
www.jegi.com (212) 754-0710
The Jordan, Edmiston Group, Inc.
JEGI is the Leading Investment Banking Firm
www.TradeShowExecutive.com Trade Show Executive June 2008 19

Incubator
Webcast Increases Global Audience for
Investment Expo
By Hil Anderson, senior editor
Sarasota, FL – Allowing people to tap
into the content of a conference or a
trade show via webcast is a concept
that is working out well for InterShow,
the producers of investment education
seminars serving investors and
professional traders.
The Florida based company recently
made 25% of the sessions at The Traders
Expo held in New York in February
available for viewing on the Internet free
of charge. The result was about 6,000
people from 53 nations logging in to
watch some of the 41 individual sessions
offered at the event.
InterShow looks at the strategy as a
winner for its particular market. “It helps
increase the number of people exposed
to the conference,” said Aaron West,
senior vice president of marketing for
InterShow. “This is the way conferences
are going to be functioning from here on
out in order to provide more benefit for
both exhibitors and speakers.”
On the surface, allowing attendees
to tune in free of charge sounds like an
anathema to the bottom lines of trade
show organizers who like to see people
paying the registration fee and talking
business face-to-face with their exhibitors.
InterShow, however, caters to a different
type of audience than most industryspecific
events.
InterShow events are themselves
free of charge and target an audience
of financial traders who are less able to
step out of the financial markets for the
better part of a week in order to attend
seminars in person. By utilizing webcasts,
InterShow aims to drive more viewers
to its Moneyshow.com website as well
as to educational sessions and product
demonstrations.
“Our goal is to educate investors and
traders as much as we can,” said West. “It
is to get them to connect with the website
and learn how to trade from the industry
experts who come and present at the
Strength in Numbers. Webcasts, such as this one, made 25% of the sessions at The Traders Expo
available free of charge to remote viewers. The organizers sees webcasts as a way to increase the
exposure of their events to office-bound financial traders.
conferences. They realize there are some
great resources available on Moneyshow.
com.”
The logistics of the webcast operation
are fairly simple. InterShow developed its
own web interface that allows sessions
to be captured live with a video camera
and the hotel-provided sound mixer.
Both are plugged into a laptop computer
connected to the Internet. At The Traders
Expo, there were three conference rooms
being webcast simultaneously throughout
the conference.
The sessions were broken up into
two categories: editorial presentations
and product presentations. The product
presentations are “purchased” by the
exhibiting companies who are given the
opportunity to pay an additional fee
to have the session webcast to a larger
audience. “They can then use it for their
sales collateral or internal purposes as
well,” West said. “If they go to a show for
three days, they can leverage the time they
had at the show and use the content for a
much longer period.”
Editorial presentations feature speakers
who are often regulars on the financial
speaking circuit. Many of these speakers,
in fact, are able to assist in the marketing
by putting out the word to their regular
readers or attendees of past speaking
engagements. “Speakers tell the people
in their database they are going to do a
webcast and their constituents can log on
and watch for free,” West said. “We do the
same thing with our database.”
Many conferences and trade
shows have adopted a practice of
archiving webcasts on their show sites
as a means of extending the interest in
their events. InterShow also keeps its
content available to act as a draw for
exhibitors, speakers and the conference
itself. “For a lot of people who are tied to
an office, it can be difficult to come to a
conference,” West said. “But this allows
us to continue to build interest in what we
are doing and market to them for future
shows.”
Reach Aaron West at (941) 955-0323
or aaronwest@intershow.com
20 June 2008 Trade Show Executive www.TradeShowExecutive.com

www.TradeShowExecutive.com Trade Show Executive June 2008 21

Issues & Answers
By Hil Anderson, senior editor
Roots or Rotation? Deciding on a Location Strategy
Q: My association is considering
rotating its show between two fixed
locations. What are the advantages
of hosting a show in the same
location every year compared to
alternating sites?
A: As is often the case in the
exposition industry, there is no
clear answer to this question. Start
by weighing the pros and cons of a
fixed versus rotating location. Consider
the needs and desires of your present
attendee base as well as new sectors
that haven’t come to your show in the
past. “It comes down to knowing
your audience,” said Robert Brice, vice
president at Cygnus Expositions. “That
always drives event decisions, including
venues.”
Christopher Gribbs, senior director of
conventions at The American Institute of
Architects, has a particularly adventurous
membership to serve. You can tell when
the annual AIA National Convention and
Design Exposition is in town by the number
of badge-wearing delegates walking
around, looking at the buildings with
more than a casual glance. “They come
to our convention to learn. One way they
learn is by moving about within a town to
experience the city and its architecture,”
Gribbs said.
So, the task of the show manager
is to select a site that appeals first and
foremost to the audience and also meets
the necessary operational and logistical
requirements of the show itself.
Show managers told Trade Show
Executive that there were some basic issues
to consider whether an event should
commit to one city or move around:
• Venues: Holding a show in the same
city every year most likely means
you will contract the same exhibition
facility every year. “The building staff
may change over the years, but you
won’t have to re-learn their policies
and contracts every year,” said Brice.
“You also have a better chance of
getting the dates you want because
you can book them before anyone
else.” A key consideration in a longterm
commitment is projected show
growth. “You can grow, but you can
also shrink and wind up contracting
for much more space then you need,”
Brice said.
• Hotels: Contracting the same
hotels year after year offers similar
advantages to rebooking the same
exhibit hall. Room blocks can be
nailed down in advance and at a
presumably good rate. Organizers
know the hotel sales staff as well as
the convention and visitors bureau.
Brice cautioned that trade shows
might not be the only game in town
in cities that have a robust tourism
industry and can fill beds at full price.
“Over time, your room block can be
eroded,” he said. “You have to learn
to stand up for yourself.”
• Local convention and visitors
bureaus: Another two-way street.
Any CVB sales executive will say
every customer is valued; however,
they also must devote a lot of energy
to booking new business. “A set
rotation pattern is very similar to
an annual show that is held in the
same venue,” Brice said. “You can
be perceived as automatic business.
There is the potential they won’t work
as hard for you as they might for a
new piece of business.”
• Workload: Going to different cities
means doing a lot of groundwork
every year. “You have to secure the
hotels, secure a conference city and
get the dates and price ranges you
want,” Griggs said. “You might not
have the buying power of a repeat
customer who can say, ‘We come here
every three years. Can you give us a
deal?’” Association show organizers
will also have input coming in from a
selection committee that will be out
in the field on a fairly constant basis.
They will also have to reach out to the
local membership of the association
both as a courtesy and to enlist their
support in arranging activities and
marketing to potential attendees in
the region.
• Travel: CEIR research found that
48% of a show’s attendees come from
a 400-mile radius. This reinforces the
need to get a firm grip on attendee
demographics and how far they are
willing to travel. “The AIA show
draws from the region more than
from across the United States,”
Griggs said. “We rotate our show
location in order to reach a little
deeper into the segments of our
membership that might otherwise
not be able to travel.” Cost could
also become a larger factor in travel
decisions as rising oil prices drive up
the cost of both flying and driving.
Show organizers said it all goes back to
the audience and what they want. Do
they want to see the sites and experience
a new city every year, or do they prefer
the comfort level of a single location
or a small rotation? “The architectural
community is somewhat unique in that
they need variety,” said Gribbs. “Other
groups might want to just go straight
from the airport to the hotel and
convention center and stay there.”
Reach Robert Brice at (314) 968-4343
or robert.brice@cygnusexpos.com;
Christopher Gribbs at (202) 626-7353 or
cgribbs@aia.org; Doug Ducate at (469)
574-0686 or dducate@ceir.org
22 June 2008 Trade Show Executive www.TradeShowExecutive.com

Power Lunch
Gary Shapiro
A Leading Advocate
for the
Trade Show Industry
As head of the powerful
Consumer Electronics
Association and the nation’s
largest annual trade show,
Gary Shapiro is one of the
most recognized names in the
electronics industry, the trade
show business and on Capitol
Hill. He has testified before
Congress on technology and
business issues more than
20 times. Not a week goes
by without Gary sharing his
knowledge and convictions in
the print or broadcast media.
What is behind his legendary
drive and accomplishments? I
spoke with Gary the day after his
son, Mark Jerome, was born.
By Bob Dallmeyer,
TSE columnist
24 June 2008 Trade Show Executive www.TradeShowExecutive.com

Power Lunch
Bob: Congratulations on the birth of your
son.
Gary: Thank you so much.
Bob: You are a top spokesperson and
advocate for the trade show industry.
How did you get started?
Gary: I grew up in Wantagh, Long
Island and surfed at Jones Beach. As an
undergraduate at SUNY Binghamton, I
managed events and concerts for groups
including the Black and Latin Student
Unions. I really enjoyed handling the
soundboard and organizing parties —
particularly creating a sense of order and
taking charge of a big group. During the
Summer, I worked at Jones Beach Theater
and had a staff of 100 working for me.
Essentially, I started in the events world
while going to college and law school.
Bob: Where did you get your law degree?
Gary: I went to Georgetown University in
Washington, DC, and graduated in 1980.
At age 23, I believe I was the youngest
person ever to finish. As a student, I
worked on Capitol Hill and then for a
law firm. One of their clients was the
Electronic Industries Association, the
predecessor to the Consumer Electronics
Association.
Bob: How did you segue from law into
exhibitions?
Gary: Initially, I was the EIA’s outside
counsel and lobbyist. I became familiar
with their trade show and later organized
a one-day course about trade show law
with Jeff King, the attorney for NAEM
(now IAEE, the International Association
of Exhibitions & Events). I researched
everything on hotels, trade shows,
conventions and consumer shows. We
went around the country with this session,
whose written materials have been
incorporated into IAEE’s CEM (Certified
in Exhibition Management) modules.
That got their attention. When EIA
offered me the job to run the consumer
electronics sector including running the
CES, I accepted immediately.
Bob: What was the big attraction about
trade shows?
Gary: I get an emotional charge when
I walk into a hall and see competitors
showing their wares, each trying to be
smarter and better in attracting the
customer in a live environment. I imagine
people got this same feeling in markets
thousands of years ago, which is why I’m
so passionate for free markets. The trade
show is the most visible manifestation of
a free market in all dimensions: you can
taste it, see it, hear it, smell it and feel it.
I find this phenomenally exciting.
Bob: You recently were a guest on CNN’s
Lou Dobbs Tonight, which focused on
the issue of free trade. What was that
experience like, particularly with a host
who constantly interrupts?
Gary: I have a personal and business
view that is opposed to his. I think he
appeals to the worst in people and I felt
an obligation to speak out.
Bob: Will it help the CEA or your show
in the long run?
Gary: Since the Consumer Electronics
Association and the trade show industry
as a whole depend on free trade, I feel
it was worth my time. I had my Board
of Director’s support in doing this. We
also took a leading role in supporting
the Columbia Free Trade Agreement
with several advertisements. However,
Congress decided to put off their vote
until next term.
Bob: Did you ever think International
CES would become the largest annual
show in America?
Gary: We always dreamed of it, but I
personally don’t like the way it came about,
climbing over COMDEX’s corpse, so to
speak. It was disturbing to hear the senior
management of COMDEX stating publicly
at the Society of Independent Show Organizers
Executive Conference that their attention was
focused mainly on short term profit to get a
high sales price, rather than their customers
or the health of the event.
Lou Dobbs Meets his Match. It’s hard to get a word
in edge-wise when debating CNN’s Lou Dobbs, but
Gary Shapiro gave Lou a run for his money, scoring key
points about the importance of free trade.
Continued on page 26
www.TradeShowExecutive.com Trade Show Executive June 2008 25

Power Lunch
Continued from page 25
Chomping at the Bit. Attendees and media flood into the Central Hall at the 2008 International CES,
excited to see the latest and greatest in consumer electronics technology.
The Big Picture. FCC Chairman Kevin Martin joins CEA president and CEO Gary Shapiro for a public
conversation about the digital television transition, cable compatibility and other issues critical to the
consumer electronics industry at the 2008 CES.
Bob: For decades, the CES was held semiannually.
Why did the association decide
to drop the Summer CES starting in 1996
and run the show only annually?
Gary: Many factors influenced this
decision. First, we lost a significant
portion of our Summer show by not
paying attention to our customers. The
game industry was growing tremendously,
while the rest of the consumer electronics
industry was stagnant. Our Board of
Directors was inflexible, keeping seniority
rules that didn’t make sense. Then we
moved to Philadelphia, and ultimately, E3
emerged on its own from our Summer
event. It was the most painful episode of
my career.
Bob: How did you pick up the pieces?
Gary: You learn a lot when you make
mistakes and this was certainly one of
my great learning experiences. I tried
to convince my Board that they were
walking away from millions in revenues.
It later gave me immense credibility with
my Board, but it hurt the organization at
that time.
Bob: You mentioned that you didn’t pay
attention to your customer. Isn’t this
where most organizers go wrong?
Gary: We certainly pay attention today.
We survey every segment of our customer
base before and after each show, with
about 15 direct surveys. We also survey
the registrants who are no-shows. With
the “My CES” website, we now know
who our customers are and what they are
seeking, plus a huge amount of other key
data. We also conduct indirect surveys
of 21,000 people before we do our ad
campaigns to get their reaction.
Bob: Do you segment your show ads by
industry subsector?
Gary: We do have one generic ad, but
most ads focus on a particular product
category of interest. This year, we’ve
created four different ads: one focusing
on all things home theater/video/audio
content; another on in-home technology,
home networking and IT; a third on all
things wireless and mobile; and then one
generic ad giving an overall representation
Continued on page 28
26 June 2008 Trade Show Executive www.TradeShowExecutive.com

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Power Lunch
Continued from page 26
of consumer technology as a whole. We translate our ads into
four international languages (Spanish, Czech, Portuguese and
Simplified Chinese) and we currently advertise in over 132
publications globally, not to mention our online presence.
Bob: What are your thoughts on the economy right now?
Gary: In the consumer electronics industry, we are projecting
an average growth of 6% in retail sales this year, whereas the
overall retail sector is projecting only 3%. We’re benefiting from
the shift to high definition television (HDTV) and the end of
DVD format competition. Even this administration’s economic
stimulus package is going to benefit us.
Bob: What about beyond this year?
Gary: Long term, we have economic concerns and are
successfully diversifying our portfolio. Our approach is to
increase worldwide investments and expand internationally.
We started new shows in Dubai and China. We’re looking at
South America and Eastern Europe. We’ve invested in 10 or 12
conferences and events, which are doing very well.
Bob Are these new events owned by CEA?
Gary: No, other companies produce them and CEA is a minority
owner. Usually, I am a speaker at these events. We use our
marketing templates and website to help with their promotion,
marketing, and sometimes sales. We just helped launch a
consumer event the third week in June in New York City for
Wall Street called Digital Downtown. There’s great interest in this
one.
Bob: You’re very proactive in your industry.
Gary: If you sit still, you die. Support from the Board keeps us
moving and growing. In fact, we turn down more deals than
we enter, but we’re always looking. We are in the process of
evaluating ten deals at the moment.
Bob: What brought about your passion for audits?
Gary: We suffered for years by being compared to events that
didn’t use the same measurements or standards. We were the
first major show to have an independent audit because we
strongly believe in them. We are the current U.S. secretariat for
the global group setting audit standards.
Bob: In spite of all your efforts, many global events still report
number of visits, not visitors.
Gary: Sadly, most of our international competitors still use
this metric: if you attend for ten days, you are reported as ten
visitors in the total. Even many domestic events consistently
report gross square footage as net square footage. Bottom line:
it’s up to the customers to demand uniform reporting standards,
so we try to educate our customers.
Bob: You’re also a consistent activist within our industry.
Gary: When you’re a leader of an organization, you have an
obligation to wholeheartedly support it, which is why I try to
attend IAEE every year. CEIR is another great organization. I
served as a chairman of CEIR in the past, and they also get my
full support.
Bob: You were also instrumental in merger discussions between
SISO and IAEE.
Gary:: I was very disappointed when that opportunity was
lost. It’s a shame that the best minds in this industry are split
between two organizations. I’m hopeful that someday soon they
will combine. We are too complacent in our industry and we
don’t promote ourselves well enough. Show organizers think
their events will exist year after year while they watch other
media crumble about them. I’m not certain that as a marketing
media we’re immune to all this. This schism has prevented our
leadership from advancing the industry for greater visibility and
clout. We need to be unified.
Bob: What does a person need to get to the top of a trade show
organization?
Gary: To get to the top of any organization, not just trade
shows, you need a basic competence just to keep your
job. Beyond that, you must show those above you that you
understand the issues they face and you’re willing to make their
job easier in the long term. Also, demonstrate that you are a
problem solver, not a problem creator. You should be creative,
positive, speak and write clearly—and very important, get along
well with people.
Bob: Finally, what are the biggest issues facing our industry?
Gary: At the moment, it’s the economy. Free trade. Continued
deterioration of airline profits. Our lack of friendliness toward
people coming to the U.S., especially when the weak dollar is
attracting foreign buyers. There are other things we cannot
predict, like another 9/11 or outbreak of disease.
Bob: You have an outstanding team at CEA, which creates the
largest annual free market in the nation.
Gary: We have some truly high-performing, creative people. We
strive to have a fresh, different show every year that gives people
more than one reason to attend.
Contact Gary Shapiro at (703) 907-7600 or gshapiro@CE.org
Bob Dallmeyer
Bob Dallmeyer is Past Chairman of both
the International Association of Exhibitions
and Events (IAEE) and the Trade Show
Exhibitors Association (TSEA), as well
as a former Director of the Center for
Exhibition Industry Research (CEIR). In
2006, he was inducted into the Convention
Industry Council’s Hall of Leaders. Reach
Bob at (323) 934-8300 or bdallmeyer@
tradeshowexecutive.com
28 June 2008 Trade Show Executive www.TradeShowExecutive.com

Which Shows are
Setting the Gold Standard
for the Trade Show Industry?
www.TradeShowExecutive.com Trade Show Executive June 2008 29

Trade Show Executive’sTM
Gold 100 Gala & Summit
Honoring the 100 Shows that Set the
Gold Standard for the Trade Show Industry
From September 17-19, 2008,
Trade Show Executive will honor
the nation’s leading trade shows
at a site that reflects the very
essence of the Gold 100 Awards –
the five star Ritz-Carlton Hotel in
Laguna Niguel, CA.
Set atop a bluff with
breathtaking views of the Pacific
Ocean, the newly-remodeled
five-star Ritz Carlton Hotel is one
of the world’s leading hotels –
having reached the summit in
luxury and service.
The 100 shows that will be
honored by Trade Show Executive
have also reached the summit,
not only by their sheer size
but also in economic impact
on their host cities. They have
truly set the gold standard for
the exposition industry and the
industries they serve.
Join us for this grand event of
celebration and inspiration!
Gold 100 Advisory Board
• Danny Phillips, Executive VP
Advanstar Communications
• Gary Shapiro, CEO
Consumer Electronics Association
• Dennis Slater, President & CEO
Association of Equipment Manufacturers
• Peter Eelman, VP, Exhibitions
AMT - The Association for Manufacturing
Technology
• Skip Farber, CEO
WSA
• Kerry Gumas, President, CEO
Questex Media Group
• Joe Randall, Group President
Nielsen Business Media
• Margaret Pederson, President
Amirex
• Phil McKay, President & CEO
PPM Media, Inc.
• Ignacio Cabrera, VP
National Association of Home Builders
• Chris Nemchek, VP, Exhibition
Management
Natl. Assn. for the Specialty Food Trade
• Britton Jones, President & CEO
Business Journals, Inc.
• Randy Bauler, Exhibits Director
American Assn. of Critical Care Nurses
30 June 2008 Trade Show Executive www.TradeShowExecutive.com

Brought to you by Trade Show Executive and
Title Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsors
PrivilegedAccess.tv
Supporting Industry Associations
ESCA
Exhibition Services &
Contractors Association
www.TradeShowExecutive.com Trade Show Executive June 2008 31

Trade Show Executive’s
2008
INNOVATION
AWARDS
2008 Innovations Help Make Trade Show
Operations Leaner and Greener
By Darlene Gudea, VP/publisher & editor and Hil Anderson, senior editor
Innovating is not for the faint of heart
because it involves a high element
of risk. Change is expensive and
disruptive to the status quo. In today’s
economy, managers often pay a steep
price for missing the mark. But inaction
and failure to respond to shifts in the
market are bigger risks and have longterm
consequences.
To develop an environment conducive
to innovation, organizations must
eliminate the corporate roadblocks that
bring new ideas to a screeching halt.
They must create a culture of rewarding
those who take initiative and calculated
risks. Since the best ideas tend to come
from those closest to the customer,
involve them early in the innovation cycle.
And remember, an important ingredient
of innovation is simplicity.
The entries submitted for Trade Show
Executive’s Sixth Annual Innovation Awards
took on a green tone this year. One-third
of the entries and more than half of the
winners were innovations that addressed
environmental concerns. Others offered
efficiency in registration, ordering services
and lead follow-up.
The judging panel, made up of
members of Trade Show Executive’s Editorial
Advisory Board and staff, did not always
see eye-to-eye. But whether the winner’s
ideas are criticized or commended in
the final analysis, fresh new ideas are
always inspirational. Trade Show Executive
commends these seven innovators for
defying tradition and creating new value
for exhibitors, attendees and the exposition
industry as a whole.
2008 Winners of
Trade Show Executive’s
Innovation Awards
SMART-reg International, Inc..............p.33
Freeman....................................................p.34
GES Exposition Services......................p.35
Austin Convention Center.....................p.36
ListeNation..............................................p.37
Registration Control Systems (RCS)....p.38
Kleertech..................................................p.39
32 June 2008 Trade Show Executive www.TradeShowExecutive.com

Trade Show Executive’s
2008
INNOVATION
AWARDS
SMART-reg Makes RFID Faster, More Nimble
The Tap-N-Go system offered
by SMART-reg International won
a Trade Show Executive 2008 Innovation
Award for giving show managers a
quick and nimble means of using RFID
badges to monitor attendance data and
keep gate crashers out of events they
haven’t paid for.
The use of RFID (Radio Frequency
Identification) has been a promising
trade show technology in itself for a
few years. What Tap-N-Go does is
make it even more versatile and easier
to deploy than ever before.
“We put it to use at our last show
and I absolutely loved it,” said Pia
Williams, general manager of corporate
events and travel for Dish Network
LLC.
Tap-N-Go uses a slimmed down,
free-standing reader that runs on
batteries and can be moved quickly
from room to room. It serves as badgechecker
for whatever session, luncheon,
workshop or gala is taking place inside.
When the attendee enters, he or she
taps their encoded RFID badge on the
face of the reader. The electronic eye
instantly determines if the person is
authorized to enter and flashes either a
green light or a red X. The individual
badge is then automatically checked off
the list for the particular event so that
it cannot be used by someone else to
access the room.
Williams used six readers to
monitor the comings and goings
of more than 2,500 attendees at
the Dish Network Show, May 15-17
at the Gaylord Opryland Resort &
Convention Center in Nashville. The
exhibit area covered 97,200 net square
feet and included 175 exhibitors.
Over the course of three days, 18,779
“taps” were recorded for 13 functions
including the trade show, the General
Assembly and various food and
entertainment functions. Williams
said the attendees found Tap-N-Go
easy to use and said it greatly reduced
congestion at the doorways.
Along with the obvious benefit to
show organizers of keeping moochers
out of events they have not paid
for, Tap-N-Go also stores the badge
information, which can be used to
compile attendance information so
managers can analyze where the crowds
were on a daily basis.
Williams said she felt the numbers
collected at her show were “right on
target.” “It holds a lot of names and it
is quick to download,” she said.
Reach Arnie Roberts, president
and CEO, at (650) 565-9200 or arnie@
smart-reg.com
www.TradeShowExecutive.com Trade Show Executive June 2008 33

Trade Show Executive’s
2008
INNOVATION
AWARDS
Freeman Turns Up the Volume on
Carpet Recycling
Freeman’s decision to plunge into
recycling in a big way has earned
the company the 2008 Innovation Award
from Trade Show Executive magazine.
In less than 12 months, more than
25 million square feet of worn-out
carpeting used at trade shows was sent
by Freeman to be recycled.
An outside contractor that produces
plastic pipes for septic systems routinely
hauls away the synthetic carpeting that
has long been a daunting challenge to
the environment due to its sheer bulk
and its chemical makeup.
“Freeman has really stepped up to
the plate because 25 million square feet
of carpet is a very large amount for our
industry,” said one of the judges of the
2008 Innovation Awards. Another said the
“high volume” was “a key driver” of
his high ratings.
The program is unique in that it
operates on a large nationwide scale as
opposed to requiring show managers
to make recycling arrangements on a
show-to-show basis. Freeman keeps its
aisle carpeting at a central warehouse
where it is routinely cleaned and stored
for future use. But the shelf life of
trade show carpet is notoriously short
due to the heavy volume of foot traffic.
When carpeting is too worn out to use
again, it is transported from Freeman’s
Central Distribution Center by the
manufacturer, who repurposes it to
produce drainage pipes.
The carpet recycling program began
at Freeman in 2006 as a pilot program,
which was adopted company-wide at
the end of the same year. The company
continues its existing recycling program
in which higher-quality carpeting is sent
off to be re-used for pet products and
for residential carpeting.
Freeman
has also been
busy making
other aspects
of trade shows
greener. Exhibit
components
made from
aluminum are
recycled and signs
are mounted on
re-usable backing.
Other steps include
biodegradable trash
Willi Clarkson
Senior VP Operations for
Freeman.
bags and forklifts that run on cleanerburning
propane rather than gasoline.
Update: As of March 2008, Freeman
had increased the recycled carpet total to over
35 million square feet.
Reach Ellen Beckert at (214)
445-1151 or ellen.beckert@freemanco.
com
34 June 2008 Trade Show Executive www.TradeShowExecutive.com

Trade Show Executive’s
2008
INNOVATION
AWARDS
GES Services Manual Goes Digital with Intellikit
The GES IntelliKit Team.
Front row: Donna Marshall, Arianne Limbrick,
Nathan Payne. Second row: Carol Haddox,
Michele Gibson, Brian Buckley. Third row: Brian Falor
The GES Intellikit was developed
to turn the company’s exhibitor
services manual from a sometimes
daunting hard copy into an easier-touse
digital document. The product’s
ability to let exhibitors order either
online or by fax with equal ease rated a
2008 Innovation Award from Trade Show
Executive magazine. Judges heralded
the product’s creativity in “addressing
the needs of exhibitors from mom &
pop organizations all the way up to the
Fortune 500 firms” and said it would
serve as a “model for other companies”
and a springboard for new ideas and
services for the exposition industry.
Intellikit is described by GES as a
hybrid that combines a standard PDF
document with the interactivity of
e-Commerce. As the exhibit manager
fills in the forms, the software performs
automatic calculations, ensuring accuracy.
GES developed the solution based
on the Adobe LiveCycle that tightened
up the accuracy and consistency of
pricing; cut the lead time required for the
production of exhibitor kits; and simply
makes the ordering process easier, faster
and less-confusing for customers. It also
sets up text that is specific to individual
shows, cities and states.
“Exhibitors can easily navigate all
of the relevant forms and place their
order with the push of a button,”
said Nathan Payne, kit administration
manager at GES. “This technology was
developed to assist in preparation so
everyone can focus on what is really
important – the show.”
Exhibitors do not have to be
connected to the Internet in order to
work with Intellikit on an airplane or
in the middle of an exhibit floor. Once
connected, however, entire service
orders can be sent directly into the
GES computer system.
Even though the order can be
submitted electronically, the exhibitor
still has the option to print out the
order summary pages that shows a list
of all items ordered. While hard copies
might be technologically quaint and
not particularly green, exhibitors know
the value of having a file folder of all
relevant show documents close at hand
during move-in.
At the same time, knowing that the
order is safely tucked away in the GES
server eliminates the anxiety that comes
from sending a fax and not being 100%
sure it was received without incident.
Reach Nathan Payne at (702)
515-5500 or npayne@ges.com
www.TradeShowExecutive.com Trade Show Executive June 2008 35

Trade Show Executive’s
2008
INNOVATION
AWARDS
Austin Convention Center
Goes All Out for Solar
An ambitious effort by the Austin
Convention Center to produce
clean solar power drew kudos from
the U.S. Department of Energy and a
2008 Innovation Award from Trade Show
Executive.
The center’s façade serves as a solar
collecting array, making the building a
sizable source of energy. And while it
generates just a fraction of the power
required by the high-tech center, it is
a high-profile symbol of the Texas
capital’s commitment to green energy
and solar power in particular.
Austin was selected in 2007 as
a Solar America City by the Energy
Department, one of 13 U.S. cities
saluted for city-wide programs to
increase the use of sun-generated
power. Austin’s goal is to have 100
megawatts of solar-power capacity
online by 2020 and make the entire
community 100% carbon neutral by the
same year.
The LEED-rated convention
center isn’t waiting around another 12
years to do its part. The center plans
to purchase 7 million kilowatt hours
of wind-generated electricity in 2009.
Like solar power, the energy from the
remote wind turbines is run through
the region’s electricity grid where it is
converted from raw DC power to AC
and becomes part of the overall Austin
power supply.
“That energy will be 90% or greater
of our total energy usage annually,”
said Terri McBride, public information
officer for the convention center. “In
addition, we have numerous energysaving
projects in progress that are
related to our LEED EB (existing
building) certification.”
Reach Mark Tester, director, at (512)
404-4000 or mark.tester@ci.austin.tx.us
36 June 2008 Trade Show Executive www.TradeShowExecutive.com

Trade Show Executive’s
2008
INNOVATION
AWARDS
ListeNation Addresses the Challenge of
Lead Follow-Up
Javier Stewart
Ray Baum
Trade show exhibitors can sometimes
be their own worst enemy by not
following up on the slew of leads
collected during the event. ListeNation
has just won Trade Show Executive’s 2008
Innovation Award for devising a way to
use the company’s pre-recorded phone
messaging service to help exhibitors
with lead follow-up. Judges cited
ListeNation for their creativity in finding
a way to help solve this age-old industry
challenge.
ListeNation’s latest service, the
Pre-Recorded Followup System (PFS) is
billed as a guarantee that exhibitors won’t
drop the ball by failing to follow up with
the attendees that visited their booth.
Show managers play an important roll
in helping their exhibitors get the best
possible ROI since potential buyers will
not be overlooked.
“PFS calls are effective and easy to
implement,” said ListeNation President
Javier Stewart. “I think it could truly
revolutionize how leads are contacted
and tracked after a trade show.”
The PFS system works in similar
fashion to the pre-recorded “reminder”
messages sent to voice-mail boxes prior
to a show. But this time, the calls go out
during and after the show to attendees
who have visited the user’s specific
booth.
The Las Vegas company sends out
a series of three pre-recorded calls to
the list of leads that is uploaded into the
system at the end of each day of the
show’s run. The first call goes out that
night and is followed up by two more
calls at one-week intervals after the show.
As calls are returned, the lead list in the
ListeNation system is updated and those
who have responded are stricken from
the list.
The goal is to get the lead to call
back and speak to a sales rep at the
exhibitor’s office. ListeNation says the
response has been strong. “We’ll soon
begin to customize the PFS for our
larger clients and work to integrate it
with the top lead retrieval companies,”
Stewart said.
It was the second Innovation Award
for ListeNation. The Irvine, CA
company was honored four years ago
with Trade Show Executive’s 2004 Innovation
Award for its Voice Mail Broadcasting
service.
Reach Ray Baum at (888) 232-0028
or ray@listenation.com; Javier Stewart
at (949) 933-8879 or javier@listenation.
com
www.TradeShowExecutive.com Trade Show Executive June 2008 37

Trade Show Executive’s
2008
INNOVATION
AWARDS
Longer-Lasting Name Badges Eliminate
Throw-Aways
Dan ZumTobel
The plastic casings for trade
show name badges have been a
pesky problem for environmentallyconscious
show organizers who would
prefer that badge holders don’t linger
in a landfill until the next millennium.
Registration Control Systems (RCS) in
Ventura, CA earned a 2008 Innovation
Award from Trade Show Executive for
its RCS Green Badge, a paper badge
which eliminates those ubiquitous
pieces of clear plastic, thus making
trade shows a bit greener. Judges
hailed the badge as an idea that will
have a “significant social impact on
exposition industry” and will serve
as a “springboard for other ideas and
services for the exposition industry.”
The idea was to produce a paper
badge with a larger surface area and
room for a color-coded identification
panel to be printed along the bottom
of the badge. RCS’s proprietary
printers print the color bar directly on
the badge, identifying the wearer as
an attendee, exhibitor, speaker, press
or whatever their function is. RCS
also places a reusable clip on the badge
made of metal.
The environmentally friendly
package is rounded out by recycled
paper badge stock that contains 100%
post consumer fibers; is acid free; FSC
Certified; certified process chlorine free;
and produced with 100% clean energy,
according to RCS.
An added advantage is that the size
of the badge provides space for more
than just the basic name, company
and hometown. There are sponsorship
possibilities. “The badge stock realestate
is larger than the traditional
badge and there is more room on both
the front and the back of the badge,”
said Dan ZumTobel, vice president of
sales and marketing for RCS. Different
sponsors can be printed on different
badges depending on the code for that
attendee category. “We believe these
unique sponsorship opportunities
will help show producers increase
sponsorship revenues,” he said.
ZumTobel noted that thousands of
oil-based plastic badge holders are used
at a show and then disposed of. “This
is a product that saves money, provides
unique cost-effective sponsorship
opportunities and is earth friendly.”
Reach Dan ZumTobel at (805)
654-0171 or danz@rcsreg.com
38 June 2008 Trade Show Executive www.TradeShowExecutive.com

Trade Show Executive’s
2008
INNOVATION
AWARDS
Kleertech and the Vanishing Name Tag
Kleertech, a producer of biodegradable
products for the industry, received
a 2008 Innovation Award from Trade Show
Executive for offering the ultimate in
disappearing name badges for greenminded
trade show organizers.
The St. Louis-area company unveiled
its BIOTECH Badge System (patent
pending) at the IAEE EXPO! EXPO!
last December. Its 100% biodegradable
nature could make it the ultimate answer
for show organizers seeking to cut down
on the amount of long-lasting trash
produced at their events.
From the lanyards to the clips, the
BIOTECH badge will completely break
down and disappear within a few months
of being produced, leaving behind
not even the smallest traces of plastic
or metal. “It is a totally biodegradable
event ID consisting of the holder, the
attachment and the lanyard,” said Scott
McKye, owner of Kleertech.
The base material for the badge is
polyactide, a corn sugar biopolymer
that will break down in fewer than 120
days. The metal clips have been replaced
with a biodegradable plastic while the
plastic cover is an oxo-biodegradable
polyethylene or polypropylene that can
last as long as five years or disappear
in a month. The lanyard is also made
from corn-based plastic fiber. Throw in
some eco-friendly ink and organizers will
have all of their bases covered so far as
protecting the environment.
All the materials have been
independently verified with a Kinetic
Assay analysis by an ASTM certified lab in
St. Louis.
Kleertech says it has a number of
related biodegradable products for the
events industry coming down the pike.
The BIOTECH badge is an innovative
way to get the ball rolling.
Reach Scott McKye at (636) 677-6610
x116 or scottm@kleertech.com
Purely Progressive.
1551 N. Thoreau Drive, Schaumburg, IL 60173
847-303-4100
Progressive_4.875x5.indd 1
4/9/08 2:24:47 PM
www.TradeShowExecutive.com Trade Show Executive June 2008 39

NAMM
NAMM Show Grows by Tweaks and Bounds
By Sandi Cain, news editor
Part 1 of a ten-part report on building
attendance at trade shows.
Few shows set out to increase
attendance by cutting back. But
that’s exactly what the International
Music Products Association
(NAMM) did for its annual Winter
NAMM Show, held each January in
Anaheim, CA.
Over the past two years, NAMM
has seen its qualified attendance
numbers climb by about 4,000
each year. And they did it by turning
people down. Kevin Johnstone,
director of trade shows for the
organization, said the association
set out to reduce the number of
guest registrations and ended up
generating higher attendance.
40 June 2008 Trade Show Executive www.TradeShowExecutive.com

NAMM
“We found we had too many visitors
that were making it difficult for business
to be done,” Johnstone told TSE. He
noted that the final day of the show had
nearly turned into a consumer event:
guests flocked to the popular music
industry event and legitimate buyers
stayed away. “We wanted to reverse that
trend,” he said.
This year, registered attendance
reached 88,126, up 4% from 2007. Last
year’s registered attendance of 84,695
reflected a 4% increase over 2006.
Improved databases and a call center
enabled the organization to easily identify
the true buyers on visitor lists. A quick
call was typically all it took to get most
registered in the proper category—even
though that meant some had to pay dues.
“Our badge policy was extremely
generous and some people were taking
advantage of that,” Johnstone said. It
had become too easy for exhibitors to
hand out guest badges to nonmembers.
Show organizers worked with those who
had liberally dispensed guest badges and
explained their rationale for reducing
those numbers. Once fewer guests were
able to get access to the show floor,
additional buyers returned, creating
greater value for both
exhibitors and buyers.
The NAMM
Show upped the ante
with extra privileges
for attendees with
exhibitor and buyer
Kevin Johnstone badges, and fewer
privileges for those
who came as guests. One perk was onsite
parking at the convention center for
exhibitors and retailers, which ended the
considerable hike from more remote lots.
Getting the right people the right
badge made a big difference on the show
floor, Johnstone said. “Buyers didn’t feel
like they were fighting for exhibitors’ time
with people who shouldn’t be there.”
NAMM also performed I.D. checks
on everyone each day of the show to
eliminate badge sharing. “The attendance
built itself because we refined the value
of the show,” Johnstone said.
NAMM also reached out to foreign
countries where they believed attendance
could be improved. Organizers learned
that some foreign distributors were
reluctant to have their buyers come to
the U.S. and see competing products
they might not carry. Thus, NAMM
supplemented
its international
marketing efforts
with some direct
marketing to those
foreign buyers
and succeeded in
attracting many of
them to the show.
In all, NAMM
saw delegations
from about 100
countries.
Johnstone
said NAMM’s
efforts wouldn’t
likely work for everyone because the
association was focused on being more
selective with their attendance promotion
rather than appealing to a broad audience.
As a closed trade show, Johnstone said
the organization turns away thousands
of requests to attend each year—some
from groupies hoping to catch a glimpse
of the celebrities who attend. It is also
one of the first major shows of the year
and many exhibitors use it to introduce
new products, so the appeal of the show
is high for the end-user. The inherent
popularity of the music industry also
increases the interest and demand to
attend the show.
The trade association includes all
members of the music industry, and
funnels profits from its shows back into
programs that benefit the industry. That
Continued on page 42
www.TradeShowExecutive.com Trade Show Executive June 2008 41

NAMM
Continued from page 41
model might be difficult to employ with
for-profit organizations, Johnstone added.
However, Johnstone feels there is still
a wealth of trade-only shows that might
want to review how they refine their own
attendees to create the most benefit for
both exhibitors and buyers. “It will be
interesting to see how it shakes out as we
continue to make changes that enhance
the value of buyer/seller badges and
decrease the guest badges,” Johnstone
said.
Reach Kevin Johnstone at
(760) 438-8001 or kevinj@namm.org
Trade Show Executive’s Snapshot: The 106th NAMM Show
Show owner/management: NAMM, The International Music Products
Association, Carlsbad, CA
Frequency: Annual
Show Site: Anaheim Convention Center, Anaheim, CA
Net square feet in 2008: 575,138
Attendance this year: 88,128, up 4%
Number of international attendees: 10,605 from 100+ countries
Number of exhibitors: 1,560
Peak night room pickup: 7,359
Total hotel rooms used: 35,073
Direct economic impact: $29.74 million
(using Economic Impact statistics of the Destination Marketing Association International - DMAI)
NAMM Extends Global Reach
NAMM, the trade association
of the international music products
industry, recently gave more
than a nod to its growing core of
international attendees when it
established a new branch of the
association in the U.K. that will
debut in July. NAMM’s international
attendance reached more than
10,000 in 2008. That’s 11% of
the show’s total attendees. The
new NAMM International LLC,
headed by Betty Heywood, director
of international affairs, will serve
the needs of the international
membership base which now makes
up 23% of the total membership.
“NAMM
International will allow
us to more effectively
support the needs of
our NAMM members
around the world, as
well as make their
NAMM Show
Betty Heywood
participation even
more valuable to their businesses,”
Heywood said. In addition, the
new branch will work to develop
and support global music products
markets along with best practices
from NAMM and its U.S.-based
members.
NAMM on Parade
Talk about extending a show
outside the bounds of the trade show
floor: For the past five years, NAMM
has extended the show by reminding
people of the importance of music as
a form of expression and an important
component of every child’s growth
and development. They’ve done it
in an unusual way, with a float in the
popular Tournament of Roses parade
two to three weeks prior to NAMM’s
annual gathering of nearly 100,000
music makers.
The float, designed by Studio
Concepts, Inc. of Portland, OR,
included an interactive drum circle
and Sesame Street characters who
showcased music as an expression
of celebration for all cultures. The
parade was seen by millions of
viewers on New Year’s Day. But for
those who may have missed seeing
it, the float also is highlighted in a
free Tournament of Roses audio tour
available for download at iTunes ® and
Amazon MP3.
42 June 2008 Trade Show Executive www.TradeShowExecutive.com

ZOOM Presents the Leading
Shows Coming Up in August
By Vince Battaglia, managing editor of ZOOM & Nicole Burnes, assistant editor
Whether you need a quick reminder of
shows on the horizon or are studying
the market for potential partnerships,
co-locations or acquisitions, here is a
list of 160 of the most important trade
shows scheduled for August. Each
show is listed by industry category and
contains both a wide-angle and closeup
view of the event, the organizer,
the site and projected size. For a list
of shows coming up in the next 12
months – searchable by each field – go
TSE’s Trade Show Locator
to www.tradeshowexecutive.com. To be
considered for future editions of Zoom
in print and online, email information
on your show to vbattaglia@
tradeshowexecutive.com and nburnes@
tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Advertising & Marketing
ad:tech Chicago
DMG World Media
www.ad-tech.com
Mike Flynn
Event Manager
415-464-8500
08/05/2008
08/06/2008
Navy Pier
Chicago, IL
10,700 nsf
75 Exhibitors
2,500 Attendees
Affiliate Summit East
Affiliate Summit, Inc.
www.affiliatesummit.com
Amy Rodriguez
Conference Director
703-368-8301
08/10/2008
08/12/2008
Boston Seaport Hotel
Boston, MA
13,000 nsf
130 Exhibitors
2,500 Attendees
The Specialty Advertising
Association of California Show
SAAC
www.thesaacshow.org
Richard Golden
Trade Show Director
800-734-6356
08/06/2008
08/07/2008
Long Beach Convention
Center
Long Beach, CA
95,000 nsf
650 Exhibitors
8,000 Attendees
Aerospace & Aviation
Metrology’s Impact on Business
NCSL International
www.ncsli.org
Tom Huttemann
Meeting Planner
252-255-1690
08/03/2008
08/07/2008
Walt Disney World Swan &
Dolphin Resort
Orlando, FL
16,300 nsf
150 Exhibitors
projections not supplied
Wichita Aviation Technology
Congress & Exhibition
SAE International
www.sae.org
Jim Browne
Manager of Aerospace &
Gov’t Affairs
724-772-7116
08/19/2008
08/21/2008
Century 2 Convention Center
Wichita, KS
7,000 nsf
50 Exhibitors
900 Attendees
Agriculture & Farming
Ag Progress Days
Pennsylvania State University,
College of Ag Sciences
http://apd.cas.psu.edu
Robert Oberheim
Show Manager
814-865-2081
08/19/2008
08/21/2008
Russell E. Larson Agricultural
Research Center
Rock Springs, PA
projections not supplied
400 Exhibitors
50,000 Attendees
Farwest Show
Oregon Association of Nurseries
www.farwestshow.com
Aimee McAuliffe
Show Manager
503-682-5089
08/21/2008
08/23/2008
Oregon Convention Center
Portland, OR
projections not supplied
1,000 Exhibitors
20,000 Attendees
Apparel & Beauty
Accessories The Show - Las Vegas
Business Journals, Inc.
www.accessoriestheshow.com
Sharon Enright
Show Manager
203-663-7851
08/25/2008
08/27/2008
Venetian Resort
Las Vegas, NV
projections not supplied
projections not supplied
14,000 Attendees
ASAP Global Sourcing Show - Fall
ASAP Show
www.asapshow.com
Frank Yuan
CEO
626-279-1800
08/24/2008
08/27/2008
Venetian Resort
Las Vegas, NV
20,000 nsf
80 Exhibitors
2,000 Attendees
CurveNY
Curvexpo
www.curvexpo.com
Jean Luc Teinturier
President
203-698-7470
08/03/2008
08/05/2008
Penn Plaza Pavilion
New York, NY
40,000 nsf
projections not supplied
2,500 Attendees
DIRECTION - International Textile
Design Show - Fall
INPRINTS NY LLC
www.directionshow.com
Lisa Mainardi
Producer
973-761-5598
08/12/2008
08/14/2008
Penn Plaza Pavilion
New York, NY
projections not supplied
150 Exhibitors
3,000 Attendees
Face & Body Spa & Healthy Aging
Conference & Expo
Allured Publishing Corp.
www.faceandbody.com
Lori Wilson
Senior Event Coordinator
630-653-2192
08/16/2008
08/18/2008
Moscone Center
San Francisco, CA
50,000 nsf
250 Exhibitors
8,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 44
www.TradeShowExecutive.com Trade Show Executive June 2008 43

TSE’s Trade Show Locator
Order your copy of the
5th Annual
CEIR Exhibition INDEX
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Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Apparel & Beauty (continued)
Imprinted Sportswear Schaumburg
Nielsen Business Media
www.issshows.com
Derrick Nelloms
Operations Manager
770-291-5409
08/07/2008
08/09/2008
Renaissance Schaumburg
Hotel & Convention Center
Schaumburg, IL
25,100 nsf
209 Exhibitors
2,125 Attendees
KID Show Las Vegas
Specialty Trade Shows, Inc.
www.kidshow.cc
Denise Raeside
Show Director
973-340-0257
08/25/2008
08/27/2008
Bally’s Hotel
Las Vegas, NV
80,000 nsf
1,000 Exhibitors
4,000 Attendees
MAGIC Marketplace - August
Advanstar Communications
www.magiconline.com
Chris Demoulin
Exec. VP, Fashion
818-593-5000
08/25/2008
08/27/2008
Las Vegas Convention Center
Las Vegas, NV
1,100,000 nsf
4,000 Exhibitors
120,000 Attendees
Moda Las Vegas
Business Journals, Inc.
www.modamanhattan.com/
Sharon Enright
Show Manager
203-663-7851
08/25/2008
08/27/2008
Venetian Resort
Las Vegas, NV
projections not supplied
projections not supplied
14,000 Attendees
MRKET
Business Journals, Inc.
www.mrketshow.com/
Sharon Enright
Show Manager
203-663-7851
08/25/2008
08/27/2008
Venetian Resort
Las Vegas, NV
projections not supplied
projections not supplied
14,000 Attendees
Off-Price Show Fall
Tarsus Expositions
www.offpriceshow.com
Don Browne
Marketing Director
262-782-1900
08/22/2008
08/26/2008
Sands Expo & Convention
Center
Las Vegas, NV
100,000 nsf
500 Exhibitors
12,000 Attendees
Printsource New York
Printsource
www.printsourcenewyork.com
Massimo Iacaboni
Producer
212-352-1005
08/12/2008
08/14/2008
Hotel Pennsylvania
New York, NY
15,000 nsf
76 Exhibitors
2,200 Attendees
PROJECT Las Vegas - Summer
PROJECT
www.projectshow.com
Lynda Harrison
Sales Manager
212-614-7324
08/26/2008
08/28/2008
Sands Expo & Convention
Center
Las Vegas, NV
197,300 nsf
projections not supplied
31,000 Attendees
The Children’s Club
ENK International
www.enkshows.com
Stanley Kaye
Show Coordinator
212-759-8055
08/03/2008
08/05/2008
Jacob K. Javits Convention
Center
New York, NY
projections not supplied
850 Exhibitors
6,000 Attendees
The Global Eco Apparel Trade
Show & Fashion Show
Global E.C.O. Show
www.globalecoshow.com
Howard Gabe
Co-Producer
626-376-8664
08/24/2008
08/27/2008
Venetian Resort
Las Vegas, NV
20,000 nsf
45 Exhibitors
2,000 Attendees
WomensWear In Nevada - August
Specialty Trade Shows, Inc.
www.wwinshow.com/
Roland Timney
Show Director
702-270-4651
08/25/2008
08/28/2008
Rio Hotel
Las Vegas, NV
80,000 nsf
projections not supplied
4,000 Attendees
Automotive, Trucking & Transportation
The Great American Trucking Show Alan Sims
Randall-Reilly Publishing
Vice President/Exec.
www.gatsonline.com
Director
205-349-2990
Building & Construction
Aluminum-Glass & Recycling Trade
Show
Aluminum Association of Florida, Inc.
www.aaof.org
Wanda Classe
Show Manager
407-896-1015
08/21/2008
08/23/2008
08/21/2008
08/23/2008
Dallas Convention Center
Dallas, TX
Caribe Royale
Orlando, FL
215,000 nsf
560 Exhibitors
47,980 Attendees
16,600 nsf
100 Exhibitors
2,000 Attendees
Association of Progressive Rental
Organizations Convention &
Buying Show
Association of Progressive Rental
Organizations
www.rtohq.org
Shelley
Martinek, CMP
APRO Education Director
512-794-0095 x109
08/11/2008
08/14/2008
America’s Center
St. Louis, MO
30,000 nsf
120 Exhibitors
800 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
44 June 2008 Trade Show Executive www.TradeShowExecutive.com

June 19, 2008
Walter E. Washington Convention Center, Washington, DC
The Premier Event for
Top Executives
www.eceforum.com
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Building & Construction (continued)
Gulf Atlantic Building Products Expo Betty Askew
Florida Building Material Association Director of Operations
www.fbma.org
352-383-0366
08/21/2008
08/24/2008
Walt Disney World Swan &
Dolphin Resort
Orlando, FL
projections not supplied
250 Exhibitors
2,500 Attendees
Institute of Transportation
Engineers - Annual
Institute of Transportation Engineers
www.ite.org
Christina Garneski
Marketing & Sales
Manager
202-289-0222 x128
08/17/2008
08/20/2008
Anaheim Convention Center
Anaheim, CA
16,500 nsf
120 Exhibitors
2,000 Attendees
International Woodworking Fair
The International Woodworking Fair
(IWF)
www.iwfatlanta.com
Patrick LaFramboise
President & CEO
404-693-8333
08/20/2008
08/23/2008
Georgia World Congress
Center
Atlanta, GA
800,000 nsf
1,200 Exhibitors
41,000 Attendees
Orgill Dealer Market - Fall
Orgill Worldwide Distribution
& Retail Services
www.orgill.com
Judy Smith
Dealer Market Manager
901-754-8850 x508
08/14/2008
08/16/2008
McCormick Place
Chicago, IL
500,000 nsf
1,000 Exhibitors
20,000 Attendees
Public Works Congress &
Exposition
National Trade Productions
www.apwa.net
Jennifer Hardee, CEM
Director of Operations
703-683-8500
08/17/2008
08/20/2008
New Orleans Morial Convention
Center
New Orleans, LA
105,000 nsf
500 Exhibitors
6,000 Attendees
Communications & Broadcasting
Channel Partners - Fall Conference Sarah Waschler
& Expo
Show Manager
Virgo Publishing
480-281-6758
www.channelpartners.phoneplusmag.com
08/18/2008
08/20/2008
Seaport Hotel
Boston, MA
15,000 nsf
100 Exhibitors
2,100 Attendees
New Media Expo
TNC New Media, Inc.
www.newmediaexpo.com/
Tim Bourquin
Founder & CEO
949-348-2590 x15
08/14/2008
08/16/2008
Las Vegas Convention Center
Las Vegas, NV
10,000 nsf
90 Exhibitors
3,000 Attendees
SpeechTEK
Speech Technology Company
www.speechtek.com
Sheila Willison
Marketing Manager
859-278-2223
08/18/2008
08/20/2008
New York Marriott Marquis
New York, NY
12,000 nsf
100 Exhibitors
3,000 Attendees
Computers & Software Applications
IT Roadmap: Seattle
Dale Fisher
Network World, Inc.
Director of Event Operations
www.networkworld.com
508-460-3333
08/12/2008
08/12/2008
Washington State Convention
Center
Seattle, WA
7,000 nsf
70 Exhibitors
750 Attendees
LinuxWorld
IDG World Expo
www.linuxworldexpo.com
Melinda Kendall
VP/General Manager
508-424-4853
08/04/2008
08/07/2008
Moscone Center
San Francisco, CA
42,000 nsf
200 Exhibitors
12,000 Attendees
Search Engine Strategies
Incisive Media
www.searchenginestrategies.com
Angela Man
Director of Marketing
212-634-4834
08/18/2008
08/20/2008
McEnery Convention Center
San Jose, CA
projections not supplied
200 Exhibitors
7,000 Attendees
SHARE Summer Technology
Exchange
SmithBucklin
www.share.org
Casey Allison
Trade Show Senior
Associate
312-644-6610
08/10/2008
08/15/2008
McEnery Convention Center
San Jose, CA
10,700 nsf
68 Exhibitors
2,000 Attendees
Siggraph 2008
Hall-Erickson
www.siggraph.org
Mike Weil
Show Director
630-434-7779
08/12/2008
08/14/2008
Los Angeles Convention Center
Los Angeles, CA
85,000 nsf
225 Exhibitors
25,000 Attendees
TDWI World Conference - Summer
TDWI
www.tdwi.org
Diane Foultz
Program Support Manager
425-277-9126
08/17/2008
08/22/2008
Manchester Grand Hyatt
San Diego, CA
10,000 nsf
50 Exhibitors
900 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 46
www.TradeShowExecutive.com Trade Show Executive June 2008 45

TSE’s Trade Show Locator
A ccess
More
make plans now to profit
from the ETE experience
September 10- 11
Walter E. Washington Convention Center
Washington, DC
www.ete-am.com • 914.421.3213
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Education, Training, Science & Research
American Chemical Society - Fall Laurie Bentz-Cable
American Chemical Society
Manager of Expositions &
www.acs.org
Marketing - 202-872-4486
08/17/2008
08/21/2008
Pennsylvania Convention
Center
Philadelphia, PA
50,000 nsf
500 Exhibitors
16,000 Attendees
American Fisheries Society Annual
Meeting
American Fisheries Society
www.fisheries.org
Shawn Johnston
Administrative Coordinator
301-897-8616
08/17/2008
08/21/2008
Ottawa Congress Center
Ottawa, ON
6,000 nsf
60 Exhibitors
1,900 Attendees
American Political Science
Association Meeting
American Political Science Association
www.apsanet.org
Lauren West
Director, Meetings & Conf.
202-483-2512
08/28/2008
08/31/2008
John B. Hynes Veteral Memorial
Convention Center
Boston, MA
34,000 nsf
120 Exhibitors
7,000 Attendees
American Sociological Association
Annual Meeting
American Sociological Association
www.asanet.org
Kendra Eastman
Program & Exhibits
Manager
202-383-9005
08/01/2008
08/04/2008
Sheraton Boston
Boston, MA
8,000 nsf
65 Exhibitors
6,700 Attendees
Association for Education in
Journalism & Mass Comm. Convention
Association for Education in Journalism &
Mass Communication
www.aejmc.org
Fred Williams
Convention Manager
803-798-0271
08/06/2008
08/09/2008
Marriott Chicago Downtown
Chicago, IL
6,000 nsf
50 Exhibitors
2,000 Attendees
Biotechnology Vendor Showcase
Biotechnology Calendar, Inc.
www.biotech-calendar.com
Julia Stidham
Business Development
530-272-6675
08/21/2008
08/21/2008
Georgetown University
Washington, DC
4,900 nsf
300 Exhibitors
40 Attendees
Biotechnology Vendor Showcase
Biotechnology Calendar, Inc.
www.biotech-calendar.com
Julia Stidham
Business Development
530-272-6675
08/28/2008
08/28/2008
University of Arizona
Tucson, AZ
6,500 nsf
270 Exhibitors
35 Attendees
Biotechnology Vendor Showcase
Biotechnology Calendar, Inc.
www.biotech-calendar.com
Julia Stidham
Business Development
530-272-6675
08/07/2008
08/07/2008
University of Wisconsin
Madison, WI
4,500 nsf
500 Exhibitors
40 Attendees
Environmental Systems Research
Institute International User
Conference
Environmental Systems Research Institute
www.esri.com
Denise Miller
Exhibit Sales
909-793-2853
08/04/2008
08/08/2008
San Diego Convention Center
San Diego, CA
30,700 nsf
250 Exhibitors
13,194 Attendees
Microscopy & Microanalysis
Corcoran Expositions
http://msa.microscopy.org
Doreen Bonnema
Exhibition Manager
312-541-0567
08/03/2008
08/07/2008
Albuquerque Convention
Center
Albuquerque, NM
35,000 nsf
110 Exhibitors
1,800 Attendees
Ohio Association for Career &
Technical Education
Ohio Association for Career & Technical
Education
www.ohioacte.org
Christine Gardner
Executive Director
614-890-2283
08/06/2008
08/08/2008
Hyatt Regency
Columbus, OH
55,000 nsf
55 Exhibitors
550 Attendees
Society for Industrial Microbiology -
Annual
Society for Industrial Microbiology
www.simhq.org
Nancy Gorell
Meeting Coordinator
703-691-3357
08/10/2008
08/14/2008
Town & Country Resort &
Convention Center
San Diego, CA
4,000 nsf
40 Exhibitors
700 Attendees
Washington Association for Career
& Technical Education Summer
Conference
Washington ACTE
www.wa-acte.org
Show Manager
360-786-9286
08/10/2008
08/13/2008
Red Lion Hotel
Spokane, WA
3,680 nsf
46 Exhibitors
800 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
46 June 2008 Trade Show Executive www.TradeShowExecutive.com

Keep the Trade Show Going
www.icongo.com
(888) 944-2664
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Electrical & Electronics
NIWeek 2008
National Instruments Corporation
www.ni.com/niweek/
Lauren Mirales
Exhibition Manager
512-683-5843
08/05/2008
08/07/2008
Austin Convention Center
Austin, TX
projections not supplied
110 Exhibitors
2,400 Attendees
National Training Institute - NTI
National Joint Apprenticeship & Training
Committee
www.njatc.org
Michael Callanan
Executive Director
301-715-2300
08/02/2008
08/03/2008
Civic Coliseum
Knoxville, TN
11,500 nsf
100 Exhibitors
1,900 Attendees
Exhibition & Meeting Industry
ASAE & The Center Annual Meeting Ann Mcleod
American Society of Association
Director of Exhibitions &
Executives (ASAE)
Registration
www.asaeannualmeeting.org
202-626-2745
08/16/2008
08/19/2008
San Diego Convention Center
San Diego, CA
90,000 nsf
550 Exhibitors
7,000 Attendees
MPI World Education Congress
Meeting Professionals International
www.mpiweb.org
Jennifer Jordan
Event Manager
972-702-3000
08/09/2008
08/12/2008
Mandalay Bay Convention
Center
Las Vegas, NV
projections not supplied
600 Exhibitors
3,500 Attendees
Financial, Insurance & Legal Services
American Bar Association Annual Irma Davis
Meeting
Exhibits Manager
American Bar Association
312-988-5877
www.abanet.org
08/07/2008
08/09/2008
New York Hilton
New York, NY
10,000 nsf
125 Exhibitors
9,000 Attendees
Business & Technology Solutions Show
Illinois CPA Society - Chicago
www.btshow.org
Wendy Sech
Director, Education
312-993-0407 x244
08/19/2008
08/20/2008
Donald E. Stephens
Convention Center
Chicago, IL
18,800 nsf
150 Exhibitors
2,500 Attendees
California Association of Mortgage
Brokers Annual Convention
California Association of Mortgage
Brokers
www.cambweb.org
Jan Hansen
Convention Manager
916-448-8236
08/06/2008
08/09/2008
Sacramento Convention
Center
Sacramento, CA
52,000 nsf
300 Exhibitors
2,000 Attendees
Consumer Attorneys Association of
Los Angeles Convention
Consumers Attorney’s Association of Los
Angeles
www.caala.org
Cindy Cantu
Education Director
213-487-1212
08/28/2008
08/31/2008
Venetian Resort
Las Vegas, NV
9,200 nsf
115 Exhibitors
1,800 Attendees
TAWPI Forum & Exposition
The Association for Work Process
Improvement (TAWPI)
www.tawpi.org
Steve McNeil
Marketing & Events Manager
617-426-1167 x11
08/24/2008
08/27/2008
Venetian Resort
Orlando, FL
25,000 nsf
100 Exhibitors
3,000 Attendees
The Money Show San Francisco
Intershow
www.sanfranciscomoneyshow.com/
Roni Abbott
Show Manager
941-955-0323 x2218
08/07/2008
08/10/2008
San Francisco Marriott
San Francisco, CA
projections not supplied
projections not supplied
projections not supplied
Food & Beverage
Association of Correctional Food
Service Affiliates Convention
Executive Management Associates
www.emaoffice.com
Amber Brown
Account Executive
818-843-6608
08/24/2008
08/28/2008
Embassy Suites Hotel
Charleston, SC
15,000 nsf
150 Exhibitors
450 Attendees
Louisiana Foodservice Expo
Louisiana Restaurant Association (LRA)
www.lra.org
Sandy Riddle
Exec. VP
504-454-2277
08/02/2008
08/04/2008
New Orleans Morial
Convention Center
New Orleans, LA
55,000 nsf
400 Exhibitors
13,300 Attendees
Western Foodservice & Hospitality
Expo
Reed Exhibitions
www.westernfoodexpo.com
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Ron Mathews
Event Director
203-840-5556
08/23/2008
08/25/2008
Los Angeles Convention
Center
Los Angeles, CA
projections not supplied
650 Exhibitors
15,000 Attendees
Continued on page 48
www.TradeShowExecutive.com Trade Show Executive June 2008 47

TSE’s Trade Show Locator
A unified voice for service contractors and
their partners in the exhibition industry.
Annual Summer Educational Conference
June 22 - 25 • Monterey Plaza Hotel & Spa, Monterey, CA
469.574.0698 • www.esca.org
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Food & Beverage (continued)
World Brewing Congress
Scientific Societies
www.worldbrewingcongress.org
Government & Military
American Association of Motor Vehicle
Administrators Int’l. Confernce
American Association of Motor Vehicle
Administrators
www.aamva.org
Amy Hope
Vice President of
Operations
651-454-7250
Kathi Springer
Coord., Membership &
Conf. Svcs.
703-522-4200
08/02/2008
08/06/2008
08/24/2008
08/27/2008
Hawaii Convention Center
Honolulu, HI
Rosen Shingle Creek Resort
Orlando, FL
24,000 nsf
120 Exhibitors
1,100 Attendees
9,000 nsf
90 Exhibitors
650 Attendees
Land & Maritime Supply Chains
Business Conference
National Defense Industrial Association
(NDIA)
www.ndia.org
Kari Deputy
Meeting Planner
703-247-2588
08/25/2008
08/27/2008
Greater Columbus Convention
Center
Columbus, OH
13,000 nsf
projections not supplied
projections not supplied
LandWarNet Conference
J. Spargo & Associates
www.afcea.org/events/landwarnet/
Eileen McGill
Sales & Marketing Coordinator
703-631-6200
08/19/2008
08/21/2008
Broward County Convention
Center
Ft. Lauderdale, FL
51,000 nsf
330 Exhibitors
2,500 Attendees
National Association of Postmasters
of the U.S. National Convention
National Association of Postmasters of
the United States
www.napus.org
Gerri Swarm
National Meeting Planner
703-683-9027
08/23/2008
08/28/2008
Renaissance Grand Hotel
St. Louis, MO
projections not supplied
projections not supplied
projections not supplied
The American Legion National
Convention
The American Legion
www.legion.org
Dick Holmes
Director of Meetings &
Conventions
317-630-1313
08/22/2008
08/28/2008
Phoenix Convention Center
Phoenix, AZ
80,000 nsf
110 Exhibitors
10,000 Attendees
Home Furnishings, Interior Design & Landscaping
Edison Furniture & Accessory Market Beverly Stone
Karel Exposition Management
Account Executive
www.kemexpo.com
305-792-9990
08/03/2008
08/05/2008
New Jersey Convention & Expo
Center
Edison, NJ
10,000 nsf
160 Exhibitors
projections not supplied
Nursery & Landscape Expo
Texas Nursery & Landscape Association
www.tnlaonline.org
Amy Prenger
Exhibits Coordinator
800-880-0343
08/14/2008
08/17/2008
George R. Brown Convention
Center
Houston, TX
152,300 nsf
700 Exhibitors
8,000 Attendees
Orlando Furniture & Accessory Market
Karel Exposition Management
www.kemexpo.com
Beverly Stone
Account Executive
305-792-9990
08/22/2008
08/24/2008
Orange County Convention
Center
Orlando, FL
6,000 nsf
120 Exhibitors
projections not supplied
Southern Nursery Association
Forum
Southern Nursery Association (SNA)
www.sna.org
Steve Newton
Executive Director
770-953-3311
08/07/2008
08/09/2008
Georgia World Congress
Center
Atlanta, GA
80,000 nsf
500 Exhibitors
8,000 Attendees
West Coast Interiors Expo
Grace McNamara Inc.
www.interiorexpowc.com/
Lynnette Dirks
Trade Show Manager
651-293-1544
08/19/2008
08/21/2008
San Diego Convention Center
San Diego, CA
projections not supplied
75 Exhibitors
1,500 Attendees
Jewelry
JCK Toronto
Reed Exhibitions
www.jewelleryexpo.ca
Dahlia de Rushe
Marketing Director
416-756-8243
08/10/2008
08/12/2008
Metro Toronto Convention
Center
Toronto, ON
37,710 nsf
170 Exhibitors
1,721 Attendees
Memphis Gift and Jewelry Show -
Summer
Helen Brett Enterprises
www.gift2jewelry.com/
Dave Harrington
Show Manager
630-241-9865
08/02/2008
08/05/2008
Memphis Cook Convention
Center
Memphis, TN
35,000 nsf
130 Exhibitors
10,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
48 June 2008 Trade Show Executive www.TradeShowExecutive.com

TM
Gold 100 Gala & Summit
September 17-19
Ritz-Carlton, Laguna Niguel, CA
www.TradeShowExecutive.com
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Jewelry (continued)
New Orleans Gift and Jewelry Show -
Summer
Helen Brett Enterprises
www.gift2jewelry.com/
Dave Harrington
Show Manager
630-241-9865
08/23/2008
08/26/2008
New Orleans Morial
Convention Center
New Orleans, LA
95,000 nsf
350 Exhibitors
27,000 Attendees
Manufacturing & Packaging
International Conference on Plastic
Optical Fibers
Information Gatekeepers Inc.
www.pof2008.com/
Paul Polishuk
President & CEO
800-323-1088
08/26/2008
08/28/2008
Santa Clara Convention
Center
Santa Clara, CA
3,000 nsf
30 Exhibitors
400 Attendees
Medical & Health Care Products
Alzheimers’s Association Dementia Doreen Bonnema
Care Conference
Exhibition Manager
Corcoran Expositions
312-541-0567
www.alz.org
08/24/2008
08/27/2008
Hyatt Regency Orange County
Garden Grove, CA
13,000 nsf
80 Exhibitors
5,000 Attendees
American Association of Diabetes
Educators Meeting & Exhibition
Hall-Erickson
www.diabeteseducator.org
Curt Boehmke
Show Director
630-434-7779
08/06/2008
08/09/2008
Washington Convention
Center
Washington, DC
100,000 nsf
275 Exhibitors
7,500 Attendees
American Association of Nurse
Anesthetists Meeting
Slack Incorporated
www.aana.com
Lisa Trofe
Exhibit Manager
856-848-1000
08/09/2008
08/13/2008
Minneapolis Convention
Center
Minneapolis, MN
20,000 nsf
200 Exhibitors
2,400 Attendees
American Psychological Association
American Psychological Association
www.apa.org
Candy Won
Director, Conventions &
Meetings - 202-336-5500
08/14/2008
08/17/2008
Boston Convention &
Exhibition Center
Boston, MA
26,500 nsf
200 Exhibitors
14,000 Attendees
American Society of
Electroneurodiagnostic Technology
American Society of
Electroneurodiagnostic Technologists
www.aset.org
Sarah Ecker
Marketing & Comm.
Manager
816-931-1120
08/06/2008
08/09/2008
Sheraton New Orleans
New Orleans, LA
5,000 nsf
50 Exhibitors
350 Attendees
Diabetes EXPO - Pittsburgh, PA
American Diabetes Association
www.diabetes.org
Terri Steidman
Show Manager
412-824-1181
08/23/2008
08/23/2008
David L. Lawrence Convention
Center
Pittsburgh, PA
86,000 nsf
100 Exhibitors
6,000 Attendees
Drug Discovery & Development of
Innovative Therapeutics
International Business Communications
www.drugdisc.com/
Ashley Starr
Operations Coordinator
800-390-4078
08/04/2008
08/07/2008
World Trade Center Boston
Boston, MA
22,000 nsf
200 Exhibitors
3,000 Attendees
Florida Chiropractic Association
National Convention & Expo
Florida Chiropractic Association
www.fcachiro.org
Niki Panagopoulos
Expo Coordinator
407-290-5883
08/21/2008
08/24/2008
Gaylord Palms Resort &
Convention Center
Orlando, FL
60,000 nsf
500 Exhibitors
2,600 Attendees
Florida Health Care Association
Annual Convention
Florida Health Care Association
www.fhca.org
Cathy Westberry
Director of Event Planning
850-224-3907
08/04/2008
08/05/2008
Rosen Shingle Creek Resort
Orlando, FL
27,500 nsf
275 Exhibitors
1,000 Attendees
Florida International Medical Expo
Florida International Medical Expo, Inc.
www.fimeshow.com
Show Manager
941-366-2554
08/13/2008
08/15/2008
Miami Beach Convention
Center
Miami, FL
150,000 nsf
900 Exhibitors
20,000 Attendees
Optics & Photonics
SPIE/International Society for Optical
Engineering
www.spie.org
Michele Hurst
Exhibition Manager
360-685-5466
08/10/2008
08/14/2008
San Diego Convention Center
San Diego, CA
30,000 nsf
280 Exhibitors
5,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 50
www.TradeShowExecutive.com Trade Show Executive June 2008 49

TSE’s Trade Show Locator
June 19, 2008
Walter E. Washington Convention Center, Washington, DC
The Premier Event for
Top Executives
www.eceforum.com
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Medical & Health Care Products (continued)
SMA Centennial Scientific Assembly Wendy Dembowski
Southern Medical Association (SMA) Coordinator, Exhibits, Sales &
www.sma.org
Service - 800-423-4992
08/07/2008
08/09/2008
Gaylord Opryland Resort
& Convention Center
Nashville, TN
4,000 nsf
40 Exhibitors
600 Attendees
Tennessee Public Health
Association Conference
Tennessee Public Health Association
www.tnpublichealth.org
Dorris Spain
Executive Director
615-646-3805
08/27/2008
08/29/2008
Cool Springs Marriott
Franklin, TN
projections not supplied
projections not supplied
800 Attendees
Pharmaceuticals
Florida Society of Health - Systems
Pharmacists Meeting
Florida Society of Health-Systems
Pharmacists
www.fshp.org
Pam White
Convention Planner
850-906-9333
08/01/2008
08/03/2008
Rosen Shingle Creek Resort
Orlando, FL
10,000 nsf
100 Exhibitors
1,100 Attendees
National Association of Chain Drug
Stores - Pharmacy
National Association of Chain Drug
Stores
www.nacds.org
John Davis
Manager, Exhibit Sales &
Marketing
703-549-3001
08/23/2008
08/27/2008
San Diego Convention Center
San Diego, CA
85,000 nsf
330 Exhibitors
3,000 Attendees
Police, Fire, Security & Emergency Services
American Correctional Association Litsa Deck
- Annual
Director
American Correctional Association 703-224-0000
www.aca.org
08/08/2008
08/13/2008
New Orleans Morial Convention
Center
New Orleans, LA
175,000 nsf
400 Exhibitors
3,000 Attendees
Association of Public - Safety
Communications Officials Conf. & Expo
Association of Public-Safety
Communications Officials International
www.apco2008.org/
Barbara Myers
Director
386-322-2500
08/03/2008
08/07/2008
Kansas City Convention Center
Kansas City, MO
33,700 nsf
337 Exhibitors
2,500 Attendees
Enforcement Expo
Cygnus Expositions
www.enforcementexpo.com/
Bob Luikens
Show Manager
952-808-3300
08/12/2008
08/13/2008
Columbus Convention Center
Columbus, OH
35,000 nsf
275 Exhibitors
2,500 Attendees
Fire-Rescue International
International Association of Fire Chiefs
www.iafc.org
Shannon Gilliland
Operations Manager
703-273-0911
08/14/2008
08/16/2008
Colorado Convention Center
Denver, CO
230,000 nsf
750 Exhibitors
15,000 Attendees
Midwest Security & Police
Conference/Expo
ROC Exhibitions
www.mspce.com/
Paul Niemiec
Project Manager
630-271-8210
08/12/2008
08/13/2008
Donald E. Stephens Convention
Center
Rosemont, IL
28,000 nsf
175 Exhibitors
2,300 Attendees
Tactical Response Expo East
Bobit Business Publishing
http://east.trexpo.com/
Courtney Silbiger
Event Manager
310-533-2400
08/27/2008
08/28/2008
Dulles Expo Center
Chantilly, VA
17,500 nsf
140 Exhibitors
2,000 Attendees
Printing, Graphics, Photography, Publishing
Recharger Magazine’s World Expo Patricia Ames
Recharger Magazine
Director of Global Events
www.rechargermag.com
702-505-9538
08/20/2008
08/22/2008
Mandalay Bay
Convention Center
Las Vegas, NV
60,000 nsf
250 Exhibitors
4,900 Attendees
Sporting Goods & Recreation
Florida Recreation & Park
Lori Womack
Association State Conf. & Trade Show Director of Professional
Florida Recreation & Park Association Development
www.frpa.org
850-878-3221
08/25/2008
08/29/2008
Walt Disney World Coronado
Springs Resort
Orlando, FL
18,000 nsf
200 Exhibitors
1,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
50 June 2008 Trade Show Executive www.TradeShowExecutive.com

Order your copy of the
5th Annual
CEIR Exhibition INDEX
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your show compares t others, what are the top-performing industries and which sectors are in transition.
Order your copy today at www.ceir.org
TSE’s Trade Show Locator
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Sporting Goods & Recreation (continued)
Outdoor Retailer Summer Market Alicia Keith
Nielsen Business Media
Director of Operations
www.outdoorretailer.com
949-226-5709
08/08/2008
08/11/2008
Salt Palace Convention Center
Salt Lake City, UT
435,000 nsf
1,000 Exhibitors
19,000 Attendees
Professional Golfers’ Association
Fall Expo
Reed Exhibitions
www.pgaexpo.com
Ed Several
Industry Vice President
203-840-5556
08/25/2008
08/27/2008
Mandalay Bay Convention
Center
Las Vegas, NV
projections not supplied
400 Exhibitors
6,000 Attendees
Roller Skating Association
International Convention
Roller Skating Association International
www.rollerskating.org
Pam McDonald
Convention & Chapter
Coordinator
317-347-2626
08/10/2008
08/14/2008
Sheraton Myrtle Beach
Myrtle Beach, SC
10,000 nsf
100 Exhibitors
500 Attendees
Toys, Hobbies, Gifts
Alberta Gift Show - Summer
George Little Management, LLC a dmg
world media business
www.albertagiftshow.com/
Brenda Harrison
Group Manager
416-385-1871
08/17/2008
08/20/2008
Northlands
Edmonton, AB
193,388 nsf
710 Exhibitors
13,393 Attendees
Buyers Market of American Craft -
Summer
The Rosen Group, Inc.
www.americancraft.com
Cristine Kloostra
Show Director
410-889-2933
08/02/2008
08/04/2008
Pennsylvania Convention Center
Philadelphia, PA
81,000 nsf
700 Exhibitors
5,000 Attendees
Canadian Gift & Tableware
Association Fall Gift Show
Canadian Gift & Tableware Association
www.cgta.org
Karen Bassels
Show Manager
416-679-0170 x1024
08/10/2008
08/14/2008
Toronto Congress Centre
Toronto, ON
421,000 nsf
1,000 Exhibitors
20,000 Attendees
Miami Beach Gift Show - August
Urban Expositions
www.urban-expo.com
Donna Guess
Vice President
678-285-3976
08/23/2008
08/26/2008
Miami Beach Convention Center
Miami, FL
50,000 nsf
500 Exhibitors
5,000 Attendees
Montreal Gift Show - August
George Little Management, LLC a dmg
world media business
www.montrealgiftshow.com/English/
index.html
Anita Schachter
Group Manager - Eastern
Shows
416-385-1880
08/24/2008
08/27/2008
Place Bonaventure
Montreal, QC
130,000 nsf
400 Exhibitors
10,000 Attendees
New York International Gift Fair -
Summer
George Little Management, LLC a dmg
world media business
www.nyigf.com
Dorothy Belshaw
NYIGF Director & SVP
914-421-3345
08/16/2008
08/21/2008
Jacob K. Javits Convention
Center
New York, NY
610,000 nsf
2,800 Exhibitors
40,000 Attendees
One of a Kind Wholesale Show
Merchandise Mart Properties, Inc.
www.mmart.com
Lisa Simonian
Managing Director of Marketing
312-527-7838
08/16/2008
08/19/2008
7 W New York
New York, NY
12,000 nsf
100 Exhibitors
10,000 Attendees
Orlando Gift Show - August
Urban Expositions
www.orlandogiftshow.com
Donna Guess
Vice President
678-285-3976
08/02/2008
08/05/2008
Orange County Convention
Center
Orlando, FL
60,000 nsf
600 Exhibitors
6,000 Attendees
Pittsburgh Gift Show
Coral Productions
www.westernnewyorkgiftshow.com
Patty Cartwright
Show Manager
585-254-2580
08/23/2008
08/26/2008
Pittsburgh Expo Mart
Monroeville, PA
60,000 nsf
80 Exhibitors
2,000 Attendees
Seattle Gift Show - Summer
George Little Management, LLC a dmg
world media business
www.seattlegift.com
Jenay Root
Show Manager
213-430-2311
08/16/2008
08/19/2008
Washington State Convention
Center
Seattle, WA
projections not supplied
800 Exhibitors
10,000 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
Continued on page 52
www.TradeShowExecutive.com Trade Show Executive June 2008 51

TSE’s Trade Show Locator
A unified voice for service contractors and
their partners in the exhibition industry.
Annual Summer Educational Conference
June 22 - 25 • Monterey Plaza Hotel & Spa, Monterey, CA
469.574.0698 • www.esca.org
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
Toys, Hobbies, Gifts (continued)
St. Louis Gift Show - August
Rosehill Enterprises
www.stlouisgiftshow.com
Larry Harris
President
513-861-1139
08/10/2008
08/12/2008
Gateway Convention Center
St. Louis, MO
20,000 nsf
100 Exhibitors
2,100 Attendees
Louisville Gift Show
Rosehill Enterprises
www.louisvillegiftshow.com/info.htm
Larry Harris
President
513-861-1139
08/24/2008
08/26/2008
Kentucky International
Convention Center
Louisville, KY
20,000 nsf
100 Exhibitors
2,100 Attendees
Travel, Hotels & Restaurants
IncentiveWorks
Robin Paisley
Rogers Publishing Limited
Director of Events
www.meetingscanada.com/
416-764-1635
08/19/2008
08/20/2008
Metro Toronto Convention
Center
Toronto, ON
52,000 nsf
700 Exhibitors
2,400 Attendees
Veterinary
CVC Central
Advanstar Veterinary Healthcare
Communications
www.cvccentral.com
Dot Theisen
Conference Manager
800-255-6864
08/23/2008
08/26/2008
Kansas City Convention Center
Kansas City, MO
47,600 nsf
275 Exhibitors
6,500 Attendees
ExpoZoo
The Pet Industry Joint Advisory
Council of Canada
www.pijaccanada.com
Roselyne Leveque
Events Coordinator
613-834-2111
08/24/2008
08/25/2008
Hotel des Seigneurs
St. Hyacinthe, QC
17,900 nsf
98 Exhibitors
977 Attendees
Western Pet Expo
The Pet Industry Joint Advisory
Council of Canada
www.pijaccanada.com
Roselyne Leveque
Events Coordinator
613-834-2111
08/17/2008
08/17/2008
Richmond Curling Club
Richmond, BC
8,000 nsf
72 Exhibitors
300 Attendees
Water, Energy & Power
Association of Diesel Specialists
International Convention & Trade Show
Association of Diesel Specialists
www.diesel.org
Rosemary Hall
Director of Meetings/Exhibits
816-361-6588
08/06/2008
08/10/2008
Wynn Las Vegas
Las Vegas, NV
14,500 nsf
50 Exhibitors
700 Attendees
Coal-Gen
PennWell
www.coal-gen.com
Richard Baker
VP, Domestic Power Generation
918-832-9286
08/13/2008
08/15/2008
Kentucky International
Convention Center
Louisville, KY
50,000 nsf
300 Exhibitors
3,000 Attendees
NAPE Expo Summer
NAPE
www.napeexpo.com
Christy Payne
Director
817-306-7171
08/27/2008
08/28/2008
George R. Brown Convention
Center
Houston, TX
70,000 nsf
700 Exhibitors
7,000 Attendees
Texas Propane Gas Association
Convention & Trade Show
Texas Propane Gas Association
www.txpropane.com
Debbie Simpson
Meeting Planner
800-325-7427
08/10/2008
08/13/2008
Westin La Cantera
San Antonio, TX
9,600 nsf
55 Exhibitors
300 Attendees
© 2008, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
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52 June 2008 Trade Show Executive www.TradeShowExecutive.com

The key to
business success
is no secret...
it’s SERVICE
At United, we feel so strongly about that
very concept, we included it in our name
United can provide cleaning, security and temp services anywhere,
anytime and for any size event.
Call us today and find out why over 1,500 hundred shows and events,
dozens of hotels as well as public facilities each year use United
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show and event industries, we are recognized by show managers
across America for providing great service and for being cost effective.
We understand your event has to be perfect. With United’s dedicated
staff available 24/7, we are committed to the success of your event.
Contact Richard Simon at United Service Companies
www.TradeShowExecutive.com Trade Show Executive June 2008 53

Industry Events
By Nicole Burnes, assistant editor July 2008
Sunday Monday Tuesday Wednesday Thursday friday saturday
1 2 3 4
5
7 8 9 10 12
Dr. Alan Greenspan, NBTA 2008
July 30 in Los Angeles.
Craig Ferguson, NBTA 2008
July 28 in Los Angeles.
13 9
14 15
17
18 19
Council of Engineering
and Scientific Society
Executives (CESSE) 2008
Annual Meeting
July 15-18, 2008
Marriott Renaissance
Center, Detroit, MI
Corporate Event
Marketing Association
(CEMA) Summit 2008
July 20-22, 2008
Red Rock Resort, Las
Vegas, NV
Convention Industry
Council (CIC)’s 2008
CMP Conclave
July 27-29, 2008
Hyatt Regency Vancouver,
Vancouver, BC
Las Vegas, NV
Detroit, MI
20 21 22 23
24
25 26
Exhibitor Appointed Contractor
Association (EACA) 10th
Annual Conference
July 28-29, 2008
Pennsylvania Convention
Center, Philadelphia, PA
Los Angeles, CA
National Business Travel
Association (NBTA) 2008
International Convention &
Exposition
July 27-30, 2008
Los Angeles Convention
Center, Los Angeles, CA,
Viscasillas
Destination Marketing
Association International
(DMAI) 94th Annual
Convention
July 28-30, 2008
Caesars Palace,
Las Vegas, NV
International Association
of Assembly Managers
(IAAM) 83rd Annual
Conference & Trade Show
July 25-29, 2008
Anaheim Convention
Center, Anaheim, CA
TS 2 2008—Total
Solutions Marketing for
the Exhibit and Event
Professional
July 28-31, 2008
Pennsylvania Convention
Center, Philadelphia, PA
Anaheim, CA
27 28 29 30 31
31
More Details
Council of Engineering and Scientific
Society Executives (CESSE) 2008
Annual Meeting
July 15-18, 2008
Marriott Renaissance Center, Detroit, MI
www.cesse.org
Event management: CESSE, (952) 838-3268
Corporate Event Marketing Association
(CEMA) Summit 2008
July 20-22, 2008
Red Rock Resort, Las Vegas, NV
www.cemaonline.com
Event management: CEMA, (512) 310-8330
International Association of Assembly
Managers (IAAM) 83rd Annual
Conference & Trade Show
July 25-29, 2008
Anaheim Convention Center, Anaheim, CA
www.iaam.org
Event management: IAAM (972) 906-7441
Vancouver, BC
Convention Industry Council (CIC)’s
2008 CMP Conclave
July 27-29, 2008
Hyatt Regency Vancouver, Vancouver, BC
www.conventionindustry.org
Event management: CIC, (202) 429-8634
National Business Travel Association
(NBTA) 2008 International Convention
& Exposition
July 27-30, 2008
Los Angeles Convention Center, Los Angeles, CA,
www.nbtaconvention.org
Event management: NBTA, (703) 684-0836
Exhibitor Appointed Contractor
Association (EACA) 10th Annual
Conference
July 28-29, 2008
Pennsylvania Convention Center, Philadelphia, PA
www.eaca.com
Event management: EACA, (541) 317-8768
** In conjunction with TS 2 2008
Destination Marketing Association
International (DMAI) 94th Annual
Convention
July 28-30, 2008
Caesars Palace, Las Vegas, NV
www.destinationmarketing.org
Event management: DMAI, (202) 296-7888
TS 2 2008—Total Solutions Marketing
for the Exhibit and Event Professional
July 28-31, 2008
Pennsylvania Convention Center, Philadelphia, PA
www.ts2show.com
Event management: National Trade Productions
(703) 683-8500
Bludworth
Who’s Where
n Craig Ferguson, host of The Late, Late Show
on CBS, is the keynote speaker for Monday’s General
Session at the NBTA 2008 International Convention &
Exposition July 28 in Los Angeles.
n Dr. Alan Greenspan, chairman of the United
States Federal Reserve Board from 1987-2006, is the
keynote speaker for the closing General Session at
the NBTA 2008 International Convention & Exposition
July 30.
n Ana Maria Viscasillas, president & CEO of the
Puerto Rico Convention Bureau, will be speaking during
the “New & Dynamic Sales Approaches” session at the
DMAI 94th Annual Convention July 30.
n Aaron Bludworth, president of ESCA, will present
at the “Show Behind the Show” session at TS 2 2008
July 28 in Philadelphia.
54 June 2008 Trade Show Executive www.TradeShowExecutive.com

www.TradeShowExecutive.com Trade Show Executive June 2008 55

People
Timothy
McGuinness,
executive director of
NYC & Company, will
become the staff vice
president of business
development for the
International Council
Tim McGuinness of Shopping Centers
(ICSC) on June 2. Prior
to NYC & Company, McGuinness spent
17 years with Reed Exhibitions and its
predecessor Cahners Exposition Group.
He rose to the rank of vice president
of operations at Reed. There was no
immediate word from NYC & Company
on who would replace McGuinness.
Reach him at (646) 728-3800 or
tmcguinness@icsc.org
Andy Tompkins has taken on the
additional role of show director for
Nielsen Business Media’s Interbike events
and the Health+Fitness Business Expo &
Conference. Tompkins was given the formal
title of group show director for Action
Sports Retailer (ASR), Cycling and Fitness
Groups at Nielsen Business Media.
Tompkins will take over the Interbike
International Bicycle Expo and OutDoor Demo
shows produced by Nielsen’s Interbike
unit and will continue as show director
for ASR. Lance Camisasca, who left
Interbike in January to form Lifeboat
Solutions, will continue as a consultant
to the Interbike events. Reach Andy at
(949) 226-5712 or andy.tomkins@nielsen.
com; Lance at (949) 444-8805 or lance@
lifeboatsolutions.com
Steel, Payne Named EVPs by dmg
By Hil Anderson, senior editor
San Francisco, CA - Alan Steel was
named executive vice president of
Business-to-Retail, dmg world media
(B2R), a division formed after dmg
completed the acquisition of GLM last
October. The B2R division unites GLM’s
operations with all of dmg world media’s
North American gift business on the West
coast and in Canada, and the Surf Expo
group. Prior to this appointment, Steel
was executive vice president and partner,
GLM.
Another top GLM executive, Jack
Withiam, was named senior vice
president and general counsel of dmg
world media, while George “Jeff”
Little II will remain as a strategic adviser
to Steel. All of them will remain based at
the GLM office in White Plains, NY.
The company also promoted
Duncan Payne to the newly created
position of executive vice-president,
business development where he will assist
in the planning of show launches and
Alan Steel
Jack Withiam
acquisitions.
Payne, who launched Fitness Expo
and also worked with various dmg shows
and publications in the United Kingdom,
was most recently regional vice president
for dmg’s Home Interest North America
group. He will remain in the Toronto
office.
Mike Cooke, CEO of dmg and also
the chairman and president of GLM, said
the moves announced May 20 reflected
a thorough recruiting process that took
place after the GLM acquisition. dmg
world media produces 300 trade shows,
consumer shows and fairs each year
and publishes 45 related magazines,
newspapers, directories and market
reports.
Reach Alan at (914) 421-3200 or
alan_steel@glmshows.com; Jack at (914)
421-3200 or jack_withiam@glmshows.
com; Jeff at (914) 421-3200 or jeff_little@
glmshows.com; Duncan at (416) 385-1880
or duncanpayne@dmgworldmedia.com
Jeff Little
Duncan Payne
Nielsen Business Media moved Brian
Pagel, vice president of its Apparel
Group, into a new position as vice
president of the Kitchen and Bath Group.
Pagel replaced Cory Smith and took over
management of the Kitchen/Bath Industry
Show & Conference (K/BIS) and the Kitchen
& Bath Business (K+BB) publication.
Pagel joined Nielsen in 1998 and was
named group show director for Imprinted
Sportswear Shows in 2005. He became vice
president of the Apparel Group last year.
Reach Brian at (770) 291- 5409 or brian.
pagel@nielsen.com
Steve Basnett was
promoted to the newly
created position of
director, trade shows
and events where he
will be responsible
for the Canadian
Security Association’s
Steve Basnett (CANASA) four
annual shows. Steve
has been with CANASA for two years,
previously as show manager, and has been
in the industry for 18 years. CANASA
organizes four regional shows under the
Security Canada brand. Reach Steve at (905)
513-0622, ext. 224, or sbasnett@cansa.org
Christina Pappas was named director
of conventions and meetings at the
Specialty Graphic Imaging Association.
She replaced Sylvia Hall, who
retired in February. Pappas was most
recently working as an independent
meetings consultant for associations and
corporations. Her career in the meetings
and conventions industry has spanned
more than 20 years with organizations
such as the American Diabetes
56 June 2008 Trade Show Executive www.TradeShowExecutive.com

People
Association and American Counseling
Association. Reach Christina at (703)
359-1364 or cpappas@sgia.org
Courtesy Associates, a subsidiary of
SmithBucklin, hired Ellen Shortill
as a senior project manager. She will
take part in strategic planning for the
Washington meeting planning firm and
will also direct all aspects of the Fuel Cell
Seminar & Exposition, TRICARE Military
Health System Conference and the TRICARE
Communications &
Customer Service
Conference. Shortill
was most recently
director of meetings
for the Optical
Society of America.
Reach Ellen at (800)
Ellen Shortill 647-4689 or shortill@
courtesyassoc.com
Paul Dillman and Ashley Walker
were added to the sales staff for Action
Sports Retailer (ASR) as account executives.
Dillman was previously with Outdoor
Retailer where he helped create outdoor
lifestyle events. Walker was most recently
with Advanstar Communications where
she worked on the MAGIC brand. She
was previously with the POOL show.
Reach Ashley at (949) 226-5752 or ashley.
walker@nielsen.com; Paul at (949)
226-5751 or paul.dillman@nielsen.com
Susan Sarfati will step down August
31 from her dual role at the American
Society of Association Executives
(ASAE) and The Center for Association
Leadership. Sarfati is executive vice
president of ASAE and president and
CEO of The Center for Association
Leadership, the ASAE-affiliated
educational program for association
executives. She has been involved with the
ASAE for more than 14 years. Sarfati did
not reveal her immediate plans and there
was no immediate decision by the ASAE
on how or if the twin vacancies would be
filled. Reach Susan at (202) 326-9526 or
ssarfati@asaecenter.org; John Graham,
ASAE president and CEO, at (202)
626-2741 or jgraham@asaecenter.org
Melvin Tennant was named president
and CEO of Meet
Minneapolis on April
23 after holding the
job in an interim
capacity since
November. Tennant
replaced Greg Ortale,
who resigned last Fall
Melvin Tennant to become head of
the Greater Houston
Convention & Visitors Bureau. He had
been senior vice president of innovation
and operations for Meet Minneapolis
when he first stepped into Ortale’s job.
Minneapolis is the latest stop for Tennant
in a 25-year career that has included stints
as executive director of the San Antonio
Convention & Visitors Bureau; CEO
of the Oakland Convention & Visitors
Bureau and Visit Charlotte. He has also
been active in the American Society of
Association Executives and Meeting
Professionals International. Reach
Melvin at (612) 767-8000 or melvint@
meetminneapolis.com
Tanya Hall of the Philadelphia
Convention & Visitors
Bureau (PCVB) was
the recipient of Black
Meetings and Tourism
Magazine’s 2008
APEX Award for
Distinguished Service.
Hall is executive
Tanya Hall
director of the
bureau’s Philadelphia
Multicultural Affairs
Congress. The PCVB said multicultural
tourism, meetings and conventions
are a $1 billion annual business in the
city. Reach Tanya at (215) 636-4433 or
tanyah@pcvb.org
Index to Advertisers
Boston Convention Marketing Center
www.AdvantageBOSTON.com . . . . . . . . . . . . . . . .p.5 & 7
Center for Exhibition Industry
Research (CEIR)
www.ceir.org ..............................p.27
Chicago Convention & Tourism Bureau
www.choosechicago.com . . . . . . . . . . . . . . . . . . .Cover 4
Event Technology Expo @ HSMAI’s
Affordable Meetings
www.affordablemeetings.com/ete ...............p.55
Freeman
www.freemanco.com . . . . . . . . . . . . . . . . . . . . . . . . . p.9
GES Exposition Services
www.ges.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.23
The Jordan, Edmiston Group, Inc. (JEGI)
www.jegi.com . . . . . . . . . . . . . . . .p.14, 15, 16, 17, 18, 19
Las Vegas Convention &
Visitors Authority
www.lasvegas24hours.com ..................Cover 2
Renaissance Schaumburg
Hotel & Convention Center (IL)
www.renaissanceschaumburg.com. ..............p.39
Sevierville Events Center (TN)
www.seviervilleeventcenter.com. ...........p.3 & Insert
SMART-reg International, Inc.
www.SMART-reg.com. .....................Cover 3
SMG
www.smgworld.com .........................p.21
Donald E. Stephens Convention Center (IL)
www.rosemont.com . . . . . . . . . . . . . . . . . . . . . . . . . p.13
Trade Show Executive Gold 100 Gala & Summit
www.tradeshowexecutive.com. ..........p.29, 30 & 31
Ungerboeck Systems International, Inc.
www.ungerboeck.com .......................p.11
United Service Companies
www.unitedhq.com. .........................p.53
www.TradeShowExecutive.com Trade Show Executive June 2008 57

Parting shots
Hilton Cancun Makes a Splash
with Site Inspection
The Executive Committee of the Hilton Cancun Golf & Spa
Resort recently met with representatives from Sundance Spas in
the hotel’s hot tub to splash around ideas on how the resort could
deliver an outstanding program for Sundance Spa’s conference in
January 2009.
A Class Act
Sam Lippman (left) with Malcolm Boyce (right), teaching the
Exhibition Marketing and Management class at the University
of the West Indies / Graduate School of Business in Trinidad.
Back on U.S. soil, Lippman is president and founder of integrated
show management & marketing (ism 2 ) in Arlington, VA and is an
adjunct lecturer at George Washington University in Washington,
DC.
The Epitome of Italian Elegance
Italian film star Sophia Loren takes a test drive of the 2008 Vespa
at BikeAsia held in April at the Singapore Expo Convention &
Exhibition Centre. Loren, along with other dignitaries, also cut the
ribbon, signalling the opening of the first international trade show
in Singapore dedicated to bicycles, motorcycles, accessories and
components.
Strategic Insights
A panel of experts shared exhibition industry developments and
best practices at UFI’s Open Seminar in the Middle East April 16-18
in Amman, Jordan. From left to right: Vincent Gerard, managing
director, UFI; Ahmad Humaid Al Mazrouie, managing director
of ADNEC; Cliff Wallace, UFI president and managing director
of the Hong Kong Convention & Exhibition Centre; and Ahmed
Saleh Baabood, vice chairman, Oman International Trade &
Exhibitions (OITE), Oman.
A Grand Entrance
Ibrahim Al Khaldi (center) and his wife (left) Kholod Alarashi
join Linda Braue (right), TSE’s advertising manager, at a dinner
during the UFI Open Seminar in the Middle East. The event was
held at the Grand Hyatt Amman in Jordan. Al Khaldi is regional
manager for the Middle East/African region/UAE for UFI, the
Global Association of the Exhibition Industry.
58 June 2008 Trade Show Executive www.TradeShowExecutive.com

Always Ten Steps Ahead
As one of your most important business
processes, your show registration should run
smoothly, strengthen your relationship with
your exhibitors and attendees, provide tracking
information and rich data, and also help grow
your show and its profits. With innovative
custom solutions and legendary service, no
one offers a registration and lead retrieval
system at the level of SMART-reg
International. No matter what registration
system you use today, we know we can
improve it with new technology,
increased efficiencies and better
service. Call or email me today to
explore some new ideas.
Arnie Roberts,
President & CEO
(888) 999-9169
arnie@SMART-reg.com
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Visit www.SMART-reg.com or call (888) 999-9169
www.TradeShowExecutive.com Trade Show Executive June 2008 59

Here, man and nature perfectly complement one another.
Chicago boasts 57 acres of green space on its Museum Campus, 31 miles of
gorgeous lakefront and hundreds of beautifully maintained parks. Plus, the new
McCormick Place West features its own lush rooftop garden, so any attendee can
take a minute to stop and smell the roses. Make no little plans ṢM Choose Chicago.
choosechicago.com
60 June 2008 Trade Show Executive www.TradeShowExecutive.com