NSC_Identity_Writing_style-guide - National Safety Council
NSC_Identity_Writing_style-guide - National Safety Council
NSC_Identity_Writing_style-guide - National Safety Council
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<strong>NSC</strong> <strong>Writing</strong> Style Guide<br />
The trademark symbol () should be used with the following brands to demonstrate intent to own. <strong>NSC</strong> has applied for<br />
trademark registration for these brands.<br />
• DDC<br />
• <strong>NSC</strong> – in it for life (<strong>NSC</strong> is part of the registered product name.)<br />
• Campbell Institute<br />
• HEARTS<br />
• Drive It Home.org <br />
The registered mark or trademark should be in superscript at the end of the name, with no space before it. Punctuation<br />
comes after the ® in all cases. For all other uses except headlines, use the registration or trademark on first reference or<br />
on every webpage or ppt presentation.<br />
• Always use the <strong>NSC</strong> trademark as an adjective, never a noun.<br />
Example: <br />
“at the Green Cross for <strong>Safety</strong> ® dinner” or “with the Green Cross for <strong>Safety</strong> ® medal,”<br />
never just “at the Green Cross for <strong>Safety</strong> ® ”<br />
<strong>National</strong> <strong>Safety</strong> <strong>Council</strong>/<strong>NSC</strong> - the organization<br />
• A registration mark is not needed when the <strong>National</strong> <strong>Safety</strong> <strong>Council</strong> or <strong>NSC</strong> is referring to the entity name or when the<br />
following reference phrases are used:<br />
- “from the <strong>National</strong> Safey <strong>Council</strong>” - “of the <strong>National</strong> <strong>Safety</strong> <strong>Council</strong>”<br />
- “a <strong>National</strong> <strong>Safety</strong> <strong>Council</strong> X” - “Y is a trademark of the <strong>National</strong><br />
<strong>Safety</strong> <strong>Council</strong>”<br />
<strong>NSC</strong> - the branded product or service<br />
• Use “<strong>NSC</strong>” as the brand name before the generic<br />
Example: <br />
<strong>NSC</strong> First Aid or <strong>NSC</strong> Congress & Expo<br />
• Do not combine <strong>National</strong> <strong>Safety</strong> <strong>Council</strong> or <strong>NSC</strong> with another trademarked brand. If it is necessary to identify another<br />
brand’s relationship to <strong>NSC</strong>, rephrase the sentence to split the two brands.<br />
Example:<br />
The Alive at 25 ® program from the <strong>National</strong> <strong>Safety</strong> <strong>Council</strong>, not the <strong>NSC</strong> ® Alive at 25 ® program<br />
<strong>NSC</strong> brands and generics<br />
<strong>NSC</strong> brands must always act as modifiers (with the exception of “<strong>National</strong> <strong>Safety</strong> <strong>Council</strong>” and “<strong>NSC</strong>” when representing<br />
our organization) and be set off from the nouns that they are modifying by a distinction in capitalization, boldface or type<br />
treatments such as italics. Treatment should remain consistent within a document.<br />
Example: The Family <strong>Safety</strong> & Health Employer Resource integrates your safety and wellness<br />
programs to protect your employees where they need it most – beyond the workplace<br />
or<br />
The Family <strong>Safety</strong> & Health employer resource integrates your safety and wellness programs to protect<br />
your employees where they need it most – beyond the workplace.<br />
The first example is a promotional treatment used in ads and collateral; the second is an editorial treatment.<br />
rev. 04.08.13<br />
39