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; Thatcher. I ' teller I 1 Jacksonville: I New " St. ; Oklahoma ' I I , San ; I I 1 after is another example of its great interest to the mass public. On the whole, the program this year was wellpaced and. despite those wh(j criticize the commercials, they were less intru>ive than in the past, with the exception of those for a brand ol tooth paste. The rest of it was in kcejjing with the aura of glamour generally attached to motion picture people and an aildefl fillip for the UDinen viewers. It has been brought up Ipcfure, liut we would like to reiterate that there should be more of the industry doing a good commercial for itself. True, much is implicit in mere mention of motion pictures that were nominated and, of course, for those that emerged as winners in one or another facet. But what seemed to be greatly amiss was the lack of some expression on behalf of the nation's motion picture theatres. Just a closing reminder that the pictures whose titles were mentioned would be showing at "your favorite theatre" is not enough. Another suggestion that has been made from time to time concerns inclusion of so many technical awards. Without doubt, they are merited, but recognition for the accomplishments by technicians and others that mav come under that category are of comparativelv little interest to the general public. Cognizance of this fact was demonstrated by having .*ome of the Oscar presentations made off-camera while the commercials were on the air. H, in some way, this could be extended, the air time might 1)(> held to an hour or 90 minutes at most, instead of over two hours, which, in the East, has been carrying the program well bevond midnight, causing many not to tune in. and others to tune out before it is over. If this is feasible, it might, as one exhibitor wrote to us a week before the event and, as others have done in other years, make possible tlie filming or taping of the "main event" and making it available for showing all over the world. Such a film would have interest for people who do not watch television (and they are legion) and it could make a good attraction for theatre showing, in this country as well as abroad. Be that, as it may, we think the Oscar showhas a great value to the industry. It engenders an inestimable amount of talk about and interest in motion pictures generally and, particularlv. in those pictures tliat spawn a winner for whatever merit cited. Again, we say, congratulations to all who had a |>art in the Oscar event this year! vj&v,^ /yMLiiyi^^
Page 1: . . story APRIL 16, 1962 1^ "West S
Page 5 and 6: HONOR TO SPYROS SKOURAS AT 20TH ANN
Page 8 and 9: Metro-Goldwyn-Mayer in association
Page 10 and 11: Portland Oklahoma MCA May Submit Of
Page 12 and 13: Universal celebrates its Gold
Page 14 and 15: Modernized Sales Methods Urged At N
Page 16 and 17: Hey, Mr. Exhibitor^TMeet Bugs Bum g
Page 18 and 19: $3 Million for Construction in Bost
Page 20 and 21: MGM AND JOSEPH E.LEVINE present Jil
Page 22 and 23: . . . James . . Three . . Kathy . .
Page 24 and 25: Timmy FEATURE REVIEW 'The Music Man
Page 26 and 27: BOXOFFICE BAROMETER 450 ^^1' This c
Page 28 and 29: 1 Hh — — — — — — Music
Page 30 and 31: and . 10 1 with which 9 1 by being
Page 32 and 33: I . Some includes 7-101. . . The .
Page 34 and 35: I Rank . and which -^ ^ohcUm defian
Page 36 and 37: Goldman LA Theatre Will Cost $500,0
Page 38 and 39: — ^^ OME afterthoughts on the Aca
Page 40 and 41: . . . Verne . . Teseo . . . . SAN F
Page 42 and 43: ********* -^ M '^ ^ '' . M M '^ MM
Page 44 and 45: ! . . Not . . Norman . . Independen
Page 46 and 47: . . Frank . . Columbia . . Louis 2
Page 48 and 49: . . Marjorie ! — JACKSONVILLE pio
Page 50 and 51: " " . . Guy . . The MEMPHIS Tune Wi
Page 52 and 53:
MIAMI Kfcmbers of CORE staged a 40-
Page 54 and 55:
Sell . . . and Sell Scores of busy
Page 56 and 57:
OKLAHOMA CITY phe doctor has given
Page 58 and 59:
. . Lee . . Lester . . Now . . DALL
Page 60 and 61:
. . . Avron . . . Lee . . Edward I
Page 62 and 63:
. . Pat . . . . . . Enna . OMAHA J^
Page 64 and 65:
. . &ic . . Mrs. ! DETROIT Col Gord
Page 66 and 67:
opening CLEVELAND T)uke Hlckey, the
Page 68 and 69:
. . The . . Night Racing Ruling App
Page 70 and 71:
1 80 ! NEW HAVEN TJuss Newton, Amer
Page 72 and 73:
. . The . . James . . . . Alfred TO
Page 74 and 75:
— . . . . The . . MONTREAL JJarry
Page 76 and 77:
. . LOVER : April The rod io statio
Page 78 and 79:
. ' ' I i ' I sincerely . . Yes, wi
Page 80 and 81:
TOY STORES Link your showings oi "M
Page 82 and 83:
" (It's International) Making a mot
Page 84 and 85:
. Kinjsley . UA 10-16-61 REVIEW DIG
Page 86 and 87:
Linda Stephen (99) I Andy I France
Page 88 and 89:
— "5.XHIBITOR HAS HIS SAY lABOUT
Page 90 and 91:
. . The . . Everything FEATURE REVI
Page 92:
! 1 ' SWEET TALK ABOUT ii >» SWEET
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