NSC_Identity_Writing_style-guide - National Safety Council

nsc.org

NSC_Identity_Writing_style-guide - National Safety Council

NSC Identity and

Writing Style

Guidelines

1121 Spring Lake Drive

Itasca, IL 60143-3201

(800) 621-7619

nsc.org

This manual establishes the guidelines for the proper design and use of the NSC trademarks, branding and

identity by our employees, our Chapters and our partners. It is essential for all of us to build and maintain a

strong and consistent brand equity in the marketplace that reinforces the excellence of our content and the

importance of our mission.


NSC Writing Style Guide

Table of Contents

NSC CORPORATE IDENTITY STYLE GUIDE

• Mission and Branding 2

• Corporate Identity Standards 3-5

• Approved Logo Uses 6-8

• Typefaces 9-10

NSC MARKETING MATERIALS

• Stationery 11-12

• Memos 13

• Email Signature 13

• PowerPoint ® Template 14

NSC BUSINESS UNIT BRANDING GUIDELINES

• Corporate 15-21

• Communications 15-21

• Corporate and Community Partnerships 15-21

• Advocacy 15-21

• International 15-21

• DDC 22-23

• First Aid 24-25

• Membership 26-27

• Off the Job 28-29

• Publications 30-31

• Workplace 32-34

• Campbell 35

NSC WRITING STYLE GUIDE

National Safety Council Branding 36-40

Writing Style 40-41

• Word Usage 44-47

• Spelling List of Commonly Used Words 48

• Punctuation and Formatting 48-49

• Official Titles of Key Products and Publications 50-51

• Common Abbreviations and Acronyms 52

• 10 Common Tips for Writing Online 53

CHAPTER STYLE GUIDE

• Logos, Stationery, Trademarks, Writing Style Guide 54-55

NSC 100 YR Style Guide 56-58

Please use the following as your points of reference for writing style and spelling:

1. National Safety Council Style Guide

2. Associated Press (AP) Stylebook 2009

3. Merriam-Webster’s Collegiate Dictionary, 11th Edition

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NSC Writing Corporate Style Identity GuideStyle Guide

Mission:

The National Safety Council saves lives by preventing injuries and deaths at work, in homes and communities, and on the

roads through leadership, research, education and advocacy.

Vision:

making our world safer

Brand positioning:

To people who care about saving lives,

The National Safety Council is the source of knowledge, education and resources

That prevents the most injuries by serving the safety needs at work, on the road, at home and in the community,

Because NSC is the leading safety advocate with local and global networks, promoting proven methods based on

research and collaboration

Brand essence:

National Safety Council is the leading advocate that prevents the most injuries and death

Boiler plate copy:

Founded in 1913 and chartered by Congress, the National Safety Council (nsc.org) is a nonprofit organization whose

mission is to save lives by preventing injuries and deaths at work, in homes and communities, and on the road through

leadership, research, education and advocacy. NSC advances this mission by partnering with businesses, government

agencies, elected officials and the public in areas where we can make the most impact - distracted driving, teen driving,

workplace safety and safety beyond the workplace.

About the National Safety Council:

The National Safety Council is a nonprofit organization whose mission is to save lives by preventing injuries and deaths at

work, in homes and communities and on the road through leadership, research, education and advocacy. NSC advances

this mission by partnering with businesses, government agencies, elected officials and the public to make an impact where

the most preventable injuries and deaths occur, in areas such as distracted driving, teen driving, workplace safety and

beyond the workplace, particularly in and near our homes.

Founded in 1913 and chartered by Congress, the National Safety Council relies on research to determine optimal solutions

to safety issues. Its educational efforts aim to change behaviors by building awareness, providing training and sharing best

practices. The Council recognizes organizations that have focused on safety as a critical part of their operational excellence

with the Robert W. Campbell Award ® , safety’s most prestigious honor. The NSC Congress & Expo is the world’s largest

annual event dedicated to safety and Safety+Health ® magazine is a leading source of occupational safety information.

Offering a variety of learning options, NSC is a world leader in Defensive Driving, First Aid and Workplace Safety training.

Each year the Green Cross for Safety ® medal from NSC salutes a company with an outstanding safety record for its

leadership in responsible citizenship and community service. NSC is the International Certifying Center for the U.S. through

the Safe Communities America ® program, guiding community stakeholders to reduce injuries and promote safety for the

residents of their communities.

The National Safety Council is committed to helping its members prevent unintentional injuries and deaths through

a wide variety benefits that advance them on their Journey to Safety Excellence ® . This Journey outlines a process of

continuous improvement in risk reduction, leadership and employee engagement, performance measurement and

safety management systems. With local NSC Chapters and global networks, NSC is the leading advocate for safety and

promotes June as National Safety Month.

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NSC Corporate Identity Style Guide

Identity standards:

The National Safety Council identity and graphic standards include the standard logo and trademark usage, icon and

color palette, typography, graphic elements and specified layouts used when designing marketing communications.

The standard logo is designed to work in unity with the corporate identity, member organization identity and identifier

for Chapter members. The following pages explain how logos, icons, color, typography and graphic elements may be

used for the National Safety Council, member organizations and Chapters. To keep our brand and visual identity system

unified, use this manual as your guide.

Vendor usage Policy:

Vendors shall maintain and integrate the NSC corporate branding policy and guidelines under the direction of the NSC

Marketing Department (630) 775-2212 to ensure that promotion of the NSC brand and graphic presentation is accurate

and consistent.

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NSC Corporate Identity Style Guide

Corporate logo for Pre-Approved Usage Only

The trademark of the National Safety Council is the green cross designed with the lettering

National Safety Council” in a circular band. The trademark is designed as a single color symbol

and cannot be altered in any way.

CORPORATE LOGO Guidelines

The National Safety Council corporate logo typography is white or reversed black on

a 100% solid green (PMS 336) background. The logo also has a halo variation to be used

to pop the NSC logo on a darkly colored background. This halo version is made up of a

white stroke which encapsulates the corporate logo.

LOGO COLOR Variations

The National Safety Council logo may also be used as a 100%-Black, one-color usage on white.

The corporate logo may be used on top of a screened or solid background, if there is sufficient contrast between the

color(s) of the logo and the background upon which it rests (i.e., PMS 336 version on 20% background).

Sufficient contrast between the color(s) of the logo and the background upon which it rests must be approved by the NSC

Marketing Department.

PMS: 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 106, 83

HEX: 006951

1 color option: 100K

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Corporate logo size

NSC Corporate Identity Style Guide

The standards below for logo sizes are applicable to most corporate marketing communications. When sizing the logo, it

must increase in proportion to its original format.

The smallest acceptable size for the National Safety Council corporate logo is 1/4 inch in diameter. (See example A

below). The largest acceptable size for the National Safety Council corporate logo on an 8.5” X11” page is one inch. (See

example B & C) If an oversized logo is required contact the NSC Marketing Department (630) 775-2212 for assistance.

DETERMINING THE AREA OF FREE SPACE

To determine the surrounding area, apply two times the width of the green band in the National Safety Council logo in

all directions from the outermost points of the logo. If copy is going to be used in conjunction with the National Safety

Council logo with a sign-off all one band width (See examples D and E).

Example A: Minimum Size Example B:

Maximum Size

on an 8.5” X 11”

page

Example C:

Maximum Size logo on

an 8.5” X 11” sheet

Example D: Free Space

Twice

Band Width

{

{

{

Band Width

Example E: Free Space

{

Band Width

(800) 621-7619 | nsc.org

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NSC Corporate Identity Style Guide

Corporate logo standards

The National Safety Council corporate logo follows unique design specifications developed exclusively by our

organization. NO unauthorized, computer-generated files containing logos from National Safety Council may be used in

internal or external communications. DO NOT draw, scan, place as graphic or electronically alter the design of any

NSC logo. All logo designs prior to January 2010 should be discarded. Please cease usage and distribution of materials

with outdated logos. Reproducible art for these logos is available and in specialized instances, electronic art may be

provided.

Dos

• The logo must always use authorized colors.

• The logo must always appear at minimum acceptable size or greater. Minimum size is one-half inch. Please contact the

NSC Marketing Department for approval on any usage smaller than a half-inch.

• The logos must always be scaled vertically and horizontally in proportion to the original height and width.

• The logo must always be easily discernible from any background or image on which it rests or to which it is adjacent.

Don’ts

• Do NOT add any effects that alter the internal integrity of the logo (i.e., emboss, bevel, highlight, internal shadow,

twirling cross, etc.).

• Do NOT alter the transparency/opacity of any of the colors.

• The logo must never be retype set.

• The logo must never be redrawn (i.e., by hand Illustration or computer drawing).

• The logo must never be stretched or placed too close to the edge of any print or electronic page (i.e., margins

of stationery).

• The logo must never be re-generated as a digitized image, scanned image or text file.

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Approved uses

NSC Corporate Identity Style Guide

NSC Corporate Green on light

background.

NSC Corporate Green with

halo (white stroke) on dark

background.

The NSC logo is only to be

shown in NSC green or black

never any other color.

Black NSC logo with halo

(white stroke) on dark

background.

Unapproved uses

The logo should never be

horizontally/vertically distorted.

The original height and width

should never be scaled

disproportionately.

The logo should never be

reversed to a white cross.

The NSC logo should never

be changed to any other

color variation. Please

confirm proper NSC colors

from page 6 of the Logo

Standard guidelines.

The NSC vision statement

“making our world safer”

should not be placed with the

NSC logo. This was an old

treatment and should not be

used as one graphic design.

Please use the standard

NSC logo without the vision

statement. It is appropriate to

include the vision statement

elsewhere on the page or

within the document.

The logo should never have

any effects applied to alter the

integrity of the logo. A light

drop shadow is acceptable but

should not impact the surface

of the logo.

The logo transparency should

never be adjusted or multiplied

on any background.

The green cross should never

be on any other color except

white.

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NSC Corporate Identity Style Guide

Approved logos

Members, instructors and authorized providers have the ability to promote their relationship with NSC via the designated

logo with type. They are encouraged to place this logo on their websites, stationery, newsletters, annual reports, as well

as promotional items and apparel to be used by their employees. (Hard hats are NOT an approved item to apply decals or

printing as flaws could be hidden by the logo.) The NSC logo should NOT be used on products. The NSC logo without a

relationship designation is reserved for use only by the National Safety Council.

The relationship logo use must follow the guidelines set by the National Safety Council. To request a logo file please

contact the NSC Marketing Department at (630) 775-2212 or download from the National Safety Council shopping cart.

PROUD MEMBER:

PARTNER:

INSTRUCTOR:

TRAINING CENTERS:

AUTHORIZED PROVIDER:

An Authorized Provider is a company, employee of a company, or an

independent contractor who is under signed agreement with NSC to deliver

consulting and training services on our behalf. The designation is not to be

used unless the provider has gone through an evaluation for authorization

and has a signed provider agreement on file.

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NSC Corporate Identity Style Guide

Corporate typefaces - Internal & external communication

by all employees (non design staff)

Helvetica type family is the main font choice for the National Safety Council, member organizations and Chapters.

Helvetica

Helvetica Italic

Helvetica Bold

Helvetica Bold Italic

Corporate typefaces - designed materials

The Helvetica Neue LT Std type family is the main font choice for professionally designed materials. It is a classic

sans-serif font that has many styles and is accessible and friendly without being too informal or trendy. Helvetica Neue

LT Std type family should be used as the main font in the creation of all materials. Please see next page for a view of

our secondary font when another typeface choice is needed.

Helvetica Neue LT Std_37 Thin Condensed

Helvetica Neue LT Std_37 Thin Condensed Oblique

Helvetica Neue LT Std_27 Ultra Light Condensed

Helvetica Neue LT Std_27 Ultra Light Condensed Oblique

Helvetica Neue LT Std_47 Light Condensed

Helvetica Neue LT Std_57 Condensed

Helvetica Neue LT Std_57 Condensed Oblique

Helvetica Neue LT Std_67 Medium Condensed

Helvetica Neue LT Std_67 Medium Condensed Oblique

Helvetica Neue LT Std_77 Bold Condensed

Helvetica Neue LT Std_77 Bold Condensed Oblique

Helvetica Neue LT Std_87 Heavy Condensed

Helvetica Neue LT Std_87 Heavy Condensed Oblique

Helvetica Neue LT Std_97 Black Condensed

Helvetica Neue LT Std_97 Black Condensed Oblique

Helvetica Neue LT Std_107 Extra Black Condensed

Helvetica Neue LT Std_107 Extra Black Condensed Oblique

Helvetica Neue LT Std_35 Thin

Helvetica Neue LT Std_36 Thin Italic

Helvetica Neue LT Std_25 Ultra Light

Helvetica Neue LT Std_26 Ultra Light Italic

Helvetica Neue LT Std_45 Light

Helvetica Neue LT Std_46 Light Italic

Helvetica Neue LT Std_55 Roman

Helvetica Neue LT Std_56 Italic

Helvetica Neue LT Std_65 Medium

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Helvetica Neue LT Std_66 Medium Italic

Helvetica Neue LT Std_75 Bold

Helvetica Neue LT Std_75 Bold Outline

Helvetica Neue LT Std_76 Bold Italic

Helvetica Neue LT Std_85 Heavy

Helvetica Neue LT Std_85 Heavy Italic

Helvetica Neue LT Std_95 Black

Helvetica Neue LT Std_95 Black Italic

Helvetica Neue LT Std_33 Thin Extended

Helvetica Neue LT Std_33 Thin Extended Oblique

Helvetica Neue LT Std_23 Ultra Light Extended

Helvetica Neue LT Std_23 Ultra Light Extended Oblique

Helvetica Neue LT Std_43 Light Extended

Helvetica Neue LT Std_43 Light Extended Oblique

Helvetica Neue LT Std_53 Extended

Helvetica Neue LT Std_53 Extended Oblique

Helvetica Neue LT Std_63 Medium Extended

Helvetica Neue LT Std_63 Medium Extended Oblique

Helvetica Neue LT Std_73 Bold Extended

Helvetica Neue LT Std_73 Bold Extended Oblique

Helvetica Neue LT Std_83 Heavy Extended

Helvetica Neue LT Std_83 Heavy Extended

Oblique

Helvetica Neue LT Std_93 Black Extended

Helvetica Neue LT Std_93 Black Extended

Oblique

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NSC Corporate Identity Style Guide

Corporate typefaces - designed materials

The Minion Pro type family is the secondary, serif font choice for professionally designed materials. This is a legible serif font that has

many styles for use. Please do not use this font selection as the main font.

Minion Pro_Cond

Minion Pro_Cond Caption

Minion Pro_Cond Display

Minion Pro_Cond Subhead

Minion Pro_Cond Italic

Minion Pro_Cond Italic Caption

Minion Pro_Cond Italic Display

Minion Pro_Cond Italic Subhead

Minion Pro_Medium Cond

Minion Pro_Medium Cond Caption

Minion Pro_Medium Cond Display

Minion Pro_Medium Cond Subhead

Minion Pro_Medium Cond Italic

Minion Pro_Medium Cond Italic Caption

Minion Pro_Medium Cond Italic Display

Minion Pro_Medium Cond Italic Subhead

Minion Pro_Semibold Cond

Minion Pro_Semibold Cond Caption

Minion Pro_Semibold Cond Display

Minion Pro_Semibold Cond Subhead

Minion Pro_Semibold Cond Italic

Minion Pro_Semibold Cond Italic Caption

Minion Pro_Semibold Cond Italic Display

Minion Pro_Semibold Cond Italic Subhead

Minion Pro_Bold Cond

Minion Pro_Bold Cond Caption

Minion Pro_Bold Cond Display

Minion Pro_Bold Cond Subhead

Minion Pro_Bold Cond Italic

Minion Pro_Bold Cond Italic Caption

Minion Pro_Bold Cond Italic Display

Minion Pro_Bold Cond Italic Subhead

Minion Pro_Caption

Minion Pro_Display

Minion Pro_Regular

Minion Pro_Subhead

Minion Pro_Italic

Minion Pro_Italic Caption

Minion Pro_Italic Display

Minion Pro_Italic Subhead

Minion Pro_Medium

Minion Pro_Medium Caption

Minion Pro_Medium Display

Minion Pro_Medium Subhead

Minion Pro_Medium Italic

Minion Pro_Medium Italic Caption

Minion Pro_Medium Italic Display

Minion Pro_Medium Italic Subhead

Minion Pro_Bold

Minion Pro_Bold Caption

Minion Pro_Bold Display

Minion Pro_Bold Subhead

Minion Pro_Bold Italic

Minion Pro_Bold Italic Caption

Minion Pro_Bold Italic Display

Minion Pro_Bold Italic Subhead

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NSC Corporate Identity Style Guide

Corporate stationery:

Available as non-bleed Word documents.

making our world safer

®

making our world safer

®

1121 Spring Lake Drive itaSca, iL 60143-3201 (630) 285-1121 p (630) 285-1315 F nsc.org

1121 Spring Lake Drive itaSca, iL 60143-3201 (630) 285-1121 p (630) 285-1315 F nsc.org

NSC Corporate Letterhead - 2C

80904a_NSC_letterhead_CORP_4P.indd 1

3/9/10 2:02:25 PM

80904a_NSC_letterhead_CORP_BW.indd 1

NSC Corporate Letterhead - BW

3/9/10 2:45:08 PM

NSC Corporate - Business Card Front

NSC Corporate - Business Card Back

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NSC Corporate Identity Style Guide

NSC Corporate - Envelope

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

#10 Envelope

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

6"X9" Envelope

9"X12" Catalog Envelope

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Text/Graphic starts here...

NSC Corporate Identity Style Guide

Memo/agenda/downloadable

sheets for website:

Available as editable PDF or Word documents.

Memo - with bar

Memo - no bar

SAMPLE MEMO SHEET

Email signature:

The NSC email background is always

a white field, to be easily read and

present a professional look, consistent

across our organization.

Email signatures should be set in

11 point Helvetica without any scripts,

photos or bolding. Please be sure

to include your name, title, address,

email and phone numbers. This makes

it easy for anyone to contact you.

Avoid placing any photos, logos

or graphics as a part of your email

signature. Specialty fonts and

photos may not load properly on the

recipient’s computer obscurring your

important business message.

If you wish to add a safety quote or

reminder at the bottom, that would

be appropriate.

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NSC Corporate Writing Style Identity GuideStyle Guide

PowerPoint ®

presentations:

Below is an example of the corporate slide template featuring the corner treatment look. Everyone may use the

corporate template or the corresponding template for a specific business unit. All previous templates should be

discarded.

Title slide

Slide master_1 column

Slide master_2 column

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NSC Corporate Identity Style Guide

Color palette and the corner treatment

A standard color palette has been selected for the graphic identity of logos and marketing communications. In

addition to the standard corporate colors shown on this page, each business unit color palette signifies its affiliation.

These color palettes are used in conjunction with the National Safety Council logo. All marketing communications

specific to the business units are developed from their designated PMS color palettes. Color palettes for each

business unit can be found on the following pages.

PRIMARY CORPORATE COLORS

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 427 (Secondary Color)

CMYK: 0C, 0M, 0Y, 11K

RGB: 228, 229, 230

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

CORPORATE CORNER TREATMENT:

Advocacy, Communications,

Corporate and Community

Partnerships, International and

Purchasing

PMS 293 (Text Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

Corner treatments are used as the primary branding element

to identify designated business units and their relationship

with the National Safety Council. See examples of correct

usage on the following pages.

In cases where NSC creates non-commercial collateral materials featuring outside individuals who promote NSC

advocacy issues, the corner treatment will be replaced by the NSC logo alone.

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NSC Corporate Identity Style Guide

Approved corner treatment use

Example A

Example B

MULIT-PAGE DOCUMENTS

Use large display corner treatment, full bleed on cover

with coordinating smaller scale corners on interior pages

(Example A). It is also exceptable to use interior corners

without the NSC logo if the National Safety Council

logo is represented in another position on the page

throughout (Example B) or on the webpage.

Example C

NON-BLEED

A non-bleed solution is available when printing

specifications will not allow a bleed (Example D).

Example D

SINGLE PAGE USE OR

POSTCARD USE

It is at the designers descretion

to use the large or small corner

treatment depending on the

trim size of the design piece.

(Example C).

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CorpoNSC Corporate Identity Style Guide

Vision statement

The phrase making our world safer is more than a slogan for our organization; it is our vision statement treated as a

tagline.

Guidelines have been developed for the use of the making our world safer vision statement. Careful consideration of

the use and application of the tagline must be maintained. It may be used in marketing communications for the National

Safety Council and Chapters only.

USAGE IN TEXT

• DO NOT use quotation marks around the phrase

USAGE AS A GRAPHIC ELEMENT

• Request EPS graphic file, DO NOT typeset vision statement

• Always display in one line, never stack vertically

• Use only 100% of PMS 336, black or reversed (white) determined by printed material

or web page on which it appears

PMS 336

100% Black

Reverse or white (on dark backgrounds only)

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NSC Corporate Identity Style Guide

Green Cross for Safety

The Green Cross for Safety ® medal is awarded annually by the National Safety Council to an organization that

demonstrates a steadfast commitment to improving safety and health in the workplace and beyond. The associated

type treatment may be used in marketing communications for the National Safety Council. There is a graphic provided to

medal recipients for use in print and digital marketing.

USAGE AS A GRAPHIC ELEMENT

• Request EPS graphic file, DO NOT typeset

• Use only 100% of PMS 336, black or reversed (white) determined by printed material

or web page on which it appears

Green Cross for Safety Type Treatment

PMS 336

100% Black

Reverse or white (on dark backgrounds only)

The Green Cross for Safety Recipient Graphic

Designed to be used as a single graphic contained within a rule line or box. Two variations are

available depending on the contrast of the background it is placed on and designer descretion.

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Congress & Expo

NSC Corporate Identity Style Guide

The National Safety Council Congress &

Expo logo has two logo variations. The

logo to the right is to be used for general

reference when a date is not required.

When promoting specific convention year a

stacked or horizontal logo may be used as

illustrated below. The colors represented are

the 2012 pallette. Each year the logo colors

change signaling the next Congress & Expo.

PMS 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 106, 83

PMS 382

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 106, 83

PMS 293 (Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

PMS 485

CMYK: 0C, 95M, 100Y, 0K

RGB: 238, 49, 36

Texas Safety Conference & Expo

The National Safety Council Texas Safety Conference and Expo logo may be used black and white or full color. The logo

colors remain the same year after year.

CMYK: 100C, 96M, 0Y, 9K

RGB: 0, 84, 158

CMYK: 0C, 95M, 100Y, 0K

RGB: 238, 50, 36

CMYK: 0C, 0M, 69Y, 0K

RGB: 255, 212, 120

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NSC Corporate Identity Style Guide

National Safety Month type treatment

guidelines

This trademark can be used with or without the date in the following approved configurations.

This is only for use on National Safety Council approved websites and marketing collateral.

The National Safety Month logo without the National Safety Council logo may be provided for

use on non-NSC websites and marketing collateral without prior approval.

Use the logo without the date on materials that have multiyear use, such as posters.

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NSC Corporate Identity Style Guide

HEARTS Network

Honoring Everyone Affected, Rallying The Survivors

The HEARTS Network is a community of individuals and families whose lives have been forever changed by a motor

vehicle crash involving a teen driver. It is a voice for victims, a forum for survivors and a catalyst for improved teen

driver safety.

HEARTS Logo Guidelines

The HEARTS logo must be used on a white or very light background with the specified pantone colors below or

black variation.

FULL COLOR LOGO

BLACK AND WHITE

PMS 276

CMYK: 100C, 100M, 0Y, 58K

RGB: 15, 0, 78

PMS 1955

CMYK: 0C,100M, 60Y, 37K

RGB: 163, 1, 52

Drive It Home

The Drive It Home logo must be used on a white or very light background with the specified pantone colors below or

black variation.

PMS 298

CMYK: 70C, 5M, 0Y, 0K

RGB: 15, 0, 78

PMS 7404

CMYK: 0C,15M, 100Y, 0K

RGB: 163, 1, 52

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NSC Business Unit Branding Style Guide

DDC

DDC CORNER

TREATMENT

DDC COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 485 (Primary Business Unit Color)

CMYK: 0C, 95M, 100Y, 0K

RGB: 238, 49, 36

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 293 (Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

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NSC Business Unit Branding Style Guide

DDC

DDC used as a brand

should be set in Helvetica

Neue Medium Extended.

DDC

The phrase NSC — leading driver safety is the tagline for DDC. Guidelines have been developed for the use of the

NSC — leading driver safety tagline, which is a trademark of NSC. Careful consideration of the use and application

of the tagline must be maintained.

USAGE IN TEXT

• DO NOT use quotation marks around the phrase

USAGE AS A GRAPHIC ELEMENT

• Request EPS graphic file, DO NOT typeset tagline

• Always display in one line, never stack vertically

• Graphic color may shift, or use of black or reversed (white) determined by printed material or web page on which it

appears

Alive at 25

Used on DDC Teen Driving marketing collateral. As Alive at 25 is already a trademark, it does

NOT carry any second brand such as DDC or NSC.

PMS 293

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

PMS 640

CMYK: 100C, 0M, 0Y, 22K

RGB: 0, 143, 197

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NSC Business Unit Branding Style Guide

First Aid

FIRST AID CORNER TREATMENT

FIRST AID COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 121 (Primary Business Unit Color)

CMYK: 0C, 8.5M, 69Y, 0K

RGB: 255, 222, 108

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 293 (Text Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

24

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NSC Business Unit Branding Style Guide

The phrase NSC — in it for life is the tagline for First Aid. Guidelines have been

developed for the use of the NSC — in it for life tagline, which is a trademark of NSC.

Careful consideration of the use and application of the tagline must be maintained.

USAGE IN TEXT

• DO NOT use quotation marks around the phrase

USAGE AS A GRAPHIC ELEMENT

• Request EPS graphic file, DO NOT typeset tagline

• Always display in one line, never stack vertically

• Graphic color may shift, or use of black or reversed (white) determined by printed

material or web page on which it appears

PMS 336

100% Black

Reverse or white (on dark backgrounds only)

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25


NSC Business Unit Branding Style Guide

Membership

MEMBERSHIP

CORNER TREATMENT

MEMBERSHIP COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 2685 (Primary Business Unit Color)

CMYK: 96C, 100M, 0Y, 10K

RGB: 51, 42, 134

PMS 398 (Accent Color)

CMYK: 6C, 0M, 100Y, 23.5K

RGB: 184, 179, 8

PMS 216 (Accent Color)

CMYK: 0C, 83M, 34Y, 47K

RGB: 142, 12, 58

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NSC Business Unit Branding Style Guide

Membership graphics

Example A

Example B

members

get more

members

get more

Examples A and B are

approved uses of the

Members Get More icon

as part of a graphic. The

graphic is used on most

membership marketing

collateral as a footer full

bleed or nonbleed.

Incorrect use of the

Members Get More icon.

This icon should never be

used alone.

Example B full bleed option.

Example A non bleed option.

Example C is for web use or rare instances

when a footer graphic cannot be used.

Example C

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27


NSC Business Unit Branding Style Guide

Beyond the workplace (off the job)

OFF THE JOB

CORNER TREATMENT

OFF THE JOB COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 3145 (Primary Business Unit Color)

CMYK: 100C, 0M, 19Y, 23K

RGB: 0, 141, 168

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

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NSC Business Unit Branding Style Guide

Beyond the workplace (off the job) (continued)

PMS 144

CMYK: 0C, 47M, 100Y, 0K

RGB: 248, 151, 29

PMS 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 485

CMYK: 0C, 95M, 100Y, 0K

RGB: 238, 49, 36

PMS 382

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 3145

CMYK: 100C, 0M, 19Y, 23K

RGB: 0, 141, 168

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29


NSC Business Unit Branding Style Guide

Publications

PUBLICATIONS

CORNER TREATMENT

PUBLICATIONS COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 382 (Primary Business Unit Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 293 (Text Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

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NSC Business Unit Branding Style Guide

Publications logos and trademarks

Editorial Use: Color of logo on magazine

cover depends on color palette of cover/

feature article and is chosen for contrast and

readability against background image.

Marketing Use: PMS 336 or black are

acceptable.

Editorial Use: Words “Family” and “Safety & Health”

typically are different colors, per color palette of

cover/feature article of that issue.

TODAY’S

®

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31


NSC Business Unit Branding Style Guide

Workplace

WORKPLACE

CORNER TREATMENT

WORKPLACE COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 144 (Primary Business Unit Color)

CMYK: 0C, 47M, 100Y, 0K

RGB: 248, 151, 29

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

PMS 293 (Text Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

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NSC Business Unit Branding Style Guide

Navigator

CO-BRANDED LOGO

PMS 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 123

CMYK: 0C, 24M, 94Y, 0K

RGB: 255, 196, 37

NAVIGATOR TAGLINE

The phrase Be smarter. Be safer. Be sure. is the tagline for Navigator. Smarter, safer and sure are to

remain lower case in design and in copy.

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33


NSC Business Unit Branding Style Guide

Workplace

The Journey to Safety Excellence ® approach is one of continuous improvement. The phrase NSC — Journey to

Safety Excellence is the tagline for Workplace. In copy, when referring to the Journey to Safety Excellence as the

Journey, capitalize the J in Journey.

TAGLINE - USAGE IN TEXT

• DO NOT use quotation marks around the phrase

TAGLINE - USAGE AS A GRAPHIC ELEMENT

• Request EPS graphic file, DO NOT typeset tagline

• Always display in one line, never stack vertically

• Graphic color may shift, or use of black or reversed (white) determined by printed material

or web page on which it appears

• The type treatment example above is acceptable to simplfy a design when a layout requires multliple logos.

JOURNEY TO SAFETY EXCELLENCE LOGO

The Journey to Safety Excellence logo may be represented by any of the following approved logo uses. The primary

color selection comes from the corporate palette but these colors can change depending on design needs.

FULL COLOR LOGO (Primary Color Selection)

PMS 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

PMS 369

CMYK: 59C, 0M, 100Y, 7K

RGB: 108, 179, 63

BLACK AND WHITE

REVERSED AND MONOTONE

Used on a colored background reversed out to white with “Journey to” at 50% opacity (Option A) or monotone

colors with “Journey to” a 50% lighter shade (Option B).

OPTION A

OPTION A

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NSC Business Unit Branding Style Guide

Research and surveys logos

Full Color Options

Grayscale Options

PMS: Pantone 2727

CMYK: 71C 42M 0Y 0K

RGB: 94 104 196

PMS: Pantone Black C

CMYK: 85K

RGB: 38 38 38

PMS 576

CMYK: 49C, 0M, 100Y, 39K

RGB: 96, 142, 58

PMS: Pantone Black C

CMYK: 85K

RGB: 38 38 38

PMS 144

CMYK: 0C, 47M, 100Y, 0K

RGB: 248, 151, 29

PMS: Pantone Black C

CMYK: 85K

RGB: 38 38 38

PMS 144

CMYK: 0C, 47M, 100Y, 0K

RGB: 248, 151, 29

PMS: Pantone Black C

CMYK: 85K

RGB: 38 38 38

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35


NSC Business Unit Branding Style Guide

Campbell Institute

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

CAMPBELL INSTITUTE

CORNER TREATMENT

PMS Warm Gray 11 (Primary Color)

CMYK: 0C, 17M, 34Y, 62K

RGB: 107, 92, 79

PMS 648 (Primary Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

PMS 188 (Accent Color)

CMYK: 0C, 97M, 100Y, 50K

RGB: 139, 14, 4

Option A for both the Campbell Institute logo may be used on light

backgrounds. Option B may be used on light backgrounds for greater

impact or a dark background.

PMS 614 (Accent Color)

CMYK: 0C, 0M, 15Y, 6K

RGB: 246, 241, 205

OPTION A

OPTION B

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NSC Business Unit Branding Style Guide

Campbell Award

CAMPBELL COLOR PALETTE

PMS 336 (Primary Color)

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 105, 81

CAMPBELL AWARD

CORNER TREATMENT

PMS 188 (Primary Color)

CMYK: 0C, 97M, 100Y, 50K

RGB: 139, 14, 4

PMS 614 (Accent Color)

CMYK: 0C, 0M, 15Y, 6K

RGB: 246, 241, 205

PMS 648 (Accent Color)

CMYK: 100C, 57M, 0Y, 2K

RGB: 0, 103, 177

Option A for Campbell Award logo may be used on light backgrounds.

Option B may be used on light backgrounds for greater impact or a dark

background.

OPTION A

OPTION B

PMS 188

CMYK: 0C, 97M, 100Y, 50K

RGB: 139, 14, 4

Campbell Award Recipient Graphic

Option A may be used on a light background or a dark background for greater impact. Option B is used

on light backgrounds only. Option C is for black and white reproduction. Minimum size is 1" horizontal.

OPTION A

OPTION B

OPTION C

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37


NSC Writing Style Guide

National Safety Council branding

National Safety Council / NSC / the Council

National Safety Council on first reference. Use interchangeably with NSC on subsequent references.

- When modifying another noun, NSC is preferred, as it is less cumbersome.

• Use “the” before “National Safety Council” but not before “NSC” when used as nouns.

Examples:

- The National Safety Council saves lives…

- NSC is the world’s leading safety and health resource.

• As modifiers, neither “National Safety Council” nor “NSC” requires “the” except when modifying certain singular

nouns.

Examples:

- There are many benefits to NSC membership.

- According to National Safety Council guidelines…

- NSC members…

- The NSC website…

• Subsequent references can also shorten to “the Council.” Always capitalize the “c” in “Council.”

• Never use the National Safety Council or NSC in the possessive form.

NSC brands: trademark and registered mark usage

National Safety Council and NSC are both registered trademarks. When referring to National Safety Council or NSC as

an organization or entity, no registered mark (®) is necessary. If either term is used as an adjective defining a product,

program or training, the registered mark should be used on first reference in a document and first reference on each page

of the website, outside of a headline.

Examples:

The National Safety Council is the world’s leading safety and health resource.

Make defensive driving courses from NSC part of your safety management program.

NSC ® First Aid courses give employees…

The NSC ® Rising Stars of Safety program recognizes…

The National Safety Council also owns a number of other brands. The registered mark (®) should be used on the first

reference to each of the following:

Alive at 25 ®

Family Safety & Health ® (ampersand with space

before and after; always in italics)

Green Cross for Safety ® (always in italics)

Injury Facts ® (always in italics)

Journey to Safety Excellence ®

making our world safer ® (Do not attach to the NSC logo.)

National Safety Month ®

NSC SafetyWorks ®

38

OSHA Up to Date ®

Robert W. Campbell Award ®

Safe Communities America ®

Safety+Health ® (plus sign, not an ampersand,

with no spaces; always in italics)

Safety Agenda for the Nation ®

Traffic Safety ®

Today’s Supervisor ®

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NSC Writing Style Guide

The trademark symbol () should be used with the following brands to demonstrate intent to own. NSC has applied for

trademark registration for these brands.

• DDC

NSC – in it for life (NSC is part of the registered product name.)

• Campbell Institute

• HEARTS

• Drive It Home.org

The registered mark or trademark should be in superscript at the end of the name, with no space before it. Punctuation

comes after the ® in all cases. For all other uses except headlines, use the registration or trademark on first reference or

on every webpage or ppt presentation.

• Always use the NSC trademark as an adjective, never a noun.

Example:

“at the Green Cross for Safety ® dinner” or “with the Green Cross for Safety ® medal,”

never just “at the Green Cross for Safety ® ”

National Safety Council/NSC - the organization

• A registration mark is not needed when the National Safety Council or NSC is referring to the entity name or when the

following reference phrases are used:

- “from the National Safey Council” - “of the National Safety Council

- “a National Safety Council X” - “Y is a trademark of the National

Safety Council

NSC - the branded product or service

• Use “NSC” as the brand name before the generic

Example:

NSC First Aid or NSC Congress & Expo

• Do not combine National Safety Council or NSC with another trademarked brand. If it is necessary to identify another

brand’s relationship to NSC, rephrase the sentence to split the two brands.

Example:

The Alive at 25 ® program from the National Safety Council, not the NSC ® Alive at 25 ® program

NSC brands and generics

NSC brands must always act as modifiers (with the exception of “National Safety Council” and “NSC” when representing

our organization) and be set off from the nouns that they are modifying by a distinction in capitalization, boldface or type

treatments such as italics. Treatment should remain consistent within a document.

Example: The Family Safety & Health Employer Resource integrates your safety and wellness

programs to protect your employees where they need it most – beyond the workplace

or

The Family Safety & Health employer resource integrates your safety and wellness programs to protect

your employees where they need it most – beyond the workplace.

The first example is a promotional treatment used in ads and collateral; the second is an editorial treatment.

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39


NSC Writing Style Guide

Chapters

Capitalize “Chapter” whenever referring to a specific NSC Chapter or to NSC Chapters in general.

Example: Contact your local Chapter.

Congress & Expo

The following are all acceptable ways to phrase the NSC Congress & Expo:

National Safety Council Congress & Expo

• 2012 National Safety Council Congress & Expo

• Annual National Safety Council Congress & Expo

NSC Congress & Expo

• 2012 NSC Congress & Expo

• Congress & Expo (acceptable as long as one of the

above branded references has already been used)

Note: Never refer to the National Safety Congress or National Safety Conference. In body copy, always use “the” before

any reference to the Congress & Expo.

Writing style

The National Safety Council uses AP style, except where specific exceptions are noted by an asterisk*.

Abbreviations / acronyms

An abbreviation is a shortened form of a written word or phrase, used in place of the whole. An acronym is a word formed

from the initial letter (or letters) of the words or major words that make up a term or organization name. Limit acronyms

and abbreviations to those in common use in the context of the page, piece or publication, except in training materials

where it is important to learn acronyms in context.

In general, the full term or name should be written out on first reference and the abbreviation used on subsequent

references. On first reference, do not include the abbreviation in parentheses after the full name; do not use writing

conventions such as “…carbon dioxide, or CO2,…” either. If an abbreviation would not be clear on a subsequent

reference, write out the full name again.

Do not use “the” before acronyms.

The following acronyms are used on first reference:

OSHA, NIOSH, CPR, CEO

Common acronyms and abbreviations to be used on second and subsequent references include:

AIHA American Industrial Hygiene Association hazcom

hazard communication (not hazardous

communication)

ANSI

American National Standards Institute (when

hazardous materials

hazmat

used as ANSI code)

ASSE American Society of Safety Engineers MSDS Material Safety Data Sheet (plural is MSDSs)

BLS Bureau of Labor Statistics MSHA Mine Safety and Health Administration

CDC Centers for Disease Control and Prevention NHTSA National Highway Traffic Safety Administration

DoD

Department of Defense (note the lowercase “o”

National Fire Protection Association

NFPA

in the abbreviation)

DOL Department of Labor NTSB National Transportation Safety Board

DOT Department of Transportation PEL Permissible Exposure Limit

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NSC Writing Style Guide

EMS

FDA

emergency medical service

Food and Drug Administration

SIC

personal protective equipment

Standard Industrial Classification (when used

as SIC code)

FMCSA Federal Motor Carrier Safety Administration USFA U.S. Fire Administration

GDL Graduated Driver Licensing VPP Voluntary Protection Programs

See the list on page 51 for other common abbreviations used by NSC.

Academic degrees

To establish credentials, offer a description rather than abbreviations of degrees. Avoid alphabet soup (John Smith LCS.,

Ph.D., M.D.).

And / ampersand

Do not use the ampersand (&) in place of the word “and” unless it is part of the company, publication or product name

(NSC Congress & Expo, NSC CPR & AED, Accident Prevention Manual for Business & Industry).

Cities and states

Identify both city and state when giving a location. When listing many organizations as a group, where individual location

is not important, do not provide the location. The identification of location does not have to occur on first reference; it can

be worked in later.

Example: “…United Airlines…. The Chicago-based company…”

Use postal abbreviations for states in text and headlines (e.g., IL for Illinois). A comma should precede and follow the

state abbreviation.

Example: The National Safety Council office in Itasca, IL, hosts many safety training courses.

No state is necessary when mentioning the following cities in text (per AP style):

Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las

Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix,

Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Washington, D. C.

Courtesy titles

Refer to both men and women by first and last name, without courtesy titles, on first reference: Janet Froetscher or Kent

McElhattan. In editorial refer to both men and women by last name, without courtesy titles in subsequent references.

*In promotional pieces (stories, testimonials, etc.) refer to men, women and children by first name only in subsequent

references. The preferred style is to write around courtesy titles, with the exceptions noted in the AP Stylebook.

Dates

Provide the month, day and year, in that order. If month, day and year are given in text, set off the year in commas. (The

next NSC Congress & Expo will be held Oct. 30 to Nov. 4, 2012, in Philadelphia.)

Abbreviate the names of months (except for March, April, May, June and July) when a day is included (Jan. 1, 2012;

January 2012).

Headlines and subheads

Initial cap first word, lowercase all other words except proper names. Avoid using end punctuation. Exceptions can be

made when headlines require graphic design for emphasis.

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41


NSC Writing Style Guide

Numbers

Spell out numbers one through nine. Use numerals for:

• Numbers 10 and up

• Any numbers that show percentages (5%) or ages (age 7)

• Values of millions or billions (6 million)

Spell out numbers whenever they begin a sentence in text.

Ordinal numbers

Spell out first through ninth except when referring to editions of books/publications. Use numerals for 10th and higher. Do

not use superscript type for “-st,” “-nd,” “-rd,” “-th” endings.

Fractions

Write fractions as 1 1/2, not 1½.

Measurements

Spell out measurements: 12 inches instead of 12", but 12-in. x 12-in.

Percentages

*In marketing copy, use the “%” symbol instead of “percent.” When giving a range of percentages, use % with both

numbers and separate with an en-dash (16% – 18%). In editorial copy, when using the word “percent” with a range, place

it only at the end of the range (16 to 18 percent).

Organizational names

*When talking about NSC Chapters, “Chapters” or “Chapter” should always be capitalized. Also capitalize the names of

NSC committees, departments and offices.

Examples:

Contact your local Chapter.

the Board of Trustees, the NSC Sales Office, the Marketing Department, but the committee, the department

Capitalize “training center” and “instructor” when preceded by a modifier connecting them to NSC programs. Example:

DDC Training Centers, DDC Instructor, NSC Instructor, First Aid Instructors, but certified instructors, your training center

Phone numbers

Domestic use parentheses for area codes, with a space after the close parentheses and a hyphen between prefix and

suffix for domestic numbers. Always use the area code.

Example:

(800) 621-7619

Only include +1 before the number and dashes rather than parentheses for communications about international services.

Example:

For additional information about NSC international programs, call +1-630-775-2123.

When referring to the emergency phone number use 911 for editorial purposes. Use 9 -1-1 in directions for training.

Times of day

Use the a.m. and p.m. designations (lowercase with periods separating the letters) after times (4:00 p.m. – 5:00 p.m.

CST). Indicate time zone when relevant. Use a space after the time and the a.m. or p.m. (4:00 p.m. CST)

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NSC Writing Style Guide

Titles of people

Capitalize formal titles only when they immediately precede a person’s name, or when used in a signature. Lowercase

titles that appear elsewhere in a sentence. Do not capitalize non-official titles. Capitalize the first letter of the title in a

signature.

In a sentence:

President and CEO Janet Froetscher

Janet Froetscher, president and CEO of the National Safety Council

Assistant Secretary of Labor for Occupational Safety and Health David Michaels

Assistant Secretary David Michaels

David Michaels, assistant secretary of labor for occupational safety and health

OSHA head David Michaels (“Head” is not capitalized when it appears before

Michaels’ name because it is not his official title.)

As a signature:

Janet Froetscher

President & CEO

National Safety Council

Titles of products

Capitalize titles of courses, workshops and training programs, as well as generic names of associated guides and kits

(e.g., Instructor Manual, Teaching Kit, Participant Guide). Italicize titles of journals, magazines, newsletters, books, videos

and reports.

Capitalization of titles

Capitalize all first and last words, nouns, pronouns, adjectives, verbs, adverbs and subordinating conjunctions.

Lowercase all articles (a, an, the), coordinating conjunctions (and, or, for, but, so) and prepositions (of, with, to, by, on,

upon, into) of four letters or less, unless they are the first words of the title or subtitle.

Capitalization of headlines

For marketing and editorial headlines use sentence case capitalization. Marketing graphic designers have the option to

use additional bolding or capitalization when extra emphasis is required to enhance messaging.

Editions

When referring to a specific edition of a publication, cite the edition number or year after the title, preceded by a comma.

Do not put the edition information in italics. Capitalize “edition”; use numerals for the edition number.

Examples:

Injury Facts ® , 2011 Edition

Fundamentals of Industrial Hygiene, 5th Edition

Supervisors’ Safety Manual, 10th Edition

Journals

When citing journals, use (Vol. XX, No. XX) rather than the month and year of the publication.

Bylines

Capitalize “By”

Example: By Maureen Conley

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NSC Writing Style Guide

URLs / Web addresses

The NSC website URL should be written as nsc.org (not www.nsc.org). Do not use “www.” when writing Web addresses.

Use “http://” only if “www.” is not part of the Web address. Capitalize Web but not website, which is one word.

Put a period after a website address if it appears at the end of a sentence. If possible, reconstruct the sentence so that it

does not end in a URL.

In marketing copy, put NSC URLs in boldface to make them stand out and generally use lower case. Do not split one URL

on multiple lines unless there is no alternative.

Copyright

Our copyright signature should be included in any printed or PDF piece, webpage, advertising or PPT presentation to

protect our content: © 2013 National Safety Council. Please contact Publications for more information.

Word usage

#1

In marketing copy, use #1, not number 1 or No. 1. In editorial copy, write out number 1.

accept/except

Accept means to receive. Except means to exclude.

accident

At NSC, we avoid using the word “accident” for any reason. To some people the word accident implies you cannot prevent

the incident; in fact we know that all unintentional injuries can be prevented. (Suicides and homicides are the only are

unpreventable or intentional injuries and deaths.) Please refer to preventable injuries and deaths as incidents, or, in the

case of motor vehicles, collisions (when vehicles collide with each other) or crashes (when they hit other objects such as

a tree or building.)

affect/effect

Affect is the more common verb; effect, the more common noun. Affect, as a verb, means to influence or to have an

effect on. (The recession will affect company profitability.) Affect, as a noun, is occasionally used in psychology to

describe an emotion, but is best avoided for our purposes. Effect, as a verb, means to cause. (He will effect many

changes in the company.) Effect, as a noun, is a result. (The effect was overwhelming.)

AFL-CIO

Use “the AFL-CIO.”

a lot

Never write as one word. Try to avoid in favor of terms such as “often” or “many.”

allot/allotted/allotting

Allot is a verb that means to divide or distribute by share or portion.

all right

Never spelled “alright.” (The conference was all right, though I had hoped it would be spectacular.) Hyphenate only if used

colloquially as a compound modifier. (He is an all-right presenter.)

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NSC Writing Style Guide

apparatus

Apparatus is the same in the singular and the plural. The plural should be apparatus, not apparatuses.

awhile/a while

Awhile is the adverb form. (He plans to stay awhile.) A while, with a space, is used after the preposition “for.” (He plans to

stay for a while. Never: He plans to stay for awhile.)

call/contact

Use “call” when giving only a phone number; use “contact” when giving multiple types of contact information.

Example: Call NSC at (800) 621-7615. Contact NSC at (800) 621-7615 or customerservice@nsc.org.

certificate of completion

Not “course completion certificate”

company/organization

Use “organization” instead of company for inclusiveness. Use “company” only when referring to a specific subset or

specific business. NSC members can also be referred to as “member organizations,” not “member companies.”

compared to/compared with

“Compared with” is used to show similarities or differences between two things. If you can substitute the phrase “as

opposed to” and the sentence still makes sense, use “compared with.” (Five people died this year, compared with two in

2005. Five people died this year, as opposed to two in 2005.) If substituting “as opposed to” makes no sense, then use

“compared to.”

complement/compliment

Complement is to accompany something, so as to make it complete, whole, or perfect. Complementary is the adjective

form. Compliment is to express esteem, favor, or kindness as in “free”. Complimentary is the adjective form. (The

honorees received complimentary tickets to the NSC Congress & Expo.)

data

Treated as a collective noun. Takes singular verbs (data is available, not data are available).

defensive driving

No hyphen. (She is taking a defensive driving course.)

driver improvement

Not driving improvement.

ergonomics

Ergonomics is always plural as a noun. As an adjective, it may be plural or singular, depending on the use.

Examples:

workplace ergonomics

an effective ergonomics program; an ergonomic analysis

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NSC Writing Style Guide

fall prevention

Not falls prevention.

FREE

*In marketing copy only, write it in ALL CAPS.

Graduated Driver Licensing

Always capitalized; GDL on second and subsequent references.

hazcom, hazmat

All lowercase; abbreviation acceptable on first use.

industry/interest specific groups

Division “industry networking group.” The purpose of the Business and Industry Division is to be the conduit for

safety-focused information sharing and idea exchange with others in the various industries it represents.

Examples:

• Business & Industry (Industry/Interest Specific Group)

• Community Safety (Industry/Interest Specific Group)

• Construction (Industry/Interest Specific Group)

• Transportation Safety Division (Industry/

Interest Specific Group)

• Labor Division (Industry/Interest Specific Group)

• Utilities Division (Industry/Interest Specific Group)

• College & University Strategic Advisory Group (Industry/

Interest Specific Group)

it’s/its

It’s a contraction for it is or it has: It’s up to you. Its is a possessive form of the neuter pronoun: The company lost its

assets.

member-exclusive (adj.)

Lowercase unless it appears at beginning of sentence; hyphenate.

members-only website

Avoid; if you must reference it, somehow use “member-exclusive content.”

member organizations

When speaking generally, NSC members should be referred to as “members” or “member organizations.” Only use

“companies” or “businesses” when referencing specific companies. When referring to “nonmembers” it’s one word.

multi

As a prefix, use with no hyphen (multinational, multilingual, multianalysis).

only

Use “only” rather than “just” (available for only $300).

Participant Kit

Not Single-Participant Kit, which is redundant. When specifying whether the kit comes with a DVD or VHS, use

Participant Kit – DVD (not DVD – Participant Kit) or Participant Kit – VHS (not VHS – Participant Kit).

per user / ea.

Use “per user” when referring to online program prices; use “ea.” for prices of non-online programs and products.

46

rev. 04.08.13


NSC Writing Style Guide

Perscription

For design purposes/graphical treatment (web banners, web buttons, etc) we can use “Rx” to denote the word

“prescription”, as in “Rx Drug Overdose.”

In copy (letters from Janet, web page copy, use in reports, etc) we will spell out the word “prescription” as in “During

2010, there were nearly 40,000 deaths related to prescription drug overdose.”

premier/premiere

Premier (adj.) means first in rank or importance. Premiere (n.) is a first performance.

Sept. 11

Not 9/11 unless used in a quote or as an official name (e.g., 9/11 Commission).

Spanish version of product

State as “Available in both English and Spanish.”

United States/U.S.

Use United States when referring to the country itself. Use U.S. as the adjectival form (U.S. workers). U.S. is okay as a

noun in headlines. Use U.S. in front of agency names only if it is included in the acronym.

over/under

Do not use “over” or “under” when referring to quantities or when talking about age. When talking about age, use

“younger” or “older.” People younger than 65, not People under 65. People 18 and older, not People 18 and over.

more/less/fewer

When referring to quantities, use “more than” or “fewer than.” In 2009, crashes involving teen drivers killed more than

5,600 people. Fewer than 100 people responded to the survey.

Use “less than” when referring to distances, lengths of time and sums of money.

Example: Training for less than $25 per employee, in 2 hours or less.

versus

In any body copy, write out the word “versus.” In short expressions, the abbreviation vs is acceptable.

rev. 04.08.13

47


NSC Writing Style Guide

Spelling list of commonly used words

24/7

accommodate

acknowledgment

a.m.

back-to-school (adj.) (Backto-school

program)

back to school (adv.) (Kids

are going back to school)

bloodborne

cell phone

company-wide (n., adj.)

(always hyphenate “-wide”

constructions)

co-worker

daytime (n., adj.)

decision making (n.)

decision-making (adj.)

driver education

driver improvement

driver’s license

e-commerce (hyphenated)

email (no hyphen)

e-newsletter

first aid (lowercase unless

part of title)

handheld

hands-free

hand washing

health care (n., adj.)

homeowner

home page

grass roots (n.)

grassroots (adj.)

industry-wide (n., adj.)

instructor-led (hyphenated;

when capitalized, uppercase

“I” and “L”)

Internet (uppercase)

intranet (lower case)

jobsite

jump-start (v.)

lifesaving (adj.)

log in (v.)

login (n., adj.)

log out (v.)

Punctuation and formatting

logout (n., adj.)

medical care (n.)

motor vehicle crashes (no

hyphens)

nighttime

nonmember (when

capitalized, capital “N” only)

nonprofit

offline

off the job (adv.) (Stay safe

off the job.)

off-the-job (adj.) (off-the-job

safety; on- and off-the-job

injuries)

online

on-site (adv.)

onsite (adj.)

onscreen

P.O. Box

p.m.

problem-solve (adj.)

real time (n.)

real-time (adj.)

rollover (adj.)

roll over (vt.)

roundup

safety belt

seat belt

shiftworker

site-specific (with hyphen)

tip sheet

voicemail (n., adj.)

voice-mailbox

webchat

webinar

webpage

website

West Nile virus (three words;

“virus” lower case)

workers’ compensation

workforce

worksite

work zone

worldwide

ZIP code

Apostrophes with possessive nouns

• Singular nouns not ending in S: Add ’s

• Plural nouns ending in S: Add only an apostrophe

- drivers’ behavior; employees’ lives

• Nouns the same in singular and plural: Add ’s

- two deer’s tracks; the sheep’s pastures

• Nouns plural in form, singular in meaning: Add only an apostrophe

- the Board of Trustees’ annual meeting; General Motors’ cars; the United States’ policies

• Singular nouns ending in S: Add ’s unless the next word begins with S

- the apparatus’s parts; the apparatus’ safety features; the boss’s meeting; but the boss’ schedule (compare with

next entry)

• Singular proper names ending in S: Add only an apostrophe

- Achilles’ heel; Kansas’ schools; David Michaels’ role

• Nouns ending in double S: Add ’s unless the next word begins with S

- Congress’s bills; but Congress’ seats; the business’s policies; but the business’ safety management program

48

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NSC Writing Style Guide

Never use the possessive with National Safety Council or NSC.

Asterisk

Do not use double or triple asterisks; use symbols in this hierarchy (*,†, ‡, §,**, ††, ‡‡, §§, ***, †††, ‡‡‡, §§§, etc.).

Catalogs are an exception to this rule. See ‘Footnotes’ for style set up on p. 49.

product # description quantity member price (ea.) nonmember price (ea.)

BI33873-0024 Participant Guide 10-49* $9.95 † $12.95 §

BI33873-0071 Study Guide 1-9

10-49

50+

118.00

108.00

102.00

154.00

140.00

133.00

BI33873-0062 Student Workbook 10-49* 11.85 15.40

* Minimum order of 10. Call (800) 621-7619 for pricing on additional quantities.

†Member price may vary depending on location.

‡Nonmember price does not include $2.00 nonmember fee per item ordered.

Bulleted lists

End a phrase introducing a bulleted list with a colon, unless that phrase is a header. Do not put a period at the end of a

bulleted item unless the item is a complete sentence and there is more than one sentence in the bullet.

Make sure all items in a bulleted list are parallel – all complete sentences or all fragments, all beginning with a noun or

with a verb.

Unless you are giving directions that need to be performed in a consecutive order, use bulleted (not numbered) lists.

Comma

Do not use the serial comma before “and,” “but” or “or” unless an item within the series contains a conjunction.

Example:

The U.S. flag is red, white and blue. We ate ham, macaroni and cheese, and green beans.

Dashes

Insert a space before and after an en-dash (completion cards – included); Avoid using the long (em) dash (—). Use an endash

when giving a range of times in a list format (6:00 p.m. – 8:00 p.m.).

Footnotes

Footnotes should be used in publications, asterisks in marketing pieces. Footnotes should be numerals - not italic - and

superscript (e.g., 1 ).

Parentheses

If a statement inside a set of parentheses is a complete sentence, place a period inside the closing parenthesis. If the

statement is a phrase accompanying the main sentence, place the period outside the closing parenthesis.

Spacing

There should be one space after punctuation – including periods and colons.

rev. 04.08.13

49


NSC Writing Style Guide

Official titles of key products and publications

Training titles

DDC

Alive at 25 ® Program

Alive at 25 ® Parent Program Online

DDC 4

DDC 8/6

DDC Attitudinal Dynamics of Driving

DDC Attitudinal Dynamics of Driving and

Young Adults

DDC Motorcycle Safety Program Online

DDC Online

DDC Professional Truck Driver

DDC Professional Truck Driver Online

DDC Professional Truck Driver Self-Study

DDC Self-Study

FIRST AID

NSC Advanced First Aid, CPR & AED

NSC Basic Life Support for Health Care

& Professional Rescuers

NSC Bloodborne & Airborne Pathogens

NSC Bloodborne & Airborne Pathogens

Online

NSC Bloodborne Pathogens OSHA

Compliance Packaged Training

NSC CPR & AED

NSC CPR & AED Online

NSC Emergency Medical Response

NSC First Aid

NSC First Aid Online

NSC First Aid, CPR & AED

NSC First Aid, CPR & AED Online

NSC First Aid Quick Guide

NSC Pediatric First Aid, CPR & AED

WORKPLACE

NSC Exit Routes, Emergency Action Plans

& Fire Prevention Plans

OSHA Compliance Packaged Training

Programs

OSHA Compliance Seminars

OSHA 10-Hour Construction

OSHA 10-Hour General Industry

NSC Advanced Safety Certificate (ASC)

NSC Ergonomics: Managing for Results

NSC Fundamentals of Industrial

Hygiene (FIH)

NSC Job Safety Analysis

NSC Principles of Occupational Safety

and Health (POSH)

NSC Safety Inspections

NSC Safety Management Techniques

(SMT)

NSC Safety Training Methods (STM)

NSC Supervisors’ Safety Development

Program

NSC Team Safety

Temporary Traffic Control in Highway

Work Zones – Design and Supervision

Work Zone Flagger Training

50

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NSC Writing Style Guide

Official titles of key products and publications

Publication titles

BOOKS

Accident Prevention Manual for Business & Industry:

Adminstration & Programs, 13th Edition

Accident Prevention Manual for Business & Industry:

Engineering & Technology, 13th Edition

Accident Prevention Manual for Business & Industry:

Environmental Management, 2nd Edition

Accident Prevention Manual for Business & Industry:

Security Management, 2nd Edition

Authentic Involvement

Aviation Ground Operation Safety Handbook

Basics of Safety and Health

Beyond Workers’ Comp: A Human Resources

Guide to Building Safety into Your Organization

Case Studies in Safety & Productivity, Volume I and Volume II

Electrical Inspection Illustrated, 3rd Edition

Ergonomics: A Practical Guide, 2nd Edition, and Companion CD

Fundamentals of Industrial Hygiene, 5th Edition

Heinrich Revisited: Truisms and Myths

Incident Investigation Manual, 3rd Edition

Injury Facts ® 2011 Edition

Lockout/Tagout: The Process of Controling Hazardous Energy

Motor Fleet Safety Manual & CD, 5th Edition

Nine Elements of a Successful Safety & Health System

NIOSH Pocket Guide to Chemical Hazards

Occupational Health & Safety, 3rd Edition

On-Site Emergency Response Planning Guide & CD, 2nd Edition

OSHA Inspections: Preparation and Response

Pocket Guide to Safety Essentials

Power Press Safety Manual, 5th Ediiton

Preventing Occupational Hearing Loss: A Practical Guide

Product Safety Management Guidelines, 2nd Edition

Safeguarding Concepts Illustrated, 7th Edition

Safety Culture and Effective Safety Management

Safety Through Design

Small Business Safety and Health Manual & Companion CD

Supervisors’ Safety Manual, 10th Edition

The Executive’s Guide to Safety: An Action Plan that Benefits

Your Employees and the Bottom Line

The Off-The-Job Safety Program Manual, 2nd Edition

You’ve Just Been Made the Supervisor ... Now What?

PERIODICALS

Driver Trainer Newsletter

Family Safety & Health ® magazine

(spaces before and after the “&”)

Green Cross Quarterly Newsletter

OSHA Up To Date ® Newsletter

(no hyphens; capital U, capital T, capital D)

Safety+Health ® magazine

(no spaces before or after the “+” sign)

Today’s Supervisor ® Newsletter

Traffic Safety ® Newsletter

Membership Advantage Newsletter

Membership News Alert Newsletter

RESOURCES

Family Safety & Health ® Employer Resource

DDC Information Highway

Off-the-Job Poster Packs

Our Driving Concern

(continued)

rev. 04.08.13

51


NSC Writing Style Guide

Common abbreviations and acronyms

AED automated external defibrillator IAQ Indoor Air Quality

AFL-CIO American Federation of Labor and Congress of IIHS Insurance Institute for Highway Safety

Industrial Organizations

AIHA American Industrial Hygiene Association MRSA Methicillin-resistant Staphylococcus aureus

ANSI American National Standards Institute (when MSDS Material Safety Data Sheet (plural is MSDSs)

used as ANSI code)

ASSE American Society of Safety Engineers MSHA Mine Safety and Health Administration

BAC blood alcohol content NHTSA National Highway Traffic Safety Administration

BLS Bureau of Labor Statistics NIOSH National Institute for Occupational Safety and Health

CAD computer-aided design NFPA National Fire Protection Association

CDC Centers for Disease Control and Prevention NRR Noise Reduction Rating

CEU continuing education unit NSC National Safety Council

CIH certified industrial hygienist NTSB National Transportation Safety Board

CPR cardiopulmonary resuscitation OEL occupational exposure limit

CPST child passenger safety technician OSHA Occupational Safety and Health Administration

CSA comprehensive safety analysis PEL permissible exposure limit

CSP certified safety professional POSH Principles of Occupational Safety and Health

DoD

Department of Defense (note the lowercase “o”

in the abbreviation)

PPE personal protective equipment

DOL Department of Labor PtD Prevention through Design

DOT Department of Transportation ROI return on investment

DWD driving while distracted

SAFETEA- Safe Accountable Flexible Efficient Transportation

LU Equity Act: A Legacy for Users

safety data sheets (globally referred to as MSDS,

DWI driving while intoxicated SDS Material Safety Data Sheet, but the U.S. proposed

shortening it to SDS in the GHS proposal)

DUI driving under the influence SIC

Standard Industrial Classification (when used as SIC

code)

DWT driving while texting SME Subject Matter Expert

EMS emergency medical service SMS Safety Management System

EMT emergency medical technician STS Safety Trained Supervisor

EPA Environmental Protection Agency USFA U.S. Fire Administration

FDA Food and Drug Administration VPP Voluntary Protection Programs

FMCSA Federal Motor Carrier Safety Administration HCS Hazard Communication Standard

GDL Graduated Driver Licensing I2P2 Injury and Illness Prevention Program

GHSA Governors Highway Safety Association JSA Job Safety Analysis

GHS

Globally Harmonized System of Classification

and Labeling of Chemicals

JSR Journal of Safety Research

hazcom

hazard communication (not hazardous

communication)

WC workers’ compensation

hazmat hazardous materials YPLL years of potential life lost

52

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NSC Chapter Writing Style Guide

Website style guide ... coming soon. Meanwhile follow –

10 common tips for writing online

1. Be concise. Online readers scan content, rather than reading it word for word. Avoid complex or long sentences.

2. Put conclusions at the beginning of paragraphs; it helps you get to the point quicker and helps the reader scan.

3. Use active verbs.

4. Use upper and lower case consistently.

5. Use boldface strategically to help readers find what they want. Avoid boldfacing long phrases or paragraphs.

6. Use visual breaks such as graphics, bullets and lists. Large blocks of text can be overwhelming for online readers.

7. Use lists to help readers make sense of content. Limit list items to seven words.

8. Avoid cumbersome links. Internet configurations can prevent graphics from appearing. In addition, visual

impairments, such as color blindness, should be considered when creating graphics and links.

9. Clearly cite sources.

10. Avoid jargon, acronyms and abbreviations. If you must use an abbreviation, repeat the description often enough

so readers know what it means. If content crosses multiple pages, define the abbreviation on each page.

Bonus Tip: Keep navigation easy and accessible within three to four clicks. Don’t make visitors have to think or search to

find the information

rev. 04.08.13

53


NSC Chapter Style Guide

As the leading safety advocate, the National Safety Council partners with premiere, regional safety organizations to

deliver knowledge, education and resources in advancing our cause of saving lives and preventing injuries. We refer to

these critical partners as our local Chapters, sharing our brand, our programs and our research as, together, we serve

the environmental, health and safety needs of organizations across industries. To a shared base of members, which

we actively work to expand, we provide exclusive benefits and support, encouraging continuous improvement on their

Journey to Safety Excellence.

Chapter logos

NSC Chapters have approval to use the corporate NSC logo in their programs, events or promotions. SEE PAGES 4 –

8 for specific guidelines on color palettes, size and other standards. SEE PAGES 9 -10 for specific guidelines on type

treatments and typefaces.

Each Chapter has a Chapter logo. Some of these logos incorporate legacy visuals; all Chapters have the option of a

standard logo using the NSC graphic devise for their use. In situations when the Council is preparing materials for all

Chapters, a set space will be determined for logo use, which may or may not accommodate the current logo sizing. In

these cases, the Chapter will determine which logo they wish to be used.

EXAMPLES:

Wyoming-Montana

Safety Council

Wyoming-Montana

Safety Council

Illinois Iowa

Safety Council

54

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NSC Chapter Style Guide

Chapters are encouraged to use logos on their websites, stationery, newsletters, annual reports, event signage,

promotional items and apparel for their employees.

Chapters who wish to use a tagline with their Chapter logo may do so, provided the tagline clears the band width

designated on page 5 of the manual.

Any use of the NSC logo on non-NSC products is NOT allowed; there are no exceptions.

For convenience, we have worked with Lands End to provide official NSC branded clothing, hats, duffels and other items.

VISIT nsc.org/apparel.

While NSC does not receive any financial compensation from these transactions, we have approved the use of the NSC

logo so those who wish to wear it on their personal or organizational attire have a source to contact that offers a wide

range of choices.

Additional logos and stationery

See page 8 for other approved logos available to chapters for sub-agencies or other affiliates.

See page 17 for info on usage of the nsc vision statement logo, also available to chapters for use.

See pages 11-12 for stationery and business card templates.

Identity and trademark usage

Registered trademarks of the National Safety Council give the Council the exclusive right of use. The Council bears to

responsibility for protecting the public from the misuse or misrepresentation of our trademarks and name. NSC Chapters,

as authorized affiliates in the use of our products, are given permission to use NSC trademarks under the rules of usage

stated within this manual.

FOR EXAMPLES OF THE CORNER TREATMENT, COLOR PALETTES OR TRADEMARKS, SEE PAGES 15-35.

NSC writing style guide

FOR MORE INFO ON WRITING STYLE SEE PAGES 38 – 50.

Exceptions and questions

Chapters must contact the Chapter Network at (630) 775-2206 to request exceptions.

NSC Marketing can answer your questions about identity, logo and trademark usage, and help you present the NSC

brand in a positive way. Please contact Creative Services at (630) 775-2212.

rev. 04.08.13

55


NSC 100 Year Style Guide

100 Year Corporate Logo for Pre-Approved Usage Only

CORPORATE LOGO Guidelines

The National Safety Council 100-year corporate logo typography is white or reversed out on

a 100% solid green (PMS 336) background. The logo also has a halo variation to be used

to pop the NSC logo on a darkly colored background. This halo version is made up of a

white stroke which encapsulates the 100-year corporate logo.

LOGO COLOR Variations

The National Safety Council 100 Year logo may also be used as a 100%-Black, one-color usage on white.

The 100 Year corporate logo may be used on top of a screened or solid background, if there is sufficient contrast

between the color(s) of the logo and the background upon which it rests (i.e., color version on 20% background).

Sufficient contrast between the color(s) of the logo and the background upon which it rests must be approved by the NSC

Marketing Department.

PMS: 336

CMYK: 100C, 0M, 65Y, 45K

RGB: 0, 106, 83

PMS 485

CMYK: 0C, 95M, 100Y, 0K

RGB: 238, 49, 36

100 YEARS OF SAFETY

1 color option: 100K

56

rev. 04.08.13


NSC 100 Year Style Guide

100 Year Letterhead

Available as non-bleed Word documents.

100 Year Pocket Folder

100 YEARS OF SAFETY

100 YEARS OF SAFETY

making our world safer

®

1121 Spring Lake Drive • itaSca, iL 60143-3201 • (630) 285-1121 p • (630) 285-1315 F • nsc.org

NSC_letterhead_100.indd 1

1012 Printed in the U.S.A. 900002095

NSC Corporate Letterhead - 4C

6/20/12 9:34 AM

The National Safety Council saves lives

by preventing injuries and deaths at work,

in homes and communities, and on the roads

through leadership, research, education and advocacy.

National Safety Council

(800) 621-7619 | nsc.org

900002095_NSC-100yr-folder.indd 1

100-Year Envelope

10/16/12 11:54 AM

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

1121 Spring Lake Drive

itaSca, iL 60143-3201

nsc.org

#10 Envelope

rev. 04.08.13

57


NSC 100 YR Style Guide

Corner Treatments and Graphic

A standard color palette has been selected for the graphic identity of logos and marketing communications. In

addition to the standard corporate colors shown on this page, each business unit color palette signifies its affiliation.

These color palettes are used in conjunction with the National Safety Council logo. All marketing communications

specific to the business units are developed from their designated PMS color palettes. Color palettes for each

business unit can be found on the following pages.

PMS 382 (Accent Color)

CMYK: 29C, 0M, 100Y, 0K

RGB: 193, 216, 47

58

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NSC 100 YR Style Guide

Corner Treatment and 100 Year Logo Use

Join us for a

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Attend our new webinar: “What you

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Space is limited –

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nsc.org/

1121 Spring Lake Drive

Itasca, IL 60143-3201

(800) 621-7619

nsc.org

23.6M0112 000082167 © 2012 National Safety Council.

Your first

incident

is too late

to be thinking about

driver improvement

Member

Benefits Guide

The roadmap for your Journey to Safety Excellence

Whether your employees drive as the main

function of their job, make incidental trips or

simply commute to work, they are at their

greatest risk when they are operating

a motor vehicle.*

*National Safety Council,

*National

Injury

Safety

Facts

Council,

® , 2011 Edition

Injury Facts ® , 2011 Edition

Leadership and employee engagement

Safety management systems

Risk reduction

Performance measurement

members

get more

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59

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