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APRIL 16, 1962<br />
<strong>1^</strong><br />
"West Side Story" wos chosen as the best picture ot 1961 by the Academy of Motion<br />
Picture Arts and Sciences at the Oscor Night festivities lost Monday (9). A scene from<br />
the picture is shown above. Maximilian Schell, at left, was voted the best actor for his role<br />
in "Judgment at Nuremberg," while Sophia Loren, right, was selected as best actress for<br />
her portrayal in "Two Women " George Chakiris, who was named best supporting octor, and<br />
Rita Moreno, best supporting actress, are shown in the center photo .<br />
on page 4.<br />
Showmanship Campaign<br />
MOTHRA"<br />
Co/umtio<br />
-See Showmandiser Section<br />
NATIONAL EXECUTIVE EDITION<br />
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Oklahoma<br />
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1<br />
after is another example of its great interest<br />
to the mass public.<br />
On the whole, the program this year was wellpaced<br />
and. despite those wh(j criticize the commercials,<br />
they were less intru>ive than in the<br />
past, with the exception of those for a brand ol<br />
tooth paste. The rest of it was in kcejjing with<br />
the aura of glamour generally attached to motion<br />
picture people and an aildefl fillip for the<br />
UDinen viewers.<br />
It has been brought up Ipcfure, liut we would<br />
like to reiterate that there should be more of<br />
the industry doing a good commercial for itself.<br />
True, much is implicit in mere mention of motion<br />
pictures that were nominated and, of course,<br />
for those that emerged as winners in one or<br />
another facet. But what seemed to be greatly<br />
amiss was the lack of some expression on behalf<br />
of the nation's motion picture theatres. Just a<br />
closing reminder that the pictures whose titles<br />
were mentioned would be showing at "your<br />
favorite theatre" is not enough.<br />
Another suggestion that has been made from<br />
time to time concerns inclusion of so many<br />
technical awards. Without doubt, they are<br />
merited, but recognition for the accomplishments<br />
by technicians and others that mav come<br />
under that category are of comparativelv little<br />
interest to the general public. Cognizance of<br />
this fact was demonstrated by having .*ome of<br />
the Oscar presentations made off-camera while<br />
the commercials were on the air. H, in some<br />
way, this could be extended, the air time might<br />
1)(> held to an hour or 90 minutes at most,<br />
instead of over two hours, which, in the East,<br />
has been carrying the program well bevond midnight,<br />
causing many not to tune in. and others<br />
to tune out before it is over.<br />
If this is feasible, it might, as one exhibitor<br />
wrote to us a week before the event and, as others<br />
have done in other years, make possible tlie<br />
filming or taping of the "main event" and making<br />
it available for showing all over the world.<br />
Such a film would have interest for people who<br />
do not watch television (and they are legion)<br />
and it could make a good attraction for theatre<br />
showing, in this country as well as abroad.<br />
Be that, as it may, we think the Oscar showhas<br />
a great value to the industry.<br />
It engenders an<br />
inestimable amount of talk about and interest<br />
in motion pictures generally and, particularlv. in<br />
those pictures tliat spawn a winner for whatever<br />
merit cited. Again, we say, congratulations to<br />
all who had a |>art in the Oscar event this year!<br />
vj&v,^ /yMLiiyi^^
while<br />
WEST SIDE STORY' BEST FILM;<br />
SCHELL. LOREN WIN OSCARS<br />
United Artists Surpasses<br />
Own Record, Winning<br />
Total of 15 Awards<br />
SANTA MONICA—United Artists took<br />
another giant step forward by virtually<br />
sweeping the board in capturing 15 of the<br />
cherished Little Gold Giants at the 34th<br />
Annual Academy Awards Presentations.<br />
Oscar, who gave UA his not always predictable<br />
blessings with 12 of his stalwart<br />
little images in 1961. topped his last year's<br />
performance for UA with a majority sanction<br />
of Academy members.<br />
The distinction this year was that, while<br />
six UA films shared honors in 1961. "The<br />
Apartment" leading the way by garnering<br />
six of the awards, the UA-Mirisch Co.'s<br />
"West Side Story" gathered 11 awards all<br />
unto itself.<br />
Quoting Walter Mlrisch after the<br />
awards: "It's a wonderful night for all of<br />
us associated with the picture."<br />
Audience applause from the 6,000 packed<br />
into the Santa Monica Civic Auditorium<br />
and several thousand occupying stands and<br />
sidewalks outside was unusually strong for<br />
Maximilian Schell and Sophia Loren, as<br />
best actor and actress, "West Side Story"<br />
for best picture, George Chakiris and. notably<br />
Rita Moreno, as best in supporting<br />
roles.<br />
There were few upsets in prior predictions.<br />
Prognosticators were almost unanimously<br />
solid in picking most of the principal<br />
winners. Toss-ups were in the best supporting<br />
and costume designing categories,<br />
odds leaning toward Judy Garland for a<br />
largely sentimental vote and toward an assortment<br />
of co.stume designers, with Piero<br />
Gherardi and Irene Sharaff taking the individual<br />
trophies in those categories for<br />
WSS. though Miss Sharaff was nominated<br />
also for "Flower Drum Song."<br />
Presentation of the Irving Thalberg<br />
Award to Stanley Kramer was exceptionally<br />
popular, with Kramer having to take<br />
extra bows before the prolonged applause<br />
would permit him to speak, and George<br />
Seatons speech in accepting the Jean Hersholt<br />
Humanitarian Award wa.s one of the<br />
ACADEMY I AWARDS '61<br />
Best Picture: "West Side Story," Mirisch Pictures,<br />
Inc., and B&P Enterprises, Inc. United Artists; Robert<br />
Wise, producer.<br />
Best actor: Moximilian Schell in "Judgment ot<br />
Nurefnberg," Stonley Kromer, United Artists.<br />
Best Actress: Sophie Loren in "Two Women,"<br />
Chompion-Les Films Morceou-CocirK»r and Societe<br />
Generole De Cirtemotogrophie Prod., Embassy Pictures.<br />
Best supporting actor: George Cbokiris in "West<br />
Side Story," Mirisch Pictures orxJ B&P Enterprises,<br />
United Artists,<br />
Best supporting actress: Rita Moreno in "West Side<br />
Story," Mirisch Pictures and B&P Enterprises, United<br />
Artists.<br />
Best Director: Robert Wise ond Jerome Robbins for<br />
"West Side Story," Mirisch Pictures ond B&P Enterprises.<br />
United Artists.<br />
Best screenplay based on material from another<br />
medium: "Judgment at Nuremberg," Abby Mann.<br />
Stanley Kramer Production, United Artists.<br />
Best screenplay, written directly for screen: "Splendor<br />
in the Gross," Williom Inge, NBI Production,<br />
Warner Bros.<br />
Best cinematography, black and white picture:<br />
"The Hustler," Gene Shutton, Robert Rossen Production,<br />
20th Century-Fox.<br />
Best cinemotogrophy, color picture: "West Side<br />
Story," Daniel L. Fopp. Mirisch Pictures and B&P<br />
Enterprises. United Artists.<br />
Best art direction, black and white picture: "The<br />
Hustler," Harry Horner; Set decoration. Gene Collohan.<br />
Robert Rossen Production, 20th Century-Fox.<br />
Best ort direction, color picture: West Side Story,"<br />
Boris Leven; Set decoration, Victor Gongelin. Mirisch<br />
Pictures and B&P Enterprises, United Artists.<br />
Best costume design, black and white picture: "La<br />
Dolce Vita," Piero Gherardi. Rioma Fihm Production,<br />
Astor Pictures (Itolian).<br />
Best costume design, color picture: "West Side<br />
Story," Irene Sharaff. Mirisch Pictures and B&P<br />
Enterprises, United Artists.<br />
Best Film editing: "West Side Story," Thomos<br />
Stanford. Mirisch Pictures and B&P Enterprises, United<br />
Artists.<br />
Best scoring, musical picture: "West Side Story,"<br />
Saul Chaplin, Johnny Green, Sid Ramin and Irwin<br />
Kostol. Mirisch Pictures ond B&P Enterprises, United<br />
Artists.<br />
Best scoring, comedy or dramatic picture: "Breokfost<br />
at Tiffany's" Henry Mancini. Jurow-Shepherd<br />
Production, Paramount.<br />
Best song: "Moon River," from "Breokfost at Tiffany's"<br />
music by Henry Mancini, lyrics by Johrvny<br />
Mercer. Jurow-Shepherd Production, Paromour^t.<br />
Best sound: "West Side Story," Todd-AO sound<br />
department; Fred Hynes, sound director; orxJ Somuel<br />
Goldwyn studio sound deportment; Gordon E. Sowyer,<br />
sound director.<br />
Best special effects: "The Gur>s of Navorone," Bill<br />
Warrington, visual effects; John Cox, oudible effects.<br />
Carl Foreman Production, Columbia.<br />
Best<br />
(Sky<br />
documentary<br />
Above and<br />
feature:<br />
Mud<br />
"Le Ciel<br />
Beneath),<br />
et la<br />
Ardennes<br />
Boue,"<br />
Films<br />
ond Michael Arthur Film Productions, Ronk Film<br />
Oistnbotors (French); Arthur Cohn and Rene Lafuite,<br />
producers.<br />
Best documentary short: "Project Hope," Mac-<br />
Monus, John & Adorns, Inc., ExCell-0 Corp.; Fronk P.<br />
Bibos, producer.<br />
Best foreign language film: "Through a Glass<br />
Darkly," A. B. Svensk Filmindustri (Sweden).<br />
William L. Hendricks, director of public relations<br />
for Warners, for "his outstanding potriotic service<br />
in the conception, writing ond production of the<br />
Morine Corps film 'A Force in Readiness' which has<br />
brought so much honor to the Acodemy and the<br />
motion picture industry."<br />
TECHNICAL AND SCIENTIFIC AWARDS<br />
Class I (None)<br />
Class<br />
Sylvofiia Electric Products, for development of a<br />
hand-held high-power photogrophic lighting unit<br />
known OS the Sun Gun Professional.<br />
Jomes Dale, S. Wilson, H. E. Rice, John Rude,<br />
Laurie Atkin, Wodsworth E. Pohl, H. Peasgood and<br />
Technicolor, for o Process of Automatic Selective<br />
Printing.<br />
Twentieth-Fox Research Department, under the<br />
direction of E. I. Sponoble and Herbert E. Bragg, ond<br />
DeLuxe Laboratories, with the assistance of F. D.<br />
Leslie, R. D. Whitmore, A. A. Alden, Endel Pool and<br />
James B. Gordon, for a system of decompressing and<br />
recomposing CinemaScope pictures for conventional<br />
aspect ratios.<br />
Class<br />
Electronics Systems, for on Automatic Light Changing<br />
System for motion picture printers.<br />
Wodsworth E. Pohl and Technicolor Corp., for on<br />
Integroted Sound and Picture Transfer Process.<br />
II<br />
III<br />
Stanley Kramer<br />
George Seaton<br />
best of the evening, with Bob Hoix; cracking<br />
afterward: "I wish somebody had<br />
written me a speech like that when I received<br />
mine!"<br />
While there are mixed reports on the<br />
attitudes of television viewers toward the<br />
program, probably due in part to inter-<br />
ruption by commercials, and the returns<br />
on the size of the TV audience are not yet<br />
in as this is written, the consensus of press<br />
occupying down front seats in the auditorium<br />
was that it was the best in several<br />
years. Viewed entirely from within the<br />
auditorium, it got off to a slow start because<br />
of necessary amenities and traditional<br />
but unnecessary, some thought, orchestral<br />
reprise of Academy Award-winning<br />
hits. But. thereafter, it was extremely<br />
well-paced, dressed, mounted and produced<br />
by Arthur Freed and his staff. The writing,<br />
handled by Hal Kantcr and some of<br />
the best scripters in the business, was compact.<br />
aproi>os. tailored to speakers who did<br />
not come prepared with their own material,<br />
and not only light but frequently funny.<br />
Bob Hope was considered in top form with<br />
some of the best material he has presented<br />
in recent appearances.<br />
The momentary intrusion of a gatecrasher<br />
who walked on stage waving a<br />
pseudo-Oscar and announcing that it was<br />
for Hope, while rudely placing it on the<br />
lectern as Hope stood off toward the wings,<br />
then vanishing back into the audience<br />
mystified all present, who could not figure<br />
whether it was a planned part of the entertainment<br />
or some kind of practical<br />
joke. Hope, in mike, after the incident:<br />
"We don't need Price-Waterhouse. What<br />
we need here is a doorman."<br />
The "live" audience was spared the<br />
commercials, which may have contributed<br />
to the general enjoyment, and there were<br />
'<br />
few "stage waits the commercials<br />
were being seen on the network. Freed and<br />
his associates having foreseen to that and<br />
filled the intervals with presentation of<br />
scientific awards which would not have<br />
been of interest to the general public.<br />
BOXOFFICE April 16. 1962
HONOR TO SPYROS SKOURAS<br />
AT 20TH ANNIVERSARY DINNER<br />
Around 1,000 Leaders From<br />
Industry, Government<br />
Are in Attendance<br />
NEW YORK—In a Rlitteiing tribute, almost<br />
1.000 persons saluted Spyros P.<br />
Skoura^s Thursday evening (12> on the occasion<br />
of his 20 years as president of 20th<br />
Century-Pox. The event, sponsored jointly<br />
by Allied States Ass'n of Motion Picture<br />
Exhibitors and Theatre Owners of America,<br />
was held in tlie grand ballroom of the Hotel<br />
Waldorf-Astoria, with Marshall Fine. Allied<br />
president, and John Stembler, president of<br />
TOA. serving as co-toastmasters.<br />
A resolution, citing Skouras for his accomplishments<br />
and contributions to the industry,<br />
was presented by Fine. Stembler<br />
presented to Skouras a silver inscribed tray.<br />
Then, Pine and Stembler gave Skouras a<br />
check, representing the net proceeds from<br />
the banquet, which will be given to the Will<br />
Rogers Memorial Hospital at Saranac Lake,<br />
N.Y.<br />
Skouras responded with an address of<br />
appreciation.<br />
Following the national anthem. Archbishop<br />
lakovos gave the invocation. Dinner<br />
music consisted of selections from 20th<br />
Century-Fox productions. Fine introduced<br />
Monsignor Thomas Little, who offered a<br />
prayer, and the Allied president then gave<br />
the official welcome and introduced<br />
Stembler who carried on as toastmaster for<br />
the program.<br />
A "This Is Your Life" film was presented.<br />
Terry Saunders sang selections from "The<br />
King and I" and Juanita Hall sang "Bali<br />
Hai" from "South Pacific' '<br />
The entertainment, coordinated by Morton<br />
Sunshine, included such personalities<br />
as Groucho Marx, Alan King, Juanita Hall,<br />
Terry Sauiiders and the Radio City Music<br />
Hall Choras.<br />
MANY FIELDS REPRESENTED<br />
The dais consisted of leaders in government,<br />
exhibition, television, distribution,<br />
and entertainment. Seated at the head<br />
tables were, in addition to Skouras;<br />
Dimitrios Bitsios, Greek Ambassador to<br />
the United Nations: Basil Vitsaxis, Greek<br />
Consul General in New York City: Judge<br />
Samuel Rosenman. board chairman of<br />
20th-Fox: Barney Balaban. president of<br />
Paramount: John Stembler. TOA president:<br />
Marshall Fine. Allied president; Peter<br />
Levathes, head of 20th -Fox production;<br />
Joseph R. Vogel. president of MGM:<br />
Harry Mandel, president of RKO Theatres:<br />
Irving Levin, executive vice-president of<br />
National General Corp.; Leonard Goldenson,<br />
president of American Broadcasting-<br />
Paramount Theatres: Harry Brandt, president<br />
of Brandt Theatres: Irving DoUinger,<br />
Allied coordinator: S. H. Fabian, president<br />
of Stanley Warner: George G. Kerasotes,<br />
TOA: Meyer Levanthal. Allied: Arthur H.<br />
Lockwood. TOA:<br />
Milton London, Allied: Ben Marcus,<br />
Allied: Albert Pickus. TOA: Samuel Pinanski,<br />
TOA; Walter Reade jr., TOA: George<br />
Stern, Allied: Mitchell Wolfson, TOA: Abe<br />
BOXOFFICE April 16, 1962<br />
SPYROS P. SKOURAS<br />
Schneider, president of Columbia Pictui-es:<br />
Richard Walsh, president of lATSE;<br />
Emanuel Frisch. chairman of American<br />
Congress of Exhibitors: Joseph Levine,<br />
president of Embassy Pictures; Sidney<br />
Markley, president of A.C.E. Films: Russell<br />
Downing, president of Radio City Music<br />
Hall; Herman Robbins, board chairman of<br />
National Screen Service; William German,<br />
president of W. J. Gennan, Inc.: A. H.<br />
Blank, retired head of Tri-States Theatres,<br />
Ues Momes:<br />
William C. Michel, executive vice-president<br />
of 20th -Pox: Murray Silverstone,<br />
president of 20th-Pox International: Glenn<br />
Norris, general sales manager of 20th -Fox;<br />
Joseph Moskowitz, vice-president of 20th-<br />
Fox; Charles Einfeld, vice-pre.sident of<br />
20th-Fox: Donald Henderson, secretarytreasurer<br />
of 20th-Fox: Alan Freedman,<br />
president of De Luxe Laboratories: Edmund<br />
Reek, vice-president and general<br />
manager of Movietone News: Otto Koegel,<br />
20th-Fox general counsel; Juanita Hall:<br />
Ina Balin; Pamela Tiffin; Terry Saunders:<br />
E. D. Martin, TOA; Thelma Ritter and Mr.<br />
Ritter: Rabbi Moshay Mann. Actors'<br />
Temple: Right Rev. Msgr. Thomas Little;<br />
Archbishop lakovos: Lauri Peters: Jack<br />
Clark. Allied: Jay Emanuel, publisher<br />
Motion Picture Exhibitors: Don Mersereau,<br />
associate publisher, Boxoffice; Martin<br />
Quigley jr.. editor. Motion Picture Herald;<br />
Abel Green, editor. Variety: Morton Sunshine,<br />
editor. Independent Film Journal;<br />
Mo Wax, publisher. Film Bulletin:<br />
Rita Gam: Julie Newmar: Jack Armstrong.<br />
Allied: Wilbur Snaper. Allied: Sen.<br />
Jacob Javitz: Bette Davis: Alden Smith,<br />
Allied: Sidney Cohen. Allied: Milton Rackmil,<br />
president of Universal Pictures:<br />
Laurence Tisch. president of Loew's Theatres:<br />
Leslie Schwartz. Metropolitan Picture<br />
Theatres Ass'n; Nicolas ReLsini. president<br />
of Cinerama; Groucho Marx: Benjamin<br />
Berger, Allied; Sol Hurok, impresai-io;<br />
Tina Louise and Ernest Stellings. TOA.<br />
The benediction was rendered by Rabbi<br />
Mann.<br />
High Tribute From Exhibition<br />
Following is the resolution presented to Spyros Skouras Thursday night by<br />
Marshall Fine, president of Allied States Ass'n, on behalf of Allied and Theatre<br />
Owners of America:<br />
"A giant among showmen, a Goliath among leaders, and a Samaritan among<br />
legions of friends, you, SPYROS P. SKOURAS, are many fine things to many<br />
people.<br />
"You are a courageous and dynamic executive, who during the 20 years of youi-<br />
Presidency, made Twentieth Century-Fox a film producer and a film distributor of<br />
worldwide importazice and respect.<br />
"You are an aggiessive. determined, and practical scientist who has brought<br />
new spectacular dimensions to our physical screens, and new glamour to our world<br />
of entertainment.<br />
"You are a somxe of inspiration that goes beyond the arena of your own<br />
Company. You have caused exhibitors to be more united, and our industry's public<br />
service to be more meaningful.<br />
"You are the champion of good causes, and your boundless energies have reaped<br />
harvests of benefits for countless charities, diives, our government, and the welfare<br />
of your native Greece and your church.<br />
"You are the Horatio Alger of the Twentieth Centui-y. typifying all that is<br />
traditional in the American success story.<br />
"Thus it is with the sincerest respect, and with warmest admiration that all of<br />
Exhibition takes this opportunity to salute you. our friend, and to express, in this<br />
smaU measure, om- heartfelt affection. May your active years with us number many<br />
more decades, and many more annivei-saries."<br />
THE ALLIED STATES ASSOCIATION<br />
OF MOTION PICTURE EXHIBITORS<br />
THE THEATRE OWNERS OF AMERICA
Skouras' Horatio Alger Career<br />
From Busboy to High Rank in Industry<br />
Is Story of 20th Century-Fox Head<br />
By AL STEEN<br />
NEW YORK—As Spyros Skouras looked<br />
over the sea of approximately 1.000 faces in<br />
the grand ballroom of the Hotel Waldorf<br />
Astoria Thursday evening, it is quite possible<br />
that he recalled a siunmer day in 1910<br />
when he landed in New York from his<br />
native Greece and headed for St. Louis, a<br />
completely unknown boy in a strange land.<br />
Seated on the dais at the testimonial banquet<br />
which was celebrating his 20th year<br />
as president of 20th Century -Fox. Skouras<br />
was far from being a nobody. He was being<br />
hailed by dignitaries in almost every walk<br />
of life, but particularly by those in the industry<br />
to which he had attached himself<br />
when both he and pictures were in the<br />
adole.scent stage.<br />
Skouras' Horatio Alger career has been<br />
printed from time to time, but the so-called<br />
rags-to-riches stories always find a warm<br />
spot in people's hearts. And his merits<br />
repeating.<br />
Not many folks have heard of the Greek<br />
town of Skourohorion but that is where<br />
the 20th-Fox president was born on March<br />
28. 1893. Skouras sidestepped an opportunity<br />
to study in a monastery in order to<br />
join his older brother. Charles, who had<br />
emigrated to the United States a few years<br />
before. And so at the age of 17. Spyros began<br />
the first of countless trans-Atlantic<br />
crossings. He got himself a job as a busboy<br />
in the Planters Hotel in St. Louis but he<br />
was quite .sui-e that he didn't want to make<br />
tray-carrying a career. Four years later.<br />
he. Charles and George, who. meanwhile.<br />
had come over from Greece, pooled their<br />
savings and bought a controlling interest<br />
in the Olympia Theatre in St. Louis, a<br />
1.200-seat theatre. Shortly thereafter, they<br />
bought an interest in the Lafayette Theatre<br />
and by the end of 1914 had acquired<br />
the Pageant Theatre.<br />
The United States entered World War I<br />
in April 1917. In October. Spyros enlisted<br />
in the newly organized Air Corps but the<br />
war ended before he had completed his<br />
flight training and he was discharged in<br />
1919. He returned to St. Louis and rejoined<br />
his brothers in the operation of theatres.<br />
Seven years later, they controlled 37<br />
Milton H. London Speaks<br />
In Four States in Week<br />
DETROIT—Milton H. London, executive<br />
director of National Allied, was in four<br />
states last week for meetings and speeches<br />
On Monday i9i he spoke at a one-day convention<br />
of North Central Allied at Minneapolis:<br />
Tuesday, he conferred with exhibitor<br />
leaders in Chicago: Wednesday, he<br />
spoke at the conference in Grand Rapids of<br />
the National Federation of Motion Picture<br />
Councils: Thursday, he was in New York<br />
for sessions w-ith TESMA-TEDA officers on<br />
the Industry tradeshow to be held in Cleveland<br />
next winter, and to attend the Spyros<br />
Skouras dinner that night, and Friday,<br />
conferences with exhibitor leaders in New-<br />
York.<br />
theatres. During the next two years, the<br />
Skouras houses were sold to Warner Bros,<br />
and. in 1929. Spyros was named general<br />
manager of the Warner circuit. In 1931. he<br />
left to head up the Paramount theatres.<br />
Later, he became head of the Wesco Corp..<br />
a holding company in which all of 20th<br />
Century-Fox theatre interests were<br />
merged. By 1942. the year he was elected<br />
pre.sident of 20th-Fox. following the death<br />
of Sidney R. Kent, the company controlled<br />
564 theatres.<br />
Skouras" career from then on is well<br />
known, but his many activities sometimes<br />
get lost in the minds of people becau.se of<br />
the extensivene.ss of their scope. He long<br />
has been head of the film industry's Red<br />
Cross division and headed the Greek War<br />
Relief Ass'n throughout the last war. He is<br />
vice-chairman of the American Museum of<br />
Immigration and is chairman of the National<br />
Committee on Immigration and<br />
Citizenship. Throughout the years. Skouras<br />
has been active in the work of the National<br />
Conference of Christians and Jews and is<br />
chairman of the Extension Committee of<br />
the World Brotherhood Movement. Other<br />
organizations with which he is active are<br />
United Jewish Appeal. Alfred E. Smith<br />
Memorial Foundation. National Foundation<br />
for Infantile Paralysis. American<br />
Heart Fund. National Fund of Medical<br />
Education. National Arthritis Research<br />
Foundation, Jewish Federation Appeal.<br />
Cardinal's Committee of the Laity for<br />
Catholic Charities. American Fund for<br />
Israel Institutions. Greater New York<br />
Fund, Visiting Nurse Service, Girl Scout<br />
Council and many others.<br />
During the Truman administration.<br />
Skouras was appointed a member of the<br />
National Committee of the Emergency<br />
Food Collection for the United Nations Relief<br />
and Rehabilitation.<br />
While working as a busboy in St. Louis.<br />
Skouras studied English and business<br />
methods at a commercial college. Also<br />
w'hile there, he met and married Saroula<br />
Bruiglia. of Italian-American parentage,<br />
and they have four children: Daphne.<br />
Diana. Spyros jr. and Plato, and 13 grandchildren.<br />
National Screen Service<br />
Mails Drive-in Booklet<br />
NEW YORK—National Screen Service<br />
lias issued its 1962 Drive-In Trailer Directory,<br />
a 16-page book of selling ideas.<br />
Among the features are a personalized<br />
feature presentation leader and matching<br />
coming attraction leaders, date strips,<br />
snack bar sales items and other material<br />
that exhibitors can utilize.<br />
Among the innovations is a suggestion<br />
for a game called "Drive-in Poker," which<br />
is played by selecting a line of cars and providing<br />
a jackpot prize to the car carrying<br />
liceiise plates whose nunrbers repre<br />
sent the highest poker hand.<br />
The catalog also carries an assortment<br />
of plasti-cloth pennants.<br />
Ely Landau to Embark<br />
On Big Film Program<br />
NEW YORK—Ely A. Landau, whose film<br />
version of Eugene O'Neill's "Long Day's<br />
Journey Into Night" has been selected to<br />
represent the United States at the Cannes<br />
Film Festival, is going into film production<br />
on a large scale, he told his guests at a<br />
press luncheon here Wednesday 'ID. Landau<br />
said he had mapped out a program of<br />
approximately ten pictures w^hich will be<br />
made largely in New York but anywhere<br />
required by a story's locale.<br />
Landau, former chairman of the board<br />
of National Telefilm Associates, took his<br />
first leap into film production with the<br />
O'Neill play, which was shot on a 37-day<br />
schedule in New York on a budget of $400.-<br />
000. Sidney Lumet directed w'ith a cast<br />
headed by Katharine Hepburn, Sir Ralph<br />
Richardson, Jason Robards jr.. Dean Stockwell<br />
and Jeanne Barr.<br />
No distribution deal has been set for<br />
the picture and Landau said he was in no<br />
hurry to make a deal. He said he might<br />
even handle the distribution himself without<br />
any major tieup.<br />
Other entries at Cannes from the United<br />
States will be Otto Preminger's "Advise<br />
and Consent." MGM's "All Fall Down"<br />
and Pathe-America's "Out of the Tiger's<br />
Mouth."<br />
Harold Rand Will Direct<br />
Publicity for Embassy<br />
NEW YORK—Harold Rand, who has<br />
been named director of publicity for<br />
Embassy Pictures<br />
Corp., will take over<br />
his new post on April<br />
23. He is withdrawing<br />
from active participation<br />
in Blank-<br />
R a n d Associates,<br />
public relations firni,<br />
to accept the post,<br />
replacing M o r t<br />
Nathanson.<br />
Rand formerly was<br />
publicity manager of<br />
Paramount. He also<br />
Harold Rand<br />
held a similar post<br />
with Buena 'Vista and for several years<br />
was in the publicity department of 20th<br />
Century-Fox.<br />
Mort Nathanson Joins<br />
Myer Beck Organization<br />
NEW YORK—Mort Nathanson. recently<br />
with Embassy Pictures and. before that,<br />
publicity director of United Artists Corp.,<br />
has joined the Myer P. Beck organization<br />
to head the recently developed international<br />
operations department.<br />
Nathanson will headquarter in New York<br />
and be responsible for the sales, advertising<br />
and publicity activities of both the motion<br />
picture and the recently acquired technical<br />
accounts.<br />
Para. Tax Expert Dies<br />
NEW YORK— James Greenleaf. 48. head<br />
of the lax department of Paramount Pictures,<br />
died here April 8 following a prolonged<br />
illness. His wife and two daughters<br />
survive.<br />
BOXOFFICE :: April 16, 1962
Metro-Goldwyn-Mayer<br />
in<br />
association with<br />
Seven Arts Productions<br />
will present in June<br />
the long awaited<br />
James B.<br />
Harris and<br />
Stanley Kubrick's<br />
LITA<br />
METRO-GOLDWYN-MAYER presents in association with SEVEN ARTS PRODUCTIONS JAMES B. HARRIS and S'<br />
FETER SELLERS'Quilty" And introducing SUE LYON-Lo,i,a" Directed bySTANLEY KU BRICK Screenplay byV
FOR PERSONS OVER 18 YEARS OF AGE<br />
KsLOLI I A ..JAMES MASON SHELLEY WINTERS<br />
•<br />
\UV based on his novel "Lolita" Produced by JAM to D. HAKKIo Music composed a"cl conducled by Nelson Riddle<br />
Lolila Theme b/ Bob Hams<br />
Soundtrack Recording<br />
on MGM Records<br />
•<br />
Approved by the Production<br />
Original<br />
Code Administration
Portland<br />
Oklahoma<br />
MCA May Submit Offer for Merger<br />
With Decca, Universal 'Any Day<br />
NEW YORK—The much discussed report<br />
nf a passible merger of MCA. Inc., and<br />
Decca Records and<br />
its subsidiary. Uni-<br />
f.-<br />
.JSr^ JM^U<br />
\cisal Pictures, rests<br />
Willi a firm offer by<br />
MCA. according to<br />
Milton R a c k m i 1,<br />
president of both<br />
Decca and Universal.<br />
And that offer may<br />
be submitted "any<br />
day." Rackmil told<br />
stockholders of both<br />
Universal and Decca,<br />
MUton Rackmil «t separate meetings,<br />
here Tuesday (10 1.<br />
The following statement was made by<br />
Rackmil at each of the meetings:<br />
"I want to tell you of the developments<br />
in my talks with MCA.<br />
TALKS STARTED LAST FALL<br />
"On and off since the late fall, conversations<br />
were had with MCA and what began<br />
with possible production and distribution<br />
arrangements led into discussions<br />
looking to a closer tieup of that company<br />
with Decca and its subsidiary companies.<br />
It became increasingly evident that, since<br />
the activities of the respective companies<br />
are not competitive, their integration<br />
would be highly beneficial to each of the<br />
operating companies. There would be no<br />
overlapping. Instead, there could and<br />
would be greater development and use of<br />
talent and personnel in all phases of<br />
phonograph record, motion picture and<br />
television production and distribution.<br />
"There are various possibilities, one ol<br />
which is an exchange of MCA stock for<br />
Decca stock. That is where we are now.<br />
The next step is for MCA to submit it.s<br />
offer. When that will take place I cannot<br />
say. My guess is that it is imminent and<br />
may be any day."<br />
At both the Decca and Universal stockholders<br />
meetings. Rackmil declined tn<br />
elaborate further on the proposed deal,<br />
stating that he could say nothing or make<br />
any kind of predictions until MCA came<br />
up with an offer. Although he was pressed<br />
on all sides by shareholders, Rackmil<br />
could not, and would not. comment on what<br />
the beneficial effects might be.<br />
ONE CRITICAL STOCKHOLDER<br />
The one dissident note of the meeting<br />
was rendered by a Buffalo, N.Y.. stockholder.<br />
Aldo Sand, who was critical of<br />
management in regard to certain phases of<br />
operations. Sand indicated, too, that if the<br />
MCA-Decca-Universal merger, if it should<br />
happen, should not give equality of treatment<br />
to Universal stockholders, he would<br />
bring suit. When he mentioned possible<br />
court action, Rackmil thereafter declined<br />
to answer any questions asked by Sand.<br />
Rackmil told the Universal shareholders<br />
that the company's net for the first halt<br />
of the fi.scal year would be about $3,400,000.<br />
compared with $1,837,000 for the same<br />
period a year ago.<br />
In answer to a question regarding<br />
"Spartacus," Rackmil said the pictiu-e had<br />
earned $14,000,000 in film rentals to date<br />
and that the sui-face had barely been<br />
scratched. He said the film would be amortized<br />
by the end of this year and predicted<br />
it would be one of the biggest grossing<br />
pictures of all time.<br />
In regard to the sale of product to television,<br />
Rackmil said no deal had been<br />
concluded because no acceptable offer had<br />
been made.<br />
The stockholders re-elected all directors.<br />
The late John J. O'Connor, who died three<br />
weeks ago, was not replaced, but Rackmil<br />
said a successor would be selected at the<br />
next meeting of the board. Re-elected to<br />
the board were Preston Davie, Albert A.<br />
Garthwaite, Budd Rogers, Harold I.<br />
Thorpe, Samuel 'Vallance and Rackmil.<br />
Represented at the meeting were 855,819<br />
shares of stock.<br />
The Decca stockholders were told that<br />
the first quarter, ended March 30, was the<br />
most profitable in the history of the company<br />
which earned $2,137,000, or $1.65 per<br />
share, compared with $963,815, or 75 cents<br />
a share, in the corresponding period of the<br />
New Sales Cabinet for<br />
preceding year. Rackmil said the prospects<br />
for the year were very bright and he estimated<br />
that it would be "Decca's biggest<br />
year."<br />
A proposal by Lewis and John Gilbert,<br />
stockholders, to adopt cumulative voting<br />
in the election of directors was voted down<br />
by the stockholders by a vote of 842,660<br />
shares against and 41.432 shares in favor<br />
of the recommendation.<br />
The Decca directors were re-elected;<br />
namely. Leonard Schneider, Martin P<br />
Salkin. Albert Garthwaite, Harold I.<br />
Thorpe, Samuel "Vallance and Rackmil.<br />
NGC Names Dick Conley<br />
Merchandising Head<br />
LOS ANGELES—Dick Conley was set by<br />
National General Coi-p. to head the newly<br />
created post of mejxhandising specialist<br />
under which he will explore new areas of<br />
merchandising and vending.<br />
Conley leaves his position as city manager<br />
at the Fox Theatre in Billings, Mont.,<br />
to assume his new job under Robert W.<br />
Selig, theatre operations vice-president.<br />
Ed Doty replaces Conley in Billings, with<br />
Dale Kutterer replacing Doty as city manager<br />
in Pocatello, Idaho, and Ronald P.<br />
Hamian stepping into Kutterer's post as<br />
manager of the Academy, Provo. Utah.<br />
Paramount<br />
From left to right: Edmund DeBerry, Hugh Owen, Howard Minsky, Jerome<br />
I'ickman and Tom Bridge.<br />
NEW YORK—Major executive assignments<br />
for Paramount Distributing Corp.<br />
sales and administrative activities, both in<br />
the office and in the field, have been announced<br />
by Jerome Pickman. vice-president<br />
and domestic general sales manager.<br />
The changes are effective immediately.<br />
Tom W. Bridge, recently appointed assistant<br />
domestic general sales manager,<br />
will assist Pickman in the overall supervision<br />
of the domestic sales organization.<br />
Hugh Owen will function as eastern sales<br />
manager and Howard Minsky will serve as<br />
western sales manager. Each will have 14<br />
offices under his wing. Minsky also will be<br />
responsible for Paramount's Canadian distribution,<br />
which is handled through Affiliated<br />
Pictures.<br />
Edmund C. DeB3rry, who will serve as<br />
circuit sales manager, handling the national<br />
circuits operating out of New York,<br />
formerly was executive assi-stant to Owen.<br />
The branches under Owen's supervision<br />
are: New York. Boston. Buffalo cAlbanyi.<br />
Cincinnati, Cleveland, New Haven. Philadelphia.<br />
Pittsburgh. Washington. Atlanta.<br />
Charlotte, Jacksonville, Memphis and New<br />
Orleans. Minsky will supervi.se Chicago.<br />
Detroit, Indianapolis. Milwaukee. Minneapolis,<br />
Dallas City), Des<br />
I<br />
Moines, Kan.sas City. St. Louis. Los Angeles,<br />
Denver. Salt Lake City, San Francisco and<br />
i<br />
Seattle i. Jerry Limata will assist<br />
Owen, and Jack Perley will assist Minsky.<br />
10 BOXOFFICE April 16, 1962
'Problem Parents' Scored<br />
By Mrs. Twyman in Mich.<br />
GRAND RAPIDS, MICH —A strong<br />
position<br />
against government censorship and<br />
legal classification was taken by Mrs. Margaret<br />
Twyman, director of community relations,<br />
in an address to the Federation of<br />
Motion Picture Councils in the Pantlind<br />
Hotel here Wednesday (UK<br />
Mrs. Twyman said the motion picture<br />
Industry was faced with a new problem<br />
which might be termed "problem parents."<br />
She said such parents were those who<br />
would not make the necessary effort to determine<br />
from reliable sources which pictures<br />
were playing at the local theatre and<br />
to decide for themselves, based on available<br />
information, whether or not they wanted<br />
their children to see a given picture.<br />
"Certainly we want suitable films for the<br />
mature mind as well as film for the entire<br />
family," Mrs. Twyman said. "Parents must<br />
make the effort to select films for their<br />
children. There need be no embarrassment<br />
or disappointment on the part of any parent<br />
willing to accept his responsibility<br />
in this area."<br />
Another speaker on the program was<br />
Taylor Mills, public relations director of<br />
the MPAA, who discussed motion picture<br />
advertising and the Advertising Code. He<br />
stressed the fact that today's film advertising<br />
must be factual as well as developing<br />
the desire to see the pictm-e.<br />
Mills said that because many films today<br />
were designated for a mature audience, it<br />
was imperative that the advertising be directed<br />
especially to that audience. He said<br />
every reader of film advertising should be<br />
reasonably certain concerning the type of<br />
picture offered, thus allowing the reader to<br />
make up his mind as to whether he wanted<br />
to invest in this entertainment. The most<br />
effective advertising is that which arrests<br />
the attention and creates a desire to see<br />
a picture, he said.<br />
MPC Federation Award<br />
Goes to 'Parent Trap'<br />
GRAND RAPIDS, MICH.—Walt Disney's<br />
"The Parent Trap" was awarded the Federation<br />
of Motion Picture Councils citation as<br />
the best family picture of the year at the<br />
concluding banquet of the federation's twoday<br />
conference here Wednesday and<br />
Thursday ill, 12).<br />
Tlie award was accepted, in behalf of<br />
Disney, by Frank Jones, Buena 'Vista manager<br />
at Detroit. Disney won the same<br />
award last year for "Pollyanna."<br />
A special award went to Spyros Skouras,<br />
president of 20th Centuo'-Fox. It was accepted<br />
by Sol Gordon, publicity and advertising<br />
director of the 20th-Pox Chicago<br />
office.<br />
Over 300 representatives of motion picture<br />
councils in the nation attended the<br />
conference at the Hotel Pantlind. A highlight<br />
was a panel on "Previewer—Critic<br />
or Censor?" with preview chairmen of ten<br />
different councils participating. It was<br />
moderated by Mrs. S. Juhan Colyer, federation<br />
preview chairman and evaluator of<br />
the Green Sheet.<br />
Representing the industry at the conference<br />
were Milton H. London, executive<br />
director of National Allied; Alden Smith,<br />
Cooperative Theatres of Michigan, and<br />
Margaret Twyman, director of community<br />
relations for the MPAA.<br />
Georgia High Court Rules<br />
Against Censor Board<br />
ATLANTA — The end of the city of<br />
Atlanta's movie censorship laws was<br />
marked Saturday i7) when the Georgia<br />
supreme coui-t in a 6-1 majority declared<br />
them to be in violation of the state constitution.<br />
Georgia's highest court's hLstoric<br />
action as good as put the Altanta Board of<br />
Censors out of business who had heretofore<br />
required all movies to be shown in the<br />
metropolitan area to first have their<br />
approval.<br />
MANY PRECEDENTS CITED<br />
The court, in handing down its<br />
decision,<br />
said, "The chapter and ordinance which<br />
provide for city pei-mits as prerequisites to<br />
exhibiting any picture offend the constitution<br />
and are void."<br />
Only one of the seven justices cast a dissenting<br />
vote. Justice Thomas S. Candler.<br />
Justices Carleton Mobley and Joseph Quillian<br />
concurred "specially" meaning more<br />
can be expected from them on this subject<br />
a little later.<br />
Chief Justice W. H. Duckworth, who<br />
wrote the 6-1 majority opinion, cited a<br />
large number of legal precedents which<br />
supported the Georgia court's view that<br />
there is no merit in the attack on the censorship<br />
laws "upwn the ground that 'forbidding<br />
the showing of any picture without its<br />
having been approved by the censor offends<br />
the U.S. Constitution.' The court held<br />
that the city's censorsliip laws in its<br />
charter and ordinances violated the<br />
Georgia constitution, and not the U.S.<br />
Constitution." Justice Duckworth said,<br />
"The chai-ter and ordinance provision, requiring<br />
uispection of the protected pictures,<br />
and also requiring a permit from the<br />
city authorities before any picture can be<br />
exhibited in the theatre, violates the state<br />
constitution. The words of the constitution<br />
reading, 'no law shall ever be passed to cm--<br />
tail or restrain,' are irreconcilable with any<br />
law, including a city ordinance, that does<br />
curtail or restrain."<br />
APPEAL LAST DECEMBER<br />
The constitutional attack on the censorship<br />
laws here went to the supreme couit<br />
last December on an appeal from the Fulton<br />
superior court. The plaintiff in the<br />
court action, K. Gordon Murray Productions,<br />
Inc., a motion picture distributing<br />
firm, sought in superior coui-t to enjoin<br />
the city censors from preventing the showing<br />
of the films, "Wasted Lives" and "The<br />
Birth of Twins," and to have declared unconstitutional<br />
the city censorship laws.<br />
Fulton Judge Ralph Pharr upheld the city<br />
demurrers in December, and the K. Gordon<br />
Murray Productions began its appeal to the<br />
higher court. The company argued that<br />
the ordinance failed to set up any standards<br />
for censorship, "but permits the<br />
Board of Censors to arbitrarily ban or permit<br />
the showing of any film for any<br />
reasons." They also charged that the<br />
ordinance allowed the Board of Censors to<br />
act as "judge and prosecutor and did not<br />
establish any safeguards to prevent the<br />
Board from acting arbitrarily."<br />
The state supreme court commented on<br />
the opinion and its "far-reaching" implications<br />
resulting from its decision, saying,<br />
As individual citizens, we hate to see the<br />
vouth of this state subjected to all the evil<br />
influence that obscene pictures might exert<br />
uijon them. But as trusted judges, we have<br />
no alternative to saying, thus sayeth the<br />
Constitution, and we cheerfully obey."<br />
Justice Candler, who cast the one dissenting<br />
vote, said that "freedom of speech is<br />
not an ab.solute right under the state or<br />
U.S. Constitution, and that freedom of<br />
.speech does not preclude a municipality<br />
from protecting its people against the<br />
dangers resulting from public display of<br />
obscene or licentious pictures or any pictures<br />
which might adversely affect the<br />
peace, health, morals and good order."<br />
Atlanta's movie censor, Mrs. Christine<br />
Gilliam, has had nothing to say, or at least<br />
for the present, on the ruling made by the<br />
state supreme court. No longer will Mrs.<br />
Gilliam be authorized by city laws to determine<br />
what movies will be shown in the<br />
city of Atlanta, unless the Georgia supreme<br />
court's ruling can be overruled by the U.S.<br />
Supreme Court by an appeal. This still remains<br />
a possibility. Aubrey Milam, oldest<br />
veteran board member, having served 24<br />
years, said, "a moderate degree of censorship<br />
is needed, especially for younger people.<br />
An awful lot of obscenity creeps into<br />
things today." Milam cited foreign fUms,<br />
with emphasis on those made in France.<br />
"I think the board has done a good job.<br />
We're still going to keep watch on the<br />
pictures."<br />
Montcloir, N. J., Approves<br />
Ban on "Indecent' Films<br />
MONTCLAIR, N.J.—The city commission<br />
has approved a ban on the showing of<br />
motion pictures which are deemed "indecent,<br />
lewd and obscene."<br />
In a 3-2 vote, the board of commissioners<br />
declared that any citizen has the right to<br />
take action against films that fall into that<br />
category. Under provisions of the law, any<br />
citizen can sign a complaint against the<br />
theatre showiiig the "obscene" film and<br />
have it temporarily banned, pending court<br />
action.<br />
The adoption of the ban followed the<br />
controversy last month over the exhibition<br />
of the film, "Les Liaisons Dangereuses," a<br />
French motion picture, which was at the<br />
Bellevue Theatre.<br />
The censorship bill was advanced by<br />
Angelo J. Fortunato, city public safety director,<br />
and received the endorsement of<br />
mayor Harold Osborne and commissioner<br />
Howard Brundage. Opposing it were commissioners<br />
Robert G. Hooke and Robert<br />
Miller.<br />
Some 600 citizens attended the board's<br />
meeting in the Hillside High School. A<br />
show of hands at the session indicated<br />
about 400 of those in attendance were in<br />
favor of adoption of the ban.<br />
After police confiscated the French film,<br />
Astor Pictures of New York chartered buses<br />
to take local residents to New York so they<br />
could see the movie for free.<br />
BOXOFFICE April 16, 1962 11
Universal celebrates its Gold
idLniversary ivith the June<br />
e<br />
its July national release!<br />
ANNIVERSARY<br />
Unmrsal<br />
Jntematipnal<br />
DORIS DAY<br />
UCH<br />
INK"<br />
Sastman COLOR<br />
UDREY MEADOWS<br />
jkTE MONASTER • Directed by DELBERT MANN<br />
Isutive Producer ROBERT ARTHUR<br />
I'oduction • A Universal -International Release<br />
An adult<br />
sophisticated<br />
comedy/
Modernized Sales Methods Urged<br />
At North Central Allied Convention<br />
MI>fNEAPOLIS—The one sure way to<br />
improve theatre attendance is for all theatre<br />
operators to "wake up" and modernize<br />
the merchandising of their screen product<br />
and put their showhouses in the best iwssible<br />
shape.<br />
This was the message voiced by Ben<br />
Marcus, chairman of the board of National<br />
Allied, and Milton London, president, at<br />
the one-day reorganization convention of<br />
North Central Allied here Monday (<br />
Martin Lebedoff, the pro tern president<br />
since the recent reactivation of the North<br />
Central unit, was continued in that post,<br />
and Ben Berger. pro tem chaii-man of the<br />
board, also was continued.<br />
Marcus, owner of a large and prosperous<br />
9 )<br />
.<br />
theatre chain in Wisconsin and successful<br />
in other commercial enterprises, told how<br />
new and up-to-date merchandising of pictures,<br />
plus other innovations, had lifted the<br />
Marcus circuit grosses substantially. Even<br />
his theatres in six small towns, which had<br />
been in a patronage "sinking spell," have<br />
been brought back almost to an "easy<br />
street." he said.<br />
AWAKEN' TO PROPER METHODS<br />
London, who also is president of Allied<br />
of Michigan, spoke optimistically of future<br />
exhibition through an "awakening" of exhibitors<br />
to proper operating methods. This.<br />
he said, is now under way and is bringing<br />
attendance to higher levels.<br />
Marcus made evident that he believes<br />
that almost any theatre anywhere can be<br />
operated profitably if his "Marcus Plan"<br />
methods are followed. London pointed to<br />
gains in indoor theatre construction<br />
throughout the nation as indication of the<br />
improved motion picture outlook.<br />
The National Allied leaders agreed that<br />
serious trade problems remain, but they<br />
were confident of their eventual solution.<br />
In fact, there was a noticeable lack of the<br />
verbal brickbats aimed at film companies<br />
common at North Central Allied meetings<br />
in the past. Even the talks of Lebedoff and<br />
Berger were mild and practically free of<br />
denunciation, although they have announced<br />
they'll fight tooth and toenail to<br />
halt "the killing off" of small-town and<br />
subsequent run exhibitors by distributors.<br />
CRITICIZE DISTRIBUTION<br />
The reactivated NCA did criticize distribution<br />
practices in a resolution which<br />
called on the board to "initiate a program<br />
of legal or other action to ensure that all<br />
film product be made available to every<br />
theatre in this territory, regardless of size,<br />
on the basis of ability to pay." The resolution<br />
asserted that the small theatre "cannot<br />
survive under the present selling<br />
fjolicies."<br />
Another resolution committed the North<br />
Central unit to affiliate with National<br />
Allied.<br />
Lee Loevlnger, U.S. assistant attorney<br />
general in charge of the Department of<br />
Justice's antitrust division, devoted nearly<br />
his entire luncheon talk to an explanation<br />
of antitrust laws and the Consent decrees.<br />
"I have no pat answers for your problems<br />
concerning clearance, competitive bidding<br />
and other such trade matters," said<br />
Loevinger. "If the old answers no longer<br />
fill the bill it's because of what population<br />
and other changes, television and the like,<br />
are doing and how this affects exhibition.<br />
You fellows must find new answers."<br />
Loevinger did get into the matter of<br />
competition among exhibitors and how this<br />
enters into antitrust laws consideration. He<br />
told of small exhibitors operating unprofitable<br />
theatres and requesting the<br />
antitrust division's consent to sell out to<br />
large chains.<br />
SEEK NEW MEANS<br />
Later President Lebedoff, a friend of<br />
Loevinger, a former Twin Cities resident,<br />
commented: "The U.S. assistant attorney<br />
general told us not to look to past fonnulas<br />
as metliods of correcting present day injustices<br />
toward us. of which the distributors<br />
ai-e guilty. We know now that we<br />
must resort to new and different means.<br />
And that's just what we propose to do."<br />
Both Lebedoff and Berger have been<br />
making no bones of the fact that they have<br />
disapproved of National Allied president<br />
Marshall Pine's policy of peaceful coexistence<br />
with the film companies, but they<br />
invited Fine to speak at the convention.<br />
However, the National Allied chief was unable<br />
to come because of "personal reasons."<br />
as explained by President Lebedoff.<br />
On Berger's part, the former stonny<br />
petrel of Allied paid high praise to the<br />
present youth-directed Allied States and<br />
said he's "happy" with the parent body.<br />
Berger insisted that top motion pictures<br />
must be sold on abUity to pay terms "so<br />
that movies can continue to be the mass<br />
entertainment that we want them to."<br />
"We can thwart the film companies that<br />
refuse to sell their films on the ability to<br />
pay basis only by organization."<br />
FILM COSTS ARE TROUBLE<br />
Lebedoff expressed the opinion that "all<br />
om- troubles add up to film costs." He<br />
declared "thousands of theatres in the U.S.<br />
are being closed because distributors have<br />
been so unreasonable in their rental demands."<br />
London, in his address, expressed the<br />
view that the principal reason for many<br />
exhibitor woes is that they've been<br />
asleep.<br />
"But now exhibitors are starting to<br />
wake up." said London. "As a result of<br />
this 'awakening.' evidenced by the adoption<br />
of new kinds of effective showmanship and<br />
presentations. I feel sure people will come<br />
back to the theatres. As a matter of fact<br />
they're already starting to do so."<br />
In addition to Lebedoff and Berger,<br />
other officers elected, all of them on the<br />
slate prepared by the temporary board of<br />
directors, were as follows: first vicepresident,<br />
Lowell Smoots, Little Palls,<br />
Minn.; second vice-president, Ray 'Von der<br />
Haar, Alexandria, Minn.: secretary. Ward<br />
Nichols. Wahpeton. N.D.: treasurer. Paul<br />
Mans, Minneapolis, and executive vicepresident<br />
and general counsel. Stanley D.<br />
Kane. Golden Valley, Minn., a post that<br />
Kane held with the previous NCA.<br />
Board of directors chosen were Al<br />
Bergmann. Ashland. Wis.; John Brandenhoff.<br />
Fairmont. Minn.; Don Buckley, Redwood<br />
Falls; Edward Fredine, Cloquet; Al<br />
Fritz. Watertown. S.D.; S. E. Heller.<br />
Minneapolis: Gay Hower, Worthington;<br />
Jake Musich. West Duluth; E. O. Olson.<br />
Northfield; Ernest Peaslee. Stillwater;<br />
James Randgaard, Staples: John Lehr,<br />
Pine River; Jack Wright, Minneapolis;<br />
Howard Gould, Glencoe, and Sidney Volk,<br />
Mimieapolis.<br />
Most of those who will serve the ensuing<br />
year as officers and directors are veteran<br />
exhibitors who were active and served in<br />
similar capacities in the former NCA.<br />
The convention attendance of less than<br />
100 was blamed on the weather. On the day<br />
before the meeting there had been another<br />
bad snowstorm and steep temp>erature<br />
drop.<br />
Aldrich. Lombardo Settle<br />
Dispute Over 'Sodom'<br />
ROME—The long-standing legal<br />
controversy<br />
between Robert Aldrich, director of<br />
the Titanus Film production, "The Last<br />
Days of Sodom and Gomorrah," and Goffredo<br />
Lombardo, producer of the multimillion<br />
dollar spectacle, has been "cordially<br />
settled," according to joint announcement<br />
by both parties.<br />
Aldrich and Lombardo will now execute<br />
their original plans, suspended when the<br />
"Sodom" despite arose, to make a second<br />
Titanus-Aldrich picture to be "a mammoth<br />
spectacle based on a story by Aidrich<br />
to be produced by Titanus in 1963-64."<br />
Aldrich left for London, following the<br />
settlement of the dispute, to accept Lombardo's<br />
invitation to see the completed<br />
film at a screening. After a personal discussion,<br />
the two agreed on the cut of the<br />
film which was satisfactory to both. At<br />
Lombardo's request. Aldrich agreed to remain<br />
in consultation with him until delivery<br />
of the answer print of "Sodom" is<br />
made. Aldrich will later go to Rome, before<br />
returning to the U. S.<br />
Michael Curtiz Is Dead;<br />
Directed Many WB Films<br />
HOLLYWOOD—Motion picture director<br />
Michael Cui'tiz died April 10 at the age of<br />
72. following a long bout with cancer. The<br />
end came for the Hungarian-born Curtiz<br />
in his North Hollywood apartment, with his<br />
wife of 30 years, screenwTiter Bess Meredyth,<br />
at his bedside.<br />
Barn in Budapest on Christmas Eve in<br />
1889, Curtiz was already a noted European<br />
director when he met Harry Warner, who<br />
signed him to come to Hollywood in 1920.<br />
He ultimately spent more than 20 years<br />
in a successful association with Warner<br />
Bros. Studios, where he made such films<br />
as "Captain Blood," "Charge of the Light<br />
Brigade," "Kid Galahad." "Angels With<br />
Dirty Faces." "Robin Hood." "Dodge City,"<br />
"Virginia City," and "Mildred Pierce."<br />
The Academy of Motion Picture Arts and<br />
Sciences bestowed an Oscar on Curtiz in<br />
1943 for "Casablanca," which also won its<br />
star Humphrey Bogart. a statuette. His<br />
"This Is the Army" reportedly grossed more<br />
than $8 million dollars, a figure topped at<br />
the time only by "Gone With the Wind."<br />
A daughter by another marriage, and a<br />
stepson also survive. Funeral services were<br />
held in the Church of the Recessional.<br />
Forest Lawn.<br />
14 BOXOFHCE :: April 16. 1962
. . See<br />
. .<br />
20th-Fox Reports '61<br />
Loss of $22,532,084<br />
NEW YORK—Twentieth Century-Fox<br />
Film Corp. has reported a loss from operations<br />
of $$22,532,084 for the 52 weeks<br />
ended December 30, 1961. However, part of<br />
the loss was $13,922,000 by reason of special<br />
write-offs and reserves in connection with<br />
theatrical and television inventories.<br />
The company also reported a gain of<br />
$25,477,917 from the sale of certain of the<br />
studio properties.<br />
Losses from operations for the previous<br />
52 weeks, ended December 31, 1960,<br />
amounted to $2,868,113. The gain from<br />
special items amounted to $9,181,214.<br />
The company also reported cash and government<br />
securities of $18,663,639 at Dec.<br />
30, 1961, compared with $16,279,610 at the<br />
end of the previous year. Net working capital<br />
was $83,713,105, compared with $77,-<br />
118.124 the previous year. The book value<br />
of stockholders' investment at Dec. 30, 1961,<br />
was $90,129,960, compared with $89,096,-<br />
472 at the end of the previous year.<br />
Income from film rentals, including television,<br />
was $107,476,709 for 1961, compared<br />
with $108,811,979 in 1960.<br />
Film Industry Cooperated<br />
In National Library Week<br />
NEW YORK—The past week (April 8-<br />
14) was National Library Week and both<br />
Motion Kcture Ass'n of America and Theatre<br />
Owners of America participated in the<br />
observance by urging the public to read<br />
the books that were being produced into<br />
films or already had been produced.<br />
The MPAA mailed a special poster to<br />
5,000 libraries and 500 armed forces theatres<br />
throughout the country. The poster<br />
had the legend: "Read These Important<br />
Books . These Important Films! .<br />
The Motion Pictui-e Industry Celebrates<br />
National Library Week."<br />
TOA also distributed 1,500 posters to<br />
members, with a bulletin from John H.<br />
Stembler, president, suggesting they contack<br />
local libraries. The two-color poster<br />
listed 17 books as sources of film material.<br />
They were:<br />
"Billy Budd," Allied Artists; "Moon<br />
Pilot," Buena Vista; "Barabbas" and "Advise<br />
and Consent," Columbia: "Light in the<br />
Piazza" and "The Four Horsemen of the<br />
Apocalypse," MGM; "The Counterfeit<br />
Traitor" and "Dear and Glorious<br />
Physician," Paramount; "The Longest Day"<br />
and "Nine Hours to Rama," 20th Century-<br />
Fox; "Judgment at Nuremberg" and "The<br />
Manchurian Candidate." United Artists:<br />
"To Kill a Mockingbird" and "Lover Come<br />
Back," Universal, and "Lad: A Dog" and<br />
"The Marauders," Warner Bros.<br />
Honor Four NT Managers<br />
LOS ANGELES—Pour National Theatres<br />
theatre managers have been tabbed as<br />
"Showmen of the Drive" by the circuit for<br />
the first quarter, it is disclosed by Robert<br />
W. Selig, vice-president of theatre operations.<br />
The four outstanding showmen, who<br />
will receive plaques and $125 checks, are<br />
Ray Pankow, Pox Theatre, San Bernardino:<br />
John Fredericks, Wilson Theatre,<br />
Fresno; Sid Page, Fox Theatre, Missoula,<br />
Mont., and Phil Hill, Lincoln Theatre,<br />
Belleville, 111.<br />
Mantle-Marls Wear Product Firms<br />
Set Promotions for 'Safe at Home<br />
Pictured at the "Safe at Home" press conference in the Columbia home office,<br />
left to right, are: Tom Naud, executive producer of the film; Jonas Rosenfield<br />
jr., Columbia vice-president in charge of advertising and publicity; Rube Jackter,<br />
Columbia vice-president and general sales manager; Mitchell J. Hamilburg, coproducer<br />
of "Safe at Home"; and Robert S. Ferguson, Columbia national director<br />
of advertising, publicity and exploitation.<br />
NEW YORK—Columbia Pictui-es is putting<br />
"one of its most unusual and extensive<br />
point-of-sale consumer merchandise<br />
promotional campaigns in the history of<br />
Columbia" behind "Safe at Home," the<br />
baseball pictm-e starring Mickey Mantle<br />
and Roger Maris, according to Jonas<br />
Rosenfield jr., vice-president in charge of<br />
advertising and publicity.<br />
Tie-ins have been made with ten national<br />
manufacturers of Mantle-Maris<br />
Wear licensed products. These manufacturers<br />
have promised to feature tie-ins<br />
with the film in their individual advertising<br />
and point-of-sale activity across the<br />
country beginning with the more than 400<br />
opening dates in April and May for "Safe<br />
at Home." The Mantle-Maris Wear<br />
Licensing Corp. will supply the manufactm-ers'<br />
15,000 retail outlets with an<br />
11x14 two-color easel-back counter card<br />
highlighting the picture and the stars. The<br />
manufacturers will supply Columbia with<br />
more than $13,000 worth of their merchandise<br />
for promotional use in playdate contests<br />
throughout the country.<br />
The ten manufacturers consist of Randolph<br />
Manufacturing Co., making canvas<br />
Allied Lauds AIP Policy<br />
For Not Selling to TV<br />
DETROIT—American International Pictures<br />
received a strong policy commendation<br />
in a cuiTent statement being issued in<br />
the Allied Report for April by Milton H.<br />
London, executive director. Noting the<br />
opening of new exchange offices in Cincinnati<br />
and Indianapolis by Jack Zide. AIP<br />
distributor in Cleveland and Detroit. London's<br />
comment is that "although AIP has<br />
produced almost 100 features, some of<br />
which are now more than seven years old.<br />
none of this company's product has ever<br />
been sold to television."<br />
In contrast, the policy of at least some<br />
other distributors is summed up, without<br />
naming names, in a quotation in the same<br />
Allied Report from Jack Gould of the New<br />
shoes; Proudfoot Hosiery Co.; Norwich<br />
Knitting Mills, making T-shirts, sweatshirts,<br />
underwear and pajamas; Sportswear<br />
Industries: Charles Greenbert & Son.<br />
making boy's dress and sports shirts;<br />
Pauker Boyswear Corp., making sweaters;<br />
H.S. Publications, for Mickey Mantle<br />
Magazine; Meredith Press, for Roger<br />
Maris Baseball Book: Herman Iskin Co. for<br />
baseball uniforms, and Astra Ti-ading Co.,<br />
making transistor radios.<br />
Robert S. Ferguson. Columbia's director<br />
of publicity, advertising and exploitation,<br />
outlined plans for contest promotions in all<br />
major markets playing the film. Between<br />
$250 and $1,000 worth of Mantle-Maris<br />
Wear merchandise will be alloted to each<br />
market. In ten of the contest markets, a<br />
grand prize of a trip to the Major League<br />
All-star game in Chicago July 20 will be<br />
awarded with winners flying to the event<br />
on American Airlines.<br />
Ferguson also reported that the Little<br />
League, through its national headquarters<br />
in Williamsport, Pa., will work closely with<br />
"Safe at Home" by notifying its state, district<br />
and local leaders on playdate information<br />
and local promotional programs.<br />
York Times— "motion pictures of compai-atively<br />
recent vintage have steadily become<br />
more available" for television.<br />
Charles M. Reagan Named<br />
Charity Drive Chairman<br />
NEW YORK— Charles M. Reagan, longtime<br />
industry executive, has been named<br />
chaii-man of the motion pictui-e industry<br />
subcommittee for the 1962 charity appeal<br />
of the Cardinal's Committee of the Laity.<br />
Reagan succeeds the recently deceased<br />
John J. O'Connor.<br />
Robert J. O'Brien, executive vice-president<br />
and treasurer of MGM, has been<br />
named vice-chairman of the subcommittee<br />
for the annual charity drive now in progress.<br />
BOXOFFICE April 16. 1962<br />
15
Hey, Mr. Exhibitor^TMeet Bugs Bum<br />
got news for you ( and he'd tell you hi<br />
kids know, all he says ^s^, ^^:t^^[i<br />
ONE OF THE GREATE^I'Z-I<br />
EVER PACKED A THEATRE<br />
II<br />
with special<br />
GIANT<br />
NATIONAL AND LOCAL LEVEL<br />
TV-RADIO CAMPAIGN<br />
Bugs Bunny and<br />
Road Runner<br />
spots selling<br />
^the combination Dn<br />
show to tamilies<br />
everywhere<br />
m<br />
r<br />
ALL-OUT AREA SATURATION<br />
NEWSPAPER CAMPAIGN<br />
— all geared to go and tie-in<br />
directly at point-of-sale<br />
with the big things that will be<br />
happening on TV and Radio!
pal,"Road Runner'.'<br />
If except,as millions of<br />
^^HE'S GETTING BEHIND<br />
R-1 FAMILY SHOWS THAT<br />
1]R MEMORIAL DAY^ FROM WARNER BROS.!<br />
50 pedigreed<br />
5sandhisbuddvonceagain«<br />
fpiob-ThevcutsomerngMV^<br />
and they really ((.<br />
message across<br />
^ K<br />
CONTEST!<br />
collies to be given<br />
away. Plus hundreds<br />
of other<br />
valuable p rizes!<br />
Watch for your<br />
Warner Pressbook<br />
forallthefabulous<br />
details!
$3 Million for Construction in Boston<br />
Joe Levine Plans Twin Theatre Project<br />
While Ben Sack Will Add 3 Houses<br />
Architects' drawing of the twin theatre planned by Joe Levine in Boston.<br />
By GUY LIVINGSTON<br />
BOSTON — Joe Levine, the producerdistributor,<br />
now going into exhibition in<br />
Boston announced his long-awaited plans<br />
for the first twin theatre in Boston at a<br />
press luncheon and conference at the Ritz<br />
Carlton hotel here on Wednesday i8).<br />
With two associates he showed the plans<br />
for the $1,000,000 project, a twin theatre<br />
with 500 seats on the lower level, and 700<br />
seats on the upper level, featuring continental<br />
seating, and one boxoffice, to be<br />
built at 596 Commonwealth Ave. in the<br />
Kenmore Square area opposite Boston University<br />
dormitories.<br />
Levine, in association with Albert R.<br />
Daytz, veteran exhibitor with a circuit of<br />
theatres, and his partner, attorney Maurice<br />
Epstein, signed a 50-year lease on the<br />
parcel of land where the theatre is to be<br />
built by William Riseman Associates of<br />
Boston and Ben Schlanger, consulting theatre<br />
architect. Levine said the theatre has<br />
not been named, and that he inay run a<br />
contest in Boston for a name for the new<br />
type theatre.<br />
Plans call for the opening of the new<br />
theatre by Labor Day. "A most revolutionary<br />
architectural conception of theatre<br />
design has been blueprinted for thLs theatre,"<br />
Levine said. "Twin theatres that<br />
will combine perfection in sight and sound<br />
from every section of these theatres. Special<br />
continental seats giving parlor seat<br />
comfort to all, with generous aisles always<br />
illuminated from below the seats. Fresh<br />
pure air the year around will be automatically<br />
circulated.<br />
"One of the truly revolutionai'y details<br />
of these twin theatres will be that never<br />
will the viewer be subjected to 'black-outs'<br />
or obstniction of vision at any time. Thus<br />
the continuity of the visual story on the<br />
screen will remain luibroken.<br />
"In every detail of the architecture, the<br />
comfort of the patron has been the dominant<br />
factor stressed," he said. "Spacious<br />
lobbies, comfortable rest rooms, picturesque<br />
but simple decor, always restful to the eye."<br />
He called it "a jewel of a theatre," and<br />
"doubly so, since they will be 'twins.' "<br />
Levine also announced that he and his<br />
associates are taking over the Telepix Tiieatre<br />
in the Park Square Building, which<br />
will be renamed the Park Square Theatre,<br />
where the seating of 211 will be increased<br />
to 250. Telepix, now operated by Irving<br />
Isaacs, closes on April 30, and the new<br />
owners take over for refurbishing and expansion<br />
during May and June with opening<br />
set for July 1.<br />
The combination move of the twin theatres<br />
and the Telepix gives Levine three<br />
theatres in Boston for playdates. The cost<br />
of construction of the twin theatre is set<br />
at $600,000 and the land is valued at about<br />
$400,000, a conservative estimate, Levine<br />
said.<br />
Also Ben Sack, the hard-hitting<br />
Boston exhibitor, who is rapidly winning<br />
international attention with his remodeling<br />
and restyling of motion picture theatres<br />
making them edifices of beauty and simplicity,<br />
to say nothing of practicality, and<br />
who has been making news in the motion<br />
picture business in Boston, has announced<br />
his biggest coup, which has Boston. New<br />
York and Hollywood sitting up and taking<br />
notice. The operation, which is focusing<br />
the eyes of the motion picture world on<br />
Boston finds the colorful exhibitor plunging<br />
into a $2,000,000 theatre building and<br />
acquisition deal, which will add tliree<br />
brand new showcase houses to his extensive<br />
holdings.<br />
The operation, which is going down as<br />
one of the biggest deals in motion picture<br />
history here, includes the building of a<br />
new revolutionary type motion picture theatre,<br />
the taking over and refurbishing and<br />
restyling of two other theatres including<br />
the largest capacity house in Boston, the<br />
Metropolitan.<br />
Sack is building a revolutionary new<br />
type 1,200-seat theatre, which will be completely<br />
walled with glass on one side that<br />
allows for visibility in and out, with electronically<br />
controlled curtains coming together<br />
to screen the glass when the 70mm<br />
projection, wiiich the house will be<br />
equipped with, goes on the screen. With<br />
800 orchestra seats, and 400 mezzanine<br />
seats, including rocking chair seats, the<br />
theatre, which will be named "The Commonwealth."<br />
will be built at Kenmore<br />
Square at the corner of Beacon St. and<br />
Commonwealth Ave. Ground for the new<br />
theatre will be broken in three weeks, and<br />
Sack expects to open the glass house in<br />
September.<br />
TO REFURBISH METROPOUTAN<br />
The exhibitor, who has made show case<br />
houses out of his Beacon Hill, Capri, Saxon<br />
and Gary theatres in Boston, takes over<br />
the biggest motion picture palace of them<br />
all, the Metropolitan, built in 1925, and a<br />
showplace, which he wall completely refurbish<br />
and restyle in a $500,000 operation.<br />
The MetropoUtan, which was recently<br />
sold by ABC -Paramount Corp. to the New<br />
England Hospital Center, is going to receive<br />
a complete overhaul from top to bottom,<br />
inside and outside. It wOl be named: "Boston's<br />
Music Hall."<br />
With all new seats, an 80-foot screen,<br />
interior and exterior work in keeping with<br />
the beauty and design of the marble building,<br />
all types of greenery will be installed<br />
and spouting fountains will be placed in<br />
the marble lobby. The Sack inspired<br />
"Music Hall" is set to open on Friday, July<br />
13. And the exhibitor said he picked the<br />
Friday, 13th date pui-posely, to indicate<br />
that "pictm-es are great any day in the<br />
week, no matter what!"<br />
The showman will also restyle and refurbish<br />
the Strand Theatre on Huntington<br />
Ave., which will be called the Capri, and<br />
which will open on June 28. This house will<br />
carry on for Sack's present Capri, which is<br />
in the path of a new toll road extension<br />
into downtown Boston and will be torn<br />
down.<br />
Sack, whose theatres here, the Beacon<br />
Hill, Gary, Saxon and Capri, have played<br />
seven Academy Awards in six years, leaves<br />
for the coast to screen new product for his<br />
theatres on April 26, and he will call a<br />
press conference on his return to detail<br />
plans for the new theatres, and to show<br />
blue prints and sketches to the press.<br />
SIX FOR SACK IN BOSTON<br />
With the completion of his projected $2,-<br />
000,000 plan, the showman will have six<br />
theatres in Boston, the Beacon Hill, Gary,<br />
Saxon, the new Capri, new "Boston's Music<br />
Hall," and new "Commonwealth."<br />
Sack only recently completed a $50,000<br />
refm-bishing job on the Beacon Hill Theatre<br />
making it a showcase house. He converted<br />
his other three theatres from former<br />
legit houses into No. 1 motion picture theatres,<br />
the Saxon, which was the former<br />
Majestic: then Gary, the former Plymouth:<br />
and the Capri, the former Copley. With<br />
the acquisition of the Metropolitan, he will<br />
be operating the biggest capacity film<br />
house in the city. The theatre is occupied<br />
by the Metropolitan Opera Co. for one<br />
week. Sack's staff moves into the Metropolitan<br />
on June 1, and present offices of<br />
New England Theatres there, will serve as<br />
Sack Theati-es general offices.<br />
18<br />
BOXOFnCE AprU 16, 1962
corrmiodity.<br />
Mervyn Le Roy to Promote<br />
'Gypsy' on U.S. Tour<br />
HOLLYWOOE)—The time has come for<br />
HollyAvood to show an interest in audiences<br />
so audiences will generate a new Interest<br />
in Holl.\n.vood. So believes Mervyn Le Roy,<br />
who consequently will embark on a fourweek<br />
national tour of key cities in the U. S.<br />
a month before the national release ol<br />
"Gypsy" which he is producing and directing<br />
at Warner Bros. Rosalind Russell,<br />
Natalie Wood and Karl Maiden are stan-ed.<br />
On his swing around the country, Le Roy<br />
will address college groups, clubs, business<br />
organizations, plus making TV appearances<br />
and huddling with motion picture<br />
editors of newspapers and magazines.<br />
Le Roy is scheduled to start production<br />
on "Mary, Mary," based on Jean Kerr's<br />
Broadway comedy hit. at Warners in early<br />
1963. He expects to complete "Gypsy" later<br />
this month, after which he will take a<br />
European vacation, returning to this country<br />
in the fall preparatory to starting his<br />
goodwill torn-.<br />
Denver-Based Producers<br />
To Make Feature Film<br />
DENVER — Production of a featurelength<br />
motion picture, "A Badge for<br />
Damiy," is scheduled to start here May 15<br />
as a fii-st theatrical ventui-e for Ken Kennedy<br />
Productions, headed by Ken Kennedy<br />
and John C. MulUns, local TV executives.<br />
Script for the picture was written by<br />
Kennedy's brother, Burt, in Hollywood. The<br />
story, set in Denver, Is that of a policeman's<br />
son.<br />
Mullins and Kemiedy said they are coproducing<br />
the film in the hope that it will<br />
be the first of many. Kemiedy is a director<br />
at KBTV, which is owned by Mullins.<br />
Negotiations are under way, Kennedy<br />
said, for Marjorie Reynolds and Ti-is Coffin<br />
to play leading roles in the film, and a<br />
search is being made for a 12 to 14-yearold<br />
boy to play the title role. The principal<br />
roles are expected to be cast out of Hollywood,<br />
however some 18 speaking roles will<br />
be cast locally.<br />
Distribution ai-rangements will be negotiated<br />
after the film's completion.<br />
48 Bowery Boy Features<br />
Available for TV Use<br />
HOLLYWOOD—At the opening of the<br />
first general sales meeting of Allied Artists<br />
Television Coi-p., it was i-evealed that 48<br />
Bowery Boys feature comedies, originally<br />
released by AA. have been made available<br />
to television as of April 16.<br />
The four-day session held at the studio<br />
was addressed by Steve Broidy, president<br />
of the parent company. Executives who<br />
arrived here for the meeting with sales<br />
vice-president Robert B. Morin are Pete<br />
Jaeger, eastern sales manager: Fred Frank,<br />
southern sales manager: Jim Stem, midwest<br />
sales manager: Barney BroUes, southwest<br />
sales manager, and Maurice Gresham,<br />
western sales manager. Allied's TV subsidiary<br />
is headed by Edward Morey as<br />
president.<br />
To Portray Lieut. Kennedy<br />
HOLLYWOOD — Cliff Robertson has<br />
snagged the plum role of Lieut. John F.<br />
Kennedy in "PT 109." The Warner Bros.<br />
film is based on the wai'time experiences<br />
of the President.<br />
Youngstein Reviews Company's Progress<br />
Sees Big Gain for Cinerama Income;<br />
Hails New 360-Degree Still Camera<br />
Max E. Toungst«in<br />
NEW YORK—Cinerama's new still camra<br />
and the comijany's potential earnings<br />
were stressed by Max<br />
F. Youngstein, execuii\i'<br />
vice-president, at<br />
a meeting of the New<br />
York Society of Security<br />
Analysts<br />
Wednesday (4).<br />
Youngstein reviewed<br />
the progress<br />
of Cinerama, details<br />
of which were well<br />
known to the trade<br />
but, apparently, new<br />
to the financial people,<br />
and pointed out<br />
that the profit potentials of the two upcoming<br />
Cinerama productions were $5,000<br />
per week in each of the 120 Cineramaequipped<br />
theatres throughout the world,<br />
making a total of $600,000. The two films<br />
are "How the West Was Won" and "The<br />
Wonderful World of the Brothers Grimm."<br />
The new still camera, Youngstein said,<br />
can do for still photography what the<br />
Cinerama cameras can do for motion pictures—and<br />
more. The camera can shoot<br />
a pictui-e at a 360-degree angle; in other<br />
words, it can shoot all sides of a single<br />
room, or any portion thereof. Youngstein<br />
said. It has an electric eye and fixed focus<br />
and is interchangeable with color and<br />
black-and-white.<br />
Youngstein said he had used the camera<br />
and that it measured up to all that was<br />
claimed for it. He said specifications now<br />
were being sent to various factories for<br />
estimates on turning the cameras out on<br />
a large scale. He said it would be a "low<br />
priced " The mechanism is<br />
based on patents of the late Fred Waller<br />
who developed Cinerama.<br />
"How the West Was Won" will be completed<br />
in mid-May and will be released<br />
"<br />
late in the year. "Brothers Grimm may be<br />
released in the late summer. The former<br />
cost approximately $12,000,000 to produce<br />
and the latter about $6,000,000. Both will<br />
be distributed by Motro-Goldwyn-Mayer.<br />
Youngstein predicted that the two pictures<br />
would be among the highest gross films of<br />
all time.<br />
Youngstein gave credit to Nicholas Reisini.<br />
president and chairman of the board<br />
of Cinerama, for the progress made by the<br />
company. He said Reisini had pulled Cinerama<br />
out of a losing proposition into a<br />
profit company in three years and had arranged<br />
for a $6,000,000 credit with Prudential<br />
Insurance Co. as part of a financial reorganization<br />
plan.<br />
Youngstein said Cinerama would make<br />
pictures with "timeless" themes so that<br />
there always would be residuals of quality<br />
product in the inventory.<br />
Analyst Cites 2 "Problem'<br />
C.O.A., INC., S4 DAUPHIN ST., MOBILE, ALABAMA<br />
Production Companies<br />
NEW YORK — Metro-Gold\vyn-Mayer<br />
and 20th Century-Fox were described as<br />
"problem" companies by David Bell, an<br />
analyst for Gruss & Co., investment house,<br />
at a meeting of the New York Society of<br />
Secm-ity Analysts Wednesday. The basis<br />
for the problems, he said, was two expensive<br />
pictures, "Mutiny on the Bounty" iMGM*<br />
and "Cleopatra" f20th-Fox).<br />
Bell pointed out that MGM had a disappointing<br />
second quarter but that prospects<br />
were good for a profitable last half<br />
of the fiscal year. He also congratulated<br />
the MGM management for restoring the<br />
company to a sound basis after a period<br />
of stockholder and inner strife.<br />
Companies doing well, Bell said, were<br />
United Artists. Buena Vista, Paramount.<br />
Universal and Decca.<br />
BOXOFFICE April 16. 1962 19
MGM AND JOSEPH E.LEVINE present<br />
JilMES TONY<br />
;<br />
NOVAKGARNER RANDia<br />
IN<br />
A MARTIN RANSOHOFF<br />
RODUCTION . .<br />
TTfTh<br />
0-CJ%i{7^<br />
If you believe<br />
in sex and<br />
all<br />
means<br />
joints!<br />
'Si*<br />
4
B shooting is over. . .the shouting begins!<br />
fORLD PREMIERE JUNE 20th<br />
RIENTAL THEATRE, CHICAGO<br />
><br />
STARRING<br />
^NET BLAIR<br />
PATTI PAGE<br />
SSIEROYCELANDIS OSCAR HOMOLKA<br />
/ARD MORRIS ANNE JEFFREYS<br />
OWARD DUFF<br />
EENPLAY BY IRA WALLACH ADAPTATION BY MARION HARGROVE<br />
ED ON A STORY BY ARNE SULTAN AND MARVIN WORTH DIRECTED BY M ICHAE L GORDON<br />
CIMCO-FILMWAYS PICTURE<br />
Vl G M''''''''<br />
CINEMASCOPE & METROCOLOR<br />
. ZSA ZSA GABOR WILLIAM BENDIX FRED CLARK<br />
lUEbT STARb:<br />
jii^ BACKUS RUTH McDEVITT LARRY KEATING<br />
OOK IT NOW THROUGH MGM
. . . James<br />
. . Three<br />
. . Kathy<br />
. . Shirley<br />
'VoUcfcwMd ^cftont<br />
Allied Artists to Distribute<br />
Travels of Marco Polo'<br />
Christian-Jaque will direct sequences to<br />
be filmed in Italy, France, Yugoslavia.<br />
Spain, Nepal and other Asiatic countries.<br />
Levy, who is principally noted for producing<br />
Brlgitte Bai'dot's successful "And<br />
God Created Woman" and "La Verite," is<br />
producing "Travels of Marco Polo" in association<br />
with Seven Arts Productions. AA<br />
will distribute within the Western Hemisphere.<br />
A release for next Christmas season<br />
is planned.<br />
Ellis Kadison to Produce,<br />
Direct 'Comedy' for Fox<br />
Ellis Kadison has been assiged by 20th-<br />
Fox to be producer-writer of a featui-e<br />
film based on an original story of his titled<br />
"Comedy." The film will mark Kadison's<br />
debut as a motion picture pix)ducer, having<br />
previously helmed 20th's TV series, "Follow<br />
the Sun '<br />
Garner has been<br />
signed to star opposite Doris Day in U-I's<br />
"The Thrill of It All," slated to roll in September<br />
Vincente Minnelli will direct<br />
. . . MGM's "The Courtship of Eddie's Father."<br />
By WILLIAM HEBERT<br />
starring Glenn Ford . . . Two-time Oscar<br />
winner Sammy Fain has been signed by<br />
producer Ed Gollin to write the title song<br />
for his current production, "Ten Girls<br />
Steve Broidy, president of Allied Artists,<br />
reports conclusion of distribution arrangements<br />
Ago," which costars Bert Lahr, Dion, Busductions<br />
with Raoul Levy and his Han Proter<br />
Keaton and Eddie Foy . West,<br />
of "Travels of Marco Polo," granddaughter of veteran silent actor Billy<br />
Anthony Quinn to be starred. Qulnn will West and daughter of James West, superintendent<br />
of Allied Artists studio, makes<br />
play Kublai Khan. Alain Delon will costar<br />
as Mai-co Polo. Fi-ance Nuyen and Dorothy her screen debut as a teenaged bathing<br />
Dandridge have costai'ring roles in the film<br />
which is stated to have a multi-million dollar<br />
budget, one of the first so highly budgeted<br />
beauty<br />
cise."<br />
in Columbia's "Five Finger Exer-<br />
by AA. Filmization is planned in<br />
both widescreen and Eastman Color.<br />
Paula Prentiss to Head Cast<br />
Of ToUo'w the Boys'<br />
Paula Prentiss, who has become one of<br />
filmland's brightest young stars since making<br />
her debut less than two years ago in<br />
"Where the Boys Are," will head an allstar<br />
cast of MGM's young talents in "Follow<br />
the Boys." Also named to direct the<br />
romantic comedy was Richard Thorpe, who<br />
leaves May 12 for the French Riviera where<br />
lensing is slated to start July 7. Connie<br />
Francis already has been set for another<br />
top starring role in the film to be produced<br />
by Lawi'ence P. Bachmarm. Miss Prentiss<br />
will appear as one of a group of sweethearts<br />
and wives who follow the U. S. fleet<br />
in the Mediterranean, with hilarious results<br />
. other MGM castings of note<br />
were Nick Adams, star of TV's "The Rebel"<br />
series, for the role of GI Hackett in the<br />
Perlberg-Seaton production "The Hook,"<br />
starring Kirk Douglas, and Stuart Whitman<br />
to star opposite Simone Signoret in<br />
the drama, "Tomorrow Is Another Day."<br />
The latter will be produced by Jacques Bar<br />
as a Cipra F>roduction and will be directed<br />
by Rene Clement. Bar's recently completed<br />
"A Very Private Affair," starring Brigitte<br />
Bardot, will be released by MGM this<br />
spring . Jones will costar with<br />
Glenn Ford in MGM's "The Comtship of<br />
Eddie's Father." Joe Pasternak production<br />
which Vincente Minnelli will direct. Miss<br />
Jones, an Oscar winner for her performance<br />
in "Elmer Gantry," recently completed a<br />
starring role in Warner Bros.' "Music Man."<br />
Lee Mar'vin Signed to<br />
Costar<br />
Again With John Wayne<br />
John Ford, to produce and direct a so-far<br />
untitled feature by South Seas sF>ecialist<br />
James Michener for Paramount release,<br />
again has signed Lee Marvin for a costarring<br />
role with John WajTie. Instead of<br />
being Wayne's worst enemy, as in the recent<br />
Ford-Wayne-James Stewart parlay,<br />
"The Man Who Shot Liberty Valance,"<br />
Marvin will play Wayne's rough-andtumble<br />
pal.<br />
Production of the untitled film is scheduled<br />
for early July. Marvin, well-recognized<br />
for his appearances on TV, will meanwhile<br />
make personal appearances on behalf of<br />
"The Man Who Shot Liberty Valance" in<br />
13 key cities.<br />
William Castle to Direct<br />
"The Old Dark House'<br />
William Castle will direct "The Old<br />
Dark House." based on J. B. Priestley's<br />
novel, to be filmed In England and in color<br />
for Columbia release. The start is scheduled<br />
for May 14. Tom Poston will be<br />
starred.<br />
The film marks a reunion for Poston<br />
and Castle, who starred the actor m<br />
"Zotz!" The latter is a Columbia release<br />
for summer 1962, with Julia Meade, Jim<br />
Backus and Fred Clark also topllned.<br />
Castle, who also will serve as executive<br />
producer on "The Old Dark House," has<br />
arranged screenings of "Zotz!" on the<br />
world's newest passenger liner, S. S.<br />
France.<br />
HELL WEEK<br />
ON THE CAMPUS<br />
ITS IN<br />
THE NEWS<br />
NOW ITS ON FILMI<br />
REFER TO REVIEW<br />
IN BOXOFFICE MAGAZINE<br />
MARCH 12, 1962<br />
Distributed By<br />
Playstar Productions, Inc.<br />
6000 Sunset Blvd.. Hollywood. Calif.<br />
Advertising Accessories Through<br />
NATIONAL SCREEN SERVICE<br />
Robert Lewis, Harry Horner<br />
Form Independent Unit<br />
Robert Lewis and Harry Horner have<br />
formed Lewis-Horner Pioductions to make<br />
three independent features, with Gene<br />
Shuftan as cameraman on the trio.<br />
Initial film on the slate is "A Gentle<br />
Murderer," slated to roll in New York in<br />
October from a script by Leonard Kantor<br />
based on Dorothy Salisbury's novel. Following<br />
ai-e "The Fancy Dancer," which 'vill<br />
be shot here from a novel by David Lord,<br />
and "Barometer Rising." based on Hugh<br />
McLenan's tome. Lewis will produce the<br />
films and Horner will direct.<br />
Ginger Rogers Set to Star<br />
In 'Husband and Wife'<br />
Ginger Rogers has been signed by<br />
Charles Wick to star in "Husband and<br />
Wife." with a screenplay by Ruth Flippen.<br />
The film will be produced independently by<br />
Chanford Productions, partnered by Wick,<br />
Frances Langford and Ralph Evinrude.<br />
The story treats with a married couple<br />
whose marriage is on the rocks until their<br />
teenage daughter teaches Mom there's<br />
more to life than being a housewife.<br />
22 BOXOFHCE AprU 16, 1962
iJitanuL<br />
SINCE 1905 A TRADITION IN MOTION PICTURES<br />
cUt^<br />
a naked mirror of<br />
Directed<br />
by<br />
FRANCO BRUSATI<br />
Starn'not,<br />
(Alphabetically')<br />
in sexj'n life, in sentiment<br />
SAMY FREY-LOUIS JOURDAN-CURD JUR6ENS-ANT0NELIA LUALDI-TOMAS MILIAN<br />
RENAT0SALVATORI-JEANS0REL-SUSANSTRASBER6'ALIDAVALLI-GEOR6E WILSON<br />
TITANUS.via Sommacampsgna 28. Bome. Italy
Timmy<br />
FEATURE REVIEW<br />
'The Music Man'<br />
Warner<br />
Bros.<br />
By FRANK LEYENDECKER<br />
QN A PAR with "Oklahoma!" which was<br />
a real slice of Americana embellished<br />
with rousing songs and vibrant dances, tliis<br />
joyous picturization of Meredith Willson's<br />
recent stage success, which played on<br />
Broadway for three seasons and toured the<br />
length and breadth of the U.S.. is unquestionably<br />
one of the best film musicals<br />
of the past decade. It should dehght audiences<br />
and exhibition alike—with patrons<br />
singing and cash coming in at the boxoffice.<br />
For Meredith Willson was writing nostalgically<br />
of his home town of Mason City.<br />
Iowa, of 50 years ago and the River City of<br />
the picture is remarkably reproduced on<br />
the Warner lot. The horse-and-buggy era,<br />
with a few old-type autos, the big open<br />
square, the fireworks in the park and the<br />
high-button shoes and extravagant, beplumed<br />
attire of the ladies, all splendidly<br />
photographed in Technirama and Technicolor,<br />
will bring wistful sighs from the<br />
older patrons and get chuckles from the<br />
younger fans—all of them entering into<br />
the spirit of the small town 1912 period.<br />
Producer-director Morton DaCosta has<br />
endowed the entire film with a consistently<br />
happy quality which might even inspire<br />
applause at the outstanding song and<br />
i<br />
dance numbers as it did several times during<br />
the New York theatre screening and<br />
i<br />
send audiences out with a smile while humming<br />
the lilting tunes. It's the kind of picture<br />
which moviegoei-s will recommend to<br />
their friends and. because of its wholesome<br />
quality, is ideal family fare with a<br />
special appeal to the ladies and the<br />
youngsters.<br />
No less than 17 musical sequences have<br />
been integrated into Marion Hargrove's<br />
screenplay and most of them stem from<br />
"THE MUSIC MAN"<br />
Worner Bros.<br />
In Techniroma and Technicolor<br />
Rofio: 2.55-1<br />
Running time: 151 Minutes<br />
CREDITS<br />
Produced ond directed by Morton DoCosta<br />
Screenploy by Morion Horgrovc, Based on Meredith<br />
Willson's "The Music Mon," with his music<br />
and lyrics: book written in collaborotion with<br />
Fronklin Locey, as produced on Broodwoy by<br />
Kermit Bloomgarten with Herman Greene in ossociotion<br />
with Fronk Productions, Inc. Director<br />
of photogrophy, Robert Burks, A.S.C. Art director,<br />
Paul Grocsse. Film editor, Williom Ziegler.<br />
Sound, M, A, Merrick Music supervised ond<br />
conducted by Roy Hcindort. Vocal orrangements,<br />
Chorles Henderson. Orchestrotions, Roy Hcmdorf,<br />
Comstock ond Gus Fronk Levene. Choreogroiphy,<br />
Onno White, ossistcd by Tom Ponko<br />
Assistant director, Russell Llewellyn.<br />
THE CAST<br />
Horold Hill Robert Preston<br />
Morion Poroo Shirley Jones<br />
Morcellus Woshbum Buddy Hockett<br />
Eulolie Shinn Hermione Gingold<br />
Moyor Shinn Paul Ford<br />
Mrs. Poroo Pert Kelton<br />
Tommy Djilas Timmy Everett<br />
jQcey Squires, Olin Britt, Ewort Dunlop and<br />
Oliver Nik os The Buffob Bills<br />
Zonecta Shinn Susan Luckcy<br />
Wmthrop Poroo Ronny Howord<br />
Chorles Cowell Horry Hickox<br />
Mrs- Squires<br />
Mary Wickcs<br />
and Peggy Morvlo, Adnio Rice, Jessalyn Fox,<br />
24<br />
Cosey Adoo^s, Chorles Lone, Borboro Pespcr,<br />
Moniquc Vermont<br />
Shirley Jones and Robert Preston in<br />
"<br />
"The Music Man, Everett is<br />
back of Preston.<br />
plot situations so that they never seem to<br />
intiTJde on the action. Of course, the<br />
•stirring marching number. "76 Trombones."<br />
is the standout, especially in the climactic<br />
reprise down the streets of the Iowa town<br />
when all of the leading characters are<br />
identified on the screen and win an audience<br />
hand just as if they were taking final<br />
bows from a stage—an effect that should<br />
be used more often when several screen<br />
newcomers are being introduced. The opening<br />
train number, "Whadayatalk." with its<br />
clever stammering rhythm, the prancing<br />
"Shipoopi " routine in the park, the songand-dance<br />
to "Madame Librarian" and the<br />
wonderful "Gary. Indiana." sung both by<br />
Robert Preston and by the adorable tyke.<br />
Ronny Howard, are sure-fire audience<br />
pleasers. "Goodnight, My Someone" and<br />
"Till There Was You" are tender romantic<br />
ballads for Preston and Shirley Jones, while<br />
the barbershop quartet humming "Lida<br />
Rose" and several other tunes by the Buffalo<br />
Bills of the original Broadway show is<br />
the type of expert harmonizing seldom<br />
heard in these times.<br />
Onna White's spirited and splashy dance<br />
routines arc tremendously inventive and<br />
DaCosta has employed "iris shots" to cloak<br />
the outer screen when a few intimate fadeouts<br />
are needed.<br />
As important to a musical as its songs<br />
and dances are the talented performers and<br />
Warner Bros, wisely chose Robert Preston,<br />
who scored on Broadway, to recreate his<br />
vibrant portrayal of Harold Hill, the music<br />
man. Preston, a screen leaduig man of the<br />
1940s, amazed Broadway audiences with his<br />
grace, clever footwork and fine singing<br />
voice, as well as his mature charm, and his<br />
screen performance is sure to be judged one<br />
of 1962s finest. Shirley Jones, of the wistful<br />
loveliness and bell-like singing voice, is<br />
ideally cast as the mousey librarian-heroine<br />
and Hermione Gingold is elaborately and<br />
raucously comic as the mayor's overdressed<br />
wife.<br />
Also from the stage show are Paul Ford,<br />
as the pompous mayor, and Pert Kelton<br />
as the heroine's lovable riish mother, as<br />
well as the fat Peggy Mondo and the skinny<br />
Adnia Rice, who garner many laughs.<br />
Buddy Hackett is almost lost in the shuffle<br />
until he leads the "Shipoopi" number while<br />
Timmy Everett and pert Susan Luckey<br />
make an engaging pair of teenage lovers.<br />
And little, red-haired, freckle-faced Ronny<br />
Howard, who lisps adorably, will win "ohs"<br />
and "ahs" from many feminine patrons.<br />
'Taste of Honey' Winner<br />
Of 4 British Awards<br />
LONDON—"A Taste of Honey." British<br />
picture produced by Michael Balcon and<br />
distributed in the U. S. by Continental<br />
Distributing, won four British Academy<br />
Awards April 5. Robert Rossen's "The Hustler,"<br />
distributed by 20th Century-Fox, and<br />
"Ballad of a Soldier," Russian picture distributed<br />
in the U. S. by Kingsley International,<br />
tied for the British Academy Award<br />
as "best foreign-made picture."<br />
"A Taste of Honey" was named "best<br />
British film," Dora Bryan was named "best<br />
"<br />
actress for her starring role: Shelagh Delaney<br />
and Tony Richardson won the award<br />
for "best screenplay" and Rita Tushingham<br />
was named "best newcomer" for her<br />
featured role in the picture.<br />
Peter Finch was named "best actor" of<br />
1961 for his role in "No Love for Johnnie,"<br />
distributed in the U. S. by Embassy Pictures:<br />
Paul Newman was named "best foreign<br />
actor" for his starring role in "The<br />
Hustler" and Sophia Loren was named<br />
"best foreign actress" for her starring role<br />
in "Two Women." distributed in the U. S.<br />
by Embassy Pictures. Walt Disney's "101<br />
Dalmatians" won the award in the animated<br />
film field.<br />
Meredith Willson Gets<br />
Big Brother Award<br />
WASHINGTON — Meredith<br />
Willson.<br />
author-composer of the forthcoming Warner<br />
Bros, musical. "The Music Man." was<br />
presented with the 1961 Big Brother of the<br />
Year award by President John F. Kennedy<br />
at ceremonies at the White House Tuesday<br />
• 10 1. Willson was selected for the award<br />
by Big Brother leaders in the U. S. and<br />
Canada in recognition of "his deep and<br />
abiding interest in the welfare of youth."<br />
Kirk Douglas has accepted the invitation<br />
of Secretary of the Treasury Dillon to represent<br />
the motion picture industry at the<br />
kickoff of the new^ U. S. Savings Bonds<br />
American International<br />
Adds to April Releases<br />
"Freedom Bond Drive." which takes place<br />
in Washington April 16. Douglas was<br />
chosen by Secretary Dillon to represent<br />
the film industry because two of his screen<br />
roles. "Spartacus" and "Lonely Are the<br />
Brave," have depicted man's fight for freedom.<br />
NEW YORK—American International<br />
has added another combination bill, composed<br />
of "Assignment Outer Space and<br />
"<br />
"Phantom Planet." to its list of April releases.<br />
Another combination bill. "The<br />
Brain That Wouldn't Die" and "Invasion<br />
of the Star Creatures," is also on the<br />
April list.<br />
"Assignment Outer Space," Ls a sciencefiction<br />
picture in color, with Archie Savage<br />
and Gaby Farinson. "Phantom Planet."<br />
also a science-fiction picture, stars Dean<br />
Fredericks, Coleen Gray and Tony Dexter.<br />
Lloyd Nolan to Star in Navy Film<br />
HOLLYWOOD — Lloyd Nolan has been<br />
signed to star with Kenneth More in the<br />
comedy, "We Joined the Navy." to be produced<br />
overseas by Danny Angel. Wendy<br />
Toy will dii-ect the film, a spoof on the<br />
American aiid British navies, and has<br />
slated shooting in London on May 28.<br />
BOXOFFICE April 16, 1962
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WILL ROGERS HOSPITAL AND<br />
O'DONNELL MEMORIAL RESEARCH LABORATORIES<br />
BROADWAY, NEW YORK 36. NEW YORK
BOXOFFICE BAROMETER<br />
450<br />
^^1'<br />
This chart records the performance of current attractions in the opening week of their first runs in<br />
the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs<br />
are reported, ratings are added ond averages revised. Computation is in terms of percentage in<br />
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"<br />
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
according<br />
Dore Schary Honored<br />
At Cinema Lodge<br />
NEW YORK — Doic Schaiy. Broadway<br />
producer-director and former Hollywood<br />
studio head, was the principal speaker at<br />
the installation of officers luncheon of New<br />
York's Cinema Lodge of B'nai B'rith at<br />
the Hotel Astor Tuesday iIOi. Howai'd<br />
Minsky. cochairman of the luncheon with<br />
Robert K. Shapiro, presented Schary with<br />
the Cinema Lodge "Honor Scroll" for his<br />
contributions to the living arts and his<br />
continuing efforts on behalf of American<br />
Jewry.<br />
Special candlelight ceremonies were conducted<br />
by past president Jack H. Levin to<br />
install 37 new members of Cinema Lodge.<br />
Cinema Lodge officers installed by S.<br />
Arthur Glixon, first vice-president of<br />
Grand Lodge No. 1, included Abe Dickstein<br />
of 20th Century-Pox as president for<br />
an unprecedented third consecutive term;<br />
Alex Arnswalder. Jack Hoffberg. Leonard<br />
Kaufman. Milton Livingston, Joseph R.<br />
Margulies. David Picker, Sol Rlssner, Cy<br />
Seymour, Howard Shulman, Rabbi Ralph<br />
Silverstein, Jack Weissman and Minsky as<br />
vice-presidents. Louis Wolff was installed<br />
as treasurer and Leonard Rubin as secretary.<br />
Trustees included Max Blackman,<br />
Julius Collins. Leo Jaffe. Marvin Kirsch,<br />
Joseph Maharam, Samuel Rosen, Herman<br />
Schleier, Hon. Arthur H. Schwartz and<br />
Karl Tausig.<br />
Special B'nai B'rith and Cinema Lodge<br />
awards went to Dickstein, who received<br />
the president's award: Rissner, who received<br />
the membership award: Arnswalder<br />
the membership retention award; Joseph<br />
B. Rosen and Rubin, who received awards<br />
for their chairmanship of Cinema's fundraising<br />
drive of the past year; Joseph<br />
Ingber. Jaffe, Joseph M. Sugar and Max<br />
E. Youngstein. who received awards for<br />
their fund-raising efforts during the past<br />
year, and Rissner, who received a special<br />
Veterans Administration award for his<br />
work with disabled veterans.<br />
Tri-State Drive-In Ass'n<br />
Lists Officers, Director<br />
PITTSBURGH—In addition to George<br />
Tice. owner of the Woodland Drive-In, who<br />
was announced as newly elected president<br />
of the Tri-State Drive-In Ass'n last week,<br />
other officers are George Basle of the Basle<br />
Theatres. Washington, Pa., secretary, and<br />
Ernest Stern of Associated Theatres, treasurer.<br />
The board of directors includes Harry<br />
Hendel, head of the Wexford and Starlite<br />
Drive-Ins; Ernie Warren, head of Warren<br />
Enterprises: Gabe Rubin, head of the Silver<br />
Lake Drive-In and Robert Thompson,<br />
president of the Brookside Drive-In.<br />
Sewickley.<br />
Virginia MPTA Meeting<br />
April 25 in Richmond<br />
RICHMOND. VA.—The next regular<br />
quarterly meeting of the Virginia Motion<br />
Pictm'e Theatre Ass'n will be held at the<br />
Holiday Inn Wednesday '25i at 11:30 a.m.<br />
The annual convention of the Virginia<br />
Motion Picture Theatre Ass'n has been<br />
scheduled at the Chamberlin. Old Point<br />
Comfort, July 16-18.<br />
20th-Fox Holds Two-Day<br />
Product Meeting in N.Y.<br />
NEW YORK—Production, distribution<br />
and promotion plans for forthcoming 20th<br />
Century-Pox productions were discu.ssed at<br />
a two-day meeting in the home office<br />
Wednesday and Thur.sday 1 11-12). Glenn<br />
Norris, general sales manager, conducted<br />
the sessions. The first day was devoted to<br />
discussion of product to be released during<br />
the second and third quarters.<br />
On the second day. Peter Lavathes, vicepresident<br />
in charge of production, discussed<br />
production plans. Charles Einfold, vicepresident,<br />
outlined advertising and publicity<br />
campaigns.<br />
Among those attending were members<br />
of the sales cabinet; namely, Martin Moskowitz.<br />
Clarence A. Hill, Larry Ayres. Robert<br />
Conn, Thomas McCleaster, Peter Meyers,<br />
Abe Dickstein and Clayton Pantages.<br />
Branch managers on hand were Bill Williams,<br />
Dallas: Morris Sudmin, Los Angeles;<br />
Daniel Coursey, Memphis; Al Levy, Boston;<br />
Henry Harrell, Chicago: Robert C. Mc-<br />
Nabb, Detroit; Jack H. Lorentz, Milwaukee:<br />
William Briant. New Orleans: Alex Arnswalder.<br />
New York; Sam Diamond, Philadelphia;<br />
Kenneth Lloyd, Salt Lake City,<br />
and Victor Beattie, Canada.<br />
Robert Marhenke Appeals<br />
Baltimore 'Teas' Ruling<br />
BALTIMORE—A recent ruling in city<br />
court upholding the Maryland State Board<br />
of Motion Pictm-e Censors' ban of the film,<br />
"The Immoral Mr-. Teas," will be taken to<br />
the state court of appeals, according to<br />
Robert Marhenke, local exhibitor. It was<br />
Marhenke who filed the original case<br />
against the censor board.<br />
In upholding that body's ruling. Judge<br />
Dulany Poster said, "The film has no plot<br />
or story, is not documentary and has no<br />
special virtues such as fine acting, good<br />
music, unusual settings or special costuming."<br />
He agreed with Robei-t Sweeney, assistant<br />
attorney-general, who argued that<br />
the pictui'e was designed "to appeal to the<br />
baser instincts for profit."<br />
Marhenke contends the banning is based<br />
on nudity in the film and that those opposing<br />
him have failed to "prove nudity is<br />
obscenity" as set forth in the censorship<br />
laws.<br />
William Wyler Pictures<br />
At Modern Art Museum<br />
NEW YORK—Nine of William Wyler's<br />
pictures, released from 1937 to 1958. will be<br />
shown at the Museum of Modern Art during<br />
April and May. according to Arthm- B.<br />
Krim. president of United Artists, which<br />
distributed some of the films, and Richard<br />
Griffith, cui-ator of the museum's Pilm<br />
Library. Wyler's most recent film, "The<br />
Children's Hour," is current at the Astor<br />
and Trans-Lux 52nd Street theatres.<br />
The series began Sunday i8i with "Dead<br />
End" 119371 and "Memphis Belle." produced<br />
by the War Department, to be followed<br />
by "Jezebel" il938) April 15. Others<br />
w^ill be "Wuthering Heights" il939>, "The<br />
Westerner' il940i. "Best Years of Our<br />
Lives," 11946), "Roman Holiday" il953i.<br />
"Priendly Persuasion" il956i and "The Big<br />
Country" il958i. May 27-30.<br />
Cherry Hill Cinema<br />
Opened by General<br />
CHERRY HILL,<br />
Hill Cinema w-as to have its<br />
1<br />
Wednesday<br />
The new 1.425-seat theatre is<br />
1 1 1<br />
.<br />
N.J .—The new Cherry<br />
grand opening<br />
located in<br />
the Cherry Hill Mall Shopping Center, on<br />
Route 38 at Haddonfield road.<br />
Managing the new theatre is Max<br />
Bernstein. General Drive-In Corp., operated<br />
by Richard A. Smith, president, is the<br />
owner. This marked the opening of the<br />
20th suburban theatre for the company,<br />
which also operates 26 drive-ins and 12<br />
bowling centers.<br />
The opening picture at the new Cinema<br />
was "The Children's Hour. "<br />
Works of local artists will be on display<br />
in the lobby and featured in the new theatre<br />
is a smoking section which has a<br />
customized ventilating system.<br />
B.S. Moss Reconstructing<br />
Central in Cedarhurst<br />
NEW YORK— B. S. Mo.ss Enterprises,<br />
owners and operators of the Central Theatre,<br />
Cedarhurst. L.I., has announced plans<br />
for the reconstruction of the theatre under<br />
the direction of Mam-ice Sornik, architect,<br />
according to Larry Morris, vice-president.<br />
The New Central will be completed late<br />
this summer, he said.<br />
The entire interior of the building, which<br />
was damaged by a recent fire, is being demolished<br />
to make way for a new 1.500-seat<br />
auditorium. The present balcony will be<br />
replaced by a novel flat loge with widely<br />
spaced rocking-chair seats, wider than<br />
average. Picture projection will be on a<br />
level with the new "wall-to-wall" screen.<br />
On the main floor, new foam rubber pushback<br />
seats wull be installed with more than<br />
three feet between rows. No chair will be<br />
directly behind another, allowing for an<br />
unobliterated view of the screen.<br />
New lobbies, lounges and rest rooms will<br />
bring the cost of the project to the $500,000<br />
mark, Morris said.<br />
Milton Rackmil Honored<br />
At UJA Industry Drive<br />
NEW YORK—Milton R. Rackmil, president<br />
of Universal Pictures and Decca Records,<br />
will receive the tribute of motion picture<br />
and amusement notables at a luncheon<br />
to launch the industiT drive in support of<br />
the United Jewish Appeal of Greater New<br />
York at the Essex House May 24.<br />
Rackmil has been chosen guest of honor<br />
"unanimously and enthusiastically in recognition<br />
of the significant impact he has<br />
made on the entire industry through his<br />
forcefulness and dynamism. " to<br />
Lam-ence A. Tisch. chairman of the board<br />
of Loew's Theatres and chairman of the<br />
UJA motion picture and amusement division.<br />
The UJA of Greater New York is the<br />
sole fund-raising agency in the metropolitan<br />
area for the United Israel Appeal, the<br />
Joint Distribution Committee, the New<br />
York Ass'n for New Americans, the American<br />
Jewish Welfare Board and the United<br />
Hias Service.<br />
Next on Norman Mauer's slate is "The<br />
Three Stooges Meet the Martians." Columbia<br />
release.<br />
BOXOFFICE April 16. 1962 E-1
1 Hh<br />
—<br />
—<br />
—<br />
—<br />
—<br />
—<br />
Music Hall's Easter Stage - Screen<br />
Show, Art House Films, Big in N.Y.<br />
NEW YORK— Despite rainy weather for<br />
the weekend and Monday i9i, plus the<br />
Lenten period which always affects moviegoing<br />
to an extent, the Radio City Music<br />
Hall's annual Easter stage-screen show,<br />
headed by Disney's "Moon Pilot." opened<br />
to strong business, which will increase, of<br />
course, as the holidays approach. Tlie only<br />
other new film was "Bell' Antonio," which<br />
was good at the tiny Guild Theatre.<br />
Best among the holdover.s was "Sweet<br />
Bird of 'V^outh," which was strong in its<br />
second week at the Capitol and tremendous<br />
at the east side Sutton Theatre, which had<br />
block-long waiting lines during the rainy<br />
weekend. Long lines also were in evidence<br />
at most of the small art houses, particularly<br />
"Only Two Can Play, " in its third big week<br />
at the Forum: "Forever My Love," in its<br />
second near-record week at the 72nd Street<br />
Playhouse, and "Last Year at Marienbad,"<br />
in its fifth smash week at the Carnegie<br />
Hall Cinema.<br />
Most of the other Broadway houses were<br />
nearing the end of long rmis. Three hohday<br />
pictures which opened dui-ing the second<br />
week in April were "State Fair," which<br />
opened at the Paramount Wednesday Uli<br />
following a very mild two-w-eek fill-in,<br />
"Madison Avenue"; "All Fall Down," which<br />
Lee ARTOE SAYS> THINK BIG<br />
BIG<br />
CARBONS<br />
SAVINGS<br />
PROFITS<br />
good enough in its 17th week of two-a-day<br />
at the Warner but will pick up during the<br />
holiday period.<br />
lAvoroge Is 100)<br />
Astor—The Children's Hour (UA), 4th wk<br />
Beekmon—Through o Gloss Dorkly (Joous),<br />
135<br />
4th wk 150<br />
Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160<br />
Cornegic Hall Cinema Lost Yeor ot Morienbod<br />
Aston, 5;h wk 175<br />
Criterion Wolk on the Wild Side (Col), 7th wk. 120<br />
DeMille A View From the Bridge (Cont'l),<br />
wk 125<br />
Embassy Lo Dolce Vito (Astor), movoover,<br />
16th wk 125<br />
.<br />
5th Avenue Victim (Pottw-Americo), moveover,<br />
9fh wk 110<br />
opened the same day at Loews State, following<br />
a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr,<br />
9th w,<<br />
Horsemen," and "Experiment<br />
Arts Only Two Con Ploy (Kingsley),<br />
"The Four Fine<br />
no<br />
in Terror," which opened Friday il3i at 3rd wk 190<br />
Forum Soton in High Heels (Cosmic), 3rd wk. 140<br />
the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150<br />
run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140<br />
Loews Stote The Four Horsemen of the<br />
Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110<br />
its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col),<br />
7th wk 125<br />
side Trans-Lux 52nd Street, will be replaced<br />
at both houses by "Jessica" before moveover, 16th wk 145<br />
Normondie Les Lioisons Dangereuses (Astor),<br />
Palace Judgment at Nuremberg (UA), I6tti<br />
Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200<br />
which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105<br />
Pons Viridiono (Kingsley), 3rd wk 150<br />
Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130<br />
Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV),<br />
plus Eostcr stage show 165<br />
by "Cape Pear" April 18.<br />
West Side Story (UA), 25th wk. of<br />
Rivoli<br />
"West Side Story." which won 11 Academy<br />
Awards, was again a sellout in its moveover, I 4th wk I 40<br />
two-o-dcy 200<br />
68th Street Murder She Said (MGM),<br />
25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175<br />
Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185<br />
lines of ticket-buyers are now buying advance<br />
dates, while "Judgment at Nurem-<br />
4th wk 130<br />
Trans-Lux 52nd St —The Children's Hour (UA),<br />
Trans-Lux 85th St The Day the Earth Cought<br />
berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130<br />
two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire<br />
(U-l), 3rd wk 125<br />
Warner El Cid 1 40<br />
World<br />
(AA), 17th<br />
Many Ways to Sin<br />
wk. of two-o-doy . . .<br />
(Mishkin-Exploitotion<br />
film) 200<br />
All Buffalo First Runs<br />
Score Average or Better<br />
BUFFALO—"West Side Story" at the<br />
Teck in its fifth week was doing 150 business<br />
and so was "Sweet Bird of Youth" in<br />
its second stanza at the Buffalo. "The Outsider"<br />
reported a 125 at the Lafayette.<br />
"Lover Come Back" moved into the Cinema<br />
from a long run in the Lafayette and<br />
tacked up a 250 in this 500-seat downtown<br />
art house.<br />
Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50<br />
Center Splendor in the Gross (WB); Fonny<br />
WB), return runs (<br />
Century Wolk on the Wild Side (Col), 4tti wk.<br />
1 30<br />
100<br />
Cinema Lover Come Bock (U-l), 2nd d.t. run ..250<br />
Granada El Cid (AA), 8th wk 130<br />
Lafayette The Outsider (U-l) 125<br />
Paramount— Lost of the Vikings (Medallion) 110<br />
Teck—West Side Story (UA), 5th wk 150<br />
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GIANT LONG 20 inch Positive carbons save on average of 15% of total cost by<br />
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ElectroCarbons<br />
Chlcogo 14, III.<br />
.<br />
Holdover Fare and Lent Team<br />
To Drop Baltimore Scores<br />
BALTIMORE— Except for weekend patronage,<br />
current seven-day grcsses appear<br />
to reflect competition of pre-Easter shopping.<br />
Overall figures run just about average.<br />
Then. too. practically all attractions<br />
were holdovers and several have worn out<br />
their welcome. "Sweet Bird of Youth" was<br />
quite biusy over the weekend: so was "A<br />
View From the Bridge" and two roadshows,<br />
"El Cid" and "West Side Story," were<br />
crowded. Monday night gave evidence that<br />
movie fans watched the Academy Awards<br />
show on home screens.<br />
Aurora The Guns of Novorone (Col),<br />
rclurn run 100<br />
Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80<br />
Five Doy Lover (Kingsley), 3rd wk. 100<br />
Cinema— The<br />
Five West- Summer and Smoke (Pora), 6th wk. 120<br />
Hipp:drome Sweet Bird of Youth (MCiM),<br />
2nd wk. MO<br />
Little Light in the Piozzo (MGM), 3rd wk 115<br />
Moyfair-West Side Story (UA), 8th wk 150<br />
New— Fanny (WB), Splendor in the Gross<br />
(WB), return runs '00<br />
Playhouse A View From the Bridge<br />
(Confl), 2nd wk 150<br />
Stanton- Lover Come Bock (U-l), 7ttl wk 100<br />
Town— El Cid ( AA), 5th wk 1 35<br />
BOXOFFICE :: April 16, 1962
'NTACT YOUR j/i/?ianIaarL,<br />
fntiB/inationaL exchange<br />
EW YORK<br />
George J. Waldman<br />
630 Ninth Avenue<br />
New York 36, New York<br />
Circle 6-1717<br />
PHILADELPHIA<br />
Charles<br />
Bcilon<br />
3 Penn Center Plazo, Rm. 1525<br />
Philadelphia 2, Pennsylvania<br />
LOcust 8-6684<br />
WASHINGTON, D.C.<br />
Jerome Sandy<br />
713 Third St„ N. W,<br />
Washington I, D. C.<br />
District 7-2508<br />
PITTSBURGH<br />
Milton Broumon<br />
415 Von Broom Street<br />
Pittsburgh 19, Pennsy|yani(<br />
ATlantic 11630<br />
BUFFALO<br />
Minna Zackem<br />
505 Peorl Street<br />
Buffalo, New York<br />
TL 3-3857
and<br />
.<br />
10 1 with<br />
which<br />
9 1 by<br />
being<br />
B RO ADW Ay<br />
QEORGE ROTH and Hayes Goetz, top<br />
executives in the newly formed Wilshire<br />
International Pictures, planed to<br />
Europe April 6 to negotiate with producers<br />
in London, Paris and Rome on distribution<br />
in the US. of new pictures. * * * Melville<br />
Shavelson. producer of "The Pigeon<br />
That Took Rome" for Paramount, is in<br />
Hollywood to screen the film for home office<br />
executives. ° ' ' Leon J. Warshaw,<br />
medical director of United Artists Corp.<br />
and Paramoimt Pictures, addressed the<br />
annual convention of the American Ass'n<br />
of Industrial Nurses in Chicago Thursday<br />
1 12 1. Mrs. Sally Kreger. charge nurse for<br />
the Paramount medical department in New<br />
York, went to Chicago to attend the Industrial<br />
Health Conference there. * • * Dr.<br />
John Grierson, founder of the British documentary<br />
film movement, gave an illustrated<br />
lecture on "Documentary Film in<br />
the Television Age" at the Museum of<br />
Modem Art Thursday (12 1<br />
1 10 1 in.specting real estate properties.<br />
Fred Goldberg. United Artists executive<br />
director of advertising, publicity and exploitation,<br />
is back from Hollywood after<br />
conferring with producers on promotional<br />
campaigns. ' • • Orville Crouch. Loew's<br />
.southern division manager, went to Atlanta<br />
while William Elder, Loew's northern division<br />
manager, is visiting Loew's properties<br />
in Dayton and Columbus. Herbert Moliver<br />
of Loew's construction department, was in<br />
Richmond Monday 1 9<br />
1 Norfolk Tuesday<br />
Robert Wise, whose direction of "West<br />
"<br />
Side Story just won him an Academy<br />
Award, started location shooting for his<br />
next Miri.sch film, "Two for the Seesaw,"<br />
starring Robert Mitchum and Shirley Mac-<br />
Laine in Greenwich 'Village Wednesday<br />
111). The shooting will continue through<br />
Write, Wire or Phone<br />
ATIANTIC PICTURES CORP. 37 w 57th st^<br />
New York 19. N. Y.<br />
PLAZA 5-6845<br />
'"/ISH HIT ALL AROUND THE COUNTRY . A SMASH HIT ALL AROUND THE COUNTRY<br />
April 21 in Brooklyn, the Bowery and<br />
Times Square. • • • Frederick Brisson,<br />
producer of "Five Finger Exercise" for Columbia<br />
release, was host to 50 women's editors<br />
and commentators at a fashion show<br />
and luncheon at the Four Seasons Restaurant<br />
Tuesday ilOi with Hollywood designer,<br />
Ori-y Kelly, also on hand to meet<br />
the group. • • • Eugene Pleshette, managing<br />
director of the Brooklyn Paramount,<br />
welcomed his .screen star daughter Suzanne<br />
to the screen of the hou.se when her<br />
"Rome Adventure" opened there Friday<br />
1 13). ' • ' Brandon deWilde, one of the<br />
stars of MGM's "All Fall Down," autographed<br />
photos in the lobby of Lcfew's<br />
State opening day, Wednesday (11).<br />
William Castle, producer-director of<br />
Columbia's "Zotz," sailed for Europe on<br />
the France Thursday il2i to begin preproduction<br />
activity on "The Old Dark<br />
"<br />
House, will be filmed in London<br />
May 14 with Tom Poston starred. Edward<br />
Seider, president of Pi-udential Theatres:<br />
Alec Waugh, author of "Island in the Sun,"<br />
and Marina Svetlova, Metropolitan Opera<br />
ballerina, were also on board the France.<br />
The liner had arrived from Europe Wednesday<br />
( Michele Morgan, French film<br />
star, aboard. Sam * * * Jaffe. MGM producer,<br />
has returned to Rome following<br />
home office conferences on his latest,<br />
"Damon and Pythias" for May release.<br />
Gordon Armstrong, who has been assisting<br />
Marvin Levy in the trade press activities<br />
at MGM for the past year, became the<br />
trade press contact April 9. * ** *<br />
Burt<br />
Solomon, Astor Pictures publicist, has received<br />
an acknowledgment from Arthur<br />
and Barbara Gelb, authors of the newlypublished<br />
"O'Neill," for his research assistance<br />
on the late playwright's brother,<br />
Jamie. * * * At United Ai'tists, Carol<br />
Scafiddi, secretary to Gabe Sumner, execu-<br />
.<br />
A SMASH HIT ALL AROUND THE COUNTRY • A SMASH H/}<br />
5tli RECORD<br />
BREAKING<br />
I<br />
MONTH at the<br />
Bryant Theatre, New YorkCity<br />
AUTHENTIC! Filmed At<br />
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DIARY OF A<br />
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m BesuMui EASTMAN COLOR<br />
Also available as "NATURE MMPOIARY"<br />
• A SMASH HIT ALL AROUND THE<br />
Alain<br />
tive assistant to Fred Goldberg, and Eugene<br />
Cella. a member of Al Fisher's exploitation<br />
department, have announced their engagement.<br />
Michael de Lisio has been named<br />
publicity coordinator for "The Lonely<br />
Stage," the Judy Garland film to be made<br />
in London, and he will leave for England<br />
late in April to assume his new posX.<br />
Richard Rodgers. composer of the music<br />
for "State Fair." and Pamela Tiffin and<br />
Ann-Marget headed a contingent of<br />
celebrities who attended the opening at the<br />
Paramount Theatre Tuesday 'IQi which<br />
was a benefit for MEDICO and CARE. ' ' •<br />
Marilyn Maxwell, who recently played at<br />
the Latin Quarter: Jessie Royce Landis and<br />
Rip Torn left for Hollywood to join the cast<br />
of Bob Hope's new Warner Bros, film,<br />
"Critic's Choice." Lois Nettleton. New York<br />
stage actress, also left for the west coast<br />
to join the MGM film. "Period of Adjustment,<br />
from Tennesee Williams' first<br />
comedy. John McGiver. who recently returned<br />
to New York after completing<br />
"Who's Got the Action?," was called back<br />
to Hollywood to play in another Paramount<br />
film, "My Six Loves, " produced by<br />
Gant Gaither with Debbie Reynolds<br />
starred.<br />
Mrs. Pimstein Elected Chief<br />
Barkerette of Tent No. 35<br />
NEW YORK—Mrs. Harry M. Pimstein<br />
was elected president (chief barkerette)<br />
Monday ( the New York 'Variety Club<br />
Barkerettes Tent 35, at their first annual<br />
election held at a full-membership luncheon-meeting<br />
in Sardi's Belasco Room. Mrs.<br />
Pimstein succeeds Mrs. Al Steen, organizer<br />
of the ladies auxiliary to the New York<br />
tent. Mrs. Steen, under the auxiliary's bylaws,<br />
as past chief barkerette, becomes<br />
chairman of the nominating committee and<br />
a member of the board of directors and executive<br />
committee. The Barkerettes also<br />
approved the final draft of the by-laws<br />
of the year-old organization.<br />
other newly elected officers were: Mrs. Michoel<br />
Hyams, first ossistant c)>ief borkerette; Mrs. David<br />
Home, second ossistont chief txDrkerefte, ond Mrs.<br />
Jerome J. Cohen, ossistant property mistress {corresponding<br />
secretory). Re-elected to their posts were:<br />
Mrs Soul Lerner, property mistress (recording secretary),<br />
and Mrs. Robert Deitch, dough gol (treosurer).<br />
Chief Barkerette Mrs. Pimstein will appoirrt<br />
choirmen of the hospitality, membership, program,<br />
publicity, remembrance, social secretary ond woys<br />
and means committee.<br />
The origirral members of the board of directors<br />
will continue serve. They are; Mrs. Charles A.<br />
to<br />
Alicoote, Mrs. Herbert Fnemon, Mrs. Samuel Horwitz,<br />
Mrs, Horold J. Klein and Miss Irene Stem. Additional<br />
directors elected were: Mrs. Saal Gottlieb,<br />
Mrs. Morris Lefko, Mrs. Bernard Myerson, Mrs.<br />
Chorles Okun, Mrs. Edith Prigozy, Mrs. Joseph M.<br />
Sugar arxJ Mrs. George Woldman.<br />
Mrs. Milton Livingston orxj Mrs. Mae Horx>witz<br />
were re-elected to serve os Tervt 35's represento+jves.<br />
Resnais Short Film<br />
Opens in New York<br />
NEW YORK—Alain Resnais' short,<br />
"Night and Fog," in Eastman color and<br />
black-and-white, had its American theatrical<br />
premiere at the 55th Street Playhouse<br />
April 7 in support of the return<br />
engagement of Resnais' feature, "Hiroshima,<br />
Mon Amour," which won the 1960<br />
New York Film Critics award. Resnais'<br />
latest, "Last Year at Marienbad, " is also<br />
current at the Carnegie Hall Cinema.<br />
"Night and Fog," which won the Prix<br />
Jean 'Vigo in 1956. is being distributed in<br />
the U.S. by Brown-Hughes Films.<br />
E-4 BOXOFFICE :: April 16, 1962
. . Owen<br />
. . Douglas<br />
!<br />
PHILADELPHIA<br />
^eorge A. Hamid is rushing work on the<br />
two movie houses at his Atlantic City<br />
resort. Steel Pier, so they will be ready<br />
for business by Easter Sunday. The pier<br />
was hit hard by the March 6. 7, storm,<br />
which washed away a section of the milelong<br />
entertainment landmark.<br />
New Jersey's Miss State Fair. Lynne<br />
Eckman of Pitman was on hand to help<br />
out at the opening of "State Pair" in New<br />
York Tuesday aOi. The lovely young lady<br />
joined her counterpart. Miss New York<br />
State Fair, with members of their courts,<br />
to preside at the ceremonies. They included<br />
a procession down Broadway to Times<br />
Square and then to the Paramount Theatre.<br />
Pat Boone. Ann-Margret. Bobby<br />
Darin. Tom Ewell. Alice Paye and Wally<br />
Cox. who star in the new musical comedy<br />
by 20th Century-Fox Film Corp.. were also<br />
on hand with Miss Eckman.<br />
A VVynnewood estate is being used for<br />
location in the filming of "Lisa and David."<br />
from the book by Theodore I. Rubin.<br />
Howard DaSylva and Keir Dullea are<br />
starred in the film. Dullea is remembered<br />
for a standout performance as the doomed<br />
young criminal in "The Hoodlum Priest."<br />
Also in a featured role is Janet Margolin.<br />
The scenario is by Eleanor Perry, with<br />
direction under her husband Frank.<br />
Letters to The Bulletin, which recently<br />
decided against taking ads for movies it<br />
deems improper, are still running 90 per<br />
cent in favor of the move.<br />
TV channel 6 here Sunday i8> started<br />
showing post-1952 Hollywood feature films<br />
from 8:30 to 10:30 as a regular weekly<br />
Sunday night feature. Local exhibitors<br />
claim it will probably hit their business<br />
noticeably because people who missed the<br />
films on their runs a decade ago will have<br />
the opportunity to see them now—for free<br />
—thereby cutting into potential attendance<br />
for today's movies. For instance. "Run<br />
Silent. Run Deep." starring Clark Gable<br />
and Burt Lancaster, was the first presentation<br />
on the Hollywood Special, which the<br />
new film series is called. On top of that,<br />
feature films all made since 1955 will be<br />
aired Sunday nights next season, from 8<br />
to 10 p.m., ABC announced.<br />
April First-Run Dates<br />
For 'Whistle/ 'Doctor'<br />
NEW YORK—Two British-made<br />
films,<br />
"Whistle Down the Wind" and "Doctor in<br />
Love," have been set for Manhattan firstrun<br />
dates late in April, "Whistle Down the<br />
Wind," starring Hayley Mills and distributed<br />
in the U.S. by Pathe-America, will<br />
open at the Little Carnegie April 21, following<br />
Lopert's "The Night."<br />
"Doctor in Love." with Michael Craig in<br />
the title role, distributed in the U.S. by<br />
Governor Film.s. will open at the Normandie<br />
Theatre April 26. following "Les Liaisons<br />
Daneereu.ses."<br />
Exhibitor Jack Levy Dies<br />
PHILADELPHIA—Kent Theatre Manager<br />
Jack Levy died Thursday i5> at St.<br />
Joseph's Hospital. Levy had worked at the<br />
Kent. Kensington avenue and Cumberland<br />
street, for the last 30 years. He was 71.<br />
^BHoMay Program<br />
BALTIMORE<br />
NEW YORK \Viini,r Bros, will relca.se<br />
"Lad: A Dog." producrd by Max J. Ro.senbcrg<br />
from the Albert I'uy.son Terhuiie story,<br />
and the cartoon fcalurettc, "The Adventures<br />
of the Road Runner," as a combination<br />
family show for the Decoration Day<br />
holiday season. Peter Brcck and Peggy Mc-<br />
Cay are featured in "Lad: A Dog."<br />
'Jessica' for Astor<br />
NEW YORK— "Jessica." the Jean Ncgulesco<br />
production filmed on location in<br />
Sicily in Panavision and Technicolor, will<br />
open at the Astor Theatre Thursday il9i<br />
following the current "The Children's<br />
Hour." Both pictures are United Artists<br />
releases. Maurice Chevalier, Angle Dickinson<br />
and Noel-Noel are starred in "Jessica."<br />
. . .<br />
gill :\li(haels(>n of American International<br />
in Washington was here for<br />
Tobias<br />
conferences<br />
with local exhibitors<br />
Hartz, projectionist at the Uptown, has returned<br />
to duty following a spell of pneumonia<br />
. Schnepf. manager of the<br />
McHenry. spent Wednesday and Thursday<br />
with friends in Philadelphia.<br />
Mrs. Irwin Greenfield, secretary to Leon<br />
Back, general manager of Rome Theatres,<br />
announced the marriage of her daughter<br />
Anita to Carl Millison . Connellee.<br />
owner of the Elkton Drive-In, Elkton.<br />
wa.s a Baltimore visitor ... J. Stanley<br />
Baker, head of Hicks-Baker Theatres, and<br />
Mrs. Baker have returned from a vacation<br />
at Port Lauderdale, Fla.<br />
Cramoves,<br />
you bet<br />
Customers come back, profits are<br />
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come in ten rich fruit flavors— orange, lemon, pink<br />
lemon, lime, grape, orange-pineapple, fruit punch,<br />
cherry, strawberry and black raspberry. These Cramores<br />
dri-syrups are portion packed in foil bags that<br />
solve storage problems and eliminate waste— another<br />
boon to bigger profits.<br />
Contact your wholesaler and order Cramores now for<br />
dispenser or individual pack use. Ask him about the<br />
Cramores jet dispenser deal.<br />
CRAMORE PRODUCTS, INC.<br />
Point Pleasant Beach, N, J.<br />
II<br />
you're serving ices<br />
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new, rich'flavor<br />
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BOXOFFICE April 16, 1962 E-5
I<br />
. Some<br />
includes<br />
7-101.<br />
. . The<br />
. .<br />
BUFFALO<br />
Ilonald Sherwood, who joined the Paramount<br />
Theatre staff as an usher in<br />
August 1961. has been appointed treasurer<br />
of the same house, succeeding Michael<br />
Martin, resigned. Martin has accepted a position<br />
in the city government.<br />
Packed houses greeted the two p>erformances<br />
of "California Calling," the musicalfashion<br />
show presented on the stage of the<br />
Paramount Theatre. Thursday il2) at 11<br />
a.m. and 2 p.m. The show was put on by<br />
the downtown merchants, in cooperation<br />
with the Courier-Express, which sheet distributed<br />
the free tickets to the event. Manager<br />
Ed Miller started his regular perfonnances<br />
that day at 4 p.m. The show brought<br />
the Paramount an avalanche of goodwill<br />
publicity in the foiTn of page ads in color,<br />
long stories and art in the news columns of<br />
the morning newspaper.<br />
A capacity house greeted Lord Mayor<br />
Robert Briscoe of Dublin when Tent 7 put<br />
on a special luncheon in honor of Hizzoner.<br />
It also was a sort of salute to the local<br />
radio and TV industry with heads of all<br />
the television and radio stations seated<br />
on the dais. Chief Barker James J. Hayes<br />
presided at the event, w-hich was one of the<br />
most successful in the history of the club.<br />
During the course of his talk, the Lord<br />
Mayor invited the barkers to Dublin, where<br />
the Variety International Convention will<br />
start May 15. A large delegation fi-om Tent<br />
7 and the Women's League of the club<br />
will attend the Dublin pow^vow.<br />
Manager James J. Hayes of the Cinema<br />
Theatre got a real break when he was able<br />
to announce the showing of "Lover Come<br />
Back" at his house direct from a sevenweek<br />
run in Basil's Lafayette. It now looks<br />
as though the Cinema might enjoy a similar<br />
length run on this boxoffice attraction.<br />
Phil Thorne, manager of the Playhouse<br />
in Canadaigua has tied up with the local<br />
radio station and two big stores in the<br />
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city in the form of a special 15-mlnute<br />
program every Saturday morning during<br />
which the Playhouse receives free plugs<br />
for the matinee perfonnance, w'hile the<br />
stores award ten pair of guest tickets to<br />
see the program. The tie-up helped considerably<br />
the Saturday matinee boxoffice<br />
figui-es.<br />
Sidney J. Cohen, president of Allied Theatres<br />
of New York State, with headquarters<br />
at 310 Crosby Bldg., has sent out notices<br />
to members that a life insurance program<br />
is now available to all paid up members<br />
and a special bulletin is being sent<br />
out with full instructions on the tie-up.<br />
William P. Rosenow Dies;<br />
Buffalo Area Industryite<br />
BUFFALO—Funeral services were held<br />
Thursday a2i for William P. Rosenow,<br />
veteran in area exhibition<br />
and distribution,<br />
in the Ulrich<br />
Funeral Home here.<br />
Rosenow died Sunday<br />
1 8 1 of a heart attack<br />
in Elmhui'st. 111.,<br />
where he had been<br />
living for the past<br />
two years.<br />
Starting as an usher<br />
in Shea's Buffalo.<br />
Rosenow rose to head<br />
William P. Rosenow the service department.<br />
Several years<br />
ago he was associated with William Brett<br />
in the operation of the Lakeshore, Niagara<br />
and Genesee theatres. He had also been<br />
with the local exchanges of United Artists,<br />
Columbia and Paramount in sales capacities.<br />
Survivors include his wife, the former<br />
Alma S. Wokasien of Buffalo: a daughter.<br />
Mrs. Chester Dimitroff, Buffalo, two brothers,<br />
Walter of Buffalo and Paul F. of<br />
Syracuse, and two grandchildren.<br />
Albany Trio Continuing<br />
Senior Citizen Rates<br />
ALBANY—Three local theatres, Fabian's<br />
Palace, Stanley Warner's Strand and<br />
Madison, have agreed to continue reduced<br />
rates for senior citizens another year. The<br />
widely heralded plan, started in 1958. provides<br />
a lower scale for retired persons, at<br />
least 60 years of age, when they present a<br />
senior citizen card. Applications for the<br />
new card were received in the lobby of the<br />
Palace from 1 to 3 p.m., Monday through<br />
Wednesday
. . George<br />
. . . Kim<br />
,<br />
. .<br />
. .<br />
. . Civic<br />
. . Joe<br />
Newark<br />
PITTSBURGH<br />
ITomer and Rita Michael returned to the<br />
theatre business when they reopened<br />
the Evergreen Drive-In in the Mount<br />
Pleasant-Scottdale area, which they acquired<br />
from Mrs. Donald Ruth, widow of<br />
the original owner, who managed this<br />
ozoncr last year. The former ownersoperators<br />
of the Liberty Theatre on Pittsburgh's<br />
.south side have modernized the<br />
Evergreen, first with a complete fresh<br />
paint job. including screen resurfacing:<br />
also with installation of new in-car speakers,<br />
etc. The concession building, with<br />
various new fixtures and equipments, has<br />
been turned into a self-service operation<br />
under management of Rita Michael.<br />
Michael Karolcik, former Perryopolis exhibitor<br />
and now chairman of the Fayette<br />
County board of commissioners, participated<br />
in the ground-breaking for the new<br />
truck freight temiinal in Perryopolis. . . .<br />
Joe McCormick left the WB payroll, leaving<br />
this company without a field salesman<br />
for the first time in its existence. A Filmrow<br />
employe for upwards of a score of<br />
years, McCormick had spent most of these<br />
years with WB as booker and salesman.<br />
Formerly he was with defunct RKO-Radio<br />
Pictures. WB additionally cut down in the<br />
office and this let out Leona Ecker, who<br />
had been with WB for a full 20 years. She<br />
is a sister of Variety's I. Elmer Ecker, attorney.<br />
Ann Simon, formerly a booker for<br />
many years, took over Mi.ss Ecker's post.<br />
Virgil Jones, city-sales manager, becomes<br />
WB head booker, with May Weir, former<br />
head as his assistant.<br />
A few days before the season opened, we<br />
found the Evergeen Drive-In near Mount<br />
Pleasant newly painted—including fence,<br />
speaker posts, playgromid equipments,<br />
concessions building inside and out, screen<br />
surface and underscreen structure, etc.<br />
New concessions fixtures and equipments<br />
are installed for self-service and new' incar<br />
speakers were being installed by Mi-,<br />
and Mrs. Homer Michael, new owners.<br />
There are about 100 evergreens in the<br />
fenced area. New bright colors replaced the<br />
old dai'k colors and grime and the ozoner<br />
buildings are newly housecleaned, all new<br />
power and water lines are installed. Newly<br />
added are an outdoor field lighting system<br />
plus new indoor lighting systems.<br />
A law office at Fairmont, W. Va.. seeks<br />
a film salesman, "believed from Pittsburgh,"<br />
who fell on a footbridge at Franklin,<br />
W. Va., in December 1960. We camiot<br />
identify him, but if you can, please answer<br />
tile inquiry of this correspondent . . . Jefferson<br />
Borough, Allegheny County, for 1961<br />
received $15,697.19 from its amusement tax<br />
Smiley, a Paramount .salesman<br />
here briefly several years ago, now is Paramount's<br />
Charlotte exchange manager .<br />
"Watty" Watson, MGM exploiter here<br />
some time ago, is an advance man with<br />
"Judgment at Nuremberg."<br />
Adam G. Goelz, former Maryland theatreman<br />
and Wilson circuit manager at<br />
Tyrone, Pa., who has been located in St.<br />
Louis for a year or so as a Wehrenberg<br />
circuit manager, now is a division manager,<br />
managing five outdoor theatres and<br />
three indoor units. He may be in this area<br />
Atlas Theatre Supply will install the<br />
initial<br />
when the Wilson circuit court case with<br />
area Century all-transistor sound<br />
the film companies is heard . C.<br />
system at the Manos Theatre, Latrobe .<br />
WUson III, president of Wilson Theatres,<br />
Regis Burns, Erie manager for Blatt Bros.<br />
writes that the court case with the film<br />
Theatres, reports that the new brick concessions<br />
building at the Lawrence Park<br />
distributors is coming along fine and it<br />
looks like it might be heard in the next<br />
Drive-In has 250 square feet with new restrooms<br />
and cafeteria-style concession<br />
several months. He is optimistic regarding<br />
facilities<br />
the outcome. A third-generation theatre<br />
with two aisles . . . Dick Leibert,<br />
industry executive, Wilson is a Democratic Radio City Music Hall organist, who was<br />
candidate for Congress in the 12th<br />
the local Pemi organist in Loew's days of<br />
district,<br />
seeking votes in Somerset, Bedford,<br />
operation here, presented a varied program<br />
Blair, Huntingdon, Mifflin, Fulton and at a recital in McKeesport High School.<br />
Franklin counties.<br />
Mr. and Mrs. Evan E. Evans, Wilkinsburg-Homestead-Monroeville<br />
dancing entertainers<br />
who spent several years in USO<br />
work around the world and who are well<br />
loved hereabouts, enjoyed a quiet Golden<br />
Wedding anniversary at their Lincoln<br />
Place home. Joining them were then- professional<br />
dancing children, Maryetta and<br />
Lester. Mom and Pop are still performing<br />
and turning in their usual expert job. They<br />
have been dancing entertainers more than<br />
50 years and played in most large theatres<br />
in this comitiT-<br />
Robert James Springer and his wife and<br />
.son R. J. jr., are modernizing the Dependable<br />
Drive-In Theatre, which they will reopen<br />
April 27. The ozoner was opened<br />
eleven years ago by Springer and for the<br />
past ten years it has been an operation of<br />
the Stern family's Associated circuit. With<br />
the Associated lease expired, the Springers<br />
are again in exhibition. They are remodeling<br />
and enlarging the concession building<br />
and it will be a self-service operation.<br />
Springer, a former coal operator, is a<br />
farmer and a construction engineer and<br />
contractor.<br />
Bill Graner, a veteran of 52 years in the<br />
local film industry, has returned to Filmrow<br />
as a booker at Jimmy Hendels independent<br />
film exchange. With the increase<br />
in business, Hendel, former UA district<br />
manager, has expanded his operations.<br />
Graner. in recent years, has worked part<br />
lime a.s relief manager, advance man, etc.<br />
. . . Bill Pence, director of Film Arts<br />
Societies, notified some distributors this<br />
week that his enterpri.se of .showing socalled<br />
art pictures in many college towns in<br />
this area had failed and that he had filed<br />
a petition in bankruptcy . Mulone,<br />
Cheswick exhibitor and builder of screen<br />
frames, shipped a 45x23 .screen frame to the<br />
Central Theatre. Pa.ssaic, N.J.<br />
"Pithole, USA." a 13-minute film of the<br />
first of oil hLstory's wildest boom towns,<br />
which is nationally booked from FK Distributing<br />
Co.. 415 Van Braam St.. Pittsburgh<br />
19. was on view this week at the<br />
Stanley here with BV's "Moon Pilot" . .<br />
.<br />
Mrs. Virginia Dickinson has been recuperating<br />
at home after sustaining a fall and<br />
breaking a couple of ribs several weeks<br />
ago. She is the wife of Dick Dickinson,<br />
former local area film salesman and exhibitor<br />
for many years, who with son<br />
Donald own and operate the Double-D<br />
Ranch restaurant near Canonsburg ... A<br />
screening of WB's "The Music Man" proves<br />
that it is one of the alltime best musicals,<br />
with excellent audience reaction to an expert<br />
job . Light Opera season at<br />
the Arena opens July 2 with the Carol Burnett<br />
Revue.<br />
Ted Tolley, MGM shipper, has not retii-ed<br />
as was stated in a recent item. Tolley has<br />
been president of Local B-11 for 22 years,<br />
and is observing his 50th year in the film<br />
industry here.<br />
John Stanek Living It Up<br />
As SW Contest Winner<br />
NEWARK. N.J.—Stanley Warner home<br />
office executives and fellow managers<br />
i<br />
i<br />
gathered at the Newark airport to wish<br />
John Stanek. Branford Theatre<br />
i<br />
manager, and his wife "bon voyage" via<br />
American Airlines Astrojet to Los Angeles.<br />
Stanek received an all-expenses-paid<br />
Academy Award vacation for two including<br />
the round trip flight on American Airlines,<br />
a stay at the Hollywood Roosevelt Hotel, a<br />
tour of the Warner Bros, studios, sightseeing<br />
throughout the Los Angeles area and<br />
attendance at the Academy Award ceremonies<br />
Monday evening 9 1 as the winner<br />
of the nationwide contest conducted by<br />
Warner Bros, in connection with the release<br />
of "A Majority of One."<br />
'Mr. Hobbs' for May 30<br />
NEW YORK — Jerry Walds production<br />
of "Mr. Hobbs Takes a Vacation." a<br />
CinemaScope-De Luxe Color comedy starring<br />
James Stewart and Maureen O'Hara,<br />
will open in Los Angeles and Chicago over<br />
the Decoration Day holiday, more than a<br />
month before its July release. Henry<br />
Koster directed the 20th Century-Fox<br />
picture.<br />
Aoftn^uf^<br />
BOONTON, N. J.<br />
Large Core<br />
Greater Crater Area<br />
means<br />
MAXIMUM LIGHT<br />
^vn\y Dittributad<br />
In Pcnniylvanlo -Blunnbrrg Bros., Inc., 1305 Vlnm StrMt, Phllodelphia,<br />
Walnut 5-7240<br />
National Theatre Supply, Ptiltodelphlo—Locuit 7-61 S«<br />
Superior Theatre Equipment Compony, Philadelphia<br />
RIttonhouse 6-1420<br />
National Theotre Supply Co., 84 Von Broom Str««t,<br />
Ptttiburqh, Po.—Grant 1-4630<br />
BOXOFFICE April 16, 1962 E-7
I<br />
Rank<br />
. and<br />
which<br />
-^<br />
^ohcUm defiant<br />
H SSOCIATED British Picture Corp.. Ltd..<br />
and Anglo Amalgamated Film Distributors,<br />
Ltd., last week announced the completion<br />
of a deal whereby ABPC acquired<br />
a 50 per cent share interest in Anglo and<br />
all its subsidiary companies. The news of<br />
this agreement did not come as a surprise<br />
to Wardour Street where it was known for<br />
weeks that discussions for such a deal had<br />
been taking place between the legal representatives<br />
of the two companies. ABPC,<br />
in securing its 50 per cent share interest<br />
in Anglo, strengthens its product position<br />
and is a significant move at a time when<br />
shortage of first-class British featui-es is<br />
still a problem within the industry.<br />
The board and management of Anglo<br />
will continue to function as before. The<br />
two managing directors, Nat Cohen and<br />
Stuart Levy, will, in the words of the joint<br />
press statement, "consolidate Anglo's<br />
rapid progress and the new merger will encourage<br />
Peter Rogers la director of Anglo<br />
and their other producers—Julian<br />
i<br />
Wintle. Leslie Parkyn, Joseph Janni and<br />
Merton Park Studios, to embark on a more<br />
ambitious production program designed to<br />
achieve international distribution."<br />
The distribution company, headed by<br />
Alan Kean, general manager, will continue<br />
as before. A further announcement about<br />
forthcoming product is expected to be<br />
made shortly. Meanwhile, Anglo was able<br />
to mark the agreement with two West End<br />
showings of their pictui-es, "Carry On<br />
Cruising," produced by Peter Rogers and<br />
directed by Gerald Thomas at the New<br />
Victoria, and "A Kind of Loving," produced<br />
by Joseph Janni. directed by John Schlesinger,<br />
at the Warner Theatre.<br />
Both the British Film Producers Ass'n<br />
and the Federation of British Film Makers<br />
have been investigating the situation in<br />
the Eui-opean Common Market and were<br />
in Brussels last week on a reconnaissance<br />
for their respective producer groups. They<br />
both returned expressing themselves "well<br />
satisfied" with the results of the trip.<br />
Meanwhile, new talks have been arranged<br />
in Brussels for the working party set up<br />
by ECM member countries to assemble<br />
facts about their film industries. It is expected<br />
that plans will be discussed for the<br />
liberalization of the film trade within the<br />
EX^M area. Original plans called for an<br />
increase in existing bilateral film exchange<br />
talks between member countries by 33<br />
per cent before December 31, 1961. But<br />
actual introduction of the higher quotas<br />
has not yet been conducted by the governments<br />
in Bonn, Paris and Rome.<br />
When it comes to motion pictui-e promotion<br />
on an ambitious scale and for general<br />
public relations between the industry<br />
and the press, Warner-Pathe is right on<br />
top of the league. Under managing director<br />
Lou Lewis, this company, now getting on<br />
for its second birthday, has achieved a<br />
name for hard-selling and brilliant exploitation.<br />
The man in charge of publicity<br />
is Leonard Samson who. last week, took advantage<br />
of the film, "A Majority of One,"<br />
By ANTHONY GRUNER<br />
to create a happy atmosphere for the press<br />
by throwing an after-screening Japanese<br />
lunch at an Asiatic restaurant. In New<br />
York and Hollywood, these sort of functions<br />
may be second nature, but in London<br />
this type of drum-beating with the Fourth<br />
Estate is rarely considered to be "worth<br />
the expense" as far as the U. S. renters<br />
are concerned.<br />
Although the festivities did not have any<br />
palpable effect on the reviews of the film<br />
which, in the main, were unfavorable, all<br />
the critics gave plenty of space explaining<br />
why they didn't enjoy the picture, and this<br />
was done dui-ing a week when a number of<br />
important films were prereleased. including<br />
"Road to Hong Kong" and "Soldiers<br />
Three." Because of the big space allocated<br />
to it "A Majority of One" is doing solid<br />
business at the Warner Theatre, for Samson,<br />
like most good publicists, is always<br />
seeking methods to keep the public talking<br />
about his company's pictures.<br />
M. J. Frankovich, first vice-president of<br />
Columbia Pictures, and Sii- Michael Balcon,<br />
chairman of Bryanston, announced while in<br />
New York last week, that Maxwell Setton,<br />
managing director of Bryanston since its<br />
formation three years ago. is to relinquish<br />
the post to take up an appointment with<br />
Columbia as production executive for Continental<br />
Europe. He will also relinquish<br />
his similar appointment with Bryanston<br />
Seven Arts and his joint managing directorship<br />
of Pax. Setton will take up his Columbia<br />
appointment in Rome on July 1.<br />
but will later transfer his headquarters to<br />
Paris.<br />
The significance of Setton's appointment<br />
is highlighted by Em-opean common market<br />
developments and recent moves towards<br />
increased Anglo-Continental coproduction.<br />
Specially qualified to deal with Continental<br />
production. Setton speaks French<br />
and Italian with remarkable fluency, and<br />
can communicate in several other<br />
languages. Before establishing himself as a<br />
producer of British pictures, he was called<br />
to the English Bar. He also holds a degree<br />
in French law.<br />
The British Film Academy last week issued<br />
its final annual awards for 1961 with<br />
America and Russia tying for first place<br />
with 20th-Pox's "The Hustler" and the<br />
USSR film. "Ballad of a Soldier." sharing<br />
the award for the best film from any<br />
source. The best foreign actor award went<br />
to Paul Newman in "The Hustler": the best<br />
foreign actress was. in the opinion of the<br />
BFA. Sophia Loren in "Two Women": and<br />
the best British film. Bryaiiston's " A Taste<br />
of Honey." Peter Finch got the award for<br />
the best actor in "No Love for Johnnie"<br />
1<br />
Dora Bryan was awarded the<br />
best actress accolate for her part in "A<br />
"<br />
Taste of Honey. The best British film was<br />
"A Taste of Honey." which again tied for<br />
the best screenplay award with "The Day<br />
the Earth Caught Fire" iPaxi. Disney's<br />
"101 Dalmatians" won the award for the<br />
best animated film and Rita Tushingham<br />
for the most promising newcomer. Miss<br />
Tushingham stars in "A Taste of Honey."<br />
'La Dolce Vita' Booked<br />
For 150 Situations<br />
NEW YORK—Astor Pictures' two current<br />
releases. "La Dolce 'Vita." now in its<br />
50th week in New York City, and "Last<br />
Year at Marienbad." in its sixth week at<br />
the Carnegie Hall Cinema. New York, will<br />
open in other key cities in April.<br />
"La Dolce "Vita. " Federico Fellini's Italian<br />
picture, was booked into 150 theatres<br />
across the country, beginning April 9 and<br />
running through May. many of these dates<br />
being return engagements and some for<br />
drive-in theatres "Last Year at Marienbad."<br />
will start its second U. S. engagement<br />
at the Exeter Theatre. Boi=ton. April 21.<br />
Mario de Vecchi. Astor vice-president, will<br />
travel to Boston to meet with newspaper<br />
representatives for promotion of the picture.<br />
The third engagement for "Last Year at<br />
Marienbad" is now set for the Playhouse<br />
Theatre. Washington. D.C.. April 24.<br />
350 'Follow That Dream'<br />
Dates for Easter Period<br />
NEW YORK— "Follow That Dream."<br />
starring Elvis Presley, will be released by<br />
United Artists in the South and the Los<br />
Angeles area with 350 bookings during the<br />
Easter period. The pictui-e then will be<br />
held out until Memorial Day when it will<br />
go into other areas.<br />
James Velde. United Ai-tists general sales<br />
manager, said that 400 prints had been<br />
ordered and that exhibitor interest in the<br />
picture was among the greatest in recent<br />
company history. He said exhibitors were<br />
offering guarantees which, in many instances,<br />
were higher than the total gross<br />
on other pictures from the same theatres.<br />
Velde and "Skip" Weshner. producer<br />
representative for the Mirisch Company,<br />
which made the film, said that the picture<br />
was not being sold as another Presley attraction,<br />
but as an attraction that would<br />
attract both the Presley and non-Presley<br />
fans.<br />
'Come Thursday' Acquired<br />
For European Release<br />
NEW YORK — ""Come Thursday." the<br />
first feature made by Little Movies, has<br />
been sold for European distribution to the<br />
Joseph Bursty n office. Jeffrey Lynn stars<br />
in "Come Thursday. " was directed<br />
by Bob Davis and produced by Duard Slattery.<br />
The Buistyn deal also covers the Little<br />
Movies Oscar-winning short, "Day of the<br />
Painter, " being distributed in the U. S.<br />
by Kingsley International. Both films have<br />
also been purchased by Teleview A.B. of<br />
Stockholm. Sweden, which plans a package<br />
theatrical release in 32 countries.<br />
Telepix Spring Release<br />
NEW YORK—"Joan of the Angels." produced<br />
in Poland with Lucyna Winnicka<br />
starred, will be released in the U. S. by<br />
Telepix Corp.. according to Irving A. Isaacs,<br />
head of the releasing company. The<br />
picture, which won a special jury prize at<br />
the Cannes Film Festival, will open in New<br />
York in the late spring.<br />
William Perlberg produces and George<br />
Seaton directes "The Hook, " starring Kirk<br />
Douglas, for MGM.<br />
*E-8<br />
BOXOFFICE :: April 16, 1962
•<br />
slated<br />
MEWS AND VIEWS OF THE PRODUCTION CENTER<br />
I Hollywood Of/ice— Suite 320 at 6362 Hollywood Blvd.. William Hebert. Western Manaocn<br />
Cliff Robertson Cast<br />
As John T. Kennedy<br />
HOLLYWOOD—One of the most important<br />
casting decisions of the year was<br />
announced by Jack L. Warner in revealing<br />
that Cliff Robertson has been signed<br />
to play the role of Lt. John F. Kennedy in<br />
•PT-109.<br />
Lewis Milestone will direct the film,<br />
dealing with F^-esident Kennedy's wartime<br />
adventures, including a full-scale re-enactment<br />
of Pacific sea battles, highlighted<br />
by the crash of Kennedy's motor toiisedo<br />
boat by a Jap destroyer.<br />
Work has already begun in Munson<br />
Island. Key West, on coiistructing the fleet<br />
of FT boats which will be used in the South<br />
Pacific battle. Warner will personally<br />
supervise production, with Bryan Foy as<br />
producer. It will be lensed in Panavision<br />
and Technicolor, based on Robert Donovan's<br />
book, "PT-109."<br />
Dick Van Dyke Contract<br />
For Five Columbia Films<br />
HOLLYWOOD—A seven-year, five-picture<br />
deal with Columbia Pictures has been<br />
signed by Dick Van Dyke, inclusive of his<br />
currently filming "Bye Bye Birdie." in<br />
which he makes his motion pictm-e debut in<br />
the role he created on Broadway.<br />
The deal does not include the actor and<br />
Byron Paul's independent Lotus Productions,<br />
which plans "Zoomar." based on the<br />
late Ernie Kovacs' novel, as its initial<br />
project.<br />
Also being prepared by Lotus are "Laurel<br />
and Hardy," to star Stan Lam-el, and<br />
"Gold," originally written as a video series<br />
by Paul and Allan Chase, which Paul has<br />
rewritten as a screenplay.<br />
Refurbished Ghost Town<br />
Given Over for Tourists<br />
HOLLYWOOD — On the condition that<br />
no other motion picture or TV company be<br />
permitted to use the site for location work.<br />
MGM will leave the refurbished buildings<br />
of the mining ghost town of Oatman. Ariz.,<br />
used in filming MGM-Cinerama's "How<br />
the West Was Won," as a future tom'ist<br />
attraction.<br />
Some of the changes made by MGM<br />
crews under the set direction of Addison<br />
Hehr include paint jobs on some 20 dilapidated<br />
buildings to give them an 1880<br />
flavor and construction of a balcony and<br />
boardwalk around the old two-story hotel<br />
building.<br />
Oscars Are Given Credit<br />
For Improving Pictures<br />
HOLLYWOOD—Congressman James C.<br />
Corman of California recently voiced high<br />
praise for the role that the Oscar Show of<br />
the Academy of Motion Picture Arts and<br />
Sciences has played in raising the artistic<br />
level of the film medium.<br />
On the floor of the House of Representatives,<br />
Corman declared that the awards<br />
provide an incentive to strive for an increasingly<br />
better product and have raised<br />
the standards of motion picture production<br />
and made the American film industry<br />
the finest in the world.<br />
In his remarks to Congress. Corman<br />
said:<br />
"The motion picture industry, which has<br />
long been a significant element in our nation's<br />
economy, is particularly important to<br />
my congressional district where many of<br />
its facilities are located, in which many of<br />
its employes live and from where so much<br />
of its creativity springs. The industry directly<br />
employs thousands of people, and<br />
through its varied operations helps to employ<br />
thousands more in related industries.<br />
More important, perhaps, it brings untold<br />
enjoyment into the daily lives of millions,<br />
both at home and abroad."<br />
Jim Burkett Joins<br />
MGM Laboratories<br />
HOLLYWOOD—James Burkett has resigned<br />
as vice-president of Pathe-America<br />
to become sales manager for MGM Laboratories<br />
in Culver City. Mike O'Hara takes<br />
over Burkett's position with Pathe. At the<br />
same time, Walter G. Eggers. formerly<br />
vice-president with Movie Lab in New York,<br />
was engaged by MGM Lab as assistant to<br />
Alan Jackson, who heads the laboratory<br />
here. Both appointments emphasize MGM's<br />
recent decision to extend its lab facilities<br />
to producers and distributors outside the<br />
studio.<br />
Newman and Loren<br />
Are British Choices<br />
Hollywood — Robert Rossen's "The<br />
Hustler" was named by the British<br />
Film Academy as the best foreiRn picture<br />
of the year, in a tie with the<br />
USSR's "Ballad of a Soldier." Paul<br />
Newman was named best foreign actor<br />
as a result of his performance in Rossen's<br />
picture, and Sophia Loren was<br />
named best foreign actress for "Two<br />
Women."<br />
Tall Down' Chosen<br />
For Cannes Festival<br />
HOLLYWOOD—MGMs "All Fall Down"<br />
has been named the U. S. entry at the<br />
Cannes Film Festival to be held May 7-21.<br />
The festival selection committee announced<br />
that the picture was selected because of its<br />
"exceptional artistic merit."<br />
Eva Marie Saint, Warren Beatty, Karl<br />
Maiden and Angela Lansbury head the cast<br />
of the fUm, which John Houseman produced<br />
and John Prankenheimer directed.<br />
Roy Evans Returns to LA<br />
As UA Circuit Staffer<br />
LOS ANGELES—Roy Evans, for the past<br />
three months in New York as division<br />
manager of Skouras Theatres, has returned<br />
here to join the parent company. United<br />
Ai-tists Theatres, as assistant to general<br />
manager Fred Kunkel in buying, booking<br />
and theatre operation.<br />
Reason for the move is United Artists<br />
Theatres projected expansion in Southern<br />
California, where the circuit now operates<br />
11 theatres. Plans are to acquire several<br />
more in the near future.<br />
Evans also will work with Kunkel on UA<br />
circuit's long range remodeling plans in<br />
which over $1,000,000 will be spent on refurbishing<br />
and remodeling all theatres.<br />
The Four Star recently was completed at a<br />
cost of $160,000 for the "Black Tights"<br />
premiere and engagement. The UA Pasadena<br />
and Glendale also have been completely<br />
done over and work is progressing<br />
on the Long Beach.<br />
Evans joined Skouras Theatres several<br />
months ago after many years as district<br />
manager for National Theatres and Fox<br />
West Coast.<br />
Grain Harvesting Theme<br />
Of Next Zephyr Feature<br />
HOLLYWOOD—"Some Men Reap," a<br />
story of American grain harvesting, will be<br />
filmed by Zephyr Productions in June with<br />
president Paul Parry producing and directing.<br />
Zephyr also will release the picture<br />
on a regional basis.<br />
The featm-e will be shot in Eastman Color<br />
and widescreen.<br />
New George Chakiris Role<br />
HOLLYWOOD—Harold Hecht has signed<br />
Oscar winner George Chakiris to costar<br />
with Yul Br^^mer and Richard Widmark in<br />
"<br />
"Flight From Ashiya. to roll June 1<br />
for United Artists release. Chakiris is<br />
currently starring in "Diamond Head."<br />
BOXOFFICE April 16. 1962 W-1
Goldman LA Theatre<br />
Will Cost $500,000<br />
LOS ANGELES— Harold Goldman, who<br />
owns seven theatres in New York, is setting<br />
plans for the first motion picture house<br />
on the Sunset Strip. Blueprints for the<br />
$500,000 theatre include a cocktail bar<br />
area.<br />
A trend toward smaller theatres was<br />
prophesied by Goldman, here to confer with<br />
Joseph Levine about booking "Boccaccio<br />
'70" for his Studio Theatre in Manhattan.<br />
The e.\hibitor also predicted future bookings<br />
would involve films which could run<br />
indefinitely, rather than being "just another<br />
picture."<br />
Honor-Winning 'Bridge'<br />
In June General Release<br />
LOS ANGELES—Allied Artists' art house<br />
presentation. "The Bridge." will be put<br />
into general release in June. The film, winner<br />
of many honors, including an Oscar<br />
nomination and Hollyw-ood Foreign Press<br />
Golden Globe award, was produced by<br />
Pono-Film and Jocehn Severin. directed<br />
by Bernhard Wicki and based on Manfred<br />
Gregors novel of the same title.<br />
The cast is toplined by Volker Bohnet.<br />
Fritz Wepper and Cordula Trantow.<br />
Mary Is Honorary Head<br />
HOLLYWOOD—Mary Pickford has accepted<br />
the honorary chairmanship of the<br />
Motion Picture Relief Fund benefit premiere<br />
May 4. 5 at the Movieland Wax<br />
Museum in Buena Park, fund president<br />
George L. Bagnall announced. Miss Pickford<br />
is president emeritus of the relief fund.<br />
on whose board of directors she has served<br />
for many years.<br />
Premiere benefit tickets at $2.50 each<br />
may be obtained by writing Mary Pickford<br />
or the Motion Picture Relief Fund, co<br />
Box 10. Hollywood 28.<br />
Dick Widmark to 'Ashiya'<br />
HOLLYWOOD— Harold Hecht has signed<br />
Richard Widmark to star with Yul Brynner<br />
in "Flight From Ashiya." which rolls June<br />
1 for United Artists release. The story of<br />
the Air Rescue unit will be filmed in Japan,<br />
Hong Kong, the Philippines, North Africa<br />
and the Bavarian Alps.<br />
Danny Kaye Concert, $112,340<br />
HOLLYWOOD — Danny Kaye's<br />
Jack Cooper Resigns<br />
HOLLYWOOD—Jack Cooper resigned as<br />
assistant Paramount studio publicity manager.<br />
guestconducting<br />
appearance with the Los<br />
Angeles Philharmonic orchestra raised<br />
$112,340 for the musicians union pension<br />
fund, with a sellout crowd packing the<br />
2,660-seat Philharmonic Auditorium. Seats<br />
in the orchestra section were $100 each.<br />
Filmgroup Distributing 'Mermaids'<br />
LOS ANGELES— "Memiaids of Tiburon"<br />
starring Dianne Webber, to be distributed<br />
by The Filmgroup. is scheduled for<br />
a Cincinnati area saturation booking in<br />
June.<br />
Elke Sommer Set for First<br />
Film Showing in U.S.<br />
HOLLYWOOD—Described by one major<br />
European reviewer as "a new Brigitte Bardot<br />
without the pout." Elke Sommer is<br />
scheduled for her first U.S. outing when<br />
"Sweet Violence" opens at the Sunset Tlieatre<br />
in Hollywood April 27.<br />
Miss Sommer. 20. has starred in 13<br />
European films in the past two-and-a-half<br />
years, according to her American representative,<br />
receiving star billing opposite<br />
such well-established European aiid<br />
American stars as Horst Buchholz, Richard<br />
Todd. Walter Chiari. A linguist, she<br />
performs without dubbing in French. German.<br />
Spanish and Italian as well as English.<br />
Recent films: "Don't Bother to<br />
Knock." made in England; "Daniella by<br />
Night." reported a substantial hit in<br />
France: "Women of Luxury," made in<br />
Italy.<br />
Filmed in Cinemascope. "Sweet Violence"<br />
was produced by Joel Lifschultz, directed<br />
by Max Pecas.<br />
American distribution is being handled<br />
by Audubon Films of New York, with<br />
Beverly Pictures booking situations west of<br />
Denver.<br />
'Bounty' Campaign Based<br />
On Silverwood Tie-Ups<br />
LOS ANGELES—A nationwide exploitation<br />
campaign based on the successful promotional<br />
tie-up between Silverwoods Department<br />
Stores and MGM's "Mutiny on<br />
the Bounty" will be used by studio fieldmen<br />
around the country to aid in effecting<br />
similar campaigns.<br />
Four hundred kits have been ordered by<br />
the studio which describe the promotion<br />
and reproduce the advertising and publicity<br />
during the three-week tie-up. The promotion<br />
utilized props and large still photos for<br />
floor and window displays in eight Silverwood<br />
stores to launch a new line of South<br />
Seas fashions inspired by the pictui-e.<br />
Dorothy Provine Casting<br />
Rounds Out 'Mad World'<br />
HOLLYWOOD—Stanley Kramer completed<br />
the stellar casting on "It's a Mad,<br />
Mad. Mad, Mad World" with the signing of<br />
Dorothy Provine. on loanout from Warner<br />
Bros. The film marks the first feature for<br />
the actress since she started the WB Roaring<br />
20's TV series.<br />
Previously set for "Mad World" are<br />
Spencer Tracy, Ethel Merman, Sid Caesar.<br />
Jimmy Durante, Edie Adams, Jonathan<br />
Winters. Terry-Thomas. Buddy Hackett.<br />
Mickey Rooney. Dick Shawn. Peter Falk<br />
and Eddie "Rochester" Anderson.<br />
A Cavalcade of Costumes<br />
HOLLYWOOD — The motion picture<br />
co.stumers Local 705 will present a historical<br />
cavalcade of costumes of famed<br />
films as the major theme of its September<br />
22 Adam and Eve awards. The show is<br />
being planned as an advance premiere of<br />
the Hollywood Museum.<br />
Casey Adams to Use Own Name<br />
HOLLYWOOD — Actor Casey Adams,<br />
currently appearing in Paramounts "My<br />
Six Loves." said he will use exclusively his<br />
real name of Max Show-alter, under which<br />
he is also a composer-writer.<br />
Cojecddiioe. ^n4Ufeie^<br />
Producer Walter Wood, back from production<br />
huddles in London and New York<br />
on "Tunnel 28."<br />
Producer Mel Shavelson, to Gotham for<br />
a Paramount home office screening of<br />
""The Pigeon That Took Rome.""<br />
Producer Sy Bartlett. to Chicago to participate<br />
in promotion for U-I"s ""Cape Pear."'<br />
UA publicity director Fred Goldberg, in<br />
for conferences.<br />
AIP toppers James Nicholson and<br />
Samuel Arkoff, to San Francisco for an<br />
exhibitor lunch and tradescreening.<br />
Euu'ene V. Klein, head of National General<br />
Corp.. back at his desk from huddles<br />
in Chicago. New York and Miami.<br />
Robert W. Selig. National Theatres, back<br />
from Fox Intermountain meetings in Denver<br />
and Salt Lake City.<br />
Artists XVI Distributing<br />
Parade's Suspense Films<br />
LOS ANGELES—A deal<br />
has been completed<br />
by Parade Releasing Organization<br />
with Joseph Cranston of Artists XVI Productions<br />
for the distribution of the suspense<br />
film. ""Ti-auma."'<br />
Produced by Cranston and written and<br />
directed by Robert Malcolm Young, the<br />
film stars John Conte, Lynn Bari, David<br />
Garner and Warren Kemmerling. and introduced<br />
Lorrie Richard. A May release has<br />
been set.<br />
A Cancer Kickoff<br />
HOLLYWOOD—Filmites will gather to<br />
kick off national Bowl Down Cancer week<br />
in support of the American Cancer Society<br />
crusade April 22-28. Scheduled to attend<br />
the luncheon at Hollywood Star Lanes,<br />
sponsored by the Bowling Proprietors<br />
Ass"n of America, are Stuart Whitman, Rod<br />
Steiger, Martha Hyer, David Janssen, John<br />
Saxon, Dolores Hart. Jayne Mansfield, Ray<br />
Danton, Ruta Lee. Barbara Luna. Barry<br />
Sullivan, Howard Keel, Jeanne Crain and<br />
Julie Adams, and others.<br />
Out at MGM Casting<br />
HOLLYWOOD—Alexis Corfino. in charge<br />
of MGM's casting department for the last<br />
ten years, has asked for and has been<br />
granted his release.<br />
Al Trescony has been named to replace<br />
Corfino as head of the casting department.<br />
Trescony. formerly head of TV casting, has<br />
been with the studio for 25 years. Under<br />
the new organization set-up. both feature<br />
and TV casting will be consolidated in the<br />
one department.<br />
Too Hot' to Topaz Films<br />
HOLLYWOOD— "Too Hot to Handle."<br />
Eastman Color feature starring Jayne<br />
Mansfield. Leo Genn and Karl Boehm. has<br />
been acquired by Topaz Films Corp.. headed<br />
by Paul P. Schreibman and Edmund Goldman.<br />
The film, directed by Terence Young,<br />
w-as produced and released in England and<br />
will be released in this country June 1,<br />
possibly with a title change.<br />
"Feather in Her Hat." based on "Lilly's<br />
Story."" a novel by Ethel Wilson, will be<br />
relea.sed by MGM.<br />
,<br />
W-2 BOXOFFICE April 16, 1962
'NTACT YOUR Jimeniaaru fntB/mationjCiL exchange<br />
ATTLE<br />
Robert S. Parnell<br />
2316 Second Avenue<br />
Seattle 1, Washington<br />
MAin 4-6234<br />
DENVER<br />
Chick Lloyd<br />
2145 Broadway<br />
Denver 5, Colorado<br />
TAbor 5-2263<br />
SALT LAKE CITY<br />
Fred C. Palosky<br />
252 East First South<br />
Salt Lake City, Utah<br />
DAvis 2 3601<br />
LOS ANGELES<br />
N. P. Jacobs<br />
1918 So. Vermont Avenue<br />
Los Angeles 7, California<br />
REpublic 1-8633<br />
SAN FRANCISCO<br />
Hal Gruber<br />
255 Hyde Street<br />
San Francisco 2, Califon<br />
PRospcct 6-4409
—<br />
^^ OME afterthoughts on the Academy<br />
<strong>1^</strong>^ Awards while they are still fresh in<br />
mind:<br />
We have not seen Stanley Kramer's<br />
brief, warm and humorous speech on accepting<br />
the Irving Thalberg Award anywhere<br />
in print, but here is the complete<br />
text:<br />
"When they told me that I was going to<br />
receive the Irving Thalberg Award, I remembered<br />
that Mr. Thalberg's mother and<br />
my grandmother used to be bridge partners.<br />
If they had told me at that time that<br />
some day I<br />
would receive the Irving Thalberg<br />
Award I wouldn't have believed it<br />
but my grandmother would."<br />
At the same event. Bob Hope, the wellknown<br />
M. C. who walks as if he were wearing<br />
roller skates with the brakes on. was at<br />
his very best. Many of his comments never<br />
reached the TV audience because they were<br />
delivered while the living room captives<br />
were being "entertained" by the commercials.<br />
Said Mr. Hilarious:<br />
"Tonight you will see Hollywood's newest<br />
and greatest production: 'Judgment<br />
at Santa Monica.'<br />
W-4<br />
day and see a star in the window—it means<br />
he's not working.<br />
"However, Grace Kelly is coming back<br />
here to make a movie. Monaco needs the<br />
money. Since Jack Warner imy new landlord'<br />
came back from there, the Casino<br />
hasn't had enough big losers.<br />
"As for those foreign movies being shown<br />
in this country with all those strange people<br />
doing strange things. I can't understand<br />
it. If I make a U-turn on the way to<br />
the studio, there is a policeman right there<br />
to remind me that I am breaking the law.<br />
"Some of the foreign movies are real<br />
great, however, like 'La Dolce Vita'—meaning<br />
what to do until the spaghetti is ready.<br />
"Some of our Hollywood producers are<br />
doing all right, too. in that department. If<br />
they make a pictui-e that gets the Production<br />
Code Seal of Approval, they look at<br />
each other and say— 'Where did we fail?'<br />
"So far we haven't had any bulletins<br />
from Rome, but, in case you're worried,<br />
Mrs. Stone is not the only one who had<br />
a Roman Spring.<br />
"Among the nominees for 'Best Song' is<br />
the love theme from 'El Cid.' The music is<br />
by Miklos Rozsa. The lyrics are by Paul<br />
Francis Webster. Incidentally, Mr. Webster<br />
wrote Miklos Rozsa's name."<br />
Thank you, Bob, for the memories. As<br />
a consolation prize you get the Point of<br />
View Award for never being funnier.<br />
"They say that 'Cleopatra' is going to<br />
cost 30 million dollars. So who's worried?<br />
It's been shooting so long that that comes<br />
down to about two dollars a day.<br />
Topic A throughout the world seems to<br />
"This program will be interrupted if be the Elizabeth Taylor embroilment. Because<br />
of the nature of human nature, it<br />
there are any news bulletins from Rome . . .<br />
"As you know, this auditorium is only a seems to take precedence in the minds of<br />
few feet from the ocean. We are leaving many over international crises of far<br />
the back door open so that if the 'Mutiny greater importance and significance. This<br />
on the Bounty' cast gets back in time they writer, along with many others, I am sure,<br />
can wade ashore.<br />
is frequently asked, "What do you think<br />
of it?"<br />
"Ironic,<br />
Opinion<br />
isn't<br />
reserved.<br />
it, that Hollywood's<br />
We are in the<br />
greatest<br />
business of criticizing<br />
moment of the<br />
pictures<br />
year<br />
or<br />
should<br />
business<br />
be going<br />
out<br />
operations,<br />
all over<br />
not<br />
the<br />
people.<br />
world—from Santa Monica?<br />
Rather than be the first to throw a Biblical<br />
stone at Miss Tayor's<br />
"I don't expect<br />
Spring, let's<br />
to win an Oscar myself,<br />
refer the discussion<br />
but<br />
to<br />
I'm<br />
the opinions<br />
still smiling.<br />
of<br />
Hollywood is full of others<br />
method<br />
and simply report. (This<br />
actors, but I'm what<br />
column<br />
they call a can hardly be<br />
•method'<br />
accused of cowardice in<br />
loser. I wouldn't<br />
view<br />
be surprised if.<br />
of its usually<br />
instead<br />
forthright<br />
of<br />
opinions,<br />
giving me but the<br />
an Oscar, the Academy<br />
young lady has been<br />
voted<br />
lacerated<br />
to put<br />
from sufficiently<br />
a manhole cover over<br />
my<br />
other<br />
star on<br />
sources<br />
Hollywood<br />
without our having<br />
Boulevard. My agent to join as<br />
keeps<br />
a soloist in<br />
telling<br />
the chorus.)<br />
me not to worry, that I'm<br />
still young. That's one good<br />
The best<br />
thing<br />
analysis<br />
about<br />
of Miss Taylor's dilemma<br />
is given in the April 13 issue of<br />
having a 95-year-old agent.<br />
Life Magazine, and it is rather<br />
"As<br />
frightening.<br />
you know, George Scott rejected Never has the editorial mailed fist<br />
his<br />
of<br />
nomination<br />
a<br />
for a best supporting role national magazine been so thinly<br />
in<br />
veiled in<br />
'The Hustler.' I imagine that Mr. Scott so innuendous a velvet glove.<br />
is sitting home tonight watching television<br />
with his back From this, and<br />
to the<br />
other comments<br />
set.<br />
in the<br />
press, one would gather that<br />
"This<br />
Miss Taylor<br />
program is being taped for all of has all the assets in<br />
our<br />
the world except<br />
actors<br />
ordinary<br />
intelligence, a sen.se of responsi-<br />
overseas. It is probably the first<br />
television program that will do better in bility, and a regard for<br />
the<br />
public opinion.<br />
reruns than it did in the original.<br />
Miss Taylor's next vehicle, if<br />
"So many she ever<br />
Hollywood actors are going gets one, might well be<br />
overseas<br />
a remake of<br />
that<br />
Ben<br />
their agents are beginning Ames Williams' "Leave<br />
to demand<br />
Her to Heaven,"<br />
ten per cent of the typhus shots. once made by 20th-Fox with Gene Tierney<br />
"If you drive through Beverly Hills to- in the starring role. End of shudders.<br />
Legion Post to Boycott<br />
Runaway Production<br />
HOLLYWOOD—At a membership meeting<br />
condemning runaway production, the<br />
American Legion Post 46 in Culver City<br />
adopted a resolution calling for a boycott<br />
of Hollywood interest films made in foreign<br />
countries.<br />
The action asked that such product not<br />
be patronized by the public because of the<br />
danger of Communist infiltration in picture<br />
content, cooperation of some runaway producers<br />
with Commie controlled unions<br />
abroad, and certain filmites taking residence<br />
overseas to "avoid their responsibilities<br />
as citizens" and to "unpatriotically<br />
evade their fair share of income taxes"<br />
needed for national defense.<br />
The resolutions wall be sent to the state<br />
department of the American Foreign Legion<br />
of California for consideration at its<br />
convention this June.<br />
Warners Mails Portfolio<br />
On 'Chapman Report'<br />
LOS ANGELES—Motion pictui'e exhibitors,<br />
newspaper and magazine editors<br />
throughout the U.S. are receiving from<br />
Warner Bros, a portfolio, labeled "Case<br />
histories from 'The Chapman Report,' a sex<br />
survey of American women."<br />
Each portfolio contains four "case histories"<br />
of the characters portrayed by Shelley<br />
Winters. Claire Bloom, Jane Fonda and<br />
Glynis Johns in the Dan-yl F. Zanuck production<br />
for WB, which also stars Efrem<br />
Zimbalist jr.. Ray Danton. Ty Hardin and<br />
Andrew Duggan.<br />
The film, based on the novel by Irving<br />
Wallace, was produced in Technicolor by<br />
Richard Zanuck and directed by George<br />
Cukor.<br />
Suzanne Pleshette Signed<br />
For '40 Pounds of Trouble'<br />
HOLLYWOOD — Suzanne Pleshette has<br />
been set by Tony Curtis and producer Stan<br />
Margulies for the femme lead in "40<br />
Pounds of Trouble," Curtis Enterprises production<br />
for Universal release in which<br />
Curtis and Phil Silvers are starred.<br />
Miss Pleshette will portray Silvers' niece<br />
in the romantic comedy scripted by Marion<br />
Hargrove. The actress is currently appearing<br />
in Alfred Hitchcock's "The Birds," and<br />
will<br />
"<br />
check in at U-I for "Trouble. slated to<br />
roll in color and Panavi.sion April 19, with<br />
Norman Jewison directing.<br />
Prolog in 5 Languages<br />
HOLLYWOOD—Stephen Boyd has been<br />
set by producer Joe Pasternak to record<br />
the prolog to MGM's "Jumbo" in five additional<br />
languages to supplement the English<br />
version. The actor will dub the track<br />
in French, Spanish, Italian, Gei-man and<br />
Japanese.<br />
To Play Bob Hope's Son<br />
HOLLYWOOD — Twelve-year-old Ricky<br />
Kelman, described as having "a ski nose<br />
like Bob Hope," has been cast by Warner<br />
Bros, as Hope's son in "Critic's Choice."<br />
Director Don Weis and producer Frank P.<br />
Ro.senberg located the youngster while he<br />
was playing a two-week engagement at the<br />
Sombrero Playhouse in Phoenix.<br />
BOXOFFICE April 16, 1962
—<br />
—<br />
—<br />
—<br />
— —<br />
—<br />
.<br />
——<br />
—<br />
—<br />
—<br />
. . Harry<br />
. .<br />
Big 'Judgment' Debut<br />
In Denver Aladdin<br />
DENVER— "Judtiiiu'iU at, NuiTniberK"<br />
began a probable long lun at the Aladdin<br />
here with a fine 250 for the first week. All<br />
except two first-run houses enjoyed well<br />
over average business for the week.<br />
(Average Is 100)<br />
Aloddin Judgment at Nuremberg (UA) 250<br />
Centre— Sweet Bird of Youth (MGM), 2nd wk. 130<br />
Cooper Seven Wonders of the World (Cineroma),<br />
241 h wk 130<br />
150<br />
125<br />
..170<br />
on (Col), 3rd 70<br />
Poromounf— All Fall Down (MGM); Malaga (WB) 115<br />
Townc—The Children's Hour (UA), 5th wk 75<br />
Ocnhom— El Cid iAA), 9th wk<br />
Denver—The Outsider (U-l); Six Block Horses<br />
(U-l)<br />
Esquire— Lover Come Back (U-l), 8th d.t. wk.<br />
Orpheum—Walk on the Wild Side (Col); Cash<br />
Demand wk<br />
Oscar Week Excitement Draws<br />
LA Attention From First Runs<br />
LOS ANGELES — Local first runs<br />
dropped off in a week that offered few<br />
stix)ng openers, and was dominated and obstructed<br />
by the Oscar excitement. "Black<br />
Tights" toted up a great 250 per cent in<br />
its second week, and "West Side Story"<br />
. . 90<br />
. .<br />
continued big with 200. Otherwi.se, business<br />
was spotty in all situations.<br />
Beverly Conon<br />
Corthay Circle—<br />
The Night<br />
El Cid (AA),<br />
(Lopert),<br />
1 6th wk<br />
5th wk.<br />
135<br />
Chinese West Side Story (UA), 17th wk 200<br />
Egyption Sweet Bird of Youth (MGM), 3rd wk. 100<br />
Four Star Black Tights (Magno), 2nd wk. ... 250<br />
Fine Arts Jessica lUA), 2nd wk 135<br />
Fox Wilsh.re— Stote fair (20th-Fox) 125<br />
Ins, Worrens Light in the Piazza (MGM),<br />
gen 30<br />
1 St rels 1<br />
Howoii, Orpheum The Mark (Cont'l); Sons and<br />
Lovers (20th-Fox), revivals 65<br />
Hollywood, Loyola, Hillstreet, Wiltern The<br />
Doy the Eorth Caught Fire (U-l) 65<br />
Hollywood Paramount All Fall Down 150<br />
(MGM)....<br />
Los Angeles, Pix Gidget (Col); Gidget Goes<br />
Howoiion (Col), reissues 65<br />
Music Hall Les Liaisons Dangereuses (Astor),<br />
7th wk 120<br />
Pontoges Judgment at Nuremberg (UA)<br />
16th wk 145<br />
State The Premature Burial (AlP), 2nd wk.<br />
Vagab-nd ^Don Quixote (MGM)<br />
65<br />
100<br />
Vogue Moon Pilot (BV), 9th wk 70<br />
Worner Beverly Walk on the Wild Side<br />
(Col), 5th wk 80<br />
Worner Hollywood, El Rey Flower Drum Song<br />
(U-l), 16th wk 70<br />
'West Side' Adds Matinees<br />
In 16th San Francisco Week<br />
SAN FRANCISCO—"Sweet Bird of<br />
Youth" continued to hold up strongly in<br />
the second week at the Stage Door while<br />
"All Fall Down" fell down to a low of<br />
per cent at the Warfield. Oscar-hopeful<br />
films returned to the Paramount and St.<br />
Francis with double bills. "West Side Story"<br />
in the 16th week at the United Artists.<br />
added matinees every day and an extra<br />
show on Sunday.<br />
Esquire The Children's Hour (MGM), 4th<br />
Fox—King of Kings (MGM), 3rd wk .<br />
Golden Gote The Doy the Earth Caught Fire<br />
.<br />
2nd wk<br />
Women<br />
(U-l),<br />
Metro<br />
.300<br />
Two (Embassy), 1 5tt> wk, ..<br />
Poramount The Guns of Novarone (Col);<br />
Brcokfost at Tiffony'i I'ara), return runs.<br />
Presidio A View From the Bridge (Confl),<br />
6th wk<br />
Stage Door— Sweet Bird of Youth (MGM),<br />
100<br />
2nd wk<br />
450<br />
Francis— St Fonny (WB), Splendor In the Grass<br />
(WB), return runs 80<br />
United Artists— West Side Story (UA), 16th wk. 275<br />
Vogue The Bridge (AA), 4th wk 200<br />
Worticld All Fall Down (MGM), 2nd wk 80<br />
York 24 Never on Sunday (Lopert); Block<br />
Orpheus (Lopert), revivals 125<br />
Rainy Weekend Welcomed<br />
By Portland Theatres<br />
PORTLAND— A rainy weekend helped<br />
boxoffice. particularly "West Side Story,"<br />
which held to its 250 per cent at the Music<br />
Box.<br />
Broodwoy— Lover Come Back (U-l); This Happy<br />
Feeling 2nd wk (U-l), return runs, 135<br />
Fox, 82nd St<br />
(Col);<br />
Guild—Sweet<br />
Weekend A<br />
Dnvc-ln Wolk on the Wild Side<br />
With Lulu (Col), 2nd wk 135<br />
Bird of Youth (MGM) 125<br />
Music Box West Side Story (UA), 4th wk 250<br />
Paramount, Sandy Dnvc-ln<br />
(U-l);<br />
The Outsider<br />
Blast of Silence (U-l) 135<br />
Orpheum, 104th St. Drive-In Journey to the<br />
Seventh Plonet (AlP); Beware of Children<br />
(AlP) 135<br />
Two Phoenix Theatres Book<br />
'The Bashful Elephant'<br />
LOS ANGELES — "The Bashful Elephant"<br />
was booked by Allied Artists to<br />
open May 23 in two Phoenix theatres, the<br />
Northern Di'ive-In and the Strand.<br />
A McGowan International production,<br />
the film stars Molly Mack. Helmut Schmid<br />
and Kai Fischer, and was written, produced<br />
and directed by Dorrell McGowan and<br />
Stuart E. McGowan.<br />
Many "King of Kings' Dates<br />
LOS ANGELES—"King of Kings." which<br />
has grossed over $1,000,000 in the past few<br />
weeks, will open a multiple engagement in<br />
40 theatres in this area May 23. The MGM<br />
Biblical spectacle will be the Easter attraction<br />
in more than 200 key cities throughout<br />
the country, including 60 houses in the New<br />
York area.<br />
LOS<br />
ANGELES<br />
Uorman Kipps, assistant general sales<br />
manager for MGM, conferred with Bill<br />
Devaney . Novak, sales manager<br />
for Seymour Borde. has set up "Nude on<br />
the Moon" at the Apollo Arts Theatre .<br />
Fred Schwartz, head of MGM's special reissue<br />
department, huddled with Seymour<br />
Borde.<br />
Jack .Sheriff of Manhattan Films, vicepresident<br />
of Filmrow Club, has arranged<br />
for the mobile chest X-ray unit to be on<br />
the Row in front of National Theatre Supply<br />
April 25 from 11 to 4 p.m. Examinations<br />
are free . . . Jules Gerelick. Favorite<br />
Films, went to San Francisco on business.<br />
Betty Dobson, secretary to Jack Berwick,<br />
advertising director at the Columbia exchange,<br />
was married April 14 to James R.<br />
Tracy . . . Olga Stillwell, former secretary<br />
to Newton Jacobs, gave birth to a ninepound<br />
boy.<br />
Sue Lloyd. English fashion model, will<br />
play a featured role in MGM's "The Main<br />
Attraction."<br />
H<br />
u
. . . Verne<br />
. . Teseo<br />
. .<br />
. .<br />
SAN FRANCISCO<br />
J|ric Erickson, master spy of World War<br />
n, spoke at a meeting of the San F^-ancisco<br />
Council of Women's Clubs about his<br />
adventures as depicted in "Counterfeit<br />
Traitor," the screen version of his novel<br />
Zeesman of Motion Picture<br />
Counseling Co. reports that the Skyview<br />
Drive-In in Sacramento is being enlarged<br />
to 2,050-car capacity and expanded to a<br />
twin-screen operation with six boxoffices.<br />
Moh^<br />
Arc Carbons<br />
j^<br />
QuaUtif, Pnx^jeoUcui,<br />
The ONLY Imported Carbon<br />
Carrying<br />
#<br />
This Seal<br />
'//<br />
Equipment will include in-car heaters and<br />
70mm projection. The architect is Gale<br />
Santocono.<br />
"El Cid" closes at the Alexandria Theatre<br />
in mid-May. No replacement has been announced<br />
... Ed Chrisman. representing<br />
Cretors Co. of Nashville, Tenn.. was in<br />
town . Tesi. Patio Theatre. Half<br />
Moon Bay, was on the Row buying .<br />
Alex Levin has been appointed manager of<br />
the Times Theatre . . . David A. Williams<br />
will reopen the River Theatre, Gurneville,<br />
for the summer April 24.<br />
Joe E. Brown was crowned with a daffodil-covered<br />
basball glove and reigned as<br />
king over the annual "Spring Comes to<br />
Maiden Lane" festivities Thursday i5).<br />
Joe is featured in "Damn Yankees" at the<br />
dinner theatre in the Sheraton-Palace Hotel<br />
.. . "The Magic Sword," a film about the<br />
ancient legend of St. George and the Dragon,<br />
will appear on the Esquire Theatre<br />
and Mission Drive-In screens in May .<br />
"The White Bear" a Polish prize-winning<br />
film, will have its first test run in the<br />
United States at the Movie here.<br />
WB-Oppenheimer Talks End<br />
HOLLYWOOD—Due to failure to reach<br />
amicable financial terms, negotiations between<br />
Jess Oppenlieimer and Warner Bros,<br />
head Jack L. Warner regarding the producer<br />
joining Warners as a television and<br />
movie producer have been terminated.<br />
American Tested and Approved<br />
in America's Leading Theatres<br />
DISTRIBUTED BY:<br />
Western Theatrical<br />
Equipment Company<br />
168 Golden Gate Avenue<br />
San Francisco, California<br />
United Artists' "The Manchurian Candidate"<br />
is a story of suspense and nightmare<br />
ranging from battlefield in Korea to a<br />
political party convention in Madison<br />
Square Garden.<br />
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. . Howard<br />
. . Bob<br />
. . Sympathy<br />
. . Eva<br />
as<br />
DENVER<br />
T K. Powell. Cliff Tlicatrc at Wiay. is up<br />
and around again after a siege of<br />
pneumonia . to John Burton<br />
of the Nile Theatre in Mitchell, Neb., on<br />
the death of his mother . and Carroll<br />
Schad of the Star Theatre in Guernsey,<br />
Wyo.. had their son home on spring vacation<br />
from the University of Wyoming in<br />
Laramie.<br />
.<br />
The Teleglobe Co. has applied for a permit<br />
to operate pay TV in the Denver area<br />
through KTVR, Channel 2, which vva.s sold<br />
recently. Since Teleglobe cannot get a<br />
hearing until after the KTVR sale i.s<br />
cleared with the FCC, it will be at least<br />
a year until the pay TV project is ready<br />
to go ahead.<br />
A Sunday supplement of the Denver Post<br />
carried a page article on Cheyrl Sweeten<br />
who was selected by TOA as "Star of Tomorrow."<br />
Cheyrl is the daughter of Bob<br />
Sweeten, managing director of the Centre<br />
Theatre and Doreen Jensen<br />
Silver Hill Theatre for<br />
plan to close their<br />
the summer while theii- Oskosh Drive-In<br />
. is open will cut playing time<br />
Kehr<br />
in the Prairie Theatre to weekends only<br />
while the West Fifth Street Drive-In is<br />
open this summer.<br />
Westland, Cooper Leasing<br />
Pact on Colorado Houses<br />
COLORADO SPRINGS. COLO.—Larry<br />
Starsmore. president and general manager<br />
of Westland Theatres, which has its headquarters<br />
here, and Kenneth E. Anderson,<br />
general manager of Cooper Foundation and<br />
Cooper Foundation Theatres, Lincoln, Neb.,<br />
have completed arrangments for Westland<br />
to lease the Cooper Theatre. Grand Junction,<br />
and for Cooper to lease the Chief,<br />
Greeley. The leasing arrangements will become<br />
effective May 1.<br />
As a result of the agreement, Westland<br />
will operate the Mesa and Cooper theatres<br />
in Grand Junction, the only conventional<br />
theatres in that town. Cooper will operate<br />
its Colorado in Greeley, which was built in<br />
1957. as well as the Chief there. These are<br />
the only conventional theatres in Greeley.<br />
Starsmore said arrangements will make it<br />
possible for the Mesa in Grand Junction to<br />
have a steady flow of top product. Anderson<br />
stated that Cooper's top product will<br />
be played in the Colorado Theatre in Greeley.<br />
Both men indicated they felt the new<br />
arrangements would be beneficial to both<br />
companies and to the public.<br />
All Cape Shopping Center<br />
Will Have Art Theatre<br />
HYANNIS. MASS.—This Cape Cod community,<br />
reigning during the JFK administration<br />
as the Summer White House<br />
town, is the site of one of the nation's<br />
most unusual shopping centers, to be<br />
known as the All-Cape Shopping Center,<br />
and covering a 35-acre tract.<br />
Construction has already started on the<br />
shopping plaza, a striking highlight to be<br />
a lovely, natural four-acre kidney-shaped<br />
lake in the middle of the Picture Pond<br />
Plaza. Encircling the lake will be stores.<br />
a summer playhouse, an art film theatre<br />
and a restaurant. A fishing footbridge will<br />
bridge the neck of the lake.<br />
Wally Kemp to Supervise Six Theatres<br />
In Wyoming for Commonwealtti Circuit<br />
CASPER. WYO—Operation of six area<br />
theatres, leased to Commonwealth Theatres.<br />
Inc.. of Kan-<br />
.sas City, Mo., will be<br />
supervised by Commonwealth<br />
district<br />
Wally<br />
manager<br />
KemiJ, who head-<br />
(luarter.s in Grand<br />
Island, Neb.<br />
The lease agreement<br />
between Commonwealth<br />
and<br />
Rialto Theatre, Inc.<br />
was announced last<br />
vvLck by Common-<br />
AVally Kemp<br />
wealth president<br />
Richard H. Orear and Rialto president Russell<br />
W. Schulte. and brings to 111 the number<br />
of theatres now operated by the Missouri-based<br />
circuit.<br />
Orear announced also that there would<br />
be no drastic change in per.sonnel in the<br />
Wyoming houses, which include the Rialto.<br />
America and Terrace Drive-In here; the<br />
Mesa, Douglas: Ramona. Wheatland, and<br />
Fiesta. Gillette.<br />
Everett Allen, who has been with Rialto<br />
for many years, will become city manager.<br />
Jerry Parker, former manager of the<br />
50 Highway Drive-In at Sedalia. Mo., has<br />
come in to assist Allen and to manage the<br />
American Theatre. Jack Bass, a long-time<br />
employe of Rialto, will manage the Terrace<br />
Drive-In, which opened last Friday for the<br />
season. Much of Bass's work in recent years<br />
has been as manager of the Terrace.<br />
The local Rialto, from which the Schulte<br />
firm takes it name, was built in 1922 by<br />
Henry Brennan, who encountered financial<br />
difficulties when construction was about<br />
half complete, resulting in the Schulte interests<br />
taking over the building and operation<br />
through E. J. Schulte, father of Russell<br />
Ẇhen the Rialto opened, the elder<br />
Schulte brought Mel H. Todd, veteran theatre<br />
manager, from Cheyenne to run the<br />
theatre. Todd's wife, Florence, was a musician<br />
and organized an all-woman orchestra,<br />
called the Ladies Netto Orchestra, which<br />
Richard II. Orear, president of Commonwealth<br />
Theatres, Inc., at left, concludes<br />
a lease acrreement with Russell<br />
VV. Schulte of Rialto Theatre. Inc.,<br />
Casper, Wyo., under which Commonwealth<br />
takes over operation of six Wyoming<br />
theatre properties.<br />
.she directed and which played regularly at<br />
the theatre.<br />
The Rialto also had the first Vitaphone<br />
equipment here, installed in 1928 for the<br />
showin'^ of "Lights of New 'York."<br />
Later the Schulte interests leased the<br />
Rex and America theatres. The Rex was<br />
sold last year to a hotel firm and now is<br />
being demolished. The Rex. originally called<br />
the Iris and boasting ornate theatre boxes,<br />
in addition to its theatrical use also served<br />
as a community auditorium.<br />
Russell Schulte, associated with the operation<br />
of the Rialto since his high school<br />
days, began his theatre work by taking<br />
tickets there while home on summer vacations<br />
from school in California. Following<br />
his graduation from the University of<br />
California at Los Angeles, his father gave<br />
him a fuUtime job and he rose steadily<br />
thiough various positions until, following<br />
his father's death, he became president of<br />
the company.<br />
Schulte has many other business interests,<br />
the press of which made him decide<br />
to lease the theatres. His interests involve<br />
numerous real estate holdings and he is a<br />
director of the First National Bank here.<br />
Although the theatres have been leased,<br />
the Rialto Theatre, Inc., which also has<br />
other theatres not involved in the lease<br />
agreement, will continue to maintain an<br />
office in the Rialto building.<br />
Dallas Schuder Appointed<br />
Y&W Ass't-Gen. Manager<br />
BLOOMINGTON, IND.—Dallas "Dal"<br />
Schuder has replaced Vic Sicilia as assistant<br />
general manager of the Y&W Theatre<br />
Corp. operating the Princess. Harris<br />
Grand and Cascades theatres. Sicilia left<br />
Bloomington recently to accept a management<br />
position in Gary.<br />
Reviewing his career in exhibition,<br />
Schuder said he began as a projectionist<br />
at 19, making $10 a week for six nights'<br />
work. He got a 50-cent raise when he<br />
started showing Satui'day matinees. Always<br />
interested in movies. Schuder said he<br />
"<br />
played with a "magic lantern a child<br />
in Bartholomew Coimty and had a home<br />
movie outfit as a teenager.<br />
In 1947 he became manager of the Pixy<br />
Theatre in Edinburg and left two years<br />
later to become assistant manager of the<br />
Lyric Theatre in Indianapolis. While in<br />
Edinburg, he ran the first talking movie<br />
and the first Sunday movie shown there.<br />
In Indianapolis, Schuder worked at the<br />
Lyric and Keith's theatres before becoming<br />
manager of the Circle Theatre for<br />
seven years.<br />
Rochester Coronet Opened<br />
After Renaming, Updating<br />
ROCHESTER. N.Y.^The Coronet Theatre,<br />
formerly the Arnett. was reopened<br />
recently with Max Fogel as the new manager.<br />
Pogel for many years operated the<br />
old Webster Theatre.<br />
The Coronet, along with a new name, has<br />
a new look, having been tui-ned into a<br />
luxury establishment with 600 seats for<br />
showing first-run films.<br />
BOXOFFICE<br />
April 16, 1962<br />
W-7
*********<br />
-^ M '^ ^ ''<br />
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M M '^<br />
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BOXOFFICE<br />
this<br />
magajif<br />
w-s BOXOFFICE April 16, 1962
1 BOXOFFICE<br />
!<br />
'<br />
wk,<br />
'<br />
!<br />
.'<br />
' ' '<br />
' ' '<br />
J<br />
'<br />
-<br />
'Judgmeni' Has 400%<br />
Debut in Kansas City<br />
KANSAS CITY — "Oscai- put iii a busy<br />
week on the amusement page of the daily<br />
paper and a number of subrun bookings<br />
were tailored to cash in on the Awards interest.<br />
"Judgment at Nuremberg" had a<br />
fine opening week at the Brookside and<br />
should be staying awhile.<br />
(Averoge Is 100)<br />
Brooksrde^Judgmcnt at Nuremberg (UA) 400<br />
Copn— El Cid (AA), 7th wk I75<br />
Empire— South Seas Adventure (Cinerama)<br />
ffh wk " ,(,Q<br />
Granada— The Outsider (U-l) ivi<br />
Kimo— Purple Noon (Times), 3rd wk. '<br />
1 30<br />
Poromounr— The Outsider (U-l), 2nd wk 95<br />
PlozQ— West Side Story (UA),<br />
.'<br />
3rd wk. 320<br />
Roxy— Sweet Bird of Youth (MGM), 3rd wk 90<br />
Saxon—The Children's Hour (UA) 100<br />
Sfud.o—Murder She Said (MGM), 3rd wk. i'lOO<br />
Uptown— Lover Come Bock (U-l), 5th wk 265<br />
Loop Business Not Too Bad,<br />
Considering Lent, Holdovers<br />
CHICAGO—With the program lineup in<br />
the Loop houses consisting of holdovers,<br />
grosses were uot at a high peak. However,<br />
there were opinions stating that business<br />
was better than during the Lenten season<br />
a year ago. "Forever My Love" did a repeat<br />
on its opening grosses in the second<br />
week, and the Surf, another near north<br />
theatre, had a hell-ringer with "Purple<br />
Noon."<br />
Copri— Parodisio (5R), 2nd wk. .. 1<br />
Cornegie—Two<br />
40<br />
Women (Embassy); Julius<br />
Caesar (MGM), revivals<br />
155<br />
Chicogo— Lover Come Bock (U-i), ' 8th wk!<br />
! : I<br />
Cinema— 50<br />
Lo Belle Americoine (Confl), 6th wk.<br />
Cmesfoge— 135<br />
El Crd (AA), ISth wk. IJO<br />
Esq jire— Forever My Love (Para), 2nd wk. .<br />
1 70<br />
Looj^Marriinra (SR); Huio (5R), 2nd wk. . . .<br />
165<br />
Monroe—Girl With a Suitcase (Ellis) Mon in<br />
the Moon (Trans-Lux)<br />
'<br />
]35<br />
Oriental—World in My Pocket (MSM), '<br />
2nd 1 70<br />
Stat'/?nr^?L'' °? =""«
!<br />
. . Not<br />
. . Norman<br />
. . Independent<br />
KANSAS CITY<br />
gasil Fogelson's Uptown Theatre in Marceline<br />
had a lucky escape on a recent<br />
Saturday evening when three businesses<br />
just across the street were burned out. An<br />
eyewitness reports that a strong north<br />
wind carried many pieces of flaming debris<br />
onto the roof of the Uptown, but that<br />
DRIVE-IN OWNERS-.<br />
Now ... a 4-inch cast aluminum<br />
speoker, unpointed, with protective<br />
$369<br />
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SHREVE THEATRE SUPPLY CO.<br />
217 West 18th HA 1-7849 Kansas City, Mo.<br />
watchful firemen kept the roof wet and<br />
doused each wayward spark. The Fogelson<br />
family, however, had a loss a few days<br />
later when their squirrel monkey Sam. purchased<br />
from the Tom Edwards' Monkey<br />
Jungle in Eldon. contracted a lung congestion<br />
and died. Too late, they learned<br />
STEBBINS Theatre Equipment Co.<br />
Machine Repair Parts and Service<br />
Notional Carbons — Hurley Theotre Screens<br />
6-7-8-9 size Coli corbon couplers<br />
Special Prices on Rectifier Tubes<br />
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Contact your wholesaler and order Cramores now for<br />
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f
-j;;;^^<br />
OF THE<br />
SHOW<br />
II<br />
m<br />
•<br />
NTACT YOUR .Ji/nanlacLru ^nlennatioruzL EXCHANGE
. . Frank<br />
. . Columbia<br />
. . Louis<br />
2<br />
. More<br />
. .<br />
. .<br />
CHICAGO<br />
Qscar Brotman, operator of the Oasis<br />
Drive-In, has been re-elected president<br />
of the Chicagoland Drive-In Theatre<br />
Assn. New officers include Ralph Smitha.<br />
Essaness. vice-president, and Robert Jelinek,<br />
Skyhi and Dundale theatres, secretary-treasurer.<br />
Plans are being formulated<br />
for a cooperative spring advertising program<br />
including newspapers, radio and TV.<br />
Ann Marsters, movie critic for Chicago's<br />
American, was advised via long distance<br />
by Max Youngstein. executive vice-president<br />
of Cinerama, that his organization<br />
plans to build a new theatre in Chicago.<br />
Youngstein estimated it would take six<br />
months to build the theatre. Previously,<br />
when Miss Marsters had talked with<br />
Arthur Wirtz. owner of the building housing<br />
the Palace where all Cinerama productions<br />
have been shown, he said the<br />
terms offered in connection with the further<br />
showing of Cinerama properties were<br />
such that he could not continue and he<br />
closed the Palace on April first. According<br />
to Youngstein's information as given to<br />
Miss Marsters, Wirtz was offered the same<br />
deal Cinerama worked out recently in 42<br />
other situations but he would not accept it.<br />
Models of miniature prehistoric animals<br />
were given to children at the inaugural<br />
matinee Friday of Stanford Kohlberg's<br />
new Studio Theatre. There will be special<br />
children's shows every Saturday and Sunday<br />
afternoon, with the movies for adults<br />
beginning at 6 each evening. The Studio<br />
is built along "space age" lines and has a<br />
parking area providing facilities for 2,000<br />
cars. A champagne party marked the official<br />
opening, with "Sergeants 3" and<br />
"Plight of the Lost Balloon" as the initial<br />
films. Kohlberg plans to offer only top<br />
Hollywood productions to Studio patrons.<br />
Eric Erickson met with members of the<br />
press to talk about "The Counterfeit Traitor."<br />
Wilho Tikander. chief of the O.S.S.<br />
mission to Sweden, who credited Erickson<br />
with "one of the truly great espionage<br />
coups of World War II." was also present<br />
at the press conference. The film is B&Ks<br />
Easter offering at the United Artists theatre<br />
in the Loop.<br />
ST. LOUIS<br />
T^ave Arthur and his daughter Maui-een<br />
were presented with a plaque inscribed.<br />
"To Two Reel Troupers for Outstanding<br />
Performance at the Missouri-Illinois Theatre<br />
Owners 42nd Convention." at the<br />
MITO luncheon Monday 1 1 than<br />
20 MITO members and many exchange<br />
managers attended the luncheon honoring<br />
the two.<br />
In other business president Wes Bloomer<br />
urged all exhibitors to send in their contributions<br />
for the anti-toll T'V campaign<br />
so the money can be sent to TOA . . . The<br />
MITO also voted to buy the shirts and<br />
sponsor two WOMPI summer bowling<br />
teams.<br />
VVOMPIs were scheduled Wednesday<br />
for a dinner meeting at MGM to elect<br />
officers. President Charlotte Mmphy is<br />
issuing an appeal to bring old clothes to<br />
any exchange for their charity projects.<br />
The sale of the WOMPI Easter candy is<br />
reported going very well.<br />
.<br />
Joe Goldfarb of Alton. 111., is ill . . .<br />
Fred Hull jr.. MGM division manager from<br />
Dallas, was in the office here Monday .<br />
Jo Clyburn's husband Lynn, who is currently<br />
stationed at Ft. Knox, visited here<br />
this past weekend. Jo is with MGM .<br />
Marie Becker, 20th-Fox, spent a weekend<br />
in K.C. Hudson resigned at<br />
Warner<br />
.<br />
Bros. Pictures is<br />
having a secui-ity drive from April 6<br />
through September 26 . Jablanow<br />
announced the purchase of the Norside<br />
Theatre.<br />
"ENDLESS"<br />
BURNS THE ENTIRE POSITIVE ROD<br />
SAVE CARBON COST<br />
(1) No More Stubs—No More Carbon Savers<br />
(2) Very Low Burning Rate<br />
(3) Produces Extremely Bright And Stabilized Arc<br />
Prove this in your own tomp
,<br />
Louisiana TOA Aims<br />
At 2-State Session<br />
NEW ORLEANS—JuiU' convfiitiou plan.s<br />
liave been canceled by tlie Louisiana Theatre<br />
Owners Ass'n board of directors, and<br />
a committee was appointed to confer with<br />
representatives of the Mississippi Theatre<br />
Owners Ass'n on a proposal for a combined<br />
annual meeting.<br />
T. G. Solomon, president of Gulf States<br />
Theatres, Macomb. Mi'-s.: Kermit Carr.<br />
Paramount Gulf, and Eusenc T. Calongne,<br />
owner of the Bell and Gallo theatres, will<br />
take up the joint session matter with officers<br />
of the Mississippi TOA. The three<br />
are officers and directors of LATOA.<br />
The special meeting was conducted by<br />
George Baillio. vice-president in place of<br />
L. C. Montgomery, president, w'ho was prepai'ing<br />
to leave on an around-the-world<br />
trip.<br />
'Sank' Taylor's Wife Dies<br />
Near Laurel in Car Crash<br />
LAUREL. MISS.—The wife of W. S.<br />
"Sank" Taylor, owner of the Arabian and<br />
Strand theatres here, was killed and he<br />
suffered multiple injuries early Monday<br />
(2i morning when their motor car collided<br />
with a truck loaded with gravel at Ovett<br />
about 18 miles south of Laurel. Taylor. 71.<br />
sustained four broken ribs, a cut lip and<br />
body and facial bruises. It was said the<br />
couple was en route to their fishing camp<br />
on the Pascagoula river when the crash<br />
occurred.<br />
Shelmon Masce Named<br />
New Port Richey Manager<br />
NEW PORT RICHEY. FLA. — The<br />
Cinema Theatre now boasts one of the<br />
youngest managers in the state. Shelmon<br />
Masce, who is 18, formerly assistant manager<br />
at the Carib Theatre in Clearwater,<br />
was promoted to manager of the local<br />
Cinema after it was purcha.sed by Steve<br />
Barber. Barber is manager of the Carib<br />
and Ritz theatres in Clearwater.<br />
The previous owner of the New Port<br />
Richey was Charles Richelieu.<br />
Calif. Women's Clubs Vote<br />
Honors to 'King of Kings'<br />
HOLLYWOOD—Five top awards were<br />
presented to Samuel Bronston's "King of<br />
Kings" in a poll conducted by the California<br />
Federation of Women's Clubs, comprised<br />
of 800 clubs and 70.000 members.<br />
The awards will be presented May 8 at<br />
the organization's 60th annual convention<br />
in San Diego as follows: MGM, studio;<br />
Samuel Bronston, producer: Jeffrey Hunter,<br />
best actor; Siobhan McKenna, best<br />
actress, and Milton Krasner, photography.<br />
ITO of Arkansas Meeting<br />
In 43rd Session May h 2<br />
Big Vending Shipment<br />
By Wometco Int'l Co.<br />
MIAMI—Wometco Entt-rprises has announced<br />
that Its wholly owned sub.sidiary,<br />
Wometco International, has completed<br />
shipment of the largest single sale of vending<br />
equipment ever made in Latin America.<br />
This shipment, according to Albert Budlow,<br />
director of Wometco's International export<br />
division, consisted of automatic soft-driiik<br />
vending equipment of the ice dispensing<br />
type.<br />
Budlow also announced that substantial<br />
orders have been shipped to a number of<br />
Caribbean and Latin Amei-ican countries,<br />
and further orders are being processed.<br />
The recent .shipment was pursuant to an<br />
exclusive licensing agreement between Continental<br />
Vending Co. and Wometco International,<br />
under which Wometco may<br />
manufacture, sell and operate Continental's<br />
full line of vending equipment in<br />
South and Central America. Wometco also<br />
has exclusive sales rights from certain<br />
manufacturers of vending equipment.<br />
Newcomer Bill Munchel<br />
Managing Indiana Theatre<br />
BATESVILLE. IND.—William Munchel<br />
of Oldenburg has been appointed manager<br />
of the local Gibson Theatre by Joseph P.<br />
Finneran. president of Syndicate Theatres.<br />
Prior to his association with the Gibson,<br />
Munchel farmed in Franklin County for a<br />
number of years.<br />
Appoint Klein-Barzman<br />
HOLLYWOOD—The Mirisch Co. and<br />
United Artists have appointed Klein-Barzman.<br />
west coast freelance creative group,<br />
to develop radio and TV advertising and<br />
short subject promotion for "Two for the<br />
Seesaw," forthcoming Mirisch-Wise-UA<br />
comedy starring Robert Mitchum and Shirley<br />
MacLaine. The group performed the<br />
same assignments recently for Billy Wilder's<br />
"One, Two, Thi-ee," cuiTent Mirisch<br />
Co. presentation for UA release.<br />
To Film 'Hissssssss!'<br />
HOLLYWOOD — "Hissssssss." a farce<br />
comedy murder trial yarn, has been scheduled<br />
for filming under the Gomer L. Jones<br />
Production banner, with William Free producing<br />
and directing. The original screenplay<br />
is by Marian Cooper and Free, and<br />
will be shot without a release.<br />
Miri.K KiiCK. ARK.— Ccii.Mii.sliiii. |JUblicit\<br />
ai.;l showmanship arc- in \f major<br />
Ihemes al the 43rd annual convention of<br />
the Independent Theatre Owners of<br />
Arkansas here at the Lafayette Hotel May<br />
1. 2. Four outstanding industry speakers,<br />
authorities on the.se subjects, have been<br />
lined up for the two-day convention program<br />
by J. T. Hitt, president, and the entire<br />
top floor of the hotel reserved for the<br />
convention activities.<br />
The Showmanship Award will be given<br />
to the Arkansas Showman of the Year at<br />
the Wednesday industry breakfast.<br />
John G. Broumas. president. Broumas<br />
Theatres. Chevy Chase, Md., will open the<br />
convention Tuesday noon. May 1. speaking<br />
on exhibition. He will be followed by Bill<br />
Slaughter of Rowley United Theatres. Dallas,<br />
whose subject is concessions. The Tuesday<br />
evening cocktail party and banquet will<br />
precede dancing to Buster Flake's orchestra.<br />
M. B. Smith, vice-president in charge of<br />
advertising. Commonwealth Theatres. Kansas<br />
City, has been programmed by Hitt for<br />
the Wednesday morning industry breakfast.<br />
Smith's subject being "Exploitation and<br />
Publicity. Clarence Walker of Atlanta " is<br />
to be the Wednesday luncheon speaker,<br />
speaking on "Keys to Success and Happiness."<br />
The Coca-Cola Co. is sponsoring the<br />
Wednesday evening banquet, which will be<br />
featm-ed by awarding of a weekend vacation<br />
at the famous Arlington Hotel in Hot<br />
Springs to a banquet guest.<br />
Many of the exhibitors are expected to<br />
arrive Monday evening. April 30. for a<br />
social evening, although the convention<br />
will not op)en until noon the following day.<br />
Experience' Being Booked<br />
LOS ANGELES—National Theatres is<br />
releasing "The Crowning Experience" in<br />
Colorado, Utah and Kansas following the<br />
picture's premiere at the Bluebird Theatre,<br />
Denver. Joel McCrea gives the introduction<br />
on the film which stars Muriel Smith,<br />
who recently completed a tour of the Moral<br />
Re-Armament play. "The Hunicane."<br />
BALLANTYNE IN-CAR SPEAKERS <<br />
CONCESSION EQUIPMENT & SUPPLIES ^<br />
PROJECTOR REBUILDING SERVICE<br />
Prompt, Courteous Service 'Round the Clock<br />
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P.O. Box 771 Albany, Georgia<br />
Phone: HEmlock 2-2846<br />
i<br />
JionnaM<br />
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Large Core<br />
Greater Crater Area<br />
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Even// DUtribufd<br />
In Florida—Joe Homsteln, Inc.. Miami— Franklin 1-3J02<br />
Roy Smith Compony. 365 Park St., Jacksonville. t\gln 3-9140<br />
In Louiilano—Notlonol Theatre Supply, New Orleans—Tulane 4891<br />
In TenneuM—TrI-Stote Theatre Supply, Memphis—Jockson 5-8240<br />
Notionol Theatre Supply, 412 South 2nd St., Memphis,<br />
Jockion S-6616<br />
BOXOFFICE :: April 16, 1962 SE-1
. . Marjorie<br />
!<br />
—<br />
JACKSONVILLE<br />
pioyd Stowe, an independent booker on<br />
the local Pilmrow for many years who<br />
now operates the Linda Drive-In at Palatka.<br />
is resting in a Palatka hospital following<br />
a heart attack . Edenfield,<br />
secretary to Bob Capps, MGM manager,<br />
and her husband exchanged the<br />
HOOKING SERVICE<br />
221 S. Church St., Chorlofte, N. C.<br />
FRANK LOWRY . . . TOMMY WHITE<br />
PHONE FR. 5-7787<br />
peacefulness of apartment dwelling for the<br />
pleasures and problems of home ownership<br />
when they recently moved into their<br />
new brick bungalow in the San Jose suburban<br />
area on the southside.<br />
When the concession stands of the Florida<br />
Theatre became swamped with more<br />
customers than the sales staff could serve<br />
during an afternoon intermission of a stage<br />
performance of "The Music Man" for<br />
school children—WOMPIs from the Florida<br />
State Theatres home office saved the day<br />
by serving candy, popcorn and drinks to<br />
hungry hordes of kids and teenagers, reported<br />
WOMPI Mary Hart.<br />
Judge May, entertainment editor of the<br />
Florida Times-Union, displayed a conta-<br />
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NEW ORLEANS<br />
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"<br />
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MEMPHIS<br />
Tune Wilkinson, star of 'Twist All Night.<br />
made eight personal appearances over<br />
two days at the Strand Theatre when her<br />
pictm-e opened there. "No I can't cook.<br />
she admitted. "I even burn TV dinners. I<br />
can't iron either." She visited Mayor Henry<br />
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BOXOFFICE :: April 16, 1962<br />
SE-5
MIAMI<br />
Kfcmbers of CORE staged a 40-minute<br />
demonstration Tuesday night i3i at<br />
Wometco's 163id Street Theatre in the<br />
163rd Street shopping center. The Committee<br />
of Racial Equality sent some 30 Negi-oes<br />
to the boxoffice to purchase tickets.<br />
When they were refused, the demonstrators<br />
formed a revolving line which continued<br />
the requests until the ticket window closed<br />
for the night.<br />
Frances Langford and husband Ralph<br />
Evinrude gave quite a party in Jensen<br />
Beach's Outrigger restaurant. The cohost-<br />
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ess was Palm Beach's Mrs. PesKy Taylor.<br />
Guests included former film star Lili Damita<br />
and her son Sean Flynn. whose father<br />
is the late Errol Plynn: Barney Balaban,<br />
chairman of the board of Paramount Pictures,<br />
with his son and daughter-in-law.<br />
Mr. and Mrs. Leonard Balaban of Bonifay,<br />
Fla.<br />
Lewis Milestone, who directed "All Quiet<br />
on the Western Pi-ont," one of the greatest<br />
war films ever made, will pilot "PT-109,"<br />
the story of President John P. Kennedy's<br />
World War II exploits, in movie fomi. At<br />
the same time, it was announced that specific<br />
sites in southern Florida had been selected<br />
to "stand in" for actual South Pacific<br />
locations. In a letter to E. C. Lunsford.<br />
Miami orthodontist, realty investor<br />
and Florida booster in general, Russ<br />
Sanders of the Warner Bros, studio advised<br />
that Lunsford's "beautiful island" ithe<br />
words are Sanders'<br />
i<br />
of Lignumvitae had<br />
been selected for important sequences in<br />
the film. Shooting will start around June 1<br />
on the 450-acre key a few miles west of<br />
Upper Matecumbe on the Overseas highway,<br />
as well as at Key Largo, Big Pine Key,<br />
Eagen's Beach and other Key locations.<br />
Lignumvitae was selected for the film,<br />
Lunsford said, because of the island's deep<br />
water, dock and sandy beaches and a combination<br />
of accessibility with the necessary<br />
isolation. Another factor was the coconut<br />
palms in abundance on the island.<br />
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but a good one's needed to keep their past<br />
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Film producer-playwright Dore Schary<br />
was a speaker at a recent testimonial dinner<br />
honoring Miami banker and civic leader<br />
Leonard Abess, sponsored by the American<br />
Jewish Committee and the Anti-Defamation<br />
League of Bnai B'rith.<br />
Seven-Up Bottling Co. of Miami has added<br />
Hoffman Beverages, a popular soft<br />
di-ink in the northeast, to its line in a $150,-<br />
000 expansion to win new business. "We<br />
have long needed to complete our beverage<br />
line with real fruit flavors, and sparkling<br />
mixers." explained Sherman J. Tobin.<br />
president of Seven-Up. "This will increase<br />
oui- market penetration with higher unit<br />
sales per outlet, but with the same, or lower,<br />
distribution costs." It's the first time<br />
Seven-Up. a 27-year-old firm in the Miami<br />
area, has added a companion beverage<br />
and also the first time Hoffman has<br />
been franchised out of the New York area.<br />
American Beverage Corp., one of the<br />
largest bottling firms in the nation, bought<br />
control of the Pepsi-Cola Bottling Co. of<br />
Miami and has announced a two-million<br />
dollar expansion program. Julius Darsky,<br />
president of American Beverage, which is<br />
listed on the American Stock Exchange,<br />
said the funds will be spent for a new plant<br />
site and facility capable of tui-ning out 600<br />
bottles a minute. "'We're aiming for a<br />
three-million-dollar-a-year sales volume in<br />
the Miami area." Darsky said. American<br />
Beverage owns and operates Pepsi plants<br />
in Youngstown, Akron and Dayton, and<br />
a flavoring plant with a full line of soft<br />
dnnks in Houston. Darsky hinted that fm--<br />
ther expansion is likely in the Miami area.<br />
NEW ORLEANS<br />
J^ewis Adolph of tlie Venice Theatre conferred<br />
with buyer-booker Bill Cobb at<br />
C&B Theatre Co. . exhibitors seen<br />
around were Anna Molzon. Royal. Norco:<br />
Frank Olah jr.. Star at Albany; Bertha<br />
Poster. 'Violet and Port Sulphur: Joseph<br />
Barcelona. Regina at Baton Rouge; Warren<br />
Salles, Star and Park at Covington;<br />
Charles Bazell. Carol at Deiiham Springs;<br />
Eual Woodfield. Moonlight at West Long<br />
Beach; Bill and Stacy Darcc. New Opera<br />
House. Morgan City; Mr. and Mrs. E. R.<br />
Sellers, Yam at Opelousas; Doyle Maynard,<br />
Natchitoches; John Luster, Page Amusement,<br />
Natchitoches, and Fred Williams,<br />
Lincoln, Baton Rouge.<br />
Georgia Bruno of the F. F. Goodrow office<br />
was convalescing from an infection<br />
that required hospital treatment five days<br />
Kay was back from a week in<br />
Atlanta conferring with Syd 'Whiteman,<br />
his representative in the Atlanta and Jacksonville<br />
Addie Addison, UA,<br />
territory . . . was in town to initiate exploitation for<br />
"Taras Bulba," the Russian "western"<br />
filmed in Argentina where horsemen were<br />
available in large numbers.<br />
The Saenger Theatre is promoting its<br />
new student discount admission setup via a<br />
special screen trailer, lobby display and<br />
newspaper announcements. Young folk 12<br />
to 17 may obtain the discount cards at the<br />
Saenger boxoffice. They are valid when<br />
signed by parents or guardians. The discounts<br />
range up to 50 per cent.<br />
Calling at the Goodrow office was State<br />
Senator Canienter from Bastrop to confer<br />
about an 80-minute motion picture which<br />
he and Arthur Jones, producer of "Wild<br />
Cargo. " on a hunting trip in Asia.<br />
Jones operates a wild animal farm at Slidell.<br />
La. . Circle, a Lazarus theatre<br />
established a .score of years ago foi- Negro<br />
and white patronage, has been shifted to<br />
Negro-only. Maurice Joseph, Lazarus<br />
buyer-booker, said bids will be made for<br />
first run for the Circle.<br />
All seats were filled at the RKO Orpheum<br />
when "Notorious Landlady" was<br />
sneak-previewod between showings of<br />
"Walk on the Wild Side" . theatres<br />
in Mississippi were reopened; the<br />
Pix in Collins by Billy Shoemaker, the Joy<br />
in Shubuta by T. H. Woolridge and the Rex<br />
in DeKalb by George Russell.<br />
Phil Sliman, Mamie and Milton Dui-eau<br />
of Masterpiece Pictures and Leon Blender<br />
of AIP hosted exhibitors and others at a<br />
preview of AIP's "Burn, Witch, Bum" at<br />
the Hodges-Paramount Gulf screening<br />
room, following which cocktails were<br />
served in the Masterpiece Pictures quarters.<br />
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BOXOFFICE :: April 16. 1962 SE-7
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gE.8 BOXOFFICE :: April 16, 1962
with<br />
AMARILLO<br />
pame Nature made a personal appearance<br />
here at the opening of "State Fair"<br />
Wednesday i4i. Wouldn't it happen— for<br />
the first time in months it rained? But<br />
Interstate city manager Jack King had<br />
time during the day to finish erecting all<br />
the art and streamer flags in front of the<br />
Paramount and, due to his long-range campaign,<br />
the 8 p.m. performance still received<br />
a near-capacity audience from the strong<br />
advance ticket sales. To further benefit<br />
the coming weeks of the playdate it was<br />
covered by radio and TV news departments<br />
along with the newspapers. "The Eyes of<br />
Texas" was played in advance of Gov. Price<br />
Daniel's taped introduction before the feature<br />
started.<br />
Crossroads got to open "Whistle Down<br />
the Wind " "The Deadly Companions"<br />
at the Tascosa Drive-In and it was<br />
thence moved to the Twin. Carl Benefiel's<br />
Victory also went first run with "Wild<br />
Harvest" and the long-delayed "A Fever<br />
in the Blood." But Interstate rebooted<br />
1950's "King Solomon's Mines" at the<br />
State.<br />
The Amarillo Junior Leagrue presented<br />
1 13 > at<br />
its last play of the season Friday<br />
the Municipal Auditorium with "Fabu-Las<br />
Vegas," according to business agent Jimmy<br />
Cheshire. He also worked the symphony<br />
orchestra, which played there Tuesday . . .<br />
Channel 7 began featm-es on Sunday night<br />
prime time at 7:30 with "Run Silent. Run<br />
Deep," originally released by United Artists<br />
in 1958, to match the 8 p.m. prime<br />
time 20th-Pox product on channel 4 Saturday<br />
nights here. Channel 10 now offers<br />
three features on Saturday at 1 p.m. while<br />
channel 4 runs a top feature at the same<br />
time on Sunday matinees. This is in addition<br />
to late shows on Saturday and Sunday<br />
on 4, a 10 p.m. special Sundays and<br />
fom- other late shows repeated at 4:30 the<br />
following afternoon on 7, five late shows<br />
and thj-ee featm-es on Sunday mornings on<br />
ten with a new feature on Tuesday nights.<br />
This represents 23 different features per<br />
week on the three channels here.<br />
The Parker Square Theatre in Wichita<br />
Palls, opened in 1958 as the largest and<br />
only suburban house in that city, has met<br />
its final doom after having been converted<br />
and reopened last week as a department<br />
store. It has been closed since<br />
last year after a thj-ee-year operation by<br />
its original owners and later by Phil Isley<br />
of Dallas.<br />
Oklahoma City 'Fair' Bow<br />
Draws Almost Capacity<br />
OKLAHOMA CITY—"State Fair," second<br />
remake of what's close to being an<br />
American classic, was unreeled here Wednesday<br />
night i4i in a world premiere run<br />
the Criterion Theatre shared with a number<br />
of Texas film houses, the Daily Oklahoman<br />
reported.<br />
It drew a near-capacity crowd, in large<br />
part because a portion of the pictuie was<br />
made up of racing scenes shot at the Oklahoma<br />
City fairgrounds when 4,500 natives<br />
served as extras. The .story is set at the<br />
Texas state fairgrounds at Dallas.<br />
The premiere here Wednesday was de-<br />
Wallace Walthalh on 81st Birthday,<br />
Honored as Mr, Variety of Dallas<br />
DALLAS—Friends and barkers turned<br />
out at the clubrooms to honor Wallace<br />
Walthall who, as chainnan of the ceremonial<br />
committee, has inducted into membership<br />
practically every member of the<br />
Variety Club since its inception in 1935.<br />
Walthall, who for years was head of the<br />
National Screen Service office and a charter<br />
member of the Variety Club, received<br />
congratulations and best wishes from exhibitors,<br />
distributors and a host of friends<br />
on his 81st birthday.<br />
Born in Alabama in 1881, Walthall began<br />
his career in the motion picture business<br />
with the old Vitagraph Corp. From<br />
there he went to General Film Co. as manager<br />
in New Orleans before affiliating<br />
with National Screen Service. Barkers in<br />
the Dallas area and many on the national<br />
scene view Walthall as the symbol of Variety<br />
in his top hat and barker costume.<br />
Too, they remember his trademark of cordiality—passing<br />
out a stick of chewing gum<br />
to everyone he meets.<br />
Chief Barker Gordon McLendon presented<br />
a handsome calendar clock to Walthall<br />
as a token of appreciation for his<br />
outstanding Variety work.<br />
Paul Short, southeastern divisional manager<br />
for National Screen Service, said:<br />
"This club has been blessed with some<br />
really great men. The late beloved Bob<br />
O'Donnell was known as Mr. Show Business,<br />
Julius Schepp>s is Mr. Dallas, Chill<br />
Wills is Mr. Texas, Sol Sachs is Mr. Filmrow,<br />
Gordon McLendon is Mr. Radio, and<br />
henceforth Wallace Walthall will be known<br />
as Mr. Variety."<br />
Raymond Willie, vice-president and general<br />
manager of Interstate Theatres, expressed<br />
the admiration of theatre exhibitors<br />
when he said, "Wallace Walthall<br />
represents an irreplaceable era of spiritual<br />
greatness and fellowship."<br />
Phil Isley, president of the Phil Isley<br />
Theatres and past chief barker: "You are<br />
indeed one of the pillars of strength of the<br />
Variety Club now, in the past and in the<br />
future."<br />
void of any of the Hollywood stars featm-ed<br />
in the film—they were in Texas—but there<br />
was accompanying fanfare. A searchlight<br />
probed the di-izzly sky overhead before<br />
show time as a calliope tooted and a number<br />
of sports cars used in the movie were<br />
lined up outside the theatre.<br />
Response by the audience to "State<br />
Fair" reflected the film's attractiveness.<br />
Its first version starred the late Will Rogers<br />
in the 1930's, and the second appeared<br />
in the 1940's.<br />
Narration by Fred MacMurray<br />
HOLLYWOOD — Fred MacMurray has<br />
been selected by the United Community<br />
FMnds and Councils of America to appear<br />
in and narrate a new film for the United<br />
F^ind and Community Chest campaigns to<br />
be distributed nationally this fall. The film<br />
will be available for showings in theatres,<br />
on TV and in industrial plants and business<br />
offices in advance of the national<br />
-solicitation funds.<br />
WALLACE WALTHALL<br />
Sol Sachs, soutliwest district representative<br />
for Continental Distributing Co.,<br />
lauded Walthall as "one of the great men<br />
of Variety and one who will alw'ays remain<br />
in the hearts of the men who know him."<br />
As a feature of the celebration Walthall<br />
not only inducted new members, but reaffirmed<br />
all the old members present. This<br />
prompted the suggestion that this procedure<br />
be repeated every year.<br />
Among those in attendance were Morty<br />
Freedman, Gene Welch, Jake Watkins,<br />
Jake Elder, Bill Williams, Norm Levinson,<br />
Walter Steadman. Sam Berry, Joe Love.<br />
Bernard Brager, Lloyd Edwards, Don<br />
Keyes, Meyer Rachofsky, Duke Clark, Fred<br />
Patton, Alfred Sack, Kendall Way, Walter<br />
Penn, Bob Amos, Bill Slaughter, Johnny<br />
Hicks, Ed Gall, Edwin Tobolowsky. Dave<br />
Bloom. Arthur Harris, Clyde Houston, John<br />
Shaffer. Kyle Rorex, and Short, McLendon,<br />
Isley, Sachs and Willie.<br />
Oklahoma City Cooper<br />
Will Close Till July<br />
OKLAHOMA CITY—The Cooper Theatre<br />
in downtown, which shows Cinerama films,<br />
will close April 26, reopening some time<br />
in July. Kenneth E. Anderson, general<br />
manager of Cooper Foundation Theatres,<br />
Lincoln, Neb., said:<br />
"It had been anticipated that one of the<br />
two pictures now in production, "How the<br />
West Was Won' or 'The Brothers Grimm,'<br />
would be available but the magnitude of<br />
producing both pictures simultaneously has<br />
prevented completion of either picture in<br />
time to meet the Cooper deadline."<br />
"Windjammer " will continue to run<br />
through April 26. Anderson pointed out the<br />
closing does not mean business has not<br />
been good in Oklahoma City.<br />
"We have been well satisfied with results<br />
here. Four of the six pictm-es shown<br />
had previously enjoyed fine runs in Oklahoma<br />
City, With the new films we anticipate<br />
a tremendous response," he said.<br />
BOXOFFICE April 16. 1962 SW-1
OKLAHOMA CITY<br />
phe doctor has given us the green light<br />
and we are ready to hit the road again<br />
with a fine array of AIP pictures. 'Editor's<br />
note: Sam Brunk. BoxorncE Oklahoma<br />
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'Tour Complete Equipment House"<br />
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from July 29 to September 29. and we hope<br />
to get a lot of those dates filled. The SG<br />
exchange is captained by Lois Scott and<br />
Harry McKenna.<br />
Margaret Snell, 20th-Pox staffer, underwent<br />
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DALLAS<br />
^fore than 2,100 turned out for the world<br />
premiere of "State Fair" at the Majestic<br />
Theatre. The house was a near SRO;<br />
even H. L. Hunt, oil millionaire, had to<br />
settle for a group of seats on the far left<br />
aJsle, third row back, for the fancy-dress.<br />
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no-reserved-seat affair. Mayor Earle Cabell:<br />
R. L. Thornton, state fair president,<br />
and stars Pamela Tiffin and Ann-Margret<br />
appeared on the stage at the evening affair<br />
following a talk by Gov. Price Daniel transmitted<br />
from Au.stin. The WOMPI Premierettes<br />
in white formal attire greeted the<br />
first-nighters.<br />
James Denton was due here on the 17th<br />
in behalf of "Taras Bulba" . Marvin,<br />
the bad man in "The Man Who Shot<br />
Liberty Valance," was here for some plugging<br />
of the film which opens at the Palace<br />
on the 18th. Marvin said he's not<br />
really mean: "I don't beat old ladies: they<br />
beat me." He called at the Paramount office<br />
and autographed pictures there for<br />
staffers.<br />
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EL<br />
PASO<br />
prom a letter by Mrs. Rodney Herman in<br />
the Herald-Post's Thinking Out Loud<br />
column: "Due to the current trend in motion<br />
picture production, it is impossible to<br />
judge a movie as desirable by its advertising<br />
or its title. This makes the publication<br />
of the ratings furnished by the woman's<br />
department of the Chamber of Commerce<br />
especially appreciated. They give the potential<br />
moviegoer some information on<br />
which to ba-se the decision to go or not to<br />
go. and whether to take the family or hire<br />
a babysitter. In the past years we have<br />
simply gotten out of the habit of attending<br />
movies, unless they were produced by<br />
Walt Disney . we are able to have<br />
a quick reference to the ratings as to at<br />
least the age suitability of the movies we<br />
might attend. Also, we are making an effort<br />
to patronize family-type movies. 'We<br />
are finding that what was once a favorite<br />
pastime is enjoyable once more. We would<br />
attend even more often if more family<br />
movies were shown, especially on weekends."<br />
Glamor sparkled in the spotlight at Efrem<br />
Valle's La Fiesta theatre restaurant<br />
starting on April 6 with the arrival of<br />
movie star Monique Van Vooren. The Belgian<br />
beauty, star of "Gigi." "Happy Anniversary"<br />
and "Ten Thousand Bedrooms,"<br />
took over the headliner spot at the Juarez<br />
supper club.<br />
Bill T. Bohlin^, manager of the Capri,<br />
announced that "Cinerama Holiday" will<br />
close its run on the 18th and the following<br />
day open "Search for Paradise" .<br />
"West Side Story" opened at Interstate's<br />
Pershing Theatre, located in the fast-gl'owing<br />
Five Points shopping center, on the<br />
11th . H. Dollison, Santa Fe exhibitor,<br />
has added another profitable year<br />
to his North Loop Drive-In here. For the<br />
tenth anniversary week. Manager Don<br />
Negovan arranged special programming, including<br />
prizes at the snack bar and a<br />
bathtub full of groceries being awarded to<br />
some lucky patron. This ozoner admits a<br />
carload for 99 cents. The price has been<br />
in effect for a long time.<br />
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SW-4 BOXOFFICE April 16, 1962
:<br />
'Bird' a 500% Flyer<br />
In Mill City's Park<br />
MINNEAPOLIS—"Sweet Bird of Youth."<br />
which opened at the Park, pulled a big 500<br />
per cent in its opening stanza. Next in line<br />
was "Sergeants 3" in its seventh week at<br />
the Uptown Theatre with a rating of 225<br />
per cent. Most other offerings did average<br />
or above business for the week.<br />
I<br />
Average Is 100)<br />
Acodcmy— El Cid ( AA), 7th wk<br />
Avo'lon—^Surfsidc 77 (Cresse);<br />
1 00<br />
School for<br />
Scoundrels (Cont'l), reissues 150<br />
Gop»ier—The Outsider (U-l), 2nd wk 125<br />
Lyric—Wolk on the Wild Side (Col), 5tti wk 120<br />
Morvn—West Side Story (UA), 7th wk 160<br />
Orpheum—The Hcod (Trans-Lux) 90<br />
Pork— Sweet Bird of Youth (MGM) 500<br />
State—The Doy the Earth Caught Fire (U-l).... 110<br />
Uptown— Sergeants 3 (UA), 7th wk 225<br />
World— All Fall Down (MGM), 2nd wk 100<br />
Todd-AO 'Oklahoma!'<br />
Scores 420 in Omaha<br />
OMAHA—The Todd-AO 70mm production<br />
of "Oklahoma!" was off to a smashing<br />
420 per cent opening week at the Dundee<br />
Theatre as all first-run offerings fared<br />
well in Omaha. Pushing close behind was<br />
"Sergeants 3" at the Admiral and Chief<br />
with a 300 mark. Although "Pinocchio"<br />
slipped at the State, it still did nearly average<br />
and more than doubled average for<br />
its four-week overall figure.<br />
Admiral, Chief—Sergeants 3 (UA) 300<br />
Cooper—Seven Wonders of the World (Cinerama),<br />
19th wk 120<br />
Dundee—Oklahomo! (Magna) 420<br />
Omoha—The Four Horsemen of the Apocalypse<br />
(MGM) 120<br />
Orpheum—Walk on the Wild Side (Col), 2nd wk. 110<br />
State— Pinocchio (BV), 4t-h wk 95<br />
'West Side Story' Continues<br />
Near Capacity in Milwaukee<br />
MILWAUKEE—"West Side Story" in its<br />
third week at the Strand was the best<br />
grosser for the second consecutive week,<br />
followed by "The Children's Hour" at the<br />
Wisconsin and "South Seas Adventm-e" at<br />
the Palace. Business in general was good.<br />
Downer—Murder She Said (MGM) 200<br />
Palace— South Seas Adventure (Cineramo),<br />
15th wk 200<br />
Riverside—The Four Horsemen of the Apocalypse<br />
(MGM), 2nd wk 125<br />
Strond—West Side Story (UA), 3rd wk 300<br />
Times—Make Mine o Double (Ellis) 125<br />
Towne— Soton Never Sleeps (20th-Fox); The<br />
Long, Hot Summer (20th-Fox), reissue, 3rd wk. 90<br />
Worner—Walk on the Wild Side (Col), 2nd wk. 100<br />
Wisconsin—The Children's Hour (UA), 2nd wk. 225<br />
Krupp Trial Judge Guest<br />
At 'Judgment' Opening<br />
SEATTLE—"Judgment at Nuremberg"<br />
opened at the Blue Mouse with a judge who<br />
presided at the trial of munitions-maker<br />
Krupp among the special opening night<br />
guests. The distinguished visitor was John<br />
William J. Wilkins of Superior Court who<br />
was one of the three judges at the Krupp<br />
in Nuremberg following World War II.<br />
trial<br />
President Paul P. Ashley of the Washington<br />
State Bar A.ss'n: S. C. Soderland,<br />
president of the Seattle-King County Bar<br />
Ass'n, and other dignitaries, judges and<br />
their wives were in the first night audience.<br />
Peter Montemuro Quits<br />
HOLLYWOOD—Peter Montemuro. 20th-<br />
Pox studio manager, has resigned following<br />
26 years with the company to enter real<br />
estate.<br />
Morris Theatre Completes<br />
Third Remodeling Phase<br />
MORRIS. MINN. Thud phu.sc of Uir<br />
remodeling program of the Morris Theatie<br />
here has been completed, according to R.<br />
E. Collins, manager.<br />
The first phase was started over a year<br />
ago with installation of a complete new<br />
snack bar. a new popcorn machine and<br />
new drink machines.<br />
The second phase involved a complete<br />
redecorating of the theatre as well as the<br />
remodeling and modernization of the<br />
ticket office. Construction on this project<br />
was started last fall and the decorating<br />
was completed in December. Decorating<br />
was done by Dahlstrom & Weinberger.<br />
Minneapolis mow Weinberger Decorators'.<br />
The third phase of the remodeling program<br />
was two-fold in purpose—to widen<br />
the space between the seats in the auditorium<br />
and to recover the backs and seats<br />
with new material. New fabrics now have<br />
been installed on all .seats in the auditorium<br />
and balcony. Work was done by<br />
Den Besten of Hancock with the Adams<br />
Installation Service of Minneapolis, .seating<br />
engineers who specialize in auditorium<br />
seating.<br />
A fourth and final phase of the remodeling<br />
program will be completed this spring.<br />
Collins said. A new roof will be installed<br />
on the theatre and the entire exterior will<br />
be whitewashed. The canopy also will be<br />
painted.<br />
New Indoor Theatre<br />
In Milwaukee Suburb<br />
MILWAUKEE—A $300,000 motion picture<br />
theatre will be built in Brown Deer Village,<br />
suburban area adjacent to Milwaukee,<br />
according to an announcement by Richard<br />
A. Koch, president of the village.<br />
Koch said the theatre would be constructed<br />
at North 43rd and West Bradley<br />
road. It will have 600 seats, a 67-foot<br />
widescreen, the latest in audio-visual<br />
equipment and a supervised nursery. Construction<br />
is to start this summer.<br />
Koch said the name of the firm constructing<br />
the theatre would be released at<br />
a later date.<br />
J. M. Rostvold Sr. Makes<br />
Progress After Surgery<br />
CALEDONIA, MINN.—J. M. Rostvold sr.<br />
has returned from St. Mary's Hospital at<br />
Rochester where he had major surgery in<br />
March. Rostvold. who is owner of the State<br />
Theatre, is reported to be getting along<br />
nicely.<br />
His son. J. M. jr.. is manager of the State<br />
and Tom Burke of Minneapolis handles the<br />
bookings for the theatre.<br />
Gets 'Tomboy' Rights<br />
LOS ANGELES — Director Francis D.<br />
Lyon has acquired from Signal Pictures<br />
Corp. worldwide distribution rights, exclusive<br />
of the U.S. and Canada, of "The<br />
Tomboy and the Champ." which he directed.<br />
Lyon left for Europe to negotiate<br />
distribution deals for the Eastman Color<br />
film in the British Isles and on the continent.<br />
U-I distributed the film in North<br />
America.<br />
Wisconsin Salesman<br />
Ends 34-Year Career<br />
MILWAUKEE—Morris "Ginzoy" Horwitz.<br />
34 years a salesman for 20th-Fox<br />
here, has put hl.s brief case away and retired.<br />
In token of the esteem in which he has<br />
Morris "Ginzey" Horwitz. retiring<br />
20th-Fox salesman at Milwaukee, is<br />
seated with several friends and coworkers<br />
at the testimonial luncheon.<br />
Seated, from left: Pete Stathes, Sparta<br />
exhibitor; Dave Chapman, Horwitz;<br />
Manager Jack Lorentz, and standing,<br />
Harry Schlar and Meyer Kahn, all of<br />
the 20th-Fox staff.<br />
been held down through the years, members<br />
and associates of the Reel Fellows<br />
Club gave "Ginzey" a luncheon at the<br />
Boulevard inn. A total of 65 attended.<br />
Jack Lorentz, 20th-Fox manager, said:<br />
To have lived through nine branch managers<br />
here indicates the caliber of our<br />
guest of honor. I might also mention here<br />
just how he got the nickname of Ginzey. It<br />
seems that some of the big brass from New<br />
York dropped into the office, and later<br />
Horwitz was introduced, one of them said,<br />
'After this, you're Ginsberg!' Well, I guess,<br />
down through the years, the boys sort of<br />
shortened it to Ginzey."<br />
Lorentz presented a check, representing<br />
34 weeks of salary, and a gold watch<br />
to Horwitz.<br />
Among those attending the luncheon<br />
were<br />
Rudy Koutnik<br />
John Schuyler<br />
Floyd Albert<br />
Morey Anderson<br />
Ken S.em<br />
Leo Lind<br />
Jerry Beres<br />
Ben Morcus<br />
Walter Blaney<br />
Harry Melcher<br />
Ken Brechler<br />
Joe Strother<br />
Ernie Merbler<br />
Horry Olshon<br />
Dove ChaprTKin<br />
Horold Peorson<br />
Charboneau<br />
Eddie Johnson<br />
Bill<br />
Gerry Fronzen<br />
Moe Provenctter<br />
Eddie Gavin<br />
Horry Perlewitz<br />
Bob Gross<br />
Paul Schober<br />
Jock Frochmon<br />
Borr>ey Sherman<br />
W, Erber<br />
Cenorl<br />
Irv<br />
Joe Imhof<br />
John Stock<br />
John Kemptgen<br />
Roy ond Ollie Trompe<br />
Joe Koitz<br />
Hugo Vogel<br />
Tom Lees<br />
Pete Stothes<br />
George Lcvinc<br />
Carl Lind<br />
Roy Schuiz<br />
CorroM Morten<br />
Peterson<br />
John Botes<br />
Orville<br />
Harry Mintz<br />
Turer<br />
Sid<br />
Herb Copelon<br />
A I Johnke<br />
Harold Homley<br />
Roy Smith<br />
Ed Krofto<br />
Jerry Gruenberg<br />
Jock Dior>ne<br />
Meyer Kohn<br />
Fronk Yobions<br />
Horry Schlar<br />
Fred Florence<br />
Horwitz has not indicated what his plans<br />
are for the future, but Lorentz made it<br />
plain that the office just wouldn't be the<br />
same without him and that he'd be welcome<br />
whenever he chose to drop in.<br />
BOXOFFICE April 16, 1962<br />
NC-1
. . . Avron<br />
. . . Lee<br />
. . Edward<br />
I<br />
. . . The<br />
. . Lou<br />
. . Nick<br />
a<br />
. . Sol<br />
. .<br />
L. J. Wegener Leaves<br />
Central States Corp.<br />
DES MOINES—L, J. Wegener. 59. has<br />
left Central States Theatre Corp.. where<br />
he served as general manager for the last<br />
16 years. Wegener's plans for the futuie<br />
are indefinite. He had been with Central<br />
States for 36 years. Myron N. Blank, pre.sident<br />
of the circuit which operates more<br />
than 70 theatres in Iowa and Nebraska, said<br />
he is taking over the duties of general<br />
manager.<br />
Blank also announced that Arthur Stein.<br />
former owner and manager of the Norman<br />
Cassidy women's clothing stores in Des<br />
Moines, has been named head of the maintenance<br />
and purchasing department for<br />
Central States. Stein succeeds Herb<br />
Loeffler who resigned last fall to enter a<br />
business at Mason City.<br />
MINNEAPOLIS<br />
J^innesota Entertainment Enterprises,<br />
which operates several drive-ins in the<br />
greater Twin Cities area, plans to open its<br />
outdoor stands Wednesday il8i. according<br />
to Henry Greene, general manager. Some<br />
Twin Cities outdoor theatres were scheduled<br />
to open for the season last weekend.<br />
Roy Miller, Universal manager, flew to<br />
Jamestown, N.D., to meet Kenny Adams,<br />
sales manager, where the two called on<br />
accounts . . . Helen Fiegel of United Artists<br />
cashiers department, vacationed in Florida<br />
Rosen, manager of Buena 'Vista,<br />
was in Chicago for a district meeting.<br />
A high school press conference and<br />
"Coketail" party were held when Pamela<br />
Tiffin was in to help plug "State Pair."<br />
which opened Friday 1 13 1 at the State,<br />
Minneapolis, and Paramount. St. Paul.<br />
Editors of Twin Cities high school newspapers<br />
had a chance to interview the young<br />
ATLANTIC PICTURES CORP. 3? w 57th sr<br />
New York 19, N Y.<br />
PLAZA 5-6845<br />
star and write up a story for their papers<br />
Marvin was in Thursday
NTACT YOUR Jimenlaaru f/ttis/z/iatia/ial, exchange<br />
MILWAUKEE<br />
Ed Gavin<br />
212 West Wisconsin Ave.<br />
Milwaukee 3, Wisconsin<br />
BRoodway 3-6285<br />
OMAHA<br />
Meyer L. Stern<br />
1508 Davcnpoit Street<br />
Omaha, Nebraska<br />
342-1161<br />
MINNEAPOLIS<br />
Abbott Swortz<br />
74 Gicnwood Avenue North<br />
Minneapolis 3, Minnesota<br />
FEderal 8-7013
. . Pat<br />
. .<br />
. .<br />
. . Enna<br />
.<br />
OMAHA<br />
J^eyer Stem, former chief barker of<br />
Variety Club Tent 16 and branch manager<br />
for American International Pictures<br />
in this territory, will attend the convention<br />
of Variety Clubs International at Dublin,<br />
Ireland. May 14-19. Mr. and Mrs. Stern<br />
and another Omaha couple, Mr. and Mrs.<br />
Aaron Rips, plan to fly over and continue<br />
on to London, Parts, Rome and Israel . . .<br />
Stem was busy last week in connection<br />
with the personal appearance of June<br />
Wilkinson at numerous places in town on<br />
a three-day visit. She is a star in the picture,<br />
"Twist All Night" app)earing at the<br />
Admiral, Chief and Sky-View Drive-In.<br />
Gene Cline has taken over the Sun Theatre<br />
at Beaver City, formerly operated by<br />
Ben Thorn . Halloran, Buena Vista<br />
representative in this area, said a big<br />
baiTage is scheduled this spring and summer.<br />
"Moon Pilot" will be the Easter offering<br />
at the State and "Big Red" and<br />
"Bon Voyage" are .scheduled in Omaha<br />
later.<br />
Carl White, Quality Theatre Supply, is<br />
a good example of frustrated lawn enthusiasts<br />
in Omaha. For the past two<br />
weeks he has reserved a big power rake at<br />
a rental service—and each time the midweek<br />
sunny days have given way to miserable<br />
weekends.<br />
Will Warner, who opened his drive-in at<br />
Fort Dodge, Iowa, last week, is building a<br />
big bowling alley on the east edge of town<br />
. . . Although the outdoorers have been<br />
onening. the weather has been anything<br />
but favorable. Exhibitors through northem<br />
Nebraska, western Iowa and southeast<br />
South Dakota were for the most part<br />
fortunate to escape damage from flooding.<br />
However, Central States' drive-in at Norfolk<br />
shipped a lot of water. Cherokee and<br />
Anthon, Iowa, were flooded but the theatres<br />
were safe.<br />
Russell Brehm of Lincoln reported that<br />
all the Center Drive-In Theatre Corp.<br />
holdings are now open . . . Haitnon Grunke<br />
has opened for his first season at O'Neill .<br />
Jim Schlatter, manager of the Sky-View<br />
Drive-In in northwest Omaha, said barricades<br />
on the street thrown up by the highway<br />
department did not deter crowds<br />
coming to see "Sergeants 3." Jim said<br />
cars had to snake around a back entrance<br />
"but they kept coming just the same" .<br />
Fred Ballantyne. exhibitor at Denison,<br />
Iowa, and his wife have returned from a<br />
visit in Florida.<br />
Mike Bosiljevac, photo engraver at TOP<br />
Advertising Co., was a guest of the newspaper<br />
staff at the University of Omaha.<br />
^b<br />
WHETHER irS A DRIVE-IN<br />
OR AN INDOOR THEATRE<br />
GET ( X T R A PROFITS BY SEllING<br />
MERCHANT ADS<br />
FILMACKc<br />
.<br />
TOP does the engraving for the student<br />
paf)er. Gateway, and Bosiljevac told about<br />
Mr. and Mrs.<br />
the engraving process . . .<br />
Bill Barker of Co-Op Theatre Services<br />
were in Des Moines last week for the<br />
bowling tournament DeLand,<br />
United Artists booker, attended the Methodist<br />
Church Women's convention at York<br />
. . C. A. Hill, in charge of 20th-Fox exchange<br />
.<br />
operations at the home office in<br />
New York, visited the Omaha exchange.<br />
Mr. and Mrs. Rawley Connell of Bassett<br />
were in town to buy and book for their<br />
Rock Tlieatre and drive-in. Other exhibitors<br />
on the Row included Nebraskans Phil<br />
and Jack March. Wayne: Howell Roberts,<br />
Wahoo: Harmon Grunke, O'Neill; Mrs.<br />
Fred Schuler, Humboldt: Sid Metcalf,<br />
Nebraska City, and lowans S. J. Backer,<br />
Harlan: John Rentfle, Audubon: Mrs. Al<br />
Haals, Harlan, and Jim Travis, Milford.<br />
MILWAUKEE<br />
T^rs. Agnes Jellama, program chairman of<br />
the Milwaukee County Federation of<br />
Women's Clubs, reviewed the book. "Light<br />
in the Piazza." currently appearing on<br />
film at various local theatres, at the April<br />
meeting of the Better Films Council of Milwaukee<br />
County. Mrs. A. V. Abram.son,<br />
president, presided at the meeting held at<br />
the Milwaukee Public Library. The preview<br />
committee released these ratings:<br />
Family—Excellent: South Seas Adventure:<br />
Very Good: State Fair: Good: Three<br />
Stooges Meet Hercules: Underwater City.<br />
Adults and Young People—Very Good:<br />
Madison Avenue: Good: Lonely Are the<br />
Brave: The Outsider. Adults—Very Good:<br />
West Side Stoi-y. Good: The Children's<br />
Hour: The Four Horsemen of the Apocalyse;<br />
Satan Never Sleeps.<br />
The mayor's motion picture commission<br />
issued the following film ratings: General<br />
Audience—Bachelor of Heai-ts, Beauty and<br />
the Beast, The Big Money, The Dalton Who<br />
Got Away, Escape Prom Zahrain, Experiment<br />
in Terror. Fear No More, Follow That<br />
Dream, Hand of Death. Hatari, Hell Is for<br />
Heroes, The Horizontal Lieutenant, Incident<br />
in an Alley, Land We Love, Lonely<br />
Are the Brave, Magic Tide, Merrill's Marauders,<br />
Mighty Ursus, The Most Wanted<br />
Man, Ring of Terror, Rome Adventure,<br />
Secret File Hollywood. Six Black Horses,<br />
State Fair. Swinging Along, That Touch<br />
of Mink, 13 West Street, Twist All Night.<br />
Mature Entertainment: Animas Ti-ujano,<br />
Cape Fear, Force of Impulse, Hands of a<br />
Stranger. Last Year at Marienbad, Jessica,<br />
Lovers on a Tight Rope, Maxime. Premature<br />
Burial, The Tell -Tale Heart and<br />
Womanhunt. Adults — The Children's<br />
Hour, Les Liaisons Dangereuses, Rocco<br />
and His Brothers, and Temptation. Recommended<br />
not be shown: Erotica.<br />
Lew Breyer, a former Milwaukeean who<br />
is vice-president and sales manager of<br />
King of Comedy. Inc.. the firm syndicating<br />
a .series of Charlie Chaplin films, announced<br />
that television stations in the<br />
United States, Canada and Mexico will<br />
begin televising the pictures. Breyer says<br />
he has edited them, adding musical scores<br />
and .sound effects. Before joining King of<br />
Comedy, he was executive vice-president of<br />
Milwaukee's WXIX. UHF station. Prior to<br />
that, he was associated with ZIV Television<br />
and Universal-International Pictures here.<br />
LINCOLN<br />
The .Stuart Theatre has been as lively<br />
mornings as nights with special community<br />
bookings. A cancer month special<br />
showing of educational films for Lincoln<br />
women sponsored by the Lincoln Woman's<br />
Club and the Lancaster County Unit of<br />
the American Cancer Society OE>ened the<br />
series of morning engagements April 5.<br />
School children formed the audiences for<br />
the Junior League's annual play the first<br />
four mornings of a five-day run. The final<br />
April 14 perfonnance was open to the public.<br />
Also competing for nighttime audiences<br />
was the Lincoln Symphony Orchestra's<br />
i<br />
April concert lOi<br />
Both "The Children's Hour" and "On the<br />
Wild Side" had holdover runs at the Varsity,<br />
but this is not the only reason Walt<br />
Jancke is going around humming a song.<br />
It is a special new song called "Lincoln,<br />
Lincoln, " in which Walt, as publicity and<br />
promotions chainnan for the Lincoln<br />
Chamber of Commerce, is especially interested.<br />
Every three out of four persons<br />
hearing the song "which helps sell Lincoln<br />
to Lincoln" likes the catchy swing and<br />
words, reports Jancke. With lyrics by Jack<br />
Callaway, KLIN radio manager, and music<br />
by Eurel Box of Dallas, the Texas-recorded<br />
song for Nebraska's capital city was placed<br />
on sale April 10 by the Lincoln Chamber.<br />
Dubinsky Bros.' Starview Outdoor Theatre,<br />
on a weekend schedule since early<br />
winter, opened fulltime operation April 5<br />
with a sponsored show on KLMS. Dubinsky's<br />
other Lincoln outdoor theatre, the<br />
West O, will not shed its wraps until late<br />
spring.<br />
Some Lincoln showgoers do not have to<br />
go to the State to see "Moon Pilot." which<br />
took over from "Pinocchio" April 12. They<br />
are patrons who saw the Varsity's recent<br />
sneak preWew of "Moon Pilot."<br />
Walt Jancke has been elected vice-chairman<br />
of the Lincoln Air Force Base Squadron<br />
adoption plan, recently taken over from<br />
volunteer citizens and incoi^porated as a<br />
responsibility of the Lincoln Chamber's<br />
military affairs committee. In this plan,<br />
service or other civic clubs adopt some of<br />
the many squadrons as their special project.<br />
Max Pennington is chaimian of the<br />
program.<br />
Helena Showmen Voice<br />
Protest to Fast Time<br />
HELENA. MONT.—Chub Munger, owner<br />
of the Sunset Drive-In: Keith Didriksen,<br />
owner of the Sky-Hi Drive-In, and Allen<br />
Schrimpf, manager of the Marlow Theatre,<br />
appeared before a meeting of the retail<br />
merchants branch of the Helena Chamber<br />
of Commerce to voice their opposition to a<br />
proposal to install daylight saving time<br />
here this summer.<br />
Munger .said the diive-ins would be<br />
forced to start their screen programs at<br />
10 p.m.. and patrons would not be able to<br />
get home before 2 a.m. if there was a double<br />
feature. The theatremen said their combined<br />
yearly payroll amounts to about<br />
$55,000 and the daylight saving time would<br />
hurt all of their business. Merchants<br />
President Marius Olscn. after the meeting,<br />
requested the membership to carefully consider<br />
the merits and weaknesses of the daylight<br />
saving proposal.<br />
NC-4 BOXOFFICE April 16, 1962
,<br />
'Outsider' Has Edge<br />
As Detroit Starter<br />
DETROIT — While tlir roadshow of<br />
"West Side Story" continued as the leader,<br />
"The Outsider" at the Pox made a satisfactory<br />
opening, closely followed by "Walk<br />
on the Wild Side" at the Palms. Tlie general<br />
level of business, however, is reported<br />
seriously discouraging.<br />
(Average Is 100)<br />
Adorns— All Foil Down (MGM) 70<br />
Fox—The Outsider (U-l), Desert Potrol (U-l) . . . . I 30<br />
Grond Circus—The Children's Hour (UA), 3rd wk. 110<br />
Modison—West Side Story (UA), 7fh wk 145<br />
Mercury— Sweet Bird ot Youth (MGM), 2nd wk. .125<br />
Michigan— Pinocchio (BV), 2nd wk 120<br />
Polms—Walk on the Wild Side (Col), The<br />
Hoppy Thieves UA) 125<br />
Trons LuK Krim— Wild Strawberries (Janus);<br />
The Mogicion (Janus), revivols 80<br />
Tiifany's' Scores Again<br />
As Cincinnati Subrun<br />
CINCINNATI—Evidently movie patrons<br />
were imbued with the spirit of the slow<br />
coming spring weather and had the urge<br />
to be gay last week, for the surprising results<br />
of "Breakfast at Tiffany's" in a subrun,<br />
led all contenders at the boxoffice.<br />
"Breakfast" which had a good six weeks<br />
first run at the Valley played at the Hyde<br />
Park, in its second week, at a round 180,<br />
and at the Twin Drive-In. coupled with<br />
"The Guns of Navarone," which had played<br />
the Capitol for 18 weeks, rolled up a 125.<br />
Albee— Sweet Bird of Youth (MGM), 2nd wk. ... 85<br />
Capitol—Judgment ot Nuremberg (UA), 8t'h wk. 60<br />
Esquire—Victim (Pathe-America), 2nd wk 75<br />
Grond—The Big Country (UA), Thunder Road<br />
(UA), reissues 90<br />
Guild— Les Liaisons Dangereuses (Astor), 3rd wk. 100<br />
Hyde Park— Breakfast at Tiffany's (Poro),<br />
subrun 1 80<br />
Keith—Walk on the Wild Side (Col), 2nd wk 95<br />
Poloce—All Fall Down (MGM) 90<br />
Twin Drive-ln—The Guns ot Navarone (Col);<br />
Breakfast at Tiffany's (Para), subrun 125<br />
Volley—West Side Story (UA), 3rd wk 175<br />
'Darkly' Gets Good Welcome<br />
In 2 Cleveland Art Spots<br />
CLEVELAND — If you thought they<br />
swai-med into the first runs Saturday night,<br />
you're right. If you thought they were out<br />
mulching on the first warm Sunday of the<br />
year, you're still right, but the crowded<br />
Saturday held up the p)ercentages well.<br />
Allen—The Outsider ;U-I) 85<br />
Colony Art—The Night (Lo Notte) (Lopert) .... 75<br />
Continental Art—Tomorrow Is My Turn (Showcorp),<br />
3rd wk 70<br />
Heights Art—Through o Glass Dorkly (Jonus) ..175<br />
Hippodrome—The Day the Earth Caught Fire<br />
(U-l), 2nd wk 80<br />
Olio—West Side Story iUA), 7t-h wk 150<br />
Palace—Judgment at Nuremberg (UA), 71h wk. . .160<br />
Stote—Sweet Bird of Youth (MGM), 2nd wk. ...150<br />
Stillmon—World in My Pocket (MGM) 90<br />
Westwood Art—Through a Glass Darkly (Janus) .150<br />
Eric H. Rose Marries<br />
DETROIT—Eric H. Rose, managing director<br />
of the Trans-Lux Krim Theatre,<br />
Highland Park art house, was married<br />
Sunday i8i to Suzanne Lyon, formerly of<br />
Cleveland. They planned to take a short<br />
honeymoon now' and make an extended<br />
trip to Rdse's native England, where his<br />
family resides, next year.<br />
MEET PATHE-AMERICA CHIEF—<br />
J. S. Burkett, vice-president of Pathe-<br />
America, was the guest of honor at a<br />
luncheon given at Cliff Dells, Detroit,<br />
by Jerry Lipow of P-A for exhibitors.<br />
Top photo shows Carl Buermele shaking<br />
hands with Burkett as son Robert<br />
Buermele looks on. Bottom photo: Lew<br />
VVisper. Irving Goldberg, Burkett, and<br />
Adolph Goldberg.<br />
New Columbus Board<br />
Finds No Obscenity<br />
COLUMBUS—Fii-st four months of operation<br />
of the city's film review board has<br />
uncovered several "trashy" movies but<br />
none considered obscene, said R. Patrick<br />
West, chairman of the 15-member board.<br />
The board has viewed seven features after<br />
receiving complaints that they violated<br />
city and state obscenity laws.<br />
"Although they think some of this stuff<br />
is particularly trashy," said West, "they<br />
did not believe they were bad enough to<br />
obtain a conviction."<br />
West withheld the titles of the movies<br />
viewed by the board since no prosecutions<br />
were sought. "Giving the names might increase<br />
interest in them." added the chairman.<br />
West said that board members have become<br />
so irritated at having to pay up to<br />
$1.50 a head to view the "trashy" movies<br />
that they're asking the city council for $100<br />
for admissions and other expenses. The<br />
board, set up via a city ordinance last fall,<br />
is authorized to view movies and, if members<br />
believe obscenity laws are violated, ask<br />
police to prosecute.<br />
Ed McGlone. RKO city manager, is the<br />
sole film industry representative on the<br />
board.<br />
Detroit Tries New Pry<br />
In Water Cooling Tilt<br />
IJKTKOIT Tlir lum; lit;hl waged by<br />
theatrical attorney David Newman against<br />
the air conditioning tax which Detroit and<br />
other Michigan cities have .sought to impose<br />
entered a new phase with the filing of<br />
objections to a petition for rehearing filed<br />
by the city of Detroit with the Michigan<br />
supreme court. The city contends that the<br />
Detroit water board faces a po.ssible obligation<br />
of several millions of dollars if the<br />
supreme court decision is carried through.<br />
The city contends there was a misapl)rehension<br />
by the supreme court of the law<br />
and the facts when it ruled that the demand<br />
charge by the city is unreasonable,<br />
arbitrary, and in violation of the due<br />
process clauses of the state constitution.<br />
It was estimated by Milton London,<br />
incsident of Allied Theatres of Michigan<br />
and a leader in the long fight, that theatres<br />
will receive from $1,500 to $6,000 each<br />
as refunds for fees paid from 1956 through<br />
1961.<br />
Newman pointed out that a federal<br />
question was also raised with injection of<br />
the "due process" issue which could lead to<br />
litigation in federal courts.<br />
Newman claims that the new matters<br />
raised by the city have already been argued<br />
before the court and decided. "This is<br />
therefore a request for a rehearing on the<br />
same facts and legal controversy previously<br />
before the courts." he said.<br />
William Henry Gallagher, veteran leader<br />
of the Michigan bar, and other distinguished<br />
counsel, have also been associated<br />
in the long conduct of this battle for exhibitors,<br />
which was initiated by Newman<br />
several years ago.<br />
Simi, young East Indian actress, plays<br />
the feminine lead in MGM's "Tarzan Goes<br />
to India."<br />
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Detroit— BRoodwoy 3-1468<br />
Upholstering<br />
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BOXOFFICE April 16, 1962 ME-1
. . &ic<br />
. . Mrs.<br />
!<br />
DETROIT<br />
Col Gordon, veteran screen publicist, was<br />
in town and busily calling on industry<br />
friends . . . Milton London, who has been<br />
on the road much of the past two months,<br />
is heading out of town again . . . Wilson<br />
Elliott, exploiteer for Warner Bros., is busy<br />
on arrangements for the premiere of "The<br />
Music Man" . H. Rose, managing<br />
DETROIT POPCORN CO.<br />
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director of the Tians-Lux Krim Theatre,<br />
has been named to the publicity subcommittee<br />
of the civic and industrial committee<br />
by Highland Park Mayor Mark Storen.<br />
Carl Buermele, head of General Theatre<br />
Service, handled distribution of a block of<br />
100 tickets for the opening baseball game,<br />
Tigers vs. Yankees. Friday il3i for Variety<br />
Club . Helen Kanagur, vicepresident<br />
of the Greater Detroit Motion<br />
Picture Council, has tallied up results of the<br />
special promotion for "Babes in Toyland"<br />
at the Madison and is very pleased with the<br />
D. O. Gregory of Beulah has<br />
results . . .<br />
reopened the Crystal Theatre, which was<br />
closed for a few weeks only during the bad<br />
weather, while he vacationed in Florida as<br />
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Contact your wholesaler and order Cramores now for<br />
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Detroit 1, Michigan<br />
woodward 2-7777<br />
CLEVELAND<br />
Rudy Norton<br />
2108 Payne Avenue<br />
Clevelond 14, Ohio<br />
MAin 1-9376<br />
CINCINNATI<br />
Don<br />
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1634 Central Parl
opening<br />
CLEVELAND<br />
T)uke Hlckey, the roving publicist for U-I.<br />
has gone to Indianapolis to set up a<br />
movie, radio and TV schedule for Barrie<br />
Chase, due shortly to say nice things about<br />
"<br />
"Cape Fear, there May 4. It opens<br />
here about the same time, providing "State<br />
Pair" and "Rome Adventure" do not get<br />
such long runs that "Cape Fear" gets<br />
pushed back—which everyone is hoping<br />
and fearing at the same time! . . . Henry<br />
Liebler, projectionist who retired from<br />
Loew's Stillman projection booth over two<br />
years ago. died.<br />
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The past week has been almost two anniversaries<br />
for Jack Sogg, manager for<br />
MGM. It definitely<br />
marked his 35th year<br />
with MGM and very<br />
shortly he will celebrate<br />
his 20th year as<br />
its exchange manager<br />
here. To mark it<br />
properly Jack has instituted<br />
a Jack Sogg<br />
Month and hopes<br />
that all his theatre<br />
friends will book<br />
more MGM pictures<br />
than ever before, and<br />
his salesmen will sell Jack Sogg<br />
more MGM pictures than they have done<br />
in years. A huge billboard, announcing the<br />
Jack Sogg Month greets visitors
—<br />
—<br />
—<br />
—<br />
. . Noting<br />
'Sweei Bird' Is Okay<br />
In Hartford Opening<br />
HARTFORD— Ast-or's<br />
-Les Liaisons Dangereuses"<br />
went into a fourth Cine Webb<br />
week. "Sweet Bird of Youth" was above<br />
average as a starter in Loew's Poli.<br />
(Avcroge Is 100)<br />
Allyn Summer and Smoke (Para); Brushfirc!<br />
(Para) 80<br />
Art Cinema Mon Petit (Casino); Look Bock<br />
in Anger (WB), revival 90<br />
Cine Webb Les Liaisons Dongereuses (Astor),<br />
4th wk<br />
Cineroma— Seven Wonders of the World<br />
135<br />
(Cineroma), 2nd wk<br />
E. M Loews—Wolk on the Wild Side (Col),<br />
150<br />
2nd wk 110<br />
Loew's Paloce The Guns of Novorone (Col);<br />
Two Women (Embassy), revivals 80<br />
Loew's Poli— Sweet Bird of Youth (MGM)<br />
Rivoli— Purple Noon (Times); Man in the Moon<br />
120<br />
(Trans-Lux), revivals, 2nd wk 100<br />
Strand Splendor in the Gross (WB); Fanny<br />
(WB), revivols 80<br />
'Premature,' Backed Strongly,<br />
Clicks for 225 in Boston<br />
BOSTON—Lone new entry, "The Premature<br />
Burial," was racking up a big, high<br />
above average score at the Paramount,<br />
backed with a spinning exploitation program.<br />
Business picked up at the downtown<br />
film houses with end of the transportation<br />
strike which crippled last weekend receipts.<br />
"The Outsider" was good and above average<br />
at the Memorial in its second week.<br />
"Les Liaisons Dangereuses" is still way<br />
above average in the third week at the<br />
Beacon Hill. "Doctor in Love" was smartly<br />
above average in the second week at the<br />
Kenmore. The Metropolitan closed to pictures<br />
last week while it was hosting the<br />
Metropolitan Opera company. "Four Horsemen<br />
of the Apocalypse" was fine and above<br />
average at the Orpheum in its fourth week.<br />
"Judgment at Nuremberg" was holding<br />
good and above average in its eighth week<br />
at the Saxon. "West Side Story" was still<br />
lofty above average at the Gary in its 23rd<br />
week.<br />
Astor—El Cid (AA), 16th wk 130<br />
Boston South Seas Adventure (Cineroma),<br />
reissue, I 4th wk<br />
1 00<br />
Beocon Les Liaisons Dangereuses<br />
Hill<br />
(Astor), 3rd wk 170<br />
Copri Light in the Pioiia (MGM), 3rd wk. . 145<br />
Exeter Murder She Said (MGM), 6th wk. .. 145<br />
Fenway—Angry Silence (SR), 2nd wk 125<br />
Gory—West Side Story (UA), 23rd wk 200<br />
Kenmore Doctor in Love (Governor), 2nd wk. 160<br />
Metropolitan—Closed this week, hosting<br />
Metropolitan Opera<br />
Memorial ^The Outsider (U-l), 2nd wk. . . 240<br />
Paramount The Premature Burial (AlP) 225<br />
Orpheum The Four Horsemen ot the Apocalypse<br />
(MGM), 4th wk. . .<br />
135<br />
Pilgrim The Guns of Navarone (Col), return run' 120<br />
Soxon Judgment at Nuremberg (UA) 9th wk 150<br />
Stote—The Maiden (SR), 2nd wk. .<br />
125<br />
'View' Stays a 4th Week<br />
In New Haven Whalley<br />
NEW HAVEN—Continental's "A View<br />
Prom the Bridge" was held for a fourth<br />
Whalley week.<br />
. 100<br />
Loew's<br />
Paramount<br />
College<br />
The<br />
Sweet Bird<br />
Outsider<br />
of Youth<br />
(U-l);<br />
(MGM)<br />
Nearly a<br />
Nosty Accident (U-l)<br />
Roger Sherman The Premature Buriol (AIF')-<br />
90<br />
Siege on Hell St. (AlP) 90<br />
Whalley A View From the Bridge (Cortt'l),<br />
4th wk<br />
1 00<br />
Promotes Awards Page<br />
NEW BEDFORD, MASS.— Morris Simms,<br />
city manager here for New England Theatres,<br />
promoted a full page on the Academy<br />
Awards in the Sunday rotogravme section<br />
of the New Bedford Standard-Times.<br />
Hollywood Seeks Better<br />
Story, Acting Standards<br />
HARTFORD—The American motion picture<br />
industry, long acknowledged supreme<br />
in technical aspects, is now striving valiantly<br />
to improve story and acting content.<br />
Allen M. Widem, Hartford Times<br />
amusements editor-coliunnist, told the<br />
Winsted Lions Club at a dinner meeting.<br />
"It's very easy indeed." he said, "to point<br />
at Hollywood's shortcomings in adaptation<br />
of best-sellers and the like, but one must<br />
remember that motion picture-making is<br />
the most demanding in the creative ai-ts<br />
and, more often than not. the end result<br />
just does not measure up to initial expectations.<br />
"When we talk of Hollywood and its constant<br />
efforts." he continued, "I'm reminded<br />
of the pessimist's remark when seeing a<br />
half-filled glass of water. He says, 'The<br />
water is half-gone.' The optimist would<br />
say. 'There's still a half glass of water!' "<br />
The speaker was introduced by John<br />
Scanlon III. operator of the Strand. Winsted.<br />
WB 25th Anniversary<br />
Drive Honors Kumins<br />
BOSTON—The Bill Kumins Silver Anniversary<br />
Drive is underway here, continuing<br />
through June 16.<br />
Exhibitors were surprised to learn that<br />
Warner Bros, exchange Manager Bill<br />
Kumins is currently celebrating his 25th<br />
year with the company. The news came in<br />
the form of a letter from the Warner salesmen<br />
and bookers, announcing the drive.<br />
Although an oldtimer in experience, the<br />
popular Warner exchange manager is a<br />
comparatively yomig man, highly respected<br />
by New England exhibitors. He is active<br />
in many industry activities, presently president<br />
of the Boston Cinema Lodge.<br />
According to bookers and salesmen in<br />
his office, this di'ive was initiated by them<br />
on a local basis and is not connected with<br />
any national company drive.<br />
"There are no prizes to be won, only the<br />
satisfaction of a job well done for a most<br />
deserving guy." was the way they put it.<br />
The enth'e Boston office, salesmen, bookers<br />
and the stenographers, too. are combing<br />
the territory for playdates for the Bill<br />
Kumins Silver Anniversary Drive.<br />
VERMONT<br />
The Burlington Drive-In has been advertising<br />
itself as "the drive-in that brings<br />
to this area most of the Academy Award<br />
shows." A recent attraction was "Breakfast<br />
at Tiffany's," winner of four Academy<br />
Award nominations . that "spring<br />
is bustin' out all over." in its newspaper<br />
advertisement heralding the event, the<br />
Mountain View Drive-In in Winooski reopened<br />
for its new season April 6.<br />
Louis Baxter Promoted<br />
NEW HAVEN—The Nutmeg circuit<br />
has<br />
named Louis Baxter as assistant to Donn<br />
logha, supervisor of the Fine Arts, Westport,<br />
and Norwalk. Norwalk. Baxter succeeds<br />
Wallace Cardwell. resigned.<br />
Chester Stoddard<br />
Heads NE Theatres<br />
BOSrcJN -Chester L. Stoddard, who has<br />
been with New England Theaties Corp. for<br />
over 36 years, since 1933 in the Boston area,<br />
has been named president of the American-<br />
Broadcasting-Paramount Theatres affiliate<br />
by Edward L. Hyman. AB-PT vice-president.<br />
Stoddard succeeds Robert Sternberg,<br />
who resigned last week.<br />
Stoddard, who moves up from his post<br />
of division manager, entered the industry<br />
as an usher with Balaban & Katz in<br />
Chicago and moved to New York as assistant<br />
manager of the Broadway Paramount<br />
when it opened. From theie. Stoddard<br />
moved up to head the personnel training<br />
for the Publix Circuit, installing the<br />
"<br />
famed "Publix Service in hundreds of the<br />
company's theatres. For two years. Stoddard<br />
was attached to the personal staff of<br />
Sam Katz, who headed the organization<br />
from the Paramount building in New York.<br />
Wm. Shields Joins Firm<br />
Operating Park Arts<br />
WORCESTER—William Shields, head of<br />
the Shields Realty Co.. Worcester, is a new<br />
figure in operations of the Park Ai-ts Theatre.<br />
He now shares an interest with David<br />
Massad, James Finneran, Frank Carrozza<br />
and John Manoog, who acquired the art<br />
film outlet in 1961.<br />
Thomas Donaldson Dies;<br />
Long Boston Distributor<br />
BOSTON—Thomas J.<br />
Donaldson, president<br />
of Academy Film Distributors, died<br />
recently in a Boston hospital. Death was<br />
due to a cerebral hemorrhage.<br />
Donaldson, who is survived by his wife<br />
Alba, formerly was sales manager for Universal-International<br />
and MGM exchange<br />
manager here.<br />
More Jobs in Vermont<br />
MONTPELIER—Vermont went into its<br />
eighth week of high-level unemployment,<br />
although joblessness in the state shows<br />
signs of leveling off. The department of<br />
employment secm-ity said high level unemployment<br />
claims total 5.992, or 8.3 per<br />
cent of the insured working force.<br />
Books Clown Stage Show<br />
SPRINGFIELD. MASS.—Vincent Blais of<br />
the Forest Park Phillips booked Albert<br />
Montefalco. known professionally as "Mr.<br />
Sweep, the Clown." for a children's show<br />
April 21. Montefalco was at one time manager<br />
of the Kounaris-Tolis Roxy Theatre.<br />
New^ Britain. Conn.<br />
Concessions Bar Opened<br />
SPRINGFIELD. MASS.—The Memorial<br />
Avenue Drive-In has opened its newly constructed<br />
snack bar. The facility is completely<br />
tiled and heated.<br />
Stage Show at Sub-Run<br />
WATERBURY. CONN.—The sub.sequentrun<br />
Carroll played a stage show, featuring<br />
the Isley Bros. band, at $2 top.<br />
BOXOFFICE April 16. 1962 NE-1
. . The<br />
. .<br />
Night Racing Ruling<br />
Appealed in R. I.<br />
PROVIDENCE—Counsel who represented<br />
most of the 19 appellants against night<br />
horse racing at a recent hearing before the<br />
state racing and athletics hearing board<br />
have filed a petition in the state supreme<br />
court, asking that tribunal to review and<br />
overmle the board's denial of the appeals.<br />
The high coui-t move was made by Milton<br />
Stanzler and Julius C. Michaelson, counsel<br />
for most of the foes of night racing, including<br />
eight fiiTns which operate theatres<br />
in this area. The supreme court was asked<br />
to make as speedy a review as possible.<br />
Attorney Stanzler stated the new appeal<br />
was taken by James Laird on behalf of the<br />
Darlton Theatre, Pawtucket: National<br />
Realty Corp., operator of the Strand Theatre.<br />
Providence: Quonset Real Estate<br />
Corp.. owner of the Quonset Drive-In: Pike<br />
Drive-In. Johnston; Northern Entertainment<br />
Co., operator of the Ponta Del Gada<br />
Drive-In, Tiverton: Independent Theatre<br />
Owners of New England, which operates<br />
drive-in and indoor theatres in this area<br />
and other appellants.<br />
The hearing board had rejected the ap-<br />
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peals against 24 night racing dates for<br />
both Narragansett Park and Lincoln<br />
Downs, as previously authorized by the<br />
state racing commission, on grounds that<br />
none of the appellants was "aggrieved" by<br />
the granting of the night dates, in addition<br />
to regular daytime racing schedules.<br />
Besides the night racing issue, there is<br />
still a question of the constitutionality of<br />
pari-mutuel betting in Rhode Island, which<br />
was raised by the appellant's counsel.<br />
However, the hearing board did not rule on<br />
this angle of the legal attack on race tracks<br />
in this state.<br />
BRIDGEPORT<br />
J^oew's Poli New England Theatres has<br />
notified the city condemnation board<br />
renovations will be made to the Globe Theatre<br />
building in line with city requirements.<br />
The downtown structure has been the city's<br />
No. 1 target in a tear-down or fix-up<br />
drive to improve the ai'ea.<br />
Sympathy to Manager Otto Esposito of<br />
the Strand on the death of his brother<br />
Prank . Candlelite-Pix Twin Drive-<br />
In has resumed full week operations after<br />
being open only weekends during the winter<br />
. . . Manager James Tobin of the Merritt<br />
celebrated a birth anniversary .<br />
Lockwood and Gordon have reopened their<br />
Danbury Drive-In, closed during the winter.<br />
Available from your authorized<br />
Theatre Equipment Supply Dealer:<br />
Export-Westrex Corp.<br />
TiCHNIKOTI CORP. 63 Seabrirg St., B'klyn 31
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BOSTON— Joseph Wolf, 20 Winchester Street, Boston 16, Mossachusetts, HUbbord 2 3325
1 80<br />
!<br />
NEW HAVEN<br />
TJuss Newton, American Theatre Coi-p.s<br />
Capitol, New London, sneak-previewed<br />
Buena Vista's "Moon Pilot." The audience<br />
F)er cent seii-icemen) reaction was excellent.<br />
Newton reported.<br />
The Nutmeg circuit contracted for the<br />
Connecticut premiere of MGM's "Sweet<br />
Bird of Youth" at the County Cinema,<br />
Fairfield, the opening to follow the current<br />
long-run engagement of U-Is "Lover<br />
Come Back." The County Cinema, incidentally,<br />
serves free coffee to patrons.<br />
Sperie P. Perakos, general manager of<br />
Perakos Theatre Associates, advertised,<br />
"Fun for the Entire Family!" in reopening<br />
ads for the Southington Drive-In, South-<br />
Howard Johnson held UA's<br />
ington . . .<br />
"Exodus," because of "terrific demand," at<br />
the Strand, Hamden.<br />
The Arena hosted "A Night With Gershwin,"<br />
featuring Skitch Henderson's orchestra,<br />
Rhonda Fleming and Earl 'Wrightson,<br />
the evening of April 12 at $4 top . . .<br />
The New Haven Lions Club booked Liberace<br />
into the downtown Paramount for a<br />
single 8:30 p.m. performance April 24.<br />
Evening proceeds went to the club's sight<br />
conservation and welfare program.<br />
UA's "West Side Story," opening April<br />
11 at the Bailey Whalley, turned over the<br />
night's proceeds to the Crippled Children's<br />
Assn through arrangements by Franklin<br />
Cramoves,<br />
you bet<br />
Customers come back, profits are<br />
higher with Cramores Dri-Syrups<br />
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taste delight that will bring them back again and<br />
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Cramores instant dri-syrups, for ade-type beverages<br />
come in ten rich fruit flavors— orange, lemon, pink<br />
lemon, lime, grape, orange-pineapple, fruit punch,<br />
cherry, strawberry and black raspberry. These Cramores<br />
dri-syrups are portion packed in foil bags that<br />
solve storage problems and eliminate waste— another<br />
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Contact your wholesaler and order Cramores now for<br />
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Cramores jet dispenser deal.<br />
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—<br />
. . Famous<br />
Toronto Jogs Along<br />
At Seasonal Levels<br />
TORONTO — Holdovers<br />
piedominated<br />
for the week with continued endurance being<br />
shown by "EI Cid" at the Tivoli and<br />
"Holiday in Spain" at the Eglinton, both<br />
'<br />
for a 16th week. "Breakfast at Tiffany's in<br />
its 17th week at the Hollywood and "Judgment<br />
at Nuremberg" counting an eighth<br />
week at the University. The only new picture<br />
at an ace house was "La Notte Brava."<br />
an Italian production, at the Odeon<br />
Carlton.<br />
Corlton— La<br />
(Average Is 100)<br />
Noftc Brovo (IFD) 105<br />
Eglirvton— Holidoy in Spain (Cinemiracle), 16th wk. 105<br />
Hollywood— Breaiifast of Tiffany's (Pora),<br />
17th wk 100<br />
Hyland— Victim i20th-Fox), 3rd wk 100<br />
Iniperial— Sotan Never Sleeps (20th-Fox), 2nd wk. 105<br />
Loews— Lover Come Bock (U-l), 3rd wk 105<br />
Tlvoh— El Cid (AA), 1 6th wk 105<br />
Towne— Light in the Piolio (MGM), 4tt> wk 100<br />
Universit> — Judgment of Nuremberg (UA)<br />
8th wk 100<br />
Uptown— The Outsider (U-l), 2nd wk 100<br />
Seasonable Weather Lures<br />
Montreal Fans Downtown<br />
MONTREAL — With more seasonable<br />
weather and more movie fans inclined to<br />
go out, leading local cinemas in the week<br />
under review had good boxoffice results.<br />
The programs continued to show a fairly<br />
good assortment of high-class features with<br />
such productions as "West Side Story," at<br />
the Alouette, "Judgment at Nuremberg" at<br />
the Imperial. "El Cid" at the Seville and<br />
"Two Women" at the Snowdon.<br />
Alouette—West Side Story (UA), 6th wk. ..Excellent<br />
Avenue—Summer and Smoke (Poro), 2nd wk. Good<br />
Copitol—The Hoppy Thieves (UA) Good<br />
Imperial—Judgment at Nuremberg (UA), 7th<br />
wk<br />
Excellent<br />
Kent— Raising the Wind (5R), 3rd wk Good<br />
Loew's—The Four florsemen of the Apocalypse<br />
(MGM), 2nd wk Excellent<br />
Polace—Wolk on the Wild Side (Col) Good<br />
Seville— El Cid (AA), 15th wk Good<br />
Snowdon—Two Women (IFD), 4th wk Excellent<br />
Westmount—The Mork (IFD), 3rd wk Good<br />
'Majority' Builds a Following<br />
During 2nd Vancouver Week<br />
VANCOUVER—Wet. cold weather still<br />
had the Indian sign on local first runs. Best<br />
of the crop was "A Majority of One." which<br />
moves over to the Strand from the Capitol.<br />
Copitol—A Moiority of One (WB), 2nd wk Good<br />
Orpheum—The George Roft Story (AA) . . . .Average<br />
Pork—Victim (20th-Fox) Average<br />
Plozo—Something Wild (UA) Fair<br />
Stonley—West Side Story (UA), 3rd wk Good<br />
Studio—Mory Hod a LiMIe (UA), 2nd wk Fair<br />
Vorsity—Nights of Cobirio (SR), 3rd wk Good<br />
Vogue—On the Fiddle (20th-Fox), 2nd wk Light<br />
More Bingo Bans at Windsor<br />
WINDSOR, ONT.—The cmsade against<br />
bingo is being continued by the police with<br />
more organizations being ordered to cancel<br />
games. The latest to come under the ban<br />
were St. Jerome's Church, St. George's<br />
Church, the Masonic Hall and the Independent<br />
Order of Odd Fellows. All told,<br />
some 20 halls or groups have been dii'ected<br />
to halt bingo games in the last couple of<br />
weeks.<br />
April Bookings on Pay TV<br />
TORONTO—April bookings on the pay<br />
TV circuit in Etobicoke include: For the<br />
family at $1.25. The Guns of Navarone, The<br />
Hustler, Fanny, Susan Slade, The King and<br />
I, and Mr. Topaze. For $1, Flame in the<br />
Streets and Pinocchio. The longest run of<br />
five days was for "The King and I."<br />
QUEBEC ALLIED OFFICERS—The executive committee of Quebec Allied Theatrical<br />
Industries posed for this photo at the recent 29th annual meeting. Left to<br />
right, front row: Leo Choquette, vice-president; Gaston H. Theroux, president;<br />
William Lester, chairman of the board. Standing: George Arnott, treasurer;<br />
Arthur Bahen, director; George Destounis, director; Maurice Arpin, vice-president,<br />
and Elie N. Tabah, director.<br />
Sam Fingold's Success<br />
Keeps Experts Buzzing<br />
TORONTO—Toronto's Wall Street is still<br />
buzzing about Sam Fingold, onetime smalltown<br />
theatre owner who bought a controlling<br />
interest in Foundation Co. of Canada,<br />
a large construction industry, with the<br />
recent acquisition of 500,000 shares at<br />
$14.75 a share.<br />
Fingold explained that diu'ing the big depression<br />
he worked 18 hours a day and<br />
made $10 a week. Then in 1937 he bought<br />
his first theatre in the small town of<br />
Mount Forest which was the beginning of<br />
a chain of 40 theatres, selling out a few<br />
years ago to Odeon Theatres for $1,500,-<br />
000. Next he traded in cocoa, sugar, wool<br />
and other commodities, but watched for<br />
opportunities.<br />
Fingold said the recent purchase was<br />
made with the help of bank loans. As for<br />
selection of a construction company which<br />
has been in a cost-price squeeze, Fingold<br />
said: "You can't get good value if an industry<br />
is in an uptrend. You must buy<br />
when it's in a downtrend."<br />
Criticism arose over the anonymous<br />
offer through which he made the deal but<br />
Fingold pointed out that "people wouldn't<br />
sell their shares if they didn't want to." As<br />
for the anonymity, he commented that<br />
trading was done that way all the time<br />
"We don't know who's buying the shares<br />
we sell."<br />
The former country boy still has one<br />
35mm theatre, the plush Bayview Manor in<br />
Willowdale. A story is that he was unsuccessful<br />
in an offer to get control of Famous<br />
Players Canadian Corp.<br />
'Americaine' in Third<br />
TORONTO — "La Belle Americaine,"<br />
which took a third week at the International<br />
Cinema, was one of three art house<br />
pictures to go into extended time. "Lady<br />
With the Dog" enjoyed a fifth week in one<br />
section of the Little Cinema while the second<br />
studio featured "Peter the Great." At<br />
the downtown Arcade "Anna Christie" was<br />
good for a second week on the dramatic<br />
side.<br />
VANCOUVER<br />
Qtan Creech of the Skyway Drive-In at<br />
Kamloops is reported on the road<br />
to recovery after a serious illness . . . David<br />
Griesdorf . former manager in this territory<br />
for Odeon Theatres, now heads Television<br />
Productions Corp. at Toronto, which sells<br />
films to networks.<br />
Odeon has taken over operation of the<br />
1,100-car Skyvue at Edmonton. Joe Feldman<br />
and several associates formerly ran<br />
the place . Players has closed<br />
the Capitol in Penticton. leaving the place<br />
without an FPC house the first time in 40<br />
years. The 449-seat Penmar Theatre and<br />
two drive-ins operate there.<br />
Bob O'Brian, formerly on the Orpheum<br />
Theatre staff, now owns a jeweli-y and<br />
optical store downtown . . . J. D. Scanlon<br />
of the Cascades Drive-In at Bumaby. who<br />
has been suffering from a lung ailment, is<br />
reported improving.<br />
Classified as adult entertainment only<br />
by the provincial censors are The Hellions,<br />
The Mask, The Imwcents, Something Wild.<br />
This Greedy Old Skin. Too Late Blues.<br />
Two Women was banned for pei'sons under<br />
18.<br />
.•\lvin Himmelfarb, former Winnipeg<br />
booker-salesman for 20th Century -Fox,<br />
has been promoted to manager at the<br />
branch in Calgary. He succeeds Frank<br />
Scott there, who resigned to join Warner<br />
Bros. Blain Covert, WB manager in Calgary,<br />
was moved to Winnipeg to succeed<br />
Mel Cherry, resigned . . . Eric Gee. executive<br />
chairman of the Vancouver Film Festival,<br />
went east to line up product for the<br />
July event.<br />
BUSINESS OPPORTUNITIES<br />
For Rent or Sole: 2-1 fully equipped<br />
Brunswick lanes, well established operating<br />
business, choicest location. "LaSalle."<br />
945 Granville Street, Vancouver, B. C.<br />
BOXOFHCE April 16, 1962 K-1
. . The<br />
. . James<br />
. .<br />
. . Alfred<br />
TORONTO<br />
(l^urly Posen temporarily closed the doors<br />
on the 5th of his 520-seat Kent on<br />
upper Yonge street, for a major reconstruction<br />
job which is scheduled for completion<br />
April 23 . . . The Twinex Theatre<br />
Managers Ass'n. through Martin Simpson<br />
of the Downtown, has donated a new<br />
trophy for the 11th annual motion picture<br />
golf championship tourney next August on<br />
the Tam O'Shanter course. The 1961<br />
touriiament resulted in a profit of $1,475,<br />
which went to the Canadian Picture<br />
Pioneers.<br />
Gerald Pratiey, who recently stepped out<br />
as manager of the Little Cinema, is now<br />
writing a film column for the Toronto<br />
Daily Star . Denton was in to<br />
promote "Taras Bulba." a United Artists<br />
release made in Argentina from a story<br />
written by Nikolai Gogol, a Russian. The<br />
production is expected to go into the<br />
Famous Players Tivoli in a few months<br />
following the engagement of "El Cid."<br />
Two drive-ln units of 20th Centui-y Theatres,<br />
the 400 and Northeast, reopened for<br />
the season last week with a double bill<br />
consisting of "What a Cut-Up" and<br />
"Where Vultures Fly." T^vo others of the<br />
Nat Taylor chain, the Northwest and<br />
Scarboro drive-ins. operated all winter .<br />
The shooting of "Ten Girls Ago" at the<br />
International studio hit a snag when Bert<br />
Lahr, one of the stars, took down with<br />
pneumonia, but work on the picture, a<br />
production of Am -Can Productions Limited,<br />
has continued around the Lahr role. Joe<br />
Hai'nell. musical dii-ector of the picture,<br />
was also injured in a highway crash near<br />
here.<br />
Don Edwards, manager of the Famous<br />
Players Tivoli in nearby Hamilton, has resigned<br />
to enter other business. He was<br />
succeeded by Les Mitchell of the Capitol.<br />
St. Catharines, to which Doug Walker of<br />
the Seneca. Niagara Falls, was transferred.<br />
Doris Rodgers is the new manager of the<br />
Seneca . Canadian Broadcasting<br />
Corp. television network carried a panel<br />
discussion Friday night i6> on the<br />
Academy Awards by Clyde Gilmour and<br />
settdinB<br />
Gerald Pratiey of Toronto and Ed Hocura<br />
of the Hamilton Spectator.<br />
Structural improvements, started several<br />
months ago, are expected to be completed<br />
soon at the Famous Players Capitol in<br />
Brantford . W. Perry, former<br />
president and general manager of Einpire-<br />
Universal Films, and George H. Beeston.<br />
secretary of the same company, have recovered<br />
from illness.<br />
Roger Lewis in MGM Deal<br />
To Film 'Pawnbroker'<br />
HOLLYWOOD—MGM has completed an<br />
agreement with Roger Lewis for the production<br />
of "The Pawnbroker." based on the<br />
novel by Edward Lewis Wallant.<br />
Rod Steiger will head the cast of the<br />
drama which is the initial independent<br />
production for Lewis, formerly vice-president<br />
of United Ai-tists. Lensing will take<br />
place at the MGM British Studios sometime<br />
in September.<br />
The story deals with a man who tries to<br />
escape from his tragic past by becoming<br />
a pawnbroker in the Soho district of London<br />
and becomes involved in a strange set<br />
of circumstances that force him to face<br />
death.<br />
'San Franciscans' Writing<br />
Chore to Charles Schnee<br />
HOLLYWOOD—Charles Schnee has been<br />
signed by Joseph Pasternak to write the<br />
screenplay for "The San Franciscans,"<br />
Niven Busch novel which Pasternak will<br />
produce for MGM release. Schnee recently<br />
completed the script of "The List of Adrian<br />
Messenger" for U-I release.<br />
Gene Barry Acquires 'Fix'<br />
HOLLYWOOD—Gene Barry has purchased<br />
Jack Usher's novel. "The Fix," and<br />
will star in the film adaptation which his<br />
Barbety Productions will make late this<br />
summer. Robert L. Welch is cui-rently<br />
writing a treatment on the property and<br />
also has been set as executive producer.<br />
n 2 yeors for $5 D<br />
D Remiffance Enclosed D Send Invoice<br />
THEATRE<br />
STREET ADDRESS<br />
' year for $3 D 3 years for $7<br />
TOWN ZONE STATE<br />
NAME<br />
POSITION<br />
pffliii THE NATIONAL FILM WEEKLY 52 issues a year<br />
^I<br />
825 Van Brunt Blvd., Kansas City 'li, Mo.<br />
Clare J. Appel Dead;<br />
Leader at Toronto<br />
TORONTO—Clare Joseph Appel. 71. a<br />
highly respected official of the film industry<br />
for many years and a leader in numer-<br />
CLARE J. APPEL<br />
ous organizations, died after a long illness.<br />
Ill health forced his retirement three<br />
months ago from the post of executive director<br />
of the Canadian Motion Picture Distributors<br />
Ass'n which he had served for<br />
years. He was widely known previously as<br />
a director and onetime president of the<br />
Motion Picture Theatres Ass'n of Ontario<br />
and was active in the Canadian Picture<br />
Pioneers, the Toronto Variety Club and the<br />
Motion Picture Industry Council of<br />
Canada.<br />
He entered the show business in early<br />
days as a singer and conductor of<br />
orchestras. Later he switched to theatre<br />
management and became an official with<br />
Famous Players Canadian Corp.. and later<br />
with Odeon Theatres. He was also director<br />
of advertising and publicity with Loew's<br />
Theatres in Canada.<br />
Many tributes were expressed. For the<br />
Canadian Pictuie Pioneers. Wannie Tyers<br />
said that he "always put forth such a<br />
tremendous effort in behalf of the Pioneers."<br />
Speaking for the Motion Picture<br />
Theatres Ass'n of Ontario. Arch H. Jolley<br />
described him as "A mighty fine man,<br />
highly thought of in our industry."<br />
A requiem mass was said in St. Margaret's<br />
Catholic Church. Appel is survived<br />
by his wife Caroline, and a daughter<br />
Marion, who married Hatton Taylor of<br />
Boston. The latter is a fUm exchange<br />
executive.<br />
Strike Is Avoided<br />
TORONTO — Tliis<br />
whole province was<br />
threatened with a blackout starting April<br />
6 when 8,300 employes of the Ontario<br />
hydroelectric system prepared to strike<br />
after a breakdown in negotiations over a<br />
demand for an 8 per cent wage increase.<br />
However, whith the minutes ticking off,<br />
the Ontario Pailiament i-ushed through<br />
legislation to prohibit a strike on the public<br />
utility and to provide for compulsory<br />
arbitration.<br />
ft<br />
IE<br />
K-2<br />
BOXOFFICE :: April 16, 1962
NTACT YOUR Ji/?zanlaarL, fntB/inajCLonaL exchange<br />
ASTRAL FILMS LIMITED<br />
J. H. SOLWAY<br />
30 Carlton Street<br />
RONTO, CANADA<br />
W. ELMAN<br />
5800 Monkland Ave.<br />
MONTREAL, CANADA<br />
E. WHELPLEY<br />
162 Urion St.<br />
JOHN, CANADA<br />
BOB SHUSTER<br />
501 New Horgrave BIdg.<br />
WINNIPEG, CANADA<br />
SID SNIDERMAN<br />
708 Eighth Ave. W.<br />
CALGARY, CANADA<br />
A. E. ROLSTON<br />
2182 W. 12th Ave.<br />
VANCOUVER, CANADA
—<br />
. .<br />
. . The<br />
. .<br />
MONTREAL<br />
JJarry Cohen, exuculive at Atlas Films, and<br />
his wife have returned after a month's<br />
holiday in Mexico and California. During<br />
their sta.v in Los Angeles, the Cohens<br />
visited Max Cook, a younger brother of<br />
Cohen. Cook, the adopted name of Cohen's<br />
brother, and Harry had not seen one another<br />
in twenty years. Cook has a 3-yearold<br />
daughter named Jemiy Lee who, according<br />
to Pearl Miller. Rancho Mirage<br />
swimming instmctor. .should make the<br />
Olympics by the age of 14. She trains daily<br />
under the eye of coach Miller.<br />
George Destounis, vice-president of<br />
United Amusement Corp., and Bill Elman.<br />
manager at Astral Films, returned from a<br />
holiday together in Florida . . . H. Masters.<br />
Toronto, general manager for Warner<br />
Bros., was here several days conferring<br />
with Archie Cohen, local manager. Masters<br />
also attended the amiual meeting of<br />
Quebec Allied Theatrical Industries . . Al<br />
.<br />
Dubin. Toronto, advertising and public relatio:xs<br />
manager for Warner Bros., and<br />
Irving Stern and Dave McLaughlin, also<br />
of the Toronto office, attended the annual<br />
convention of the Canadian Ass'n of Broadcasters<br />
held at the Queen Elizabeth Hotel.<br />
Abandons 'Child's Game'<br />
HOLLYWOOD—"A Child's<br />
Game." feature<br />
film which Richard Benistein planned<br />
to roll this month under the Parallel-<br />
Ivanhoc banner, has been .shelved indefinitely<br />
due to "insurmountable production<br />
problems." Gabriel de Caesar had been .set<br />
to direct the film.<br />
Natalie Wood's Sister Cast<br />
HOLLYWOOD — Chip-off-the-old<br />
block<br />
department: Lana Wood. 16-year-old sister<br />
of actress Natalie Wood will soon be seen<br />
with Rosalind Russell. Jack Hawkins. Max<br />
.Schell and Richard Beymer in "Five Finger<br />
Exercise." Frederick Brisson production.<br />
The younger Miss Wood recently played<br />
her sister as a child in "The Searchers"<br />
with John Wayne.<br />
WE'RE ON THE MOVE !<br />
TO MAKE ROOM FOR ALL OUR STOCK<br />
OF SOUND PROJECTORS AND PARTS<br />
ON MAY FIRST WE ARE MOVING<br />
INTO LARGE QUARTERS<br />
BUT NOT TOO FAR<br />
BEST THEATRE SUPPLY REG D<br />
4810 rue Saint Denis<br />
Some phone number: — 842-6762<br />
Fox Signs Henry Koster<br />
To Three-Film Pact<br />
HOLL'VWOOD — Executive<br />
producer<br />
Peter Levathes has signed Henry Koster to<br />
a three-picture contract as director at<br />
20th-Pox. with Koster's initial production<br />
to be "Take Her, She's Mine." starring<br />
James Stewart. Pi-ank McCarthy will produce<br />
the Broadway hit written by Henry<br />
and Phoebe Ephi-on. for which Nunnally<br />
Johnson probably will write the script.<br />
"Take Her, She's Mine" is a comedy<br />
dealing with a mother and father who send<br />
their teenage daughter to an eastern college<br />
and her experiences there.<br />
OTTAWA<br />
Tn advance of Canada's centennial celebration<br />
in 1967, the E. B. Eddy Co.<br />
has donated 60 prints of "Quality of a Nation."<br />
a 30-minute film in color, to the<br />
Canadian Centenary Council, which will be<br />
distributed throughout the country without<br />
charge by the Canadian Film Institute<br />
here. The picture was produced by Crawley<br />
Films. The National Film Board, the<br />
government agency, is also producing 40<br />
films on Canadian history to be released at<br />
intervals prior to the 100th anniversary<br />
Astral had two releases. "Ivanhoe" and<br />
"The Knights of the Round Table" appearing<br />
at six local theatres simultaneously<br />
festival.<br />
the Princess. Papineau. Rialto. Savoy. William Todd, known to many thousands<br />
Granada and Chateau . . . France Film's of Ottawa people as the doorman of the<br />
St. Denis and Bijou theatres reported good Famous Players Regent, is in the Ottawa<br />
business with "Jalousie," starring Erno Sanatorium for a lengthy treatment .<br />
Crisa and Marisa Belli, and "Tete PoUe" "El Cid." which opened Febi-uai-y 28, is<br />
with Annie Cordy and Jean Richard still doing nicely at the Ottawa Nelson, a<br />
.<br />
The T. Eaton Co. fifth floor featured unit of 20th CentuiT Theatres. Prices scale<br />
"Films of Sports" as an attraction to its up to $2 . O'Brien at Almonte featured<br />
stage performances Saturday along<br />
sporting goods departments. Canadian<br />
golf championship films of 1960 and 1961 with the film program. The presentation<br />
were featured.<br />
coiislsted of a twist program by "The<br />
Jesters" with Chubby Checker . . . The<br />
Bryson. operated by J. St. Pierre in the<br />
Ottawa valley town of Bryson. had a fourday<br />
run of "Gone With the Wind."<br />
For the last free show of the season at<br />
the National Museum of Canada Saturday<br />
morning
:<br />
!<br />
—<br />
—<br />
ADLINES & EXPLOITIPS<br />
ALPHABETICAL INDEX<br />
EXHIBITOR HAS HIS SAY<br />
FEATURE RELEASE CHART<br />
FEATURE REVIEW DIGEST<br />
SHORTS RELEASE CHART<br />
SHORT SUBJECT REVIEWS<br />
REVIEWS OF FEATURES<br />
SHOWMANDISING IDEAS<br />
THE GUIDE TO u BETTER BOOKING AND B U S I N E S S - B U I L D I N C<br />
Old Burial-Alive Spooker Is Revived<br />
For Premature Burial; It's in Lobby<br />
A promotional come -on common a<br />
score of years before and after the turn of<br />
the centiUT was revived by Walt Guarino.<br />
manager of the Saenger Theatre in New<br />
Orleans, and it brought shudder and<br />
amazement in these times of scientific<br />
gadgets as effectively as it did then.<br />
The Stunt—putting a man to sleep and<br />
burying him alive for two or three days<br />
was resurrected in behalf of "Premature<br />
Burial." The trance was induced by a Dr.<br />
Leroy, who bills himself as the world's<br />
foremost hypnotist, on the SaeiTger stage.<br />
Subsequently there were a couple of<br />
hitches, but a man really remained in an<br />
earth-covered tomb in the Saenger lobby<br />
the advertised 72 hours.<br />
WANT AD WEEK PRIOR<br />
A week in advance, Guarino used the<br />
want ad columns in local newspapers for<br />
this appeal<br />
Wanted—^Man to be buried alive! No experience<br />
necessory. Apply in person to Mr. Connors,<br />
Saenger Theatre.<br />
Maude O'Brien, New Orleans States<br />
w-ant ad reporter, included the item in her<br />
column of unusual want ad insertions, for<br />
a bit of gratis publicity.<br />
A goodly number of males answered the<br />
strange appeal, young and old, and several<br />
were picked out for consideration for final<br />
hypnosis and burial ! Even this precaution<br />
didn't do any good. When the night came<br />
for execution of the stunt, evei-yone had<br />
backed out and Dr. Leroy had to fall back<br />
on his assistant.<br />
After this man was hypnotized on the<br />
stage, he was placed on a catafalque and<br />
wheeled down the center aisle by six young<br />
men picked from the audience to a temporary<br />
resting place in the outer lobby.<br />
The procession was joined by many<br />
spectators.<br />
RAIN INTERFERES<br />
The burial place was to have been outside<br />
the theatre along Rampart street, but<br />
heavy rain prevented the gravediggers<br />
from excavating, and the hypnotized man<br />
in his special coffin was buried under load.s<br />
of dirt in the front lobby. The roped in<br />
tomb remained open to the public, 24 hours<br />
a day for three days. Specially constructed<br />
glass tubes enabled crowds of curious to<br />
take a look at the man buried alive<br />
After a little more than 48 hours of this,<br />
another hitch developed. The buried man<br />
woke up In the dead of the night about<br />
i<br />
2:30 a.m.) and started screaming to be let<br />
BOXOFTICE Showmondiser : : April<br />
out. This was implanned. To carry out the<br />
advertised stay of 72 hours. Dr. Leroy hypnotized<br />
himself and took his assistant's<br />
place in the improvised tomb.<br />
The original "burial" on a Thursday<br />
night, opening night of "Premature<br />
Bm-ial," was performed with appropriately<br />
bannered ambulances in front of the theatre<br />
and nurses standing by. Passes were<br />
offered to women onlookers who did not<br />
faint, and plenty were passed out.<br />
Came Sunday night, the assistant<br />
aroused Dr. Leroy, who came forth from<br />
the tomb and walked to the stage.<br />
At the time the Saenger's long lobby was<br />
bannered with black swastikas, intensifying<br />
the grisly biu'ial display. The swastikas<br />
promoted "Hitler," the next attraction.<br />
Free Bus to 'Liaisons'<br />
When Pulled in Jersey<br />
Astor Pictures made capital publicity for<br />
"Les Liaisions Dangereuses" in both New<br />
York City and in New Jersey when residents<br />
of Upper Montclair, N.J., were<br />
Astor's guests by chartered bus to New York<br />
to view the film.<br />
The chartered bus offer by the film company<br />
was made after "Les Liaisons" was<br />
denied booking in Upper Montclaii- because<br />
of a complaint filed by a local resident who<br />
claimed the film is obscene. The bus was<br />
run on two consecutive nights for the more<br />
than 100 Upper Montclair residents who<br />
accepted Astor's offer of free transportation<br />
and theatre admi.ssion.<br />
The bus bore a side banner reading:<br />
"Nothing Is More Dangerous Than Cen-<br />
.sorship. We're Going to See "Les Liaisons<br />
Dangereuses' in New York."<br />
Following the showing each night a<br />
questiomiaire was circulated among the<br />
guests, results of which showed that they<br />
felt almost unanimously that the film<br />
should be shown in Upper Montclair.<br />
(The picture was reopened at UpiJer<br />
Monclair.t<br />
A 'Shopping Spree' Prize<br />
A 10-minute .shopping spree in one of<br />
those drugstores that "sells everything"<br />
was a successful tiein used by Jim Mc-<br />
Knight, manager of the Grand Theatre at<br />
Oelwein, Iowa, In behalf of "Bachelor in<br />
Paradise." Customers signed up in the<br />
di-ugstore and the drawing was held at the<br />
theatre.<br />
The flight to far away places is not an exclusive<br />
come-on for big city or multiple theatre contests.<br />
Walter Hopp, manager of the Grove Theotre in<br />
Garden Grove, Calif., got the local newspaper, the<br />
Grove, and Standard Airways to go in on a threeweek<br />
Flight to the Islands contest. The News<br />
offered subscribers coupons, daily throughout 21<br />
days during the run of "Blue Hawaii" at the<br />
Grove, the coupons good for drawing on the roundtrip<br />
flight for two. Filled-in coupons had to be<br />
deposited in a contest box at the theatre. The<br />
drawing was conducted on the Grove stoge. The<br />
coupon holder didn't hove to be present at the<br />
theatre to win. Result? Twenty-one days for free<br />
plugs for the film. The above photo showing Hopp<br />
posing with five Grove usherettes dressed in muumuus<br />
was published in a four-column layout in the<br />
News.<br />
Lion Bought for Stage Is<br />
Flop; Goes Back to Shop<br />
The Senate Theatre in Chicago made<br />
front page headlines when a lion refused<br />
to carry out his feature role in a stage show<br />
which had the house filled to capacity. The<br />
lion, named Hank, had been trained to do a<br />
disappearing act in a magicians program.<br />
To get the lion. Charles Gomez, owner of<br />
the Senate, had to buy him from the<br />
Animal Kingdom pet shop. When he<br />
steadfastly refused to perform. Gomez decided<br />
to raffle him off. He was won by a<br />
couple who didn't know how to handle him<br />
so Hank was returned to the pet shop<br />
with no refimd to Gomez!<br />
Impressive Gun Display<br />
Oscar Brotman assembled an impressive<br />
display of antique. Civil War and modern<br />
guns in promotion of "Gun Glory" at his<br />
Oasis Theatre at Chicago.<br />
16, 1962 — Gl — 1
. . LOVER<br />
: April<br />
The rod io station needed a gimmick for its new Coffee Club morning program, and the Odeon Theotre<br />
needed promotion for "Misty." Showman Robert Yoeman came up with "Coffee Club Theotre Party."<br />
With an assortment of giveaways, prize contests of the corn variety (above photos), a fashion show and<br />
"Misty, everybody was happy. The London, Ont., station plugged the event for three weeks prior.<br />
Theatre Party With Prizes and Corn<br />
Brings in Top Radio Aid for Film<br />
Robert Yoeman. a champion showman of<br />
the Odeon circuit, says one of his objectives<br />
is to maintain London (Ont.i Odeon Theatre<br />
as the showplace of western Ontario.<br />
Yoeman won second place in Odeon's 20th<br />
Armiversai-y showmanship contest.<br />
His contest entry, an impressive tome approximately<br />
29x28 inches in size, concentrates<br />
on several promotions which brought<br />
the theatre into top promiiience rather<br />
than the film. Such was "A Festival of<br />
Fashions" he worked up for the first two<br />
nights of "By Love Possessed," with Garber's<br />
Formal and Bridal Salon displaying<br />
fashion.s on the Odeon stage "inspired by<br />
Lana Turner."<br />
Yoeman, not having a pressbook, used a<br />
Life magazine ad to impress the Garber<br />
people with the high fashion of the Turner<br />
costumes in the film.<br />
NEW COPY WRITTEN<br />
The pre.ssbook ads were not suitable to<br />
match in with the fashion show theme, so<br />
new copy was prepared in place of the .sex<br />
emphasis, and the whole approach was directed<br />
toward woman and "prestige."<br />
All costs of "A Festival of Fashions," presented<br />
Friday and Saturday evenings, was<br />
borne by the cooperating merchant, except<br />
for the stagehands. Flowers for the stage<br />
decorations and latei- for lobby use were<br />
promoted in return for mention in the theatre<br />
displays and programs.<br />
A copy of one of the dresses worn by<br />
Lana Turner in the fUm was made up by<br />
a Toronto garment house on a three-day<br />
notice, and this was used as a highlight of<br />
the stage presentation.<br />
Hope Garber, who conducts the At Homo<br />
Show on television station CFPL, a daily<br />
program for women, acted as hostess and<br />
commentator for the Fashion Festival, and<br />
she helped promote the affair via her<br />
program.<br />
All signs, etc., including several on stage,<br />
gave credit to the cooperating merchants.<br />
Another approach to impress that segment<br />
of the public which is not considered<br />
primarily as theatregoers was a "Coffee<br />
Club Theatre Party," staged on a Satm-day<br />
morning with the cooperation of radio station<br />
CKSL. which was initiating a Coffee<br />
Club show over the air. The theatre party<br />
basically was a disc jockey screening,<br />
dres,sed up with prizes, contests, giveaways<br />
and a fashion parade.<br />
From the theatre viewpoint, the tieup<br />
made it possible to get maximum free radio<br />
coverage and help on newspaper lineage<br />
for a screen attraction, in this case<br />
"Misty."<br />
The CKSL Coffee Club, on the air six<br />
days a week from 9 to 11 a.m., is hosted by<br />
Ron Cooper. The station saw in the theatre<br />
party an opportunity to get Coffee Club<br />
members to meet host Cooper, and arouse<br />
member interest, all in a pitch for additional<br />
members. It was easy to get Garber's.<br />
the same company as above, to put<br />
on a fa.shion show, promoted as "A Fashion<br />
Carnival," prior to the screening of<br />
"Misty." In addition, another merchant<br />
was promoted for 12 shopping bags of<br />
Illustrated here are "The Show of the Month" layouts<br />
developed by Manager Robert '^ocmon of London,<br />
Ont., for use with replays he books to fill<br />
product gaps.<br />
groceries and merchandise, which were<br />
used by CKSL people to give away as prizes<br />
for contests among the women on the<br />
stage.<br />
In addition, 20 record albums were donated<br />
by distributing companies for door<br />
prizes, and Nestle's of Canada provided<br />
enough sample packages of Quik, a chocolate<br />
drink, to give one to every patron.<br />
CKSL started the promotion with a radio<br />
teaser three weeks in advance. Starting two<br />
weeks prior, a maximum of six plugs went<br />
over the air each hour in behalf of the<br />
Coffee Club Theatre Party. Each plug<br />
stressed the Parents' Magazine award aiid<br />
other critical acclaim given to "Misty."<br />
A GREAT TURNOUT<br />
There was a lineup on Saiurday morning<br />
awaiting for the theatre party, and there<br />
was a great turnout.<br />
Interviews with patrons on the screening<br />
were taped, and used throughout the mn<br />
of "Misty."<br />
The games on the stage were pui'e corn,<br />
such as are devised by the radio Breakfast<br />
Club hosts.<br />
CKSL issued special Coffee Club membership<br />
cards, numbered consecutively, for<br />
admission to the screening. They also were<br />
used for the door prize drawings.<br />
In reporting his promotion for "Exodus."<br />
Manager Yoeman observes, "The best advertising<br />
is always that which money can't<br />
buy. It comes through making the best out<br />
of breaks and following through."<br />
In the case of "Exodus," the break came<br />
in the picketing of the theatre on the Friday<br />
night opening by 20 members of the<br />
local branch of the Arab Fi-iends of the<br />
Middle East, headed by one Ls.sa Fahel. The<br />
London Free Press splurged the picketing<br />
with large photos and headlines. Stories<br />
explained, of course, that the Arab group<br />
thought the film misrepresented the Arab-<br />
Jewish controversy.<br />
Then there were more news stories when<br />
Issa Fahel claimed his group included<br />
members who were Jews, which brought<br />
heated denials from Jewish leaders.<br />
The radio and television stations also<br />
covered the controversy.<br />
A stunt born of the product shortage is<br />
described by Yoeman, namely "The Show<br />
of the Month" format, which he has developed<br />
for use with replays which are<br />
booked to reLie\'e the scarcity of films. This<br />
is an ad layout, whose barker line and introductoiT<br />
copy are identical, only tlie film<br />
mats and words are changed. He has<br />
found this successful. "The Show of the<br />
Month" copy is also used on the mai-quee.<br />
Want Interesting Ads?<br />
Dare to Be Different<br />
Do you dare to be different? Do you<br />
know how to be individual? You must if<br />
you want to write successful ad copy.<br />
There's such a daring showman at the<br />
Oriental Theatre in Rochester. Pa. Recently<br />
he had this copy in a 2-col. 2-inch ad:<br />
WE INTERRUPT THIS NEWSPAPER<br />
For a Special Announcement<br />
Latest Scientific Reports Indicate<br />
Moviegoing to Be Polyunsaturated!!<br />
It's Good for You—Get Some Tonite!!<br />
Tonite at the Oriental . COME BACK.<br />
Wc can't explain the reference to polyunsaturated,<br />
but it obviously is a takeoff<br />
on the sanctimonious scientific pronouncements<br />
on diet and about evei-y other conceivable<br />
subject under the sun.<br />
— 62 — BOXOFFICE Showmandiser :<br />
16, 1962
Lombardo<br />
—.<br />
same<br />
I<br />
unquoted)<br />
. . Paramount<br />
Here's Good Hoax—If You<br />
Have the Right Sign<br />
i<br />
Here's a trick that's bound to Ret attention.<br />
Our Cleveland reporter explains that<br />
if your drive-in theatre sign is far enoupih<br />
away from the main road, you, too, can<br />
perpetrate one of the greatest hoaxes<br />
Cleveland has had this year.<br />
It wasn't done by a theatrcman but by<br />
a member of a construction<br />
i<br />
firm which has a service station on one<br />
side of the old Ohio canal and on the other<br />
side a racetrack for low-slung automobiles.<br />
A massive sign is being constructed on top<br />
of the gasoline and diesel station. At the<br />
time the trick was pulled, a clock on one<br />
side of the massive sign was completed but<br />
the other side i<br />
was blank isee photograph<br />
Charles J. Lombardo conceived the idea of<br />
calling attention to the whole project.<br />
DUMMY ON HIGH LADDER<br />
He put a dimimy on a ladder held high<br />
above the ground by ropes. Almost at the<br />
break of dawn the calls came into the<br />
police stations of the suburbs in the area<br />
about the man who had "obviously fainted"<br />
on the ladder and was in need of help before<br />
he fell to his "death." The Lombardos<br />
could not be found at the outset. The result:<br />
traffic jams at the "cloverlcaf" which<br />
is the busy intersection of routes 17 and 21<br />
—the first to the airport and the second<br />
south to Akron.<br />
The "danger" to the crippled man was<br />
even on the air within a short time and<br />
police had their hands full ti-ying to move<br />
the traffic jam.<br />
ORDERED DOWN<br />
Of course the Lombardos had to get the<br />
ladder down and the dummy removed before<br />
too long but the publicity stunt had<br />
worked. All Cleveland was talking about<br />
the "man" who had passed out at the top<br />
of the huge bulletin board. This can only<br />
be worked when or if you have a sign far<br />
enough from the road so that the automobilists<br />
will think that the dmnmy is a<br />
real man in real trouble.<br />
The calls which went into ME-1-7100<br />
(the Lombardos' main office) lit up the<br />
switchboard like a Christmas tree.<br />
Seen here is the "painter" and incompleted telephone<br />
number sign which had residents in the area<br />
in a dither over a collapsed dummy placed there<br />
as a publicity stunt.<br />
Eye O'Chicago! When 650,000 "irishmen," including Chicago's Mayor Richard J. Daley and Dublin's<br />
Lord Mayor Robert Briscoe (third and fourth from left) paroded by the Bolaban & Kotz circuit's State<br />
Street flogship on St. Patrick's Day they were delighted to note the marquee read O'Chicago. The<br />
stunt rated press and television coverage. In addition, the B&K Loop combination ad that day was<br />
printed in green, with the theatres billed as the O'Chicago, O'State Loke, O'Roosevelt and O'United<br />
Artists. Even the B&K president that day was called Dave O'Wallerstein!<br />
April Fools Laff Show<br />
Cashiers Buy Tickets!<br />
An April Pools Laff Show, which proved<br />
very successful a year ago for Elmer De-<br />
Witt, who holds forth at the 'Valentine<br />
Theatre in Defiance, Ohio, was staged<br />
I<br />
again this year. 'Via heralds and newspaper<br />
ads mat was used for both), lobby<br />
display and screen trailer DeWitt advertised<br />
:<br />
APRIL FOOLS LAFF SHOW<br />
Midnight Saturday March 31<br />
iNaj aHX ssiK x.Moa<br />
Oops! There we go again. Everybody's going<br />
wacky planning our April Fool Show<br />
FUN . . . FROLIC ... 2 FULL HOURS OF<br />
SHOW<br />
The guy upstairs may run the fihn upside<br />
down!<br />
Ushers may insist you find them a seat!<br />
Our cashier may refuse your money and<br />
buy you a ticket.<br />
Wild, Wacky Fun for All!<br />
We May Not Even Tell You the Name of<br />
the Feature . . . But We'll Guarantee Lots<br />
of Fun for All<br />
Remember Saturday Night. Boxoffice opens<br />
at 11:30. Fun Starts at 12<br />
Get Your Tickets Now ... All Seats 75 cents<br />
Maybe our cashier will buy your ticket!<br />
Last night she bought 25!<br />
VALENTINE THEATRE<br />
'Pinocchio' Safety Stunt<br />
Pinocchio" promot
. '<br />
'<br />
I<br />
i<br />
'<br />
I sincerely<br />
. . Yes,<br />
with<br />
. . 'Oswego's<br />
: April<br />
.<br />
Authentic Posters From Spain Give<br />
Colorful Splash to Holiday' Debut<br />
does huge business, went in heavy for cooperative<br />
publicity. Cook states the restaurant<br />
supplied 100.000 playbills to distribute<br />
to patrons, and arranged to use "Holiday<br />
in Spain" placemats. Norshery also<br />
picked up the tab for reserved-ticket envelopes.<br />
For television, Cook arranged a television<br />
contest with a trip to Spain via Canadian<br />
Pacific Airlines as the grand prize.<br />
As a promotion for the tag end of Windjammer"<br />
a Tea Clipper Contest was set up<br />
with the Tea Council of Canada, which offered<br />
an expense-paid trip to India and<br />
Ceylon, plus a $1,000 university scholarship,<br />
as major prizes in a model tea clipper<br />
building competition.<br />
This .<br />
. h L;;in- II Ml air, a Jl Ium F:imous Players Canadian house situated in an<br />
area of fashionable shops and apartment houses in Toronto, Ont., shows the colorful decorations<br />
arranged for "Holiday in Spoin." The scenic posters, etc., were obtained with the help of the Spanish<br />
Tourist Office, Spanish vice-consul, and the Canadian Pocific Airlines which flies direct to Madrid from<br />
Toronto. Note the guitarist and Spanish dancer.<br />
Tlie quality of motion picture selling has<br />
improved as the industry grows more aware<br />
of its competitive position. The progress is<br />
particularly evident in promotion of extended<br />
runs, where the showman usually<br />
has more time and a more ample budget to<br />
do a more-effective job. In some cases these<br />
long-showing campaigns approach a perfection.<br />
A fine compaign comes from the Eglinton<br />
Theatre, a Famous Players Canadian<br />
house situated in the uptown shopping<br />
and apartment area at Younge and Bloor<br />
street in Toronto. Ont. The Eglinton was<br />
winding up a 52-week reserved-seat showing<br />
of Windjammer." described as second<br />
only to the 93-week run in Stockholm,<br />
Sweden. This film was being pulled for a<br />
holiday premiere of "Holiday in Spain."<br />
E.xploitation for the Mike Todd jr. film<br />
was under the supervision of Tiff Cook of<br />
the FPC staff.<br />
PETER LORRE AT DEBUT<br />
The Todd comiiany came through with<br />
substantial assistance, another beneficial<br />
development of the changing times with<br />
producers and distributors assuming more<br />
responsibihty for the merchandising of<br />
their product. Through Todd's cooperation<br />
there was the personal appearance of<br />
Peter Lorre at the premiere, and a strong<br />
lineup of acces.sories. such as an interesting<br />
folder in color sketching technical developments<br />
from the penny arcade to Cinemiracle,<br />
the process featured in "Holiday<br />
in Spain."<br />
Cook went straight to Madrid for much<br />
of his material. This included an authentic<br />
bullfight poster, with art work by Savedra.<br />
such as is employed by La Plaza do Toros<br />
de Madrid. For this he enlisted the help of<br />
Canadian Pacific Airlines, which fly direct<br />
from Toronto to Madrid; the Spanish<br />
Tourist Office and the Spanish vice-consul.<br />
Cook had the printer in Madrid put<br />
in the date of the premiere at the Eglinton,<br />
and leave off at the bottom the name of the<br />
third matador.<br />
This last was a smart gimmick that tied<br />
the poster right down as a conversation<br />
piece—the empty space could be used for<br />
printing of the names of persons who received<br />
the poster, thus making a standout<br />
piece for the recreation room or office!<br />
SPECIAL POSTERS USED<br />
Cook does not mention just how many he<br />
ordered, but it must have been a couple of<br />
hundred or more. One each, with their<br />
names at the bottom, went to some 150<br />
critics, reporters, disc jockeys and VIPs<br />
who had or could help in the promotion.<br />
Tlie posters were handed out at an advance<br />
cocktail party and dinner. Attached to each<br />
E>oster was this letter, signed by Mike Todd<br />
jr.:<br />
SENORAS Y CABALLEROS:<br />
AS MY PICTURE "HOLIDAY IN SPAIN" WAS<br />
FILMED IN ITS ENTIRETY IN SPAIN, we thought<br />
thot you would like to hove a genuine bullfight<br />
poiter OS o little memonto of your visit to the<br />
Eglinton Theatre for the premiere.<br />
This poster is the type that is used in Madrid<br />
for oil the major bullfights ond was flown direct<br />
from Modrid through the courtesy of Conodian<br />
Pacific Airlines.<br />
Normally there are three matadors listed on<br />
these posters but we hove dropped the nome of<br />
the third motodor so you can letter in your own<br />
name<br />
. you too con be a motodor and<br />
you never have to foce the bull.<br />
hope thot you enjoy "HOLIDAY IN<br />
SPAIN" ond if you do pleose tell your friends.<br />
Spanish scenes, travel posters, etc., were<br />
supplied by the Spanish Tourist Office for<br />
an outstandingly colorful lobby decoration.<br />
On opening night, a guitar player and<br />
dancer, in Spanish costumes, performed In<br />
the lobby.<br />
The front doomian was attired in a<br />
Spanish cai>e. etc.<br />
Radio station CKEY had disc jockey<br />
Norm Perry to interview celebrities on<br />
opening night. His tape was played back<br />
on the air an hour later.<br />
The Norshery restaurant nearby, which<br />
Local Doris Day Subject<br />
Of Radio-Store Tieup<br />
Bill Lavery, one of the Schine circuit<br />
managers, had an excellent tieup for<br />
Lover Come Back." a recent issue of Flash,<br />
the circuit news booklet for managers, relates.<br />
Lavery reported a deal he made with the<br />
Oswego. N. Y., radio station WSGO got a<br />
radio .saturation campaign on 'Lover Come<br />
Back"^ for a few theatre passes.<br />
He learned there was a girl in town by<br />
the name of Doris Day who works for the<br />
GLP store. This bit of information soon<br />
brought on a scheme for both the radio<br />
station and the store. The radio people<br />
liked it, while the GFL people thought<br />
well enough of it to foot the bill.<br />
The store put up some worthwhile prizes,<br />
electrical appliances and the like, and the<br />
theatre supplied passes. Radio spots and<br />
plugs throughout each day of the stunt invited<br />
listeners to visit the store and meet<br />
Doris Day. also register for the prizes and<br />
passes being given away via daily drawings.<br />
The radio .spots, naturally, plugged the pictui-e<br />
and playdates.<br />
The store set up a display, and the local<br />
Doris Day talked up the picture to people<br />
who registered for the prizes.<br />
Using an open-end interview record, a<br />
tape was made Doris Day<br />
.<br />
Interviews Hollywood's Doris Day" .<br />
.<br />
which was broadcast as part of "Lover<br />
"<br />
Come Back. added talk of course<br />
about the GPL tiein.<br />
The local Doris Day and her family were<br />
guests at the theatre on opening night and<br />
were introduced from the stage.<br />
Tieup on a Balloon<br />
For "Mysterious Island." John Sparling<br />
of the Ashland lOhio' Theatre borrowed<br />
a dirigible-shaped balloon from a local dry<br />
cleaning shop and attached a 15-foot banner<br />
to it reading. "Starts Thursday.<br />
Schinc^s Ashland Theatre." and the name<br />
of the dry cleaning store. At the store Sparling<br />
placed a 30x40 announcing a free pass<br />
to see "Mysterious Island" to anyone having<br />
a suit cleaned during the run of the<br />
picture.<br />
Tickets With $5 Purchases<br />
Woohvorlh's at Massena, N. Y.. gave a<br />
free child's ticket to "Pinocchio" at the<br />
Massena Theatre with each $5 purchase.<br />
In promoting this, the store ran a 3-col..<br />
10-inch ad. Bill Copley manages the Massena.<br />
*<br />
— 64 — BOXOFnCE Showmandiser :<br />
16. 1962
wm<br />
THE<br />
CAST<br />
l-'ranky Sakai<br />
lliroshi Koizumi<br />
Kyoko Kagawa<br />
Kiiii<br />
Iloli<br />
Viiiiii<br />
hull<br />
Jelly Iloh<br />
Ki'ii Udiara<br />
THE<br />
CREDITS<br />
i'rudiirir IcMicnuki Taiiaka<br />
Original Story<br />
Sliinitliiro<br />
.Nakamura,<br />
Takehiko Fukunaga,<br />
Vo^liii;<br />
Hotta<br />
Screenplay Sliiniilii Sekizawa<br />
Director of Photography<br />
Hajime Koizumi<br />
Art Direclor Takeo Kita,<br />
Kimei Abe<br />
Sound lircunling<br />
Shoichi Kujinawa,<br />
Masanobo Miyazaki<br />
Lighting Tosliio Takashima<br />
Music Yuji Koseki<br />
Director Inoshiro Honda<br />
Dirirtor of Special Effects<br />
Eiji Tsuburaya<br />
English 1-anguage Version<br />
Produced by David Home<br />
Directed by Lee Kresel<br />
Script Robert Myerson<br />
A 'I'olio (Company Production<br />
Tolioscope<br />
in<br />
Ea>tnian Color liy I'alhe<br />
Di>tiilpi.l.-.l h\ Cnlunilila Pictures<br />
Ad No. 302—435 Lines (including imprint spoce)<br />
Wm<br />
THE<br />
STORY<br />
(.Not f(]r PulilicationJ .Members<br />
of a joint Japaiiese-Kosilican expedition<br />
to Infant Island, scene of<br />
H-Bonib testing by the Kusilican<br />
government, tind the heavilyradiated<br />
island still holds life:<br />
some beautiful young women,<br />
.\ilenas, only two feet high and<br />
guardians of .Mothra, a sacred<br />
egg. Nelson, one of the men on<br />
the expedition, returns to Infant<br />
Island to kidnap the young<br />
.\ilenas, planning to exhibit them<br />
around the world. The egg<br />
hatches, a gigantic insect larva<br />
which crawls into the sea. When<br />
the larva, now grown in size,<br />
reaches Tokyo, it wreaks considerable<br />
havoc before it begins<br />
to spin a cocoon. Kosilican and<br />
Japanese troops attack it but<br />
atomic heat rays only speed<br />
llicir<br />
the metamorphosis of the larva<br />
into an adult moth of colossal<br />
proportions, impervious to all<br />
their weapons. .Nelson flees to<br />
Kosilica with the .\ilenas;<br />
Mothra follows. It destroys the<br />
capital city and Nelson is killed<br />
by angry Kosilican demonstrators.<br />
Chujo and Fukudo persuade the<br />
Kosilican governmenl to surri'nder<br />
the -\ilenas, Mothra picks<br />
them up al an airfield and flies<br />
them lack to Infant Island.<br />
Peace has again returned to the<br />
world.<br />
I<br />
COLUMBIA PRESSBOOK I<br />
Copyright "? 1%2, Columbia Pictures Corporation. .\11 Riglits Reserved<br />
'0 [llinBIMBIIIIIBIlinBIIUIBl:nB'i<br />
IIIIIIBIMHilHIiniBIIIIHIIIIIBIIIIIBfllllBIIIIIBnin
TOY STORES<br />
Link your showings oi "Mothra" with the sale of "atomic" suits.<br />
rockets, "Mothra" guns and similar merchandise sold by toy stores,<br />
dime and department stores, etc. Make the window and counter<br />
displays you prepare more attractive through the generous use ol<br />
stills from the picture and cutouts from the posters. Offer the cooperating<br />
store a quantity of guest admissions for a lucky number of<br />
young customers.<br />
"MOTHRA"<br />
COSTUMES<br />
Still No. 110 shows the discovery on an atom-radiated island of young<br />
women only two feet high. The expeditionary force wears special<br />
helmets and other garb to protect them from the radiation. These<br />
helmets and costumes might serve as examples, in a "make-it-yourself"<br />
contest for youngsters wnth judging for "best Mothra costumes"<br />
taking place at a Saturday matinee. Street ballyman might also be<br />
garbed in similar fashion; sign on his back carries full credits.<br />
SCIENCE FICTION CLUBS<br />
In almost every city, there is a science-fiction or a science club where<br />
amateurs and professionals get together to discuss the latest in<br />
modern science and in modern science literature. These clubs are<br />
a natural for "Mothra." Work with the members in your territory; aim<br />
for group theatre parties, assistance in publicity planting and on<br />
local radio/TV shows.<br />
GIANT<br />
"MOTHRA<br />
Sign shop or local handyman should be able to rig up a giant<br />
"Mothra," working from stills, for posting atop theatre marquee.<br />
This should be as elaborate as possible, including a good paint job,<br />
eyes which throw changing rays of light, wings which alternately<br />
open and close, etc. A similar model "Mothra" might "swoop down"<br />
from lobby ceiling.<br />
WEAPONS DISPLAY<br />
Local police and fire departments, and armed services, might supply<br />
weapons of various kinds lor a display in your theatre lobby, or on<br />
the street outside. Caption the display: "These Weapons Couldn't<br />
Stop Mothra'!" Background exhibit with a blowup of Still No. 165.<br />
CHALK<br />
FENCES<br />
Wherever fences or walls are available, chalk up the title, "Mothra!"<br />
If local statutes permit, title might also be stencilled on the streets leading<br />
to your theatre. As a gag, such postings might read—in some<br />
areas — "Mothra, Go Home!"<br />
WRECKING<br />
"<br />
SIGNS<br />
Wherever any local digging or vn-ecking is going on—or, after working<br />
hours, wherever any construction is going on—put up signs reading:<br />
Mothra' Was Here!" Add picture, theatre and playdate credits.<br />
MIGHTY<br />
^MOTHRA^<br />
SHOWMANSHIP<br />
FOR<br />
EVERY SITUATION<br />
IIIIIB IB IIIIBIIliaillia IIIIIB HIB<br />
Selling Aids<br />
TV TroHers: Each TV trailer has a finol frame freeze for superimposed visual<br />
credits, as well as room for local announcer to add theatre and playdate information.<br />
Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th<br />
Ave., New York 22, N. Y.<br />
7"mnscr/p*;ons.' A variety of spot announcements, all open end for local commentator<br />
to add theatre credits. Available on a single disc. Order from your Columbia<br />
exchonge; transcriptions will be shipped direct from New York.<br />
Two Telops: Style A, theatre and station identification Style B, theatre advertising<br />
only. Prices S5.00 without imprint; $7,50 with imprint; $2,00 for each additionol<br />
slide or telop. Specify style and copy desired when you order direct from QQ Title<br />
Card Co., 247 West 46th St., New York 36, N. Y.<br />
Displays:<br />
9' x 12' Flag: single face, 545.00; double face $75.00. Bodge; 40c,<br />
Streamer: 17' long, $16 50 each, Valance 51.65 per runnning foot; minimum length,<br />
10 foot, 12 pennant strong; 30' long, $3 50 Bumper strip: $1,00 each; minimum<br />
order 15. Order from Notional Flag Co., 43 West 21st St., New York 10, N. Y. or<br />
in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont.<br />
Biiiiii<br />
ONE SHEET<br />
Accessmes<br />
Two 22 X 28's<br />
EIGHT U X U's<br />
UTILITY MAT<br />
42 X 60<br />
THREE SHEET<br />
INSERT CARD<br />
SLIDE<br />
TRAILER<br />
40 X 60<br />
24 X 82<br />
• THREE STILL SETS<br />
25 flats ond 10 uprights, prcssbook set,<br />
ORDER ALL ACCESSORIES FROM YOUR COLUMBIA EXCHANGE<br />
GADGETS ON<br />
DISPLAY<br />
Local electrical, radio or TV repair shop might construct a 'Mothra<br />
Gadget," for your lobby or w/indow use, patterned after the atomic<br />
heat ray used in the picture and shown in Still No. 165. Device could<br />
contain various lighting effects and also a few noise (sirens, whistling<br />
effects) attachments. Supplement the gimmick with stills from the<br />
picture, and a picture and playdate announcement.<br />
CIVIL<br />
DEFENSE<br />
Local Civil Defense and similar agencies might be persuaded to<br />
publicize the fact that their personnel are ready for "Mothra," and<br />
any other menace from the sides. Such announcements might be<br />
made via window displays, recruiting posters, etc. Arrange for a<br />
Civil Defense parade to your theatre, on opening day, with posters<br />
carrying the "We're Ready for<br />
CAGED<br />
"Mothra' " line.<br />
MOTHRA"<br />
Using a still of 'Mothra " from the film— either of the winged monster<br />
or of the giant larva which initially destroys Tokyo—construct a giant<br />
papier mache figure, and place it in a wooden cage atop a flatbed<br />
truck, or in your theatre lobby. Placard the display: "It's Real! It's<br />
Alive! It's "Mothra'!"<br />
TEASER AD<br />
CAMPAIGN<br />
Using a title treatment from one of the ad mats, set up a teaser ad<br />
campaign with lines like: "Watch for 'Mothra'!" "See 'Mothra' Thursday!"<br />
'" 'Mothra' Is Coming," etc. In a similar vein, a series of doily<br />
teasers might be set up in advance of regular display advertising: ""12<br />
Days Until "Mothra' Comes," ""11 Days Until 'Mothra' Comes," etc.<br />
GEIGER<br />
COUNTER<br />
If possible, arrange a display of radioactive materials in your lobby,<br />
with a Geiger counter handy to demonstrate its power. Contact a<br />
local high school or neighboring college for the apparatus and substance.<br />
Post appropriate picture copy to background the stunt.<br />
SCIENCE<br />
MAGS<br />
Work with local magazine distributors to display tack cards on<br />
""Mothra" and have them display science fiction magazines in connection<br />
with the opening of picture.<br />
PURLIC<br />
LIBRARIES<br />
"Mothra" might be linked with the various volumes of science and<br />
science-fiction and similar subjects in the public libraries of your<br />
town, via bulletin board displays of stills, book jackets, etc.<br />
RALLY<br />
GIRLS<br />
Send two attractive street bally girls—dressed in abbreviated space<br />
suits—through main business and shopping districts, and in the<br />
vicinity of schools and play areas. Sign on their backs might be along<br />
the lines of: "" "Mothra'—The Worlds Most Fantastic Love Ston'." etc.
~"
"<br />
(It's International)<br />
Making a motion picture today<br />
is truly an international<br />
undertaking. The growing inter-cultural<br />
relationship developing<br />
between nations, even<br />
in a world torn by political dissension,<br />
results in more and<br />
more co-productions by nationals<br />
of different countries. Since<br />
most movies are made for an<br />
international market, there is<br />
an increasing temptation to insert<br />
story elements and people<br />
of other countries, with an eye<br />
to a wider market potential.<br />
In "Mothi-a," a Toho production<br />
for Columbia i-elease now<br />
at the Theatre<br />
in Tohoscope and Eastman<br />
color, this cm-rent facet of<br />
moviemaking has not been neglected.<br />
The science-fiction<br />
thriller tells of a winged behemoth's<br />
worsliip of two dollsized<br />
beauties and its worldwrecking<br />
rampage when they<br />
are kidnaped by an opportun-<br />
Lstic promoter to display on the<br />
world's stages.<br />
Although "Mothra" was conceived<br />
by Japanese and is set<br />
largely in Japan, thereby employing<br />
many Japanese actors,<br />
the climactic action, when the<br />
gigantic beast rescues the<br />
tiniest women ever boru, takes<br />
place in a country remarkably<br />
like America.<br />
Movie-making is truly an international<br />
occupation.<br />
(Revie'w)<br />
"Mothi-a," the astounding<br />
stoi-y of a colossal adult moth<br />
that terrorizes the world.<br />
opened yesterday at the<br />
Theatre. The exciting new science-fiction<br />
thriller is a Toho<br />
production for Columbia Pictures<br />
release in Tohoscope and<br />
Eastman Color. It is in the same<br />
imaginative, exciting vein as<br />
Tohos earlier hits. "The H-<br />
Man" and "Battle in Outer<br />
Space,"<br />
Reason for the winged behemoth's<br />
anger with the world<br />
of men Ls the fact that two<br />
Ailenas, beautiful young women<br />
standing only two feet high,<br />
who had been its guardians,<br />
have been kidnaped by an opportunistic<br />
promoter for exhibition<br />
aroiuid the world.<br />
Product of a heavily radiated<br />
Pacific Island. Mothra starts<br />
out as the larva from a<br />
sacred egg which crawls into the<br />
sea and proceeds to tear ships<br />
in half, wreck dams and otherwise<br />
makes a menace of itself.<br />
It spins a cocoon and changes<br />
into an adult moth of colossal<br />
proportions when it is blasted<br />
with atomic heat rays. The<br />
moth, if anything, is even more<br />
desti-uctive than its larva and,<br />
in short order, is destroying<br />
cities as it hotly pursues the<br />
kidnaped Ailenas.<br />
Featui-ed in the principal<br />
roles of the Columbia release<br />
are Franky Sakai. Hiroshi Koizumi,<br />
Kyoko Kagawa, Emi Itoh<br />
and Yumi Itoh. Based on a<br />
story by Shinichiro Nakamura,<br />
Takehiko Rukunaga and Yoshie<br />
Hotta, "Mothra" was WTitten<br />
for the screen by Shinichl Sekizawa.<br />
(General Advance)<br />
A Winged behemoth so huge<br />
that it darkens the sky in<br />
flight; two doll -sized beauties<br />
worshipped by the monstrous<br />
beast and a battle to save the<br />
world from its destructive forays,<br />
are but some of the exciting<br />
elements that are said to<br />
lift "Mothra" into the top level<br />
of science-fiction thriller. A<br />
Toho production for Columbia<br />
release, the thriller is due<br />
at the<br />
Theatre in Tohoscope and<br />
Eastman Color.<br />
"Mothra" tells the strange<br />
story of a sacred egg on a radioactive<br />
island whose guardians<br />
are the Ailenas. beautiful<br />
young women only two feci<br />
high. When tlie Ailenas an<br />
kidnaped by an adventurer who<br />
plaiis to exhibit tliem around<br />
the world, the egg hatches into<br />
a gigantic insect larva which<br />
visits destruction on Tokyo. Attack<br />
by atomic heat rays only<br />
speeds its melamorpho.sis into<br />
an adult moth of colos.sal proportions.<br />
In its changed form<br />
its war on mankind becomes<br />
even more savage.<br />
"Mothra" is said to be a<br />
splendid example of special effects<br />
wizardry in all its astounding<br />
virtuosity, indulging<br />
in such technical spectacles as<br />
breaking an ocean liner in half;<br />
crushing houses as if they were<br />
eggshells, uprooting skyscrapers,<br />
smashing bridges and<br />
wTecking dams. Mothra's transfonnation<br />
from egg to insect<br />
larva and then emergent from<br />
a colossal cocoon as adult moth<br />
are said to be handled with<br />
amazing credibility.<br />
Pi-incipal featured players in<br />
"Mothra" include Franky<br />
Sakai, Hiroshi Koizumi. Kyoko<br />
Kagawa, Emi Itoh and Yumi<br />
Itoh. Shinichi Sekizawa's<br />
screenplay is based on a story<br />
by Shinichiro Nakamura. Takehiko<br />
Pukunaga and Yoshie<br />
Hotta.<br />
(Mot lA; Still No. 165) "Mothra," o<br />
giant moth more powerful than the<br />
atomic heat guns turned upon it, is<br />
the science-fiction highlight of the<br />
new Columbia picture in Tohoscope<br />
and Eastman Color.<br />
(Mat 2A; Still No. 128) The girls are only two feet high; the moth is"Mothra,'<br />
winged monster copoble of destroying cities. It's o scene from "Mothra," nev<br />
Columbia science-fiction thriller in Tohoscope and Eastman Color.<br />
(Science-Fiction)<br />
Almost every passing day<br />
witnesses newspaper reixsrts of<br />
scientific advances. Motion picture<br />
producei-s. quick to seize<br />
upon entertainment values inherent<br />
in the daily headlines,<br />
capitalize on the public interest<br />
in science by producing a steady<br />
stream of science-fiction films<br />
exploring every aspect of<br />
scientific fact and theory.<br />
Latest of these is "Mothra."<br />
Columbia release of a Toho<br />
production now at the<br />
Theatre in Tohoscope and<br />
Eastman Color.<br />
Although<br />
science-fiction<br />
movie-makers have become<br />
starry eyed in their contemplation<br />
of distant planets, the advent<br />
of radioactive atomic and<br />
hydrogen bombs has opened a<br />
whole new realm for science fiction<br />
fihns. The effect of radioactivity<br />
on man. on insects, fish,<br />
creatures of all shapes and<br />
sizes now is being extensively<br />
explored on the .screen.<br />
To such productions as "It<br />
Came Prom Beneath the Sea."<br />
"The Incredible Shi-inking<br />
Man." "The Fly" and "The H-<br />
Man" has now been added Toho's<br />
"Mothra." "Motln-a" deals<br />
with an insect larva hatched<br />
from an egg on a radioactive<br />
island. It grows to mammoth<br />
proportions before e\'olving<br />
into a colossal moth. This monster<br />
creature so huge that it<br />
blackens the sky, wreaks havoc<br />
and destruction when its guardians,<br />
two beautiful yomig<br />
women standing only two feet<br />
high, are kidnaped.<br />
Destroying ocean liners and<br />
bridges, topiJling skyscrapers<br />
and airfield towers, the behemoth<br />
of a moth scourges the<br />
world mitil the two tiny women<br />
are safely returned to it.<br />
"Mothra" features Franky<br />
Sakai. Hiroshi Koizumi, Kyoko<br />
Kagawa and Emi Itoh and<br />
Yumi Itoh. Shinichi Sekizawa's<br />
screenplay is based on a story<br />
by Shinichiro Nakamura, Takehiko<br />
Pukunaga and Yoshie<br />
Hotta.<br />
(Modern Miracle Men)<br />
The age of Biblical miracles<br />
is long since past, but modern<br />
man continues to work his own<br />
mii-acles. The widely-publicized<br />
miracles of science jsenetrate to<br />
even the most remote corners<br />
of the globe. But another kind<br />
of modern "miracle man." less<br />
well-known, is also at work:<br />
the motion picture special effects<br />
man. The latest example<br />
of his cinematic ingenuity is<br />
"Motlu-a." new Columbia Pictm-es'<br />
release of a Toho production<br />
now at the Theatre in<br />
Tohoscope and Eastman Color.<br />
"Mothi-a" is in the same awesome<br />
spectacle vein as Tolio's<br />
earlier hits, "The H-Man" and<br />
"The Battle in Outer Space."<br />
In "Mothra," the special effects<br />
boys really had a field day.<br />
They were confronted with the<br />
juicy problem of ci-eating onscreen<br />
the incredible spectacle<br />
of a gigantic insect larva<br />
hatched from an egg and then<br />
gi-owing by leaps and bounds,<br />
spawned lus it was on a heavilyradiated<br />
island, until it threatens<br />
the destruction of the<br />
world. Eventually the larva becomes<br />
an adult moth of fantastic<br />
proportions.<br />
This is but pai-t of the work<br />
the writers of "Mothra" laid<br />
out for the special effects men.<br />
(Opening Notice)<br />
"Mothra," a Toho production<br />
for Columbia release, opens<br />
at the<br />
Theatre. Filmed in Tohoscope<br />
and Eastman Color, the new<br />
science-fiction thriller tells of<br />
a winged behemoth that terrorizes<br />
the world as it searches<br />
out the tiniest women ever<br />
born. Featured in the new Columbia<br />
release are Franky Saki,<br />
Hiroshi Koiziuni. Kyoko Kagawa,<br />
Emi Itoh and Yumi Itoh.<br />
Eiji Tsubui-aya devised the<br />
special effects for "Mothra,"<br />
which is hi tlie same imaginative<br />
vein as Toho's earlier hits,<br />
"Tlie H-Man" and "The Battle<br />
in Outer Space.<br />
Printed in U.S.A.
B O X o r P JL C E BOOKINOUIDE<br />
An interprotive anolysis of toy and trodcpress reviews. Running time Is in parentheses. Th*<br />
plus and minus signs indicate degree of merit. Listings cover current reviews, updoted reguiorty.<br />
This department also serves as an ALPHABETICAL INDEX to feature releoscs. c Is tor<br />
Cinemascope; V VistaVision; IS Superscope; if Paiwvision (Jv Regalscope; t Technirama.<br />
Symbol IJ denotes BOXOFFICE Blue Ribbon Award^ O «>k>r photography. For listmgj by<br />
npany the<br />
/Review<br />
H Very Good; + Good; ~ Foir; - Poor; - Very Poor. In the summary<br />
2550 OAda (108) (© Drama MGM S- 7-61<br />
2552 Alter Mein Kampf<br />
(74) Scmidoc'y Bramw g-14-61<br />
2546 ©Alakazam the Great<br />
(S4) Cartoon Feature AlP 7-17-61<br />
2616AII Fall Down (111) Drama MGM 3-26-62<br />
2574 Anatomist, Ttie (73) Dr Gordoi»-SR 10-30-fil<br />
2562 Anatomy of a Psycho (75) Dr SR 9-18-61<br />
2549 Armored Command (99) War Dr AA 8-7-61<br />
2578 Atlantic Adventure (62)<br />
Real-life Aih. Dr Schoenfeld 11-13-61<br />
2541 ©Atlas (84) Spec. Vitascopc. Filmuroup 7- 3-61<br />
s<br />
c<br />
m<br />
digest<br />
AND ALPHABETICAL INDEX<br />
'• is rated 2 pluses, — as 2 minuses.<br />
^<br />
e<br />
in
. Kinjsley<br />
. UA<br />
10-16-61<br />
REVIEW DIGEST<br />
AND ALPHABETIGVL INDEX<br />
In the summary t^ is rated 2 pluses, — as 2 minoses. ++ Very Good; + Good; * Fair; - Poor; = Very Poor.<br />
•£ ° ir "Sr >\<br />
llflllll<br />
2S69Mr. Sanhnicui (90) Ho. Col lO-lfr^ + — + + + ^ ^ 6+3-<br />
2597 Murdtr Sht Said (57) Mystery ....MGM 1-22-62+ + -f ++ -f + + »+<br />
2617 ©My Geisha (120) J Cora-Or Para 4- 2-62+ H + H &•<br />
25«7 0My$ter;ous Island (101) Adv Col 12-18-61 + + + ++++ + - 9+1-<br />
2543 Naked Edge. The (102) Susp. D<br />
2519 ONature Girl and the Slwer<br />
(70) Adv UPRO 9- 1-61 *<br />
2620 Nearly a Nasty Accident (88)<br />
Farce-Comedy U-l 4- 9-62 +<br />
2553 Nerer Take Candy From a Strangtr<br />
(82) Psychological Or Oiii»t 8-21-61 +<br />
2574 Ninth Bullet Tht (90)<br />
Adnnturt Or Autfiiban-SR U>- 30-61 ff<br />
UA 7-10-61 ++ ± + H + H ++ U+1-<br />
1+1-<br />
± + + * 5+2-<br />
2+<br />
2591 No Love (or Johimie (UO)<br />
Drama Embassy l-l-62+ + ttH + + -H-llH-<br />
1+<br />
2555 One Phn One (114) Or SR S-28-«l :!:<br />
2583 One. Two, Three (115) ® Comedy. . 12- 4-61 ++<br />
2610 Only Two Can Play (106) Com . 3- 5-62 -\-<br />
i: + + :t<br />
+ ++++++++<br />
+ + W + +<br />
2554 Ooerat ion Camel (74) Sen. Comedy. AlP 8-Z1-61 t.<br />
2589 Outsider. The (108) Drama U-l 12-25-61 + S: ± ++ ++ tt<br />
2591 Pagan Island (60) Adv Cinema Syn 1- 1-62 ±<br />
2566 Paris Blues (9B) Drama/Jzzz UA 10- 2-61 ff + + + +<br />
2559 0Pirate and the Slave GiH, Tte<br />
+<br />
(87) Adv Crest-SR 9-11-61<br />
2S8S OPirate of the Black Hawk, The<br />
(75) iji Adventure Filmjroup 12-11-61 +<br />
2567 ©Pirates of Tortuga (97) ® Adv 20-Fox 10- 9-61 + :!:<br />
f S ^<br />
2S52©Pit and the Pendulum. The (85)<br />
p Horror Drama AlP 3-19-62+ + ± + +<br />
2578 OPocketful of Miracles (137)<br />
Comedy-Drama UA 11-13-61 41 + + ++++ +<br />
2614 0Premature Burial, The (81)<br />
e<br />
2606 (^Prisoner of the Iron Mask,<br />
The (80) (S) Adv. (Eng. dubbed) AlP 2-19-62 ±<br />
Horror Drama AlP 3-19-62+ + :t +<br />
2S70 Pun Hell of SL Triniai's,<br />
The (94) Farce Conf I<br />
i: — ++ ±<br />
ZSTSQPurple Hills, The (60)<br />
C Western 20th-FoK 10-30-61 + + ± +<br />
2S80OPur«le Noon (115) Murder Dr.. Time U-20-C1 + H ±<br />
± fr+4-<br />
++ 13+<br />
± 8+1-<br />
1+1-<br />
+t U+2-<br />
1+1-<br />
+ 7+<br />
1+<br />
- 1+1-<br />
+ 6+4-<br />
5+1-<br />
++ U+1-<br />
4+1-<br />
1-1-1-<br />
+ 5+3-<br />
+1-<br />
+ S+1-<br />
2561 QuMP of Uie Pinrtes (80)<br />
£ Sea Adv. (En«-dubb«d) CM 9-18-«l +<br />
—R—<br />
2516 Raisin in the Sun. A (128) Or Col 4- 3-61 ++ H « « H<br />
2551 Rebellion in Cutsa (SO) Doc Dr IFD 8-14-61 ±<br />
2564 RespKlful Prostitute. The<br />
(74) Dr. (Ens-dubbed) TIoms 9-25-61 ± i<br />
2519 ©Ring of Fire (91)<br />
Outdoor Action MGM 5- 1-61 + ft -<br />
2611 Ring of Terror (71) Horror SR 3-12-62 rt<br />
2568 Risk. The (81) Drama Kingtley 10- 9-£l +<br />
2584 ©Roman Spring of Mrs. Stcn^<br />
+<br />
:£ ± 3+1-<br />
tt 12+<br />
2+1-<br />
The (104) Drama WB 12- 4-61 + ± -<br />
2524 ©Romanoff and Juliet (112) Com. ..U-l 5-15-61 ++ + -<br />
2614 0Rome Adventure (118) Com-Dr...WB 3-19-62+ +<br />
2557 Rommel's Treasure (85) Ac. .. Medallion 9-4-61 +<br />
2620 Reprieve (lOSV'j) Drama AA 4- 9-62 + :<br />
2564 Ruffians, The (86)<br />
Susp. Or, (Eng-dubbed) EJlit 9-25-«l +
Feature productions by company in order of reic<br />
V VisfoVision; s Supcrscopc; p Ponovision; R<br />
Blue Ribbon Award; ij color photography. Letfc<br />
key on next pogc.) tor review dotes ond Picture<br />
i in parentheses. 'C is for CincmoScopc;<br />
iniromo. Symbol ,. denotes BOXOFFICE<br />
thereof indicote story type— (Complete<br />
s, sec REVIEW DIGEST.<br />
^EATURE<br />
CHART<br />
?^<br />
ALLIED ARTISTS AMERICAN INTL<br />
0Tht Pil .Hid the Pendulun<br />
(85) Paiiavision H<br />
ViniTiit I'rliv. .Ic.liii Km.<br />
COLUMBIA<br />
JULY-AUGUST<br />
)Gi(Mjet Goes Hawaiian<br />
(102) rcl D..603<br />
lanii-, ]i;irren, DelKirah Walley,<br />
Miiliul I'jllan. Vlrkl Trlckett<br />
OThe Guns of Navarone<br />
'C. (155) D,.603<br />
Cicfry I'irk. Ilavlil NIven<br />
©Two Rode Together<br />
(109) CD.. 602<br />
James Stewart, Itlchard Wlthnark,<br />
M-6-M s |.<br />
©Ada (108) (c D 124<br />
Kusan llaynard, Marliii.<br />
llian<br />
lia pli<br />
Meeker<br />
OThief of Baghdad (90) t. Ad. .123<br />
Slciu lleevrs, (icorula Mull<br />
PARAMOUNT<br />
JUNEJULYAUGUST<br />
;0The Pleasure of His<br />
Company (114) CD 6017<br />
Kird .\sl,ilr.-, H.IjI,!.' \Wym u<br />
©On the Double (92) (g) C.<br />
Danny Ka>'e. Dana Wynter<br />
.6017<br />
.6016<br />
Shirley Jones. Linda Crlstal<br />
©A Thunder of Drums<br />
(97) (C)<br />
©Blood and Roses (74) ® D.<br />
Mi-I Ki-ricr .\nmate Vadim,<br />
6101<br />
Itiiiiaril Biioni-, (i.iprt<br />
l,iiana<br />
I'allen<br />
KIsa<br />
Marllnclll<br />
Twenty Plus Two (102) .. My. .6110<br />
.l.niil .\M\ism. Jeanne i:r:iin,<br />
Huia .Merrill, .\encs Moorehead<br />
J)The Devil at 4 O'clock<br />
(127) D<br />
Spfiircr Trao'. I''rank Sinatr.<br />
Bridge to the Sun (112) . D.<br />
Carroll Itaker, James Shlgita<br />
Invasion Quartet (87) .<br />
. C<br />
Itlll TiMUT,. Sliik.' Mllllgai<br />
A Weekend With Lulu (91).. C. 609<br />
Iies:ie Phillips, Itob't Monkhouse<br />
(^Guns of the Black Witch<br />
(SI) © Ad.. 610<br />
Don Megowan, Silvana rampanlni<br />
lueen of the Pirates<br />
(SO) ® Ad.. 604<br />
Gianna Maria Serato<br />
Canale. M.<br />
©Journey to the Seventh<br />
Planet (SO) SF. .613<br />
John .\gar, Ureta Thysscri<br />
Lost Battalion (83) Ac. 611<br />
©Mysterious Island (101) Ad.. 613<br />
(Siiper-Dynamation)<br />
Michael Cniig, Joan Greenwood,<br />
Miohael ta)lan, Gary Merrill<br />
-^<br />
Leopold Salcedo, Diane Jergens<br />
Sail a Crooked Ship (SS)..C..614<br />
Robert Wagner, Dolores Hart,<br />
Carolyn Jones, Ernie Kovacs<br />
Twist Around the Clock<br />
(S3)<br />
M..616<br />
Chubby Oiecker, Dion, the Marcels,<br />
Vicki Spencer<br />
The Bashful Elephant (80) 0D..6201<br />
.Molly .Mack, Buddy Baer<br />
Hitler (107) BID.. 6203<br />
Itirhard Ba.sehar[, IVirdiila<br />
liwilim. Maria Emo<br />
Twist All Night (87) ...M..703<br />
June Wilkinson. Louis I'rima,<br />
Sam Butera and the Witnesses<br />
(includes a color sequence)<br />
Bum. Witch, Burn (89) .. Ho. .704<br />
Hands of a Stranger (851/2) D. .6204<br />
I'.Hil LukatliiT. Juan Harvey,<br />
J.|^. Stapleton, Irish McCalla<br />
rieve (110) D. .6205<br />
n Gazzara, Whitman, Ray<br />
Stuart<br />
ilston, Vincent Price, Hod Stciger,<br />
nmy Davis jr.<br />
The Brain That Wouldn't<br />
The Big Wave (73) D..6202<br />
S.,>uc llayakavia, Miekoy Curtis
Linda<br />
Stephen<br />
(99)<br />
I<br />
Andy<br />
I France<br />
I<br />
G.<br />
) Comedy-Dromo;<br />
The key to letters ond combinations thereof ii<br />
FEATURE CHART Dromo; (An Animated-Action; (C) Comedy;<br />
with Music; Doci Documentory; (D) Dromo; ((<br />
Historicol Dromo; Mi Musical; (Mv) Mystery;<br />
20TH-FOX UNITED ARTISTS UNIVERSAL-INT'L<br />
oting story type: (Ad) Adv<br />
ICrl Cr<br />
ontosy; (FCI Force-Comedy;<br />
I) Outdoor Droma; (SF) Sci<br />
re Dromo; (Ac) Action<br />
Drama; (DM) Drama<br />
)1 Horror Dromo; (Hi)<br />
-Fiction; (W) Western.<br />
OMarines. Let's Go<br />
(104) ic C..137<br />
i— David Hrdlsim. Turn Tryon,<br />
HuU-liliis<br />
^<br />
!<br />
^<br />
I ^<br />
I<br />
QThe Big Gamble (100) ® D..134<br />
HoyU, Juliette Creco,<br />
l>aiid Wayne<br />
Goodbye Auaiii (120) ...0..612S<br />
lt»i:. ill llergmaii. Vtes Montand,<br />
Antlioiiy<br />
I'erklns<br />
The Cat Burglar (65) ..Ac. 6121<br />
Cri^B Palmer, Juno Kenncy<br />
Teenage Millionaire (84)<br />
(partly in co.or) C/M..6126<br />
Jimmy Clanton, Zasii I'ltts,<br />
Itocky Grazlano<br />
3Francis of Assisi (105) ® D..132<br />
nra.lfnr.i Hilliiian. Dolores Hart.<br />
(.!.',<br />
:<br />
firase)<br />
Q. 20.000 Eyes (61) (g. . . .Cr. .124<br />
>-u<br />
^^ lOUpstairs and Downstairs<br />
Nelscm. M, Anifcrs, J. Brown<br />
(100) C..125<br />
1 Mifh^iel Craic. M. Demonficot<br />
The Hustler (134)
.Marceilo<br />
Gerard<br />
Irene<br />
.<br />
.Yuko<br />
( Harrison ) . . Barbara<br />
Toshiro<br />
. Sep<br />
Jun<br />
Sep<br />
, , Apr<br />
FEATURE<br />
CHART<br />
d«T of ref
—<br />
"5.XHIBITOR HAS HIS SAY<br />
lABOUT PICTURESi<br />
In Defense of 'Navarone'<br />
In reading through the March 19 edition of<br />
BOXOFFICE, Mr. Weber's comploinf about lock<br />
of business for "The Guns of Navarone" in Kensett,<br />
Ark., caught my eye. Hove just completed<br />
our run of "Navarone" after holding seven days<br />
beyond our regulor runs. We ployed to 48.5 per<br />
cent of the entire population, and everyone loved<br />
the picture ... I would suggest to Mr. Weber<br />
that he rebook the picture as soon as possible,<br />
OS I'm sure word of mouth odvertisrng from those<br />
who did see the film would assure o successful<br />
second run.<br />
J. H. BLACK, Mgr.<br />
Totem and Capitol Theatres,<br />
Prince Rupert, B. C.<br />
ALLIED ARTISTS<br />
Friendly Persuasion (AA, reissue)—e to ploy. It hos all the<br />
ingredients to moke a picture greot. Gory Cooper<br />
ot his very best. It didn't do onything extra here<br />
for o reissue. Funny how they will watch a repeat<br />
on the little block box, ttiough. Ployed Sun., Mon.<br />
Weother: Chilly.—Jomes Hordy, Shoals Theotre,<br />
Shoals, Ind. Pop. 1,555.<br />
BUENA VISTA<br />
Greyfriars Bobby (BV)—Donald Crisp, Kay Walsh,<br />
Loorence Noismith. This is one of Disney's lower<br />
grossers. Well produced, but lacks youth and thot<br />
something thot really entertains. The accent probably<br />
hurt some. Ployed Sun., Mon., Tues. Weather:<br />
Good.—Mel Conner, Circle Theotre, Woynoka, Okla.<br />
Pop. 2,018.<br />
Ten Who Dored (BV)—John Beol, Brian Keith, Ben<br />
Johnson. Played this lote, but showed a profit due<br />
to reosonoble terms from Disney. Play it, if you<br />
haven't olreocty. Nice little breod and butter picture.<br />
Ployed Fri., Sot. Weather: Good.—Roy C. Kendrick,<br />
Star Theotre, Minco, Oklo. Pop. 950.<br />
COLUMBIA<br />
Scream of Fcor (Col)—Suson Strosberg, Ronald<br />
Lewis, Ann Todd. This is a good thriller and gave<br />
a nice boloncc to a double-bill with the comedy<br />
"Everythir^'s Ducky," olso from Columbia. Played<br />
Sun.—S. T. Jockson, Jockson Theatre, Flomoton, Ala.<br />
Pop. J, 480.<br />
Song Without End (Col)—>Dirk Bogorde, Copucine,<br />
Genevieve Page. First doss entertoinment. Music<br />
tovers will lop this up. Strong cost and story will oppeol<br />
to the rest. It ought to do well in most situations.<br />
Bogorde excellent. Music worth the admission<br />
price. Ploy it, it will give your theotre doss. Played<br />
Sun. through Sat. Weother: Fine.—Dave S. Klein,<br />
Astro Theatre, Kitwe, Northern Rhodesia, Africa. Pop.<br />
13,000.<br />
Twist Around the Clock [Col)^—Chubby Checker.<br />
Dion, Vicki Spencer. Wish we could ploy one like<br />
this every week. People come out who hodn't found<br />
their way to this theatre in years. Held up fine two<br />
days, lagged the third. Suitable for ony situation.<br />
Ployed Sun., Mon., Tues. Weother: Fair.— P. B.<br />
Friedman, Grand Theotre, Lancaster, Ky. Pop. 3,000.<br />
METRO-GOLDWYN-MAYER<br />
Bachelor in Paradise (MGM)—Bob Hope, Lena<br />
Turner, Jonis Poige. Very good, with just enough<br />
comedy in it to make it highly entertaining. Lono<br />
Turner olwoys turns in a good job no matter whot<br />
kind of role she ploys. Sunday night was above average.<br />
Played Sun., Mon. Weother: Roiny.—James<br />
Hordy, Shoals Theotre, Shoals, lr>d. Pop. 1,555.<br />
Ben-Hur (MGM)—Charlton Heston, Hoyo Hororect,<br />
Stephen Boyd. Certainly a wonderful picture and deserves<br />
all the honors that it hos received. The chariot<br />
race was o spectocular scene ond will never be forgotten<br />
by those who saw it. Ployed around me first,<br />
but still did business. Ployed Wed. through Sot.<br />
Weother: G^od.—Mel Dormer, Circle Theotre, Woyrwka,<br />
Oklo. Pop. 2,018.<br />
PARAMOUNT<br />
Blue Howoii ;Poro)— Elvis Presley, Joon Blackman,<br />
Angelo Lansbury. An extra boxoffice special<br />
thot drew because of wonderful titles ond gorgeous<br />
color. Story just fair ond otherwise just on ordinory<br />
good show. Played Sun., Mon. Weotfier; Terrible.<br />
Leonard J. Leisc, Roxy Theatre, RorxJolph, t^ ,<br />
Neb. Pop. ^<br />
1,029.<br />
Blue Hawaii (Paro)—Elvis Presley, Joan Blockman,<br />
Angela Lansbury. Color, 'Scope, songs and story<br />
ore oil greot in wonderful this fomily picture. The<br />
color ond some scenes were gorgeous. We are rx>w<br />
to Howoii wtien 45 yeors from now.<br />
to big crowds for nine show. Ployed Wed.<br />
through Sot. Weottier: Cold.—Ken Spoulding, Bijou<br />
Theotre, Morrisville, Vt. Pop. 3,450.<br />
Hey, Let's Twist! (Poro)—Joey Dee, Teddy Rondozzo,<br />
Zohro Lompert. A few teerxjgers come out to<br />
see ttiis on our Tues., Wed. change—olso obout six<br />
odults. Poromount stuck it in ttie top brocket. Why???<br />
—^Weottier: Nice.—Carl W. Vcsctfi, Villa Theatre,<br />
going<br />
Played<br />
we retire<br />
Malta, Mont. Pop. 2,100.<br />
20TH CENTURY-FOX<br />
Comancheros, The ;20lh-Fox)—John Wayne, Stuorl<br />
Whitmon, Ina Balm. Extro good. We've been hoving<br />
lo stretch these out to five doys to compete with<br />
boskotboll at the local high school. But "Comancheros"<br />
wos worth stretching and the sound gave us<br />
many nice comments. Ployed Thurs. through Mon.<br />
Weother: Coolish.—
.'<br />
Opinions on Current Productions<br />
Symbol O denotes color; c CincmoScopc; V VistoVision; s Supcrscopc; »• Pono<br />
^£ATURE REVIEWS<br />
R Rcgolscopc; T Tcchnnomo For Uo<<br />
'P)<br />
r-ii)<br />
Swingin' Along p Ratio: Musical Dram.i<br />
T 2.35-1 (C O<br />
20th-Fox (204) 74 Minutes Rol. Mar. 62<br />
If ever a modest-budgeled effort contained a showman'o<br />
fervently anticipated "built-in" promotional factors, this<br />
Tommy Noonon-Pete Marshall costarring stint qualifies with<br />
promise, vigor and pronounced vitality. In addition to these<br />
two acknowledged funsters, the Jack Leewood production,<br />
handsomely filmed in CinemaScope and De Luxe Color,<br />
features three of American music's most acclaimed personalities,<br />
composer-pianist-vocalist Ray Charles, pianistrecording<br />
personality Roger Williams and -teenage singing<br />
idol Bobby Vee, all .spiritedly entering into the framework<br />
of an admittedly conventional screenplay by Jameson<br />
Brewer. The degree of enthusiasm imparted by the principals,<br />
significanlly, transcends the tried-and-true shooting<br />
scrip't format; what happens here is light, lithesome and very<br />
much in the mood and mold of young America's doncemindedness<br />
and the alert showman can provide a whopping<br />
amount of exploila.ion calculated to get the young and the<br />
young in heart audiences very much interested. Both<br />
Noonan and Marshall have been teamed in past 20th-Fox<br />
pre entations, but never before with the decided impact of<br />
jazzdom's greats going hand-in-hand with dramatic values.<br />
Charles Barton has directed with astuteness.<br />
Tommy Noonan, Pete Marshall, Barbara Eden, Connie<br />
Gilchrist, Carol Chnstensen, Ray Charles, Roger Williams.<br />
The Magic Sword<br />
F ^^^i<br />
^-'-^;^*^'"-<br />
United Artists (6214) 80 Minutes Rel. April '62<br />
Here is a tongue-in-cheek fairy tale which rises to heights<br />
of satirical splendor at times and sinks to ordinary contrived<br />
narrative at others. If designed for children, it is somewhat<br />
macabre; if for adults, it could gel sniggers. But all-in-all,<br />
it's a well-mounted, ingeniously created piece of merchandise<br />
that has excellent special effects. It is a fantasy which<br />
combines witchcraft, sorcery, romance and knighthood, all<br />
woven into a tale of adven.ure. a crusade to rescue a beautiful<br />
imprisoned princess from the clutches of a nefarious ^^<br />
I<br />
sorcerer. Basil Rathbone is the sole name of consequence, ij,<br />
although Estelle Winwood is known because of past stage<br />
roles. Anne Heim as the princess and Gary Lockwood as her<br />
rescuing lover make a good team, while Liam Sullivan is<br />
quite adequate as a traitorous knight. Highlights of the picture<br />
ore the effective special visual effects, created by Bert<br />
I. Gordon, who also wrote the story, produced and directed<br />
it. Some of such effects are people reduced to the size of<br />
little dolls, a fire-breathing dragon, mirrors that have television<br />
effects and numerous other gimmicks that keep the<br />
story going at a fast pace. The Eastman Color is good.<br />
Basil Rathbone, Estelle Winwood, Gary Lockwood, Anne<br />
Helm, Liam Sullivan, John Mauldin. Jacques Gallo.<br />
Samar<br />
F Ratio;<br />
1.85-1<br />
Action<br />
Drama<br />
Warner Bros. (164) 89 Minutes Rel. May '62<br />
George Montgomery, star of many action films, becomes<br />
a triple-threat man by producing and directing, in addition to<br />
starring in, this red-blooded action thriller made to order<br />
for moviegoers who like excitement and thrills in their film<br />
fare. With Montgomery and the rugged veteran Gilbert<br />
Roland for marquee value, this con top the bill in almost any<br />
situation. WB is teaming it with a routine programmer,<br />
"House of Women." Entirely photographed in the Philippines,<br />
with Technicolor enhancing the mountainous, rock-covered<br />
backgrounds over which hundreds of Filipino exiles are<br />
forced to climb, with many of them tumbling to their death,<br />
the picture often attains epic proportions. Montgomery even<br />
collaborated with Ferde Grofe jr. on the screenplay, based<br />
on the real-life Spanish Colonial oppression of the Philippines<br />
natives in 1870, and the plot is replete with gunplay, savagery<br />
and nail-biting suspense, with time out for several romantic<br />
scenes. Montgomery gives a convincing two-fisted portrayal<br />
and Roland is outstanding, as always, as the brave, compassionate<br />
leader of the exiles. Ziva Rodann, as a native<br />
and blonde Joan O'Brien contribute well-contrasted per-<br />
girl,<br />
formances. A Winchester-MAM production.<br />
George Montgomery, Gilbert Roland, Ziva Rodann, Nico<br />
Minardos, Joan O'Brien, Mario Barri. Danny Jurado.<br />
Counterieit Traitor F ris" °'o'<br />
Paramount (6113) 140 t^inutes Rel. April 62<br />
To condense Alexander Klein's exciting factual account o:<br />
Erick Erickson's hazardous experiences as an Allies spy,<br />
while posing as a Nazi conlormist, into 140 minutes oi film<br />
was a courageous effort, but William Perlberg and George<br />
Seaton have done it with gratifying results. "Counterfeit<br />
Traitor" is a tense and romantic storv of real life events that<br />
should mean money in the bank for exhibitors. V/illiam<br />
Holden and Lilli Palmer, as the Allies informers, are a good<br />
team and give excellent and convincing performances. The<br />
picture v/as shot on actual locations in Berlin Hamburg,<br />
Copenhagen and Stockholm, giving added authenticity to<br />
the production. Holden and Miss Palmer are the only players<br />
well known to American audiences, but they have been surrounded<br />
with a capable supporting cast, each a native of the<br />
country he or she represents in the re:;pective roles. Fine<br />
color by Technicolor is another plus to this gripping story of<br />
intrigue and espionage which is interspersed v/ith a tragic<br />
romance. The escape sequences in the latter part of the picture<br />
are as gripping as any ever seen in a so-called cloakand-dagger<br />
feature. Produced by Perlberg and directed by<br />
Seaton, the screenplay by Seaton was baced on Klein's book.<br />
A fine musical score was created by Alfred Mewman.<br />
William Holden, Lilli Palmer, Helo Gutschwager, Hugh<br />
Griffith, Erica Beer, Phil Brown, Ejner Federspiel.<br />
Don't Knock the Twist F l^°l ^^Z.<br />
Columbia (622) 87 Minutes Rel. April '62<br />
Although the Twist dance craze is repjortediy waning in<br />
many U.S. cities, it is still popular with the teenagers and is<br />
catching on in Europe and Japan, so this ioUow-up to Sam<br />
Katzman's "Twist Around the Clock" will make a sircng<br />
programmer generally with Chubby Checker, Mr. Twist himself,<br />
for marquee drcrw. Checker has developed into an<br />
ingratiating performer and, of course, he puts over such songs<br />
as "Twistin'," "La Paloma Twist" and the title tune in fine<br />
fashion. Best of the other specialty acts are Vic Dana, who<br />
warbles the plaintive "Little Altar Boy" and the Dovells,<br />
who siam out "Bristol Stomp." Gene Chandler's "Duke of<br />
Earl" is a ridiculous impression. There are 13 songs in all.<br />
The story by James B. Gordon is adequate as a frame for<br />
these specialties and gives the striking Mori Blanchord the<br />
opportunity to shine as a fashion designer whose jealousy<br />
almost wrecks a TV Twist show. Georgine Darcy, who<br />
twists with Stephen Preston, and the rugged Lang Jeffries,<br />
also take part in the film's romantic triangle. Two old-timers,<br />
the fluttery Nydia Westman and Frank Albertson, contribute<br />
good bits. Kotzmon knows the sure-fire formula for a film<br />
aimed at neighborhood houses and the drive-ins. A Four Leaf<br />
production directed by Oscar Rudolph.<br />
Chubby Checker, Gene Chandler, Vic Dana, Linda Scott,<br />
Lang Jeffries, Mari Blanchard, Georgine Darcy.<br />
The Man Who Shot Liberty Valance F Western<br />
Dram.t<br />
that despite a notable cast and one of our great directors,<br />
John Ford, it adds up to nothing more nor less than a superbly<br />
photographed satire on all the westerns ever made.<br />
If for that reason, and no other, it is not to be misled. An<br />
adult audience in a packed public theatre, where it was first<br />
screened for the press, laughed, groaned and commented so<br />
audibly and derisively that a well-disposed reviewer could<br />
only be embarrassed for its makers. It would appear unnecessary<br />
to remind producers that people see so many we t-<br />
erns of every type on TV nowadays that they know all the<br />
answers. But, if a reminder is needed, this picture will serve<br />
very well. Viewpoint of this reviewer is neither critical nor<br />
categorical but strictly: how many tickets will it sell? This<br />
one should sell a lot of tickets—to people who like to laugh.<br />
The abundance of unnecessary violence will probably cause<br />
PTA and related organizations from coast to coast to scream<br />
with pain. Edmond O'Brien, as a drunken newspaper publisher,<br />
pulls the picture out from under his costors with a<br />
performance of Shakespearean magnitude.<br />
James Stewart, John Wayne, Vera Miles, Lee Marvin,<br />
Edmond O'Brien, Andy Devine, Ken Murray.<br />
The reviews on these pages may be filed for future<br />
loose-leaf binder; (2) Individually, by company. In<br />
GUIDE three-ring, pocket-siie binder. The latter,<br />
may be obtained from Associated Publications,<br />
of the following (1) n ony standord three-ring<br />
- _ - -. -. ,-, ... the BOXOFFICE PICTURE<br />
including a year's supply of booking and daily business record sheets,<br />
825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid.<br />
2622 BOXOFFICE BookinGuide April Hi, litfij<br />
2621
. . The<br />
. . Everything<br />
FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs<br />
THE STORY: "Counterfeit Traitor" (Para.)<br />
As Erickson, an American-born Swedish oil importer,<br />
Holden is recruited by the Allies to serve as a spy during<br />
"'<br />
World War II. His free access to Germany makes him a per- ,<br />
feci agent. He pretends to become a Nazi sympathizer, there- ocol<br />
by arousing the anger ol his family and friends. In Germany,<br />
Holden meets Lilli Palmer, a German girl who wonts to free<br />
her country of the Nazi regime. Working together, they fall<br />
in love during their underground operations. When Lilli is<br />
exposed and imprisoned, Holden has the horrifying experience<br />
of watching her executed. He continues his work for the<br />
Allies until he, loo, is exposed by a Nazi youth and then<br />
comes the ordeal of escaping from Germany to Sweden,<br />
which he accomplishes with the aid of underground operatives<br />
in Germany and Denmark. His work done, he feels that<br />
his efforts have helped to shorten the war.<br />
EXPLOmPS:<br />
Arrange book tieups with book stores. Hold sp>ecial screening<br />
for newspaper correspondents who covered the last war.<br />
Describe a "spy" who will be sent out to roam the streets and<br />
offer a prize to the person who identifies him.<br />
CATCHLINES:<br />
So That a Million Men Might Follow, One Man Opened the<br />
Way . True Story of the Mo:;f Exciting Spy Adventure<br />
of World War II . . . The Story<br />
Woman Spy Who Fell in Love .<br />
o) a Secret Agent and a<br />
Was Counter-<br />
!-vi: Except Their Love
• iWANTED:<br />
I<br />
xellent<br />
I<br />
three.<br />
j<br />
1<br />
REPRESENTATIVE<br />
'<br />
. . NOW<br />
, . tree<br />
. . sends<br />
J<br />
UTES: 20/ per word, minimum $2.00, cash with copy. Four conaocutlvo insertions for prico<br />
CLOSING DATE: Monday noon preceding publication date. Send copy and<br />
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •<br />
HELP WANTED<br />
WANTED. II you can<br />
11 advertising, we have the deal. Out-<br />
[>or advertising in conjunction with Theirs<br />
Frame Service. Protected territory.<br />
1 opportunity to build lor the luture. For<br />
(tails contact: Romor-Vide Co., Chetek,<br />
lisconsin<br />
'Experienced drive-in theatre nianagen<br />
anted . . . Call BE 3-4060, Chicago.<br />
Drive-in manager. experienced and<br />
mdable, midwest town ol 22,000. Comete<br />
knowledge; buying, booking, opering.<br />
Year round job. State experience,<br />
ilerence and salary. Boxollice 9458.<br />
Manager lor leading independent drive-<br />
1. Located in ideal size Deep South City.<br />
community lor iamily man. Prest\d<br />
employes know ol opening. Boxollice<br />
POSITIONS WANTED<br />
District Manager presently employed<br />
'oking lor better opportunity. Age 40,<br />
Imily. Boxollice 9452.<br />
Projectionist available May 15, will go<br />
lywhere. Can manage small theatre,<br />
iipitol Theatre, Morrison, Illinois.<br />
[Manager: Immediate assignment, top<br />
'tch experience. Boxollice 9461.<br />
, Manager: 23 years successlul experience<br />
il phases theatre work including advering,<br />
exploitation, concessions. Write<br />
'ixolfice 9464.<br />
INTERMISSION TAPES<br />
WEEKLY TAPE SEBVICE: Intermission<br />
pes that sparkle . . . guaranteed to<br />
11 . . . customized .<br />
sample<br />
Dmmercial Sound Service, P. O. Box 5.<br />
illphur Springs, Texas.<br />
BUSINESS STIMULATORS<br />
Bingo more actioni $4,50 M cards. Other<br />
ivailable, on, oil screen. Novelty<br />
Co., 106 Rogers Ave., Brooklyn,<br />
[Build ,ouim attendance<br />
aiienconce with real Hawaiian<br />
chids. Few cents each. Write Flowers of<br />
Bmgo Cards. Die cut I, 75-500 combinans.<br />
1, 100-200 combinations. Can be<br />
ed for KENO, $4.50 per M. Premium<br />
|Oducts, 339 West 44th St., New York<br />
(Exploitation and Burlesk leotures crvail-<br />
>le. Write Mack Enterprises, Centralia,<br />
'LET OS PROMOTE YOUR PICTURES<br />
i.ITH PICTURES. Personalized heralds<br />
^ndow cards and calendars. Advertise<br />
ore than one picture at a time. 500 herds<br />
$1.75, 15 window cards $1.95 ad<br />
I3t 35c. Write for samples. Buy direct,<br />
"'pieman- Fepco Theatre Advertisers,<br />
I'X 795, Omaha, Nebraska.<br />
LOCATION FUMING—35MM<br />
|Action . . . Camera . . . Roll 'em . . .<br />
|inco produces professional merchants<br />
.reen ads<br />
.<br />
. crews<br />
lilm in Motion on the spot screen ads,<br />
i'jUj^'''"^^^' sports, news items in<br />
DLOR with SOUND ANYWHERE! Fast<br />
I'livery, satisfaction guaranteed. Box 1595,<br />
olumbia. South Carohna<br />
MISCELLANEOUS<br />
Free Sample. QUIKWAY dry concenjite<br />
lor lountain, Sno-Cone flavors, slush,<br />
V oc°'' J>ackage makes 1 gallon for<br />
^- ^"-"^'^ ""'" °"'^<br />
Ia'y STOUP CO O. Box 4773, Balti-<br />
|!re II, Marylar<br />
|Wanled to buy: Old Film Daily yeariOks,<br />
stills, posters, pressbooks, misc.<br />
,)vie material. Memory Shop, Box 365<br />
'oper Station, N.Y.C. OR. 3-2404<br />
Film Daily Yearbooks for 1940<br />
Id 42. Woodrow Gabbard, 625 S. Clairmt,<br />
Springfield, Ohio.<br />
OXOFFICE April 16, 1962<br />
GENERAL EQUIPMENT—NEW<br />
WEATHERPROOF MASONITE BLACK OH<br />
RED MciiqufL- UtlLTs, lit all signs. 4"-<br />
40c; 8"-60c, 10"-75c; 12"-$1 00, 14"-$1.50;<br />
16'--$1.75; 17"-$2,00; 24"-$3.00 (10% discount<br />
100 letters or over $60.00 Ust).<br />
S.O.S., 502 W. 52nd, New York 19.<br />
REPLACE YOUR TIRED, OIL-SOAKED,<br />
SCRATCHED, CRACKED Lenses with<br />
brand nfw variable Superscope anamorphics—<br />
1/4 original cost. Limited quantity,<br />
pair, $195. S.O.S., 602 W. 52nd, New York<br />
19.<br />
GENERAL EQUIPMENT—USED<br />
CLOSED U. S. ARMY THEATRE BOOTH<br />
EQUIPMENTS — projection and sound,<br />
Irom $S95. S.O.S., 602 W. 52nd, New York<br />
19.<br />
BEST BUYSI Impericfl 65/130 generator,<br />
reconditioned, complete, $425.00; E7<br />
mechanisms, beauiilul, $375.00 pr.; Vidoscope<br />
onomorphlcs, $235 pr.; Simplex X-L<br />
E8 sound- system, complete, only $795;<br />
thousand other bargains. Star Cinema<br />
Supply, 621 West 55th Street, New York<br />
19.<br />
Complete booth . . . you dismantle.<br />
CinemaScope lens, Ashcralt lamps, Brenkert<br />
projectors. Western Electric sound,<br />
new generator, many extras. $1,000 takes<br />
all. Contack Suick Real Estate, Antigo,<br />
Wisconsin. Also drink machine and National<br />
cash register.<br />
For Sale: Bell & Howell 35mm camera,<br />
Uke new. Belmar Drive-In Theatre, R.R. 2,<br />
Belvidere, Illinois.<br />
com-<br />
IGnun Ampro Arc sound projectors<br />
plete, $625 each. Boxollice 9467.<br />
Complete booth equipment in excellent<br />
condihon. All new in 1953 with the exception<br />
of the heads which were completely<br />
overhauled in 1953. Best offer takes<br />
all. Boxollice 9462.<br />
EQUIPMENT WANTED<br />
Used projection equipment. Will remove<br />
myself 300 miles Irom N.Y.C. George Sarti.<br />
183 Scharer Avenue, Northvale, N. J.<br />
TOP PRICES PAID: For all types projectors,<br />
lamphouses, lenses, etc. What<br />
have you? Star Cinema Supply, 621 West<br />
55th Street, New York 19.<br />
Wanted: Complete booth equipment,<br />
high intensity dual sound. 400 seats, good<br />
shape. No junk. Paul Paquin, 56 St. John<br />
Street, East Angus, Quebec, Canada.<br />
WANTED: Theatre booth equipment.<br />
Frank Rogers, 1122 Winton Avenue, Speedway<br />
24, Indiana.<br />
Wanted: One used Manley Popcorn Machine.<br />
Broadway Theatre, East Chicago,<br />
Indiana.<br />
DRIVE-IN THEATRE EQUIPMENT<br />
ARVm ELECTHIC-IN-CAR HEATERS.<br />
Brand new, 8 per ctn. Model T-90-1, 220<br />
volt, 500 watts, 10 It. cord. Price, $9.75<br />
each. Ontario Equipment Co., Toledo 1,<br />
Ohio,<br />
Complete equipment for small drive-in.<br />
Mr. Keller, P.O. Box 631, State College, Pa.<br />
Your drive-in theatre speaker cones can<br />
be completely rebuilt with new, weatherproofed<br />
parts. Write for details or send<br />
us a bad cone for free service. Western<br />
Electronics Co., 3311 Houston Avenue,<br />
Houston 9, Texas.<br />
DHIVE-IN THEATRE CONSTRUCTION<br />
75 Theatres Since 1951. Planning, design<br />
and construction. Turn-Key or part. Timber,<br />
screen tower, perfectionist. Certified<br />
Engineer certificate furnished, enabling<br />
low rate insurance. Oscar May Outdoor<br />
Display, 518 Tiemey Rd., Fort Worth,<br />
Texas.<br />
THEATRE TICKETS<br />
Prompt Service. Sf L-cial printed roll tickets.<br />
100,000, $37.95; 10,000, 12.75; 2,000.<br />
$5-95. Each change in admission price, including<br />
change in color, $4.25 extra. Double<br />
numbering extra. F.O.B. Kansas City,<br />
Mo. Cash with order. Kansas City Ticket<br />
Co., Depl. 11, 109 W. 18th Street, Kansas<br />
City B, Mo.<br />
CKflfilOG HOUSE<br />
THEATRES FOR 3ALE<br />
West Cooft theatres for sale. Write lor<br />
list. Thoaiio Lxchango Company 260<br />
Kearney Street, Son Francisco 8, California.<br />
FOR SALE: 290-car drive-in and 260-Beat<br />
indoor theatre in Nebraska county seat<br />
town of 3,000. Fully equipped. Reasonable<br />
down payment to right party. Boxoffice<br />
9407.<br />
For Sale: "Rig Theatre," PremonI, Texas.<br />
(South Texas between Alice and Fallurrias).<br />
Now operating and in excellent<br />
condition. Original cost over $90,000. Will<br />
sell whole building and all equipment tor<br />
$25,000. Includes ground lloor olfice or<br />
store (street front), and upstairs apartment,<br />
all air-conditionod. Write Dr. R. N.<br />
Smith jr., 513 Lake Drive, Harlingen,<br />
400-car, CinemaScope, large screen<br />
Located in Southeastern Ohio. No<br />
drive-in.<br />
competition. All equipment modem, in<br />
mint condition. Owners retiring. Boxollice<br />
9448.<br />
Western Kentucky, 500-car, only drivein<br />
within 30 miles. CinemaScope, modern.<br />
Population 30,000 area. $45,000, with hall<br />
cash or $40,000, all cash. Bod Health.<br />
Boxolhce 9450.<br />
270-seat theatre lor sale, Wichita, Kansas.<br />
Theatre in operation. Owner has<br />
other interests. Reasonable. Boxoffice 9459.<br />
For Sole: Modern theatre, parkirig lot,<br />
concession. Accept property, farm. Terms.<br />
Sell building reasonable. Van Noy Theatre,<br />
Middletown, Indiana.<br />
Bargain: 220-seat indoor theatre, now in<br />
operation, Lorena, Texas, ten miles south<br />
of Waco, Complete with building and<br />
extra building now rented. Whole works<br />
$9,500. Walter J. Pearce, 3224 Trice, Waco,<br />
Texas, owner.<br />
For Sale: Drive-in theatre in southern<br />
Idaho, nearest competition 25 miles, population<br />
of area 16,000. Ill health ol owner.<br />
Write Manwaring-Brower Real Estate Co.,<br />
91 No. Broadway, Blackfoot, Idaho.<br />
De luxe drive-in
!<br />
1<br />
'<br />
SWEET TALK<br />
ABOUT<br />
ii<br />
>»<br />
SWEET BIRD<br />
*** * "Excellent ! An<br />
Exciting Experience<br />
Seldom do we see a pictui'e that can boast of<br />
so many electrifying performances, six gems<br />
of characterization, none outshining the<br />
others so much as to dim the general perfection!<br />
Geraldine Page is a great artist!"<br />
-N.Y. DAILY NEWS<br />
"Excellent script, sensitive direction and rare<br />
characterizations. There are Academy (next<br />
time) nominations here."<br />
-CLEVELAND PLAIN DEALER<br />
"Bristles with all the Williams dynamic power!<br />
This may have the widest audience of any of<br />
his long and unbroken string of movie hits."<br />
-N.Y. WORLD-TELEGRAM<br />
"Expertly handled drama! Top notch performances.<br />
Geraldine Page lights up the<br />
screen!"<br />
-Saturday review<br />
"While the camera is on Miss Page, you ai'e<br />
seeing one of the most acute and unnerving<br />
performances put on film in a long, long time!"<br />
-N.Y. HERALD TRIBUNE<br />
. . Full of rich<br />
"Forceful . . . Powerful .<br />
performances!"<br />
-newsweek<br />
'"Sweet Bird' soars to greatness. Stars likely<br />
'Oscar' contenders again."<br />
-FORT WORTH STAR TELEGRAM<br />
SWEET BIZ<br />
FOR<br />
ti<br />
SWEET BIRDfi<br />
"SWEET<br />
Metro- Goldwyn- Mayer's<br />
making Box-<br />
BIRD OF YOUTH" is<br />
Office News for exhibitors as it starts its<br />
Blockbuster release across the nation.<br />
|<br />
NEW YORK {Dual Opening) Capitol business<br />
is the best of any M-G-M attraction since<br />
"Butterfield 8." Sutton sets opening day rec-|<br />
ord and is continuing its exceptional business!<br />
DALLAS (Majestic) opening tops such outstanding<br />
grossers as "Please Don't Eat The<br />
Daisies," "Where the Boys Are" and "Some]<br />
Came Running"!<br />
MIAMI (Carib) Opening week tops Easter<br />
Week business of "Gone With The Wind"!<br />
WASHINGTON, D. C. (Capitol) and<br />
ST. LOUIS (State) Opening weeks top "Where<br />
The Boys Are" New Year's business!<br />
BUFFALO (Buffalo) tops "Where The Boys<br />
Are" and "Some Came Running"!<br />
DETROIT (Mercury) tops "Boys" business!<br />
BALTIMORE, (Hippodrome) ATLANTA<br />
(Grand) and SAN ANTONIO (Aztec) top<br />
"Daisies" grosses!<br />
. . . and "Sweef Bird" is just<br />
starting to soar! BOOK IT NOW!<br />
Metro -Goldwyn -Mayer presents<br />
PAUL NEWMAN<br />
GERALDINE PAGE<br />
SHIRLEY KNIGHT- ED BEGLEY- RIPTORN<br />
RICHARD BROOKS<br />
r ol -ELMER GANTRY-<br />
PANDRO S. BERMAN<br />
>CINEMASCOPl|<br />
^n^METROCOUOll<br />
E] Provocative<br />
BUTTERFIELD B' rrt EntertamrrH