NSC_Identity_Writing_style-guide - National Safety Council

NSC Corporate Identity Style Guide
Color palette and the corner treatment
A standard color palette has been selected for the graphic identity of logos and marketing communications. In
addition to the standard corporate colors shown on this page, each business unit color palette signifies its affiliation.
These color palettes are used in conjunction with the National Safety Council logo. All marketing communications
specific to the business units are developed from their designated PMS color palettes. Color palettes for each
business unit can be found on the following pages.
PRIMARY CORPORATE COLORS
PMS 336 (Primary Color)
CMYK: 100C, 0M, 65Y, 45K
RGB: 0, 105, 81
PMS 427 (Secondary Color)
CMYK: 0C, 0M, 0Y, 11K
RGB: 228, 229, 230
PMS 382 (Accent Color)
CMYK: 29C, 0M, 100Y, 0K
RGB: 193, 216, 47
CORPORATE CORNER TREATMENT:
Advocacy, Communications,
Corporate and Community
Partnerships, International and
Purchasing
PMS 293 (Text Accent Color)
CMYK: 100C, 57M, 0Y, 2K
RGB: 0, 103, 177
Corner treatments are used as the primary branding element
to identify designated business units and their relationship
with the National Safety Council. See examples of correct
usage on the following pages.
In cases where NSC creates non-commercial collateral materials featuring outside individuals who promote NSC
advocacy issues, the corner treatment will be replaced by the NSC logo alone.
rev. 04.08.13
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