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. . story<br />

APRIL 16, 1962<br />

<strong>1^</strong><br />

"West Side Story" wos chosen as the best picture ot 1961 by the Academy of Motion<br />

Picture Arts and Sciences at the Oscor Night festivities lost Monday (9). A scene from<br />

the picture is shown above. Maximilian Schell, at left, was voted the best actor for his role<br />

in "Judgment at Nuremberg," while Sophia Loren, right, was selected as best actress for<br />

her portrayal in "Two Women " George Chakiris, who was named best supporting octor, and<br />

Rita Moreno, best supporting actress, are shown in the center photo .<br />

on page 4.<br />

Showmanship Campaign<br />

MOTHRA"<br />

Co/umtio<br />

-See Showmandiser Section<br />

NATIONAL EXECUTIVE EDITION<br />

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after is another example of its great interest<br />

to the mass public.<br />

On the whole, the program this year was wellpaced<br />

and. despite those wh(j criticize the commercials,<br />

they were less intru>ive than in the<br />

past, with the exception of those for a brand ol<br />

tooth paste. The rest of it was in kcejjing with<br />

the aura of glamour generally attached to motion<br />

picture people and an aildefl fillip for the<br />

UDinen viewers.<br />

It has been brought up Ipcfure, liut we would<br />

like to reiterate that there should be more of<br />

the industry doing a good commercial for itself.<br />

True, much is implicit in mere mention of motion<br />

pictures that were nominated and, of course,<br />

for those that emerged as winners in one or<br />

another facet. But what seemed to be greatly<br />

amiss was the lack of some expression on behalf<br />

of the nation's motion picture theatres. Just a<br />

closing reminder that the pictures whose titles<br />

were mentioned would be showing at "your<br />

favorite theatre" is not enough.<br />

Another suggestion that has been made from<br />

time to time concerns inclusion of so many<br />

technical awards. Without doubt, they are<br />

merited, but recognition for the accomplishments<br />

by technicians and others that mav come<br />

under that category are of comparativelv little<br />

interest to the general public. Cognizance of<br />

this fact was demonstrated by having .*ome of<br />

the Oscar presentations made off-camera while<br />

the commercials were on the air. H, in some<br />

way, this could be extended, the air time might<br />

1)(> held to an hour or 90 minutes at most,<br />

instead of over two hours, which, in the East,<br />

has been carrying the program well bevond midnight,<br />

causing many not to tune in. and others<br />

to tune out before it is over.<br />

If this is feasible, it might, as one exhibitor<br />

wrote to us a week before the event and, as others<br />

have done in other years, make possible tlie<br />

filming or taping of the "main event" and making<br />

it available for showing all over the world.<br />

Such a film would have interest for people who<br />

do not watch television (and they are legion)<br />

and it could make a good attraction for theatre<br />

showing, in this country as well as abroad.<br />

Be that, as it may, we think the Oscar showhas<br />

a great value to the industry.<br />

It engenders an<br />

inestimable amount of talk about and interest<br />

in motion pictures generally and, particularlv. in<br />

those pictures tliat spawn a winner for whatever<br />

merit cited. Again, we say, congratulations to<br />

all who had a |>art in the Oscar event this year!<br />

vj&v,^ /yMLiiyi^^


while<br />

WEST SIDE STORY' BEST FILM;<br />

SCHELL. LOREN WIN OSCARS<br />

United Artists Surpasses<br />

Own Record, Winning<br />

Total of 15 Awards<br />

SANTA MONICA—United Artists took<br />

another giant step forward by virtually<br />

sweeping the board in capturing 15 of the<br />

cherished Little Gold Giants at the 34th<br />

Annual Academy Awards Presentations.<br />

Oscar, who gave UA his not always predictable<br />

blessings with 12 of his stalwart<br />

little images in 1961. topped his last year's<br />

performance for UA with a majority sanction<br />

of Academy members.<br />

The distinction this year was that, while<br />

six UA films shared honors in 1961. "The<br />

Apartment" leading the way by garnering<br />

six of the awards, the UA-Mirisch Co.'s<br />

"West Side Story" gathered 11 awards all<br />

unto itself.<br />

Quoting Walter Mlrisch after the<br />

awards: "It's a wonderful night for all of<br />

us associated with the picture."<br />

Audience applause from the 6,000 packed<br />

into the Santa Monica Civic Auditorium<br />

and several thousand occupying stands and<br />

sidewalks outside was unusually strong for<br />

Maximilian Schell and Sophia Loren, as<br />

best actor and actress, "West Side Story"<br />

for best picture, George Chakiris and. notably<br />

Rita Moreno, as best in supporting<br />

roles.<br />

There were few upsets in prior predictions.<br />

Prognosticators were almost unanimously<br />

solid in picking most of the principal<br />

winners. Toss-ups were in the best supporting<br />

and costume designing categories,<br />

odds leaning toward Judy Garland for a<br />

largely sentimental vote and toward an assortment<br />

of co.stume designers, with Piero<br />

Gherardi and Irene Sharaff taking the individual<br />

trophies in those categories for<br />

WSS. though Miss Sharaff was nominated<br />

also for "Flower Drum Song."<br />

Presentation of the Irving Thalberg<br />

Award to Stanley Kramer was exceptionally<br />

popular, with Kramer having to take<br />

extra bows before the prolonged applause<br />

would permit him to speak, and George<br />

Seatons speech in accepting the Jean Hersholt<br />

Humanitarian Award wa.s one of the<br />

ACADEMY I AWARDS '61<br />

Best Picture: "West Side Story," Mirisch Pictures,<br />

Inc., and B&P Enterprises, Inc. United Artists; Robert<br />

Wise, producer.<br />

Best actor: Moximilian Schell in "Judgment ot<br />

Nurefnberg," Stonley Kromer, United Artists.<br />

Best Actress: Sophie Loren in "Two Women,"<br />

Chompion-Les Films Morceou-CocirK»r and Societe<br />

Generole De Cirtemotogrophie Prod., Embassy Pictures.<br />

Best supporting actor: George Cbokiris in "West<br />

Side Story," Mirisch Pictures orxJ B&P Enterprises,<br />

United Artists,<br />

Best supporting actress: Rita Moreno in "West Side<br />

Story," Mirisch Pictures and B&P Enterprises, United<br />

Artists.<br />

Best Director: Robert Wise ond Jerome Robbins for<br />

"West Side Story," Mirisch Pictures ond B&P Enterprises.<br />

United Artists.<br />

Best screenplay based on material from another<br />

medium: "Judgment at Nuremberg," Abby Mann.<br />

Stanley Kramer Production, United Artists.<br />

Best screenplay, written directly for screen: "Splendor<br />

in the Gross," Williom Inge, NBI Production,<br />

Warner Bros.<br />

Best cinematography, black and white picture:<br />

"The Hustler," Gene Shutton, Robert Rossen Production,<br />

20th Century-Fox.<br />

Best cinemotogrophy, color picture: "West Side<br />

Story," Daniel L. Fopp. Mirisch Pictures and B&P<br />

Enterprises. United Artists.<br />

Best art direction, black and white picture: "The<br />

Hustler," Harry Horner; Set decoration. Gene Collohan.<br />

Robert Rossen Production, 20th Century-Fox.<br />

Best ort direction, color picture: West Side Story,"<br />

Boris Leven; Set decoration, Victor Gongelin. Mirisch<br />

Pictures and B&P Enterprises, United Artists.<br />

Best costume design, black and white picture: "La<br />

Dolce Vita," Piero Gherardi. Rioma Fihm Production,<br />

Astor Pictures (Itolian).<br />

Best costume design, color picture: "West Side<br />

Story," Irene Sharaff. Mirisch Pictures and B&P<br />

Enterprises, United Artists.<br />

Best Film editing: "West Side Story," Thomos<br />

Stanford. Mirisch Pictures and B&P Enterprises, United<br />

Artists.<br />

Best scoring, musical picture: "West Side Story,"<br />

Saul Chaplin, Johnny Green, Sid Ramin and Irwin<br />

Kostol. Mirisch Pictures ond B&P Enterprises, United<br />

Artists.<br />

Best scoring, comedy or dramatic picture: "Breokfost<br />

at Tiffany's" Henry Mancini. Jurow-Shepherd<br />

Production, Paramount.<br />

Best song: "Moon River," from "Breokfost at Tiffany's"<br />

music by Henry Mancini, lyrics by Johrvny<br />

Mercer. Jurow-Shepherd Production, Paromour^t.<br />

Best sound: "West Side Story," Todd-AO sound<br />

department; Fred Hynes, sound director; orxJ Somuel<br />

Goldwyn studio sound deportment; Gordon E. Sowyer,<br />

sound director.<br />

Best special effects: "The Gur>s of Navorone," Bill<br />

Warrington, visual effects; John Cox, oudible effects.<br />

Carl Foreman Production, Columbia.<br />

Best<br />

(Sky<br />

documentary<br />

Above and<br />

feature:<br />

Mud<br />

"Le Ciel<br />

Beneath),<br />

et la<br />

Ardennes<br />

Boue,"<br />

Films<br />

ond Michael Arthur Film Productions, Ronk Film<br />

Oistnbotors (French); Arthur Cohn and Rene Lafuite,<br />

producers.<br />

Best documentary short: "Project Hope," Mac-<br />

Monus, John & Adorns, Inc., ExCell-0 Corp.; Fronk P.<br />

Bibos, producer.<br />

Best foreign language film: "Through a Glass<br />

Darkly," A. B. Svensk Filmindustri (Sweden).<br />

William L. Hendricks, director of public relations<br />

for Warners, for "his outstanding potriotic service<br />

in the conception, writing ond production of the<br />

Morine Corps film 'A Force in Readiness' which has<br />

brought so much honor to the Acodemy and the<br />

motion picture industry."<br />

TECHNICAL AND SCIENTIFIC AWARDS<br />

Class I (None)<br />

Class<br />

Sylvofiia Electric Products, for development of a<br />

hand-held high-power photogrophic lighting unit<br />

known OS the Sun Gun Professional.<br />

Jomes Dale, S. Wilson, H. E. Rice, John Rude,<br />

Laurie Atkin, Wodsworth E. Pohl, H. Peasgood and<br />

Technicolor, for o Process of Automatic Selective<br />

Printing.<br />

Twentieth-Fox Research Department, under the<br />

direction of E. I. Sponoble and Herbert E. Bragg, ond<br />

DeLuxe Laboratories, with the assistance of F. D.<br />

Leslie, R. D. Whitmore, A. A. Alden, Endel Pool and<br />

James B. Gordon, for a system of decompressing and<br />

recomposing CinemaScope pictures for conventional<br />

aspect ratios.<br />

Class<br />

Electronics Systems, for on Automatic Light Changing<br />

System for motion picture printers.<br />

Wodsworth E. Pohl and Technicolor Corp., for on<br />

Integroted Sound and Picture Transfer Process.<br />

II<br />

III<br />

Stanley Kramer<br />

George Seaton<br />

best of the evening, with Bob Hoix; cracking<br />

afterward: "I wish somebody had<br />

written me a speech like that when I received<br />

mine!"<br />

While there are mixed reports on the<br />

attitudes of television viewers toward the<br />

program, probably due in part to inter-<br />

ruption by commercials, and the returns<br />

on the size of the TV audience are not yet<br />

in as this is written, the consensus of press<br />

occupying down front seats in the auditorium<br />

was that it was the best in several<br />

years. Viewed entirely from within the<br />

auditorium, it got off to a slow start because<br />

of necessary amenities and traditional<br />

but unnecessary, some thought, orchestral<br />

reprise of Academy Award-winning<br />

hits. But. thereafter, it was extremely<br />

well-paced, dressed, mounted and produced<br />

by Arthur Freed and his staff. The writing,<br />

handled by Hal Kantcr and some of<br />

the best scripters in the business, was compact.<br />

aproi>os. tailored to speakers who did<br />

not come prepared with their own material,<br />

and not only light but frequently funny.<br />

Bob Hope was considered in top form with<br />

some of the best material he has presented<br />

in recent appearances.<br />

The momentary intrusion of a gatecrasher<br />

who walked on stage waving a<br />

pseudo-Oscar and announcing that it was<br />

for Hope, while rudely placing it on the<br />

lectern as Hope stood off toward the wings,<br />

then vanishing back into the audience<br />

mystified all present, who could not figure<br />

whether it was a planned part of the entertainment<br />

or some kind of practical<br />

joke. Hope, in mike, after the incident:<br />

"We don't need Price-Waterhouse. What<br />

we need here is a doorman."<br />

The "live" audience was spared the<br />

commercials, which may have contributed<br />

to the general enjoyment, and there were<br />

'<br />

few "stage waits the commercials<br />

were being seen on the network. Freed and<br />

his associates having foreseen to that and<br />

filled the intervals with presentation of<br />

scientific awards which would not have<br />

been of interest to the general public.<br />

BOXOFFICE April 16. 1962


HONOR TO SPYROS SKOURAS<br />

AT 20TH ANNIVERSARY DINNER<br />

Around 1,000 Leaders From<br />

Industry, Government<br />

Are in Attendance<br />

NEW YORK—In a Rlitteiing tribute, almost<br />

1.000 persons saluted Spyros P.<br />

Skoura^s Thursday evening (12> on the occasion<br />

of his 20 years as president of 20th<br />

Century-Pox. The event, sponsored jointly<br />

by Allied States Ass'n of Motion Picture<br />

Exhibitors and Theatre Owners of America,<br />

was held in tlie grand ballroom of the Hotel<br />

Waldorf-Astoria, with Marshall Fine. Allied<br />

president, and John Stembler, president of<br />

TOA. serving as co-toastmasters.<br />

A resolution, citing Skouras for his accomplishments<br />

and contributions to the industry,<br />

was presented by Fine. Stembler<br />

presented to Skouras a silver inscribed tray.<br />

Then, Pine and Stembler gave Skouras a<br />

check, representing the net proceeds from<br />

the banquet, which will be given to the Will<br />

Rogers Memorial Hospital at Saranac Lake,<br />

N.Y.<br />

Skouras responded with an address of<br />

appreciation.<br />

Following the national anthem. Archbishop<br />

lakovos gave the invocation. Dinner<br />

music consisted of selections from 20th<br />

Century-Fox productions. Fine introduced<br />

Monsignor Thomas Little, who offered a<br />

prayer, and the Allied president then gave<br />

the official welcome and introduced<br />

Stembler who carried on as toastmaster for<br />

the program.<br />

A "This Is Your Life" film was presented.<br />

Terry Saunders sang selections from "The<br />

King and I" and Juanita Hall sang "Bali<br />

Hai" from "South Pacific' '<br />

The entertainment, coordinated by Morton<br />

Sunshine, included such personalities<br />

as Groucho Marx, Alan King, Juanita Hall,<br />

Terry Sauiiders and the Radio City Music<br />

Hall Choras.<br />

MANY FIELDS REPRESENTED<br />

The dais consisted of leaders in government,<br />

exhibition, television, distribution,<br />

and entertainment. Seated at the head<br />

tables were, in addition to Skouras;<br />

Dimitrios Bitsios, Greek Ambassador to<br />

the United Nations: Basil Vitsaxis, Greek<br />

Consul General in New York City: Judge<br />

Samuel Rosenman. board chairman of<br />

20th-Fox: Barney Balaban. president of<br />

Paramount: John Stembler. TOA president:<br />

Marshall Fine. Allied president; Peter<br />

Levathes, head of 20th -Fox production;<br />

Joseph R. Vogel. president of MGM:<br />

Harry Mandel, president of RKO Theatres:<br />

Irving Levin, executive vice-president of<br />

National General Corp.; Leonard Goldenson,<br />

president of American Broadcasting-<br />

Paramount Theatres: Harry Brandt, president<br />

of Brandt Theatres: Irving DoUinger,<br />

Allied coordinator: S. H. Fabian, president<br />

of Stanley Warner: George G. Kerasotes,<br />

TOA: Meyer Levanthal. Allied: Arthur H.<br />

Lockwood. TOA:<br />

Milton London, Allied: Ben Marcus,<br />

Allied: Albert Pickus. TOA: Samuel Pinanski,<br />

TOA; Walter Reade jr., TOA: George<br />

Stern, Allied: Mitchell Wolfson, TOA: Abe<br />

BOXOFFICE April 16, 1962<br />

SPYROS P. SKOURAS<br />

Schneider, president of Columbia Pictui-es:<br />

Richard Walsh, president of lATSE;<br />

Emanuel Frisch. chairman of American<br />

Congress of Exhibitors: Joseph Levine,<br />

president of Embassy Pictures; Sidney<br />

Markley, president of A.C.E. Films: Russell<br />

Downing, president of Radio City Music<br />

Hall; Herman Robbins, board chairman of<br />

National Screen Service; William German,<br />

president of W. J. Gennan, Inc.: A. H.<br />

Blank, retired head of Tri-States Theatres,<br />

Ues Momes:<br />

William C. Michel, executive vice-president<br />

of 20th -Pox: Murray Silverstone,<br />

president of 20th-Pox International: Glenn<br />

Norris, general sales manager of 20th -Fox;<br />

Joseph Moskowitz, vice-president of 20th-<br />

Fox; Charles Einfeld, vice-pre.sident of<br />

20th-Fox: Donald Henderson, secretarytreasurer<br />

of 20th-Fox: Alan Freedman,<br />

president of De Luxe Laboratories: Edmund<br />

Reek, vice-president and general<br />

manager of Movietone News: Otto Koegel,<br />

20th-Fox general counsel; Juanita Hall:<br />

Ina Balin; Pamela Tiffin; Terry Saunders:<br />

E. D. Martin, TOA; Thelma Ritter and Mr.<br />

Ritter: Rabbi Moshay Mann. Actors'<br />

Temple: Right Rev. Msgr. Thomas Little;<br />

Archbishop lakovos: Lauri Peters: Jack<br />

Clark. Allied: Jay Emanuel, publisher<br />

Motion Picture Exhibitors: Don Mersereau,<br />

associate publisher, Boxoffice; Martin<br />

Quigley jr.. editor. Motion Picture Herald;<br />

Abel Green, editor. Variety: Morton Sunshine,<br />

editor. Independent Film Journal;<br />

Mo Wax, publisher. Film Bulletin:<br />

Rita Gam: Julie Newmar: Jack Armstrong.<br />

Allied: Wilbur Snaper. Allied: Sen.<br />

Jacob Javitz: Bette Davis: Alden Smith,<br />

Allied: Sidney Cohen. Allied: Milton Rackmil,<br />

president of Universal Pictures:<br />

Laurence Tisch. president of Loew's Theatres:<br />

Leslie Schwartz. Metropolitan Picture<br />

Theatres Ass'n; Nicolas ReLsini. president<br />

of Cinerama; Groucho Marx: Benjamin<br />

Berger, Allied; Sol Hurok, impresai-io;<br />

Tina Louise and Ernest Stellings. TOA.<br />

The benediction was rendered by Rabbi<br />

Mann.<br />

High Tribute From Exhibition<br />

Following is the resolution presented to Spyros Skouras Thursday night by<br />

Marshall Fine, president of Allied States Ass'n, on behalf of Allied and Theatre<br />

Owners of America:<br />

"A giant among showmen, a Goliath among leaders, and a Samaritan among<br />

legions of friends, you, SPYROS P. SKOURAS, are many fine things to many<br />

people.<br />

"You are a courageous and dynamic executive, who during the 20 years of youi-<br />

Presidency, made Twentieth Century-Fox a film producer and a film distributor of<br />

worldwide importazice and respect.<br />

"You are an aggiessive. determined, and practical scientist who has brought<br />

new spectacular dimensions to our physical screens, and new glamour to our world<br />

of entertainment.<br />

"You are a somxe of inspiration that goes beyond the arena of your own<br />

Company. You have caused exhibitors to be more united, and our industry's public<br />

service to be more meaningful.<br />

"You are the champion of good causes, and your boundless energies have reaped<br />

harvests of benefits for countless charities, diives, our government, and the welfare<br />

of your native Greece and your church.<br />

"You are the Horatio Alger of the Twentieth Centui-y. typifying all that is<br />

traditional in the American success story.<br />

"Thus it is with the sincerest respect, and with warmest admiration that all of<br />

Exhibition takes this opportunity to salute you. our friend, and to express, in this<br />

smaU measure, om- heartfelt affection. May your active years with us number many<br />

more decades, and many more annivei-saries."<br />

THE ALLIED STATES ASSOCIATION<br />

OF MOTION PICTURE EXHIBITORS<br />

THE THEATRE OWNERS OF AMERICA


Skouras' Horatio Alger Career<br />

From Busboy to High Rank in Industry<br />

Is Story of 20th Century-Fox Head<br />

By AL STEEN<br />

NEW YORK—As Spyros Skouras looked<br />

over the sea of approximately 1.000 faces in<br />

the grand ballroom of the Hotel Waldorf<br />

Astoria Thursday evening, it is quite possible<br />

that he recalled a siunmer day in 1910<br />

when he landed in New York from his<br />

native Greece and headed for St. Louis, a<br />

completely unknown boy in a strange land.<br />

Seated on the dais at the testimonial banquet<br />

which was celebrating his 20th year<br />

as president of 20th Century -Fox. Skouras<br />

was far from being a nobody. He was being<br />

hailed by dignitaries in almost every walk<br />

of life, but particularly by those in the industry<br />

to which he had attached himself<br />

when both he and pictures were in the<br />

adole.scent stage.<br />

Skouras' Horatio Alger career has been<br />

printed from time to time, but the so-called<br />

rags-to-riches stories always find a warm<br />

spot in people's hearts. And his merits<br />

repeating.<br />

Not many folks have heard of the Greek<br />

town of Skourohorion but that is where<br />

the 20th-Fox president was born on March<br />

28. 1893. Skouras sidestepped an opportunity<br />

to study in a monastery in order to<br />

join his older brother. Charles, who had<br />

emigrated to the United States a few years<br />

before. And so at the age of 17. Spyros began<br />

the first of countless trans-Atlantic<br />

crossings. He got himself a job as a busboy<br />

in the Planters Hotel in St. Louis but he<br />

was quite .sui-e that he didn't want to make<br />

tray-carrying a career. Four years later.<br />

he. Charles and George, who. meanwhile.<br />

had come over from Greece, pooled their<br />

savings and bought a controlling interest<br />

in the Olympia Theatre in St. Louis, a<br />

1.200-seat theatre. Shortly thereafter, they<br />

bought an interest in the Lafayette Theatre<br />

and by the end of 1914 had acquired<br />

the Pageant Theatre.<br />

The United States entered World War I<br />

in April 1917. In October. Spyros enlisted<br />

in the newly organized Air Corps but the<br />

war ended before he had completed his<br />

flight training and he was discharged in<br />

1919. He returned to St. Louis and rejoined<br />

his brothers in the operation of theatres.<br />

Seven years later, they controlled 37<br />

Milton H. London Speaks<br />

In Four States in Week<br />

DETROIT—Milton H. London, executive<br />

director of National Allied, was in four<br />

states last week for meetings and speeches<br />

On Monday i9i he spoke at a one-day convention<br />

of North Central Allied at Minneapolis:<br />

Tuesday, he conferred with exhibitor<br />

leaders in Chicago: Wednesday, he<br />

spoke at the conference in Grand Rapids of<br />

the National Federation of Motion Picture<br />

Councils: Thursday, he was in New York<br />

for sessions w-ith TESMA-TEDA officers on<br />

the Industry tradeshow to be held in Cleveland<br />

next winter, and to attend the Spyros<br />

Skouras dinner that night, and Friday,<br />

conferences with exhibitor leaders in New-<br />

York.<br />

theatres. During the next two years, the<br />

Skouras houses were sold to Warner Bros,<br />

and. in 1929. Spyros was named general<br />

manager of the Warner circuit. In 1931. he<br />

left to head up the Paramount theatres.<br />

Later, he became head of the Wesco Corp..<br />

a holding company in which all of 20th<br />

Century-Fox theatre interests were<br />

merged. By 1942. the year he was elected<br />

pre.sident of 20th-Fox. following the death<br />

of Sidney R. Kent, the company controlled<br />

564 theatres.<br />

Skouras" career from then on is well<br />

known, but his many activities sometimes<br />

get lost in the minds of people becau.se of<br />

the extensivene.ss of their scope. He long<br />

has been head of the film industry's Red<br />

Cross division and headed the Greek War<br />

Relief Ass'n throughout the last war. He is<br />

vice-chairman of the American Museum of<br />

Immigration and is chairman of the National<br />

Committee on Immigration and<br />

Citizenship. Throughout the years. Skouras<br />

has been active in the work of the National<br />

Conference of Christians and Jews and is<br />

chairman of the Extension Committee of<br />

the World Brotherhood Movement. Other<br />

organizations with which he is active are<br />

United Jewish Appeal. Alfred E. Smith<br />

Memorial Foundation. National Foundation<br />

for Infantile Paralysis. American<br />

Heart Fund. National Fund of Medical<br />

Education. National Arthritis Research<br />

Foundation, Jewish Federation Appeal.<br />

Cardinal's Committee of the Laity for<br />

Catholic Charities. American Fund for<br />

Israel Institutions. Greater New York<br />

Fund, Visiting Nurse Service, Girl Scout<br />

Council and many others.<br />

During the Truman administration.<br />

Skouras was appointed a member of the<br />

National Committee of the Emergency<br />

Food Collection for the United Nations Relief<br />

and Rehabilitation.<br />

While working as a busboy in St. Louis.<br />

Skouras studied English and business<br />

methods at a commercial college. Also<br />

w'hile there, he met and married Saroula<br />

Bruiglia. of Italian-American parentage,<br />

and they have four children: Daphne.<br />

Diana. Spyros jr. and Plato, and 13 grandchildren.<br />

National Screen Service<br />

Mails Drive-in Booklet<br />

NEW YORK—National Screen Service<br />

lias issued its 1962 Drive-In Trailer Directory,<br />

a 16-page book of selling ideas.<br />

Among the features are a personalized<br />

feature presentation leader and matching<br />

coming attraction leaders, date strips,<br />

snack bar sales items and other material<br />

that exhibitors can utilize.<br />

Among the innovations is a suggestion<br />

for a game called "Drive-in Poker," which<br />

is played by selecting a line of cars and providing<br />

a jackpot prize to the car carrying<br />

liceiise plates whose nunrbers repre<br />

sent the highest poker hand.<br />

The catalog also carries an assortment<br />

of plasti-cloth pennants.<br />

Ely Landau to Embark<br />

On Big Film Program<br />

NEW YORK—Ely A. Landau, whose film<br />

version of Eugene O'Neill's "Long Day's<br />

Journey Into Night" has been selected to<br />

represent the United States at the Cannes<br />

Film Festival, is going into film production<br />

on a large scale, he told his guests at a<br />

press luncheon here Wednesday 'ID. Landau<br />

said he had mapped out a program of<br />

approximately ten pictures w^hich will be<br />

made largely in New York but anywhere<br />

required by a story's locale.<br />

Landau, former chairman of the board<br />

of National Telefilm Associates, took his<br />

first leap into film production with the<br />

O'Neill play, which was shot on a 37-day<br />

schedule in New York on a budget of $400.-<br />

000. Sidney Lumet directed w'ith a cast<br />

headed by Katharine Hepburn, Sir Ralph<br />

Richardson, Jason Robards jr.. Dean Stockwell<br />

and Jeanne Barr.<br />

No distribution deal has been set for<br />

the picture and Landau said he was in no<br />

hurry to make a deal. He said he might<br />

even handle the distribution himself without<br />

any major tieup.<br />

Other entries at Cannes from the United<br />

States will be Otto Preminger's "Advise<br />

and Consent." MGM's "All Fall Down"<br />

and Pathe-America's "Out of the Tiger's<br />

Mouth."<br />

Harold Rand Will Direct<br />

Publicity for Embassy<br />

NEW YORK—Harold Rand, who has<br />

been named director of publicity for<br />

Embassy Pictures<br />

Corp., will take over<br />

his new post on April<br />

23. He is withdrawing<br />

from active participation<br />

in Blank-<br />

R a n d Associates,<br />

public relations firni,<br />

to accept the post,<br />

replacing M o r t<br />

Nathanson.<br />

Rand formerly was<br />

publicity manager of<br />

Paramount. He also<br />

Harold Rand<br />

held a similar post<br />

with Buena 'Vista and for several years<br />

was in the publicity department of 20th<br />

Century-Fox.<br />

Mort Nathanson Joins<br />

Myer Beck Organization<br />

NEW YORK—Mort Nathanson. recently<br />

with Embassy Pictures and. before that,<br />

publicity director of United Artists Corp.,<br />

has joined the Myer P. Beck organization<br />

to head the recently developed international<br />

operations department.<br />

Nathanson will headquarter in New York<br />

and be responsible for the sales, advertising<br />

and publicity activities of both the motion<br />

picture and the recently acquired technical<br />

accounts.<br />

Para. Tax Expert Dies<br />

NEW YORK— James Greenleaf. 48. head<br />

of the lax department of Paramount Pictures,<br />

died here April 8 following a prolonged<br />

illness. His wife and two daughters<br />

survive.<br />

BOXOFFICE :: April 16, 1962


Metro-Goldwyn-Mayer<br />

in<br />

association with<br />

Seven Arts Productions<br />

will present in June<br />

the long awaited<br />

James B.<br />

Harris and<br />

Stanley Kubrick's<br />

LITA<br />

METRO-GOLDWYN-MAYER presents in association with SEVEN ARTS PRODUCTIONS JAMES B. HARRIS and S'<br />

FETER SELLERS'Quilty" And introducing SUE LYON-Lo,i,a" Directed bySTANLEY KU BRICK Screenplay byV


FOR PERSONS OVER 18 YEARS OF AGE<br />

KsLOLI I A ..JAMES MASON SHELLEY WINTERS<br />

•<br />

\UV based on his novel "Lolita" Produced by JAM to D. HAKKIo Music composed a"cl conducled by Nelson Riddle<br />

Lolila Theme b/ Bob Hams<br />

Soundtrack Recording<br />

on MGM Records<br />

•<br />

Approved by the Production<br />

Original<br />

Code Administration


Portland<br />

Oklahoma<br />

MCA May Submit Offer for Merger<br />

With Decca, Universal 'Any Day<br />

NEW YORK—The much discussed report<br />

nf a passible merger of MCA. Inc., and<br />

Decca Records and<br />

its subsidiary. Uni-<br />

f.-<br />

.JSr^ JM^U<br />

\cisal Pictures, rests<br />

Willi a firm offer by<br />

MCA. according to<br />

Milton R a c k m i 1,<br />

president of both<br />

Decca and Universal.<br />

And that offer may<br />

be submitted "any<br />

day." Rackmil told<br />

stockholders of both<br />

Universal and Decca,<br />

MUton Rackmil «t separate meetings,<br />

here Tuesday (10 1.<br />

The following statement was made by<br />

Rackmil at each of the meetings:<br />

"I want to tell you of the developments<br />

in my talks with MCA.<br />

TALKS STARTED LAST FALL<br />

"On and off since the late fall, conversations<br />

were had with MCA and what began<br />

with possible production and distribution<br />

arrangements led into discussions<br />

looking to a closer tieup of that company<br />

with Decca and its subsidiary companies.<br />

It became increasingly evident that, since<br />

the activities of the respective companies<br />

are not competitive, their integration<br />

would be highly beneficial to each of the<br />

operating companies. There would be no<br />

overlapping. Instead, there could and<br />

would be greater development and use of<br />

talent and personnel in all phases of<br />

phonograph record, motion picture and<br />

television production and distribution.<br />

"There are various possibilities, one ol<br />

which is an exchange of MCA stock for<br />

Decca stock. That is where we are now.<br />

The next step is for MCA to submit it.s<br />

offer. When that will take place I cannot<br />

say. My guess is that it is imminent and<br />

may be any day."<br />

At both the Decca and Universal stockholders<br />

meetings. Rackmil declined tn<br />

elaborate further on the proposed deal,<br />

stating that he could say nothing or make<br />

any kind of predictions until MCA came<br />

up with an offer. Although he was pressed<br />

on all sides by shareholders, Rackmil<br />

could not, and would not. comment on what<br />

the beneficial effects might be.<br />

ONE CRITICAL STOCKHOLDER<br />

The one dissident note of the meeting<br />

was rendered by a Buffalo, N.Y.. stockholder.<br />

Aldo Sand, who was critical of<br />

management in regard to certain phases of<br />

operations. Sand indicated, too, that if the<br />

MCA-Decca-Universal merger, if it should<br />

happen, should not give equality of treatment<br />

to Universal stockholders, he would<br />

bring suit. When he mentioned possible<br />

court action, Rackmil thereafter declined<br />

to answer any questions asked by Sand.<br />

Rackmil told the Universal shareholders<br />

that the company's net for the first halt<br />

of the fi.scal year would be about $3,400,000.<br />

compared with $1,837,000 for the same<br />

period a year ago.<br />

In answer to a question regarding<br />

"Spartacus," Rackmil said the pictiu-e had<br />

earned $14,000,000 in film rentals to date<br />

and that the sui-face had barely been<br />

scratched. He said the film would be amortized<br />

by the end of this year and predicted<br />

it would be one of the biggest grossing<br />

pictures of all time.<br />

In regard to the sale of product to television,<br />

Rackmil said no deal had been<br />

concluded because no acceptable offer had<br />

been made.<br />

The stockholders re-elected all directors.<br />

The late John J. O'Connor, who died three<br />

weeks ago, was not replaced, but Rackmil<br />

said a successor would be selected at the<br />

next meeting of the board. Re-elected to<br />

the board were Preston Davie, Albert A.<br />

Garthwaite, Budd Rogers, Harold I.<br />

Thorpe, Samuel 'Vallance and Rackmil.<br />

Represented at the meeting were 855,819<br />

shares of stock.<br />

The Decca stockholders were told that<br />

the first quarter, ended March 30, was the<br />

most profitable in the history of the company<br />

which earned $2,137,000, or $1.65 per<br />

share, compared with $963,815, or 75 cents<br />

a share, in the corresponding period of the<br />

New Sales Cabinet for<br />

preceding year. Rackmil said the prospects<br />

for the year were very bright and he estimated<br />

that it would be "Decca's biggest<br />

year."<br />

A proposal by Lewis and John Gilbert,<br />

stockholders, to adopt cumulative voting<br />

in the election of directors was voted down<br />

by the stockholders by a vote of 842,660<br />

shares against and 41.432 shares in favor<br />

of the recommendation.<br />

The Decca directors were re-elected;<br />

namely. Leonard Schneider, Martin P<br />

Salkin. Albert Garthwaite, Harold I.<br />

Thorpe, Samuel "Vallance and Rackmil.<br />

NGC Names Dick Conley<br />

Merchandising Head<br />

LOS ANGELES—Dick Conley was set by<br />

National General Coi-p. to head the newly<br />

created post of mejxhandising specialist<br />

under which he will explore new areas of<br />

merchandising and vending.<br />

Conley leaves his position as city manager<br />

at the Fox Theatre in Billings, Mont.,<br />

to assume his new job under Robert W.<br />

Selig, theatre operations vice-president.<br />

Ed Doty replaces Conley in Billings, with<br />

Dale Kutterer replacing Doty as city manager<br />

in Pocatello, Idaho, and Ronald P.<br />

Hamian stepping into Kutterer's post as<br />

manager of the Academy, Provo. Utah.<br />

Paramount<br />

From left to right: Edmund DeBerry, Hugh Owen, Howard Minsky, Jerome<br />

I'ickman and Tom Bridge.<br />

NEW YORK—Major executive assignments<br />

for Paramount Distributing Corp.<br />

sales and administrative activities, both in<br />

the office and in the field, have been announced<br />

by Jerome Pickman. vice-president<br />

and domestic general sales manager.<br />

The changes are effective immediately.<br />

Tom W. Bridge, recently appointed assistant<br />

domestic general sales manager,<br />

will assist Pickman in the overall supervision<br />

of the domestic sales organization.<br />

Hugh Owen will function as eastern sales<br />

manager and Howard Minsky will serve as<br />

western sales manager. Each will have 14<br />

offices under his wing. Minsky also will be<br />

responsible for Paramount's Canadian distribution,<br />

which is handled through Affiliated<br />

Pictures.<br />

Edmund C. DeB3rry, who will serve as<br />

circuit sales manager, handling the national<br />

circuits operating out of New York,<br />

formerly was executive assi-stant to Owen.<br />

The branches under Owen's supervision<br />

are: New York. Boston. Buffalo cAlbanyi.<br />

Cincinnati, Cleveland, New Haven. Philadelphia.<br />

Pittsburgh. Washington. Atlanta.<br />

Charlotte, Jacksonville, Memphis and New<br />

Orleans. Minsky will supervi.se Chicago.<br />

Detroit, Indianapolis. Milwaukee. Minneapolis,<br />

Dallas City), Des<br />

I<br />

Moines, Kan.sas City. St. Louis. Los Angeles,<br />

Denver. Salt Lake City, San Francisco and<br />

i<br />

Seattle i. Jerry Limata will assist<br />

Owen, and Jack Perley will assist Minsky.<br />

10 BOXOFFICE April 16, 1962


'Problem Parents' Scored<br />

By Mrs. Twyman in Mich.<br />

GRAND RAPIDS, MICH —A strong<br />

position<br />

against government censorship and<br />

legal classification was taken by Mrs. Margaret<br />

Twyman, director of community relations,<br />

in an address to the Federation of<br />

Motion Picture Councils in the Pantlind<br />

Hotel here Wednesday (UK<br />

Mrs. Twyman said the motion picture<br />

Industry was faced with a new problem<br />

which might be termed "problem parents."<br />

She said such parents were those who<br />

would not make the necessary effort to determine<br />

from reliable sources which pictures<br />

were playing at the local theatre and<br />

to decide for themselves, based on available<br />

information, whether or not they wanted<br />

their children to see a given picture.<br />

"Certainly we want suitable films for the<br />

mature mind as well as film for the entire<br />

family," Mrs. Twyman said. "Parents must<br />

make the effort to select films for their<br />

children. There need be no embarrassment<br />

or disappointment on the part of any parent<br />

willing to accept his responsibility<br />

in this area."<br />

Another speaker on the program was<br />

Taylor Mills, public relations director of<br />

the MPAA, who discussed motion picture<br />

advertising and the Advertising Code. He<br />

stressed the fact that today's film advertising<br />

must be factual as well as developing<br />

the desire to see the pictm-e.<br />

Mills said that because many films today<br />

were designated for a mature audience, it<br />

was imperative that the advertising be directed<br />

especially to that audience. He said<br />

every reader of film advertising should be<br />

reasonably certain concerning the type of<br />

picture offered, thus allowing the reader to<br />

make up his mind as to whether he wanted<br />

to invest in this entertainment. The most<br />

effective advertising is that which arrests<br />

the attention and creates a desire to see<br />

a picture, he said.<br />

MPC Federation Award<br />

Goes to 'Parent Trap'<br />

GRAND RAPIDS, MICH.—Walt Disney's<br />

"The Parent Trap" was awarded the Federation<br />

of Motion Picture Councils citation as<br />

the best family picture of the year at the<br />

concluding banquet of the federation's twoday<br />

conference here Wednesday and<br />

Thursday ill, 12).<br />

Tlie award was accepted, in behalf of<br />

Disney, by Frank Jones, Buena 'Vista manager<br />

at Detroit. Disney won the same<br />

award last year for "Pollyanna."<br />

A special award went to Spyros Skouras,<br />

president of 20th Centuo'-Fox. It was accepted<br />

by Sol Gordon, publicity and advertising<br />

director of the 20th-Pox Chicago<br />

office.<br />

Over 300 representatives of motion picture<br />

councils in the nation attended the<br />

conference at the Hotel Pantlind. A highlight<br />

was a panel on "Previewer—Critic<br />

or Censor?" with preview chairmen of ten<br />

different councils participating. It was<br />

moderated by Mrs. S. Juhan Colyer, federation<br />

preview chairman and evaluator of<br />

the Green Sheet.<br />

Representing the industry at the conference<br />

were Milton H. London, executive<br />

director of National Allied; Alden Smith,<br />

Cooperative Theatres of Michigan, and<br />

Margaret Twyman, director of community<br />

relations for the MPAA.<br />

Georgia High Court Rules<br />

Against Censor Board<br />

ATLANTA — The end of the city of<br />

Atlanta's movie censorship laws was<br />

marked Saturday i7) when the Georgia<br />

supreme coui-t in a 6-1 majority declared<br />

them to be in violation of the state constitution.<br />

Georgia's highest court's hLstoric<br />

action as good as put the Altanta Board of<br />

Censors out of business who had heretofore<br />

required all movies to be shown in the<br />

metropolitan area to first have their<br />

approval.<br />

MANY PRECEDENTS CITED<br />

The court, in handing down its<br />

decision,<br />

said, "The chapter and ordinance which<br />

provide for city pei-mits as prerequisites to<br />

exhibiting any picture offend the constitution<br />

and are void."<br />

Only one of the seven justices cast a dissenting<br />

vote. Justice Thomas S. Candler.<br />

Justices Carleton Mobley and Joseph Quillian<br />

concurred "specially" meaning more<br />

can be expected from them on this subject<br />

a little later.<br />

Chief Justice W. H. Duckworth, who<br />

wrote the 6-1 majority opinion, cited a<br />

large number of legal precedents which<br />

supported the Georgia court's view that<br />

there is no merit in the attack on the censorship<br />

laws "upwn the ground that 'forbidding<br />

the showing of any picture without its<br />

having been approved by the censor offends<br />

the U.S. Constitution.' The court held<br />

that the city's censorsliip laws in its<br />

charter and ordinances violated the<br />

Georgia constitution, and not the U.S.<br />

Constitution." Justice Duckworth said,<br />

"The chai-ter and ordinance provision, requiring<br />

uispection of the protected pictures,<br />

and also requiring a permit from the<br />

city authorities before any picture can be<br />

exhibited in the theatre, violates the state<br />

constitution. The words of the constitution<br />

reading, 'no law shall ever be passed to cm--<br />

tail or restrain,' are irreconcilable with any<br />

law, including a city ordinance, that does<br />

curtail or restrain."<br />

APPEAL LAST DECEMBER<br />

The constitutional attack on the censorship<br />

laws here went to the supreme couit<br />

last December on an appeal from the Fulton<br />

superior court. The plaintiff in the<br />

court action, K. Gordon Murray Productions,<br />

Inc., a motion picture distributing<br />

firm, sought in superior coui-t to enjoin<br />

the city censors from preventing the showing<br />

of the films, "Wasted Lives" and "The<br />

Birth of Twins," and to have declared unconstitutional<br />

the city censorship laws.<br />

Fulton Judge Ralph Pharr upheld the city<br />

demurrers in December, and the K. Gordon<br />

Murray Productions began its appeal to the<br />

higher court. The company argued that<br />

the ordinance failed to set up any standards<br />

for censorship, "but permits the<br />

Board of Censors to arbitrarily ban or permit<br />

the showing of any film for any<br />

reasons." They also charged that the<br />

ordinance allowed the Board of Censors to<br />

act as "judge and prosecutor and did not<br />

establish any safeguards to prevent the<br />

Board from acting arbitrarily."<br />

The state supreme court commented on<br />

the opinion and its "far-reaching" implications<br />

resulting from its decision, saying,<br />

As individual citizens, we hate to see the<br />

vouth of this state subjected to all the evil<br />

influence that obscene pictures might exert<br />

uijon them. But as trusted judges, we have<br />

no alternative to saying, thus sayeth the<br />

Constitution, and we cheerfully obey."<br />

Justice Candler, who cast the one dissenting<br />

vote, said that "freedom of speech is<br />

not an ab.solute right under the state or<br />

U.S. Constitution, and that freedom of<br />

.speech does not preclude a municipality<br />

from protecting its people against the<br />

dangers resulting from public display of<br />

obscene or licentious pictures or any pictures<br />

which might adversely affect the<br />

peace, health, morals and good order."<br />

Atlanta's movie censor, Mrs. Christine<br />

Gilliam, has had nothing to say, or at least<br />

for the present, on the ruling made by the<br />

state supreme court. No longer will Mrs.<br />

Gilliam be authorized by city laws to determine<br />

what movies will be shown in the<br />

city of Atlanta, unless the Georgia supreme<br />

court's ruling can be overruled by the U.S.<br />

Supreme Court by an appeal. This still remains<br />

a possibility. Aubrey Milam, oldest<br />

veteran board member, having served 24<br />

years, said, "a moderate degree of censorship<br />

is needed, especially for younger people.<br />

An awful lot of obscenity creeps into<br />

things today." Milam cited foreign fUms,<br />

with emphasis on those made in France.<br />

"I think the board has done a good job.<br />

We're still going to keep watch on the<br />

pictures."<br />

Montcloir, N. J., Approves<br />

Ban on "Indecent' Films<br />

MONTCLAIR, N.J.—The city commission<br />

has approved a ban on the showing of<br />

motion pictures which are deemed "indecent,<br />

lewd and obscene."<br />

In a 3-2 vote, the board of commissioners<br />

declared that any citizen has the right to<br />

take action against films that fall into that<br />

category. Under provisions of the law, any<br />

citizen can sign a complaint against the<br />

theatre showiiig the "obscene" film and<br />

have it temporarily banned, pending court<br />

action.<br />

The adoption of the ban followed the<br />

controversy last month over the exhibition<br />

of the film, "Les Liaisons Dangereuses," a<br />

French motion picture, which was at the<br />

Bellevue Theatre.<br />

The censorship bill was advanced by<br />

Angelo J. Fortunato, city public safety director,<br />

and received the endorsement of<br />

mayor Harold Osborne and commissioner<br />

Howard Brundage. Opposing it were commissioners<br />

Robert G. Hooke and Robert<br />

Miller.<br />

Some 600 citizens attended the board's<br />

meeting in the Hillside High School. A<br />

show of hands at the session indicated<br />

about 400 of those in attendance were in<br />

favor of adoption of the ban.<br />

After police confiscated the French film,<br />

Astor Pictures of New York chartered buses<br />

to take local residents to New York so they<br />

could see the movie for free.<br />

BOXOFFICE April 16, 1962 11


Universal celebrates its Gold


idLniversary ivith the June<br />

e<br />

its July national release!<br />

ANNIVERSARY<br />

Unmrsal<br />

Jntematipnal<br />

DORIS DAY<br />

UCH<br />

INK"<br />

Sastman COLOR<br />

UDREY MEADOWS<br />

jkTE MONASTER • Directed by DELBERT MANN<br />

Isutive Producer ROBERT ARTHUR<br />

I'oduction • A Universal -International Release<br />

An adult<br />

sophisticated<br />

comedy/


Modernized Sales Methods Urged<br />

At North Central Allied Convention<br />

MI>fNEAPOLIS—The one sure way to<br />

improve theatre attendance is for all theatre<br />

operators to "wake up" and modernize<br />

the merchandising of their screen product<br />

and put their showhouses in the best iwssible<br />

shape.<br />

This was the message voiced by Ben<br />

Marcus, chairman of the board of National<br />

Allied, and Milton London, president, at<br />

the one-day reorganization convention of<br />

North Central Allied here Monday (<br />

Martin Lebedoff, the pro tern president<br />

since the recent reactivation of the North<br />

Central unit, was continued in that post,<br />

and Ben Berger. pro tem chaii-man of the<br />

board, also was continued.<br />

Marcus, owner of a large and prosperous<br />

9 )<br />

.<br />

theatre chain in Wisconsin and successful<br />

in other commercial enterprises, told how<br />

new and up-to-date merchandising of pictures,<br />

plus other innovations, had lifted the<br />

Marcus circuit grosses substantially. Even<br />

his theatres in six small towns, which had<br />

been in a patronage "sinking spell," have<br />

been brought back almost to an "easy<br />

street." he said.<br />

AWAKEN' TO PROPER METHODS<br />

London, who also is president of Allied<br />

of Michigan, spoke optimistically of future<br />

exhibition through an "awakening" of exhibitors<br />

to proper operating methods. This.<br />

he said, is now under way and is bringing<br />

attendance to higher levels.<br />

Marcus made evident that he believes<br />

that almost any theatre anywhere can be<br />

operated profitably if his "Marcus Plan"<br />

methods are followed. London pointed to<br />

gains in indoor theatre construction<br />

throughout the nation as indication of the<br />

improved motion picture outlook.<br />

The National Allied leaders agreed that<br />

serious trade problems remain, but they<br />

were confident of their eventual solution.<br />

In fact, there was a noticeable lack of the<br />

verbal brickbats aimed at film companies<br />

common at North Central Allied meetings<br />

in the past. Even the talks of Lebedoff and<br />

Berger were mild and practically free of<br />

denunciation, although they have announced<br />

they'll fight tooth and toenail to<br />

halt "the killing off" of small-town and<br />

subsequent run exhibitors by distributors.<br />

CRITICIZE DISTRIBUTION<br />

The reactivated NCA did criticize distribution<br />

practices in a resolution which<br />

called on the board to "initiate a program<br />

of legal or other action to ensure that all<br />

film product be made available to every<br />

theatre in this territory, regardless of size,<br />

on the basis of ability to pay." The resolution<br />

asserted that the small theatre "cannot<br />

survive under the present selling<br />

fjolicies."<br />

Another resolution committed the North<br />

Central unit to affiliate with National<br />

Allied.<br />

Lee Loevlnger, U.S. assistant attorney<br />

general in charge of the Department of<br />

Justice's antitrust division, devoted nearly<br />

his entire luncheon talk to an explanation<br />

of antitrust laws and the Consent decrees.<br />

"I have no pat answers for your problems<br />

concerning clearance, competitive bidding<br />

and other such trade matters," said<br />

Loevinger. "If the old answers no longer<br />

fill the bill it's because of what population<br />

and other changes, television and the like,<br />

are doing and how this affects exhibition.<br />

You fellows must find new answers."<br />

Loevinger did get into the matter of<br />

competition among exhibitors and how this<br />

enters into antitrust laws consideration. He<br />

told of small exhibitors operating unprofitable<br />

theatres and requesting the<br />

antitrust division's consent to sell out to<br />

large chains.<br />

SEEK NEW MEANS<br />

Later President Lebedoff, a friend of<br />

Loevinger, a former Twin Cities resident,<br />

commented: "The U.S. assistant attorney<br />

general told us not to look to past fonnulas<br />

as metliods of correcting present day injustices<br />

toward us. of which the distributors<br />

ai-e guilty. We know now that we<br />

must resort to new and different means.<br />

And that's just what we propose to do."<br />

Both Lebedoff and Berger have been<br />

making no bones of the fact that they have<br />

disapproved of National Allied president<br />

Marshall Pine's policy of peaceful coexistence<br />

with the film companies, but they<br />

invited Fine to speak at the convention.<br />

However, the National Allied chief was unable<br />

to come because of "personal reasons."<br />

as explained by President Lebedoff.<br />

On Berger's part, the former stonny<br />

petrel of Allied paid high praise to the<br />

present youth-directed Allied States and<br />

said he's "happy" with the parent body.<br />

Berger insisted that top motion pictures<br />

must be sold on abUity to pay terms "so<br />

that movies can continue to be the mass<br />

entertainment that we want them to."<br />

"We can thwart the film companies that<br />

refuse to sell their films on the ability to<br />

pay basis only by organization."<br />

FILM COSTS ARE TROUBLE<br />

Lebedoff expressed the opinion that "all<br />

om- troubles add up to film costs." He<br />

declared "thousands of theatres in the U.S.<br />

are being closed because distributors have<br />

been so unreasonable in their rental demands."<br />

London, in his address, expressed the<br />

view that the principal reason for many<br />

exhibitor woes is that they've been<br />

asleep.<br />

"But now exhibitors are starting to<br />

wake up." said London. "As a result of<br />

this 'awakening.' evidenced by the adoption<br />

of new kinds of effective showmanship and<br />

presentations. I feel sure people will come<br />

back to the theatres. As a matter of fact<br />

they're already starting to do so."<br />

In addition to Lebedoff and Berger,<br />

other officers elected, all of them on the<br />

slate prepared by the temporary board of<br />

directors, were as follows: first vicepresident,<br />

Lowell Smoots, Little Palls,<br />

Minn.; second vice-president, Ray 'Von der<br />

Haar, Alexandria, Minn.: secretary. Ward<br />

Nichols. Wahpeton. N.D.: treasurer. Paul<br />

Mans, Minneapolis, and executive vicepresident<br />

and general counsel. Stanley D.<br />

Kane. Golden Valley, Minn., a post that<br />

Kane held with the previous NCA.<br />

Board of directors chosen were Al<br />

Bergmann. Ashland. Wis.; John Brandenhoff.<br />

Fairmont. Minn.; Don Buckley, Redwood<br />

Falls; Edward Fredine, Cloquet; Al<br />

Fritz. Watertown. S.D.; S. E. Heller.<br />

Minneapolis: Gay Hower, Worthington;<br />

Jake Musich. West Duluth; E. O. Olson.<br />

Northfield; Ernest Peaslee. Stillwater;<br />

James Randgaard, Staples: John Lehr,<br />

Pine River; Jack Wright, Minneapolis;<br />

Howard Gould, Glencoe, and Sidney Volk,<br />

Mimieapolis.<br />

Most of those who will serve the ensuing<br />

year as officers and directors are veteran<br />

exhibitors who were active and served in<br />

similar capacities in the former NCA.<br />

The convention attendance of less than<br />

100 was blamed on the weather. On the day<br />

before the meeting there had been another<br />

bad snowstorm and steep temp>erature<br />

drop.<br />

Aldrich. Lombardo Settle<br />

Dispute Over 'Sodom'<br />

ROME—The long-standing legal<br />

controversy<br />

between Robert Aldrich, director of<br />

the Titanus Film production, "The Last<br />

Days of Sodom and Gomorrah," and Goffredo<br />

Lombardo, producer of the multimillion<br />

dollar spectacle, has been "cordially<br />

settled," according to joint announcement<br />

by both parties.<br />

Aldrich and Lombardo will now execute<br />

their original plans, suspended when the<br />

"Sodom" despite arose, to make a second<br />

Titanus-Aldrich picture to be "a mammoth<br />

spectacle based on a story by Aidrich<br />

to be produced by Titanus in 1963-64."<br />

Aldrich left for London, following the<br />

settlement of the dispute, to accept Lombardo's<br />

invitation to see the completed<br />

film at a screening. After a personal discussion,<br />

the two agreed on the cut of the<br />

film which was satisfactory to both. At<br />

Lombardo's request. Aldrich agreed to remain<br />

in consultation with him until delivery<br />

of the answer print of "Sodom" is<br />

made. Aldrich will later go to Rome, before<br />

returning to the U. S.<br />

Michael Curtiz Is Dead;<br />

Directed Many WB Films<br />

HOLLYWOOD—Motion picture director<br />

Michael Cui'tiz died April 10 at the age of<br />

72. following a long bout with cancer. The<br />

end came for the Hungarian-born Curtiz<br />

in his North Hollywood apartment, with his<br />

wife of 30 years, screenwTiter Bess Meredyth,<br />

at his bedside.<br />

Barn in Budapest on Christmas Eve in<br />

1889, Curtiz was already a noted European<br />

director when he met Harry Warner, who<br />

signed him to come to Hollywood in 1920.<br />

He ultimately spent more than 20 years<br />

in a successful association with Warner<br />

Bros. Studios, where he made such films<br />

as "Captain Blood," "Charge of the Light<br />

Brigade," "Kid Galahad." "Angels With<br />

Dirty Faces." "Robin Hood." "Dodge City,"<br />

"Virginia City," and "Mildred Pierce."<br />

The Academy of Motion Picture Arts and<br />

Sciences bestowed an Oscar on Curtiz in<br />

1943 for "Casablanca," which also won its<br />

star Humphrey Bogart. a statuette. His<br />

"This Is the Army" reportedly grossed more<br />

than $8 million dollars, a figure topped at<br />

the time only by "Gone With the Wind."<br />

A daughter by another marriage, and a<br />

stepson also survive. Funeral services were<br />

held in the Church of the Recessional.<br />

Forest Lawn.<br />

14 BOXOFHCE :: April 16. 1962


. . See<br />

. .<br />

20th-Fox Reports '61<br />

Loss of $22,532,084<br />

NEW YORK—Twentieth Century-Fox<br />

Film Corp. has reported a loss from operations<br />

of $$22,532,084 for the 52 weeks<br />

ended December 30, 1961. However, part of<br />

the loss was $13,922,000 by reason of special<br />

write-offs and reserves in connection with<br />

theatrical and television inventories.<br />

The company also reported a gain of<br />

$25,477,917 from the sale of certain of the<br />

studio properties.<br />

Losses from operations for the previous<br />

52 weeks, ended December 31, 1960,<br />

amounted to $2,868,113. The gain from<br />

special items amounted to $9,181,214.<br />

The company also reported cash and government<br />

securities of $18,663,639 at Dec.<br />

30, 1961, compared with $16,279,610 at the<br />

end of the previous year. Net working capital<br />

was $83,713,105, compared with $77,-<br />

118.124 the previous year. The book value<br />

of stockholders' investment at Dec. 30, 1961,<br />

was $90,129,960, compared with $89,096,-<br />

472 at the end of the previous year.<br />

Income from film rentals, including television,<br />

was $107,476,709 for 1961, compared<br />

with $108,811,979 in 1960.<br />

Film Industry Cooperated<br />

In National Library Week<br />

NEW YORK—The past week (April 8-<br />

14) was National Library Week and both<br />

Motion Kcture Ass'n of America and Theatre<br />

Owners of America participated in the<br />

observance by urging the public to read<br />

the books that were being produced into<br />

films or already had been produced.<br />

The MPAA mailed a special poster to<br />

5,000 libraries and 500 armed forces theatres<br />

throughout the country. The poster<br />

had the legend: "Read These Important<br />

Books . These Important Films! .<br />

The Motion Pictui-e Industry Celebrates<br />

National Library Week."<br />

TOA also distributed 1,500 posters to<br />

members, with a bulletin from John H.<br />

Stembler, president, suggesting they contack<br />

local libraries. The two-color poster<br />

listed 17 books as sources of film material.<br />

They were:<br />

"Billy Budd," Allied Artists; "Moon<br />

Pilot," Buena Vista; "Barabbas" and "Advise<br />

and Consent," Columbia: "Light in the<br />

Piazza" and "The Four Horsemen of the<br />

Apocalypse," MGM; "The Counterfeit<br />

Traitor" and "Dear and Glorious<br />

Physician," Paramount; "The Longest Day"<br />

and "Nine Hours to Rama," 20th Century-<br />

Fox; "Judgment at Nuremberg" and "The<br />

Manchurian Candidate." United Artists:<br />

"To Kill a Mockingbird" and "Lover Come<br />

Back," Universal, and "Lad: A Dog" and<br />

"The Marauders," Warner Bros.<br />

Honor Four NT Managers<br />

LOS ANGELES—Pour National Theatres<br />

theatre managers have been tabbed as<br />

"Showmen of the Drive" by the circuit for<br />

the first quarter, it is disclosed by Robert<br />

W. Selig, vice-president of theatre operations.<br />

The four outstanding showmen, who<br />

will receive plaques and $125 checks, are<br />

Ray Pankow, Pox Theatre, San Bernardino:<br />

John Fredericks, Wilson Theatre,<br />

Fresno; Sid Page, Fox Theatre, Missoula,<br />

Mont., and Phil Hill, Lincoln Theatre,<br />

Belleville, 111.<br />

Mantle-Marls Wear Product Firms<br />

Set Promotions for 'Safe at Home<br />

Pictured at the "Safe at Home" press conference in the Columbia home office,<br />

left to right, are: Tom Naud, executive producer of the film; Jonas Rosenfield<br />

jr., Columbia vice-president in charge of advertising and publicity; Rube Jackter,<br />

Columbia vice-president and general sales manager; Mitchell J. Hamilburg, coproducer<br />

of "Safe at Home"; and Robert S. Ferguson, Columbia national director<br />

of advertising, publicity and exploitation.<br />

NEW YORK—Columbia Pictui-es is putting<br />

"one of its most unusual and extensive<br />

point-of-sale consumer merchandise<br />

promotional campaigns in the history of<br />

Columbia" behind "Safe at Home," the<br />

baseball pictm-e starring Mickey Mantle<br />

and Roger Maris, according to Jonas<br />

Rosenfield jr., vice-president in charge of<br />

advertising and publicity.<br />

Tie-ins have been made with ten national<br />

manufacturers of Mantle-Maris<br />

Wear licensed products. These manufacturers<br />

have promised to feature tie-ins<br />

with the film in their individual advertising<br />

and point-of-sale activity across the<br />

country beginning with the more than 400<br />

opening dates in April and May for "Safe<br />

at Home." The Mantle-Maris Wear<br />

Licensing Corp. will supply the manufactm-ers'<br />

15,000 retail outlets with an<br />

11x14 two-color easel-back counter card<br />

highlighting the picture and the stars. The<br />

manufacturers will supply Columbia with<br />

more than $13,000 worth of their merchandise<br />

for promotional use in playdate contests<br />

throughout the country.<br />

The ten manufacturers consist of Randolph<br />

Manufacturing Co., making canvas<br />

Allied Lauds AIP Policy<br />

For Not Selling to TV<br />

DETROIT—American International Pictures<br />

received a strong policy commendation<br />

in a cuiTent statement being issued in<br />

the Allied Report for April by Milton H.<br />

London, executive director. Noting the<br />

opening of new exchange offices in Cincinnati<br />

and Indianapolis by Jack Zide. AIP<br />

distributor in Cleveland and Detroit. London's<br />

comment is that "although AIP has<br />

produced almost 100 features, some of<br />

which are now more than seven years old.<br />

none of this company's product has ever<br />

been sold to television."<br />

In contrast, the policy of at least some<br />

other distributors is summed up, without<br />

naming names, in a quotation in the same<br />

Allied Report from Jack Gould of the New<br />

shoes; Proudfoot Hosiery Co.; Norwich<br />

Knitting Mills, making T-shirts, sweatshirts,<br />

underwear and pajamas; Sportswear<br />

Industries: Charles Greenbert & Son.<br />

making boy's dress and sports shirts;<br />

Pauker Boyswear Corp., making sweaters;<br />

H.S. Publications, for Mickey Mantle<br />

Magazine; Meredith Press, for Roger<br />

Maris Baseball Book: Herman Iskin Co. for<br />

baseball uniforms, and Astra Ti-ading Co.,<br />

making transistor radios.<br />

Robert S. Ferguson. Columbia's director<br />

of publicity, advertising and exploitation,<br />

outlined plans for contest promotions in all<br />

major markets playing the film. Between<br />

$250 and $1,000 worth of Mantle-Maris<br />

Wear merchandise will be alloted to each<br />

market. In ten of the contest markets, a<br />

grand prize of a trip to the Major League<br />

All-star game in Chicago July 20 will be<br />

awarded with winners flying to the event<br />

on American Airlines.<br />

Ferguson also reported that the Little<br />

League, through its national headquarters<br />

in Williamsport, Pa., will work closely with<br />

"Safe at Home" by notifying its state, district<br />

and local leaders on playdate information<br />

and local promotional programs.<br />

York Times— "motion pictures of compai-atively<br />

recent vintage have steadily become<br />

more available" for television.<br />

Charles M. Reagan Named<br />

Charity Drive Chairman<br />

NEW YORK— Charles M. Reagan, longtime<br />

industry executive, has been named<br />

chaii-man of the motion pictui-e industry<br />

subcommittee for the 1962 charity appeal<br />

of the Cardinal's Committee of the Laity.<br />

Reagan succeeds the recently deceased<br />

John J. O'Connor.<br />

Robert J. O'Brien, executive vice-president<br />

and treasurer of MGM, has been<br />

named vice-chairman of the subcommittee<br />

for the annual charity drive now in progress.<br />

BOXOFFICE April 16. 1962<br />

15


Hey, Mr. Exhibitor^TMeet Bugs Bum<br />

got news for you ( and he'd tell you hi<br />

kids know, all he says ^s^, ^^:t^^[i<br />

ONE OF THE GREATE^I'Z-I<br />

EVER PACKED A THEATRE<br />

II<br />

with special<br />

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TV-RADIO CAMPAIGN<br />

Bugs Bunny and<br />

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spots selling<br />

^the combination Dn<br />

show to tamilies<br />

everywhere<br />

m<br />

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ALL-OUT AREA SATURATION<br />

NEWSPAPER CAMPAIGN<br />

— all geared to go and tie-in<br />

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with the big things that will be<br />

happening on TV and Radio!


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$3 Million for Construction in Boston<br />

Joe Levine Plans Twin Theatre Project<br />

While Ben Sack Will Add 3 Houses<br />

Architects' drawing of the twin theatre planned by Joe Levine in Boston.<br />

By GUY LIVINGSTON<br />

BOSTON — Joe Levine, the producerdistributor,<br />

now going into exhibition in<br />

Boston announced his long-awaited plans<br />

for the first twin theatre in Boston at a<br />

press luncheon and conference at the Ritz<br />

Carlton hotel here on Wednesday i8).<br />

With two associates he showed the plans<br />

for the $1,000,000 project, a twin theatre<br />

with 500 seats on the lower level, and 700<br />

seats on the upper level, featuring continental<br />

seating, and one boxoffice, to be<br />

built at 596 Commonwealth Ave. in the<br />

Kenmore Square area opposite Boston University<br />

dormitories.<br />

Levine, in association with Albert R.<br />

Daytz, veteran exhibitor with a circuit of<br />

theatres, and his partner, attorney Maurice<br />

Epstein, signed a 50-year lease on the<br />

parcel of land where the theatre is to be<br />

built by William Riseman Associates of<br />

Boston and Ben Schlanger, consulting theatre<br />

architect. Levine said the theatre has<br />

not been named, and that he inay run a<br />

contest in Boston for a name for the new<br />

type theatre.<br />

Plans call for the opening of the new<br />

theatre by Labor Day. "A most revolutionary<br />

architectural conception of theatre<br />

design has been blueprinted for thLs theatre,"<br />

Levine said. "Twin theatres that<br />

will combine perfection in sight and sound<br />

from every section of these theatres. Special<br />

continental seats giving parlor seat<br />

comfort to all, with generous aisles always<br />

illuminated from below the seats. Fresh<br />

pure air the year around will be automatically<br />

circulated.<br />

"One of the truly revolutionai'y details<br />

of these twin theatres will be that never<br />

will the viewer be subjected to 'black-outs'<br />

or obstniction of vision at any time. Thus<br />

the continuity of the visual story on the<br />

screen will remain luibroken.<br />

"In every detail of the architecture, the<br />

comfort of the patron has been the dominant<br />

factor stressed," he said. "Spacious<br />

lobbies, comfortable rest rooms, picturesque<br />

but simple decor, always restful to the eye."<br />

He called it "a jewel of a theatre," and<br />

"doubly so, since they will be 'twins.' "<br />

Levine also announced that he and his<br />

associates are taking over the Telepix Tiieatre<br />

in the Park Square Building, which<br />

will be renamed the Park Square Theatre,<br />

where the seating of 211 will be increased<br />

to 250. Telepix, now operated by Irving<br />

Isaacs, closes on April 30, and the new<br />

owners take over for refurbishing and expansion<br />

during May and June with opening<br />

set for July 1.<br />

The combination move of the twin theatres<br />

and the Telepix gives Levine three<br />

theatres in Boston for playdates. The cost<br />

of construction of the twin theatre is set<br />

at $600,000 and the land is valued at about<br />

$400,000, a conservative estimate, Levine<br />

said.<br />

Also Ben Sack, the hard-hitting<br />

Boston exhibitor, who is rapidly winning<br />

international attention with his remodeling<br />

and restyling of motion picture theatres<br />

making them edifices of beauty and simplicity,<br />

to say nothing of practicality, and<br />

who has been making news in the motion<br />

picture business in Boston, has announced<br />

his biggest coup, which has Boston. New<br />

York and Hollywood sitting up and taking<br />

notice. The operation, which is focusing<br />

the eyes of the motion picture world on<br />

Boston finds the colorful exhibitor plunging<br />

into a $2,000,000 theatre building and<br />

acquisition deal, which will add tliree<br />

brand new showcase houses to his extensive<br />

holdings.<br />

The operation, which is going down as<br />

one of the biggest deals in motion picture<br />

history here, includes the building of a<br />

new revolutionary type motion picture theatre,<br />

the taking over and refurbishing and<br />

restyling of two other theatres including<br />

the largest capacity house in Boston, the<br />

Metropolitan.<br />

Sack is building a revolutionary new<br />

type 1,200-seat theatre, which will be completely<br />

walled with glass on one side that<br />

allows for visibility in and out, with electronically<br />

controlled curtains coming together<br />

to screen the glass when the 70mm<br />

projection, wiiich the house will be<br />

equipped with, goes on the screen. With<br />

800 orchestra seats, and 400 mezzanine<br />

seats, including rocking chair seats, the<br />

theatre, which will be named "The Commonwealth."<br />

will be built at Kenmore<br />

Square at the corner of Beacon St. and<br />

Commonwealth Ave. Ground for the new<br />

theatre will be broken in three weeks, and<br />

Sack expects to open the glass house in<br />

September.<br />

TO REFURBISH METROPOUTAN<br />

The exhibitor, who has made show case<br />

houses out of his Beacon Hill, Capri, Saxon<br />

and Gary theatres in Boston, takes over<br />

the biggest motion picture palace of them<br />

all, the Metropolitan, built in 1925, and a<br />

showplace, which he wall completely refurbish<br />

and restyle in a $500,000 operation.<br />

The MetropoUtan, which was recently<br />

sold by ABC -Paramount Corp. to the New<br />

England Hospital Center, is going to receive<br />

a complete overhaul from top to bottom,<br />

inside and outside. It wOl be named: "Boston's<br />

Music Hall."<br />

With all new seats, an 80-foot screen,<br />

interior and exterior work in keeping with<br />

the beauty and design of the marble building,<br />

all types of greenery will be installed<br />

and spouting fountains will be placed in<br />

the marble lobby. The Sack inspired<br />

"Music Hall" is set to open on Friday, July<br />

13. And the exhibitor said he picked the<br />

Friday, 13th date pui-posely, to indicate<br />

that "pictm-es are great any day in the<br />

week, no matter what!"<br />

The showman will also restyle and refurbish<br />

the Strand Theatre on Huntington<br />

Ave., which will be called the Capri, and<br />

which will open on June 28. This house will<br />

carry on for Sack's present Capri, which is<br />

in the path of a new toll road extension<br />

into downtown Boston and will be torn<br />

down.<br />

Sack, whose theatres here, the Beacon<br />

Hill, Gary, Saxon and Capri, have played<br />

seven Academy Awards in six years, leaves<br />

for the coast to screen new product for his<br />

theatres on April 26, and he will call a<br />

press conference on his return to detail<br />

plans for the new theatres, and to show<br />

blue prints and sketches to the press.<br />

SIX FOR SACK IN BOSTON<br />

With the completion of his projected $2,-<br />

000,000 plan, the showman will have six<br />

theatres in Boston, the Beacon Hill, Gary,<br />

Saxon, the new Capri, new "Boston's Music<br />

Hall," and new "Commonwealth."<br />

Sack only recently completed a $50,000<br />

refm-bishing job on the Beacon Hill Theatre<br />

making it a showcase house. He converted<br />

his other three theatres from former<br />

legit houses into No. 1 motion picture theatres,<br />

the Saxon, which was the former<br />

Majestic: then Gary, the former Plymouth:<br />

and the Capri, the former Copley. With<br />

the acquisition of the Metropolitan, he will<br />

be operating the biggest capacity film<br />

house in the city. The theatre is occupied<br />

by the Metropolitan Opera Co. for one<br />

week. Sack's staff moves into the Metropolitan<br />

on June 1, and present offices of<br />

New England Theatres there, will serve as<br />

Sack Theati-es general offices.<br />

18<br />

BOXOFnCE AprU 16, 1962


corrmiodity.<br />

Mervyn Le Roy to Promote<br />

'Gypsy' on U.S. Tour<br />

HOLLYWOOE)—The time has come for<br />

HollyAvood to show an interest in audiences<br />

so audiences will generate a new Interest<br />

in Holl.\n.vood. So believes Mervyn Le Roy,<br />

who consequently will embark on a fourweek<br />

national tour of key cities in the U. S.<br />

a month before the national release ol<br />

"Gypsy" which he is producing and directing<br />

at Warner Bros. Rosalind Russell,<br />

Natalie Wood and Karl Maiden are stan-ed.<br />

On his swing around the country, Le Roy<br />

will address college groups, clubs, business<br />

organizations, plus making TV appearances<br />

and huddling with motion picture<br />

editors of newspapers and magazines.<br />

Le Roy is scheduled to start production<br />

on "Mary, Mary," based on Jean Kerr's<br />

Broadway comedy hit. at Warners in early<br />

1963. He expects to complete "Gypsy" later<br />

this month, after which he will take a<br />

European vacation, returning to this country<br />

in the fall preparatory to starting his<br />

goodwill torn-.<br />

Denver-Based Producers<br />

To Make Feature Film<br />

DENVER — Production of a featurelength<br />

motion picture, "A Badge for<br />

Damiy," is scheduled to start here May 15<br />

as a fii-st theatrical ventui-e for Ken Kennedy<br />

Productions, headed by Ken Kennedy<br />

and John C. MulUns, local TV executives.<br />

Script for the picture was written by<br />

Kennedy's brother, Burt, in Hollywood. The<br />

story, set in Denver, Is that of a policeman's<br />

son.<br />

Mullins and Kemiedy said they are coproducing<br />

the film in the hope that it will<br />

be the first of many. Kemiedy is a director<br />

at KBTV, which is owned by Mullins.<br />

Negotiations are under way, Kennedy<br />

said, for Marjorie Reynolds and Ti-is Coffin<br />

to play leading roles in the film, and a<br />

search is being made for a 12 to 14-yearold<br />

boy to play the title role. The principal<br />

roles are expected to be cast out of Hollywood,<br />

however some 18 speaking roles will<br />

be cast locally.<br />

Distribution ai-rangements will be negotiated<br />

after the film's completion.<br />

48 Bowery Boy Features<br />

Available for TV Use<br />

HOLLYWOOD—At the opening of the<br />

first general sales meeting of Allied Artists<br />

Television Coi-p., it was i-evealed that 48<br />

Bowery Boys feature comedies, originally<br />

released by AA. have been made available<br />

to television as of April 16.<br />

The four-day session held at the studio<br />

was addressed by Steve Broidy, president<br />

of the parent company. Executives who<br />

arrived here for the meeting with sales<br />

vice-president Robert B. Morin are Pete<br />

Jaeger, eastern sales manager: Fred Frank,<br />

southern sales manager: Jim Stem, midwest<br />

sales manager: Barney BroUes, southwest<br />

sales manager, and Maurice Gresham,<br />

western sales manager. Allied's TV subsidiary<br />

is headed by Edward Morey as<br />

president.<br />

To Portray Lieut. Kennedy<br />

HOLLYWOOD — Cliff Robertson has<br />

snagged the plum role of Lieut. John F.<br />

Kennedy in "PT 109." The Warner Bros.<br />

film is based on the wai'time experiences<br />

of the President.<br />

Youngstein Reviews Company's Progress<br />

Sees Big Gain for Cinerama Income;<br />

Hails New 360-Degree Still Camera<br />

Max E. Toungst«in<br />

NEW YORK—Cinerama's new still camra<br />

and the comijany's potential earnings<br />

were stressed by Max<br />

F. Youngstein, execuii\i'<br />

vice-president, at<br />

a meeting of the New<br />

York Society of Security<br />

Analysts<br />

Wednesday (4).<br />

Youngstein reviewed<br />

the progress<br />

of Cinerama, details<br />

of which were well<br />

known to the trade<br />

but, apparently, new<br />

to the financial people,<br />

and pointed out<br />

that the profit potentials of the two upcoming<br />

Cinerama productions were $5,000<br />

per week in each of the 120 Cineramaequipped<br />

theatres throughout the world,<br />

making a total of $600,000. The two films<br />

are "How the West Was Won" and "The<br />

Wonderful World of the Brothers Grimm."<br />

The new still camera, Youngstein said,<br />

can do for still photography what the<br />

Cinerama cameras can do for motion pictures—and<br />

more. The camera can shoot<br />

a pictui-e at a 360-degree angle; in other<br />

words, it can shoot all sides of a single<br />

room, or any portion thereof. Youngstein<br />

said. It has an electric eye and fixed focus<br />

and is interchangeable with color and<br />

black-and-white.<br />

Youngstein said he had used the camera<br />

and that it measured up to all that was<br />

claimed for it. He said specifications now<br />

were being sent to various factories for<br />

estimates on turning the cameras out on<br />

a large scale. He said it would be a "low<br />

priced " The mechanism is<br />

based on patents of the late Fred Waller<br />

who developed Cinerama.<br />

"How the West Was Won" will be completed<br />

in mid-May and will be released<br />

"<br />

late in the year. "Brothers Grimm may be<br />

released in the late summer. The former<br />

cost approximately $12,000,000 to produce<br />

and the latter about $6,000,000. Both will<br />

be distributed by Motro-Goldwyn-Mayer.<br />

Youngstein predicted that the two pictures<br />

would be among the highest gross films of<br />

all time.<br />

Youngstein gave credit to Nicholas Reisini.<br />

president and chairman of the board<br />

of Cinerama, for the progress made by the<br />

company. He said Reisini had pulled Cinerama<br />

out of a losing proposition into a<br />

profit company in three years and had arranged<br />

for a $6,000,000 credit with Prudential<br />

Insurance Co. as part of a financial reorganization<br />

plan.<br />

Youngstein said Cinerama would make<br />

pictures with "timeless" themes so that<br />

there always would be residuals of quality<br />

product in the inventory.<br />

Analyst Cites 2 "Problem'<br />

C.O.A., INC., S4 DAUPHIN ST., MOBILE, ALABAMA<br />

Production Companies<br />

NEW YORK — Metro-Gold\vyn-Mayer<br />

and 20th Century-Fox were described as<br />

"problem" companies by David Bell, an<br />

analyst for Gruss & Co., investment house,<br />

at a meeting of the New York Society of<br />

Secm-ity Analysts Wednesday. The basis<br />

for the problems, he said, was two expensive<br />

pictures, "Mutiny on the Bounty" iMGM*<br />

and "Cleopatra" f20th-Fox).<br />

Bell pointed out that MGM had a disappointing<br />

second quarter but that prospects<br />

were good for a profitable last half<br />

of the fiscal year. He also congratulated<br />

the MGM management for restoring the<br />

company to a sound basis after a period<br />

of stockholder and inner strife.<br />

Companies doing well, Bell said, were<br />

United Artists. Buena Vista, Paramount.<br />

Universal and Decca.<br />

BOXOFFICE April 16. 1962 19


MGM AND JOSEPH E.LEVINE present<br />

JilMES TONY<br />

;<br />

NOVAKGARNER RANDia<br />

IN<br />

A MARTIN RANSOHOFF<br />

RODUCTION . .<br />

TTfTh<br />

0-CJ%i{7^<br />

If you believe<br />

in sex and<br />

all<br />

means<br />

joints!<br />

'Si*<br />

4


B shooting is over. . .the shouting begins!<br />

fORLD PREMIERE JUNE 20th<br />

RIENTAL THEATRE, CHICAGO<br />

><br />

STARRING<br />

^NET BLAIR<br />

PATTI PAGE<br />

SSIEROYCELANDIS OSCAR HOMOLKA<br />

/ARD MORRIS ANNE JEFFREYS<br />

OWARD DUFF<br />

EENPLAY BY IRA WALLACH ADAPTATION BY MARION HARGROVE<br />

ED ON A STORY BY ARNE SULTAN AND MARVIN WORTH DIRECTED BY M ICHAE L GORDON<br />

CIMCO-FILMWAYS PICTURE<br />

Vl G M''''''''<br />

CINEMASCOPE & METROCOLOR<br />

. ZSA ZSA GABOR WILLIAM BENDIX FRED CLARK<br />

lUEbT STARb:<br />

jii^ BACKUS RUTH McDEVITT LARRY KEATING<br />

OOK IT NOW THROUGH MGM


. . . James<br />

. . Three<br />

. . Kathy<br />

. . Shirley<br />

'VoUcfcwMd ^cftont<br />

Allied Artists to Distribute<br />

Travels of Marco Polo'<br />

Christian-Jaque will direct sequences to<br />

be filmed in Italy, France, Yugoslavia.<br />

Spain, Nepal and other Asiatic countries.<br />

Levy, who is principally noted for producing<br />

Brlgitte Bai'dot's successful "And<br />

God Created Woman" and "La Verite," is<br />

producing "Travels of Marco Polo" in association<br />

with Seven Arts Productions. AA<br />

will distribute within the Western Hemisphere.<br />

A release for next Christmas season<br />

is planned.<br />

Ellis Kadison to Produce,<br />

Direct 'Comedy' for Fox<br />

Ellis Kadison has been assiged by 20th-<br />

Fox to be producer-writer of a featui-e<br />

film based on an original story of his titled<br />

"Comedy." The film will mark Kadison's<br />

debut as a motion picture pix)ducer, having<br />

previously helmed 20th's TV series, "Follow<br />

the Sun '<br />

Garner has been<br />

signed to star opposite Doris Day in U-I's<br />

"The Thrill of It All," slated to roll in September<br />

Vincente Minnelli will direct<br />

. . . MGM's "The Courtship of Eddie's Father."<br />

By WILLIAM HEBERT<br />

starring Glenn Ford . . . Two-time Oscar<br />

winner Sammy Fain has been signed by<br />

producer Ed Gollin to write the title song<br />

for his current production, "Ten Girls<br />

Steve Broidy, president of Allied Artists,<br />

reports conclusion of distribution arrangements<br />

Ago," which costars Bert Lahr, Dion, Busductions<br />

with Raoul Levy and his Han Proter<br />

Keaton and Eddie Foy . West,<br />

of "Travels of Marco Polo," granddaughter of veteran silent actor Billy<br />

Anthony Quinn to be starred. Qulnn will West and daughter of James West, superintendent<br />

of Allied Artists studio, makes<br />

play Kublai Khan. Alain Delon will costar<br />

as Mai-co Polo. Fi-ance Nuyen and Dorothy her screen debut as a teenaged bathing<br />

Dandridge have costai'ring roles in the film<br />

which is stated to have a multi-million dollar<br />

budget, one of the first so highly budgeted<br />

beauty<br />

cise."<br />

in Columbia's "Five Finger Exer-<br />

by AA. Filmization is planned in<br />

both widescreen and Eastman Color.<br />

Paula Prentiss to Head Cast<br />

Of ToUo'w the Boys'<br />

Paula Prentiss, who has become one of<br />

filmland's brightest young stars since making<br />

her debut less than two years ago in<br />

"Where the Boys Are," will head an allstar<br />

cast of MGM's young talents in "Follow<br />

the Boys." Also named to direct the<br />

romantic comedy was Richard Thorpe, who<br />

leaves May 12 for the French Riviera where<br />

lensing is slated to start July 7. Connie<br />

Francis already has been set for another<br />

top starring role in the film to be produced<br />

by Lawi'ence P. Bachmarm. Miss Prentiss<br />

will appear as one of a group of sweethearts<br />

and wives who follow the U. S. fleet<br />

in the Mediterranean, with hilarious results<br />

. other MGM castings of note<br />

were Nick Adams, star of TV's "The Rebel"<br />

series, for the role of GI Hackett in the<br />

Perlberg-Seaton production "The Hook,"<br />

starring Kirk Douglas, and Stuart Whitman<br />

to star opposite Simone Signoret in<br />

the drama, "Tomorrow Is Another Day."<br />

The latter will be produced by Jacques Bar<br />

as a Cipra F>roduction and will be directed<br />

by Rene Clement. Bar's recently completed<br />

"A Very Private Affair," starring Brigitte<br />

Bardot, will be released by MGM this<br />

spring . Jones will costar with<br />

Glenn Ford in MGM's "The Comtship of<br />

Eddie's Father." Joe Pasternak production<br />

which Vincente Minnelli will direct. Miss<br />

Jones, an Oscar winner for her performance<br />

in "Elmer Gantry," recently completed a<br />

starring role in Warner Bros.' "Music Man."<br />

Lee Mar'vin Signed to<br />

Costar<br />

Again With John Wayne<br />

John Ford, to produce and direct a so-far<br />

untitled feature by South Seas sF>ecialist<br />

James Michener for Paramount release,<br />

again has signed Lee Marvin for a costarring<br />

role with John WajTie. Instead of<br />

being Wayne's worst enemy, as in the recent<br />

Ford-Wayne-James Stewart parlay,<br />

"The Man Who Shot Liberty Valance,"<br />

Marvin will play Wayne's rough-andtumble<br />

pal.<br />

Production of the untitled film is scheduled<br />

for early July. Marvin, well-recognized<br />

for his appearances on TV, will meanwhile<br />

make personal appearances on behalf of<br />

"The Man Who Shot Liberty Valance" in<br />

13 key cities.<br />

William Castle to Direct<br />

"The Old Dark House'<br />

William Castle will direct "The Old<br />

Dark House." based on J. B. Priestley's<br />

novel, to be filmed In England and in color<br />

for Columbia release. The start is scheduled<br />

for May 14. Tom Poston will be<br />

starred.<br />

The film marks a reunion for Poston<br />

and Castle, who starred the actor m<br />

"Zotz!" The latter is a Columbia release<br />

for summer 1962, with Julia Meade, Jim<br />

Backus and Fred Clark also topllned.<br />

Castle, who also will serve as executive<br />

producer on "The Old Dark House," has<br />

arranged screenings of "Zotz!" on the<br />

world's newest passenger liner, S. S.<br />

France.<br />

HELL WEEK<br />

ON THE CAMPUS<br />

ITS IN<br />

THE NEWS<br />

NOW ITS ON FILMI<br />

REFER TO REVIEW<br />

IN BOXOFFICE MAGAZINE<br />

MARCH 12, 1962<br />

Distributed By<br />

Playstar Productions, Inc.<br />

6000 Sunset Blvd.. Hollywood. Calif.<br />

Advertising Accessories Through<br />

NATIONAL SCREEN SERVICE<br />

Robert Lewis, Harry Horner<br />

Form Independent Unit<br />

Robert Lewis and Harry Horner have<br />

formed Lewis-Horner Pioductions to make<br />

three independent features, with Gene<br />

Shuftan as cameraman on the trio.<br />

Initial film on the slate is "A Gentle<br />

Murderer," slated to roll in New York in<br />

October from a script by Leonard Kantor<br />

based on Dorothy Salisbury's novel. Following<br />

ai-e "The Fancy Dancer," which 'vill<br />

be shot here from a novel by David Lord,<br />

and "Barometer Rising." based on Hugh<br />

McLenan's tome. Lewis will produce the<br />

films and Horner will direct.<br />

Ginger Rogers Set to Star<br />

In 'Husband and Wife'<br />

Ginger Rogers has been signed by<br />

Charles Wick to star in "Husband and<br />

Wife." with a screenplay by Ruth Flippen.<br />

The film will be produced independently by<br />

Chanford Productions, partnered by Wick,<br />

Frances Langford and Ralph Evinrude.<br />

The story treats with a married couple<br />

whose marriage is on the rocks until their<br />

teenage daughter teaches Mom there's<br />

more to life than being a housewife.<br />

22 BOXOFHCE AprU 16, 1962


iJitanuL<br />

SINCE 1905 A TRADITION IN MOTION PICTURES<br />

cUt^<br />

a naked mirror of<br />

Directed<br />

by<br />

FRANCO BRUSATI<br />

Starn'not,<br />

(Alphabetically')<br />

in sexj'n life, in sentiment<br />

SAMY FREY-LOUIS JOURDAN-CURD JUR6ENS-ANT0NELIA LUALDI-TOMAS MILIAN<br />

RENAT0SALVATORI-JEANS0REL-SUSANSTRASBER6'ALIDAVALLI-GEOR6E WILSON<br />

TITANUS.via Sommacampsgna 28. Bome. Italy


Timmy<br />

FEATURE REVIEW<br />

'The Music Man'<br />

Warner<br />

Bros.<br />

By FRANK LEYENDECKER<br />

QN A PAR with "Oklahoma!" which was<br />

a real slice of Americana embellished<br />

with rousing songs and vibrant dances, tliis<br />

joyous picturization of Meredith Willson's<br />

recent stage success, which played on<br />

Broadway for three seasons and toured the<br />

length and breadth of the U.S.. is unquestionably<br />

one of the best film musicals<br />

of the past decade. It should dehght audiences<br />

and exhibition alike—with patrons<br />

singing and cash coming in at the boxoffice.<br />

For Meredith Willson was writing nostalgically<br />

of his home town of Mason City.<br />

Iowa, of 50 years ago and the River City of<br />

the picture is remarkably reproduced on<br />

the Warner lot. The horse-and-buggy era,<br />

with a few old-type autos, the big open<br />

square, the fireworks in the park and the<br />

high-button shoes and extravagant, beplumed<br />

attire of the ladies, all splendidly<br />

photographed in Technirama and Technicolor,<br />

will bring wistful sighs from the<br />

older patrons and get chuckles from the<br />

younger fans—all of them entering into<br />

the spirit of the small town 1912 period.<br />

Producer-director Morton DaCosta has<br />

endowed the entire film with a consistently<br />

happy quality which might even inspire<br />

applause at the outstanding song and<br />

i<br />

dance numbers as it did several times during<br />

the New York theatre screening and<br />

i<br />

send audiences out with a smile while humming<br />

the lilting tunes. It's the kind of picture<br />

which moviegoei-s will recommend to<br />

their friends and. because of its wholesome<br />

quality, is ideal family fare with a<br />

special appeal to the ladies and the<br />

youngsters.<br />

No less than 17 musical sequences have<br />

been integrated into Marion Hargrove's<br />

screenplay and most of them stem from<br />

"THE MUSIC MAN"<br />

Worner Bros.<br />

In Techniroma and Technicolor<br />

Rofio: 2.55-1<br />

Running time: 151 Minutes<br />

CREDITS<br />

Produced ond directed by Morton DoCosta<br />

Screenploy by Morion Horgrovc, Based on Meredith<br />

Willson's "The Music Mon," with his music<br />

and lyrics: book written in collaborotion with<br />

Fronklin Locey, as produced on Broodwoy by<br />

Kermit Bloomgarten with Herman Greene in ossociotion<br />

with Fronk Productions, Inc. Director<br />

of photogrophy, Robert Burks, A.S.C. Art director,<br />

Paul Grocsse. Film editor, Williom Ziegler.<br />

Sound, M, A, Merrick Music supervised ond<br />

conducted by Roy Hcindort. Vocal orrangements,<br />

Chorles Henderson. Orchestrotions, Roy Hcmdorf,<br />

Comstock ond Gus Fronk Levene. Choreogroiphy,<br />

Onno White, ossistcd by Tom Ponko<br />

Assistant director, Russell Llewellyn.<br />

THE CAST<br />

Horold Hill Robert Preston<br />

Morion Poroo Shirley Jones<br />

Morcellus Woshbum Buddy Hockett<br />

Eulolie Shinn Hermione Gingold<br />

Moyor Shinn Paul Ford<br />

Mrs. Poroo Pert Kelton<br />

Tommy Djilas Timmy Everett<br />

jQcey Squires, Olin Britt, Ewort Dunlop and<br />

Oliver Nik os The Buffob Bills<br />

Zonecta Shinn Susan Luckcy<br />

Wmthrop Poroo Ronny Howord<br />

Chorles Cowell Horry Hickox<br />

Mrs- Squires<br />

Mary Wickcs<br />

and Peggy Morvlo, Adnio Rice, Jessalyn Fox,<br />

24<br />

Cosey Adoo^s, Chorles Lone, Borboro Pespcr,<br />

Moniquc Vermont<br />

Shirley Jones and Robert Preston in<br />

"<br />

"The Music Man, Everett is<br />

back of Preston.<br />

plot situations so that they never seem to<br />

intiTJde on the action. Of course, the<br />

•stirring marching number. "76 Trombones."<br />

is the standout, especially in the climactic<br />

reprise down the streets of the Iowa town<br />

when all of the leading characters are<br />

identified on the screen and win an audience<br />

hand just as if they were taking final<br />

bows from a stage—an effect that should<br />

be used more often when several screen<br />

newcomers are being introduced. The opening<br />

train number, "Whadayatalk." with its<br />

clever stammering rhythm, the prancing<br />

"Shipoopi " routine in the park, the songand-dance<br />

to "Madame Librarian" and the<br />

wonderful "Gary. Indiana." sung both by<br />

Robert Preston and by the adorable tyke.<br />

Ronny Howard, are sure-fire audience<br />

pleasers. "Goodnight, My Someone" and<br />

"Till There Was You" are tender romantic<br />

ballads for Preston and Shirley Jones, while<br />

the barbershop quartet humming "Lida<br />

Rose" and several other tunes by the Buffalo<br />

Bills of the original Broadway show is<br />

the type of expert harmonizing seldom<br />

heard in these times.<br />

Onna White's spirited and splashy dance<br />

routines arc tremendously inventive and<br />

DaCosta has employed "iris shots" to cloak<br />

the outer screen when a few intimate fadeouts<br />

are needed.<br />

As important to a musical as its songs<br />

and dances are the talented performers and<br />

Warner Bros, wisely chose Robert Preston,<br />

who scored on Broadway, to recreate his<br />

vibrant portrayal of Harold Hill, the music<br />

man. Preston, a screen leaduig man of the<br />

1940s, amazed Broadway audiences with his<br />

grace, clever footwork and fine singing<br />

voice, as well as his mature charm, and his<br />

screen performance is sure to be judged one<br />

of 1962s finest. Shirley Jones, of the wistful<br />

loveliness and bell-like singing voice, is<br />

ideally cast as the mousey librarian-heroine<br />

and Hermione Gingold is elaborately and<br />

raucously comic as the mayor's overdressed<br />

wife.<br />

Also from the stage show are Paul Ford,<br />

as the pompous mayor, and Pert Kelton<br />

as the heroine's lovable riish mother, as<br />

well as the fat Peggy Mondo and the skinny<br />

Adnia Rice, who garner many laughs.<br />

Buddy Hackett is almost lost in the shuffle<br />

until he leads the "Shipoopi" number while<br />

Timmy Everett and pert Susan Luckey<br />

make an engaging pair of teenage lovers.<br />

And little, red-haired, freckle-faced Ronny<br />

Howard, who lisps adorably, will win "ohs"<br />

and "ahs" from many feminine patrons.<br />

'Taste of Honey' Winner<br />

Of 4 British Awards<br />

LONDON—"A Taste of Honey." British<br />

picture produced by Michael Balcon and<br />

distributed in the U. S. by Continental<br />

Distributing, won four British Academy<br />

Awards April 5. Robert Rossen's "The Hustler,"<br />

distributed by 20th Century-Fox, and<br />

"Ballad of a Soldier," Russian picture distributed<br />

in the U. S. by Kingsley International,<br />

tied for the British Academy Award<br />

as "best foreign-made picture."<br />

"A Taste of Honey" was named "best<br />

British film," Dora Bryan was named "best<br />

"<br />

actress for her starring role: Shelagh Delaney<br />

and Tony Richardson won the award<br />

for "best screenplay" and Rita Tushingham<br />

was named "best newcomer" for her<br />

featured role in the picture.<br />

Peter Finch was named "best actor" of<br />

1961 for his role in "No Love for Johnnie,"<br />

distributed in the U. S. by Embassy Pictures:<br />

Paul Newman was named "best foreign<br />

actor" for his starring role in "The<br />

Hustler" and Sophia Loren was named<br />

"best foreign actress" for her starring role<br />

in "Two Women." distributed in the U. S.<br />

by Embassy Pictures. Walt Disney's "101<br />

Dalmatians" won the award in the animated<br />

film field.<br />

Meredith Willson Gets<br />

Big Brother Award<br />

WASHINGTON — Meredith<br />

Willson.<br />

author-composer of the forthcoming Warner<br />

Bros, musical. "The Music Man." was<br />

presented with the 1961 Big Brother of the<br />

Year award by President John F. Kennedy<br />

at ceremonies at the White House Tuesday<br />

• 10 1. Willson was selected for the award<br />

by Big Brother leaders in the U. S. and<br />

Canada in recognition of "his deep and<br />

abiding interest in the welfare of youth."<br />

Kirk Douglas has accepted the invitation<br />

of Secretary of the Treasury Dillon to represent<br />

the motion picture industry at the<br />

kickoff of the new^ U. S. Savings Bonds<br />

American International<br />

Adds to April Releases<br />

"Freedom Bond Drive." which takes place<br />

in Washington April 16. Douglas was<br />

chosen by Secretary Dillon to represent<br />

the film industry because two of his screen<br />

roles. "Spartacus" and "Lonely Are the<br />

Brave," have depicted man's fight for freedom.<br />

NEW YORK—American International<br />

has added another combination bill, composed<br />

of "Assignment Outer Space and<br />

"<br />

"Phantom Planet." to its list of April releases.<br />

Another combination bill. "The<br />

Brain That Wouldn't Die" and "Invasion<br />

of the Star Creatures," is also on the<br />

April list.<br />

"Assignment Outer Space," Ls a sciencefiction<br />

picture in color, with Archie Savage<br />

and Gaby Farinson. "Phantom Planet."<br />

also a science-fiction picture, stars Dean<br />

Fredericks, Coleen Gray and Tony Dexter.<br />

Lloyd Nolan to Star in Navy Film<br />

HOLLYWOOD — Lloyd Nolan has been<br />

signed to star with Kenneth More in the<br />

comedy, "We Joined the Navy." to be produced<br />

overseas by Danny Angel. Wendy<br />

Toy will dii-ect the film, a spoof on the<br />

American aiid British navies, and has<br />

slated shooting in London on May 28.<br />

BOXOFFICE April 16, 1962


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WILL ROGERS HOSPITAL AND<br />

O'DONNELL MEMORIAL RESEARCH LABORATORIES<br />

BROADWAY, NEW YORK 36. NEW YORK


BOXOFFICE BAROMETER<br />

450<br />

^^1'<br />

This chart records the performance of current attractions in the opening week of their first runs in<br />

the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs<br />

are reported, ratings are added ond averages revised. Computation is in terms of percentage in<br />

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"<br />

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)


according<br />

Dore Schary Honored<br />

At Cinema Lodge<br />

NEW YORK — Doic Schaiy. Broadway<br />

producer-director and former Hollywood<br />

studio head, was the principal speaker at<br />

the installation of officers luncheon of New<br />

York's Cinema Lodge of B'nai B'rith at<br />

the Hotel Astor Tuesday iIOi. Howai'd<br />

Minsky. cochairman of the luncheon with<br />

Robert K. Shapiro, presented Schary with<br />

the Cinema Lodge "Honor Scroll" for his<br />

contributions to the living arts and his<br />

continuing efforts on behalf of American<br />

Jewry.<br />

Special candlelight ceremonies were conducted<br />

by past president Jack H. Levin to<br />

install 37 new members of Cinema Lodge.<br />

Cinema Lodge officers installed by S.<br />

Arthur Glixon, first vice-president of<br />

Grand Lodge No. 1, included Abe Dickstein<br />

of 20th Century-Pox as president for<br />

an unprecedented third consecutive term;<br />

Alex Arnswalder. Jack Hoffberg. Leonard<br />

Kaufman. Milton Livingston, Joseph R.<br />

Margulies. David Picker, Sol Rlssner, Cy<br />

Seymour, Howard Shulman, Rabbi Ralph<br />

Silverstein, Jack Weissman and Minsky as<br />

vice-presidents. Louis Wolff was installed<br />

as treasurer and Leonard Rubin as secretary.<br />

Trustees included Max Blackman,<br />

Julius Collins. Leo Jaffe. Marvin Kirsch,<br />

Joseph Maharam, Samuel Rosen, Herman<br />

Schleier, Hon. Arthur H. Schwartz and<br />

Karl Tausig.<br />

Special B'nai B'rith and Cinema Lodge<br />

awards went to Dickstein, who received<br />

the president's award: Rissner, who received<br />

the membership award: Arnswalder<br />

the membership retention award; Joseph<br />

B. Rosen and Rubin, who received awards<br />

for their chairmanship of Cinema's fundraising<br />

drive of the past year; Joseph<br />

Ingber. Jaffe, Joseph M. Sugar and Max<br />

E. Youngstein. who received awards for<br />

their fund-raising efforts during the past<br />

year, and Rissner, who received a special<br />

Veterans Administration award for his<br />

work with disabled veterans.<br />

Tri-State Drive-In Ass'n<br />

Lists Officers, Director<br />

PITTSBURGH—In addition to George<br />

Tice. owner of the Woodland Drive-In, who<br />

was announced as newly elected president<br />

of the Tri-State Drive-In Ass'n last week,<br />

other officers are George Basle of the Basle<br />

Theatres. Washington, Pa., secretary, and<br />

Ernest Stern of Associated Theatres, treasurer.<br />

The board of directors includes Harry<br />

Hendel, head of the Wexford and Starlite<br />

Drive-Ins; Ernie Warren, head of Warren<br />

Enterprises: Gabe Rubin, head of the Silver<br />

Lake Drive-In and Robert Thompson,<br />

president of the Brookside Drive-In.<br />

Sewickley.<br />

Virginia MPTA Meeting<br />

April 25 in Richmond<br />

RICHMOND. VA.—The next regular<br />

quarterly meeting of the Virginia Motion<br />

Pictm'e Theatre Ass'n will be held at the<br />

Holiday Inn Wednesday '25i at 11:30 a.m.<br />

The annual convention of the Virginia<br />

Motion Picture Theatre Ass'n has been<br />

scheduled at the Chamberlin. Old Point<br />

Comfort, July 16-18.<br />

20th-Fox Holds Two-Day<br />

Product Meeting in N.Y.<br />

NEW YORK—Production, distribution<br />

and promotion plans for forthcoming 20th<br />

Century-Pox productions were discu.ssed at<br />

a two-day meeting in the home office<br />

Wednesday and Thur.sday 1 11-12). Glenn<br />

Norris, general sales manager, conducted<br />

the sessions. The first day was devoted to<br />

discussion of product to be released during<br />

the second and third quarters.<br />

On the second day. Peter Lavathes, vicepresident<br />

in charge of production, discussed<br />

production plans. Charles Einfold, vicepresident,<br />

outlined advertising and publicity<br />

campaigns.<br />

Among those attending were members<br />

of the sales cabinet; namely, Martin Moskowitz.<br />

Clarence A. Hill, Larry Ayres. Robert<br />

Conn, Thomas McCleaster, Peter Meyers,<br />

Abe Dickstein and Clayton Pantages.<br />

Branch managers on hand were Bill Williams,<br />

Dallas: Morris Sudmin, Los Angeles;<br />

Daniel Coursey, Memphis; Al Levy, Boston;<br />

Henry Harrell, Chicago: Robert C. Mc-<br />

Nabb, Detroit; Jack H. Lorentz, Milwaukee:<br />

William Briant. New Orleans: Alex Arnswalder.<br />

New York; Sam Diamond, Philadelphia;<br />

Kenneth Lloyd, Salt Lake City,<br />

and Victor Beattie, Canada.<br />

Robert Marhenke Appeals<br />

Baltimore 'Teas' Ruling<br />

BALTIMORE—A recent ruling in city<br />

court upholding the Maryland State Board<br />

of Motion Pictm-e Censors' ban of the film,<br />

"The Immoral Mr-. Teas," will be taken to<br />

the state court of appeals, according to<br />

Robert Marhenke, local exhibitor. It was<br />

Marhenke who filed the original case<br />

against the censor board.<br />

In upholding that body's ruling. Judge<br />

Dulany Poster said, "The film has no plot<br />

or story, is not documentary and has no<br />

special virtues such as fine acting, good<br />

music, unusual settings or special costuming."<br />

He agreed with Robei-t Sweeney, assistant<br />

attorney-general, who argued that<br />

the pictui'e was designed "to appeal to the<br />

baser instincts for profit."<br />

Marhenke contends the banning is based<br />

on nudity in the film and that those opposing<br />

him have failed to "prove nudity is<br />

obscenity" as set forth in the censorship<br />

laws.<br />

William Wyler Pictures<br />

At Modern Art Museum<br />

NEW YORK—Nine of William Wyler's<br />

pictures, released from 1937 to 1958. will be<br />

shown at the Museum of Modern Art during<br />

April and May. according to Arthm- B.<br />

Krim. president of United Artists, which<br />

distributed some of the films, and Richard<br />

Griffith, cui-ator of the museum's Pilm<br />

Library. Wyler's most recent film, "The<br />

Children's Hour," is current at the Astor<br />

and Trans-Lux 52nd Street theatres.<br />

The series began Sunday i8i with "Dead<br />

End" 119371 and "Memphis Belle." produced<br />

by the War Department, to be followed<br />

by "Jezebel" il938) April 15. Others<br />

w^ill be "Wuthering Heights" il939>, "The<br />

Westerner' il940i. "Best Years of Our<br />

Lives," 11946), "Roman Holiday" il953i.<br />

"Priendly Persuasion" il956i and "The Big<br />

Country" il958i. May 27-30.<br />

Cherry Hill Cinema<br />

Opened by General<br />

CHERRY HILL,<br />

Hill Cinema w-as to have its<br />

1<br />

Wednesday<br />

The new 1.425-seat theatre is<br />

1 1 1<br />

.<br />

N.J .—The new Cherry<br />

grand opening<br />

located in<br />

the Cherry Hill Mall Shopping Center, on<br />

Route 38 at Haddonfield road.<br />

Managing the new theatre is Max<br />

Bernstein. General Drive-In Corp., operated<br />

by Richard A. Smith, president, is the<br />

owner. This marked the opening of the<br />

20th suburban theatre for the company,<br />

which also operates 26 drive-ins and 12<br />

bowling centers.<br />

The opening picture at the new Cinema<br />

was "The Children's Hour. "<br />

Works of local artists will be on display<br />

in the lobby and featured in the new theatre<br />

is a smoking section which has a<br />

customized ventilating system.<br />

B.S. Moss Reconstructing<br />

Central in Cedarhurst<br />

NEW YORK— B. S. Mo.ss Enterprises,<br />

owners and operators of the Central Theatre,<br />

Cedarhurst. L.I., has announced plans<br />

for the reconstruction of the theatre under<br />

the direction of Mam-ice Sornik, architect,<br />

according to Larry Morris, vice-president.<br />

The New Central will be completed late<br />

this summer, he said.<br />

The entire interior of the building, which<br />

was damaged by a recent fire, is being demolished<br />

to make way for a new 1.500-seat<br />

auditorium. The present balcony will be<br />

replaced by a novel flat loge with widely<br />

spaced rocking-chair seats, wider than<br />

average. Picture projection will be on a<br />

level with the new "wall-to-wall" screen.<br />

On the main floor, new foam rubber pushback<br />

seats wull be installed with more than<br />

three feet between rows. No chair will be<br />

directly behind another, allowing for an<br />

unobliterated view of the screen.<br />

New lobbies, lounges and rest rooms will<br />

bring the cost of the project to the $500,000<br />

mark, Morris said.<br />

Milton Rackmil Honored<br />

At UJA Industry Drive<br />

NEW YORK—Milton R. Rackmil, president<br />

of Universal Pictures and Decca Records,<br />

will receive the tribute of motion picture<br />

and amusement notables at a luncheon<br />

to launch the industiT drive in support of<br />

the United Jewish Appeal of Greater New<br />

York at the Essex House May 24.<br />

Rackmil has been chosen guest of honor<br />

"unanimously and enthusiastically in recognition<br />

of the significant impact he has<br />

made on the entire industry through his<br />

forcefulness and dynamism. " to<br />

Lam-ence A. Tisch. chairman of the board<br />

of Loew's Theatres and chairman of the<br />

UJA motion picture and amusement division.<br />

The UJA of Greater New York is the<br />

sole fund-raising agency in the metropolitan<br />

area for the United Israel Appeal, the<br />

Joint Distribution Committee, the New<br />

York Ass'n for New Americans, the American<br />

Jewish Welfare Board and the United<br />

Hias Service.<br />

Next on Norman Mauer's slate is "The<br />

Three Stooges Meet the Martians." Columbia<br />

release.<br />

BOXOFFICE April 16. 1962 E-1


1 Hh<br />

—<br />

—<br />

—<br />

—<br />

—<br />

—<br />

Music Hall's Easter Stage - Screen<br />

Show, Art House Films, Big in N.Y.<br />

NEW YORK— Despite rainy weather for<br />

the weekend and Monday i9i, plus the<br />

Lenten period which always affects moviegoing<br />

to an extent, the Radio City Music<br />

Hall's annual Easter stage-screen show,<br />

headed by Disney's "Moon Pilot." opened<br />

to strong business, which will increase, of<br />

course, as the holidays approach. Tlie only<br />

other new film was "Bell' Antonio," which<br />

was good at the tiny Guild Theatre.<br />

Best among the holdover.s was "Sweet<br />

Bird of 'V^outh," which was strong in its<br />

second week at the Capitol and tremendous<br />

at the east side Sutton Theatre, which had<br />

block-long waiting lines during the rainy<br />

weekend. Long lines also were in evidence<br />

at most of the small art houses, particularly<br />

"Only Two Can Play, " in its third big week<br />

at the Forum: "Forever My Love," in its<br />

second near-record week at the 72nd Street<br />

Playhouse, and "Last Year at Marienbad,"<br />

in its fifth smash week at the Carnegie<br />

Hall Cinema.<br />

Most of the other Broadway houses were<br />

nearing the end of long rmis. Three hohday<br />

pictures which opened dui-ing the second<br />

week in April were "State Fair," which<br />

opened at the Paramount Wednesday Uli<br />

following a very mild two-w-eek fill-in,<br />

"Madison Avenue"; "All Fall Down," which<br />

Lee ARTOE SAYS> THINK BIG<br />

BIG<br />

CARBONS<br />

SAVINGS<br />

PROFITS<br />

good enough in its 17th week of two-a-day<br />

at the Warner but will pick up during the<br />

holiday period.<br />

lAvoroge Is 100)<br />

Astor—The Children's Hour (UA), 4th wk<br />

Beekmon—Through o Gloss Dorkly (Joous),<br />

135<br />

4th wk 150<br />

Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160<br />

Cornegic Hall Cinema Lost Yeor ot Morienbod<br />

Aston, 5;h wk 175<br />

Criterion Wolk on the Wild Side (Col), 7th wk. 120<br />

DeMille A View From the Bridge (Cont'l),<br />

wk 125<br />

Embassy Lo Dolce Vito (Astor), movoover,<br />

16th wk 125<br />

.<br />

5th Avenue Victim (Pottw-Americo), moveover,<br />

9fh wk 110<br />

opened the same day at Loews State, following<br />

a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr,<br />

9th w,<<br />

Horsemen," and "Experiment<br />

Arts Only Two Con Ploy (Kingsley),<br />

"The Four Fine<br />

no<br />

in Terror," which opened Friday il3i at 3rd wk 190<br />

Forum Soton in High Heels (Cosmic), 3rd wk. 140<br />

the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150<br />

run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140<br />

Loews Stote The Four Horsemen of the<br />

Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110<br />

its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col),<br />

7th wk 125<br />

side Trans-Lux 52nd Street, will be replaced<br />

at both houses by "Jessica" before moveover, 16th wk 145<br />

Normondie Les Lioisons Dangereuses (Astor),<br />

Palace Judgment at Nuremberg (UA), I6tti<br />

Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200<br />

which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105<br />

Pons Viridiono (Kingsley), 3rd wk 150<br />

Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130<br />

Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV),<br />

plus Eostcr stage show 165<br />

by "Cape Pear" April 18.<br />

West Side Story (UA), 25th wk. of<br />

Rivoli<br />

"West Side Story." which won 11 Academy<br />

Awards, was again a sellout in its moveover, I 4th wk I 40<br />

two-o-dcy 200<br />

68th Street Murder She Said (MGM),<br />

25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175<br />

Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185<br />

lines of ticket-buyers are now buying advance<br />

dates, while "Judgment at Nurem-<br />

4th wk 130<br />

Trans-Lux 52nd St —The Children's Hour (UA),<br />

Trans-Lux 85th St The Day the Earth Cought<br />

berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130<br />

two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire<br />

(U-l), 3rd wk 125<br />

Warner El Cid 1 40<br />

World<br />

(AA), 17th<br />

Many Ways to Sin<br />

wk. of two-o-doy . . .<br />

(Mishkin-Exploitotion<br />

film) 200<br />

All Buffalo First Runs<br />

Score Average or Better<br />

BUFFALO—"West Side Story" at the<br />

Teck in its fifth week was doing 150 business<br />

and so was "Sweet Bird of Youth" in<br />

its second stanza at the Buffalo. "The Outsider"<br />

reported a 125 at the Lafayette.<br />

"Lover Come Back" moved into the Cinema<br />

from a long run in the Lafayette and<br />

tacked up a 250 in this 500-seat downtown<br />

art house.<br />

Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50<br />

Center Splendor in the Gross (WB); Fonny<br />

WB), return runs (<br />

Century Wolk on the Wild Side (Col), 4tti wk.<br />

1 30<br />

100<br />

Cinema Lover Come Bock (U-l), 2nd d.t. run ..250<br />

Granada El Cid (AA), 8th wk 130<br />

Lafayette The Outsider (U-l) 125<br />

Paramount— Lost of the Vikings (Medallion) 110<br />

Teck—West Side Story (UA), 5th wk 150<br />

inch<br />

long (GIANT LONG) 7mm, 8mm & 9mm POSITIVE carbons<br />

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GIANT LONG 20 inch Positive carbons save on average of 15% of total cost by<br />

conserving in throwaway stubs. FIGURE THIS YOURSELF-Average stub 4"<br />

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1400 total inches of GIANT LONG 20 inch carbons produce 70 throwaw/ay stubs.<br />

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ElectroCarbons<br />

Chlcogo 14, III.<br />

.<br />

Holdover Fare and Lent Team<br />

To Drop Baltimore Scores<br />

BALTIMORE— Except for weekend patronage,<br />

current seven-day grcsses appear<br />

to reflect competition of pre-Easter shopping.<br />

Overall figures run just about average.<br />

Then. too. practically all attractions<br />

were holdovers and several have worn out<br />

their welcome. "Sweet Bird of Youth" was<br />

quite biusy over the weekend: so was "A<br />

View From the Bridge" and two roadshows,<br />

"El Cid" and "West Side Story," were<br />

crowded. Monday night gave evidence that<br />

movie fans watched the Academy Awards<br />

show on home screens.<br />

Aurora The Guns of Novorone (Col),<br />

rclurn run 100<br />

Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80<br />

Five Doy Lover (Kingsley), 3rd wk. 100<br />

Cinema— The<br />

Five West- Summer and Smoke (Pora), 6th wk. 120<br />

Hipp:drome Sweet Bird of Youth (MCiM),<br />

2nd wk. MO<br />

Little Light in the Piozzo (MGM), 3rd wk 115<br />

Moyfair-West Side Story (UA), 8th wk 150<br />

New— Fanny (WB), Splendor in the Gross<br />

(WB), return runs '00<br />

Playhouse A View From the Bridge<br />

(Confl), 2nd wk 150<br />

Stanton- Lover Come Bock (U-l), 7ttl wk 100<br />

Town— El Cid ( AA), 5th wk 1 35<br />

BOXOFFICE :: April 16, 1962


'NTACT YOUR j/i/?ianIaarL,<br />

fntiB/inationaL exchange<br />

EW YORK<br />

George J. Waldman<br />

630 Ninth Avenue<br />

New York 36, New York<br />

Circle 6-1717<br />

PHILADELPHIA<br />

Charles<br />

Bcilon<br />

3 Penn Center Plazo, Rm. 1525<br />

Philadelphia 2, Pennsylvania<br />

LOcust 8-6684<br />

WASHINGTON, D.C.<br />

Jerome Sandy<br />

713 Third St„ N. W,<br />

Washington I, D. C.<br />

District 7-2508<br />

PITTSBURGH<br />

Milton Broumon<br />

415 Von Broom Street<br />

Pittsburgh 19, Pennsy|yani(<br />

ATlantic 11630<br />

BUFFALO<br />

Minna Zackem<br />

505 Peorl Street<br />

Buffalo, New York<br />

TL 3-3857


and<br />

.<br />

10 1 with<br />

which<br />

9 1 by<br />

being<br />

B RO ADW Ay<br />

QEORGE ROTH and Hayes Goetz, top<br />

executives in the newly formed Wilshire<br />

International Pictures, planed to<br />

Europe April 6 to negotiate with producers<br />

in London, Paris and Rome on distribution<br />

in the US. of new pictures. * * * Melville<br />

Shavelson. producer of "The Pigeon<br />

That Took Rome" for Paramount, is in<br />

Hollywood to screen the film for home office<br />

executives. ° ' ' Leon J. Warshaw,<br />

medical director of United Artists Corp.<br />

and Paramoimt Pictures, addressed the<br />

annual convention of the American Ass'n<br />

of Industrial Nurses in Chicago Thursday<br />

1 12 1. Mrs. Sally Kreger. charge nurse for<br />

the Paramount medical department in New<br />

York, went to Chicago to attend the Industrial<br />

Health Conference there. * • * Dr.<br />

John Grierson, founder of the British documentary<br />

film movement, gave an illustrated<br />

lecture on "Documentary Film in<br />

the Television Age" at the Museum of<br />

Modem Art Thursday (12 1<br />

1 10 1 in.specting real estate properties.<br />

Fred Goldberg. United Artists executive<br />

director of advertising, publicity and exploitation,<br />

is back from Hollywood after<br />

conferring with producers on promotional<br />

campaigns. ' • • Orville Crouch. Loew's<br />

.southern division manager, went to Atlanta<br />

while William Elder, Loew's northern division<br />

manager, is visiting Loew's properties<br />

in Dayton and Columbus. Herbert Moliver<br />

of Loew's construction department, was in<br />

Richmond Monday 1 9<br />

1 Norfolk Tuesday<br />

Robert Wise, whose direction of "West<br />

"<br />

Side Story just won him an Academy<br />

Award, started location shooting for his<br />

next Miri.sch film, "Two for the Seesaw,"<br />

starring Robert Mitchum and Shirley Mac-<br />

Laine in Greenwich 'Village Wednesday<br />

111). The shooting will continue through<br />

Write, Wire or Phone<br />

ATIANTIC PICTURES CORP. 37 w 57th st^<br />

New York 19. N. Y.<br />

PLAZA 5-6845<br />

'"/ISH HIT ALL AROUND THE COUNTRY . A SMASH HIT ALL AROUND THE COUNTRY<br />

April 21 in Brooklyn, the Bowery and<br />

Times Square. • • • Frederick Brisson,<br />

producer of "Five Finger Exercise" for Columbia<br />

release, was host to 50 women's editors<br />

and commentators at a fashion show<br />

and luncheon at the Four Seasons Restaurant<br />

Tuesday ilOi with Hollywood designer,<br />

Ori-y Kelly, also on hand to meet<br />

the group. • • • Eugene Pleshette, managing<br />

director of the Brooklyn Paramount,<br />

welcomed his .screen star daughter Suzanne<br />

to the screen of the hou.se when her<br />

"Rome Adventure" opened there Friday<br />

1 13). ' • ' Brandon deWilde, one of the<br />

stars of MGM's "All Fall Down," autographed<br />

photos in the lobby of Lcfew's<br />

State opening day, Wednesday (11).<br />

William Castle, producer-director of<br />

Columbia's "Zotz," sailed for Europe on<br />

the France Thursday il2i to begin preproduction<br />

activity on "The Old Dark<br />

"<br />

House, will be filmed in London<br />

May 14 with Tom Poston starred. Edward<br />

Seider, president of Pi-udential Theatres:<br />

Alec Waugh, author of "Island in the Sun,"<br />

and Marina Svetlova, Metropolitan Opera<br />

ballerina, were also on board the France.<br />

The liner had arrived from Europe Wednesday<br />

( Michele Morgan, French film<br />

star, aboard. Sam * * * Jaffe. MGM producer,<br />

has returned to Rome following<br />

home office conferences on his latest,<br />

"Damon and Pythias" for May release.<br />

Gordon Armstrong, who has been assisting<br />

Marvin Levy in the trade press activities<br />

at MGM for the past year, became the<br />

trade press contact April 9. * ** *<br />

Burt<br />

Solomon, Astor Pictures publicist, has received<br />

an acknowledgment from Arthur<br />

and Barbara Gelb, authors of the newlypublished<br />

"O'Neill," for his research assistance<br />

on the late playwright's brother,<br />

Jamie. * * * At United Ai'tists, Carol<br />

Scafiddi, secretary to Gabe Sumner, execu-<br />

.<br />

A SMASH HIT ALL AROUND THE COUNTRY • A SMASH H/}<br />

5tli RECORD<br />

BREAKING<br />

I<br />

MONTH at the<br />

Bryant Theatre, New YorkCity<br />

AUTHENTIC! Filmed At<br />

America's Top N udist Camps!<br />

DIARY OF A<br />

NUDIST<br />

m BesuMui EASTMAN COLOR<br />

Also available as "NATURE MMPOIARY"<br />

• A SMASH HIT ALL AROUND THE<br />

Alain<br />

tive assistant to Fred Goldberg, and Eugene<br />

Cella. a member of Al Fisher's exploitation<br />

department, have announced their engagement.<br />

Michael de Lisio has been named<br />

publicity coordinator for "The Lonely<br />

Stage," the Judy Garland film to be made<br />

in London, and he will leave for England<br />

late in April to assume his new posX.<br />

Richard Rodgers. composer of the music<br />

for "State Fair." and Pamela Tiffin and<br />

Ann-Marget headed a contingent of<br />

celebrities who attended the opening at the<br />

Paramount Theatre Tuesday 'IQi which<br />

was a benefit for MEDICO and CARE. ' ' •<br />

Marilyn Maxwell, who recently played at<br />

the Latin Quarter: Jessie Royce Landis and<br />

Rip Torn left for Hollywood to join the cast<br />

of Bob Hope's new Warner Bros, film,<br />

"Critic's Choice." Lois Nettleton. New York<br />

stage actress, also left for the west coast<br />

to join the MGM film. "Period of Adjustment,<br />

from Tennesee Williams' first<br />

comedy. John McGiver. who recently returned<br />

to New York after completing<br />

"Who's Got the Action?," was called back<br />

to Hollywood to play in another Paramount<br />

film, "My Six Loves, " produced by<br />

Gant Gaither with Debbie Reynolds<br />

starred.<br />

Mrs. Pimstein Elected Chief<br />

Barkerette of Tent No. 35<br />

NEW YORK—Mrs. Harry M. Pimstein<br />

was elected president (chief barkerette)<br />

Monday ( the New York 'Variety Club<br />

Barkerettes Tent 35, at their first annual<br />

election held at a full-membership luncheon-meeting<br />

in Sardi's Belasco Room. Mrs.<br />

Pimstein succeeds Mrs. Al Steen, organizer<br />

of the ladies auxiliary to the New York<br />

tent. Mrs. Steen, under the auxiliary's bylaws,<br />

as past chief barkerette, becomes<br />

chairman of the nominating committee and<br />

a member of the board of directors and executive<br />

committee. The Barkerettes also<br />

approved the final draft of the by-laws<br />

of the year-old organization.<br />

other newly elected officers were: Mrs. Michoel<br />

Hyams, first ossistant c)>ief borkerette; Mrs. David<br />

Home, second ossistont chief txDrkerefte, ond Mrs.<br />

Jerome J. Cohen, ossistant property mistress {corresponding<br />

secretory). Re-elected to their posts were:<br />

Mrs Soul Lerner, property mistress (recording secretary),<br />

and Mrs. Robert Deitch, dough gol (treosurer).<br />

Chief Barkerette Mrs. Pimstein will appoirrt<br />

choirmen of the hospitality, membership, program,<br />

publicity, remembrance, social secretary ond woys<br />

and means committee.<br />

The origirral members of the board of directors<br />

will continue serve. They are; Mrs. Charles A.<br />

to<br />

Alicoote, Mrs. Herbert Fnemon, Mrs. Samuel Horwitz,<br />

Mrs, Horold J. Klein and Miss Irene Stem. Additional<br />

directors elected were: Mrs. Saal Gottlieb,<br />

Mrs. Morris Lefko, Mrs. Bernard Myerson, Mrs.<br />

Chorles Okun, Mrs. Edith Prigozy, Mrs. Joseph M.<br />

Sugar arxJ Mrs. George Woldman.<br />

Mrs. Milton Livingston orxj Mrs. Mae Horx>witz<br />

were re-elected to serve os Tervt 35's represento+jves.<br />

Resnais Short Film<br />

Opens in New York<br />

NEW YORK—Alain Resnais' short,<br />

"Night and Fog," in Eastman color and<br />

black-and-white, had its American theatrical<br />

premiere at the 55th Street Playhouse<br />

April 7 in support of the return<br />

engagement of Resnais' feature, "Hiroshima,<br />

Mon Amour," which won the 1960<br />

New York Film Critics award. Resnais'<br />

latest, "Last Year at Marienbad, " is also<br />

current at the Carnegie Hall Cinema.<br />

"Night and Fog," which won the Prix<br />

Jean 'Vigo in 1956. is being distributed in<br />

the U.S. by Brown-Hughes Films.<br />

E-4 BOXOFFICE :: April 16, 1962


. . Owen<br />

. . Douglas<br />

!<br />

PHILADELPHIA<br />

^eorge A. Hamid is rushing work on the<br />

two movie houses at his Atlantic City<br />

resort. Steel Pier, so they will be ready<br />

for business by Easter Sunday. The pier<br />

was hit hard by the March 6. 7, storm,<br />

which washed away a section of the milelong<br />

entertainment landmark.<br />

New Jersey's Miss State Fair. Lynne<br />

Eckman of Pitman was on hand to help<br />

out at the opening of "State Pair" in New<br />

York Tuesday aOi. The lovely young lady<br />

joined her counterpart. Miss New York<br />

State Fair, with members of their courts,<br />

to preside at the ceremonies. They included<br />

a procession down Broadway to Times<br />

Square and then to the Paramount Theatre.<br />

Pat Boone. Ann-Margret. Bobby<br />

Darin. Tom Ewell. Alice Paye and Wally<br />

Cox. who star in the new musical comedy<br />

by 20th Century-Fox Film Corp.. were also<br />

on hand with Miss Eckman.<br />

A VVynnewood estate is being used for<br />

location in the filming of "Lisa and David."<br />

from the book by Theodore I. Rubin.<br />

Howard DaSylva and Keir Dullea are<br />

starred in the film. Dullea is remembered<br />

for a standout performance as the doomed<br />

young criminal in "The Hoodlum Priest."<br />

Also in a featured role is Janet Margolin.<br />

The scenario is by Eleanor Perry, with<br />

direction under her husband Frank.<br />

Letters to The Bulletin, which recently<br />

decided against taking ads for movies it<br />

deems improper, are still running 90 per<br />

cent in favor of the move.<br />

TV channel 6 here Sunday i8> started<br />

showing post-1952 Hollywood feature films<br />

from 8:30 to 10:30 as a regular weekly<br />

Sunday night feature. Local exhibitors<br />

claim it will probably hit their business<br />

noticeably because people who missed the<br />

films on their runs a decade ago will have<br />

the opportunity to see them now—for free<br />

—thereby cutting into potential attendance<br />

for today's movies. For instance. "Run<br />

Silent. Run Deep." starring Clark Gable<br />

and Burt Lancaster, was the first presentation<br />

on the Hollywood Special, which the<br />

new film series is called. On top of that,<br />

feature films all made since 1955 will be<br />

aired Sunday nights next season, from 8<br />

to 10 p.m., ABC announced.<br />

April First-Run Dates<br />

For 'Whistle/ 'Doctor'<br />

NEW YORK—Two British-made<br />

films,<br />

"Whistle Down the Wind" and "Doctor in<br />

Love," have been set for Manhattan firstrun<br />

dates late in April, "Whistle Down the<br />

Wind," starring Hayley Mills and distributed<br />

in the U.S. by Pathe-America, will<br />

open at the Little Carnegie April 21, following<br />

Lopert's "The Night."<br />

"Doctor in Love." with Michael Craig in<br />

the title role, distributed in the U.S. by<br />

Governor Film.s. will open at the Normandie<br />

Theatre April 26. following "Les Liaisons<br />

Daneereu.ses."<br />

Exhibitor Jack Levy Dies<br />

PHILADELPHIA—Kent Theatre Manager<br />

Jack Levy died Thursday i5> at St.<br />

Joseph's Hospital. Levy had worked at the<br />

Kent. Kensington avenue and Cumberland<br />

street, for the last 30 years. He was 71.<br />

^BHoMay Program<br />

BALTIMORE<br />

NEW YORK \Viini,r Bros, will relca.se<br />

"Lad: A Dog." producrd by Max J. Ro.senbcrg<br />

from the Albert I'uy.son Terhuiie story,<br />

and the cartoon fcalurettc, "The Adventures<br />

of the Road Runner," as a combination<br />

family show for the Decoration Day<br />

holiday season. Peter Brcck and Peggy Mc-<br />

Cay are featured in "Lad: A Dog."<br />

'Jessica' for Astor<br />

NEW YORK— "Jessica." the Jean Ncgulesco<br />

production filmed on location in<br />

Sicily in Panavision and Technicolor, will<br />

open at the Astor Theatre Thursday il9i<br />

following the current "The Children's<br />

Hour." Both pictures are United Artists<br />

releases. Maurice Chevalier, Angle Dickinson<br />

and Noel-Noel are starred in "Jessica."<br />

. . .<br />

gill :\li(haels(>n of American International<br />

in Washington was here for<br />

Tobias<br />

conferences<br />

with local exhibitors<br />

Hartz, projectionist at the Uptown, has returned<br />

to duty following a spell of pneumonia<br />

. Schnepf. manager of the<br />

McHenry. spent Wednesday and Thursday<br />

with friends in Philadelphia.<br />

Mrs. Irwin Greenfield, secretary to Leon<br />

Back, general manager of Rome Theatres,<br />

announced the marriage of her daughter<br />

Anita to Carl Millison . Connellee.<br />

owner of the Elkton Drive-In, Elkton.<br />

wa.s a Baltimore visitor ... J. Stanley<br />

Baker, head of Hicks-Baker Theatres, and<br />

Mrs. Baker have returned from a vacation<br />

at Port Lauderdale, Fla.<br />

Cramoves,<br />

you bet<br />

Customers come back, profits are<br />

higher with Cramores Dri-Syrups<br />

Rofrosliing. flavorful ade-type beverages prepared from<br />

Cramores instant dri-syrups offer your customers a<br />

taste delight that will bring them hack again and<br />

again. This is the kind of business that will boost your<br />

profits,<br />

Cramores Instant dri-syrups, for ade-type beverages<br />

come in ten rich fruit flavors— orange, lemon, pink<br />

lemon, lime, grape, orange-pineapple, fruit punch,<br />

cherry, strawberry and black raspberry. These Cramores<br />

dri-syrups are portion packed in foil bags that<br />

solve storage problems and eliminate waste— another<br />

boon to bigger profits.<br />

Contact your wholesaler and order Cramores now for<br />

dispenser or individual pack use. Ask him about the<br />

Cramores jet dispenser deal.<br />

CRAMORE PRODUCTS, INC.<br />

Point Pleasant Beach, N, J.<br />

II<br />

you're serving ices<br />

or sherbets, use Cramores<br />

new, rich'flavor<br />

On Fru'Tlce Mixes.<br />

BOXOFFICE April 16, 1962 E-5


I<br />

. Some<br />

includes<br />

7-101.<br />

. . The<br />

. .<br />

BUFFALO<br />

Ilonald Sherwood, who joined the Paramount<br />

Theatre staff as an usher in<br />

August 1961. has been appointed treasurer<br />

of the same house, succeeding Michael<br />

Martin, resigned. Martin has accepted a position<br />

in the city government.<br />

Packed houses greeted the two p>erformances<br />

of "California Calling," the musicalfashion<br />

show presented on the stage of the<br />

Paramount Theatre. Thursday il2) at 11<br />

a.m. and 2 p.m. The show was put on by<br />

the downtown merchants, in cooperation<br />

with the Courier-Express, which sheet distributed<br />

the free tickets to the event. Manager<br />

Ed Miller started his regular perfonnances<br />

that day at 4 p.m. The show brought<br />

the Paramount an avalanche of goodwill<br />

publicity in the foiTn of page ads in color,<br />

long stories and art in the news columns of<br />

the morning newspaper.<br />

A capacity house greeted Lord Mayor<br />

Robert Briscoe of Dublin when Tent 7 put<br />

on a special luncheon in honor of Hizzoner.<br />

It also was a sort of salute to the local<br />

radio and TV industry with heads of all<br />

the television and radio stations seated<br />

on the dais. Chief Barker James J. Hayes<br />

presided at the event, w-hich was one of the<br />

most successful in the history of the club.<br />

During the course of his talk, the Lord<br />

Mayor invited the barkers to Dublin, where<br />

the Variety International Convention will<br />

start May 15. A large delegation fi-om Tent<br />

7 and the Women's League of the club<br />

will attend the Dublin pow^vow.<br />

Manager James J. Hayes of the Cinema<br />

Theatre got a real break when he was able<br />

to announce the showing of "Lover Come<br />

Back" at his house direct from a sevenweek<br />

run in Basil's Lafayette. It now looks<br />

as though the Cinema might enjoy a similar<br />

length run on this boxoffice attraction.<br />

Phil Thorne, manager of the Playhouse<br />

in Canadaigua has tied up with the local<br />

radio station and two big stores in the<br />

AMERICAN MADE<br />

for American Users<br />

MOSQUITO REPELLENT<br />

c^c^e<br />

mnxm m<br />

Write for FREB Samples to<br />

NAR Trading Corp. of Fla.,<br />

Only factory of iti K'md in the U.S.A.<br />

Inc.<br />

320 Northeast «Oth Street Miami 37, Florida<br />

Telephone PLazo 4-4796<br />

city in the form of a special 15-mlnute<br />

program every Saturday morning during<br />

which the Playhouse receives free plugs<br />

for the matinee perfonnance, w'hile the<br />

stores award ten pair of guest tickets to<br />

see the program. The tie-up helped considerably<br />

the Saturday matinee boxoffice<br />

figui-es.<br />

Sidney J. Cohen, president of Allied Theatres<br />

of New York State, with headquarters<br />

at 310 Crosby Bldg., has sent out notices<br />

to members that a life insurance program<br />

is now available to all paid up members<br />

and a special bulletin is being sent<br />

out with full instructions on the tie-up.<br />

William P. Rosenow Dies;<br />

Buffalo Area Industryite<br />

BUFFALO—Funeral services were held<br />

Thursday a2i for William P. Rosenow,<br />

veteran in area exhibition<br />

and distribution,<br />

in the Ulrich<br />

Funeral Home here.<br />

Rosenow died Sunday<br />

1 8 1 of a heart attack<br />

in Elmhui'st. 111.,<br />

where he had been<br />

living for the past<br />

two years.<br />

Starting as an usher<br />

in Shea's Buffalo.<br />

Rosenow rose to head<br />

William P. Rosenow the service department.<br />

Several years<br />

ago he was associated with William Brett<br />

in the operation of the Lakeshore, Niagara<br />

and Genesee theatres. He had also been<br />

with the local exchanges of United Artists,<br />

Columbia and Paramount in sales capacities.<br />

Survivors include his wife, the former<br />

Alma S. Wokasien of Buffalo: a daughter.<br />

Mrs. Chester Dimitroff, Buffalo, two brothers,<br />

Walter of Buffalo and Paul F. of<br />

Syracuse, and two grandchildren.<br />

Albany Trio Continuing<br />

Senior Citizen Rates<br />

ALBANY—Three local theatres, Fabian's<br />

Palace, Stanley Warner's Strand and<br />

Madison, have agreed to continue reduced<br />

rates for senior citizens another year. The<br />

widely heralded plan, started in 1958. provides<br />

a lower scale for retired persons, at<br />

least 60 years of age, when they present a<br />

senior citizen card. Applications for the<br />

new card were received in the lobby of the<br />

Palace from 1 to 3 p.m., Monday through<br />

Wednesday


. . George<br />

. . . Kim<br />

,<br />

. .<br />

. .<br />

. . Civic<br />

. . Joe<br />

Newark<br />

PITTSBURGH<br />

ITomer and Rita Michael returned to the<br />

theatre business when they reopened<br />

the Evergreen Drive-In in the Mount<br />

Pleasant-Scottdale area, which they acquired<br />

from Mrs. Donald Ruth, widow of<br />

the original owner, who managed this<br />

ozoncr last year. The former ownersoperators<br />

of the Liberty Theatre on Pittsburgh's<br />

.south side have modernized the<br />

Evergreen, first with a complete fresh<br />

paint job. including screen resurfacing:<br />

also with installation of new in-car speakers,<br />

etc. The concession building, with<br />

various new fixtures and equipments, has<br />

been turned into a self-service operation<br />

under management of Rita Michael.<br />

Michael Karolcik, former Perryopolis exhibitor<br />

and now chairman of the Fayette<br />

County board of commissioners, participated<br />

in the ground-breaking for the new<br />

truck freight temiinal in Perryopolis. . . .<br />

Joe McCormick left the WB payroll, leaving<br />

this company without a field salesman<br />

for the first time in its existence. A Filmrow<br />

employe for upwards of a score of<br />

years, McCormick had spent most of these<br />

years with WB as booker and salesman.<br />

Formerly he was with defunct RKO-Radio<br />

Pictures. WB additionally cut down in the<br />

office and this let out Leona Ecker, who<br />

had been with WB for a full 20 years. She<br />

is a sister of Variety's I. Elmer Ecker, attorney.<br />

Ann Simon, formerly a booker for<br />

many years, took over Mi.ss Ecker's post.<br />

Virgil Jones, city-sales manager, becomes<br />

WB head booker, with May Weir, former<br />

head as his assistant.<br />

A few days before the season opened, we<br />

found the Evergeen Drive-In near Mount<br />

Pleasant newly painted—including fence,<br />

speaker posts, playgromid equipments,<br />

concessions building inside and out, screen<br />

surface and underscreen structure, etc.<br />

New concessions fixtures and equipments<br />

are installed for self-service and new' incar<br />

speakers were being installed by Mi-,<br />

and Mrs. Homer Michael, new owners.<br />

There are about 100 evergreens in the<br />

fenced area. New bright colors replaced the<br />

old dai'k colors and grime and the ozoner<br />

buildings are newly housecleaned, all new<br />

power and water lines are installed. Newly<br />

added are an outdoor field lighting system<br />

plus new indoor lighting systems.<br />

A law office at Fairmont, W. Va.. seeks<br />

a film salesman, "believed from Pittsburgh,"<br />

who fell on a footbridge at Franklin,<br />

W. Va., in December 1960. We camiot<br />

identify him, but if you can, please answer<br />

tile inquiry of this correspondent . . . Jefferson<br />

Borough, Allegheny County, for 1961<br />

received $15,697.19 from its amusement tax<br />

Smiley, a Paramount .salesman<br />

here briefly several years ago, now is Paramount's<br />

Charlotte exchange manager .<br />

"Watty" Watson, MGM exploiter here<br />

some time ago, is an advance man with<br />

"Judgment at Nuremberg."<br />

Adam G. Goelz, former Maryland theatreman<br />

and Wilson circuit manager at<br />

Tyrone, Pa., who has been located in St.<br />

Louis for a year or so as a Wehrenberg<br />

circuit manager, now is a division manager,<br />

managing five outdoor theatres and<br />

three indoor units. He may be in this area<br />

Atlas Theatre Supply will install the<br />

initial<br />

when the Wilson circuit court case with<br />

area Century all-transistor sound<br />

the film companies is heard . C.<br />

system at the Manos Theatre, Latrobe .<br />

WUson III, president of Wilson Theatres,<br />

Regis Burns, Erie manager for Blatt Bros.<br />

writes that the court case with the film<br />

Theatres, reports that the new brick concessions<br />

building at the Lawrence Park<br />

distributors is coming along fine and it<br />

looks like it might be heard in the next<br />

Drive-In has 250 square feet with new restrooms<br />

and cafeteria-style concession<br />

several months. He is optimistic regarding<br />

facilities<br />

the outcome. A third-generation theatre<br />

with two aisles . . . Dick Leibert,<br />

industry executive, Wilson is a Democratic Radio City Music Hall organist, who was<br />

candidate for Congress in the 12th<br />

the local Pemi organist in Loew's days of<br />

district,<br />

seeking votes in Somerset, Bedford,<br />

operation here, presented a varied program<br />

Blair, Huntingdon, Mifflin, Fulton and at a recital in McKeesport High School.<br />

Franklin counties.<br />

Mr. and Mrs. Evan E. Evans, Wilkinsburg-Homestead-Monroeville<br />

dancing entertainers<br />

who spent several years in USO<br />

work around the world and who are well<br />

loved hereabouts, enjoyed a quiet Golden<br />

Wedding anniversary at their Lincoln<br />

Place home. Joining them were then- professional<br />

dancing children, Maryetta and<br />

Lester. Mom and Pop are still performing<br />

and turning in their usual expert job. They<br />

have been dancing entertainers more than<br />

50 years and played in most large theatres<br />

in this comitiT-<br />

Robert James Springer and his wife and<br />

.son R. J. jr., are modernizing the Dependable<br />

Drive-In Theatre, which they will reopen<br />

April 27. The ozoner was opened<br />

eleven years ago by Springer and for the<br />

past ten years it has been an operation of<br />

the Stern family's Associated circuit. With<br />

the Associated lease expired, the Springers<br />

are again in exhibition. They are remodeling<br />

and enlarging the concession building<br />

and it will be a self-service operation.<br />

Springer, a former coal operator, is a<br />

farmer and a construction engineer and<br />

contractor.<br />

Bill Graner, a veteran of 52 years in the<br />

local film industry, has returned to Filmrow<br />

as a booker at Jimmy Hendels independent<br />

film exchange. With the increase<br />

in business, Hendel, former UA district<br />

manager, has expanded his operations.<br />

Graner. in recent years, has worked part<br />

lime a.s relief manager, advance man, etc.<br />

. . . Bill Pence, director of Film Arts<br />

Societies, notified some distributors this<br />

week that his enterpri.se of .showing socalled<br />

art pictures in many college towns in<br />

this area had failed and that he had filed<br />

a petition in bankruptcy . Mulone,<br />

Cheswick exhibitor and builder of screen<br />

frames, shipped a 45x23 .screen frame to the<br />

Central Theatre. Pa.ssaic, N.J.<br />

"Pithole, USA." a 13-minute film of the<br />

first of oil hLstory's wildest boom towns,<br />

which is nationally booked from FK Distributing<br />

Co.. 415 Van Braam St.. Pittsburgh<br />

19. was on view this week at the<br />

Stanley here with BV's "Moon Pilot" . .<br />

.<br />

Mrs. Virginia Dickinson has been recuperating<br />

at home after sustaining a fall and<br />

breaking a couple of ribs several weeks<br />

ago. She is the wife of Dick Dickinson,<br />

former local area film salesman and exhibitor<br />

for many years, who with son<br />

Donald own and operate the Double-D<br />

Ranch restaurant near Canonsburg ... A<br />

screening of WB's "The Music Man" proves<br />

that it is one of the alltime best musicals,<br />

with excellent audience reaction to an expert<br />

job . Light Opera season at<br />

the Arena opens July 2 with the Carol Burnett<br />

Revue.<br />

Ted Tolley, MGM shipper, has not retii-ed<br />

as was stated in a recent item. Tolley has<br />

been president of Local B-11 for 22 years,<br />

and is observing his 50th year in the film<br />

industry here.<br />

John Stanek Living It Up<br />

As SW Contest Winner<br />

NEWARK. N.J.—Stanley Warner home<br />

office executives and fellow managers<br />

i<br />

i<br />

gathered at the Newark airport to wish<br />

John Stanek. Branford Theatre<br />

i<br />

manager, and his wife "bon voyage" via<br />

American Airlines Astrojet to Los Angeles.<br />

Stanek received an all-expenses-paid<br />

Academy Award vacation for two including<br />

the round trip flight on American Airlines,<br />

a stay at the Hollywood Roosevelt Hotel, a<br />

tour of the Warner Bros, studios, sightseeing<br />

throughout the Los Angeles area and<br />

attendance at the Academy Award ceremonies<br />

Monday evening 9 1 as the winner<br />

of the nationwide contest conducted by<br />

Warner Bros, in connection with the release<br />

of "A Majority of One."<br />

'Mr. Hobbs' for May 30<br />

NEW YORK — Jerry Walds production<br />

of "Mr. Hobbs Takes a Vacation." a<br />

CinemaScope-De Luxe Color comedy starring<br />

James Stewart and Maureen O'Hara,<br />

will open in Los Angeles and Chicago over<br />

the Decoration Day holiday, more than a<br />

month before its July release. Henry<br />

Koster directed the 20th Century-Fox<br />

picture.<br />

Aoftn^uf^<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />

means<br />

MAXIMUM LIGHT<br />

^vn\y Dittributad<br />

In Pcnniylvanlo -Blunnbrrg Bros., Inc., 1305 Vlnm StrMt, Phllodelphia,<br />

Walnut 5-7240<br />

National Theatre Supply, Ptiltodelphlo—Locuit 7-61 S«<br />

Superior Theatre Equipment Compony, Philadelphia<br />

RIttonhouse 6-1420<br />

National Theotre Supply Co., 84 Von Broom Str««t,<br />

Ptttiburqh, Po.—Grant 1-4630<br />

BOXOFFICE April 16, 1962 E-7


I<br />

Rank<br />

. and<br />

which<br />

-^<br />

^ohcUm defiant<br />

H SSOCIATED British Picture Corp.. Ltd..<br />

and Anglo Amalgamated Film Distributors,<br />

Ltd., last week announced the completion<br />

of a deal whereby ABPC acquired<br />

a 50 per cent share interest in Anglo and<br />

all its subsidiary companies. The news of<br />

this agreement did not come as a surprise<br />

to Wardour Street where it was known for<br />

weeks that discussions for such a deal had<br />

been taking place between the legal representatives<br />

of the two companies. ABPC,<br />

in securing its 50 per cent share interest<br />

in Anglo, strengthens its product position<br />

and is a significant move at a time when<br />

shortage of first-class British featui-es is<br />

still a problem within the industry.<br />

The board and management of Anglo<br />

will continue to function as before. The<br />

two managing directors, Nat Cohen and<br />

Stuart Levy, will, in the words of the joint<br />

press statement, "consolidate Anglo's<br />

rapid progress and the new merger will encourage<br />

Peter Rogers la director of Anglo<br />

and their other producers—Julian<br />

i<br />

Wintle. Leslie Parkyn, Joseph Janni and<br />

Merton Park Studios, to embark on a more<br />

ambitious production program designed to<br />

achieve international distribution."<br />

The distribution company, headed by<br />

Alan Kean, general manager, will continue<br />

as before. A further announcement about<br />

forthcoming product is expected to be<br />

made shortly. Meanwhile, Anglo was able<br />

to mark the agreement with two West End<br />

showings of their pictui-es, "Carry On<br />

Cruising," produced by Peter Rogers and<br />

directed by Gerald Thomas at the New<br />

Victoria, and "A Kind of Loving," produced<br />

by Joseph Janni. directed by John Schlesinger,<br />

at the Warner Theatre.<br />

Both the British Film Producers Ass'n<br />

and the Federation of British Film Makers<br />

have been investigating the situation in<br />

the Eui-opean Common Market and were<br />

in Brussels last week on a reconnaissance<br />

for their respective producer groups. They<br />

both returned expressing themselves "well<br />

satisfied" with the results of the trip.<br />

Meanwhile, new talks have been arranged<br />

in Brussels for the working party set up<br />

by ECM member countries to assemble<br />

facts about their film industries. It is expected<br />

that plans will be discussed for the<br />

liberalization of the film trade within the<br />

EX^M area. Original plans called for an<br />

increase in existing bilateral film exchange<br />

talks between member countries by 33<br />

per cent before December 31, 1961. But<br />

actual introduction of the higher quotas<br />

has not yet been conducted by the governments<br />

in Bonn, Paris and Rome.<br />

When it comes to motion pictui-e promotion<br />

on an ambitious scale and for general<br />

public relations between the industry<br />

and the press, Warner-Pathe is right on<br />

top of the league. Under managing director<br />

Lou Lewis, this company, now getting on<br />

for its second birthday, has achieved a<br />

name for hard-selling and brilliant exploitation.<br />

The man in charge of publicity<br />

is Leonard Samson who. last week, took advantage<br />

of the film, "A Majority of One,"<br />

By ANTHONY GRUNER<br />

to create a happy atmosphere for the press<br />

by throwing an after-screening Japanese<br />

lunch at an Asiatic restaurant. In New<br />

York and Hollywood, these sort of functions<br />

may be second nature, but in London<br />

this type of drum-beating with the Fourth<br />

Estate is rarely considered to be "worth<br />

the expense" as far as the U. S. renters<br />

are concerned.<br />

Although the festivities did not have any<br />

palpable effect on the reviews of the film<br />

which, in the main, were unfavorable, all<br />

the critics gave plenty of space explaining<br />

why they didn't enjoy the picture, and this<br />

was done dui-ing a week when a number of<br />

important films were prereleased. including<br />

"Road to Hong Kong" and "Soldiers<br />

Three." Because of the big space allocated<br />

to it "A Majority of One" is doing solid<br />

business at the Warner Theatre, for Samson,<br />

like most good publicists, is always<br />

seeking methods to keep the public talking<br />

about his company's pictures.<br />

M. J. Frankovich, first vice-president of<br />

Columbia Pictures, and Sii- Michael Balcon,<br />

chairman of Bryanston, announced while in<br />

New York last week, that Maxwell Setton,<br />

managing director of Bryanston since its<br />

formation three years ago. is to relinquish<br />

the post to take up an appointment with<br />

Columbia as production executive for Continental<br />

Europe. He will also relinquish<br />

his similar appointment with Bryanston<br />

Seven Arts and his joint managing directorship<br />

of Pax. Setton will take up his Columbia<br />

appointment in Rome on July 1.<br />

but will later transfer his headquarters to<br />

Paris.<br />

The significance of Setton's appointment<br />

is highlighted by Em-opean common market<br />

developments and recent moves towards<br />

increased Anglo-Continental coproduction.<br />

Specially qualified to deal with Continental<br />

production. Setton speaks French<br />

and Italian with remarkable fluency, and<br />

can communicate in several other<br />

languages. Before establishing himself as a<br />

producer of British pictures, he was called<br />

to the English Bar. He also holds a degree<br />

in French law.<br />

The British Film Academy last week issued<br />

its final annual awards for 1961 with<br />

America and Russia tying for first place<br />

with 20th-Pox's "The Hustler" and the<br />

USSR film. "Ballad of a Soldier." sharing<br />

the award for the best film from any<br />

source. The best foreign actor award went<br />

to Paul Newman in "The Hustler": the best<br />

foreign actress was. in the opinion of the<br />

BFA. Sophia Loren in "Two Women": and<br />

the best British film. Bryaiiston's " A Taste<br />

of Honey." Peter Finch got the award for<br />

the best actor in "No Love for Johnnie"<br />

1<br />

Dora Bryan was awarded the<br />

best actress accolate for her part in "A<br />

"<br />

Taste of Honey. The best British film was<br />

"A Taste of Honey." which again tied for<br />

the best screenplay award with "The Day<br />

the Earth Caught Fire" iPaxi. Disney's<br />

"101 Dalmatians" won the award for the<br />

best animated film and Rita Tushingham<br />

for the most promising newcomer. Miss<br />

Tushingham stars in "A Taste of Honey."<br />

'La Dolce Vita' Booked<br />

For 150 Situations<br />

NEW YORK—Astor Pictures' two current<br />

releases. "La Dolce 'Vita." now in its<br />

50th week in New York City, and "Last<br />

Year at Marienbad." in its sixth week at<br />

the Carnegie Hall Cinema. New York, will<br />

open in other key cities in April.<br />

"La Dolce "Vita. " Federico Fellini's Italian<br />

picture, was booked into 150 theatres<br />

across the country, beginning April 9 and<br />

running through May. many of these dates<br />

being return engagements and some for<br />

drive-in theatres "Last Year at Marienbad."<br />

will start its second U. S. engagement<br />

at the Exeter Theatre. Boi=ton. April 21.<br />

Mario de Vecchi. Astor vice-president, will<br />

travel to Boston to meet with newspaper<br />

representatives for promotion of the picture.<br />

The third engagement for "Last Year at<br />

Marienbad" is now set for the Playhouse<br />

Theatre. Washington. D.C.. April 24.<br />

350 'Follow That Dream'<br />

Dates for Easter Period<br />

NEW YORK— "Follow That Dream."<br />

starring Elvis Presley, will be released by<br />

United Artists in the South and the Los<br />

Angeles area with 350 bookings during the<br />

Easter period. The pictui-e then will be<br />

held out until Memorial Day when it will<br />

go into other areas.<br />

James Velde. United Ai-tists general sales<br />

manager, said that 400 prints had been<br />

ordered and that exhibitor interest in the<br />

picture was among the greatest in recent<br />

company history. He said exhibitors were<br />

offering guarantees which, in many instances,<br />

were higher than the total gross<br />

on other pictures from the same theatres.<br />

Velde and "Skip" Weshner. producer<br />

representative for the Mirisch Company,<br />

which made the film, said that the picture<br />

was not being sold as another Presley attraction,<br />

but as an attraction that would<br />

attract both the Presley and non-Presley<br />

fans.<br />

'Come Thursday' Acquired<br />

For European Release<br />

NEW YORK — ""Come Thursday." the<br />

first feature made by Little Movies, has<br />

been sold for European distribution to the<br />

Joseph Bursty n office. Jeffrey Lynn stars<br />

in "Come Thursday. " was directed<br />

by Bob Davis and produced by Duard Slattery.<br />

The Buistyn deal also covers the Little<br />

Movies Oscar-winning short, "Day of the<br />

Painter, " being distributed in the U. S.<br />

by Kingsley International. Both films have<br />

also been purchased by Teleview A.B. of<br />

Stockholm. Sweden, which plans a package<br />

theatrical release in 32 countries.<br />

Telepix Spring Release<br />

NEW YORK—"Joan of the Angels." produced<br />

in Poland with Lucyna Winnicka<br />

starred, will be released in the U. S. by<br />

Telepix Corp.. according to Irving A. Isaacs,<br />

head of the releasing company. The<br />

picture, which won a special jury prize at<br />

the Cannes Film Festival, will open in New<br />

York in the late spring.<br />

William Perlberg produces and George<br />

Seaton directes "The Hook, " starring Kirk<br />

Douglas, for MGM.<br />

*E-8<br />

BOXOFFICE :: April 16, 1962


•<br />

slated<br />

MEWS AND VIEWS OF THE PRODUCTION CENTER<br />

I Hollywood Of/ice— Suite 320 at 6362 Hollywood Blvd.. William Hebert. Western Manaocn<br />

Cliff Robertson Cast<br />

As John T. Kennedy<br />

HOLLYWOOD—One of the most important<br />

casting decisions of the year was<br />

announced by Jack L. Warner in revealing<br />

that Cliff Robertson has been signed<br />

to play the role of Lt. John F. Kennedy in<br />

•PT-109.<br />

Lewis Milestone will direct the film,<br />

dealing with F^-esident Kennedy's wartime<br />

adventures, including a full-scale re-enactment<br />

of Pacific sea battles, highlighted<br />

by the crash of Kennedy's motor toiisedo<br />

boat by a Jap destroyer.<br />

Work has already begun in Munson<br />

Island. Key West, on coiistructing the fleet<br />

of FT boats which will be used in the South<br />

Pacific battle. Warner will personally<br />

supervise production, with Bryan Foy as<br />

producer. It will be lensed in Panavision<br />

and Technicolor, based on Robert Donovan's<br />

book, "PT-109."<br />

Dick Van Dyke Contract<br />

For Five Columbia Films<br />

HOLLYWOOD—A seven-year, five-picture<br />

deal with Columbia Pictures has been<br />

signed by Dick Van Dyke, inclusive of his<br />

currently filming "Bye Bye Birdie." in<br />

which he makes his motion pictm-e debut in<br />

the role he created on Broadway.<br />

The deal does not include the actor and<br />

Byron Paul's independent Lotus Productions,<br />

which plans "Zoomar." based on the<br />

late Ernie Kovacs' novel, as its initial<br />

project.<br />

Also being prepared by Lotus are "Laurel<br />

and Hardy," to star Stan Lam-el, and<br />

"Gold," originally written as a video series<br />

by Paul and Allan Chase, which Paul has<br />

rewritten as a screenplay.<br />

Refurbished Ghost Town<br />

Given Over for Tourists<br />

HOLLYWOOD — On the condition that<br />

no other motion picture or TV company be<br />

permitted to use the site for location work.<br />

MGM will leave the refurbished buildings<br />

of the mining ghost town of Oatman. Ariz.,<br />

used in filming MGM-Cinerama's "How<br />

the West Was Won," as a future tom'ist<br />

attraction.<br />

Some of the changes made by MGM<br />

crews under the set direction of Addison<br />

Hehr include paint jobs on some 20 dilapidated<br />

buildings to give them an 1880<br />

flavor and construction of a balcony and<br />

boardwalk around the old two-story hotel<br />

building.<br />

Oscars Are Given Credit<br />

For Improving Pictures<br />

HOLLYWOOD—Congressman James C.<br />

Corman of California recently voiced high<br />

praise for the role that the Oscar Show of<br />

the Academy of Motion Picture Arts and<br />

Sciences has played in raising the artistic<br />

level of the film medium.<br />

On the floor of the House of Representatives,<br />

Corman declared that the awards<br />

provide an incentive to strive for an increasingly<br />

better product and have raised<br />

the standards of motion picture production<br />

and made the American film industry<br />

the finest in the world.<br />

In his remarks to Congress. Corman<br />

said:<br />

"The motion picture industry, which has<br />

long been a significant element in our nation's<br />

economy, is particularly important to<br />

my congressional district where many of<br />

its facilities are located, in which many of<br />

its employes live and from where so much<br />

of its creativity springs. The industry directly<br />

employs thousands of people, and<br />

through its varied operations helps to employ<br />

thousands more in related industries.<br />

More important, perhaps, it brings untold<br />

enjoyment into the daily lives of millions,<br />

both at home and abroad."<br />

Jim Burkett Joins<br />

MGM Laboratories<br />

HOLLYWOOD—James Burkett has resigned<br />

as vice-president of Pathe-America<br />

to become sales manager for MGM Laboratories<br />

in Culver City. Mike O'Hara takes<br />

over Burkett's position with Pathe. At the<br />

same time, Walter G. Eggers. formerly<br />

vice-president with Movie Lab in New York,<br />

was engaged by MGM Lab as assistant to<br />

Alan Jackson, who heads the laboratory<br />

here. Both appointments emphasize MGM's<br />

recent decision to extend its lab facilities<br />

to producers and distributors outside the<br />

studio.<br />

Newman and Loren<br />

Are British Choices<br />

Hollywood — Robert Rossen's "The<br />

Hustler" was named by the British<br />

Film Academy as the best foreiRn picture<br />

of the year, in a tie with the<br />

USSR's "Ballad of a Soldier." Paul<br />

Newman was named best foreign actor<br />

as a result of his performance in Rossen's<br />

picture, and Sophia Loren was<br />

named best foreign actress for "Two<br />

Women."<br />

Tall Down' Chosen<br />

For Cannes Festival<br />

HOLLYWOOD—MGMs "All Fall Down"<br />

has been named the U. S. entry at the<br />

Cannes Film Festival to be held May 7-21.<br />

The festival selection committee announced<br />

that the picture was selected because of its<br />

"exceptional artistic merit."<br />

Eva Marie Saint, Warren Beatty, Karl<br />

Maiden and Angela Lansbury head the cast<br />

of the fUm, which John Houseman produced<br />

and John Prankenheimer directed.<br />

Roy Evans Returns to LA<br />

As UA Circuit Staffer<br />

LOS ANGELES—Roy Evans, for the past<br />

three months in New York as division<br />

manager of Skouras Theatres, has returned<br />

here to join the parent company. United<br />

Ai-tists Theatres, as assistant to general<br />

manager Fred Kunkel in buying, booking<br />

and theatre operation.<br />

Reason for the move is United Artists<br />

Theatres projected expansion in Southern<br />

California, where the circuit now operates<br />

11 theatres. Plans are to acquire several<br />

more in the near future.<br />

Evans also will work with Kunkel on UA<br />

circuit's long range remodeling plans in<br />

which over $1,000,000 will be spent on refurbishing<br />

and remodeling all theatres.<br />

The Four Star recently was completed at a<br />

cost of $160,000 for the "Black Tights"<br />

premiere and engagement. The UA Pasadena<br />

and Glendale also have been completely<br />

done over and work is progressing<br />

on the Long Beach.<br />

Evans joined Skouras Theatres several<br />

months ago after many years as district<br />

manager for National Theatres and Fox<br />

West Coast.<br />

Grain Harvesting Theme<br />

Of Next Zephyr Feature<br />

HOLLYWOOD—"Some Men Reap," a<br />

story of American grain harvesting, will be<br />

filmed by Zephyr Productions in June with<br />

president Paul Parry producing and directing.<br />

Zephyr also will release the picture<br />

on a regional basis.<br />

The featm-e will be shot in Eastman Color<br />

and widescreen.<br />

New George Chakiris Role<br />

HOLLYWOOD—Harold Hecht has signed<br />

Oscar winner George Chakiris to costar<br />

with Yul Br^^mer and Richard Widmark in<br />

"<br />

"Flight From Ashiya. to roll June 1<br />

for United Artists release. Chakiris is<br />

currently starring in "Diamond Head."<br />

BOXOFFICE April 16. 1962 W-1


Goldman LA Theatre<br />

Will Cost $500,000<br />

LOS ANGELES— Harold Goldman, who<br />

owns seven theatres in New York, is setting<br />

plans for the first motion picture house<br />

on the Sunset Strip. Blueprints for the<br />

$500,000 theatre include a cocktail bar<br />

area.<br />

A trend toward smaller theatres was<br />

prophesied by Goldman, here to confer with<br />

Joseph Levine about booking "Boccaccio<br />

'70" for his Studio Theatre in Manhattan.<br />

The e.\hibitor also predicted future bookings<br />

would involve films which could run<br />

indefinitely, rather than being "just another<br />

picture."<br />

Honor-Winning 'Bridge'<br />

In June General Release<br />

LOS ANGELES—Allied Artists' art house<br />

presentation. "The Bridge." will be put<br />

into general release in June. The film, winner<br />

of many honors, including an Oscar<br />

nomination and Hollyw-ood Foreign Press<br />

Golden Globe award, was produced by<br />

Pono-Film and Jocehn Severin. directed<br />

by Bernhard Wicki and based on Manfred<br />

Gregors novel of the same title.<br />

The cast is toplined by Volker Bohnet.<br />

Fritz Wepper and Cordula Trantow.<br />

Mary Is Honorary Head<br />

HOLLYWOOD—Mary Pickford has accepted<br />

the honorary chairmanship of the<br />

Motion Picture Relief Fund benefit premiere<br />

May 4. 5 at the Movieland Wax<br />

Museum in Buena Park, fund president<br />

George L. Bagnall announced. Miss Pickford<br />

is president emeritus of the relief fund.<br />

on whose board of directors she has served<br />

for many years.<br />

Premiere benefit tickets at $2.50 each<br />

may be obtained by writing Mary Pickford<br />

or the Motion Picture Relief Fund, co<br />

Box 10. Hollywood 28.<br />

Dick Widmark to 'Ashiya'<br />

HOLLYWOOD— Harold Hecht has signed<br />

Richard Widmark to star with Yul Brynner<br />

in "Flight From Ashiya." which rolls June<br />

1 for United Artists release. The story of<br />

the Air Rescue unit will be filmed in Japan,<br />

Hong Kong, the Philippines, North Africa<br />

and the Bavarian Alps.<br />

Danny Kaye Concert, $112,340<br />

HOLLYWOOD — Danny Kaye's<br />

Jack Cooper Resigns<br />

HOLLYWOOD—Jack Cooper resigned as<br />

assistant Paramount studio publicity manager.<br />

guestconducting<br />

appearance with the Los<br />

Angeles Philharmonic orchestra raised<br />

$112,340 for the musicians union pension<br />

fund, with a sellout crowd packing the<br />

2,660-seat Philharmonic Auditorium. Seats<br />

in the orchestra section were $100 each.<br />

Filmgroup Distributing 'Mermaids'<br />

LOS ANGELES— "Memiaids of Tiburon"<br />

starring Dianne Webber, to be distributed<br />

by The Filmgroup. is scheduled for<br />

a Cincinnati area saturation booking in<br />

June.<br />

Elke Sommer Set for First<br />

Film Showing in U.S.<br />

HOLLYWOOD—Described by one major<br />

European reviewer as "a new Brigitte Bardot<br />

without the pout." Elke Sommer is<br />

scheduled for her first U.S. outing when<br />

"Sweet Violence" opens at the Sunset Tlieatre<br />

in Hollywood April 27.<br />

Miss Sommer. 20. has starred in 13<br />

European films in the past two-and-a-half<br />

years, according to her American representative,<br />

receiving star billing opposite<br />

such well-established European aiid<br />

American stars as Horst Buchholz, Richard<br />

Todd. Walter Chiari. A linguist, she<br />

performs without dubbing in French. German.<br />

Spanish and Italian as well as English.<br />

Recent films: "Don't Bother to<br />

Knock." made in England; "Daniella by<br />

Night." reported a substantial hit in<br />

France: "Women of Luxury," made in<br />

Italy.<br />

Filmed in Cinemascope. "Sweet Violence"<br />

was produced by Joel Lifschultz, directed<br />

by Max Pecas.<br />

American distribution is being handled<br />

by Audubon Films of New York, with<br />

Beverly Pictures booking situations west of<br />

Denver.<br />

'Bounty' Campaign Based<br />

On Silverwood Tie-Ups<br />

LOS ANGELES—A nationwide exploitation<br />

campaign based on the successful promotional<br />

tie-up between Silverwoods Department<br />

Stores and MGM's "Mutiny on<br />

the Bounty" will be used by studio fieldmen<br />

around the country to aid in effecting<br />

similar campaigns.<br />

Four hundred kits have been ordered by<br />

the studio which describe the promotion<br />

and reproduce the advertising and publicity<br />

during the three-week tie-up. The promotion<br />

utilized props and large still photos for<br />

floor and window displays in eight Silverwood<br />

stores to launch a new line of South<br />

Seas fashions inspired by the pictui-e.<br />

Dorothy Provine Casting<br />

Rounds Out 'Mad World'<br />

HOLLYWOOD—Stanley Kramer completed<br />

the stellar casting on "It's a Mad,<br />

Mad. Mad, Mad World" with the signing of<br />

Dorothy Provine. on loanout from Warner<br />

Bros. The film marks the first feature for<br />

the actress since she started the WB Roaring<br />

20's TV series.<br />

Previously set for "Mad World" are<br />

Spencer Tracy, Ethel Merman, Sid Caesar.<br />

Jimmy Durante, Edie Adams, Jonathan<br />

Winters. Terry-Thomas. Buddy Hackett.<br />

Mickey Rooney. Dick Shawn. Peter Falk<br />

and Eddie "Rochester" Anderson.<br />

A Cavalcade of Costumes<br />

HOLLYWOOD — The motion picture<br />

co.stumers Local 705 will present a historical<br />

cavalcade of costumes of famed<br />

films as the major theme of its September<br />

22 Adam and Eve awards. The show is<br />

being planned as an advance premiere of<br />

the Hollywood Museum.<br />

Casey Adams to Use Own Name<br />

HOLLYWOOD — Actor Casey Adams,<br />

currently appearing in Paramounts "My<br />

Six Loves." said he will use exclusively his<br />

real name of Max Show-alter, under which<br />

he is also a composer-writer.<br />

Cojecddiioe. ^n4Ufeie^<br />

Producer Walter Wood, back from production<br />

huddles in London and New York<br />

on "Tunnel 28."<br />

Producer Mel Shavelson, to Gotham for<br />

a Paramount home office screening of<br />

""The Pigeon That Took Rome.""<br />

Producer Sy Bartlett. to Chicago to participate<br />

in promotion for U-I"s ""Cape Pear."'<br />

UA publicity director Fred Goldberg, in<br />

for conferences.<br />

AIP toppers James Nicholson and<br />

Samuel Arkoff, to San Francisco for an<br />

exhibitor lunch and tradescreening.<br />

Euu'ene V. Klein, head of National General<br />

Corp.. back at his desk from huddles<br />

in Chicago. New York and Miami.<br />

Robert W. Selig. National Theatres, back<br />

from Fox Intermountain meetings in Denver<br />

and Salt Lake City.<br />

Artists XVI Distributing<br />

Parade's Suspense Films<br />

LOS ANGELES—A deal<br />

has been completed<br />

by Parade Releasing Organization<br />

with Joseph Cranston of Artists XVI Productions<br />

for the distribution of the suspense<br />

film. ""Ti-auma."'<br />

Produced by Cranston and written and<br />

directed by Robert Malcolm Young, the<br />

film stars John Conte, Lynn Bari, David<br />

Garner and Warren Kemmerling. and introduced<br />

Lorrie Richard. A May release has<br />

been set.<br />

A Cancer Kickoff<br />

HOLLYWOOD—Filmites will gather to<br />

kick off national Bowl Down Cancer week<br />

in support of the American Cancer Society<br />

crusade April 22-28. Scheduled to attend<br />

the luncheon at Hollywood Star Lanes,<br />

sponsored by the Bowling Proprietors<br />

Ass"n of America, are Stuart Whitman, Rod<br />

Steiger, Martha Hyer, David Janssen, John<br />

Saxon, Dolores Hart. Jayne Mansfield, Ray<br />

Danton, Ruta Lee. Barbara Luna. Barry<br />

Sullivan, Howard Keel, Jeanne Crain and<br />

Julie Adams, and others.<br />

Out at MGM Casting<br />

HOLLYWOOD—Alexis Corfino. in charge<br />

of MGM's casting department for the last<br />

ten years, has asked for and has been<br />

granted his release.<br />

Al Trescony has been named to replace<br />

Corfino as head of the casting department.<br />

Trescony. formerly head of TV casting, has<br />

been with the studio for 25 years. Under<br />

the new organization set-up. both feature<br />

and TV casting will be consolidated in the<br />

one department.<br />

Too Hot' to Topaz Films<br />

HOLLYWOOD— "Too Hot to Handle."<br />

Eastman Color feature starring Jayne<br />

Mansfield. Leo Genn and Karl Boehm. has<br />

been acquired by Topaz Films Corp.. headed<br />

by Paul P. Schreibman and Edmund Goldman.<br />

The film, directed by Terence Young,<br />

w-as produced and released in England and<br />

will be released in this country June 1,<br />

possibly with a title change.<br />

"Feather in Her Hat." based on "Lilly's<br />

Story."" a novel by Ethel Wilson, will be<br />

relea.sed by MGM.<br />

,<br />

W-2 BOXOFFICE April 16, 1962


'NTACT YOUR Jimeniaaru fntB/mationjCiL exchange<br />

ATTLE<br />

Robert S. Parnell<br />

2316 Second Avenue<br />

Seattle 1, Washington<br />

MAin 4-6234<br />

DENVER<br />

Chick Lloyd<br />

2145 Broadway<br />

Denver 5, Colorado<br />

TAbor 5-2263<br />

SALT LAKE CITY<br />

Fred C. Palosky<br />

252 East First South<br />

Salt Lake City, Utah<br />

DAvis 2 3601<br />

LOS ANGELES<br />

N. P. Jacobs<br />

1918 So. Vermont Avenue<br />

Los Angeles 7, California<br />

REpublic 1-8633<br />

SAN FRANCISCO<br />

Hal Gruber<br />

255 Hyde Street<br />

San Francisco 2, Califon<br />

PRospcct 6-4409


—<br />

^^ OME afterthoughts on the Academy<br />

<strong>1^</strong>^ Awards while they are still fresh in<br />

mind:<br />

We have not seen Stanley Kramer's<br />

brief, warm and humorous speech on accepting<br />

the Irving Thalberg Award anywhere<br />

in print, but here is the complete<br />

text:<br />

"When they told me that I was going to<br />

receive the Irving Thalberg Award, I remembered<br />

that Mr. Thalberg's mother and<br />

my grandmother used to be bridge partners.<br />

If they had told me at that time that<br />

some day I<br />

would receive the Irving Thalberg<br />

Award I wouldn't have believed it<br />

but my grandmother would."<br />

At the same event. Bob Hope, the wellknown<br />

M. C. who walks as if he were wearing<br />

roller skates with the brakes on. was at<br />

his very best. Many of his comments never<br />

reached the TV audience because they were<br />

delivered while the living room captives<br />

were being "entertained" by the commercials.<br />

Said Mr. Hilarious:<br />

"Tonight you will see Hollywood's newest<br />

and greatest production: 'Judgment<br />

at Santa Monica.'<br />

W-4<br />

day and see a star in the window—it means<br />

he's not working.<br />

"However, Grace Kelly is coming back<br />

here to make a movie. Monaco needs the<br />

money. Since Jack Warner imy new landlord'<br />

came back from there, the Casino<br />

hasn't had enough big losers.<br />

"As for those foreign movies being shown<br />

in this country with all those strange people<br />

doing strange things. I can't understand<br />

it. If I make a U-turn on the way to<br />

the studio, there is a policeman right there<br />

to remind me that I am breaking the law.<br />

"Some of the foreign movies are real<br />

great, however, like 'La Dolce Vita'—meaning<br />

what to do until the spaghetti is ready.<br />

"Some of our Hollywood producers are<br />

doing all right, too. in that department. If<br />

they make a pictui-e that gets the Production<br />

Code Seal of Approval, they look at<br />

each other and say— 'Where did we fail?'<br />

"So far we haven't had any bulletins<br />

from Rome, but, in case you're worried,<br />

Mrs. Stone is not the only one who had<br />

a Roman Spring.<br />

"Among the nominees for 'Best Song' is<br />

the love theme from 'El Cid.' The music is<br />

by Miklos Rozsa. The lyrics are by Paul<br />

Francis Webster. Incidentally, Mr. Webster<br />

wrote Miklos Rozsa's name."<br />

Thank you, Bob, for the memories. As<br />

a consolation prize you get the Point of<br />

View Award for never being funnier.<br />

"They say that 'Cleopatra' is going to<br />

cost 30 million dollars. So who's worried?<br />

It's been shooting so long that that comes<br />

down to about two dollars a day.<br />

Topic A throughout the world seems to<br />

"This program will be interrupted if be the Elizabeth Taylor embroilment. Because<br />

of the nature of human nature, it<br />

there are any news bulletins from Rome . . .<br />

"As you know, this auditorium is only a seems to take precedence in the minds of<br />

few feet from the ocean. We are leaving many over international crises of far<br />

the back door open so that if the 'Mutiny greater importance and significance. This<br />

on the Bounty' cast gets back in time they writer, along with many others, I am sure,<br />

can wade ashore.<br />

is frequently asked, "What do you think<br />

of it?"<br />

"Ironic,<br />

Opinion<br />

isn't<br />

reserved.<br />

it, that Hollywood's<br />

We are in the<br />

greatest<br />

business of criticizing<br />

moment of the<br />

pictures<br />

year<br />

or<br />

should<br />

business<br />

be going<br />

out<br />

operations,<br />

all over<br />

not<br />

the<br />

people.<br />

world—from Santa Monica?<br />

Rather than be the first to throw a Biblical<br />

stone at Miss Tayor's<br />

"I don't expect<br />

Spring, let's<br />

to win an Oscar myself,<br />

refer the discussion<br />

but<br />

to<br />

I'm<br />

the opinions<br />

still smiling.<br />

of<br />

Hollywood is full of others<br />

method<br />

and simply report. (This<br />

actors, but I'm what<br />

column<br />

they call a can hardly be<br />

•method'<br />

accused of cowardice in<br />

loser. I wouldn't<br />

view<br />

be surprised if.<br />

of its usually<br />

instead<br />

forthright<br />

of<br />

opinions,<br />

giving me but the<br />

an Oscar, the Academy<br />

young lady has been<br />

voted<br />

lacerated<br />

to put<br />

from sufficiently<br />

a manhole cover over<br />

my<br />

other<br />

star on<br />

sources<br />

Hollywood<br />

without our having<br />

Boulevard. My agent to join as<br />

keeps<br />

a soloist in<br />

telling<br />

the chorus.)<br />

me not to worry, that I'm<br />

still young. That's one good<br />

The best<br />

thing<br />

analysis<br />

about<br />

of Miss Taylor's dilemma<br />

is given in the April 13 issue of<br />

having a 95-year-old agent.<br />

Life Magazine, and it is rather<br />

"As<br />

frightening.<br />

you know, George Scott rejected Never has the editorial mailed fist<br />

his<br />

of<br />

nomination<br />

a<br />

for a best supporting role national magazine been so thinly<br />

in<br />

veiled in<br />

'The Hustler.' I imagine that Mr. Scott so innuendous a velvet glove.<br />

is sitting home tonight watching television<br />

with his back From this, and<br />

to the<br />

other comments<br />

set.<br />

in the<br />

press, one would gather that<br />

"This<br />

Miss Taylor<br />

program is being taped for all of has all the assets in<br />

our<br />

the world except<br />

actors<br />

ordinary<br />

intelligence, a sen.se of responsi-<br />

overseas. It is probably the first<br />

television program that will do better in bility, and a regard for<br />

the<br />

public opinion.<br />

reruns than it did in the original.<br />

Miss Taylor's next vehicle, if<br />

"So many she ever<br />

Hollywood actors are going gets one, might well be<br />

overseas<br />

a remake of<br />

that<br />

Ben<br />

their agents are beginning Ames Williams' "Leave<br />

to demand<br />

Her to Heaven,"<br />

ten per cent of the typhus shots. once made by 20th-Fox with Gene Tierney<br />

"If you drive through Beverly Hills to- in the starring role. End of shudders.<br />

Legion Post to Boycott<br />

Runaway Production<br />

HOLLYWOOD—At a membership meeting<br />

condemning runaway production, the<br />

American Legion Post 46 in Culver City<br />

adopted a resolution calling for a boycott<br />

of Hollywood interest films made in foreign<br />

countries.<br />

The action asked that such product not<br />

be patronized by the public because of the<br />

danger of Communist infiltration in picture<br />

content, cooperation of some runaway producers<br />

with Commie controlled unions<br />

abroad, and certain filmites taking residence<br />

overseas to "avoid their responsibilities<br />

as citizens" and to "unpatriotically<br />

evade their fair share of income taxes"<br />

needed for national defense.<br />

The resolutions wall be sent to the state<br />

department of the American Foreign Legion<br />

of California for consideration at its<br />

convention this June.<br />

Warners Mails Portfolio<br />

On 'Chapman Report'<br />

LOS ANGELES—Motion pictui'e exhibitors,<br />

newspaper and magazine editors<br />

throughout the U.S. are receiving from<br />

Warner Bros, a portfolio, labeled "Case<br />

histories from 'The Chapman Report,' a sex<br />

survey of American women."<br />

Each portfolio contains four "case histories"<br />

of the characters portrayed by Shelley<br />

Winters. Claire Bloom, Jane Fonda and<br />

Glynis Johns in the Dan-yl F. Zanuck production<br />

for WB, which also stars Efrem<br />

Zimbalist jr.. Ray Danton. Ty Hardin and<br />

Andrew Duggan.<br />

The film, based on the novel by Irving<br />

Wallace, was produced in Technicolor by<br />

Richard Zanuck and directed by George<br />

Cukor.<br />

Suzanne Pleshette Signed<br />

For '40 Pounds of Trouble'<br />

HOLLYWOOD — Suzanne Pleshette has<br />

been set by Tony Curtis and producer Stan<br />

Margulies for the femme lead in "40<br />

Pounds of Trouble," Curtis Enterprises production<br />

for Universal release in which<br />

Curtis and Phil Silvers are starred.<br />

Miss Pleshette will portray Silvers' niece<br />

in the romantic comedy scripted by Marion<br />

Hargrove. The actress is currently appearing<br />

in Alfred Hitchcock's "The Birds," and<br />

will<br />

"<br />

check in at U-I for "Trouble. slated to<br />

roll in color and Panavi.sion April 19, with<br />

Norman Jewison directing.<br />

Prolog in 5 Languages<br />

HOLLYWOOD—Stephen Boyd has been<br />

set by producer Joe Pasternak to record<br />

the prolog to MGM's "Jumbo" in five additional<br />

languages to supplement the English<br />

version. The actor will dub the track<br />

in French, Spanish, Italian, Gei-man and<br />

Japanese.<br />

To Play Bob Hope's Son<br />

HOLLYWOOD — Twelve-year-old Ricky<br />

Kelman, described as having "a ski nose<br />

like Bob Hope," has been cast by Warner<br />

Bros, as Hope's son in "Critic's Choice."<br />

Director Don Weis and producer Frank P.<br />

Ro.senberg located the youngster while he<br />

was playing a two-week engagement at the<br />

Sombrero Playhouse in Phoenix.<br />

BOXOFFICE April 16, 1962


—<br />

—<br />

—<br />

—<br />

— —<br />

—<br />

.<br />

——<br />

—<br />

—<br />

—<br />

. . Harry<br />

. .<br />

Big 'Judgment' Debut<br />

In Denver Aladdin<br />

DENVER— "Judtiiiu'iU at, NuiTniberK"<br />

began a probable long lun at the Aladdin<br />

here with a fine 250 for the first week. All<br />

except two first-run houses enjoyed well<br />

over average business for the week.<br />

(Average Is 100)<br />

Aloddin Judgment at Nuremberg (UA) 250<br />

Centre— Sweet Bird of Youth (MGM), 2nd wk. 130<br />

Cooper Seven Wonders of the World (Cineroma),<br />

241 h wk 130<br />

150<br />

125<br />

..170<br />

on (Col), 3rd 70<br />

Poromounf— All Fall Down (MGM); Malaga (WB) 115<br />

Townc—The Children's Hour (UA), 5th wk 75<br />

Ocnhom— El Cid iAA), 9th wk<br />

Denver—The Outsider (U-l); Six Block Horses<br />

(U-l)<br />

Esquire— Lover Come Back (U-l), 8th d.t. wk.<br />

Orpheum—Walk on the Wild Side (Col); Cash<br />

Demand wk<br />

Oscar Week Excitement Draws<br />

LA Attention From First Runs<br />

LOS ANGELES — Local first runs<br />

dropped off in a week that offered few<br />

stix)ng openers, and was dominated and obstructed<br />

by the Oscar excitement. "Black<br />

Tights" toted up a great 250 per cent in<br />

its second week, and "West Side Story"<br />

. . 90<br />

. .<br />

continued big with 200. Otherwi.se, business<br />

was spotty in all situations.<br />

Beverly Conon<br />

Corthay Circle—<br />

The Night<br />

El Cid (AA),<br />

(Lopert),<br />

1 6th wk<br />

5th wk.<br />

135<br />

Chinese West Side Story (UA), 17th wk 200<br />

Egyption Sweet Bird of Youth (MGM), 3rd wk. 100<br />

Four Star Black Tights (Magno), 2nd wk. ... 250<br />

Fine Arts Jessica lUA), 2nd wk 135<br />

Fox Wilsh.re— Stote fair (20th-Fox) 125<br />

Ins, Worrens Light in the Piazza (MGM),<br />

gen 30<br />

1 St rels 1<br />

Howoii, Orpheum The Mark (Cont'l); Sons and<br />

Lovers (20th-Fox), revivals 65<br />

Hollywood, Loyola, Hillstreet, Wiltern The<br />

Doy the Eorth Caught Fire (U-l) 65<br />

Hollywood Paramount All Fall Down 150<br />

(MGM)....<br />

Los Angeles, Pix Gidget (Col); Gidget Goes<br />

Howoiion (Col), reissues 65<br />

Music Hall Les Liaisons Dangereuses (Astor),<br />

7th wk 120<br />

Pontoges Judgment at Nuremberg (UA)<br />

16th wk 145<br />

State The Premature Burial (AlP), 2nd wk.<br />

Vagab-nd ^Don Quixote (MGM)<br />

65<br />

100<br />

Vogue Moon Pilot (BV), 9th wk 70<br />

Worner Beverly Walk on the Wild Side<br />

(Col), 5th wk 80<br />

Worner Hollywood, El Rey Flower Drum Song<br />

(U-l), 16th wk 70<br />

'West Side' Adds Matinees<br />

In 16th San Francisco Week<br />

SAN FRANCISCO—"Sweet Bird of<br />

Youth" continued to hold up strongly in<br />

the second week at the Stage Door while<br />

"All Fall Down" fell down to a low of<br />

per cent at the Warfield. Oscar-hopeful<br />

films returned to the Paramount and St.<br />

Francis with double bills. "West Side Story"<br />

in the 16th week at the United Artists.<br />

added matinees every day and an extra<br />

show on Sunday.<br />

Esquire The Children's Hour (MGM), 4th<br />

Fox—King of Kings (MGM), 3rd wk .<br />

Golden Gote The Doy the Earth Caught Fire<br />

.<br />

2nd wk<br />

Women<br />

(U-l),<br />

Metro<br />

.300<br />

Two (Embassy), 1 5tt> wk, ..<br />

Poramount The Guns of Novarone (Col);<br />

Brcokfost at Tiffony'i I'ara), return runs.<br />

Presidio A View From the Bridge (Confl),<br />

6th wk<br />

Stage Door— Sweet Bird of Youth (MGM),<br />

100<br />

2nd wk<br />

450<br />

Francis— St Fonny (WB), Splendor In the Grass<br />

(WB), return runs 80<br />

United Artists— West Side Story (UA), 16th wk. 275<br />

Vogue The Bridge (AA), 4th wk 200<br />

Worticld All Fall Down (MGM), 2nd wk 80<br />

York 24 Never on Sunday (Lopert); Block<br />

Orpheus (Lopert), revivals 125<br />

Rainy Weekend Welcomed<br />

By Portland Theatres<br />

PORTLAND— A rainy weekend helped<br />

boxoffice. particularly "West Side Story,"<br />

which held to its 250 per cent at the Music<br />

Box.<br />

Broodwoy— Lover Come Back (U-l); This Happy<br />

Feeling 2nd wk (U-l), return runs, 135<br />

Fox, 82nd St<br />

(Col);<br />

Guild—Sweet<br />

Weekend A<br />

Dnvc-ln Wolk on the Wild Side<br />

With Lulu (Col), 2nd wk 135<br />

Bird of Youth (MGM) 125<br />

Music Box West Side Story (UA), 4th wk 250<br />

Paramount, Sandy Dnvc-ln<br />

(U-l);<br />

The Outsider<br />

Blast of Silence (U-l) 135<br />

Orpheum, 104th St. Drive-In Journey to the<br />

Seventh Plonet (AlP); Beware of Children<br />

(AlP) 135<br />

Two Phoenix Theatres Book<br />

'The Bashful Elephant'<br />

LOS ANGELES — "The Bashful Elephant"<br />

was booked by Allied Artists to<br />

open May 23 in two Phoenix theatres, the<br />

Northern Di'ive-In and the Strand.<br />

A McGowan International production,<br />

the film stars Molly Mack. Helmut Schmid<br />

and Kai Fischer, and was written, produced<br />

and directed by Dorrell McGowan and<br />

Stuart E. McGowan.<br />

Many "King of Kings' Dates<br />

LOS ANGELES—"King of Kings." which<br />

has grossed over $1,000,000 in the past few<br />

weeks, will open a multiple engagement in<br />

40 theatres in this area May 23. The MGM<br />

Biblical spectacle will be the Easter attraction<br />

in more than 200 key cities throughout<br />

the country, including 60 houses in the New<br />

York area.<br />

LOS<br />

ANGELES<br />

Uorman Kipps, assistant general sales<br />

manager for MGM, conferred with Bill<br />

Devaney . Novak, sales manager<br />

for Seymour Borde. has set up "Nude on<br />

the Moon" at the Apollo Arts Theatre .<br />

Fred Schwartz, head of MGM's special reissue<br />

department, huddled with Seymour<br />

Borde.<br />

Jack .Sheriff of Manhattan Films, vicepresident<br />

of Filmrow Club, has arranged<br />

for the mobile chest X-ray unit to be on<br />

the Row in front of National Theatre Supply<br />

April 25 from 11 to 4 p.m. Examinations<br />

are free . . . Jules Gerelick. Favorite<br />

Films, went to San Francisco on business.<br />

Betty Dobson, secretary to Jack Berwick,<br />

advertising director at the Columbia exchange,<br />

was married April 14 to James R.<br />

Tracy . . . Olga Stillwell, former secretary<br />

to Newton Jacobs, gave birth to a ninepound<br />

boy.<br />

Sue Lloyd. English fashion model, will<br />

play a featured role in MGM's "The Main<br />

Attraction."<br />

H<br />

u


. . . Verne<br />

. . Teseo<br />

. .<br />

. .<br />

SAN FRANCISCO<br />

J|ric Erickson, master spy of World War<br />

n, spoke at a meeting of the San F^-ancisco<br />

Council of Women's Clubs about his<br />

adventures as depicted in "Counterfeit<br />

Traitor," the screen version of his novel<br />

Zeesman of Motion Picture<br />

Counseling Co. reports that the Skyview<br />

Drive-In in Sacramento is being enlarged<br />

to 2,050-car capacity and expanded to a<br />

twin-screen operation with six boxoffices.<br />

Moh^<br />

Arc Carbons<br />

j^<br />

QuaUtif, Pnx^jeoUcui,<br />

The ONLY Imported Carbon<br />

Carrying<br />

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Equipment will include in-car heaters and<br />

70mm projection. The architect is Gale<br />

Santocono.<br />

"El Cid" closes at the Alexandria Theatre<br />

in mid-May. No replacement has been announced<br />

... Ed Chrisman. representing<br />

Cretors Co. of Nashville, Tenn.. was in<br />

town . Tesi. Patio Theatre. Half<br />

Moon Bay, was on the Row buying .<br />

Alex Levin has been appointed manager of<br />

the Times Theatre . . . David A. Williams<br />

will reopen the River Theatre, Gurneville,<br />

for the summer April 24.<br />

Joe E. Brown was crowned with a daffodil-covered<br />

basball glove and reigned as<br />

king over the annual "Spring Comes to<br />

Maiden Lane" festivities Thursday i5).<br />

Joe is featured in "Damn Yankees" at the<br />

dinner theatre in the Sheraton-Palace Hotel<br />

.. . "The Magic Sword," a film about the<br />

ancient legend of St. George and the Dragon,<br />

will appear on the Esquire Theatre<br />

and Mission Drive-In screens in May .<br />

"The White Bear" a Polish prize-winning<br />

film, will have its first test run in the<br />

United States at the Movie here.<br />

WB-Oppenheimer Talks End<br />

HOLLYWOOD—Due to failure to reach<br />

amicable financial terms, negotiations between<br />

Jess Oppenlieimer and Warner Bros,<br />

head Jack L. Warner regarding the producer<br />

joining Warners as a television and<br />

movie producer have been terminated.<br />

American Tested and Approved<br />

in America's Leading Theatres<br />

DISTRIBUTED BY:<br />

Western Theatrical<br />

Equipment Company<br />

168 Golden Gate Avenue<br />

San Francisco, California<br />

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. . Howard<br />

. . Bob<br />

. . Sympathy<br />

. . Eva<br />

as<br />

DENVER<br />

T K. Powell. Cliff Tlicatrc at Wiay. is up<br />

and around again after a siege of<br />

pneumonia . to John Burton<br />

of the Nile Theatre in Mitchell, Neb., on<br />

the death of his mother . and Carroll<br />

Schad of the Star Theatre in Guernsey,<br />

Wyo.. had their son home on spring vacation<br />

from the University of Wyoming in<br />

Laramie.<br />

.<br />

The Teleglobe Co. has applied for a permit<br />

to operate pay TV in the Denver area<br />

through KTVR, Channel 2, which vva.s sold<br />

recently. Since Teleglobe cannot get a<br />

hearing until after the KTVR sale i.s<br />

cleared with the FCC, it will be at least<br />

a year until the pay TV project is ready<br />

to go ahead.<br />

A Sunday supplement of the Denver Post<br />

carried a page article on Cheyrl Sweeten<br />

who was selected by TOA as "Star of Tomorrow."<br />

Cheyrl is the daughter of Bob<br />

Sweeten, managing director of the Centre<br />

Theatre and Doreen Jensen<br />

Silver Hill Theatre for<br />

plan to close their<br />

the summer while theii- Oskosh Drive-In<br />

. is open will cut playing time<br />

Kehr<br />

in the Prairie Theatre to weekends only<br />

while the West Fifth Street Drive-In is<br />

open this summer.<br />

Westland, Cooper Leasing<br />

Pact on Colorado Houses<br />

COLORADO SPRINGS. COLO.—Larry<br />

Starsmore. president and general manager<br />

of Westland Theatres, which has its headquarters<br />

here, and Kenneth E. Anderson,<br />

general manager of Cooper Foundation and<br />

Cooper Foundation Theatres, Lincoln, Neb.,<br />

have completed arrangments for Westland<br />

to lease the Cooper Theatre. Grand Junction,<br />

and for Cooper to lease the Chief,<br />

Greeley. The leasing arrangements will become<br />

effective May 1.<br />

As a result of the agreement, Westland<br />

will operate the Mesa and Cooper theatres<br />

in Grand Junction, the only conventional<br />

theatres in that town. Cooper will operate<br />

its Colorado in Greeley, which was built in<br />

1957. as well as the Chief there. These are<br />

the only conventional theatres in Greeley.<br />

Starsmore said arrangements will make it<br />

possible for the Mesa in Grand Junction to<br />

have a steady flow of top product. Anderson<br />

stated that Cooper's top product will<br />

be played in the Colorado Theatre in Greeley.<br />

Both men indicated they felt the new<br />

arrangements would be beneficial to both<br />

companies and to the public.<br />

All Cape Shopping Center<br />

Will Have Art Theatre<br />

HYANNIS. MASS.—This Cape Cod community,<br />

reigning during the JFK administration<br />

as the Summer White House<br />

town, is the site of one of the nation's<br />

most unusual shopping centers, to be<br />

known as the All-Cape Shopping Center,<br />

and covering a 35-acre tract.<br />

Construction has already started on the<br />

shopping plaza, a striking highlight to be<br />

a lovely, natural four-acre kidney-shaped<br />

lake in the middle of the Picture Pond<br />

Plaza. Encircling the lake will be stores.<br />

a summer playhouse, an art film theatre<br />

and a restaurant. A fishing footbridge will<br />

bridge the neck of the lake.<br />

Wally Kemp to Supervise Six Theatres<br />

In Wyoming for Commonwealtti Circuit<br />

CASPER. WYO—Operation of six area<br />

theatres, leased to Commonwealth Theatres.<br />

Inc.. of Kan-<br />

.sas City, Mo., will be<br />

supervised by Commonwealth<br />

district<br />

Wally<br />

manager<br />

KemiJ, who head-<br />

(luarter.s in Grand<br />

Island, Neb.<br />

The lease agreement<br />

between Commonwealth<br />

and<br />

Rialto Theatre, Inc.<br />

was announced last<br />

vvLck by Common-<br />

AVally Kemp<br />

wealth president<br />

Richard H. Orear and Rialto president Russell<br />

W. Schulte. and brings to 111 the number<br />

of theatres now operated by the Missouri-based<br />

circuit.<br />

Orear announced also that there would<br />

be no drastic change in per.sonnel in the<br />

Wyoming houses, which include the Rialto.<br />

America and Terrace Drive-In here; the<br />

Mesa, Douglas: Ramona. Wheatland, and<br />

Fiesta. Gillette.<br />

Everett Allen, who has been with Rialto<br />

for many years, will become city manager.<br />

Jerry Parker, former manager of the<br />

50 Highway Drive-In at Sedalia. Mo., has<br />

come in to assist Allen and to manage the<br />

American Theatre. Jack Bass, a long-time<br />

employe of Rialto, will manage the Terrace<br />

Drive-In, which opened last Friday for the<br />

season. Much of Bass's work in recent years<br />

has been as manager of the Terrace.<br />

The local Rialto, from which the Schulte<br />

firm takes it name, was built in 1922 by<br />

Henry Brennan, who encountered financial<br />

difficulties when construction was about<br />

half complete, resulting in the Schulte interests<br />

taking over the building and operation<br />

through E. J. Schulte, father of Russell<br />

Ẇhen the Rialto opened, the elder<br />

Schulte brought Mel H. Todd, veteran theatre<br />

manager, from Cheyenne to run the<br />

theatre. Todd's wife, Florence, was a musician<br />

and organized an all-woman orchestra,<br />

called the Ladies Netto Orchestra, which<br />

Richard II. Orear, president of Commonwealth<br />

Theatres, Inc., at left, concludes<br />

a lease acrreement with Russell<br />

VV. Schulte of Rialto Theatre. Inc.,<br />

Casper, Wyo., under which Commonwealth<br />

takes over operation of six Wyoming<br />

theatre properties.<br />

.she directed and which played regularly at<br />

the theatre.<br />

The Rialto also had the first Vitaphone<br />

equipment here, installed in 1928 for the<br />

showin'^ of "Lights of New 'York."<br />

Later the Schulte interests leased the<br />

Rex and America theatres. The Rex was<br />

sold last year to a hotel firm and now is<br />

being demolished. The Rex. originally called<br />

the Iris and boasting ornate theatre boxes,<br />

in addition to its theatrical use also served<br />

as a community auditorium.<br />

Russell Schulte, associated with the operation<br />

of the Rialto since his high school<br />

days, began his theatre work by taking<br />

tickets there while home on summer vacations<br />

from school in California. Following<br />

his graduation from the University of<br />

California at Los Angeles, his father gave<br />

him a fuUtime job and he rose steadily<br />

thiough various positions until, following<br />

his father's death, he became president of<br />

the company.<br />

Schulte has many other business interests,<br />

the press of which made him decide<br />

to lease the theatres. His interests involve<br />

numerous real estate holdings and he is a<br />

director of the First National Bank here.<br />

Although the theatres have been leased,<br />

the Rialto Theatre, Inc., which also has<br />

other theatres not involved in the lease<br />

agreement, will continue to maintain an<br />

office in the Rialto building.<br />

Dallas Schuder Appointed<br />

Y&W Ass't-Gen. Manager<br />

BLOOMINGTON, IND.—Dallas "Dal"<br />

Schuder has replaced Vic Sicilia as assistant<br />

general manager of the Y&W Theatre<br />

Corp. operating the Princess. Harris<br />

Grand and Cascades theatres. Sicilia left<br />

Bloomington recently to accept a management<br />

position in Gary.<br />

Reviewing his career in exhibition,<br />

Schuder said he began as a projectionist<br />

at 19, making $10 a week for six nights'<br />

work. He got a 50-cent raise when he<br />

started showing Satui'day matinees. Always<br />

interested in movies. Schuder said he<br />

"<br />

played with a "magic lantern a child<br />

in Bartholomew Coimty and had a home<br />

movie outfit as a teenager.<br />

In 1947 he became manager of the Pixy<br />

Theatre in Edinburg and left two years<br />

later to become assistant manager of the<br />

Lyric Theatre in Indianapolis. While in<br />

Edinburg, he ran the first talking movie<br />

and the first Sunday movie shown there.<br />

In Indianapolis, Schuder worked at the<br />

Lyric and Keith's theatres before becoming<br />

manager of the Circle Theatre for<br />

seven years.<br />

Rochester Coronet Opened<br />

After Renaming, Updating<br />

ROCHESTER. N.Y.^The Coronet Theatre,<br />

formerly the Arnett. was reopened<br />

recently with Max Fogel as the new manager.<br />

Pogel for many years operated the<br />

old Webster Theatre.<br />

The Coronet, along with a new name, has<br />

a new look, having been tui-ned into a<br />

luxury establishment with 600 seats for<br />

showing first-run films.<br />

BOXOFFICE<br />

April 16, 1962<br />

W-7


*********<br />

-^ M '^ ^ ''<br />

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M M '^<br />

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BOXOFFICE<br />

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w-s BOXOFFICE April 16, 1962


1 BOXOFFICE<br />

!<br />

'<br />

wk,<br />

'<br />

!<br />

.'<br />

' ' '<br />

' ' '<br />

J<br />

'<br />

-<br />

'Judgmeni' Has 400%<br />

Debut in Kansas City<br />

KANSAS CITY — "Oscai- put iii a busy<br />

week on the amusement page of the daily<br />

paper and a number of subrun bookings<br />

were tailored to cash in on the Awards interest.<br />

"Judgment at Nuremberg" had a<br />

fine opening week at the Brookside and<br />

should be staying awhile.<br />

(Averoge Is 100)<br />

Brooksrde^Judgmcnt at Nuremberg (UA) 400<br />

Copn— El Cid (AA), 7th wk I75<br />

Empire— South Seas Adventure (Cinerama)<br />

ffh wk " ,(,Q<br />

Granada— The Outsider (U-l) ivi<br />

Kimo— Purple Noon (Times), 3rd wk. '<br />

1 30<br />

Poromounr— The Outsider (U-l), 2nd wk 95<br />

PlozQ— West Side Story (UA),<br />

.'<br />

3rd wk. 320<br />

Roxy— Sweet Bird of Youth (MGM), 3rd wk 90<br />

Saxon—The Children's Hour (UA) 100<br />

Sfud.o—Murder She Said (MGM), 3rd wk. i'lOO<br />

Uptown— Lover Come Bock (U-l), 5th wk 265<br />

Loop Business Not Too Bad,<br />

Considering Lent, Holdovers<br />

CHICAGO—With the program lineup in<br />

the Loop houses consisting of holdovers,<br />

grosses were uot at a high peak. However,<br />

there were opinions stating that business<br />

was better than during the Lenten season<br />

a year ago. "Forever My Love" did a repeat<br />

on its opening grosses in the second<br />

week, and the Surf, another near north<br />

theatre, had a hell-ringer with "Purple<br />

Noon."<br />

Copri— Parodisio (5R), 2nd wk. .. 1<br />

Cornegie—Two<br />

40<br />

Women (Embassy); Julius<br />

Caesar (MGM), revivals<br />

155<br />

Chicogo— Lover Come Bock (U-i), ' 8th wk!<br />

! : I<br />

Cinema— 50<br />

Lo Belle Americoine (Confl), 6th wk.<br />

Cmesfoge— 135<br />

El Crd (AA), ISth wk. IJO<br />

Esq jire— Forever My Love (Para), 2nd wk. .<br />

1 70<br />

Looj^Marriinra (SR); Huio (5R), 2nd wk. . . .<br />

165<br />

Monroe—Girl With a Suitcase (Ellis) Mon in<br />

the Moon (Trans-Lux)<br />

'<br />

]35<br />

Oriental—World in My Pocket (MSM), '<br />

2nd 1 70<br />

Stat'/?nr^?L'' °? =""«


!<br />

. . Not<br />

. . Norman<br />

. . Independent<br />

KANSAS CITY<br />

gasil Fogelson's Uptown Theatre in Marceline<br />

had a lucky escape on a recent<br />

Saturday evening when three businesses<br />

just across the street were burned out. An<br />

eyewitness reports that a strong north<br />

wind carried many pieces of flaming debris<br />

onto the roof of the Uptown, but that<br />

DRIVE-IN OWNERS-.<br />

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watchful firemen kept the roof wet and<br />

doused each wayward spark. The Fogelson<br />

family, however, had a loss a few days<br />

later when their squirrel monkey Sam. purchased<br />

from the Tom Edwards' Monkey<br />

Jungle in Eldon. contracted a lung congestion<br />

and died. Too late, they learned<br />

STEBBINS Theatre Equipment Co.<br />

Machine Repair Parts and Service<br />

Notional Carbons — Hurley Theotre Screens<br />

6-7-8-9 size Coli corbon couplers<br />

Special Prices on Rectifier Tubes<br />

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Contact your wholesaler and order Cramores now for<br />

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-j;;;^^<br />

OF THE<br />

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NTACT YOUR .Ji/nanlacLru ^nlennatioruzL EXCHANGE


. . Frank<br />

. . Columbia<br />

. . Louis<br />

2<br />

. More<br />

. .<br />

. .<br />

CHICAGO<br />

Qscar Brotman, operator of the Oasis<br />

Drive-In, has been re-elected president<br />

of the Chicagoland Drive-In Theatre<br />

Assn. New officers include Ralph Smitha.<br />

Essaness. vice-president, and Robert Jelinek,<br />

Skyhi and Dundale theatres, secretary-treasurer.<br />

Plans are being formulated<br />

for a cooperative spring advertising program<br />

including newspapers, radio and TV.<br />

Ann Marsters, movie critic for Chicago's<br />

American, was advised via long distance<br />

by Max Youngstein. executive vice-president<br />

of Cinerama, that his organization<br />

plans to build a new theatre in Chicago.<br />

Youngstein estimated it would take six<br />

months to build the theatre. Previously,<br />

when Miss Marsters had talked with<br />

Arthur Wirtz. owner of the building housing<br />

the Palace where all Cinerama productions<br />

have been shown, he said the<br />

terms offered in connection with the further<br />

showing of Cinerama properties were<br />

such that he could not continue and he<br />

closed the Palace on April first. According<br />

to Youngstein's information as given to<br />

Miss Marsters, Wirtz was offered the same<br />

deal Cinerama worked out recently in 42<br />

other situations but he would not accept it.<br />

Models of miniature prehistoric animals<br />

were given to children at the inaugural<br />

matinee Friday of Stanford Kohlberg's<br />

new Studio Theatre. There will be special<br />

children's shows every Saturday and Sunday<br />

afternoon, with the movies for adults<br />

beginning at 6 each evening. The Studio<br />

is built along "space age" lines and has a<br />

parking area providing facilities for 2,000<br />

cars. A champagne party marked the official<br />

opening, with "Sergeants 3" and<br />

"Plight of the Lost Balloon" as the initial<br />

films. Kohlberg plans to offer only top<br />

Hollywood productions to Studio patrons.<br />

Eric Erickson met with members of the<br />

press to talk about "The Counterfeit Traitor."<br />

Wilho Tikander. chief of the O.S.S.<br />

mission to Sweden, who credited Erickson<br />

with "one of the truly great espionage<br />

coups of World War II." was also present<br />

at the press conference. The film is B&Ks<br />

Easter offering at the United Artists theatre<br />

in the Loop.<br />

ST. LOUIS<br />

T^ave Arthur and his daughter Maui-een<br />

were presented with a plaque inscribed.<br />

"To Two Reel Troupers for Outstanding<br />

Performance at the Missouri-Illinois Theatre<br />

Owners 42nd Convention." at the<br />

MITO luncheon Monday 1 1 than<br />

20 MITO members and many exchange<br />

managers attended the luncheon honoring<br />

the two.<br />

In other business president Wes Bloomer<br />

urged all exhibitors to send in their contributions<br />

for the anti-toll T'V campaign<br />

so the money can be sent to TOA . . . The<br />

MITO also voted to buy the shirts and<br />

sponsor two WOMPI summer bowling<br />

teams.<br />

VVOMPIs were scheduled Wednesday<br />

for a dinner meeting at MGM to elect<br />

officers. President Charlotte Mmphy is<br />

issuing an appeal to bring old clothes to<br />

any exchange for their charity projects.<br />

The sale of the WOMPI Easter candy is<br />

reported going very well.<br />

.<br />

Joe Goldfarb of Alton. 111., is ill . . .<br />

Fred Hull jr.. MGM division manager from<br />

Dallas, was in the office here Monday .<br />

Jo Clyburn's husband Lynn, who is currently<br />

stationed at Ft. Knox, visited here<br />

this past weekend. Jo is with MGM .<br />

Marie Becker, 20th-Fox, spent a weekend<br />

in K.C. Hudson resigned at<br />

Warner<br />

.<br />

Bros. Pictures is<br />

having a secui-ity drive from April 6<br />

through September 26 . Jablanow<br />

announced the purchase of the Norside<br />

Theatre.<br />

"ENDLESS"<br />

BURNS THE ENTIRE POSITIVE ROD<br />

SAVE CARBON COST<br />

(1) No More Stubs—No More Carbon Savers<br />

(2) Very Low Burning Rate<br />

(3) Produces Extremely Bright And Stabilized Arc<br />

Prove this in your own tomp


,<br />

Louisiana TOA Aims<br />

At 2-State Session<br />

NEW ORLEANS—JuiU' convfiitiou plan.s<br />

liave been canceled by tlie Louisiana Theatre<br />

Owners Ass'n board of directors, and<br />

a committee was appointed to confer with<br />

representatives of the Mississippi Theatre<br />

Owners Ass'n on a proposal for a combined<br />

annual meeting.<br />

T. G. Solomon, president of Gulf States<br />

Theatres, Macomb. Mi'-s.: Kermit Carr.<br />

Paramount Gulf, and Eusenc T. Calongne,<br />

owner of the Bell and Gallo theatres, will<br />

take up the joint session matter with officers<br />

of the Mississippi TOA. The three<br />

are officers and directors of LATOA.<br />

The special meeting was conducted by<br />

George Baillio. vice-president in place of<br />

L. C. Montgomery, president, w'ho was prepai'ing<br />

to leave on an around-the-world<br />

trip.<br />

'Sank' Taylor's Wife Dies<br />

Near Laurel in Car Crash<br />

LAUREL. MISS.—The wife of W. S.<br />

"Sank" Taylor, owner of the Arabian and<br />

Strand theatres here, was killed and he<br />

suffered multiple injuries early Monday<br />

(2i morning when their motor car collided<br />

with a truck loaded with gravel at Ovett<br />

about 18 miles south of Laurel. Taylor. 71.<br />

sustained four broken ribs, a cut lip and<br />

body and facial bruises. It was said the<br />

couple was en route to their fishing camp<br />

on the Pascagoula river when the crash<br />

occurred.<br />

Shelmon Masce Named<br />

New Port Richey Manager<br />

NEW PORT RICHEY. FLA. — The<br />

Cinema Theatre now boasts one of the<br />

youngest managers in the state. Shelmon<br />

Masce, who is 18, formerly assistant manager<br />

at the Carib Theatre in Clearwater,<br />

was promoted to manager of the local<br />

Cinema after it was purcha.sed by Steve<br />

Barber. Barber is manager of the Carib<br />

and Ritz theatres in Clearwater.<br />

The previous owner of the New Port<br />

Richey was Charles Richelieu.<br />

Calif. Women's Clubs Vote<br />

Honors to 'King of Kings'<br />

HOLLYWOOD—Five top awards were<br />

presented to Samuel Bronston's "King of<br />

Kings" in a poll conducted by the California<br />

Federation of Women's Clubs, comprised<br />

of 800 clubs and 70.000 members.<br />

The awards will be presented May 8 at<br />

the organization's 60th annual convention<br />

in San Diego as follows: MGM, studio;<br />

Samuel Bronston, producer: Jeffrey Hunter,<br />

best actor; Siobhan McKenna, best<br />

actress, and Milton Krasner, photography.<br />

ITO of Arkansas Meeting<br />

In 43rd Session May h 2<br />

Big Vending Shipment<br />

By Wometco Int'l Co.<br />

MIAMI—Wometco Entt-rprises has announced<br />

that Its wholly owned sub.sidiary,<br />

Wometco International, has completed<br />

shipment of the largest single sale of vending<br />

equipment ever made in Latin America.<br />

This shipment, according to Albert Budlow,<br />

director of Wometco's International export<br />

division, consisted of automatic soft-driiik<br />

vending equipment of the ice dispensing<br />

type.<br />

Budlow also announced that substantial<br />

orders have been shipped to a number of<br />

Caribbean and Latin Amei-ican countries,<br />

and further orders are being processed.<br />

The recent .shipment was pursuant to an<br />

exclusive licensing agreement between Continental<br />

Vending Co. and Wometco International,<br />

under which Wometco may<br />

manufacture, sell and operate Continental's<br />

full line of vending equipment in<br />

South and Central America. Wometco also<br />

has exclusive sales rights from certain<br />

manufacturers of vending equipment.<br />

Newcomer Bill Munchel<br />

Managing Indiana Theatre<br />

BATESVILLE. IND.—William Munchel<br />

of Oldenburg has been appointed manager<br />

of the local Gibson Theatre by Joseph P.<br />

Finneran. president of Syndicate Theatres.<br />

Prior to his association with the Gibson,<br />

Munchel farmed in Franklin County for a<br />

number of years.<br />

Appoint Klein-Barzman<br />

HOLLYWOOD—The Mirisch Co. and<br />

United Artists have appointed Klein-Barzman.<br />

west coast freelance creative group,<br />

to develop radio and TV advertising and<br />

short subject promotion for "Two for the<br />

Seesaw," forthcoming Mirisch-Wise-UA<br />

comedy starring Robert Mitchum and Shirley<br />

MacLaine. The group performed the<br />

same assignments recently for Billy Wilder's<br />

"One, Two, Thi-ee," cuiTent Mirisch<br />

Co. presentation for UA release.<br />

To Film 'Hissssssss!'<br />

HOLLYWOOD — "Hissssssss." a farce<br />

comedy murder trial yarn, has been scheduled<br />

for filming under the Gomer L. Jones<br />

Production banner, with William Free producing<br />

and directing. The original screenplay<br />

is by Marian Cooper and Free, and<br />

will be shot without a release.<br />

Miri.K KiiCK. ARK.— Ccii.Mii.sliiii. |JUblicit\<br />

ai.;l showmanship arc- in \f major<br />

Ihemes al the 43rd annual convention of<br />

the Independent Theatre Owners of<br />

Arkansas here at the Lafayette Hotel May<br />

1. 2. Four outstanding industry speakers,<br />

authorities on the.se subjects, have been<br />

lined up for the two-day convention program<br />

by J. T. Hitt, president, and the entire<br />

top floor of the hotel reserved for the<br />

convention activities.<br />

The Showmanship Award will be given<br />

to the Arkansas Showman of the Year at<br />

the Wednesday industry breakfast.<br />

John G. Broumas. president. Broumas<br />

Theatres. Chevy Chase, Md., will open the<br />

convention Tuesday noon. May 1. speaking<br />

on exhibition. He will be followed by Bill<br />

Slaughter of Rowley United Theatres. Dallas,<br />

whose subject is concessions. The Tuesday<br />

evening cocktail party and banquet will<br />

precede dancing to Buster Flake's orchestra.<br />

M. B. Smith, vice-president in charge of<br />

advertising. Commonwealth Theatres. Kansas<br />

City, has been programmed by Hitt for<br />

the Wednesday morning industry breakfast.<br />

Smith's subject being "Exploitation and<br />

Publicity. Clarence Walker of Atlanta " is<br />

to be the Wednesday luncheon speaker,<br />

speaking on "Keys to Success and Happiness."<br />

The Coca-Cola Co. is sponsoring the<br />

Wednesday evening banquet, which will be<br />

featm-ed by awarding of a weekend vacation<br />

at the famous Arlington Hotel in Hot<br />

Springs to a banquet guest.<br />

Many of the exhibitors are expected to<br />

arrive Monday evening. April 30. for a<br />

social evening, although the convention<br />

will not op)en until noon the following day.<br />

Experience' Being Booked<br />

LOS ANGELES—National Theatres is<br />

releasing "The Crowning Experience" in<br />

Colorado, Utah and Kansas following the<br />

picture's premiere at the Bluebird Theatre,<br />

Denver. Joel McCrea gives the introduction<br />

on the film which stars Muriel Smith,<br />

who recently completed a tour of the Moral<br />

Re-Armament play. "The Hunicane."<br />

BALLANTYNE IN-CAR SPEAKERS <<br />

CONCESSION EQUIPMENT & SUPPLIES ^<br />

PROJECTOR REBUILDING SERVICE<br />

Prompt, Courteous Service 'Round the Clock<br />

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P.O. Box 771 Albany, Georgia<br />

Phone: HEmlock 2-2846<br />

i<br />

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In Florida—Joe Homsteln, Inc.. Miami— Franklin 1-3J02<br />

Roy Smith Compony. 365 Park St., Jacksonville. t\gln 3-9140<br />

In Louiilano—Notlonol Theatre Supply, New Orleans—Tulane 4891<br />

In TenneuM—TrI-Stote Theatre Supply, Memphis—Jockson 5-8240<br />

Notionol Theatre Supply, 412 South 2nd St., Memphis,<br />

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BOXOFFICE :: April 16, 1962 SE-1


. . Marjorie<br />

!<br />

—<br />

JACKSONVILLE<br />

pioyd Stowe, an independent booker on<br />

the local Pilmrow for many years who<br />

now operates the Linda Drive-In at Palatka.<br />

is resting in a Palatka hospital following<br />

a heart attack . Edenfield,<br />

secretary to Bob Capps, MGM manager,<br />

and her husband exchanged the<br />

HOOKING SERVICE<br />

221 S. Church St., Chorlofte, N. C.<br />

FRANK LOWRY . . . TOMMY WHITE<br />

PHONE FR. 5-7787<br />

peacefulness of apartment dwelling for the<br />

pleasures and problems of home ownership<br />

when they recently moved into their<br />

new brick bungalow in the San Jose suburban<br />

area on the southside.<br />

When the concession stands of the Florida<br />

Theatre became swamped with more<br />

customers than the sales staff could serve<br />

during an afternoon intermission of a stage<br />

performance of "The Music Man" for<br />

school children—WOMPIs from the Florida<br />

State Theatres home office saved the day<br />

by serving candy, popcorn and drinks to<br />

hungry hordes of kids and teenagers, reported<br />

WOMPI Mary Hart.<br />

Judge May, entertainment editor of the<br />

Florida Times-Union, displayed a conta-<br />

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Jacksonville 2, Florida<br />

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New Orleans, Louisiana


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Tune Wilkinson, star of 'Twist All Night.<br />

made eight personal appearances over<br />

two days at the Strand Theatre when her<br />

pictm-e opened there. "No I can't cook.<br />

she admitted. "I even burn TV dinners. I<br />

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BOXOFFICE :: April 16, 1962<br />

SE-5


MIAMI<br />

Kfcmbers of CORE staged a 40-minute<br />

demonstration Tuesday night i3i at<br />

Wometco's 163id Street Theatre in the<br />

163rd Street shopping center. The Committee<br />

of Racial Equality sent some 30 Negi-oes<br />

to the boxoffice to purchase tickets.<br />

When they were refused, the demonstrators<br />

formed a revolving line which continued<br />

the requests until the ticket window closed<br />

for the night.<br />

Frances Langford and husband Ralph<br />

Evinrude gave quite a party in Jensen<br />

Beach's Outrigger restaurant. The cohost-<br />

AMERICAN MADE<br />

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ess was Palm Beach's Mrs. PesKy Taylor.<br />

Guests included former film star Lili Damita<br />

and her son Sean Flynn. whose father<br />

is the late Errol Plynn: Barney Balaban,<br />

chairman of the board of Paramount Pictures,<br />

with his son and daughter-in-law.<br />

Mr. and Mrs. Leonard Balaban of Bonifay,<br />

Fla.<br />

Lewis Milestone, who directed "All Quiet<br />

on the Western Pi-ont," one of the greatest<br />

war films ever made, will pilot "PT-109,"<br />

the story of President John P. Kennedy's<br />

World War II exploits, in movie fomi. At<br />

the same time, it was announced that specific<br />

sites in southern Florida had been selected<br />

to "stand in" for actual South Pacific<br />

locations. In a letter to E. C. Lunsford.<br />

Miami orthodontist, realty investor<br />

and Florida booster in general, Russ<br />

Sanders of the Warner Bros, studio advised<br />

that Lunsford's "beautiful island" ithe<br />

words are Sanders'<br />

i<br />

of Lignumvitae had<br />

been selected for important sequences in<br />

the film. Shooting will start around June 1<br />

on the 450-acre key a few miles west of<br />

Upper Matecumbe on the Overseas highway,<br />

as well as at Key Largo, Big Pine Key,<br />

Eagen's Beach and other Key locations.<br />

Lignumvitae was selected for the film,<br />

Lunsford said, because of the island's deep<br />

water, dock and sandy beaches and a combination<br />

of accessibility with the necessary<br />

isolation. Another factor was the coconut<br />

palms in abundance on the island.<br />

For television commercials they want no<br />

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made<br />

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but a good one's needed to keep their past<br />

'sins' from catching up with them."<br />

Film producer-playwright Dore Schary<br />

was a speaker at a recent testimonial dinner<br />

honoring Miami banker and civic leader<br />

Leonard Abess, sponsored by the American<br />

Jewish Committee and the Anti-Defamation<br />

League of Bnai B'rith.<br />

Seven-Up Bottling Co. of Miami has added<br />

Hoffman Beverages, a popular soft<br />

di-ink in the northeast, to its line in a $150,-<br />

000 expansion to win new business. "We<br />

have long needed to complete our beverage<br />

line with real fruit flavors, and sparkling<br />

mixers." explained Sherman J. Tobin.<br />

president of Seven-Up. "This will increase<br />

oui- market penetration with higher unit<br />

sales per outlet, but with the same, or lower,<br />

distribution costs." It's the first time<br />

Seven-Up. a 27-year-old firm in the Miami<br />

area, has added a companion beverage<br />

and also the first time Hoffman has<br />

been franchised out of the New York area.<br />

American Beverage Corp., one of the<br />

largest bottling firms in the nation, bought<br />

control of the Pepsi-Cola Bottling Co. of<br />

Miami and has announced a two-million<br />

dollar expansion program. Julius Darsky,<br />

president of American Beverage, which is<br />

listed on the American Stock Exchange,<br />

said the funds will be spent for a new plant<br />

site and facility capable of tui-ning out 600<br />

bottles a minute. "'We're aiming for a<br />

three-million-dollar-a-year sales volume in<br />

the Miami area." Darsky said. American<br />

Beverage owns and operates Pepsi plants<br />

in Youngstown, Akron and Dayton, and<br />

a flavoring plant with a full line of soft<br />

dnnks in Houston. Darsky hinted that fm--<br />

ther expansion is likely in the Miami area.<br />

NEW ORLEANS<br />

J^ewis Adolph of tlie Venice Theatre conferred<br />

with buyer-booker Bill Cobb at<br />

C&B Theatre Co. . exhibitors seen<br />

around were Anna Molzon. Royal. Norco:<br />

Frank Olah jr.. Star at Albany; Bertha<br />

Poster. 'Violet and Port Sulphur: Joseph<br />

Barcelona. Regina at Baton Rouge; Warren<br />

Salles, Star and Park at Covington;<br />

Charles Bazell. Carol at Deiiham Springs;<br />

Eual Woodfield. Moonlight at West Long<br />

Beach; Bill and Stacy Darcc. New Opera<br />

House. Morgan City; Mr. and Mrs. E. R.<br />

Sellers, Yam at Opelousas; Doyle Maynard,<br />

Natchitoches; John Luster, Page Amusement,<br />

Natchitoches, and Fred Williams,<br />

Lincoln, Baton Rouge.<br />

Georgia Bruno of the F. F. Goodrow office<br />

was convalescing from an infection<br />

that required hospital treatment five days<br />

Kay was back from a week in<br />

Atlanta conferring with Syd 'Whiteman,<br />

his representative in the Atlanta and Jacksonville<br />

Addie Addison, UA,<br />

territory . . . was in town to initiate exploitation for<br />

"Taras Bulba," the Russian "western"<br />

filmed in Argentina where horsemen were<br />

available in large numbers.<br />

The Saenger Theatre is promoting its<br />

new student discount admission setup via a<br />

special screen trailer, lobby display and<br />

newspaper announcements. Young folk 12<br />

to 17 may obtain the discount cards at the<br />

Saenger boxoffice. They are valid when<br />

signed by parents or guardians. The discounts<br />

range up to 50 per cent.<br />

Calling at the Goodrow office was State<br />

Senator Canienter from Bastrop to confer<br />

about an 80-minute motion picture which<br />

he and Arthur Jones, producer of "Wild<br />

Cargo. " on a hunting trip in Asia.<br />

Jones operates a wild animal farm at Slidell.<br />

La. . Circle, a Lazarus theatre<br />

established a .score of years ago foi- Negro<br />

and white patronage, has been shifted to<br />

Negro-only. Maurice Joseph, Lazarus<br />

buyer-booker, said bids will be made for<br />

first run for the Circle.<br />

All seats were filled at the RKO Orpheum<br />

when "Notorious Landlady" was<br />

sneak-previewod between showings of<br />

"Walk on the Wild Side" . theatres<br />

in Mississippi were reopened; the<br />

Pix in Collins by Billy Shoemaker, the Joy<br />

in Shubuta by T. H. Woolridge and the Rex<br />

in DeKalb by George Russell.<br />

Phil Sliman, Mamie and Milton Dui-eau<br />

of Masterpiece Pictures and Leon Blender<br />

of AIP hosted exhibitors and others at a<br />

preview of AIP's "Burn, Witch, Bum" at<br />

the Hodges-Paramount Gulf screening<br />

room, following which cocktails were<br />

served in the Masterpiece Pictures quarters.<br />

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BOXOFFICE :: April 16. 1962 SE-7


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gE.8 BOXOFFICE :: April 16, 1962


with<br />

AMARILLO<br />

pame Nature made a personal appearance<br />

here at the opening of "State Fair"<br />

Wednesday i4i. Wouldn't it happen— for<br />

the first time in months it rained? But<br />

Interstate city manager Jack King had<br />

time during the day to finish erecting all<br />

the art and streamer flags in front of the<br />

Paramount and, due to his long-range campaign,<br />

the 8 p.m. performance still received<br />

a near-capacity audience from the strong<br />

advance ticket sales. To further benefit<br />

the coming weeks of the playdate it was<br />

covered by radio and TV news departments<br />

along with the newspapers. "The Eyes of<br />

Texas" was played in advance of Gov. Price<br />

Daniel's taped introduction before the feature<br />

started.<br />

Crossroads got to open "Whistle Down<br />

the Wind " "The Deadly Companions"<br />

at the Tascosa Drive-In and it was<br />

thence moved to the Twin. Carl Benefiel's<br />

Victory also went first run with "Wild<br />

Harvest" and the long-delayed "A Fever<br />

in the Blood." But Interstate rebooted<br />

1950's "King Solomon's Mines" at the<br />

State.<br />

The Amarillo Junior Leagrue presented<br />

1 13 > at<br />

its last play of the season Friday<br />

the Municipal Auditorium with "Fabu-Las<br />

Vegas," according to business agent Jimmy<br />

Cheshire. He also worked the symphony<br />

orchestra, which played there Tuesday . . .<br />

Channel 7 began featm-es on Sunday night<br />

prime time at 7:30 with "Run Silent. Run<br />

Deep," originally released by United Artists<br />

in 1958, to match the 8 p.m. prime<br />

time 20th-Pox product on channel 4 Saturday<br />

nights here. Channel 10 now offers<br />

three features on Saturday at 1 p.m. while<br />

channel 4 runs a top feature at the same<br />

time on Sunday matinees. This is in addition<br />

to late shows on Saturday and Sunday<br />

on 4, a 10 p.m. special Sundays and<br />

fom- other late shows repeated at 4:30 the<br />

following afternoon on 7, five late shows<br />

and thj-ee featm-es on Sunday mornings on<br />

ten with a new feature on Tuesday nights.<br />

This represents 23 different features per<br />

week on the three channels here.<br />

The Parker Square Theatre in Wichita<br />

Palls, opened in 1958 as the largest and<br />

only suburban house in that city, has met<br />

its final doom after having been converted<br />

and reopened last week as a department<br />

store. It has been closed since<br />

last year after a thj-ee-year operation by<br />

its original owners and later by Phil Isley<br />

of Dallas.<br />

Oklahoma City 'Fair' Bow<br />

Draws Almost Capacity<br />

OKLAHOMA CITY—"State Fair," second<br />

remake of what's close to being an<br />

American classic, was unreeled here Wednesday<br />

night i4i in a world premiere run<br />

the Criterion Theatre shared with a number<br />

of Texas film houses, the Daily Oklahoman<br />

reported.<br />

It drew a near-capacity crowd, in large<br />

part because a portion of the pictuie was<br />

made up of racing scenes shot at the Oklahoma<br />

City fairgrounds when 4,500 natives<br />

served as extras. The .story is set at the<br />

Texas state fairgrounds at Dallas.<br />

The premiere here Wednesday was de-<br />

Wallace Walthalh on 81st Birthday,<br />

Honored as Mr, Variety of Dallas<br />

DALLAS—Friends and barkers turned<br />

out at the clubrooms to honor Wallace<br />

Walthall who, as chainnan of the ceremonial<br />

committee, has inducted into membership<br />

practically every member of the<br />

Variety Club since its inception in 1935.<br />

Walthall, who for years was head of the<br />

National Screen Service office and a charter<br />

member of the Variety Club, received<br />

congratulations and best wishes from exhibitors,<br />

distributors and a host of friends<br />

on his 81st birthday.<br />

Born in Alabama in 1881, Walthall began<br />

his career in the motion picture business<br />

with the old Vitagraph Corp. From<br />

there he went to General Film Co. as manager<br />

in New Orleans before affiliating<br />

with National Screen Service. Barkers in<br />

the Dallas area and many on the national<br />

scene view Walthall as the symbol of Variety<br />

in his top hat and barker costume.<br />

Too, they remember his trademark of cordiality—passing<br />

out a stick of chewing gum<br />

to everyone he meets.<br />

Chief Barker Gordon McLendon presented<br />

a handsome calendar clock to Walthall<br />

as a token of appreciation for his<br />

outstanding Variety work.<br />

Paul Short, southeastern divisional manager<br />

for National Screen Service, said:<br />

"This club has been blessed with some<br />

really great men. The late beloved Bob<br />

O'Donnell was known as Mr. Show Business,<br />

Julius Schepp>s is Mr. Dallas, Chill<br />

Wills is Mr. Texas, Sol Sachs is Mr. Filmrow,<br />

Gordon McLendon is Mr. Radio, and<br />

henceforth Wallace Walthall will be known<br />

as Mr. Variety."<br />

Raymond Willie, vice-president and general<br />

manager of Interstate Theatres, expressed<br />

the admiration of theatre exhibitors<br />

when he said, "Wallace Walthall<br />

represents an irreplaceable era of spiritual<br />

greatness and fellowship."<br />

Phil Isley, president of the Phil Isley<br />

Theatres and past chief barker: "You are<br />

indeed one of the pillars of strength of the<br />

Variety Club now, in the past and in the<br />

future."<br />

void of any of the Hollywood stars featm-ed<br />

in the film—they were in Texas—but there<br />

was accompanying fanfare. A searchlight<br />

probed the di-izzly sky overhead before<br />

show time as a calliope tooted and a number<br />

of sports cars used in the movie were<br />

lined up outside the theatre.<br />

Response by the audience to "State<br />

Fair" reflected the film's attractiveness.<br />

Its first version starred the late Will Rogers<br />

in the 1930's, and the second appeared<br />

in the 1940's.<br />

Narration by Fred MacMurray<br />

HOLLYWOOD — Fred MacMurray has<br />

been selected by the United Community<br />

FMnds and Councils of America to appear<br />

in and narrate a new film for the United<br />

F^ind and Community Chest campaigns to<br />

be distributed nationally this fall. The film<br />

will be available for showings in theatres,<br />

on TV and in industrial plants and business<br />

offices in advance of the national<br />

-solicitation funds.<br />

WALLACE WALTHALL<br />

Sol Sachs, soutliwest district representative<br />

for Continental Distributing Co.,<br />

lauded Walthall as "one of the great men<br />

of Variety and one who will alw'ays remain<br />

in the hearts of the men who know him."<br />

As a feature of the celebration Walthall<br />

not only inducted new members, but reaffirmed<br />

all the old members present. This<br />

prompted the suggestion that this procedure<br />

be repeated every year.<br />

Among those in attendance were Morty<br />

Freedman, Gene Welch, Jake Watkins,<br />

Jake Elder, Bill Williams, Norm Levinson,<br />

Walter Steadman. Sam Berry, Joe Love.<br />

Bernard Brager, Lloyd Edwards, Don<br />

Keyes, Meyer Rachofsky, Duke Clark, Fred<br />

Patton, Alfred Sack, Kendall Way, Walter<br />

Penn, Bob Amos, Bill Slaughter, Johnny<br />

Hicks, Ed Gall, Edwin Tobolowsky. Dave<br />

Bloom. Arthur Harris, Clyde Houston, John<br />

Shaffer. Kyle Rorex, and Short, McLendon,<br />

Isley, Sachs and Willie.<br />

Oklahoma City Cooper<br />

Will Close Till July<br />

OKLAHOMA CITY—The Cooper Theatre<br />

in downtown, which shows Cinerama films,<br />

will close April 26, reopening some time<br />

in July. Kenneth E. Anderson, general<br />

manager of Cooper Foundation Theatres,<br />

Lincoln, Neb., said:<br />

"It had been anticipated that one of the<br />

two pictures now in production, "How the<br />

West Was Won' or 'The Brothers Grimm,'<br />

would be available but the magnitude of<br />

producing both pictures simultaneously has<br />

prevented completion of either picture in<br />

time to meet the Cooper deadline."<br />

"Windjammer " will continue to run<br />

through April 26. Anderson pointed out the<br />

closing does not mean business has not<br />

been good in Oklahoma City.<br />

"We have been well satisfied with results<br />

here. Four of the six pictm-es shown<br />

had previously enjoyed fine runs in Oklahoma<br />

City, With the new films we anticipate<br />

a tremendous response," he said.<br />

BOXOFFICE April 16. 1962 SW-1


OKLAHOMA CITY<br />

phe doctor has given us the green light<br />

and we are ready to hit the road again<br />

with a fine array of AIP pictures. 'Editor's<br />

note: Sam Brunk. BoxorncE Oklahoma<br />

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only the finest merchandise the market<br />

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'Tour Complete Equipment House"<br />

City representative, is a salesman for<br />

Screen Guild." Screen Guild, which handles<br />

AIP product, has anounced a date drive<br />

from July 29 to September 29. and we hope<br />

to get a lot of those dates filled. The SG<br />

exchange is captained by Lois Scott and<br />

Harry McKenna.<br />

Margaret Snell, 20th-Pox staffer, underwent<br />

surgery . Walter Wortham, Ok-<br />

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DALLAS<br />

^fore than 2,100 turned out for the world<br />

premiere of "State Fair" at the Majestic<br />

Theatre. The house was a near SRO;<br />

even H. L. Hunt, oil millionaire, had to<br />

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no-reserved-seat affair. Mayor Earle Cabell:<br />

R. L. Thornton, state fair president,<br />

and stars Pamela Tiffin and Ann-Margret<br />

appeared on the stage at the evening affair<br />

following a talk by Gov. Price Daniel transmitted<br />

from Au.stin. The WOMPI Premierettes<br />

in white formal attire greeted the<br />

first-nighters.<br />

James Denton was due here on the 17th<br />

in behalf of "Taras Bulba" . Marvin,<br />

the bad man in "The Man Who Shot<br />

Liberty Valance," was here for some plugging<br />

of the film which opens at the Palace<br />

on the 18th. Marvin said he's not<br />

really mean: "I don't beat old ladies: they<br />

beat me." He called at the Paramount office<br />

and autographed pictures there for<br />

staffers.<br />

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EL<br />

PASO<br />

prom a letter by Mrs. Rodney Herman in<br />

the Herald-Post's Thinking Out Loud<br />

column: "Due to the current trend in motion<br />

picture production, it is impossible to<br />

judge a movie as desirable by its advertising<br />

or its title. This makes the publication<br />

of the ratings furnished by the woman's<br />

department of the Chamber of Commerce<br />

especially appreciated. They give the potential<br />

moviegoer some information on<br />

which to ba-se the decision to go or not to<br />

go. and whether to take the family or hire<br />

a babysitter. In the past years we have<br />

simply gotten out of the habit of attending<br />

movies, unless they were produced by<br />

Walt Disney . we are able to have<br />

a quick reference to the ratings as to at<br />

least the age suitability of the movies we<br />

might attend. Also, we are making an effort<br />

to patronize family-type movies. 'We<br />

are finding that what was once a favorite<br />

pastime is enjoyable once more. We would<br />

attend even more often if more family<br />

movies were shown, especially on weekends."<br />

Glamor sparkled in the spotlight at Efrem<br />

Valle's La Fiesta theatre restaurant<br />

starting on April 6 with the arrival of<br />

movie star Monique Van Vooren. The Belgian<br />

beauty, star of "Gigi." "Happy Anniversary"<br />

and "Ten Thousand Bedrooms,"<br />

took over the headliner spot at the Juarez<br />

supper club.<br />

Bill T. Bohlin^, manager of the Capri,<br />

announced that "Cinerama Holiday" will<br />

close its run on the 18th and the following<br />

day open "Search for Paradise" .<br />

"West Side Story" opened at Interstate's<br />

Pershing Theatre, located in the fast-gl'owing<br />

Five Points shopping center, on the<br />

11th . H. Dollison, Santa Fe exhibitor,<br />

has added another profitable year<br />

to his North Loop Drive-In here. For the<br />

tenth anniversary week. Manager Don<br />

Negovan arranged special programming, including<br />

prizes at the snack bar and a<br />

bathtub full of groceries being awarded to<br />

some lucky patron. This ozoner admits a<br />

carload for 99 cents. The price has been<br />

in effect for a long time.<br />

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SW-4 BOXOFFICE April 16, 1962


:<br />

'Bird' a 500% Flyer<br />

In Mill City's Park<br />

MINNEAPOLIS—"Sweet Bird of Youth."<br />

which opened at the Park, pulled a big 500<br />

per cent in its opening stanza. Next in line<br />

was "Sergeants 3" in its seventh week at<br />

the Uptown Theatre with a rating of 225<br />

per cent. Most other offerings did average<br />

or above business for the week.<br />

I<br />

Average Is 100)<br />

Acodcmy— El Cid ( AA), 7th wk<br />

Avo'lon—^Surfsidc 77 (Cresse);<br />

1 00<br />

School for<br />

Scoundrels (Cont'l), reissues 150<br />

Gop»ier—The Outsider (U-l), 2nd wk 125<br />

Lyric—Wolk on the Wild Side (Col), 5tti wk 120<br />

Morvn—West Side Story (UA), 7th wk 160<br />

Orpheum—The Hcod (Trans-Lux) 90<br />

Pork— Sweet Bird of Youth (MGM) 500<br />

State—The Doy the Earth Caught Fire (U-l).... 110<br />

Uptown— Sergeants 3 (UA), 7th wk 225<br />

World— All Fall Down (MGM), 2nd wk 100<br />

Todd-AO 'Oklahoma!'<br />

Scores 420 in Omaha<br />

OMAHA—The Todd-AO 70mm production<br />

of "Oklahoma!" was off to a smashing<br />

420 per cent opening week at the Dundee<br />

Theatre as all first-run offerings fared<br />

well in Omaha. Pushing close behind was<br />

"Sergeants 3" at the Admiral and Chief<br />

with a 300 mark. Although "Pinocchio"<br />

slipped at the State, it still did nearly average<br />

and more than doubled average for<br />

its four-week overall figure.<br />

Admiral, Chief—Sergeants 3 (UA) 300<br />

Cooper—Seven Wonders of the World (Cinerama),<br />

19th wk 120<br />

Dundee—Oklahomo! (Magna) 420<br />

Omoha—The Four Horsemen of the Apocalypse<br />

(MGM) 120<br />

Orpheum—Walk on the Wild Side (Col), 2nd wk. 110<br />

State— Pinocchio (BV), 4t-h wk 95<br />

'West Side Story' Continues<br />

Near Capacity in Milwaukee<br />

MILWAUKEE—"West Side Story" in its<br />

third week at the Strand was the best<br />

grosser for the second consecutive week,<br />

followed by "The Children's Hour" at the<br />

Wisconsin and "South Seas Adventm-e" at<br />

the Palace. Business in general was good.<br />

Downer—Murder She Said (MGM) 200<br />

Palace— South Seas Adventure (Cineramo),<br />

15th wk 200<br />

Riverside—The Four Horsemen of the Apocalypse<br />

(MGM), 2nd wk 125<br />

Strond—West Side Story (UA), 3rd wk 300<br />

Times—Make Mine o Double (Ellis) 125<br />

Towne— Soton Never Sleeps (20th-Fox); The<br />

Long, Hot Summer (20th-Fox), reissue, 3rd wk. 90<br />

Worner—Walk on the Wild Side (Col), 2nd wk. 100<br />

Wisconsin—The Children's Hour (UA), 2nd wk. 225<br />

Krupp Trial Judge Guest<br />

At 'Judgment' Opening<br />

SEATTLE—"Judgment at Nuremberg"<br />

opened at the Blue Mouse with a judge who<br />

presided at the trial of munitions-maker<br />

Krupp among the special opening night<br />

guests. The distinguished visitor was John<br />

William J. Wilkins of Superior Court who<br />

was one of the three judges at the Krupp<br />

in Nuremberg following World War II.<br />

trial<br />

President Paul P. Ashley of the Washington<br />

State Bar A.ss'n: S. C. Soderland,<br />

president of the Seattle-King County Bar<br />

Ass'n, and other dignitaries, judges and<br />

their wives were in the first night audience.<br />

Peter Montemuro Quits<br />

HOLLYWOOD—Peter Montemuro. 20th-<br />

Pox studio manager, has resigned following<br />

26 years with the company to enter real<br />

estate.<br />

Morris Theatre Completes<br />

Third Remodeling Phase<br />

MORRIS. MINN. Thud phu.sc of Uir<br />

remodeling program of the Morris Theatie<br />

here has been completed, according to R.<br />

E. Collins, manager.<br />

The first phase was started over a year<br />

ago with installation of a complete new<br />

snack bar. a new popcorn machine and<br />

new drink machines.<br />

The second phase involved a complete<br />

redecorating of the theatre as well as the<br />

remodeling and modernization of the<br />

ticket office. Construction on this project<br />

was started last fall and the decorating<br />

was completed in December. Decorating<br />

was done by Dahlstrom & Weinberger.<br />

Minneapolis mow Weinberger Decorators'.<br />

The third phase of the remodeling program<br />

was two-fold in purpose—to widen<br />

the space between the seats in the auditorium<br />

and to recover the backs and seats<br />

with new material. New fabrics now have<br />

been installed on all .seats in the auditorium<br />

and balcony. Work was done by<br />

Den Besten of Hancock with the Adams<br />

Installation Service of Minneapolis, .seating<br />

engineers who specialize in auditorium<br />

seating.<br />

A fourth and final phase of the remodeling<br />

program will be completed this spring.<br />

Collins said. A new roof will be installed<br />

on the theatre and the entire exterior will<br />

be whitewashed. The canopy also will be<br />

painted.<br />

New Indoor Theatre<br />

In Milwaukee Suburb<br />

MILWAUKEE—A $300,000 motion picture<br />

theatre will be built in Brown Deer Village,<br />

suburban area adjacent to Milwaukee,<br />

according to an announcement by Richard<br />

A. Koch, president of the village.<br />

Koch said the theatre would be constructed<br />

at North 43rd and West Bradley<br />

road. It will have 600 seats, a 67-foot<br />

widescreen, the latest in audio-visual<br />

equipment and a supervised nursery. Construction<br />

is to start this summer.<br />

Koch said the name of the firm constructing<br />

the theatre would be released at<br />

a later date.<br />

J. M. Rostvold Sr. Makes<br />

Progress After Surgery<br />

CALEDONIA, MINN.—J. M. Rostvold sr.<br />

has returned from St. Mary's Hospital at<br />

Rochester where he had major surgery in<br />

March. Rostvold. who is owner of the State<br />

Theatre, is reported to be getting along<br />

nicely.<br />

His son. J. M. jr.. is manager of the State<br />

and Tom Burke of Minneapolis handles the<br />

bookings for the theatre.<br />

Gets 'Tomboy' Rights<br />

LOS ANGELES — Director Francis D.<br />

Lyon has acquired from Signal Pictures<br />

Corp. worldwide distribution rights, exclusive<br />

of the U.S. and Canada, of "The<br />

Tomboy and the Champ." which he directed.<br />

Lyon left for Europe to negotiate<br />

distribution deals for the Eastman Color<br />

film in the British Isles and on the continent.<br />

U-I distributed the film in North<br />

America.<br />

Wisconsin Salesman<br />

Ends 34-Year Career<br />

MILWAUKEE—Morris "Ginzoy" Horwitz.<br />

34 years a salesman for 20th-Fox<br />

here, has put hl.s brief case away and retired.<br />

In token of the esteem in which he has<br />

Morris "Ginzey" Horwitz. retiring<br />

20th-Fox salesman at Milwaukee, is<br />

seated with several friends and coworkers<br />

at the testimonial luncheon.<br />

Seated, from left: Pete Stathes, Sparta<br />

exhibitor; Dave Chapman, Horwitz;<br />

Manager Jack Lorentz, and standing,<br />

Harry Schlar and Meyer Kahn, all of<br />

the 20th-Fox staff.<br />

been held down through the years, members<br />

and associates of the Reel Fellows<br />

Club gave "Ginzey" a luncheon at the<br />

Boulevard inn. A total of 65 attended.<br />

Jack Lorentz, 20th-Fox manager, said:<br />

To have lived through nine branch managers<br />

here indicates the caliber of our<br />

guest of honor. I might also mention here<br />

just how he got the nickname of Ginzey. It<br />

seems that some of the big brass from New<br />

York dropped into the office, and later<br />

Horwitz was introduced, one of them said,<br />

'After this, you're Ginsberg!' Well, I guess,<br />

down through the years, the boys sort of<br />

shortened it to Ginzey."<br />

Lorentz presented a check, representing<br />

34 weeks of salary, and a gold watch<br />

to Horwitz.<br />

Among those attending the luncheon<br />

were<br />

Rudy Koutnik<br />

John Schuyler<br />

Floyd Albert<br />

Morey Anderson<br />

Ken S.em<br />

Leo Lind<br />

Jerry Beres<br />

Ben Morcus<br />

Walter Blaney<br />

Harry Melcher<br />

Ken Brechler<br />

Joe Strother<br />

Ernie Merbler<br />

Horry Olshon<br />

Dove ChaprTKin<br />

Horold Peorson<br />

Charboneau<br />

Eddie Johnson<br />

Bill<br />

Gerry Fronzen<br />

Moe Provenctter<br />

Eddie Gavin<br />

Horry Perlewitz<br />

Bob Gross<br />

Paul Schober<br />

Jock Frochmon<br />

Borr>ey Sherman<br />

W, Erber<br />

Cenorl<br />

Irv<br />

Joe Imhof<br />

John Stock<br />

John Kemptgen<br />

Roy ond Ollie Trompe<br />

Joe Koitz<br />

Hugo Vogel<br />

Tom Lees<br />

Pete Stothes<br />

George Lcvinc<br />

Carl Lind<br />

Roy Schuiz<br />

CorroM Morten<br />

Peterson<br />

John Botes<br />

Orville<br />

Harry Mintz<br />

Turer<br />

Sid<br />

Herb Copelon<br />

A I Johnke<br />

Harold Homley<br />

Roy Smith<br />

Ed Krofto<br />

Jerry Gruenberg<br />

Jock Dior>ne<br />

Meyer Kohn<br />

Fronk Yobions<br />

Horry Schlar<br />

Fred Florence<br />

Horwitz has not indicated what his plans<br />

are for the future, but Lorentz made it<br />

plain that the office just wouldn't be the<br />

same without him and that he'd be welcome<br />

whenever he chose to drop in.<br />

BOXOFFICE April 16, 1962<br />

NC-1


. . . Avron<br />

. . . Lee<br />

. . Edward<br />

I<br />

. . . The<br />

. . Lou<br />

. . Nick<br />

a<br />

. . Sol<br />

. .<br />

L. J. Wegener Leaves<br />

Central States Corp.<br />

DES MOINES—L, J. Wegener. 59. has<br />

left Central States Theatre Corp.. where<br />

he served as general manager for the last<br />

16 years. Wegener's plans for the futuie<br />

are indefinite. He had been with Central<br />

States for 36 years. Myron N. Blank, pre.sident<br />

of the circuit which operates more<br />

than 70 theatres in Iowa and Nebraska, said<br />

he is taking over the duties of general<br />

manager.<br />

Blank also announced that Arthur Stein.<br />

former owner and manager of the Norman<br />

Cassidy women's clothing stores in Des<br />

Moines, has been named head of the maintenance<br />

and purchasing department for<br />

Central States. Stein succeeds Herb<br />

Loeffler who resigned last fall to enter a<br />

business at Mason City.<br />

MINNEAPOLIS<br />

J^innesota Entertainment Enterprises,<br />

which operates several drive-ins in the<br />

greater Twin Cities area, plans to open its<br />

outdoor stands Wednesday il8i. according<br />

to Henry Greene, general manager. Some<br />

Twin Cities outdoor theatres were scheduled<br />

to open for the season last weekend.<br />

Roy Miller, Universal manager, flew to<br />

Jamestown, N.D., to meet Kenny Adams,<br />

sales manager, where the two called on<br />

accounts . . . Helen Fiegel of United Artists<br />

cashiers department, vacationed in Florida<br />

Rosen, manager of Buena 'Vista,<br />

was in Chicago for a district meeting.<br />

A high school press conference and<br />

"Coketail" party were held when Pamela<br />

Tiffin was in to help plug "State Pair."<br />

which opened Friday 1 13 1 at the State,<br />

Minneapolis, and Paramount. St. Paul.<br />

Editors of Twin Cities high school newspapers<br />

had a chance to interview the young<br />

ATLANTIC PICTURES CORP. 3? w 57th sr<br />

New York 19, N Y.<br />

PLAZA 5-6845<br />

star and write up a story for their papers<br />

Marvin was in Thursday


NTACT YOUR Jimenlaaru f/ttis/z/iatia/ial, exchange<br />

MILWAUKEE<br />

Ed Gavin<br />

212 West Wisconsin Ave.<br />

Milwaukee 3, Wisconsin<br />

BRoodway 3-6285<br />

OMAHA<br />

Meyer L. Stern<br />

1508 Davcnpoit Street<br />

Omaha, Nebraska<br />

342-1161<br />

MINNEAPOLIS<br />

Abbott Swortz<br />

74 Gicnwood Avenue North<br />

Minneapolis 3, Minnesota<br />

FEderal 8-7013


. . Pat<br />

. .<br />

. .<br />

. . Enna<br />

.<br />

OMAHA<br />

J^eyer Stem, former chief barker of<br />

Variety Club Tent 16 and branch manager<br />

for American International Pictures<br />

in this territory, will attend the convention<br />

of Variety Clubs International at Dublin,<br />

Ireland. May 14-19. Mr. and Mrs. Stern<br />

and another Omaha couple, Mr. and Mrs.<br />

Aaron Rips, plan to fly over and continue<br />

on to London, Parts, Rome and Israel . . .<br />

Stem was busy last week in connection<br />

with the personal appearance of June<br />

Wilkinson at numerous places in town on<br />

a three-day visit. She is a star in the picture,<br />

"Twist All Night" app)earing at the<br />

Admiral, Chief and Sky-View Drive-In.<br />

Gene Cline has taken over the Sun Theatre<br />

at Beaver City, formerly operated by<br />

Ben Thorn . Halloran, Buena Vista<br />

representative in this area, said a big<br />

baiTage is scheduled this spring and summer.<br />

"Moon Pilot" will be the Easter offering<br />

at the State and "Big Red" and<br />

"Bon Voyage" are .scheduled in Omaha<br />

later.<br />

Carl White, Quality Theatre Supply, is<br />

a good example of frustrated lawn enthusiasts<br />

in Omaha. For the past two<br />

weeks he has reserved a big power rake at<br />

a rental service—and each time the midweek<br />

sunny days have given way to miserable<br />

weekends.<br />

Will Warner, who opened his drive-in at<br />

Fort Dodge, Iowa, last week, is building a<br />

big bowling alley on the east edge of town<br />

. . . Although the outdoorers have been<br />

onening. the weather has been anything<br />

but favorable. Exhibitors through northem<br />

Nebraska, western Iowa and southeast<br />

South Dakota were for the most part<br />

fortunate to escape damage from flooding.<br />

However, Central States' drive-in at Norfolk<br />

shipped a lot of water. Cherokee and<br />

Anthon, Iowa, were flooded but the theatres<br />

were safe.<br />

Russell Brehm of Lincoln reported that<br />

all the Center Drive-In Theatre Corp.<br />

holdings are now open . . . Haitnon Grunke<br />

has opened for his first season at O'Neill .<br />

Jim Schlatter, manager of the Sky-View<br />

Drive-In in northwest Omaha, said barricades<br />

on the street thrown up by the highway<br />

department did not deter crowds<br />

coming to see "Sergeants 3." Jim said<br />

cars had to snake around a back entrance<br />

"but they kept coming just the same" .<br />

Fred Ballantyne. exhibitor at Denison,<br />

Iowa, and his wife have returned from a<br />

visit in Florida.<br />

Mike Bosiljevac, photo engraver at TOP<br />

Advertising Co., was a guest of the newspaper<br />

staff at the University of Omaha.<br />

^b<br />

WHETHER irS A DRIVE-IN<br />

OR AN INDOOR THEATRE<br />

GET ( X T R A PROFITS BY SEllING<br />

MERCHANT ADS<br />

FILMACKc<br />

.<br />

TOP does the engraving for the student<br />

paf)er. Gateway, and Bosiljevac told about<br />

Mr. and Mrs.<br />

the engraving process . . .<br />

Bill Barker of Co-Op Theatre Services<br />

were in Des Moines last week for the<br />

bowling tournament DeLand,<br />

United Artists booker, attended the Methodist<br />

Church Women's convention at York<br />

. . C. A. Hill, in charge of 20th-Fox exchange<br />

.<br />

operations at the home office in<br />

New York, visited the Omaha exchange.<br />

Mr. and Mrs. Rawley Connell of Bassett<br />

were in town to buy and book for their<br />

Rock Tlieatre and drive-in. Other exhibitors<br />

on the Row included Nebraskans Phil<br />

and Jack March. Wayne: Howell Roberts,<br />

Wahoo: Harmon Grunke, O'Neill; Mrs.<br />

Fred Schuler, Humboldt: Sid Metcalf,<br />

Nebraska City, and lowans S. J. Backer,<br />

Harlan: John Rentfle, Audubon: Mrs. Al<br />

Haals, Harlan, and Jim Travis, Milford.<br />

MILWAUKEE<br />

T^rs. Agnes Jellama, program chairman of<br />

the Milwaukee County Federation of<br />

Women's Clubs, reviewed the book. "Light<br />

in the Piazza." currently appearing on<br />

film at various local theatres, at the April<br />

meeting of the Better Films Council of Milwaukee<br />

County. Mrs. A. V. Abram.son,<br />

president, presided at the meeting held at<br />

the Milwaukee Public Library. The preview<br />

committee released these ratings:<br />

Family—Excellent: South Seas Adventure:<br />

Very Good: State Fair: Good: Three<br />

Stooges Meet Hercules: Underwater City.<br />

Adults and Young People—Very Good:<br />

Madison Avenue: Good: Lonely Are the<br />

Brave: The Outsider. Adults—Very Good:<br />

West Side Stoi-y. Good: The Children's<br />

Hour: The Four Horsemen of the Apocalyse;<br />

Satan Never Sleeps.<br />

The mayor's motion picture commission<br />

issued the following film ratings: General<br />

Audience—Bachelor of Heai-ts, Beauty and<br />

the Beast, The Big Money, The Dalton Who<br />

Got Away, Escape Prom Zahrain, Experiment<br />

in Terror. Fear No More, Follow That<br />

Dream, Hand of Death. Hatari, Hell Is for<br />

Heroes, The Horizontal Lieutenant, Incident<br />

in an Alley, Land We Love, Lonely<br />

Are the Brave, Magic Tide, Merrill's Marauders,<br />

Mighty Ursus, The Most Wanted<br />

Man, Ring of Terror, Rome Adventure,<br />

Secret File Hollywood. Six Black Horses,<br />

State Fair. Swinging Along, That Touch<br />

of Mink, 13 West Street, Twist All Night.<br />

Mature Entertainment: Animas Ti-ujano,<br />

Cape Fear, Force of Impulse, Hands of a<br />

Stranger. Last Year at Marienbad, Jessica,<br />

Lovers on a Tight Rope, Maxime. Premature<br />

Burial, The Tell -Tale Heart and<br />

Womanhunt. Adults — The Children's<br />

Hour, Les Liaisons Dangereuses, Rocco<br />

and His Brothers, and Temptation. Recommended<br />

not be shown: Erotica.<br />

Lew Breyer, a former Milwaukeean who<br />

is vice-president and sales manager of<br />

King of Comedy. Inc.. the firm syndicating<br />

a .series of Charlie Chaplin films, announced<br />

that television stations in the<br />

United States, Canada and Mexico will<br />

begin televising the pictures. Breyer says<br />

he has edited them, adding musical scores<br />

and .sound effects. Before joining King of<br />

Comedy, he was executive vice-president of<br />

Milwaukee's WXIX. UHF station. Prior to<br />

that, he was associated with ZIV Television<br />

and Universal-International Pictures here.<br />

LINCOLN<br />

The .Stuart Theatre has been as lively<br />

mornings as nights with special community<br />

bookings. A cancer month special<br />

showing of educational films for Lincoln<br />

women sponsored by the Lincoln Woman's<br />

Club and the Lancaster County Unit of<br />

the American Cancer Society OE>ened the<br />

series of morning engagements April 5.<br />

School children formed the audiences for<br />

the Junior League's annual play the first<br />

four mornings of a five-day run. The final<br />

April 14 perfonnance was open to the public.<br />

Also competing for nighttime audiences<br />

was the Lincoln Symphony Orchestra's<br />

i<br />

April concert lOi<br />

Both "The Children's Hour" and "On the<br />

Wild Side" had holdover runs at the Varsity,<br />

but this is not the only reason Walt<br />

Jancke is going around humming a song.<br />

It is a special new song called "Lincoln,<br />

Lincoln, " in which Walt, as publicity and<br />

promotions chainnan for the Lincoln<br />

Chamber of Commerce, is especially interested.<br />

Every three out of four persons<br />

hearing the song "which helps sell Lincoln<br />

to Lincoln" likes the catchy swing and<br />

words, reports Jancke. With lyrics by Jack<br />

Callaway, KLIN radio manager, and music<br />

by Eurel Box of Dallas, the Texas-recorded<br />

song for Nebraska's capital city was placed<br />

on sale April 10 by the Lincoln Chamber.<br />

Dubinsky Bros.' Starview Outdoor Theatre,<br />

on a weekend schedule since early<br />

winter, opened fulltime operation April 5<br />

with a sponsored show on KLMS. Dubinsky's<br />

other Lincoln outdoor theatre, the<br />

West O, will not shed its wraps until late<br />

spring.<br />

Some Lincoln showgoers do not have to<br />

go to the State to see "Moon Pilot." which<br />

took over from "Pinocchio" April 12. They<br />

are patrons who saw the Varsity's recent<br />

sneak preWew of "Moon Pilot."<br />

Walt Jancke has been elected vice-chairman<br />

of the Lincoln Air Force Base Squadron<br />

adoption plan, recently taken over from<br />

volunteer citizens and incoi^porated as a<br />

responsibility of the Lincoln Chamber's<br />

military affairs committee. In this plan,<br />

service or other civic clubs adopt some of<br />

the many squadrons as their special project.<br />

Max Pennington is chaimian of the<br />

program.<br />

Helena Showmen Voice<br />

Protest to Fast Time<br />

HELENA. MONT.—Chub Munger, owner<br />

of the Sunset Drive-In: Keith Didriksen,<br />

owner of the Sky-Hi Drive-In, and Allen<br />

Schrimpf, manager of the Marlow Theatre,<br />

appeared before a meeting of the retail<br />

merchants branch of the Helena Chamber<br />

of Commerce to voice their opposition to a<br />

proposal to install daylight saving time<br />

here this summer.<br />

Munger .said the diive-ins would be<br />

forced to start their screen programs at<br />

10 p.m.. and patrons would not be able to<br />

get home before 2 a.m. if there was a double<br />

feature. The theatremen said their combined<br />

yearly payroll amounts to about<br />

$55,000 and the daylight saving time would<br />

hurt all of their business. Merchants<br />

President Marius Olscn. after the meeting,<br />

requested the membership to carefully consider<br />

the merits and weaknesses of the daylight<br />

saving proposal.<br />

NC-4 BOXOFFICE April 16, 1962


,<br />

'Outsider' Has Edge<br />

As Detroit Starter<br />

DETROIT — While tlir roadshow of<br />

"West Side Story" continued as the leader,<br />

"The Outsider" at the Pox made a satisfactory<br />

opening, closely followed by "Walk<br />

on the Wild Side" at the Palms. Tlie general<br />

level of business, however, is reported<br />

seriously discouraging.<br />

(Average Is 100)<br />

Adorns— All Foil Down (MGM) 70<br />

Fox—The Outsider (U-l), Desert Potrol (U-l) . . . . I 30<br />

Grond Circus—The Children's Hour (UA), 3rd wk. 110<br />

Modison—West Side Story (UA), 7fh wk 145<br />

Mercury— Sweet Bird ot Youth (MGM), 2nd wk. .125<br />

Michigan— Pinocchio (BV), 2nd wk 120<br />

Polms—Walk on the Wild Side (Col), The<br />

Hoppy Thieves UA) 125<br />

Trons LuK Krim— Wild Strawberries (Janus);<br />

The Mogicion (Janus), revivols 80<br />

Tiifany's' Scores Again<br />

As Cincinnati Subrun<br />

CINCINNATI—Evidently movie patrons<br />

were imbued with the spirit of the slow<br />

coming spring weather and had the urge<br />

to be gay last week, for the surprising results<br />

of "Breakfast at Tiffany's" in a subrun,<br />

led all contenders at the boxoffice.<br />

"Breakfast" which had a good six weeks<br />

first run at the Valley played at the Hyde<br />

Park, in its second week, at a round 180,<br />

and at the Twin Drive-In. coupled with<br />

"The Guns of Navarone," which had played<br />

the Capitol for 18 weeks, rolled up a 125.<br />

Albee— Sweet Bird of Youth (MGM), 2nd wk. ... 85<br />

Capitol—Judgment ot Nuremberg (UA), 8t'h wk. 60<br />

Esquire—Victim (Pathe-America), 2nd wk 75<br />

Grond—The Big Country (UA), Thunder Road<br />

(UA), reissues 90<br />

Guild— Les Liaisons Dangereuses (Astor), 3rd wk. 100<br />

Hyde Park— Breakfast at Tiffany's (Poro),<br />

subrun 1 80<br />

Keith—Walk on the Wild Side (Col), 2nd wk 95<br />

Poloce—All Fall Down (MGM) 90<br />

Twin Drive-ln—The Guns ot Navarone (Col);<br />

Breakfast at Tiffany's (Para), subrun 125<br />

Volley—West Side Story (UA), 3rd wk 175<br />

'Darkly' Gets Good Welcome<br />

In 2 Cleveland Art Spots<br />

CLEVELAND — If you thought they<br />

swai-med into the first runs Saturday night,<br />

you're right. If you thought they were out<br />

mulching on the first warm Sunday of the<br />

year, you're still right, but the crowded<br />

Saturday held up the p)ercentages well.<br />

Allen—The Outsider ;U-I) 85<br />

Colony Art—The Night (Lo Notte) (Lopert) .... 75<br />

Continental Art—Tomorrow Is My Turn (Showcorp),<br />

3rd wk 70<br />

Heights Art—Through o Glass Dorkly (Jonus) ..175<br />

Hippodrome—The Day the Earth Caught Fire<br />

(U-l), 2nd wk 80<br />

Olio—West Side Story iUA), 7t-h wk 150<br />

Palace—Judgment at Nuremberg (UA), 71h wk. . .160<br />

Stote—Sweet Bird of Youth (MGM), 2nd wk. ...150<br />

Stillmon—World in My Pocket (MGM) 90<br />

Westwood Art—Through a Glass Darkly (Janus) .150<br />

Eric H. Rose Marries<br />

DETROIT—Eric H. Rose, managing director<br />

of the Trans-Lux Krim Theatre,<br />

Highland Park art house, was married<br />

Sunday i8i to Suzanne Lyon, formerly of<br />

Cleveland. They planned to take a short<br />

honeymoon now' and make an extended<br />

trip to Rdse's native England, where his<br />

family resides, next year.<br />

MEET PATHE-AMERICA CHIEF—<br />

J. S. Burkett, vice-president of Pathe-<br />

America, was the guest of honor at a<br />

luncheon given at Cliff Dells, Detroit,<br />

by Jerry Lipow of P-A for exhibitors.<br />

Top photo shows Carl Buermele shaking<br />

hands with Burkett as son Robert<br />

Buermele looks on. Bottom photo: Lew<br />

VVisper. Irving Goldberg, Burkett, and<br />

Adolph Goldberg.<br />

New Columbus Board<br />

Finds No Obscenity<br />

COLUMBUS—Fii-st four months of operation<br />

of the city's film review board has<br />

uncovered several "trashy" movies but<br />

none considered obscene, said R. Patrick<br />

West, chairman of the 15-member board.<br />

The board has viewed seven features after<br />

receiving complaints that they violated<br />

city and state obscenity laws.<br />

"Although they think some of this stuff<br />

is particularly trashy," said West, "they<br />

did not believe they were bad enough to<br />

obtain a conviction."<br />

West withheld the titles of the movies<br />

viewed by the board since no prosecutions<br />

were sought. "Giving the names might increase<br />

interest in them." added the chairman.<br />

West said that board members have become<br />

so irritated at having to pay up to<br />

$1.50 a head to view the "trashy" movies<br />

that they're asking the city council for $100<br />

for admissions and other expenses. The<br />

board, set up via a city ordinance last fall,<br />

is authorized to view movies and, if members<br />

believe obscenity laws are violated, ask<br />

police to prosecute.<br />

Ed McGlone. RKO city manager, is the<br />

sole film industry representative on the<br />

board.<br />

Detroit Tries New Pry<br />

In Water Cooling Tilt<br />

IJKTKOIT Tlir lum; lit;hl waged by<br />

theatrical attorney David Newman against<br />

the air conditioning tax which Detroit and<br />

other Michigan cities have .sought to impose<br />

entered a new phase with the filing of<br />

objections to a petition for rehearing filed<br />

by the city of Detroit with the Michigan<br />

supreme court. The city contends that the<br />

Detroit water board faces a po.ssible obligation<br />

of several millions of dollars if the<br />

supreme court decision is carried through.<br />

The city contends there was a misapl)rehension<br />

by the supreme court of the law<br />

and the facts when it ruled that the demand<br />

charge by the city is unreasonable,<br />

arbitrary, and in violation of the due<br />

process clauses of the state constitution.<br />

It was estimated by Milton London,<br />

incsident of Allied Theatres of Michigan<br />

and a leader in the long fight, that theatres<br />

will receive from $1,500 to $6,000 each<br />

as refunds for fees paid from 1956 through<br />

1961.<br />

Newman pointed out that a federal<br />

question was also raised with injection of<br />

the "due process" issue which could lead to<br />

litigation in federal courts.<br />

Newman claims that the new matters<br />

raised by the city have already been argued<br />

before the court and decided. "This is<br />

therefore a request for a rehearing on the<br />

same facts and legal controversy previously<br />

before the courts." he said.<br />

William Henry Gallagher, veteran leader<br />

of the Michigan bar, and other distinguished<br />

counsel, have also been associated<br />

in the long conduct of this battle for exhibitors,<br />

which was initiated by Newman<br />

several years ago.<br />

Simi, young East Indian actress, plays<br />

the feminine lead in MGM's "Tarzan Goes<br />

to India."<br />

WHETHER irS A DRIVE-IN<br />

OR AN INDOOR THEATRE<br />

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AND KEEP YOUR MERCHANTS HAPPY<br />

WITH YOUR TRAILERS MADE BY<br />

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Installations DONOHUE RefMirs<br />

SEATING SERVICE<br />

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Detroit— BRoodwoy 3-1468<br />

Upholstering<br />

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meant<br />

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BOXOFFICE April 16, 1962 ME-1


. . &ic<br />

. . Mrs.<br />

!<br />

DETROIT<br />

Col Gordon, veteran screen publicist, was<br />

in town and busily calling on industry<br />

friends . . . Milton London, who has been<br />

on the road much of the past two months,<br />

is heading out of town again . . . Wilson<br />

Elliott, exploiteer for Warner Bros., is busy<br />

on arrangements for the premiere of "The<br />

Music Man" . H. Rose, managing<br />

DETROIT POPCORN CO.<br />

READY-TO-EAT POPPED CORN<br />

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director of the Tians-Lux Krim Theatre,<br />

has been named to the publicity subcommittee<br />

of the civic and industrial committee<br />

by Highland Park Mayor Mark Storen.<br />

Carl Buermele, head of General Theatre<br />

Service, handled distribution of a block of<br />

100 tickets for the opening baseball game,<br />

Tigers vs. Yankees. Friday il3i for Variety<br />

Club . Helen Kanagur, vicepresident<br />

of the Greater Detroit Motion<br />

Picture Council, has tallied up results of the<br />

special promotion for "Babes in Toyland"<br />

at the Madison and is very pleased with the<br />

D. O. Gregory of Beulah has<br />

results . . .<br />

reopened the Crystal Theatre, which was<br />

closed for a few weeks only during the bad<br />

weather, while he vacationed in Florida as<br />

I'^'OSt<br />

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Contact your wholesaler and order Cramores now for<br />

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It youre se<br />

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OF THE<br />

SHOW<br />

II<br />

CMWE^«A90WBR...««.««^0lirl<br />

•NTACT YOUR .Ji/?ianlaxLrL, frtts/mationciL exchange<br />

DETROIT<br />

Jack<br />

Zide<br />

1026 Fox Building<br />

Detroit 1, Michigan<br />

woodward 2-7777<br />

CLEVELAND<br />

Rudy Norton<br />

2108 Payne Avenue<br />

Clevelond 14, Ohio<br />

MAin 1-9376<br />

CINCINNATI<br />

Don<br />

Duff<br />

1634 Central Parl


opening<br />

CLEVELAND<br />

T)uke Hlckey, the roving publicist for U-I.<br />

has gone to Indianapolis to set up a<br />

movie, radio and TV schedule for Barrie<br />

Chase, due shortly to say nice things about<br />

"<br />

"Cape Fear, there May 4. It opens<br />

here about the same time, providing "State<br />

Pair" and "Rome Adventure" do not get<br />

such long runs that "Cape Fear" gets<br />

pushed back—which everyone is hoping<br />

and fearing at the same time! . . . Henry<br />

Liebler, projectionist who retired from<br />

Loew's Stillman projection booth over two<br />

years ago. died.<br />

%i^>( •,<br />

"LET'S TWIST"!<br />

Yes, That Easy to Use -No Tools Needed<br />

Just Twist The Stub In & Out .<br />

NO GRINDING—NO DIRT<br />

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IF YOU ARE NOT USING The<br />

"Little Miser" Carbon Saver<br />

YOU are losing several Hundred Dollars<br />

Each Year!<br />

4 Sizes 9-10-llm.m. $3.00 Each<br />

13.6m.m. $4.50 Each<br />

ORDER Now—Start Saving Money $$<br />

(We Suggest 3 In Each Projection Room)<br />

LOU WALTERS Projector Repair Service<br />

(All makes prejettors & movements rcpoircd)<br />

8140 Hunnicut Rd., Dollos 28, Texas<br />

The past week has been almost two anniversaries<br />

for Jack Sogg, manager for<br />

MGM. It definitely<br />

marked his 35th year<br />

with MGM and very<br />

shortly he will celebrate<br />

his 20th year as<br />

its exchange manager<br />

here. To mark it<br />

properly Jack has instituted<br />

a Jack Sogg<br />

Month and hopes<br />

that all his theatre<br />

friends will book<br />

more MGM pictures<br />

than ever before, and<br />

his salesmen will sell Jack Sogg<br />

more MGM pictures than they have done<br />

in years. A huge billboard, announcing the<br />

Jack Sogg Month greets visitors


—<br />

—<br />

—<br />

—<br />

. . Noting<br />

'Sweei Bird' Is Okay<br />

In Hartford Opening<br />

HARTFORD— Ast-or's<br />

-Les Liaisons Dangereuses"<br />

went into a fourth Cine Webb<br />

week. "Sweet Bird of Youth" was above<br />

average as a starter in Loew's Poli.<br />

(Avcroge Is 100)<br />

Allyn Summer and Smoke (Para); Brushfirc!<br />

(Para) 80<br />

Art Cinema Mon Petit (Casino); Look Bock<br />

in Anger (WB), revival 90<br />

Cine Webb Les Liaisons Dongereuses (Astor),<br />

4th wk<br />

Cineroma— Seven Wonders of the World<br />

135<br />

(Cineroma), 2nd wk<br />

E. M Loews—Wolk on the Wild Side (Col),<br />

150<br />

2nd wk 110<br />

Loew's Paloce The Guns of Novorone (Col);<br />

Two Women (Embassy), revivals 80<br />

Loew's Poli— Sweet Bird of Youth (MGM)<br />

Rivoli— Purple Noon (Times); Man in the Moon<br />

120<br />

(Trans-Lux), revivals, 2nd wk 100<br />

Strand Splendor in the Gross (WB); Fanny<br />

(WB), revivols 80<br />

'Premature,' Backed Strongly,<br />

Clicks for 225 in Boston<br />

BOSTON—Lone new entry, "The Premature<br />

Burial," was racking up a big, high<br />

above average score at the Paramount,<br />

backed with a spinning exploitation program.<br />

Business picked up at the downtown<br />

film houses with end of the transportation<br />

strike which crippled last weekend receipts.<br />

"The Outsider" was good and above average<br />

at the Memorial in its second week.<br />

"Les Liaisons Dangereuses" is still way<br />

above average in the third week at the<br />

Beacon Hill. "Doctor in Love" was smartly<br />

above average in the second week at the<br />

Kenmore. The Metropolitan closed to pictures<br />

last week while it was hosting the<br />

Metropolitan Opera company. "Four Horsemen<br />

of the Apocalypse" was fine and above<br />

average at the Orpheum in its fourth week.<br />

"Judgment at Nuremberg" was holding<br />

good and above average in its eighth week<br />

at the Saxon. "West Side Story" was still<br />

lofty above average at the Gary in its 23rd<br />

week.<br />

Astor—El Cid (AA), 16th wk 130<br />

Boston South Seas Adventure (Cineroma),<br />

reissue, I 4th wk<br />

1 00<br />

Beocon Les Liaisons Dangereuses<br />

Hill<br />

(Astor), 3rd wk 170<br />

Copri Light in the Pioiia (MGM), 3rd wk. . 145<br />

Exeter Murder She Said (MGM), 6th wk. .. 145<br />

Fenway—Angry Silence (SR), 2nd wk 125<br />

Gory—West Side Story (UA), 23rd wk 200<br />

Kenmore Doctor in Love (Governor), 2nd wk. 160<br />

Metropolitan—Closed this week, hosting<br />

Metropolitan Opera<br />

Memorial ^The Outsider (U-l), 2nd wk. . . 240<br />

Paramount The Premature Burial (AlP) 225<br />

Orpheum The Four Horsemen ot the Apocalypse<br />

(MGM), 4th wk. . .<br />

135<br />

Pilgrim The Guns of Navarone (Col), return run' 120<br />

Soxon Judgment at Nuremberg (UA) 9th wk 150<br />

Stote—The Maiden (SR), 2nd wk. .<br />

125<br />

'View' Stays a 4th Week<br />

In New Haven Whalley<br />

NEW HAVEN—Continental's "A View<br />

Prom the Bridge" was held for a fourth<br />

Whalley week.<br />

. 100<br />

Loew's<br />

Paramount<br />

College<br />

The<br />

Sweet Bird<br />

Outsider<br />

of Youth<br />

(U-l);<br />

(MGM)<br />

Nearly a<br />

Nosty Accident (U-l)<br />

Roger Sherman The Premature Buriol (AIF')-<br />

90<br />

Siege on Hell St. (AlP) 90<br />

Whalley A View From the Bridge (Cortt'l),<br />

4th wk<br />

1 00<br />

Promotes Awards Page<br />

NEW BEDFORD, MASS.— Morris Simms,<br />

city manager here for New England Theatres,<br />

promoted a full page on the Academy<br />

Awards in the Sunday rotogravme section<br />

of the New Bedford Standard-Times.<br />

Hollywood Seeks Better<br />

Story, Acting Standards<br />

HARTFORD—The American motion picture<br />

industry, long acknowledged supreme<br />

in technical aspects, is now striving valiantly<br />

to improve story and acting content.<br />

Allen M. Widem, Hartford Times<br />

amusements editor-coliunnist, told the<br />

Winsted Lions Club at a dinner meeting.<br />

"It's very easy indeed." he said, "to point<br />

at Hollywood's shortcomings in adaptation<br />

of best-sellers and the like, but one must<br />

remember that motion picture-making is<br />

the most demanding in the creative ai-ts<br />

and, more often than not. the end result<br />

just does not measure up to initial expectations.<br />

"When we talk of Hollywood and its constant<br />

efforts." he continued, "I'm reminded<br />

of the pessimist's remark when seeing a<br />

half-filled glass of water. He says, 'The<br />

water is half-gone.' The optimist would<br />

say. 'There's still a half glass of water!' "<br />

The speaker was introduced by John<br />

Scanlon III. operator of the Strand. Winsted.<br />

WB 25th Anniversary<br />

Drive Honors Kumins<br />

BOSTON—The Bill Kumins Silver Anniversary<br />

Drive is underway here, continuing<br />

through June 16.<br />

Exhibitors were surprised to learn that<br />

Warner Bros, exchange Manager Bill<br />

Kumins is currently celebrating his 25th<br />

year with the company. The news came in<br />

the form of a letter from the Warner salesmen<br />

and bookers, announcing the drive.<br />

Although an oldtimer in experience, the<br />

popular Warner exchange manager is a<br />

comparatively yomig man, highly respected<br />

by New England exhibitors. He is active<br />

in many industry activities, presently president<br />

of the Boston Cinema Lodge.<br />

According to bookers and salesmen in<br />

his office, this di'ive was initiated by them<br />

on a local basis and is not connected with<br />

any national company drive.<br />

"There are no prizes to be won, only the<br />

satisfaction of a job well done for a most<br />

deserving guy." was the way they put it.<br />

The enth'e Boston office, salesmen, bookers<br />

and the stenographers, too. are combing<br />

the territory for playdates for the Bill<br />

Kumins Silver Anniversary Drive.<br />

VERMONT<br />

The Burlington Drive-In has been advertising<br />

itself as "the drive-in that brings<br />

to this area most of the Academy Award<br />

shows." A recent attraction was "Breakfast<br />

at Tiffany's," winner of four Academy<br />

Award nominations . that "spring<br />

is bustin' out all over." in its newspaper<br />

advertisement heralding the event, the<br />

Mountain View Drive-In in Winooski reopened<br />

for its new season April 6.<br />

Louis Baxter Promoted<br />

NEW HAVEN—The Nutmeg circuit<br />

has<br />

named Louis Baxter as assistant to Donn<br />

logha, supervisor of the Fine Arts, Westport,<br />

and Norwalk. Norwalk. Baxter succeeds<br />

Wallace Cardwell. resigned.<br />

Chester Stoddard<br />

Heads NE Theatres<br />

BOSrcJN -Chester L. Stoddard, who has<br />

been with New England Theaties Corp. for<br />

over 36 years, since 1933 in the Boston area,<br />

has been named president of the American-<br />

Broadcasting-Paramount Theatres affiliate<br />

by Edward L. Hyman. AB-PT vice-president.<br />

Stoddard succeeds Robert Sternberg,<br />

who resigned last week.<br />

Stoddard, who moves up from his post<br />

of division manager, entered the industry<br />

as an usher with Balaban & Katz in<br />

Chicago and moved to New York as assistant<br />

manager of the Broadway Paramount<br />

when it opened. From theie. Stoddard<br />

moved up to head the personnel training<br />

for the Publix Circuit, installing the<br />

"<br />

famed "Publix Service in hundreds of the<br />

company's theatres. For two years. Stoddard<br />

was attached to the personal staff of<br />

Sam Katz, who headed the organization<br />

from the Paramount building in New York.<br />

Wm. Shields Joins Firm<br />

Operating Park Arts<br />

WORCESTER—William Shields, head of<br />

the Shields Realty Co.. Worcester, is a new<br />

figure in operations of the Park Ai-ts Theatre.<br />

He now shares an interest with David<br />

Massad, James Finneran, Frank Carrozza<br />

and John Manoog, who acquired the art<br />

film outlet in 1961.<br />

Thomas Donaldson Dies;<br />

Long Boston Distributor<br />

BOSTON—Thomas J.<br />

Donaldson, president<br />

of Academy Film Distributors, died<br />

recently in a Boston hospital. Death was<br />

due to a cerebral hemorrhage.<br />

Donaldson, who is survived by his wife<br />

Alba, formerly was sales manager for Universal-International<br />

and MGM exchange<br />

manager here.<br />

More Jobs in Vermont<br />

MONTPELIER—Vermont went into its<br />

eighth week of high-level unemployment,<br />

although joblessness in the state shows<br />

signs of leveling off. The department of<br />

employment secm-ity said high level unemployment<br />

claims total 5.992, or 8.3 per<br />

cent of the insured working force.<br />

Books Clown Stage Show<br />

SPRINGFIELD. MASS.—Vincent Blais of<br />

the Forest Park Phillips booked Albert<br />

Montefalco. known professionally as "Mr.<br />

Sweep, the Clown." for a children's show<br />

April 21. Montefalco was at one time manager<br />

of the Kounaris-Tolis Roxy Theatre.<br />

New^ Britain. Conn.<br />

Concessions Bar Opened<br />

SPRINGFIELD. MASS.—The Memorial<br />

Avenue Drive-In has opened its newly constructed<br />

snack bar. The facility is completely<br />

tiled and heated.<br />

Stage Show at Sub-Run<br />

WATERBURY. CONN.—The sub.sequentrun<br />

Carroll played a stage show, featuring<br />

the Isley Bros. band, at $2 top.<br />

BOXOFFICE April 16. 1962 NE-1


. . The<br />

. .<br />

Night Racing Ruling<br />

Appealed in R. I.<br />

PROVIDENCE—Counsel who represented<br />

most of the 19 appellants against night<br />

horse racing at a recent hearing before the<br />

state racing and athletics hearing board<br />

have filed a petition in the state supreme<br />

court, asking that tribunal to review and<br />

overmle the board's denial of the appeals.<br />

The high coui-t move was made by Milton<br />

Stanzler and Julius C. Michaelson, counsel<br />

for most of the foes of night racing, including<br />

eight fiiTns which operate theatres<br />

in this area. The supreme court was asked<br />

to make as speedy a review as possible.<br />

Attorney Stanzler stated the new appeal<br />

was taken by James Laird on behalf of the<br />

Darlton Theatre, Pawtucket: National<br />

Realty Corp., operator of the Strand Theatre.<br />

Providence: Quonset Real Estate<br />

Corp.. owner of the Quonset Drive-In: Pike<br />

Drive-In. Johnston; Northern Entertainment<br />

Co., operator of the Ponta Del Gada<br />

Drive-In, Tiverton: Independent Theatre<br />

Owners of New England, which operates<br />

drive-in and indoor theatres in this area<br />

and other appellants.<br />

The hearing board had rejected the ap-<br />

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peals against 24 night racing dates for<br />

both Narragansett Park and Lincoln<br />

Downs, as previously authorized by the<br />

state racing commission, on grounds that<br />

none of the appellants was "aggrieved" by<br />

the granting of the night dates, in addition<br />

to regular daytime racing schedules.<br />

Besides the night racing issue, there is<br />

still a question of the constitutionality of<br />

pari-mutuel betting in Rhode Island, which<br />

was raised by the appellant's counsel.<br />

However, the hearing board did not rule on<br />

this angle of the legal attack on race tracks<br />

in this state.<br />

BRIDGEPORT<br />

J^oew's Poli New England Theatres has<br />

notified the city condemnation board<br />

renovations will be made to the Globe Theatre<br />

building in line with city requirements.<br />

The downtown structure has been the city's<br />

No. 1 target in a tear-down or fix-up<br />

drive to improve the ai'ea.<br />

Sympathy to Manager Otto Esposito of<br />

the Strand on the death of his brother<br />

Prank . Candlelite-Pix Twin Drive-<br />

In has resumed full week operations after<br />

being open only weekends during the winter<br />

. . . Manager James Tobin of the Merritt<br />

celebrated a birth anniversary .<br />

Lockwood and Gordon have reopened their<br />

Danbury Drive-In, closed during the winter.<br />

Available from your authorized<br />

Theatre Equipment Supply Dealer:<br />

Export-Westrex Corp.<br />

TiCHNIKOTI CORP. 63 Seabrirg St., B'klyn 31


'NTACT YOUR ./l/?ianIaarL, f/tten/iationcLL exchange<br />

BOSTON— Joseph Wolf, 20 Winchester Street, Boston 16, Mossachusetts, HUbbord 2 3325


1 80<br />

!<br />

NEW HAVEN<br />

TJuss Newton, American Theatre Coi-p.s<br />

Capitol, New London, sneak-previewed<br />

Buena Vista's "Moon Pilot." The audience<br />

F)er cent seii-icemen) reaction was excellent.<br />

Newton reported.<br />

The Nutmeg circuit contracted for the<br />

Connecticut premiere of MGM's "Sweet<br />

Bird of Youth" at the County Cinema,<br />

Fairfield, the opening to follow the current<br />

long-run engagement of U-Is "Lover<br />

Come Back." The County Cinema, incidentally,<br />

serves free coffee to patrons.<br />

Sperie P. Perakos, general manager of<br />

Perakos Theatre Associates, advertised,<br />

"Fun for the Entire Family!" in reopening<br />

ads for the Southington Drive-In, South-<br />

Howard Johnson held UA's<br />

ington . . .<br />

"Exodus," because of "terrific demand," at<br />

the Strand, Hamden.<br />

The Arena hosted "A Night With Gershwin,"<br />

featuring Skitch Henderson's orchestra,<br />

Rhonda Fleming and Earl 'Wrightson,<br />

the evening of April 12 at $4 top . . .<br />

The New Haven Lions Club booked Liberace<br />

into the downtown Paramount for a<br />

single 8:30 p.m. performance April 24.<br />

Evening proceeds went to the club's sight<br />

conservation and welfare program.<br />

UA's "West Side Story," opening April<br />

11 at the Bailey Whalley, turned over the<br />

night's proceeds to the Crippled Children's<br />

Assn through arrangements by Franklin<br />

Cramoves,<br />

you bet<br />

Customers come back, profits are<br />

higher with Cramores Dri-Syrups<br />

liofrtshing, flavorful ade-type beverages prepared from<br />

Cramores instant dri-syrups offer your customers a<br />

taste delight that will bring them back again and<br />

again. This is the kind of business that will boost your<br />

profits.<br />

Cramores instant dri-syrups, for ade-type beverages<br />

come in ten rich fruit flavors— orange, lemon, pink<br />

lemon, lime, grape, orange-pineapple, fruit punch,<br />

cherry, strawberry and black raspberry. These Cramores<br />

dri-syrups are portion packed in foil bags that<br />

solve storage problems and eliminate waste— another<br />

boon to bigger profits.<br />

Contact your wholesaler and order Cramores now for<br />

dispenser or individual pack use. Ask him about the<br />

Cramores jet dispenser deal.<br />

CRAMORE PRODUCTS, INC.<br />

Point Pleasant Beach, N. J.<br />

11 youre se


—<br />

. . Famous<br />

Toronto Jogs Along<br />

At Seasonal Levels<br />

TORONTO — Holdovers<br />

piedominated<br />

for the week with continued endurance being<br />

shown by "EI Cid" at the Tivoli and<br />

"Holiday in Spain" at the Eglinton, both<br />

'<br />

for a 16th week. "Breakfast at Tiffany's in<br />

its 17th week at the Hollywood and "Judgment<br />

at Nuremberg" counting an eighth<br />

week at the University. The only new picture<br />

at an ace house was "La Notte Brava."<br />

an Italian production, at the Odeon<br />

Carlton.<br />

Corlton— La<br />

(Average Is 100)<br />

Noftc Brovo (IFD) 105<br />

Eglirvton— Holidoy in Spain (Cinemiracle), 16th wk. 105<br />

Hollywood— Breaiifast of Tiffany's (Pora),<br />

17th wk 100<br />

Hyland— Victim i20th-Fox), 3rd wk 100<br />

Iniperial— Sotan Never Sleeps (20th-Fox), 2nd wk. 105<br />

Loews— Lover Come Bock (U-l), 3rd wk 105<br />

Tlvoh— El Cid (AA), 1 6th wk 105<br />

Towne— Light in the Piolio (MGM), 4tt> wk 100<br />

Universit> — Judgment of Nuremberg (UA)<br />

8th wk 100<br />

Uptown— The Outsider (U-l), 2nd wk 100<br />

Seasonable Weather Lures<br />

Montreal Fans Downtown<br />

MONTREAL — With more seasonable<br />

weather and more movie fans inclined to<br />

go out, leading local cinemas in the week<br />

under review had good boxoffice results.<br />

The programs continued to show a fairly<br />

good assortment of high-class features with<br />

such productions as "West Side Story," at<br />

the Alouette, "Judgment at Nuremberg" at<br />

the Imperial. "El Cid" at the Seville and<br />

"Two Women" at the Snowdon.<br />

Alouette—West Side Story (UA), 6th wk. ..Excellent<br />

Avenue—Summer and Smoke (Poro), 2nd wk. Good<br />

Copitol—The Hoppy Thieves (UA) Good<br />

Imperial—Judgment at Nuremberg (UA), 7th<br />

wk<br />

Excellent<br />

Kent— Raising the Wind (5R), 3rd wk Good<br />

Loew's—The Four florsemen of the Apocalypse<br />

(MGM), 2nd wk Excellent<br />

Polace—Wolk on the Wild Side (Col) Good<br />

Seville— El Cid (AA), 15th wk Good<br />

Snowdon—Two Women (IFD), 4th wk Excellent<br />

Westmount—The Mork (IFD), 3rd wk Good<br />

'Majority' Builds a Following<br />

During 2nd Vancouver Week<br />

VANCOUVER—Wet. cold weather still<br />

had the Indian sign on local first runs. Best<br />

of the crop was "A Majority of One." which<br />

moves over to the Strand from the Capitol.<br />

Copitol—A Moiority of One (WB), 2nd wk Good<br />

Orpheum—The George Roft Story (AA) . . . .Average<br />

Pork—Victim (20th-Fox) Average<br />

Plozo—Something Wild (UA) Fair<br />

Stonley—West Side Story (UA), 3rd wk Good<br />

Studio—Mory Hod a LiMIe (UA), 2nd wk Fair<br />

Vorsity—Nights of Cobirio (SR), 3rd wk Good<br />

Vogue—On the Fiddle (20th-Fox), 2nd wk Light<br />

More Bingo Bans at Windsor<br />

WINDSOR, ONT.—The cmsade against<br />

bingo is being continued by the police with<br />

more organizations being ordered to cancel<br />

games. The latest to come under the ban<br />

were St. Jerome's Church, St. George's<br />

Church, the Masonic Hall and the Independent<br />

Order of Odd Fellows. All told,<br />

some 20 halls or groups have been dii'ected<br />

to halt bingo games in the last couple of<br />

weeks.<br />

April Bookings on Pay TV<br />

TORONTO—April bookings on the pay<br />

TV circuit in Etobicoke include: For the<br />

family at $1.25. The Guns of Navarone, The<br />

Hustler, Fanny, Susan Slade, The King and<br />

I, and Mr. Topaze. For $1, Flame in the<br />

Streets and Pinocchio. The longest run of<br />

five days was for "The King and I."<br />

QUEBEC ALLIED OFFICERS—The executive committee of Quebec Allied Theatrical<br />

Industries posed for this photo at the recent 29th annual meeting. Left to<br />

right, front row: Leo Choquette, vice-president; Gaston H. Theroux, president;<br />

William Lester, chairman of the board. Standing: George Arnott, treasurer;<br />

Arthur Bahen, director; George Destounis, director; Maurice Arpin, vice-president,<br />

and Elie N. Tabah, director.<br />

Sam Fingold's Success<br />

Keeps Experts Buzzing<br />

TORONTO—Toronto's Wall Street is still<br />

buzzing about Sam Fingold, onetime smalltown<br />

theatre owner who bought a controlling<br />

interest in Foundation Co. of Canada,<br />

a large construction industry, with the<br />

recent acquisition of 500,000 shares at<br />

$14.75 a share.<br />

Fingold explained that diu'ing the big depression<br />

he worked 18 hours a day and<br />

made $10 a week. Then in 1937 he bought<br />

his first theatre in the small town of<br />

Mount Forest which was the beginning of<br />

a chain of 40 theatres, selling out a few<br />

years ago to Odeon Theatres for $1,500,-<br />

000. Next he traded in cocoa, sugar, wool<br />

and other commodities, but watched for<br />

opportunities.<br />

Fingold said the recent purchase was<br />

made with the help of bank loans. As for<br />

selection of a construction company which<br />

has been in a cost-price squeeze, Fingold<br />

said: "You can't get good value if an industry<br />

is in an uptrend. You must buy<br />

when it's in a downtrend."<br />

Criticism arose over the anonymous<br />

offer through which he made the deal but<br />

Fingold pointed out that "people wouldn't<br />

sell their shares if they didn't want to." As<br />

for the anonymity, he commented that<br />

trading was done that way all the time<br />

"We don't know who's buying the shares<br />

we sell."<br />

The former country boy still has one<br />

35mm theatre, the plush Bayview Manor in<br />

Willowdale. A story is that he was unsuccessful<br />

in an offer to get control of Famous<br />

Players Canadian Corp.<br />

'Americaine' in Third<br />

TORONTO — "La Belle Americaine,"<br />

which took a third week at the International<br />

Cinema, was one of three art house<br />

pictures to go into extended time. "Lady<br />

With the Dog" enjoyed a fifth week in one<br />

section of the Little Cinema while the second<br />

studio featured "Peter the Great." At<br />

the downtown Arcade "Anna Christie" was<br />

good for a second week on the dramatic<br />

side.<br />

VANCOUVER<br />

Qtan Creech of the Skyway Drive-In at<br />

Kamloops is reported on the road<br />

to recovery after a serious illness . . . David<br />

Griesdorf . former manager in this territory<br />

for Odeon Theatres, now heads Television<br />

Productions Corp. at Toronto, which sells<br />

films to networks.<br />

Odeon has taken over operation of the<br />

1,100-car Skyvue at Edmonton. Joe Feldman<br />

and several associates formerly ran<br />

the place . Players has closed<br />

the Capitol in Penticton. leaving the place<br />

without an FPC house the first time in 40<br />

years. The 449-seat Penmar Theatre and<br />

two drive-ins operate there.<br />

Bob O'Brian, formerly on the Orpheum<br />

Theatre staff, now owns a jeweli-y and<br />

optical store downtown . . . J. D. Scanlon<br />

of the Cascades Drive-In at Bumaby. who<br />

has been suffering from a lung ailment, is<br />

reported improving.<br />

Classified as adult entertainment only<br />

by the provincial censors are The Hellions,<br />

The Mask, The Imwcents, Something Wild.<br />

This Greedy Old Skin. Too Late Blues.<br />

Two Women was banned for pei'sons under<br />

18.<br />

.•\lvin Himmelfarb, former Winnipeg<br />

booker-salesman for 20th Century -Fox,<br />

has been promoted to manager at the<br />

branch in Calgary. He succeeds Frank<br />

Scott there, who resigned to join Warner<br />

Bros. Blain Covert, WB manager in Calgary,<br />

was moved to Winnipeg to succeed<br />

Mel Cherry, resigned . . . Eric Gee. executive<br />

chairman of the Vancouver Film Festival,<br />

went east to line up product for the<br />

July event.<br />

BUSINESS OPPORTUNITIES<br />

For Rent or Sole: 2-1 fully equipped<br />

Brunswick lanes, well established operating<br />

business, choicest location. "LaSalle."<br />

945 Granville Street, Vancouver, B. C.<br />

BOXOFHCE April 16, 1962 K-1


. . The<br />

. . James<br />

. .<br />

. . Alfred<br />

TORONTO<br />

(l^urly Posen temporarily closed the doors<br />

on the 5th of his 520-seat Kent on<br />

upper Yonge street, for a major reconstruction<br />

job which is scheduled for completion<br />

April 23 . . . The Twinex Theatre<br />

Managers Ass'n. through Martin Simpson<br />

of the Downtown, has donated a new<br />

trophy for the 11th annual motion picture<br />

golf championship tourney next August on<br />

the Tam O'Shanter course. The 1961<br />

touriiament resulted in a profit of $1,475,<br />

which went to the Canadian Picture<br />

Pioneers.<br />

Gerald Pratiey, who recently stepped out<br />

as manager of the Little Cinema, is now<br />

writing a film column for the Toronto<br />

Daily Star . Denton was in to<br />

promote "Taras Bulba." a United Artists<br />

release made in Argentina from a story<br />

written by Nikolai Gogol, a Russian. The<br />

production is expected to go into the<br />

Famous Players Tivoli in a few months<br />

following the engagement of "El Cid."<br />

Two drive-ln units of 20th Centui-y Theatres,<br />

the 400 and Northeast, reopened for<br />

the season last week with a double bill<br />

consisting of "What a Cut-Up" and<br />

"Where Vultures Fly." T^vo others of the<br />

Nat Taylor chain, the Northwest and<br />

Scarboro drive-ins. operated all winter .<br />

The shooting of "Ten Girls Ago" at the<br />

International studio hit a snag when Bert<br />

Lahr, one of the stars, took down with<br />

pneumonia, but work on the picture, a<br />

production of Am -Can Productions Limited,<br />

has continued around the Lahr role. Joe<br />

Hai'nell. musical dii-ector of the picture,<br />

was also injured in a highway crash near<br />

here.<br />

Don Edwards, manager of the Famous<br />

Players Tivoli in nearby Hamilton, has resigned<br />

to enter other business. He was<br />

succeeded by Les Mitchell of the Capitol.<br />

St. Catharines, to which Doug Walker of<br />

the Seneca. Niagara Falls, was transferred.<br />

Doris Rodgers is the new manager of the<br />

Seneca . Canadian Broadcasting<br />

Corp. television network carried a panel<br />

discussion Friday night i6> on the<br />

Academy Awards by Clyde Gilmour and<br />

settdinB<br />

Gerald Pratiey of Toronto and Ed Hocura<br />

of the Hamilton Spectator.<br />

Structural improvements, started several<br />

months ago, are expected to be completed<br />

soon at the Famous Players Capitol in<br />

Brantford . W. Perry, former<br />

president and general manager of Einpire-<br />

Universal Films, and George H. Beeston.<br />

secretary of the same company, have recovered<br />

from illness.<br />

Roger Lewis in MGM Deal<br />

To Film 'Pawnbroker'<br />

HOLLYWOOD—MGM has completed an<br />

agreement with Roger Lewis for the production<br />

of "The Pawnbroker." based on the<br />

novel by Edward Lewis Wallant.<br />

Rod Steiger will head the cast of the<br />

drama which is the initial independent<br />

production for Lewis, formerly vice-president<br />

of United Ai-tists. Lensing will take<br />

place at the MGM British Studios sometime<br />

in September.<br />

The story deals with a man who tries to<br />

escape from his tragic past by becoming<br />

a pawnbroker in the Soho district of London<br />

and becomes involved in a strange set<br />

of circumstances that force him to face<br />

death.<br />

'San Franciscans' Writing<br />

Chore to Charles Schnee<br />

HOLLYWOOD—Charles Schnee has been<br />

signed by Joseph Pasternak to write the<br />

screenplay for "The San Franciscans,"<br />

Niven Busch novel which Pasternak will<br />

produce for MGM release. Schnee recently<br />

completed the script of "The List of Adrian<br />

Messenger" for U-I release.<br />

Gene Barry Acquires 'Fix'<br />

HOLLYWOOD—Gene Barry has purchased<br />

Jack Usher's novel. "The Fix," and<br />

will star in the film adaptation which his<br />

Barbety Productions will make late this<br />

summer. Robert L. Welch is cui-rently<br />

writing a treatment on the property and<br />

also has been set as executive producer.<br />

n 2 yeors for $5 D<br />

D Remiffance Enclosed D Send Invoice<br />

THEATRE<br />

STREET ADDRESS<br />

' year for $3 D 3 years for $7<br />

TOWN ZONE STATE<br />

NAME<br />

POSITION<br />

pffliii THE NATIONAL FILM WEEKLY 52 issues a year<br />

^I<br />

825 Van Brunt Blvd., Kansas City 'li, Mo.<br />

Clare J. Appel Dead;<br />

Leader at Toronto<br />

TORONTO—Clare Joseph Appel. 71. a<br />

highly respected official of the film industry<br />

for many years and a leader in numer-<br />

CLARE J. APPEL<br />

ous organizations, died after a long illness.<br />

Ill health forced his retirement three<br />

months ago from the post of executive director<br />

of the Canadian Motion Picture Distributors<br />

Ass'n which he had served for<br />

years. He was widely known previously as<br />

a director and onetime president of the<br />

Motion Picture Theatres Ass'n of Ontario<br />

and was active in the Canadian Picture<br />

Pioneers, the Toronto Variety Club and the<br />

Motion Picture Industry Council of<br />

Canada.<br />

He entered the show business in early<br />

days as a singer and conductor of<br />

orchestras. Later he switched to theatre<br />

management and became an official with<br />

Famous Players Canadian Corp.. and later<br />

with Odeon Theatres. He was also director<br />

of advertising and publicity with Loew's<br />

Theatres in Canada.<br />

Many tributes were expressed. For the<br />

Canadian Pictuie Pioneers. Wannie Tyers<br />

said that he "always put forth such a<br />

tremendous effort in behalf of the Pioneers."<br />

Speaking for the Motion Picture<br />

Theatres Ass'n of Ontario. Arch H. Jolley<br />

described him as "A mighty fine man,<br />

highly thought of in our industry."<br />

A requiem mass was said in St. Margaret's<br />

Catholic Church. Appel is survived<br />

by his wife Caroline, and a daughter<br />

Marion, who married Hatton Taylor of<br />

Boston. The latter is a fUm exchange<br />

executive.<br />

Strike Is Avoided<br />

TORONTO — Tliis<br />

whole province was<br />

threatened with a blackout starting April<br />

6 when 8,300 employes of the Ontario<br />

hydroelectric system prepared to strike<br />

after a breakdown in negotiations over a<br />

demand for an 8 per cent wage increase.<br />

However, whith the minutes ticking off,<br />

the Ontario Pailiament i-ushed through<br />

legislation to prohibit a strike on the public<br />

utility and to provide for compulsory<br />

arbitration.<br />

ft<br />

IE<br />

K-2<br />

BOXOFFICE :: April 16, 1962


NTACT YOUR Ji/?zanlaarL, fntB/inajCLonaL exchange<br />

ASTRAL FILMS LIMITED<br />

J. H. SOLWAY<br />

30 Carlton Street<br />

RONTO, CANADA<br />

W. ELMAN<br />

5800 Monkland Ave.<br />

MONTREAL, CANADA<br />

E. WHELPLEY<br />

162 Urion St.<br />

JOHN, CANADA<br />

BOB SHUSTER<br />

501 New Horgrave BIdg.<br />

WINNIPEG, CANADA<br />

SID SNIDERMAN<br />

708 Eighth Ave. W.<br />

CALGARY, CANADA<br />

A. E. ROLSTON<br />

2182 W. 12th Ave.<br />

VANCOUVER, CANADA


—<br />

. .<br />

. . The<br />

. .<br />

MONTREAL<br />

JJarry Cohen, exuculive at Atlas Films, and<br />

his wife have returned after a month's<br />

holiday in Mexico and California. During<br />

their sta.v in Los Angeles, the Cohens<br />

visited Max Cook, a younger brother of<br />

Cohen. Cook, the adopted name of Cohen's<br />

brother, and Harry had not seen one another<br />

in twenty years. Cook has a 3-yearold<br />

daughter named Jemiy Lee who, according<br />

to Pearl Miller. Rancho Mirage<br />

swimming instmctor. .should make the<br />

Olympics by the age of 14. She trains daily<br />

under the eye of coach Miller.<br />

George Destounis, vice-president of<br />

United Amusement Corp., and Bill Elman.<br />

manager at Astral Films, returned from a<br />

holiday together in Florida . . . H. Masters.<br />

Toronto, general manager for Warner<br />

Bros., was here several days conferring<br />

with Archie Cohen, local manager. Masters<br />

also attended the amiual meeting of<br />

Quebec Allied Theatrical Industries . . Al<br />

.<br />

Dubin. Toronto, advertising and public relatio:xs<br />

manager for Warner Bros., and<br />

Irving Stern and Dave McLaughlin, also<br />

of the Toronto office, attended the annual<br />

convention of the Canadian Ass'n of Broadcasters<br />

held at the Queen Elizabeth Hotel.<br />

Abandons 'Child's Game'<br />

HOLLYWOOD—"A Child's<br />

Game." feature<br />

film which Richard Benistein planned<br />

to roll this month under the Parallel-<br />

Ivanhoc banner, has been .shelved indefinitely<br />

due to "insurmountable production<br />

problems." Gabriel de Caesar had been .set<br />

to direct the film.<br />

Natalie Wood's Sister Cast<br />

HOLLYWOOD — Chip-off-the-old<br />

block<br />

department: Lana Wood. 16-year-old sister<br />

of actress Natalie Wood will soon be seen<br />

with Rosalind Russell. Jack Hawkins. Max<br />

.Schell and Richard Beymer in "Five Finger<br />

Exercise." Frederick Brisson production.<br />

The younger Miss Wood recently played<br />

her sister as a child in "The Searchers"<br />

with John Wayne.<br />

WE'RE ON THE MOVE !<br />

TO MAKE ROOM FOR ALL OUR STOCK<br />

OF SOUND PROJECTORS AND PARTS<br />

ON MAY FIRST WE ARE MOVING<br />

INTO LARGE QUARTERS<br />

BUT NOT TOO FAR<br />

BEST THEATRE SUPPLY REG D<br />

4810 rue Saint Denis<br />

Some phone number: — 842-6762<br />

Fox Signs Henry Koster<br />

To Three-Film Pact<br />

HOLL'VWOOD — Executive<br />

producer<br />

Peter Levathes has signed Henry Koster to<br />

a three-picture contract as director at<br />

20th-Pox. with Koster's initial production<br />

to be "Take Her, She's Mine." starring<br />

James Stewart. Pi-ank McCarthy will produce<br />

the Broadway hit written by Henry<br />

and Phoebe Ephi-on. for which Nunnally<br />

Johnson probably will write the script.<br />

"Take Her, She's Mine" is a comedy<br />

dealing with a mother and father who send<br />

their teenage daughter to an eastern college<br />

and her experiences there.<br />

OTTAWA<br />

Tn advance of Canada's centennial celebration<br />

in 1967, the E. B. Eddy Co.<br />

has donated 60 prints of "Quality of a Nation."<br />

a 30-minute film in color, to the<br />

Canadian Centenary Council, which will be<br />

distributed throughout the country without<br />

charge by the Canadian Film Institute<br />

here. The picture was produced by Crawley<br />

Films. The National Film Board, the<br />

government agency, is also producing 40<br />

films on Canadian history to be released at<br />

intervals prior to the 100th anniversary<br />

Astral had two releases. "Ivanhoe" and<br />

"The Knights of the Round Table" appearing<br />

at six local theatres simultaneously<br />

festival.<br />

the Princess. Papineau. Rialto. Savoy. William Todd, known to many thousands<br />

Granada and Chateau . . . France Film's of Ottawa people as the doorman of the<br />

St. Denis and Bijou theatres reported good Famous Players Regent, is in the Ottawa<br />

business with "Jalousie," starring Erno Sanatorium for a lengthy treatment .<br />

Crisa and Marisa Belli, and "Tete PoUe" "El Cid." which opened Febi-uai-y 28, is<br />

with Annie Cordy and Jean Richard still doing nicely at the Ottawa Nelson, a<br />

.<br />

The T. Eaton Co. fifth floor featured unit of 20th CentuiT Theatres. Prices scale<br />

"Films of Sports" as an attraction to its up to $2 . O'Brien at Almonte featured<br />

stage performances Saturday along<br />

sporting goods departments. Canadian<br />

golf championship films of 1960 and 1961 with the film program. The presentation<br />

were featured.<br />

coiislsted of a twist program by "The<br />

Jesters" with Chubby Checker . . . The<br />

Bryson. operated by J. St. Pierre in the<br />

Ottawa valley town of Bryson. had a fourday<br />

run of "Gone With the Wind."<br />

For the last free show of the season at<br />

the National Museum of Canada Saturday<br />

morning


:<br />

!<br />

—<br />

—<br />

ADLINES & EXPLOITIPS<br />

ALPHABETICAL INDEX<br />

EXHIBITOR HAS HIS SAY<br />

FEATURE RELEASE CHART<br />

FEATURE REVIEW DIGEST<br />

SHORTS RELEASE CHART<br />

SHORT SUBJECT REVIEWS<br />

REVIEWS OF FEATURES<br />

SHOWMANDISING IDEAS<br />

THE GUIDE TO u BETTER BOOKING AND B U S I N E S S - B U I L D I N C<br />

Old Burial-Alive Spooker Is Revived<br />

For Premature Burial; It's in Lobby<br />

A promotional come -on common a<br />

score of years before and after the turn of<br />

the centiUT was revived by Walt Guarino.<br />

manager of the Saenger Theatre in New<br />

Orleans, and it brought shudder and<br />

amazement in these times of scientific<br />

gadgets as effectively as it did then.<br />

The Stunt—putting a man to sleep and<br />

burying him alive for two or three days<br />

was resurrected in behalf of "Premature<br />

Burial." The trance was induced by a Dr.<br />

Leroy, who bills himself as the world's<br />

foremost hypnotist, on the SaeiTger stage.<br />

Subsequently there were a couple of<br />

hitches, but a man really remained in an<br />

earth-covered tomb in the Saenger lobby<br />

the advertised 72 hours.<br />

WANT AD WEEK PRIOR<br />

A week in advance, Guarino used the<br />

want ad columns in local newspapers for<br />

this appeal<br />

Wanted—^Man to be buried alive! No experience<br />

necessory. Apply in person to Mr. Connors,<br />

Saenger Theatre.<br />

Maude O'Brien, New Orleans States<br />

w-ant ad reporter, included the item in her<br />

column of unusual want ad insertions, for<br />

a bit of gratis publicity.<br />

A goodly number of males answered the<br />

strange appeal, young and old, and several<br />

were picked out for consideration for final<br />

hypnosis and burial ! Even this precaution<br />

didn't do any good. When the night came<br />

for execution of the stunt, evei-yone had<br />

backed out and Dr. Leroy had to fall back<br />

on his assistant.<br />

After this man was hypnotized on the<br />

stage, he was placed on a catafalque and<br />

wheeled down the center aisle by six young<br />

men picked from the audience to a temporary<br />

resting place in the outer lobby.<br />

The procession was joined by many<br />

spectators.<br />

RAIN INTERFERES<br />

The burial place was to have been outside<br />

the theatre along Rampart street, but<br />

heavy rain prevented the gravediggers<br />

from excavating, and the hypnotized man<br />

in his special coffin was buried under load.s<br />

of dirt in the front lobby. The roped in<br />

tomb remained open to the public, 24 hours<br />

a day for three days. Specially constructed<br />

glass tubes enabled crowds of curious to<br />

take a look at the man buried alive<br />

After a little more than 48 hours of this,<br />

another hitch developed. The buried man<br />

woke up In the dead of the night about<br />

i<br />

2:30 a.m.) and started screaming to be let<br />

BOXOFTICE Showmondiser : : April<br />

out. This was implanned. To carry out the<br />

advertised stay of 72 hours. Dr. Leroy hypnotized<br />

himself and took his assistant's<br />

place in the improvised tomb.<br />

The original "burial" on a Thursday<br />

night, opening night of "Premature<br />

Bm-ial," was performed with appropriately<br />

bannered ambulances in front of the theatre<br />

and nurses standing by. Passes were<br />

offered to women onlookers who did not<br />

faint, and plenty were passed out.<br />

Came Sunday night, the assistant<br />

aroused Dr. Leroy, who came forth from<br />

the tomb and walked to the stage.<br />

At the time the Saenger's long lobby was<br />

bannered with black swastikas, intensifying<br />

the grisly biu'ial display. The swastikas<br />

promoted "Hitler," the next attraction.<br />

Free Bus to 'Liaisons'<br />

When Pulled in Jersey<br />

Astor Pictures made capital publicity for<br />

"Les Liaisions Dangereuses" in both New<br />

York City and in New Jersey when residents<br />

of Upper Montclair, N.J., were<br />

Astor's guests by chartered bus to New York<br />

to view the film.<br />

The chartered bus offer by the film company<br />

was made after "Les Liaisons" was<br />

denied booking in Upper Montclaii- because<br />

of a complaint filed by a local resident who<br />

claimed the film is obscene. The bus was<br />

run on two consecutive nights for the more<br />

than 100 Upper Montclair residents who<br />

accepted Astor's offer of free transportation<br />

and theatre admi.ssion.<br />

The bus bore a side banner reading:<br />

"Nothing Is More Dangerous Than Cen-<br />

.sorship. We're Going to See "Les Liaisons<br />

Dangereuses' in New York."<br />

Following the showing each night a<br />

questiomiaire was circulated among the<br />

guests, results of which showed that they<br />

felt almost unanimously that the film<br />

should be shown in Upper Montclair.<br />

(The picture was reopened at UpiJer<br />

Monclair.t<br />

A 'Shopping Spree' Prize<br />

A 10-minute .shopping spree in one of<br />

those drugstores that "sells everything"<br />

was a successful tiein used by Jim Mc-<br />

Knight, manager of the Grand Theatre at<br />

Oelwein, Iowa, In behalf of "Bachelor in<br />

Paradise." Customers signed up in the<br />

di-ugstore and the drawing was held at the<br />

theatre.<br />

The flight to far away places is not an exclusive<br />

come-on for big city or multiple theatre contests.<br />

Walter Hopp, manager of the Grove Theotre in<br />

Garden Grove, Calif., got the local newspaper, the<br />

Grove, and Standard Airways to go in on a threeweek<br />

Flight to the Islands contest. The News<br />

offered subscribers coupons, daily throughout 21<br />

days during the run of "Blue Hawaii" at the<br />

Grove, the coupons good for drawing on the roundtrip<br />

flight for two. Filled-in coupons had to be<br />

deposited in a contest box at the theatre. The<br />

drawing was conducted on the Grove stoge. The<br />

coupon holder didn't hove to be present at the<br />

theatre to win. Result? Twenty-one days for free<br />

plugs for the film. The above photo showing Hopp<br />

posing with five Grove usherettes dressed in muumuus<br />

was published in a four-column layout in the<br />

News.<br />

Lion Bought for Stage Is<br />

Flop; Goes Back to Shop<br />

The Senate Theatre in Chicago made<br />

front page headlines when a lion refused<br />

to carry out his feature role in a stage show<br />

which had the house filled to capacity. The<br />

lion, named Hank, had been trained to do a<br />

disappearing act in a magicians program.<br />

To get the lion. Charles Gomez, owner of<br />

the Senate, had to buy him from the<br />

Animal Kingdom pet shop. When he<br />

steadfastly refused to perform. Gomez decided<br />

to raffle him off. He was won by a<br />

couple who didn't know how to handle him<br />

so Hank was returned to the pet shop<br />

with no refimd to Gomez!<br />

Impressive Gun Display<br />

Oscar Brotman assembled an impressive<br />

display of antique. Civil War and modern<br />

guns in promotion of "Gun Glory" at his<br />

Oasis Theatre at Chicago.<br />

16, 1962 — Gl — 1


. . LOVER<br />

: April<br />

The rod io station needed a gimmick for its new Coffee Club morning program, and the Odeon Theotre<br />

needed promotion for "Misty." Showman Robert Yoeman came up with "Coffee Club Theotre Party."<br />

With an assortment of giveaways, prize contests of the corn variety (above photos), a fashion show and<br />

"Misty, everybody was happy. The London, Ont., station plugged the event for three weeks prior.<br />

Theatre Party With Prizes and Corn<br />

Brings in Top Radio Aid for Film<br />

Robert Yoeman. a champion showman of<br />

the Odeon circuit, says one of his objectives<br />

is to maintain London (Ont.i Odeon Theatre<br />

as the showplace of western Ontario.<br />

Yoeman won second place in Odeon's 20th<br />

Armiversai-y showmanship contest.<br />

His contest entry, an impressive tome approximately<br />

29x28 inches in size, concentrates<br />

on several promotions which brought<br />

the theatre into top promiiience rather<br />

than the film. Such was "A Festival of<br />

Fashions" he worked up for the first two<br />

nights of "By Love Possessed," with Garber's<br />

Formal and Bridal Salon displaying<br />

fashion.s on the Odeon stage "inspired by<br />

Lana Turner."<br />

Yoeman, not having a pressbook, used a<br />

Life magazine ad to impress the Garber<br />

people with the high fashion of the Turner<br />

costumes in the film.<br />

NEW COPY WRITTEN<br />

The pre.ssbook ads were not suitable to<br />

match in with the fashion show theme, so<br />

new copy was prepared in place of the .sex<br />

emphasis, and the whole approach was directed<br />

toward woman and "prestige."<br />

All costs of "A Festival of Fashions," presented<br />

Friday and Saturday evenings, was<br />

borne by the cooperating merchant, except<br />

for the stagehands. Flowers for the stage<br />

decorations and latei- for lobby use were<br />

promoted in return for mention in the theatre<br />

displays and programs.<br />

A copy of one of the dresses worn by<br />

Lana Turner in the fUm was made up by<br />

a Toronto garment house on a three-day<br />

notice, and this was used as a highlight of<br />

the stage presentation.<br />

Hope Garber, who conducts the At Homo<br />

Show on television station CFPL, a daily<br />

program for women, acted as hostess and<br />

commentator for the Fashion Festival, and<br />

she helped promote the affair via her<br />

program.<br />

All signs, etc., including several on stage,<br />

gave credit to the cooperating merchants.<br />

Another approach to impress that segment<br />

of the public which is not considered<br />

primarily as theatregoers was a "Coffee<br />

Club Theatre Party," staged on a Satm-day<br />

morning with the cooperation of radio station<br />

CKSL. which was initiating a Coffee<br />

Club show over the air. The theatre party<br />

basically was a disc jockey screening,<br />

dres,sed up with prizes, contests, giveaways<br />

and a fashion parade.<br />

From the theatre viewpoint, the tieup<br />

made it possible to get maximum free radio<br />

coverage and help on newspaper lineage<br />

for a screen attraction, in this case<br />

"Misty."<br />

The CKSL Coffee Club, on the air six<br />

days a week from 9 to 11 a.m., is hosted by<br />

Ron Cooper. The station saw in the theatre<br />

party an opportunity to get Coffee Club<br />

members to meet host Cooper, and arouse<br />

member interest, all in a pitch for additional<br />

members. It was easy to get Garber's.<br />

the same company as above, to put<br />

on a fa.shion show, promoted as "A Fashion<br />

Carnival," prior to the screening of<br />

"Misty." In addition, another merchant<br />

was promoted for 12 shopping bags of<br />

Illustrated here are "The Show of the Month" layouts<br />

developed by Manager Robert '^ocmon of London,<br />

Ont., for use with replays he books to fill<br />

product gaps.<br />

groceries and merchandise, which were<br />

used by CKSL people to give away as prizes<br />

for contests among the women on the<br />

stage.<br />

In addition, 20 record albums were donated<br />

by distributing companies for door<br />

prizes, and Nestle's of Canada provided<br />

enough sample packages of Quik, a chocolate<br />

drink, to give one to every patron.<br />

CKSL started the promotion with a radio<br />

teaser three weeks in advance. Starting two<br />

weeks prior, a maximum of six plugs went<br />

over the air each hour in behalf of the<br />

Coffee Club Theatre Party. Each plug<br />

stressed the Parents' Magazine award aiid<br />

other critical acclaim given to "Misty."<br />

A GREAT TURNOUT<br />

There was a lineup on Saiurday morning<br />

awaiting for the theatre party, and there<br />

was a great turnout.<br />

Interviews with patrons on the screening<br />

were taped, and used throughout the mn<br />

of "Misty."<br />

The games on the stage were pui'e corn,<br />

such as are devised by the radio Breakfast<br />

Club hosts.<br />

CKSL issued special Coffee Club membership<br />

cards, numbered consecutively, for<br />

admission to the screening. They also were<br />

used for the door prize drawings.<br />

In reporting his promotion for "Exodus."<br />

Manager Yoeman observes, "The best advertising<br />

is always that which money can't<br />

buy. It comes through making the best out<br />

of breaks and following through."<br />

In the case of "Exodus," the break came<br />

in the picketing of the theatre on the Friday<br />

night opening by 20 members of the<br />

local branch of the Arab Fi-iends of the<br />

Middle East, headed by one Ls.sa Fahel. The<br />

London Free Press splurged the picketing<br />

with large photos and headlines. Stories<br />

explained, of course, that the Arab group<br />

thought the film misrepresented the Arab-<br />

Jewish controversy.<br />

Then there were more news stories when<br />

Issa Fahel claimed his group included<br />

members who were Jews, which brought<br />

heated denials from Jewish leaders.<br />

The radio and television stations also<br />

covered the controversy.<br />

A stunt born of the product shortage is<br />

described by Yoeman, namely "The Show<br />

of the Month" format, which he has developed<br />

for use with replays which are<br />

booked to reLie\'e the scarcity of films. This<br />

is an ad layout, whose barker line and introductoiT<br />

copy are identical, only tlie film<br />

mats and words are changed. He has<br />

found this successful. "The Show of the<br />

Month" copy is also used on the mai-quee.<br />

Want Interesting Ads?<br />

Dare to Be Different<br />

Do you dare to be different? Do you<br />

know how to be individual? You must if<br />

you want to write successful ad copy.<br />

There's such a daring showman at the<br />

Oriental Theatre in Rochester. Pa. Recently<br />

he had this copy in a 2-col. 2-inch ad:<br />

WE INTERRUPT THIS NEWSPAPER<br />

For a Special Announcement<br />

Latest Scientific Reports Indicate<br />

Moviegoing to Be Polyunsaturated!!<br />

It's Good for You—Get Some Tonite!!<br />

Tonite at the Oriental . COME BACK.<br />

Wc can't explain the reference to polyunsaturated,<br />

but it obviously is a takeoff<br />

on the sanctimonious scientific pronouncements<br />

on diet and about evei-y other conceivable<br />

subject under the sun.<br />

— 62 — BOXOFFICE Showmandiser :<br />

16, 1962


Lombardo<br />

—.<br />

same<br />

I<br />

unquoted)<br />

. . Paramount<br />

Here's Good Hoax—If You<br />

Have the Right Sign<br />

i<br />

Here's a trick that's bound to Ret attention.<br />

Our Cleveland reporter explains that<br />

if your drive-in theatre sign is far enoupih<br />

away from the main road, you, too, can<br />

perpetrate one of the greatest hoaxes<br />

Cleveland has had this year.<br />

It wasn't done by a theatrcman but by<br />

a member of a construction<br />

i<br />

firm which has a service station on one<br />

side of the old Ohio canal and on the other<br />

side a racetrack for low-slung automobiles.<br />

A massive sign is being constructed on top<br />

of the gasoline and diesel station. At the<br />

time the trick was pulled, a clock on one<br />

side of the massive sign was completed but<br />

the other side i<br />

was blank isee photograph<br />

Charles J. Lombardo conceived the idea of<br />

calling attention to the whole project.<br />

DUMMY ON HIGH LADDER<br />

He put a dimimy on a ladder held high<br />

above the ground by ropes. Almost at the<br />

break of dawn the calls came into the<br />

police stations of the suburbs in the area<br />

about the man who had "obviously fainted"<br />

on the ladder and was in need of help before<br />

he fell to his "death." The Lombardos<br />

could not be found at the outset. The result:<br />

traffic jams at the "cloverlcaf" which<br />

is the busy intersection of routes 17 and 21<br />

—the first to the airport and the second<br />

south to Akron.<br />

The "danger" to the crippled man was<br />

even on the air within a short time and<br />

police had their hands full ti-ying to move<br />

the traffic jam.<br />

ORDERED DOWN<br />

Of course the Lombardos had to get the<br />

ladder down and the dummy removed before<br />

too long but the publicity stunt had<br />

worked. All Cleveland was talking about<br />

the "man" who had passed out at the top<br />

of the huge bulletin board. This can only<br />

be worked when or if you have a sign far<br />

enough from the road so that the automobilists<br />

will think that the dmnmy is a<br />

real man in real trouble.<br />

The calls which went into ME-1-7100<br />

(the Lombardos' main office) lit up the<br />

switchboard like a Christmas tree.<br />

Seen here is the "painter" and incompleted telephone<br />

number sign which had residents in the area<br />

in a dither over a collapsed dummy placed there<br />

as a publicity stunt.<br />

Eye O'Chicago! When 650,000 "irishmen," including Chicago's Mayor Richard J. Daley and Dublin's<br />

Lord Mayor Robert Briscoe (third and fourth from left) paroded by the Bolaban & Kotz circuit's State<br />

Street flogship on St. Patrick's Day they were delighted to note the marquee read O'Chicago. The<br />

stunt rated press and television coverage. In addition, the B&K Loop combination ad that day was<br />

printed in green, with the theatres billed as the O'Chicago, O'State Loke, O'Roosevelt and O'United<br />

Artists. Even the B&K president that day was called Dave O'Wallerstein!<br />

April Fools Laff Show<br />

Cashiers Buy Tickets!<br />

An April Pools Laff Show, which proved<br />

very successful a year ago for Elmer De-<br />

Witt, who holds forth at the 'Valentine<br />

Theatre in Defiance, Ohio, was staged<br />

I<br />

again this year. 'Via heralds and newspaper<br />

ads mat was used for both), lobby<br />

display and screen trailer DeWitt advertised<br />

:<br />

APRIL FOOLS LAFF SHOW<br />

Midnight Saturday March 31<br />

iNaj aHX ssiK x.Moa<br />

Oops! There we go again. Everybody's going<br />

wacky planning our April Fool Show<br />

FUN . . . FROLIC ... 2 FULL HOURS OF<br />

SHOW<br />

The guy upstairs may run the fihn upside<br />

down!<br />

Ushers may insist you find them a seat!<br />

Our cashier may refuse your money and<br />

buy you a ticket.<br />

Wild, Wacky Fun for All!<br />

We May Not Even Tell You the Name of<br />

the Feature . . . But We'll Guarantee Lots<br />

of Fun for All<br />

Remember Saturday Night. Boxoffice opens<br />

at 11:30. Fun Starts at 12<br />

Get Your Tickets Now ... All Seats 75 cents<br />

Maybe our cashier will buy your ticket!<br />

Last night she bought 25!<br />

VALENTINE THEATRE<br />

'Pinocchio' Safety Stunt<br />

Pinocchio" promot


. '<br />

'<br />

I<br />

i<br />

'<br />

I sincerely<br />

. . Yes,<br />

with<br />

. . 'Oswego's<br />

: April<br />

.<br />

Authentic Posters From Spain Give<br />

Colorful Splash to Holiday' Debut<br />

does huge business, went in heavy for cooperative<br />

publicity. Cook states the restaurant<br />

supplied 100.000 playbills to distribute<br />

to patrons, and arranged to use "Holiday<br />

in Spain" placemats. Norshery also<br />

picked up the tab for reserved-ticket envelopes.<br />

For television, Cook arranged a television<br />

contest with a trip to Spain via Canadian<br />

Pacific Airlines as the grand prize.<br />

As a promotion for the tag end of Windjammer"<br />

a Tea Clipper Contest was set up<br />

with the Tea Council of Canada, which offered<br />

an expense-paid trip to India and<br />

Ceylon, plus a $1,000 university scholarship,<br />

as major prizes in a model tea clipper<br />

building competition.<br />

This .<br />

. h L;;in- II Ml air, a Jl Ium F:imous Players Canadian house situated in an<br />

area of fashionable shops and apartment houses in Toronto, Ont., shows the colorful decorations<br />

arranged for "Holiday in Spoin." The scenic posters, etc., were obtained with the help of the Spanish<br />

Tourist Office, Spanish vice-consul, and the Canadian Pocific Airlines which flies direct to Madrid from<br />

Toronto. Note the guitarist and Spanish dancer.<br />

Tlie quality of motion picture selling has<br />

improved as the industry grows more aware<br />

of its competitive position. The progress is<br />

particularly evident in promotion of extended<br />

runs, where the showman usually<br />

has more time and a more ample budget to<br />

do a more-effective job. In some cases these<br />

long-showing campaigns approach a perfection.<br />

A fine compaign comes from the Eglinton<br />

Theatre, a Famous Players Canadian<br />

house situated in the uptown shopping<br />

and apartment area at Younge and Bloor<br />

street in Toronto. Ont. The Eglinton was<br />

winding up a 52-week reserved-seat showing<br />

of Windjammer." described as second<br />

only to the 93-week run in Stockholm,<br />

Sweden. This film was being pulled for a<br />

holiday premiere of "Holiday in Spain."<br />

E.xploitation for the Mike Todd jr. film<br />

was under the supervision of Tiff Cook of<br />

the FPC staff.<br />

PETER LORRE AT DEBUT<br />

The Todd comiiany came through with<br />

substantial assistance, another beneficial<br />

development of the changing times with<br />

producers and distributors assuming more<br />

responsibihty for the merchandising of<br />

their product. Through Todd's cooperation<br />

there was the personal appearance of<br />

Peter Lorre at the premiere, and a strong<br />

lineup of acces.sories. such as an interesting<br />

folder in color sketching technical developments<br />

from the penny arcade to Cinemiracle,<br />

the process featured in "Holiday<br />

in Spain."<br />

Cook went straight to Madrid for much<br />

of his material. This included an authentic<br />

bullfight poster, with art work by Savedra.<br />

such as is employed by La Plaza do Toros<br />

de Madrid. For this he enlisted the help of<br />

Canadian Pacific Airlines, which fly direct<br />

from Toronto to Madrid; the Spanish<br />

Tourist Office and the Spanish vice-consul.<br />

Cook had the printer in Madrid put<br />

in the date of the premiere at the Eglinton,<br />

and leave off at the bottom the name of the<br />

third matador.<br />

This last was a smart gimmick that tied<br />

the poster right down as a conversation<br />

piece—the empty space could be used for<br />

printing of the names of persons who received<br />

the poster, thus making a standout<br />

piece for the recreation room or office!<br />

SPECIAL POSTERS USED<br />

Cook does not mention just how many he<br />

ordered, but it must have been a couple of<br />

hundred or more. One each, with their<br />

names at the bottom, went to some 150<br />

critics, reporters, disc jockeys and VIPs<br />

who had or could help in the promotion.<br />

Tlie posters were handed out at an advance<br />

cocktail party and dinner. Attached to each<br />

E>oster was this letter, signed by Mike Todd<br />

jr.:<br />

SENORAS Y CABALLEROS:<br />

AS MY PICTURE "HOLIDAY IN SPAIN" WAS<br />

FILMED IN ITS ENTIRETY IN SPAIN, we thought<br />

thot you would like to hove a genuine bullfight<br />

poiter OS o little memonto of your visit to the<br />

Eglinton Theatre for the premiere.<br />

This poster is the type that is used in Madrid<br />

for oil the major bullfights ond was flown direct<br />

from Modrid through the courtesy of Conodian<br />

Pacific Airlines.<br />

Normally there are three matadors listed on<br />

these posters but we hove dropped the nome of<br />

the third motodor so you can letter in your own<br />

name<br />

. you too con be a motodor and<br />

you never have to foce the bull.<br />

hope thot you enjoy "HOLIDAY IN<br />

SPAIN" ond if you do pleose tell your friends.<br />

Spanish scenes, travel posters, etc., were<br />

supplied by the Spanish Tourist Office for<br />

an outstandingly colorful lobby decoration.<br />

On opening night, a guitar player and<br />

dancer, in Spanish costumes, performed In<br />

the lobby.<br />

The front doomian was attired in a<br />

Spanish cai>e. etc.<br />

Radio station CKEY had disc jockey<br />

Norm Perry to interview celebrities on<br />

opening night. His tape was played back<br />

on the air an hour later.<br />

The Norshery restaurant nearby, which<br />

Local Doris Day Subject<br />

Of Radio-Store Tieup<br />

Bill Lavery, one of the Schine circuit<br />

managers, had an excellent tieup for<br />

Lover Come Back." a recent issue of Flash,<br />

the circuit news booklet for managers, relates.<br />

Lavery reported a deal he made with the<br />

Oswego. N. Y., radio station WSGO got a<br />

radio .saturation campaign on 'Lover Come<br />

Back"^ for a few theatre passes.<br />

He learned there was a girl in town by<br />

the name of Doris Day who works for the<br />

GLP store. This bit of information soon<br />

brought on a scheme for both the radio<br />

station and the store. The radio people<br />

liked it, while the GFL people thought<br />

well enough of it to foot the bill.<br />

The store put up some worthwhile prizes,<br />

electrical appliances and the like, and the<br />

theatre supplied passes. Radio spots and<br />

plugs throughout each day of the stunt invited<br />

listeners to visit the store and meet<br />

Doris Day. also register for the prizes and<br />

passes being given away via daily drawings.<br />

The radio .spots, naturally, plugged the pictui-e<br />

and playdates.<br />

The store set up a display, and the local<br />

Doris Day talked up the picture to people<br />

who registered for the prizes.<br />

Using an open-end interview record, a<br />

tape was made Doris Day<br />

.<br />

Interviews Hollywood's Doris Day" .<br />

.<br />

which was broadcast as part of "Lover<br />

"<br />

Come Back. added talk of course<br />

about the GPL tiein.<br />

The local Doris Day and her family were<br />

guests at the theatre on opening night and<br />

were introduced from the stage.<br />

Tieup on a Balloon<br />

For "Mysterious Island." John Sparling<br />

of the Ashland lOhio' Theatre borrowed<br />

a dirigible-shaped balloon from a local dry<br />

cleaning shop and attached a 15-foot banner<br />

to it reading. "Starts Thursday.<br />

Schinc^s Ashland Theatre." and the name<br />

of the dry cleaning store. At the store Sparling<br />

placed a 30x40 announcing a free pass<br />

to see "Mysterious Island" to anyone having<br />

a suit cleaned during the run of the<br />

picture.<br />

Tickets With $5 Purchases<br />

Woohvorlh's at Massena, N. Y.. gave a<br />

free child's ticket to "Pinocchio" at the<br />

Massena Theatre with each $5 purchase.<br />

In promoting this, the store ran a 3-col..<br />

10-inch ad. Bill Copley manages the Massena.<br />

*<br />

— 64 — BOXOFnCE Showmandiser :<br />

16. 1962


wm<br />

THE<br />

CAST<br />

l-'ranky Sakai<br />

lliroshi Koizumi<br />

Kyoko Kagawa<br />

Kiiii<br />

Iloli<br />

Viiiiii<br />

hull<br />

Jelly Iloh<br />

Ki'ii Udiara<br />

THE<br />

CREDITS<br />

i'rudiirir IcMicnuki Taiiaka<br />

Original Story<br />

Sliinitliiro<br />

.Nakamura,<br />

Takehiko Fukunaga,<br />

Vo^liii;<br />

Hotta<br />

Screenplay Sliiniilii Sekizawa<br />

Director of Photography<br />

Hajime Koizumi<br />

Art Direclor Takeo Kita,<br />

Kimei Abe<br />

Sound lircunling<br />

Shoichi Kujinawa,<br />

Masanobo Miyazaki<br />

Lighting Tosliio Takashima<br />

Music Yuji Koseki<br />

Director Inoshiro Honda<br />

Dirirtor of Special Effects<br />

Eiji Tsuburaya<br />

English 1-anguage Version<br />

Produced by David Home<br />

Directed by Lee Kresel<br />

Script Robert Myerson<br />

A 'I'olio (Company Production<br />

Tolioscope<br />

in<br />

Ea>tnian Color liy I'alhe<br />

Di>tiilpi.l.-.l h\ Cnlunilila Pictures<br />

Ad No. 302—435 Lines (including imprint spoce)<br />

Wm<br />

THE<br />

STORY<br />

(.Not f(]r PulilicationJ .Members<br />

of a joint Japaiiese-Kosilican expedition<br />

to Infant Island, scene of<br />

H-Bonib testing by the Kusilican<br />

government, tind the heavilyradiated<br />

island still holds life:<br />

some beautiful young women,<br />

.\ilenas, only two feet high and<br />

guardians of .Mothra, a sacred<br />

egg. Nelson, one of the men on<br />

the expedition, returns to Infant<br />

Island to kidnap the young<br />

.\ilenas, planning to exhibit them<br />

around the world. The egg<br />

hatches, a gigantic insect larva<br />

which crawls into the sea. When<br />

the larva, now grown in size,<br />

reaches Tokyo, it wreaks considerable<br />

havoc before it begins<br />

to spin a cocoon. Kosilican and<br />

Japanese troops attack it but<br />

atomic heat rays only speed<br />

llicir<br />

the metamorphosis of the larva<br />

into an adult moth of colossal<br />

proportions, impervious to all<br />

their weapons. .Nelson flees to<br />

Kosilica with the .\ilenas;<br />

Mothra follows. It destroys the<br />

capital city and Nelson is killed<br />

by angry Kosilican demonstrators.<br />

Chujo and Fukudo persuade the<br />

Kosilican governmenl to surri'nder<br />

the -\ilenas, Mothra picks<br />

them up al an airfield and flies<br />

them lack to Infant Island.<br />

Peace has again returned to the<br />

world.<br />

I<br />

COLUMBIA PRESSBOOK I<br />

Copyright "? 1%2, Columbia Pictures Corporation. .\11 Riglits Reserved<br />

'0 [llinBIMBIIIIIBIlinBIIUIBl:nB'i<br />

IIIIIIBIMHilHIiniBIIIIHIIIIIBIIIIIBfllllBIIIIIBnin


TOY STORES<br />

Link your showings oi "Mothra" with the sale of "atomic" suits.<br />

rockets, "Mothra" guns and similar merchandise sold by toy stores,<br />

dime and department stores, etc. Make the window and counter<br />

displays you prepare more attractive through the generous use ol<br />

stills from the picture and cutouts from the posters. Offer the cooperating<br />

store a quantity of guest admissions for a lucky number of<br />

young customers.<br />

"MOTHRA"<br />

COSTUMES<br />

Still No. 110 shows the discovery on an atom-radiated island of young<br />

women only two feet high. The expeditionary force wears special<br />

helmets and other garb to protect them from the radiation. These<br />

helmets and costumes might serve as examples, in a "make-it-yourself"<br />

contest for youngsters wnth judging for "best Mothra costumes"<br />

taking place at a Saturday matinee. Street ballyman might also be<br />

garbed in similar fashion; sign on his back carries full credits.<br />

SCIENCE FICTION CLUBS<br />

In almost every city, there is a science-fiction or a science club where<br />

amateurs and professionals get together to discuss the latest in<br />

modern science and in modern science literature. These clubs are<br />

a natural for "Mothra." Work with the members in your territory; aim<br />

for group theatre parties, assistance in publicity planting and on<br />

local radio/TV shows.<br />

GIANT<br />

"MOTHRA<br />

Sign shop or local handyman should be able to rig up a giant<br />

"Mothra," working from stills, for posting atop theatre marquee.<br />

This should be as elaborate as possible, including a good paint job,<br />

eyes which throw changing rays of light, wings which alternately<br />

open and close, etc. A similar model "Mothra" might "swoop down"<br />

from lobby ceiling.<br />

WEAPONS DISPLAY<br />

Local police and fire departments, and armed services, might supply<br />

weapons of various kinds lor a display in your theatre lobby, or on<br />

the street outside. Caption the display: "These Weapons Couldn't<br />

Stop Mothra'!" Background exhibit with a blowup of Still No. 165.<br />

CHALK<br />

FENCES<br />

Wherever fences or walls are available, chalk up the title, "Mothra!"<br />

If local statutes permit, title might also be stencilled on the streets leading<br />

to your theatre. As a gag, such postings might read—in some<br />

areas — "Mothra, Go Home!"<br />

WRECKING<br />

"<br />

SIGNS<br />

Wherever any local digging or vn-ecking is going on—or, after working<br />

hours, wherever any construction is going on—put up signs reading:<br />

Mothra' Was Here!" Add picture, theatre and playdate credits.<br />

MIGHTY<br />

^MOTHRA^<br />

SHOWMANSHIP<br />

FOR<br />

EVERY SITUATION<br />

IIIIIB IB IIIIBIIliaillia IIIIIB HIB<br />

Selling Aids<br />

TV TroHers: Each TV trailer has a finol frame freeze for superimposed visual<br />

credits, as well as room for local announcer to add theatre and playdate information.<br />

Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th<br />

Ave., New York 22, N. Y.<br />

7"mnscr/p*;ons.' A variety of spot announcements, all open end for local commentator<br />

to add theatre credits. Available on a single disc. Order from your Columbia<br />

exchonge; transcriptions will be shipped direct from New York.<br />

Two Telops: Style A, theatre and station identification Style B, theatre advertising<br />

only. Prices S5.00 without imprint; $7,50 with imprint; $2,00 for each additionol<br />

slide or telop. Specify style and copy desired when you order direct from QQ Title<br />

Card Co., 247 West 46th St., New York 36, N. Y.<br />

Displays:<br />

9' x 12' Flag: single face, 545.00; double face $75.00. Bodge; 40c,<br />

Streamer: 17' long, $16 50 each, Valance 51.65 per runnning foot; minimum length,<br />

10 foot, 12 pennant strong; 30' long, $3 50 Bumper strip: $1,00 each; minimum<br />

order 15. Order from Notional Flag Co., 43 West 21st St., New York 10, N. Y. or<br />

in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont.<br />

Biiiiii<br />

ONE SHEET<br />

Accessmes<br />

Two 22 X 28's<br />

EIGHT U X U's<br />

UTILITY MAT<br />

42 X 60<br />

THREE SHEET<br />

INSERT CARD<br />

SLIDE<br />

TRAILER<br />

40 X 60<br />

24 X 82<br />

• THREE STILL SETS<br />

25 flats ond 10 uprights, prcssbook set,<br />

ORDER ALL ACCESSORIES FROM YOUR COLUMBIA EXCHANGE<br />

GADGETS ON<br />

DISPLAY<br />

Local electrical, radio or TV repair shop might construct a 'Mothra<br />

Gadget," for your lobby or w/indow use, patterned after the atomic<br />

heat ray used in the picture and shown in Still No. 165. Device could<br />

contain various lighting effects and also a few noise (sirens, whistling<br />

effects) attachments. Supplement the gimmick with stills from the<br />

picture, and a picture and playdate announcement.<br />

CIVIL<br />

DEFENSE<br />

Local Civil Defense and similar agencies might be persuaded to<br />

publicize the fact that their personnel are ready for "Mothra," and<br />

any other menace from the sides. Such announcements might be<br />

made via window displays, recruiting posters, etc. Arrange for a<br />

Civil Defense parade to your theatre, on opening day, with posters<br />

carrying the "We're Ready for<br />

CAGED<br />

"Mothra' " line.<br />

MOTHRA"<br />

Using a still of 'Mothra " from the film— either of the winged monster<br />

or of the giant larva which initially destroys Tokyo—construct a giant<br />

papier mache figure, and place it in a wooden cage atop a flatbed<br />

truck, or in your theatre lobby. Placard the display: "It's Real! It's<br />

Alive! It's "Mothra'!"<br />

TEASER AD<br />

CAMPAIGN<br />

Using a title treatment from one of the ad mats, set up a teaser ad<br />

campaign with lines like: "Watch for 'Mothra'!" "See 'Mothra' Thursday!"<br />

'" 'Mothra' Is Coming," etc. In a similar vein, a series of doily<br />

teasers might be set up in advance of regular display advertising: ""12<br />

Days Until "Mothra' Comes," ""11 Days Until 'Mothra' Comes," etc.<br />

GEIGER<br />

COUNTER<br />

If possible, arrange a display of radioactive materials in your lobby,<br />

with a Geiger counter handy to demonstrate its power. Contact a<br />

local high school or neighboring college for the apparatus and substance.<br />

Post appropriate picture copy to background the stunt.<br />

SCIENCE<br />

MAGS<br />

Work with local magazine distributors to display tack cards on<br />

""Mothra" and have them display science fiction magazines in connection<br />

with the opening of picture.<br />

PURLIC<br />

LIBRARIES<br />

"Mothra" might be linked with the various volumes of science and<br />

science-fiction and similar subjects in the public libraries of your<br />

town, via bulletin board displays of stills, book jackets, etc.<br />

RALLY<br />

GIRLS<br />

Send two attractive street bally girls—dressed in abbreviated space<br />

suits—through main business and shopping districts, and in the<br />

vicinity of schools and play areas. Sign on their backs might be along<br />

the lines of: "" "Mothra'—The Worlds Most Fantastic Love Ston'." etc.


~"


"<br />

(It's International)<br />

Making a motion picture today<br />

is truly an international<br />

undertaking. The growing inter-cultural<br />

relationship developing<br />

between nations, even<br />

in a world torn by political dissension,<br />

results in more and<br />

more co-productions by nationals<br />

of different countries. Since<br />

most movies are made for an<br />

international market, there is<br />

an increasing temptation to insert<br />

story elements and people<br />

of other countries, with an eye<br />

to a wider market potential.<br />

In "Mothi-a," a Toho production<br />

for Columbia i-elease now<br />

at the Theatre<br />

in Tohoscope and Eastman<br />

color, this cm-rent facet of<br />

moviemaking has not been neglected.<br />

The science-fiction<br />

thriller tells of a winged behemoth's<br />

worsliip of two dollsized<br />

beauties and its worldwrecking<br />

rampage when they<br />

are kidnaped by an opportun-<br />

Lstic promoter to display on the<br />

world's stages.<br />

Although "Mothra" was conceived<br />

by Japanese and is set<br />

largely in Japan, thereby employing<br />

many Japanese actors,<br />

the climactic action, when the<br />

gigantic beast rescues the<br />

tiniest women ever boru, takes<br />

place in a country remarkably<br />

like America.<br />

Movie-making is truly an international<br />

occupation.<br />

(Revie'w)<br />

"Mothi-a," the astounding<br />

stoi-y of a colossal adult moth<br />

that terrorizes the world.<br />

opened yesterday at the<br />

Theatre. The exciting new science-fiction<br />

thriller is a Toho<br />

production for Columbia Pictures<br />

release in Tohoscope and<br />

Eastman Color. It is in the same<br />

imaginative, exciting vein as<br />

Tohos earlier hits. "The H-<br />

Man" and "Battle in Outer<br />

Space,"<br />

Reason for the winged behemoth's<br />

anger with the world<br />

of men Ls the fact that two<br />

Ailenas, beautiful young women<br />

standing only two feet high,<br />

who had been its guardians,<br />

have been kidnaped by an opportunistic<br />

promoter for exhibition<br />

aroiuid the world.<br />

Product of a heavily radiated<br />

Pacific Island. Mothra starts<br />

out as the larva from a<br />

sacred egg which crawls into the<br />

sea and proceeds to tear ships<br />

in half, wreck dams and otherwise<br />

makes a menace of itself.<br />

It spins a cocoon and changes<br />

into an adult moth of colossal<br />

proportions when it is blasted<br />

with atomic heat rays. The<br />

moth, if anything, is even more<br />

desti-uctive than its larva and,<br />

in short order, is destroying<br />

cities as it hotly pursues the<br />

kidnaped Ailenas.<br />

Featui-ed in the principal<br />

roles of the Columbia release<br />

are Franky Sakai. Hiroshi Koizumi,<br />

Kyoko Kagawa, Emi Itoh<br />

and Yumi Itoh. Based on a<br />

story by Shinichiro Nakamura,<br />

Takehiko Rukunaga and Yoshie<br />

Hotta, "Mothra" was WTitten<br />

for the screen by Shinichl Sekizawa.<br />

(General Advance)<br />

A Winged behemoth so huge<br />

that it darkens the sky in<br />

flight; two doll -sized beauties<br />

worshipped by the monstrous<br />

beast and a battle to save the<br />

world from its destructive forays,<br />

are but some of the exciting<br />

elements that are said to<br />

lift "Mothra" into the top level<br />

of science-fiction thriller. A<br />

Toho production for Columbia<br />

release, the thriller is due<br />

at the<br />

Theatre in Tohoscope and<br />

Eastman Color.<br />

"Mothra" tells the strange<br />

story of a sacred egg on a radioactive<br />

island whose guardians<br />

are the Ailenas. beautiful<br />

young women only two feci<br />

high. When tlie Ailenas an<br />

kidnaped by an adventurer who<br />

plaiis to exhibit tliem around<br />

the world, the egg hatches into<br />

a gigantic insect larva which<br />

visits destruction on Tokyo. Attack<br />

by atomic heat rays only<br />

speeds its melamorpho.sis into<br />

an adult moth of colos.sal proportions.<br />

In its changed form<br />

its war on mankind becomes<br />

even more savage.<br />

"Mothra" is said to be a<br />

splendid example of special effects<br />

wizardry in all its astounding<br />

virtuosity, indulging<br />

in such technical spectacles as<br />

breaking an ocean liner in half;<br />

crushing houses as if they were<br />

eggshells, uprooting skyscrapers,<br />

smashing bridges and<br />

wTecking dams. Mothra's transfonnation<br />

from egg to insect<br />

larva and then emergent from<br />

a colossal cocoon as adult moth<br />

are said to be handled with<br />

amazing credibility.<br />

Pi-incipal featured players in<br />

"Mothra" include Franky<br />

Sakai, Hiroshi Koizumi. Kyoko<br />

Kagawa, Emi Itoh and Yumi<br />

Itoh. Shinichi Sekizawa's<br />

screenplay is based on a story<br />

by Shinichiro Nakamura. Takehiko<br />

Pukunaga and Yoshie<br />

Hotta.<br />

(Mot lA; Still No. 165) "Mothra," o<br />

giant moth more powerful than the<br />

atomic heat guns turned upon it, is<br />

the science-fiction highlight of the<br />

new Columbia picture in Tohoscope<br />

and Eastman Color.<br />

(Mat 2A; Still No. 128) The girls are only two feet high; the moth is"Mothra,'<br />

winged monster copoble of destroying cities. It's o scene from "Mothra," nev<br />

Columbia science-fiction thriller in Tohoscope and Eastman Color.<br />

(Science-Fiction)<br />

Almost every passing day<br />

witnesses newspaper reixsrts of<br />

scientific advances. Motion picture<br />

producei-s. quick to seize<br />

upon entertainment values inherent<br />

in the daily headlines,<br />

capitalize on the public interest<br />

in science by producing a steady<br />

stream of science-fiction films<br />

exploring every aspect of<br />

scientific fact and theory.<br />

Latest of these is "Mothra."<br />

Columbia release of a Toho<br />

production now at the<br />

Theatre in Tohoscope and<br />

Eastman Color.<br />

Although<br />

science-fiction<br />

movie-makers have become<br />

starry eyed in their contemplation<br />

of distant planets, the advent<br />

of r