the June 2008 Issue in PDF Format - Trade Show Executive
the June 2008 Issue in PDF Format - Trade Show Executive
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<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>®<br />
News, Views and Tools for <strong>Trade</strong> <strong>Show</strong> and Event <strong>Executive</strong>s <strong>June</strong> <strong>2008</strong><br />
Gary<br />
Shapiro<br />
A Lead<strong>in</strong>g Advocate<br />
for <strong>the</strong><br />
<strong>Trade</strong> <strong>Show</strong> Industry<br />
TRENDING<br />
& SPENDING<br />
Corporate America, Not<br />
Consumers, Is Keep<strong>in</strong>g<br />
<strong>the</strong> Economy Humm<strong>in</strong>g<br />
INNOVATION<br />
AWARDS<br />
TSE Honors Seven Firms<br />
That Defied Tradition<br />
SPECIAL REPORT<br />
Part I of a Ten-Part Series<br />
on Attendance Promotion<br />
Gary Shapiro<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Your job can be a challenge. The Las Vegas Convention and Visitors<br />
Authority helps tradeshow producers and show managers look like<br />
heroes. Call 702-892-0711 or visit LVCVA.com and save <strong>the</strong> day.<br />
2 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Job Title: ____LVCVA___Publication Name: __<strong>Trade</strong>show <strong>Executive</strong><br />
R&R Job#: ___41665___Date: __04.19.06_Size __8.625 x 11.25”_______<br />
Th<strong>in</strong>k Special Event Facilities Are All Alike?<br />
Prepare To Expand Your View...<br />
Every aspect of <strong>the</strong> Sevierville Events Center was designed<br />
with you, <strong>the</strong> event planner, <strong>in</strong> m<strong>in</strong>d. Nestled at <strong>the</strong> base of<br />
<strong>the</strong> Great Smoky Mounta<strong>in</strong>s, <strong>the</strong> event center sets <strong>the</strong><br />
standard for <strong>the</strong> specialized needs of competitions, trade<br />
and retail shows, and o<strong>the</strong>r group events. A 108,000 squarefoot<br />
exhibit hall, and a 19,000 square-foot ballroom/exhibit annex, plus pre-function space and<br />
outdoor exhibit area, will accommodate events of all sizes with ease.<br />
For <strong>in</strong>formation, please call 865 -868-1553 or<br />
visit www.SeviervilleCVB.com or www.SeviervilleEventsCenter.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 3
TM<br />
<strong>June</strong> <strong>2008</strong><br />
VOLUME 9 NUMBER 6<br />
Cover Story<br />
24<br />
Gary Shapiro<br />
As head of <strong>the</strong> powerful<br />
Consumer Electronics<br />
Association and <strong>the</strong> nation’s<br />
largest annual trade show,<br />
Gary Shapiro is one of <strong>the</strong><br />
most recognized names <strong>in</strong> <strong>the</strong><br />
electronics <strong>in</strong>dustry, <strong>the</strong> trade<br />
show bus<strong>in</strong>ess and on Capitol<br />
Hill. What is beh<strong>in</strong>d his legendary<br />
drive and accomplishments?<br />
Feature<br />
32 Seven Companies W<strong>in</strong><br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong> Innovation Awards<br />
See how this year’s recipients are<br />
defy<strong>in</strong>g tradition and advanc<strong>in</strong>g <strong>the</strong><br />
<strong>in</strong>dustry.<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 40<br />
24<br />
Special Report<br />
40 Part 1 of a 10-Part<br />
Series on Attendance<br />
Promotion: The NAMM<br />
<strong>Show</strong> Grows by Tweaks<br />
& Bounds<br />
The struggl<strong>in</strong>g economy,<br />
budget woes and high<br />
gas prices are cutt<strong>in</strong>g <strong>in</strong>to<br />
attendance growth. <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> News Editor<br />
Sandi Ca<strong>in</strong> takes a look at<br />
how <strong>the</strong> NAMM <strong>Show</strong> bucked<br />
<strong>the</strong> trends and achieved<br />
solid attendance growth,<br />
beg<strong>in</strong>n<strong>in</strong>g with a new restrictive<br />
attendance policy.<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
2005<br />
32<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, The Gold Standard<br />
W<strong>in</strong>ner of:<br />
• GRAND AWARD, Best<br />
Design & Illustration<br />
• Best Column<br />
• Best Feature Series Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best News Writ<strong>in</strong>g<br />
• Best Feature Writ<strong>in</strong>g<br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Redesign<br />
• Most Improved Magaz<strong>in</strong>e<br />
• Best Cover<br />
© <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, Inc. All rights reserved. Contents may not be reproduced, stored <strong>in</strong> a retrieval<br />
system or transmitted <strong>in</strong> any form or by any means without <strong>the</strong> written permission of <strong>the</strong> publisher.<br />
• GRAND AWARD, Best Writ<strong>in</strong>g<br />
• Best Overall <strong>Issue</strong><br />
• Best How-To Writ<strong>in</strong>g<br />
• Best Design<br />
• Best Cover<br />
4 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
I CHALLENGE YOU<br />
to put Boston to <strong>the</strong> test<br />
Governor Deval Patrick<br />
Massachusetts<br />
2007<br />
CONVENTION<br />
CENTER OF<br />
THE YEAR<br />
COME TO BOSTON AND PREPARE TO BE IMPRESSED.<br />
• Accessibility: More qualified attendees with<strong>in</strong> two hours than any o<strong>the</strong>r convention city.<br />
• Flexibility: Plan and configure your event more ways than you thought possible.<br />
• Capability: Tools and technology to make every event spectacular.<br />
• Service: Customer service staff completely committed to your satisfaction.<br />
• Boston: A world-class comb<strong>in</strong>ation of history, culture, nightlife, shopp<strong>in</strong>g and more.<br />
Arrange your special V.I.P. Challenge site visit.<br />
www.AdvantageBOSTON.com/challenge<br />
BOSTON. MAKING CONVENTION HISTORY.<br />
The Massachusetts Convention Center Authority owns and operates <strong>the</strong> Boston Convention & Exhibition Center and <strong>the</strong> Hynes Convention Center.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 5
Contents<br />
TM<br />
<strong>June</strong> <strong>2008</strong><br />
Member of:<br />
8 News<br />
• New York City’s Pier 94 to<br />
Expand<br />
• Anaheim Convention Center<br />
Sifts Through Expansion<br />
Proposals<br />
• Wynn Resorts Plans Two New<br />
Las Vegas Hotels<br />
• TSEA Names New Management<br />
• Suntec Awards Scholarships<br />
to UNLV students<br />
14 Trend<strong>in</strong>g & Spend<strong>in</strong>g<br />
Corporate America and <strong>Trade</strong><br />
<strong>Show</strong>s Keep <strong>the</strong> Economy Humm<strong>in</strong>g<br />
20 Incubator<br />
Investment Expo Increases<br />
Global Audience through<br />
Webcasts<br />
22 <strong>Issue</strong>s & Answers<br />
The Pros and Cons of Rotat<strong>in</strong>g<br />
Your <strong>Show</strong><br />
54 Industry Events<br />
43 ZOOM – TSE’s<br />
<strong>Trade</strong> <strong>Show</strong> Locator<br />
54 Industry Events<br />
56 People<br />
58 Part<strong>in</strong>g Shots<br />
57 Index to Advertisers<br />
TSE’s <strong>2008</strong> EDITORIAL advisory board<br />
• Jack Chalden, Pr<strong>in</strong>cipal, BD Metrics<br />
• Cris Levy, Manag<strong>in</strong>g Partner,<br />
Encore Media Partners<br />
• Sam Lippman, Producer, ECEF<br />
and Large <strong>Show</strong> Roundtable<br />
• Lori Marker, Director of Meet<strong>in</strong>g<br />
Management, National Athletic<br />
Tra<strong>in</strong>ers’ Association<br />
• Phil McKay, President and CEO,<br />
PPM Media<br />
“<br />
S<strong>in</strong>ce an estimated two<br />
thirds of <strong>the</strong> major events will<br />
have been staged <strong>in</strong> <strong>the</strong> first<br />
half of <strong>the</strong> year, now only a<br />
month away, <strong>the</strong> die has been<br />
significantly cast. Substantial<br />
shifts <strong>in</strong> <strong>2008</strong> performance are<br />
less likely to be significant.<br />
”<br />
Jack Chalden<br />
VP, bus<strong>in</strong>ess devt. & <strong>in</strong>dustry relations<br />
BDMetrics, Inc.<br />
43<br />
• Colette O’Donnell, Group Controller,<br />
Advanstar, Inc.<br />
• Henry M. Schaffer, Esq., Jenner & Block<br />
• Frank Stasiowski, President,<br />
PSMJ Resources, Inc. and Metalcon<br />
International<br />
• Lu<strong>the</strong>r Villagomez, General Manager,<br />
George R. Brown Convention Center<br />
• Mark Zimmerman, General Manager,<br />
Georgia World Congress Center<br />
Change of Address and New Subscriptions:<br />
Richard Magaña, Circulation Manager, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e,<br />
P.O. Box 16435, North Hollywood, CA 91615. • Phone: (818) 286-3152 • Toll-Free Fax: (877) 483-8912.<br />
E-mail: subscribe@tradeshowexecutive.com.<br />
Subscriptions are free to qualified show management executives who fit <strong>the</strong> criteria and sign a qualification<br />
card annually. All o<strong>the</strong>rs may purchase an annual subscription for $99. ($129 <strong>in</strong> Canada and Mexico; $149<br />
overseas.) S<strong>in</strong>gle copies: $14.95 per issue; World’s Top Convention Centers Directory is $99.00<br />
EDITORIAL & PUBLISHING HEADQUARTERS:<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, 2121 Palomar Airport Rd.,<br />
Suite 220, Carlsbad, CA 92011.<br />
Tel.: (760) 929-9666. Fax: (877) 483-8912.<br />
EDITORIAL & RESEARCH<br />
Vice president/Publisher & Editor:<br />
Darlene Gudea (760) 929-9666<br />
darlenegudea@tradeshowexecutive.com<br />
Editor-at-large:<br />
Carol Andrews (562) 505-7903<br />
carolandrews@tradeshowexecutive.com<br />
Senior Editor:<br />
Hil Anderson (760) 929-9615<br />
handerson@tradeshowexecutive.com<br />
Senior Editor, News & Directories:<br />
Renee Di Iulio (310) 939-0197<br />
reneediiulio@tradeshowexecutive.com<br />
News Editor:<br />
Sandi Ca<strong>in</strong> (949) 497-2680<br />
sandica<strong>in</strong>@tradeshowexecutive.com<br />
senior Economist:<br />
Frank Chow (760) 929-9666<br />
frankchow@tradeshowexecutive.com<br />
Assistant Editor:<br />
Nicole Burnes (760) 929-9604<br />
nburnes@tradeshowexecutive.com<br />
Manag<strong>in</strong>g Editor, ZOOM, The <strong>Trade</strong> <strong>Show</strong> Locator:<br />
V<strong>in</strong>ce Battaglia(702) 839-8181<br />
v<strong>in</strong>ce@<strong>the</strong>tradeshowcalendar.com<br />
Columnists:<br />
Bob Dallmeyer (323) 934-8300<br />
bdallmeyer@tradeshowexecutive.com<br />
Raúl de la Cerda, Editor <strong>in</strong> Chief,<br />
másexpos magaz<strong>in</strong>e, editorial@nuestromundogm.com<br />
SALES & MARKETING<br />
Vice President/associate Publisher:<br />
Irene Sperl<strong>in</strong>g (818) 990-1080<br />
irenesperl<strong>in</strong>g@tradeshowexecutive.com<br />
Advertis<strong>in</strong>g manager:<br />
L<strong>in</strong>da Braue (310) 792-6081<br />
l<strong>in</strong>dabraue@tradeshowexecutive.com<br />
Director of events:<br />
Diane Bjorklund (630) 312-8915<br />
dbjorklund@tradeshowexecutive.com<br />
Art Director & Production Manager:<br />
Tony MacAllister (760) 929-9564<br />
tmacallister@tradeshowexecutive.com<br />
technology & design manager:<br />
Ricky Bello (312) 617-8675<br />
rbello@tradeshowexecutive.com<br />
BOARD OF DIRECTORS:<br />
Rick Simon, Chairman of <strong>the</strong> Board<br />
Mark Feldman, President<br />
Joan Feldman, Vice President<br />
Darlene Gudea, Vice President<br />
6 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
2007<br />
CONVENTION<br />
CENTER OF<br />
THE YEAR<br />
WHY BRING YOUR<br />
EVENT TO BOSTON?<br />
BECAUSE THERE’S ONLY ONE WAY<br />
TO DESCRIBE OUR<br />
CONVENTION FACILITIES:<br />
WICKED AWESOME.<br />
FLEXIBILITY AND CAPABILITY.<br />
Boston is <strong>the</strong> choice of meet<strong>in</strong>g planners across North America for large events,<br />
thanks to its award-w<strong>in</strong>n<strong>in</strong>g facilities and <strong>in</strong>credible capabilities. The Boston Convention<br />
& Exhibition Center and <strong>the</strong> Hynes Convention Center were designed with your needs<br />
<strong>in</strong> m<strong>in</strong>d, from fully customizable exhibition and meet<strong>in</strong>g spaces, to free wireless<br />
Internet access, and much more. Or as we like to say, “moah.” Arrange your site visit<br />
today. Call 877-393-3393 or visit www.AdvantageBOSTON.com.<br />
BOSTON. MAKING CONVENTION HISTORY.<br />
The Massachusetts Convention Center Authority owns and operates <strong>the</strong> Boston Convention & Exhibition Center and <strong>the</strong> Hynes Convention Center.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 7
News<br />
NYC’s Pier 94 to<br />
Expand; Seeks Mid-<br />
Sized <strong>Trade</strong> <strong>Show</strong>s<br />
By Hil Anderson, senior editor<br />
New York, NY - New York City’s Pier 94<br />
will be expanded to 355,000 square feet<br />
of exhibit and conference space under<br />
a plan announced April 23 by <strong>the</strong> New<br />
York City Economic Development Corp<br />
(NYCEDC).<br />
Merchandise Mart Properties,<br />
Inc. (MMPI) and its parent company,<br />
Vornado Realty Trust, will carry out <strong>the</strong><br />
redevelopment and expansion of <strong>the</strong><br />
property. The companies will <strong>the</strong>n lease<br />
<strong>the</strong> property for 49 years with two 25-year<br />
extensions.<br />
“This new, expanded facility will<br />
enable us to accommodate more of <strong>the</strong><br />
mid-sized trade shows that we know<br />
want to come to New York City,” said<br />
Seth P<strong>in</strong>sky, NYCEDC president.<br />
Pier 94, located on Manhattan’s<br />
West Side, currently features 175,000<br />
square feet of prime exhibit space<br />
and plays host to a number of events,<br />
<strong>in</strong>clud<strong>in</strong>g components of <strong>the</strong> multivenue<br />
New York International Gift Fair,<br />
The Armory <strong>Show</strong> and <strong>the</strong> Architectural<br />
Digest Home Design <strong>Show</strong>. Current events<br />
booked at Pier 94 will cont<strong>in</strong>ue dur<strong>in</strong>g<br />
construction.<br />
“Convention bus<strong>in</strong>ess, <strong>in</strong>clud<strong>in</strong>g trade<br />
and consumer shows, last year drew nearly<br />
4 million visitors to <strong>the</strong> city and <strong>in</strong>jected<br />
$4.32 billion <strong>in</strong>to <strong>the</strong> local economy,”<br />
P<strong>in</strong>sky said. “This new, expanded facility<br />
will allow us to w<strong>in</strong> a greater share of this<br />
multi-billion dollar bus<strong>in</strong>ess.”<br />
P<strong>in</strong>sky said <strong>the</strong> expanded facility would<br />
host an estimated 40 trade shows and draw<br />
300,000 attendees annually <strong>in</strong> 2013.<br />
The $100 million project will<br />
expand <strong>the</strong> Pier 94 facility to <strong>in</strong>clude <strong>the</strong><br />
neighbor<strong>in</strong>g Pier 92. A 60,000 square-foot<br />
logistics center will be located on Pier<br />
92 and will accommodate load<strong>in</strong>g and<br />
unload<strong>in</strong>g as well as storage and o<strong>the</strong>r<br />
back-of-<strong>the</strong>-house functions.<br />
“The project will <strong>in</strong>clude<br />
approximately 125,000 square feet of<br />
trade show space on <strong>the</strong> ground floor and<br />
Talley Management Group Selected to Manage CIC<br />
By Hil Anderson, senior editor<br />
Wash<strong>in</strong>gton, DC –<br />
The Convention<br />
Industry Council<br />
(CIC) selected Talley<br />
Management Group,<br />
Inc. (TMG) as its<br />
new management<br />
firm. The association<br />
will be run out of<br />
TMG’s office <strong>in</strong><br />
Alexandria, Va.<br />
Gregg Talley<br />
TMG was selected <strong>in</strong> an extensive<br />
search process. Former CIC President<br />
Mary Power announced her resignation<br />
a year ago. (See <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>,<br />
The Vault, May 29, 2007).“Based<br />
on our strategic plann<strong>in</strong>g process<br />
begun <strong>in</strong> December 2007, <strong>the</strong> board<br />
identified <strong>the</strong> key attributes needed<br />
<strong>in</strong> our management partner,” said<br />
Brenda Anderson, chair of <strong>the</strong> CIC<br />
board. “TMG exceeds <strong>the</strong>se required<br />
parameters.”<br />
TMG manages 22 national and<br />
<strong>in</strong>ternational associations. “We<br />
are honored to serve CIC and, by<br />
extension, <strong>the</strong> <strong>in</strong>dustry,” said Gregg<br />
second level of Pier 92, 85,000 square<br />
feet on Pier 94, and 145,000 square feet<br />
<strong>in</strong> <strong>the</strong> completely rebuilt head house,” <strong>the</strong><br />
NYCEDC said <strong>in</strong> its announcement.<br />
By comparison, <strong>the</strong> Jacob K. Javits<br />
Convention Center has 760,000 square<br />
feet of prime exhibit space but is <strong>in</strong> need<br />
of renovation and has no firm plans for<br />
Talley, president of TMG. “We look<br />
forward to this partnership and to<br />
grow<strong>in</strong>g <strong>the</strong> CIC.”<br />
The Convention Industry Council’s<br />
32 member organizations <strong>in</strong>clude<br />
IAEE, SISO, PCMA, ESCA and TSEA.<br />
Collectively, <strong>the</strong> member associations<br />
represent more than 103,500 <strong>in</strong>dividuals<br />
and 17,300 companies <strong>in</strong>volved <strong>in</strong> <strong>the</strong><br />
meet<strong>in</strong>gs, conventions and exhibitions<br />
<strong>in</strong>dustry. The CIC sponsors <strong>the</strong> Certified<br />
Meet<strong>in</strong>g Professional (CMP) and<br />
APEX (Accepted Practices Exchange)<br />
programs for exhibition <strong>in</strong>dustry<br />
professionals. There are over 14,000<br />
professionals worldwide with <strong>the</strong> CMP<br />
designation. The CIC is also well known<br />
for its Hall of Leaders award gala, which<br />
<strong>in</strong>cludes recognition pavilions <strong>in</strong> <strong>the</strong><br />
Walter Wash<strong>in</strong>gton Convention Center<br />
<strong>in</strong> Wash<strong>in</strong>gton, DC and McCormick<br />
Place <strong>in</strong> Chicago. <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
columnist Bob Dallmeyer was <strong>in</strong>ducted<br />
<strong>in</strong>to CIC’s Hall of Leaders <strong>in</strong> 2006.<br />
Reach Brenda Anderson at (312)<br />
673-4902 or brenda_anderson@site-<strong>in</strong>tl.<br />
org; Gregg Talley at (856) 423-7222<br />
x218 or gtalley@talley.com<br />
On <strong>the</strong> waterfront. New York’s Pier 94 will soon boast ano<strong>the</strong>r 355,000 square feet of exhibit space<br />
under a $100 million expansion plan. The goal of <strong>the</strong> project is to host more mid-sized trade shows and<br />
o<strong>the</strong>r events.<br />
expansion <strong>in</strong> effect.<br />
The new facility will also have three<br />
separate entrances, and a public esplanade<br />
will provide attendees with views of <strong>the</strong><br />
city’s harbor and waterfront.<br />
Reach Mark Falanga, senior vice<br />
president, MMPI, at (800) 677-6278 or<br />
mfalanga@mmart.com<br />
Cont<strong>in</strong>ued on page 10<br />
8 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Make your show <strong>the</strong><br />
best part of <strong>the</strong>ir day.<br />
Your exhibitors are juggl<strong>in</strong>g a lot of tasks. As much as <strong>the</strong>y’d like to devote <strong>the</strong>ir full attention to event<br />
plann<strong>in</strong>g, <strong>the</strong>y don’t have that luxury. With Freeman OnL<strong>in</strong>e, you give your exhibitors an easy tool for<br />
keep<strong>in</strong>g everyth<strong>in</strong>g under control. In o<strong>the</strong>r words, you’re giv<strong>in</strong>g <strong>the</strong>m a better show experience.<br />
With onl<strong>in</strong>e tools to guide <strong>the</strong>m through every step of <strong>the</strong> order<strong>in</strong>g process, Freeman OnL<strong>in</strong>e keeps <strong>the</strong><br />
chaos at bay.<br />
Contact your Freeman representative to f<strong>in</strong>d out how<br />
you can help your customers control <strong>the</strong> chaos.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 9
News<br />
Cont<strong>in</strong>ued from page 8<br />
Anaheim Gets<br />
Proposals for Expanded<br />
Exhibit, Meet<strong>in</strong>g Space<br />
By Hil Anderson, senior editor<br />
Anaheim, CA – The Anaheim City Council<br />
will decide <strong>in</strong> <strong>June</strong> on a contractor for an<br />
expansion of <strong>the</strong> Anaheim Convention<br />
Center that will likely add around 200,000<br />
square feet of flexible exhibit and meet<strong>in</strong>g<br />
space.<br />
Three companies submitted bids<br />
for <strong>the</strong> project, which will also <strong>in</strong>clude<br />
a three-diamond hotel and is slated for<br />
completion <strong>in</strong> 2012. The expansion, <strong>the</strong><br />
sixth for <strong>the</strong> build<strong>in</strong>g, is planned for<br />
four acres on <strong>the</strong> nor<strong>the</strong>ast corner of<br />
<strong>the</strong> convention center and will require<br />
demolition of a park<strong>in</strong>g structure.<br />
Greg Smith, executive director of<br />
<strong>the</strong> convention center, told <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> that <strong>the</strong> proposals all hovered<br />
around 200,000 square feet of exhibit<br />
and meet<strong>in</strong>g space, 1,700 to 2,000 park<strong>in</strong>g<br />
spaces and a 400 to 500 room hotel. “The<br />
meet<strong>in</strong>g room and exhibit space allocation<br />
is not firm, but I expect that any meet<strong>in</strong>g<br />
room space will be able to be converted<br />
to exhibit space,” Smith said. “One plan<br />
calls for a 60,000 square foot ballroom<br />
that would not be considered as sw<strong>in</strong>g<br />
space.”<br />
The convention center currently<br />
offers 815,000 square feet of prime<br />
exhibit space and 130,000 square feet<br />
of meet<strong>in</strong>g space. A major goal of <strong>the</strong><br />
expansion is to <strong>in</strong>crease <strong>the</strong> ratio of<br />
exhibit to meet<strong>in</strong>g space. “Many of <strong>the</strong><br />
top conventions and trade shows require<br />
more meet<strong>in</strong>g space than is currently<br />
available at <strong>the</strong> convention center,”<br />
<strong>the</strong> city said <strong>in</strong> its RFP. “An <strong>in</strong>crease <strong>in</strong><br />
flexible meet<strong>in</strong>g space result<strong>in</strong>g <strong>in</strong> a higher<br />
ratio of exhibit space to meet<strong>in</strong>g space<br />
will allow <strong>the</strong> convention center to attract<br />
more bus<strong>in</strong>ess by more easily overlapp<strong>in</strong>g<br />
separate events.”<br />
The project will be f<strong>in</strong>anced by public<br />
bonds that would pay for <strong>the</strong> hotel.<br />
Revenues from <strong>the</strong> hotel would be used to<br />
fund <strong>the</strong> actual expansion.<br />
Reach Greg Smith at (714) 765-8920<br />
or gsmith@anaheim.net<br />
Wynn Envisions New Exhibit Space<br />
By Hil Anderson, senior editor<br />
Las Vegas, NV – Wynn Resorts is<br />
develop<strong>in</strong>g plans for a pair of new Las<br />
Vegas Strip hotels that will offer nearly 1.7<br />
million square feet of new exhibit space<br />
and feature an underground tram runn<strong>in</strong>g<br />
to <strong>the</strong> Las Vegas Convention Center.<br />
Cas<strong>in</strong>o mogul Stephen Wynn said<br />
<strong>in</strong> a May 1 conference call announc<strong>in</strong>g<br />
First Quarter <strong>2008</strong> earn<strong>in</strong>gs that <strong>the</strong><br />
project was on <strong>the</strong> draw<strong>in</strong>g board for <strong>the</strong><br />
240-acre site currently occupied by Wynn<br />
Las Vegas, <strong>the</strong> soon-to-open Encore, and<br />
a 142-acre golf course.<br />
“We will have 4,800 to 4,900 rooms<br />
here <strong>in</strong> a few months and we want to<br />
go to 10,000 rooms,” Wynn told Wall<br />
St. analysts. “So we’re plann<strong>in</strong>g two new<br />
hotels of approximately 2,600 rooms<br />
apiece that will straddle 1.6 million to<br />
1.8 million feet—it depends on how you<br />
count it—of exhibit<br />
space.”<br />
Wynn stressed<br />
that <strong>the</strong> exhibit space<br />
would be an easy<br />
150-ft. stroll from<br />
<strong>the</strong> two envisioned<br />
hotels, spar<strong>in</strong>g<br />
show organizers<br />
<strong>the</strong> need to arrange<br />
transportation for<br />
<strong>the</strong>ir attendees. In<br />
addition, Wynn said<br />
a subway was be<strong>in</strong>g<br />
planned that would<br />
whisk people from<br />
<strong>the</strong> hotels to <strong>the</strong><br />
nearby Las Vegas<br />
Convention Center<br />
and Sands Expo &<br />
Convention Center<br />
free of charge.<br />
“Now everybody will<br />
be able to go from<br />
<strong>the</strong>ir 10,000 rooms<br />
<strong>in</strong>to <strong>the</strong> exhibit space<br />
or to <strong>the</strong> Sands or<br />
to <strong>the</strong> Las Vegas<br />
Convention Center<br />
without hav<strong>in</strong>g to get<br />
a taxi,” he said.<br />
The plans call for <strong>the</strong> back-of-<strong>the</strong>house<br />
operations to be underground,<br />
ensur<strong>in</strong>g attendees of unobstructed views<br />
of <strong>the</strong> landscaped grounds and water<br />
features.<br />
No timetable was announced for <strong>the</strong><br />
project. Wynn said prelim<strong>in</strong>ary draw<strong>in</strong>gs<br />
began earlier this Spr<strong>in</strong>g and that his<br />
company <strong>in</strong>tends to take its time <strong>in</strong> <strong>the</strong><br />
design phase of new development.<br />
However, he told <strong>the</strong> analysts<br />
that <strong>the</strong> time had come for Wynn<br />
to take advantage of <strong>the</strong> property’s<br />
prime location <strong>in</strong> <strong>the</strong> neighborhood<br />
of <strong>the</strong> sprawl<strong>in</strong>g Sands and Las Vegas<br />
Convention Center: “We’re go<strong>in</strong>g to flex a<br />
little Las Vegas muscle at <strong>the</strong> convention<br />
bus<strong>in</strong>ess,” he said.<br />
Reach Jeff Gloeb, vice president of<br />
hotel sales, at (702) 770-4433 or jgloeb@<br />
wynnlasvegas.com<br />
Cont<strong>in</strong>ued on page 12<br />
10 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
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Exhibition Management<br />
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 11
News<br />
Cont<strong>in</strong>ued from page 10<br />
Suntec S<strong>in</strong>gapore Makes Scholarship Awards to UNLV Students<br />
By Hil Anderson, senior editor<br />
S<strong>in</strong>gapore – Six students from S<strong>in</strong>gapore<br />
attended a major <strong>in</strong>dustry conference <strong>in</strong><br />
Australia <strong>in</strong> May thanks to scholarship<br />
grants from Suntec S<strong>in</strong>gapore.<br />
Suntec made its first awards from<br />
<strong>the</strong> Rilla & Warren J. Buckley Meet<strong>in</strong>gs<br />
Industry Scholarship Fund to a half<br />
dozen students from <strong>the</strong> S<strong>in</strong>gapore<br />
branch of University of Nevada, Las<br />
Vegas (UNLV). The money paid <strong>the</strong>ir<br />
way to <strong>the</strong> 6th Asia-Pacific (Apac-CHRIE)<br />
conference sponsored by <strong>the</strong> Council<br />
on Hotel, Restaurant and Institutional<br />
Education, and THE-ICE International<br />
Panel of Experts Forum <strong>2008</strong>, sponsored by<br />
The International Centre of Excellence<br />
<strong>in</strong> Tourism & Hospitality Education. The<br />
co-located events took place May 21-24 <strong>in</strong><br />
Perth, Australia.<br />
Pieter Idenburg, CEO of Suntec<br />
S<strong>in</strong>gapore, said <strong>the</strong> awards were made to<br />
students pursu<strong>in</strong>g careers <strong>in</strong> <strong>the</strong> hospitality<br />
and MICE <strong>in</strong>dustries (meet<strong>in</strong>gs, <strong>in</strong>centives,<br />
conventions and exhibitions). The students<br />
selected were all work<strong>in</strong>g toward a double<br />
major <strong>in</strong> hotel adm<strong>in</strong>istration and MICE<br />
and events plann<strong>in</strong>g.<br />
“We are proud to set this milestone<br />
and we believe this contribution will give<br />
<strong>the</strong> development of S<strong>in</strong>gapore’s MICE<br />
<strong>in</strong>dustry a nudge by identify<strong>in</strong>g new talent<br />
that will contribute to and develop <strong>the</strong><br />
market,” Idenburg said.<br />
As part of <strong>the</strong> award, <strong>the</strong> six w<strong>in</strong>ners<br />
will be <strong>in</strong>volved <strong>in</strong> <strong>the</strong> com<strong>in</strong>g year <strong>in</strong> <strong>the</strong><br />
plann<strong>in</strong>g and management of <strong>the</strong> 2009<br />
Apac-CHRIE conference to be held <strong>in</strong><br />
S<strong>in</strong>gapore.<br />
The Buckley scholarship fund was<br />
launched <strong>in</strong> December 2007 to honor<br />
Warren Buckley, <strong>the</strong> former CEO of<br />
Suntec S<strong>in</strong>gapore.<br />
Reach Pieter Idenburg at +65 6337<br />
2888 or pieter.idenburg@suntecs<strong>in</strong>gapore.<br />
com; UNLV S<strong>in</strong>gapore Dean Andy<br />
Nazarechuk at +65 6332 9538 or andy.<br />
nazarechuk@unlv.edu<br />
Change <strong>in</strong> Management at TSEA<br />
By Hil Anderson, senior editor<br />
Chicago, IL – The <strong>Trade</strong> <strong>Show</strong> Exhibitors<br />
Association (TSEA) named consultant<br />
Margit Weisgal as its new executive<br />
director, replac<strong>in</strong>g<br />
Stephen Schuldenfrei,<br />
whom <strong>the</strong> association<br />
said was retir<strong>in</strong>g<br />
after three years as<br />
its president. Arthur<br />
Veale, chairman of <strong>the</strong><br />
TSEA board, said that<br />
hir<strong>in</strong>g Weisgal was <strong>the</strong><br />
first step <strong>in</strong> “a new<br />
strategic program to<br />
better serve members.”<br />
Weisgal, currently president of<br />
Margit Weisgal<br />
Sextant Communications <strong>in</strong> <strong>the</strong> Baltimore<br />
area, received TSEA’s Dist<strong>in</strong>guished<br />
Service Award <strong>in</strong> 2007. After <strong>the</strong><br />
announcement was made on April 24,<br />
Weisgal told <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>, “I am<br />
by nature a marketer. We want to grow<br />
<strong>the</strong> association and go <strong>in</strong> some different<br />
strategic directions.”<br />
Weisgal said she would have more to<br />
say <strong>in</strong> <strong>the</strong> near future about an action plan<br />
for TSEA, which was forced to lay off a<br />
number of its Chicago staff earlier this<br />
month. [ See article “TSEA Membership<br />
Woes Force Layoffs,” <strong>in</strong> The Vault at<br />
www.tradeshowexecutive.com]<br />
TSEA was formed about 40 years<br />
ago as a voice for exhibit and event<br />
market<strong>in</strong>g professionals. TSEA has about<br />
1,000 members.The association’s highestprofile<br />
service is <strong>the</strong> Certified Manager of<br />
Exhibits (CME) program. The association<br />
also offers web<strong>in</strong>ars to assist exhibitors<br />
<strong>in</strong> gett<strong>in</strong>g <strong>the</strong> best market<strong>in</strong>g results from<br />
<strong>the</strong>ir trade show.<br />
TSEA also sponsors <strong>the</strong> TS² trade<br />
show, which is owned by National <strong>Trade</strong><br />
Productions and will run July 28-31 at<br />
<strong>the</strong> Pennsylvania Convention Center <strong>in</strong><br />
Philadelphia. The show has been on a<br />
growth curve of 10% to 15% annually<br />
s<strong>in</strong>ce NTP acquired it. The show is<br />
expected to draw about 2,500 attendees<br />
and span about 40,000 net square feet<br />
of exhibit space. It will offer over 70<br />
educational sessions.<br />
Reach Margit Weisgal at (240)<br />
472-4420 or mbweisgal@tsea.org; Arthur<br />
Veale at (312) 842-8732 or arthur.veale@<br />
amx.com<br />
got news?<br />
Let us know when news is heat<strong>in</strong>g<br />
up! As you near <strong>the</strong> f<strong>in</strong>al stages<br />
of an acquisition, change <strong>in</strong><br />
management, expansion, launch or<br />
o<strong>the</strong>r important news, let us know <strong>in</strong><br />
advance that news is about to break.<br />
Contact:<br />
Darlene Gudea,<br />
VP/publisher & editor, at<br />
dgudea@tradeshowexecutive.com<br />
12 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Stephens Center Rosemont, Ill<strong>in</strong>ois<br />
840,000 Sq. Ft. of Exhibit Hall Space<br />
92,000 Sq. Ft. of Flexible Meet<strong>in</strong>g Area<br />
5 M<strong>in</strong>utes from O’Hare Airport<br />
Easy People to Work With<br />
Low Exhibitor Service Rates<br />
Park<strong>in</strong>g for 8,000 Cars<br />
Plann<strong>in</strong>g<br />
Smart<br />
Expo<br />
Smart<br />
<br />
<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 13
T r e n d i n g & S p e n d i n g<br />
Sponsored by<br />
Darlene Gudea,<br />
VP/publisher & editor<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trend<strong>in</strong>g & Spend<strong>in</strong>g Forecast<br />
Fig. I: TSE Forecast of<br />
Net Square Feet of Exhibit Space<br />
3.3%<br />
3rd Quarter<br />
Fig. II: TSE Forecast of Number<br />
of Exhibit<strong>in</strong>g Organizations<br />
2.0%<br />
3rd Quarter<br />
Fig. IlI: TSE Forecast of<br />
Professional Attendance<br />
1.5%<br />
3rd Quarter<br />
3.1% July<br />
2.6% July<br />
1.0% July<br />
3.5%<br />
<strong>2008</strong><br />
2.2%<br />
<strong>2008</strong><br />
1.6%<br />
<strong>2008</strong><br />
Fig. lV: TSE Annual Forecast<br />
of Revenue<br />
4.2%<br />
Frank Chow,<br />
senior economist<br />
Year End<strong>in</strong>g December <strong>2008</strong><br />
Corporate America and <strong>Trade</strong><br />
<strong>Show</strong>s Keep <strong>the</strong> Economy Humm<strong>in</strong>g<br />
By Darlene Gudea,<br />
VP/publisher & editor<br />
Carlsbad, CA - A funny th<strong>in</strong>g<br />
happened while <strong>the</strong> U.S. economy was<br />
headed to a recession: it got sidetracked,<br />
said Frank Chow, senior economist for<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e. While<br />
<strong>the</strong> hous<strong>in</strong>g <strong>in</strong>dustry is still spiral<strong>in</strong>g<br />
down, new home construction posted<br />
<strong>the</strong> largest <strong>in</strong>crease <strong>in</strong> more than two<br />
years <strong>in</strong> April ga<strong>in</strong><strong>in</strong>g 8.2% and build<strong>in</strong>g<br />
permits jumped 4.9%. While commercial<br />
and <strong>in</strong>vestment banks are still writ<strong>in</strong>g<br />
off huge multi-billion dollar losses from<br />
<strong>the</strong> sub-prime debacle, many analysts<br />
and a former Federal Reserve (Fed)<br />
chairman are proclaim<strong>in</strong>g a bottom to <strong>the</strong><br />
credit crisis. While economists expected<br />
consumers to flee to <strong>the</strong> hills of frugality,<br />
consumers started to <strong>in</strong>crease spend<strong>in</strong>g<br />
aga<strong>in</strong> <strong>in</strong> March and April, (exclud<strong>in</strong>g<br />
autos). While job losses were escalat<strong>in</strong>g<br />
s<strong>in</strong>ce last December, <strong>in</strong> April <strong>the</strong> losses<br />
slowed down to a trickle. The <strong>in</strong>itial<br />
read<strong>in</strong>g for GDP growth <strong>in</strong> <strong>the</strong> First<br />
Quarter was expected to be close to zero<br />
or negative, but it recorded a surpris<strong>in</strong>g<br />
0.6% ga<strong>in</strong>. If <strong>the</strong> U.S. economy officially<br />
s<strong>in</strong>ks <strong>in</strong>to a recession, it will not go down<br />
without a good hard fight.<br />
On <strong>the</strong> Rebound<br />
The uncerta<strong>in</strong>ty about <strong>the</strong> recession<br />
partly <strong>in</strong>volves <strong>the</strong> counterbalances<br />
that are at work <strong>in</strong> <strong>the</strong> economy, Chow<br />
said. “Four of <strong>the</strong> five counterbalances<br />
described <strong>in</strong> our February column have<br />
played a significant role <strong>in</strong> <strong>the</strong> economy<br />
rebound<strong>in</strong>g back,” he said. These <strong>in</strong>clude:<br />
(1) The Fed has cut its <strong>in</strong>terest rates<br />
to 2%, (2) Exports are boom<strong>in</strong>g, (3)<br />
Hous<strong>in</strong>g is becom<strong>in</strong>g more affordable,<br />
(4) Foreign <strong>in</strong>vestment flood<strong>in</strong>g <strong>in</strong> to <strong>the</strong><br />
U.S. has been enormous recently. “The<br />
only counterbalance that has yet to occur<br />
is fall<strong>in</strong>g gas prices,” he said. However,<br />
gas prices have escalated ma<strong>in</strong>ly because<br />
of <strong>the</strong> fall<strong>in</strong>g dollar and <strong>the</strong> lack of new<br />
ref<strong>in</strong><strong>in</strong>g capacity <strong>in</strong> <strong>the</strong> U.S.<br />
There is one major counterbalance we<br />
failed to mention <strong>in</strong> <strong>the</strong> February column:<br />
government <strong>in</strong>tervention, Chow said. In<br />
May, some households began to receive<br />
<strong>the</strong> tax rebates passed by Congress and<br />
<strong>the</strong> President. The economic stimulus<br />
is expected to be worth $168 billion <strong>in</strong><br />
personal and bus<strong>in</strong>ess tax relief. This year,<br />
<strong>the</strong> Fed began lend<strong>in</strong>g to non-commercial<br />
banks for <strong>the</strong> first time <strong>in</strong> its history. The<br />
Fed bailed out <strong>in</strong>vestment bank Bear<br />
Stearns and stands ready to take more<br />
such action. Restrictions on lend<strong>in</strong>g by<br />
Freddie Mac and Fannie Mae have been<br />
loosened. A bill go<strong>in</strong>g through Congress<br />
would give a first-time home buyer<br />
tax credit of $7,500 if passed. “Most<br />
economists believe <strong>the</strong>se measures will<br />
help <strong>the</strong> economy avoid recession or at<br />
least keep it short-lived,” Chow said.<br />
A Recession May Be Over Before <strong>the</strong><br />
Official Call is Made<br />
Contribut<strong>in</strong>g greatly to <strong>the</strong> confusion<br />
is <strong>the</strong> so-called def<strong>in</strong>ition for a recession:<br />
two consecutive quarters of negative<br />
GDP growth. It may take a year before<br />
<strong>the</strong> National Bureau of Economic<br />
Research, <strong>the</strong> official arbiter of recessions,<br />
decides to label this economic rough<br />
patch an actual recession. “This is too<br />
late to be of much value to bus<strong>in</strong>esses,”<br />
Chow noted. And <strong>the</strong> economy may not<br />
decl<strong>in</strong>e for two consecutive quarters. As<br />
a result, some economists and journalists<br />
th<strong>in</strong>k one quarter is sufficient for a<br />
recession or a consecutive decl<strong>in</strong>e <strong>in</strong><br />
employment for four to six months.<br />
O<strong>the</strong>rs say a substantial slowdown to<br />
almost zero growth for two quarters is<br />
enough. “All this subjective reason<strong>in</strong>g<br />
Cont<strong>in</strong>ued on page 16<br />
14 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
The Lead<strong>in</strong>g M&A Advisor to <strong>the</strong> Event Industry<br />
has sold<br />
Vision Events<br />
a lead<strong>in</strong>g provider of specialized<br />
market<strong>in</strong>g events for <strong>the</strong> IT sector<br />
to<br />
a membership association provid<strong>in</strong>g<br />
certification, tra<strong>in</strong><strong>in</strong>g and events<br />
to IT professionals<br />
has been sold<br />
to<br />
a lead<strong>in</strong>g onl<strong>in</strong>e B2B media<br />
company provid<strong>in</strong>g e-newsletters,<br />
web sites, web<strong>in</strong>ars,<br />
and live events<br />
has been acquired<br />
by<br />
a lead<strong>in</strong>g provider of experiential<br />
and event market<strong>in</strong>g services<br />
has been sold<br />
to<br />
has acquired<br />
<strong>the</strong> rema<strong>in</strong><strong>in</strong>g 51% <strong>in</strong>terest <strong>in</strong><br />
GEORGE LITTLE MANAGEMENT<br />
for $155,000,000<br />
a full service tradeshow<br />
management company<br />
has been sold<br />
to<br />
February <strong>2008</strong><br />
January <strong>2008</strong><br />
January <strong>2008</strong><br />
January <strong>2008</strong><br />
October 2007<br />
January 2007<br />
The Festival Network<br />
a global, live enterta<strong>in</strong>ment<br />
production and market<strong>in</strong>g company<br />
has acquired<br />
an <strong>in</strong>ternationally acclaimed<br />
producer of dest<strong>in</strong>ation-based music<br />
festivals <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> Newport Jazz<br />
Festival and 16 o<strong>the</strong>r branded<br />
festivals, tours and concerts<br />
January 2007<br />
has sold<br />
Woodwork<strong>in</strong>g Mach<strong>in</strong>ery<br />
& Supply and SIBO tradeshows<br />
to<br />
December 2006<br />
a lead<strong>in</strong>g provider of anti-money<br />
launder<strong>in</strong>g <strong>in</strong>formation,<br />
conferences and tra<strong>in</strong><strong>in</strong>g<br />
has been sold<br />
to<br />
a specialist <strong>in</strong> anti-money launder<strong>in</strong>g<br />
and fraud detection technology<br />
December 2006<br />
has sold<br />
a group of seven Canadian<br />
<strong>in</strong>dustrial and manufactur<strong>in</strong>g<br />
tradeshows<br />
to<br />
December 2006<br />
a Pf<strong>in</strong>gsten Partners portfolio<br />
company and a lead<strong>in</strong>g provider<br />
of B2B media for <strong>the</strong> f<strong>in</strong>ancial services,<br />
art and <strong>in</strong>dustrial markets<br />
has been sold<br />
to<br />
a portfolio company of<br />
W<strong>in</strong>d Po<strong>in</strong>t Partners <strong>in</strong> partnership<br />
with CEO William F. Reilly<br />
November 2006<br />
<strong>the</strong> premier provider of bus<strong>in</strong>ess<br />
<strong>in</strong>telligence for <strong>the</strong> <strong>in</strong>ternational<br />
trade and transportation <strong>in</strong>dustry<br />
has been sold<br />
to<br />
for $152,000,000<br />
July 2006<br />
has sold its<br />
US based Industrial and<br />
Manufactur<strong>in</strong>g events portfolio<br />
and complementary<br />
Powder/Bulk Solids Magaz<strong>in</strong>e<br />
to<br />
an APPRISE MEDIA company<br />
<strong>June</strong> 2006<br />
a lead<strong>in</strong>g producer of legal,<br />
f<strong>in</strong>ancial and market<strong>in</strong>g<br />
conferences<br />
has been sold<br />
to<br />
<strong>June</strong> 2006<br />
a lead<strong>in</strong>g producer<br />
of executive conferences<br />
for Fortune 1000 CIOs<br />
has been sold<br />
to<br />
<strong>June</strong> 2006<br />
a lead<strong>in</strong>g <strong>in</strong>formation provider<br />
to <strong>the</strong> IT market<br />
has been sold<br />
to<br />
a portfolio company of<br />
Nautic Partners LLC<br />
and<br />
Alta Communications<br />
April 2006<br />
a W<strong>in</strong>d Po<strong>in</strong>t Partners<br />
portfolio company <strong>in</strong> partnership<br />
with CEO Skip Zimbalist<br />
has acquired<br />
Yacht<strong>in</strong>g Promotions, Inc.<br />
a lead<strong>in</strong>g producer<br />
of <strong>in</strong>ternational boat shows<br />
March 2006<br />
<strong>the</strong> premier producer<br />
of <strong>in</strong>formation security<br />
conferences and tra<strong>in</strong><strong>in</strong>g<br />
has been sold to<br />
November 2005<br />
a lead<strong>in</strong>g publisher and event<br />
producer for <strong>the</strong> <strong>in</strong>teractive media<br />
and market<strong>in</strong>g <strong>in</strong>dustries<br />
has been sold<br />
to<br />
a lead<strong>in</strong>g<br />
national service contractor<br />
for <strong>the</strong> event <strong>in</strong>dustry<br />
has been sold<br />
to<br />
<strong>the</strong> ultimate source for technology<br />
and f<strong>in</strong>ancial analysis<br />
of <strong>the</strong> communications <strong>in</strong>dustry<br />
has been sold<br />
to<br />
has sold<br />
CMM International<br />
<strong>the</strong> premier trade show<br />
for <strong>the</strong> convert<strong>in</strong>g and<br />
package pr<strong>in</strong>t<strong>in</strong>g <strong>in</strong>dustry<br />
to<br />
has sold its<br />
Search Eng<strong>in</strong>e Strategies<br />
<strong>Trade</strong> <strong>Show</strong>s and<br />
<strong>the</strong> ClickZ.com Network<br />
to<br />
has sold<br />
Informex<br />
a lead<strong>in</strong>g trade show<br />
for <strong>the</strong> custom chemical <strong>in</strong>dustry<br />
to<br />
producer of<br />
September 2005<br />
September 2005<br />
August 2005<br />
August 2005<br />
for $43,000,000<br />
August 2005<br />
August 2005<br />
JEGI’s client is mentioned first <strong>in</strong> each transaction above.<br />
www.jegi.com (212) 754-0710<br />
The Jordan, Edmiston Group, Inc.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 15
T r e n d i n g & S p e n d i n g<br />
Sponsored by<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Trend<strong>in</strong>g & Spend<strong>in</strong>g Forecast<br />
Fig. V: Sector Performance<br />
Best Perform<strong>in</strong>g Sectors<br />
• Automotive • Manufactur<strong>in</strong>g<br />
• Bus<strong>in</strong>ess Services • Medical<br />
• Enterta<strong>in</strong>ment • Hospitality<br />
• Government • Transportation<br />
Mixed Performance<br />
• Apparel<br />
• Sport<strong>in</strong>g<br />
• Construction<br />
Goods &<br />
• Food<br />
Recreation<br />
• Gifts<br />
Improv<strong>in</strong>g Sectors<br />
• Retail<strong>in</strong>g<br />
• Technology<br />
Fig. VI: 10 Economic Indicators<br />
Consumer Confidence: The Consumer Confidence Index<br />
cont<strong>in</strong>ues to fall, and reached a five-year low of 57.2, down from<br />
62.8 <strong>in</strong> April.<br />
Hous<strong>in</strong>g Starts: New home construction posted <strong>the</strong> largest<br />
<strong>in</strong>crease <strong>in</strong> more than two years <strong>in</strong> April, ga<strong>in</strong><strong>in</strong>g 8.2%. Build<strong>in</strong>g<br />
permits jumped 4.9%.<br />
Industrial Production: Industrial production decl<strong>in</strong>ed 0.7% <strong>in</strong><br />
April after ris<strong>in</strong>g 0.2% <strong>in</strong> March.<br />
Inflation: Core <strong>in</strong>flation, which excludes volatile food and energy<br />
costs, rose 0.4% <strong>in</strong> April, twice as fast as March. It has been at<br />
or near <strong>the</strong> upper end of <strong>the</strong> Fed’s comfort zone for several months.<br />
Interest Rate: The Fed cut <strong>the</strong> Federal Funds rate to 2% <strong>in</strong><br />
April, follow<strong>in</strong>g a dramatic three-quarter percentage po<strong>in</strong>t cut <strong>in</strong><br />
March. The Fed has signaled that this may end its most aggressive<br />
rate-cutt<strong>in</strong>g campaign <strong>in</strong> two decades.<br />
Job Growth: Employers trimmed jobs <strong>in</strong> April by 20,000. This<br />
was less than expected and not as severe as <strong>in</strong> March when<br />
payrolls dropped by 80,000 jobs.<br />
Lead<strong>in</strong>g Indicators: The Lead<strong>in</strong>g Index <strong>in</strong>creased slightly <strong>in</strong><br />
April for <strong>the</strong> second month <strong>in</strong> a row, after five straight months of<br />
decl<strong>in</strong>e. Stock prices, <strong>in</strong>terest rates and hous<strong>in</strong>g permits positively<br />
impacted <strong>the</strong> <strong>in</strong>dex.<br />
Manufactur<strong>in</strong>g: The ISM Manufactur<strong>in</strong>g Index edged up<br />
0.3 percentage po<strong>in</strong>ts to 48.6 <strong>in</strong> March but rema<strong>in</strong>ed below <strong>the</strong><br />
expansion/contraction l<strong>in</strong>e of 50 for <strong>the</strong> third straight month. Bright<br />
spots <strong>in</strong>clude cont<strong>in</strong>ued strength <strong>in</strong> new export orders.<br />
Retail Sales: Stripp<strong>in</strong>g out volatile auto sales, retail sales rose<br />
0.5% <strong>in</strong> April, well above <strong>the</strong> 0.2% <strong>in</strong>crease expected.<br />
Unemployment Rate: The unemployment rate reached 5.0%<br />
<strong>in</strong> April, up slightly from 4.7% <strong>in</strong> March. Employment cont<strong>in</strong>ued to<br />
decl<strong>in</strong>e <strong>in</strong> construction, manufactur<strong>in</strong>g and retail. Jobs were added<br />
<strong>in</strong> health care and <strong>in</strong> <strong>the</strong> professional and technical services sector.<br />
Sources: U.S. Department of Labor, Bureau of Labor Statistics; The<br />
Conference Board; The Institute for Supply Management (ISM); U.S.<br />
Commerce Department<br />
Cont<strong>in</strong>ued from page 14<br />
just creates a negative psychological<br />
environment for decision makers and can<br />
be self-fulfill<strong>in</strong>g,” Chow believes.<br />
Even <strong>the</strong> Bloomberg headl<strong>in</strong>e<br />
from <strong>the</strong> most recent survey from<br />
<strong>the</strong> prestigious National Association<br />
of Bus<strong>in</strong>ess Economists (NABE) is<br />
bewilder<strong>in</strong>g: “U.S. Recession to End by<br />
September, Bus<strong>in</strong>ess Economists Say.”<br />
The economists predicted <strong>the</strong><br />
GDP would rebound to 2.1% for <strong>the</strong><br />
second half of <strong>2008</strong>. GDP has been as<br />
low as 0.4% for Q2 of <strong>2008</strong> and 0.6% <strong>in</strong><br />
both Q1 of <strong>2008</strong> and Q4 of 2007. Yet<br />
despite <strong>the</strong> fact <strong>the</strong>re were no quarters<br />
with negative GDP growth, 56% of <strong>the</strong><br />
forecasters predicted a recession this<br />
year, even though <strong>the</strong>y ma<strong>in</strong>ta<strong>in</strong>ed that<br />
<strong>the</strong> worst of <strong>the</strong> U.S. credit crunch and<br />
hous<strong>in</strong>g slump is almost over.<br />
Not all economists or consumers<br />
believe <strong>the</strong> worst is over, said Chow.<br />
“Some analysts th<strong>in</strong>k we are <strong>in</strong> <strong>the</strong> calm<br />
before <strong>the</strong> next storm,” he po<strong>in</strong>ted out.<br />
The University of Michigan prelim<strong>in</strong>ary<br />
consumer sentiment survey for May fell<br />
to a 28-year low read<strong>in</strong>g of 59.5 from<br />
62.6 <strong>in</strong> April and was below <strong>the</strong> 62.0<br />
economists expected.<br />
Acquisitions, <strong>Trade</strong> <strong>Show</strong> Growth Help<br />
Prop Up <strong>the</strong> Economy<br />
“By now, it should be obvious that<br />
<strong>the</strong> direction of <strong>the</strong> economy is uncerta<strong>in</strong><br />
at this time,” Chow said. However, <strong>the</strong><br />
fact that many show organizations and<br />
vendors have access to ample amounts<br />
of capital for acquisitions or to buy<br />
back stock is a good sign. Unlike prior<br />
recessions, corporate America and <strong>the</strong><br />
trade show <strong>in</strong>dustry may help keep <strong>the</strong><br />
economy humm<strong>in</strong>g even if consumers<br />
scale back <strong>the</strong>ir spend<strong>in</strong>g.<br />
New Member of Exposition<br />
Forecast<strong>in</strong>g Board<br />
Jack Chalden, vice president of<br />
bus<strong>in</strong>ess development and <strong>in</strong>dustry<br />
relations for BDMetrics, has jo<strong>in</strong>ed<br />
<strong>the</strong> Exposition Forecast<strong>in</strong>g Board of <strong>Trade</strong><br />
<strong>Show</strong> <strong>Executive</strong> and will submit monthly<br />
forecasts and commentary. Chalden<br />
has 36 years of executive management<br />
experience, runn<strong>in</strong>g ten of <strong>the</strong> nation’s<br />
largest trade shows <strong>in</strong> five <strong>in</strong>dustry<br />
sectors. He was general manager<br />
of SUPERCOMM; executive vice<br />
president of <strong>the</strong> Atlanta Market Center,<br />
Inc.; vice president of ECI, which<br />
produced <strong>the</strong> Wescon, Midcon and Electro<br />
events; vice president of Concrete<br />
Construction Publications, where he<br />
launched <strong>the</strong> World of Concrete; and vice<br />
president of <strong>the</strong> Ill<strong>in</strong>ois Lumber &<br />
Material Dealers Association.<br />
Chalden is active <strong>in</strong> many <strong>in</strong>dustry<br />
organizations. He served on <strong>the</strong> Board<br />
of Directors of IAEE (International<br />
Association of Exhibitions & Events);<br />
chairman of <strong>the</strong> Board of MATSO<br />
(Major American <strong>Trade</strong> <strong>Show</strong><br />
Organizers); member of <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> magaz<strong>in</strong>e’s Editorial Advisory<br />
Board and on <strong>the</strong> boards of three<br />
convention bureaus.<br />
“Jack br<strong>in</strong>gs a unique perspective<br />
to TSE’s Exposition Forecast<strong>in</strong>g Board,”<br />
said Darlene Gudea, vice president/<br />
publisher & editor. “With <strong>the</strong> wide<br />
breadth and depth of data that<br />
BDMetrics has on many lead<strong>in</strong>g trade<br />
shows, Chalden can beg<strong>in</strong> to see<br />
patterns and changes <strong>in</strong> <strong>the</strong> marketplace<br />
long before <strong>the</strong>y become pronounced<br />
trends.”<br />
How <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magaz<strong>in</strong>e’s Trend<strong>in</strong>g & Spend<strong>in</strong>g Was Compiled<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Magaz<strong>in</strong>e’s Trend<strong>in</strong>g<br />
& Spend<strong>in</strong>g Forecast aggregates <strong>in</strong>formation<br />
from numerous sources: government and<br />
bus<strong>in</strong>ess reports; <strong>in</strong>terviews with <strong>in</strong>dustry<br />
experts and economists; and <strong>the</strong> TSE<br />
monthly poll of its 20-member Economic<br />
Forecast<strong>in</strong>g Board. Unbiased, reliable<br />
data—whe<strong>the</strong>r positive or negative—is <strong>the</strong><br />
foundation of solid bus<strong>in</strong>ess plann<strong>in</strong>g. TSE<br />
16 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
JEGI is <strong>the</strong> Lead<strong>in</strong>g Investment Bank<strong>in</strong>g Firm<br />
Serv<strong>in</strong>g <strong>the</strong> Exhibitions & Conferences Sector<br />
S<strong>in</strong>ce 2000, JEGI has represented clients - major public corporations, private equity funds, associations, and<br />
entrepreneurial companies - <strong>in</strong> transactions <strong>in</strong>volv<strong>in</strong>g nearly 1,000 events (B2B and B2C conferences and<br />
exhibitions), significantly more than any o<strong>the</strong>r M&A advisory firm.<br />
JEGI is active <strong>in</strong> support<strong>in</strong>g <strong>the</strong> event <strong>in</strong>dustry through its <strong>in</strong>volvement with <strong>the</strong> lead<strong>in</strong>g associations and research<br />
organizations, <strong>in</strong>clud<strong>in</strong>g CEIR Exhibition Industry Index and SISO <strong>Trade</strong>show Web Site Project.<br />
JEGI has been <strong>in</strong>volved <strong>in</strong> many of <strong>the</strong> event <strong>in</strong>dustry’s signature transactions, such as :<br />
has sold<br />
Vision Events<br />
a lead<strong>in</strong>g provider of specialized<br />
market<strong>in</strong>g events for <strong>the</strong> IT sector<br />
to<br />
February <strong>2008</strong><br />
has acquired<br />
<strong>the</strong> rema<strong>in</strong><strong>in</strong>g 51% <strong>in</strong>terest <strong>in</strong><br />
GEORGE LITTLE MANAGEMENT<br />
for $155,000,000<br />
October 2007<br />
has sold its<br />
US based<br />
Industrial & Manufactur<strong>in</strong>g<br />
events portfolio and complementary<br />
Powder/Bulk Solids Magaz<strong>in</strong>e<br />
to<br />
CANON COMMUNICATIONS LLC<br />
an APPRISE MEDIA company<br />
<strong>June</strong> 2006<br />
Please contact us for more <strong>in</strong>formation.<br />
Wilma Jordan, Founder & CEO<br />
wilmaj@jegi.com<br />
Ms. Jordan leads <strong>the</strong> media <strong>in</strong>dustry’s most<br />
successful <strong>in</strong>vestment bank, which has completed<br />
more than 450 transactions s<strong>in</strong>ce<br />
be<strong>in</strong>g founded <strong>in</strong> 1987.<br />
Richard Mead, Manag<strong>in</strong>g Director<br />
richardm@jegi.com<br />
Mr. Mead provides M&A advisory services to<br />
a wide array of B2B media companies, <strong>in</strong>clud<strong>in</strong>g<br />
publish<strong>in</strong>g, exhibition and conference,<br />
<strong>in</strong>formation and onl<strong>in</strong>e.<br />
www.jegi.com (212) 754-0710<br />
The Jordan, Edmiston Group, Inc.<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 17
Sponsored by JEGI<br />
T r e n d i n g & S p e n d i n g<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecast<strong>in</strong>g Board<br />
Darlene Gudea,<br />
Publisher & Editor,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Frank Chow,<br />
Senior Economist,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
Tom Caridi,<br />
CFO,<br />
Questex Media Group<br />
Nancy Walsh,<br />
<strong>Executive</strong> Vice President,<br />
Reed Exhibitions<br />
Margaret<br />
Pederson,<br />
President,<br />
Amerix<br />
James Rooney,<br />
<strong>Executive</strong> Director,<br />
Massachusetts Convention<br />
Center Authority<br />
“The overall economy is hav<strong>in</strong>g<br />
a modest impact on <strong>the</strong> meet<strong>in</strong>gs<br />
<strong>in</strong>dustry that will bottom out over<br />
<strong>the</strong> Summer and beg<strong>in</strong> to show<br />
signs of an upturn <strong>in</strong> September.<br />
Attendance will be <strong>the</strong> hardest hit<br />
<strong>in</strong>dicator as <strong>in</strong>dividuals cont<strong>in</strong>ue to<br />
modify <strong>the</strong>ir behavior and cut back<br />
spend<strong>in</strong>g.”<br />
James Rooney<br />
Doug Ducate,<br />
President & CEO,<br />
Center for Exhibition<br />
Industry Research (CEIR)<br />
Tom Mobley<br />
Senior Vice President,<br />
Convention Centers,<br />
Global Spectrum<br />
Brian Tully,<br />
Senior Vice President,<br />
Food Market<strong>in</strong>g Institute<br />
Clark Williams,<br />
President,<br />
CompuSystems<br />
Tim McGill,<br />
CEO,<br />
Hargrove Inc.<br />
Chris Meyer,<br />
Vice President, Convention Sales,<br />
Las Vegas Convention and Visitors<br />
Authority<br />
Jack Chalden,<br />
VP, Bus<strong>in</strong>ess Development<br />
& Industry Relations,<br />
BDMetrics, Inc.<br />
“Events have ga<strong>in</strong>ed credibility <strong>in</strong> <strong>the</strong> eyes of corporate<br />
America while compet<strong>in</strong>g market<strong>in</strong>g and communication<br />
options, notably pr<strong>in</strong>t, have lost ground. The face-toface<br />
bus<strong>in</strong>ess experience not only rema<strong>in</strong>s <strong>the</strong> trusted<br />
option, but has been empowered <strong>in</strong> <strong>the</strong> last decade<br />
by <strong>the</strong> <strong>in</strong>tegration of new tools and digital capabilities.<br />
But that <strong>in</strong>tegration process has just begun. Our reach<br />
<strong>in</strong>to <strong>the</strong> m<strong>in</strong>ds and pocketbooks of <strong>the</strong> corner office<br />
must be accelerated <strong>in</strong>stitutionally and <strong>in</strong>dividually<br />
before major budget shifts can be atta<strong>in</strong>ed. In <strong>the</strong><br />
meantime, I believe our hand has been streng<strong>the</strong>ned<br />
enough to withstand <strong>the</strong> present challenges of<br />
accelerated travel costs and uncerta<strong>in</strong> short-term<br />
economic conditions.<br />
“As for <strong>the</strong> stimulus package, I believe it will have<br />
little or no mean<strong>in</strong>gful impact on our <strong>in</strong>dustry. Regard<strong>in</strong>g<br />
attendee projections, I th<strong>in</strong>k we will see modest if any<br />
growth <strong>in</strong> body count <strong>in</strong> <strong>the</strong> short term, but certa<strong>in</strong>ly no<br />
significant drop <strong>in</strong> buy<strong>in</strong>g <strong>in</strong>fluences. S<strong>in</strong>ce an estimated<br />
two thirds of <strong>the</strong> major events will have been staged<br />
<strong>in</strong> <strong>the</strong> first half of <strong>the</strong> year, now only a month away, <strong>the</strong><br />
die has been significantly cast. Substantial shifts <strong>in</strong> <strong>2008</strong><br />
performance are less likely to be significant.”<br />
Jack Chalden<br />
18 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Sponsored by JEGI<br />
T r e n d i n g & S p e n d i n g<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Exposition Forecast<strong>in</strong>g Board<br />
“From our perspective, <strong>the</strong> economic signals about pull<strong>in</strong>g back due to economic factors. In<br />
are mixed. Some sectors of shows, particularly <strong>the</strong>se sectors, <strong>the</strong> primary concerns are less about<br />
those directly impacted by consumer spend<strong>in</strong>g, are <strong>the</strong> economy and more about compet<strong>in</strong>g for <strong>the</strong><br />
see<strong>in</strong>g some flatten<strong>in</strong>g of attendance and exhibit market<strong>in</strong>g budget (particularly with private events<br />
JEGI is space <strong>the</strong> sales. On Lead<strong>in</strong>g <strong>the</strong> o<strong>the</strong>r hand, we Investment are see<strong>in</strong>g and non-traditional Bank<strong>in</strong>g forms of Firm<br />
market<strong>in</strong>g), prov<strong>in</strong>g<br />
o<strong>the</strong>r sectors hold strong, and <strong>in</strong> those sectors, we ROI and controll<strong>in</strong>g <strong>the</strong>ir costs. “<br />
Skip Cox, Serv<strong>in</strong>g <strong>the</strong> Exhibitions & Conferences Sector<br />
have heard little negative feedback from exhibitors Skip Cox<br />
President & CEO,<br />
Exhibit Surveys<br />
S<strong>in</strong>ce 2000, JEGI has represented clients - major public corporations, private equity funds, associations, and<br />
entrepreneurial companies - <strong>in</strong> transactions <strong>in</strong>volv<strong>in</strong>g nearly 1,000 events (B2B and B2C conferences and<br />
exhibitions), significantly more than any o<strong>the</strong>r M&A advisory firm.<br />
JEGI is active <strong>in</strong> support<strong>in</strong>g <strong>the</strong> event <strong>in</strong>dustry through its <strong>in</strong>volvement with <strong>the</strong> lead<strong>in</strong>g associations and research<br />
organizations, <strong>in</strong>clud<strong>in</strong>g CEIR Exhibition Industry Index and SISO <strong>Trade</strong>show Web Site Project.<br />
JEGI has been <strong>in</strong>volved <strong>in</strong> many of <strong>the</strong> event <strong>in</strong>dustry’s signature transactions, such as :<br />
Terence Donnelly,<br />
VP, <strong>Trade</strong> <strong>Show</strong> Markets,<br />
Experient<br />
Steven Hacker,<br />
President & CEO,<br />
International Association of<br />
has sold Exhibitions & Events (IAEE)<br />
Gregg Caren,<br />
Senior Vice President<br />
of Strategic Bus<strong>in</strong>ess<br />
Development, SMG<br />
Steve Moore,<br />
President & CEO,<br />
Greater Phoenix Convention<br />
& Visitors Bureau has sold its<br />
Vision Events<br />
US based<br />
a lead<strong>in</strong>g provider of specialized<br />
has acquired<br />
Industrial & Manufactur<strong>in</strong>g<br />
market<strong>in</strong>g events for <strong>the</strong> IT sector <strong>the</strong> rema<strong>in</strong><strong>in</strong>g 51% <strong>in</strong>terest <strong>in</strong> events portfolio and complementary<br />
Powder/Bulk Solids Magaz<strong>in</strong>e<br />
to<br />
to<br />
“Our bus<strong>in</strong>ess rema<strong>in</strong>s strong, and<br />
has def<strong>in</strong>itely slowed. Most <strong>in</strong>dustry segments<br />
bus<strong>in</strong>ess expansion is driv<strong>in</strong>g GEORGE record-break<strong>in</strong>g<br />
LITTLE MANAGEMENT rema<strong>in</strong> solid. However, as one might expect<br />
revenue. Costs cont<strong>in</strong>ue to rise which<br />
from recent news, construction-related events<br />
for $155,000,000<br />
CANON COMMUNICATIONS LLC<br />
certa<strong>in</strong>ly puts pressure on profitability. As for have shown noticeably<br />
an APPRISE<br />
lower-than-forecasted<br />
MEDIA company<br />
trade shows, a same-show analysis reveals revenue.”<br />
February<br />
that<br />
<strong>2008</strong><br />
<strong>the</strong>y are ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g revenue, October but growth 2007 Carrie Freeman Parsons<br />
<strong>June</strong> 2006<br />
SE Ad 3.19.08 Carrie 6/5/08 Freeman 1:11 PM Page 1<br />
Parsons<br />
Vice Chairman &<br />
Chief Market<strong>in</strong>g Please Officer, contact Freeman us for more <strong>in</strong>formation.<br />
Robert Canton,<br />
Director, Convention &<br />
Tourism Service,<br />
PricewaterhouseCoopers<br />
Wilma Jordan, Founder & CEO<br />
wilmaj@jegi.com<br />
Ms. Jordan leads <strong>the</strong> media <strong>in</strong>dustry’s most<br />
successful <strong>in</strong>vestment bank, which has completed<br />
more than 450 transactions s<strong>in</strong>ce<br />
be<strong>in</strong>g founded <strong>in</strong> 1987.<br />
Richard Mead, Manag<strong>in</strong>g Director<br />
richardm@jegi.com<br />
Mr. Mead provides M&A advisory services to<br />
a wide array of B2B media companies, <strong>in</strong>clud<strong>in</strong>g<br />
publish<strong>in</strong>g, exhibition and conference,<br />
<strong>in</strong>formation and onl<strong>in</strong>e.<br />
www.jegi.com (212) 754-0710<br />
The Jordan, Edmiston Group, Inc.<br />
JEGI is <strong>the</strong> Lead<strong>in</strong>g Investment Bank<strong>in</strong>g Firm<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 19
Incubator<br />
Webcast Increases Global Audience for<br />
Investment Expo<br />
By Hil Anderson, senior editor<br />
Sarasota, FL – Allow<strong>in</strong>g people to tap<br />
<strong>in</strong>to <strong>the</strong> content of a conference or a<br />
trade show via webcast is a concept<br />
that is work<strong>in</strong>g out well for Inter<strong>Show</strong>,<br />
<strong>the</strong> producers of <strong>in</strong>vestment education<br />
sem<strong>in</strong>ars serv<strong>in</strong>g <strong>in</strong>vestors and<br />
professional traders.<br />
The Florida based company recently<br />
made 25% of <strong>the</strong> sessions at The <strong>Trade</strong>rs<br />
Expo held <strong>in</strong> New York <strong>in</strong> February<br />
available for view<strong>in</strong>g on <strong>the</strong> Internet free<br />
of charge. The result was about 6,000<br />
people from 53 nations logg<strong>in</strong>g <strong>in</strong> to<br />
watch some of <strong>the</strong> 41 <strong>in</strong>dividual sessions<br />
offered at <strong>the</strong> event.<br />
Inter<strong>Show</strong> looks at <strong>the</strong> strategy as a<br />
w<strong>in</strong>ner for its particular market. “It helps<br />
<strong>in</strong>crease <strong>the</strong> number of people exposed<br />
to <strong>the</strong> conference,” said Aaron West,<br />
senior vice president of market<strong>in</strong>g for<br />
Inter<strong>Show</strong>. “This is <strong>the</strong> way conferences<br />
are go<strong>in</strong>g to be function<strong>in</strong>g from here on<br />
out <strong>in</strong> order to provide more benefit for<br />
both exhibitors and speakers.”<br />
On <strong>the</strong> surface, allow<strong>in</strong>g attendees<br />
to tune <strong>in</strong> free of charge sounds like an<br />
ana<strong>the</strong>ma to <strong>the</strong> bottom l<strong>in</strong>es of trade<br />
show organizers who like to see people<br />
pay<strong>in</strong>g <strong>the</strong> registration fee and talk<strong>in</strong>g<br />
bus<strong>in</strong>ess face-to-face with <strong>the</strong>ir exhibitors.<br />
Inter<strong>Show</strong>, however, caters to a different<br />
type of audience than most <strong>in</strong>dustryspecific<br />
events.<br />
Inter<strong>Show</strong> events are <strong>the</strong>mselves<br />
free of charge and target an audience<br />
of f<strong>in</strong>ancial traders who are less able to<br />
step out of <strong>the</strong> f<strong>in</strong>ancial markets for <strong>the</strong><br />
better part of a week <strong>in</strong> order to attend<br />
sem<strong>in</strong>ars <strong>in</strong> person. By utiliz<strong>in</strong>g webcasts,<br />
Inter<strong>Show</strong> aims to drive more viewers<br />
to its Moneyshow.com website as well<br />
as to educational sessions and product<br />
demonstrations.<br />
“Our goal is to educate <strong>in</strong>vestors and<br />
traders as much as we can,” said West. “It<br />
is to get <strong>the</strong>m to connect with <strong>the</strong> website<br />
and learn how to trade from <strong>the</strong> <strong>in</strong>dustry<br />
experts who come and present at <strong>the</strong><br />
Strength <strong>in</strong> Numbers. Webcasts, such as this one, made 25% of <strong>the</strong> sessions at The <strong>Trade</strong>rs Expo<br />
available free of charge to remote viewers. The organizers sees webcasts as a way to <strong>in</strong>crease <strong>the</strong><br />
exposure of <strong>the</strong>ir events to office-bound f<strong>in</strong>ancial traders.<br />
conferences. They realize <strong>the</strong>re are some<br />
great resources available on Moneyshow.<br />
com.”<br />
The logistics of <strong>the</strong> webcast operation<br />
are fairly simple. Inter<strong>Show</strong> developed its<br />
own web <strong>in</strong>terface that allows sessions<br />
to be captured live with a video camera<br />
and <strong>the</strong> hotel-provided sound mixer.<br />
Both are plugged <strong>in</strong>to a laptop computer<br />
connected to <strong>the</strong> Internet. At The <strong>Trade</strong>rs<br />
Expo, <strong>the</strong>re were three conference rooms<br />
be<strong>in</strong>g webcast simultaneously throughout<br />
<strong>the</strong> conference.<br />
The sessions were broken up <strong>in</strong>to<br />
two categories: editorial presentations<br />
and product presentations. The product<br />
presentations are “purchased” by <strong>the</strong><br />
exhibit<strong>in</strong>g companies who are given <strong>the</strong><br />
opportunity to pay an additional fee<br />
to have <strong>the</strong> session webcast to a larger<br />
audience. “They can <strong>the</strong>n use it for <strong>the</strong>ir<br />
sales collateral or <strong>in</strong>ternal purposes as<br />
well,” West said. “If <strong>the</strong>y go to a show for<br />
three days, <strong>the</strong>y can leverage <strong>the</strong> time <strong>the</strong>y<br />
had at <strong>the</strong> show and use <strong>the</strong> content for a<br />
much longer period.”<br />
Editorial presentations feature speakers<br />
who are often regulars on <strong>the</strong> f<strong>in</strong>ancial<br />
speak<strong>in</strong>g circuit. Many of <strong>the</strong>se speakers,<br />
<strong>in</strong> fact, are able to assist <strong>in</strong> <strong>the</strong> market<strong>in</strong>g<br />
by putt<strong>in</strong>g out <strong>the</strong> word to <strong>the</strong>ir regular<br />
readers or attendees of past speak<strong>in</strong>g<br />
engagements. “Speakers tell <strong>the</strong> people<br />
<strong>in</strong> <strong>the</strong>ir database <strong>the</strong>y are go<strong>in</strong>g to do a<br />
webcast and <strong>the</strong>ir constituents can log on<br />
and watch for free,” West said. “We do <strong>the</strong><br />
same th<strong>in</strong>g with our database.”<br />
Many conferences and trade<br />
shows have adopted a practice of<br />
archiv<strong>in</strong>g webcasts on <strong>the</strong>ir show sites<br />
as a means of extend<strong>in</strong>g <strong>the</strong> <strong>in</strong>terest <strong>in</strong><br />
<strong>the</strong>ir events. Inter<strong>Show</strong> also keeps its<br />
content available to act as a draw for<br />
exhibitors, speakers and <strong>the</strong> conference<br />
itself. “For a lot of people who are tied to<br />
an office, it can be difficult to come to a<br />
conference,” West said. “But this allows<br />
us to cont<strong>in</strong>ue to build <strong>in</strong>terest <strong>in</strong> what we<br />
are do<strong>in</strong>g and market to <strong>the</strong>m for future<br />
shows.”<br />
Reach Aaron West at (941) 955-0323<br />
or aaronwest@<strong>in</strong>tershow.com<br />
20 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 21
<strong>Issue</strong>s & Answers<br />
By Hil Anderson, senior editor<br />
Roots or Rotation? Decid<strong>in</strong>g on a Location Strategy<br />
Q: My association is consider<strong>in</strong>g<br />
rotat<strong>in</strong>g its show between two fixed<br />
locations. What are <strong>the</strong> advantages<br />
of host<strong>in</strong>g a show <strong>in</strong> <strong>the</strong> same<br />
location every year compared to<br />
alternat<strong>in</strong>g sites?<br />
A: As is often <strong>the</strong> case <strong>in</strong> <strong>the</strong><br />
exposition <strong>in</strong>dustry, <strong>the</strong>re is no<br />
clear answer to this question. Start<br />
by weigh<strong>in</strong>g <strong>the</strong> pros and cons of a<br />
fixed versus rotat<strong>in</strong>g location. Consider<br />
<strong>the</strong> needs and desires of your present<br />
attendee base as well as new sectors<br />
that haven’t come to your show <strong>in</strong> <strong>the</strong><br />
past. “It comes down to know<strong>in</strong>g<br />
your audience,” said Robert Brice, vice<br />
president at Cygnus Expositions. “That<br />
always drives event decisions, <strong>in</strong>clud<strong>in</strong>g<br />
venues.”<br />
Christopher Gribbs, senior director of<br />
conventions at The American Institute of<br />
Architects, has a particularly adventurous<br />
membership to serve. You can tell when<br />
<strong>the</strong> annual AIA National Convention and<br />
Design Exposition is <strong>in</strong> town by <strong>the</strong> number<br />
of badge-wear<strong>in</strong>g delegates walk<strong>in</strong>g<br />
around, look<strong>in</strong>g at <strong>the</strong> build<strong>in</strong>gs with<br />
more than a casual glance. “They come<br />
to our convention to learn. One way <strong>the</strong>y<br />
learn is by mov<strong>in</strong>g about with<strong>in</strong> a town to<br />
experience <strong>the</strong> city and its architecture,”<br />
Gribbs said.<br />
So, <strong>the</strong> task of <strong>the</strong> show manager<br />
is to select a site that appeals first and<br />
foremost to <strong>the</strong> audience and also meets<br />
<strong>the</strong> necessary operational and logistical<br />
requirements of <strong>the</strong> show itself.<br />
<strong>Show</strong> managers told <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> that <strong>the</strong>re were some basic issues<br />
to consider whe<strong>the</strong>r an event should<br />
commit to one city or move around:<br />
• Venues: Hold<strong>in</strong>g a show <strong>in</strong> <strong>the</strong> same<br />
city every year most likely means<br />
you will contract <strong>the</strong> same exhibition<br />
facility every year. “The build<strong>in</strong>g staff<br />
may change over <strong>the</strong> years, but you<br />
won’t have to re-learn <strong>the</strong>ir policies<br />
and contracts every year,” said Brice.<br />
“You also have a better chance of<br />
gett<strong>in</strong>g <strong>the</strong> dates you want because<br />
you can book <strong>the</strong>m before anyone<br />
else.” A key consideration <strong>in</strong> a longterm<br />
commitment is projected show<br />
growth. “You can grow, but you can<br />
also shr<strong>in</strong>k and w<strong>in</strong>d up contract<strong>in</strong>g<br />
for much more space <strong>the</strong>n you need,”<br />
Brice said.<br />
• Hotels: Contract<strong>in</strong>g <strong>the</strong> same<br />
hotels year after year offers similar<br />
advantages to rebook<strong>in</strong>g <strong>the</strong> same<br />
exhibit hall. Room blocks can be<br />
nailed down <strong>in</strong> advance and at a<br />
presumably good rate. Organizers<br />
know <strong>the</strong> hotel sales staff as well as<br />
<strong>the</strong> convention and visitors bureau.<br />
Brice cautioned that trade shows<br />
might not be <strong>the</strong> only game <strong>in</strong> town<br />
<strong>in</strong> cities that have a robust tourism<br />
<strong>in</strong>dustry and can fill beds at full price.<br />
“Over time, your room block can be<br />
eroded,” he said. “You have to learn<br />
to stand up for yourself.”<br />
• Local convention and visitors<br />
bureaus: Ano<strong>the</strong>r two-way street.<br />
Any CVB sales executive will say<br />
every customer is valued; however,<br />
<strong>the</strong>y also must devote a lot of energy<br />
to book<strong>in</strong>g new bus<strong>in</strong>ess. “A set<br />
rotation pattern is very similar to<br />
an annual show that is held <strong>in</strong> <strong>the</strong><br />
same venue,” Brice said. “You can<br />
be perceived as automatic bus<strong>in</strong>ess.<br />
There is <strong>the</strong> potential <strong>the</strong>y won’t work<br />
as hard for you as <strong>the</strong>y might for a<br />
new piece of bus<strong>in</strong>ess.”<br />
• Workload: Go<strong>in</strong>g to different cities<br />
means do<strong>in</strong>g a lot of groundwork<br />
every year. “You have to secure <strong>the</strong><br />
hotels, secure a conference city and<br />
get <strong>the</strong> dates and price ranges you<br />
want,” Griggs said. “You might not<br />
have <strong>the</strong> buy<strong>in</strong>g power of a repeat<br />
customer who can say, ‘We come here<br />
every three years. Can you give us a<br />
deal?’” Association show organizers<br />
will also have <strong>in</strong>put com<strong>in</strong>g <strong>in</strong> from a<br />
selection committee that will be out<br />
<strong>in</strong> <strong>the</strong> field on a fairly constant basis.<br />
They will also have to reach out to <strong>the</strong><br />
local membership of <strong>the</strong> association<br />
both as a courtesy and to enlist <strong>the</strong>ir<br />
support <strong>in</strong> arrang<strong>in</strong>g activities and<br />
market<strong>in</strong>g to potential attendees <strong>in</strong><br />
<strong>the</strong> region.<br />
• Travel: CEIR research found that<br />
48% of a show’s attendees come from<br />
a 400-mile radius. This re<strong>in</strong>forces <strong>the</strong><br />
need to get a firm grip on attendee<br />
demographics and how far <strong>the</strong>y are<br />
will<strong>in</strong>g to travel. “The AIA show<br />
draws from <strong>the</strong> region more than<br />
from across <strong>the</strong> United States,”<br />
Griggs said. “We rotate our show<br />
location <strong>in</strong> order to reach a little<br />
deeper <strong>in</strong>to <strong>the</strong> segments of our<br />
membership that might o<strong>the</strong>rwise<br />
not be able to travel.” Cost could<br />
also become a larger factor <strong>in</strong> travel<br />
decisions as ris<strong>in</strong>g oil prices drive up<br />
<strong>the</strong> cost of both fly<strong>in</strong>g and driv<strong>in</strong>g.<br />
<strong>Show</strong> organizers said it all goes back to<br />
<strong>the</strong> audience and what <strong>the</strong>y want. Do<br />
<strong>the</strong>y want to see <strong>the</strong> sites and experience<br />
a new city every year, or do <strong>the</strong>y prefer<br />
<strong>the</strong> comfort level of a s<strong>in</strong>gle location<br />
or a small rotation? “The architectural<br />
community is somewhat unique <strong>in</strong> that<br />
<strong>the</strong>y need variety,” said Gribbs. “O<strong>the</strong>r<br />
groups might want to just go straight<br />
from <strong>the</strong> airport to <strong>the</strong> hotel and<br />
convention center and stay <strong>the</strong>re.”<br />
Reach Robert Brice at (314) 968-4343<br />
or robert.brice@cygnusexpos.com;<br />
Christopher Gribbs at (202) 626-7353 or<br />
cgribbs@aia.org; Doug Ducate at (469)<br />
574-0686 or dducate@ceir.org<br />
22 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Power Lunch<br />
Gary Shapiro<br />
A Lead<strong>in</strong>g Advocate<br />
for <strong>the</strong><br />
<strong>Trade</strong> <strong>Show</strong> Industry<br />
As head of <strong>the</strong> powerful<br />
Consumer Electronics<br />
Association and <strong>the</strong> nation’s<br />
largest annual trade show,<br />
Gary Shapiro is one of <strong>the</strong><br />
most recognized names <strong>in</strong> <strong>the</strong><br />
electronics <strong>in</strong>dustry, <strong>the</strong> trade<br />
show bus<strong>in</strong>ess and on Capitol<br />
Hill. He has testified before<br />
Congress on technology and<br />
bus<strong>in</strong>ess issues more than<br />
20 times. Not a week goes<br />
by without Gary shar<strong>in</strong>g his<br />
knowledge and convictions <strong>in</strong><br />
<strong>the</strong> pr<strong>in</strong>t or broadcast media.<br />
What is beh<strong>in</strong>d his legendary<br />
drive and accomplishments? I<br />
spoke with Gary <strong>the</strong> day after his<br />
son, Mark Jerome, was born.<br />
By Bob Dallmeyer,<br />
TSE columnist<br />
24 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Power Lunch<br />
Bob: Congratulations on <strong>the</strong> birth of your<br />
son.<br />
Gary: Thank you so much.<br />
Bob: You are a top spokesperson and<br />
advocate for <strong>the</strong> trade show <strong>in</strong>dustry.<br />
How did you get started?<br />
Gary: I grew up <strong>in</strong> Wantagh, Long<br />
Island and surfed at Jones Beach. As an<br />
undergraduate at SUNY B<strong>in</strong>ghamton, I<br />
managed events and concerts for groups<br />
<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> Black and Lat<strong>in</strong> Student<br />
Unions. I really enjoyed handl<strong>in</strong>g <strong>the</strong><br />
soundboard and organiz<strong>in</strong>g parties —<br />
particularly creat<strong>in</strong>g a sense of order and<br />
tak<strong>in</strong>g charge of a big group. Dur<strong>in</strong>g <strong>the</strong><br />
Summer, I worked at Jones Beach Theater<br />
and had a staff of 100 work<strong>in</strong>g for me.<br />
Essentially, I started <strong>in</strong> <strong>the</strong> events world<br />
while go<strong>in</strong>g to college and law school.<br />
Bob: Where did you get your law degree?<br />
Gary: I went to Georgetown University <strong>in</strong><br />
Wash<strong>in</strong>gton, DC, and graduated <strong>in</strong> 1980.<br />
At age 23, I believe I was <strong>the</strong> youngest<br />
person ever to f<strong>in</strong>ish. As a student, I<br />
worked on Capitol Hill and <strong>the</strong>n for a<br />
law firm. One of <strong>the</strong>ir clients was <strong>the</strong><br />
Electronic Industries Association, <strong>the</strong><br />
predecessor to <strong>the</strong> Consumer Electronics<br />
Association.<br />
Bob: How did you segue from law <strong>in</strong>to<br />
exhibitions?<br />
Gary: Initially, I was <strong>the</strong> EIA’s outside<br />
counsel and lobbyist. I became familiar<br />
with <strong>the</strong>ir trade show and later organized<br />
a one-day course about trade show law<br />
with Jeff K<strong>in</strong>g, <strong>the</strong> attorney for NAEM<br />
(now IAEE, <strong>the</strong> International Association<br />
of Exhibitions & Events). I researched<br />
everyth<strong>in</strong>g on hotels, trade shows,<br />
conventions and consumer shows. We<br />
went around <strong>the</strong> country with this session,<br />
whose written materials have been<br />
<strong>in</strong>corporated <strong>in</strong>to IAEE’s CEM (Certified<br />
<strong>in</strong> Exhibition Management) modules.<br />
That got <strong>the</strong>ir attention. When EIA<br />
offered me <strong>the</strong> job to run <strong>the</strong> consumer<br />
electronics sector <strong>in</strong>clud<strong>in</strong>g runn<strong>in</strong>g <strong>the</strong><br />
CES, I accepted immediately.<br />
Bob: What was <strong>the</strong> big attraction about<br />
trade shows?<br />
Gary: I get an emotional charge when<br />
I walk <strong>in</strong>to a hall and see competitors<br />
show<strong>in</strong>g <strong>the</strong>ir wares, each try<strong>in</strong>g to be<br />
smarter and better <strong>in</strong> attract<strong>in</strong>g <strong>the</strong><br />
customer <strong>in</strong> a live environment. I imag<strong>in</strong>e<br />
people got this same feel<strong>in</strong>g <strong>in</strong> markets<br />
thousands of years ago, which is why I’m<br />
so passionate for free markets. The trade<br />
show is <strong>the</strong> most visible manifestation of<br />
a free market <strong>in</strong> all dimensions: you can<br />
taste it, see it, hear it, smell it and feel it.<br />
I f<strong>in</strong>d this phenomenally excit<strong>in</strong>g.<br />
Bob: You recently were a guest on CNN’s<br />
Lou Dobbs Tonight, which focused on<br />
<strong>the</strong> issue of free trade. What was that<br />
experience like, particularly with a host<br />
who constantly <strong>in</strong>terrupts?<br />
Gary: I have a personal and bus<strong>in</strong>ess<br />
view that is opposed to his. I th<strong>in</strong>k he<br />
appeals to <strong>the</strong> worst <strong>in</strong> people and I felt<br />
an obligation to speak out.<br />
Bob: Will it help <strong>the</strong> CEA or your show<br />
<strong>in</strong> <strong>the</strong> long run?<br />
Gary: S<strong>in</strong>ce <strong>the</strong> Consumer Electronics<br />
Association and <strong>the</strong> trade show <strong>in</strong>dustry<br />
as a whole depend on free trade, I feel<br />
it was worth my time. I had my Board<br />
of Director’s support <strong>in</strong> do<strong>in</strong>g this. We<br />
also took a lead<strong>in</strong>g role <strong>in</strong> support<strong>in</strong>g<br />
<strong>the</strong> Columbia Free <strong>Trade</strong> Agreement<br />
with several advertisements. However,<br />
Congress decided to put off <strong>the</strong>ir vote<br />
until next term.<br />
Bob: Did you ever th<strong>in</strong>k International<br />
CES would become <strong>the</strong> largest annual<br />
show <strong>in</strong> America?<br />
Gary: We always dreamed of it, but I<br />
personally don’t like <strong>the</strong> way it came about,<br />
climb<strong>in</strong>g over COMDEX’s corpse, so to<br />
speak. It was disturb<strong>in</strong>g to hear <strong>the</strong> senior<br />
management of COMDEX stat<strong>in</strong>g publicly<br />
at <strong>the</strong> Society of Independent <strong>Show</strong> Organizers<br />
<strong>Executive</strong> Conference that <strong>the</strong>ir attention was<br />
focused ma<strong>in</strong>ly on short term profit to get a<br />
high sales price, ra<strong>the</strong>r than <strong>the</strong>ir customers<br />
or <strong>the</strong> health of <strong>the</strong> event.<br />
Lou Dobbs Meets his Match. It’s hard to get a word<br />
<strong>in</strong> edge-wise when debat<strong>in</strong>g CNN’s Lou Dobbs, but<br />
Gary Shapiro gave Lou a run for his money, scor<strong>in</strong>g key<br />
po<strong>in</strong>ts about <strong>the</strong> importance of free trade.<br />
Cont<strong>in</strong>ued on page 26<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 25
Power Lunch<br />
Cont<strong>in</strong>ued from page 25<br />
Chomp<strong>in</strong>g at <strong>the</strong> Bit. Attendees and media flood <strong>in</strong>to <strong>the</strong> Central Hall at <strong>the</strong> <strong>2008</strong> International CES,<br />
excited to see <strong>the</strong> latest and greatest <strong>in</strong> consumer electronics technology.<br />
The Big Picture. FCC Chairman Kev<strong>in</strong> Mart<strong>in</strong> jo<strong>in</strong>s CEA president and CEO Gary Shapiro for a public<br />
conversation about <strong>the</strong> digital television transition, cable compatibility and o<strong>the</strong>r issues critical to <strong>the</strong><br />
consumer electronics <strong>in</strong>dustry at <strong>the</strong> <strong>2008</strong> CES.<br />
Bob: For decades, <strong>the</strong> CES was held semiannually.<br />
Why did <strong>the</strong> association decide<br />
to drop <strong>the</strong> Summer CES start<strong>in</strong>g <strong>in</strong> 1996<br />
and run <strong>the</strong> show only annually?<br />
Gary: Many factors <strong>in</strong>fluenced this<br />
decision. First, we lost a significant<br />
portion of our Summer show by not<br />
pay<strong>in</strong>g attention to our customers. The<br />
game <strong>in</strong>dustry was grow<strong>in</strong>g tremendously,<br />
while <strong>the</strong> rest of <strong>the</strong> consumer electronics<br />
<strong>in</strong>dustry was stagnant. Our Board of<br />
Directors was <strong>in</strong>flexible, keep<strong>in</strong>g seniority<br />
rules that didn’t make sense. Then we<br />
moved to Philadelphia, and ultimately, E3<br />
emerged on its own from our Summer<br />
event. It was <strong>the</strong> most pa<strong>in</strong>ful episode of<br />
my career.<br />
Bob: How did you pick up <strong>the</strong> pieces?<br />
Gary: You learn a lot when you make<br />
mistakes and this was certa<strong>in</strong>ly one of<br />
my great learn<strong>in</strong>g experiences. I tried<br />
to conv<strong>in</strong>ce my Board that <strong>the</strong>y were<br />
walk<strong>in</strong>g away from millions <strong>in</strong> revenues.<br />
It later gave me immense credibility with<br />
my Board, but it hurt <strong>the</strong> organization at<br />
that time.<br />
Bob: You mentioned that you didn’t pay<br />
attention to your customer. Isn’t this<br />
where most organizers go wrong?<br />
Gary: We certa<strong>in</strong>ly pay attention today.<br />
We survey every segment of our customer<br />
base before and after each show, with<br />
about 15 direct surveys. We also survey<br />
<strong>the</strong> registrants who are no-shows. With<br />
<strong>the</strong> “My CES” website, we now know<br />
who our customers are and what <strong>the</strong>y are<br />
seek<strong>in</strong>g, plus a huge amount of o<strong>the</strong>r key<br />
data. We also conduct <strong>in</strong>direct surveys<br />
of 21,000 people before we do our ad<br />
campaigns to get <strong>the</strong>ir reaction.<br />
Bob: Do you segment your show ads by<br />
<strong>in</strong>dustry subsector?<br />
Gary: We do have one generic ad, but<br />
most ads focus on a particular product<br />
category of <strong>in</strong>terest. This year, we’ve<br />
created four different ads: one focus<strong>in</strong>g<br />
on all th<strong>in</strong>gs home <strong>the</strong>ater/video/audio<br />
content; ano<strong>the</strong>r on <strong>in</strong>-home technology,<br />
home network<strong>in</strong>g and IT; a third on all<br />
th<strong>in</strong>gs wireless and mobile; and <strong>the</strong>n one<br />
generic ad giv<strong>in</strong>g an overall representation<br />
Cont<strong>in</strong>ued on page 28<br />
26 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
5TH ANNUAL<br />
INDEX<br />
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The Center for Exhibition Research (CEIR) has released <strong>the</strong> 5th Edition of its groundbreak<strong>in</strong>g <strong>in</strong>dustry tool – <strong>the</strong><br />
CEIR Exhibition Industry Index. The CEIR Index provides an objective measure of exhibition performance over a<br />
seven-year period, from basel<strong>in</strong>e year of 2000 and each year forward to 2007, <strong>the</strong> latest periods analyzed. You’ll see how<br />
<strong>the</strong> exhibition <strong>in</strong>dustry performed overall and <strong>in</strong> 11 <strong>in</strong>dustry sectors. With <strong>the</strong> CEIR Index your company can gauge how<br />
your show compares to o<strong>the</strong>rs, what are <strong>the</strong> top-perform<strong>in</strong>g <strong>in</strong>dustries and which sectors are <strong>in</strong> transition.<br />
Order your copy today at www.ceir.org<br />
TITLE SPONSOR<br />
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 27<br />
TM
Power Lunch<br />
Cont<strong>in</strong>ued from page 26<br />
of consumer technology as a whole. We translate our ads <strong>in</strong>to<br />
four <strong>in</strong>ternational languages (Spanish, Czech, Portuguese and<br />
Simplified Ch<strong>in</strong>ese) and we currently advertise <strong>in</strong> over 132<br />
publications globally, not to mention our onl<strong>in</strong>e presence.<br />
Bob: What are your thoughts on <strong>the</strong> economy right now?<br />
Gary: In <strong>the</strong> consumer electronics <strong>in</strong>dustry, we are project<strong>in</strong>g<br />
an average growth of 6% <strong>in</strong> retail sales this year, whereas <strong>the</strong><br />
overall retail sector is project<strong>in</strong>g only 3%. We’re benefit<strong>in</strong>g from<br />
<strong>the</strong> shift to high def<strong>in</strong>ition television (HDTV) and <strong>the</strong> end of<br />
DVD format competition. Even this adm<strong>in</strong>istration’s economic<br />
stimulus package is go<strong>in</strong>g to benefit us.<br />
Bob: What about beyond this year?<br />
Gary: Long term, we have economic concerns and are<br />
successfully diversify<strong>in</strong>g our portfolio. Our approach is to<br />
<strong>in</strong>crease worldwide <strong>in</strong>vestments and expand <strong>in</strong>ternationally.<br />
We started new shows <strong>in</strong> Dubai and Ch<strong>in</strong>a. We’re look<strong>in</strong>g at<br />
South America and Eastern Europe. We’ve <strong>in</strong>vested <strong>in</strong> 10 or 12<br />
conferences and events, which are do<strong>in</strong>g very well.<br />
Bob Are <strong>the</strong>se new events owned by CEA?<br />
Gary: No, o<strong>the</strong>r companies produce <strong>the</strong>m and CEA is a m<strong>in</strong>ority<br />
owner. Usually, I am a speaker at <strong>the</strong>se events. We use our<br />
market<strong>in</strong>g templates and website to help with <strong>the</strong>ir promotion,<br />
market<strong>in</strong>g, and sometimes sales. We just helped launch a<br />
consumer event <strong>the</strong> third week <strong>in</strong> <strong>June</strong> <strong>in</strong> New York City for<br />
Wall Street called Digital Downtown. There’s great <strong>in</strong>terest <strong>in</strong> this<br />
one.<br />
Bob: You’re very proactive <strong>in</strong> your <strong>in</strong>dustry.<br />
Gary: If you sit still, you die. Support from <strong>the</strong> Board keeps us<br />
mov<strong>in</strong>g and grow<strong>in</strong>g. In fact, we turn down more deals than<br />
we enter, but we’re always look<strong>in</strong>g. We are <strong>in</strong> <strong>the</strong> process of<br />
evaluat<strong>in</strong>g ten deals at <strong>the</strong> moment.<br />
Bob: What brought about your passion for audits?<br />
Gary: We suffered for years by be<strong>in</strong>g compared to events that<br />
didn’t use <strong>the</strong> same measurements or standards. We were <strong>the</strong><br />
first major show to have an <strong>in</strong>dependent audit because we<br />
strongly believe <strong>in</strong> <strong>the</strong>m. We are <strong>the</strong> current U.S. secretariat for<br />
<strong>the</strong> global group sett<strong>in</strong>g audit standards.<br />
Bob: In spite of all your efforts, many global events still report<br />
number of visits, not visitors.<br />
Gary: Sadly, most of our <strong>in</strong>ternational competitors still use<br />
this metric: if you attend for ten days, you are reported as ten<br />
visitors <strong>in</strong> <strong>the</strong> total. Even many domestic events consistently<br />
report gross square footage as net square footage. Bottom l<strong>in</strong>e:<br />
it’s up to <strong>the</strong> customers to demand uniform report<strong>in</strong>g standards,<br />
so we try to educate our customers.<br />
Bob: You’re also a consistent activist with<strong>in</strong> our <strong>in</strong>dustry.<br />
Gary: When you’re a leader of an organization, you have an<br />
obligation to wholeheartedly support it, which is why I try to<br />
attend IAEE every year. CEIR is ano<strong>the</strong>r great organization. I<br />
served as a chairman of CEIR <strong>in</strong> <strong>the</strong> past, and <strong>the</strong>y also get my<br />
full support.<br />
Bob: You were also <strong>in</strong>strumental <strong>in</strong> merger discussions between<br />
SISO and IAEE.<br />
Gary:: I was very disappo<strong>in</strong>ted when that opportunity was<br />
lost. It’s a shame that <strong>the</strong> best m<strong>in</strong>ds <strong>in</strong> this <strong>in</strong>dustry are split<br />
between two organizations. I’m hopeful that someday soon <strong>the</strong>y<br />
will comb<strong>in</strong>e. We are too complacent <strong>in</strong> our <strong>in</strong>dustry and we<br />
don’t promote ourselves well enough. <strong>Show</strong> organizers th<strong>in</strong>k<br />
<strong>the</strong>ir events will exist year after year while <strong>the</strong>y watch o<strong>the</strong>r<br />
media crumble about <strong>the</strong>m. I’m not certa<strong>in</strong> that as a market<strong>in</strong>g<br />
media we’re immune to all this. This schism has prevented our<br />
leadership from advanc<strong>in</strong>g <strong>the</strong> <strong>in</strong>dustry for greater visibility and<br />
clout. We need to be unified.<br />
Bob: What does a person need to get to <strong>the</strong> top of a trade show<br />
organization?<br />
Gary: To get to <strong>the</strong> top of any organization, not just trade<br />
shows, you need a basic competence just to keep your<br />
job. Beyond that, you must show those above you that you<br />
understand <strong>the</strong> issues <strong>the</strong>y face and you’re will<strong>in</strong>g to make <strong>the</strong>ir<br />
job easier <strong>in</strong> <strong>the</strong> long term. Also, demonstrate that you are a<br />
problem solver, not a problem creator. You should be creative,<br />
positive, speak and write clearly—and very important, get along<br />
well with people.<br />
Bob: F<strong>in</strong>ally, what are <strong>the</strong> biggest issues fac<strong>in</strong>g our <strong>in</strong>dustry?<br />
Gary: At <strong>the</strong> moment, it’s <strong>the</strong> economy. Free trade. Cont<strong>in</strong>ued<br />
deterioration of airl<strong>in</strong>e profits. Our lack of friendl<strong>in</strong>ess toward<br />
people com<strong>in</strong>g to <strong>the</strong> U.S., especially when <strong>the</strong> weak dollar is<br />
attract<strong>in</strong>g foreign buyers. There are o<strong>the</strong>r th<strong>in</strong>gs we cannot<br />
predict, like ano<strong>the</strong>r 9/11 or outbreak of disease.<br />
Bob: You have an outstand<strong>in</strong>g team at CEA, which creates <strong>the</strong><br />
largest annual free market <strong>in</strong> <strong>the</strong> nation.<br />
Gary: We have some truly high-perform<strong>in</strong>g, creative people. We<br />
strive to have a fresh, different show every year that gives people<br />
more than one reason to attend.<br />
Contact Gary Shapiro at (703) 907-7600 or gshapiro@CE.org<br />
Bob Dallmeyer<br />
Bob Dallmeyer is Past Chairman of both<br />
<strong>the</strong> International Association of Exhibitions<br />
and Events (IAEE) and <strong>the</strong> <strong>Trade</strong> <strong>Show</strong><br />
Exhibitors Association (TSEA), as well<br />
as a former Director of <strong>the</strong> Center for<br />
Exhibition Industry Research (CEIR). In<br />
2006, he was <strong>in</strong>ducted <strong>in</strong>to <strong>the</strong> Convention<br />
Industry Council’s Hall of Leaders. Reach<br />
Bob at (323) 934-8300 or bdallmeyer@<br />
tradeshowexecutive.com<br />
28 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Which <strong>Show</strong>s are<br />
Sett<strong>in</strong>g <strong>the</strong> Gold Standard<br />
for <strong>the</strong> <strong>Trade</strong> <strong>Show</strong> Industry?<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 29
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’sTM<br />
Gold 100 Gala & Summit<br />
Honor<strong>in</strong>g <strong>the</strong> 100 <strong>Show</strong>s that Set <strong>the</strong><br />
Gold Standard for <strong>the</strong> <strong>Trade</strong> <strong>Show</strong> Industry<br />
From September 17-19, <strong>2008</strong>,<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> will honor<br />
<strong>the</strong> nation’s lead<strong>in</strong>g trade shows<br />
at a site that reflects <strong>the</strong> very<br />
essence of <strong>the</strong> Gold 100 Awards –<br />
<strong>the</strong> five star Ritz-Carlton Hotel <strong>in</strong><br />
Laguna Niguel, CA.<br />
Set atop a bluff with<br />
breathtak<strong>in</strong>g views of <strong>the</strong> Pacific<br />
Ocean, <strong>the</strong> newly-remodeled<br />
five-star Ritz Carlton Hotel is one<br />
of <strong>the</strong> world’s lead<strong>in</strong>g hotels –<br />
hav<strong>in</strong>g reached <strong>the</strong> summit <strong>in</strong><br />
luxury and service.<br />
The 100 shows that will be<br />
honored by <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
have also reached <strong>the</strong> summit,<br />
not only by <strong>the</strong>ir sheer size<br />
but also <strong>in</strong> economic impact<br />
on <strong>the</strong>ir host cities. They have<br />
truly set <strong>the</strong> gold standard for<br />
<strong>the</strong> exposition <strong>in</strong>dustry and <strong>the</strong><br />
<strong>in</strong>dustries <strong>the</strong>y serve.<br />
Jo<strong>in</strong> us for this grand event of<br />
celebration and <strong>in</strong>spiration!<br />
Gold 100 Advisory Board<br />
• Danny Phillips, <strong>Executive</strong> VP<br />
Advanstar Communications<br />
• Gary Shapiro, CEO<br />
Consumer Electronics Association<br />
• Dennis Slater, President & CEO<br />
Association of Equipment Manufacturers<br />
• Peter Eelman, VP, Exhibitions<br />
AMT - The Association for Manufactur<strong>in</strong>g<br />
Technology<br />
• Skip Farber, CEO<br />
WSA<br />
• Kerry Gumas, President, CEO<br />
Questex Media Group<br />
• Joe Randall, Group President<br />
Nielsen Bus<strong>in</strong>ess Media<br />
• Margaret Pederson, President<br />
Amirex<br />
• Phil McKay, President & CEO<br />
PPM Media, Inc.<br />
• Ignacio Cabrera, VP<br />
National Association of Home Builders<br />
• Chris Nemchek, VP, Exhibition<br />
Management<br />
Natl. Assn. for <strong>the</strong> Specialty Food <strong>Trade</strong><br />
• Britton Jones, President & CEO<br />
Bus<strong>in</strong>ess Journals, Inc.<br />
• Randy Bauler, Exhibits Director<br />
American Assn. of Critical Care Nurses<br />
30 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Brought to you by <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> and<br />
Title Sponsor<br />
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 31
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
<strong>2008</strong> Innovations Help Make <strong>Trade</strong> <strong>Show</strong><br />
Operations Leaner and Greener<br />
By Darlene Gudea, VP/publisher & editor and Hil Anderson, senior editor<br />
Innovat<strong>in</strong>g is not for <strong>the</strong> fa<strong>in</strong>t of heart<br />
because it <strong>in</strong>volves a high element<br />
of risk. Change is expensive and<br />
disruptive to <strong>the</strong> status quo. In today’s<br />
economy, managers often pay a steep<br />
price for miss<strong>in</strong>g <strong>the</strong> mark. But <strong>in</strong>action<br />
and failure to respond to shifts <strong>in</strong> <strong>the</strong><br />
market are bigger risks and have longterm<br />
consequences.<br />
To develop an environment conducive<br />
to <strong>in</strong>novation, organizations must<br />
elim<strong>in</strong>ate <strong>the</strong> corporate roadblocks that<br />
br<strong>in</strong>g new ideas to a screech<strong>in</strong>g halt.<br />
They must create a culture of reward<strong>in</strong>g<br />
those who take <strong>in</strong>itiative and calculated<br />
risks. S<strong>in</strong>ce <strong>the</strong> best ideas tend to come<br />
from those closest to <strong>the</strong> customer,<br />
<strong>in</strong>volve <strong>the</strong>m early <strong>in</strong> <strong>the</strong> <strong>in</strong>novation cycle.<br />
And remember, an important <strong>in</strong>gredient<br />
of <strong>in</strong>novation is simplicity.<br />
The entries submitted for <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong>’s Sixth Annual Innovation Awards<br />
took on a green tone this year. One-third<br />
of <strong>the</strong> entries and more than half of <strong>the</strong><br />
w<strong>in</strong>ners were <strong>in</strong>novations that addressed<br />
environmental concerns. O<strong>the</strong>rs offered<br />
efficiency <strong>in</strong> registration, order<strong>in</strong>g services<br />
and lead follow-up.<br />
The judg<strong>in</strong>g panel, made up of<br />
members of <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Editorial<br />
Advisory Board and staff, did not always<br />
see eye-to-eye. But whe<strong>the</strong>r <strong>the</strong> w<strong>in</strong>ner’s<br />
ideas are criticized or commended <strong>in</strong><br />
<strong>the</strong> f<strong>in</strong>al analysis, fresh new ideas are<br />
always <strong>in</strong>spirational. <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong><br />
commends <strong>the</strong>se seven <strong>in</strong>novators for<br />
defy<strong>in</strong>g tradition and creat<strong>in</strong>g new value<br />
for exhibitors, attendees and <strong>the</strong> exposition<br />
<strong>in</strong>dustry as a whole.<br />
<strong>2008</strong> W<strong>in</strong>ners of<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
Innovation Awards<br />
SMART-reg International, Inc..............p.33<br />
Freeman....................................................p.34<br />
GES Exposition Services......................p.35<br />
Aust<strong>in</strong> Convention Center.....................p.36<br />
ListeNation..............................................p.37<br />
Registration Control Systems (RCS)....p.38<br />
Kleertech..................................................p.39<br />
32 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
SMART-reg Makes RFID Faster, More Nimble<br />
The Tap-N-Go system offered<br />
by SMART-reg International won<br />
a <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>2008</strong> Innovation<br />
Award for giv<strong>in</strong>g show managers a<br />
quick and nimble means of us<strong>in</strong>g RFID<br />
badges to monitor attendance data and<br />
keep gate crashers out of events <strong>the</strong>y<br />
haven’t paid for.<br />
The use of RFID (Radio Frequency<br />
Identification) has been a promis<strong>in</strong>g<br />
trade show technology <strong>in</strong> itself for a<br />
few years. What Tap-N-Go does is<br />
make it even more versatile and easier<br />
to deploy than ever before.<br />
“We put it to use at our last show<br />
and I absolutely loved it,” said Pia<br />
Williams, general manager of corporate<br />
events and travel for Dish Network<br />
LLC.<br />
Tap-N-Go uses a slimmed down,<br />
free-stand<strong>in</strong>g reader that runs on<br />
batteries and can be moved quickly<br />
from room to room. It serves as badgechecker<br />
for whatever session, luncheon,<br />
workshop or gala is tak<strong>in</strong>g place <strong>in</strong>side.<br />
When <strong>the</strong> attendee enters, he or she<br />
taps <strong>the</strong>ir encoded RFID badge on <strong>the</strong><br />
face of <strong>the</strong> reader. The electronic eye<br />
<strong>in</strong>stantly determ<strong>in</strong>es if <strong>the</strong> person is<br />
authorized to enter and flashes ei<strong>the</strong>r a<br />
green light or a red X. The <strong>in</strong>dividual<br />
badge is <strong>the</strong>n automatically checked off<br />
<strong>the</strong> list for <strong>the</strong> particular event so that<br />
it cannot be used by someone else to<br />
access <strong>the</strong> room.<br />
Williams used six readers to<br />
monitor <strong>the</strong> com<strong>in</strong>gs and go<strong>in</strong>gs<br />
of more than 2,500 attendees at<br />
<strong>the</strong> Dish Network <strong>Show</strong>, May 15-17<br />
at <strong>the</strong> Gaylord Opryland Resort &<br />
Convention Center <strong>in</strong> Nashville. The<br />
exhibit area covered 97,200 net square<br />
feet and <strong>in</strong>cluded 175 exhibitors.<br />
Over <strong>the</strong> course of three days, 18,779<br />
“taps” were recorded for 13 functions<br />
<strong>in</strong>clud<strong>in</strong>g <strong>the</strong> trade show, <strong>the</strong> General<br />
Assembly and various food and<br />
enterta<strong>in</strong>ment functions. Williams<br />
said <strong>the</strong> attendees found Tap-N-Go<br />
easy to use and said it greatly reduced<br />
congestion at <strong>the</strong> doorways.<br />
Along with <strong>the</strong> obvious benefit to<br />
show organizers of keep<strong>in</strong>g moochers<br />
out of events <strong>the</strong>y have not paid<br />
for, Tap-N-Go also stores <strong>the</strong> badge<br />
<strong>in</strong>formation, which can be used to<br />
compile attendance <strong>in</strong>formation so<br />
managers can analyze where <strong>the</strong> crowds<br />
were on a daily basis.<br />
Williams said she felt <strong>the</strong> numbers<br />
collected at her show were “right on<br />
target.” “It holds a lot of names and it<br />
is quick to download,” she said.<br />
Reach Arnie Roberts, president<br />
and CEO, at (650) 565-9200 or arnie@<br />
smart-reg.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 33
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
Freeman Turns Up <strong>the</strong> Volume on<br />
Carpet Recycl<strong>in</strong>g<br />
Freeman’s decision to plunge <strong>in</strong>to<br />
recycl<strong>in</strong>g <strong>in</strong> a big way has earned<br />
<strong>the</strong> company <strong>the</strong> <strong>2008</strong> Innovation Award<br />
from <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e.<br />
In less than 12 months, more than<br />
25 million square feet of worn-out<br />
carpet<strong>in</strong>g used at trade shows was sent<br />
by Freeman to be recycled.<br />
An outside contractor that produces<br />
plastic pipes for septic systems rout<strong>in</strong>ely<br />
hauls away <strong>the</strong> syn<strong>the</strong>tic carpet<strong>in</strong>g that<br />
has long been a daunt<strong>in</strong>g challenge to<br />
<strong>the</strong> environment due to its sheer bulk<br />
and its chemical makeup.<br />
“Freeman has really stepped up to<br />
<strong>the</strong> plate because 25 million square feet<br />
of carpet is a very large amount for our<br />
<strong>in</strong>dustry,” said one of <strong>the</strong> judges of <strong>the</strong><br />
<strong>2008</strong> Innovation Awards. Ano<strong>the</strong>r said <strong>the</strong><br />
“high volume” was “a key driver” of<br />
his high rat<strong>in</strong>gs.<br />
The program is unique <strong>in</strong> that it<br />
operates on a large nationwide scale as<br />
opposed to requir<strong>in</strong>g show managers<br />
to make recycl<strong>in</strong>g arrangements on a<br />
show-to-show basis. Freeman keeps its<br />
aisle carpet<strong>in</strong>g at a central warehouse<br />
where it is rout<strong>in</strong>ely cleaned and stored<br />
for future use. But <strong>the</strong> shelf life of<br />
trade show carpet is notoriously short<br />
due to <strong>the</strong> heavy volume of foot traffic.<br />
When carpet<strong>in</strong>g is too worn out to use<br />
aga<strong>in</strong>, it is transported from Freeman’s<br />
Central Distribution Center by <strong>the</strong><br />
manufacturer, who repurposes it to<br />
produce dra<strong>in</strong>age pipes.<br />
The carpet recycl<strong>in</strong>g program began<br />
at Freeman <strong>in</strong> 2006 as a pilot program,<br />
which was adopted company-wide at<br />
<strong>the</strong> end of <strong>the</strong> same year. The company<br />
cont<strong>in</strong>ues its exist<strong>in</strong>g recycl<strong>in</strong>g program<br />
<strong>in</strong> which higher-quality carpet<strong>in</strong>g is sent<br />
off to be re-used for pet products and<br />
for residential carpet<strong>in</strong>g.<br />
Freeman<br />
has also been<br />
busy mak<strong>in</strong>g<br />
o<strong>the</strong>r aspects<br />
of trade shows<br />
greener. Exhibit<br />
components<br />
made from<br />
alum<strong>in</strong>um are<br />
recycled and signs<br />
are mounted on<br />
re-usable back<strong>in</strong>g.<br />
O<strong>the</strong>r steps <strong>in</strong>clude<br />
biodegradable trash<br />
Willi Clarkson<br />
Senior VP Operations for<br />
Freeman.<br />
bags and forklifts that run on cleanerburn<strong>in</strong>g<br />
propane ra<strong>the</strong>r than gasol<strong>in</strong>e.<br />
Update: As of March <strong>2008</strong>, Freeman<br />
had <strong>in</strong>creased <strong>the</strong> recycled carpet total to over<br />
35 million square feet.<br />
Reach Ellen Beckert at (214)<br />
445-1151 or ellen.beckert@freemanco.<br />
com<br />
34 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
GES Services Manual Goes Digital with Intellikit<br />
The GES IntelliKit Team.<br />
Front row: Donna Marshall, Arianne Limbrick,<br />
Nathan Payne. Second row: Carol Haddox,<br />
Michele Gibson, Brian Buckley. Third row: Brian Falor<br />
The GES Intellikit was developed<br />
to turn <strong>the</strong> company’s exhibitor<br />
services manual from a sometimes<br />
daunt<strong>in</strong>g hard copy <strong>in</strong>to an easier-touse<br />
digital document. The product’s<br />
ability to let exhibitors order ei<strong>the</strong>r<br />
onl<strong>in</strong>e or by fax with equal ease rated a<br />
<strong>2008</strong> Innovation Award from <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> magaz<strong>in</strong>e. Judges heralded<br />
<strong>the</strong> product’s creativity <strong>in</strong> “address<strong>in</strong>g<br />
<strong>the</strong> needs of exhibitors from mom &<br />
pop organizations all <strong>the</strong> way up to <strong>the</strong><br />
Fortune 500 firms” and said it would<br />
serve as a “model for o<strong>the</strong>r companies”<br />
and a spr<strong>in</strong>gboard for new ideas and<br />
services for <strong>the</strong> exposition <strong>in</strong>dustry.<br />
Intellikit is described by GES as a<br />
hybrid that comb<strong>in</strong>es a standard <strong>PDF</strong><br />
document with <strong>the</strong> <strong>in</strong>teractivity of<br />
e-Commerce. As <strong>the</strong> exhibit manager<br />
fills <strong>in</strong> <strong>the</strong> forms, <strong>the</strong> software performs<br />
automatic calculations, ensur<strong>in</strong>g accuracy.<br />
GES developed <strong>the</strong> solution based<br />
on <strong>the</strong> Adobe LiveCycle that tightened<br />
up <strong>the</strong> accuracy and consistency of<br />
pric<strong>in</strong>g; cut <strong>the</strong> lead time required for <strong>the</strong><br />
production of exhibitor kits; and simply<br />
makes <strong>the</strong> order<strong>in</strong>g process easier, faster<br />
and less-confus<strong>in</strong>g for customers. It also<br />
sets up text that is specific to <strong>in</strong>dividual<br />
shows, cities and states.<br />
“Exhibitors can easily navigate all<br />
of <strong>the</strong> relevant forms and place <strong>the</strong>ir<br />
order with <strong>the</strong> push of a button,”<br />
said Nathan Payne, kit adm<strong>in</strong>istration<br />
manager at GES. “This technology was<br />
developed to assist <strong>in</strong> preparation so<br />
everyone can focus on what is really<br />
important – <strong>the</strong> show.”<br />
Exhibitors do not have to be<br />
connected to <strong>the</strong> Internet <strong>in</strong> order to<br />
work with Intellikit on an airplane or<br />
<strong>in</strong> <strong>the</strong> middle of an exhibit floor. Once<br />
connected, however, entire service<br />
orders can be sent directly <strong>in</strong>to <strong>the</strong><br />
GES computer system.<br />
Even though <strong>the</strong> order can be<br />
submitted electronically, <strong>the</strong> exhibitor<br />
still has <strong>the</strong> option to pr<strong>in</strong>t out <strong>the</strong><br />
order summary pages that shows a list<br />
of all items ordered. While hard copies<br />
might be technologically qua<strong>in</strong>t and<br />
not particularly green, exhibitors know<br />
<strong>the</strong> value of hav<strong>in</strong>g a file folder of all<br />
relevant show documents close at hand<br />
dur<strong>in</strong>g move-<strong>in</strong>.<br />
At <strong>the</strong> same time, know<strong>in</strong>g that <strong>the</strong><br />
order is safely tucked away <strong>in</strong> <strong>the</strong> GES<br />
server elim<strong>in</strong>ates <strong>the</strong> anxiety that comes<br />
from send<strong>in</strong>g a fax and not be<strong>in</strong>g 100%<br />
sure it was received without <strong>in</strong>cident.<br />
Reach Nathan Payne at (702)<br />
515-5500 or npayne@ges.com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 35
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
Aust<strong>in</strong> Convention Center<br />
Goes All Out for Solar<br />
An ambitious effort by <strong>the</strong> Aust<strong>in</strong><br />
Convention Center to produce<br />
clean solar power drew kudos from<br />
<strong>the</strong> U.S. Department of Energy and a<br />
<strong>2008</strong> Innovation Award from <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong>.<br />
The center’s façade serves as a solar<br />
collect<strong>in</strong>g array, mak<strong>in</strong>g <strong>the</strong> build<strong>in</strong>g a<br />
sizable source of energy. And while it<br />
generates just a fraction of <strong>the</strong> power<br />
required by <strong>the</strong> high-tech center, it is<br />
a high-profile symbol of <strong>the</strong> Texas<br />
capital’s commitment to green energy<br />
and solar power <strong>in</strong> particular.<br />
Aust<strong>in</strong> was selected <strong>in</strong> 2007 as<br />
a Solar America City by <strong>the</strong> Energy<br />
Department, one of 13 U.S. cities<br />
saluted for city-wide programs to<br />
<strong>in</strong>crease <strong>the</strong> use of sun-generated<br />
power. Aust<strong>in</strong>’s goal is to have 100<br />
megawatts of solar-power capacity<br />
onl<strong>in</strong>e by 2020 and make <strong>the</strong> entire<br />
community 100% carbon neutral by <strong>the</strong><br />
same year.<br />
The LEED-rated convention<br />
center isn’t wait<strong>in</strong>g around ano<strong>the</strong>r 12<br />
years to do its part. The center plans<br />
to purchase 7 million kilowatt hours<br />
of w<strong>in</strong>d-generated electricity <strong>in</strong> 2009.<br />
Like solar power, <strong>the</strong> energy from <strong>the</strong><br />
remote w<strong>in</strong>d turb<strong>in</strong>es is run through<br />
<strong>the</strong> region’s electricity grid where it is<br />
converted from raw DC power to AC<br />
and becomes part of <strong>the</strong> overall Aust<strong>in</strong><br />
power supply.<br />
“That energy will be 90% or greater<br />
of our total energy usage annually,”<br />
said Terri McBride, public <strong>in</strong>formation<br />
officer for <strong>the</strong> convention center. “In<br />
addition, we have numerous energysav<strong>in</strong>g<br />
projects <strong>in</strong> progress that are<br />
related to our LEED EB (exist<strong>in</strong>g<br />
build<strong>in</strong>g) certification.”<br />
Reach Mark Tester, director, at (512)<br />
404-4000 or mark.tester@ci.aust<strong>in</strong>.tx.us<br />
36 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
ListeNation Addresses <strong>the</strong> Challenge of<br />
Lead Follow-Up<br />
Javier Stewart<br />
Ray Baum<br />
<strong>Trade</strong> show exhibitors can sometimes<br />
be <strong>the</strong>ir own worst enemy by not<br />
follow<strong>in</strong>g up on <strong>the</strong> slew of leads<br />
collected dur<strong>in</strong>g <strong>the</strong> event. ListeNation<br />
has just won <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s <strong>2008</strong><br />
Innovation Award for devis<strong>in</strong>g a way to<br />
use <strong>the</strong> company’s pre-recorded phone<br />
messag<strong>in</strong>g service to help exhibitors<br />
with lead follow-up. Judges cited<br />
ListeNation for <strong>the</strong>ir creativity <strong>in</strong> f<strong>in</strong>d<strong>in</strong>g<br />
a way to help solve this age-old <strong>in</strong>dustry<br />
challenge.<br />
ListeNation’s latest service, <strong>the</strong><br />
Pre-Recorded Followup System (PFS) is<br />
billed as a guarantee that exhibitors won’t<br />
drop <strong>the</strong> ball by fail<strong>in</strong>g to follow up with<br />
<strong>the</strong> attendees that visited <strong>the</strong>ir booth.<br />
<strong>Show</strong> managers play an important roll<br />
<strong>in</strong> help<strong>in</strong>g <strong>the</strong>ir exhibitors get <strong>the</strong> best<br />
possible ROI s<strong>in</strong>ce potential buyers will<br />
not be overlooked.<br />
“PFS calls are effective and easy to<br />
implement,” said ListeNation President<br />
Javier Stewart. “I th<strong>in</strong>k it could truly<br />
revolutionize how leads are contacted<br />
and tracked after a trade show.”<br />
The PFS system works <strong>in</strong> similar<br />
fashion to <strong>the</strong> pre-recorded “rem<strong>in</strong>der”<br />
messages sent to voice-mail boxes prior<br />
to a show. But this time, <strong>the</strong> calls go out<br />
dur<strong>in</strong>g and after <strong>the</strong> show to attendees<br />
who have visited <strong>the</strong> user’s specific<br />
booth.<br />
The Las Vegas company sends out<br />
a series of three pre-recorded calls to<br />
<strong>the</strong> list of leads that is uploaded <strong>in</strong>to <strong>the</strong><br />
system at <strong>the</strong> end of each day of <strong>the</strong><br />
show’s run. The first call goes out that<br />
night and is followed up by two more<br />
calls at one-week <strong>in</strong>tervals after <strong>the</strong> show.<br />
As calls are returned, <strong>the</strong> lead list <strong>in</strong> <strong>the</strong><br />
ListeNation system is updated and those<br />
who have responded are stricken from<br />
<strong>the</strong> list.<br />
The goal is to get <strong>the</strong> lead to call<br />
back and speak to a sales rep at <strong>the</strong><br />
exhibitor’s office. ListeNation says <strong>the</strong><br />
response has been strong. “We’ll soon<br />
beg<strong>in</strong> to customize <strong>the</strong> PFS for our<br />
larger clients and work to <strong>in</strong>tegrate it<br />
with <strong>the</strong> top lead retrieval companies,”<br />
Stewart said.<br />
It was <strong>the</strong> second Innovation Award<br />
for ListeNation. The Irv<strong>in</strong>e, CA<br />
company was honored four years ago<br />
with <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s 2004 Innovation<br />
Award for its Voice Mail Broadcast<strong>in</strong>g<br />
service.<br />
Reach Ray Baum at (888) 232-0028<br />
or ray@listenation.com; Javier Stewart<br />
at (949) 933-8879 or javier@listenation.<br />
com<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 37
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
Longer-Last<strong>in</strong>g Name Badges Elim<strong>in</strong>ate<br />
Throw-Aways<br />
Dan ZumTobel<br />
The plastic cas<strong>in</strong>gs for trade<br />
show name badges have been a<br />
pesky problem for environmentallyconscious<br />
show organizers who would<br />
prefer that badge holders don’t l<strong>in</strong>ger<br />
<strong>in</strong> a landfill until <strong>the</strong> next millennium.<br />
Registration Control Systems (RCS) <strong>in</strong><br />
Ventura, CA earned a <strong>2008</strong> Innovation<br />
Award from <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> for<br />
its RCS Green Badge, a paper badge<br />
which elim<strong>in</strong>ates those ubiquitous<br />
pieces of clear plastic, thus mak<strong>in</strong>g<br />
trade shows a bit greener. Judges<br />
hailed <strong>the</strong> badge as an idea that will<br />
have a “significant social impact on<br />
exposition <strong>in</strong>dustry” and will serve<br />
as a “spr<strong>in</strong>gboard for o<strong>the</strong>r ideas and<br />
services for <strong>the</strong> exposition <strong>in</strong>dustry.”<br />
The idea was to produce a paper<br />
badge with a larger surface area and<br />
room for a color-coded identification<br />
panel to be pr<strong>in</strong>ted along <strong>the</strong> bottom<br />
of <strong>the</strong> badge. RCS’s proprietary<br />
pr<strong>in</strong>ters pr<strong>in</strong>t <strong>the</strong> color bar directly on<br />
<strong>the</strong> badge, identify<strong>in</strong>g <strong>the</strong> wearer as<br />
an attendee, exhibitor, speaker, press<br />
or whatever <strong>the</strong>ir function is. RCS<br />
also places a reusable clip on <strong>the</strong> badge<br />
made of metal.<br />
The environmentally friendly<br />
package is rounded out by recycled<br />
paper badge stock that conta<strong>in</strong>s 100%<br />
post consumer fibers; is acid free; FSC<br />
Certified; certified process chlor<strong>in</strong>e free;<br />
and produced with 100% clean energy,<br />
accord<strong>in</strong>g to RCS.<br />
An added advantage is that <strong>the</strong> size<br />
of <strong>the</strong> badge provides space for more<br />
than just <strong>the</strong> basic name, company<br />
and hometown. There are sponsorship<br />
possibilities. “The badge stock realestate<br />
is larger than <strong>the</strong> traditional<br />
badge and <strong>the</strong>re is more room on both<br />
<strong>the</strong> front and <strong>the</strong> back of <strong>the</strong> badge,”<br />
said Dan ZumTobel, vice president of<br />
sales and market<strong>in</strong>g for RCS. Different<br />
sponsors can be pr<strong>in</strong>ted on different<br />
badges depend<strong>in</strong>g on <strong>the</strong> code for that<br />
attendee category. “We believe <strong>the</strong>se<br />
unique sponsorship opportunities<br />
will help show producers <strong>in</strong>crease<br />
sponsorship revenues,” he said.<br />
ZumTobel noted that thousands of<br />
oil-based plastic badge holders are used<br />
at a show and <strong>the</strong>n disposed of. “This<br />
is a product that saves money, provides<br />
unique cost-effective sponsorship<br />
opportunities and is earth friendly.”<br />
Reach Dan ZumTobel at (805)<br />
654-0171 or danz@rcsreg.com<br />
38 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s<br />
<strong>2008</strong><br />
INNOVATION<br />
AWARDS<br />
Kleertech and <strong>the</strong> Vanish<strong>in</strong>g Name Tag<br />
Kleertech, a producer of biodegradable<br />
products for <strong>the</strong> <strong>in</strong>dustry, received<br />
a <strong>2008</strong> Innovation Award from <strong>Trade</strong> <strong>Show</strong><br />
<strong>Executive</strong> for offer<strong>in</strong>g <strong>the</strong> ultimate <strong>in</strong><br />
disappear<strong>in</strong>g name badges for greenm<strong>in</strong>ded<br />
trade show organizers.<br />
The St. Louis-area company unveiled<br />
its BIOTECH Badge System (patent<br />
pend<strong>in</strong>g) at <strong>the</strong> IAEE EXPO! EXPO!<br />
last December. Its 100% biodegradable<br />
nature could make it <strong>the</strong> ultimate answer<br />
for show organizers seek<strong>in</strong>g to cut down<br />
on <strong>the</strong> amount of long-last<strong>in</strong>g trash<br />
produced at <strong>the</strong>ir events.<br />
From <strong>the</strong> lanyards to <strong>the</strong> clips, <strong>the</strong><br />
BIOTECH badge will completely break<br />
down and disappear with<strong>in</strong> a few months<br />
of be<strong>in</strong>g produced, leav<strong>in</strong>g beh<strong>in</strong>d<br />
not even <strong>the</strong> smallest traces of plastic<br />
or metal. “It is a totally biodegradable<br />
event ID consist<strong>in</strong>g of <strong>the</strong> holder, <strong>the</strong><br />
attachment and <strong>the</strong> lanyard,” said Scott<br />
McKye, owner of Kleertech.<br />
The base material for <strong>the</strong> badge is<br />
polyactide, a corn sugar biopolymer<br />
that will break down <strong>in</strong> fewer than 120<br />
days. The metal clips have been replaced<br />
with a biodegradable plastic while <strong>the</strong><br />
plastic cover is an oxo-biodegradable<br />
polyethylene or polypropylene that can<br />
last as long as five years or disappear<br />
<strong>in</strong> a month. The lanyard is also made<br />
from corn-based plastic fiber. Throw <strong>in</strong><br />
some eco-friendly <strong>in</strong>k and organizers will<br />
have all of <strong>the</strong>ir bases covered so far as<br />
protect<strong>in</strong>g <strong>the</strong> environment.<br />
All <strong>the</strong> materials have been<br />
<strong>in</strong>dependently verified with a K<strong>in</strong>etic<br />
Assay analysis by an ASTM certified lab <strong>in</strong><br />
St. Louis.<br />
Kleertech says it has a number of<br />
related biodegradable products for <strong>the</strong><br />
events <strong>in</strong>dustry com<strong>in</strong>g down <strong>the</strong> pike.<br />
The BIOTECH badge is an <strong>in</strong>novative<br />
way to get <strong>the</strong> ball roll<strong>in</strong>g.<br />
Reach Scott McKye at (636) 677-6610<br />
x116 or scottm@kleertech.com<br />
Purely Progressive.<br />
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www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 39
NAMM<br />
NAMM <strong>Show</strong> Grows by Tweaks and Bounds<br />
By Sandi Ca<strong>in</strong>, news editor<br />
Part 1 of a ten-part report on build<strong>in</strong>g<br />
attendance at trade shows.<br />
Few shows set out to <strong>in</strong>crease<br />
attendance by cutt<strong>in</strong>g back. But<br />
that’s exactly what <strong>the</strong> International<br />
Music Products Association<br />
(NAMM) did for its annual W<strong>in</strong>ter<br />
NAMM <strong>Show</strong>, held each January <strong>in</strong><br />
Anaheim, CA.<br />
Over <strong>the</strong> past two years, NAMM<br />
has seen its qualified attendance<br />
numbers climb by about 4,000<br />
each year. And <strong>the</strong>y did it by turn<strong>in</strong>g<br />
people down. Kev<strong>in</strong> Johnstone,<br />
director of trade shows for <strong>the</strong><br />
organization, said <strong>the</strong> association<br />
set out to reduce <strong>the</strong> number of<br />
guest registrations and ended up<br />
generat<strong>in</strong>g higher attendance.<br />
40 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
NAMM<br />
“We found we had too many visitors<br />
that were mak<strong>in</strong>g it difficult for bus<strong>in</strong>ess<br />
to be done,” Johnstone told TSE. He<br />
noted that <strong>the</strong> f<strong>in</strong>al day of <strong>the</strong> show had<br />
nearly turned <strong>in</strong>to a consumer event:<br />
guests flocked to <strong>the</strong> popular music<br />
<strong>in</strong>dustry event and legitimate buyers<br />
stayed away. “We wanted to reverse that<br />
trend,” he said.<br />
This year, registered attendance<br />
reached 88,126, up 4% from 2007. Last<br />
year’s registered attendance of 84,695<br />
reflected a 4% <strong>in</strong>crease over 2006.<br />
Improved databases and a call center<br />
enabled <strong>the</strong> organization to easily identify<br />
<strong>the</strong> true buyers on visitor lists. A quick<br />
call was typically all it took to get most<br />
registered <strong>in</strong> <strong>the</strong> proper category—even<br />
though that meant some had to pay dues.<br />
“Our badge policy was extremely<br />
generous and some people were tak<strong>in</strong>g<br />
advantage of that,” Johnstone said. It<br />
had become too easy for exhibitors to<br />
hand out guest badges to nonmembers.<br />
<strong>Show</strong> organizers worked with those who<br />
had liberally dispensed guest badges and<br />
expla<strong>in</strong>ed <strong>the</strong>ir rationale for reduc<strong>in</strong>g<br />
those numbers. Once fewer guests were<br />
able to get access to <strong>the</strong> show floor,<br />
additional buyers returned, creat<strong>in</strong>g<br />
greater value for both<br />
exhibitors and buyers.<br />
The NAMM<br />
<strong>Show</strong> upped <strong>the</strong> ante<br />
with extra privileges<br />
for attendees with<br />
exhibitor and buyer<br />
Kev<strong>in</strong> Johnstone badges, and fewer<br />
privileges for those<br />
who came as guests. One perk was onsite<br />
park<strong>in</strong>g at <strong>the</strong> convention center for<br />
exhibitors and retailers, which ended <strong>the</strong><br />
considerable hike from more remote lots.<br />
Gett<strong>in</strong>g <strong>the</strong> right people <strong>the</strong> right<br />
badge made a big difference on <strong>the</strong> show<br />
floor, Johnstone said. “Buyers didn’t feel<br />
like <strong>the</strong>y were fight<strong>in</strong>g for exhibitors’ time<br />
with people who shouldn’t be <strong>the</strong>re.”<br />
NAMM also performed I.D. checks<br />
on everyone each day of <strong>the</strong> show to<br />
elim<strong>in</strong>ate badge shar<strong>in</strong>g. “The attendance<br />
built itself because we ref<strong>in</strong>ed <strong>the</strong> value<br />
of <strong>the</strong> show,” Johnstone said.<br />
NAMM also reached out to foreign<br />
countries where <strong>the</strong>y believed attendance<br />
could be improved. Organizers learned<br />
that some foreign distributors were<br />
reluctant to have <strong>the</strong>ir buyers come to<br />
<strong>the</strong> U.S. and see compet<strong>in</strong>g products<br />
<strong>the</strong>y might not carry. Thus, NAMM<br />
supplemented<br />
its <strong>in</strong>ternational<br />
market<strong>in</strong>g efforts<br />
with some direct<br />
market<strong>in</strong>g to those<br />
foreign buyers<br />
and succeeded <strong>in</strong><br />
attract<strong>in</strong>g many of<br />
<strong>the</strong>m to <strong>the</strong> show.<br />
In all, NAMM<br />
saw delegations<br />
from about 100<br />
countries.<br />
Johnstone<br />
said NAMM’s<br />
efforts wouldn’t<br />
likely work for everyone because <strong>the</strong><br />
association was focused on be<strong>in</strong>g more<br />
selective with <strong>the</strong>ir attendance promotion<br />
ra<strong>the</strong>r than appeal<strong>in</strong>g to a broad audience.<br />
As a closed trade show, Johnstone said<br />
<strong>the</strong> organization turns away thousands<br />
of requests to attend each year—some<br />
from groupies hop<strong>in</strong>g to catch a glimpse<br />
of <strong>the</strong> celebrities who attend. It is also<br />
one of <strong>the</strong> first major shows of <strong>the</strong> year<br />
and many exhibitors use it to <strong>in</strong>troduce<br />
new products, so <strong>the</strong> appeal of <strong>the</strong> show<br />
is high for <strong>the</strong> end-user. The <strong>in</strong>herent<br />
popularity of <strong>the</strong> music <strong>in</strong>dustry also<br />
<strong>in</strong>creases <strong>the</strong> <strong>in</strong>terest and demand to<br />
attend <strong>the</strong> show.<br />
The trade association <strong>in</strong>cludes all<br />
members of <strong>the</strong> music <strong>in</strong>dustry, and<br />
funnels profits from its shows back <strong>in</strong>to<br />
programs that benefit <strong>the</strong> <strong>in</strong>dustry. That<br />
Cont<strong>in</strong>ued on page 42<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 41
NAMM<br />
Cont<strong>in</strong>ued from page 41<br />
model might be difficult to employ with<br />
for-profit organizations, Johnstone added.<br />
However, Johnstone feels <strong>the</strong>re is still<br />
a wealth of trade-only shows that might<br />
want to review how <strong>the</strong>y ref<strong>in</strong>e <strong>the</strong>ir own<br />
attendees to create <strong>the</strong> most benefit for<br />
both exhibitors and buyers. “It will be<br />
<strong>in</strong>terest<strong>in</strong>g to see how it shakes out as we<br />
cont<strong>in</strong>ue to make changes that enhance<br />
<strong>the</strong> value of buyer/seller badges and<br />
decrease <strong>the</strong> guest badges,” Johnstone<br />
said.<br />
Reach Kev<strong>in</strong> Johnstone at<br />
(760) 438-8001 or kev<strong>in</strong>j@namm.org<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong>’s Snapshot: The 106th NAMM <strong>Show</strong><br />
<strong>Show</strong> owner/management: NAMM, The International Music Products<br />
Association, Carlsbad, CA<br />
Frequency: Annual<br />
<strong>Show</strong> Site: Anaheim Convention Center, Anaheim, CA<br />
Net square feet <strong>in</strong> <strong>2008</strong>: 575,138<br />
Attendance this year: 88,128, up 4%<br />
Number of <strong>in</strong>ternational attendees: 10,605 from 100+ countries<br />
Number of exhibitors: 1,560<br />
Peak night room pickup: 7,359<br />
Total hotel rooms used: 35,073<br />
Direct economic impact: $29.74 million<br />
(us<strong>in</strong>g Economic Impact statistics of <strong>the</strong> Dest<strong>in</strong>ation Market<strong>in</strong>g Association International - DMAI)<br />
NAMM Extends Global Reach<br />
NAMM, <strong>the</strong> trade association<br />
of <strong>the</strong> <strong>in</strong>ternational music products<br />
<strong>in</strong>dustry, recently gave more<br />
than a nod to its grow<strong>in</strong>g core of<br />
<strong>in</strong>ternational attendees when it<br />
established a new branch of <strong>the</strong><br />
association <strong>in</strong> <strong>the</strong> U.K. that will<br />
debut <strong>in</strong> July. NAMM’s <strong>in</strong>ternational<br />
attendance reached more than<br />
10,000 <strong>in</strong> <strong>2008</strong>. That’s 11% of<br />
<strong>the</strong> show’s total attendees. The<br />
new NAMM International LLC,<br />
headed by Betty Heywood, director<br />
of <strong>in</strong>ternational affairs, will serve<br />
<strong>the</strong> needs of <strong>the</strong> <strong>in</strong>ternational<br />
membership base which now makes<br />
up 23% of <strong>the</strong> total membership.<br />
“NAMM<br />
International will allow<br />
us to more effectively<br />
support <strong>the</strong> needs of<br />
our NAMM members<br />
around <strong>the</strong> world, as<br />
well as make <strong>the</strong>ir<br />
NAMM <strong>Show</strong><br />
Betty Heywood<br />
participation even<br />
more valuable to <strong>the</strong>ir bus<strong>in</strong>esses,”<br />
Heywood said. In addition, <strong>the</strong><br />
new branch will work to develop<br />
and support global music products<br />
markets along with best practices<br />
from NAMM and its U.S.-based<br />
members.<br />
NAMM on Parade<br />
Talk about extend<strong>in</strong>g a show<br />
outside <strong>the</strong> bounds of <strong>the</strong> trade show<br />
floor: For <strong>the</strong> past five years, NAMM<br />
has extended <strong>the</strong> show by rem<strong>in</strong>d<strong>in</strong>g<br />
people of <strong>the</strong> importance of music as<br />
a form of expression and an important<br />
component of every child’s growth<br />
and development. They’ve done it<br />
<strong>in</strong> an unusual way, with a float <strong>in</strong> <strong>the</strong><br />
popular Tournament of Roses parade<br />
two to three weeks prior to NAMM’s<br />
annual ga<strong>the</strong>r<strong>in</strong>g of nearly 100,000<br />
music makers.<br />
The float, designed by Studio<br />
Concepts, Inc. of Portland, OR,<br />
<strong>in</strong>cluded an <strong>in</strong>teractive drum circle<br />
and Sesame Street characters who<br />
showcased music as an expression<br />
of celebration for all cultures. The<br />
parade was seen by millions of<br />
viewers on New Year’s Day. But for<br />
those who may have missed see<strong>in</strong>g<br />
it, <strong>the</strong> float also is highlighted <strong>in</strong> a<br />
free Tournament of Roses audio tour<br />
available for download at iTunes ® and<br />
Amazon MP3.<br />
42 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
ZOOM Presents <strong>the</strong> Lead<strong>in</strong>g<br />
<strong>Show</strong>s Com<strong>in</strong>g Up <strong>in</strong> August<br />
By V<strong>in</strong>ce Battaglia, manag<strong>in</strong>g editor of ZOOM & Nicole Burnes, assistant editor<br />
Whe<strong>the</strong>r you need a quick rem<strong>in</strong>der of<br />
shows on <strong>the</strong> horizon or are study<strong>in</strong>g<br />
<strong>the</strong> market for potential partnerships,<br />
co-locations or acquisitions, here is a<br />
list of 160 of <strong>the</strong> most important trade<br />
shows scheduled for August. Each<br />
show is listed by <strong>in</strong>dustry category and<br />
conta<strong>in</strong>s both a wide-angle and closeup<br />
view of <strong>the</strong> event, <strong>the</strong> organizer,<br />
<strong>the</strong> site and projected size. For a list<br />
of shows com<strong>in</strong>g up <strong>in</strong> <strong>the</strong> next 12<br />
months – searchable by each field – go<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
to www.tradeshowexecutive.com. To be<br />
considered for future editions of Zoom<br />
<strong>in</strong> pr<strong>in</strong>t and onl<strong>in</strong>e, email <strong>in</strong>formation<br />
on your show to vbattaglia@<br />
tradeshowexecutive.com and nburnes@<br />
tradeshowexecutive.com.<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Advertis<strong>in</strong>g & Market<strong>in</strong>g<br />
ad:tech Chicago<br />
DMG World Media<br />
www.ad-tech.com<br />
Mike Flynn<br />
Event Manager<br />
415-464-8500<br />
08/05/<strong>2008</strong><br />
08/06/<strong>2008</strong><br />
Navy Pier<br />
Chicago, IL<br />
10,700 nsf<br />
75 Exhibitors<br />
2,500 Attendees<br />
Affiliate Summit East<br />
Affiliate Summit, Inc.<br />
www.affiliatesummit.com<br />
Amy Rodriguez<br />
Conference Director<br />
703-368-8301<br />
08/10/<strong>2008</strong><br />
08/12/<strong>2008</strong><br />
Boston Seaport Hotel<br />
Boston, MA<br />
13,000 nsf<br />
130 Exhibitors<br />
2,500 Attendees<br />
The Specialty Advertis<strong>in</strong>g<br />
Association of California <strong>Show</strong><br />
SAAC<br />
www.<strong>the</strong>saacshow.org<br />
Richard Golden<br />
<strong>Trade</strong> <strong>Show</strong> Director<br />
800-734-6356<br />
08/06/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Long Beach Convention<br />
Center<br />
Long Beach, CA<br />
95,000 nsf<br />
650 Exhibitors<br />
8,000 Attendees<br />
Aerospace & Aviation<br />
Metrology’s Impact on Bus<strong>in</strong>ess<br />
NCSL International<br />
www.ncsli.org<br />
Tom Huttemann<br />
Meet<strong>in</strong>g Planner<br />
252-255-1690<br />
08/03/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Walt Disney World Swan &<br />
Dolph<strong>in</strong> Resort<br />
Orlando, FL<br />
16,300 nsf<br />
150 Exhibitors<br />
projections not supplied<br />
Wichita Aviation Technology<br />
Congress & Exhibition<br />
SAE International<br />
www.sae.org<br />
Jim Browne<br />
Manager of Aerospace &<br />
Gov’t Affairs<br />
724-772-7116<br />
08/19/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Century 2 Convention Center<br />
Wichita, KS<br />
7,000 nsf<br />
50 Exhibitors<br />
900 Attendees<br />
Agriculture & Farm<strong>in</strong>g<br />
Ag Progress Days<br />
Pennsylvania State University,<br />
College of Ag Sciences<br />
http://apd.cas.psu.edu<br />
Robert Oberheim<br />
<strong>Show</strong> Manager<br />
814-865-2081<br />
08/19/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Russell E. Larson Agricultural<br />
Research Center<br />
Rock Spr<strong>in</strong>gs, PA<br />
projections not supplied<br />
400 Exhibitors<br />
50,000 Attendees<br />
Farwest <strong>Show</strong><br />
Oregon Association of Nurseries<br />
www.farwestshow.com<br />
Aimee McAuliffe<br />
<strong>Show</strong> Manager<br />
503-682-5089<br />
08/21/<strong>2008</strong><br />
08/23/<strong>2008</strong><br />
Oregon Convention Center<br />
Portland, OR<br />
projections not supplied<br />
1,000 Exhibitors<br />
20,000 Attendees<br />
Apparel & Beauty<br />
Accessories The <strong>Show</strong> - Las Vegas<br />
Bus<strong>in</strong>ess Journals, Inc.<br />
www.accessories<strong>the</strong>show.com<br />
Sharon Enright<br />
<strong>Show</strong> Manager<br />
203-663-7851<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
projections not supplied<br />
projections not supplied<br />
14,000 Attendees<br />
ASAP Global Sourc<strong>in</strong>g <strong>Show</strong> - Fall<br />
ASAP <strong>Show</strong><br />
www.asapshow.com<br />
Frank Yuan<br />
CEO<br />
626-279-1800<br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
20,000 nsf<br />
80 Exhibitors<br />
2,000 Attendees<br />
CurveNY<br />
Curvexpo<br />
www.curvexpo.com<br />
Jean Luc Te<strong>in</strong>turier<br />
President<br />
203-698-7470<br />
08/03/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
Penn Plaza Pavilion<br />
New York, NY<br />
40,000 nsf<br />
projections not supplied<br />
2,500 Attendees<br />
DIRECTION - International Textile<br />
Design <strong>Show</strong> - Fall<br />
INPRINTS NY LLC<br />
www.directionshow.com<br />
Lisa Ma<strong>in</strong>ardi<br />
Producer<br />
973-761-5598<br />
08/12/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Penn Plaza Pavilion<br />
New York, NY<br />
projections not supplied<br />
150 Exhibitors<br />
3,000 Attendees<br />
Face & Body Spa & Healthy Ag<strong>in</strong>g<br />
Conference & Expo<br />
Allured Publish<strong>in</strong>g Corp.<br />
www.faceandbody.com<br />
Lori Wilson<br />
Senior Event Coord<strong>in</strong>ator<br />
630-653-2192<br />
08/16/<strong>2008</strong><br />
08/18/<strong>2008</strong><br />
Moscone Center<br />
San Francisco, CA<br />
50,000 nsf<br />
250 Exhibitors<br />
8,000 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 44<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 43
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
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seven-year period, from basel<strong>in</strong>e year of 2000 and each year forward to 2007, <strong>the</strong> latest periods analyzed. You’ l s e how<br />
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Order your copy today at www.ceir.org<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Apparel & Beauty (cont<strong>in</strong>ued)<br />
Impr<strong>in</strong>ted Sportswear Schaumburg<br />
Nielsen Bus<strong>in</strong>ess Media<br />
www.issshows.com<br />
Derrick Nelloms<br />
Operations Manager<br />
770-291-5409<br />
08/07/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Renaissance Schaumburg<br />
Hotel & Convention Center<br />
Schaumburg, IL<br />
25,100 nsf<br />
209 Exhibitors<br />
2,125 Attendees<br />
KID <strong>Show</strong> Las Vegas<br />
Specialty <strong>Trade</strong> <strong>Show</strong>s, Inc.<br />
www.kidshow.cc<br />
Denise Raeside<br />
<strong>Show</strong> Director<br />
973-340-0257<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Bally’s Hotel<br />
Las Vegas, NV<br />
80,000 nsf<br />
1,000 Exhibitors<br />
4,000 Attendees<br />
MAGIC Marketplace - August<br />
Advanstar Communications<br />
www.magiconl<strong>in</strong>e.com<br />
Chris Demoul<strong>in</strong><br />
Exec. VP, Fashion<br />
818-593-5000<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Las Vegas Convention Center<br />
Las Vegas, NV<br />
1,100,000 nsf<br />
4,000 Exhibitors<br />
120,000 Attendees<br />
Moda Las Vegas<br />
Bus<strong>in</strong>ess Journals, Inc.<br />
www.modamanhattan.com/<br />
Sharon Enright<br />
<strong>Show</strong> Manager<br />
203-663-7851<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
projections not supplied<br />
projections not supplied<br />
14,000 Attendees<br />
MRKET<br />
Bus<strong>in</strong>ess Journals, Inc.<br />
www.mrketshow.com/<br />
Sharon Enright<br />
<strong>Show</strong> Manager<br />
203-663-7851<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
projections not supplied<br />
projections not supplied<br />
14,000 Attendees<br />
Off-Price <strong>Show</strong> Fall<br />
Tarsus Expositions<br />
www.offpriceshow.com<br />
Don Browne<br />
Market<strong>in</strong>g Director<br />
262-782-1900<br />
08/22/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
Sands Expo & Convention<br />
Center<br />
Las Vegas, NV<br />
100,000 nsf<br />
500 Exhibitors<br />
12,000 Attendees<br />
Pr<strong>in</strong>tsource New York<br />
Pr<strong>in</strong>tsource<br />
www.pr<strong>in</strong>tsourcenewyork.com<br />
Massimo Iacaboni<br />
Producer<br />
212-352-1005<br />
08/12/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Hotel Pennsylvania<br />
New York, NY<br />
15,000 nsf<br />
76 Exhibitors<br />
2,200 Attendees<br />
PROJECT Las Vegas - Summer<br />
PROJECT<br />
www.projectshow.com<br />
Lynda Harrison<br />
Sales Manager<br />
212-614-7324<br />
08/26/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Sands Expo & Convention<br />
Center<br />
Las Vegas, NV<br />
197,300 nsf<br />
projections not supplied<br />
31,000 Attendees<br />
The Children’s Club<br />
ENK International<br />
www.enkshows.com<br />
Stanley Kaye<br />
<strong>Show</strong> Coord<strong>in</strong>ator<br />
212-759-8055<br />
08/03/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
Jacob K. Javits Convention<br />
Center<br />
New York, NY<br />
projections not supplied<br />
850 Exhibitors<br />
6,000 Attendees<br />
The Global Eco Apparel <strong>Trade</strong><br />
<strong>Show</strong> & Fashion <strong>Show</strong><br />
Global E.C.O. <strong>Show</strong><br />
www.globalecoshow.com<br />
Howard Gabe<br />
Co-Producer<br />
626-376-8664<br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
20,000 nsf<br />
45 Exhibitors<br />
2,000 Attendees<br />
WomensWear In Nevada - August<br />
Specialty <strong>Trade</strong> <strong>Show</strong>s, Inc.<br />
www.ww<strong>in</strong>show.com/<br />
Roland Timney<br />
<strong>Show</strong> Director<br />
702-270-4651<br />
08/25/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Rio Hotel<br />
Las Vegas, NV<br />
80,000 nsf<br />
projections not supplied<br />
4,000 Attendees<br />
Automotive, Truck<strong>in</strong>g & Transportation<br />
The Great American Truck<strong>in</strong>g <strong>Show</strong> Alan Sims<br />
Randall-Reilly Publish<strong>in</strong>g<br />
Vice President/Exec.<br />
www.gatsonl<strong>in</strong>e.com<br />
Director<br />
205-349-2990<br />
Build<strong>in</strong>g & Construction<br />
Alum<strong>in</strong>um-Glass & Recycl<strong>in</strong>g <strong>Trade</strong><br />
<strong>Show</strong><br />
Alum<strong>in</strong>um Association of Florida, Inc.<br />
www.aaof.org<br />
Wanda Classe<br />
<strong>Show</strong> Manager<br />
407-896-1015<br />
08/21/<strong>2008</strong><br />
08/23/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
08/23/<strong>2008</strong><br />
Dallas Convention Center<br />
Dallas, TX<br />
Caribe Royale<br />
Orlando, FL<br />
215,000 nsf<br />
560 Exhibitors<br />
47,980 Attendees<br />
16,600 nsf<br />
100 Exhibitors<br />
2,000 Attendees<br />
Association of Progressive Rental<br />
Organizations Convention &<br />
Buy<strong>in</strong>g <strong>Show</strong><br />
Association of Progressive Rental<br />
Organizations<br />
www.rtohq.org<br />
Shelley<br />
Mart<strong>in</strong>ek, CMP<br />
APRO Education Director<br />
512-794-0095 x109<br />
08/11/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
America’s Center<br />
St. Louis, MO<br />
30,000 nsf<br />
120 Exhibitors<br />
800 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
44 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
<strong>June</strong> 19, <strong>2008</strong><br />
Walter E. Wash<strong>in</strong>gton Convention Center, Wash<strong>in</strong>gton, DC<br />
The Premier Event for<br />
Top <strong>Executive</strong>s<br />
www.eceforum.com<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Build<strong>in</strong>g & Construction (cont<strong>in</strong>ued)<br />
Gulf Atlantic Build<strong>in</strong>g Products Expo Betty Askew<br />
Florida Build<strong>in</strong>g Material Association Director of Operations<br />
www.fbma.org<br />
352-383-0366<br />
08/21/<strong>2008</strong><br />
08/24/<strong>2008</strong><br />
Walt Disney World Swan &<br />
Dolph<strong>in</strong> Resort<br />
Orlando, FL<br />
projections not supplied<br />
250 Exhibitors<br />
2,500 Attendees<br />
Institute of Transportation<br />
Eng<strong>in</strong>eers - Annual<br />
Institute of Transportation Eng<strong>in</strong>eers<br />
www.ite.org<br />
Christ<strong>in</strong>a Garneski<br />
Market<strong>in</strong>g & Sales<br />
Manager<br />
202-289-0222 x128<br />
08/17/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
Anaheim Convention Center<br />
Anaheim, CA<br />
16,500 nsf<br />
120 Exhibitors<br />
2,000 Attendees<br />
International Woodwork<strong>in</strong>g Fair<br />
The International Woodwork<strong>in</strong>g Fair<br />
(IWF)<br />
www.iwfatlanta.com<br />
Patrick LaFramboise<br />
President & CEO<br />
404-693-8333<br />
08/20/<strong>2008</strong><br />
08/23/<strong>2008</strong><br />
Georgia World Congress<br />
Center<br />
Atlanta, GA<br />
800,000 nsf<br />
1,200 Exhibitors<br />
41,000 Attendees<br />
Orgill Dealer Market - Fall<br />
Orgill Worldwide Distribution<br />
& Retail Services<br />
www.orgill.com<br />
Judy Smith<br />
Dealer Market Manager<br />
901-754-8850 x508<br />
08/14/<strong>2008</strong><br />
08/16/<strong>2008</strong><br />
McCormick Place<br />
Chicago, IL<br />
500,000 nsf<br />
1,000 Exhibitors<br />
20,000 Attendees<br />
Public Works Congress &<br />
Exposition<br />
National <strong>Trade</strong> Productions<br />
www.apwa.net<br />
Jennifer Hardee, CEM<br />
Director of Operations<br />
703-683-8500<br />
08/17/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
New Orleans Morial Convention<br />
Center<br />
New Orleans, LA<br />
105,000 nsf<br />
500 Exhibitors<br />
6,000 Attendees<br />
Communications & Broadcast<strong>in</strong>g<br />
Channel Partners - Fall Conference Sarah Waschler<br />
& Expo<br />
<strong>Show</strong> Manager<br />
Virgo Publish<strong>in</strong>g<br />
480-281-6758<br />
www.channelpartners.phoneplusmag.com<br />
08/18/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
Seaport Hotel<br />
Boston, MA<br />
15,000 nsf<br />
100 Exhibitors<br />
2,100 Attendees<br />
New Media Expo<br />
TNC New Media, Inc.<br />
www.newmediaexpo.com/<br />
Tim Bourqu<strong>in</strong><br />
Founder & CEO<br />
949-348-2590 x15<br />
08/14/<strong>2008</strong><br />
08/16/<strong>2008</strong><br />
Las Vegas Convention Center<br />
Las Vegas, NV<br />
10,000 nsf<br />
90 Exhibitors<br />
3,000 Attendees<br />
SpeechTEK<br />
Speech Technology Company<br />
www.speechtek.com<br />
Sheila Willison<br />
Market<strong>in</strong>g Manager<br />
859-278-2223<br />
08/18/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
New York Marriott Marquis<br />
New York, NY<br />
12,000 nsf<br />
100 Exhibitors<br />
3,000 Attendees<br />
Computers & Software Applications<br />
IT Roadmap: Seattle<br />
Dale Fisher<br />
Network World, Inc.<br />
Director of Event Operations<br />
www.networkworld.com<br />
508-460-3333<br />
08/12/<strong>2008</strong><br />
08/12/<strong>2008</strong><br />
Wash<strong>in</strong>gton State Convention<br />
Center<br />
Seattle, WA<br />
7,000 nsf<br />
70 Exhibitors<br />
750 Attendees<br />
L<strong>in</strong>uxWorld<br />
IDG World Expo<br />
www.l<strong>in</strong>uxworldexpo.com<br />
Mel<strong>in</strong>da Kendall<br />
VP/General Manager<br />
508-424-4853<br />
08/04/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Moscone Center<br />
San Francisco, CA<br />
42,000 nsf<br />
200 Exhibitors<br />
12,000 Attendees<br />
Search Eng<strong>in</strong>e Strategies<br />
Incisive Media<br />
www.searcheng<strong>in</strong>estrategies.com<br />
Angela Man<br />
Director of Market<strong>in</strong>g<br />
212-634-4834<br />
08/18/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
McEnery Convention Center<br />
San Jose, CA<br />
projections not supplied<br />
200 Exhibitors<br />
7,000 Attendees<br />
SHARE Summer Technology<br />
Exchange<br />
SmithBuckl<strong>in</strong><br />
www.share.org<br />
Casey Allison<br />
<strong>Trade</strong> <strong>Show</strong> Senior<br />
Associate<br />
312-644-6610<br />
08/10/<strong>2008</strong><br />
08/15/<strong>2008</strong><br />
McEnery Convention Center<br />
San Jose, CA<br />
10,700 nsf<br />
68 Exhibitors<br />
2,000 Attendees<br />
Siggraph <strong>2008</strong><br />
Hall-Erickson<br />
www.siggraph.org<br />
Mike Weil<br />
<strong>Show</strong> Director<br />
630-434-7779<br />
08/12/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Los Angeles Convention Center<br />
Los Angeles, CA<br />
85,000 nsf<br />
225 Exhibitors<br />
25,000 Attendees<br />
TDWI World Conference - Summer<br />
TDWI<br />
www.tdwi.org<br />
Diane Foultz<br />
Program Support Manager<br />
425-277-9126<br />
08/17/<strong>2008</strong><br />
08/22/<strong>2008</strong><br />
Manchester Grand Hyatt<br />
San Diego, CA<br />
10,000 nsf<br />
50 Exhibitors<br />
900 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 46<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 45
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
A ccess<br />
More<br />
make plans now to profit<br />
from <strong>the</strong> ETE experience<br />
September 10- 11<br />
Walter E. Wash<strong>in</strong>gton Convention Center<br />
Wash<strong>in</strong>gton, DC<br />
www.ete-am.com • 914.421.3213<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Education, Tra<strong>in</strong><strong>in</strong>g, Science & Research<br />
American Chemical Society - Fall Laurie Bentz-Cable<br />
American Chemical Society<br />
Manager of Expositions &<br />
www.acs.org<br />
Market<strong>in</strong>g - 202-872-4486<br />
08/17/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Pennsylvania Convention<br />
Center<br />
Philadelphia, PA<br />
50,000 nsf<br />
500 Exhibitors<br />
16,000 Attendees<br />
American Fisheries Society Annual<br />
Meet<strong>in</strong>g<br />
American Fisheries Society<br />
www.fisheries.org<br />
Shawn Johnston<br />
Adm<strong>in</strong>istrative Coord<strong>in</strong>ator<br />
301-897-8616<br />
08/17/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Ottawa Congress Center<br />
Ottawa, ON<br />
6,000 nsf<br />
60 Exhibitors<br />
1,900 Attendees<br />
American Political Science<br />
Association Meet<strong>in</strong>g<br />
American Political Science Association<br />
www.apsanet.org<br />
Lauren West<br />
Director, Meet<strong>in</strong>gs & Conf.<br />
202-483-2512<br />
08/28/<strong>2008</strong><br />
08/31/<strong>2008</strong><br />
John B. Hynes Veteral Memorial<br />
Convention Center<br />
Boston, MA<br />
34,000 nsf<br />
120 Exhibitors<br />
7,000 Attendees<br />
American Sociological Association<br />
Annual Meet<strong>in</strong>g<br />
American Sociological Association<br />
www.asanet.org<br />
Kendra Eastman<br />
Program & Exhibits<br />
Manager<br />
202-383-9005<br />
08/01/<strong>2008</strong><br />
08/04/<strong>2008</strong><br />
Sheraton Boston<br />
Boston, MA<br />
8,000 nsf<br />
65 Exhibitors<br />
6,700 Attendees<br />
Association for Education <strong>in</strong><br />
Journalism & Mass Comm. Convention<br />
Association for Education <strong>in</strong> Journalism &<br />
Mass Communication<br />
www.aejmc.org<br />
Fred Williams<br />
Convention Manager<br />
803-798-0271<br />
08/06/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Marriott Chicago Downtown<br />
Chicago, IL<br />
6,000 nsf<br />
50 Exhibitors<br />
2,000 Attendees<br />
Biotechnology Vendor <strong>Show</strong>case<br />
Biotechnology Calendar, Inc.<br />
www.biotech-calendar.com<br />
Julia Stidham<br />
Bus<strong>in</strong>ess Development<br />
530-272-6675<br />
08/21/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Georgetown University<br />
Wash<strong>in</strong>gton, DC<br />
4,900 nsf<br />
300 Exhibitors<br />
40 Attendees<br />
Biotechnology Vendor <strong>Show</strong>case<br />
Biotechnology Calendar, Inc.<br />
www.biotech-calendar.com<br />
Julia Stidham<br />
Bus<strong>in</strong>ess Development<br />
530-272-6675<br />
08/28/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
University of Arizona<br />
Tucson, AZ<br />
6,500 nsf<br />
270 Exhibitors<br />
35 Attendees<br />
Biotechnology Vendor <strong>Show</strong>case<br />
Biotechnology Calendar, Inc.<br />
www.biotech-calendar.com<br />
Julia Stidham<br />
Bus<strong>in</strong>ess Development<br />
530-272-6675<br />
08/07/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
University of Wiscons<strong>in</strong><br />
Madison, WI<br />
4,500 nsf<br />
500 Exhibitors<br />
40 Attendees<br />
Environmental Systems Research<br />
Institute International User<br />
Conference<br />
Environmental Systems Research Institute<br />
www.esri.com<br />
Denise Miller<br />
Exhibit Sales<br />
909-793-2853<br />
08/04/<strong>2008</strong><br />
08/08/<strong>2008</strong><br />
San Diego Convention Center<br />
San Diego, CA<br />
30,700 nsf<br />
250 Exhibitors<br />
13,194 Attendees<br />
Microscopy & Microanalysis<br />
Corcoran Expositions<br />
http://msa.microscopy.org<br />
Doreen Bonnema<br />
Exhibition Manager<br />
312-541-0567<br />
08/03/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Albuquerque Convention<br />
Center<br />
Albuquerque, NM<br />
35,000 nsf<br />
110 Exhibitors<br />
1,800 Attendees<br />
Ohio Association for Career &<br />
Technical Education<br />
Ohio Association for Career & Technical<br />
Education<br />
www.ohioacte.org<br />
Christ<strong>in</strong>e Gardner<br />
<strong>Executive</strong> Director<br />
614-890-2283<br />
08/06/<strong>2008</strong><br />
08/08/<strong>2008</strong><br />
Hyatt Regency<br />
Columbus, OH<br />
55,000 nsf<br />
55 Exhibitors<br />
550 Attendees<br />
Society for Industrial Microbiology -<br />
Annual<br />
Society for Industrial Microbiology<br />
www.simhq.org<br />
Nancy Gorell<br />
Meet<strong>in</strong>g Coord<strong>in</strong>ator<br />
703-691-3357<br />
08/10/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Town & Country Resort &<br />
Convention Center<br />
San Diego, CA<br />
4,000 nsf<br />
40 Exhibitors<br />
700 Attendees<br />
Wash<strong>in</strong>gton Association for Career<br />
& Technical Education Summer<br />
Conference<br />
Wash<strong>in</strong>gton ACTE<br />
www.wa-acte.org<br />
<strong>Show</strong> Manager<br />
360-786-9286<br />
08/10/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
Red Lion Hotel<br />
Spokane, WA<br />
3,680 nsf<br />
46 Exhibitors<br />
800 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
46 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Keep <strong>the</strong> <strong>Trade</strong> <strong>Show</strong> Go<strong>in</strong>g<br />
www.icongo.com<br />
(888) 944-2664<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Electrical & Electronics<br />
NIWeek <strong>2008</strong><br />
National Instruments Corporation<br />
www.ni.com/niweek/<br />
Lauren Mirales<br />
Exhibition Manager<br />
512-683-5843<br />
08/05/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Aust<strong>in</strong> Convention Center<br />
Aust<strong>in</strong>, TX<br />
projections not supplied<br />
110 Exhibitors<br />
2,400 Attendees<br />
National Tra<strong>in</strong><strong>in</strong>g Institute - NTI<br />
National Jo<strong>in</strong>t Apprenticeship & Tra<strong>in</strong><strong>in</strong>g<br />
Committee<br />
www.njatc.org<br />
Michael Callanan<br />
<strong>Executive</strong> Director<br />
301-715-2300<br />
08/02/<strong>2008</strong><br />
08/03/<strong>2008</strong><br />
Civic Coliseum<br />
Knoxville, TN<br />
11,500 nsf<br />
100 Exhibitors<br />
1,900 Attendees<br />
Exhibition & Meet<strong>in</strong>g Industry<br />
ASAE & The Center Annual Meet<strong>in</strong>g Ann Mcleod<br />
American Society of Association<br />
Director of Exhibitions &<br />
<strong>Executive</strong>s (ASAE)<br />
Registration<br />
www.asaeannualmeet<strong>in</strong>g.org<br />
202-626-2745<br />
08/16/<strong>2008</strong><br />
08/19/<strong>2008</strong><br />
San Diego Convention Center<br />
San Diego, CA<br />
90,000 nsf<br />
550 Exhibitors<br />
7,000 Attendees<br />
MPI World Education Congress<br />
Meet<strong>in</strong>g Professionals International<br />
www.mpiweb.org<br />
Jennifer Jordan<br />
Event Manager<br />
972-702-3000<br />
08/09/<strong>2008</strong><br />
08/12/<strong>2008</strong><br />
Mandalay Bay Convention<br />
Center<br />
Las Vegas, NV<br />
projections not supplied<br />
600 Exhibitors<br />
3,500 Attendees<br />
F<strong>in</strong>ancial, Insurance & Legal Services<br />
American Bar Association Annual Irma Davis<br />
Meet<strong>in</strong>g<br />
Exhibits Manager<br />
American Bar Association<br />
312-988-5877<br />
www.abanet.org<br />
08/07/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
New York Hilton<br />
New York, NY<br />
10,000 nsf<br />
125 Exhibitors<br />
9,000 Attendees<br />
Bus<strong>in</strong>ess & Technology Solutions <strong>Show</strong><br />
Ill<strong>in</strong>ois CPA Society - Chicago<br />
www.btshow.org<br />
Wendy Sech<br />
Director, Education<br />
312-993-0407 x244<br />
08/19/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
Donald E. Stephens<br />
Convention Center<br />
Chicago, IL<br />
18,800 nsf<br />
150 Exhibitors<br />
2,500 Attendees<br />
California Association of Mortgage<br />
Brokers Annual Convention<br />
California Association of Mortgage<br />
Brokers<br />
www.cambweb.org<br />
Jan Hansen<br />
Convention Manager<br />
916-448-8236<br />
08/06/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Sacramento Convention<br />
Center<br />
Sacramento, CA<br />
52,000 nsf<br />
300 Exhibitors<br />
2,000 Attendees<br />
Consumer Attorneys Association of<br />
Los Angeles Convention<br />
Consumers Attorney’s Association of Los<br />
Angeles<br />
www.caala.org<br />
C<strong>in</strong>dy Cantu<br />
Education Director<br />
213-487-1212<br />
08/28/<strong>2008</strong><br />
08/31/<strong>2008</strong><br />
Venetian Resort<br />
Las Vegas, NV<br />
9,200 nsf<br />
115 Exhibitors<br />
1,800 Attendees<br />
TAWPI Forum & Exposition<br />
The Association for Work Process<br />
Improvement (TAWPI)<br />
www.tawpi.org<br />
Steve McNeil<br />
Market<strong>in</strong>g & Events Manager<br />
617-426-1167 x11<br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Venetian Resort<br />
Orlando, FL<br />
25,000 nsf<br />
100 Exhibitors<br />
3,000 Attendees<br />
The Money <strong>Show</strong> San Francisco<br />
Intershow<br />
www.sanfranciscomoneyshow.com/<br />
Roni Abbott<br />
<strong>Show</strong> Manager<br />
941-955-0323 x2218<br />
08/07/<strong>2008</strong><br />
08/10/<strong>2008</strong><br />
San Francisco Marriott<br />
San Francisco, CA<br />
projections not supplied<br />
projections not supplied<br />
projections not supplied<br />
Food & Beverage<br />
Association of Correctional Food<br />
Service Affiliates Convention<br />
<strong>Executive</strong> Management Associates<br />
www.emaoffice.com<br />
Amber Brown<br />
Account <strong>Executive</strong><br />
818-843-6608<br />
08/24/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Embassy Suites Hotel<br />
Charleston, SC<br />
15,000 nsf<br />
150 Exhibitors<br />
450 Attendees<br />
Louisiana Foodservice Expo<br />
Louisiana Restaurant Association (LRA)<br />
www.lra.org<br />
Sandy Riddle<br />
Exec. VP<br />
504-454-2277<br />
08/02/<strong>2008</strong><br />
08/04/<strong>2008</strong><br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
55,000 nsf<br />
400 Exhibitors<br />
13,300 Attendees<br />
Western Foodservice & Hospitality<br />
Expo<br />
Reed Exhibitions<br />
www.westernfoodexpo.com<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Ron Ma<strong>the</strong>ws<br />
Event Director<br />
203-840-5556<br />
08/23/<strong>2008</strong><br />
08/25/<strong>2008</strong><br />
Los Angeles Convention<br />
Center<br />
Los Angeles, CA<br />
projections not supplied<br />
650 Exhibitors<br />
15,000 Attendees<br />
Cont<strong>in</strong>ued on page 48<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 47
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
A unified voice for service contractors and<br />
<strong>the</strong>ir partners <strong>in</strong> <strong>the</strong> exhibition <strong>in</strong>dustry.<br />
Annual Summer Educational Conference<br />
<strong>June</strong> 22 - 25 • Monterey Plaza Hotel & Spa, Monterey, CA<br />
469.574.0698 • www.esca.org<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Food & Beverage (cont<strong>in</strong>ued)<br />
World Brew<strong>in</strong>g Congress<br />
Scientific Societies<br />
www.worldbrew<strong>in</strong>gcongress.org<br />
Government & Military<br />
American Association of Motor Vehicle<br />
Adm<strong>in</strong>istrators Int’l. Confernce<br />
American Association of Motor Vehicle<br />
Adm<strong>in</strong>istrators<br />
www.aamva.org<br />
Amy Hope<br />
Vice President of<br />
Operations<br />
651-454-7250<br />
Kathi Spr<strong>in</strong>ger<br />
Coord., Membership &<br />
Conf. Svcs.<br />
703-522-4200<br />
08/02/<strong>2008</strong><br />
08/06/<strong>2008</strong><br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Hawaii Convention Center<br />
Honolulu, HI<br />
Rosen Sh<strong>in</strong>gle Creek Resort<br />
Orlando, FL<br />
24,000 nsf<br />
120 Exhibitors<br />
1,100 Attendees<br />
9,000 nsf<br />
90 Exhibitors<br />
650 Attendees<br />
Land & Maritime Supply Cha<strong>in</strong>s<br />
Bus<strong>in</strong>ess Conference<br />
National Defense Industrial Association<br />
(NDIA)<br />
www.ndia.org<br />
Kari Deputy<br />
Meet<strong>in</strong>g Planner<br />
703-247-2588<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Greater Columbus Convention<br />
Center<br />
Columbus, OH<br />
13,000 nsf<br />
projections not supplied<br />
projections not supplied<br />
LandWarNet Conference<br />
J. Spargo & Associates<br />
www.afcea.org/events/landwarnet/<br />
Eileen McGill<br />
Sales & Market<strong>in</strong>g Coord<strong>in</strong>ator<br />
703-631-6200<br />
08/19/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Broward County Convention<br />
Center<br />
Ft. Lauderdale, FL<br />
51,000 nsf<br />
330 Exhibitors<br />
2,500 Attendees<br />
National Association of Postmasters<br />
of <strong>the</strong> U.S. National Convention<br />
National Association of Postmasters of<br />
<strong>the</strong> United States<br />
www.napus.org<br />
Gerri Swarm<br />
National Meet<strong>in</strong>g Planner<br />
703-683-9027<br />
08/23/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Renaissance Grand Hotel<br />
St. Louis, MO<br />
projections not supplied<br />
projections not supplied<br />
projections not supplied<br />
The American Legion National<br />
Convention<br />
The American Legion<br />
www.legion.org<br />
Dick Holmes<br />
Director of Meet<strong>in</strong>gs &<br />
Conventions<br />
317-630-1313<br />
08/22/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Phoenix Convention Center<br />
Phoenix, AZ<br />
80,000 nsf<br />
110 Exhibitors<br />
10,000 Attendees<br />
Home Furnish<strong>in</strong>gs, Interior Design & Landscap<strong>in</strong>g<br />
Edison Furniture & Accessory Market Beverly Stone<br />
Karel Exposition Management<br />
Account <strong>Executive</strong><br />
www.kemexpo.com<br />
305-792-9990<br />
08/03/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
New Jersey Convention & Expo<br />
Center<br />
Edison, NJ<br />
10,000 nsf<br />
160 Exhibitors<br />
projections not supplied<br />
Nursery & Landscape Expo<br />
Texas Nursery & Landscape Association<br />
www.tnlaonl<strong>in</strong>e.org<br />
Amy Prenger<br />
Exhibits Coord<strong>in</strong>ator<br />
800-880-0343<br />
08/14/<strong>2008</strong><br />
08/17/<strong>2008</strong><br />
George R. Brown Convention<br />
Center<br />
Houston, TX<br />
152,300 nsf<br />
700 Exhibitors<br />
8,000 Attendees<br />
Orlando Furniture & Accessory Market<br />
Karel Exposition Management<br />
www.kemexpo.com<br />
Beverly Stone<br />
Account <strong>Executive</strong><br />
305-792-9990<br />
08/22/<strong>2008</strong><br />
08/24/<strong>2008</strong><br />
Orange County Convention<br />
Center<br />
Orlando, FL<br />
6,000 nsf<br />
120 Exhibitors<br />
projections not supplied<br />
Sou<strong>the</strong>rn Nursery Association<br />
Forum<br />
Sou<strong>the</strong>rn Nursery Association (SNA)<br />
www.sna.org<br />
Steve Newton<br />
<strong>Executive</strong> Director<br />
770-953-3311<br />
08/07/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Georgia World Congress<br />
Center<br />
Atlanta, GA<br />
80,000 nsf<br />
500 Exhibitors<br />
8,000 Attendees<br />
West Coast Interiors Expo<br />
Grace McNamara Inc.<br />
www.<strong>in</strong>teriorexpowc.com/<br />
Lynnette Dirks<br />
<strong>Trade</strong> <strong>Show</strong> Manager<br />
651-293-1544<br />
08/19/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
San Diego Convention Center<br />
San Diego, CA<br />
projections not supplied<br />
75 Exhibitors<br />
1,500 Attendees<br />
Jewelry<br />
JCK Toronto<br />
Reed Exhibitions<br />
www.jewelleryexpo.ca<br />
Dahlia de Rushe<br />
Market<strong>in</strong>g Director<br />
416-756-8243<br />
08/10/<strong>2008</strong><br />
08/12/<strong>2008</strong><br />
Metro Toronto Convention<br />
Center<br />
Toronto, ON<br />
37,710 nsf<br />
170 Exhibitors<br />
1,721 Attendees<br />
Memphis Gift and Jewelry <strong>Show</strong> -<br />
Summer<br />
Helen Brett Enterprises<br />
www.gift2jewelry.com/<br />
Dave Harr<strong>in</strong>gton<br />
<strong>Show</strong> Manager<br />
630-241-9865<br />
08/02/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
Memphis Cook Convention<br />
Center<br />
Memphis, TN<br />
35,000 nsf<br />
130 Exhibitors<br />
10,000 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
48 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
TM<br />
Gold 100 Gala & Summit<br />
September 17-19<br />
Ritz-Carlton, Laguna Niguel, CA<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com<br />
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Jewelry (cont<strong>in</strong>ued)<br />
New Orleans Gift and Jewelry <strong>Show</strong> -<br />
Summer<br />
Helen Brett Enterprises<br />
www.gift2jewelry.com/<br />
Dave Harr<strong>in</strong>gton<br />
<strong>Show</strong> Manager<br />
630-241-9865<br />
08/23/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
New Orleans Morial<br />
Convention Center<br />
New Orleans, LA<br />
95,000 nsf<br />
350 Exhibitors<br />
27,000 Attendees<br />
Manufactur<strong>in</strong>g & Packag<strong>in</strong>g<br />
International Conference on Plastic<br />
Optical Fibers<br />
Information Gatekeepers Inc.<br />
www.pof<strong>2008</strong>.com/<br />
Paul Polishuk<br />
President & CEO<br />
800-323-1088<br />
08/26/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Santa Clara Convention<br />
Center<br />
Santa Clara, CA<br />
3,000 nsf<br />
30 Exhibitors<br />
400 Attendees<br />
Medical & Health Care Products<br />
Alzheimers’s Association Dementia Doreen Bonnema<br />
Care Conference<br />
Exhibition Manager<br />
Corcoran Expositions<br />
312-541-0567<br />
www.alz.org<br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Hyatt Regency Orange County<br />
Garden Grove, CA<br />
13,000 nsf<br />
80 Exhibitors<br />
5,000 Attendees<br />
American Association of Diabetes<br />
Educators Meet<strong>in</strong>g & Exhibition<br />
Hall-Erickson<br />
www.diabeteseducator.org<br />
Curt Boehmke<br />
<strong>Show</strong> Director<br />
630-434-7779<br />
08/06/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Wash<strong>in</strong>gton Convention<br />
Center<br />
Wash<strong>in</strong>gton, DC<br />
100,000 nsf<br />
275 Exhibitors<br />
7,500 Attendees<br />
American Association of Nurse<br />
Anes<strong>the</strong>tists Meet<strong>in</strong>g<br />
Slack Incorporated<br />
www.aana.com<br />
Lisa Trofe<br />
Exhibit Manager<br />
856-848-1000<br />
08/09/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
M<strong>in</strong>neapolis Convention<br />
Center<br />
M<strong>in</strong>neapolis, MN<br />
20,000 nsf<br />
200 Exhibitors<br />
2,400 Attendees<br />
American Psychological Association<br />
American Psychological Association<br />
www.apa.org<br />
Candy Won<br />
Director, Conventions &<br />
Meet<strong>in</strong>gs - 202-336-5500<br />
08/14/<strong>2008</strong><br />
08/17/<strong>2008</strong><br />
Boston Convention &<br />
Exhibition Center<br />
Boston, MA<br />
26,500 nsf<br />
200 Exhibitors<br />
14,000 Attendees<br />
American Society of<br />
Electroneurodiagnostic Technology<br />
American Society of<br />
Electroneurodiagnostic Technologists<br />
www.aset.org<br />
Sarah Ecker<br />
Market<strong>in</strong>g & Comm.<br />
Manager<br />
816-931-1120<br />
08/06/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Sheraton New Orleans<br />
New Orleans, LA<br />
5,000 nsf<br />
50 Exhibitors<br />
350 Attendees<br />
Diabetes EXPO - Pittsburgh, PA<br />
American Diabetes Association<br />
www.diabetes.org<br />
Terri Steidman<br />
<strong>Show</strong> Manager<br />
412-824-1181<br />
08/23/<strong>2008</strong><br />
08/23/<strong>2008</strong><br />
David L. Lawrence Convention<br />
Center<br />
Pittsburgh, PA<br />
86,000 nsf<br />
100 Exhibitors<br />
6,000 Attendees<br />
Drug Discovery & Development of<br />
Innovative Therapeutics<br />
International Bus<strong>in</strong>ess Communications<br />
www.drugdisc.com/<br />
Ashley Starr<br />
Operations Coord<strong>in</strong>ator<br />
800-390-4078<br />
08/04/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
World <strong>Trade</strong> Center Boston<br />
Boston, MA<br />
22,000 nsf<br />
200 Exhibitors<br />
3,000 Attendees<br />
Florida Chiropractic Association<br />
National Convention & Expo<br />
Florida Chiropractic Association<br />
www.fcachiro.org<br />
Niki Panagopoulos<br />
Expo Coord<strong>in</strong>ator<br />
407-290-5883<br />
08/21/<strong>2008</strong><br />
08/24/<strong>2008</strong><br />
Gaylord Palms Resort &<br />
Convention Center<br />
Orlando, FL<br />
60,000 nsf<br />
500 Exhibitors<br />
2,600 Attendees<br />
Florida Health Care Association<br />
Annual Convention<br />
Florida Health Care Association<br />
www.fhca.org<br />
Cathy Westberry<br />
Director of Event Plann<strong>in</strong>g<br />
850-224-3907<br />
08/04/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
Rosen Sh<strong>in</strong>gle Creek Resort<br />
Orlando, FL<br />
27,500 nsf<br />
275 Exhibitors<br />
1,000 Attendees<br />
Florida International Medical Expo<br />
Florida International Medical Expo, Inc.<br />
www.fimeshow.com<br />
<strong>Show</strong> Manager<br />
941-366-2554<br />
08/13/<strong>2008</strong><br />
08/15/<strong>2008</strong><br />
Miami Beach Convention<br />
Center<br />
Miami, FL<br />
150,000 nsf<br />
900 Exhibitors<br />
20,000 Attendees<br />
Optics & Photonics<br />
SPIE/International Society for Optical<br />
Eng<strong>in</strong>eer<strong>in</strong>g<br />
www.spie.org<br />
Michele Hurst<br />
Exhibition Manager<br />
360-685-5466<br />
08/10/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
San Diego Convention Center<br />
San Diego, CA<br />
30,000 nsf<br />
280 Exhibitors<br />
5,000 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 50<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 49
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>June</strong> 19, <strong>2008</strong><br />
Walter E. Wash<strong>in</strong>gton Convention Center, Wash<strong>in</strong>gton, DC<br />
The Premier Event for<br />
Top <strong>Executive</strong>s<br />
www.eceforum.com<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Medical & Health Care Products (cont<strong>in</strong>ued)<br />
SMA Centennial Scientific Assembly Wendy Dembowski<br />
Sou<strong>the</strong>rn Medical Association (SMA) Coord<strong>in</strong>ator, Exhibits, Sales &<br />
www.sma.org<br />
Service - 800-423-4992<br />
08/07/<strong>2008</strong><br />
08/09/<strong>2008</strong><br />
Gaylord Opryland Resort<br />
& Convention Center<br />
Nashville, TN<br />
4,000 nsf<br />
40 Exhibitors<br />
600 Attendees<br />
Tennessee Public Health<br />
Association Conference<br />
Tennessee Public Health Association<br />
www.tnpublichealth.org<br />
Dorris Spa<strong>in</strong><br />
<strong>Executive</strong> Director<br />
615-646-3805<br />
08/27/<strong>2008</strong><br />
08/29/<strong>2008</strong><br />
Cool Spr<strong>in</strong>gs Marriott<br />
Frankl<strong>in</strong>, TN<br />
projections not supplied<br />
projections not supplied<br />
800 Attendees<br />
Pharmaceuticals<br />
Florida Society of Health - Systems<br />
Pharmacists Meet<strong>in</strong>g<br />
Florida Society of Health-Systems<br />
Pharmacists<br />
www.fshp.org<br />
Pam White<br />
Convention Planner<br />
850-906-9333<br />
08/01/<strong>2008</strong><br />
08/03/<strong>2008</strong><br />
Rosen Sh<strong>in</strong>gle Creek Resort<br />
Orlando, FL<br />
10,000 nsf<br />
100 Exhibitors<br />
1,100 Attendees<br />
National Association of Cha<strong>in</strong> Drug<br />
Stores - Pharmacy<br />
National Association of Cha<strong>in</strong> Drug<br />
Stores<br />
www.nacds.org<br />
John Davis<br />
Manager, Exhibit Sales &<br />
Market<strong>in</strong>g<br />
703-549-3001<br />
08/23/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
San Diego Convention Center<br />
San Diego, CA<br />
85,000 nsf<br />
330 Exhibitors<br />
3,000 Attendees<br />
Police, Fire, Security & Emergency Services<br />
American Correctional Association Litsa Deck<br />
- Annual<br />
Director<br />
American Correctional Association 703-224-0000<br />
www.aca.org<br />
08/08/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
New Orleans Morial Convention<br />
Center<br />
New Orleans, LA<br />
175,000 nsf<br />
400 Exhibitors<br />
3,000 Attendees<br />
Association of Public - Safety<br />
Communications Officials Conf. & Expo<br />
Association of Public-Safety<br />
Communications Officials International<br />
www.apco<strong>2008</strong>.org/<br />
Barbara Myers<br />
Director<br />
386-322-2500<br />
08/03/<strong>2008</strong><br />
08/07/<strong>2008</strong><br />
Kansas City Convention Center<br />
Kansas City, MO<br />
33,700 nsf<br />
337 Exhibitors<br />
2,500 Attendees<br />
Enforcement Expo<br />
Cygnus Expositions<br />
www.enforcementexpo.com/<br />
Bob Luikens<br />
<strong>Show</strong> Manager<br />
952-808-3300<br />
08/12/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
Columbus Convention Center<br />
Columbus, OH<br />
35,000 nsf<br />
275 Exhibitors<br />
2,500 Attendees<br />
Fire-Rescue International<br />
International Association of Fire Chiefs<br />
www.iafc.org<br />
Shannon Gilliland<br />
Operations Manager<br />
703-273-0911<br />
08/14/<strong>2008</strong><br />
08/16/<strong>2008</strong><br />
Colorado Convention Center<br />
Denver, CO<br />
230,000 nsf<br />
750 Exhibitors<br />
15,000 Attendees<br />
Midwest Security & Police<br />
Conference/Expo<br />
ROC Exhibitions<br />
www.mspce.com/<br />
Paul Niemiec<br />
Project Manager<br />
630-271-8210<br />
08/12/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
Donald E. Stephens Convention<br />
Center<br />
Rosemont, IL<br />
28,000 nsf<br />
175 Exhibitors<br />
2,300 Attendees<br />
Tactical Response Expo East<br />
Bobit Bus<strong>in</strong>ess Publish<strong>in</strong>g<br />
http://east.trexpo.com/<br />
Courtney Silbiger<br />
Event Manager<br />
310-533-2400<br />
08/27/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
Dulles Expo Center<br />
Chantilly, VA<br />
17,500 nsf<br />
140 Exhibitors<br />
2,000 Attendees<br />
Pr<strong>in</strong>t<strong>in</strong>g, Graphics, Photography, Publish<strong>in</strong>g<br />
Recharger Magaz<strong>in</strong>e’s World Expo Patricia Ames<br />
Recharger Magaz<strong>in</strong>e<br />
Director of Global Events<br />
www.rechargermag.com<br />
702-505-9538<br />
08/20/<strong>2008</strong><br />
08/22/<strong>2008</strong><br />
Mandalay Bay<br />
Convention Center<br />
Las Vegas, NV<br />
60,000 nsf<br />
250 Exhibitors<br />
4,900 Attendees<br />
Sport<strong>in</strong>g Goods & Recreation<br />
Florida Recreation & Park<br />
Lori Womack<br />
Association State Conf. & <strong>Trade</strong> <strong>Show</strong> Director of Professional<br />
Florida Recreation & Park Association Development<br />
www.frpa.org<br />
850-878-3221<br />
08/25/<strong>2008</strong><br />
08/29/<strong>2008</strong><br />
Walt Disney World Coronado<br />
Spr<strong>in</strong>gs Resort<br />
Orlando, FL<br />
18,000 nsf<br />
200 Exhibitors<br />
1,000 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
50 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
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TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Sport<strong>in</strong>g Goods & Recreation (cont<strong>in</strong>ued)<br />
Outdoor Retailer Summer Market Alicia Keith<br />
Nielsen Bus<strong>in</strong>ess Media<br />
Director of Operations<br />
www.outdoorretailer.com<br />
949-226-5709<br />
08/08/<strong>2008</strong><br />
08/11/<strong>2008</strong><br />
Salt Palace Convention Center<br />
Salt Lake City, UT<br />
435,000 nsf<br />
1,000 Exhibitors<br />
19,000 Attendees<br />
Professional Golfers’ Association<br />
Fall Expo<br />
Reed Exhibitions<br />
www.pgaexpo.com<br />
Ed Several<br />
Industry Vice President<br />
203-840-5556<br />
08/25/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Mandalay Bay Convention<br />
Center<br />
Las Vegas, NV<br />
projections not supplied<br />
400 Exhibitors<br />
6,000 Attendees<br />
Roller Skat<strong>in</strong>g Association<br />
International Convention<br />
Roller Skat<strong>in</strong>g Association International<br />
www.rollerskat<strong>in</strong>g.org<br />
Pam McDonald<br />
Convention & Chapter<br />
Coord<strong>in</strong>ator<br />
317-347-2626<br />
08/10/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Sheraton Myrtle Beach<br />
Myrtle Beach, SC<br />
10,000 nsf<br />
100 Exhibitors<br />
500 Attendees<br />
Toys, Hobbies, Gifts<br />
Alberta Gift <strong>Show</strong> - Summer<br />
George Little Management, LLC a dmg<br />
world media bus<strong>in</strong>ess<br />
www.albertagiftshow.com/<br />
Brenda Harrison<br />
Group Manager<br />
416-385-1871<br />
08/17/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
Northlands<br />
Edmonton, AB<br />
193,388 nsf<br />
710 Exhibitors<br />
13,393 Attendees<br />
Buyers Market of American Craft -<br />
Summer<br />
The Rosen Group, Inc.<br />
www.americancraft.com<br />
Crist<strong>in</strong>e Kloostra<br />
<strong>Show</strong> Director<br />
410-889-2933<br />
08/02/<strong>2008</strong><br />
08/04/<strong>2008</strong><br />
Pennsylvania Convention Center<br />
Philadelphia, PA<br />
81,000 nsf<br />
700 Exhibitors<br />
5,000 Attendees<br />
Canadian Gift & Tableware<br />
Association Fall Gift <strong>Show</strong><br />
Canadian Gift & Tableware Association<br />
www.cgta.org<br />
Karen Bassels<br />
<strong>Show</strong> Manager<br />
416-679-0170 x1024<br />
08/10/<strong>2008</strong><br />
08/14/<strong>2008</strong><br />
Toronto Congress Centre<br />
Toronto, ON<br />
421,000 nsf<br />
1,000 Exhibitors<br />
20,000 Attendees<br />
Miami Beach Gift <strong>Show</strong> - August<br />
Urban Expositions<br />
www.urban-expo.com<br />
Donna Guess<br />
Vice President<br />
678-285-3976<br />
08/23/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
Miami Beach Convention Center<br />
Miami, FL<br />
50,000 nsf<br />
500 Exhibitors<br />
5,000 Attendees<br />
Montreal Gift <strong>Show</strong> - August<br />
George Little Management, LLC a dmg<br />
world media bus<strong>in</strong>ess<br />
www.montrealgiftshow.com/English/<br />
<strong>in</strong>dex.html<br />
Anita Schachter<br />
Group Manager - Eastern<br />
<strong>Show</strong>s<br />
416-385-1880<br />
08/24/<strong>2008</strong><br />
08/27/<strong>2008</strong><br />
Place Bonaventure<br />
Montreal, QC<br />
130,000 nsf<br />
400 Exhibitors<br />
10,000 Attendees<br />
New York International Gift Fair -<br />
Summer<br />
George Little Management, LLC a dmg<br />
world media bus<strong>in</strong>ess<br />
www.nyigf.com<br />
Dorothy Belshaw<br />
NYIGF Director & SVP<br />
914-421-3345<br />
08/16/<strong>2008</strong><br />
08/21/<strong>2008</strong><br />
Jacob K. Javits Convention<br />
Center<br />
New York, NY<br />
610,000 nsf<br />
2,800 Exhibitors<br />
40,000 Attendees<br />
One of a K<strong>in</strong>d Wholesale <strong>Show</strong><br />
Merchandise Mart Properties, Inc.<br />
www.mmart.com<br />
Lisa Simonian<br />
Manag<strong>in</strong>g Director of Market<strong>in</strong>g<br />
312-527-7838<br />
08/16/<strong>2008</strong><br />
08/19/<strong>2008</strong><br />
7 W New York<br />
New York, NY<br />
12,000 nsf<br />
100 Exhibitors<br />
10,000 Attendees<br />
Orlando Gift <strong>Show</strong> - August<br />
Urban Expositions<br />
www.orlandogiftshow.com<br />
Donna Guess<br />
Vice President<br />
678-285-3976<br />
08/02/<strong>2008</strong><br />
08/05/<strong>2008</strong><br />
Orange County Convention<br />
Center<br />
Orlando, FL<br />
60,000 nsf<br />
600 Exhibitors<br />
6,000 Attendees<br />
Pittsburgh Gift <strong>Show</strong><br />
Coral Productions<br />
www.westernnewyorkgiftshow.com<br />
Patty Cartwright<br />
<strong>Show</strong> Manager<br />
585-254-2580<br />
08/23/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
Pittsburgh Expo Mart<br />
Monroeville, PA<br />
60,000 nsf<br />
80 Exhibitors<br />
2,000 Attendees<br />
Seattle Gift <strong>Show</strong> - Summer<br />
George Little Management, LLC a dmg<br />
world media bus<strong>in</strong>ess<br />
www.seattlegift.com<br />
Jenay Root<br />
<strong>Show</strong> Manager<br />
213-430-2311<br />
08/16/<strong>2008</strong><br />
08/19/<strong>2008</strong><br />
Wash<strong>in</strong>gton State Convention<br />
Center<br />
Seattle, WA<br />
projections not supplied<br />
800 Exhibitors<br />
10,000 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
Cont<strong>in</strong>ued on page 52<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 51
TSE’s <strong>Trade</strong> <strong>Show</strong> Locator<br />
A unified voice for service contractors and<br />
<strong>the</strong>ir partners <strong>in</strong> <strong>the</strong> exhibition <strong>in</strong>dustry.<br />
Annual Summer Educational Conference<br />
<strong>June</strong> 22 - 25 • Monterey Plaza Hotel & Spa, Monterey, CA<br />
469.574.0698 • www.esca.org<br />
<strong>Show</strong> Name/Management/Web Address <strong>Show</strong> Manager Dates Venue/City/State Projected Size<br />
Toys, Hobbies, Gifts (cont<strong>in</strong>ued)<br />
St. Louis Gift <strong>Show</strong> - August<br />
Rosehill Enterprises<br />
www.stlouisgiftshow.com<br />
Larry Harris<br />
President<br />
513-861-1139<br />
08/10/<strong>2008</strong><br />
08/12/<strong>2008</strong><br />
Gateway Convention Center<br />
St. Louis, MO<br />
20,000 nsf<br />
100 Exhibitors<br />
2,100 Attendees<br />
Louisville Gift <strong>Show</strong><br />
Rosehill Enterprises<br />
www.louisvillegiftshow.com/<strong>in</strong>fo.htm<br />
Larry Harris<br />
President<br />
513-861-1139<br />
08/24/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
Kentucky International<br />
Convention Center<br />
Louisville, KY<br />
20,000 nsf<br />
100 Exhibitors<br />
2,100 Attendees<br />
Travel, Hotels & Restaurants<br />
IncentiveWorks<br />
Rob<strong>in</strong> Paisley<br />
Rogers Publish<strong>in</strong>g Limited<br />
Director of Events<br />
www.meet<strong>in</strong>gscanada.com/<br />
416-764-1635<br />
08/19/<strong>2008</strong><br />
08/20/<strong>2008</strong><br />
Metro Toronto Convention<br />
Center<br />
Toronto, ON<br />
52,000 nsf<br />
700 Exhibitors<br />
2,400 Attendees<br />
Veter<strong>in</strong>ary<br />
CVC Central<br />
Advanstar Veter<strong>in</strong>ary Healthcare<br />
Communications<br />
www.cvccentral.com<br />
Dot Theisen<br />
Conference Manager<br />
800-255-6864<br />
08/23/<strong>2008</strong><br />
08/26/<strong>2008</strong><br />
Kansas City Convention Center<br />
Kansas City, MO<br />
47,600 nsf<br />
275 Exhibitors<br />
6,500 Attendees<br />
ExpoZoo<br />
The Pet Industry Jo<strong>in</strong>t Advisory<br />
Council of Canada<br />
www.pijaccanada.com<br />
Roselyne Leveque<br />
Events Coord<strong>in</strong>ator<br />
613-834-2111<br />
08/24/<strong>2008</strong><br />
08/25/<strong>2008</strong><br />
Hotel des Seigneurs<br />
St. Hyac<strong>in</strong><strong>the</strong>, QC<br />
17,900 nsf<br />
98 Exhibitors<br />
977 Attendees<br />
Western Pet Expo<br />
The Pet Industry Jo<strong>in</strong>t Advisory<br />
Council of Canada<br />
www.pijaccanada.com<br />
Roselyne Leveque<br />
Events Coord<strong>in</strong>ator<br />
613-834-2111<br />
08/17/<strong>2008</strong><br />
08/17/<strong>2008</strong><br />
Richmond Curl<strong>in</strong>g Club<br />
Richmond, BC<br />
8,000 nsf<br />
72 Exhibitors<br />
300 Attendees<br />
Water, Energy & Power<br />
Association of Diesel Specialists<br />
International Convention & <strong>Trade</strong> <strong>Show</strong><br />
Association of Diesel Specialists<br />
www.diesel.org<br />
Rosemary Hall<br />
Director of Meet<strong>in</strong>gs/Exhibits<br />
816-361-6588<br />
08/06/<strong>2008</strong><br />
08/10/<strong>2008</strong><br />
Wynn Las Vegas<br />
Las Vegas, NV<br />
14,500 nsf<br />
50 Exhibitors<br />
700 Attendees<br />
Coal-Gen<br />
PennWell<br />
www.coal-gen.com<br />
Richard Baker<br />
VP, Domestic Power Generation<br />
918-832-9286<br />
08/13/<strong>2008</strong><br />
08/15/<strong>2008</strong><br />
Kentucky International<br />
Convention Center<br />
Louisville, KY<br />
50,000 nsf<br />
300 Exhibitors<br />
3,000 Attendees<br />
NAPE Expo Summer<br />
NAPE<br />
www.napeexpo.com<br />
Christy Payne<br />
Director<br />
817-306-7171<br />
08/27/<strong>2008</strong><br />
08/28/<strong>2008</strong><br />
George R. Brown Convention<br />
Center<br />
Houston, TX<br />
70,000 nsf<br />
700 Exhibitors<br />
7,000 Attendees<br />
Texas Propane Gas Association<br />
Convention & <strong>Trade</strong> <strong>Show</strong><br />
Texas Propane Gas Association<br />
www.txpropane.com<br />
Debbie Simpson<br />
Meet<strong>in</strong>g Planner<br />
800-325-7427<br />
08/10/<strong>2008</strong><br />
08/13/<strong>2008</strong><br />
West<strong>in</strong> La Cantera<br />
San Antonio, TX<br />
9,600 nsf<br />
55 Exhibitors<br />
300 Attendees<br />
© <strong>2008</strong>, <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> magaz<strong>in</strong>e, Carlsbad, CA (760) 929-9604.<br />
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52 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
The key to<br />
bus<strong>in</strong>ess success<br />
is no secret...<br />
it’s SERVICE<br />
At United, we feel so strongly about that<br />
very concept, we <strong>in</strong>cluded it <strong>in</strong> our name<br />
United can provide clean<strong>in</strong>g, security and temp services anywhere,<br />
anytime and for any size event.<br />
Call us today and f<strong>in</strong>d out why over 1,500 hundred shows and events,<br />
dozens of hotels as well as public facilities each year use United<br />
Service Companies. With over 40 years of experience <strong>in</strong> <strong>the</strong> trade<br />
show and event <strong>in</strong>dustries, we are recognized by show managers<br />
across America for provid<strong>in</strong>g great service and for be<strong>in</strong>g cost effective.<br />
We understand your event has to be perfect. With United’s dedicated<br />
staff available 24/7, we are committed to <strong>the</strong> success of your event.<br />
Contact Richard Simon at United Service Companies<br />
<br />
<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 53
Industry Events<br />
By Nicole Burnes, assistant editor July <strong>2008</strong><br />
Sunday Monday Tuesday Wednesday Thursday friday saturday<br />
1 2 3 4<br />
5<br />
7 8 9 10 12<br />
Dr. Alan Greenspan, NBTA <strong>2008</strong><br />
July 30 <strong>in</strong> Los Angeles.<br />
Craig Ferguson, NBTA <strong>2008</strong><br />
July 28 <strong>in</strong> Los Angeles.<br />
13 9<br />
14 15<br />
17<br />
18 19<br />
Council of Eng<strong>in</strong>eer<strong>in</strong>g<br />
and Scientific Society<br />
<strong>Executive</strong>s (CESSE) <strong>2008</strong><br />
Annual Meet<strong>in</strong>g<br />
July 15-18, <strong>2008</strong><br />
Marriott Renaissance<br />
Center, Detroit, MI<br />
Corporate Event<br />
Market<strong>in</strong>g Association<br />
(CEMA) Summit <strong>2008</strong><br />
July 20-22, <strong>2008</strong><br />
Red Rock Resort, Las<br />
Vegas, NV<br />
Convention Industry<br />
Council (CIC)’s <strong>2008</strong><br />
CMP Conclave<br />
July 27-29, <strong>2008</strong><br />
Hyatt Regency Vancouver,<br />
Vancouver, BC<br />
Las Vegas, NV<br />
Detroit, MI<br />
20 21 22 23<br />
24<br />
25 26<br />
Exhibitor Appo<strong>in</strong>ted Contractor<br />
Association (EACA) 10th<br />
Annual Conference<br />
July 28-29, <strong>2008</strong><br />
Pennsylvania Convention<br />
Center, Philadelphia, PA<br />
Los Angeles, CA<br />
National Bus<strong>in</strong>ess Travel<br />
Association (NBTA) <strong>2008</strong><br />
International Convention &<br />
Exposition<br />
July 27-30, <strong>2008</strong><br />
Los Angeles Convention<br />
Center, Los Angeles, CA,<br />
Viscasillas<br />
Dest<strong>in</strong>ation Market<strong>in</strong>g<br />
Association International<br />
(DMAI) 94th Annual<br />
Convention<br />
July 28-30, <strong>2008</strong><br />
Caesars Palace,<br />
Las Vegas, NV<br />
International Association<br />
of Assembly Managers<br />
(IAAM) 83rd Annual<br />
Conference & <strong>Trade</strong> <strong>Show</strong><br />
July 25-29, <strong>2008</strong><br />
Anaheim Convention<br />
Center, Anaheim, CA<br />
TS 2 <strong>2008</strong>—Total<br />
Solutions Market<strong>in</strong>g for<br />
<strong>the</strong> Exhibit and Event<br />
Professional<br />
July 28-31, <strong>2008</strong><br />
Pennsylvania Convention<br />
Center, Philadelphia, PA<br />
Anaheim, CA<br />
27 28 29 30 31<br />
31<br />
More Details<br />
Council of Eng<strong>in</strong>eer<strong>in</strong>g and Scientific<br />
Society <strong>Executive</strong>s (CESSE) <strong>2008</strong><br />
Annual Meet<strong>in</strong>g<br />
July 15-18, <strong>2008</strong><br />
Marriott Renaissance Center, Detroit, MI<br />
www.cesse.org<br />
Event management: CESSE, (952) 838-3268<br />
Corporate Event Market<strong>in</strong>g Association<br />
(CEMA) Summit <strong>2008</strong><br />
July 20-22, <strong>2008</strong><br />
Red Rock Resort, Las Vegas, NV<br />
www.cemaonl<strong>in</strong>e.com<br />
Event management: CEMA, (512) 310-8330<br />
International Association of Assembly<br />
Managers (IAAM) 83rd Annual<br />
Conference & <strong>Trade</strong> <strong>Show</strong><br />
July 25-29, <strong>2008</strong><br />
Anaheim Convention Center, Anaheim, CA<br />
www.iaam.org<br />
Event management: IAAM (972) 906-7441<br />
Vancouver, BC<br />
Convention Industry Council (CIC)’s<br />
<strong>2008</strong> CMP Conclave<br />
July 27-29, <strong>2008</strong><br />
Hyatt Regency Vancouver, Vancouver, BC<br />
www.convention<strong>in</strong>dustry.org<br />
Event management: CIC, (202) 429-8634<br />
National Bus<strong>in</strong>ess Travel Association<br />
(NBTA) <strong>2008</strong> International Convention<br />
& Exposition<br />
July 27-30, <strong>2008</strong><br />
Los Angeles Convention Center, Los Angeles, CA,<br />
www.nbtaconvention.org<br />
Event management: NBTA, (703) 684-0836<br />
Exhibitor Appo<strong>in</strong>ted Contractor<br />
Association (EACA) 10th Annual<br />
Conference<br />
July 28-29, <strong>2008</strong><br />
Pennsylvania Convention Center, Philadelphia, PA<br />
www.eaca.com<br />
Event management: EACA, (541) 317-8768<br />
** In conjunction with TS 2 <strong>2008</strong><br />
Dest<strong>in</strong>ation Market<strong>in</strong>g Association<br />
International (DMAI) 94th Annual<br />
Convention<br />
July 28-30, <strong>2008</strong><br />
Caesars Palace, Las Vegas, NV<br />
www.dest<strong>in</strong>ationmarket<strong>in</strong>g.org<br />
Event management: DMAI, (202) 296-7888<br />
TS 2 <strong>2008</strong>—Total Solutions Market<strong>in</strong>g<br />
for <strong>the</strong> Exhibit and Event Professional<br />
July 28-31, <strong>2008</strong><br />
Pennsylvania Convention Center, Philadelphia, PA<br />
www.ts2show.com<br />
Event management: National <strong>Trade</strong> Productions<br />
(703) 683-8500<br />
Bludworth<br />
Who’s Where<br />
n Craig Ferguson, host of The Late, Late <strong>Show</strong><br />
on CBS, is <strong>the</strong> keynote speaker for Monday’s General<br />
Session at <strong>the</strong> NBTA <strong>2008</strong> International Convention &<br />
Exposition July 28 <strong>in</strong> Los Angeles.<br />
n Dr. Alan Greenspan, chairman of <strong>the</strong> United<br />
States Federal Reserve Board from 1987-2006, is <strong>the</strong><br />
keynote speaker for <strong>the</strong> clos<strong>in</strong>g General Session at<br />
<strong>the</strong> NBTA <strong>2008</strong> International Convention & Exposition<br />
July 30.<br />
n Ana Maria Viscasillas, president & CEO of <strong>the</strong><br />
Puerto Rico Convention Bureau, will be speak<strong>in</strong>g dur<strong>in</strong>g<br />
<strong>the</strong> “New & Dynamic Sales Approaches” session at <strong>the</strong><br />
DMAI 94th Annual Convention July 30.<br />
n Aaron Bludworth, president of ESCA, will present<br />
at <strong>the</strong> “<strong>Show</strong> Beh<strong>in</strong>d <strong>the</strong> <strong>Show</strong>” session at TS 2 <strong>2008</strong><br />
July 28 <strong>in</strong> Philadelphia.<br />
54 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 55
People<br />
Timothy<br />
McGu<strong>in</strong>ness,<br />
executive director of<br />
NYC & Company, will<br />
become <strong>the</strong> staff vice<br />
president of bus<strong>in</strong>ess<br />
development for <strong>the</strong><br />
International Council<br />
Tim McGu<strong>in</strong>ness of Shopp<strong>in</strong>g Centers<br />
(ICSC) on <strong>June</strong> 2. Prior<br />
to NYC & Company, McGu<strong>in</strong>ness spent<br />
17 years with Reed Exhibitions and its<br />
predecessor Cahners Exposition Group.<br />
He rose to <strong>the</strong> rank of vice president<br />
of operations at Reed. There was no<br />
immediate word from NYC & Company<br />
on who would replace McGu<strong>in</strong>ness.<br />
Reach him at (646) 728-3800 or<br />
tmcgu<strong>in</strong>ness@icsc.org<br />
Andy Tompk<strong>in</strong>s has taken on <strong>the</strong><br />
additional role of show director for<br />
Nielsen Bus<strong>in</strong>ess Media’s Interbike events<br />
and <strong>the</strong> Health+Fitness Bus<strong>in</strong>ess Expo &<br />
Conference. Tompk<strong>in</strong>s was given <strong>the</strong> formal<br />
title of group show director for Action<br />
Sports Retailer (ASR), Cycl<strong>in</strong>g and Fitness<br />
Groups at Nielsen Bus<strong>in</strong>ess Media.<br />
Tompk<strong>in</strong>s will take over <strong>the</strong> Interbike<br />
International Bicycle Expo and OutDoor Demo<br />
shows produced by Nielsen’s Interbike<br />
unit and will cont<strong>in</strong>ue as show director<br />
for ASR. Lance Camisasca, who left<br />
Interbike <strong>in</strong> January to form Lifeboat<br />
Solutions, will cont<strong>in</strong>ue as a consultant<br />
to <strong>the</strong> Interbike events. Reach Andy at<br />
(949) 226-5712 or andy.tomk<strong>in</strong>s@nielsen.<br />
com; Lance at (949) 444-8805 or lance@<br />
lifeboatsolutions.com<br />
Steel, Payne Named EVPs by dmg<br />
By Hil Anderson, senior editor<br />
San Francisco, CA - Alan Steel was<br />
named executive vice president of<br />
Bus<strong>in</strong>ess-to-Retail, dmg world media<br />
(B2R), a division formed after dmg<br />
completed <strong>the</strong> acquisition of GLM last<br />
October. The B2R division unites GLM’s<br />
operations with all of dmg world media’s<br />
North American gift bus<strong>in</strong>ess on <strong>the</strong> West<br />
coast and <strong>in</strong> Canada, and <strong>the</strong> Surf Expo<br />
group. Prior to this appo<strong>in</strong>tment, Steel<br />
was executive vice president and partner,<br />
GLM.<br />
Ano<strong>the</strong>r top GLM executive, Jack<br />
Withiam, was named senior vice<br />
president and general counsel of dmg<br />
world media, while George “Jeff”<br />
Little II will rema<strong>in</strong> as a strategic adviser<br />
to Steel. All of <strong>the</strong>m will rema<strong>in</strong> based at<br />
<strong>the</strong> GLM office <strong>in</strong> White Pla<strong>in</strong>s, NY.<br />
The company also promoted<br />
Duncan Payne to <strong>the</strong> newly created<br />
position of executive vice-president,<br />
bus<strong>in</strong>ess development where he will assist<br />
<strong>in</strong> <strong>the</strong> plann<strong>in</strong>g of show launches and<br />
Alan Steel<br />
Jack Withiam<br />
acquisitions.<br />
Payne, who launched Fitness Expo<br />
and also worked with various dmg shows<br />
and publications <strong>in</strong> <strong>the</strong> United K<strong>in</strong>gdom,<br />
was most recently regional vice president<br />
for dmg’s Home Interest North America<br />
group. He will rema<strong>in</strong> <strong>in</strong> <strong>the</strong> Toronto<br />
office.<br />
Mike Cooke, CEO of dmg and also<br />
<strong>the</strong> chairman and president of GLM, said<br />
<strong>the</strong> moves announced May 20 reflected<br />
a thorough recruit<strong>in</strong>g process that took<br />
place after <strong>the</strong> GLM acquisition. dmg<br />
world media produces 300 trade shows,<br />
consumer shows and fairs each year<br />
and publishes 45 related magaz<strong>in</strong>es,<br />
newspapers, directories and market<br />
reports.<br />
Reach Alan at (914) 421-3200 or<br />
alan_steel@glmshows.com; Jack at (914)<br />
421-3200 or jack_withiam@glmshows.<br />
com; Jeff at (914) 421-3200 or jeff_little@<br />
glmshows.com; Duncan at (416) 385-1880<br />
or duncanpayne@dmgworldmedia.com<br />
Jeff Little<br />
Duncan Payne<br />
Nielsen Bus<strong>in</strong>ess Media moved Brian<br />
Pagel, vice president of its Apparel<br />
Group, <strong>in</strong>to a new position as vice<br />
president of <strong>the</strong> Kitchen and Bath Group.<br />
Pagel replaced Cory Smith and took over<br />
management of <strong>the</strong> Kitchen/Bath Industry<br />
<strong>Show</strong> & Conference (K/BIS) and <strong>the</strong> Kitchen<br />
& Bath Bus<strong>in</strong>ess (K+BB) publication.<br />
Pagel jo<strong>in</strong>ed Nielsen <strong>in</strong> 1998 and was<br />
named group show director for Impr<strong>in</strong>ted<br />
Sportswear <strong>Show</strong>s <strong>in</strong> 2005. He became vice<br />
president of <strong>the</strong> Apparel Group last year.<br />
Reach Brian at (770) 291- 5409 or brian.<br />
pagel@nielsen.com<br />
Steve Basnett was<br />
promoted to <strong>the</strong> newly<br />
created position of<br />
director, trade shows<br />
and events where he<br />
will be responsible<br />
for <strong>the</strong> Canadian<br />
Security Association’s<br />
Steve Basnett (CANASA) four<br />
annual shows. Steve<br />
has been with CANASA for two years,<br />
previously as show manager, and has been<br />
<strong>in</strong> <strong>the</strong> <strong>in</strong>dustry for 18 years. CANASA<br />
organizes four regional shows under <strong>the</strong><br />
Security Canada brand. Reach Steve at (905)<br />
513-0622, ext. 224, or sbasnett@cansa.org<br />
Christ<strong>in</strong>a Pappas was named director<br />
of conventions and meet<strong>in</strong>gs at <strong>the</strong><br />
Specialty Graphic Imag<strong>in</strong>g Association.<br />
She replaced Sylvia Hall, who<br />
retired <strong>in</strong> February. Pappas was most<br />
recently work<strong>in</strong>g as an <strong>in</strong>dependent<br />
meet<strong>in</strong>gs consultant for associations and<br />
corporations. Her career <strong>in</strong> <strong>the</strong> meet<strong>in</strong>gs<br />
and conventions <strong>in</strong>dustry has spanned<br />
more than 20 years with organizations<br />
such as <strong>the</strong> American Diabetes<br />
56 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
People<br />
Association and American Counsel<strong>in</strong>g<br />
Association. Reach Christ<strong>in</strong>a at (703)<br />
359-1364 or cpappas@sgia.org<br />
Courtesy Associates, a subsidiary of<br />
SmithBuckl<strong>in</strong>, hired Ellen Shortill<br />
as a senior project manager. She will<br />
take part <strong>in</strong> strategic plann<strong>in</strong>g for <strong>the</strong><br />
Wash<strong>in</strong>gton meet<strong>in</strong>g plann<strong>in</strong>g firm and<br />
will also direct all aspects of <strong>the</strong> Fuel Cell<br />
Sem<strong>in</strong>ar & Exposition, TRICARE Military<br />
Health System Conference and <strong>the</strong> TRICARE<br />
Communications &<br />
Customer Service<br />
Conference. Shortill<br />
was most recently<br />
director of meet<strong>in</strong>gs<br />
for <strong>the</strong> Optical<br />
Society of America.<br />
Reach Ellen at (800)<br />
Ellen Shortill 647-4689 or shortill@<br />
courtesyassoc.com<br />
Paul Dillman and Ashley Walker<br />
were added to <strong>the</strong> sales staff for Action<br />
Sports Retailer (ASR) as account executives.<br />
Dillman was previously with Outdoor<br />
Retailer where he helped create outdoor<br />
lifestyle events. Walker was most recently<br />
with Advanstar Communications where<br />
she worked on <strong>the</strong> MAGIC brand. She<br />
was previously with <strong>the</strong> POOL show.<br />
Reach Ashley at (949) 226-5752 or ashley.<br />
walker@nielsen.com; Paul at (949)<br />
226-5751 or paul.dillman@nielsen.com<br />
Susan Sarfati will step down August<br />
31 from her dual role at <strong>the</strong> American<br />
Society of Association <strong>Executive</strong>s<br />
(ASAE) and The Center for Association<br />
Leadership. Sarfati is executive vice<br />
president of ASAE and president and<br />
CEO of The Center for Association<br />
Leadership, <strong>the</strong> ASAE-affiliated<br />
educational program for association<br />
executives. She has been <strong>in</strong>volved with <strong>the</strong><br />
ASAE for more than 14 years. Sarfati did<br />
not reveal her immediate plans and <strong>the</strong>re<br />
was no immediate decision by <strong>the</strong> ASAE<br />
on how or if <strong>the</strong> tw<strong>in</strong> vacancies would be<br />
filled. Reach Susan at (202) 326-9526 or<br />
ssarfati@asaecenter.org; John Graham,<br />
ASAE president and CEO, at (202)<br />
626-2741 or jgraham@asaecenter.org<br />
Melv<strong>in</strong> Tennant was named president<br />
and CEO of Meet<br />
M<strong>in</strong>neapolis on April<br />
23 after hold<strong>in</strong>g <strong>the</strong><br />
job <strong>in</strong> an <strong>in</strong>terim<br />
capacity s<strong>in</strong>ce<br />
November. Tennant<br />
replaced Greg Ortale,<br />
who resigned last Fall<br />
Melv<strong>in</strong> Tennant to become head of<br />
<strong>the</strong> Greater Houston<br />
Convention & Visitors Bureau. He had<br />
been senior vice president of <strong>in</strong>novation<br />
and operations for Meet M<strong>in</strong>neapolis<br />
when he first stepped <strong>in</strong>to Ortale’s job.<br />
M<strong>in</strong>neapolis is <strong>the</strong> latest stop for Tennant<br />
<strong>in</strong> a 25-year career that has <strong>in</strong>cluded st<strong>in</strong>ts<br />
as executive director of <strong>the</strong> San Antonio<br />
Convention & Visitors Bureau; CEO<br />
of <strong>the</strong> Oakland Convention & Visitors<br />
Bureau and Visit Charlotte. He has also<br />
been active <strong>in</strong> <strong>the</strong> American Society of<br />
Association <strong>Executive</strong>s and Meet<strong>in</strong>g<br />
Professionals International. Reach<br />
Melv<strong>in</strong> at (612) 767-8000 or melv<strong>in</strong>t@<br />
meetm<strong>in</strong>neapolis.com<br />
Tanya Hall of <strong>the</strong> Philadelphia<br />
Convention & Visitors<br />
Bureau (PCVB) was<br />
<strong>the</strong> recipient of Black<br />
Meet<strong>in</strong>gs and Tourism<br />
Magaz<strong>in</strong>e’s <strong>2008</strong><br />
APEX Award for<br />
Dist<strong>in</strong>guished Service.<br />
Hall is executive<br />
Tanya Hall<br />
director of <strong>the</strong><br />
bureau’s Philadelphia<br />
Multicultural Affairs<br />
Congress. The PCVB said multicultural<br />
tourism, meet<strong>in</strong>gs and conventions<br />
are a $1 billion annual bus<strong>in</strong>ess <strong>in</strong> <strong>the</strong><br />
city. Reach Tanya at (215) 636-4433 or<br />
tanyah@pcvb.org<br />
Index to Advertisers<br />
Boston Convention Market<strong>in</strong>g Center<br />
www.AdvantageBOSTON.com . . . . . . . . . . . . . . . .p.5 & 7<br />
Center for Exhibition Industry<br />
Research (CEIR)<br />
www.ceir.org ..............................p.27<br />
Chicago Convention & Tourism Bureau<br />
www.choosechicago.com . . . . . . . . . . . . . . . . . . .Cover 4<br />
Event Technology Expo @ HSMAI’s<br />
Affordable Meet<strong>in</strong>gs<br />
www.affordablemeet<strong>in</strong>gs.com/ete ...............p.55<br />
Freeman<br />
www.freemanco.com . . . . . . . . . . . . . . . . . . . . . . . . . p.9<br />
GES Exposition Services<br />
www.ges.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p.23<br />
The Jordan, Edmiston Group, Inc. (JEGI)<br />
www.jegi.com . . . . . . . . . . . . . . . .p.14, 15, 16, 17, 18, 19<br />
Las Vegas Convention &<br />
Visitors Authority<br />
www.lasvegas24hours.com ..................Cover 2<br />
Renaissance Schaumburg<br />
Hotel & Convention Center (IL)<br />
www.renaissanceschaumburg.com. ..............p.39<br />
Sevierville Events Center (TN)<br />
www.seviervilleeventcenter.com. ...........p.3 & Insert<br />
SMART-reg International, Inc.<br />
www.SMART-reg.com. .....................Cover 3<br />
SMG<br />
www.smgworld.com .........................p.21<br />
Donald E. Stephens Convention Center (IL)<br />
www.rosemont.com . . . . . . . . . . . . . . . . . . . . . . . . . p.13<br />
<strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> Gold 100 Gala & Summit<br />
www.tradeshowexecutive.com. ..........p.29, 30 & 31<br />
Ungerboeck Systems International, Inc.<br />
www.ungerboeck.com .......................p.11<br />
United Service Companies<br />
www.unitedhq.com. .........................p.53<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 57
Part<strong>in</strong>g shots<br />
Hilton Cancun Makes a Splash<br />
with Site Inspection<br />
The <strong>Executive</strong> Committee of <strong>the</strong> Hilton Cancun Golf & Spa<br />
Resort recently met with representatives from Sundance Spas <strong>in</strong><br />
<strong>the</strong> hotel’s hot tub to splash around ideas on how <strong>the</strong> resort could<br />
deliver an outstand<strong>in</strong>g program for Sundance Spa’s conference <strong>in</strong><br />
January 2009.<br />
A Class Act<br />
Sam Lippman (left) with Malcolm Boyce (right), teach<strong>in</strong>g <strong>the</strong><br />
Exhibition Market<strong>in</strong>g and Management class at <strong>the</strong> University<br />
of <strong>the</strong> West Indies / Graduate School of Bus<strong>in</strong>ess <strong>in</strong> Tr<strong>in</strong>idad.<br />
Back on U.S. soil, Lippman is president and founder of <strong>in</strong>tegrated<br />
show management & market<strong>in</strong>g (ism 2 ) <strong>in</strong> Arl<strong>in</strong>gton, VA and is an<br />
adjunct lecturer at George Wash<strong>in</strong>gton University <strong>in</strong> Wash<strong>in</strong>gton,<br />
DC.<br />
The Epitome of Italian Elegance<br />
Italian film star Sophia Loren takes a test drive of <strong>the</strong> <strong>2008</strong> Vespa<br />
at BikeAsia held <strong>in</strong> April at <strong>the</strong> S<strong>in</strong>gapore Expo Convention &<br />
Exhibition Centre. Loren, along with o<strong>the</strong>r dignitaries, also cut <strong>the</strong><br />
ribbon, signall<strong>in</strong>g <strong>the</strong> open<strong>in</strong>g of <strong>the</strong> first <strong>in</strong>ternational trade show<br />
<strong>in</strong> S<strong>in</strong>gapore dedicated to bicycles, motorcycles, accessories and<br />
components.<br />
Strategic Insights<br />
A panel of experts shared exhibition <strong>in</strong>dustry developments and<br />
best practices at UFI’s Open Sem<strong>in</strong>ar <strong>in</strong> <strong>the</strong> Middle East April 16-18<br />
<strong>in</strong> Amman, Jordan. From left to right: V<strong>in</strong>cent Gerard, manag<strong>in</strong>g<br />
director, UFI; Ahmad Humaid Al Mazrouie, manag<strong>in</strong>g director<br />
of ADNEC; Cliff Wallace, UFI president and manag<strong>in</strong>g director<br />
of <strong>the</strong> Hong Kong Convention & Exhibition Centre; and Ahmed<br />
Saleh Baabood, vice chairman, Oman International <strong>Trade</strong> &<br />
Exhibitions (OITE), Oman.<br />
A Grand Entrance<br />
Ibrahim Al Khaldi (center) and his wife (left) Kholod Alarashi<br />
jo<strong>in</strong> L<strong>in</strong>da Braue (right), TSE’s advertis<strong>in</strong>g manager, at a d<strong>in</strong>ner<br />
dur<strong>in</strong>g <strong>the</strong> UFI Open Sem<strong>in</strong>ar <strong>in</strong> <strong>the</strong> Middle East. The event was<br />
held at <strong>the</strong> Grand Hyatt Amman <strong>in</strong> Jordan. Al Khaldi is regional<br />
manager for <strong>the</strong> Middle East/African region/UAE for UFI, <strong>the</strong><br />
Global Association of <strong>the</strong> Exhibition Industry.<br />
58 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com
Always Ten Steps Ahead<br />
As one of your most important bus<strong>in</strong>ess<br />
processes, your show registration should run<br />
smoothly, streng<strong>the</strong>n your relationship with<br />
your exhibitors and attendees, provide track<strong>in</strong>g<br />
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Arnie Roberts,<br />
President & CEO<br />
(888) 999-9169<br />
arnie@SMART-reg.com<br />
Provid<strong>in</strong>g Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years<br />
Visit www.SMART-reg.com or call (888) 999-9169<br />
www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> <strong>June</strong> <strong>2008</strong> 59
Here, man and nature perfectly complement one ano<strong>the</strong>r.<br />
Chicago boasts 57 acres of green space on its Museum Campus, 31 miles of<br />
gorgeous lakefront and hundreds of beautifully ma<strong>in</strong>ta<strong>in</strong>ed parks. Plus, <strong>the</strong> new<br />
McCormick Place West features its own lush rooftop garden, so any attendee can<br />
take a m<strong>in</strong>ute to stop and smell <strong>the</strong> roses. Make no little plans ṢM Choose Chicago.<br />
choosechicago.com<br />
60 <strong>June</strong> <strong>2008</strong> <strong>Trade</strong> <strong>Show</strong> <strong>Executive</strong> www.<strong>Trade</strong><strong>Show</strong><strong>Executive</strong>.com