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APRIL 16, 1962 

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"West Side Story" wos chosen as the best picture ot 1961 by the Academy of Motion 

Picture Arts and Sciences at the Oscor Night festivities lost Monday (9). A scene from 

the picture is shown above. Maximilian Schell, at left, was voted the best actor for his role 

in "Judgment at Nuremberg," while Sophia Loren, right, was selected as best actress for 

her portrayal in "Two Women " George Chakiris, who was named best supporting octor, and 

Rita Moreno, best supporting actress, are shown in the center photo . 

on page 4. 

Showmanship Campaign 

MOTHRA" 

Co/umtio 

-See Showmandiser Section 

NATIONAL EXECUTIVE EDITION 

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after is another example of its great interest 

to the mass public. 

On the whole, the program this year was wellpaced 

and. despite those wh(j criticize the commercials, 

they were less intru>ive than in the 

past, with the exception of those for a brand ol 

tooth paste. The rest of it was in kcejjing with 

the aura of glamour generally attached to motion 

picture people and an aildefl fillip for the 

UDinen viewers. 

It has been brought up Ipcfure, liut we would 

like to reiterate that there should be more of 

the industry doing a good commercial for itself. 

True, much is implicit in mere mention of motion 

pictures that were nominated and, of course, 

for those that emerged as winners in one or 

another facet. But what seemed to be greatly 

amiss was the lack of some expression on behalf 

of the nation's motion picture theatres. Just a 

closing reminder that the pictures whose titles 

were mentioned would be showing at "your 

favorite theatre" is not enough. 

Another suggestion that has been made from 

time to time concerns inclusion of so many 

technical awards. Without doubt, they are 

merited, but recognition for the accomplishments 

by technicians and others that mav come 

under that category are of comparativelv little 

interest to the general public. Cognizance of 

this fact was demonstrated by having .*ome of 

the Oscar presentations made off-camera while 

the commercials were on the air. H, in some 

way, this could be extended, the air time might 

1)(> held to an hour or 90 minutes at most, 

instead of over two hours, which, in the East, 

has been carrying the program well bevond midnight, 

causing many not to tune in. and others 

to tune out before it is over. 

If this is feasible, it might, as one exhibitor 

wrote to us a week before the event and, as others 

have done in other years, make possible tlie 

filming or taping of the "main event" and making 

it available for showing all over the world. 

Such a film would have interest for people who 

do not watch television (and they are legion) 

and it could make a good attraction for theatre 

showing, in this country as well as abroad. 

Be that, as it may, we think the Oscar showhas 

a great value to the industry. 

It engenders an 

inestimable amount of talk about and interest 

in motion pictures generally and, particularlv. in 

those pictures tliat spawn a winner for whatever 

merit cited. Again, we say, congratulations to 

all who had a |>art in the Oscar event this year! 

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WEST SIDE STORY' BEST FILM; 

SCHELL. LOREN WIN OSCARS 

United Artists Surpasses 

Own Record, Winning 

Total of 15 Awards 

SANTA MONICA—United Artists took 

another giant step forward by virtually 

sweeping the board in capturing 15 of the 

cherished Little Gold Giants at the 34th 

Annual Academy Awards Presentations. 

Oscar, who gave UA his not always predictable 

blessings with 12 of his stalwart 

little images in 1961. topped his last year's 

performance for UA with a majority sanction 

of Academy members. 

The distinction this year was that, while 

six UA films shared honors in 1961. "The 

Apartment" leading the way by garnering 

six of the awards, the UA-Mirisch Co.'s 

"West Side Story" gathered 11 awards all 

unto itself. 

Quoting Walter Mlrisch after the 

awards: "It's a wonderful night for all of 

us associated with the picture." 

Audience applause from the 6,000 packed 

into the Santa Monica Civic Auditorium 

and several thousand occupying stands and 

sidewalks outside was unusually strong for 

Maximilian Schell and Sophia Loren, as 

best actor and actress, "West Side Story" 

for best picture, George Chakiris and. notably 

Rita Moreno, as best in supporting 

roles. 

There were few upsets in prior predictions. 

Prognosticators were almost unanimously 

solid in picking most of the principal 

winners. Toss-ups were in the best supporting 

and costume designing categories, 

odds leaning toward Judy Garland for a 

largely sentimental vote and toward an assortment 

of co.stume designers, with Piero 

Gherardi and Irene Sharaff taking the individual 

trophies in those categories for 

WSS. though Miss Sharaff was nominated 

also for "Flower Drum Song." 

Presentation of the Irving Thalberg 

Award to Stanley Kramer was exceptionally 

popular, with Kramer having to take 

extra bows before the prolonged applause 

would permit him to speak, and George 

Seatons speech in accepting the Jean Hersholt 

Humanitarian Award wa.s one of the 

ACADEMY I AWARDS '61 

Best Picture: "West Side Story," Mirisch Pictures, 

Inc., and B&P Enterprises, Inc. United Artists; Robert 

Wise, producer. 

Best actor: Moximilian Schell in "Judgment ot 

Nurefnberg," Stonley Kromer, United Artists. 

Best Actress: Sophie Loren in "Two Women," 

Chompion-Les Films Morceou-CocirK»r and Societe 

Generole De Cirtemotogrophie Prod., Embassy Pictures. 

Best supporting actor: George Cbokiris in "West 

Side Story," Mirisch Pictures orxJ B&P Enterprises, 

United Artists, 

Best supporting actress: Rita Moreno in "West Side 

Story," Mirisch Pictures and B&P Enterprises, United 

Artists. 

Best Director: Robert Wise ond Jerome Robbins for 

"West Side Story," Mirisch Pictures ond B&P Enterprises. 

United Artists. 

Best screenplay based on material from another 

medium: "Judgment at Nuremberg," Abby Mann. 

Stanley Kramer Production, United Artists. 

Best screenplay, written directly for screen: "Splendor 

in the Gross," Williom Inge, NBI Production, 

Warner Bros. 

Best cinematography, black and white picture: 

"The Hustler," Gene Shutton, Robert Rossen Production, 

20th Century-Fox. 

Best cinemotogrophy, color picture: "West Side 

Story," Daniel L. Fopp. Mirisch Pictures and B&P 

Enterprises. United Artists. 

Best art direction, black and white picture: "The 

Hustler," Harry Horner; Set decoration. Gene Collohan. 

Robert Rossen Production, 20th Century-Fox. 

Best ort direction, color picture: West Side Story," 

Boris Leven; Set decoration, Victor Gongelin. Mirisch 

Pictures and B&P Enterprises, United Artists. 

Best costume design, black and white picture: "La 

Dolce Vita," Piero Gherardi. Rioma Fihm Production, 

Astor Pictures (Itolian). 

Best costume design, color picture: "West Side 

Story," Irene Sharaff. Mirisch Pictures and B&P 

Enterprises, United Artists. 

Best Film editing: "West Side Story," Thomos 

Stanford. Mirisch Pictures and B&P Enterprises, United 

Artists. 

Best scoring, musical picture: "West Side Story," 

Saul Chaplin, Johnny Green, Sid Ramin and Irwin 

Kostol. Mirisch Pictures ond B&P Enterprises, United 

Artists. 

Best scoring, comedy or dramatic picture: "Breokfost 

at Tiffany's" Henry Mancini. Jurow-Shepherd 

Production, Paramount. 

Best song: "Moon River," from "Breokfost at Tiffany's" 

music by Henry Mancini, lyrics by Johrvny 

Mercer. Jurow-Shepherd Production, Paromour^t. 

Best sound: "West Side Story," Todd-AO sound 

department; Fred Hynes, sound director; orxJ Somuel 

Goldwyn studio sound deportment; Gordon E. Sowyer, 

sound director. 

Best special effects: "The Gur>s of Navorone," Bill 

Warrington, visual effects; John Cox, oudible effects. 

Carl Foreman Production, Columbia. 

Best 

(Sky 

documentary 

Above and 

feature: 

Mud 

"Le Ciel 

Beneath), 

et la 

Ardennes 

Boue," 

Films 

ond Michael Arthur Film Productions, Ronk Film 

Oistnbotors (French); Arthur Cohn and Rene Lafuite, 

producers. 

Best documentary short: "Project Hope," Mac- 

Monus, John & Adorns, Inc., ExCell-0 Corp.; Fronk P. 

Bibos, producer. 

Best foreign language film: "Through a Glass 

Darkly," A. B. Svensk Filmindustri (Sweden). 

William L. Hendricks, director of public relations 

for Warners, for "his outstanding potriotic service 

in the conception, writing ond production of the 

Morine Corps film 'A Force in Readiness' which has 

brought so much honor to the Acodemy and the 

motion picture industry." 

TECHNICAL AND SCIENTIFIC AWARDS 

Class I (None) 

Class 

Sylvofiia Electric Products, for development of a 

hand-held high-power photogrophic lighting unit 

known OS the Sun Gun Professional. 

Jomes Dale, S. Wilson, H. E. Rice, John Rude, 

Laurie Atkin, Wodsworth E. Pohl, H. Peasgood and 

Technicolor, for o Process of Automatic Selective 

Printing. 

Twentieth-Fox Research Department, under the 

direction of E. I. Sponoble and Herbert E. Bragg, ond 

DeLuxe Laboratories, with the assistance of F. D. 

Leslie, R. D. Whitmore, A. A. Alden, Endel Pool and 

James B. Gordon, for a system of decompressing and 

recomposing CinemaScope pictures for conventional 

aspect ratios. 

Class 

Electronics Systems, for on Automatic Light Changing 

System for motion picture printers. 

Wodsworth E. Pohl and Technicolor Corp., for on 

Integroted Sound and Picture Transfer Process. 

II 

III 

Stanley Kramer 

George Seaton 

best of the evening, with Bob Hoix; cracking 

afterward: "I wish somebody had 

written me a speech like that when I received 

mine!" 

While there are mixed reports on the 

attitudes of television viewers toward the 

program, probably due in part to inter- 

ruption by commercials, and the returns 

on the size of the TV audience are not yet 

in as this is written, the consensus of press 

occupying down front seats in the auditorium 

was that it was the best in several 

years. Viewed entirely from within the 

auditorium, it got off to a slow start because 

of necessary amenities and traditional 

but unnecessary, some thought, orchestral 

reprise of Academy Award-winning 

hits. But. thereafter, it was extremely 

well-paced, dressed, mounted and produced 

by Arthur Freed and his staff. The writing, 

handled by Hal Kantcr and some of 

the best scripters in the business, was compact. 

aproi>os. tailored to speakers who did 

not come prepared with their own material, 

and not only light but frequently funny. 

Bob Hope was considered in top form with 

some of the best material he has presented 

in recent appearances. 

The momentary intrusion of a gatecrasher 

who walked on stage waving a 

pseudo-Oscar and announcing that it was 

for Hope, while rudely placing it on the 

lectern as Hope stood off toward the wings, 

then vanishing back into the audience 

mystified all present, who could not figure 

whether it was a planned part of the entertainment 

or some kind of practical 

joke. Hope, in mike, after the incident: 

"We don't need Price-Waterhouse. What 

we need here is a doorman." 

The "live" audience was spared the 

commercials, which may have contributed 

to the general enjoyment, and there were 

' 

few "stage waits the commercials 

were being seen on the network. Freed and 

his associates having foreseen to that and 

filled the intervals with presentation of 

scientific awards which would not have 

been of interest to the general public. 

BOXOFFICE April 16. 1962

HONOR TO SPYROS SKOURAS 

AT 20TH ANNIVERSARY DINNER 

Around 1,000 Leaders From 

Industry, Government 

Are in Attendance 

NEW YORK—In a Rlitteiing tribute, almost 

1.000 persons saluted Spyros P. 

Skoura^s Thursday evening (12> on the occasion 

of his 20 years as president of 20th 

Century-Pox. The event, sponsored jointly 

by Allied States Ass'n of Motion Picture 

Exhibitors and Theatre Owners of America, 

was held in tlie grand ballroom of the Hotel 

Waldorf-Astoria, with Marshall Fine. Allied 

president, and John Stembler, president of 

TOA. serving as co-toastmasters. 

A resolution, citing Skouras for his accomplishments 

and contributions to the industry, 

was presented by Fine. Stembler 

presented to Skouras a silver inscribed tray. 

Then, Pine and Stembler gave Skouras a 

check, representing the net proceeds from 

the banquet, which will be given to the Will 

Rogers Memorial Hospital at Saranac Lake, 

N.Y. 

Skouras responded with an address of 

appreciation. 

Following the national anthem. Archbishop 

lakovos gave the invocation. Dinner 

music consisted of selections from 20th 

Century-Fox productions. Fine introduced 

Monsignor Thomas Little, who offered a 

prayer, and the Allied president then gave 

the official welcome and introduced 

Stembler who carried on as toastmaster for 

the program. 

A "This Is Your Life" film was presented. 

Terry Saunders sang selections from "The 

King and I" and Juanita Hall sang "Bali 

Hai" from "South Pacific' ' 

The entertainment, coordinated by Morton 

Sunshine, included such personalities 

as Groucho Marx, Alan King, Juanita Hall, 

Terry Sauiiders and the Radio City Music 

Hall Choras. 

MANY FIELDS REPRESENTED 

The dais consisted of leaders in government, 

exhibition, television, distribution, 

and entertainment. Seated at the head 

tables were, in addition to Skouras; 

Dimitrios Bitsios, Greek Ambassador to 

the United Nations: Basil Vitsaxis, Greek 

Consul General in New York City: Judge 

Samuel Rosenman. board chairman of 

20th-Fox: Barney Balaban. president of 

Paramount: John Stembler. TOA president: 

Marshall Fine. Allied president; Peter 

Levathes, head of 20th -Fox production; 

Joseph R. Vogel. president of MGM: 

Harry Mandel, president of RKO Theatres: 

Irving Levin, executive vice-president of 

National General Corp.; Leonard Goldenson, 

president of American Broadcasting- 

Paramount Theatres: Harry Brandt, president 

of Brandt Theatres: Irving DoUinger, 

Allied coordinator: S. H. Fabian, president 

of Stanley Warner: George G. Kerasotes, 

TOA: Meyer Levanthal. Allied: Arthur H. 

Lockwood. TOA: 

Milton London, Allied: Ben Marcus, 

Allied: Albert Pickus. TOA: Samuel Pinanski, 

TOA; Walter Reade jr., TOA: George 

Stern, Allied: Mitchell Wolfson, TOA: Abe 

BOXOFFICE April 16, 1962 

SPYROS P. SKOURAS 

Schneider, president of Columbia Pictui-es: 

Richard Walsh, president of lATSE; 

Emanuel Frisch. chairman of American 

Congress of Exhibitors: Joseph Levine, 

president of Embassy Pictures; Sidney 

Markley, president of A.C.E. Films: Russell 

Downing, president of Radio City Music 

Hall; Herman Robbins, board chairman of 

National Screen Service; William German, 

president of W. J. Gennan, Inc.: A. H. 

Blank, retired head of Tri-States Theatres, 

Ues Momes: 

William C. Michel, executive vice-president 

of 20th -Pox: Murray Silverstone, 

president of 20th-Pox International: Glenn 

Norris, general sales manager of 20th -Fox; 

Joseph Moskowitz, vice-president of 20th- 

Fox; Charles Einfeld, vice-pre.sident of 

20th-Fox: Donald Henderson, secretarytreasurer 

of 20th-Fox: Alan Freedman, 

president of De Luxe Laboratories: Edmund 

Reek, vice-president and general 

manager of Movietone News: Otto Koegel, 

20th-Fox general counsel; Juanita Hall: 

Ina Balin; Pamela Tiffin; Terry Saunders: 

E. D. Martin, TOA; Thelma Ritter and Mr. 

Ritter: Rabbi Moshay Mann. Actors' 

Temple: Right Rev. Msgr. Thomas Little; 

Archbishop lakovos: Lauri Peters: Jack 

Clark. Allied: Jay Emanuel, publisher 

Motion Picture Exhibitors: Don Mersereau, 

associate publisher, Boxoffice; Martin 

Quigley jr.. editor. Motion Picture Herald; 

Abel Green, editor. Variety: Morton Sunshine, 

editor. Independent Film Journal; 

Mo Wax, publisher. Film Bulletin: 

Rita Gam: Julie Newmar: Jack Armstrong. 

Allied: Wilbur Snaper. Allied: Sen. 

Jacob Javitz: Bette Davis: Alden Smith, 

Allied: Sidney Cohen. Allied: Milton Rackmil, 

president of Universal Pictures: 

Laurence Tisch. president of Loew's Theatres: 

Leslie Schwartz. Metropolitan Picture 

Theatres Ass'n; Nicolas ReLsini. president 

of Cinerama; Groucho Marx: Benjamin 

Berger, Allied; Sol Hurok, impresai-io; 

Tina Louise and Ernest Stellings. TOA. 

The benediction was rendered by Rabbi 

Mann. 

High Tribute From Exhibition 

Following is the resolution presented to Spyros Skouras Thursday night by 

Marshall Fine, president of Allied States Ass'n, on behalf of Allied and Theatre 

Owners of America: 

"A giant among showmen, a Goliath among leaders, and a Samaritan among 

legions of friends, you, SPYROS P. SKOURAS, are many fine things to many 

people. 

"You are a courageous and dynamic executive, who during the 20 years of youi- 

Presidency, made Twentieth Century-Fox a film producer and a film distributor of 

worldwide importazice and respect. 

"You are an aggiessive. determined, and practical scientist who has brought 

new spectacular dimensions to our physical screens, and new glamour to our world 

of entertainment. 

"You are a somxe of inspiration that goes beyond the arena of your own 

Company. You have caused exhibitors to be more united, and our industry's public 

service to be more meaningful. 

"You are the champion of good causes, and your boundless energies have reaped 

harvests of benefits for countless charities, diives, our government, and the welfare 

of your native Greece and your church. 

"You are the Horatio Alger of the Twentieth Centui-y. typifying all that is 

traditional in the American success story. 

"Thus it is with the sincerest respect, and with warmest admiration that all of 

Exhibition takes this opportunity to salute you. our friend, and to express, in this 

smaU measure, om- heartfelt affection. May your active years with us number many 

more decades, and many more annivei-saries." 

THE ALLIED STATES ASSOCIATION 

OF MOTION PICTURE EXHIBITORS 

THE THEATRE OWNERS OF AMERICA

Skouras' Horatio Alger Career 

From Busboy to High Rank in Industry 

Is Story of 20th Century-Fox Head 

By AL STEEN 

NEW YORK—As Spyros Skouras looked 

over the sea of approximately 1.000 faces in 

the grand ballroom of the Hotel Waldorf 

Astoria Thursday evening, it is quite possible 

that he recalled a siunmer day in 1910 

when he landed in New York from his 

native Greece and headed for St. Louis, a 

completely unknown boy in a strange land. 

Seated on the dais at the testimonial banquet 

which was celebrating his 20th year 

as president of 20th Century -Fox. Skouras 

was far from being a nobody. He was being 

hailed by dignitaries in almost every walk 

of life, but particularly by those in the industry 

to which he had attached himself 

when both he and pictures were in the 

adole.scent stage. 

Skouras' Horatio Alger career has been 

printed from time to time, but the so-called 

rags-to-riches stories always find a warm 

spot in people's hearts. And his merits 

repeating. 

Not many folks have heard of the Greek 

town of Skourohorion but that is where 

the 20th-Fox president was born on March 

28. 1893. Skouras sidestepped an opportunity 

to study in a monastery in order to 

join his older brother. Charles, who had 

emigrated to the United States a few years 

before. And so at the age of 17. Spyros began 

the first of countless trans-Atlantic 

crossings. He got himself a job as a busboy 

in the Planters Hotel in St. Louis but he 

was quite .sui-e that he didn't want to make 

tray-carrying a career. Four years later. 

he. Charles and George, who. meanwhile. 

had come over from Greece, pooled their 

savings and bought a controlling interest 

in the Olympia Theatre in St. Louis, a 

1.200-seat theatre. Shortly thereafter, they 

bought an interest in the Lafayette Theatre 

and by the end of 1914 had acquired 

the Pageant Theatre. 

The United States entered World War I 

in April 1917. In October. Spyros enlisted 

in the newly organized Air Corps but the 

war ended before he had completed his 

flight training and he was discharged in 

1919. He returned to St. Louis and rejoined 

his brothers in the operation of theatres. 

Seven years later, they controlled 37 

Milton H. London Speaks 

In Four States in Week 

DETROIT—Milton H. London, executive 

director of National Allied, was in four 

states last week for meetings and speeches 

On Monday i9i he spoke at a one-day convention 

of North Central Allied at Minneapolis: 

Tuesday, he conferred with exhibitor 

leaders in Chicago: Wednesday, he 

spoke at the conference in Grand Rapids of 

the National Federation of Motion Picture 

Councils: Thursday, he was in New York 

for sessions w-ith TESMA-TEDA officers on 

the Industry tradeshow to be held in Cleveland 

next winter, and to attend the Spyros 

Skouras dinner that night, and Friday, 

conferences with exhibitor leaders in New- 

York. 

theatres. During the next two years, the 

Skouras houses were sold to Warner Bros, 

and. in 1929. Spyros was named general 

manager of the Warner circuit. In 1931. he 

left to head up the Paramount theatres. 

Later, he became head of the Wesco Corp.. 

a holding company in which all of 20th 

Century-Fox theatre interests were 

merged. By 1942. the year he was elected 

pre.sident of 20th-Fox. following the death 

of Sidney R. Kent, the company controlled 

564 theatres. 

Skouras" career from then on is well 

known, but his many activities sometimes 

get lost in the minds of people becau.se of 

the extensivene.ss of their scope. He long 

has been head of the film industry's Red 

Cross division and headed the Greek War 

Relief Ass'n throughout the last war. He is 

vice-chairman of the American Museum of 

Immigration and is chairman of the National 

Committee on Immigration and 

Citizenship. Throughout the years. Skouras 

has been active in the work of the National 

Conference of Christians and Jews and is 

chairman of the Extension Committee of 

the World Brotherhood Movement. Other 

organizations with which he is active are 

United Jewish Appeal. Alfred E. Smith 

Memorial Foundation. National Foundation 

for Infantile Paralysis. American 

Heart Fund. National Fund of Medical 

Education. National Arthritis Research 

Foundation, Jewish Federation Appeal. 

Cardinal's Committee of the Laity for 

Catholic Charities. American Fund for 

Israel Institutions. Greater New York 

Fund, Visiting Nurse Service, Girl Scout 

Council and many others. 

During the Truman administration. 

Skouras was appointed a member of the 

National Committee of the Emergency 

Food Collection for the United Nations Relief 

and Rehabilitation. 

While working as a busboy in St. Louis. 

Skouras studied English and business 

methods at a commercial college. Also 

w'hile there, he met and married Saroula 

Bruiglia. of Italian-American parentage, 

and they have four children: Daphne. 

Diana. Spyros jr. and Plato, and 13 grandchildren. 

National Screen Service 

Mails Drive-in Booklet 

NEW YORK—National Screen Service 

lias issued its 1962 Drive-In Trailer Directory, 

a 16-page book of selling ideas. 

Among the features are a personalized 

feature presentation leader and matching 

coming attraction leaders, date strips, 

snack bar sales items and other material 

that exhibitors can utilize. 

Among the innovations is a suggestion 

for a game called "Drive-in Poker," which 

is played by selecting a line of cars and providing 

a jackpot prize to the car carrying 

liceiise plates whose nunrbers repre 

sent the highest poker hand. 

The catalog also carries an assortment 

of plasti-cloth pennants. 

Ely Landau to Embark 

On Big Film Program 

NEW YORK—Ely A. Landau, whose film 

version of Eugene O'Neill's "Long Day's 

Journey Into Night" has been selected to 

represent the United States at the Cannes 

Film Festival, is going into film production 

on a large scale, he told his guests at a 

press luncheon here Wednesday 'ID. Landau 

said he had mapped out a program of 

approximately ten pictures w^hich will be 

made largely in New York but anywhere 

required by a story's locale. 

Landau, former chairman of the board 

of National Telefilm Associates, took his 

first leap into film production with the 

O'Neill play, which was shot on a 37-day 

schedule in New York on a budget of $400.- 

000. Sidney Lumet directed w'ith a cast 

headed by Katharine Hepburn, Sir Ralph 

Richardson, Jason Robards jr.. Dean Stockwell 

and Jeanne Barr. 

No distribution deal has been set for 

the picture and Landau said he was in no 

hurry to make a deal. He said he might 

even handle the distribution himself without 

any major tieup. 

Other entries at Cannes from the United 

States will be Otto Preminger's "Advise 

and Consent." MGM's "All Fall Down" 

and Pathe-America's "Out of the Tiger's 

Mouth." 

Harold Rand Will Direct 

Publicity for Embassy 

NEW YORK—Harold Rand, who has 

been named director of publicity for 

Embassy Pictures 

Corp., will take over 

his new post on April 

23. He is withdrawing 

from active participation 

in Blank- 

R a n d Associates, 

public relations firni, 

to accept the post, 

replacing M o r t 

Nathanson. 

Rand formerly was 

publicity manager of 

Paramount. He also 

Harold Rand 

held a similar post 

with Buena 'Vista and for several years 

was in the publicity department of 20th 

Century-Fox. 

Mort Nathanson Joins 

Myer Beck Organization 

NEW YORK—Mort Nathanson. recently 

with Embassy Pictures and. before that, 

publicity director of United Artists Corp., 

has joined the Myer P. Beck organization 

to head the recently developed international 

operations department. 

Nathanson will headquarter in New York 

and be responsible for the sales, advertising 

and publicity activities of both the motion 

picture and the recently acquired technical 

accounts. 

Para. Tax Expert Dies 

NEW YORK— James Greenleaf. 48. head 

of the lax department of Paramount Pictures, 

died here April 8 following a prolonged 

illness. His wife and two daughters 

survive. 

BOXOFFICE :: April 16, 1962

Metro-Goldwyn-Mayer 

in 

association with 

Seven Arts Productions 

will present in June 

the long awaited 

James B. 

Harris and 

Stanley Kubrick's 

LITA 

METRO-GOLDWYN-MAYER presents in association with SEVEN ARTS PRODUCTIONS JAMES B. HARRIS and S' 

FETER SELLERS'Quilty" And introducing SUE LYON-Lo,i,a" Directed bySTANLEY KU BRICK Screenplay byV

FOR PERSONS OVER 18 YEARS OF AGE 

KsLOLI I A ..JAMES MASON SHELLEY WINTERS 

• 

\UV based on his novel "Lolita" Produced by JAM to D. HAKKIo Music composed a"cl conducled by Nelson Riddle 

Lolila Theme b/ Bob Hams 

Soundtrack Recording 

on MGM Records 

• 

Approved by the Production 

Original 

Code Administration

Portland 

Oklahoma 

MCA May Submit Offer for Merger 

With Decca, Universal 'Any Day 

NEW YORK—The much discussed report 

nf a passible merger of MCA. Inc., and 

Decca Records and 

its subsidiary. Uni- 

f.- 

.JSr^ JMÛ 

\cisal Pictures, rests 

Willi a firm offer by 

MCA. according to 

Milton R a c k m i 1, 

president of both 

Decca and Universal. 

And that offer may 

be submitted "any 

day." Rackmil told 

stockholders of both 

Universal and Decca, 

MUton Rackmil «t separate meetings, 

here Tuesday (10 1. 

The following statement was made by 

Rackmil at each of the meetings: 

"I want to tell you of the developments 

in my talks with MCA. 

TALKS STARTED LAST FALL 

"On and off since the late fall, conversations 

were had with MCA and what began 

with possible production and distribution 

arrangements led into discussions 

looking to a closer tieup of that company 

with Decca and its subsidiary companies. 

It became increasingly evident that, since 

the activities of the respective companies 

are not competitive, their integration 

would be highly beneficial to each of the 

operating companies. There would be no 

overlapping. Instead, there could and 

would be greater development and use of 

talent and personnel in all phases of 

phonograph record, motion picture and 

television production and distribution. 

"There are various possibilities, one ol 

which is an exchange of MCA stock for 

Decca stock. That is where we are now. 

The next step is for MCA to submit it.s 

offer. When that will take place I cannot 

say. My guess is that it is imminent and 

may be any day." 

At both the Decca and Universal stockholders 

meetings. Rackmil declined tn 

elaborate further on the proposed deal, 

stating that he could say nothing or make 

any kind of predictions until MCA came 

up with an offer. Although he was pressed 

on all sides by shareholders, Rackmil 

could not, and would not. comment on what 

the beneficial effects might be. 

ONE CRITICAL STOCKHOLDER 

The one dissident note of the meeting 

was rendered by a Buffalo, N.Y.. stockholder. 

Aldo Sand, who was critical of 

management in regard to certain phases of 

operations. Sand indicated, too, that if the 

MCA-Decca-Universal merger, if it should 

happen, should not give equality of treatment 

to Universal stockholders, he would 

bring suit. When he mentioned possible 

court action, Rackmil thereafter declined 

to answer any questions asked by Sand. 

Rackmil told the Universal shareholders 

that the company's net for the first halt 

of the fi.scal year would be about $3,400,000. 

compared with $1,837,000 for the same 

period a year ago. 

In answer to a question regarding 

"Spartacus," Rackmil said the pictiu-e had 

earned $14,000,000 in film rentals to date 

and that the sui-face had barely been 

scratched. He said the film would be amortized 

by the end of this year and predicted 

it would be one of the biggest grossing 

pictures of all time. 

In regard to the sale of product to television, 

Rackmil said no deal had been 

concluded because no acceptable offer had 

been made. 

The stockholders re-elected all directors. 

The late John J. O'Connor, who died three 

weeks ago, was not replaced, but Rackmil 

said a successor would be selected at the 

next meeting of the board. Re-elected to 

the board were Preston Davie, Albert A. 

Garthwaite, Budd Rogers, Harold I. 

Thorpe, Samuel 'Vallance and Rackmil. 

Represented at the meeting were 855,819 

shares of stock. 

The Decca stockholders were told that 

the first quarter, ended March 30, was the 

most profitable in the history of the company 

which earned $2,137,000, or $1.65 per 

share, compared with $963,815, or 75 cents 

a share, in the corresponding period of the 

New Sales Cabinet for 

preceding year. Rackmil said the prospects 

for the year were very bright and he estimated 

that it would be "Decca's biggest 

year." 

A proposal by Lewis and John Gilbert, 

stockholders, to adopt cumulative voting 

in the election of directors was voted down 

by the stockholders by a vote of 842,660 

shares against and 41.432 shares in favor 

of the recommendation. 

The Decca directors were re-elected; 

namely. Leonard Schneider, Martin P 

Salkin. Albert Garthwaite, Harold I. 

Thorpe, Samuel "Vallance and Rackmil. 

NGC Names Dick Conley 

Merchandising Head 

LOS ANGELES—Dick Conley was set by 

National General Coi-p. to head the newly 

created post of mejxhandising specialist 

under which he will explore new areas of 

merchandising and vending. 

Conley leaves his position as city manager 

at the Fox Theatre in Billings, Mont., 

to assume his new job under Robert W. 

Selig, theatre operations vice-president. 

Ed Doty replaces Conley in Billings, with 

Dale Kutterer replacing Doty as city manager 

in Pocatello, Idaho, and Ronald P. 

Hamian stepping into Kutterer's post as 

manager of the Academy, Provo. Utah. 

Paramount 

From left to right: Edmund DeBerry, Hugh Owen, Howard Minsky, Jerome 

I'ickman and Tom Bridge. 

NEW YORK—Major executive assignments 

for Paramount Distributing Corp. 

sales and administrative activities, both in 

the office and in the field, have been announced 

by Jerome Pickman. vice-president 

and domestic general sales manager. 

The changes are effective immediately. 

Tom W. Bridge, recently appointed assistant 

domestic general sales manager, 

will assist Pickman in the overall supervision 

of the domestic sales organization. 

Hugh Owen will function as eastern sales 

manager and Howard Minsky will serve as 

western sales manager. Each will have 14 

offices under his wing. Minsky also will be 

responsible for Paramount's Canadian distribution, 

which is handled through Affiliated 

Pictures. 

Edmund C. DeB3rry, who will serve as 

circuit sales manager, handling the national 

circuits operating out of New York, 

formerly was executive assi-stant to Owen. 

The branches under Owen's supervision 

are: New York. Boston. Buffalo cAlbanyi. 

Cincinnati, Cleveland, New Haven. Philadelphia. 

Pittsburgh. Washington. Atlanta. 

Charlotte, Jacksonville, Memphis and New 

Orleans. Minsky will supervi.se Chicago. 

Detroit, Indianapolis. Milwaukee. Minneapolis, 

Dallas City), Des 

I 

Moines, Kan.sas City. St. Louis. Los Angeles, 

Denver. Salt Lake City, San Francisco and 

i 

Seattle i. Jerry Limata will assist 

Owen, and Jack Perley will assist Minsky. 

10 BOXOFFICE April 16, 1962

'Problem Parents' Scored 

By Mrs. Twyman in Mich. 

GRAND RAPIDS, MICH —A strong 

position 

against government censorship and 

legal classification was taken by Mrs. Margaret 

Twyman, director of community relations, 

in an address to the Federation of 

Motion Picture Councils in the Pantlind 

Hotel here Wednesday (UK 

Mrs. Twyman said the motion picture 

Industry was faced with a new problem 

which might be termed "problem parents." 

She said such parents were those who 

would not make the necessary effort to determine 

from reliable sources which pictures 

were playing at the local theatre and 

to decide for themselves, based on available 

information, whether or not they wanted 

their children to see a given picture. 

"Certainly we want suitable films for the 

mature mind as well as film for the entire 

family," Mrs. Twyman said. "Parents must 

make the effort to select films for their 

children. There need be no embarrassment 

or disappointment on the part of any parent 

willing to accept his responsibility 

in this area." 

Another speaker on the program was 

Taylor Mills, public relations director of 

the MPAA, who discussed motion picture 

advertising and the Advertising Code. He 

stressed the fact that today's film advertising 

must be factual as well as developing 

the desire to see the pictm-e. 

Mills said that because many films today 

were designated for a mature audience, it 

was imperative that the advertising be directed 

especially to that audience. He said 

every reader of film advertising should be 

reasonably certain concerning the type of 

picture offered, thus allowing the reader to 

make up his mind as to whether he wanted 

to invest in this entertainment. The most 

effective advertising is that which arrests 

the attention and creates a desire to see 

a picture, he said. 

MPC Federation Award 

Goes to 'Parent Trap' 

GRAND RAPIDS, MICH.—Walt Disney's 

"The Parent Trap" was awarded the Federation 

of Motion Picture Councils citation as 

the best family picture of the year at the 

concluding banquet of the federation's twoday 

conference here Wednesday and 

Thursday ill, 12). 

Tlie award was accepted, in behalf of 

Disney, by Frank Jones, Buena 'Vista manager 

at Detroit. Disney won the same 

award last year for "Pollyanna." 

A special award went to Spyros Skouras, 

president of 20th Centuo'-Fox. It was accepted 

by Sol Gordon, publicity and advertising 

director of the 20th-Pox Chicago 

office. 

Over 300 representatives of motion picture 

councils in the nation attended the 

conference at the Hotel Pantlind. A highlight 

was a panel on "Previewer—Critic 

or Censor?" with preview chairmen of ten 

different councils participating. It was 

moderated by Mrs. S. Juhan Colyer, federation 

preview chairman and evaluator of 

the Green Sheet. 

Representing the industry at the conference 

were Milton H. London, executive 

director of National Allied; Alden Smith, 

Cooperative Theatres of Michigan, and 

Margaret Twyman, director of community 

relations for the MPAA. 

Georgia High Court Rules 

Against Censor Board 

ATLANTA — The end of the city of 

Atlanta's movie censorship laws was 

marked Saturday i7) when the Georgia 

supreme coui-t in a 6-1 majority declared 

them to be in violation of the state constitution. 

Georgia's highest court's hLstoric 

action as good as put the Altanta Board of 

Censors out of business who had heretofore 

required all movies to be shown in the 

metropolitan area to first have their 

approval. 

MANY PRECEDENTS CITED 

The court, in handing down its 

decision, 

said, "The chapter and ordinance which 

provide for city pei-mits as prerequisites to 

exhibiting any picture offend the constitution 

and are void." 

Only one of the seven justices cast a dissenting 

vote. Justice Thomas S. Candler. 

Justices Carleton Mobley and Joseph Quillian 

concurred "specially" meaning more 

can be expected from them on this subject 

a little later. 

Chief Justice W. H. Duckworth, who 

wrote the 6-1 majority opinion, cited a 

large number of legal precedents which 

supported the Georgia court's view that 

there is no merit in the attack on the censorship 

laws "upwn the ground that 'forbidding 

the showing of any picture without its 

having been approved by the censor offends 

the U.S. Constitution.' The court held 

that the city's censorsliip laws in its 

charter and ordinances violated the 

Georgia constitution, and not the U.S. 

Constitution." Justice Duckworth said, 

"The chai-ter and ordinance provision, requiring 

uispection of the protected pictures, 

and also requiring a permit from the 

city authorities before any picture can be 

exhibited in the theatre, violates the state 

constitution. The words of the constitution 

reading, 'no law shall ever be passed to cm-- 

tail or restrain,' are irreconcilable with any 

law, including a city ordinance, that does 

curtail or restrain." 

APPEAL LAST DECEMBER 

The constitutional attack on the censorship 

laws here went to the supreme couit 

last December on an appeal from the Fulton 

superior court. The plaintiff in the 

court action, K. Gordon Murray Productions, 

Inc., a motion picture distributing 

firm, sought in superior coui-t to enjoin 

the city censors from preventing the showing 

of the films, "Wasted Lives" and "The 

Birth of Twins," and to have declared unconstitutional 

the city censorship laws. 

Fulton Judge Ralph Pharr upheld the city 

demurrers in December, and the K. Gordon 

Murray Productions began its appeal to the 

higher court. The company argued that 

the ordinance failed to set up any standards 

for censorship, "but permits the 

Board of Censors to arbitrarily ban or permit 

the showing of any film for any 

reasons." They also charged that the 

ordinance allowed the Board of Censors to 

act as "judge and prosecutor and did not 

establish any safeguards to prevent the 

Board from acting arbitrarily." 

The state supreme court commented on 

the opinion and its "far-reaching" implications 

resulting from its decision, saying, 

As individual citizens, we hate to see the 

vouth of this state subjected to all the evil 

influence that obscene pictures might exert 

uijon them. But as trusted judges, we have 

no alternative to saying, thus sayeth the 

Constitution, and we cheerfully obey." 

Justice Candler, who cast the one dissenting 

vote, said that "freedom of speech is 

not an ab.solute right under the state or 

U.S. Constitution, and that freedom of 

.speech does not preclude a municipality 

from protecting its people against the 

dangers resulting from public display of 

obscene or licentious pictures or any pictures 

which might adversely affect the 

peace, health, morals and good order." 

Atlanta's movie censor, Mrs. Christine 

Gilliam, has had nothing to say, or at least 

for the present, on the ruling made by the 

state supreme court. No longer will Mrs. 

Gilliam be authorized by city laws to determine 

what movies will be shown in the 

city of Atlanta, unless the Georgia supreme 

court's ruling can be overruled by the U.S. 

Supreme Court by an appeal. This still remains 

a possibility. Aubrey Milam, oldest 

veteran board member, having served 24 

years, said, "a moderate degree of censorship 

is needed, especially for younger people. 

An awful lot of obscenity creeps into 

things today." Milam cited foreign fUms, 

with emphasis on those made in France. 

"I think the board has done a good job. 

We're still going to keep watch on the 

pictures." 

Montcloir, N. J., Approves 

Ban on "Indecent' Films 

MONTCLAIR, N.J.—The city commission 

has approved a ban on the showing of 

motion pictures which are deemed "indecent, 

lewd and obscene." 

In a 3-2 vote, the board of commissioners 

declared that any citizen has the right to 

take action against films that fall into that 

category. Under provisions of the law, any 

citizen can sign a complaint against the 

theatre showiiig the "obscene" film and 

have it temporarily banned, pending court 

action. 

The adoption of the ban followed the 

controversy last month over the exhibition 

of the film, "Les Liaisons Dangereuses," a 

French motion picture, which was at the 

Bellevue Theatre. 

The censorship bill was advanced by 

Angelo J. Fortunato, city public safety director, 

and received the endorsement of 

mayor Harold Osborne and commissioner 

Howard Brundage. Opposing it were commissioners 

Robert G. Hooke and Robert 

Miller. 

Some 600 citizens attended the board's 

meeting in the Hillside High School. A 

show of hands at the session indicated 

about 400 of those in attendance were in 

favor of adoption of the ban. 

After police confiscated the French film, 

Astor Pictures of New York chartered buses 

to take local residents to New York so they 

could see the movie for free. 

BOXOFFICE April 16, 1962 11

Universal celebrates its Gold

idLniversary ivith the June 

e 

its July national release! 

ANNIVERSARY 

Unmrsal 

Jntematipnal 

DORIS DAY 

UCH 

INK" 

Sastman COLOR 

UDREY MEADOWS 

jkTE MONASTER • Directed by DELBERT MANN 

Isutive Producer ROBERT ARTHUR 

I'oduction • A Universal -International Release 

An adult 

sophisticated 

comedy/

Modernized Sales Methods Urged 

At North Central Allied Convention 

MI>fNEAPOLIS—The one sure way to 

improve theatre attendance is for all theatre 

operators to "wake up" and modernize 

the merchandising of their screen product 

and put their showhouses in the best iwssible 

shape. 

This was the message voiced by Ben 

Marcus, chairman of the board of National 

Allied, and Milton London, president, at 

the one-day reorganization convention of 

North Central Allied here Monday ( 

Martin Lebedoff, the pro tern president 

since the recent reactivation of the North 

Central unit, was continued in that post, 

and Ben Berger. pro tem chaii-man of the 

board, also was continued. 

Marcus, owner of a large and prosperous 

9 ) 

. 

theatre chain in Wisconsin and successful 

in other commercial enterprises, told how 

new and up-to-date merchandising of pictures, 

plus other innovations, had lifted the 

Marcus circuit grosses substantially. Even 

his theatres in six small towns, which had 

been in a patronage "sinking spell," have 

been brought back almost to an "easy 

street." he said. 

AWAKEN' TO PROPER METHODS 

London, who also is president of Allied 

of Michigan, spoke optimistically of future 

exhibition through an "awakening" of exhibitors 

to proper operating methods. This. 

he said, is now under way and is bringing 

attendance to higher levels. 

Marcus made evident that he believes 

that almost any theatre anywhere can be 

operated profitably if his "Marcus Plan" 

methods are followed. London pointed to 

gains in indoor theatre construction 

throughout the nation as indication of the 

improved motion picture outlook. 

The National Allied leaders agreed that 

serious trade problems remain, but they 

were confident of their eventual solution. 

In fact, there was a noticeable lack of the 

verbal brickbats aimed at film companies 

common at North Central Allied meetings 

in the past. Even the talks of Lebedoff and 

Berger were mild and practically free of 

denunciation, although they have announced 

they'll fight tooth and toenail to 

halt "the killing off" of small-town and 

subsequent run exhibitors by distributors. 

CRITICIZE DISTRIBUTION 

The reactivated NCA did criticize distribution 

practices in a resolution which 

called on the board to "initiate a program 

of legal or other action to ensure that all 

film product be made available to every 

theatre in this territory, regardless of size, 

on the basis of ability to pay." The resolution 

asserted that the small theatre "cannot 

survive under the present selling 

fjolicies." 

Another resolution committed the North 

Central unit to affiliate with National 

Allied. 

Lee Loevlnger, U.S. assistant attorney 

general in charge of the Department of 

Justice's antitrust division, devoted nearly 

his entire luncheon talk to an explanation 

of antitrust laws and the Consent decrees. 

"I have no pat answers for your problems 

concerning clearance, competitive bidding 

and other such trade matters," said 

Loevinger. "If the old answers no longer 

fill the bill it's because of what population 

and other changes, television and the like, 

are doing and how this affects exhibition. 

You fellows must find new answers." 

Loevinger did get into the matter of 

competition among exhibitors and how this 

enters into antitrust laws consideration. He 

told of small exhibitors operating unprofitable 

theatres and requesting the 

antitrust division's consent to sell out to 

large chains. 

SEEK NEW MEANS 

Later President Lebedoff, a friend of 

Loevinger, a former Twin Cities resident, 

commented: "The U.S. assistant attorney 

general told us not to look to past fonnulas 

as metliods of correcting present day injustices 

toward us. of which the distributors 

ai-e guilty. We know now that we 

must resort to new and different means. 

And that's just what we propose to do." 

Both Lebedoff and Berger have been 

making no bones of the fact that they have 

disapproved of National Allied president 

Marshall Pine's policy of peaceful coexistence 

with the film companies, but they 

invited Fine to speak at the convention. 

However, the National Allied chief was unable 

to come because of "personal reasons." 

as explained by President Lebedoff. 

On Berger's part, the former stonny 

petrel of Allied paid high praise to the 

present youth-directed Allied States and 

said he's "happy" with the parent body. 

Berger insisted that top motion pictures 

must be sold on abUity to pay terms "so 

that movies can continue to be the mass 

entertainment that we want them to." 

"We can thwart the film companies that 

refuse to sell their films on the ability to 

pay basis only by organization." 

FILM COSTS ARE TROUBLE 

Lebedoff expressed the opinion that "all 

om- troubles add up to film costs." He 

declared "thousands of theatres in the U.S. 

are being closed because distributors have 

been so unreasonable in their rental demands." 

London, in his address, expressed the 

view that the principal reason for many 

exhibitor woes is that they've been 

asleep. 

"But now exhibitors are starting to 

wake up." said London. "As a result of 

this 'awakening.' evidenced by the adoption 

of new kinds of effective showmanship and 

presentations. I feel sure people will come 

back to the theatres. As a matter of fact 

they're already starting to do so." 

In addition to Lebedoff and Berger, 

other officers elected, all of them on the 

slate prepared by the temporary board of 

directors, were as follows: first vicepresident, 

Lowell Smoots, Little Palls, 

Minn.; second vice-president, Ray 'Von der 

Haar, Alexandria, Minn.: secretary. Ward 

Nichols. Wahpeton. N.D.: treasurer. Paul 

Mans, Minneapolis, and executive vicepresident 

and general counsel. Stanley D. 

Kane. Golden Valley, Minn., a post that 

Kane held with the previous NCA. 

Board of directors chosen were Al 

Bergmann. Ashland. Wis.; John Brandenhoff. 

Fairmont. Minn.; Don Buckley, Redwood 

Falls; Edward Fredine, Cloquet; Al 

Fritz. Watertown. S.D.; S. E. Heller. 

Minneapolis: Gay Hower, Worthington; 

Jake Musich. West Duluth; E. O. Olson. 

Northfield; Ernest Peaslee. Stillwater; 

James Randgaard, Staples: John Lehr, 

Pine River; Jack Wright, Minneapolis; 

Howard Gould, Glencoe, and Sidney Volk, 

Mimieapolis. 

Most of those who will serve the ensuing 

year as officers and directors are veteran 

exhibitors who were active and served in 

similar capacities in the former NCA. 

The convention attendance of less than 

100 was blamed on the weather. On the day 

before the meeting there had been another 

bad snowstorm and steep temp>erature 

drop. 

Aldrich. Lombardo Settle 

Dispute Over 'Sodom' 

ROME—The long-standing legal 

controversy 

between Robert Aldrich, director of 

the Titanus Film production, "The Last 

Days of Sodom and Gomorrah," and Goffredo 

Lombardo, producer of the multimillion 

dollar spectacle, has been "cordially 

settled," according to joint announcement 

by both parties. 

Aldrich and Lombardo will now execute 

their original plans, suspended when the 

"Sodom" despite arose, to make a second 

Titanus-Aldrich picture to be "a mammoth 

spectacle based on a story by Aidrich 

to be produced by Titanus in 1963-64." 

Aldrich left for London, following the 

settlement of the dispute, to accept Lombardo's 

invitation to see the completed 

film at a screening. After a personal discussion, 

the two agreed on the cut of the 

film which was satisfactory to both. At 

Lombardo's request. Aldrich agreed to remain 

in consultation with him until delivery 

of the answer print of "Sodom" is 

made. Aldrich will later go to Rome, before 

returning to the U. S. 

Michael Curtiz Is Dead; 

Directed Many WB Films 

HOLLYWOOD—Motion picture director 

Michael Cui'tiz died April 10 at the age of 

72. following a long bout with cancer. The 

end came for the Hungarian-born Curtiz 

in his North Hollywood apartment, with his 

wife of 30 years, screenwTiter Bess Meredyth, 

at his bedside. 

Barn in Budapest on Christmas Eve in 

1889, Curtiz was already a noted European 

director when he met Harry Warner, who 

signed him to come to Hollywood in 1920. 

He ultimately spent more than 20 years 

in a successful association with Warner 

Bros. Studios, where he made such films 

as "Captain Blood," "Charge of the Light 

Brigade," "Kid Galahad." "Angels With 

Dirty Faces." "Robin Hood." "Dodge City," 

"Virginia City," and "Mildred Pierce." 

The Academy of Motion Picture Arts and 

Sciences bestowed an Oscar on Curtiz in 

1943 for "Casablanca," which also won its 

star Humphrey Bogart. a statuette. His 

"This Is the Army" reportedly grossed more 

than $8 million dollars, a figure topped at 

the time only by "Gone With the Wind." 

A daughter by another marriage, and a 

stepson also survive. Funeral services were 

held in the Church of the Recessional. 

Forest Lawn. 

14 BOXOFHCE :: April 16. 1962

. . See 

. . 

20th-Fox Reports '61 

Loss of $22,532,084 

NEW YORK—Twentieth Century-Fox 

Film Corp. has reported a loss from operations 

of $$22,532,084 for the 52 weeks 

ended December 30, 1961. However, part of 

the loss was $13,922,000 by reason of special 

write-offs and reserves in connection with 

theatrical and television inventories. 

The company also reported a gain of 

$25,477,917 from the sale of certain of the 

studio properties. 

Losses from operations for the previous 

52 weeks, ended December 31, 1960, 

amounted to $2,868,113. The gain from 

special items amounted to $9,181,214. 

The company also reported cash and government 

securities of $18,663,639 at Dec. 

30, 1961, compared with $16,279,610 at the 

end of the previous year. Net working capital 

was $83,713,105, compared with $77,- 

118.124 the previous year. The book value 

of stockholders' investment at Dec. 30, 1961, 

was $90,129,960, compared with $89,096,- 

472 at the end of the previous year. 

Income from film rentals, including television, 

was $107,476,709 for 1961, compared 

with $108,811,979 in 1960. 

Film Industry Cooperated 

In National Library Week 

NEW YORK—The past week (April 8- 

14) was National Library Week and both 

Motion Kcture Ass'n of America and Theatre 

Owners of America participated in the 

observance by urging the public to read 

the books that were being produced into 

films or already had been produced. 

The MPAA mailed a special poster to 

5,000 libraries and 500 armed forces theatres 

throughout the country. The poster 

had the legend: "Read These Important 

Books . These Important Films! . 

The Motion Pictui-e Industry Celebrates 

National Library Week." 

TOA also distributed 1,500 posters to 

members, with a bulletin from John H. 

Stembler, president, suggesting they contack 

local libraries. The two-color poster 

listed 17 books as sources of film material. 

They were: 

"Billy Budd," Allied Artists; "Moon 

Pilot," Buena Vista; "Barabbas" and "Advise 

and Consent," Columbia: "Light in the 

Piazza" and "The Four Horsemen of the 

Apocalypse," MGM; "The Counterfeit 

Traitor" and "Dear and Glorious 

Physician," Paramount; "The Longest Day" 

and "Nine Hours to Rama," 20th Century- 

Fox; "Judgment at Nuremberg" and "The 

Manchurian Candidate." United Artists: 

"To Kill a Mockingbird" and "Lover Come 

Back," Universal, and "Lad: A Dog" and 

"The Marauders," Warner Bros. 

Honor Four NT Managers 

LOS ANGELES—Pour National Theatres 

theatre managers have been tabbed as 

"Showmen of the Drive" by the circuit for 

the first quarter, it is disclosed by Robert 

W. Selig, vice-president of theatre operations. 

The four outstanding showmen, who 

will receive plaques and $125 checks, are 

Ray Pankow, Pox Theatre, San Bernardino: 

John Fredericks, Wilson Theatre, 

Fresno; Sid Page, Fox Theatre, Missoula, 

Mont., and Phil Hill, Lincoln Theatre, 

Belleville, 111. 

Mantle-Marls Wear Product Firms 

Set Promotions for 'Safe at Home 

Pictured at the "Safe at Home" press conference in the Columbia home office, 

left to right, are: Tom Naud, executive producer of the film; Jonas Rosenfield 

jr., Columbia vice-president in charge of advertising and publicity; Rube Jackter, 

Columbia vice-president and general sales manager; Mitchell J. Hamilburg, coproducer 

of "Safe at Home"; and Robert S. Ferguson, Columbia national director 

of advertising, publicity and exploitation. 

NEW YORK—Columbia Pictui-es is putting 

"one of its most unusual and extensive 

point-of-sale consumer merchandise 

promotional campaigns in the history of 

Columbia" behind "Safe at Home," the 

baseball pictm-e starring Mickey Mantle 

and Roger Maris, according to Jonas 

Rosenfield jr., vice-president in charge of 

advertising and publicity. 

Tie-ins have been made with ten national 

manufacturers of Mantle-Maris 

Wear licensed products. These manufacturers 

have promised to feature tie-ins 

with the film in their individual advertising 

and point-of-sale activity across the 

country beginning with the more than 400 

opening dates in April and May for "Safe 

at Home." The Mantle-Maris Wear 

Licensing Corp. will supply the manufactm-ers' 

15,000 retail outlets with an 

11x14 two-color easel-back counter card 

highlighting the picture and the stars. The 

manufacturers will supply Columbia with 

more than $13,000 worth of their merchandise 

for promotional use in playdate contests 

throughout the country. 

The ten manufacturers consist of Randolph 

Manufacturing Co., making canvas 

Allied Lauds AIP Policy 

For Not Selling to TV 

DETROIT—American International Pictures 

received a strong policy commendation 

in a cuiTent statement being issued in 

the Allied Report for April by Milton H. 

London, executive director. Noting the 

opening of new exchange offices in Cincinnati 

and Indianapolis by Jack Zide. AIP 

distributor in Cleveland and Detroit. London's 

comment is that "although AIP has 

produced almost 100 features, some of 

which are now more than seven years old. 

none of this company's product has ever 

been sold to television." 

In contrast, the policy of at least some 

other distributors is summed up, without 

naming names, in a quotation in the same 

Allied Report from Jack Gould of the New 

shoes; Proudfoot Hosiery Co.; Norwich 

Knitting Mills, making T-shirts, sweatshirts, 

underwear and pajamas; Sportswear 

Industries: Charles Greenbert & Son. 

making boy's dress and sports shirts; 

Pauker Boyswear Corp., making sweaters; 

H.S. Publications, for Mickey Mantle 

Magazine; Meredith Press, for Roger 

Maris Baseball Book: Herman Iskin Co. for 

baseball uniforms, and Astra Ti-ading Co., 

making transistor radios. 

Robert S. Ferguson. Columbia's director 

of publicity, advertising and exploitation, 

outlined plans for contest promotions in all 

major markets playing the film. Between 

$250 and $1,000 worth of Mantle-Maris 

Wear merchandise will be alloted to each 

market. In ten of the contest markets, a 

grand prize of a trip to the Major League 

All-star game in Chicago July 20 will be 

awarded with winners flying to the event 

on American Airlines. 

Ferguson also reported that the Little 

League, through its national headquarters 

in Williamsport, Pa., will work closely with 

"Safe at Home" by notifying its state, district 

and local leaders on playdate information 

and local promotional programs. 

York Times— "motion pictures of compai-atively 

recent vintage have steadily become 

more available" for television. 

Charles M. Reagan Named 

Charity Drive Chairman 

NEW YORK— Charles M. Reagan, longtime 

industry executive, has been named 

chaii-man of the motion pictui-e industry 

subcommittee for the 1962 charity appeal 

of the Cardinal's Committee of the Laity. 

Reagan succeeds the recently deceased 

John J. O'Connor. 

Robert J. O'Brien, executive vice-president 

and treasurer of MGM, has been 

named vice-chairman of the subcommittee 

for the annual charity drive now in progress. 

BOXOFFICE April 16. 1962 

15

Hey, Mr. Exhibitor^TMeet Bugs Bum 

got news for you ( and he'd tell you hi 

kids know, all he says ^s^, ^^:t^^[i 

ONE OF THE GREATEÎ'Z-I 

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II 

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m 

r 

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happening on TV and Radio!

pal,"Road Runner'.' 

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$3 Million for Construction in Boston 

Joe Levine Plans Twin Theatre Project 

While Ben Sack Will Add 3 Houses 

Architects' drawing of the twin theatre planned by Joe Levine in Boston. 

By GUY LIVINGSTON 

BOSTON — Joe Levine, the producerdistributor, 

now going into exhibition in 

Boston announced his long-awaited plans 

for the first twin theatre in Boston at a 

press luncheon and conference at the Ritz 

Carlton hotel here on Wednesday i8). 

With two associates he showed the plans 

for the $1,000,000 project, a twin theatre 

with 500 seats on the lower level, and 700 

seats on the upper level, featuring continental 

seating, and one boxoffice, to be 

built at 596 Commonwealth Ave. in the 

Kenmore Square area opposite Boston University 

dormitories. 

Levine, in association with Albert R. 

Daytz, veteran exhibitor with a circuit of 

theatres, and his partner, attorney Maurice 

Epstein, signed a 50-year lease on the 

parcel of land where the theatre is to be 

built by William Riseman Associates of 

Boston and Ben Schlanger, consulting theatre 

architect. Levine said the theatre has 

not been named, and that he inay run a 

contest in Boston for a name for the new 

type theatre. 

Plans call for the opening of the new 

theatre by Labor Day. "A most revolutionary 

architectural conception of theatre 

design has been blueprinted for thLs theatre," 

Levine said. "Twin theatres that 

will combine perfection in sight and sound 

from every section of these theatres. Special 

continental seats giving parlor seat 

comfort to all, with generous aisles always 

illuminated from below the seats. Fresh 

pure air the year around will be automatically 

circulated. 

"One of the truly revolutionai'y details 

of these twin theatres will be that never 

will the viewer be subjected to 'black-outs' 

or obstniction of vision at any time. Thus 

the continuity of the visual story on the 

screen will remain luibroken. 

"In every detail of the architecture, the 

comfort of the patron has been the dominant 

factor stressed," he said. "Spacious 

lobbies, comfortable rest rooms, picturesque 

but simple decor, always restful to the eye." 

He called it "a jewel of a theatre," and 

"doubly so, since they will be 'twins.' " 

Levine also announced that he and his 

associates are taking over the Telepix Tiieatre 

in the Park Square Building, which 

will be renamed the Park Square Theatre, 

where the seating of 211 will be increased 

to 250. Telepix, now operated by Irving 

Isaacs, closes on April 30, and the new 

owners take over for refurbishing and expansion 

during May and June with opening 

set for July 1. 

The combination move of the twin theatres 

and the Telepix gives Levine three 

theatres in Boston for playdates. The cost 

of construction of the twin theatre is set 

at $600,000 and the land is valued at about 

$400,000, a conservative estimate, Levine 

said. 

Also Ben Sack, the hard-hitting 

Boston exhibitor, who is rapidly winning 

international attention with his remodeling 

and restyling of motion picture theatres 

making them edifices of beauty and simplicity, 

to say nothing of practicality, and 

who has been making news in the motion 

picture business in Boston, has announced 

his biggest coup, which has Boston. New 

York and Hollywood sitting up and taking 

notice. The operation, which is focusing 

the eyes of the motion picture world on 

Boston finds the colorful exhibitor plunging 

into a $2,000,000 theatre building and 

acquisition deal, which will add tliree 

brand new showcase houses to his extensive 

holdings. 

The operation, which is going down as 

one of the biggest deals in motion picture 

history here, includes the building of a 

new revolutionary type motion picture theatre, 

the taking over and refurbishing and 

restyling of two other theatres including 

the largest capacity house in Boston, the 

Metropolitan. 

Sack is building a revolutionary new 

type 1,200-seat theatre, which will be completely 

walled with glass on one side that 

allows for visibility in and out, with electronically 

controlled curtains coming together 

to screen the glass when the 70mm 

projection, wiiich the house will be 

equipped with, goes on the screen. With 

800 orchestra seats, and 400 mezzanine 

seats, including rocking chair seats, the 

theatre, which will be named "The Commonwealth." 

will be built at Kenmore 

Square at the corner of Beacon St. and 

Commonwealth Ave. Ground for the new 

theatre will be broken in three weeks, and 

Sack expects to open the glass house in 

September. 

TO REFURBISH METROPOUTAN 

The exhibitor, who has made show case 

houses out of his Beacon Hill, Capri, Saxon 

and Gary theatres in Boston, takes over 

the biggest motion picture palace of them 

all, the Metropolitan, built in 1925, and a 

showplace, which he wall completely refurbish 

and restyle in a $500,000 operation. 

The MetropoUtan, which was recently 

sold by ABC -Paramount Corp. to the New 

England Hospital Center, is going to receive 

a complete overhaul from top to bottom, 

inside and outside. It wOl be named: "Boston's 

Music Hall." 

With all new seats, an 80-foot screen, 

interior and exterior work in keeping with 

the beauty and design of the marble building, 

all types of greenery will be installed 

and spouting fountains will be placed in 

the marble lobby. The Sack inspired 

"Music Hall" is set to open on Friday, July 

13. And the exhibitor said he picked the 

Friday, 13th date pui-posely, to indicate 

that "pictm-es are great any day in the 

week, no matter what!" 

The showman will also restyle and refurbish 

the Strand Theatre on Huntington 

Ave., which will be called the Capri, and 

which will open on June 28. This house will 

carry on for Sack's present Capri, which is 

in the path of a new toll road extension 

into downtown Boston and will be torn 

down. 

Sack, whose theatres here, the Beacon 

Hill, Gary, Saxon and Capri, have played 

seven Academy Awards in six years, leaves 

for the coast to screen new product for his 

theatres on April 26, and he will call a 

press conference on his return to detail 

plans for the new theatres, and to show 

blue prints and sketches to the press. 

SIX FOR SACK IN BOSTON 

With the completion of his projected $2,- 

000,000 plan, the showman will have six 

theatres in Boston, the Beacon Hill, Gary, 

Saxon, the new Capri, new "Boston's Music 

Hall," and new "Commonwealth." 

Sack only recently completed a $50,000 

refm-bishing job on the Beacon Hill Theatre 

making it a showcase house. He converted 

his other three theatres from former 

legit houses into No. 1 motion picture theatres, 

the Saxon, which was the former 

Majestic: then Gary, the former Plymouth: 

and the Capri, the former Copley. With 

the acquisition of the Metropolitan, he will 

be operating the biggest capacity film 

house in the city. The theatre is occupied 

by the Metropolitan Opera Co. for one 

week. Sack's staff moves into the Metropolitan 

on June 1, and present offices of 

New England Theatres there, will serve as 

Sack Theati-es general offices. 

18 

BOXOFnCE AprU 16, 1962

corrmiodity. 

Mervyn Le Roy to Promote 

'Gypsy' on U.S. Tour 

HOLLYWOOE)—The time has come for 

HollyAvood to show an interest in audiences 

so audiences will generate a new Interest 

in Holl.\n.vood. So believes Mervyn Le Roy, 

who consequently will embark on a fourweek 

national tour of key cities in the U. S. 

a month before the national release ol 

"Gypsy" which he is producing and directing 

at Warner Bros. Rosalind Russell, 

Natalie Wood and Karl Maiden are stan-ed. 

On his swing around the country, Le Roy 

will address college groups, clubs, business 

organizations, plus making TV appearances 

and huddling with motion picture 

editors of newspapers and magazines. 

Le Roy is scheduled to start production 

on "Mary, Mary," based on Jean Kerr's 

Broadway comedy hit. at Warners in early 

1963. He expects to complete "Gypsy" later 

this month, after which he will take a 

European vacation, returning to this country 

in the fall preparatory to starting his 

goodwill torn-. 

Denver-Based Producers 

To Make Feature Film 

DENVER — Production of a featurelength 

motion picture, "A Badge for 

Damiy," is scheduled to start here May 15 

as a fii-st theatrical ventui-e for Ken Kennedy 

Productions, headed by Ken Kennedy 

and John C. MulUns, local TV executives. 

Script for the picture was written by 

Kennedy's brother, Burt, in Hollywood. The 

story, set in Denver, Is that of a policeman's 

son. 

Mullins and Kemiedy said they are coproducing 

the film in the hope that it will 

be the first of many. Kemiedy is a director 

at KBTV, which is owned by Mullins. 

Negotiations are under way, Kennedy 

said, for Marjorie Reynolds and Ti-is Coffin 

to play leading roles in the film, and a 

search is being made for a 12 to 14-yearold 

boy to play the title role. The principal 

roles are expected to be cast out of Hollywood, 

however some 18 speaking roles will 

be cast locally. 

Distribution ai-rangements will be negotiated 

after the film's completion. 

48 Bowery Boy Features 

Available for TV Use 

HOLLYWOOD—At the opening of the 

first general sales meeting of Allied Artists 

Television Coi-p., it was i-evealed that 48 

Bowery Boys feature comedies, originally 

released by AA. have been made available 

to television as of April 16. 

The four-day session held at the studio 

was addressed by Steve Broidy, president 

of the parent company. Executives who 

arrived here for the meeting with sales 

vice-president Robert B. Morin are Pete 

Jaeger, eastern sales manager: Fred Frank, 

southern sales manager: Jim Stem, midwest 

sales manager: Barney BroUes, southwest 

sales manager, and Maurice Gresham, 

western sales manager. Allied's TV subsidiary 

is headed by Edward Morey as 

president. 

To Portray Lieut. Kennedy 

HOLLYWOOD — Cliff Robertson has 

snagged the plum role of Lieut. John F. 

Kennedy in "PT 109." The Warner Bros. 

film is based on the wai'time experiences 

of the President. 

Youngstein Reviews Company's Progress 

Sees Big Gain for Cinerama Income; 

Hails New 360-Degree Still Camera 

Max E. Toungst«in 

NEW YORK—Cinerama's new still camra 

and the comijany's potential earnings 

were stressed by Max 

F. Youngstein, execuii\i' 

vice-president, at 

a meeting of the New 

York Society of Security 

Analysts 

Wednesday (4). 

Youngstein reviewed 

the progress 

of Cinerama, details 

of which were well 

known to the trade 

but, apparently, new 

to the financial people, 

and pointed out 

that the profit potentials of the two upcoming 

Cinerama productions were $5,000 

per week in each of the 120 Cineramaequipped 

theatres throughout the world, 

making a total of $600,000. The two films 

are "How the West Was Won" and "The 

Wonderful World of the Brothers Grimm." 

The new still camera, Youngstein said, 

can do for still photography what the 

Cinerama cameras can do for motion pictures—and 

more. The camera can shoot 

a pictui-e at a 360-degree angle; in other 

words, it can shoot all sides of a single 

room, or any portion thereof. Youngstein 

said. It has an electric eye and fixed focus 

and is interchangeable with color and 

black-and-white. 

Youngstein said he had used the camera 

and that it measured up to all that was 

claimed for it. He said specifications now 

were being sent to various factories for 

estimates on turning the cameras out on 

a large scale. He said it would be a "low 

priced " The mechanism is 

based on patents of the late Fred Waller 

who developed Cinerama. 

"How the West Was Won" will be completed 

in mid-May and will be released 

" 

late in the year. "Brothers Grimm may be 

released in the late summer. The former 

cost approximately $12,000,000 to produce 

and the latter about $6,000,000. Both will 

be distributed by Motro-Goldwyn-Mayer. 

Youngstein predicted that the two pictures 

would be among the highest gross films of 

all time. 

Youngstein gave credit to Nicholas Reisini. 

president and chairman of the board 

of Cinerama, for the progress made by the 

company. He said Reisini had pulled Cinerama 

out of a losing proposition into a 

profit company in three years and had arranged 

for a $6,000,000 credit with Prudential 

Insurance Co. as part of a financial reorganization 

plan. 

Youngstein said Cinerama would make 

pictures with "timeless" themes so that 

there always would be residuals of quality 

product in the inventory. 

Analyst Cites 2 "Problem' 

C.O.A., INC., S4 DAUPHIN ST., MOBILE, ALABAMA 

Production Companies 

NEW YORK — Metro-Gold\vyn-Mayer 

and 20th Century-Fox were described as 

"problem" companies by David Bell, an 

analyst for Gruss & Co., investment house, 

at a meeting of the New York Society of 

Secm-ity Analysts Wednesday. The basis 

for the problems, he said, was two expensive 

pictures, "Mutiny on the Bounty" iMGM* 

and "Cleopatra" f20th-Fox). 

Bell pointed out that MGM had a disappointing 

second quarter but that prospects 

were good for a profitable last half 

of the fiscal year. He also congratulated 

the MGM management for restoring the 

company to a sound basis after a period 

of stockholder and inner strife. 

Companies doing well, Bell said, were 

United Artists. Buena Vista, Paramount. 

Universal and Decca. 

BOXOFFICE April 16. 1962 19

MGM AND JOSEPH E.LEVINE present 

JilMES TONY 

; 

NOVAKGARNER RANDia 

IN 

A MARTIN RANSOHOFF 

RODUCTION . . 

TTfTh 

0-CJ%i{7^ 

If you believe 

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means 

joints! 

'Si* 

4

B shooting is over. . .the shouting begins! 

fORLD PREMIERE JUNE 20th 

RIENTAL THEATRE, CHICAGO 

> 

STARRING 

^NET BLAIR 

PATTI PAGE 

SSIEROYCELANDIS OSCAR HOMOLKA 

/ARD MORRIS ANNE JEFFREYS 

OWARD DUFF 

EENPLAY BY IRA WALLACH ADAPTATION BY MARION HARGROVE 

ED ON A STORY BY ARNE SULTAN AND MARVIN WORTH DIRECTED BY M ICHAE L GORDON 

CIMCO-FILMWAYS PICTURE 

Vl G M'''''''' 

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OOK IT NOW THROUGH MGM

. . . James 

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'VoUcfcwMd ^cftont 

Allied Artists to Distribute 

Travels of Marco Polo' 

Christian-Jaque will direct sequences to 

be filmed in Italy, France, Yugoslavia. 

Spain, Nepal and other Asiatic countries. 

Levy, who is principally noted for producing 

Brlgitte Bai'dot's successful "And 

God Created Woman" and "La Verite," is 

producing "Travels of Marco Polo" in association 

with Seven Arts Productions. AA 

will distribute within the Western Hemisphere. 

A release for next Christmas season 

is planned. 

Ellis Kadison to Produce, 

Direct 'Comedy' for Fox 

Ellis Kadison has been assiged by 20th- 

Fox to be producer-writer of a featui-e 

film based on an original story of his titled 

"Comedy." The film will mark Kadison's 

debut as a motion picture pix)ducer, having 

previously helmed 20th's TV series, "Follow 

the Sun ' 

Garner has been 

signed to star opposite Doris Day in U-I's 

"The Thrill of It All," slated to roll in September 

Vincente Minnelli will direct 

. . . MGM's "The Courtship of Eddie's Father." 

By WILLIAM HEBERT 

starring Glenn Ford . . . Two-time Oscar 

winner Sammy Fain has been signed by 

producer Ed Gollin to write the title song 

for his current production, "Ten Girls 

Steve Broidy, president of Allied Artists, 

reports conclusion of distribution arrangements 

Ago," which costars Bert Lahr, Dion, Busductions 

with Raoul Levy and his Han Proter 

Keaton and Eddie Foy . West, 

of "Travels of Marco Polo," granddaughter of veteran silent actor Billy 

Anthony Quinn to be starred. Qulnn will West and daughter of James West, superintendent 

of Allied Artists studio, makes 

play Kublai Khan. Alain Delon will costar 

as Mai-co Polo. Fi-ance Nuyen and Dorothy her screen debut as a teenaged bathing 

Dandridge have costai'ring roles in the film 

which is stated to have a multi-million dollar 

budget, one of the first so highly budgeted 

beauty 

cise." 

in Columbia's "Five Finger Exer- 

by AA. Filmization is planned in 

both widescreen and Eastman Color. 

Paula Prentiss to Head Cast 

Of ToUo'w the Boys' 

Paula Prentiss, who has become one of 

filmland's brightest young stars since making 

her debut less than two years ago in 

"Where the Boys Are," will head an allstar 

cast of MGM's young talents in "Follow 

the Boys." Also named to direct the 

romantic comedy was Richard Thorpe, who 

leaves May 12 for the French Riviera where 

lensing is slated to start July 7. Connie 

Francis already has been set for another 

top starring role in the film to be produced 

by Lawi'ence P. Bachmarm. Miss Prentiss 

will appear as one of a group of sweethearts 

and wives who follow the U. S. fleet 

in the Mediterranean, with hilarious results 

. other MGM castings of note 

were Nick Adams, star of TV's "The Rebel" 

series, for the role of GI Hackett in the 

Perlberg-Seaton production "The Hook," 

starring Kirk Douglas, and Stuart Whitman 

to star opposite Simone Signoret in 

the drama, "Tomorrow Is Another Day." 

The latter will be produced by Jacques Bar 

as a Cipra F>roduction and will be directed 

by Rene Clement. Bar's recently completed 

"A Very Private Affair," starring Brigitte 

Bardot, will be released by MGM this 

spring . Jones will costar with 

Glenn Ford in MGM's "The Comtship of 

Eddie's Father." Joe Pasternak production 

which Vincente Minnelli will direct. Miss 

Jones, an Oscar winner for her performance 

in "Elmer Gantry," recently completed a 

starring role in Warner Bros.' "Music Man." 

Lee Mar'vin Signed to 

Costar 

Again With John Wayne 

John Ford, to produce and direct a so-far 

untitled feature by South Seas sF>ecialist 

James Michener for Paramount release, 

again has signed Lee Marvin for a costarring 

role with John WajTie. Instead of 

being Wayne's worst enemy, as in the recent 

Ford-Wayne-James Stewart parlay, 

"The Man Who Shot Liberty Valance," 

Marvin will play Wayne's rough-andtumble 

pal. 

Production of the untitled film is scheduled 

for early July. Marvin, well-recognized 

for his appearances on TV, will meanwhile 

make personal appearances on behalf of 

"The Man Who Shot Liberty Valance" in 

13 key cities. 

William Castle to Direct 

"The Old Dark House' 

William Castle will direct "The Old 

Dark House." based on J. B. Priestley's 

novel, to be filmed In England and in color 

for Columbia release. The start is scheduled 

for May 14. Tom Poston will be 

starred. 

The film marks a reunion for Poston 

and Castle, who starred the actor m 

"Zotz!" The latter is a Columbia release 

for summer 1962, with Julia Meade, Jim 

Backus and Fred Clark also topllned. 

Castle, who also will serve as executive 

producer on "The Old Dark House," has 

arranged screenings of "Zotz!" on the 

world's newest passenger liner, S. S. 

France. 

HELL WEEK 

ON THE CAMPUS 

ITS IN 

THE NEWS 

NOW ITS ON FILMI 

REFER TO REVIEW 

IN BOXOFFICE MAGAZINE 

MARCH 12, 1962 

Distributed By 

Playstar Productions, Inc. 

6000 Sunset Blvd.. Hollywood. Calif. 

Advertising Accessories Through 

NATIONAL SCREEN SERVICE 

Robert Lewis, Harry Horner 

Form Independent Unit 

Robert Lewis and Harry Horner have 

formed Lewis-Horner Pioductions to make 

three independent features, with Gene 

Shuftan as cameraman on the trio. 

Initial film on the slate is "A Gentle 

Murderer," slated to roll in New York in 

October from a script by Leonard Kantor 

based on Dorothy Salisbury's novel. Following 

ai-e "The Fancy Dancer," which 'vill 

be shot here from a novel by David Lord, 

and "Barometer Rising." based on Hugh 

McLenan's tome. Lewis will produce the 

films and Horner will direct. 

Ginger Rogers Set to Star 

In 'Husband and Wife' 

Ginger Rogers has been signed by 

Charles Wick to star in "Husband and 

Wife." with a screenplay by Ruth Flippen. 

The film will be produced independently by 

Chanford Productions, partnered by Wick, 

Frances Langford and Ralph Evinrude. 

The story treats with a married couple 

whose marriage is on the rocks until their 

teenage daughter teaches Mom there's 

more to life than being a housewife. 

22 BOXOFHCE AprU 16, 1962

iJitanuL 

SINCE 1905 A TRADITION IN MOTION PICTURES 

cUt^ 

a naked mirror of 

Directed 

by 

FRANCO BRUSATI 

Starn'not, 

(Alphabetically') 

in sexj'n life, in sentiment 

SAMY FREY-LOUIS JOURDAN-CURD JUR6ENS-ANT0NELIA LUALDI-TOMAS MILIAN 

RENAT0SALVATORI-JEANS0REL-SUSANSTRASBER6'ALIDAVALLI-GEOR6E WILSON 

TITANUS.via Sommacampsgna 28. Bome. Italy

Timmy 

FEATURE REVIEW 

'The Music Man' 

Warner 

Bros. 

By FRANK LEYENDECKER 

QN A PAR with "Oklahoma!" which was 

a real slice of Americana embellished 

with rousing songs and vibrant dances, tliis 

joyous picturization of Meredith Willson's 

recent stage success, which played on 

Broadway for three seasons and toured the 

length and breadth of the U.S.. is unquestionably 

one of the best film musicals 

of the past decade. It should dehght audiences 

and exhibition alike—with patrons 

singing and cash coming in at the boxoffice. 

For Meredith Willson was writing nostalgically 

of his home town of Mason City. 

Iowa, of 50 years ago and the River City of 

the picture is remarkably reproduced on 

the Warner lot. The horse-and-buggy era, 

with a few old-type autos, the big open 

square, the fireworks in the park and the 

high-button shoes and extravagant, beplumed 

attire of the ladies, all splendidly 

photographed in Technirama and Technicolor, 

will bring wistful sighs from the 

older patrons and get chuckles from the 

younger fans—all of them entering into 

the spirit of the small town 1912 period. 

Producer-director Morton DaCosta has 

endowed the entire film with a consistently 

happy quality which might even inspire 

applause at the outstanding song and 

i 

dance numbers as it did several times during 

the New York theatre screening and 

i 

send audiences out with a smile while humming 

the lilting tunes. It's the kind of picture 

which moviegoei-s will recommend to 

their friends and. because of its wholesome 

quality, is ideal family fare with a 

special appeal to the ladies and the 

youngsters. 

No less than 17 musical sequences have 

been integrated into Marion Hargrove's 

screenplay and most of them stem from 

"THE MUSIC MAN" 

Worner Bros. 

In Techniroma and Technicolor 

Rofio: 2.55-1 

Running time: 151 Minutes 

CREDITS 

Produced ond directed by Morton DoCosta 

Screenploy by Morion Horgrovc, Based on Meredith 

Willson's "The Music Mon," with his music 

and lyrics: book written in collaborotion with 

Fronklin Locey, as produced on Broodwoy by 

Kermit Bloomgarten with Herman Greene in ossociotion 

with Fronk Productions, Inc. Director 

of photogrophy, Robert Burks, A.S.C. Art director, 

Paul Grocsse. Film editor, Williom Ziegler. 

Sound, M, A, Merrick Music supervised ond 

conducted by Roy Hcindort. Vocal orrangements, 

Chorles Henderson. Orchestrotions, Roy Hcmdorf, 

Comstock ond Gus Fronk Levene. Choreogroiphy, 

Onno White, ossistcd by Tom Ponko 

Assistant director, Russell Llewellyn. 

THE CAST 

Horold Hill Robert Preston 

Morion Poroo Shirley Jones 

Morcellus Woshbum Buddy Hockett 

Eulolie Shinn Hermione Gingold 

Moyor Shinn Paul Ford 

Mrs. Poroo Pert Kelton 

Tommy Djilas Timmy Everett 

jQcey Squires, Olin Britt, Ewort Dunlop and 

Oliver Nik os The Buffob Bills 

Zonecta Shinn Susan Luckcy 

Wmthrop Poroo Ronny Howord 

Chorles Cowell Horry Hickox 

Mrs- Squires 

Mary Wickcs 

and Peggy Morvlo, Adnio Rice, Jessalyn Fox, 

24 

Cosey Adoo^s, Chorles Lone, Borboro Pespcr, 

Moniquc Vermont 

Shirley Jones and Robert Preston in 

" 

"The Music Man, Everett is 

back of Preston. 

plot situations so that they never seem to 

intiTJde on the action. Of course, the 

•stirring marching number. "76 Trombones." 

is the standout, especially in the climactic 

reprise down the streets of the Iowa town 

when all of the leading characters are 

identified on the screen and win an audience 

hand just as if they were taking final 

bows from a stage—an effect that should 

be used more often when several screen 

newcomers are being introduced. The opening 

train number, "Whadayatalk." with its 

clever stammering rhythm, the prancing 

"Shipoopi " routine in the park, the songand-dance 

to "Madame Librarian" and the 

wonderful "Gary. Indiana." sung both by 

Robert Preston and by the adorable tyke. 

Ronny Howard, are sure-fire audience 

pleasers. "Goodnight, My Someone" and 

"Till There Was You" are tender romantic 

ballads for Preston and Shirley Jones, while 

the barbershop quartet humming "Lida 

Rose" and several other tunes by the Buffalo 

Bills of the original Broadway show is 

the type of expert harmonizing seldom 

heard in these times. 

Onna White's spirited and splashy dance 

routines arc tremendously inventive and 

DaCosta has employed "iris shots" to cloak 

the outer screen when a few intimate fadeouts 

are needed. 

As important to a musical as its songs 

and dances are the talented performers and 

Warner Bros, wisely chose Robert Preston, 

who scored on Broadway, to recreate his 

vibrant portrayal of Harold Hill, the music 

man. Preston, a screen leaduig man of the 

1940s, amazed Broadway audiences with his 

grace, clever footwork and fine singing 

voice, as well as his mature charm, and his 

screen performance is sure to be judged one 

of 1962s finest. Shirley Jones, of the wistful 

loveliness and bell-like singing voice, is 

ideally cast as the mousey librarian-heroine 

and Hermione Gingold is elaborately and 

raucously comic as the mayor's overdressed 

wife. 

Also from the stage show are Paul Ford, 

as the pompous mayor, and Pert Kelton 

as the heroine's lovable riish mother, as 

well as the fat Peggy Mondo and the skinny 

Adnia Rice, who garner many laughs. 

Buddy Hackett is almost lost in the shuffle 

until he leads the "Shipoopi" number while 

Timmy Everett and pert Susan Luckey 

make an engaging pair of teenage lovers. 

And little, red-haired, freckle-faced Ronny 

Howard, who lisps adorably, will win "ohs" 

and "ahs" from many feminine patrons. 

'Taste of Honey' Winner 

Of 4 British Awards 

LONDON—"A Taste of Honey." British 

picture produced by Michael Balcon and 

distributed in the U. S. by Continental 

Distributing, won four British Academy 

Awards April 5. Robert Rossen's "The Hustler," 

distributed by 20th Century-Fox, and 

"Ballad of a Soldier," Russian picture distributed 

in the U. S. by Kingsley International, 

tied for the British Academy Award 

as "best foreign-made picture." 

"A Taste of Honey" was named "best 

British film," Dora Bryan was named "best 

" 

actress for her starring role: Shelagh Delaney 

and Tony Richardson won the award 

for "best screenplay" and Rita Tushingham 

was named "best newcomer" for her 

featured role in the picture. 

Peter Finch was named "best actor" of 

1961 for his role in "No Love for Johnnie," 

distributed in the U. S. by Embassy Pictures: 

Paul Newman was named "best foreign 

actor" for his starring role in "The 

Hustler" and Sophia Loren was named 

"best foreign actress" for her starring role 

in "Two Women." distributed in the U. S. 

by Embassy Pictures. Walt Disney's "101 

Dalmatians" won the award in the animated 

film field. 

Meredith Willson Gets 

Big Brother Award 

WASHINGTON — Meredith 

Willson. 

author-composer of the forthcoming Warner 

Bros, musical. "The Music Man." was 

presented with the 1961 Big Brother of the 

Year award by President John F. Kennedy 

at ceremonies at the White House Tuesday 

• 10 1. Willson was selected for the award 

by Big Brother leaders in the U. S. and 

Canada in recognition of "his deep and 

abiding interest in the welfare of youth." 

Kirk Douglas has accepted the invitation 

of Secretary of the Treasury Dillon to represent 

the motion picture industry at the 

kickoff of the new^ U. S. Savings Bonds 

American International 

Adds to April Releases 

"Freedom Bond Drive." which takes place 

in Washington April 16. Douglas was 

chosen by Secretary Dillon to represent 

the film industry because two of his screen 

roles. "Spartacus" and "Lonely Are the 

Brave," have depicted man's fight for freedom. 

NEW YORK—American International 

has added another combination bill, composed 

of "Assignment Outer Space and 

" 

"Phantom Planet." to its list of April releases. 

Another combination bill. "The 

Brain That Wouldn't Die" and "Invasion 

of the Star Creatures," is also on the 

April list. 

"Assignment Outer Space," Ls a sciencefiction 

picture in color, with Archie Savage 

and Gaby Farinson. "Phantom Planet." 

also a science-fiction picture, stars Dean 

Fredericks, Coleen Gray and Tony Dexter. 

Lloyd Nolan to Star in Navy Film 

HOLLYWOOD — Lloyd Nolan has been 

signed to star with Kenneth More in the 

comedy, "We Joined the Navy." to be produced 

overseas by Danny Angel. Wendy 

Toy will dii-ect the film, a spoof on the 

American aiid British navies, and has 

slated shooting in London on May 28. 

BOXOFFICE April 16, 1962

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WILL ROGERS HOSPITAL AND 

O'DONNELL MEMORIAL RESEARCH LABORATORIES 

BROADWAY, NEW YORK 36. NEW YORK

BOXOFFICE BAROMETER 

450 

^^1' 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs 

are reported, ratings are added ond averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

according 

Dore Schary Honored 

At Cinema Lodge 

NEW YORK — Doic Schaiy. Broadway 

producer-director and former Hollywood 

studio head, was the principal speaker at 

the installation of officers luncheon of New 

York's Cinema Lodge of B'nai B'rith at 

the Hotel Astor Tuesday iIOi. Howai'd 

Minsky. cochairman of the luncheon with 

Robert K. Shapiro, presented Schary with 

the Cinema Lodge "Honor Scroll" for his 

contributions to the living arts and his 

continuing efforts on behalf of American 

Jewry. 

Special candlelight ceremonies were conducted 

by past president Jack H. Levin to 

install 37 new members of Cinema Lodge. 

Cinema Lodge officers installed by S. 

Arthur Glixon, first vice-president of 

Grand Lodge No. 1, included Abe Dickstein 

of 20th Century-Pox as president for 

an unprecedented third consecutive term; 

Alex Arnswalder. Jack Hoffberg. Leonard 

Kaufman. Milton Livingston, Joseph R. 

Margulies. David Picker, Sol Rlssner, Cy 

Seymour, Howard Shulman, Rabbi Ralph 

Silverstein, Jack Weissman and Minsky as 

vice-presidents. Louis Wolff was installed 

as treasurer and Leonard Rubin as secretary. 

Trustees included Max Blackman, 

Julius Collins. Leo Jaffe. Marvin Kirsch, 

Joseph Maharam, Samuel Rosen, Herman 

Schleier, Hon. Arthur H. Schwartz and 

Karl Tausig. 

Special B'nai B'rith and Cinema Lodge 

awards went to Dickstein, who received 

the president's award: Rissner, who received 

the membership award: Arnswalder 

the membership retention award; Joseph 

B. Rosen and Rubin, who received awards 

for their chairmanship of Cinema's fundraising 

drive of the past year; Joseph 

Ingber. Jaffe, Joseph M. Sugar and Max 

E. Youngstein. who received awards for 

their fund-raising efforts during the past 

year, and Rissner, who received a special 

Veterans Administration award for his 

work with disabled veterans. 

Tri-State Drive-In Ass'n 

Lists Officers, Director 

PITTSBURGH—In addition to George 

Tice. owner of the Woodland Drive-In, who 

was announced as newly elected president 

of the Tri-State Drive-In Ass'n last week, 

other officers are George Basle of the Basle 

Theatres. Washington, Pa., secretary, and 

Ernest Stern of Associated Theatres, treasurer. 

The board of directors includes Harry 

Hendel, head of the Wexford and Starlite 

Drive-Ins; Ernie Warren, head of Warren 

Enterprises: Gabe Rubin, head of the Silver 

Lake Drive-In and Robert Thompson, 

president of the Brookside Drive-In. 

Sewickley. 

Virginia MPTA Meeting 

April 25 in Richmond 

RICHMOND. VA.—The next regular 

quarterly meeting of the Virginia Motion 

Pictm'e Theatre Ass'n will be held at the 

Holiday Inn Wednesday '25i at 11:30 a.m. 

The annual convention of the Virginia 

Motion Picture Theatre Ass'n has been 

scheduled at the Chamberlin. Old Point 

Comfort, July 16-18. 

20th-Fox Holds Two-Day 

Product Meeting in N.Y. 

NEW YORK—Production, distribution 

and promotion plans for forthcoming 20th 

Century-Pox productions were discu.ssed at 

a two-day meeting in the home office 

Wednesday and Thur.sday 1 11-12). Glenn 

Norris, general sales manager, conducted 

the sessions. The first day was devoted to 

discussion of product to be released during 

the second and third quarters. 

On the second day. Peter Lavathes, vicepresident 

in charge of production, discussed 

production plans. Charles Einfold, vicepresident, 

outlined advertising and publicity 

campaigns. 

Among those attending were members 

of the sales cabinet; namely, Martin Moskowitz. 

Clarence A. Hill, Larry Ayres. Robert 

Conn, Thomas McCleaster, Peter Meyers, 

Abe Dickstein and Clayton Pantages. 

Branch managers on hand were Bill Williams, 

Dallas: Morris Sudmin, Los Angeles; 

Daniel Coursey, Memphis; Al Levy, Boston; 

Henry Harrell, Chicago: Robert C. Mc- 

Nabb, Detroit; Jack H. Lorentz, Milwaukee: 

William Briant. New Orleans: Alex Arnswalder. 

New York; Sam Diamond, Philadelphia; 

Kenneth Lloyd, Salt Lake City, 

and Victor Beattie, Canada. 

Robert Marhenke Appeals 

Baltimore 'Teas' Ruling 

BALTIMORE—A recent ruling in city 

court upholding the Maryland State Board 

of Motion Pictm-e Censors' ban of the film, 

"The Immoral Mr-. Teas," will be taken to 

the state court of appeals, according to 

Robert Marhenke, local exhibitor. It was 

Marhenke who filed the original case 

against the censor board. 

In upholding that body's ruling. Judge 

Dulany Poster said, "The film has no plot 

or story, is not documentary and has no 

special virtues such as fine acting, good 

music, unusual settings or special costuming." 

He agreed with Robei-t Sweeney, assistant 

attorney-general, who argued that 

the pictui'e was designed "to appeal to the 

baser instincts for profit." 

Marhenke contends the banning is based 

on nudity in the film and that those opposing 

him have failed to "prove nudity is 

obscenity" as set forth in the censorship 

laws. 

William Wyler Pictures 

At Modern Art Museum 

NEW YORK—Nine of William Wyler's 

pictures, released from 1937 to 1958. will be 

shown at the Museum of Modern Art during 

April and May. according to Arthm- B. 

Krim. president of United Artists, which 

distributed some of the films, and Richard 

Griffith, cui-ator of the museum's Pilm 

Library. Wyler's most recent film, "The 

Children's Hour," is current at the Astor 

and Trans-Lux 52nd Street theatres. 

The series began Sunday i8i with "Dead 

End" 119371 and "Memphis Belle." produced 

by the War Department, to be followed 

by "Jezebel" il938) April 15. Others 

wîll be "Wuthering Heights" il939>, "The 

Westerner' il940i. "Best Years of Our 

Lives," 11946), "Roman Holiday" il953i. 

"Priendly Persuasion" il956i and "The Big 

Country" il958i. May 27-30. 

Cherry Hill Cinema 

Opened by General 

CHERRY HILL, 

Hill Cinema w-as to have its 

1 

Wednesday 

The new 1.425-seat theatre is 

1 1 1 

. 

N.J .—The new Cherry 

grand opening 

located in 

the Cherry Hill Mall Shopping Center, on 

Route 38 at Haddonfield road. 

Managing the new theatre is Max 

Bernstein. General Drive-In Corp., operated 

by Richard A. Smith, president, is the 

owner. This marked the opening of the 

20th suburban theatre for the company, 

which also operates 26 drive-ins and 12 

bowling centers. 

The opening picture at the new Cinema 

was "The Children's Hour. " 

Works of local artists will be on display 

in the lobby and featured in the new theatre 

is a smoking section which has a 

customized ventilating system. 

B.S. Moss Reconstructing 

Central in Cedarhurst 

NEW YORK— B. S. Mo.ss Enterprises, 

owners and operators of the Central Theatre, 

Cedarhurst. L.I., has announced plans 

for the reconstruction of the theatre under 

the direction of Mam-ice Sornik, architect, 

according to Larry Morris, vice-president. 

The New Central will be completed late 

this summer, he said. 

The entire interior of the building, which 

was damaged by a recent fire, is being demolished 

to make way for a new 1.500-seat 

auditorium. The present balcony will be 

replaced by a novel flat loge with widely 

spaced rocking-chair seats, wider than 

average. Picture projection will be on a 

level with the new "wall-to-wall" screen. 

On the main floor, new foam rubber pushback 

seats wull be installed with more than 

three feet between rows. No chair will be 

directly behind another, allowing for an 

unobliterated view of the screen. 

New lobbies, lounges and rest rooms will 

bring the cost of the project to the $500,000 

mark, Morris said. 

Milton Rackmil Honored 

At UJA Industry Drive 

NEW YORK—Milton R. Rackmil, president 

of Universal Pictures and Decca Records, 

will receive the tribute of motion picture 

and amusement notables at a luncheon 

to launch the industiT drive in support of 

the United Jewish Appeal of Greater New 

York at the Essex House May 24. 

Rackmil has been chosen guest of honor 

"unanimously and enthusiastically in recognition 

of the significant impact he has 

made on the entire industry through his 

forcefulness and dynamism. " to 

Lam-ence A. Tisch. chairman of the board 

of Loew's Theatres and chairman of the 

UJA motion picture and amusement division. 

The UJA of Greater New York is the 

sole fund-raising agency in the metropolitan 

area for the United Israel Appeal, the 

Joint Distribution Committee, the New 

York Ass'n for New Americans, the American 

Jewish Welfare Board and the United 

Hias Service. 

Next on Norman Mauer's slate is "The 

Three Stooges Meet the Martians." Columbia 

release. 

BOXOFFICE April 16. 1962 E-1

1 Hh 

— 

— 

— 

— 

— 

— 

Music Hall's Easter Stage - Screen 

Show, Art House Films, Big in N.Y. 

NEW YORK— Despite rainy weather for 

the weekend and Monday i9i, plus the 

Lenten period which always affects moviegoing 

to an extent, the Radio City Music 

Hall's annual Easter stage-screen show, 

headed by Disney's "Moon Pilot." opened 

to strong business, which will increase, of 

course, as the holidays approach. Tlie only 

other new film was "Bell' Antonio," which 

was good at the tiny Guild Theatre. 

Best among the holdover.s was "Sweet 

Bird of 'Vôuth," which was strong in its 

second week at the Capitol and tremendous 

at the east side Sutton Theatre, which had 

block-long waiting lines during the rainy 

weekend. Long lines also were in evidence 

at most of the small art houses, particularly 

"Only Two Can Play, " in its third big week 

at the Forum: "Forever My Love," in its 

second near-record week at the 72nd Street 

Playhouse, and "Last Year at Marienbad," 

in its fifth smash week at the Carnegie 

Hall Cinema. 

Most of the other Broadway houses were 

nearing the end of long rmis. Three hohday 

pictures which opened dui-ing the second 

week in April were "State Fair," which 

opened at the Paramount Wednesday Uli 

following a very mild two-w-eek fill-in, 

"Madison Avenue"; "All Fall Down," which 

Lee ARTOE SAYS> THINK BIG 

BIG 

CARBONS 

SAVINGS 

PROFITS 

good enough in its 17th week of two-a-day 

at the Warner but will pick up during the 

holiday period. 

lAvoroge Is 100) 

Astor—The Children's Hour (UA), 4th wk 

Beekmon—Through o Gloss Dorkly (Joous), 

135 

4th wk 150 

Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160 

Cornegic Hall Cinema Lost Yeor ot Morienbod 

Aston, 5;h wk 175 

Criterion Wolk on the Wild Side (Col), 7th wk. 120 

DeMille A View From the Bridge (Cont'l), 

wk 125 

Embassy Lo Dolce Vito (Astor), movoover, 

16th wk 125 

. 

5th Avenue Victim (Pottw-Americo), moveover, 

9fh wk 110 

opened the same day at Loews State, following 

a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr, 

9th w,< 

Horsemen," and "Experiment 

Arts Only Two Con Ploy (Kingsley), 

"The Four Fine 

no 

in Terror," which opened Friday il3i at 3rd wk 190 

Forum Soton in High Heels (Cosmic), 3rd wk. 140 

the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150 

run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140 

Loews Stote The Four Horsemen of the 

Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110 

its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col), 

7th wk 125 

side Trans-Lux 52nd Street, will be replaced 

at both houses by "Jessica" before moveover, 16th wk 145 

Normondie Les Lioisons Dangereuses (Astor), 

Palace Judgment at Nuremberg (UA), I6tti 

Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200 

which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105 

Pons Viridiono (Kingsley), 3rd wk 150 

Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130 

Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV), 

plus Eostcr stage show 165 

by "Cape Pear" April 18. 

West Side Story (UA), 25th wk. of 

Rivoli 

"West Side Story." which won 11 Academy 

Awards, was again a sellout in its moveover, I 4th wk I 40 

two-o-dcy 200 

68th Street Murder She Said (MGM), 

25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175 

Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185 

lines of ticket-buyers are now buying advance 

dates, while "Judgment at Nurem- 

4th wk 130 

Trans-Lux 52nd St —The Children's Hour (UA), 

Trans-Lux 85th St The Day the Earth Cought 

berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130 

two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire 

(U-l), 3rd wk 125 

Warner El Cid 1 40 

World 

(AA), 17th 

Many Ways to Sin 

wk. of two-o-doy . . . 

(Mishkin-Exploitotion 

film) 200 

All Buffalo First Runs 

Score Average or Better 

BUFFALO—"West Side Story" at the 

Teck in its fifth week was doing 150 business 

and so was "Sweet Bird of Youth" in 

its second stanza at the Buffalo. "The Outsider" 

reported a 125 at the Lafayette. 

"Lover Come Back" moved into the Cinema 

from a long run in the Lafayette and 

tacked up a 250 in this 500-seat downtown 

art house. 

Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50 

Center Splendor in the Gross (WB); Fonny 

WB), return runs ( 

Century Wolk on the Wild Side (Col), 4tti wk. 

1 30 

100 

Cinema Lover Come Bock (U-l), 2nd d.t. run ..250 

Granada El Cid (AA), 8th wk 130 

Lafayette The Outsider (U-l) 125 

Paramount— Lost of the Vikings (Medallion) 110 

Teck—West Side Story (UA), 5th wk 150 

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Holdover Fare and Lent Team 

To Drop Baltimore Scores 

BALTIMORE— Except for weekend patronage, 

current seven-day grcsses appear 

to reflect competition of pre-Easter shopping. 

Overall figures run just about average. 

Then. too. practically all attractions 

were holdovers and several have worn out 

their welcome. "Sweet Bird of Youth" was 

quite biusy over the weekend: so was "A 

View From the Bridge" and two roadshows, 

"El Cid" and "West Side Story," were 

crowded. Monday night gave evidence that 

movie fans watched the Academy Awards 

show on home screens. 

Aurora The Guns of Novorone (Col), 

rclurn run 100 

Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80 

Five Doy Lover (Kingsley), 3rd wk. 100 

Cinema— The 

Five West- Summer and Smoke (Pora), 6th wk. 120 

Hipp:drome Sweet Bird of Youth (MCiM), 

2nd wk. MO 

Little Light in the Piozzo (MGM), 3rd wk 115 

Moyfair-West Side Story (UA), 8th wk 150 

New— Fanny (WB), Splendor in the Gross 

(WB), return runs '00 

Playhouse A View From the Bridge 

(Confl), 2nd wk 150 

Stanton- Lover Come Bock (U-l), 7ttl wk 100 

Town— El Cid ( AA), 5th wk 1 35 


'NTACT YOUR j/i/?ianIaarL, 

fntiB/inationaL exchange 

EW YORK 

George J. Waldman 

630 Ninth Avenue 

New York 36, New York 

Circle 6-1717 

PHILADELPHIA 

Charles 

Bcilon 

3 Penn Center Plazo, Rm. 1525 

Philadelphia 2, Pennsylvania 

LOcust 8-6684 

WASHINGTON, D.C. 

Jerome Sandy 

713 Third St„ N. W, 

Washington I, D. C. 

District 7-2508 

PITTSBURGH 

Milton Broumon 

415 Von Broom Street 

Pittsburgh 19, Pennsy|yani( 

ATlantic 11630 

BUFFALO 

Minna Zackem 

505 Peorl Street 

Buffalo, New York 

TL 3-3857

and 

. 

10 1 with 

which 

9 1 by 

being 

B RO ADW Ay 

QEORGE ROTH and Hayes Goetz, top 

executives in the newly formed Wilshire 

International Pictures, planed to 

Europe April 6 to negotiate with producers 

in London, Paris and Rome on distribution 

in the US. of new pictures. * * * Melville 

Shavelson. producer of "The Pigeon 

That Took Rome" for Paramount, is in 

Hollywood to screen the film for home office 

executives. ° ' ' Leon J. Warshaw, 

medical director of United Artists Corp. 

and Paramoimt Pictures, addressed the 

annual convention of the American Ass'n 

of Industrial Nurses in Chicago Thursday 

1 12 1. Mrs. Sally Kreger. charge nurse for 

the Paramount medical department in New 

York, went to Chicago to attend the Industrial 

Health Conference there. * • * Dr. 

John Grierson, founder of the British documentary 

film movement, gave an illustrated 

lecture on "Documentary Film in 

the Television Age" at the Museum of 

Modem Art Thursday (12 1 

1 10 1 in.specting real estate properties. 

Fred Goldberg. United Artists executive 

director of advertising, publicity and exploitation, 

is back from Hollywood after 

conferring with producers on promotional 

campaigns. ' • • Orville Crouch. Loew's 

.southern division manager, went to Atlanta 

while William Elder, Loew's northern division 

manager, is visiting Loew's properties 

in Dayton and Columbus. Herbert Moliver 

of Loew's construction department, was in 

Richmond Monday 1 9 

1 Norfolk Tuesday 

Robert Wise, whose direction of "West 

" 

Side Story just won him an Academy 

Award, started location shooting for his 

next Miri.sch film, "Two for the Seesaw," 

starring Robert Mitchum and Shirley Mac- 

Laine in Greenwich 'Village Wednesday 

111). The shooting will continue through 

Write, Wire or Phone 

ATIANTIC PICTURES CORP. 37 w 57th st^ 

New York 19. N. Y. 

PLAZA 5-6845 

'"/ISH HIT ALL AROUND THE COUNTRY . A SMASH HIT ALL AROUND THE COUNTRY 

April 21 in Brooklyn, the Bowery and 

Times Square. • • • Frederick Brisson, 

producer of "Five Finger Exercise" for Columbia 

release, was host to 50 women's editors 

and commentators at a fashion show 

and luncheon at the Four Seasons Restaurant 

Tuesday ilOi with Hollywood designer, 

Ori-y Kelly, also on hand to meet 

the group. • • • Eugene Pleshette, managing 

director of the Brooklyn Paramount, 

welcomed his .screen star daughter Suzanne 

to the screen of the hou.se when her 

"Rome Adventure" opened there Friday 

1 13). ' • ' Brandon deWilde, one of the 

stars of MGM's "All Fall Down," autographed 

photos in the lobby of Lcfew's 

State opening day, Wednesday (11). 

William Castle, producer-director of 

Columbia's "Zotz," sailed for Europe on 

the France Thursday il2i to begin preproduction 

activity on "The Old Dark 

" 

House, will be filmed in London 

May 14 with Tom Poston starred. Edward 

Seider, president of Pi-udential Theatres: 

Alec Waugh, author of "Island in the Sun," 

and Marina Svetlova, Metropolitan Opera 

ballerina, were also on board the France. 

The liner had arrived from Europe Wednesday 

( Michele Morgan, French film 

star, aboard. Sam * * * Jaffe. MGM producer, 

has returned to Rome following 

home office conferences on his latest, 

"Damon and Pythias" for May release. 

Gordon Armstrong, who has been assisting 

Marvin Levy in the trade press activities 

at MGM for the past year, became the 

trade press contact April 9. * ** * 

Burt 

Solomon, Astor Pictures publicist, has received 

an acknowledgment from Arthur 

and Barbara Gelb, authors of the newlypublished 

"O'Neill," for his research assistance 

on the late playwright's brother, 

Jamie. * * * At United Ai'tists, Carol 

Scafiddi, secretary to Gabe Sumner, execu- 

. 

A SMASH HIT ALL AROUND THE COUNTRY • A SMASH H/} 

5tli RECORD 

BREAKING 

I 

MONTH at the 

Bryant Theatre, New YorkCity 

AUTHENTIC! Filmed At 

America's Top N udist Camps! 

DIARY OF A 

NUDIST 

m BesuMui EASTMAN COLOR 

Also available as "NATURE MMPOIARY" 

• A SMASH HIT ALL AROUND THE 

Alain 

tive assistant to Fred Goldberg, and Eugene 

Cella. a member of Al Fisher's exploitation 

department, have announced their engagement. 

Michael de Lisio has been named 

publicity coordinator for "The Lonely 

Stage," the Judy Garland film to be made 

in London, and he will leave for England 

late in April to assume his new posX. 

Richard Rodgers. composer of the music 

for "State Fair." and Pamela Tiffin and 

Ann-Marget headed a contingent of 

celebrities who attended the opening at the 

Paramount Theatre Tuesday 'IQi which 

was a benefit for MEDICO and CARE. ' ' • 

Marilyn Maxwell, who recently played at 

the Latin Quarter: Jessie Royce Landis and 

Rip Torn left for Hollywood to join the cast 

of Bob Hope's new Warner Bros, film, 

"Critic's Choice." Lois Nettleton. New York 

stage actress, also left for the west coast 

to join the MGM film. "Period of Adjustment, 

from Tennesee Williams' first 

comedy. John McGiver. who recently returned 

to New York after completing 

"Who's Got the Action?," was called back 

to Hollywood to play in another Paramount 

film, "My Six Loves, " produced by 

Gant Gaither with Debbie Reynolds 

starred. 

Mrs. Pimstein Elected Chief 

Barkerette of Tent No. 35 

NEW YORK—Mrs. Harry M. Pimstein 

was elected president (chief barkerette) 

Monday ( the New York 'Variety Club 

Barkerettes Tent 35, at their first annual 

election held at a full-membership luncheon-meeting 

in Sardi's Belasco Room. Mrs. 

Pimstein succeeds Mrs. Al Steen, organizer 

of the ladies auxiliary to the New York 

tent. Mrs. Steen, under the auxiliary's bylaws, 

as past chief barkerette, becomes 

chairman of the nominating committee and 

a member of the board of directors and executive 

committee. The Barkerettes also 

approved the final draft of the by-laws 

of the year-old organization. 

other newly elected officers were: Mrs. Michoel 

Hyams, first ossistant c)>ief borkerette; Mrs. David 

Home, second ossistont chief txDrkerefte, ond Mrs. 

Jerome J. Cohen, ossistant property mistress {corresponding 

secretory). Re-elected to their posts were: 

Mrs Soul Lerner, property mistress (recording secretary), 

and Mrs. Robert Deitch, dough gol (treosurer). 

Chief Barkerette Mrs. Pimstein will appoirrt 

choirmen of the hospitality, membership, program, 

publicity, remembrance, social secretary ond woys 

and means committee. 

The origirral members of the board of directors 

will continue serve. They are; Mrs. Charles A. 

to 

Alicoote, Mrs. Herbert Fnemon, Mrs. Samuel Horwitz, 

Mrs, Horold J. Klein and Miss Irene Stem. Additional 

directors elected were: Mrs. Saal Gottlieb, 

Mrs. Morris Lefko, Mrs. Bernard Myerson, Mrs. 

Chorles Okun, Mrs. Edith Prigozy, Mrs. Joseph M. 

Sugar arxJ Mrs. George Woldman. 

Mrs. Milton Livingston orxj Mrs. Mae Horx>witz 

were re-elected to serve os Tervt 35's represento+jves. 

Resnais Short Film 

Opens in New York 

NEW YORK—Alain Resnais' short, 

"Night and Fog," in Eastman color and 

black-and-white, had its American theatrical 

premiere at the 55th Street Playhouse 

April 7 in support of the return 

engagement of Resnais' feature, "Hiroshima, 

Mon Amour," which won the 1960 

New York Film Critics award. Resnais' 

latest, "Last Year at Marienbad, " is also 

current at the Carnegie Hall Cinema. 

"Night and Fog," which won the Prix 

Jean 'Vigo in 1956. is being distributed in 

the U.S. by Brown-Hughes Films. 

E-4 BOXOFFICE :: April 16, 1962

. . Owen 

. . Douglas 

! 

PHILADELPHIA 

êorge A. Hamid is rushing work on the 

two movie houses at his Atlantic City 

resort. Steel Pier, so they will be ready 

for business by Easter Sunday. The pier 

was hit hard by the March 6. 7, storm, 

which washed away a section of the milelong 

entertainment landmark. 

New Jersey's Miss State Fair. Lynne 

Eckman of Pitman was on hand to help 

out at the opening of "State Pair" in New 

York Tuesday aOi. The lovely young lady 

joined her counterpart. Miss New York 

State Fair, with members of their courts, 

to preside at the ceremonies. They included 

a procession down Broadway to Times 

Square and then to the Paramount Theatre. 

Pat Boone. Ann-Margret. Bobby 

Darin. Tom Ewell. Alice Paye and Wally 

Cox. who star in the new musical comedy 

by 20th Century-Fox Film Corp.. were also 

on hand with Miss Eckman. 

A VVynnewood estate is being used for 

location in the filming of "Lisa and David." 

from the book by Theodore I. Rubin. 

Howard DaSylva and Keir Dullea are 

starred in the film. Dullea is remembered 

for a standout performance as the doomed 

young criminal in "The Hoodlum Priest." 

Also in a featured role is Janet Margolin. 

The scenario is by Eleanor Perry, with 

direction under her husband Frank. 

Letters to The Bulletin, which recently 

decided against taking ads for movies it 

deems improper, are still running 90 per 

cent in favor of the move. 

TV channel 6 here Sunday i8> started 

showing post-1952 Hollywood feature films 

from 8:30 to 10:30 as a regular weekly 

Sunday night feature. Local exhibitors 

claim it will probably hit their business 

noticeably because people who missed the 

films on their runs a decade ago will have 

the opportunity to see them now—for free 

—thereby cutting into potential attendance 

for today's movies. For instance. "Run 

Silent. Run Deep." starring Clark Gable 

and Burt Lancaster, was the first presentation 

on the Hollywood Special, which the 

new film series is called. On top of that, 

feature films all made since 1955 will be 

aired Sunday nights next season, from 8 

to 10 p.m., ABC announced. 

April First-Run Dates 

For 'Whistle/ 'Doctor' 

NEW YORK—Two British-made 

films, 

"Whistle Down the Wind" and "Doctor in 

Love," have been set for Manhattan firstrun 

dates late in April, "Whistle Down the 

Wind," starring Hayley Mills and distributed 

in the U.S. by Pathe-America, will 

open at the Little Carnegie April 21, following 

Lopert's "The Night." 

"Doctor in Love." with Michael Craig in 

the title role, distributed in the U.S. by 

Governor Film.s. will open at the Normandie 

Theatre April 26. following "Les Liaisons 

Daneereu.ses." 

Exhibitor Jack Levy Dies 

PHILADELPHIA—Kent Theatre Manager 

Jack Levy died Thursday i5> at St. 

Joseph's Hospital. Levy had worked at the 

Kent. Kensington avenue and Cumberland 

street, for the last 30 years. He was 71. 

^BHoMay Program 

BALTIMORE 

NEW YORK \Viini,r Bros, will relca.se 

"Lad: A Dog." producrd by Max J. Ro.senbcrg 

from the Albert I'uy.son Terhuiie story, 

and the cartoon fcalurettc, "The Adventures 

of the Road Runner," as a combination 

family show for the Decoration Day 

holiday season. Peter Brcck and Peggy Mc- 

Cay are featured in "Lad: A Dog." 

'Jessica' for Astor 

NEW YORK— "Jessica." the Jean Ncgulesco 

production filmed on location in 

Sicily in Panavision and Technicolor, will 

open at the Astor Theatre Thursday il9i 

following the current "The Children's 

Hour." Both pictures are United Artists 

releases. Maurice Chevalier, Angle Dickinson 

and Noel-Noel are starred in "Jessica." 

. . . 

gill :\li(haels(>n of American International 

in Washington was here for 

Tobias 

conferences 

with local exhibitors 

Hartz, projectionist at the Uptown, has returned 

to duty following a spell of pneumonia 

. Schnepf. manager of the 

McHenry. spent Wednesday and Thursday 

with friends in Philadelphia. 

Mrs. Irwin Greenfield, secretary to Leon 

Back, general manager of Rome Theatres, 

announced the marriage of her daughter 

Anita to Carl Millison . Connellee. 

owner of the Elkton Drive-In, Elkton. 

wa.s a Baltimore visitor ... J. Stanley 

Baker, head of Hicks-Baker Theatres, and 

Mrs. Baker have returned from a vacation 

at Port Lauderdale, Fla. 

Cramoves, 

you bet 

Customers come back, profits are 

higher with Cramores Dri-Syrups 

Rofrosliing. flavorful ade-type beverages prepared from 

Cramores instant dri-syrups offer your customers a 

taste delight that will bring them hack again and 

again. This is the kind of business that will boost your 

profits, 

Cramores Instant dri-syrups, for ade-type beverages 

come in ten rich fruit flavors— orange, lemon, pink 

lemon, lime, grape, orange-pineapple, fruit punch, 

cherry, strawberry and black raspberry. These Cramores 

dri-syrups are portion packed in foil bags that 

solve storage problems and eliminate waste— another 

boon to bigger profits. 

Contact your wholesaler and order Cramores now for 

dispenser or individual pack use. Ask him about the 

Cramores jet dispenser deal. 

CRAMORE PRODUCTS, INC. 

Point Pleasant Beach, N, J. 

II 

you're serving ices 

or sherbets, use Cramores 

new, rich'flavor 

On Fru'Tlce Mixes. 

BOXOFFICE April 16, 1962 E-5

I 

. Some 

includes 

7-101. 

. . The 

. . 

BUFFALO 

Ilonald Sherwood, who joined the Paramount 

Theatre staff as an usher in 

August 1961. has been appointed treasurer 

of the same house, succeeding Michael 

Martin, resigned. Martin has accepted a position 

in the city government. 

Packed houses greeted the two p>erformances 

of "California Calling," the musicalfashion 

show presented on the stage of the 

Paramount Theatre. Thursday il2) at 11 

a.m. and 2 p.m. The show was put on by 

the downtown merchants, in cooperation 

with the Courier-Express, which sheet distributed 

the free tickets to the event. Manager 

Ed Miller started his regular perfonnances 

that day at 4 p.m. The show brought 

the Paramount an avalanche of goodwill 

publicity in the foiTn of page ads in color, 

long stories and art in the news columns of 

the morning newspaper. 

A capacity house greeted Lord Mayor 

Robert Briscoe of Dublin when Tent 7 put 

on a special luncheon in honor of Hizzoner. 

It also was a sort of salute to the local 

radio and TV industry with heads of all 

the television and radio stations seated 

on the dais. Chief Barker James J. Hayes 

presided at the event, w-hich was one of the 

most successful in the history of the club. 

During the course of his talk, the Lord 

Mayor invited the barkers to Dublin, where 

the Variety International Convention will 

start May 15. A large delegation fi-om Tent 

7 and the Women's League of the club 

will attend the Dublin pow^vow. 

Manager James J. Hayes of the Cinema 

Theatre got a real break when he was able 

to announce the showing of "Lover Come 

Back" at his house direct from a sevenweek 

run in Basil's Lafayette. It now looks 

as though the Cinema might enjoy a similar 

length run on this boxoffice attraction. 

Phil Thorne, manager of the Playhouse 

in Canadaigua has tied up with the local 

radio station and two big stores in the 

AMERICAN MADE 

for American Users 

MOSQUITO REPELLENT 

c^cê 

mnxm m 

Write for FREB Samples to 

NAR Trading Corp. of Fla., 

Only factory of iti K'md in the U.S.A. 

Inc. 

320 Northeast «Oth Street Miami 37, Florida 

Telephone PLazo 4-4796 

city in the form of a special 15-mlnute 

program every Saturday morning during 

which the Playhouse receives free plugs 

for the matinee perfonnance, w'hile the 

stores award ten pair of guest tickets to 

see the program. The tie-up helped considerably 

the Saturday matinee boxoffice 

figui-es. 

Sidney J. Cohen, president of Allied Theatres 

of New York State, with headquarters 

at 310 Crosby Bldg., has sent out notices 

to members that a life insurance program 

is now available to all paid up members 

and a special bulletin is being sent 

out with full instructions on the tie-up. 

William P. Rosenow Dies; 

Buffalo Area Industryite 

BUFFALO—Funeral services were held 

Thursday a2i for William P. Rosenow, 

veteran in area exhibition 

and distribution, 

in the Ulrich 

Funeral Home here. 

Rosenow died Sunday 

1 8 1 of a heart attack 

in Elmhui'st. 111., 

where he had been 

living for the past 

two years. 

Starting as an usher 

in Shea's Buffalo. 

Rosenow rose to head 

William P. Rosenow the service department. 

Several years 

ago he was associated with William Brett 

in the operation of the Lakeshore, Niagara 

and Genesee theatres. He had also been 

with the local exchanges of United Artists, 

Columbia and Paramount in sales capacities. 

Survivors include his wife, the former 

Alma S. Wokasien of Buffalo: a daughter. 

Mrs. Chester Dimitroff, Buffalo, two brothers, 

Walter of Buffalo and Paul F. of 

Syracuse, and two grandchildren. 

Albany Trio Continuing 

Senior Citizen Rates 

ALBANY—Three local theatres, Fabian's 

Palace, Stanley Warner's Strand and 

Madison, have agreed to continue reduced 

rates for senior citizens another year. The 

widely heralded plan, started in 1958. provides 

a lower scale for retired persons, at 

least 60 years of age, when they present a 

senior citizen card. Applications for the 

new card were received in the lobby of the 

Palace from 1 to 3 p.m., Monday through 

Wednesday

. . George 

. . . Kim 

, 

. . 

. . 

. . Civic 

. . Joe 

Newark 

PITTSBURGH 

ITomer and Rita Michael returned to the 

theatre business when they reopened 

the Evergreen Drive-In in the Mount 

Pleasant-Scottdale area, which they acquired 

from Mrs. Donald Ruth, widow of 

the original owner, who managed this 

ozoncr last year. The former ownersoperators 

of the Liberty Theatre on Pittsburgh's 

.south side have modernized the 

Evergreen, first with a complete fresh 

paint job. including screen resurfacing: 

also with installation of new in-car speakers, 

etc. The concession building, with 

various new fixtures and equipments, has 

been turned into a self-service operation 

under management of Rita Michael. 

Michael Karolcik, former Perryopolis exhibitor 

and now chairman of the Fayette 

County board of commissioners, participated 

in the ground-breaking for the new 

truck freight temiinal in Perryopolis. . . . 

Joe McCormick left the WB payroll, leaving 

this company without a field salesman 

for the first time in its existence. A Filmrow 

employe for upwards of a score of 

years, McCormick had spent most of these 

years with WB as booker and salesman. 

Formerly he was with defunct RKO-Radio 

Pictures. WB additionally cut down in the 

office and this let out Leona Ecker, who 

had been with WB for a full 20 years. She 

is a sister of Variety's I. Elmer Ecker, attorney. 

Ann Simon, formerly a booker for 

many years, took over Mi.ss Ecker's post. 

Virgil Jones, city-sales manager, becomes 

WB head booker, with May Weir, former 

head as his assistant. 

A few days before the season opened, we 

found the Evergeen Drive-In near Mount 

Pleasant newly painted—including fence, 

speaker posts, playgromid equipments, 

concessions building inside and out, screen 

surface and underscreen structure, etc. 

New concessions fixtures and equipments 

are installed for self-service and new' incar 

speakers were being installed by Mi-, 

and Mrs. Homer Michael, new owners. 

There are about 100 evergreens in the 

fenced area. New bright colors replaced the 

old dai'k colors and grime and the ozoner 

buildings are newly housecleaned, all new 

power and water lines are installed. Newly 

added are an outdoor field lighting system 

plus new indoor lighting systems. 

A law office at Fairmont, W. Va.. seeks 

a film salesman, "believed from Pittsburgh," 

who fell on a footbridge at Franklin, 

W. Va., in December 1960. We camiot 

identify him, but if you can, please answer 

tile inquiry of this correspondent . . . Jefferson 

Borough, Allegheny County, for 1961 

received $15,697.19 from its amusement tax 

Smiley, a Paramount .salesman 

here briefly several years ago, now is Paramount's 

Charlotte exchange manager . 

"Watty" Watson, MGM exploiter here 

some time ago, is an advance man with 

"Judgment at Nuremberg." 

Adam G. Goelz, former Maryland theatreman 

and Wilson circuit manager at 

Tyrone, Pa., who has been located in St. 

Louis for a year or so as a Wehrenberg 

circuit manager, now is a division manager, 

managing five outdoor theatres and 

three indoor units. He may be in this area 

Atlas Theatre Supply will install the 

initial 

when the Wilson circuit court case with 

area Century all-transistor sound 

the film companies is heard . C. 

system at the Manos Theatre, Latrobe . 

WUson III, president of Wilson Theatres, 

Regis Burns, Erie manager for Blatt Bros. 

writes that the court case with the film 

Theatres, reports that the new brick concessions 

building at the Lawrence Park 

distributors is coming along fine and it 

looks like it might be heard in the next 

Drive-In has 250 square feet with new restrooms 

and cafeteria-style concession 

several months. He is optimistic regarding 

facilities 

the outcome. A third-generation theatre 

with two aisles . . . Dick Leibert, 

industry executive, Wilson is a Democratic Radio City Music Hall organist, who was 

candidate for Congress in the 12th 

the local Pemi organist in Loew's days of 

district, 

seeking votes in Somerset, Bedford, 

operation here, presented a varied program 

Blair, Huntingdon, Mifflin, Fulton and at a recital in McKeesport High School. 

Franklin counties. 

Mr. and Mrs. Evan E. Evans, Wilkinsburg-Homestead-Monroeville 

dancing entertainers 

who spent several years in USO 

work around the world and who are well 

loved hereabouts, enjoyed a quiet Golden 

Wedding anniversary at their Lincoln 

Place home. Joining them were then- professional 

dancing children, Maryetta and 

Lester. Mom and Pop are still performing 

and turning in their usual expert job. They 

have been dancing entertainers more than 

50 years and played in most large theatres 

in this comitiT- 

Robert James Springer and his wife and 

.son R. J. jr., are modernizing the Dependable 

Drive-In Theatre, which they will reopen 

April 27. The ozoner was opened 

eleven years ago by Springer and for the 

past ten years it has been an operation of 

the Stern family's Associated circuit. With 

the Associated lease expired, the Springers 

are again in exhibition. They are remodeling 

and enlarging the concession building 

and it will be a self-service operation. 

Springer, a former coal operator, is a 

farmer and a construction engineer and 

contractor. 

Bill Graner, a veteran of 52 years in the 

local film industry, has returned to Filmrow 

as a booker at Jimmy Hendels independent 

film exchange. With the increase 

in business, Hendel, former UA district 

manager, has expanded his operations. 

Graner. in recent years, has worked part 

lime a.s relief manager, advance man, etc. 

. . . Bill Pence, director of Film Arts 

Societies, notified some distributors this 

week that his enterpri.se of .showing socalled 

art pictures in many college towns in 

this area had failed and that he had filed 

a petition in bankruptcy . Mulone, 

Cheswick exhibitor and builder of screen 

frames, shipped a 45x23 .screen frame to the 

Central Theatre. Pa.ssaic, N.J. 

"Pithole, USA." a 13-minute film of the 

first of oil hLstory's wildest boom towns, 

which is nationally booked from FK Distributing 

Co.. 415 Van Braam St.. Pittsburgh 

19. was on view this week at the 

Stanley here with BV's "Moon Pilot" . . 

. 

Mrs. Virginia Dickinson has been recuperating 

at home after sustaining a fall and 

breaking a couple of ribs several weeks 

ago. She is the wife of Dick Dickinson, 

former local area film salesman and exhibitor 

for many years, who with son 

Donald own and operate the Double-D 

Ranch restaurant near Canonsburg ... A 

screening of WB's "The Music Man" proves 

that it is one of the alltime best musicals, 

with excellent audience reaction to an expert 

job . Light Opera season at 

the Arena opens July 2 with the Carol Burnett 

Revue. 

Ted Tolley, MGM shipper, has not retii-ed 

as was stated in a recent item. Tolley has 

been president of Local B-11 for 22 years, 

and is observing his 50th year in the film 

industry here. 

John Stanek Living It Up 

As SW Contest Winner 

NEWARK. N.J.—Stanley Warner home 

office executives and fellow managers 

i 

i 

gathered at the Newark airport to wish 

John Stanek. Branford Theatre 

i 

manager, and his wife "bon voyage" via 

American Airlines Astrojet to Los Angeles. 

Stanek received an all-expenses-paid 

Academy Award vacation for two including 

the round trip flight on American Airlines, 

a stay at the Hollywood Roosevelt Hotel, a 

tour of the Warner Bros, studios, sightseeing 

throughout the Los Angeles area and 

attendance at the Academy Award ceremonies 

Monday evening 9 1 as the winner 

of the nationwide contest conducted by 

Warner Bros, in connection with the release 

of "A Majority of One." 

'Mr. Hobbs' for May 30 

NEW YORK — Jerry Walds production 

of "Mr. Hobbs Takes a Vacation." a 

CinemaScope-De Luxe Color comedy starring 

James Stewart and Maureen O'Hara, 

will open in Los Angeles and Chicago over 

the Decoration Day holiday, more than a 

month before its July release. Henry 

Koster directed the 20th Century-Fox 

picture. 

Aoftnûf^ 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

means 

MAXIMUM LIGHT 

^vn\y Dittributad 

In Pcnniylvanlo -Blunnbrrg Bros., Inc., 1305 Vlnm StrMt, Phllodelphia, 

Walnut 5-7240 

National Theatre Supply, Ptiltodelphlo—Locuit 7-61 S« 

Superior Theatre Equipment Compony, Philadelphia 

RIttonhouse 6-1420 

National Theotre Supply Co., 84 Von Broom Str««t, 

Ptttiburqh, Po.—Grant 1-4630 

BOXOFFICE April 16, 1962 E-7

I 

Rank 

. and 

which 

-^ 

ôhcUm defiant 

H SSOCIATED British Picture Corp.. Ltd.. 

and Anglo Amalgamated Film Distributors, 

Ltd., last week announced the completion 

of a deal whereby ABPC acquired 

a 50 per cent share interest in Anglo and 

all its subsidiary companies. The news of 

this agreement did not come as a surprise 

to Wardour Street where it was known for 

weeks that discussions for such a deal had 

been taking place between the legal representatives 

of the two companies. ABPC, 

in securing its 50 per cent share interest 

in Anglo, strengthens its product position 

and is a significant move at a time when 

shortage of first-class British featui-es is 

still a problem within the industry. 

The board and management of Anglo 

will continue to function as before. The 

two managing directors, Nat Cohen and 

Stuart Levy, will, in the words of the joint 

press statement, "consolidate Anglo's 

rapid progress and the new merger will encourage 

Peter Rogers la director of Anglo 

and their other producers—Julian 

i 

Wintle. Leslie Parkyn, Joseph Janni and 

Merton Park Studios, to embark on a more 

ambitious production program designed to 

achieve international distribution." 

The distribution company, headed by 

Alan Kean, general manager, will continue 

as before. A further announcement about 

forthcoming product is expected to be 

made shortly. Meanwhile, Anglo was able 

to mark the agreement with two West End 

showings of their pictui-es, "Carry On 

Cruising," produced by Peter Rogers and 

directed by Gerald Thomas at the New 

Victoria, and "A Kind of Loving," produced 

by Joseph Janni. directed by John Schlesinger, 

at the Warner Theatre. 

Both the British Film Producers Ass'n 

and the Federation of British Film Makers 

have been investigating the situation in 

the Eui-opean Common Market and were 

in Brussels last week on a reconnaissance 

for their respective producer groups. They 

both returned expressing themselves "well 

satisfied" with the results of the trip. 

Meanwhile, new talks have been arranged 

in Brussels for the working party set up 

by ECM member countries to assemble 

facts about their film industries. It is expected 

that plans will be discussed for the 

liberalization of the film trade within the 

EX^M area. Original plans called for an 

increase in existing bilateral film exchange 

talks between member countries by 33 

per cent before December 31, 1961. But 

actual introduction of the higher quotas 

has not yet been conducted by the governments 

in Bonn, Paris and Rome. 

When it comes to motion pictui-e promotion 

on an ambitious scale and for general 

public relations between the industry 

and the press, Warner-Pathe is right on 

top of the league. Under managing director 

Lou Lewis, this company, now getting on 

for its second birthday, has achieved a 

name for hard-selling and brilliant exploitation. 

The man in charge of publicity 

is Leonard Samson who. last week, took advantage 

of the film, "A Majority of One," 

By ANTHONY GRUNER 

to create a happy atmosphere for the press 

by throwing an after-screening Japanese 

lunch at an Asiatic restaurant. In New 

York and Hollywood, these sort of functions 

may be second nature, but in London 

this type of drum-beating with the Fourth 

Estate is rarely considered to be "worth 

the expense" as far as the U. S. renters 

are concerned. 

Although the festivities did not have any 

palpable effect on the reviews of the film 

which, in the main, were unfavorable, all 

the critics gave plenty of space explaining 

why they didn't enjoy the picture, and this 

was done dui-ing a week when a number of 

important films were prereleased. including 

"Road to Hong Kong" and "Soldiers 

Three." Because of the big space allocated 

to it "A Majority of One" is doing solid 

business at the Warner Theatre, for Samson, 

like most good publicists, is always 

seeking methods to keep the public talking 

about his company's pictures. 

M. J. Frankovich, first vice-president of 

Columbia Pictures, and Sii- Michael Balcon, 

chairman of Bryanston, announced while in 

New York last week, that Maxwell Setton, 

managing director of Bryanston since its 

formation three years ago. is to relinquish 

the post to take up an appointment with 

Columbia as production executive for Continental 

Europe. He will also relinquish 

his similar appointment with Bryanston 

Seven Arts and his joint managing directorship 

of Pax. Setton will take up his Columbia 

appointment in Rome on July 1. 

but will later transfer his headquarters to 

Paris. 

The significance of Setton's appointment 

is highlighted by Em-opean common market 

developments and recent moves towards 

increased Anglo-Continental coproduction. 

Specially qualified to deal with Continental 

production. Setton speaks French 

and Italian with remarkable fluency, and 

can communicate in several other 

languages. Before establishing himself as a 

producer of British pictures, he was called 

to the English Bar. He also holds a degree 

in French law. 

The British Film Academy last week issued 

its final annual awards for 1961 with 

America and Russia tying for first place 

with 20th-Pox's "The Hustler" and the 

USSR film. "Ballad of a Soldier." sharing 

the award for the best film from any 

source. The best foreign actor award went 

to Paul Newman in "The Hustler": the best 

foreign actress was. in the opinion of the 

BFA. Sophia Loren in "Two Women": and 

the best British film. Bryaiiston's " A Taste 

of Honey." Peter Finch got the award for 

the best actor in "No Love for Johnnie" 

1 

Dora Bryan was awarded the 

best actress accolate for her part in "A 

" 

Taste of Honey. The best British film was 

"A Taste of Honey." which again tied for 

the best screenplay award with "The Day 

the Earth Caught Fire" iPaxi. Disney's 

"101 Dalmatians" won the award for the 

best animated film and Rita Tushingham 

for the most promising newcomer. Miss 

Tushingham stars in "A Taste of Honey." 

'La Dolce Vita' Booked 

For 150 Situations 

NEW YORK—Astor Pictures' two current 

releases. "La Dolce 'Vita." now in its 

50th week in New York City, and "Last 

Year at Marienbad." in its sixth week at 

the Carnegie Hall Cinema. New York, will 

open in other key cities in April. 

"La Dolce "Vita. " Federico Fellini's Italian 

picture, was booked into 150 theatres 

across the country, beginning April 9 and 

running through May. many of these dates 

being return engagements and some for 

drive-in theatres "Last Year at Marienbad." 

will start its second U. S. engagement 

at the Exeter Theatre. Boi=ton. April 21. 

Mario de Vecchi. Astor vice-president, will 

travel to Boston to meet with newspaper 

representatives for promotion of the picture. 

The third engagement for "Last Year at 

Marienbad" is now set for the Playhouse 

Theatre. Washington. D.C.. April 24. 

350 'Follow That Dream' 

Dates for Easter Period 

NEW YORK— "Follow That Dream." 

starring Elvis Presley, will be released by 

United Artists in the South and the Los 

Angeles area with 350 bookings during the 

Easter period. The pictui-e then will be 

held out until Memorial Day when it will 

go into other areas. 

James Velde. United Ai-tists general sales 

manager, said that 400 prints had been 

ordered and that exhibitor interest in the 

picture was among the greatest in recent 

company history. He said exhibitors were 

offering guarantees which, in many instances, 

were higher than the total gross 

on other pictures from the same theatres. 

Velde and "Skip" Weshner. producer 

representative for the Mirisch Company, 

which made the film, said that the picture 

was not being sold as another Presley attraction, 

but as an attraction that would 

attract both the Presley and non-Presley 

fans. 

'Come Thursday' Acquired 

For European Release 

NEW YORK — ""Come Thursday." the 

first feature made by Little Movies, has 

been sold for European distribution to the 

Joseph Bursty n office. Jeffrey Lynn stars 

in "Come Thursday. " was directed 

by Bob Davis and produced by Duard Slattery. 

The Buistyn deal also covers the Little 

Movies Oscar-winning short, "Day of the 

Painter, " being distributed in the U. S. 

by Kingsley International. Both films have 

also been purchased by Teleview A.B. of 

Stockholm. Sweden, which plans a package 

theatrical release in 32 countries. 

Telepix Spring Release 

NEW YORK—"Joan of the Angels." produced 

in Poland with Lucyna Winnicka 

starred, will be released in the U. S. by 

Telepix Corp.. according to Irving A. Isaacs, 

head of the releasing company. The 

picture, which won a special jury prize at 

the Cannes Film Festival, will open in New 

York in the late spring. 

William Perlberg produces and George 

Seaton directes "The Hook, " starring Kirk 

Douglas, for MGM. 

*E-8 


• 

slated 

MEWS AND VIEWS OF THE PRODUCTION CENTER 

I Hollywood Of/ice— Suite 320 at 6362 Hollywood Blvd.. William Hebert. Western Manaocn 

Cliff Robertson Cast 

As John T. Kennedy 

HOLLYWOOD—One of the most important 

casting decisions of the year was 

announced by Jack L. Warner in revealing 

that Cliff Robertson has been signed 

to play the role of Lt. John F. Kennedy in 

•PT-109. 

Lewis Milestone will direct the film, 

dealing with F^-esident Kennedy's wartime 

adventures, including a full-scale re-enactment 

of Pacific sea battles, highlighted 

by the crash of Kennedy's motor toiisedo 

boat by a Jap destroyer. 

Work has already begun in Munson 

Island. Key West, on coiistructing the fleet 

of FT boats which will be used in the South 

Pacific battle. Warner will personally 

supervise production, with Bryan Foy as 

producer. It will be lensed in Panavision 

and Technicolor, based on Robert Donovan's 

book, "PT-109." 

Dick Van Dyke Contract 

For Five Columbia Films 

HOLLYWOOD—A seven-year, five-picture 

deal with Columbia Pictures has been 

signed by Dick Van Dyke, inclusive of his 

currently filming "Bye Bye Birdie." in 

which he makes his motion pictm-e debut in 

the role he created on Broadway. 

The deal does not include the actor and 

Byron Paul's independent Lotus Productions, 

which plans "Zoomar." based on the 

late Ernie Kovacs' novel, as its initial 

project. 

Also being prepared by Lotus are "Laurel 

and Hardy," to star Stan Lam-el, and 

"Gold," originally written as a video series 

by Paul and Allan Chase, which Paul has 

rewritten as a screenplay. 

Refurbished Ghost Town 

Given Over for Tourists 

HOLLYWOOD — On the condition that 

no other motion picture or TV company be 

permitted to use the site for location work. 

MGM will leave the refurbished buildings 

of the mining ghost town of Oatman. Ariz., 

used in filming MGM-Cinerama's "How 

the West Was Won," as a future tom'ist 

attraction. 

Some of the changes made by MGM 

crews under the set direction of Addison 

Hehr include paint jobs on some 20 dilapidated 

buildings to give them an 1880 

flavor and construction of a balcony and 

boardwalk around the old two-story hotel 

building. 

Oscars Are Given Credit 

For Improving Pictures 

HOLLYWOOD—Congressman James C. 

Corman of California recently voiced high 

praise for the role that the Oscar Show of 

the Academy of Motion Picture Arts and 

Sciences has played in raising the artistic 

level of the film medium. 

On the floor of the House of Representatives, 

Corman declared that the awards 

provide an incentive to strive for an increasingly 

better product and have raised 

the standards of motion picture production 

and made the American film industry 

the finest in the world. 

In his remarks to Congress. Corman 

said: 

"The motion picture industry, which has 

long been a significant element in our nation's 

economy, is particularly important to 

my congressional district where many of 

its facilities are located, in which many of 

its employes live and from where so much 

of its creativity springs. The industry directly 

employs thousands of people, and 

through its varied operations helps to employ 

thousands more in related industries. 

More important, perhaps, it brings untold 

enjoyment into the daily lives of millions, 

both at home and abroad." 

Jim Burkett Joins 

MGM Laboratories 

HOLLYWOOD—James Burkett has resigned 

as vice-president of Pathe-America 

to become sales manager for MGM Laboratories 

in Culver City. Mike O'Hara takes 

over Burkett's position with Pathe. At the 

same time, Walter G. Eggers. formerly 

vice-president with Movie Lab in New York, 

was engaged by MGM Lab as assistant to 

Alan Jackson, who heads the laboratory 

here. Both appointments emphasize MGM's 

recent decision to extend its lab facilities 

to producers and distributors outside the 

studio. 

Newman and Loren 

Are British Choices 

Hollywood — Robert Rossen's "The 

Hustler" was named by the British 

Film Academy as the best foreiRn picture 

of the year, in a tie with the 

USSR's "Ballad of a Soldier." Paul 

Newman was named best foreign actor 

as a result of his performance in Rossen's 

picture, and Sophia Loren was 

named best foreign actress for "Two 

Women." 

Tall Down' Chosen 

For Cannes Festival 

HOLLYWOOD—MGMs "All Fall Down" 

has been named the U. S. entry at the 

Cannes Film Festival to be held May 7-21. 

The festival selection committee announced 

that the picture was selected because of its 

"exceptional artistic merit." 

Eva Marie Saint, Warren Beatty, Karl 

Maiden and Angela Lansbury head the cast 

of the fUm, which John Houseman produced 

and John Prankenheimer directed. 

Roy Evans Returns to LA 

As UA Circuit Staffer 

LOS ANGELES—Roy Evans, for the past 

three months in New York as division 

manager of Skouras Theatres, has returned 

here to join the parent company. United 

Ai-tists Theatres, as assistant to general 

manager Fred Kunkel in buying, booking 

and theatre operation. 

Reason for the move is United Artists 

Theatres projected expansion in Southern 

California, where the circuit now operates 

11 theatres. Plans are to acquire several 

more in the near future. 

Evans also will work with Kunkel on UA 

circuit's long range remodeling plans in 

which over $1,000,000 will be spent on refurbishing 

and remodeling all theatres. 

The Four Star recently was completed at a 

cost of $160,000 for the "Black Tights" 

premiere and engagement. The UA Pasadena 

and Glendale also have been completely 

done over and work is progressing 

on the Long Beach. 

Evans joined Skouras Theatres several 

months ago after many years as district 

manager for National Theatres and Fox 

West Coast. 

Grain Harvesting Theme 

Of Next Zephyr Feature 

HOLLYWOOD—"Some Men Reap," a 

story of American grain harvesting, will be 

filmed by Zephyr Productions in June with 

president Paul Parry producing and directing. 

Zephyr also will release the picture 

on a regional basis. 

The featm-e will be shot in Eastman Color 

and widescreen. 

New George Chakiris Role 

HOLLYWOOD—Harold Hecht has signed 

Oscar winner George Chakiris to costar 

with Yul Br^^mer and Richard Widmark in 

" 

"Flight From Ashiya. to roll June 1 

for United Artists release. Chakiris is 

currently starring in "Diamond Head." 

BOXOFFICE April 16. 1962 W-1

Goldman LA Theatre 

Will Cost $500,000 

LOS ANGELES— Harold Goldman, who 

owns seven theatres in New York, is setting 

plans for the first motion picture house 

on the Sunset Strip. Blueprints for the 

$500,000 theatre include a cocktail bar 

area. 

A trend toward smaller theatres was 

prophesied by Goldman, here to confer with 

Joseph Levine about booking "Boccaccio 

'70" for his Studio Theatre in Manhattan. 

The e.\hibitor also predicted future bookings 

would involve films which could run 

indefinitely, rather than being "just another 

picture." 

Honor-Winning 'Bridge' 

In June General Release 

LOS ANGELES—Allied Artists' art house 

presentation. "The Bridge." will be put 

into general release in June. The film, winner 

of many honors, including an Oscar 

nomination and Hollyw-ood Foreign Press 

Golden Globe award, was produced by 

Pono-Film and Jocehn Severin. directed 

by Bernhard Wicki and based on Manfred 

Gregors novel of the same title. 

The cast is toplined by Volker Bohnet. 

Fritz Wepper and Cordula Trantow. 

Mary Is Honorary Head 

HOLLYWOOD—Mary Pickford has accepted 

the honorary chairmanship of the 

Motion Picture Relief Fund benefit premiere 

May 4. 5 at the Movieland Wax 

Museum in Buena Park, fund president 

George L. Bagnall announced. Miss Pickford 

is president emeritus of the relief fund. 

on whose board of directors she has served 

for many years. 

Premiere benefit tickets at $2.50 each 

may be obtained by writing Mary Pickford 

or the Motion Picture Relief Fund, co 

Box 10. Hollywood 28. 

Dick Widmark to 'Ashiya' 

HOLLYWOOD— Harold Hecht has signed 

Richard Widmark to star with Yul Brynner 

in "Flight From Ashiya." which rolls June 

1 for United Artists release. The story of 

the Air Rescue unit will be filmed in Japan, 

Hong Kong, the Philippines, North Africa 

and the Bavarian Alps. 

Danny Kaye Concert, $112,340 

HOLLYWOOD — Danny Kaye's 

Jack Cooper Resigns 

HOLLYWOOD—Jack Cooper resigned as 

assistant Paramount studio publicity manager. 

guestconducting 

appearance with the Los 

Angeles Philharmonic orchestra raised 

$112,340 for the musicians union pension 

fund, with a sellout crowd packing the 

2,660-seat Philharmonic Auditorium. Seats 

in the orchestra section were $100 each. 

Filmgroup Distributing 'Mermaids' 

LOS ANGELES— "Memiaids of Tiburon" 

starring Dianne Webber, to be distributed 

by The Filmgroup. is scheduled for 

a Cincinnati area saturation booking in 

June. 

Elke Sommer Set for First 

Film Showing in U.S. 

HOLLYWOOD—Described by one major 

European reviewer as "a new Brigitte Bardot 

without the pout." Elke Sommer is 

scheduled for her first U.S. outing when 

"Sweet Violence" opens at the Sunset Tlieatre 

in Hollywood April 27. 

Miss Sommer. 20. has starred in 13 

European films in the past two-and-a-half 

years, according to her American representative, 

receiving star billing opposite 

such well-established European aiid 

American stars as Horst Buchholz, Richard 

Todd. Walter Chiari. A linguist, she 

performs without dubbing in French. German. 

Spanish and Italian as well as English. 

Recent films: "Don't Bother to 

Knock." made in England; "Daniella by 

Night." reported a substantial hit in 

France: "Women of Luxury," made in 

Italy. 

Filmed in Cinemascope. "Sweet Violence" 

was produced by Joel Lifschultz, directed 

by Max Pecas. 

American distribution is being handled 

by Audubon Films of New York, with 

Beverly Pictures booking situations west of 

Denver. 

'Bounty' Campaign Based 

On Silverwood Tie-Ups 

LOS ANGELES—A nationwide exploitation 

campaign based on the successful promotional 

tie-up between Silverwoods Department 

Stores and MGM's "Mutiny on 

the Bounty" will be used by studio fieldmen 

around the country to aid in effecting 

similar campaigns. 

Four hundred kits have been ordered by 

the studio which describe the promotion 

and reproduce the advertising and publicity 

during the three-week tie-up. The promotion 

utilized props and large still photos for 

floor and window displays in eight Silverwood 

stores to launch a new line of South 

Seas fashions inspired by the pictui-e. 

Dorothy Provine Casting 

Rounds Out 'Mad World' 

HOLLYWOOD—Stanley Kramer completed 

the stellar casting on "It's a Mad, 

Mad. Mad, Mad World" with the signing of 

Dorothy Provine. on loanout from Warner 

Bros. The film marks the first feature for 

the actress since she started the WB Roaring 

20's TV series. 

Previously set for "Mad World" are 

Spencer Tracy, Ethel Merman, Sid Caesar. 

Jimmy Durante, Edie Adams, Jonathan 

Winters. Terry-Thomas. Buddy Hackett. 

Mickey Rooney. Dick Shawn. Peter Falk 

and Eddie "Rochester" Anderson. 

A Cavalcade of Costumes 

HOLLYWOOD — The motion picture 

co.stumers Local 705 will present a historical 

cavalcade of costumes of famed 

films as the major theme of its September 

22 Adam and Eve awards. The show is 

being planned as an advance premiere of 

the Hollywood Museum. 

Casey Adams to Use Own Name 

HOLLYWOOD — Actor Casey Adams, 

currently appearing in Paramounts "My 

Six Loves." said he will use exclusively his 

real name of Max Show-alter, under which 

he is also a composer-writer. 

Cojecddiioe. ^n4Ufeie^ 

Producer Walter Wood, back from production 

huddles in London and New York 

on "Tunnel 28." 

Producer Mel Shavelson, to Gotham for 

a Paramount home office screening of 

""The Pigeon That Took Rome."" 

Producer Sy Bartlett. to Chicago to participate 

in promotion for U-I"s ""Cape Pear."' 

UA publicity director Fred Goldberg, in 

for conferences. 

AIP toppers James Nicholson and 

Samuel Arkoff, to San Francisco for an 

exhibitor lunch and tradescreening. 

Euu'ene V. Klein, head of National General 

Corp.. back at his desk from huddles 

in Chicago. New York and Miami. 

Robert W. Selig. National Theatres, back 

from Fox Intermountain meetings in Denver 

and Salt Lake City. 

Artists XVI Distributing 

Parade's Suspense Films 

LOS ANGELES—A deal 

has been completed 

by Parade Releasing Organization 

with Joseph Cranston of Artists XVI Productions 

for the distribution of the suspense 

film. ""Ti-auma."' 

Produced by Cranston and written and 

directed by Robert Malcolm Young, the 

film stars John Conte, Lynn Bari, David 

Garner and Warren Kemmerling. and introduced 

Lorrie Richard. A May release has 

been set. 

A Cancer Kickoff 

HOLLYWOOD—Filmites will gather to 

kick off national Bowl Down Cancer week 

in support of the American Cancer Society 

crusade April 22-28. Scheduled to attend 

the luncheon at Hollywood Star Lanes, 

sponsored by the Bowling Proprietors 

Ass"n of America, are Stuart Whitman, Rod 

Steiger, Martha Hyer, David Janssen, John 

Saxon, Dolores Hart. Jayne Mansfield, Ray 

Danton, Ruta Lee. Barbara Luna. Barry 

Sullivan, Howard Keel, Jeanne Crain and 

Julie Adams, and others. 

Out at MGM Casting 

HOLLYWOOD—Alexis Corfino. in charge 

of MGM's casting department for the last 

ten years, has asked for and has been 

granted his release. 

Al Trescony has been named to replace 

Corfino as head of the casting department. 

Trescony. formerly head of TV casting, has 

been with the studio for 25 years. Under 

the new organization set-up. both feature 

and TV casting will be consolidated in the 

one department. 

Too Hot' to Topaz Films 

HOLLYWOOD— "Too Hot to Handle." 

Eastman Color feature starring Jayne 

Mansfield. Leo Genn and Karl Boehm. has 

been acquired by Topaz Films Corp.. headed 

by Paul P. Schreibman and Edmund Goldman. 

The film, directed by Terence Young, 

w-as produced and released in England and 

will be released in this country June 1, 

possibly with a title change. 

"Feather in Her Hat." based on "Lilly's 

Story."" a novel by Ethel Wilson, will be 

relea.sed by MGM. 

, 

W-2 BOXOFFICE April 16, 1962

'NTACT YOUR Jimeniaaru fntB/mationjCiL exchange 

ATTLE 

Robert S. Parnell 

2316 Second Avenue 

Seattle 1, Washington 

MAin 4-6234 

DENVER 

Chick Lloyd 

2145 Broadway 

Denver 5, Colorado 

TAbor 5-2263 

SALT LAKE CITY 

Fred C. Palosky 

252 East First South 

Salt Lake City, Utah 

DAvis 2 3601 

LOS ANGELES 

N. P. Jacobs 

1918 So. Vermont Avenue 

Los Angeles 7, California 

REpublic 1-8633 

SAN FRANCISCO 

Hal Gruber 

255 Hyde Street 

San Francisco 2, Califon 

PRospcct 6-4409

— 

^^ OME afterthoughts on the Academy 

1^^ Awards while they are still fresh in 

mind: 

We have not seen Stanley Kramer's 

brief, warm and humorous speech on accepting 

the Irving Thalberg Award anywhere 

in print, but here is the complete 

text: 

"When they told me that I was going to 

receive the Irving Thalberg Award, I remembered 

that Mr. Thalberg's mother and 

my grandmother used to be bridge partners. 

If they had told me at that time that 

some day I 

would receive the Irving Thalberg 

Award I wouldn't have believed it 

but my grandmother would." 

At the same event. Bob Hope, the wellknown 

M. C. who walks as if he were wearing 

roller skates with the brakes on. was at 

his very best. Many of his comments never 

reached the TV audience because they were 

delivered while the living room captives 

were being "entertained" by the commercials. 

Said Mr. Hilarious: 

"Tonight you will see Hollywood's newest 

and greatest production: 'Judgment 

at Santa Monica.' 

W-4 

day and see a star in the window—it means 

he's not working. 

"However, Grace Kelly is coming back 

here to make a movie. Monaco needs the 

money. Since Jack Warner imy new landlord' 

came back from there, the Casino 

hasn't had enough big losers. 

"As for those foreign movies being shown 

in this country with all those strange people 

doing strange things. I can't understand 

it. If I make a U-turn on the way to 

the studio, there is a policeman right there 

to remind me that I am breaking the law. 

"Some of the foreign movies are real 

great, however, like 'La Dolce Vita'—meaning 

what to do until the spaghetti is ready. 

"Some of our Hollywood producers are 

doing all right, too. in that department. If 

they make a pictui-e that gets the Production 

Code Seal of Approval, they look at 

each other and say— 'Where did we fail?' 

"So far we haven't had any bulletins 

from Rome, but, in case you're worried, 

Mrs. Stone is not the only one who had 

a Roman Spring. 

"Among the nominees for 'Best Song' is 

the love theme from 'El Cid.' The music is 

by Miklos Rozsa. The lyrics are by Paul 

Francis Webster. Incidentally, Mr. Webster 

wrote Miklos Rozsa's name." 

Thank you, Bob, for the memories. As 

a consolation prize you get the Point of 

View Award for never being funnier. 

"They say that 'Cleopatra' is going to 

cost 30 million dollars. So who's worried? 

It's been shooting so long that that comes 

down to about two dollars a day. 

Topic A throughout the world seems to 

"This program will be interrupted if be the Elizabeth Taylor embroilment. Because 

of the nature of human nature, it 

there are any news bulletins from Rome . . . 

"As you know, this auditorium is only a seems to take precedence in the minds of 

few feet from the ocean. We are leaving many over international crises of far 

the back door open so that if the 'Mutiny greater importance and significance. This 

on the Bounty' cast gets back in time they writer, along with many others, I am sure, 

can wade ashore. 

is frequently asked, "What do you think 

of it?" 

"Ironic, 

Opinion 

isn't 

reserved. 

it, that Hollywood's 

We are in the 

greatest 

business of criticizing 

moment of the 

pictures 

year 

or 

should 

business 

be going 

out 

operations, 

all over 

not 

the 

people. 

world—from Santa Monica? 

Rather than be the first to throw a Biblical 

stone at Miss Tayor's 

"I don't expect 

Spring, let's 

to win an Oscar myself, 

refer the discussion 

but 

to 

I'm 

the opinions 

still smiling. 

of 

Hollywood is full of others 

method 

and simply report. (This 

actors, but I'm what 

column 

they call a can hardly be 

•method' 

accused of cowardice in 

loser. I wouldn't 

view 

be surprised if. 

of its usually 

instead 

forthright 

of 

opinions, 

giving me but the 

an Oscar, the Academy 

young lady has been 

voted 

lacerated 

to put 

from sufficiently 

a manhole cover over 

my 

other 

star on 

sources 

Hollywood 

without our having 

Boulevard. My agent to join as 

keeps 

a soloist in 

telling 

the chorus.) 

me not to worry, that I'm 

still young. That's one good 

The best 

thing 

analysis 

about 

of Miss Taylor's dilemma 

is given in the April 13 issue of 

having a 95-year-old agent. 

Life Magazine, and it is rather 

"As 

frightening. 

you know, George Scott rejected Never has the editorial mailed fist 

his 

of 

nomination 

a 

for a best supporting role national magazine been so thinly 

in 

veiled in 

'The Hustler.' I imagine that Mr. Scott so innuendous a velvet glove. 

is sitting home tonight watching television 

with his back From this, and 

to the 

other comments 

set. 

in the 

press, one would gather that 

"This 

Miss Taylor 

program is being taped for all of has all the assets in 

our 

the world except 

actors 

ordinary 

intelligence, a sen.se of responsi- 

overseas. It is probably the first 

television program that will do better in bility, and a regard for 

the 

public opinion. 

reruns than it did in the original. 

Miss Taylor's next vehicle, if 

"So many she ever 

Hollywood actors are going gets one, might well be 

overseas 

a remake of 

that 

Ben 

their agents are beginning Ames Williams' "Leave 

to demand 

Her to Heaven," 

ten per cent of the typhus shots. once made by 20th-Fox with Gene Tierney 

"If you drive through Beverly Hills to- in the starring role. End of shudders. 

Legion Post to Boycott 

Runaway Production 

HOLLYWOOD—At a membership meeting 

condemning runaway production, the 

American Legion Post 46 in Culver City 

adopted a resolution calling for a boycott 

of Hollywood interest films made in foreign 

countries. 

The action asked that such product not 

be patronized by the public because of the 

danger of Communist infiltration in picture 

content, cooperation of some runaway producers 

with Commie controlled unions 

abroad, and certain filmites taking residence 

overseas to "avoid their responsibilities 

as citizens" and to "unpatriotically 

evade their fair share of income taxes" 

needed for national defense. 

The resolutions wall be sent to the state 

department of the American Foreign Legion 

of California for consideration at its 

convention this June. 

Warners Mails Portfolio 

On 'Chapman Report' 

LOS ANGELES—Motion pictui'e exhibitors, 

newspaper and magazine editors 

throughout the U.S. are receiving from 

Warner Bros, a portfolio, labeled "Case 

histories from 'The Chapman Report,' a sex 

survey of American women." 

Each portfolio contains four "case histories" 

of the characters portrayed by Shelley 

Winters. Claire Bloom, Jane Fonda and 

Glynis Johns in the Dan-yl F. Zanuck production 

for WB, which also stars Efrem 

Zimbalist jr.. Ray Danton. Ty Hardin and 

Andrew Duggan. 

The film, based on the novel by Irving 

Wallace, was produced in Technicolor by 

Richard Zanuck and directed by George 

Cukor. 

Suzanne Pleshette Signed 

For '40 Pounds of Trouble' 

HOLLYWOOD — Suzanne Pleshette has 

been set by Tony Curtis and producer Stan 

Margulies for the femme lead in "40 

Pounds of Trouble," Curtis Enterprises production 

for Universal release in which 

Curtis and Phil Silvers are starred. 

Miss Pleshette will portray Silvers' niece 

in the romantic comedy scripted by Marion 

Hargrove. The actress is currently appearing 

in Alfred Hitchcock's "The Birds," and 

will 

" 

check in at U-I for "Trouble. slated to 

roll in color and Panavi.sion April 19, with 

Norman Jewison directing. 

Prolog in 5 Languages 

HOLLYWOOD—Stephen Boyd has been 

set by producer Joe Pasternak to record 

the prolog to MGM's "Jumbo" in five additional 

languages to supplement the English 

version. The actor will dub the track 

in French, Spanish, Italian, Gei-man and 

Japanese. 

To Play Bob Hope's Son 

HOLLYWOOD — Twelve-year-old Ricky 

Kelman, described as having "a ski nose 

like Bob Hope," has been cast by Warner 

Bros, as Hope's son in "Critic's Choice." 

Director Don Weis and producer Frank P. 

Ro.senberg located the youngster while he 

was playing a two-week engagement at the 

Sombrero Playhouse in Phoenix. 

BOXOFFICE April 16, 1962

— 

— 

— 

— 

— — 

— 

. 

—— 

— 

— 

— 

. . Harry 

. . 

Big 'Judgment' Debut 

In Denver Aladdin 

DENVER— "Judtiiiu'iU at, NuiTniberK" 

began a probable long lun at the Aladdin 

here with a fine 250 for the first week. All 

except two first-run houses enjoyed well 

over average business for the week. 

(Average Is 100) 

Aloddin Judgment at Nuremberg (UA) 250 

Centre— Sweet Bird of Youth (MGM), 2nd wk. 130 

Cooper Seven Wonders of the World (Cineroma), 

241 h wk 130 

150 

125 

..170 

on (Col), 3rd 70 

Poromounf— All Fall Down (MGM); Malaga (WB) 115 

Townc—The Children's Hour (UA), 5th wk 75 

Ocnhom— El Cid iAA), 9th wk 

Denver—The Outsider (U-l); Six Block Horses 

(U-l) 

Esquire— Lover Come Back (U-l), 8th d.t. wk. 

Orpheum—Walk on the Wild Side (Col); Cash 

Demand wk 

Oscar Week Excitement Draws 

LA Attention From First Runs 

LOS ANGELES — Local first runs 

dropped off in a week that offered few 

stix)ng openers, and was dominated and obstructed 

by the Oscar excitement. "Black 

Tights" toted up a great 250 per cent in 

its second week, and "West Side Story" 

. . 90 

. . 

continued big with 200. Otherwi.se, business 

was spotty in all situations. 

Beverly Conon 

Corthay Circle— 

The Night 

El Cid (AA), 

(Lopert), 

1 6th wk 

5th wk. 

135 

Chinese West Side Story (UA), 17th wk 200 

Egyption Sweet Bird of Youth (MGM), 3rd wk. 100 

Four Star Black Tights (Magno), 2nd wk. ... 250 

Fine Arts Jessica lUA), 2nd wk 135 

Fox Wilsh.re— Stote fair (20th-Fox) 125 

Ins, Worrens Light in the Piazza (MGM), 

gen 30 

1 St rels 1 

Howoii, Orpheum The Mark (Cont'l); Sons and 

Lovers (20th-Fox), revivals 65 

Hollywood, Loyola, Hillstreet, Wiltern The 

Doy the Eorth Caught Fire (U-l) 65 

Hollywood Paramount All Fall Down 150 

(MGM).... 

Los Angeles, Pix Gidget (Col); Gidget Goes 

Howoiion (Col), reissues 65 

Music Hall Les Liaisons Dangereuses (Astor), 

7th wk 120 

Pontoges Judgment at Nuremberg (UA) 

16th wk 145 

State The Premature Burial (AlP), 2nd wk. 

Vagab-nd ^Don Quixote (MGM) 

65 

100 

Vogue Moon Pilot (BV), 9th wk 70 

Worner Beverly Walk on the Wild Side 

(Col), 5th wk 80 

Worner Hollywood, El Rey Flower Drum Song 

(U-l), 16th wk 70 

'West Side' Adds Matinees 

In 16th San Francisco Week 

SAN FRANCISCO—"Sweet Bird of 

Youth" continued to hold up strongly in 

the second week at the Stage Door while 

"All Fall Down" fell down to a low of 

per cent at the Warfield. Oscar-hopeful 

films returned to the Paramount and St. 

Francis with double bills. "West Side Story" 

in the 16th week at the United Artists. 

added matinees every day and an extra 

show on Sunday. 

Esquire The Children's Hour (MGM), 4th 

Fox—King of Kings (MGM), 3rd wk . 

Golden Gote The Doy the Earth Caught Fire 

. 

2nd wk 

Women 

(U-l), 

Metro 

.300 

Two (Embassy), 1 5tt> wk, .. 

Poramount The Guns of Novarone (Col); 

Brcokfost at Tiffony'i I'ara), return runs. 

Presidio A View From the Bridge (Confl), 

6th wk 

Stage Door— Sweet Bird of Youth (MGM), 

100 

2nd wk 

450 

Francis— St Fonny (WB), Splendor In the Grass 

(WB), return runs 80 

United Artists— West Side Story (UA), 16th wk. 275 

Vogue The Bridge (AA), 4th wk 200 

Worticld All Fall Down (MGM), 2nd wk 80 

York 24 Never on Sunday (Lopert); Block 

Orpheus (Lopert), revivals 125 

Rainy Weekend Welcomed 

By Portland Theatres 

PORTLAND— A rainy weekend helped 

boxoffice. particularly "West Side Story," 

which held to its 250 per cent at the Music 

Box. 

Broodwoy— Lover Come Back (U-l); This Happy 

Feeling 2nd wk (U-l), return runs, 135 

Fox, 82nd St 

(Col); 

Guild—Sweet 

Weekend A 

Dnvc-ln Wolk on the Wild Side 

With Lulu (Col), 2nd wk 135 

Bird of Youth (MGM) 125 

Music Box West Side Story (UA), 4th wk 250 

Paramount, Sandy Dnvc-ln 

(U-l); 

The Outsider 

Blast of Silence (U-l) 135 

Orpheum, 104th St. Drive-In Journey to the 

Seventh Plonet (AlP); Beware of Children 

(AlP) 135 

Two Phoenix Theatres Book 

'The Bashful Elephant' 

LOS ANGELES — "The Bashful Elephant" 

was booked by Allied Artists to 

open May 23 in two Phoenix theatres, the 

Northern Di'ive-In and the Strand. 

A McGowan International production, 

the film stars Molly Mack. Helmut Schmid 

and Kai Fischer, and was written, produced 

and directed by Dorrell McGowan and 

Stuart E. McGowan. 

Many "King of Kings' Dates 

LOS ANGELES—"King of Kings." which 

has grossed over $1,000,000 in the past few 

weeks, will open a multiple engagement in 

40 theatres in this area May 23. The MGM 

Biblical spectacle will be the Easter attraction 

in more than 200 key cities throughout 

the country, including 60 houses in the New 

York area. 

LOS 

ANGELES 

Uorman Kipps, assistant general sales 

manager for MGM, conferred with Bill 

Devaney . Novak, sales manager 

for Seymour Borde. has set up "Nude on 

the Moon" at the Apollo Arts Theatre . 

Fred Schwartz, head of MGM's special reissue 

department, huddled with Seymour 

Borde. 

Jack .Sheriff of Manhattan Films, vicepresident 

of Filmrow Club, has arranged 

for the mobile chest X-ray unit to be on 

the Row in front of National Theatre Supply 

April 25 from 11 to 4 p.m. Examinations 

are free . . . Jules Gerelick. Favorite 

Films, went to San Francisco on business. 

Betty Dobson, secretary to Jack Berwick, 

advertising director at the Columbia exchange, 

was married April 14 to James R. 

Tracy . . . Olga Stillwell, former secretary 

to Newton Jacobs, gave birth to a ninepound 

boy. 

Sue Lloyd. English fashion model, will 

play a featured role in MGM's "The Main 

Attraction." 

H 

u

. . . Verne 

. . Teseo 

. . 

. . 

SAN FRANCISCO 

J|ric Erickson, master spy of World War 

n, spoke at a meeting of the San F^-ancisco 

Council of Women's Clubs about his 

adventures as depicted in "Counterfeit 

Traitor," the screen version of his novel 

Zeesman of Motion Picture 

Counseling Co. reports that the Skyview 

Drive-In in Sacramento is being enlarged 

to 2,050-car capacity and expanded to a 

twin-screen operation with six boxoffices. 

Moh^ 

Arc Carbons 

j^ 

QuaUtif, Pnx^jeoUcui, 

The ONLY Imported Carbon 

Carrying 

# 

This Seal 

'// 

Equipment will include in-car heaters and 

70mm projection. The architect is Gale 

Santocono. 

"El Cid" closes at the Alexandria Theatre 

in mid-May. No replacement has been announced 

... Ed Chrisman. representing 

Cretors Co. of Nashville, Tenn.. was in 

town . Tesi. Patio Theatre. Half 

Moon Bay, was on the Row buying . 

Alex Levin has been appointed manager of 

the Times Theatre . . . David A. Williams 

will reopen the River Theatre, Gurneville, 

for the summer April 24. 

Joe E. Brown was crowned with a daffodil-covered 

basball glove and reigned as 

king over the annual "Spring Comes to 

Maiden Lane" festivities Thursday i5). 

Joe is featured in "Damn Yankees" at the 

dinner theatre in the Sheraton-Palace Hotel 

.. . "The Magic Sword," a film about the 

ancient legend of St. George and the Dragon, 

will appear on the Esquire Theatre 

and Mission Drive-In screens in May . 

"The White Bear" a Polish prize-winning 

film, will have its first test run in the 

United States at the Movie here. 

WB-Oppenheimer Talks End 

HOLLYWOOD—Due to failure to reach 

amicable financial terms, negotiations between 

Jess Oppenlieimer and Warner Bros, 

head Jack L. Warner regarding the producer 

joining Warners as a television and 

movie producer have been terminated. 

American Tested and Approved 

in America's Leading Theatres 

DISTRIBUTED BY: 

Western Theatrical 

Equipment Company 

168 Golden Gate Avenue 

San Francisco, California 

United Artists' "The Manchurian Candidate" 

is a story of suspense and nightmare 

ranging from battlefield in Korea to a 

political party convention in Madison 

Square Garden. 

ENDLESS 

^BR9 

BURNS THE ENTIRE HVnM^l 

POSITIVE ROD ^'^BI^gH 

Save Carbon ^^ ^^^^^1

. . Howard 

. . Bob 

. . Sympathy 

. . Eva 

as 

DENVER 

T K. Powell. Cliff Tlicatrc at Wiay. is up 

and around again after a siege of 

pneumonia . to John Burton 

of the Nile Theatre in Mitchell, Neb., on 

the death of his mother . and Carroll 

Schad of the Star Theatre in Guernsey, 

Wyo.. had their son home on spring vacation 

from the University of Wyoming in 

Laramie. 

. 

The Teleglobe Co. has applied for a permit 

to operate pay TV in the Denver area 

through KTVR, Channel 2, which vva.s sold 

recently. Since Teleglobe cannot get a 

hearing until after the KTVR sale i.s 

cleared with the FCC, it will be at least 

a year until the pay TV project is ready 

to go ahead. 

A Sunday supplement of the Denver Post 

carried a page article on Cheyrl Sweeten 

who was selected by TOA as "Star of Tomorrow." 

Cheyrl is the daughter of Bob 

Sweeten, managing director of the Centre 

Theatre and Doreen Jensen 

Silver Hill Theatre for 

plan to close their 

the summer while theii- Oskosh Drive-In 

. is open will cut playing time 

Kehr 

in the Prairie Theatre to weekends only 

while the West Fifth Street Drive-In is 

open this summer. 

Westland, Cooper Leasing 

Pact on Colorado Houses 

COLORADO SPRINGS. COLO.—Larry 

Starsmore. president and general manager 

of Westland Theatres, which has its headquarters 

here, and Kenneth E. Anderson, 

general manager of Cooper Foundation and 

Cooper Foundation Theatres, Lincoln, Neb., 

have completed arrangments for Westland 

to lease the Cooper Theatre. Grand Junction, 

and for Cooper to lease the Chief, 

Greeley. The leasing arrangements will become 

effective May 1. 

As a result of the agreement, Westland 

will operate the Mesa and Cooper theatres 

in Grand Junction, the only conventional 

theatres in that town. Cooper will operate 

its Colorado in Greeley, which was built in 

1957. as well as the Chief there. These are 

the only conventional theatres in Greeley. 

Starsmore said arrangements will make it 

possible for the Mesa in Grand Junction to 

have a steady flow of top product. Anderson 

stated that Cooper's top product will 

be played in the Colorado Theatre in Greeley. 

Both men indicated they felt the new 

arrangements would be beneficial to both 

companies and to the public. 

All Cape Shopping Center 

Will Have Art Theatre 

HYANNIS. MASS.—This Cape Cod community, 

reigning during the JFK administration 

as the Summer White House 

town, is the site of one of the nation's 

most unusual shopping centers, to be 

known as the All-Cape Shopping Center, 

and covering a 35-acre tract. 

Construction has already started on the 

shopping plaza, a striking highlight to be 

a lovely, natural four-acre kidney-shaped 

lake in the middle of the Picture Pond 

Plaza. Encircling the lake will be stores. 

a summer playhouse, an art film theatre 

and a restaurant. A fishing footbridge will 

bridge the neck of the lake. 

Wally Kemp to Supervise Six Theatres 

In Wyoming for Commonwealtti Circuit 

CASPER. WYO—Operation of six area 

theatres, leased to Commonwealth Theatres. 

Inc.. of Kan- 

.sas City, Mo., will be 

supervised by Commonwealth 

district 

Wally 

manager 

KemiJ, who head- 

(luarter.s in Grand 

Island, Neb. 

The lease agreement 

between Commonwealth 

and 

Rialto Theatre, Inc. 

was announced last 

vvLck by Common- 

AVally Kemp 

wealth president 

Richard H. Orear and Rialto president Russell 

W. Schulte. and brings to 111 the number 

of theatres now operated by the Missouri-based 

circuit. 

Orear announced also that there would 

be no drastic change in per.sonnel in the 

Wyoming houses, which include the Rialto. 

America and Terrace Drive-In here; the 

Mesa, Douglas: Ramona. Wheatland, and 

Fiesta. Gillette. 

Everett Allen, who has been with Rialto 

for many years, will become city manager. 

Jerry Parker, former manager of the 

50 Highway Drive-In at Sedalia. Mo., has 

come in to assist Allen and to manage the 

American Theatre. Jack Bass, a long-time 

employe of Rialto, will manage the Terrace 

Drive-In, which opened last Friday for the 

season. Much of Bass's work in recent years 

has been as manager of the Terrace. 

The local Rialto, from which the Schulte 

firm takes it name, was built in 1922 by 

Henry Brennan, who encountered financial 

difficulties when construction was about 

half complete, resulting in the Schulte interests 

taking over the building and operation 

through E. J. Schulte, father of Russell 

Ẇhen the Rialto opened, the elder 

Schulte brought Mel H. Todd, veteran theatre 

manager, from Cheyenne to run the 

theatre. Todd's wife, Florence, was a musician 

and organized an all-woman orchestra, 

called the Ladies Netto Orchestra, which 

Richard II. Orear, president of Commonwealth 

Theatres, Inc., at left, concludes 

a lease acrreement with Russell 

VV. Schulte of Rialto Theatre. Inc., 

Casper, Wyo., under which Commonwealth 

takes over operation of six Wyoming 

theatre properties. 

.she directed and which played regularly at 

the theatre. 

The Rialto also had the first Vitaphone 

equipment here, installed in 1928 for the 

showin'^ of "Lights of New 'York." 

Later the Schulte interests leased the 

Rex and America theatres. The Rex was 

sold last year to a hotel firm and now is 

being demolished. The Rex. originally called 

the Iris and boasting ornate theatre boxes, 

in addition to its theatrical use also served 

as a community auditorium. 

Russell Schulte, associated with the operation 

of the Rialto since his high school 

days, began his theatre work by taking 

tickets there while home on summer vacations 

from school in California. Following 

his graduation from the University of 

California at Los Angeles, his father gave 

him a fuUtime job and he rose steadily 

thiough various positions until, following 

his father's death, he became president of 

the company. 

Schulte has many other business interests, 

the press of which made him decide 

to lease the theatres. His interests involve 

numerous real estate holdings and he is a 

director of the First National Bank here. 

Although the theatres have been leased, 

the Rialto Theatre, Inc., which also has 

other theatres not involved in the lease 

agreement, will continue to maintain an 

office in the Rialto building. 

Dallas Schuder Appointed 

Y&W Ass't-Gen. Manager 

BLOOMINGTON, IND.—Dallas "Dal" 

Schuder has replaced Vic Sicilia as assistant 

general manager of the Y&W Theatre 

Corp. operating the Princess. Harris 

Grand and Cascades theatres. Sicilia left 

Bloomington recently to accept a management 

position in Gary. 

Reviewing his career in exhibition, 

Schuder said he began as a projectionist 

at 19, making $10 a week for six nights' 

work. He got a 50-cent raise when he 

started showing Satui'day matinees. Always 

interested in movies. Schuder said he 

" 

played with a "magic lantern a child 

in Bartholomew Coimty and had a home 

movie outfit as a teenager. 

In 1947 he became manager of the Pixy 

Theatre in Edinburg and left two years 

later to become assistant manager of the 

Lyric Theatre in Indianapolis. While in 

Edinburg, he ran the first talking movie 

and the first Sunday movie shown there. 

In Indianapolis, Schuder worked at the 

Lyric and Keith's theatres before becoming 

manager of the Circle Theatre for 

seven years. 

Rochester Coronet Opened 

After Renaming, Updating 

ROCHESTER. N.Y.^The Coronet Theatre, 

formerly the Arnett. was reopened 

recently with Max Fogel as the new manager. 

Pogel for many years operated the 

old Webster Theatre. 

The Coronet, along with a new name, has 

a new look, having been tui-ned into a 

luxury establishment with 600 seats for 

showing first-run films. 

BOXOFFICE 

April 16, 1962 

W-7

********* 

-^ M '^ ^ '' 

. 

M M '^ 

MM 4 

M 

M^ 

OR WOULD YOU RATHERWAVE GOOD-BYE? 

The best way for Americans to answer that question is to 

ask another— American-style: What can I do? 

Mr. Businessman, you can do plenty. Put in a Payroll 

Savings Plan for U.S. Savings Bonds; tell your people 

about it. Do some heavier promoting if you already have 

your program going. You will be helping your country 

not just by the bond purchases, but also by making each 

employee and his community more self-confident, 

through the reserve buying power this kind of thrift 

stores up. Call your State Savings Bonds Director for 

help and ideas. Or write Treasury Department, U.S. Savings 

Bonds Division, Washington 25, D. C. 

Keep Freedom in Your Future 

U.S. SAVINGS BONDS 

The U. S. Government does not pay for this advertisement The Treasury Department thanks, for their patriotism, The Advertising Council and 

BOXOFFICE 

this 

magajif 

w-s BOXOFFICE April 16, 1962

1 BOXOFFICE 

! 

' 

wk, 

' 

! 

.' 

' ' ' 

' ' ' 

J 

' 

- 

'Judgmeni' Has 400% 

Debut in Kansas City 

KANSAS CITY — "Oscai- put iii a busy 

week on the amusement page of the daily 

paper and a number of subrun bookings 

were tailored to cash in on the Awards interest. 

"Judgment at Nuremberg" had a 

fine opening week at the Brookside and 

should be staying awhile. 

(Averoge Is 100) 

Brooksrde^Judgmcnt at Nuremberg (UA) 400 

Copn— El Cid (AA), 7th wk I75 

Empire— South Seas Adventure (Cinerama) 

ffh wk " ,(,Q 

Granada— The Outsider (U-l) ivi 

Kimo— Purple Noon (Times), 3rd wk. ' 

1 30 

Poromounr— The Outsider (U-l), 2nd wk 95 

PlozQ— West Side Story (UA), 

.' 

3rd wk. 320 

Roxy— Sweet Bird of Youth (MGM), 3rd wk 90 

Saxon—The Children's Hour (UA) 100 

Sfud.o—Murder She Said (MGM), 3rd wk. i'lOO 

Uptown— Lover Come Bock (U-l), 5th wk 265 

Loop Business Not Too Bad, 

Considering Lent, Holdovers 

CHICAGO—With the program lineup in 

the Loop houses consisting of holdovers, 

grosses were uot at a high peak. However, 

there were opinions stating that business 

was better than during the Lenten season 

a year ago. "Forever My Love" did a repeat 

on its opening grosses in the second 

week, and the Surf, another near north 

theatre, had a hell-ringer with "Purple 

Noon." 

Copri— Parodisio (5R), 2nd wk. .. 1 

Cornegie—Two 

40 

Women (Embassy); Julius 

Caesar (MGM), revivals 

155 

Chicogo— Lover Come Bock (U-i), ' 8th wk! 

! : I 

Cinema— 50 

Lo Belle Americoine (Confl), 6th wk. 

Cmesfoge— 135 

El Crd (AA), ISth wk. IJO 

Esq jire— Forever My Love (Para), 2nd wk. . 

1 70 

Looj^Marriinra (SR); Huio (5R), 2nd wk. . . . 

165 

Monroe—Girl With a Suitcase (Ellis) Mon in 

the Moon (Trans-Lux) 

' 

]35 

Oriental—World in My Pocket (MSM), ' 

2nd 1 70 

Stat'/?nr^?L'' °? =""«

! 

. . Not 

. . Norman 

. . Independent 

KANSAS CITY 

gasil Fogelson's Uptown Theatre in Marceline 

had a lucky escape on a recent 

Saturday evening when three businesses 

just across the street were burned out. An 

eyewitness reports that a strong north 

wind carried many pieces of flaming debris 

onto the roof of the Uptown, but that 

DRIVE-IN OWNERS-. 

Now ... a 4-inch cast aluminum 

speoker, unpointed, with protective 

$369 

screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Kansas City, Mo. 

watchful firemen kept the roof wet and 

doused each wayward spark. The Fogelson 

family, however, had a loss a few days 

later when their squirrel monkey Sam. purchased 

from the Tom Edwards' Monkey 

Jungle in Eldon. contracted a lung congestion 

and died. Too late, they learned 

STEBBINS Theatre Equipment Co. 

Machine Repair Parts and Service 

Notional Carbons — Hurley Theotre Screens 

6-7-8-9 size Coli corbon couplers 

Special Prices on Rectifier Tubes 

1804 Wyandotte Kansos City 8, Mo. 

GRond 1-0134 • Ntght DRexel 1-2791 

W- Cramores, 

you bet 

Customers come hack, profits are 


Rt'frL'shing, tlavorful ade-type beverages prepared from 

Cramores in.stant dri-syrups offer your customers a 

taste delight that will bring them back again and 


profits. 

Cramores instant dri-syrups, for ade-type beverages 



cherry, strawberry and black raspberry. The.se Cramores 








Point Pleasant Beach, N. J. 

f

-j;;;^^ 

OF THE 

SHOW 

II 

m 

• 

NTACT YOUR .Ji/nanlacLru ^nlennatioruzL EXCHANGE

. . Frank 

. . Columbia 

. . Louis 

2 

. More 

. . 

. . 

CHICAGO 

Qscar Brotman, operator of the Oasis 

Drive-In, has been re-elected president 

of the Chicagoland Drive-In Theatre 

Assn. New officers include Ralph Smitha. 

Essaness. vice-president, and Robert Jelinek, 

Skyhi and Dundale theatres, secretary-treasurer. 

Plans are being formulated 

for a cooperative spring advertising program 

including newspapers, radio and TV. 

Ann Marsters, movie critic for Chicago's 

American, was advised via long distance 

by Max Youngstein. executive vice-president 

of Cinerama, that his organization 

plans to build a new theatre in Chicago. 

Youngstein estimated it would take six 

months to build the theatre. Previously, 

when Miss Marsters had talked with 

Arthur Wirtz. owner of the building housing 

the Palace where all Cinerama productions 

have been shown, he said the 

terms offered in connection with the further 

showing of Cinerama properties were 

such that he could not continue and he 

closed the Palace on April first. According 

to Youngstein's information as given to 

Miss Marsters, Wirtz was offered the same 

deal Cinerama worked out recently in 42 

other situations but he would not accept it. 

Models of miniature prehistoric animals 

were given to children at the inaugural 

matinee Friday of Stanford Kohlberg's 

new Studio Theatre. There will be special 

children's shows every Saturday and Sunday 

afternoon, with the movies for adults 

beginning at 6 each evening. The Studio 

is built along "space age" lines and has a 

parking area providing facilities for 2,000 

cars. A champagne party marked the official 

opening, with "Sergeants 3" and 

"Plight of the Lost Balloon" as the initial 

films. Kohlberg plans to offer only top 

Hollywood productions to Studio patrons. 

Eric Erickson met with members of the 

press to talk about "The Counterfeit Traitor." 

Wilho Tikander. chief of the O.S.S. 

mission to Sweden, who credited Erickson 

with "one of the truly great espionage 

coups of World War II." was also present 

at the press conference. The film is B&Ks 

Easter offering at the United Artists theatre 

in the Loop. 

ST. LOUIS 

Tâve Arthur and his daughter Maui-een 

were presented with a plaque inscribed. 

"To Two Reel Troupers for Outstanding 

Performance at the Missouri-Illinois Theatre 

Owners 42nd Convention." at the 

MITO luncheon Monday 1 1 than 

20 MITO members and many exchange 

managers attended the luncheon honoring 

the two. 

In other business president Wes Bloomer 

urged all exhibitors to send in their contributions 

for the anti-toll T'V campaign 

so the money can be sent to TOA . . . The 

MITO also voted to buy the shirts and 

sponsor two WOMPI summer bowling 

teams. 

VVOMPIs were scheduled Wednesday 

for a dinner meeting at MGM to elect 

officers. President Charlotte Mmphy is 

issuing an appeal to bring old clothes to 

any exchange for their charity projects. 

The sale of the WOMPI Easter candy is 

reported going very well. 

. 

Joe Goldfarb of Alton. 111., is ill . . . 

Fred Hull jr.. MGM division manager from 

Dallas, was in the office here Monday . 

Jo Clyburn's husband Lynn, who is currently 

stationed at Ft. Knox, visited here 

this past weekend. Jo is with MGM . 

Marie Becker, 20th-Fox, spent a weekend 

in K.C. Hudson resigned at 

Warner 

. 

Bros. Pictures is 

having a secui-ity drive from April 6 

through September 26 . Jablanow 

announced the purchase of the Norside 

Theatre. 

"ENDLESS" 

BURNS THE ENTIRE POSITIVE ROD 

SAVE CARBON COST 

(1) No More Stubs—No More Carbon Savers 

(2) Very Low Burning Rate 

(3) Produces Extremely Bright And Stabilized Arc 

Prove this in your own tomp

, 

Louisiana TOA Aims 

At 2-State Session 

NEW ORLEANS—JuiU' convfiitiou plan.s 

liave been canceled by tlie Louisiana Theatre 

Owners Ass'n board of directors, and 

a committee was appointed to confer with 

representatives of the Mississippi Theatre 

Owners Ass'n on a proposal for a combined 

annual meeting. 

T. G. Solomon, president of Gulf States 

Theatres, Macomb. Mi'-s.: Kermit Carr. 

Paramount Gulf, and Eusenc T. Calongne, 

owner of the Bell and Gallo theatres, will 

take up the joint session matter with officers 

of the Mississippi TOA. The three 

are officers and directors of LATOA. 

The special meeting was conducted by 

George Baillio. vice-president in place of 

L. C. Montgomery, president, w'ho was prepai'ing 

to leave on an around-the-world 

trip. 

'Sank' Taylor's Wife Dies 

Near Laurel in Car Crash 

LAUREL. MISS.—The wife of W. S. 

"Sank" Taylor, owner of the Arabian and 

Strand theatres here, was killed and he 

suffered multiple injuries early Monday 

(2i morning when their motor car collided 

with a truck loaded with gravel at Ovett 

about 18 miles south of Laurel. Taylor. 71. 

sustained four broken ribs, a cut lip and 

body and facial bruises. It was said the 

couple was en route to their fishing camp 

on the Pascagoula river when the crash 

occurred. 

Shelmon Masce Named 

New Port Richey Manager 

NEW PORT RICHEY. FLA. — The 

Cinema Theatre now boasts one of the 

youngest managers in the state. Shelmon 

Masce, who is 18, formerly assistant manager 

at the Carib Theatre in Clearwater, 

was promoted to manager of the local 

Cinema after it was purcha.sed by Steve 

Barber. Barber is manager of the Carib 

and Ritz theatres in Clearwater. 

The previous owner of the New Port 

Richey was Charles Richelieu. 

Calif. Women's Clubs Vote 

Honors to 'King of Kings' 

HOLLYWOOD—Five top awards were 

presented to Samuel Bronston's "King of 

Kings" in a poll conducted by the California 

Federation of Women's Clubs, comprised 

of 800 clubs and 70.000 members. 

The awards will be presented May 8 at 

the organization's 60th annual convention 

in San Diego as follows: MGM, studio; 

Samuel Bronston, producer: Jeffrey Hunter, 

best actor; Siobhan McKenna, best 

actress, and Milton Krasner, photography. 

ITO of Arkansas Meeting 

In 43rd Session May h 2 

Big Vending Shipment 

By Wometco Int'l Co. 

MIAMI—Wometco Entt-rprises has announced 

that Its wholly owned sub.sidiary, 

Wometco International, has completed 

shipment of the largest single sale of vending 

equipment ever made in Latin America. 

This shipment, according to Albert Budlow, 

director of Wometco's International export 

division, consisted of automatic soft-driiik 

vending equipment of the ice dispensing 

type. 

Budlow also announced that substantial 

orders have been shipped to a number of 

Caribbean and Latin Amei-ican countries, 

and further orders are being processed. 

The recent .shipment was pursuant to an 

exclusive licensing agreement between Continental 

Vending Co. and Wometco International, 

under which Wometco may 

manufacture, sell and operate Continental's 

full line of vending equipment in 

South and Central America. Wometco also 

has exclusive sales rights from certain 

manufacturers of vending equipment. 

Newcomer Bill Munchel 

Managing Indiana Theatre 

BATESVILLE. IND.—William Munchel 

of Oldenburg has been appointed manager 

of the local Gibson Theatre by Joseph P. 

Finneran. president of Syndicate Theatres. 

Prior to his association with the Gibson, 

Munchel farmed in Franklin County for a 

number of years. 

Appoint Klein-Barzman 

HOLLYWOOD—The Mirisch Co. and 

United Artists have appointed Klein-Barzman. 

west coast freelance creative group, 

to develop radio and TV advertising and 

short subject promotion for "Two for the 

Seesaw," forthcoming Mirisch-Wise-UA 

comedy starring Robert Mitchum and Shirley 

MacLaine. The group performed the 

same assignments recently for Billy Wilder's 

"One, Two, Thi-ee," cuiTent Mirisch 

Co. presentation for UA release. 

To Film 'Hissssssss!' 

HOLLYWOOD — "Hissssssss." a farce 

comedy murder trial yarn, has been scheduled 

for filming under the Gomer L. Jones 

Production banner, with William Free producing 

and directing. The original screenplay 

is by Marian Cooper and Free, and 

will be shot without a release. 

Miri.K KiiCK. ARK.— Ccii.Mii.sliiii. |JUblicit\ 

ai.;l showmanship arc- in \f major 

Ihemes al the 43rd annual convention of 

the Independent Theatre Owners of 

Arkansas here at the Lafayette Hotel May 

1. 2. Four outstanding industry speakers, 

authorities on the.se subjects, have been 

lined up for the two-day convention program 

by J. T. Hitt, president, and the entire 

top floor of the hotel reserved for the 

convention activities. 

The Showmanship Award will be given 

to the Arkansas Showman of the Year at 

the Wednesday industry breakfast. 

John G. Broumas. president. Broumas 

Theatres. Chevy Chase, Md., will open the 

convention Tuesday noon. May 1. speaking 

on exhibition. He will be followed by Bill 

Slaughter of Rowley United Theatres. Dallas, 

whose subject is concessions. The Tuesday 

evening cocktail party and banquet will 

precede dancing to Buster Flake's orchestra. 

M. B. Smith, vice-president in charge of 

advertising. Commonwealth Theatres. Kansas 

City, has been programmed by Hitt for 

the Wednesday morning industry breakfast. 

Smith's subject being "Exploitation and 

Publicity. Clarence Walker of Atlanta " is 

to be the Wednesday luncheon speaker, 

speaking on "Keys to Success and Happiness." 

The Coca-Cola Co. is sponsoring the 

Wednesday evening banquet, which will be 

featm-ed by awarding of a weekend vacation 

at the famous Arlington Hotel in Hot 

Springs to a banquet guest. 

Many of the exhibitors are expected to 

arrive Monday evening. April 30. for a 

social evening, although the convention 

will not op)en until noon the following day. 

Experience' Being Booked 

LOS ANGELES—National Theatres is 

releasing "The Crowning Experience" in 

Colorado, Utah and Kansas following the 

picture's premiere at the Bluebird Theatre, 

Denver. Joel McCrea gives the introduction 

on the film which stars Muriel Smith, 

who recently completed a tour of the Moral 

Re-Armament play. "The Hunicane." 

BALLANTYNE IN-CAR SPEAKERS < 

CONCESSION EQUIPMENT & SUPPLIES ^ 

PROJECTOR REBUILDING SERVICE 

Prompt, Courteous Service 'Round the Clock 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 North Sloppty Drive 

P.O. Box 771 Albany, Georgia 

Phone: HEmlock 2-2846 

i 

JionnaM 


Large Core 


MAXIMUM LIGHT 

Even// DUtribufd 

In Florida—Joe Homsteln, Inc.. Miami— Franklin 1-3J02 

Roy Smith Compony. 365 Park St., Jacksonville. t\gln 3-9140 

In Louiilano—Notlonol Theatre Supply, New Orleans—Tulane 4891 

In TenneuM—TrI-Stote Theatre Supply, Memphis—Jockson 5-8240 

Notionol Theatre Supply, 412 South 2nd St., Memphis, 

Jockion S-6616 

BOXOFFICE :: April 16, 1962 SE-1

. . Marjorie 

! 

— 

JACKSONVILLE 

pioyd Stowe, an independent booker on 

the local Pilmrow for many years who 

now operates the Linda Drive-In at Palatka. 

is resting in a Palatka hospital following 

a heart attack . Edenfield, 

secretary to Bob Capps, MGM manager, 

and her husband exchanged the 

HOOKING SERVICE 

221 S. Church St., Chorlofte, N. C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 5-7787 

peacefulness of apartment dwelling for the 

pleasures and problems of home ownership 

when they recently moved into their 

new brick bungalow in the San Jose suburban 

area on the southside. 

When the concession stands of the Florida 

Theatre became swamped with more 

customers than the sales staff could serve 

during an afternoon intermission of a stage 

performance of "The Music Man" for 

school children—WOMPIs from the Florida 

State Theatres home office saved the day 

by serving candy, popcorn and drinks to 

hungry hordes of kids and teenagers, reported 

WOMPI Mary Hart. 

Judge May, entertainment editor of the 

Florida Times-Union, displayed a conta- 

Cramores, 

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ATLANTA 

W. M. Richardson 

164 Walton Street, N. 

Atlonta 3, Georgia 

MUrray 8-9845 

JACKSONVILLE 

C L. King 

137 Forsythe Street 

Jacksonville 2, Florida 

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NEW ORLEANS 

Mamie Dureau 

215 S. Liberty Street 

New Orleans, Louisiana

" 

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MEMPHIS 

Tune Wilkinson, star of 'Twist All Night. 

made eight personal appearances over 

two days at the Strand Theatre when her 

pictm-e opened there. "No I can't cook. 

she admitted. "I even burn TV dinners. I 

can't iron either." She visited Mayor Henry 

SIRIKE! 

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BOXOFFICE :: April 16, 1962 

SE-5

MIAMI 

Kfcmbers of CORE staged a 40-minute 

demonstration Tuesday night i3i at 

Wometco's 163id Street Theatre in the 

163rd Street shopping center. The Committee 

of Racial Equality sent some 30 Negi-oes 

to the boxoffice to purchase tickets. 

When they were refused, the demonstrators 

formed a revolving line which continued 

the requests until the ticket window closed 

for the night. 

Frances Langford and husband Ralph 

Evinrude gave quite a party in Jensen 

Beach's Outrigger restaurant. The cohost- 

AMERICAN MADE 



ess was Palm Beach's Mrs. PesKy Taylor. 

Guests included former film star Lili Damita 

and her son Sean Flynn. whose father 

is the late Errol Plynn: Barney Balaban, 

chairman of the board of Paramount Pictures, 

with his son and daughter-in-law. 

Mr. and Mrs. Leonard Balaban of Bonifay, 

Fla. 

Lewis Milestone, who directed "All Quiet 

on the Western Pi-ont," one of the greatest 

war films ever made, will pilot "PT-109," 

the story of President John P. Kennedy's 

World War II exploits, in movie fomi. At 

the same time, it was announced that specific 

sites in southern Florida had been selected 

to "stand in" for actual South Pacific 

locations. In a letter to E. C. Lunsford. 

Miami orthodontist, realty investor 

and Florida booster in general, Russ 

Sanders of the Warner Bros, studio advised 

that Lunsford's "beautiful island" ithe 

words are Sanders' 

i 

of Lignumvitae had 

been selected for important sequences in 

the film. Shooting will start around June 1 

on the 450-acre key a few miles west of 

Upper Matecumbe on the Overseas highway, 

as well as at Key Largo, Big Pine Key, 

Eagen's Beach and other Key locations. 

Lignumvitae was selected for the film, 

Lunsford said, because of the island's deep 

water, dock and sandy beaches and a combination 

of accessibility with the necessary 

isolation. Another factor was the coconut 

palms in abundance on the island. 

For television commercials they want no 

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'sins' from catching up with them." 

Film producer-playwright Dore Schary 

was a speaker at a recent testimonial dinner 

honoring Miami banker and civic leader 

Leonard Abess, sponsored by the American 

Jewish Committee and the Anti-Defamation 

League of Bnai B'rith. 

Seven-Up Bottling Co. of Miami has added 

Hoffman Beverages, a popular soft 

di-ink in the northeast, to its line in a $150,- 

000 expansion to win new business. "We 

have long needed to complete our beverage 

line with real fruit flavors, and sparkling 

mixers." explained Sherman J. Tobin. 

president of Seven-Up. "This will increase 

oui- market penetration with higher unit 

sales per outlet, but with the same, or lower, 

distribution costs." It's the first time 

Seven-Up. a 27-year-old firm in the Miami 

area, has added a companion beverage 

and also the first time Hoffman has 

been franchised out of the New York area. 

American Beverage Corp., one of the 

largest bottling firms in the nation, bought 

control of the Pepsi-Cola Bottling Co. of 

Miami and has announced a two-million 

dollar expansion program. Julius Darsky, 

president of American Beverage, which is 

listed on the American Stock Exchange, 

said the funds will be spent for a new plant 

site and facility capable of tui-ning out 600 

bottles a minute. "'We're aiming for a 

three-million-dollar-a-year sales volume in 

the Miami area." Darsky said. American 

Beverage owns and operates Pepsi plants 

in Youngstown, Akron and Dayton, and 

a flavoring plant with a full line of soft 

dnnks in Houston. Darsky hinted that fm-- 

ther expansion is likely in the Miami area. 

NEW ORLEANS 

Jêwis Adolph of tlie Venice Theatre conferred 

with buyer-booker Bill Cobb at 

C&B Theatre Co. . exhibitors seen 

around were Anna Molzon. Royal. Norco: 

Frank Olah jr.. Star at Albany; Bertha 

Poster. 'Violet and Port Sulphur: Joseph 

Barcelona. Regina at Baton Rouge; Warren 

Salles, Star and Park at Covington; 

Charles Bazell. Carol at Deiiham Springs; 

Eual Woodfield. Moonlight at West Long 

Beach; Bill and Stacy Darcc. New Opera 

House. Morgan City; Mr. and Mrs. E. R. 

Sellers, Yam at Opelousas; Doyle Maynard, 

Natchitoches; John Luster, Page Amusement, 

Natchitoches, and Fred Williams, 

Lincoln, Baton Rouge. 

Georgia Bruno of the F. F. Goodrow office 

was convalescing from an infection 

that required hospital treatment five days 

Kay was back from a week in 

Atlanta conferring with Syd 'Whiteman, 

his representative in the Atlanta and Jacksonville 

Addie Addison, UA, 

territory . . . was in town to initiate exploitation for 

"Taras Bulba," the Russian "western" 

filmed in Argentina where horsemen were 

available in large numbers. 

The Saenger Theatre is promoting its 

new student discount admission setup via a 

special screen trailer, lobby display and 

newspaper announcements. Young folk 12 

to 17 may obtain the discount cards at the 

Saenger boxoffice. They are valid when 

signed by parents or guardians. The discounts 

range up to 50 per cent. 

Calling at the Goodrow office was State 

Senator Canienter from Bastrop to confer 

about an 80-minute motion picture which 

he and Arthur Jones, producer of "Wild 

Cargo. " on a hunting trip in Asia. 

Jones operates a wild animal farm at Slidell. 

La. . Circle, a Lazarus theatre 

established a .score of years ago foi- Negro 

and white patronage, has been shifted to 

Negro-only. Maurice Joseph, Lazarus 

buyer-booker, said bids will be made for 

first run for the Circle. 

All seats were filled at the RKO Orpheum 

when "Notorious Landlady" was 

sneak-previewod between showings of 

"Walk on the Wild Side" . theatres 

in Mississippi were reopened; the 

Pix in Collins by Billy Shoemaker, the Joy 

in Shubuta by T. H. Woolridge and the Rex 

in DeKalb by George Russell. 

Phil Sliman, Mamie and Milton Dui-eau 

of Masterpiece Pictures and Leon Blender 

of AIP hosted exhibitors and others at a 

preview of AIP's "Burn, Witch, Bum" at 

the Hodges-Paramount Gulf screening 

room, following which cocktails were 

served in the Masterpiece Pictures quarters. 

QUALITY PRODUCTS 

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J. T. Hitt, President. 

BOXOFFICE :: April 16. 1962 SE-7

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Scores of busy little messages 

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Every exhibitor is 

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gE.8 BOXOFFICE :: April 16, 1962

with 

AMARILLO 

pame Nature made a personal appearance 

here at the opening of "State Fair" 

Wednesday i4i. Wouldn't it happen— for 

the first time in months it rained? But 

Interstate city manager Jack King had 

time during the day to finish erecting all 

the art and streamer flags in front of the 

Paramount and, due to his long-range campaign, 

the 8 p.m. performance still received 

a near-capacity audience from the strong 

advance ticket sales. To further benefit 

the coming weeks of the playdate it was 

covered by radio and TV news departments 

along with the newspapers. "The Eyes of 

Texas" was played in advance of Gov. Price 

Daniel's taped introduction before the feature 

started. 

Crossroads got to open "Whistle Down 

the Wind " "The Deadly Companions" 

at the Tascosa Drive-In and it was 

thence moved to the Twin. Carl Benefiel's 

Victory also went first run with "Wild 

Harvest" and the long-delayed "A Fever 

in the Blood." But Interstate rebooted 

1950's "King Solomon's Mines" at the 

State. 

The Amarillo Junior Leagrue presented 

1 13 > at 

its last play of the season Friday 

the Municipal Auditorium with "Fabu-Las 

Vegas," according to business agent Jimmy 

Cheshire. He also worked the symphony 

orchestra, which played there Tuesday . . . 

Channel 7 began featm-es on Sunday night 

prime time at 7:30 with "Run Silent. Run 

Deep," originally released by United Artists 

in 1958, to match the 8 p.m. prime 

time 20th-Pox product on channel 4 Saturday 

nights here. Channel 10 now offers 

three features on Saturday at 1 p.m. while 

channel 4 runs a top feature at the same 

time on Sunday matinees. This is in addition 

to late shows on Saturday and Sunday 

on 4, a 10 p.m. special Sundays and 

fom- other late shows repeated at 4:30 the 

following afternoon on 7, five late shows 

and thj-ee featm-es on Sunday mornings on 

ten with a new feature on Tuesday nights. 

This represents 23 different features per 

week on the three channels here. 

The Parker Square Theatre in Wichita 

Palls, opened in 1958 as the largest and 

only suburban house in that city, has met 

its final doom after having been converted 

and reopened last week as a department 

store. It has been closed since 

last year after a thj-ee-year operation by 

its original owners and later by Phil Isley 

of Dallas. 

Oklahoma City 'Fair' Bow 

Draws Almost Capacity 

OKLAHOMA CITY—"State Fair," second 

remake of what's close to being an 

American classic, was unreeled here Wednesday 

night i4i in a world premiere run 

the Criterion Theatre shared with a number 

of Texas film houses, the Daily Oklahoman 

reported. 

It drew a near-capacity crowd, in large 

part because a portion of the pictuie was 

made up of racing scenes shot at the Oklahoma 

City fairgrounds when 4,500 natives 

served as extras. The .story is set at the 

Texas state fairgrounds at Dallas. 

The premiere here Wednesday was de- 

Wallace Walthalh on 81st Birthday, 

Honored as Mr, Variety of Dallas 

DALLAS—Friends and barkers turned 

out at the clubrooms to honor Wallace 

Walthall who, as chainnan of the ceremonial 

committee, has inducted into membership 

practically every member of the 

Variety Club since its inception in 1935. 

Walthall, who for years was head of the 

National Screen Service office and a charter 

member of the Variety Club, received 

congratulations and best wishes from exhibitors, 

distributors and a host of friends 

on his 81st birthday. 

Born in Alabama in 1881, Walthall began 

his career in the motion picture business 

with the old Vitagraph Corp. From 

there he went to General Film Co. as manager 

in New Orleans before affiliating 

with National Screen Service. Barkers in 

the Dallas area and many on the national 

scene view Walthall as the symbol of Variety 

in his top hat and barker costume. 

Too, they remember his trademark of cordiality—passing 

out a stick of chewing gum 

to everyone he meets. 

Chief Barker Gordon McLendon presented 

a handsome calendar clock to Walthall 

as a token of appreciation for his 

outstanding Variety work. 

Paul Short, southeastern divisional manager 

for National Screen Service, said: 

"This club has been blessed with some 

really great men. The late beloved Bob 

O'Donnell was known as Mr. Show Business, 

Julius Schepp>s is Mr. Dallas, Chill 

Wills is Mr. Texas, Sol Sachs is Mr. Filmrow, 

Gordon McLendon is Mr. Radio, and 

henceforth Wallace Walthall will be known 

as Mr. Variety." 

Raymond Willie, vice-president and general 

manager of Interstate Theatres, expressed 

the admiration of theatre exhibitors 

when he said, "Wallace Walthall 

represents an irreplaceable era of spiritual 

greatness and fellowship." 

Phil Isley, president of the Phil Isley 

Theatres and past chief barker: "You are 

indeed one of the pillars of strength of the 

Variety Club now, in the past and in the 

future." 

void of any of the Hollywood stars featm-ed 

in the film—they were in Texas—but there 

was accompanying fanfare. A searchlight 

probed the di-izzly sky overhead before 

show time as a calliope tooted and a number 

of sports cars used in the movie were 

lined up outside the theatre. 

Response by the audience to "State 

Fair" reflected the film's attractiveness. 

Its first version starred the late Will Rogers 

in the 1930's, and the second appeared 

in the 1940's. 

Narration by Fred MacMurray 

HOLLYWOOD — Fred MacMurray has 

been selected by the United Community 

FMnds and Councils of America to appear 

in and narrate a new film for the United 

Fînd and Community Chest campaigns to 

be distributed nationally this fall. The film 

will be available for showings in theatres, 

on TV and in industrial plants and business 

offices in advance of the national 

-solicitation funds. 

WALLACE WALTHALL 

Sol Sachs, soutliwest district representative 

for Continental Distributing Co., 

lauded Walthall as "one of the great men 

of Variety and one who will alw'ays remain 

in the hearts of the men who know him." 

As a feature of the celebration Walthall 

not only inducted new members, but reaffirmed 

all the old members present. This 

prompted the suggestion that this procedure 

be repeated every year. 

Among those in attendance were Morty 

Freedman, Gene Welch, Jake Watkins, 

Jake Elder, Bill Williams, Norm Levinson, 

Walter Steadman. Sam Berry, Joe Love. 

Bernard Brager, Lloyd Edwards, Don 

Keyes, Meyer Rachofsky, Duke Clark, Fred 

Patton, Alfred Sack, Kendall Way, Walter 

Penn, Bob Amos, Bill Slaughter, Johnny 

Hicks, Ed Gall, Edwin Tobolowsky. Dave 

Bloom. Arthur Harris, Clyde Houston, John 

Shaffer. Kyle Rorex, and Short, McLendon, 

Isley, Sachs and Willie. 

Oklahoma City Cooper 

Will Close Till July 

OKLAHOMA CITY—The Cooper Theatre 

in downtown, which shows Cinerama films, 

will close April 26, reopening some time 

in July. Kenneth E. Anderson, general 

manager of Cooper Foundation Theatres, 

Lincoln, Neb., said: 

"It had been anticipated that one of the 

two pictures now in production, "How the 

West Was Won' or 'The Brothers Grimm,' 

would be available but the magnitude of 

producing both pictures simultaneously has 

prevented completion of either picture in 

time to meet the Cooper deadline." 

"Windjammer " will continue to run 

through April 26. Anderson pointed out the 

closing does not mean business has not 

been good in Oklahoma City. 

"We have been well satisfied with results 

here. Four of the six pictm-es shown 

had previously enjoyed fine runs in Oklahoma 

City, With the new films we anticipate 

a tremendous response," he said. 

BOXOFFICE April 16. 1962 SW-1

OKLAHOMA CITY 

phe doctor has given us the green light 

and we are ready to hit the road again 

with a fine array of AIP pictures. 'Editor's 

note: Sam Brunk. BoxorncE Oklahoma 

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only the finest merchandise the market 

has to offer." 

'Tour Complete Equipment House" 

City representative, is a salesman for 

Screen Guild." Screen Guild, which handles 

AIP product, has anounced a date drive 

from July 29 to September 29. and we hope 

to get a lot of those dates filled. The SG 

exchange is captained by Lois Scott and 

Harry McKenna. 

Margaret Snell, 20th-Pox staffer, underwent 

surgery . Walter Wortham, Ok- 

. . 

AMERICAN MADE 



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Oklahoma City 2, Oklahomo 

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DALLAS 

^fore than 2,100 turned out for the world 

premiere of "State Fair" at the Majestic 

Theatre. The house was a near SRO; 

even H. L. Hunt, oil millionaire, had to 

settle for a group of seats on the far left 

aJsle, third row back, for the fancy-dress. 

MODERN SALES & SERVICE INC. 

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n;i!ii»:iiM;iiiik-i4ilUililllJW:l'll:Hm 

no-reserved-seat affair. Mayor Earle Cabell: 

R. L. Thornton, state fair president, 

and stars Pamela Tiffin and Ann-Margret 

appeared on the stage at the evening affair 

following a talk by Gov. Price Daniel transmitted 

from Au.stin. The WOMPI Premierettes 

in white formal attire greeted the 

first-nighters. 

James Denton was due here on the 17th 

in behalf of "Taras Bulba" . Marvin, 

the bad man in "The Man Who Shot 

Liberty Valance," was here for some plugging 

of the film which opens at the Palace 

on the 18th. Marvin said he's not 

really mean: "I don't beat old ladies: they 

beat me." He called at the Paramount office 

and autographed pictures there for 

staffers. 

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EL 

PASO 

prom a letter by Mrs. Rodney Herman in 

the Herald-Post's Thinking Out Loud 

column: "Due to the current trend in motion 

picture production, it is impossible to 

judge a movie as desirable by its advertising 

or its title. This makes the publication 

of the ratings furnished by the woman's 

department of the Chamber of Commerce 

especially appreciated. They give the potential 

moviegoer some information on 

which to ba-se the decision to go or not to 

go. and whether to take the family or hire 

a babysitter. In the past years we have 

simply gotten out of the habit of attending 

movies, unless they were produced by 

Walt Disney . we are able to have 

a quick reference to the ratings as to at 

least the age suitability of the movies we 

might attend. Also, we are making an effort 

to patronize family-type movies. 'We 

are finding that what was once a favorite 

pastime is enjoyable once more. We would 

attend even more often if more family 

movies were shown, especially on weekends." 

Glamor sparkled in the spotlight at Efrem 

Valle's La Fiesta theatre restaurant 

starting on April 6 with the arrival of 

movie star Monique Van Vooren. The Belgian 

beauty, star of "Gigi." "Happy Anniversary" 

and "Ten Thousand Bedrooms," 

took over the headliner spot at the Juarez 

supper club. 

Bill T. Bohlin^, manager of the Capri, 

announced that "Cinerama Holiday" will 

close its run on the 18th and the following 

day open "Search for Paradise" . 

"West Side Story" opened at Interstate's 

Pershing Theatre, located in the fast-gl'owing 

Five Points shopping center, on the 

11th . H. Dollison, Santa Fe exhibitor, 

has added another profitable year 

to his North Loop Drive-In here. For the 

tenth anniversary week. Manager Don 

Negovan arranged special programming, including 

prizes at the snack bar and a 

bathtub full of groceries being awarded to 

some lucky patron. This ozoner admits a 

carload for 99 cents. The price has been 

in effect for a long time. 

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SW-4 BOXOFFICE April 16, 1962

: 

'Bird' a 500% Flyer 

In Mill City's Park 

MINNEAPOLIS—"Sweet Bird of Youth." 

which opened at the Park, pulled a big 500 

per cent in its opening stanza. Next in line 

was "Sergeants 3" in its seventh week at 

the Uptown Theatre with a rating of 225 

per cent. Most other offerings did average 

or above business for the week. 

I 

Average Is 100) 

Acodcmy— El Cid ( AA), 7th wk 

Avo'lon—^Surfsidc 77 (Cresse); 

1 00 

School for 

Scoundrels (Cont'l), reissues 150 

Gop»ier—The Outsider (U-l), 2nd wk 125 

Lyric—Wolk on the Wild Side (Col), 5tti wk 120 

Morvn—West Side Story (UA), 7th wk 160 

Orpheum—The Hcod (Trans-Lux) 90 

Pork— Sweet Bird of Youth (MGM) 500 

State—The Doy the Earth Caught Fire (U-l).... 110 

Uptown— Sergeants 3 (UA), 7th wk 225 

World— All Fall Down (MGM), 2nd wk 100 

Todd-AO 'Oklahoma!' 

Scores 420 in Omaha 

OMAHA—The Todd-AO 70mm production 

of "Oklahoma!" was off to a smashing 

420 per cent opening week at the Dundee 

Theatre as all first-run offerings fared 

well in Omaha. Pushing close behind was 

"Sergeants 3" at the Admiral and Chief 

with a 300 mark. Although "Pinocchio" 

slipped at the State, it still did nearly average 

and more than doubled average for 

its four-week overall figure. 

Admiral, Chief—Sergeants 3 (UA) 300 

Cooper—Seven Wonders of the World (Cinerama), 

19th wk 120 

Dundee—Oklahomo! (Magna) 420 

Omoha—The Four Horsemen of the Apocalypse 

(MGM) 120 

Orpheum—Walk on the Wild Side (Col), 2nd wk. 110 

State— Pinocchio (BV), 4t-h wk 95 

'West Side Story' Continues 

Near Capacity in Milwaukee 

MILWAUKEE—"West Side Story" in its 

third week at the Strand was the best 

grosser for the second consecutive week, 

followed by "The Children's Hour" at the 

Wisconsin and "South Seas Adventm-e" at 

the Palace. Business in general was good. 

Downer—Murder She Said (MGM) 200 

Palace— South Seas Adventure (Cineramo), 

15th wk 200 

Riverside—The Four Horsemen of the Apocalypse 

(MGM), 2nd wk 125 

Strond—West Side Story (UA), 3rd wk 300 

Times—Make Mine o Double (Ellis) 125 

Towne— Soton Never Sleeps (20th-Fox); The 

Long, Hot Summer (20th-Fox), reissue, 3rd wk. 90 

Worner—Walk on the Wild Side (Col), 2nd wk. 100 

Wisconsin—The Children's Hour (UA), 2nd wk. 225 

Krupp Trial Judge Guest 

At 'Judgment' Opening 

SEATTLE—"Judgment at Nuremberg" 

opened at the Blue Mouse with a judge who 

presided at the trial of munitions-maker 

Krupp among the special opening night 

guests. The distinguished visitor was John 

William J. Wilkins of Superior Court who 

was one of the three judges at the Krupp 

in Nuremberg following World War II. 

trial 

President Paul P. Ashley of the Washington 

State Bar A.ss'n: S. C. Soderland, 

president of the Seattle-King County Bar 

Ass'n, and other dignitaries, judges and 

their wives were in the first night audience. 

Peter Montemuro Quits 

HOLLYWOOD—Peter Montemuro. 20th- 

Pox studio manager, has resigned following 

26 years with the company to enter real 

estate. 

Morris Theatre Completes 

Third Remodeling Phase 

MORRIS. MINN. Thud phu.sc of Uir 

remodeling program of the Morris Theatie 

here has been completed, according to R. 

E. Collins, manager. 

The first phase was started over a year 

ago with installation of a complete new 

snack bar. a new popcorn machine and 

new drink machines. 

The second phase involved a complete 

redecorating of the theatre as well as the 

remodeling and modernization of the 

ticket office. Construction on this project 

was started last fall and the decorating 

was completed in December. Decorating 

was done by Dahlstrom & Weinberger. 

Minneapolis mow Weinberger Decorators'. 

The third phase of the remodeling program 

was two-fold in purpose—to widen 

the space between the seats in the auditorium 

and to recover the backs and seats 

with new material. New fabrics now have 

been installed on all .seats in the auditorium 

and balcony. Work was done by 

Den Besten of Hancock with the Adams 

Installation Service of Minneapolis, .seating 

engineers who specialize in auditorium 

seating. 

A fourth and final phase of the remodeling 

program will be completed this spring. 

Collins said. A new roof will be installed 

on the theatre and the entire exterior will 

be whitewashed. The canopy also will be 

painted. 

New Indoor Theatre 

In Milwaukee Suburb 

MILWAUKEE—A $300,000 motion picture 

theatre will be built in Brown Deer Village, 

suburban area adjacent to Milwaukee, 

according to an announcement by Richard 

A. Koch, president of the village. 

Koch said the theatre would be constructed 

at North 43rd and West Bradley 

road. It will have 600 seats, a 67-foot 

widescreen, the latest in audio-visual 

equipment and a supervised nursery. Construction 

is to start this summer. 

Koch said the name of the firm constructing 

the theatre would be released at 

a later date. 

J. M. Rostvold Sr. Makes 

Progress After Surgery 

CALEDONIA, MINN.—J. M. Rostvold sr. 

has returned from St. Mary's Hospital at 

Rochester where he had major surgery in 

March. Rostvold. who is owner of the State 

Theatre, is reported to be getting along 

nicely. 

His son. J. M. jr.. is manager of the State 

and Tom Burke of Minneapolis handles the 

bookings for the theatre. 

Gets 'Tomboy' Rights 

LOS ANGELES — Director Francis D. 

Lyon has acquired from Signal Pictures 

Corp. worldwide distribution rights, exclusive 

of the U.S. and Canada, of "The 

Tomboy and the Champ." which he directed. 

Lyon left for Europe to negotiate 

distribution deals for the Eastman Color 

film in the British Isles and on the continent. 

U-I distributed the film in North 

America. 

Wisconsin Salesman 

Ends 34-Year Career 

MILWAUKEE—Morris "Ginzoy" Horwitz. 

34 years a salesman for 20th-Fox 

here, has put hl.s brief case away and retired. 

In token of the esteem in which he has 

Morris "Ginzey" Horwitz. retiring 

20th-Fox salesman at Milwaukee, is 

seated with several friends and coworkers 

at the testimonial luncheon. 

Seated, from left: Pete Stathes, Sparta 

exhibitor; Dave Chapman, Horwitz; 

Manager Jack Lorentz, and standing, 

Harry Schlar and Meyer Kahn, all of 

the 20th-Fox staff. 

been held down through the years, members 

and associates of the Reel Fellows 

Club gave "Ginzey" a luncheon at the 

Boulevard inn. A total of 65 attended. 

Jack Lorentz, 20th-Fox manager, said: 

To have lived through nine branch managers 

here indicates the caliber of our 

guest of honor. I might also mention here 

just how he got the nickname of Ginzey. It 

seems that some of the big brass from New 

York dropped into the office, and later 

Horwitz was introduced, one of them said, 

'After this, you're Ginsberg!' Well, I guess, 

down through the years, the boys sort of 

shortened it to Ginzey." 

Lorentz presented a check, representing 

34 weeks of salary, and a gold watch 

to Horwitz. 

Among those attending the luncheon 

were 

Rudy Koutnik 

John Schuyler 

Floyd Albert 

Morey Anderson 

Ken S.em 

Leo Lind 

Jerry Beres 

Ben Morcus 

Walter Blaney 

Harry Melcher 

Ken Brechler 

Joe Strother 

Ernie Merbler 

Horry Olshon 

Dove ChaprTKin 

Horold Peorson 

Charboneau 

Eddie Johnson 

Bill 

Gerry Fronzen 

Moe Provenctter 

Eddie Gavin 

Horry Perlewitz 

Bob Gross 

Paul Schober 

Jock Frochmon 

Borr>ey Sherman 

W, Erber 

Cenorl 

Irv 

Joe Imhof 

John Stock 

John Kemptgen 

Roy ond Ollie Trompe 

Joe Koitz 

Hugo Vogel 

Tom Lees 

Pete Stothes 

George Lcvinc 

Carl Lind 

Roy Schuiz 

CorroM Morten 

Peterson 

John Botes 

Orville 

Harry Mintz 

Turer 

Sid 

Herb Copelon 

A I Johnke 

Harold Homley 

Roy Smith 

Ed Krofto 

Jerry Gruenberg 

Jock Dior>ne 

Meyer Kohn 

Fronk Yobions 

Horry Schlar 

Fred Florence 

Horwitz has not indicated what his plans 

are for the future, but Lorentz made it 

plain that the office just wouldn't be the 

same without him and that he'd be welcome 

whenever he chose to drop in. 

BOXOFFICE April 16, 1962 

NC-1

. . . Avron 

. . . Lee 

. . Edward 

I 

. . . The 

. . Lou 

. . Nick 

a 

. . Sol 

. . 

L. J. Wegener Leaves 

Central States Corp. 

DES MOINES—L, J. Wegener. 59. has 

left Central States Theatre Corp.. where 

he served as general manager for the last 

16 years. Wegener's plans for the futuie 

are indefinite. He had been with Central 

States for 36 years. Myron N. Blank, pre.sident 

of the circuit which operates more 

than 70 theatres in Iowa and Nebraska, said 

he is taking over the duties of general 

manager. 

Blank also announced that Arthur Stein. 

former owner and manager of the Norman 

Cassidy women's clothing stores in Des 

Moines, has been named head of the maintenance 

and purchasing department for 

Central States. Stein succeeds Herb 

Loeffler who resigned last fall to enter a 

business at Mason City. 

MINNEAPOLIS 

Jînnesota Entertainment Enterprises, 

which operates several drive-ins in the 

greater Twin Cities area, plans to open its 

outdoor stands Wednesday il8i. according 

to Henry Greene, general manager. Some 

Twin Cities outdoor theatres were scheduled 

to open for the season last weekend. 

Roy Miller, Universal manager, flew to 

Jamestown, N.D., to meet Kenny Adams, 

sales manager, where the two called on 

accounts . . . Helen Fiegel of United Artists 

cashiers department, vacationed in Florida 

Rosen, manager of Buena 'Vista, 

was in Chicago for a district meeting. 

A high school press conference and 

"Coketail" party were held when Pamela 

Tiffin was in to help plug "State Pair." 

which opened Friday 1 13 1 at the State, 

Minneapolis, and Paramount. St. Paul. 

Editors of Twin Cities high school newspapers 

had a chance to interview the young 

ATLANTIC PICTURES CORP. 3? w 57th sr 

New York 19, N Y. 

PLAZA 5-6845 

star and write up a story for their papers 

Marvin was in Thursday

NTACT YOUR Jimenlaaru f/ttis/z/iatia/ial, exchange 

MILWAUKEE 

Ed Gavin 

212 West Wisconsin Ave. 

Milwaukee 3, Wisconsin 

BRoodway 3-6285 

OMAHA 

Meyer L. Stern 

1508 Davcnpoit Street 

Omaha, Nebraska 

342-1161 

MINNEAPOLIS 

Abbott Swortz 

74 Gicnwood Avenue North 

Minneapolis 3, Minnesota 

FEderal 8-7013

. . Pat 

. . 

. . 

. . Enna 

. 

OMAHA 

Jêyer Stem, former chief barker of 

Variety Club Tent 16 and branch manager 

for American International Pictures 

in this territory, will attend the convention 

of Variety Clubs International at Dublin, 

Ireland. May 14-19. Mr. and Mrs. Stern 

and another Omaha couple, Mr. and Mrs. 

Aaron Rips, plan to fly over and continue 

on to London, Parts, Rome and Israel . . . 

Stem was busy last week in connection 

with the personal appearance of June 

Wilkinson at numerous places in town on 

a three-day visit. She is a star in the picture, 

"Twist All Night" app)earing at the 

Admiral, Chief and Sky-View Drive-In. 

Gene Cline has taken over the Sun Theatre 

at Beaver City, formerly operated by 

Ben Thorn . Halloran, Buena Vista 

representative in this area, said a big 

baiTage is scheduled this spring and summer. 

"Moon Pilot" will be the Easter offering 

at the State and "Big Red" and 

"Bon Voyage" are .scheduled in Omaha 

later. 

Carl White, Quality Theatre Supply, is 

a good example of frustrated lawn enthusiasts 

in Omaha. For the past two 

weeks he has reserved a big power rake at 

a rental service—and each time the midweek 

sunny days have given way to miserable 

weekends. 

Will Warner, who opened his drive-in at 

Fort Dodge, Iowa, last week, is building a 

big bowling alley on the east edge of town 

. . . Although the outdoorers have been 

onening. the weather has been anything 

but favorable. Exhibitors through northem 

Nebraska, western Iowa and southeast 

South Dakota were for the most part 

fortunate to escape damage from flooding. 

However, Central States' drive-in at Norfolk 

shipped a lot of water. Cherokee and 

Anthon, Iowa, were flooded but the theatres 

were safe. 

Russell Brehm of Lincoln reported that 

all the Center Drive-In Theatre Corp. 

holdings are now open . . . Haitnon Grunke 

has opened for his first season at O'Neill . 

Jim Schlatter, manager of the Sky-View 

Drive-In in northwest Omaha, said barricades 

on the street thrown up by the highway 

department did not deter crowds 

coming to see "Sergeants 3." Jim said 

cars had to snake around a back entrance 

"but they kept coming just the same" . 

Fred Ballantyne. exhibitor at Denison, 

Iowa, and his wife have returned from a 

visit in Florida. 

Mike Bosiljevac, photo engraver at TOP 

Advertising Co., was a guest of the newspaper 

staff at the University of Omaha. 

^b 

WHETHER irS A DRIVE-IN 

OR AN INDOOR THEATRE 

GET ( X T R A PROFITS BY SEllING 

MERCHANT ADS 

FILMACKc 

. 

TOP does the engraving for the student 

paf)er. Gateway, and Bosiljevac told about 

Mr. and Mrs. 

the engraving process . . . 

Bill Barker of Co-Op Theatre Services 

were in Des Moines last week for the 

bowling tournament DeLand, 

United Artists booker, attended the Methodist 

Church Women's convention at York 

. . C. A. Hill, in charge of 20th-Fox exchange 

. 

operations at the home office in 

New York, visited the Omaha exchange. 

Mr. and Mrs. Rawley Connell of Bassett 

were in town to buy and book for their 

Rock Tlieatre and drive-in. Other exhibitors 

on the Row included Nebraskans Phil 

and Jack March. Wayne: Howell Roberts, 

Wahoo: Harmon Grunke, O'Neill; Mrs. 

Fred Schuler, Humboldt: Sid Metcalf, 

Nebraska City, and lowans S. J. Backer, 

Harlan: John Rentfle, Audubon: Mrs. Al 

Haals, Harlan, and Jim Travis, Milford. 

MILWAUKEE 

T^rs. Agnes Jellama, program chairman of 

the Milwaukee County Federation of 

Women's Clubs, reviewed the book. "Light 

in the Piazza." currently appearing on 

film at various local theatres, at the April 

meeting of the Better Films Council of Milwaukee 

County. Mrs. A. V. Abram.son, 

president, presided at the meeting held at 

the Milwaukee Public Library. The preview 

committee released these ratings: 

Family—Excellent: South Seas Adventure: 

Very Good: State Fair: Good: Three 

Stooges Meet Hercules: Underwater City. 

Adults and Young People—Very Good: 

Madison Avenue: Good: Lonely Are the 

Brave: The Outsider. Adults—Very Good: 

West Side Stoi-y. Good: The Children's 

Hour: The Four Horsemen of the Apocalyse; 

Satan Never Sleeps. 

The mayor's motion picture commission 

issued the following film ratings: General 

Audience—Bachelor of Heai-ts, Beauty and 

the Beast, The Big Money, The Dalton Who 

Got Away, Escape Prom Zahrain, Experiment 

in Terror. Fear No More, Follow That 

Dream, Hand of Death. Hatari, Hell Is for 

Heroes, The Horizontal Lieutenant, Incident 

in an Alley, Land We Love, Lonely 

Are the Brave, Magic Tide, Merrill's Marauders, 

Mighty Ursus, The Most Wanted 

Man, Ring of Terror, Rome Adventure, 

Secret File Hollywood. Six Black Horses, 

State Fair. Swinging Along, That Touch 

of Mink, 13 West Street, Twist All Night. 

Mature Entertainment: Animas Ti-ujano, 

Cape Fear, Force of Impulse, Hands of a 

Stranger. Last Year at Marienbad, Jessica, 

Lovers on a Tight Rope, Maxime. Premature 

Burial, The Tell -Tale Heart and 

Womanhunt. Adults — The Children's 

Hour, Les Liaisons Dangereuses, Rocco 

and His Brothers, and Temptation. Recommended 

not be shown: Erotica. 

Lew Breyer, a former Milwaukeean who 

is vice-president and sales manager of 

King of Comedy. Inc.. the firm syndicating 

a .series of Charlie Chaplin films, announced 

that television stations in the 

United States, Canada and Mexico will 

begin televising the pictures. Breyer says 

he has edited them, adding musical scores 

and .sound effects. Before joining King of 

Comedy, he was executive vice-president of 

Milwaukee's WXIX. UHF station. Prior to 

that, he was associated with ZIV Television 

and Universal-International Pictures here. 

LINCOLN 

The .Stuart Theatre has been as lively 

mornings as nights with special community 

bookings. A cancer month special 

showing of educational films for Lincoln 

women sponsored by the Lincoln Woman's 

Club and the Lancaster County Unit of 

the American Cancer Society OE>ened the 

series of morning engagements April 5. 

School children formed the audiences for 

the Junior League's annual play the first 

four mornings of a five-day run. The final 

April 14 perfonnance was open to the public. 

Also competing for nighttime audiences 

was the Lincoln Symphony Orchestra's 

i 

April concert lOi 

Both "The Children's Hour" and "On the 

Wild Side" had holdover runs at the Varsity, 

but this is not the only reason Walt 

Jancke is going around humming a song. 

It is a special new song called "Lincoln, 

Lincoln, " in which Walt, as publicity and 

promotions chainnan for the Lincoln 

Chamber of Commerce, is especially interested. 

Every three out of four persons 

hearing the song "which helps sell Lincoln 

to Lincoln" likes the catchy swing and 

words, reports Jancke. With lyrics by Jack 

Callaway, KLIN radio manager, and music 

by Eurel Box of Dallas, the Texas-recorded 

song for Nebraska's capital city was placed 

on sale April 10 by the Lincoln Chamber. 

Dubinsky Bros.' Starview Outdoor Theatre, 

on a weekend schedule since early 

winter, opened fulltime operation April 5 

with a sponsored show on KLMS. Dubinsky's 

other Lincoln outdoor theatre, the 

West O, will not shed its wraps until late 

spring. 

Some Lincoln showgoers do not have to 

go to the State to see "Moon Pilot." which 

took over from "Pinocchio" April 12. They 

are patrons who saw the Varsity's recent 

sneak preWew of "Moon Pilot." 

Walt Jancke has been elected vice-chairman 

of the Lincoln Air Force Base Squadron 

adoption plan, recently taken over from 

volunteer citizens and incoi^porated as a 

responsibility of the Lincoln Chamber's 

military affairs committee. In this plan, 

service or other civic clubs adopt some of 

the many squadrons as their special project. 

Max Pennington is chaimian of the 

program. 

Helena Showmen Voice 

Protest to Fast Time 

HELENA. MONT.—Chub Munger, owner 

of the Sunset Drive-In: Keith Didriksen, 

owner of the Sky-Hi Drive-In, and Allen 

Schrimpf, manager of the Marlow Theatre, 

appeared before a meeting of the retail 

merchants branch of the Helena Chamber 

of Commerce to voice their opposition to a 

proposal to install daylight saving time 

here this summer. 

Munger .said the diive-ins would be 

forced to start their screen programs at 

10 p.m.. and patrons would not be able to 

get home before 2 a.m. if there was a double 

feature. The theatremen said their combined 

yearly payroll amounts to about 

$55,000 and the daylight saving time would 

hurt all of their business. Merchants 

President Marius Olscn. after the meeting, 

requested the membership to carefully consider 

the merits and weaknesses of the daylight 

saving proposal. 

NC-4 BOXOFFICE April 16, 1962

, 

'Outsider' Has Edge 

As Detroit Starter 

DETROIT — While tlir roadshow of 

"West Side Story" continued as the leader, 

"The Outsider" at the Pox made a satisfactory 

opening, closely followed by "Walk 

on the Wild Side" at the Palms. Tlie general 

level of business, however, is reported 

seriously discouraging. 


Adorns— All Foil Down (MGM) 70 

Fox—The Outsider (U-l), Desert Potrol (U-l) . . . . I 30 

Grond Circus—The Children's Hour (UA), 3rd wk. 110 

Modison—West Side Story (UA), 7fh wk 145 

Mercury— Sweet Bird ot Youth (MGM), 2nd wk. .125 

Michigan— Pinocchio (BV), 2nd wk 120 

Polms—Walk on the Wild Side (Col), The 

Hoppy Thieves UA) 125 

Trons LuK Krim— Wild Strawberries (Janus); 

The Mogicion (Janus), revivols 80 

Tiifany's' Scores Again 

As Cincinnati Subrun 

CINCINNATI—Evidently movie patrons 

were imbued with the spirit of the slow 

coming spring weather and had the urge 

to be gay last week, for the surprising results 

of "Breakfast at Tiffany's" in a subrun, 

led all contenders at the boxoffice. 

"Breakfast" which had a good six weeks 

first run at the Valley played at the Hyde 

Park, in its second week, at a round 180, 

and at the Twin Drive-In. coupled with 

"The Guns of Navarone," which had played 

the Capitol for 18 weeks, rolled up a 125. 

Albee— Sweet Bird of Youth (MGM), 2nd wk. ... 85 

Capitol—Judgment ot Nuremberg (UA), 8t'h wk. 60 

Esquire—Victim (Pathe-America), 2nd wk 75 

Grond—The Big Country (UA), Thunder Road 

(UA), reissues 90 

Guild— Les Liaisons Dangereuses (Astor), 3rd wk. 100 

Hyde Park— Breakfast at Tiffany's (Poro), 

subrun 1 80 

Keith—Walk on the Wild Side (Col), 2nd wk 95 

Poloce—All Fall Down (MGM) 90 

Twin Drive-ln—The Guns ot Navarone (Col); 

Breakfast at Tiffany's (Para), subrun 125 

Volley—West Side Story (UA), 3rd wk 175 

'Darkly' Gets Good Welcome 

In 2 Cleveland Art Spots 

CLEVELAND — If you thought they 

swai-med into the first runs Saturday night, 

you're right. If you thought they were out 

mulching on the first warm Sunday of the 

year, you're still right, but the crowded 

Saturday held up the p)ercentages well. 

Allen—The Outsider ;U-I) 85 

Colony Art—The Night (Lo Notte) (Lopert) .... 75 

Continental Art—Tomorrow Is My Turn (Showcorp), 

3rd wk 70 

Heights Art—Through o Glass Dorkly (Jonus) ..175 

Hippodrome—The Day the Earth Caught Fire 

(U-l), 2nd wk 80 

Olio—West Side Story iUA), 7t-h wk 150 

Palace—Judgment at Nuremberg (UA), 71h wk. . .160 

Stote—Sweet Bird of Youth (MGM), 2nd wk. ...150 

Stillmon—World in My Pocket (MGM) 90 

Westwood Art—Through a Glass Darkly (Janus) .150 

Eric H. Rose Marries 

DETROIT—Eric H. Rose, managing director 

of the Trans-Lux Krim Theatre, 

Highland Park art house, was married 

Sunday i8i to Suzanne Lyon, formerly of 

Cleveland. They planned to take a short 

honeymoon now' and make an extended 

trip to Rdse's native England, where his 

family resides, next year. 

MEET PATHE-AMERICA CHIEF— 

J. S. Burkett, vice-president of Pathe- 

America, was the guest of honor at a 

luncheon given at Cliff Dells, Detroit, 

by Jerry Lipow of P-A for exhibitors. 

Top photo shows Carl Buermele shaking 

hands with Burkett as son Robert 

Buermele looks on. Bottom photo: Lew 

VVisper. Irving Goldberg, Burkett, and 

Adolph Goldberg. 

New Columbus Board 

Finds No Obscenity 

COLUMBUS—Fii-st four months of operation 

of the city's film review board has 

uncovered several "trashy" movies but 

none considered obscene, said R. Patrick 

West, chairman of the 15-member board. 

The board has viewed seven features after 

receiving complaints that they violated 

city and state obscenity laws. 

"Although they think some of this stuff 

is particularly trashy," said West, "they 

did not believe they were bad enough to 

obtain a conviction." 

West withheld the titles of the movies 

viewed by the board since no prosecutions 

were sought. "Giving the names might increase 

interest in them." added the chairman. 

West said that board members have become 

so irritated at having to pay up to 

$1.50 a head to view the "trashy" movies 

that they're asking the city council for $100 

for admissions and other expenses. The 

board, set up via a city ordinance last fall, 

is authorized to view movies and, if members 

believe obscenity laws are violated, ask 

police to prosecute. 

Ed McGlone. RKO city manager, is the 

sole film industry representative on the 

board. 

Detroit Tries New Pry 

In Water Cooling Tilt 

IJKTKOIT Tlir lum; lit;hl waged by 

theatrical attorney David Newman against 

the air conditioning tax which Detroit and 

other Michigan cities have .sought to impose 

entered a new phase with the filing of 

objections to a petition for rehearing filed 

by the city of Detroit with the Michigan 

supreme court. The city contends that the 

Detroit water board faces a po.ssible obligation 

of several millions of dollars if the 

supreme court decision is carried through. 

The city contends there was a misapl)rehension 

by the supreme court of the law 

and the facts when it ruled that the demand 

charge by the city is unreasonable, 

arbitrary, and in violation of the due 

process clauses of the state constitution. 

It was estimated by Milton London, 

incsident of Allied Theatres of Michigan 

and a leader in the long fight, that theatres 

will receive from $1,500 to $6,000 each 

as refunds for fees paid from 1956 through 

1961. 

Newman pointed out that a federal 

question was also raised with injection of 

the "due process" issue which could lead to 

litigation in federal courts. 

Newman claims that the new matters 

raised by the city have already been argued 

before the court and decided. "This is 

therefore a request for a rehearing on the 

same facts and legal controversy previously 

before the courts." he said. 

William Henry Gallagher, veteran leader 

of the Michigan bar, and other distinguished 

counsel, have also been associated 

in the long conduct of this battle for exhibitors, 

which was initiated by Newman 

several years ago. 

Simi, young East Indian actress, plays 

the feminine lead in MGM's "Tarzan Goes 

to India." 

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BOXOFFICE April 16, 1962 ME-1

. . &ic 

. . Mrs. 

! 

DETROIT 

Col Gordon, veteran screen publicist, was 

in town and busily calling on industry 

friends . . . Milton London, who has been 

on the road much of the past two months, 

is heading out of town again . . . Wilson 

Elliott, exploiteer for Warner Bros., is busy 

on arrangements for the premiere of "The 

Music Man" . H. Rose, managing 

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director of the Tians-Lux Krim Theatre, 

has been named to the publicity subcommittee 

of the civic and industrial committee 

by Highland Park Mayor Mark Storen. 

Carl Buermele, head of General Theatre 

Service, handled distribution of a block of 

100 tickets for the opening baseball game, 

Tigers vs. Yankees. Friday il3i for Variety 

Club . Helen Kanagur, vicepresident 

of the Greater Detroit Motion 

Picture Council, has tallied up results of the 

special promotion for "Babes in Toyland" 

at the Madison and is very pleased with the 

D. O. Gregory of Beulah has 

results . . . 

reopened the Crystal Theatre, which was 

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Jack 

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CLEVELAND 

Rudy Norton 

2108 Payne Avenue 

Clevelond 14, Ohio 

MAin 1-9376 

CINCINNATI 

Don 

Duff 

1634 Central Parl

opening 

CLEVELAND 

T)uke Hlckey, the roving publicist for U-I. 

has gone to Indianapolis to set up a 

movie, radio and TV schedule for Barrie 

Chase, due shortly to say nice things about 

" 

"Cape Fear, there May 4. It opens 

here about the same time, providing "State 

Pair" and "Rome Adventure" do not get 

such long runs that "Cape Fear" gets 

pushed back—which everyone is hoping 

and fearing at the same time! . . . Henry 

Liebler, projectionist who retired from 

Loew's Stillman projection booth over two 

years ago. died. 

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The past week has been almost two anniversaries 

for Jack Sogg, manager for 

MGM. It definitely 

marked his 35th year 

with MGM and very 

shortly he will celebrate 

his 20th year as 

its exchange manager 

here. To mark it 

properly Jack has instituted 

a Jack Sogg 

Month and hopes 

that all his theatre 

friends will book 

more MGM pictures 

than ever before, and 

his salesmen will sell Jack Sogg 

more MGM pictures than they have done 

in years. A huge billboard, announcing the 

Jack Sogg Month greets visitors

— 

— 

— 

— 

. . Noting 

'Sweei Bird' Is Okay 

In Hartford Opening 

HARTFORD— Ast-or's 

-Les Liaisons Dangereuses" 

went into a fourth Cine Webb 

week. "Sweet Bird of Youth" was above 

average as a starter in Loew's Poli. 

(Avcroge Is 100) 

Allyn Summer and Smoke (Para); Brushfirc! 

(Para) 80 

Art Cinema Mon Petit (Casino); Look Bock 

in Anger (WB), revival 90 

Cine Webb Les Liaisons Dongereuses (Astor), 

4th wk 

Cineroma— Seven Wonders of the World 

135 

(Cineroma), 2nd wk 

E. M Loews—Wolk on the Wild Side (Col), 

150 

2nd wk 110 

Loew's Paloce The Guns of Novorone (Col); 

Two Women (Embassy), revivals 80 

Loew's Poli— Sweet Bird of Youth (MGM) 

Rivoli— Purple Noon (Times); Man in the Moon 

120 

(Trans-Lux), revivals, 2nd wk 100 

Strand Splendor in the Gross (WB); Fanny 

(WB), revivols 80 

'Premature,' Backed Strongly, 

Clicks for 225 in Boston 

BOSTON—Lone new entry, "The Premature 

Burial," was racking up a big, high 

above average score at the Paramount, 

backed with a spinning exploitation program. 

Business picked up at the downtown 

film houses with end of the transportation 

strike which crippled last weekend receipts. 

"The Outsider" was good and above average 

at the Memorial in its second week. 

"Les Liaisons Dangereuses" is still way 

above average in the third week at the 

Beacon Hill. "Doctor in Love" was smartly 

above average in the second week at the 

Kenmore. The Metropolitan closed to pictures 

last week while it was hosting the 

Metropolitan Opera company. "Four Horsemen 

of the Apocalypse" was fine and above 

average at the Orpheum in its fourth week. 

"Judgment at Nuremberg" was holding 

good and above average in its eighth week 

at the Saxon. "West Side Story" was still 

lofty above average at the Gary in its 23rd 

week. 

Astor—El Cid (AA), 16th wk 130 

Boston South Seas Adventure (Cineroma), 

reissue, I 4th wk 

1 00 

Beocon Les Liaisons Dangereuses 

Hill 

(Astor), 3rd wk 170 

Copri Light in the Pioiia (MGM), 3rd wk. . 145 

Exeter Murder She Said (MGM), 6th wk. .. 145 

Fenway—Angry Silence (SR), 2nd wk 125 

Gory—West Side Story (UA), 23rd wk 200 

Kenmore Doctor in Love (Governor), 2nd wk. 160 

Metropolitan—Closed this week, hosting 

Metropolitan Opera 

Memorial ^The Outsider (U-l), 2nd wk. . . 240 

Paramount The Premature Burial (AlP) 225 

Orpheum The Four Horsemen ot the Apocalypse 

(MGM), 4th wk. . . 

135 

Pilgrim The Guns of Navarone (Col), return run' 120 

Soxon Judgment at Nuremberg (UA) 9th wk 150 

Stote—The Maiden (SR), 2nd wk. . 

125 

'View' Stays a 4th Week 

In New Haven Whalley 

NEW HAVEN—Continental's "A View 

Prom the Bridge" was held for a fourth 

Whalley week. 

. 100 

Loew's 

Paramount 

College 

The 

Sweet Bird 

Outsider 

of Youth 

(U-l); 

(MGM) 

Nearly a 

Nosty Accident (U-l) 

Roger Sherman The Premature Buriol (AIF')- 

90 

Siege on Hell St. (AlP) 90 

Whalley A View From the Bridge (Cortt'l), 

4th wk 

1 00 

Promotes Awards Page 

NEW BEDFORD, MASS.— Morris Simms, 

city manager here for New England Theatres, 

promoted a full page on the Academy 

Awards in the Sunday rotogravme section 

of the New Bedford Standard-Times. 

Hollywood Seeks Better 

Story, Acting Standards 

HARTFORD—The American motion picture 

industry, long acknowledged supreme 

in technical aspects, is now striving valiantly 

to improve story and acting content. 

Allen M. Widem, Hartford Times 

amusements editor-coliunnist, told the 

Winsted Lions Club at a dinner meeting. 

"It's very easy indeed." he said, "to point 

at Hollywood's shortcomings in adaptation 

of best-sellers and the like, but one must 

remember that motion picture-making is 

the most demanding in the creative ai-ts 

and, more often than not. the end result 

just does not measure up to initial expectations. 

"When we talk of Hollywood and its constant 

efforts." he continued, "I'm reminded 

of the pessimist's remark when seeing a 

half-filled glass of water. He says, 'The 

water is half-gone.' The optimist would 

say. 'There's still a half glass of water!' " 

The speaker was introduced by John 

Scanlon III. operator of the Strand. Winsted. 

WB 25th Anniversary 

Drive Honors Kumins 

BOSTON—The Bill Kumins Silver Anniversary 

Drive is underway here, continuing 

through June 16. 

Exhibitors were surprised to learn that 

Warner Bros, exchange Manager Bill 

Kumins is currently celebrating his 25th 

year with the company. The news came in 

the form of a letter from the Warner salesmen 

and bookers, announcing the drive. 

Although an oldtimer in experience, the 

popular Warner exchange manager is a 

comparatively yomig man, highly respected 

by New England exhibitors. He is active 

in many industry activities, presently president 

of the Boston Cinema Lodge. 

According to bookers and salesmen in 

his office, this di'ive was initiated by them 

on a local basis and is not connected with 

any national company drive. 

"There are no prizes to be won, only the 

satisfaction of a job well done for a most 

deserving guy." was the way they put it. 

The enth'e Boston office, salesmen, bookers 

and the stenographers, too. are combing 

the territory for playdates for the Bill 

Kumins Silver Anniversary Drive. 

VERMONT 

The Burlington Drive-In has been advertising 

itself as "the drive-in that brings 

to this area most of the Academy Award 

shows." A recent attraction was "Breakfast 

at Tiffany's," winner of four Academy 

Award nominations . that "spring 

is bustin' out all over." in its newspaper 

advertisement heralding the event, the 

Mountain View Drive-In in Winooski reopened 

for its new season April 6. 

Louis Baxter Promoted 

NEW HAVEN—The Nutmeg circuit 

has 

named Louis Baxter as assistant to Donn 

logha, supervisor of the Fine Arts, Westport, 

and Norwalk. Norwalk. Baxter succeeds 

Wallace Cardwell. resigned. 

Chester Stoddard 

Heads NE Theatres 

BOSrcJN -Chester L. Stoddard, who has 

been with New England Theaties Corp. for 

over 36 years, since 1933 in the Boston area, 

has been named president of the American- 

Broadcasting-Paramount Theatres affiliate 

by Edward L. Hyman. AB-PT vice-president. 

Stoddard succeeds Robert Sternberg, 

who resigned last week. 

Stoddard, who moves up from his post 

of division manager, entered the industry 

as an usher with Balaban & Katz in 

Chicago and moved to New York as assistant 

manager of the Broadway Paramount 

when it opened. From theie. Stoddard 

moved up to head the personnel training 

for the Publix Circuit, installing the 

" 

famed "Publix Service in hundreds of the 

company's theatres. For two years. Stoddard 

was attached to the personal staff of 

Sam Katz, who headed the organization 

from the Paramount building in New York. 

Wm. Shields Joins Firm 

Operating Park Arts 

WORCESTER—William Shields, head of 

the Shields Realty Co.. Worcester, is a new 

figure in operations of the Park Ai-ts Theatre. 

He now shares an interest with David 

Massad, James Finneran, Frank Carrozza 

and John Manoog, who acquired the art 

film outlet in 1961. 

Thomas Donaldson Dies; 

Long Boston Distributor 

BOSTON—Thomas J. 

Donaldson, president 

of Academy Film Distributors, died 

recently in a Boston hospital. Death was 

due to a cerebral hemorrhage. 

Donaldson, who is survived by his wife 

Alba, formerly was sales manager for Universal-International 

and MGM exchange 

manager here. 

More Jobs in Vermont 

MONTPELIER—Vermont went into its 

eighth week of high-level unemployment, 

although joblessness in the state shows 

signs of leveling off. The department of 

employment secm-ity said high level unemployment 

claims total 5.992, or 8.3 per 

cent of the insured working force. 

Books Clown Stage Show 

SPRINGFIELD. MASS.—Vincent Blais of 

the Forest Park Phillips booked Albert 

Montefalco. known professionally as "Mr. 

Sweep, the Clown." for a children's show 

April 21. Montefalco was at one time manager 

of the Kounaris-Tolis Roxy Theatre. 

New^ Britain. Conn. 

Concessions Bar Opened 

SPRINGFIELD. MASS.—The Memorial 

Avenue Drive-In has opened its newly constructed 

snack bar. The facility is completely 

tiled and heated. 

Stage Show at Sub-Run 

WATERBURY. CONN.—The sub.sequentrun 

Carroll played a stage show, featuring 

the Isley Bros. band, at $2 top. 

BOXOFFICE April 16. 1962 NE-1

. . The 

. . 

Night Racing Ruling 

Appealed in R. I. 

PROVIDENCE—Counsel who represented 

most of the 19 appellants against night 

horse racing at a recent hearing before the 

state racing and athletics hearing board 

have filed a petition in the state supreme 

court, asking that tribunal to review and 

overmle the board's denial of the appeals. 

The high coui-t move was made by Milton 

Stanzler and Julius C. Michaelson, counsel 

for most of the foes of night racing, including 

eight fiiTns which operate theatres 

in this area. The supreme court was asked 

to make as speedy a review as possible. 

Attorney Stanzler stated the new appeal 

was taken by James Laird on behalf of the 

Darlton Theatre, Pawtucket: National 

Realty Corp., operator of the Strand Theatre. 

Providence: Quonset Real Estate 

Corp.. owner of the Quonset Drive-In: Pike 

Drive-In. Johnston; Northern Entertainment 

Co., operator of the Ponta Del Gada 

Drive-In, Tiverton: Independent Theatre 

Owners of New England, which operates 

drive-in and indoor theatres in this area 

and other appellants. 

The hearing board had rejected the ap- 

J^J 

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^ Now! - The Only ANTI-STATIC SCREEN ^ 

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peals against 24 night racing dates for 

both Narragansett Park and Lincoln 

Downs, as previously authorized by the 

state racing commission, on grounds that 

none of the appellants was "aggrieved" by 

the granting of the night dates, in addition 

to regular daytime racing schedules. 

Besides the night racing issue, there is 

still a question of the constitutionality of 

pari-mutuel betting in Rhode Island, which 

was raised by the appellant's counsel. 

However, the hearing board did not rule on 

this angle of the legal attack on race tracks 

in this state. 

BRIDGEPORT 

Jôew's Poli New England Theatres has 

notified the city condemnation board 

renovations will be made to the Globe Theatre 

building in line with city requirements. 

The downtown structure has been the city's 

No. 1 target in a tear-down or fix-up 

drive to improve the ai'ea. 

Sympathy to Manager Otto Esposito of 

the Strand on the death of his brother 

Prank . Candlelite-Pix Twin Drive- 

In has resumed full week operations after 

being open only weekends during the winter 

. . . Manager James Tobin of the Merritt 

celebrated a birth anniversary . 

Lockwood and Gordon have reopened their 

Danbury Drive-In, closed during the winter. 

Available from your authorized 

Theatre Equipment Supply Dealer: 

Export-Westrex Corp. 

TiCHNIKOTI CORP. 63 Seabrirg St., B'klyn 31

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BOSTON— Joseph Wolf, 20 Winchester Street, Boston 16, Mossachusetts, HUbbord 2 3325

1 80 

! 

NEW HAVEN 

TJuss Newton, American Theatre Coi-p.s 

Capitol, New London, sneak-previewed 

Buena Vista's "Moon Pilot." The audience 

F)er cent seii-icemen) reaction was excellent. 

Newton reported. 

The Nutmeg circuit contracted for the 

Connecticut premiere of MGM's "Sweet 

Bird of Youth" at the County Cinema, 

Fairfield, the opening to follow the current 

long-run engagement of U-Is "Lover 

Come Back." The County Cinema, incidentally, 

serves free coffee to patrons. 

Sperie P. Perakos, general manager of 

Perakos Theatre Associates, advertised, 

"Fun for the Entire Family!" in reopening 

ads for the Southington Drive-In, South- 

Howard Johnson held UA's 

ington . . . 

"Exodus," because of "terrific demand," at 

the Strand, Hamden. 

The Arena hosted "A Night With Gershwin," 

featuring Skitch Henderson's orchestra, 

Rhonda Fleming and Earl 'Wrightson, 

the evening of April 12 at $4 top . . . 

The New Haven Lions Club booked Liberace 

into the downtown Paramount for a 

single 8:30 p.m. performance April 24. 

Evening proceeds went to the club's sight 

conservation and welfare program. 

UA's "West Side Story," opening April 

11 at the Bailey Whalley, turned over the 

night's proceeds to the Crippled Children's 

Assn through arrangements by Franklin 

Cramoves, 

you bet 



liofrtshing, flavorful ade-type beverages prepared from 




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11 youre se

— 

. . Famous 

Toronto Jogs Along 

At Seasonal Levels 

TORONTO — Holdovers 

piedominated 

for the week with continued endurance being 

shown by "EI Cid" at the Tivoli and 

"Holiday in Spain" at the Eglinton, both 

' 

for a 16th week. "Breakfast at Tiffany's in 

its 17th week at the Hollywood and "Judgment 

at Nuremberg" counting an eighth 

week at the University. The only new picture 

at an ace house was "La Notte Brava." 

an Italian production, at the Odeon 

Carlton. 

Corlton— La 


Noftc Brovo (IFD) 105 

Eglirvton— Holidoy in Spain (Cinemiracle), 16th wk. 105 

Hollywood— Breaiifast of Tiffany's (Pora), 

17th wk 100 

Hyland— Victim i20th-Fox), 3rd wk 100 

Iniperial— Sotan Never Sleeps (20th-Fox), 2nd wk. 105 

Loews— Lover Come Bock (U-l), 3rd wk 105 

Tlvoh— El Cid (AA), 1 6th wk 105 

Towne— Light in the Piolio (MGM), 4tt> wk 100 

Universit> — Judgment of Nuremberg (UA) 

8th wk 100 

Uptown— The Outsider (U-l), 2nd wk 100 

Seasonable Weather Lures 

Montreal Fans Downtown 

MONTREAL — With more seasonable 

weather and more movie fans inclined to 

go out, leading local cinemas in the week 

under review had good boxoffice results. 

The programs continued to show a fairly 

good assortment of high-class features with 

such productions as "West Side Story," at 

the Alouette, "Judgment at Nuremberg" at 

the Imperial. "El Cid" at the Seville and 

"Two Women" at the Snowdon. 

Alouette—West Side Story (UA), 6th wk. ..Excellent 

Avenue—Summer and Smoke (Poro), 2nd wk. Good 

Copitol—The Hoppy Thieves (UA) Good 

Imperial—Judgment at Nuremberg (UA), 7th 

wk 

Excellent 

Kent— Raising the Wind (5R), 3rd wk Good 

Loew's—The Four florsemen of the Apocalypse 

(MGM), 2nd wk Excellent 

Polace—Wolk on the Wild Side (Col) Good 

Seville— El Cid (AA), 15th wk Good 

Snowdon—Two Women (IFD), 4th wk Excellent 

Westmount—The Mork (IFD), 3rd wk Good 

'Majority' Builds a Following 

During 2nd Vancouver Week 

VANCOUVER—Wet. cold weather still 

had the Indian sign on local first runs. Best 

of the crop was "A Majority of One." which 

moves over to the Strand from the Capitol. 

Copitol—A Moiority of One (WB), 2nd wk Good 

Orpheum—The George Roft Story (AA) . . . .Average 

Pork—Victim (20th-Fox) Average 

Plozo—Something Wild (UA) Fair 

Stonley—West Side Story (UA), 3rd wk Good 

Studio—Mory Hod a LiMIe (UA), 2nd wk Fair 

Vorsity—Nights of Cobirio (SR), 3rd wk Good 

Vogue—On the Fiddle (20th-Fox), 2nd wk Light 

More Bingo Bans at Windsor 

WINDSOR, ONT.—The cmsade against 

bingo is being continued by the police with 

more organizations being ordered to cancel 

games. The latest to come under the ban 

were St. Jerome's Church, St. George's 

Church, the Masonic Hall and the Independent 

Order of Odd Fellows. All told, 

some 20 halls or groups have been dii'ected 

to halt bingo games in the last couple of 

weeks. 

April Bookings on Pay TV 

TORONTO—April bookings on the pay 

TV circuit in Etobicoke include: For the 

family at $1.25. The Guns of Navarone, The 

Hustler, Fanny, Susan Slade, The King and 

I, and Mr. Topaze. For $1, Flame in the 

Streets and Pinocchio. The longest run of 

five days was for "The King and I." 

QUEBEC ALLIED OFFICERS—The executive committee of Quebec Allied Theatrical 

Industries posed for this photo at the recent 29th annual meeting. Left to 

right, front row: Leo Choquette, vice-president; Gaston H. Theroux, president; 

William Lester, chairman of the board. Standing: George Arnott, treasurer; 

Arthur Bahen, director; George Destounis, director; Maurice Arpin, vice-president, 

and Elie N. Tabah, director. 

Sam Fingold's Success 

Keeps Experts Buzzing 

TORONTO—Toronto's Wall Street is still 

buzzing about Sam Fingold, onetime smalltown 

theatre owner who bought a controlling 

interest in Foundation Co. of Canada, 

a large construction industry, with the 

recent acquisition of 500,000 shares at 

$14.75 a share. 

Fingold explained that diu'ing the big depression 

he worked 18 hours a day and 

made $10 a week. Then in 1937 he bought 

his first theatre in the small town of 

Mount Forest which was the beginning of 

a chain of 40 theatres, selling out a few 

years ago to Odeon Theatres for $1,500,- 

000. Next he traded in cocoa, sugar, wool 

and other commodities, but watched for 

opportunities. 

Fingold said the recent purchase was 

made with the help of bank loans. As for 

selection of a construction company which 

has been in a cost-price squeeze, Fingold 

said: "You can't get good value if an industry 

is in an uptrend. You must buy 

when it's in a downtrend." 

Criticism arose over the anonymous 

offer through which he made the deal but 

Fingold pointed out that "people wouldn't 

sell their shares if they didn't want to." As 

for the anonymity, he commented that 

trading was done that way all the time 

"We don't know who's buying the shares 

we sell." 

The former country boy still has one 

35mm theatre, the plush Bayview Manor in 

Willowdale. A story is that he was unsuccessful 

in an offer to get control of Famous 

Players Canadian Corp. 

'Americaine' in Third 

TORONTO — "La Belle Americaine," 

which took a third week at the International 

Cinema, was one of three art house 

pictures to go into extended time. "Lady 

With the Dog" enjoyed a fifth week in one 

section of the Little Cinema while the second 

studio featured "Peter the Great." At 

the downtown Arcade "Anna Christie" was 

good for a second week on the dramatic 

side. 

VANCOUVER 

Qtan Creech of the Skyway Drive-In at 

Kamloops is reported on the road 

to recovery after a serious illness . . . David 

Griesdorf . former manager in this territory 

for Odeon Theatres, now heads Television 

Productions Corp. at Toronto, which sells 

films to networks. 

Odeon has taken over operation of the 

1,100-car Skyvue at Edmonton. Joe Feldman 

and several associates formerly ran 

the place . Players has closed 

the Capitol in Penticton. leaving the place 

without an FPC house the first time in 40 

years. The 449-seat Penmar Theatre and 

two drive-ins operate there. 

Bob O'Brian, formerly on the Orpheum 

Theatre staff, now owns a jeweli-y and 

optical store downtown . . . J. D. Scanlon 

of the Cascades Drive-In at Bumaby. who 

has been suffering from a lung ailment, is 

reported improving. 

Classified as adult entertainment only 

by the provincial censors are The Hellions, 

The Mask, The Imwcents, Something Wild. 

This Greedy Old Skin. Too Late Blues. 

Two Women was banned for pei'sons under 

18. 

.•\lvin Himmelfarb, former Winnipeg 

booker-salesman for 20th Century -Fox, 

has been promoted to manager at the 

branch in Calgary. He succeeds Frank 

Scott there, who resigned to join Warner 

Bros. Blain Covert, WB manager in Calgary, 

was moved to Winnipeg to succeed 

Mel Cherry, resigned . . . Eric Gee. executive 

chairman of the Vancouver Film Festival, 

went east to line up product for the 

July event. 

BUSINESS OPPORTUNITIES 

For Rent or Sole: 2-1 fully equipped 

Brunswick lanes, well established operating 

business, choicest location. "LaSalle." 

945 Granville Street, Vancouver, B. C. 

BOXOFHCE April 16, 1962 K-1

. . The 

. . James 

. . 

. . Alfred 

TORONTO 

(lûrly Posen temporarily closed the doors 

on the 5th of his 520-seat Kent on 

upper Yonge street, for a major reconstruction 

job which is scheduled for completion 

April 23 . . . The Twinex Theatre 

Managers Ass'n. through Martin Simpson 

of the Downtown, has donated a new 

trophy for the 11th annual motion picture 

golf championship tourney next August on 

the Tam O'Shanter course. The 1961 

touriiament resulted in a profit of $1,475, 

which went to the Canadian Picture 

Pioneers. 

Gerald Pratiey, who recently stepped out 

as manager of the Little Cinema, is now 

writing a film column for the Toronto 

Daily Star . Denton was in to 

promote "Taras Bulba." a United Artists 

release made in Argentina from a story 

written by Nikolai Gogol, a Russian. The 

production is expected to go into the 

Famous Players Tivoli in a few months 

following the engagement of "El Cid." 

Two drive-ln units of 20th Centui-y Theatres, 

the 400 and Northeast, reopened for 

the season last week with a double bill 

consisting of "What a Cut-Up" and 

"Where Vultures Fly." T^vo others of the 

Nat Taylor chain, the Northwest and 

Scarboro drive-ins. operated all winter . 

The shooting of "Ten Girls Ago" at the 

International studio hit a snag when Bert 

Lahr, one of the stars, took down with 

pneumonia, but work on the picture, a 

production of Am -Can Productions Limited, 

has continued around the Lahr role. Joe 

Hai'nell. musical dii-ector of the picture, 

was also injured in a highway crash near 

here. 

Don Edwards, manager of the Famous 

Players Tivoli in nearby Hamilton, has resigned 

to enter other business. He was 

succeeded by Les Mitchell of the Capitol. 

St. Catharines, to which Doug Walker of 

the Seneca. Niagara Falls, was transferred. 

Doris Rodgers is the new manager of the 

Seneca . Canadian Broadcasting 

Corp. television network carried a panel 

discussion Friday night i6> on the 

Academy Awards by Clyde Gilmour and 

settdinB 

Gerald Pratiey of Toronto and Ed Hocura 

of the Hamilton Spectator. 

Structural improvements, started several 

months ago, are expected to be completed 

soon at the Famous Players Capitol in 

Brantford . W. Perry, former 

president and general manager of Einpire- 

Universal Films, and George H. Beeston. 

secretary of the same company, have recovered 

from illness. 

Roger Lewis in MGM Deal 

To Film 'Pawnbroker' 

HOLLYWOOD—MGM has completed an 

agreement with Roger Lewis for the production 

of "The Pawnbroker." based on the 

novel by Edward Lewis Wallant. 

Rod Steiger will head the cast of the 

drama which is the initial independent 

production for Lewis, formerly vice-president 

of United Ai-tists. Lensing will take 

place at the MGM British Studios sometime 

in September. 

The story deals with a man who tries to 

escape from his tragic past by becoming 

a pawnbroker in the Soho district of London 

and becomes involved in a strange set 

of circumstances that force him to face 

death. 

'San Franciscans' Writing 

Chore to Charles Schnee 

HOLLYWOOD—Charles Schnee has been 

signed by Joseph Pasternak to write the 

screenplay for "The San Franciscans," 

Niven Busch novel which Pasternak will 

produce for MGM release. Schnee recently 

completed the script of "The List of Adrian 

Messenger" for U-I release. 

Gene Barry Acquires 'Fix' 

HOLLYWOOD—Gene Barry has purchased 

Jack Usher's novel. "The Fix," and 

will star in the film adaptation which his 

Barbety Productions will make late this 

summer. Robert L. Welch is cui-rently 

writing a treatment on the property and 

also has been set as executive producer. 

n 2 yeors for $5 D 

D Remiffance Enclosed D Send Invoice 

THEATRE 

STREET ADDRESS 

' year for $3 D 3 years for $7 

TOWN ZONE STATE 

NAME 

POSITION 

pffliii THE NATIONAL FILM WEEKLY 52 issues a year 

Î 

825 Van Brunt Blvd., Kansas City 'li, Mo. 

Clare J. Appel Dead; 

Leader at Toronto 

TORONTO—Clare Joseph Appel. 71. a 

highly respected official of the film industry 

for many years and a leader in numer- 

CLARE J. APPEL 

ous organizations, died after a long illness. 

Ill health forced his retirement three 

months ago from the post of executive director 

of the Canadian Motion Picture Distributors 

Ass'n which he had served for 

years. He was widely known previously as 

a director and onetime president of the 

Motion Picture Theatres Ass'n of Ontario 

and was active in the Canadian Picture 

Pioneers, the Toronto Variety Club and the 

Motion Picture Industry Council of 

Canada. 

He entered the show business in early 

days as a singer and conductor of 

orchestras. Later he switched to theatre 

management and became an official with 

Famous Players Canadian Corp.. and later 

with Odeon Theatres. He was also director 

of advertising and publicity with Loew's 

Theatres in Canada. 

Many tributes were expressed. For the 

Canadian Pictuie Pioneers. Wannie Tyers 

said that he "always put forth such a 

tremendous effort in behalf of the Pioneers." 

Speaking for the Motion Picture 

Theatres Ass'n of Ontario. Arch H. Jolley 

described him as "A mighty fine man, 

highly thought of in our industry." 

A requiem mass was said in St. Margaret's 

Catholic Church. Appel is survived 

by his wife Caroline, and a daughter 

Marion, who married Hatton Taylor of 

Boston. The latter is a fUm exchange 

executive. 

Strike Is Avoided 

TORONTO — Tliis 

whole province was 

threatened with a blackout starting April 

6 when 8,300 employes of the Ontario 

hydroelectric system prepared to strike 

after a breakdown in negotiations over a 

demand for an 8 per cent wage increase. 

However, whith the minutes ticking off, 

the Ontario Pailiament i-ushed through 

legislation to prohibit a strike on the public 

utility and to provide for compulsory 

arbitration. 

ft 

IE 

K-2 


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ASTRAL FILMS LIMITED 

J. H. SOLWAY 

30 Carlton Street 

RONTO, CANADA 

W. ELMAN 

5800 Monkland Ave. 

MONTREAL, CANADA 

E. WHELPLEY 

162 Urion St. 

JOHN, CANADA 

BOB SHUSTER 

501 New Horgrave BIdg. 

WINNIPEG, CANADA 

SID SNIDERMAN 

708 Eighth Ave. W. 

CALGARY, CANADA 

A. E. ROLSTON 

2182 W. 12th Ave. 

VANCOUVER, CANADA

— 

. . 

. . The 

. . 

MONTREAL 

JJarry Cohen, exuculive at Atlas Films, and 

his wife have returned after a month's 

holiday in Mexico and California. During 

their sta.v in Los Angeles, the Cohens 

visited Max Cook, a younger brother of 

Cohen. Cook, the adopted name of Cohen's 

brother, and Harry had not seen one another 

in twenty years. Cook has a 3-yearold 

daughter named Jemiy Lee who, according 

to Pearl Miller. Rancho Mirage 

swimming instmctor. .should make the 

Olympics by the age of 14. She trains daily 

under the eye of coach Miller. 

George Destounis, vice-president of 

United Amusement Corp., and Bill Elman. 

manager at Astral Films, returned from a 

holiday together in Florida . . . H. Masters. 

Toronto, general manager for Warner 

Bros., was here several days conferring 

with Archie Cohen, local manager. Masters 

also attended the amiual meeting of 

Quebec Allied Theatrical Industries . . Al 

. 

Dubin. Toronto, advertising and public relatio:xs 

manager for Warner Bros., and 

Irving Stern and Dave McLaughlin, also 

of the Toronto office, attended the annual 

convention of the Canadian Ass'n of Broadcasters 

held at the Queen Elizabeth Hotel. 

Abandons 'Child's Game' 

HOLLYWOOD—"A Child's 

Game." feature 

film which Richard Benistein planned 

to roll this month under the Parallel- 

Ivanhoc banner, has been .shelved indefinitely 

due to "insurmountable production 

problems." Gabriel de Caesar had been .set 

to direct the film. 

Natalie Wood's Sister Cast 

HOLLYWOOD — Chip-off-the-old 

block 

department: Lana Wood. 16-year-old sister 

of actress Natalie Wood will soon be seen 

with Rosalind Russell. Jack Hawkins. Max 

.Schell and Richard Beymer in "Five Finger 

Exercise." Frederick Brisson production. 

The younger Miss Wood recently played 

her sister as a child in "The Searchers" 

with John Wayne. 

WE'RE ON THE MOVE ! 

TO MAKE ROOM FOR ALL OUR STOCK 

OF SOUND PROJECTORS AND PARTS 

ON MAY FIRST WE ARE MOVING 

INTO LARGE QUARTERS 

BUT NOT TOO FAR 

BEST THEATRE SUPPLY REG D 

4810 rue Saint Denis 

Some phone number: — 842-6762 

Fox Signs Henry Koster 

To Three-Film Pact 

HOLL'VWOOD — Executive 

producer 

Peter Levathes has signed Henry Koster to 

a three-picture contract as director at 

20th-Pox. with Koster's initial production 

to be "Take Her, She's Mine." starring 

James Stewart. Pi-ank McCarthy will produce 

the Broadway hit written by Henry 

and Phoebe Ephi-on. for which Nunnally 

Johnson probably will write the script. 

"Take Her, She's Mine" is a comedy 

dealing with a mother and father who send 

their teenage daughter to an eastern college 

and her experiences there. 

OTTAWA 

Tn advance of Canada's centennial celebration 

in 1967, the E. B. Eddy Co. 

has donated 60 prints of "Quality of a Nation." 

a 30-minute film in color, to the 

Canadian Centenary Council, which will be 

distributed throughout the country without 

charge by the Canadian Film Institute 

here. The picture was produced by Crawley 

Films. The National Film Board, the 

government agency, is also producing 40 

films on Canadian history to be released at 

intervals prior to the 100th anniversary 

Astral had two releases. "Ivanhoe" and 

"The Knights of the Round Table" appearing 

at six local theatres simultaneously 

festival. 

the Princess. Papineau. Rialto. Savoy. William Todd, known to many thousands 

Granada and Chateau . . . France Film's of Ottawa people as the doorman of the 

St. Denis and Bijou theatres reported good Famous Players Regent, is in the Ottawa 

business with "Jalousie," starring Erno Sanatorium for a lengthy treatment . 

Crisa and Marisa Belli, and "Tete PoUe" "El Cid." which opened Febi-uai-y 28, is 

with Annie Cordy and Jean Richard still doing nicely at the Ottawa Nelson, a 

. 

The T. Eaton Co. fifth floor featured unit of 20th CentuiT Theatres. Prices scale 

"Films of Sports" as an attraction to its up to $2 . O'Brien at Almonte featured 

stage performances Saturday along 

sporting goods departments. Canadian 

golf championship films of 1960 and 1961 with the film program. The presentation 

were featured. 

coiislsted of a twist program by "The 

Jesters" with Chubby Checker . . . The 

Bryson. operated by J. St. Pierre in the 

Ottawa valley town of Bryson. had a fourday 

run of "Gone With the Wind." 

For the last free show of the season at 

the National Museum of Canada Saturday 

morning

: 

! 

— 

— 

ADLINES & EXPLOITIPS 

ALPHABETICAL INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANDISING IDEAS 

THE GUIDE TO u BETTER BOOKING AND B U S I N E S S - B U I L D I N C 

Old Burial-Alive Spooker Is Revived 

For Premature Burial; It's in Lobby 

A promotional come -on common a 

score of years before and after the turn of 

the centiUT was revived by Walt Guarino. 

manager of the Saenger Theatre in New 

Orleans, and it brought shudder and 

amazement in these times of scientific 

gadgets as effectively as it did then. 

The Stunt—putting a man to sleep and 

burying him alive for two or three days 

was resurrected in behalf of "Premature 

Burial." The trance was induced by a Dr. 

Leroy, who bills himself as the world's 

foremost hypnotist, on the SaeiTger stage. 

Subsequently there were a couple of 

hitches, but a man really remained in an 

earth-covered tomb in the Saenger lobby 

the advertised 72 hours. 

WANT AD WEEK PRIOR 

A week in advance, Guarino used the 

want ad columns in local newspapers for 

this appeal 

Wanted—^Man to be buried alive! No experience 

necessory. Apply in person to Mr. Connors, 

Saenger Theatre. 

Maude O'Brien, New Orleans States 

w-ant ad reporter, included the item in her 

column of unusual want ad insertions, for 

a bit of gratis publicity. 

A goodly number of males answered the 

strange appeal, young and old, and several 

were picked out for consideration for final 

hypnosis and burial ! Even this precaution 

didn't do any good. When the night came 

for execution of the stunt, evei-yone had 

backed out and Dr. Leroy had to fall back 

on his assistant. 

After this man was hypnotized on the 

stage, he was placed on a catafalque and 

wheeled down the center aisle by six young 

men picked from the audience to a temporary 

resting place in the outer lobby. 

The procession was joined by many 

spectators. 

RAIN INTERFERES 

The burial place was to have been outside 

the theatre along Rampart street, but 

heavy rain prevented the gravediggers 

from excavating, and the hypnotized man 

in his special coffin was buried under load.s 

of dirt in the front lobby. The roped in 

tomb remained open to the public, 24 hours 

a day for three days. Specially constructed 

glass tubes enabled crowds of curious to 

take a look at the man buried alive 

After a little more than 48 hours of this, 

another hitch developed. The buried man 

woke up In the dead of the night about 

i 

2:30 a.m.) and started screaming to be let 

BOXOFTICE Showmondiser : : April 

out. This was implanned. To carry out the 

advertised stay of 72 hours. Dr. Leroy hypnotized 

himself and took his assistant's 

place in the improvised tomb. 

The original "burial" on a Thursday 

night, opening night of "Premature 

Bm-ial," was performed with appropriately 

bannered ambulances in front of the theatre 

and nurses standing by. Passes were 

offered to women onlookers who did not 

faint, and plenty were passed out. 

Came Sunday night, the assistant 

aroused Dr. Leroy, who came forth from 

the tomb and walked to the stage. 

At the time the Saenger's long lobby was 

bannered with black swastikas, intensifying 

the grisly biu'ial display. The swastikas 

promoted "Hitler," the next attraction. 

Free Bus to 'Liaisons' 

When Pulled in Jersey 

Astor Pictures made capital publicity for 

"Les Liaisions Dangereuses" in both New 

York City and in New Jersey when residents 

of Upper Montclair, N.J., were 

Astor's guests by chartered bus to New York 

to view the film. 

The chartered bus offer by the film company 

was made after "Les Liaisons" was 

denied booking in Upper Montclaii- because 

of a complaint filed by a local resident who 

claimed the film is obscene. The bus was 

run on two consecutive nights for the more 

than 100 Upper Montclair residents who 

accepted Astor's offer of free transportation 

and theatre admi.ssion. 

The bus bore a side banner reading: 

"Nothing Is More Dangerous Than Cen- 

.sorship. We're Going to See "Les Liaisons 

Dangereuses' in New York." 

Following the showing each night a 

questiomiaire was circulated among the 

guests, results of which showed that they 

felt almost unanimously that the film 

should be shown in Upper Montclair. 

(The picture was reopened at UpiJer 

Monclair.t 

A 'Shopping Spree' Prize 

A 10-minute .shopping spree in one of 

those drugstores that "sells everything" 

was a successful tiein used by Jim Mc- 

Knight, manager of the Grand Theatre at 

Oelwein, Iowa, In behalf of "Bachelor in 

Paradise." Customers signed up in the 

di-ugstore and the drawing was held at the 

theatre. 

The flight to far away places is not an exclusive 

come-on for big city or multiple theatre contests. 

Walter Hopp, manager of the Grove Theotre in 

Garden Grove, Calif., got the local newspaper, the 

Grove, and Standard Airways to go in on a threeweek 

Flight to the Islands contest. The News 

offered subscribers coupons, daily throughout 21 

days during the run of "Blue Hawaii" at the 

Grove, the coupons good for drawing on the roundtrip 

flight for two. Filled-in coupons had to be 

deposited in a contest box at the theatre. The 

drawing was conducted on the Grove stoge. The 

coupon holder didn't hove to be present at the 

theatre to win. Result? Twenty-one days for free 

plugs for the film. The above photo showing Hopp 

posing with five Grove usherettes dressed in muumuus 

was published in a four-column layout in the 

News. 

Lion Bought for Stage Is 

Flop; Goes Back to Shop 

The Senate Theatre in Chicago made 

front page headlines when a lion refused 

to carry out his feature role in a stage show 

which had the house filled to capacity. The 

lion, named Hank, had been trained to do a 

disappearing act in a magicians program. 

To get the lion. Charles Gomez, owner of 

the Senate, had to buy him from the 

Animal Kingdom pet shop. When he 

steadfastly refused to perform. Gomez decided 

to raffle him off. He was won by a 

couple who didn't know how to handle him 

so Hank was returned to the pet shop 

with no refimd to Gomez! 

Impressive Gun Display 

Oscar Brotman assembled an impressive 

display of antique. Civil War and modern 

guns in promotion of "Gun Glory" at his 

Oasis Theatre at Chicago. 

16, 1962 — Gl — 1

. . LOVER 

: April 

The rod io station needed a gimmick for its new Coffee Club morning program, and the Odeon Theotre 

needed promotion for "Misty." Showman Robert Yoeman came up with "Coffee Club Theotre Party." 

With an assortment of giveaways, prize contests of the corn variety (above photos), a fashion show and 

"Misty, everybody was happy. The London, Ont., station plugged the event for three weeks prior. 

Theatre Party With Prizes and Corn 

Brings in Top Radio Aid for Film 

Robert Yoeman. a champion showman of 

the Odeon circuit, says one of his objectives 

is to maintain London (Ont.i Odeon Theatre 

as the showplace of western Ontario. 

Yoeman won second place in Odeon's 20th 

Armiversai-y showmanship contest. 

His contest entry, an impressive tome approximately 

29x28 inches in size, concentrates 

on several promotions which brought 

the theatre into top promiiience rather 

than the film. Such was "A Festival of 

Fashions" he worked up for the first two 

nights of "By Love Possessed," with Garber's 

Formal and Bridal Salon displaying 

fashion.s on the Odeon stage "inspired by 

Lana Turner." 

Yoeman, not having a pressbook, used a 

Life magazine ad to impress the Garber 

people with the high fashion of the Turner 

costumes in the film. 

NEW COPY WRITTEN 

The pre.ssbook ads were not suitable to 

match in with the fashion show theme, so 

new copy was prepared in place of the .sex 

emphasis, and the whole approach was directed 

toward woman and "prestige." 

All costs of "A Festival of Fashions," presented 

Friday and Saturday evenings, was 

borne by the cooperating merchant, except 

for the stagehands. Flowers for the stage 

decorations and latei- for lobby use were 

promoted in return for mention in the theatre 

displays and programs. 

A copy of one of the dresses worn by 

Lana Turner in the fUm was made up by 

a Toronto garment house on a three-day 

notice, and this was used as a highlight of 

the stage presentation. 

Hope Garber, who conducts the At Homo 

Show on television station CFPL, a daily 

program for women, acted as hostess and 

commentator for the Fashion Festival, and 

she helped promote the affair via her 

program. 

All signs, etc., including several on stage, 

gave credit to the cooperating merchants. 

Another approach to impress that segment 

of the public which is not considered 

primarily as theatregoers was a "Coffee 

Club Theatre Party," staged on a Satm-day 

morning with the cooperation of radio station 

CKSL. which was initiating a Coffee 

Club show over the air. The theatre party 

basically was a disc jockey screening, 

dres,sed up with prizes, contests, giveaways 

and a fashion parade. 

From the theatre viewpoint, the tieup 

made it possible to get maximum free radio 

coverage and help on newspaper lineage 

for a screen attraction, in this case 

"Misty." 

The CKSL Coffee Club, on the air six 

days a week from 9 to 11 a.m., is hosted by 

Ron Cooper. The station saw in the theatre 

party an opportunity to get Coffee Club 

members to meet host Cooper, and arouse 

member interest, all in a pitch for additional 

members. It was easy to get Garber's. 

the same company as above, to put 

on a fa.shion show, promoted as "A Fashion 

Carnival," prior to the screening of 

"Misty." In addition, another merchant 

was promoted for 12 shopping bags of 

Illustrated here are "The Show of the Month" layouts 

developed by Manager Robert 'ôcmon of London, 

Ont., for use with replays he books to fill 

product gaps. 

groceries and merchandise, which were 

used by CKSL people to give away as prizes 

for contests among the women on the 

stage. 

In addition, 20 record albums were donated 

by distributing companies for door 

prizes, and Nestle's of Canada provided 

enough sample packages of Quik, a chocolate 

drink, to give one to every patron. 

CKSL started the promotion with a radio 

teaser three weeks in advance. Starting two 

weeks prior, a maximum of six plugs went 

over the air each hour in behalf of the 

Coffee Club Theatre Party. Each plug 

stressed the Parents' Magazine award aiid 

other critical acclaim given to "Misty." 

A GREAT TURNOUT 

There was a lineup on Saiurday morning 

awaiting for the theatre party, and there 

was a great turnout. 

Interviews with patrons on the screening 

were taped, and used throughout the mn 

of "Misty." 

The games on the stage were pui'e corn, 

such as are devised by the radio Breakfast 

Club hosts. 

CKSL issued special Coffee Club membership 

cards, numbered consecutively, for 

admission to the screening. They also were 

used for the door prize drawings. 

In reporting his promotion for "Exodus." 

Manager Yoeman observes, "The best advertising 

is always that which money can't 

buy. It comes through making the best out 

of breaks and following through." 

In the case of "Exodus," the break came 

in the picketing of the theatre on the Friday 

night opening by 20 members of the 

local branch of the Arab Fi-iends of the 

Middle East, headed by one Ls.sa Fahel. The 

London Free Press splurged the picketing 

with large photos and headlines. Stories 

explained, of course, that the Arab group 

thought the film misrepresented the Arab- 

Jewish controversy. 

Then there were more news stories when 

Issa Fahel claimed his group included 

members who were Jews, which brought 

heated denials from Jewish leaders. 

The radio and television stations also 

covered the controversy. 

A stunt born of the product shortage is 

described by Yoeman, namely "The Show 

of the Month" format, which he has developed 

for use with replays which are 

booked to reLie\'e the scarcity of films. This 

is an ad layout, whose barker line and introductoiT 

copy are identical, only tlie film 

mats and words are changed. He has 

found this successful. "The Show of the 

Month" copy is also used on the mai-quee. 

Want Interesting Ads? 

Dare to Be Different 

Do you dare to be different? Do you 

know how to be individual? You must if 

you want to write successful ad copy. 

There's such a daring showman at the 

Oriental Theatre in Rochester. Pa. Recently 

he had this copy in a 2-col. 2-inch ad: 

WE INTERRUPT THIS NEWSPAPER 

For a Special Announcement 

Latest Scientific Reports Indicate 

Moviegoing to Be Polyunsaturated!! 

It's Good for You—Get Some Tonite!! 

Tonite at the Oriental . COME BACK. 

Wc can't explain the reference to polyunsaturated, 

but it obviously is a takeoff 

on the sanctimonious scientific pronouncements 

on diet and about evei-y other conceivable 

subject under the sun. 

— 62 — BOXOFFICE Showmandiser : 

16, 1962

Lombardo 

—. 

same 

I 

unquoted) 

. . Paramount 

Here's Good Hoax—If You 

Have the Right Sign 

i 

Here's a trick that's bound to Ret attention. 

Our Cleveland reporter explains that 

if your drive-in theatre sign is far enoupih 

away from the main road, you, too, can 

perpetrate one of the greatest hoaxes 

Cleveland has had this year. 

It wasn't done by a theatrcman but by 

a member of a construction 

i 

firm which has a service station on one 

side of the old Ohio canal and on the other 

side a racetrack for low-slung automobiles. 

A massive sign is being constructed on top 

of the gasoline and diesel station. At the 

time the trick was pulled, a clock on one 

side of the massive sign was completed but 

the other side i 

was blank isee photograph 

Charles J. Lombardo conceived the idea of 

calling attention to the whole project. 

DUMMY ON HIGH LADDER 

He put a dimimy on a ladder held high 

above the ground by ropes. Almost at the 

break of dawn the calls came into the 

police stations of the suburbs in the area 

about the man who had "obviously fainted" 

on the ladder and was in need of help before 

he fell to his "death." The Lombardos 

could not be found at the outset. The result: 

traffic jams at the "cloverlcaf" which 

is the busy intersection of routes 17 and 21 

—the first to the airport and the second 

south to Akron. 

The "danger" to the crippled man was 

even on the air within a short time and 

police had their hands full ti-ying to move 

the traffic jam. 

ORDERED DOWN 

Of course the Lombardos had to get the 

ladder down and the dummy removed before 

too long but the publicity stunt had 

worked. All Cleveland was talking about 

the "man" who had passed out at the top 

of the huge bulletin board. This can only 

be worked when or if you have a sign far 

enough from the road so that the automobilists 

will think that the dmnmy is a 

real man in real trouble. 

The calls which went into ME-1-7100 

(the Lombardos' main office) lit up the 

switchboard like a Christmas tree. 

Seen here is the "painter" and incompleted telephone 

number sign which had residents in the area 

in a dither over a collapsed dummy placed there 

as a publicity stunt. 

Eye O'Chicago! When 650,000 "irishmen," including Chicago's Mayor Richard J. Daley and Dublin's 

Lord Mayor Robert Briscoe (third and fourth from left) paroded by the Bolaban & Kotz circuit's State 

Street flogship on St. Patrick's Day they were delighted to note the marquee read O'Chicago. The 

stunt rated press and television coverage. In addition, the B&K Loop combination ad that day was 

printed in green, with the theatres billed as the O'Chicago, O'State Loke, O'Roosevelt and O'United 

Artists. Even the B&K president that day was called Dave O'Wallerstein! 

April Fools Laff Show 

Cashiers Buy Tickets! 

An April Pools Laff Show, which proved 

very successful a year ago for Elmer De- 

Witt, who holds forth at the 'Valentine 

Theatre in Defiance, Ohio, was staged 

I 

again this year. 'Via heralds and newspaper 

ads mat was used for both), lobby 

display and screen trailer DeWitt advertised 

: 

APRIL FOOLS LAFF SHOW 

Midnight Saturday March 31 

iNaj aHX ssiK x.Moa 

Oops! There we go again. Everybody's going 

wacky planning our April Fool Show 

FUN . . . FROLIC ... 2 FULL HOURS OF 

SHOW 

The guy upstairs may run the fihn upside 

down! 

Ushers may insist you find them a seat! 

Our cashier may refuse your money and 

buy you a ticket. 

Wild, Wacky Fun for All! 

We May Not Even Tell You the Name of 

the Feature . . . But We'll Guarantee Lots 

of Fun for All 

Remember Saturday Night. Boxoffice opens 

at 11:30. Fun Starts at 12 

Get Your Tickets Now ... All Seats 75 cents 

Maybe our cashier will buy your ticket! 

Last night she bought 25! 

VALENTINE THEATRE 

'Pinocchio' Safety Stunt 

Pinocchio" promot

. ' 

' 

I 

i 

' 

I sincerely 

. . Yes, 

with 

. . 'Oswego's 

: April 

. 

Authentic Posters From Spain Give 

Colorful Splash to Holiday' Debut 

does huge business, went in heavy for cooperative 

publicity. Cook states the restaurant 

supplied 100.000 playbills to distribute 

to patrons, and arranged to use "Holiday 

in Spain" placemats. Norshery also 

picked up the tab for reserved-ticket envelopes. 

For television, Cook arranged a television 

contest with a trip to Spain via Canadian 

Pacific Airlines as the grand prize. 

As a promotion for the tag end of Windjammer" 

a Tea Clipper Contest was set up 

with the Tea Council of Canada, which offered 

an expense-paid trip to India and 

Ceylon, plus a $1,000 university scholarship, 

as major prizes in a model tea clipper 

building competition. 

This . 

. h L;;in- II Ml air, a Jl Ium F:imous Players Canadian house situated in an 

area of fashionable shops and apartment houses in Toronto, Ont., shows the colorful decorations 

arranged for "Holiday in Spoin." The scenic posters, etc., were obtained with the help of the Spanish 

Tourist Office, Spanish vice-consul, and the Canadian Pocific Airlines which flies direct to Madrid from 

Toronto. Note the guitarist and Spanish dancer. 

Tlie quality of motion picture selling has 

improved as the industry grows more aware 

of its competitive position. The progress is 

particularly evident in promotion of extended 

runs, where the showman usually 

has more time and a more ample budget to 

do a more-effective job. In some cases these 

long-showing campaigns approach a perfection. 

A fine compaign comes from the Eglinton 

Theatre, a Famous Players Canadian 

house situated in the uptown shopping 

and apartment area at Younge and Bloor 

street in Toronto. Ont. The Eglinton was 

winding up a 52-week reserved-seat showing 

of Windjammer." described as second 

only to the 93-week run in Stockholm, 

Sweden. This film was being pulled for a 

holiday premiere of "Holiday in Spain." 

E.xploitation for the Mike Todd jr. film 

was under the supervision of Tiff Cook of 

the FPC staff. 

PETER LORRE AT DEBUT 

The Todd comiiany came through with 

substantial assistance, another beneficial 

development of the changing times with 

producers and distributors assuming more 

responsibihty for the merchandising of 

their product. Through Todd's cooperation 

there was the personal appearance of 

Peter Lorre at the premiere, and a strong 

lineup of acces.sories. such as an interesting 

folder in color sketching technical developments 

from the penny arcade to Cinemiracle, 

the process featured in "Holiday 

in Spain." 

Cook went straight to Madrid for much 

of his material. This included an authentic 

bullfight poster, with art work by Savedra. 

such as is employed by La Plaza do Toros 

de Madrid. For this he enlisted the help of 

Canadian Pacific Airlines, which fly direct 

from Toronto to Madrid; the Spanish 

Tourist Office and the Spanish vice-consul. 

Cook had the printer in Madrid put 

in the date of the premiere at the Eglinton, 

and leave off at the bottom the name of the 

third matador. 

This last was a smart gimmick that tied 

the poster right down as a conversation 

piece—the empty space could be used for 

printing of the names of persons who received 

the poster, thus making a standout 

piece for the recreation room or office! 

SPECIAL POSTERS USED 

Cook does not mention just how many he 

ordered, but it must have been a couple of 

hundred or more. One each, with their 

names at the bottom, went to some 150 

critics, reporters, disc jockeys and VIPs 

who had or could help in the promotion. 

Tlie posters were handed out at an advance 

cocktail party and dinner. Attached to each 

E>oster was this letter, signed by Mike Todd 

jr.: 

SENORAS Y CABALLEROS: 

AS MY PICTURE "HOLIDAY IN SPAIN" WAS 

FILMED IN ITS ENTIRETY IN SPAIN, we thought 

thot you would like to hove a genuine bullfight 

poiter OS o little memonto of your visit to the 

Eglinton Theatre for the premiere. 

This poster is the type that is used in Madrid 

for oil the major bullfights ond was flown direct 

from Modrid through the courtesy of Conodian 

Pacific Airlines. 

Normally there are three matadors listed on 

these posters but we hove dropped the nome of 

the third motodor so you can letter in your own 

name 

. you too con be a motodor and 

you never have to foce the bull. 

hope thot you enjoy "HOLIDAY IN 

SPAIN" ond if you do pleose tell your friends. 

Spanish scenes, travel posters, etc., were 

supplied by the Spanish Tourist Office for 

an outstandingly colorful lobby decoration. 

On opening night, a guitar player and 

dancer, in Spanish costumes, performed In 

the lobby. 

The front doomian was attired in a 

Spanish cai>e. etc. 

Radio station CKEY had disc jockey 

Norm Perry to interview celebrities on 

opening night. His tape was played back 

on the air an hour later. 

The Norshery restaurant nearby, which 

Local Doris Day Subject 

Of Radio-Store Tieup 

Bill Lavery, one of the Schine circuit 

managers, had an excellent tieup for 

Lover Come Back." a recent issue of Flash, 

the circuit news booklet for managers, relates. 

Lavery reported a deal he made with the 

Oswego. N. Y., radio station WSGO got a 

radio .saturation campaign on 'Lover Come 

Back"^ for a few theatre passes. 

He learned there was a girl in town by 

the name of Doris Day who works for the 

GLP store. This bit of information soon 

brought on a scheme for both the radio 

station and the store. The radio people 

liked it, while the GFL people thought 

well enough of it to foot the bill. 

The store put up some worthwhile prizes, 

electrical appliances and the like, and the 

theatre supplied passes. Radio spots and 

plugs throughout each day of the stunt invited 

listeners to visit the store and meet 

Doris Day. also register for the prizes and 

passes being given away via daily drawings. 

The radio .spots, naturally, plugged the pictui-e 

and playdates. 

The store set up a display, and the local 

Doris Day talked up the picture to people 

who registered for the prizes. 

Using an open-end interview record, a 

tape was made Doris Day 

. 

Interviews Hollywood's Doris Day" . 

. 

which was broadcast as part of "Lover 

" 

Come Back. added talk of course 

about the GPL tiein. 

The local Doris Day and her family were 

guests at the theatre on opening night and 

were introduced from the stage. 

Tieup on a Balloon 

For "Mysterious Island." John Sparling 

of the Ashland lOhio' Theatre borrowed 

a dirigible-shaped balloon from a local dry 

cleaning shop and attached a 15-foot banner 

to it reading. "Starts Thursday. 

Schinc^s Ashland Theatre." and the name 

of the dry cleaning store. At the store Sparling 

placed a 30x40 announcing a free pass 

to see "Mysterious Island" to anyone having 

a suit cleaned during the run of the 

picture. 

Tickets With $5 Purchases 

Woohvorlh's at Massena, N. Y.. gave a 

free child's ticket to "Pinocchio" at the 

Massena Theatre with each $5 purchase. 

In promoting this, the store ran a 3-col.. 

10-inch ad. Bill Copley manages the Massena. 

* 

— 64 — BOXOFnCE Showmandiser : 

16. 1962

wm 

THE 

CAST 

l-'ranky Sakai 

lliroshi Koizumi 

Kyoko Kagawa 

Kiiii 

Iloli 

Viiiiii 

hull 

Jelly Iloh 

Ki'ii Udiara 

THE 

CREDITS 

i'rudiirir IcMicnuki Taiiaka 

Original Story 

Sliinitliiro 

.Nakamura, 

Takehiko Fukunaga, 

Vo^liii; 

Hotta 

Screenplay Sliiniilii Sekizawa 

Director of Photography 

Hajime Koizumi 

Art Direclor Takeo Kita, 

Kimei Abe 

Sound lircunling 

Shoichi Kujinawa, 

Masanobo Miyazaki 

Lighting Tosliio Takashima 

Music Yuji Koseki 

Director Inoshiro Honda 

Dirirtor of Special Effects 

Eiji Tsuburaya 

English 1-anguage Version 

Produced by David Home 

Directed by Lee Kresel 

Script Robert Myerson 

A 'I'olio (Company Production 

Tolioscope 

in 

Ea>tnian Color liy I'alhe 

Di>tiilpi.l.-.l h\ Cnlunilila Pictures 

Ad No. 302—435 Lines (including imprint spoce) 

Wm 

THE 

STORY 

(.Not f(]r PulilicationJ .Members 

of a joint Japaiiese-Kosilican expedition 

to Infant Island, scene of 

H-Bonib testing by the Kusilican 

government, tind the heavilyradiated 

island still holds life: 

some beautiful young women, 

.\ilenas, only two feet high and 

guardians of .Mothra, a sacred 

egg. Nelson, one of the men on 

the expedition, returns to Infant 

Island to kidnap the young 

.\ilenas, planning to exhibit them 

around the world. The egg 

hatches, a gigantic insect larva 

which crawls into the sea. When 

the larva, now grown in size, 

reaches Tokyo, it wreaks considerable 

havoc before it begins 

to spin a cocoon. Kosilican and 

Japanese troops attack it but 

atomic heat rays only speed 

llicir 

the metamorphosis of the larva 

into an adult moth of colossal 

proportions, impervious to all 

their weapons. .Nelson flees to 

Kosilica with the .\ilenas; 

Mothra follows. It destroys the 

capital city and Nelson is killed 

by angry Kosilican demonstrators. 

Chujo and Fukudo persuade the 

Kosilican governmenl to surri'nder 

the -\ilenas, Mothra picks 

them up al an airfield and flies 

them lack to Infant Island. 

Peace has again returned to the 

world. 

I 

COLUMBIA PRESSBOOK I 

Copyright "? 1%2, Columbia Pictures Corporation. .\11 Riglits Reserved 

'0 [llinBIMBIIIIIBIlinBIIUIBl:nB'i 

IIIIIIBIMHilHIiniBIIIIHIIIIIBIIIIIBfllllBIIIIIBnin

TOY STORES 

Link your showings oi "Mothra" with the sale of "atomic" suits. 

rockets, "Mothra" guns and similar merchandise sold by toy stores, 

dime and department stores, etc. Make the window and counter 

displays you prepare more attractive through the generous use ol 

stills from the picture and cutouts from the posters. Offer the cooperating 

store a quantity of guest admissions for a lucky number of 

young customers. 

"MOTHRA" 

COSTUMES 

Still No. 110 shows the discovery on an atom-radiated island of young 

women only two feet high. The expeditionary force wears special 

helmets and other garb to protect them from the radiation. These 

helmets and costumes might serve as examples, in a "make-it-yourself" 

contest for youngsters wnth judging for "best Mothra costumes" 

taking place at a Saturday matinee. Street ballyman might also be 

garbed in similar fashion; sign on his back carries full credits. 

SCIENCE FICTION CLUBS 

In almost every city, there is a science-fiction or a science club where 

amateurs and professionals get together to discuss the latest in 

modern science and in modern science literature. These clubs are 

a natural for "Mothra." Work with the members in your territory; aim 

for group theatre parties, assistance in publicity planting and on 

local radio/TV shows. 

GIANT 

"MOTHRA 

Sign shop or local handyman should be able to rig up a giant 

"Mothra," working from stills, for posting atop theatre marquee. 

This should be as elaborate as possible, including a good paint job, 

eyes which throw changing rays of light, wings which alternately 

open and close, etc. A similar model "Mothra" might "swoop down" 

from lobby ceiling. 

WEAPONS DISPLAY 

Local police and fire departments, and armed services, might supply 

weapons of various kinds lor a display in your theatre lobby, or on 

the street outside. Caption the display: "These Weapons Couldn't 

Stop Mothra'!" Background exhibit with a blowup of Still No. 165. 

CHALK 

FENCES 

Wherever fences or walls are available, chalk up the title, "Mothra!" 

If local statutes permit, title might also be stencilled on the streets leading 

to your theatre. As a gag, such postings might read—in some 

areas — "Mothra, Go Home!" 

WRECKING 

" 

SIGNS 

Wherever any local digging or vn-ecking is going on—or, after working 

hours, wherever any construction is going on—put up signs reading: 

Mothra' Was Here!" Add picture, theatre and playdate credits. 

MIGHTY 

^MOTHRA^ 

SHOWMANSHIP 

FOR 

EVERY SITUATION 

IIIIIB IB IIIIBIIliaillia IIIIIB HIB 

Selling Aids 

TV TroHers: Each TV trailer has a finol frame freeze for superimposed visual 

credits, as well as room for local announcer to add theatre and playdate information. 

Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th 

Ave., New York 22, N. Y. 

7"mnscr/p*;ons.' A variety of spot announcements, all open end for local commentator 

to add theatre credits. Available on a single disc. Order from your Columbia 

exchonge; transcriptions will be shipped direct from New York. 

Two Telops: Style A, theatre and station identification Style B, theatre advertising 

only. Prices S5.00 without imprint; $7,50 with imprint; $2,00 for each additionol 

slide or telop. Specify style and copy desired when you order direct from QQ Title 

Card Co., 247 West 46th St., New York 36, N. Y. 

Displays: 

9' x 12' Flag: single face, 545.00; double face $75.00. Bodge; 40c, 

Streamer: 17' long, $16 50 each, Valance 51.65 per runnning foot; minimum length, 

10 foot, 12 pennant strong; 30' long, $3 50 Bumper strip: $1,00 each; minimum 

order 15. Order from Notional Flag Co., 43 West 21st St., New York 10, N. Y. or 

in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont. 

Biiiiii 

ONE SHEET 

Accessmes 

Two 22 X 28's 

EIGHT U X U's 

UTILITY MAT 

42 X 60 

THREE SHEET 

INSERT CARD 

SLIDE 

TRAILER 

40 X 60 

24 X 82 

• THREE STILL SETS 

25 flats ond 10 uprights, prcssbook set, 

ORDER ALL ACCESSORIES FROM YOUR COLUMBIA EXCHANGE 

GADGETS ON 

DISPLAY 

Local electrical, radio or TV repair shop might construct a 'Mothra 

Gadget," for your lobby or w/indow use, patterned after the atomic 

heat ray used in the picture and shown in Still No. 165. Device could 

contain various lighting effects and also a few noise (sirens, whistling 

effects) attachments. Supplement the gimmick with stills from the 

picture, and a picture and playdate announcement. 

CIVIL 

DEFENSE 

Local Civil Defense and similar agencies might be persuaded to 

publicize the fact that their personnel are ready for "Mothra," and 

any other menace from the sides. Such announcements might be 

made via window displays, recruiting posters, etc. Arrange for a 

Civil Defense parade to your theatre, on opening day, with posters 

carrying the "We're Ready for 

CAGED 

"Mothra' " line. 

MOTHRA" 

Using a still of 'Mothra " from the film— either of the winged monster 

or of the giant larva which initially destroys Tokyo—construct a giant 

papier mache figure, and place it in a wooden cage atop a flatbed 

truck, or in your theatre lobby. Placard the display: "It's Real! It's 

Alive! It's "Mothra'!" 

TEASER AD 

CAMPAIGN 

Using a title treatment from one of the ad mats, set up a teaser ad 

campaign with lines like: "Watch for 'Mothra'!" "See 'Mothra' Thursday!" 

'" 'Mothra' Is Coming," etc. In a similar vein, a series of doily 

teasers might be set up in advance of regular display advertising: ""12 

Days Until "Mothra' Comes," ""11 Days Until 'Mothra' Comes," etc. 

GEIGER 

COUNTER 

If possible, arrange a display of radioactive materials in your lobby, 

with a Geiger counter handy to demonstrate its power. Contact a 

local high school or neighboring college for the apparatus and substance. 

Post appropriate picture copy to background the stunt. 

SCIENCE 

MAGS 

Work with local magazine distributors to display tack cards on 

""Mothra" and have them display science fiction magazines in connection 

with the opening of picture. 

PURLIC 

LIBRARIES 

"Mothra" might be linked with the various volumes of science and 

science-fiction and similar subjects in the public libraries of your 

town, via bulletin board displays of stills, book jackets, etc. 

RALLY 

GIRLS 

Send two attractive street bally girls—dressed in abbreviated space 

suits—through main business and shopping districts, and in the 

vicinity of schools and play areas. Sign on their backs might be along 

the lines of: "" "Mothra'—The Worlds Most Fantastic Love Ston'." etc.

~"

" 

(It's International) 

Making a motion picture today 

is truly an international 

undertaking. The growing inter-cultural 

relationship developing 

between nations, even 

in a world torn by political dissension, 

results in more and 

more co-productions by nationals 

of different countries. Since 

most movies are made for an 

international market, there is 

an increasing temptation to insert 

story elements and people 

of other countries, with an eye 

to a wider market potential. 

In "Mothi-a," a Toho production 

for Columbia i-elease now 

at the Theatre 

in Tohoscope and Eastman 

color, this cm-rent facet of 

moviemaking has not been neglected. 

The science-fiction 

thriller tells of a winged behemoth's 

worsliip of two dollsized 

beauties and its worldwrecking 

rampage when they 

are kidnaped by an opportun- 

Lstic promoter to display on the 

world's stages. 

Although "Mothra" was conceived 

by Japanese and is set 

largely in Japan, thereby employing 

many Japanese actors, 

the climactic action, when the 

gigantic beast rescues the 

tiniest women ever boru, takes 

place in a country remarkably 

like America. 

Movie-making is truly an international 

occupation. 

(Revie'w) 

"Mothi-a," the astounding 

stoi-y of a colossal adult moth 

that terrorizes the world. 

opened yesterday at the 

Theatre. The exciting new science-fiction 

thriller is a Toho 

production for Columbia Pictures 

release in Tohoscope and 

Eastman Color. It is in the same 

imaginative, exciting vein as 

Tohos earlier hits. "The H- 

Man" and "Battle in Outer 

Space," 

Reason for the winged behemoth's 

anger with the world 

of men Ls the fact that two 

Ailenas, beautiful young women 

standing only two feet high, 

who had been its guardians, 

have been kidnaped by an opportunistic 

promoter for exhibition 

aroiuid the world. 

Product of a heavily radiated 

Pacific Island. Mothra starts 

out as the larva from a 

sacred egg which crawls into the 

sea and proceeds to tear ships 

in half, wreck dams and otherwise 

makes a menace of itself. 

It spins a cocoon and changes 

into an adult moth of colossal 

proportions when it is blasted 

with atomic heat rays. The 

moth, if anything, is even more 

desti-uctive than its larva and, 

in short order, is destroying 

cities as it hotly pursues the 

kidnaped Ailenas. 

Featui-ed in the principal 

roles of the Columbia release 

are Franky Sakai. Hiroshi Koizumi, 

Kyoko Kagawa, Emi Itoh 

and Yumi Itoh. Based on a 

story by Shinichiro Nakamura, 

Takehiko Rukunaga and Yoshie 

Hotta, "Mothra" was WTitten 

for the screen by Shinichl Sekizawa. 

(General Advance) 

A Winged behemoth so huge 

that it darkens the sky in 

flight; two doll -sized beauties 

worshipped by the monstrous 

beast and a battle to save the 

world from its destructive forays, 

are but some of the exciting 

elements that are said to 

lift "Mothra" into the top level 

of science-fiction thriller. A 

Toho production for Columbia 

release, the thriller is due 

at the 

Theatre in Tohoscope and 

Eastman Color. 

"Mothra" tells the strange 

story of a sacred egg on a radioactive 

island whose guardians 

are the Ailenas. beautiful 

young women only two feci 

high. When tlie Ailenas an 

kidnaped by an adventurer who 

plaiis to exhibit tliem around 

the world, the egg hatches into 

a gigantic insect larva which 

visits destruction on Tokyo. Attack 

by atomic heat rays only 

speeds its melamorpho.sis into 

an adult moth of colos.sal proportions. 

In its changed form 

its war on mankind becomes 

even more savage. 

"Mothra" is said to be a 

splendid example of special effects 

wizardry in all its astounding 

virtuosity, indulging 

in such technical spectacles as 

breaking an ocean liner in half; 

crushing houses as if they were 

eggshells, uprooting skyscrapers, 

smashing bridges and 

wTecking dams. Mothra's transfonnation 

from egg to insect 

larva and then emergent from 

a colossal cocoon as adult moth 

are said to be handled with 

amazing credibility. 

Pi-incipal featured players in 

"Mothra" include Franky 

Sakai, Hiroshi Koizumi. Kyoko 

Kagawa, Emi Itoh and Yumi 

Itoh. Shinichi Sekizawa's 

screenplay is based on a story 

by Shinichiro Nakamura. Takehiko 

Pukunaga and Yoshie 

Hotta. 

(Mot lA; Still No. 165) "Mothra," o 

giant moth more powerful than the 

atomic heat guns turned upon it, is 

the science-fiction highlight of the 

new Columbia picture in Tohoscope 

and Eastman Color. 

(Mat 2A; Still No. 128) The girls are only two feet high; the moth is"Mothra,' 

winged monster copoble of destroying cities. It's o scene from "Mothra," nev 

Columbia science-fiction thriller in Tohoscope and Eastman Color. 

(Science-Fiction) 

Almost every passing day 

witnesses newspaper reixsrts of 

scientific advances. Motion picture 

producei-s. quick to seize 

upon entertainment values inherent 

in the daily headlines, 

capitalize on the public interest 

in science by producing a steady 

stream of science-fiction films 

exploring every aspect of 

scientific fact and theory. 

Latest of these is "Mothra." 

Columbia release of a Toho 

production now at the 

Theatre in Tohoscope and 

Eastman Color. 

Although 

science-fiction 

movie-makers have become 

starry eyed in their contemplation 

of distant planets, the advent 

of radioactive atomic and 

hydrogen bombs has opened a 

whole new realm for science fiction 

fihns. The effect of radioactivity 

on man. on insects, fish, 

creatures of all shapes and 

sizes now is being extensively 

explored on the .screen. 

To such productions as "It 

Came Prom Beneath the Sea." 

"The Incredible Shi-inking 

Man." "The Fly" and "The H- 

Man" has now been added Toho's 

"Mothra." "Motln-a" deals 

with an insect larva hatched 

from an egg on a radioactive 

island. It grows to mammoth 

proportions before e\'olving 

into a colossal moth. This monster 

creature so huge that it 

blackens the sky, wreaks havoc 

and destruction when its guardians, 

two beautiful yomig 

women standing only two feet 

high, are kidnaped. 

Destroying ocean liners and 

bridges, topiJling skyscrapers 

and airfield towers, the behemoth 

of a moth scourges the 

world mitil the two tiny women 

are safely returned to it. 

"Mothra" features Franky 

Sakai. Hiroshi Koizumi, Kyoko 

Kagawa and Emi Itoh and 

Yumi Itoh. Shinichi Sekizawa's 

screenplay is based on a story 

by Shinichiro Nakamura, Takehiko 

Pukunaga and Yoshie 

Hotta. 

(Modern Miracle Men) 

The age of Biblical miracles 

is long since past, but modern 

man continues to work his own 

mii-acles. The widely-publicized 

miracles of science jsenetrate to 

even the most remote corners 

of the globe. But another kind 

of modern "miracle man." less 

well-known, is also at work: 

the motion picture special effects 

man. The latest example 

of his cinematic ingenuity is 

"Motlu-a." new Columbia Pictm-es' 

release of a Toho production 

now at the Theatre in 

Tohoscope and Eastman Color. 

"Mothi-a" is in the same awesome 

spectacle vein as Tolio's 

earlier hits, "The H-Man" and 

"The Battle in Outer Space." 

In "Mothra," the special effects 

boys really had a field day. 

They were confronted with the 

juicy problem of ci-eating onscreen 

the incredible spectacle 

of a gigantic insect larva 

hatched from an egg and then 

gi-owing by leaps and bounds, 

spawned lus it was on a heavilyradiated 

island, until it threatens 

the destruction of the 

world. Eventually the larva becomes 

an adult moth of fantastic 

proportions. 

This is but pai-t of the work 

the writers of "Mothra" laid 

out for the special effects men. 

(Opening Notice) 

"Mothra," a Toho production 

for Columbia release, opens 

at the 

Theatre. Filmed in Tohoscope 

and Eastman Color, the new 

science-fiction thriller tells of 

a winged behemoth that terrorizes 

the world as it searches 

out the tiniest women ever 

born. Featured in the new Columbia 

release are Franky Saki, 

Hiroshi Koiziuni. Kyoko Kagawa, 

Emi Itoh and Yumi Itoh. 

Eiji Tsubui-aya devised the 

special effects for "Mothra," 

which is hi tlie same imaginative 

vein as Toho's earlier hits, 

"Tlie H-Man" and "The Battle 

in Outer Space. 

Printed in U.S.A.

B O X o r P JL C E BOOKINOUIDE 

An interprotive anolysis of toy and trodcpress reviews. Running time Is in parentheses. Th* 

plus and minus signs indicate degree of merit. Listings cover current reviews, updoted reguiorty. 

This department also serves as an ALPHABETICAL INDEX to feature releoscs. c Is tor 

Cinemascope; V VistaVision; IS Superscope; if Paiwvision (Jv Regalscope; t Technirama. 

Symbol IJ denotes BOXOFFICE Blue Ribbon Award^ O «>k>r photography. For listmgj by 

npany the 

/Review 

H Very Good; + Good; ~ Foir; - Poor; - Very Poor. In the summary 

2550 OAda (108) (© Drama MGM S- 7-61 

2552 Alter Mein Kampf 

(74) Scmidoc'y Bramw g-14-61 

2546 ©Alakazam the Great 

(S4) Cartoon Feature AlP 7-17-61 

2616AII Fall Down (111) Drama MGM 3-26-62 

2574 Anatomist, Ttie (73) Dr Gordoi»-SR 10-30-fil 

2562 Anatomy of a Psycho (75) Dr SR 9-18-61 

2549 Armored Command (99) War Dr AA 8-7-61 

2578 Atlantic Adventure (62) 

Real-life Aih. Dr Schoenfeld 11-13-61 

2541 ©Atlas (84) Spec. Vitascopc. Filmuroup 7- 3-61 

s 

c 

m 

digest 

AND ALPHABETICAL INDEX 

'• is rated 2 pluses, — as 2 minuses. 

^ 

e 

in

. Kinjsley 

. UA 

10-16-61 

REVIEW DIGEST 

AND ALPHABETIGVL INDEX 

In the summary t^ is rated 2 pluses, — as 2 minoses. ++ Very Good; + Good; * Fair; - Poor; = Very Poor. 

•£ ° ir "Sr >\ 

llflllll 

2S69Mr. Sanhnicui (90) Ho. Col lO-lfr^ + — + + + ^ ^ 6+3- 

2597 Murdtr Sht Said (57) Mystery ....MGM 1-22-62+ + -f ++ -f + + »+ 

2617 ©My Geisha (120) J Cora-Or Para 4- 2-62+ H + H &• 

25«7 0My$ter;ous Island (101) Adv Col 12-18-61 + + + ++++ + - 9+1- 

2543 Naked Edge. The (102) Susp. D 

2519 ONature Girl and the Slwer 

(70) Adv UPRO 9- 1-61 * 

2620 Nearly a Nasty Accident (88) 

Farce-Comedy U-l 4- 9-62 + 

2553 Nerer Take Candy From a Strangtr 

(82) Psychological Or Oiii»t 8-21-61 + 

2574 Ninth Bullet Tht (90) 

Adnnturt Or Autfiiban-SR U>- 30-61 ff 

UA 7-10-61 ++ ± + H + H ++ U+1- 

1+1- 

± + + * 5+2- 

2+ 

2591 No Love (or Johimie (UO) 

Drama Embassy l-l-62+ + ttH + + -H-llH- 

1+ 

2555 One Phn One (114) Or SR S-28-«l :!: 

2583 One. Two, Three (115) ® Comedy. . 12- 4-61 ++ 

2610 Only Two Can Play (106) Com . 3- 5-62 -\- 

i: + + :t 

+ ++++++++ 

+ + W + + 

2554 Ooerat ion Camel (74) Sen. Comedy. AlP 8-Z1-61 t. 

2589 Outsider. The (108) Drama U-l 12-25-61 + S: ± ++ ++ tt 

2591 Pagan Island (60) Adv Cinema Syn 1- 1-62 ± 

2566 Paris Blues (9B) Drama/Jzzz UA 10- 2-61 ff + + + + 

2559 0Pirate and the Slave GiH, Tte 

+ 

(87) Adv Crest-SR 9-11-61 

2S8S OPirate of the Black Hawk, The 

(75) iji Adventure Filmjroup 12-11-61 + 

2567 ©Pirates of Tortuga (97) ® Adv 20-Fox 10- 9-61 + :!: 

f S ^ 

2S52©Pit and the Pendulum. The (85) 

p Horror Drama AlP 3-19-62+ + ± + + 

2578 OPocketful of Miracles (137) 

Comedy-Drama UA 11-13-61 41 + + ++++ + 

2614 0Premature Burial, The (81) 

e 

2606 (^Prisoner of the Iron Mask, 

The (80) (S) Adv. (Eng. dubbed) AlP 2-19-62 ± 

Horror Drama AlP 3-19-62+ + :t + 

2S70 Pun Hell of SL Triniai's, 

The (94) Farce Conf I 

i: — ++ ± 

ZSTSQPurple Hills, The (60) 

C Western 20th-FoK 10-30-61 + + ± + 

2S80OPur«le Noon (115) Murder Dr.. Time U-20-C1 + H ± 

± fr+4- 

++ 13+ 

± 8+1- 

1+1- 

+t U+2- 

1+1- 

+ 7+ 

1+ 

- 1+1- 

+ 6+4- 

5+1- 

++ U+1- 

4+1- 

1-1-1- 

+ 5+3- 

+1- 

+ S+1- 

2561 QuMP of Uie Pinrtes (80) 

£ Sea Adv. (En«-dubb«d) CM 9-18-«l + 

—R— 

2516 Raisin in the Sun. A (128) Or Col 4- 3-61 ++ H « « H 

2551 Rebellion in Cutsa (SO) Doc Dr IFD 8-14-61 ± 

2564 RespKlful Prostitute. The 

(74) Dr. (Ens-dubbed) TIoms 9-25-61 ± i 

2519 ©Ring of Fire (91) 

Outdoor Action MGM 5- 1-61 + ft - 

2611 Ring of Terror (71) Horror SR 3-12-62 rt 

2568 Risk. The (81) Drama Kingtley 10- 9-£l + 

2584 ©Roman Spring of Mrs. Stcn^ 

+ 

:£ ± 3+1- 

tt 12+ 

2+1- 

The (104) Drama WB 12- 4-61 + ± - 

2524 ©Romanoff and Juliet (112) Com. ..U-l 5-15-61 ++ + - 

2614 0Rome Adventure (118) Com-Dr...WB 3-19-62+ + 

2557 Rommel's Treasure (85) Ac. .. Medallion 9-4-61 + 

2620 Reprieve (lOSV'j) Drama AA 4- 9-62 + : 

2564 Ruffians, The (86) 

Susp. Or, (Eng-dubbed) EJlit 9-25-«l +

Feature productions by company in order of reic 

V VisfoVision; s Supcrscopc; p Ponovision; R 

Blue Ribbon Award; ij color photography. Letfc 

key on next pogc.) tor review dotes ond Picture 

i in parentheses. 'C is for CincmoScopc; 

iniromo. Symbol ,. denotes BOXOFFICE 

thereof indicote story type— (Complete 

s, sec REVIEW DIGEST. 

ÊATURE 

CHART 

?^ 

ALLIED ARTISTS AMERICAN INTL 

0Tht Pil .Hid the Pendulun 

(85) Paiiavision H 

ViniTiit I'rliv. .Ic.liii Km. 

COLUMBIA 

JULY-AUGUST 

)Gi(Mjet Goes Hawaiian 

(102) rcl D..603 

lanii-, ]i;irren, DelKirah Walley, 

Miiliul I'jllan. Vlrkl Trlckett 

OThe Guns of Navarone 

'C. (155) D,.603 

Cicfry I'irk. Ilavlil NIven 

©Two Rode Together 

(109) CD.. 602 

James Stewart, Itlchard Wlthnark, 

M-6-M s |. 

©Ada (108) (c D 124 

Kusan llaynard, Marliii. 

llian 

lia pli 

Meeker 

OThief of Baghdad (90) t. Ad. .123 

Slciu lleevrs, (icorula Mull 

PARAMOUNT 

JUNEJULYAUGUST 

;0The Pleasure of His 

Company (114) CD 6017 

Kird .\sl,ilr.-, H.IjI,!.' \Wym u 

©On the Double (92) (g) C. 

Danny Ka>'e. Dana Wynter 

.6017 

.6016 

Shirley Jones. Linda Crlstal 

©A Thunder of Drums 

(97) (C) 

©Blood and Roses (74) ® D. 

Mi-I Ki-ricr .\nmate Vadim, 

6101 

Itiiiiaril Biioni-, (i.iprt 

l,iiana 

I'allen 

KIsa 

Marllnclll 

Twenty Plus Two (102) .. My. .6110 

.l.niil .\M\ism. Jeanne i:r:iin, 

Huia .Merrill, .\encs Moorehead 

J)The Devil at 4 O'clock 

(127) D 

Spfiircr Trao'. I''rank Sinatr. 

Bridge to the Sun (112) . D. 

Carroll Itaker, James Shlgita 

Invasion Quartet (87) . 

. C 

Itlll TiMUT,. Sliik.' Mllllgai 

A Weekend With Lulu (91).. C. 609 

Iies:ie Phillips, Itob't Monkhouse 

(^Guns of the Black Witch 

(SI) © Ad.. 610 

Don Megowan, Silvana rampanlni 

lueen of the Pirates 

(SO) ® Ad.. 604 

Gianna Maria Serato 

Canale. M. 

©Journey to the Seventh 

Planet (SO) SF. .613 

John .\gar, Ureta Thysscri 

Lost Battalion (83) Ac. 611 

©Mysterious Island (101) Ad.. 613 

(Siiper-Dynamation) 

Michael Cniig, Joan Greenwood, 

Miohael ta)lan, Gary Merrill 

-^ 

Leopold Salcedo, Diane Jergens 

Sail a Crooked Ship (SS)..C..614 

Robert Wagner, Dolores Hart, 

Carolyn Jones, Ernie Kovacs 

Twist Around the Clock 

(S3) 

M..616 

Chubby Oiecker, Dion, the Marcels, 

Vicki Spencer 

The Bashful Elephant (80) 0D..6201 

.Molly .Mack, Buddy Baer 

Hitler (107) BID.. 6203 

Itirhard Ba.sehar[, IVirdiila 

liwilim. Maria Emo 

Twist All Night (87) ...M..703 

June Wilkinson. Louis I'rima, 

Sam Butera and the Witnesses 

(includes a color sequence) 

Bum. Witch, Burn (89) .. Ho. .704 

Hands of a Stranger (851/2) D. .6204 

I'.Hil LukatliiT. Juan Harvey, 

J.|^. Stapleton, Irish McCalla 

rieve (110) D. .6205 

n Gazzara, Whitman, Ray 

Stuart 

ilston, Vincent Price, Hod Stciger, 

nmy Davis jr. 

The Brain That Wouldn't 

The Big Wave (73) D..6202 

S.,>uc llayakavia, Miekoy Curtis

Linda 

Stephen 

(99) 

I 

Andy 

I France 

I 

G. 

) Comedy-Dromo; 

The key to letters ond combinations thereof ii 

FEATURE CHART Dromo; (An Animated-Action; (C) Comedy; 

with Music; Doci Documentory; (D) Dromo; (( 

Historicol Dromo; Mi Musical; (Mv) Mystery; 

20TH-FOX UNITED ARTISTS UNIVERSAL-INT'L 

oting story type: (Ad) Adv 

ICrl Cr 

ontosy; (FCI Force-Comedy; 

I) Outdoor Droma; (SF) Sci 

re Dromo; (Ac) Action 

Drama; (DM) Drama 

)1 Horror Dromo; (Hi) 

-Fiction; (W) Western. 

OMarines. Let's Go 

(104) ic C..137 

i— David Hrdlsim. Turn Tryon, 

HuU-liliis 

^ 

! 

^ 

I ^ 

I 

QThe Big Gamble (100) ® D..134 

HoyU, Juliette Creco, 

l>aiid Wayne 

Goodbye Auaiii (120) ...0..612S 

lt»i:. ill llergmaii. Vtes Montand, 

Antlioiiy 

I'erklns 

The Cat Burglar (65) ..Ac. 6121 

Cri^B Palmer, Juno Kenncy 

Teenage Millionaire (84) 

(partly in co.or) C/M..6126 

Jimmy Clanton, Zasii I'ltts, 

Itocky Grazlano 

3Francis of Assisi (105) ® D..132 

nra.lfnr.i Hilliiian. Dolores Hart. 

(.!.', 

: 

firase) 

Q. 20.000 Eyes (61) (g. . . .Cr. .124 

>-u 

^^ lOUpstairs and Downstairs 

Nelscm. M, Anifcrs, J. Brown 

(100) C..125 

1 Mifhîel Craic. M. Demonficot 

The Hustler (134)

.Marceilo 

Gerard 

Irene 

. 

.Yuko 

( Harrison ) . . Barbara 

Toshiro 

. Sep 

Jun 

Sep 

, , Apr 

FEATURE 

CHART 

d«T of ref

— 

"5.XHIBITOR HAS HIS SAY 

lABOUT PICTURESi 

In Defense of 'Navarone' 

In reading through the March 19 edition of 

BOXOFFICE, Mr. Weber's comploinf about lock 

of business for "The Guns of Navarone" in Kensett, 

Ark., caught my eye. Hove just completed 

our run of "Navarone" after holding seven days 

beyond our regulor runs. We ployed to 48.5 per 

cent of the entire population, and everyone loved 

the picture ... I would suggest to Mr. Weber 

that he rebook the picture as soon as possible, 

OS I'm sure word of mouth odvertisrng from those 

who did see the film would assure o successful 

second run. 

J. H. BLACK, Mgr. 

Totem and Capitol Theatres, 

Prince Rupert, B. C. 

ALLIED ARTISTS 

Friendly Persuasion (AA, reissue)—e to ploy. It hos all the 

ingredients to moke a picture greot. Gory Cooper 

ot his very best. It didn't do onything extra here 

for o reissue. Funny how they will watch a repeat 

on the little block box, ttiough. Ployed Sun., Mon. 

Weother: Chilly.—Jomes Hordy, Shoals Theotre, 

Shoals, Ind. Pop. 1,555. 

BUENA VISTA 

Greyfriars Bobby (BV)—Donald Crisp, Kay Walsh, 

Loorence Noismith. This is one of Disney's lower 

grossers. Well produced, but lacks youth and thot 

something thot really entertains. The accent probably 

hurt some. Ployed Sun., Mon., Tues. Weather: 

Good.—Mel Conner, Circle Theotre, Woynoka, Okla. 

Pop. 2,018. 

Ten Who Dored (BV)—John Beol, Brian Keith, Ben 

Johnson. Played this lote, but showed a profit due 

to reosonoble terms from Disney. Play it, if you 

haven't olreocty. Nice little breod and butter picture. 

Ployed Fri., Sot. Weather: Good.—Roy C. Kendrick, 

Star Theotre, Minco, Oklo. Pop. 950. 

COLUMBIA 

Scream of Fcor (Col)—Suson Strosberg, Ronald 

Lewis, Ann Todd. This is a good thriller and gave 

a nice boloncc to a double-bill with the comedy 

"Everythir^'s Ducky," olso from Columbia. Played 

Sun.—S. T. Jockson, Jockson Theatre, Flomoton, Ala. 

Pop. J, 480. 

Song Without End (Col)—>Dirk Bogorde, Copucine, 

Genevieve Page. First doss entertoinment. Music 

tovers will lop this up. Strong cost and story will oppeol 

to the rest. It ought to do well in most situations. 

Bogorde excellent. Music worth the admission 

price. Ploy it, it will give your theotre doss. Played 

Sun. through Sat. Weother: Fine.—Dave S. Klein, 

Astro Theatre, Kitwe, Northern Rhodesia, Africa. Pop. 

13,000. 

Twist Around the Clock [Col)^—Chubby Checker. 

Dion, Vicki Spencer. Wish we could ploy one like 

this every week. People come out who hodn't found 

their way to this theatre in years. Held up fine two 

days, lagged the third. Suitable for ony situation. 

Ployed Sun., Mon., Tues. Weother: Fair.— P. B. 

Friedman, Grand Theotre, Lancaster, Ky. Pop. 3,000. 

METRO-GOLDWYN-MAYER 

Bachelor in Paradise (MGM)—Bob Hope, Lena 

Turner, Jonis Poige. Very good, with just enough 

comedy in it to make it highly entertaining. Lono 

Turner olwoys turns in a good job no matter whot 

kind of role she ploys. Sunday night was above average. 

Played Sun., Mon. Weother: Roiny.—James 

Hordy, Shoals Theotre, Shoals, lr>d. Pop. 1,555. 

Ben-Hur (MGM)—Charlton Heston, Hoyo Hororect, 

Stephen Boyd. Certainly a wonderful picture and deserves 

all the honors that it hos received. The chariot 

race was o spectocular scene ond will never be forgotten 

by those who saw it. Ployed around me first, 

but still did business. Ployed Wed. through Sot. 

Weother: Gôd.—Mel Dormer, Circle Theotre, Woyrwka, 

Oklo. Pop. 2,018. 

PARAMOUNT 

Blue Howoii ;Poro)— Elvis Presley, Joon Blackman, 

Angelo Lansbury. An extra boxoffice special 

thot drew because of wonderful titles ond gorgeous 

color. Story just fair ond otherwise just on ordinory 

good show. Played Sun., Mon. Weotfier; Terrible. 

Leonard J. Leisc, Roxy Theatre, RorxJolph, t^ , 

Neb. Pop. ^ 

1,029. 

Blue Hawaii (Paro)—Elvis Presley, Joan Blockman, 

Angela Lansbury. Color, 'Scope, songs and story 

ore oil greot in wonderful this fomily picture. The 

color ond some scenes were gorgeous. We are rx>w 

to Howoii wtien 45 yeors from now. 

to big crowds for nine show. Ployed Wed. 

through Sot. Weottier: Cold.—Ken Spoulding, Bijou 

Theotre, Morrisville, Vt. Pop. 3,450. 

Hey, Let's Twist! (Poro)—Joey Dee, Teddy Rondozzo, 

Zohro Lompert. A few teerxjgers come out to 

see ttiis on our Tues., Wed. change—olso obout six 

odults. Poromount stuck it in ttie top brocket. Why??? 

—^Weottier: Nice.—Carl W. Vcsctfi, Villa Theatre, 

going 

Played 

we retire 

Malta, Mont. Pop. 2,100. 

20TH CENTURY-FOX 

Comancheros, The ;20lh-Fox)—John Wayne, Stuorl 

Whitmon, Ina Balm. Extro good. We've been hoving 

lo stretch these out to five doys to compete with 

boskotboll at the local high school. But "Comancheros" 

wos worth stretching and the sound gave us 

many nice comments. Ployed Thurs. through Mon. 

Weother: Coolish.—

.' 

Opinions on Current Productions 

Symbol O denotes color; c CincmoScopc; V VistoVision; s Supcrscopc; »• Pono 

^£ATURE REVIEWS 

R Rcgolscopc; T Tcchnnomo For Uo< 

'P) 

r-ii) 

Swingin' Along p Ratio: Musical Dram.i 

T 2.35-1 (C O 

20th-Fox (204) 74 Minutes Rol. Mar. 62 

If ever a modest-budgeled effort contained a showman'o 

fervently anticipated "built-in" promotional factors, this 

Tommy Noonon-Pete Marshall costarring stint qualifies with 

promise, vigor and pronounced vitality. In addition to these 

two acknowledged funsters, the Jack Leewood production, 

handsomely filmed in CinemaScope and De Luxe Color, 

features three of American music's most acclaimed personalities, 

composer-pianist-vocalist Ray Charles, pianistrecording 

personality Roger Williams and -teenage singing 

idol Bobby Vee, all .spiritedly entering into the framework 

of an admittedly conventional screenplay by Jameson 

Brewer. The degree of enthusiasm imparted by the principals, 

significanlly, transcends the tried-and-true shooting 

scrip't format; what happens here is light, lithesome and very 

much in the mood and mold of young America's doncemindedness 

and the alert showman can provide a whopping 

amount of exploila.ion calculated to get the young and the 

young in heart audiences very much interested. Both 

Noonan and Marshall have been teamed in past 20th-Fox 

pre entations, but never before with the decided impact of 

jazzdom's greats going hand-in-hand with dramatic values. 

Charles Barton has directed with astuteness. 

Tommy Noonan, Pete Marshall, Barbara Eden, Connie 

Gilchrist, Carol Chnstensen, Ray Charles, Roger Williams. 

The Magic Sword 

F ^^î 

^-'-^;^*^'"- 

United Artists (6214) 80 Minutes Rel. April '62 

Here is a tongue-in-cheek fairy tale which rises to heights 

of satirical splendor at times and sinks to ordinary contrived 

narrative at others. If designed for children, it is somewhat 

macabre; if for adults, it could gel sniggers. But all-in-all, 

it's a well-mounted, ingeniously created piece of merchandise 

that has excellent special effects. It is a fantasy which 

combines witchcraft, sorcery, romance and knighthood, all 

woven into a tale of adven.ure. a crusade to rescue a beautiful 

imprisoned princess from the clutches of a nefarious ^^ 

I 

sorcerer. Basil Rathbone is the sole name of consequence, ij, 

although Estelle Winwood is known because of past stage 

roles. Anne Heim as the princess and Gary Lockwood as her 

rescuing lover make a good team, while Liam Sullivan is 

quite adequate as a traitorous knight. Highlights of the picture 

ore the effective special visual effects, created by Bert 

I. Gordon, who also wrote the story, produced and directed 

it. Some of such effects are people reduced to the size of 

little dolls, a fire-breathing dragon, mirrors that have television 

effects and numerous other gimmicks that keep the 

story going at a fast pace. The Eastman Color is good. 

Basil Rathbone, Estelle Winwood, Gary Lockwood, Anne 

Helm, Liam Sullivan, John Mauldin. Jacques Gallo. 

Samar 

F Ratio; 

1.85-1 

Action 

Drama 

Warner Bros. (164) 89 Minutes Rel. May '62 

George Montgomery, star of many action films, becomes 

a triple-threat man by producing and directing, in addition to 

starring in, this red-blooded action thriller made to order 

for moviegoers who like excitement and thrills in their film 

fare. With Montgomery and the rugged veteran Gilbert 

Roland for marquee value, this con top the bill in almost any 

situation. WB is teaming it with a routine programmer, 

"House of Women." Entirely photographed in the Philippines, 

with Technicolor enhancing the mountainous, rock-covered 

backgrounds over which hundreds of Filipino exiles are 

forced to climb, with many of them tumbling to their death, 

the picture often attains epic proportions. Montgomery even 

collaborated with Ferde Grofe jr. on the screenplay, based 

on the real-life Spanish Colonial oppression of the Philippines 

natives in 1870, and the plot is replete with gunplay, savagery 

and nail-biting suspense, with time out for several romantic 

scenes. Montgomery gives a convincing two-fisted portrayal 

and Roland is outstanding, as always, as the brave, compassionate 

leader of the exiles. Ziva Rodann, as a native 

and blonde Joan O'Brien contribute well-contrasted per- 

girl, 

formances. A Winchester-MAM production. 

George Montgomery, Gilbert Roland, Ziva Rodann, Nico 

Minardos, Joan O'Brien, Mario Barri. Danny Jurado. 

Counterieit Traitor F ris" °'o' 

Paramount (6113) 140 tînutes Rel. April 62 

To condense Alexander Klein's exciting factual account o: 

Erick Erickson's hazardous experiences as an Allies spy, 

while posing as a Nazi conlormist, into 140 minutes oi film 

was a courageous effort, but William Perlberg and George 

Seaton have done it with gratifying results. "Counterfeit 

Traitor" is a tense and romantic storv of real life events that 

should mean money in the bank for exhibitors. V/illiam 

Holden and Lilli Palmer, as the Allies informers, are a good 

team and give excellent and convincing performances. The 

picture v/as shot on actual locations in Berlin Hamburg, 

Copenhagen and Stockholm, giving added authenticity to 

the production. Holden and Miss Palmer are the only players 

well known to American audiences, but they have been surrounded 

with a capable supporting cast, each a native of the 

country he or she represents in the re:;pective roles. Fine 

color by Technicolor is another plus to this gripping story of 

intrigue and espionage which is interspersed v/ith a tragic 

romance. The escape sequences in the latter part of the picture 

are as gripping as any ever seen in a so-called cloakand-dagger 

feature. Produced by Perlberg and directed by 

Seaton, the screenplay by Seaton was baced on Klein's book. 

A fine musical score was created by Alfred Mewman. 

William Holden, Lilli Palmer, Helo Gutschwager, Hugh 

Griffith, Erica Beer, Phil Brown, Ejner Federspiel. 

Don't Knock the Twist F l^°l ^^Z. 

Columbia (622) 87 Minutes Rel. April '62 

Although the Twist dance craze is repjortediy waning in 

many U.S. cities, it is still popular with the teenagers and is 

catching on in Europe and Japan, so this ioUow-up to Sam 

Katzman's "Twist Around the Clock" will make a sircng 

programmer generally with Chubby Checker, Mr. Twist himself, 

for marquee drcrw. Checker has developed into an 

ingratiating performer and, of course, he puts over such songs 

as "Twistin'," "La Paloma Twist" and the title tune in fine 

fashion. Best of the other specialty acts are Vic Dana, who 

warbles the plaintive "Little Altar Boy" and the Dovells, 

who siam out "Bristol Stomp." Gene Chandler's "Duke of 

Earl" is a ridiculous impression. There are 13 songs in all. 

The story by James B. Gordon is adequate as a frame for 

these specialties and gives the striking Mori Blanchord the 

opportunity to shine as a fashion designer whose jealousy 

almost wrecks a TV Twist show. Georgine Darcy, who 

twists with Stephen Preston, and the rugged Lang Jeffries, 

also take part in the film's romantic triangle. Two old-timers, 

the fluttery Nydia Westman and Frank Albertson, contribute 

good bits. Kotzmon knows the sure-fire formula for a film 

aimed at neighborhood houses and the drive-ins. A Four Leaf 

production directed by Oscar Rudolph. 

Chubby Checker, Gene Chandler, Vic Dana, Linda Scott, 

Lang Jeffries, Mari Blanchard, Georgine Darcy. 

The Man Who Shot Liberty Valance F Western 

Dram.t 

that despite a notable cast and one of our great directors, 

John Ford, it adds up to nothing more nor less than a superbly 

photographed satire on all the westerns ever made. 

If for that reason, and no other, it is not to be misled. An 

adult audience in a packed public theatre, where it was first 

screened for the press, laughed, groaned and commented so 

audibly and derisively that a well-disposed reviewer could 

only be embarrassed for its makers. It would appear unnecessary 

to remind producers that people see so many we t- 

erns of every type on TV nowadays that they know all the 

answers. But, if a reminder is needed, this picture will serve 

very well. Viewpoint of this reviewer is neither critical nor 

categorical but strictly: how many tickets will it sell? This 

one should sell a lot of tickets—to people who like to laugh. 

The abundance of unnecessary violence will probably cause 

PTA and related organizations from coast to coast to scream 

with pain. Edmond O'Brien, as a drunken newspaper publisher, 

pulls the picture out from under his costors with a 

performance of Shakespearean magnitude. 

James Stewart, John Wayne, Vera Miles, Lee Marvin, 

Edmond O'Brien, Andy Devine, Ken Murray. 

The reviews on these pages may be filed for future 

loose-leaf binder; (2) Individually, by company. In 

GUIDE three-ring, pocket-siie binder. The latter, 

may be obtained from Associated Publications, 

of the following (1) n ony standord three-ring 

- _ - -. -. ,-, ... the BOXOFFICE PICTURE 

including a year's supply of booking and daily business record sheets, 

825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid. 

2622 BOXOFFICE BookinGuide April Hi, litfij 

2621

. . The 

. . Everything 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs 

THE STORY: "Counterfeit Traitor" (Para.) 

As Erickson, an American-born Swedish oil importer, 

Holden is recruited by the Allies to serve as a spy during 

"' 

World War II. His free access to Germany makes him a per- , 

feci agent. He pretends to become a Nazi sympathizer, there- ocol 

by arousing the anger ol his family and friends. In Germany, 

Holden meets Lilli Palmer, a German girl who wonts to free 

her country of the Nazi regime. Working together, they fall 

in love during their underground operations. When Lilli is 

exposed and imprisoned, Holden has the horrifying experience 

of watching her executed. He continues his work for the 

Allies until he, loo, is exposed by a Nazi youth and then 

comes the ordeal of escaping from Germany to Sweden, 

which he accomplishes with the aid of underground operatives 

in Germany and Denmark. His work done, he feels that 

his efforts have helped to shorten the war. 

EXPLOmPS: 

Arrange book tieups with book stores. Hold sp>ecial screening 

for newspaper correspondents who covered the last war. 

Describe a "spy" who will be sent out to roam the streets and 

offer a prize to the person who identifies him. 

CATCHLINES: 

So That a Million Men Might Follow, One Man Opened the 

Way . True Story of the Mo:;f Exciting Spy Adventure 

of World War II . . . The Story 

Woman Spy Who Fell in Love . 

o) a Secret Agent and a 

Was Counter- 

!-vi: Except Their Love

• iWANTED: 

I 

xellent 

I 

three. 

j 

1 

REPRESENTATIVE 

' 

. . NOW 

, . tree 

. . sends 

J 

UTES: 20/ per word, minimum $2.00, cash with copy. Four conaocutlvo insertions for prico 

CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

WANTED. II you can 

11 advertising, we have the deal. Out- 

[>or advertising in conjunction with Theirs 

Frame Service. Protected territory. 

1 opportunity to build lor the luture. For 

(tails contact: Romor-Vide Co., Chetek, 

lisconsin 

'Experienced drive-in theatre nianagen 

anted . . . Call BE 3-4060, Chicago. 

Drive-in manager. experienced and 

mdable, midwest town ol 22,000. Comete 

knowledge; buying, booking, opering. 

Year round job. State experience, 

ilerence and salary. Boxollice 9458. 

Manager lor leading independent drive- 

1. Located in ideal size Deep South City. 

community lor iamily man. Prest\d 

employes know ol opening. Boxollice 

POSITIONS WANTED 

District Manager presently employed 

'oking lor better opportunity. Age 40, 

Imily. Boxollice 9452. 

Projectionist available May 15, will go 

lywhere. Can manage small theatre, 

iipitol Theatre, Morrison, Illinois. 

[Manager: Immediate assignment, top 

'tch experience. Boxollice 9461. 

, Manager: 23 years successlul experience 

il phases theatre work including advering, 

exploitation, concessions. Write 

'ixolfice 9464. 

INTERMISSION TAPES 

WEEKLY TAPE SEBVICE: Intermission 

pes that sparkle . . . guaranteed to 

11 . . . customized . 

sample 

Dmmercial Sound Service, P. O. Box 5. 

illphur Springs, Texas. 

BUSINESS STIMULATORS 

Bingo more actioni $4,50 M cards. Other 

ivailable, on, oil screen. Novelty 

Co., 106 Rogers Ave., Brooklyn, 

[Build ,ouim attendance 

aiienconce with real Hawaiian 

chids. Few cents each. Write Flowers of 

Bmgo Cards. Die cut I, 75-500 combinans. 

1, 100-200 combinations. Can be 

ed for KENO, $4.50 per M. Premium 

|Oducts, 339 West 44th St., New York 

(Exploitation and Burlesk leotures crvail- 

>le. Write Mack Enterprises, Centralia, 

'LET OS PROMOTE YOUR PICTURES 

i.ITH PICTURES. Personalized heralds 

^ndow cards and calendars. Advertise 

ore than one picture at a time. 500 herds 

$1.75, 15 window cards $1.95 ad 

I3t 35c. Write for samples. Buy direct, 

"'pieman- Fepco Theatre Advertisers, 

I'X 795, Omaha, Nebraska. 

LOCATION FUMING—35MM 

|Action . . . Camera . . . Roll 'em . . . 

|inco produces professional merchants 

.reen ads 

. 

. crews 

lilm in Motion on the spot screen ads, 

i'jUj^'''"^^^' sports, news items in 

DLOR with SOUND ANYWHERE! Fast 

I'livery, satisfaction guaranteed. Box 1595, 

olumbia. South Carohna 

MISCELLANEOUS 

Free Sample. QUIKWAY dry concenjite 

lor lountain, Sno-Cone flavors, slush, 

V oc°'' J>ackage makes 1 gallon for 

^- ^"-"^'^ ""'" °"'^ 

Ia'y STOUP CO O. Box 4773, Balti- 

|!re II, Marylar 

|Wanled to buy: Old Film Daily yeariOks, 

stills, posters, pressbooks, misc. 

,)vie material. Memory Shop, Box 365 

'oper Station, N.Y.C. OR. 3-2404 

Film Daily Yearbooks for 1940 

Id 42. Woodrow Gabbard, 625 S. Clairmt, 

Springfield, Ohio. 

OXOFFICE April 16, 1962 

GENERAL EQUIPMENT—NEW 

WEATHERPROOF MASONITE BLACK OH 

RED MciiqufL- UtlLTs, lit all signs. 4"- 

40c; 8"-60c, 10"-75c; 12"-$1 00, 14"-$1.50; 

16'--$1.75; 17"-$2,00; 24"-$3.00 (10% discount 

100 letters or over $60.00 Ust). 

S.O.S., 502 W. 52nd, New York 19. 

REPLACE YOUR TIRED, OIL-SOAKED, 

SCRATCHED, CRACKED Lenses with 

brand nfw variable Superscope anamorphics— 

1/4 original cost. Limited quantity, 

pair, $195. S.O.S., 602 W. 52nd, New York 

19. 

GENERAL EQUIPMENT—USED 

CLOSED U. S. ARMY THEATRE BOOTH 

EQUIPMENTS — projection and sound, 

Irom $S95. S.O.S., 602 W. 52nd, New York 

19. 

BEST BUYSI Impericfl 65/130 generator, 

reconditioned, complete, $425.00; E7 

mechanisms, beauiilul, $375.00 pr.; Vidoscope 

onomorphlcs, $235 pr.; Simplex X-L 

E8 sound- system, complete, only $795; 

thousand other bargains. Star Cinema 

Supply, 621 West 55th Street, New York 

19. 

Complete booth . . . you dismantle. 

CinemaScope lens, Ashcralt lamps, Brenkert 

projectors. Western Electric sound, 

new generator, many extras. $1,000 takes 

all. Contack Suick Real Estate, Antigo, 

Wisconsin. Also drink machine and National 

cash register. 

For Sale: Bell & Howell 35mm camera, 

Uke new. Belmar Drive-In Theatre, R.R. 2, 

Belvidere, Illinois. 

com- 

IGnun Ampro Arc sound projectors 

plete, $625 each. Boxollice 9467. 

Complete booth equipment in excellent 

condihon. All new in 1953 with the exception 

of the heads which were completely 

overhauled in 1953. Best offer takes 

all. Boxollice 9462. 

EQUIPMENT WANTED 

Used projection equipment. Will remove 

myself 300 miles Irom N.Y.C. George Sarti. 

183 Scharer Avenue, Northvale, N. J. 

TOP PRICES PAID: For all types projectors, 

lamphouses, lenses, etc. What 

have you? Star Cinema Supply, 621 West 

55th Street, New York 19. 

Wanted: Complete booth equipment, 

high intensity dual sound. 400 seats, good 

shape. No junk. Paul Paquin, 56 St. John 

Street, East Angus, Quebec, Canada. 

WANTED: Theatre booth equipment. 

Frank Rogers, 1122 Winton Avenue, Speedway 

24, Indiana. 

Wanted: One used Manley Popcorn Machine. 

Broadway Theatre, East Chicago, 

Indiana. 

DRIVE-IN THEATRE EQUIPMENT 

ARVm ELECTHIC-IN-CAR HEATERS. 

Brand new, 8 per ctn. Model T-90-1, 220 

volt, 500 watts, 10 It. cord. Price, $9.75 

each. Ontario Equipment Co., Toledo 1, 

Ohio, 

Complete equipment for small drive-in. 

Mr. Keller, P.O. Box 631, State College, Pa. 

Your drive-in theatre speaker cones can 

be completely rebuilt with new, weatherproofed 

parts. Write for details or send 

us a bad cone for free service. Western 

Electronics Co., 3311 Houston Avenue, 

Houston 9, Texas. 

DHIVE-IN THEATRE CONSTRUCTION 

75 Theatres Since 1951. Planning, design 

and construction. Turn-Key or part. Timber, 

screen tower, perfectionist. Certified 

Engineer certificate furnished, enabling 

low rate insurance. Oscar May Outdoor 

Display, 518 Tiemey Rd., Fort Worth, 

Texas. 

THEATRE TICKETS 

Prompt Service. Sf L-cial printed roll tickets. 

100,000, $37.95; 10,000, 12.75; 2,000. 

$5-95. Each change in admission price, including 

change in color, $4.25 extra. Double 

numbering extra. F.O.B. Kansas City, 

Mo. Cash with order. Kansas City Ticket 

Co., Depl. 11, 109 W. 18th Street, Kansas 

City B, Mo. 

CKflfilOG HOUSE 

THEATRES FOR 3ALE 

West Cooft theatres for sale. Write lor 

list. Thoaiio Lxchango Company 260 

Kearney Street, Son Francisco 8, California. 

FOR SALE: 290-car drive-in and 260-Beat 

indoor theatre in Nebraska county seat 

town of 3,000. Fully equipped. Reasonable 

down payment to right party. Boxoffice 

9407. 

For Sale: "Rig Theatre," PremonI, Texas. 

(South Texas between Alice and Fallurrias). 

Now operating and in excellent 

condition. Original cost over $90,000. Will 

sell whole building and all equipment tor 

$25,000. Includes ground lloor olfice or 

store (street front), and upstairs apartment, 

all air-conditionod. Write Dr. R. N. 

Smith jr., 513 Lake Drive, Harlingen, 

400-car, CinemaScope, large screen 

Located in Southeastern Ohio. No 

drive-in. 

competition. All equipment modem, in 

mint condition. Owners retiring. Boxollice 

9448. 

Western Kentucky, 500-car, only drivein 

within 30 miles. CinemaScope, modern. 

Population 30,000 area. $45,000, with hall 

cash or $40,000, all cash. Bod Health. 

Boxolhce 9450. 

270-seat theatre lor sale, Wichita, Kansas. 

Theatre in operation. Owner has 

other interests. Reasonable. Boxoffice 9459. 

For Sole: Modern theatre, parkirig lot, 

concession. Accept property, farm. Terms. 

Sell building reasonable. Van Noy Theatre, 

Middletown, Indiana. 

Bargain: 220-seat indoor theatre, now in 

operation, Lorena, Texas, ten miles south 

of Waco, Complete with building and 

extra building now rented. Whole works 

$9,500. Walter J. Pearce, 3224 Trice, Waco, 

Texas, owner. 

For Sale: Drive-in theatre in southern 

Idaho, nearest competition 25 miles, population 

of area 16,000. Ill health ol owner. 

Write Manwaring-Brower Real Estate Co., 

91 No. Broadway, Blackfoot, Idaho. 

De luxe drive-in

! 

1 

' 

SWEET TALK 

ABOUT 

ii 

>» 

SWEET BIRD 

*** * "Excellent ! An 

Exciting Experience 

Seldom do we see a pictui'e that can boast of 

so many electrifying performances, six gems 

of characterization, none outshining the 

others so much as to dim the general perfection! 

Geraldine Page is a great artist!" 

-N.Y. DAILY NEWS 

"Excellent script, sensitive direction and rare 

characterizations. There are Academy (next 

time) nominations here." 

-CLEVELAND PLAIN DEALER 

"Bristles with all the Williams dynamic power! 

This may have the widest audience of any of 

his long and unbroken string of movie hits." 

-N.Y. WORLD-TELEGRAM 

"Expertly handled drama! Top notch performances. 

Geraldine Page lights up the 

screen!" 

-Saturday review 

"While the camera is on Miss Page, you ai'e 

seeing one of the most acute and unnerving 

performances put on film in a long, long time!" 

-N.Y. HERALD TRIBUNE 

. . Full of rich 

"Forceful . . . Powerful . 

performances!" 

-newsweek 

'"Sweet Bird' soars to greatness. Stars likely 

'Oscar' contenders again." 

-FORT WORTH STAR TELEGRAM 

SWEET BIZ 

FOR 

ti 

SWEET BIRDfi 

"SWEET 

Metro- Goldwyn- Mayer's 

making Box- 

BIRD OF YOUTH" is 

Office News for exhibitors as it starts its 

Blockbuster release across the nation. 

| 

NEW YORK {Dual Opening) Capitol business 

is the best of any M-G-M attraction since 

"Butterfield 8." Sutton sets opening day rec-| 

ord and is continuing its exceptional business! 

DALLAS (Majestic) opening tops such outstanding 

grossers as "Please Don't Eat The 

Daisies," "Where the Boys Are" and "Some] 

Came Running"! 

MIAMI (Carib) Opening week tops Easter 

Week business of "Gone With The Wind"! 

WASHINGTON, D. C. (Capitol) and 

ST. LOUIS (State) Opening weeks top "Where 

The Boys Are" New Year's business! 

BUFFALO (Buffalo) tops "Where The Boys 

Are" and "Some Came Running"! 

DETROIT (Mercury) tops "Boys" business! 

BALTIMORE, (Hippodrome) ATLANTA 

(Grand) and SAN ANTONIO (Aztec) top 

"Daisies" grosses! 

. . . and "Sweef Bird" is just 

starting to soar! BOOK IT NOW! 

Metro -Goldwyn -Mayer presents 

PAUL NEWMAN 

GERALDINE PAGE 

SHIRLEY KNIGHT- ED BEGLEY- RIPTORN 

RICHARD BROOKS 

r ol -ELMER GANTRY- 

PANDRO S. BERMAN 

>CINEMASCOPl| 

^n^METROCOUOll 

E] Provocative 

BUTTERFIELD B' rrt EntertamrrH

1^

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