NSC_Identity_Writing_style-guide - National Safety Council

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NSC Corporate Identity Style Guide Approved corner treatment use Example A Example B MULIT-PAGE DOCUMENTS Use large display corner treatment, full bleed on cover with coordinating smaller scale corners on interior pages (Example A). It is also exceptable to use interior corners without the NSC logo if the National Safety Council logo is represented in another position on the page throughout (Example B) or on the webpage. Example C NON-BLEED A non-bleed solution is available when printing specifications will not allow a bleed (Example D). Example D SINGLE PAGE USE OR POSTCARD USE It is at the designers descretion to use the large or small corner treatment depending on the trim size of the design piece. (Example C). 16 rev. 04.08.13
CorpoNSC Corporate Identity Style Guide Vision statement The phrase making our world safer is more than a slogan for our organization; it is our vision statement treated as a tagline. Guidelines have been developed for the use of the making our world safer vision statement. Careful consideration of the use and application of the tagline must be maintained. It may be used in marketing communications for the National Safety Council and Chapters only. USAGE IN TEXT • DO NOT use quotation marks around the phrase USAGE AS A GRAPHIC ELEMENT • Request EPS graphic file, DO NOT typeset vision statement • Always display in one line, never stack vertically • Use only 100% of PMS 336, black or reversed (white) determined by printed material or web page on which it appears PMS 336 100% Black Reverse or white (on dark backgrounds only) rev. 04.08.13 17
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NSC_Identity_Writing_style-guide - National Safety Council

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