NSC_Identity_Writing_style-guide - National Safety Council

NSC Identity and 

Writing Style 

Guidelines 

1121 Spring Lake Drive 

Itasca, IL 60143-3201 

(800) 621-7619 

nsc.org 

This manual establishes the guidelines for the proper design and use of the NSC trademarks, branding and 

identity by our employees, our Chapters and our partners. It is essential for all of us to build and maintain a 

strong and consistent brand equity in the marketplace that reinforces the excellence of our content and the 

importance of our mission.

NSC Writing Style Guide 

Table of Contents 

NSC CORPORATE IDENTITY STYLE GUIDE 

• Mission and Branding 2 

• Corporate Identity Standards 3-5 

• Approved Logo Uses 6-8 

• Typefaces 9-10 

NSC MARKETING MATERIALS 

• Stationery 11-12 

• Memos 13 

• Email Signature 13 

• PowerPoint ® Template 14 

NSC BUSINESS UNIT BRANDING GUIDELINES 

• Corporate 15-21 

• Communications 15-21 

• Corporate and Community Partnerships 15-21 

• Advocacy 15-21 

• International 15-21 

• DDC 22-23 

• First Aid 24-25 

• Membership 26-27 

• Off the Job 28-29 

• Publications 30-31 

• Workplace 32-34 

• Campbell 35 

NSC WRITING STYLE GUIDE 

• National Safety Council Branding 36-40 

• Writing Style 40-41 

• Word Usage 44-47 

• Spelling List of Commonly Used Words 48 

• Punctuation and Formatting 48-49 

• Official Titles of Key Products and Publications 50-51 

• Common Abbreviations and Acronyms 52 

• 10 Common Tips for Writing Online 53 

CHAPTER STYLE GUIDE 

• Logos, Stationery, Trademarks, Writing Style Guide 54-55 

• NSC 100 YR Style Guide 56-58 

Please use the following as your points of reference for writing style and spelling: 

1. National Safety Council Style Guide 

2. Associated Press (AP) Stylebook 2009 

3. Merriam-Webster’s Collegiate Dictionary, 11th Edition 

rev. 04.08.13 

iii

NSC Writing Corporate Style Identity GuideStyle Guide 

Mission: 

The National Safety Council saves lives by preventing injuries and deaths at work, in homes and communities, and on the 

roads through leadership, research, education and advocacy. 

Vision: 

making our world safer 

Brand positioning: 

To people who care about saving lives, 

The National Safety Council is the source of knowledge, education and resources 

That prevents the most injuries by serving the safety needs at work, on the road, at home and in the community, 

Because NSC is the leading safety advocate with local and global networks, promoting proven methods based on 

research and collaboration 

Brand essence: 

National Safety Council is the leading advocate that prevents the most injuries and death 

Boiler plate copy: 

Founded in 1913 and chartered by Congress, the National Safety Council (nsc.org) is a nonprofit organization whose 

mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through 

leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government 

agencies, elected officials and the public in areas where we can make the most impact - distracted driving, teen driving, 

workplace safety and safety beyond the workplace. 

About the National Safety Council: 

The National Safety Council is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at 

work, in homes and communities and on the road through leadership, research, education and advocacy. NSC advances 

this mission by partnering with businesses, government agencies, elected officials and the public to make an impact where 

the most preventable injuries and deaths occur, in areas such as distracted driving, teen driving, workplace safety and 

beyond the workplace, particularly in and near our homes. 

Founded in 1913 and chartered by Congress, the National Safety Council relies on research to determine optimal solutions 

to safety issues. Its educational efforts aim to change behaviors by building awareness, providing training and sharing best 

practices. The Council recognizes organizations that have focused on safety as a critical part of their operational excellence 

with the Robert W. Campbell Award ® , safety’s most prestigious honor. The NSC Congress & Expo is the world’s largest 

annual event dedicated to safety and Safety+Health ® magazine is a leading source of occupational safety information. 

Offering a variety of learning options, NSC is a world leader in Defensive Driving, First Aid and Workplace Safety training. 

Each year the Green Cross for Safety ® medal from NSC salutes a company with an outstanding safety record for its 

leadership in responsible citizenship and community service. NSC is the International Certifying Center for the U.S. through 

the Safe Communities America ® program, guiding community stakeholders to reduce injuries and promote safety for the 

residents of their communities. 

The National Safety Council is committed to helping its members prevent unintentional injuries and deaths through 

a wide variety benefits that advance them on their Journey to Safety Excellence ® . This Journey outlines a process of 

continuous improvement in risk reduction, leadership and employee engagement, performance measurement and 

safety management systems. With local NSC Chapters and global networks, NSC is the leading advocate for safety and 

promotes June as National Safety Month. 

rev. 04.08.13 

2

NSC Corporate Identity Style Guide 

Identity standards: 

The National Safety Council identity and graphic standards include the standard logo and trademark usage, icon and 

color palette, typography, graphic elements and specified layouts used when designing marketing communications. 

The standard logo is designed to work in unity with the corporate identity, member organization identity and identifier 

for Chapter members. The following pages explain how logos, icons, color, typography and graphic elements may be 

used for the National Safety Council, member organizations and Chapters. To keep our brand and visual identity system 

unified, use this manual as your guide. 

Vendor usage Policy: 

Vendors shall maintain and integrate the NSC corporate branding policy and guidelines under the direction of the NSC 

Marketing Department (630) 775-2212 to ensure that promotion of the NSC brand and graphic presentation is accurate 

and consistent. 

rev. 04.08.13 

3


Corporate logo for Pre-Approved Usage Only 

The trademark of the National Safety Council is the green cross designed with the lettering 

“National Safety Council” in a circular band. The trademark is designed as a single color symbol 

and cannot be altered in any way. 

CORPORATE LOGO Guidelines 

The National Safety Council corporate logo typography is white or reversed black on 

a 100% solid green (PMS 336) background. The logo also has a halo variation to be used 

to pop the NSC logo on a darkly colored background. This halo version is made up of a 

white stroke which encapsulates the corporate logo. 

LOGO COLOR Variations 

The National Safety Council logo may also be used as a 100%-Black, one-color usage on white. 

The corporate logo may be used on top of a screened or solid background, if there is sufficient contrast between the 

color(s) of the logo and the background upon which it rests (i.e., PMS 336 version on 20% background). 

Sufficient contrast between the color(s) of the logo and the background upon which it rests must be approved by the NSC 

Marketing Department. 

PMS: 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 106, 83 

HEX: 006951 

1 color option: 100K 

4 

rev. 04.08.13

Corporate logo size 


The standards below for logo sizes are applicable to most corporate marketing communications. When sizing the logo, it 

must increase in proportion to its original format. 

The smallest acceptable size for the National Safety Council corporate logo is 1/4 inch in diameter. (See example A 

below). The largest acceptable size for the National Safety Council corporate logo on an 8.5” X11” page is one inch. (See 

example B & C) If an oversized logo is required contact the NSC Marketing Department (630) 775-2212 for assistance. 

DETERMINING THE AREA OF FREE SPACE 

To determine the surrounding area, apply two times the width of the green band in the National Safety Council logo in 

all directions from the outermost points of the logo. If copy is going to be used in conjunction with the National Safety 

Council logo with a sign-off all one band width (See examples D and E). 

Example A: Minimum Size Example B: 

Maximum Size 

on an 8.5” X 11” 

page 

Example C: 

Maximum Size logo on 

an 8.5” X 11” sheet 

Example D: Free Space 

Twice 

Band Width 

{ 

{ 

{ 

Band Width 

Example E: Free Space 

{ 

Band Width 

(800) 621-7619 | nsc.org 

rev. 04.08.13 

5


Corporate logo standards 

The National Safety Council corporate logo follows unique design specifications developed exclusively by our 

organization. NO unauthorized, computer-generated files containing logos from National Safety Council may be used in 

internal or external communications. DO NOT draw, scan, place as graphic or electronically alter the design of any 

NSC logo. All logo designs prior to January 2010 should be discarded. Please cease usage and distribution of materials 

with outdated logos. Reproducible art for these logos is available and in specialized instances, electronic art may be 

provided. 

Dos 

• The logo must always use authorized colors. 

• The logo must always appear at minimum acceptable size or greater. Minimum size is one-half inch. Please contact the 

NSC Marketing Department for approval on any usage smaller than a half-inch. 

• The logos must always be scaled vertically and horizontally in proportion to the original height and width. 

• The logo must always be easily discernible from any background or image on which it rests or to which it is adjacent. 

Don’ts 

• Do NOT add any effects that alter the internal integrity of the logo (i.e., emboss, bevel, highlight, internal shadow, 

twirling cross, etc.). 

• Do NOT alter the transparency/opacity of any of the colors. 

• The logo must never be retype set. 

• The logo must never be redrawn (i.e., by hand Illustration or computer drawing). 

• The logo must never be stretched or placed too close to the edge of any print or electronic page (i.e., margins 

of stationery). 

• The logo must never be re-generated as a digitized image, scanned image or text file. 

6 

rev. 04.08.13

Approved uses 


NSC Corporate Green on light 

background. 

NSC Corporate Green with 

halo (white stroke) on dark 

background. 

The NSC logo is only to be 

shown in NSC green or black 

never any other color. 

Black NSC logo with halo 

(white stroke) on dark 

background. 

Unapproved uses 

The logo should never be 

horizontally/vertically distorted. 

The original height and width 

should never be scaled 

disproportionately. 

The logo should never be 

reversed to a white cross. 

The NSC logo should never 

be changed to any other 

color variation. Please 

confirm proper NSC colors 

from page 6 of the Logo 

Standard guidelines. 

The NSC vision statement 

“making our world safer” 

should not be placed with the 

NSC logo. This was an old 

treatment and should not be 

used as one graphic design. 

Please use the standard 

NSC logo without the vision 

statement. It is appropriate to 

include the vision statement 

elsewhere on the page or 

within the document. 

The logo should never have 

any effects applied to alter the 

integrity of the logo. A light 

drop shadow is acceptable but 

should not impact the surface 

of the logo. 

The logo transparency should 

never be adjusted or multiplied 

on any background. 

The green cross should never 

be on any other color except 

white. 

rev. 04.08.13 

7


Approved logos 

Members, instructors and authorized providers have the ability to promote their relationship with NSC via the designated 

logo with type. They are encouraged to place this logo on their websites, stationery, newsletters, annual reports, as well 

as promotional items and apparel to be used by their employees. (Hard hats are NOT an approved item to apply decals or 

printing as flaws could be hidden by the logo.) The NSC logo should NOT be used on products. The NSC logo without a 

relationship designation is reserved for use only by the National Safety Council. 

The relationship logo use must follow the guidelines set by the National Safety Council. To request a logo file please 

contact the NSC Marketing Department at (630) 775-2212 or download from the National Safety Council shopping cart. 

PROUD MEMBER: 

PARTNER: 

INSTRUCTOR: 

TRAINING CENTERS: 

AUTHORIZED PROVIDER: 

An Authorized Provider is a company, employee of a company, or an 

independent contractor who is under signed agreement with NSC to deliver 

consulting and training services on our behalf. The designation is not to be 

used unless the provider has gone through an evaluation for authorization 

and has a signed provider agreement on file. 

8 

rev. 04.08.13


Corporate typefaces - Internal & external communication 

by all employees (non design staff) 

Helvetica type family is the main font choice for the National Safety Council, member organizations and Chapters. 

Helvetica 

Helvetica Italic 

Helvetica Bold 

Helvetica Bold Italic 

Corporate typefaces - designed materials 

The Helvetica Neue LT Std type family is the main font choice for professionally designed materials. It is a classic 

sans-serif font that has many styles and is accessible and friendly without being too informal or trendy. Helvetica Neue 

LT Std type family should be used as the main font in the creation of all materials. Please see next page for a view of 

our secondary font when another typeface choice is needed. 

Helvetica Neue LT Std_37 Thin Condensed 

Helvetica Neue LT Std_37 Thin Condensed Oblique 

Helvetica Neue LT Std_27 Ultra Light Condensed 

Helvetica Neue LT Std_27 Ultra Light Condensed Oblique 

Helvetica Neue LT Std_47 Light Condensed 

Helvetica Neue LT Std_57 Condensed 

Helvetica Neue LT Std_57 Condensed Oblique 

Helvetica Neue LT Std_67 Medium Condensed 

Helvetica Neue LT Std_67 Medium Condensed Oblique 

Helvetica Neue LT Std_77 Bold Condensed 

Helvetica Neue LT Std_77 Bold Condensed Oblique 

Helvetica Neue LT Std_87 Heavy Condensed 

Helvetica Neue LT Std_87 Heavy Condensed Oblique 

Helvetica Neue LT Std_97 Black Condensed 

Helvetica Neue LT Std_97 Black Condensed Oblique 

Helvetica Neue LT Std_107 Extra Black Condensed 

Helvetica Neue LT Std_107 Extra Black Condensed Oblique 

Helvetica Neue LT Std_35 Thin 

Helvetica Neue LT Std_36 Thin Italic 

Helvetica Neue LT Std_25 Ultra Light 

Helvetica Neue LT Std_26 Ultra Light Italic 

Helvetica Neue LT Std_45 Light 

Helvetica Neue LT Std_46 Light Italic 

Helvetica Neue LT Std_55 Roman 

Helvetica Neue LT Std_56 Italic 

Helvetica Neue LT Std_65 Medium 

rev. 04.08.13 

Helvetica Neue LT Std_66 Medium Italic 

Helvetica Neue LT Std_75 Bold 

Helvetica Neue LT Std_75 Bold Outline 

Helvetica Neue LT Std_76 Bold Italic 

Helvetica Neue LT Std_85 Heavy 

Helvetica Neue LT Std_85 Heavy Italic 

Helvetica Neue LT Std_95 Black 

Helvetica Neue LT Std_95 Black Italic 

Helvetica Neue LT Std_33 Thin Extended 

Helvetica Neue LT Std_33 Thin Extended Oblique 

Helvetica Neue LT Std_23 Ultra Light Extended 

Helvetica Neue LT Std_23 Ultra Light Extended Oblique 

Helvetica Neue LT Std_43 Light Extended 

Helvetica Neue LT Std_43 Light Extended Oblique 

Helvetica Neue LT Std_53 Extended 

Helvetica Neue LT Std_53 Extended Oblique 

Helvetica Neue LT Std_63 Medium Extended 

Helvetica Neue LT Std_63 Medium Extended Oblique 

Helvetica Neue LT Std_73 Bold Extended 

Helvetica Neue LT Std_73 Bold Extended Oblique 

Helvetica Neue LT Std_83 Heavy Extended 

Helvetica Neue LT Std_83 Heavy Extended 

Oblique 

Helvetica Neue LT Std_93 Black Extended 

Helvetica Neue LT Std_93 Black Extended 

Oblique 

9


Corporate typefaces - designed materials 

The Minion Pro type family is the secondary, serif font choice for professionally designed materials. This is a legible serif font that has 

many styles for use. Please do not use this font selection as the main font. 

Minion Pro_Cond 

Minion Pro_Cond Caption 

Minion Pro_Cond Display 

Minion Pro_Cond Subhead 

Minion Pro_Cond Italic 

Minion Pro_Cond Italic Caption 

Minion Pro_Cond Italic Display 

Minion Pro_Cond Italic Subhead 

Minion Pro_Medium Cond 

Minion Pro_Medium Cond Caption 

Minion Pro_Medium Cond Display 

Minion Pro_Medium Cond Subhead 

Minion Pro_Medium Cond Italic 

Minion Pro_Medium Cond Italic Caption 

Minion Pro_Medium Cond Italic Display 

Minion Pro_Medium Cond Italic Subhead 

Minion Pro_Semibold Cond 

Minion Pro_Semibold Cond Caption 

Minion Pro_Semibold Cond Display 

Minion Pro_Semibold Cond Subhead 

Minion Pro_Semibold Cond Italic 

Minion Pro_Semibold Cond Italic Caption 

Minion Pro_Semibold Cond Italic Display 

Minion Pro_Semibold Cond Italic Subhead 

Minion Pro_Bold Cond 

Minion Pro_Bold Cond Caption 

Minion Pro_Bold Cond Display 

Minion Pro_Bold Cond Subhead 

Minion Pro_Bold Cond Italic 

Minion Pro_Bold Cond Italic Caption 

Minion Pro_Bold Cond Italic Display 

Minion Pro_Bold Cond Italic Subhead 

Minion Pro_Caption 

Minion Pro_Display 

Minion Pro_Regular 

Minion Pro_Subhead 

Minion Pro_Italic 

Minion Pro_Italic Caption 

Minion Pro_Italic Display 

Minion Pro_Italic Subhead 

Minion Pro_Medium 

Minion Pro_Medium Caption 

Minion Pro_Medium Display 

Minion Pro_Medium Subhead 

Minion Pro_Medium Italic 

Minion Pro_Medium Italic Caption 

Minion Pro_Medium Italic Display 

Minion Pro_Medium Italic Subhead 

Minion Pro_Bold 

Minion Pro_Bold Caption 

Minion Pro_Bold Display 

Minion Pro_Bold Subhead 

Minion Pro_Bold Italic 

Minion Pro_Bold Italic Caption 

Minion Pro_Bold Italic Display 

Minion Pro_Bold Italic Subhead 

10 

rev. 04.08.13


Corporate stationery: 

Available as non-bleed Word documents. 


® 


® 

1121 Spring Lake Drive itaSca, iL 60143-3201 (630) 285-1121 p (630) 285-1315 F nsc.org 

1121 Spring Lake Drive itaSca, iL 60143-3201 (630) 285-1121 p (630) 285-1315 F nsc.org 

NSC Corporate Letterhead - 2C 

80904a_NSC_letterhead_CORP_4P.indd 1 

3/9/10 2:02:25 PM 

80904a_NSC_letterhead_CORP_BW.indd 1 

NSC Corporate Letterhead - BW 

3/9/10 2:45:08 PM 

NSC Corporate - Business Card Front 

NSC Corporate - Business Card Back 

rev. 04.08.13 

11


NSC Corporate - Envelope 


itaSca, iL 60143-3201 

nsc.org 


itaSca, iL 60143-3201 

nsc.org 

#10 Envelope 


itaSca, iL 60143-3201 

nsc.org 


itaSca, iL 60143-3201 

nsc.org 

6"X9" Envelope 

9"X12" Catalog Envelope 

12 

rev. 04.08.13

Text/Graphic starts here... 


Memo/agenda/downloadable 

sheets for website: 

Available as editable PDF or Word documents. 

Memo - with bar 

Memo - no bar 

SAMPLE MEMO SHEET 

Email signature: 

The NSC email background is always 

a white field, to be easily read and 

present a professional look, consistent 

across our organization. 

Email signatures should be set in 

11 point Helvetica without any scripts, 

photos or bolding. Please be sure 

to include your name, title, address, 

email and phone numbers. This makes 

it easy for anyone to contact you. 

Avoid placing any photos, logos 

or graphics as a part of your email 

signature. Specialty fonts and 

photos may not load properly on the 

recipient’s computer obscurring your 

important business message. 

If you wish to add a safety quote or 

reminder at the bottom, that would 

be appropriate. 

rev. 04.08.13 

13

NSC Corporate Writing Style Identity GuideStyle Guide 

PowerPoint ® 

presentations: 

Below is an example of the corporate slide template featuring the corner treatment look. Everyone may use the 

corporate template or the corresponding template for a specific business unit. All previous templates should be 

discarded. 

Title slide 

Slide master_1 column 

Slide master_2 column 

14 

rev. 04.08.13


Color palette and the corner treatment 

A standard color palette has been selected for the graphic identity of logos and marketing communications. In 

addition to the standard corporate colors shown on this page, each business unit color palette signifies its affiliation. 

These color palettes are used in conjunction with the National Safety Council logo. All marketing communications 

specific to the business units are developed from their designated PMS color palettes. Color palettes for each 

business unit can be found on the following pages. 

PRIMARY CORPORATE COLORS 

PMS 336 (Primary Color) 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

PMS 427 (Secondary Color) 

CMYK: 0C, 0M, 0Y, 11K 

RGB: 228, 229, 230 

PMS 382 (Accent Color) 

CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 

CORPORATE CORNER TREATMENT: 

Advocacy, Communications, 

Corporate and Community 

Partnerships, International and 

Purchasing 

PMS 293 (Text Accent Color) 

CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

Corner treatments are used as the primary branding element 

to identify designated business units and their relationship 

with the National Safety Council. See examples of correct 

usage on the following pages. 

In cases where NSC creates non-commercial collateral materials featuring outside individuals who promote NSC 

advocacy issues, the corner treatment will be replaced by the NSC logo alone. 

rev. 04.08.13 

15


Approved corner treatment use 

Example A 

Example B 

MULIT-PAGE DOCUMENTS 

Use large display corner treatment, full bleed on cover 

with coordinating smaller scale corners on interior pages 

(Example A). It is also exceptable to use interior corners 

without the NSC logo if the National Safety Council 

logo is represented in another position on the page 

throughout (Example B) or on the webpage. 

Example C 

NON-BLEED 

A non-bleed solution is available when printing 

specifications will not allow a bleed (Example D). 

Example D 

SINGLE PAGE USE OR 

POSTCARD USE 

It is at the designers descretion 

to use the large or small corner 

treatment depending on the 

trim size of the design piece. 

(Example C). 

16 

rev. 04.08.13

CorpoNSC Corporate Identity Style Guide 

Vision statement 

The phrase making our world safer is more than a slogan for our organization; it is our vision statement treated as a 

tagline. 

Guidelines have been developed for the use of the making our world safer vision statement. Careful consideration of 

the use and application of the tagline must be maintained. It may be used in marketing communications for the National 

Safety Council and Chapters only. 

USAGE IN TEXT 

• DO NOT use quotation marks around the phrase 

USAGE AS A GRAPHIC ELEMENT 

• Request EPS graphic file, DO NOT typeset vision statement 

• Always display in one line, never stack vertically 

• Use only 100% of PMS 336, black or reversed (white) determined by printed material 

or web page on which it appears 

PMS 336 

100% Black 

Reverse or white (on dark backgrounds only) 

rev. 04.08.13 

17


Green Cross for Safety 

The Green Cross for Safety ® medal is awarded annually by the National Safety Council to an organization that 

demonstrates a steadfast commitment to improving safety and health in the workplace and beyond. The associated 

type treatment may be used in marketing communications for the National Safety Council. There is a graphic provided to 

medal recipients for use in print and digital marketing. 


• Request EPS graphic file, DO NOT typeset 

• Use only 100% of PMS 336, black or reversed (white) determined by printed material 


Green Cross for Safety Type Treatment 

PMS 336 

100% Black 


The Green Cross for Safety Recipient Graphic 

Designed to be used as a single graphic contained within a rule line or box. Two variations are 

available depending on the contrast of the background it is placed on and designer descretion. 

18 

rev. 04.08.13

Congress & Expo 


The National Safety Council Congress & 

Expo logo has two logo variations. The 

logo to the right is to be used for general 

reference when a date is not required. 

When promoting specific convention year a 

stacked or horizontal logo may be used as 

illustrated below. The colors represented are 

the 2012 pallette. Each year the logo colors 

change signaling the next Congress & Expo. 

PMS 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 106, 83 

PMS 382 

CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 

PMS 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 106, 83 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

PMS 485 

CMYK: 0C, 95M, 100Y, 0K 

RGB: 238, 49, 36 

Texas Safety Conference & Expo 

The National Safety Council Texas Safety Conference and Expo logo may be used black and white or full color. The logo 

colors remain the same year after year. 

CMYK: 100C, 96M, 0Y, 9K 

RGB: 0, 84, 158 

CMYK: 0C, 95M, 100Y, 0K 

RGB: 238, 50, 36 

CMYK: 0C, 0M, 69Y, 0K 

RGB: 255, 212, 120 

rev. 04.08.13 

19


National Safety Month type treatment 

guidelines 

This trademark can be used with or without the date in the following approved configurations. 

This is only for use on National Safety Council approved websites and marketing collateral. 

The National Safety Month logo without the National Safety Council logo may be provided for 

use on non-NSC websites and marketing collateral without prior approval. 

Use the logo without the date on materials that have multiyear use, such as posters. 

20 

rev. 04.08.13


HEARTS Network 

Honoring Everyone Affected, Rallying The Survivors 

The HEARTS Network is a community of individuals and families whose lives have been forever changed by a motor 

vehicle crash involving a teen driver. It is a voice for victims, a forum for survivors and a catalyst for improved teen 

driver safety. 

HEARTS Logo Guidelines 

The HEARTS logo must be used on a white or very light background with the specified pantone colors below or 

black variation. 

FULL COLOR LOGO 

BLACK AND WHITE 

PMS 276 

CMYK: 100C, 100M, 0Y, 58K 

RGB: 15, 0, 78 

PMS 1955 

CMYK: 0C,100M, 60Y, 37K 

RGB: 163, 1, 52 

Drive It Home 

The Drive It Home logo must be used on a white or very light background with the specified pantone colors below or 

black variation. 

PMS 298 

CMYK: 70C, 5M, 0Y, 0K 

RGB: 15, 0, 78 

PMS 7404 

CMYK: 0C,15M, 100Y, 0K 

RGB: 163, 1, 52 

rev. 04.08.13 

21

NSC Business Unit Branding Style Guide 

DDC 

DDC CORNER 

TREATMENT 

DDC COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

PMS 485 (Primary Business Unit Color) 

CMYK: 0C, 95M, 100Y, 0K 

RGB: 238, 49, 36 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

22 

rev. 04.08.13


DDC 

DDC used as a brand 

should be set in Helvetica 

Neue Medium Extended. 

DDC 

The phrase NSC — leading driver safety is the tagline for DDC. Guidelines have been developed for the use of the 

NSC — leading driver safety tagline, which is a trademark of NSC. Careful consideration of the use and application 

of the tagline must be maintained. 

USAGE IN TEXT 



• Request EPS graphic file, DO NOT typeset tagline 


• Graphic color may shift, or use of black or reversed (white) determined by printed material or web page on which it 

appears 

Alive at 25 

Used on DDC Teen Driving marketing collateral. As Alive at 25 is already a trademark, it does 

NOT carry any second brand such as DDC or NSC. 

PMS 293 

CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

PMS 640 

CMYK: 100C, 0M, 0Y, 22K 

RGB: 0, 143, 197 

rev. 04.08.13 

23


First Aid 

FIRST AID CORNER TREATMENT 

FIRST AID COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 


CMYK: 0C, 8.5M, 69Y, 0K 

RGB: 255, 222, 108 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

24 

rev. 04.08.13


The phrase NSC — in it for life is the tagline for First Aid. Guidelines have been 

developed for the use of the NSC — in it for life tagline, which is a trademark of NSC. 

Careful consideration of the use and application of the tagline must be maintained. 

USAGE IN TEXT 





• Graphic color may shift, or use of black or reversed (white) determined by printed 

material or web page on which it appears 

PMS 336 

100% Black 


rev. 04.08.13 

25


Membership 

MEMBERSHIP 

CORNER TREATMENT 

MEMBERSHIP COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 


CMYK: 96C, 100M, 0Y, 10K 

RGB: 51, 42, 134 


CMYK: 6C, 0M, 100Y, 23.5K 

RGB: 184, 179, 8 


CMYK: 0C, 83M, 34Y, 47K 

RGB: 142, 12, 58 

26 

rev. 04.08.13


Membership graphics 

Example A 

Example B 

members 

get more 

members 

get more 

Examples A and B are 

approved uses of the 

Members Get More icon 

as part of a graphic. The 

graphic is used on most 

membership marketing 

collateral as a footer full 

bleed or nonbleed. 

Incorrect use of the 

Members Get More icon. 

This icon should never be 

used alone. 

Example B full bleed option. 

Example A non bleed option. 

Example C is for web use or rare instances 

when a footer graphic cannot be used. 

Example C 

rev. 04.08.13 

27


Beyond the workplace (off the job) 

OFF THE JOB 


OFF THE JOB COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 


CMYK: 100C, 0M, 19Y, 23K 

RGB: 0, 141, 168 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 

28 

rev. 04.08.13


Beyond the workplace (off the job) (continued) 

PMS 144 

CMYK: 0C, 47M, 100Y, 0K 

RGB: 248, 151, 29 

PMS 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

PMS 485 

CMYK: 0C, 95M, 100Y, 0K 

RGB: 238, 49, 36 

PMS 382 

CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 

PMS 3145 

CMYK: 100C, 0M, 19Y, 23K 

RGB: 0, 141, 168 

rev. 04.08.13 

29


Publications 

PUBLICATIONS 


PUBLICATIONS COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

30 

rev. 04.08.13


Publications logos and trademarks 

Editorial Use: Color of logo on magazine 

cover depends on color palette of cover/ 

feature article and is chosen for contrast and 

readability against background image. 

Marketing Use: PMS 336 or black are 

acceptable. 

Editorial Use: Words “Family” and “Safety & Health” 

typically are different colors, per color palette of 

cover/feature article of that issue. 

TODAY’S 

® 

rev. 04.08.13 

31


Workplace 

WORKPLACE 


WORKPLACE COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 


CMYK: 0C, 47M, 100Y, 0K 

RGB: 248, 151, 29 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

32 

rev. 04.08.13


Navigator 

CO-BRANDED LOGO 

PMS 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

PMS 123 

CMYK: 0C, 24M, 94Y, 0K 

RGB: 255, 196, 37 

NAVIGATOR TAGLINE 

The phrase Be smarter. Be safer. Be sure. is the tagline for Navigator. Smarter, safer and sure are to 

remain lower case in design and in copy. 

rev. 04.08.13 

33


Workplace 

The Journey to Safety Excellence ® approach is one of continuous improvement. The phrase NSC — Journey to 

Safety Excellence is the tagline for Workplace. In copy, when referring to the Journey to Safety Excellence as the 

Journey, capitalize the J in Journey. 

TAGLINE - USAGE IN TEXT 


TAGLINE - USAGE AS A GRAPHIC ELEMENT 



• Graphic color may shift, or use of black or reversed (white) determined by printed material 


• The type treatment example above is acceptable to simplfy a design when a layout requires multliple logos. 

JOURNEY TO SAFETY EXCELLENCE LOGO 

The Journey to Safety Excellence logo may be represented by any of the following approved logo uses. The primary 

color selection comes from the corporate palette but these colors can change depending on design needs. 

FULL COLOR LOGO (Primary Color Selection) 

PMS 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

PMS 369 

CMYK: 59C, 0M, 100Y, 7K 

RGB: 108, 179, 63 

BLACK AND WHITE 

REVERSED AND MONOTONE 

Used on a colored background reversed out to white with “Journey to” at 50% opacity (Option A) or monotone 

colors with “Journey to” a 50% lighter shade (Option B). 

OPTION A 

OPTION A 

34 

rev. 04.08.13


Research and surveys logos 

Full Color Options 

Grayscale Options 

PMS: Pantone 2727 

CMYK: 71C 42M 0Y 0K 

RGB: 94 104 196 

PMS: Pantone Black C 

CMYK: 85K 

RGB: 38 38 38 

PMS 576 

CMYK: 49C, 0M, 100Y, 39K 

RGB: 96, 142, 58 


CMYK: 85K 

RGB: 38 38 38 

PMS 144 

CMYK: 0C, 47M, 100Y, 0K 

RGB: 248, 151, 29 


CMYK: 85K 

RGB: 38 38 38 

PMS 144 

CMYK: 0C, 47M, 100Y, 0K 

RGB: 248, 151, 29 


CMYK: 85K 

RGB: 38 38 38 

rev. 04.08.13 

35


Campbell Institute 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

CAMPBELL INSTITUTE 


PMS Warm Gray 11 (Primary Color) 

CMYK: 0C, 17M, 34Y, 62K 

RGB: 107, 92, 79 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 


CMYK: 0C, 97M, 100Y, 50K 

RGB: 139, 14, 4 

Option A for both the Campbell Institute logo may be used on light 

backgrounds. Option B may be used on light backgrounds for greater 

impact or a dark background. 


CMYK: 0C, 0M, 15Y, 6K 

RGB: 246, 241, 205 

OPTION A 

OPTION B 

36 

rev. 04.08.13


Campbell Award 

CAMPBELL COLOR PALETTE 


CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 105, 81 

CAMPBELL AWARD 



CMYK: 0C, 97M, 100Y, 50K 

RGB: 139, 14, 4 


CMYK: 0C, 0M, 15Y, 6K 

RGB: 246, 241, 205 


CMYK: 100C, 57M, 0Y, 2K 

RGB: 0, 103, 177 

Option A for Campbell Award logo may be used on light backgrounds. 

Option B may be used on light backgrounds for greater impact or a dark 

background. 

OPTION A 

OPTION B 

PMS 188 

CMYK: 0C, 97M, 100Y, 50K 

RGB: 139, 14, 4 

Campbell Award Recipient Graphic 

Option A may be used on a light background or a dark background for greater impact. Option B is used 

on light backgrounds only. Option C is for black and white reproduction. Minimum size is 1" horizontal. 

OPTION A 

OPTION B 

OPTION C 

rev. 04.08.13 

37


National Safety Council branding 

National Safety Council / NSC / the Council 

• National Safety Council on first reference. Use interchangeably with NSC on subsequent references. 

- When modifying another noun, NSC is preferred, as it is less cumbersome. 

• Use “the” before “National Safety Council” but not before “NSC” when used as nouns. 

Examples: 

- The National Safety Council saves lives… 

- NSC is the world’s leading safety and health resource. 

• As modifiers, neither “National Safety Council” nor “NSC” requires “the” except when modifying certain singular 

nouns. 

Examples: 

- There are many benefits to NSC membership. 

- According to National Safety Council guidelines… 

- NSC members… 

- The NSC website… 

• Subsequent references can also shorten to “the Council.” Always capitalize the “c” in “Council.” 

• Never use the National Safety Council or NSC in the possessive form. 

NSC brands: trademark and registered mark usage 

National Safety Council and NSC are both registered trademarks. When referring to National Safety Council or NSC as 

an organization or entity, no registered mark (®) is necessary. If either term is used as an adjective defining a product, 

program or training, the registered mark should be used on first reference in a document and first reference on each page 

of the website, outside of a headline. 

Examples: 

The National Safety Council is the world’s leading safety and health resource. 

Make defensive driving courses from NSC part of your safety management program. 

NSC ® First Aid courses give employees… 

The NSC ® Rising Stars of Safety program recognizes… 

The National Safety Council also owns a number of other brands. The registered mark (®) should be used on the first 

reference to each of the following: 

Alive at 25 ® 

Family Safety & Health ® (ampersand with space 

before and after; always in italics) 

Green Cross for Safety ® (always in italics) 

Injury Facts ® (always in italics) 

Journey to Safety Excellence ® 

making our world safer ® (Do not attach to the NSC logo.) 

National Safety Month ® 

NSC SafetyWorks ® 

38 

OSHA Up to Date ® 

Robert W. Campbell Award ® 

Safe Communities America ® 

Safety+Health ® (plus sign, not an ampersand, 

with no spaces; always in italics) 

Safety Agenda for the Nation ® 

Traffic Safety ® 

Today’s Supervisor ® 

rev. 04.08.13


The trademark symbol () should be used with the following brands to demonstrate intent to own. NSC has applied for 

trademark registration for these brands. 

• DDC 

• NSC – in it for life (NSC is part of the registered product name.) 

• Campbell Institute 

• HEARTS 

• Drive It Home.org 

The registered mark or trademark should be in superscript at the end of the name, with no space before it. Punctuation 

comes after the ® in all cases. For all other uses except headlines, use the registration or trademark on first reference or 

on every webpage or ppt presentation. 

• Always use the NSC trademark as an adjective, never a noun. 

Example: 

“at the Green Cross for Safety ® dinner” or “with the Green Cross for Safety ® medal,” 

never just “at the Green Cross for Safety ® ” 

National Safety Council/NSC - the organization 

• A registration mark is not needed when the National Safety Council or NSC is referring to the entity name or when the 

following reference phrases are used: 

- “from the National Safey Council” - “of the National Safety Council” 

- “a National Safety Council X” - “Y is a trademark of the National 

Safety Council” 

NSC - the branded product or service 

• Use “NSC” as the brand name before the generic 

Example: 

NSC First Aid or NSC Congress & Expo 

• Do not combine National Safety Council or NSC with another trademarked brand. If it is necessary to identify another 

brand’s relationship to NSC, rephrase the sentence to split the two brands. 

Example: 

The Alive at 25 ® program from the National Safety Council, not the NSC ® Alive at 25 ® program 

NSC brands and generics 

NSC brands must always act as modifiers (with the exception of “National Safety Council” and “NSC” when representing 

our organization) and be set off from the nouns that they are modifying by a distinction in capitalization, boldface or type 

treatments such as italics. Treatment should remain consistent within a document. 

Example: The Family Safety & Health Employer Resource integrates your safety and wellness 

programs to protect your employees where they need it most – beyond the workplace 

or 

The Family Safety & Health employer resource integrates your safety and wellness programs to protect 

your employees where they need it most – beyond the workplace. 

The first example is a promotional treatment used in ads and collateral; the second is an editorial treatment. 

rev. 04.08.13 

39


Chapters 

Capitalize “Chapter” whenever referring to a specific NSC Chapter or to NSC Chapters in general. 

Example: Contact your local Chapter. 

Congress & Expo 

The following are all acceptable ways to phrase the NSC Congress & Expo: 

• National Safety Council Congress & Expo 

• 2012 National Safety Council Congress & Expo 

• Annual National Safety Council Congress & Expo 

• NSC Congress & Expo 

• 2012 NSC Congress & Expo 

• Congress & Expo (acceptable as long as one of the 

above branded references has already been used) 

Note: Never refer to the National Safety Congress or National Safety Conference. In body copy, always use “the” before 

any reference to the Congress & Expo. 

Writing style 

The National Safety Council uses AP style, except where specific exceptions are noted by an asterisk*. 

Abbreviations / acronyms 

An abbreviation is a shortened form of a written word or phrase, used in place of the whole. An acronym is a word formed 

from the initial letter (or letters) of the words or major words that make up a term or organization name. Limit acronyms 

and abbreviations to those in common use in the context of the page, piece or publication, except in training materials 

where it is important to learn acronyms in context. 

In general, the full term or name should be written out on first reference and the abbreviation used on subsequent 

references. On first reference, do not include the abbreviation in parentheses after the full name; do not use writing 

conventions such as “…carbon dioxide, or CO2,…” either. If an abbreviation would not be clear on a subsequent 

reference, write out the full name again. 

Do not use “the” before acronyms. 

The following acronyms are used on first reference: 

OSHA, NIOSH, CPR, CEO 

Common acronyms and abbreviations to be used on second and subsequent references include: 

AIHA American Industrial Hygiene Association hazcom 

hazard communication (not hazardous 

communication) 

ANSI 

American National Standards Institute (when 

hazardous materials 

hazmat 

used as ANSI code) 

ASSE American Society of Safety Engineers MSDS Material Safety Data Sheet (plural is MSDSs) 

BLS Bureau of Labor Statistics MSHA Mine Safety and Health Administration 

CDC Centers for Disease Control and Prevention NHTSA National Highway Traffic Safety Administration 

DoD 

Department of Defense (note the lowercase “o” 

National Fire Protection Association 

NFPA 

in the abbreviation) 

DOL Department of Labor NTSB National Transportation Safety Board 

DOT Department of Transportation PEL Permissible Exposure Limit 

40 

rev. 04.08.13


EMS 

FDA 

emergency medical service 

Food and Drug Administration 

SIC 

personal protective equipment 

Standard Industrial Classification (when used 

as SIC code) 

FMCSA Federal Motor Carrier Safety Administration USFA U.S. Fire Administration 

GDL Graduated Driver Licensing VPP Voluntary Protection Programs 

See the list on page 51 for other common abbreviations used by NSC. 

Academic degrees 

To establish credentials, offer a description rather than abbreviations of degrees. Avoid alphabet soup (John Smith LCS., 

Ph.D., M.D.). 

And / ampersand 

Do not use the ampersand (&) in place of the word “and” unless it is part of the company, publication or product name 

(NSC Congress & Expo, NSC CPR & AED, Accident Prevention Manual for Business & Industry). 

Cities and states 

Identify both city and state when giving a location. When listing many organizations as a group, where individual location 

is not important, do not provide the location. The identification of location does not have to occur on first reference; it can 

be worked in later. 

Example: “…United Airlines…. The Chicago-based company…” 

Use postal abbreviations for states in text and headlines (e.g., IL for Illinois). A comma should precede and follow the 

state abbreviation. 

Example: The National Safety Council office in Itasca, IL, hosts many safety training courses. 

No state is necessary when mentioning the following cities in text (per AP style): 

Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las 

Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix, 

Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Washington, D. C. 

Courtesy titles 

Refer to both men and women by first and last name, without courtesy titles, on first reference: Janet Froetscher or Kent 

McElhattan. In editorial refer to both men and women by last name, without courtesy titles in subsequent references. 

*In promotional pieces (stories, testimonials, etc.) refer to men, women and children by first name only in subsequent 

references. The preferred style is to write around courtesy titles, with the exceptions noted in the AP Stylebook. 

Dates 

Provide the month, day and year, in that order. If month, day and year are given in text, set off the year in commas. (The 

next NSC Congress & Expo will be held Oct. 30 to Nov. 4, 2012, in Philadelphia.) 

Abbreviate the names of months (except for March, April, May, June and July) when a day is included (Jan. 1, 2012; 

January 2012). 

Headlines and subheads 

Initial cap first word, lowercase all other words except proper names. Avoid using end punctuation. Exceptions can be 

made when headlines require graphic design for emphasis. 

rev. 04.08.13 

41


Numbers 

Spell out numbers one through nine. Use numerals for: 

• Numbers 10 and up 

• Any numbers that show percentages (5%) or ages (age 7) 

• Values of millions or billions (6 million) 

Spell out numbers whenever they begin a sentence in text. 

Ordinal numbers 

Spell out first through ninth except when referring to editions of books/publications. Use numerals for 10th and higher. Do 

not use superscript type for “-st,” “-nd,” “-rd,” “-th” endings. 

Fractions 

Write fractions as 1 1/2, not 1½. 

Measurements 

Spell out measurements: 12 inches instead of 12", but 12-in. x 12-in. 

Percentages 

*In marketing copy, use the “%” symbol instead of “percent.” When giving a range of percentages, use % with both 

numbers and separate with an en-dash (16% – 18%). In editorial copy, when using the word “percent” with a range, place 

it only at the end of the range (16 to 18 percent). 

Organizational names 

*When talking about NSC Chapters, “Chapters” or “Chapter” should always be capitalized. Also capitalize the names of 

NSC committees, departments and offices. 

Examples: 

Contact your local Chapter. 

the Board of Trustees, the NSC Sales Office, the Marketing Department, but the committee, the department 

Capitalize “training center” and “instructor” when preceded by a modifier connecting them to NSC programs. Example: 

DDC Training Centers, DDC Instructor, NSC Instructor, First Aid Instructors, but certified instructors, your training center 

Phone numbers 

Domestic use parentheses for area codes, with a space after the close parentheses and a hyphen between prefix and 

suffix for domestic numbers. Always use the area code. 

Example: 

(800) 621-7619 

Only include +1 before the number and dashes rather than parentheses for communications about international services. 

Example: 

For additional information about NSC international programs, call +1-630-775-2123. 

When referring to the emergency phone number use 911 for editorial purposes. Use 9 -1-1 in directions for training. 

Times of day 

Use the a.m. and p.m. designations (lowercase with periods separating the letters) after times (4:00 p.m. – 5:00 p.m. 

CST). Indicate time zone when relevant. Use a space after the time and the a.m. or p.m. (4:00 p.m. CST) 

42 

rev. 04.08.13


Titles of people 

Capitalize formal titles only when they immediately precede a person’s name, or when used in a signature. Lowercase 

titles that appear elsewhere in a sentence. Do not capitalize non-official titles. Capitalize the first letter of the title in a 

signature. 

In a sentence: 

President and CEO Janet Froetscher 

Janet Froetscher, president and CEO of the National Safety Council 

Assistant Secretary of Labor for Occupational Safety and Health David Michaels 

Assistant Secretary David Michaels 

David Michaels, assistant secretary of labor for occupational safety and health 

OSHA head David Michaels (“Head” is not capitalized when it appears before 

Michaels’ name because it is not his official title.) 

As a signature: 

Janet Froetscher 

President & CEO 

National Safety Council 

Titles of products 

Capitalize titles of courses, workshops and training programs, as well as generic names of associated guides and kits 

(e.g., Instructor Manual, Teaching Kit, Participant Guide). Italicize titles of journals, magazines, newsletters, books, videos 

and reports. 

Capitalization of titles 

Capitalize all first and last words, nouns, pronouns, adjectives, verbs, adverbs and subordinating conjunctions. 

Lowercase all articles (a, an, the), coordinating conjunctions (and, or, for, but, so) and prepositions (of, with, to, by, on, 

upon, into) of four letters or less, unless they are the first words of the title or subtitle. 

Capitalization of headlines 

For marketing and editorial headlines use sentence case capitalization. Marketing graphic designers have the option to 

use additional bolding or capitalization when extra emphasis is required to enhance messaging. 

Editions 

When referring to a specific edition of a publication, cite the edition number or year after the title, preceded by a comma. 

Do not put the edition information in italics. Capitalize “edition”; use numerals for the edition number. 

Examples: 

Injury Facts ® , 2011 Edition 

Fundamentals of Industrial Hygiene, 5th Edition 

Supervisors’ Safety Manual, 10th Edition 

Journals 

When citing journals, use (Vol. XX, No. XX) rather than the month and year of the publication. 

Bylines 

Capitalize “By” 

Example: By Maureen Conley 

rev. 04.08.13 

43


URLs / Web addresses 

The NSC website URL should be written as nsc.org (not www.nsc.org). Do not use “www.” when writing Web addresses. 

Use “http://” only if “www.” is not part of the Web address. Capitalize Web but not website, which is one word. 

Put a period after a website address if it appears at the end of a sentence. If possible, reconstruct the sentence so that it 

does not end in a URL. 

In marketing copy, put NSC URLs in boldface to make them stand out and generally use lower case. Do not split one URL 

on multiple lines unless there is no alternative. 

Copyright 

Our copyright signature should be included in any printed or PDF piece, webpage, advertising or PPT presentation to 

protect our content: © 2013 National Safety Council. Please contact Publications for more information. 

Word usage 

#1 

In marketing copy, use #1, not number 1 or No. 1. In editorial copy, write out number 1. 

accept/except 

Accept means to receive. Except means to exclude. 

accident 

At NSC, we avoid using the word “accident” for any reason. To some people the word accident implies you cannot prevent 

the incident; in fact we know that all unintentional injuries can be prevented. (Suicides and homicides are the only are 

unpreventable or intentional injuries and deaths.) Please refer to preventable injuries and deaths as incidents, or, in the 

case of motor vehicles, collisions (when vehicles collide with each other) or crashes (when they hit other objects such as 

a tree or building.) 

affect/effect 

Affect is the more common verb; effect, the more common noun. Affect, as a verb, means to influence or to have an 

effect on. (The recession will affect company profitability.) Affect, as a noun, is occasionally used in psychology to 

describe an emotion, but is best avoided for our purposes. Effect, as a verb, means to cause. (He will effect many 

changes in the company.) Effect, as a noun, is a result. (The effect was overwhelming.) 

AFL-CIO 

Use “the AFL-CIO.” 

a lot 

Never write as one word. Try to avoid in favor of terms such as “often” or “many.” 

allot/allotted/allotting 

Allot is a verb that means to divide or distribute by share or portion. 

all right 

Never spelled “alright.” (The conference was all right, though I had hoped it would be spectacular.) Hyphenate only if used 

colloquially as a compound modifier. (He is an all-right presenter.) 

rev. 04.08.13 

44


apparatus 

Apparatus is the same in the singular and the plural. The plural should be apparatus, not apparatuses. 

awhile/a while 

Awhile is the adverb form. (He plans to stay awhile.) A while, with a space, is used after the preposition “for.” (He plans to 

stay for a while. Never: He plans to stay for awhile.) 

call/contact 

Use “call” when giving only a phone number; use “contact” when giving multiple types of contact information. 

Example: Call NSC at (800) 621-7615. Contact NSC at (800) 621-7615 or customerservice@nsc.org. 

certificate of completion 

Not “course completion certificate” 

company/organization 

Use “organization” instead of company for inclusiveness. Use “company” only when referring to a specific subset or 

specific business. NSC members can also be referred to as “member organizations,” not “member companies.” 

compared to/compared with 

“Compared with” is used to show similarities or differences between two things. If you can substitute the phrase “as 

opposed to” and the sentence still makes sense, use “compared with.” (Five people died this year, compared with two in 

2005. Five people died this year, as opposed to two in 2005.) If substituting “as opposed to” makes no sense, then use 

“compared to.” 

complement/compliment 

Complement is to accompany something, so as to make it complete, whole, or perfect. Complementary is the adjective 

form. Compliment is to express esteem, favor, or kindness as in “free”. Complimentary is the adjective form. (The 

honorees received complimentary tickets to the NSC Congress & Expo.) 

data 

Treated as a collective noun. Takes singular verbs (data is available, not data are available). 

defensive driving 

No hyphen. (She is taking a defensive driving course.) 

driver improvement 

Not driving improvement. 

ergonomics 

Ergonomics is always plural as a noun. As an adjective, it may be plural or singular, depending on the use. 

Examples: 

workplace ergonomics 

an effective ergonomics program; an ergonomic analysis 

rev. 04.08.13 

45


fall prevention 

Not falls prevention. 

FREE 

*In marketing copy only, write it in ALL CAPS. 

Graduated Driver Licensing 

Always capitalized; GDL on second and subsequent references. 

hazcom, hazmat 

All lowercase; abbreviation acceptable on first use. 

industry/interest specific groups 

Division “industry networking group.” The purpose of the Business and Industry Division is to be the conduit for 

safety-focused information sharing and idea exchange with others in the various industries it represents. 

Examples: 

• Business & Industry (Industry/Interest Specific Group) 

• Community Safety (Industry/Interest Specific Group) 

• Construction (Industry/Interest Specific Group) 

• Transportation Safety Division (Industry/ 

Interest Specific Group) 

• Labor Division (Industry/Interest Specific Group) 

• Utilities Division (Industry/Interest Specific Group) 

• College & University Strategic Advisory Group (Industry/ 

Interest Specific Group) 

it’s/its 

It’s a contraction for it is or it has: It’s up to you. Its is a possessive form of the neuter pronoun: The company lost its 

assets. 

member-exclusive (adj.) 

Lowercase unless it appears at beginning of sentence; hyphenate. 

members-only website 

Avoid; if you must reference it, somehow use “member-exclusive content.” 

member organizations 

When speaking generally, NSC members should be referred to as “members” or “member organizations.” Only use 

“companies” or “businesses” when referencing specific companies. When referring to “nonmembers” it’s one word. 

multi 

As a prefix, use with no hyphen (multinational, multilingual, multianalysis). 

only 

Use “only” rather than “just” (available for only $300). 

Participant Kit 

Not Single-Participant Kit, which is redundant. When specifying whether the kit comes with a DVD or VHS, use 

Participant Kit – DVD (not DVD – Participant Kit) or Participant Kit – VHS (not VHS – Participant Kit). 

per user / ea. 

Use “per user” when referring to online program prices; use “ea.” for prices of non-online programs and products. 

46 

rev. 04.08.13


Perscription 

For design purposes/graphical treatment (web banners, web buttons, etc) we can use “Rx” to denote the word 

“prescription”, as in “Rx Drug Overdose.” 

In copy (letters from Janet, web page copy, use in reports, etc) we will spell out the word “prescription” as in “During 

2010, there were nearly 40,000 deaths related to prescription drug overdose.” 

premier/premiere 

Premier (adj.) means first in rank or importance. Premiere (n.) is a first performance. 

Sept. 11 

Not 9/11 unless used in a quote or as an official name (e.g., 9/11 Commission). 

Spanish version of product 

State as “Available in both English and Spanish.” 

United States/U.S. 

Use United States when referring to the country itself. Use U.S. as the adjectival form (U.S. workers). U.S. is okay as a 

noun in headlines. Use U.S. in front of agency names only if it is included in the acronym. 

over/under 

Do not use “over” or “under” when referring to quantities or when talking about age. When talking about age, use 

“younger” or “older.” People younger than 65, not People under 65. People 18 and older, not People 18 and over. 

more/less/fewer 

When referring to quantities, use “more than” or “fewer than.” In 2009, crashes involving teen drivers killed more than 

5,600 people. Fewer than 100 people responded to the survey. 

Use “less than” when referring to distances, lengths of time and sums of money. 

Example: Training for less than $25 per employee, in 2 hours or less. 

versus 

In any body copy, write out the word “versus.” In short expressions, the abbreviation vs is acceptable. 

rev. 04.08.13 

47


Spelling list of commonly used words 

24/7 

accommodate 

acknowledgment 

a.m. 

back-to-school (adj.) (Backto-school 

program) 

back to school (adv.) (Kids 

are going back to school) 

bloodborne 

cell phone 

company-wide (n., adj.) 

(always hyphenate “-wide” 

constructions) 

co-worker 

daytime (n., adj.) 

decision making (n.) 

decision-making (adj.) 

driver education 


driver’s license 

e-commerce (hyphenated) 

email (no hyphen) 

e-newsletter 

first aid (lowercase unless 

part of title) 

handheld 

hands-free 

hand washing 

health care (n., adj.) 

homeowner 

home page 

grass roots (n.) 

grassroots (adj.) 

industry-wide (n., adj.) 

instructor-led (hyphenated; 

when capitalized, uppercase 

“I” and “L”) 

Internet (uppercase) 

intranet (lower case) 

jobsite 

jump-start (v.) 

lifesaving (adj.) 

log in (v.) 

login (n., adj.) 

log out (v.) 

Punctuation and formatting 

logout (n., adj.) 

medical care (n.) 

motor vehicle crashes (no 

hyphens) 

nighttime 

nonmember (when 

capitalized, capital “N” only) 

nonprofit 

offline 

off the job (adv.) (Stay safe 

off the job.) 

off-the-job (adj.) (off-the-job 

safety; on- and off-the-job 

injuries) 

online 

on-site (adv.) 

onsite (adj.) 

onscreen 

P.O. Box 

p.m. 

problem-solve (adj.) 

real time (n.) 

real-time (adj.) 

rollover (adj.) 

roll over (vt.) 

roundup 

safety belt 

seat belt 

shiftworker 

site-specific (with hyphen) 

tip sheet 

voicemail (n., adj.) 

voice-mailbox 

webchat 

webinar 

webpage 

website 

West Nile virus (three words; 

“virus” lower case) 

workers’ compensation 

workforce 

worksite 

work zone 

worldwide 

ZIP code 

Apostrophes with possessive nouns 

• Singular nouns not ending in S: Add ’s 

• Plural nouns ending in S: Add only an apostrophe 

- drivers’ behavior; employees’ lives 

• Nouns the same in singular and plural: Add ’s 

- two deer’s tracks; the sheep’s pastures 

• Nouns plural in form, singular in meaning: Add only an apostrophe 

- the Board of Trustees’ annual meeting; General Motors’ cars; the United States’ policies 

• Singular nouns ending in S: Add ’s unless the next word begins with S 

- the apparatus’s parts; the apparatus’ safety features; the boss’s meeting; but the boss’ schedule (compare with 

next entry) 

• Singular proper names ending in S: Add only an apostrophe 

- Achilles’ heel; Kansas’ schools; David Michaels’ role 

• Nouns ending in double S: Add ’s unless the next word begins with S 

- Congress’s bills; but Congress’ seats; the business’s policies; but the business’ safety management program 

48 

rev. 04.08.13


Never use the possessive with National Safety Council or NSC. 

Asterisk 

Do not use double or triple asterisks; use symbols in this hierarchy (*,†, ‡, §,**, ††, ‡‡, §§, ***, †††, ‡‡‡, §§§, etc.). 

Catalogs are an exception to this rule. See ‘Footnotes’ for style set up on p. 49. 

product # description quantity member price (ea.) nonmember price (ea.) 

BI33873-0024 Participant Guide 10-49* $9.95 † $12.95 § 

BI33873-0071 Study Guide 1-9 

10-49 

50+ 

118.00 

108.00 

102.00 

154.00 

140.00 

133.00 

BI33873-0062 Student Workbook 10-49* 11.85 15.40 

* Minimum order of 10. Call (800) 621-7619 for pricing on additional quantities. 

†Member price may vary depending on location. 

‡Nonmember price does not include $2.00 nonmember fee per item ordered. 

Bulleted lists 

End a phrase introducing a bulleted list with a colon, unless that phrase is a header. Do not put a period at the end of a 

bulleted item unless the item is a complete sentence and there is more than one sentence in the bullet. 

Make sure all items in a bulleted list are parallel – all complete sentences or all fragments, all beginning with a noun or 

with a verb. 

Unless you are giving directions that need to be performed in a consecutive order, use bulleted (not numbered) lists. 

Comma 

Do not use the serial comma before “and,” “but” or “or” unless an item within the series contains a conjunction. 

Example: 

The U.S. flag is red, white and blue. We ate ham, macaroni and cheese, and green beans. 

Dashes 

Insert a space before and after an en-dash (completion cards – included); Avoid using the long (em) dash (—). Use an endash 

when giving a range of times in a list format (6:00 p.m. – 8:00 p.m.). 

Footnotes 

Footnotes should be used in publications, asterisks in marketing pieces. Footnotes should be numerals - not italic - and 

superscript (e.g., 1 ). 

Parentheses 

If a statement inside a set of parentheses is a complete sentence, place a period inside the closing parenthesis. If the 

statement is a phrase accompanying the main sentence, place the period outside the closing parenthesis. 

Spacing 

There should be one space after punctuation – including periods and colons. 

rev. 04.08.13 

49


Official titles of key products and publications 

Training titles 

DDC 

Alive at 25 ® Program 

Alive at 25 ® Parent Program Online 

DDC 4 

DDC 8/6 

DDC Attitudinal Dynamics of Driving 

DDC Attitudinal Dynamics of Driving and 

Young Adults 

DDC Motorcycle Safety Program Online 

DDC Online 

DDC Professional Truck Driver 

DDC Professional Truck Driver Online 

DDC Professional Truck Driver Self-Study 

DDC Self-Study 

FIRST AID 

NSC Advanced First Aid, CPR & AED 

NSC Basic Life Support for Health Care 

& Professional Rescuers 

NSC Bloodborne & Airborne Pathogens 

NSC Bloodborne & Airborne Pathogens 

Online 

NSC Bloodborne Pathogens OSHA 

Compliance Packaged Training 

NSC CPR & AED 

NSC CPR & AED Online 

NSC Emergency Medical Response 

NSC First Aid 

NSC First Aid Online 

NSC First Aid, CPR & AED 

NSC First Aid, CPR & AED Online 

NSC First Aid Quick Guide 

NSC Pediatric First Aid, CPR & AED 

WORKPLACE 

NSC Exit Routes, Emergency Action Plans 

& Fire Prevention Plans 

OSHA Compliance Packaged Training 

Programs 

OSHA Compliance Seminars 

OSHA 10-Hour Construction 

OSHA 10-Hour General Industry 

NSC Advanced Safety Certificate (ASC) 

NSC Ergonomics: Managing for Results 

NSC Fundamentals of Industrial 

Hygiene (FIH) 

NSC Job Safety Analysis 

NSC Principles of Occupational Safety 

and Health (POSH) 

NSC Safety Inspections 

NSC Safety Management Techniques 

(SMT) 

NSC Safety Training Methods (STM) 

NSC Supervisors’ Safety Development 

Program 

NSC Team Safety 

Temporary Traffic Control in Highway 

Work Zones – Design and Supervision 

Work Zone Flagger Training 

50 

rev. 04.08.13


Official titles of key products and publications 

Publication titles 

BOOKS 

Accident Prevention Manual for Business & Industry: 

Adminstration & Programs, 13th Edition 


Engineering & Technology, 13th Edition 


Environmental Management, 2nd Edition 


Security Management, 2nd Edition 

Authentic Involvement 

Aviation Ground Operation Safety Handbook 

Basics of Safety and Health 

Beyond Workers’ Comp: A Human Resources 

Guide to Building Safety into Your Organization 

Case Studies in Safety & Productivity, Volume I and Volume II 

Electrical Inspection Illustrated, 3rd Edition 

Ergonomics: A Practical Guide, 2nd Edition, and Companion CD 

Fundamentals of Industrial Hygiene, 5th Edition 

Heinrich Revisited: Truisms and Myths 

Incident Investigation Manual, 3rd Edition 

Injury Facts ® 2011 Edition 

Lockout/Tagout: The Process of Controling Hazardous Energy 

Motor Fleet Safety Manual & CD, 5th Edition 

Nine Elements of a Successful Safety & Health System 

NIOSH Pocket Guide to Chemical Hazards 

Occupational Health & Safety, 3rd Edition 

On-Site Emergency Response Planning Guide & CD, 2nd Edition 

OSHA Inspections: Preparation and Response 

Pocket Guide to Safety Essentials 

Power Press Safety Manual, 5th Ediiton 

Preventing Occupational Hearing Loss: A Practical Guide 

Product Safety Management Guidelines, 2nd Edition 

Safeguarding Concepts Illustrated, 7th Edition 

Safety Culture and Effective Safety Management 

Safety Through Design 

Small Business Safety and Health Manual & Companion CD 

Supervisors’ Safety Manual, 10th Edition 

The Executive’s Guide to Safety: An Action Plan that Benefits 

Your Employees and the Bottom Line 

The Off-The-Job Safety Program Manual, 2nd Edition 

You’ve Just Been Made the Supervisor ... Now What? 

PERIODICALS 

Driver Trainer Newsletter 

Family Safety & Health ® magazine 

(spaces before and after the “&”) 

Green Cross Quarterly Newsletter 

OSHA Up To Date ® Newsletter 

(no hyphens; capital U, capital T, capital D) 

Safety+Health ® magazine 

(no spaces before or after the “+” sign) 

Today’s Supervisor ® Newsletter 

Traffic Safety ® Newsletter 

Membership Advantage Newsletter 

Membership News Alert Newsletter 

RESOURCES 

Family Safety & Health ® Employer Resource 

DDC Information Highway 

Off-the-Job Poster Packs 

Our Driving Concern 

(continued) 

rev. 04.08.13 

51


Common abbreviations and acronyms 

AED automated external defibrillator IAQ Indoor Air Quality 

AFL-CIO American Federation of Labor and Congress of IIHS Insurance Institute for Highway Safety 

Industrial Organizations 

AIHA American Industrial Hygiene Association MRSA Methicillin-resistant Staphylococcus aureus 

ANSI American National Standards Institute (when MSDS Material Safety Data Sheet (plural is MSDSs) 

used as ANSI code) 

ASSE American Society of Safety Engineers MSHA Mine Safety and Health Administration 

BAC blood alcohol content NHTSA National Highway Traffic Safety Administration 

BLS Bureau of Labor Statistics NIOSH National Institute for Occupational Safety and Health 

CAD computer-aided design NFPA National Fire Protection Association 

CDC Centers for Disease Control and Prevention NRR Noise Reduction Rating 

CEU continuing education unit NSC National Safety Council 

CIH certified industrial hygienist NTSB National Transportation Safety Board 

CPR cardiopulmonary resuscitation OEL occupational exposure limit 

CPST child passenger safety technician OSHA Occupational Safety and Health Administration 

CSA comprehensive safety analysis PEL permissible exposure limit 

CSP certified safety professional POSH Principles of Occupational Safety and Health 

DoD 

Department of Defense (note the lowercase “o” 

in the abbreviation) 

PPE personal protective equipment 

DOL Department of Labor PtD Prevention through Design 

DOT Department of Transportation ROI return on investment 

DWD driving while distracted 

SAFETEA- Safe Accountable Flexible Efficient Transportation 

LU Equity Act: A Legacy for Users 

safety data sheets (globally referred to as MSDS, 

DWI driving while intoxicated SDS Material Safety Data Sheet, but the U.S. proposed 

shortening it to SDS in the GHS proposal) 

DUI driving under the influence SIC 

Standard Industrial Classification (when used as SIC 

code) 

DWT driving while texting SME Subject Matter Expert 

EMS emergency medical service SMS Safety Management System 

EMT emergency medical technician STS Safety Trained Supervisor 

EPA Environmental Protection Agency USFA U.S. Fire Administration 

FDA Food and Drug Administration VPP Voluntary Protection Programs 

FMCSA Federal Motor Carrier Safety Administration HCS Hazard Communication Standard 

GDL Graduated Driver Licensing I2P2 Injury and Illness Prevention Program 

GHSA Governors Highway Safety Association JSA Job Safety Analysis 

GHS 

Globally Harmonized System of Classification 

and Labeling of Chemicals 

JSR Journal of Safety Research 

hazcom 

hazard communication (not hazardous 

communication) 

WC workers’ compensation 

hazmat hazardous materials YPLL years of potential life lost 

52 

rev. 04.08.13

NSC Chapter Writing Style Guide 

Website style guide ... coming soon. Meanwhile follow – 

10 common tips for writing online 

1. Be concise. Online readers scan content, rather than reading it word for word. Avoid complex or long sentences. 

2. Put conclusions at the beginning of paragraphs; it helps you get to the point quicker and helps the reader scan. 

3. Use active verbs. 

4. Use upper and lower case consistently. 

5. Use boldface strategically to help readers find what they want. Avoid boldfacing long phrases or paragraphs. 

6. Use visual breaks such as graphics, bullets and lists. Large blocks of text can be overwhelming for online readers. 

7. Use lists to help readers make sense of content. Limit list items to seven words. 

8. Avoid cumbersome links. Internet configurations can prevent graphics from appearing. In addition, visual 

impairments, such as color blindness, should be considered when creating graphics and links. 

9. Clearly cite sources. 

10. Avoid jargon, acronyms and abbreviations. If you must use an abbreviation, repeat the description often enough 

so readers know what it means. If content crosses multiple pages, define the abbreviation on each page. 

Bonus Tip: Keep navigation easy and accessible within three to four clicks. Don’t make visitors have to think or search to 

find the information 

rev. 04.08.13 

53

NSC Chapter Style Guide 

As the leading safety advocate, the National Safety Council partners with premiere, regional safety organizations to 

deliver knowledge, education and resources in advancing our cause of saving lives and preventing injuries. We refer to 

these critical partners as our local Chapters, sharing our brand, our programs and our research as, together, we serve 

the environmental, health and safety needs of organizations across industries. To a shared base of members, which 

we actively work to expand, we provide exclusive benefits and support, encouraging continuous improvement on their 

Journey to Safety Excellence. 

Chapter logos 

NSC Chapters have approval to use the corporate NSC logo in their programs, events or promotions. SEE PAGES 4 – 

8 for specific guidelines on color palettes, size and other standards. SEE PAGES 9 -10 for specific guidelines on type 

treatments and typefaces. 

Each Chapter has a Chapter logo. Some of these logos incorporate legacy visuals; all Chapters have the option of a 

standard logo using the NSC graphic devise for their use. In situations when the Council is preparing materials for all 

Chapters, a set space will be determined for logo use, which may or may not accommodate the current logo sizing. In 

these cases, the Chapter will determine which logo they wish to be used. 

EXAMPLES: 

Wyoming-Montana 

Safety Council 

Wyoming-Montana 


Illinois Iowa 


54 

rev. 04.08.13

NSC Chapter Style Guide 

Chapters are encouraged to use logos on their websites, stationery, newsletters, annual reports, event signage, 

promotional items and apparel for their employees. 

Chapters who wish to use a tagline with their Chapter logo may do so, provided the tagline clears the band width 

designated on page 5 of the manual. 

Any use of the NSC logo on non-NSC products is NOT allowed; there are no exceptions. 

For convenience, we have worked with Lands End to provide official NSC branded clothing, hats, duffels and other items. 

VISIT nsc.org/apparel. 

While NSC does not receive any financial compensation from these transactions, we have approved the use of the NSC 

logo so those who wish to wear it on their personal or organizational attire have a source to contact that offers a wide 

range of choices. 

Additional logos and stationery 

See page 8 for other approved logos available to chapters for sub-agencies or other affiliates. 

See page 17 for info on usage of the nsc vision statement logo, also available to chapters for use. 

See pages 11-12 for stationery and business card templates. 

Identity and trademark usage 

Registered trademarks of the National Safety Council give the Council the exclusive right of use. The Council bears to 

responsibility for protecting the public from the misuse or misrepresentation of our trademarks and name. NSC Chapters, 

as authorized affiliates in the use of our products, are given permission to use NSC trademarks under the rules of usage 

stated within this manual. 

FOR EXAMPLES OF THE CORNER TREATMENT, COLOR PALETTES OR TRADEMARKS, SEE PAGES 15-35. 

NSC writing style guide 

FOR MORE INFO ON WRITING STYLE SEE PAGES 38 – 50. 

Exceptions and questions 

Chapters must contact the Chapter Network at (630) 775-2206 to request exceptions. 

NSC Marketing can answer your questions about identity, logo and trademark usage, and help you present the NSC 

brand in a positive way. Please contact Creative Services at (630) 775-2212. 

rev. 04.08.13 

55

NSC 100 Year Style Guide 

100 Year Corporate Logo for Pre-Approved Usage Only 

CORPORATE LOGO Guidelines 

The National Safety Council 100-year corporate logo typography is white or reversed out on 

a 100% solid green (PMS 336) background. The logo also has a halo variation to be used 

to pop the NSC logo on a darkly colored background. This halo version is made up of a 

white stroke which encapsulates the 100-year corporate logo. 

LOGO COLOR Variations 

The National Safety Council 100 Year logo may also be used as a 100%-Black, one-color usage on white. 

The 100 Year corporate logo may be used on top of a screened or solid background, if there is sufficient contrast 

between the color(s) of the logo and the background upon which it rests (i.e., color version on 20% background). 

Sufficient contrast between the color(s) of the logo and the background upon which it rests must be approved by the NSC 

Marketing Department. 

PMS: 336 

CMYK: 100C, 0M, 65Y, 45K 

RGB: 0, 106, 83 

PMS 485 

CMYK: 0C, 95M, 100Y, 0K 

RGB: 238, 49, 36 

100 YEARS OF SAFETY 

1 color option: 100K 

56 

rev. 04.08.13

NSC 100 Year Style Guide 

100 Year Letterhead 

Available as non-bleed Word documents. 

100 Year Pocket Folder 




® 

1121 Spring Lake Drive • itaSca, iL 60143-3201 • (630) 285-1121 p • (630) 285-1315 F • nsc.org 

NSC_letterhead_100.indd 1 

1012 Printed in the U.S.A. 900002095 

NSC Corporate Letterhead - 4C 

6/20/12 9:34 AM 

The National Safety Council saves lives 

by preventing injuries and deaths at work, 

in homes and communities, and on the roads 

through leadership, research, education and advocacy. 

National Safety Council 

(800) 621-7619 | nsc.org 

900002095_NSC-100yr-folder.indd 1 

100-Year Envelope 

10/16/12 11:54 AM 


itaSca, iL 60143-3201 

nsc.org 


itaSca, iL 60143-3201 

nsc.org 

#10 Envelope 

rev. 04.08.13 

57

NSC 100 YR Style Guide 

Corner Treatments and Graphic 

A standard color palette has been selected for the graphic identity of logos and marketing communications. In 

addition to the standard corporate colors shown on this page, each business unit color palette signifies its affiliation. 

These color palettes are used in conjunction with the National Safety Council logo. All marketing communications 

specific to the business units are developed from their designated PMS color palettes. Color palettes for each 

business unit can be found on the following pages. 


CMYK: 29C, 0M, 100Y, 0K 

RGB: 193, 216, 47 

58 

rev. 04.08.13

NSC 100 YR Style Guide 

Corner Treatment and 100 Year Logo Use 

Join us for a 

FREE 

webinar! 

Attend our new webinar: “What you 

need 

to know for Bloodborne 

Compliance.” 

NSC experts will explain in detail the 

OSHA Bloodborne Pathogens Standard 

Space is limited – 

register today! 

nsc.org/ 


Itasca, IL 60143-3201 

(800) 621-7619 

nsc.org 

23.6M0112 000082167 © 2012 National Safety Council. 

Your first 

incident 

is too late 

to be thinking about 


Member 

Benefits Guide 

The roadmap for your Journey to Safety Excellence 

Whether your employees drive as the main 

function of their job, make incidental trips or 

simply commute to work, they are at their 

greatest risk when they are operating 

a motor vehicle.* 

*National Safety Council, 

*National 

Injury 

Safety 

Facts 

Council, 

® , 2011 Edition 

Injury Facts ® , 2011 Edition 

Leadership and employee engagement 

Safety management systems 

Risk reduction 

Performance measurement 

members 

get more 

rev. 04.08.13 

59

NSC_Identity_Writing_style-guide - National Safety Council

Create successful ePaper yourself

Delete template?

Save as template?