NSC_Identity_Writing_style-guide - National Safety Council

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NSC Writing Style Guide National Safety Council branding National Safety Council / NSC / the Council • National Safety Council on first reference. Use interchangeably with NSC on subsequent references. - When modifying another noun, NSC is preferred, as it is less cumbersome. • Use “the” before “National Safety Council” but not before “NSC” when used as nouns. Examples: - The National Safety Council saves lives… - NSC is the world’s leading safety and health resource. • As modifiers, neither “National Safety Council” nor “NSC” requires “the” except when modifying certain singular nouns. Examples: - There are many benefits to NSC membership. - According to National Safety Council guidelines… - NSC members… - The NSC website… • Subsequent references can also shorten to “the Council.” Always capitalize the “c” in “Council.” • Never use the National Safety Council or NSC in the possessive form. NSC brands: trademark and registered mark usage National Safety Council and NSC are both registered trademarks. When referring to National Safety Council or NSC as an organization or entity, no registered mark (®) is necessary. If either term is used as an adjective defining a product, program or training, the registered mark should be used on first reference in a document and first reference on each page of the website, outside of a headline. Examples: The National Safety Council is the world’s leading safety and health resource. Make defensive driving courses from NSC part of your safety management program. NSC ® First Aid courses give employees… The NSC ® Rising Stars of Safety program recognizes… The National Safety Council also owns a number of other brands. The registered mark (®) should be used on the first reference to each of the following: Alive at 25 ® Family Safety & Health ® (ampersand with space before and after; always in italics) Green Cross for Safety ® (always in italics) Injury Facts ® (always in italics) Journey to Safety Excellence ® making our world safer ® (Do not attach to the NSC logo.) National Safety Month ® NSC SafetyWorks ® 38 OSHA Up to Date ® Robert W. Campbell Award ® Safe Communities America ® Safety+Health ® (plus sign, not an ampersand, with no spaces; always in italics) Safety Agenda for the Nation ® Traffic Safety ® Today’s Supervisor ® rev. 04.08.13
NSC Writing Style Guide The trademark symbol () should be used with the following brands to demonstrate intent to own. NSC has applied for trademark registration for these brands. • DDC • NSC – in it for life (NSC is part of the registered product name.) • Campbell Institute • HEARTS • Drive It Home.org The registered mark or trademark should be in superscript at the end of the name, with no space before it. Punctuation comes after the ® in all cases. For all other uses except headlines, use the registration or trademark on first reference or on every webpage or ppt presentation. • Always use the NSC trademark as an adjective, never a noun. Example: “at the Green Cross for Safety ® dinner” or “with the Green Cross for Safety ® medal,” never just “at the Green Cross for Safety ® ” National Safety Council/NSC - the organization • A registration mark is not needed when the National Safety Council or NSC is referring to the entity name or when the following reference phrases are used: - “from the National Safey Council” - “of the National Safety Council” - “a National Safety Council X” - “Y is a trademark of the National Safety Council” NSC - the branded product or service • Use “NSC” as the brand name before the generic Example: NSC First Aid or NSC Congress & Expo • Do not combine National Safety Council or NSC with another trademarked brand. If it is necessary to identify another brand’s relationship to NSC, rephrase the sentence to split the two brands. Example: The Alive at 25 ® program from the National Safety Council, not the NSC ® Alive at 25 ® program NSC brands and generics NSC brands must always act as modifiers (with the exception of “National Safety Council” and “NSC” when representing our organization) and be set off from the nouns that they are modifying by a distinction in capitalization, boldface or type treatments such as italics. Treatment should remain consistent within a document. Example: The Family Safety & Health Employer Resource integrates your safety and wellness programs to protect your employees where they need it most – beyond the workplace or The Family Safety & Health employer resource integrates your safety and wellness programs to protect your employees where they need it most – beyond the workplace. The first example is a promotional treatment used in ads and collateral; the second is an editorial treatment. rev. 04.08.13 39
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