NSC_Identity_Writing_style-guide - National Safety Council

NSC Writing Style Guide
Table of Contents
NSC CORPORATE IDENTITY STYLE GUIDE
• Mission and Branding 2
• Corporate Identity Standards 3-5
• Approved Logo Uses 6-8
• Typefaces 9-10
NSC MARKETING MATERIALS
• Stationery 11-12
• Memos 13
• Email Signature 13
• PowerPoint ® Template 14
NSC BUSINESS UNIT BRANDING GUIDELINES
• Corporate 15-21
• Communications 15-21
• Corporate and Community Partnerships 15-21
• Advocacy 15-21
• International 15-21
• DDC 22-23
• First Aid 24-25
• Membership 26-27
• Off the Job 28-29
• Publications 30-31
• Workplace 32-34
• Campbell 35
NSC WRITING STYLE GUIDE
• National Safety Council Branding 36-40
• Writing Style 40-41
• Word Usage 44-47
• Spelling List of Commonly Used Words 48
• Punctuation and Formatting 48-49
• Official Titles of Key Products and Publications 50-51
• Common Abbreviations and Acronyms 52
• 10 Common Tips for Writing Online 53
CHAPTER STYLE GUIDE
• Logos, Stationery, Trademarks, Writing Style Guide 54-55
• NSC 100 YR Style Guide 56-58
Please use the following as your points of reference for writing style and spelling:
1. National Safety Council Style Guide
2. Associated Press (AP) Stylebook 2009
3. Merriam-Webster’s Collegiate Dictionary, 11th Edition
rev. 04.08.13
iii